Podcasts about strategizing

https://youtu.be/b_G8krkwKv8 Ganesh Krishnan, CEO of AiHello, is helping Amazon sellers automate advertising, improve profitability, and scale their businesses using AI. Driven by a mission to give entrepreneurs more freedom and enable them to build businesses around products they love, Ganesh shares how AI can eliminate repetitive work while allowing business owners to focus on strategy, innovation, and growth. In this conversation, Ganesh introduces The AiHello Ads Framework: Tap into the Wisdom of Crowds, Find the Right Keywords, Bid at the Right Level, Dynamically Adjust Bids, and Rinse and Repeat. He explains how AI can leverage historical marketplace data to identify profitable keywords, optimize bids automatically, and continuously improve campaign performance. Ganesh also discusses the dangers of AI hallucinations, why Amazon's incentives differ from sellers' incentives, how AI has transformed his own company's operations, and his vision for building zero-hallucination AI systems capable of advancing toward artificial superintelligence. — Build AI Superintelligence with Ganesh Krishnan  Good day, dear listeners. Steve Preda here, and welcome Ganesh Krishnan, the CEO of AiHello, an Amazon Ads automation company helping you grow your revenues, reduce work hours spent on ads management, and decrease your ad costs. Welcome to the show, Ganesh.  Thank you, Steve. Nice to meet you  Well, it’s great to have you here, and let’s jump right in. And my first question is, what is your personal ‘Why,’ and how are you manifesting it in AiHello?  So it started off with my thesis that we all need to do good towards the planet. A long time ago, I started having my own natural things, selling chemical-free, ecological, sustainable, good-for-the-planet, good-for-your-wallet, good-for-your-health items, and I would sell organic items. And eventually, what I realized was that it was taking a lot of my time marketing, managing it, changing the bids, doing everything. I started working more and more on AI because I’ve worked in AI commercially. I worked in AI in my industry. That was my job. So I said, “Why not use, apply that to my own startup, to my own industry for selling organic things?” And once I started selling it, some of my friends reached out and said, “Can we use your AI for our own businesses?” And I said, “Sure, why not?”  And then I started opening it up. And then one person came through and said, “Okay, let’s release it to the general public, see how it goes.” And then as we started earning money, I realized that I don’t need to do a job. I can have this startup, and I can help different people have their own lifestyle. You could have your own lifestyle. You could sell your own stuff that you like, e-commerce, usually on Amazon, and then we help you have your lifestyle. So this is my personal ‘Why’, is we need more equality. We need more people doing stuff they love rather than doing stuff they hate to do, and they hate to wake up and go to work. So do what you love. We are here to empower you.  Wow, that’s amazing. So you are empowering people to start their own e-commerce businesses on Amazon, and you help them with AI tools to get up to speed and compete with the big boys.  That is correct.  Yeah. I love it. So on your LinkedIn profile, you mentioned that you are, I don’t know what the word was that you used, but something to do with superintelligence, AI superintelligence. So what is it that you are doing, and what is your vision of how AI superintelligence can be tapped into?  It’s a very long topic. But to start off with, we used the old form of AI, which is a lot of regression, a lot of statistics, a lot of big data learning, and a lot of neural networks, if you felt fancy. And then LLMs became a huge thing. And we launched AiHello probably six or seven years ago. LLMs became a big thing two or three years ago. And it was pretty fancy. It was very good. It made life easy for us. But we cannot use it within AiHello to give it to clients, primarily because LLMs start hallucinating once you go past a certain context. The problem with hallucination is that it exponentially becomes larger and larger. Because if the previous thesis is wrong, if your previous hypothesis is wrong, then it builds on top of it, and it builds the wrong things.  Hallucination exponentially becomes worse. And when it comes to finance, when it comes to ads, and when you’re working with sensitive data, this can be catastrophic. So you cannot use these large language models for finance, for situations where you need precise data, and especially when you have lots of context. It’s going to lose the context of the first part. Just because you mentioned something at the start of the conversation doesn’t mean it’s not important. It is critical. As humans, we understand what is the most critical part of a conversation, and then we keep that in mind. But LLMs, because of context limitations, just keep on going and start hallucinating.  So a few months ago, we came up with the idea that we could use something like a large language model, but not based on the transformer model. And we could base it on data so that there is almost zero hallucination. So instead of building weights, we build it based on data. And we launched this. We don’t use it on AiHello, but we decided to use it on an email service because we have a lot of emails. We process a lot of emails for clients. We process a lot of emails for specialists. So we could use the zero-hallucination approach within emails, and if it is successful, then we can put it into AiHello.  