Welcome to Sync Beast, hosted by producer, songwriter, author, and mentor Graham Barton. On this podcast, you'll hear how to play the sync game at the highest level, develop a healthier, asset-driven mindset as a producer or songwriter, how to stay in the game, and the stories and lessons that Graham learned on his journey to 6-figures and beyond in sync licensing. LFG.
In this episode, Graham reveals why less talented producers and songwriters often outperform you in sync licensing. He shares his struggles with the "Perfection Trap" and how understanding the Pareto Principle helped him climb the ladder.Graham opens up about battling jealousy and resentment, offering hard-won insights for navigating the competitive sync landscape. He challenges conventional wisdom, explaining why doing less leads to more success in sync.Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC
In this episode, Graham dives into the crucial role of focus in creating successful sync music. Concentrating on one project at a time is essential to your growth in sync licensing.Key topics covered:How the brain's tendency to seek novelty hinders progressWhy sustained attention on single tasks = better quality + faster resultsThe importance of understanding your track's function in sync licensingHow “just write a good song” is a myth that kills your sync opportunitiesHow to align your music with client expectations and market preferencesListen in for insights on honing your focus, improving your craft, and navigating the subjective sync world. Learn how saying "no" to distractions and committing to one lane is your secret weapon in this competitive industry.Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC
In this episode, Graham talks about how finding your unique lane in sync licensing is crucial to your success. He dives into why showing up as yourself, playing into your strengths, and first impressions in this industry matter. Learn what it means to stand out by getting ultra clear on the value you bring to the table as a creator in sync.Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC
In this episode, Graham shares a recent Sync Strategy call from inside the Sync Beast Accelerator. It's the weekly call where everyone in the SBA gets clarity on the most profitable moves for their sync projects.Don't sleep on taking notes. This session was a massive helping of strategy: Embodying the Sync Beast “method actor” approach, choosing the right references, perspective changes in lyrics, back catalog blues, innovating new sounds for sync, and the power of creating unexpected moments in your tracks.It's all this episode, plus an invitation to join Graham and the Sync Beast crew for a live feedback + Q&A session. Sign up at the link below to get notified:SIGN-UP HERE → Sync Beast Immersive Feedback + Q&A Session© 2024 Sync Beast LLC
In this episode, Graham shares his philosophy for embodying a character when writing and producing for sync. It's not enough to write what you think you're good at – New sync is all about serving clients what they expect in unexpected ways. From performance to production, the vivid character you become says everything about the value of your music.Listen to learn:→ When to take on a character when writing for sync→ Why unconventional music makes more money→ How your tracks can stand out to clientsLinks: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC
In this episode, Graham shares how one of his biggest flubs as a budding composer shaped the rest of his career. And how cutting his teeth on tight deadline, custom brand demos was the best bootcamp for the sync licensing world.There's always a W in an L.Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC
In this episode, Graham gives advice to the producers and songwriters who feel like life is squeezing a bit harder lately. As we progress in our career and lives, time shrinks, we're needed in more places at once, and our creative capacity reaches a limit.In the fast changing sync licensing landscape, we can't afford to gamble away our limited creative time and effort. Dive in with Graham on ways to sharpen your mind and focus in on the important things to maximize what you have left for sync when life asks more of you.(00:40) - Strategy > Effort (02:59) - Accuracy > Effort (05:37) - Fewer tracks > More Effort (08:41) - The climb > The top (11:08) - Sync Beasts build their tracks like THIS! (14:33) - Right tracks > More tracks Links: Sync Beast Accelerator | Instagram
In this episode, Graham gets real about what it takes to succeed in the new sync licensing landscape. He dives beyond the music itself, uncovering ways to raise your standards and set the bar sustainably.New sync is ultra-competitive – Which means staying ahead of the curve demands you think, feel, and do differently than every other player in the game. If you're not cultivating a high standard in the value you bring to the table in sync, then this episode will help you rethink that.Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC
In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It's not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it.He also breaks down his process for determining when to attach and detach emotionally during the creative process and the best goals to set while writing for sync. Tune in and turn up.(01:00) - - Sync doesn't care about quantity (02:45) - - How resting on our laurels kills us (04:30) - - Turning finished tracks into assets (07:04) - - Why quantity goals suck in sync (08:23) - - The role music plays in advertising (09:12) - - Detaching emotionally from the process (11:33) - - Capitalizing on momentum in sync Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC
In this episode, Graham reveals the two song structures he uses to build his most profitable tracks for sync licensing. Clients expect much more than genre – The way your tracks behave determines their ability to sync.Brands pay for music that reacts to the stories they tell in their ad campaigns. Listen in to how you can leverage big brand stories in the structure of your tracks.(00:43) - Style vs. Behavior (04:05) - Graham's sync structure origin (07:22) - Sync Beast track structure #1 (17:48) - Sync Beast track structure #2 Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC
Recorded during his winter quarterly planning session, Graham takes you through his game plan for building his sync catalog in 2024.The moment you stop strategizing is the moment your sync catalog falls behind. With the right data, we can get closer to understanding what kind of music the market wants to buy. Listen in to uncover the 4 questions that Graham asks every quarter to ensure he makes the highest-value music possible.(02:27) - - What syncs should I target? (04:30) - - What tracks perform well in my catalog? (06:21) - - Which tracks DON'T perform well in my catalog? (08:47) - - What music does my library want? Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC
In this episode, Graham shares stories about his personal approach to networking in sync licensing. In an industry full of clout chasers and shiny object seekers, trust is at an all time low for collaboration.Listen in to set your reputation, relationships, and projects up for longevity and durability. Build your network. Make an impact. Reap the rewards for years to come.Links: Sync Beast Accelerator | Instagram
In this episode, Graham shares 8 fresh insights for gutting your sync career from the inside out. Most people approach the sync game in a destructive, all-action-no-strategy way.In the new age of sync, it doesn't take much to ruin your chances of writing tracks that big brands want to throw money at. Thankfully, you can start flushing your syncs down the drain with minimal effort. Listen in to find out how.(01:00) - #1 suck the life out of ideas via the perfection trap (02:35) - #2 start new ideas and stop before they're done (05:50) - #3 isolate yourself and work with no one (09:10) - #4 gate-keep your best ideas, techniques, & tools (13:35) - #5 never add specialists to your collab roster (15:32) - #6 fill your catalog with too many tracks at once (19:11) - #7 never emulate tracks that sync in ads (23:55) - #8 make more relationships, not valuable relationships Apply for the Sync Beast Accelerator: https://www.syncbeast.xyzConnect with Graham on IG: https://www.instagram.com/syncbeast.co/© 2024 Sync Beast LLC
In this episode, Graham takes you behind the scenes with a Sync Strategy call from inside the Sync Beast Accelerator. Graham answers questions from SBA enrollees about moving the needle on sync projects with extreme clarity, prioritizing the highest ROI opportunities, and practical advice for working with collaborators.He also tackles nailing down creative directions to pursue when you're in a tornado of exciting ideas, setting yourself up for success while at writing camps, and advice for crafting a magnetic brand for sync projects.Welcome to Sync Beast, where we talk about the methods Graham developed for getting his music in front of big brands, securing predictable sync placements, and helping producers and songwriters do the same. So strap in because sync loves speed and so do we.