And we can, of course, release it as an API as well. So this is going to set the basis of artificial superintelligence because what is stopping us right now from reaching or breaching that wall of artificial superintelligence is this hallucination. And of course, there is also logic. LLMs are pretty stup*d. They don’t understand. You can teach them, they learn, but they do not question what you teach them. They always take it on blind faith.  Yeah. Wow. That is genius. I love it. You are going to un-hallucinate AI. And if it stops hallucinating, essentially it becomes a lot more powerful and scalable. AI becomes scalable, or this whole process becomes scalable. That’s fascinating. So your ‘Why’, your mission, is to empower all these people to run their businesses. Do you have a framework for this that you could describe in three to five steps? How do you get someone up and running with their own business on an e-commerce platform? Or do you have any other framework that you could share with the audience? Something simple that they may be able to benefit from? One of the caveats of using AI is that it needs a lot of data. So if you’re just starting out with your e-commerce business, you need to put more of your human intelligence, more of your gut instinct, more of your thoughts, and more of your emotions into building it out. And once you have built up enough data, then you can put it into AiHello and start automating it. So what I would say, if you’re starting an e-commerce business, is hire a specialist who can help you launch off the ground.  Do a bit of the hypothesis work, do a bit of the analysis, and then come to AiHello and start automating it. You can only start automating once you have a good idea of how things work for you. And finding how things work for you is something you need to do on your own. It’s like you can’t start running, or you can’t start driving a car, until you learn how to crawl and until you learn how to walk.  Okay. So basically, it’s the age-old innovation thing that you have to innovate something on your own, and then you can scale it with AI. That is correct.  Yeah. So let’s say I came up with some kind of formula, concept, or product that is currently not being promoted, and I believe it would work. Or maybe I’ve already tested it and I want to scale it. I want to get on Amazon and sell it there. What can you do for me? What are the steps for me to be successful with AiHello’s help? So the first thing when you select a product, is: what are the keywords for it? What keywords do you use for that product? The second would be: what are the bids for that product? For each keyword, what is the right bid to put up? And then you have other things like budgeting. Do you change the bid depending on the time of day? Do you change the bid in total? Those are the things that you need to keep adjusting continuously.  With AiHello, we automatically harvest the right keywords for your product. We change the bid. We optimize the bid. We also do dayparting, where you can change the bid depending on the time of day. So there are different things that you can use AI for. You could certainly do all of it manually, but it’ll probably take you days or weeks to do what AI can do in a couple of minutes.  So a couple of minutes. But doesn’t the AI also need traffic data to be able to define things?  Yeah. So one of the other things about AiHello is that, because we have the wisdom of crowds, if you come up with a keyword, we know exactly how that keyword is going to perform. As you say, you have the wisdom of crowds. Can you extrapolate what you’ve experienced with other products and other customers onto a new product that doesn’t yet have a lot of traffic? Is this what you mean by the wisdom of crowds? Or what do you mean by the wisdom of crowds?  Let me give you an example. Let’s assume you want to sell coffee, and you go to our platform and say, “This is my product. It’s coffee. Help me sell it.” So what we do is, we know this is coffee. What are the keywords around it that are going to help sell it? Because we’ve sold other coffee products, we know that organic coffee sells well. We know coffee in the morning sells well. Black coffee sells well. Caffeine sells well.  And we also know, based on the previous performance of other keywords, what a good bid is for each keyword. If you don’t know the keywords, then of course you have to spend time researching them. And if you don’t know the bids, then you have to spend time researching what bid to put in. But we do all the research for you, and you put it in. And the second part, the bigger part, is that if the bid doesn’t work out, if you’re not selling, then we increase the bid automatically. If you are losing money, then we decrease the bid automatically. So that bid optimization is a critical part of AiHello.  Yeah. We use Amazon ads to promote my books. And yes, it takes a lot of skill to find the keywords, eliminate the negative keywords, adjust the bids, have the right bids, and avoid overspending or underspending. But Amazon also does much of the machine learning. So what is it that Amazon does, and what is it that you have to do? And why doesn’t Amazon do what you have to do?  The most critical piece of information to keep in mind is that your aims and objectives are the opposite of Amazon’s aims and objectives. Amazon’s aim is to make money, and your job is to make money. You don’t care if Amazon makes money or not, and Amazon doesn’t care if you make money or not. So when you put up a bid, when you run ads, Amazon will maximize that ad spend, whatever it is. In some ways, it’s like a casino.  You go to a casino, and the job of the casino is to win money from you, and your job is to win money from the casino. Ads have become a lot like gambling nowadays. You throw money into it. You expect to make money. Ninety percent of people lose money, and they give up. And Amazon always finds fresh sellers to move on. You cannot depend on Amazon because Amazon is not on your side.  Yeah, that makes perfect sense. Yeah, I always thought that on some platforms it was really difficult to make money with ads. Facebook, I think, is so competitive that it’s probably very difficult to make money. I know a lot of people who have spent a lot of money on Facebook, but I don’t know very many who have figured out a formula that continues to work. Okay. So you’ve helped someone find their keywords, the right bids, and how to adjust those bids. But what we’ve found is that at some point, ads die, and then we have to switch things up. It actually happens quite frequently that you have to create new campaigns and new ads. So what’s the dynamic there? How do you optimize so that you’re not still supporting ads that don’t work anymore, and you switch at the right point?  So when we say ads, it’s not technically the campaigns. A campaign is just a container for all of your ads. You have products inside it, and you have keywords inside it. So a campaign is made up of products and keywords. And the question is, when you say ads die, did the keywords die? Then you need to add new keywords, right? You always have to keep adding new keywords and testing new keywords. It’s a continuous job of trying to find the right keywords for your book or your product, and then optimizing the bids constantly to make sure that you’re profitable.  You have to make sure that your ads don’t die because of a lack of fresh keywords. And of course, there’s always a limit to the number of keywords you can add because each product has a limited number of keywords that people are searching for. Maybe there’s a long-tail keyword that’s going to make money, but there’s not enough search volume. Or maybe there’s a high-volume search keyword, but it’s not profitable for you. So you have to figure out what the right strategy is for you. Eventually, if your product is good, you’ll make money. If your product is not good, you won’t make money. That’s the bottom line. With ads, you quickly find out if your product…  So essentially, it’s a cyclical thing. So you find the keywords, you figure out the right bids, you adjust the bids, and then you have to find new keywords and keep doing this.  Yeah.  So why do keywords go stale? Do people not search for certain things anymore?  There could be multiple reasons for it. One reason is that a competitor has come in and taken your search volume. And you have to know: are you losing search volume? Are you gaining search volume? Has your search volume dropped off? The second reason is that people are not searching for that keyword anymore. Is it out of fashion? The third is: are you underbidding? Is the bid too low? Again, you would know by the number of impressions. Have the impressions dropped off?  If the impressions have dropped off, is it because of a competitor? If it’s not because of a competitor, are people searching less? Are your bids too low? If the search volume is the same, are people clicking less? Why are they clicking less? Is it your images? Is it your product? Is your product no longer in fashion? I mean, I don’t know. Maybe a few months ago, fidget spinners were really in fashion, and nowadays no one uses them. So those things go out of fashion.  Yeah. The spinners, I remember. They’ve been out of fashion for a while.  Yeah.  Yeah, that’s fascinating. So it’s a never-ending cycle of innovation and figuring out what works and what doesn’t work. So let me ask you this: What drives growth in your business?  Most of the growth is… There are different ways to put it. Four years ago, we used to create a lot of blogs. We used to create lots of content. We used to create lots of YouTube videos. And then ChatGPT came along. If you ask kids now, “Do you Google that?” They don’t know what Google is. They really don’t know what Google is. And that’s not a cliché. It’s surprising. They’ll be like, “What Google?” Everything goes through ChatGPT.  So for us, growth went from Google to ChatGPT. And we didn’t spend enough time optimizing for LLMs on our site. So what drove growth before was blogs and YouTube. And what drives growth now is large language models like ChatGPT and Claude. People just ask ChatGPT, “What do I do about this on Amazon?” It recommends solutions, and then we go through them.  So how do you leverage large language models or AI applications?  