In this episode, Graham talks through one of the biggest mistakes he made early on in his sync career. He did what everyone says to do, it didn't work, and he did something about it.Since taking on those scars, Graham has built a 6-figure sync catalog and boiled the game down to a science. Listen in for crucial gems on how to set yourself up for longevity in sync.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham talks about the mental model you need to actually make money with your music in the new sync licensing landscape. For producers, songwriters, topliners, and artists – The Sync Beast mindset applies to us all.Whether you've been in sync for a while or you're just now dipping your toes in, the standards you carry into the sync game will set your music apart from the bottom-feeder tracks flooding the industry today. Find out why the “saturation” everyone talks about is merely a lack of skill on their part, and what you can do to oppose that poisonous mindset.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham talks about the 3 fundamental things he listens for when he gives feedback on sync tracks.Injecting tracks with as much value as possible is the game. And, even though the targets always move, the same fundamental rules apply.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham talks about the focuses that will hold you back in sync. And how the vets in the industry fight for something that everyone else does not.As a sync producer, you are a business – Every business has core focuses that make them money. Graham gives you insight on how to reverse engineer the sync, reframe your focus, and see the real value of your music so you can make more tracks that brands want to buy.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham talks about why writing cheesy lyrics for sync is the opposite of what gets you paid. Captivating lyrics for sync are built different than most Spotify songs that speak to clout, winning, and being the best.Find out how compelling, authentic toplines speak to a specific character, with a case study in one of sync's most popular genres right now. And why “being the best” might actually deny you sync placements.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham talks about why format matters when it comes to looking like a Sync Beast on socials. Find out why sharing your wins isn't enough to look pro or attract more work in the new age of sync. Speak for your work, establish trust with others, and communicate your value.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham cuts through the noise by pinpointing six mistakes to avoid on your rise in sync. From habits to workflows, anything can be a major distraction in a world where your attention is already so divided. Focus is your number one asset when it comes to getting what you want in sync – Everything else (no matter how shiny) is a career-killing distraction.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham covers the importance of having high standards for creative briefs, and how your high expectations for language clarity and emotional depth can set your tracks up for more placements.Turning briefs from vague to valuable is a skill that everyone in sync should master as soon as possible. Listen now to learn the most important mental model for increasing the visibility of your tracks in a catalog.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham digs into a fatal mistake that moves sync producers from ambitious to disenchanted. With a business mindset and an encouraging word, Graham reveals how his catalog's numbers convinced him that quality beats quantity every single time.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Get updates before anyone else:https://www.syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham talks about going all-in on writing music for sync (and what you can do if going all-in isn't an option right now).Graham breaks down a portion of his journey to help you understand how you can best leverage your time and resources to position yourself for more syncs down the road – Even if you're not writing for sync full-time yet.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Get updates before anyone else:https://www.syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham reveals the dangers of working on too many sync tracks at once. Plus, you'll hear how the new sync game demands quality, and what you can do to play by the rules to position your tracks for high-dollar placement opportunities.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Get updates before anyone else:https://www.syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham shares five key mini-strategies that are fundamental to producing tracks that sync predictably. From shaping the right sync mindset to navigating creative processes, delving into composition techniques, refining production skills, and maximizing monetization.These no-frills strategies have boosted Graham's sync placement rate for years. It's a practical dive into the must-have strategies for producers navigating the sync game.Get in touch on Instagram:https://www.instagram.com/syncbeast.co/Get updates before anyone else:https://www.syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
In this episode, Graham takes you through the 3 levels of the new sync game. Most producers jump into sync fully expecting overnight returns. Big returns starts with respect for where you're at in the game. Graham breaks down the “4 levers to pull” at each level to make it dead easy for you to know where you're at on your journey and exactly what to focus on next.Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/planGet in touch on Instagram:https://www.instagram.com/syncbeast.co/Get updates before anyone else:https://www.syncbeast.co/Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/©2024 Sync Beast LLC
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