This was one of the biggest boosts to our company. We managed to set the processes right. We managed to create the templates. We managed to bring structure to our company. Development work has become ten times faster. The turnaround is ten times faster. We’re able to release features quickly. We’re able to find bugs in our existing code quickly. There are a lot of things going on. If I were to say that our company is no longer the same company it was even a year ago, that would not be an exaggeration. It would be the truth. What we were a year ago is not at all what we are right now.  So in what way did you change? Is it coding that accelerated and changed everything? I mean, in what other ways did you change as a company?  So the code is all done with AI first. Our developers use AI. They put in the prompt, they check the results. There is a second developer who checks whether everything is okay and whether everything is done. And then finally there’s QA, and then we push it to staging. We used to do roughly one-month or forty-five-day sprints. Now we do weekly sprints. So it has gone four times faster. The biggest hurdle for us was managing clients and how we manage them. We never had any structure.  So we talked a lot with ChatGPT. We talked a lot about what the right way was to bring structure and accountability into the system. We managed to set up all the software required for accountability. It helped us fix those issues. It created structure. It created accountability for all the people, and then we implemented that. Finally, the last one, which was the most debatable, is that we require a lot of content. We require a lot of graphics. We require a lot of videos for clients on Amazon. I actually went to buy something on Amazon a few days back, and what was puzzling was that when I zoomed in on the images, you could see they were AI-generated because they all had these silly AI mistakes—spelling mistakes, random words.  So almost everything on Amazon right now, all the images, are kind of AI-generated. It’s hard to blame them. We ourselves use AI for a lot of the images. We make sure we don’t have the silly mistakes, but we do use AI as well. So the turnaround time for graphics is faster because of AI as well. Though some clients do complain that they don’t like AI-generated assets. And if a person looks a bit too AI-generated, they just reject it outright. So that is the most debatable part of it. But overall, our company is called AiHello. It’s AiHello. And if we don’t say hello to AI, then we’re not AiHello.  Yeah. Love it. I love the head and the one arm.  Yes.  The hello, and that’s it.  Yeah.  So what is one thing that you’re actively trying to figure out in your business right now? We are a remote-first company, and I’m struggling to bring about accountability among all the team members. We do have a good number of employees. Ninety percent of our employees are good. Ten percent still have accountability issues. And for me, that is a bit of a hurdle. It is a bit of a challenge to push those people who are dragging their feet about AI. Yeah. Because they are not comfortable with AI. They want to do what they are good at and don’t want to do something new.  There is also a bit of hesitation that they might lose their jobs because of AI, although we’re not planning to let go of anyone. Rather, we are hiring more people because we’re able to grow faster. There is an old saying that companies won’t go extinct because of AI, but companies that don’t use AI will go extinct because of AI. Because we are using AI a lot, there is a chance for us to scale, for us to expand significantly. And I want to tap into this advantage and grow. I want to hire more people, and I want to grow. I don’t want to let people go.  So this is a very good opportunity. You hear about Coinbase letting people go. You hear about Facebook letting people go because of AI. And I think those are all nonsensical excuses. Those companies are not growing very well, and they are blaming AI for letting people go, which I think is absolutely nonsensical. There is a very good opportunity for people to grow and for companies to grow using AI and increase their hiring. If you’re letting people go because of AI, it’s just a nonsensical excuse.  So what do you think is the mental hang-up for people? What prevents better AI adoption or faster AI adoption? A long time ago, when computers were being introduced into many industries, I remember there were huge protests because people thought computers would take away jobs. And it did happen. People did lose jobs because of computers. There were many people pushing papers who lost their jobs. And a lot of people refused to learn about computers because they said, “This is nonsensical. I can do it better by hand.” Can you imagine telling people right now that it’s better to do things by hand than to use a computer?  I mean, if you want to do calculations, please don’t use Excel or Google Sheets. Use a pen and paper and tell me you can do it better. It would be absurd to think that way. But at that time, people really did have the mentality that it was better to do things by hand than with Excel. Now, the AI revolution is probably a thousand or a million times bigger than that. And you can drag your feet. There will always be people who drag their feet and say, “I can do it better. AI is just nonsensical.” And sure, some of that is true. But the overwhelming majority of tasks are going to be done extremely well with AI.  And it’s not just large language models. It’s everything. Regression analysis, data analytics, big data analytics, forecasting, calculations. I’m not even talking about transformer models. I’m talking about everything related to AI. So much can be automated and done by AI that if you’re not involved with it, you’ll get left behind, just like the people who didn’t use computers. Do you feel like people have to be highly educated to be able to use AI? Or can people with less formal education benefit from it as well?  I don’t think it has anything to do with education. I think the learning curve for AI is smaller than the learning curve for computers. If you’re already using computers, you can just install a command-line interface and have things running. Actually, you can go to ChatGPT and ask some questions, and you can build something. But if you want to build serious applications, you can use a command-line interface and build them out. I think the learning curve is probably just a couple of hours to become proficient with these tools. I’m thinking more about this: As AI tools develop and take many of the routine, repeatable tasks off our shoulders, doesn’t that mean we will spend more of our time on high-level thinking and orchestration? And won’t that require some kind of mental ability to do that? It requires you to understand context, understand the implications of things, and be able to connect the dots. So that’s what I mean. The people who can really use AI tools have this higher level of awareness and thinking. They can combine ideas and create new things. But are there AI tools that people with less advanced analytical skills can also use? Absolutely. And you’re 100% right. You’re 101% right. This is what I’ve been advocating for a very long time. Don’t spend your time doing mundane, repetitive daily activities that can be automated. Let AI handle them. You should focus on the things AI cannot do right now, which is human-level intelligence: Strategizing. Planning. Working on the bigger-picture tasks. So you’re 100% right, and that’s the direction we should be moving in. And this brings me back to the point I made earlier: You should do what you love. The things you don’t love, the repetitive tasks, should be done by AI.  Yeah. Love it. So what is your vision, ultimately, for AiHello?  So my vision for AiHello goes beyond AiHello. We have something called HalZero, which is the engine we want to put behind AiHello. It’s a zero-hallucination LLM. And we are working toward making it happen. We plan to release an API for it soon. If it does happen, then we would probably have a model that can take in data and answer general-knowledge questions with zero hallucination. And we’re building it based on how the human brain works. The human brain is not one-dimensional. ChatGPT is one-dimensional. Transformer models are one-dimensional.  You give them data, they run it through the transformer model—the encoder and decoder—and then they give you an answer. But the human brain is built in layers. What we call the lizard brain sits at the base, and as you go higher, things become more and more complex. So the brain is information and action, and everything is filtered through it. Then we act on the filtered result. Machine learning models right now do not have these kinds of filters. They have something similar, which is called chain of thought, but that’s really thinking out loud. This kind of reasoning should exist within the latent space of the machine learning model. It should be built into the model itself.  I’ll give you an example. If you had been taught all your life that the sun is green, and tomorrow you woke up in Virginia, went outside, and saw that the sun was yellow, you’d say: “Oh my God, I’ve been lied to all my life. The sun isn’t green.” You would question what you had been taught based on a single observation. But if a machine had been trained for years that the sun is green, and then it saw that the sun was yellow, it might conclude: “The sun is wrong today because I’ve been taught that the sun is green.” The real test of intelligence is this: Can it question its training data? And the answer is no. It won’t, because it has been trained on that data. It has been trained on those tokens.  Yeah. So that’s AI superintelligence? The ability to question the training data?  That is correct. Yeah. So we build it based on connections. How strong is this connection? How many people have stated this fact? What is my own observation? Which observation is stronger? There is always conflict. In the human brain, there is always a conflict between what people say and what we think. Then our logical brain chooses what is usually the best answer. That is how we have a collective consciousness. We also have a personal consciousness. We always have to decide which one is best.  Love it. Well, that’s great. So if you’re running a business and you need to sell a product, and you want to figure out how to be successful on Amazon, how to leverage your ads, and how not to overspend, where should you go? How can people get in touch with you, Ganesh, and your team? And what’s the first step for listeners?  You can send me an email at ganesh@aihello.com. You can connect with me on LinkedIn. I’m always available, and I’m happy to have a chat with you.  All right. So if you’re listening out there and you’re in e-commerce, or you want to get into e-commerce, and you don’t know how to leverage all the tools that are out there, don’t forget: Amazon is in the business of making money, not necessarily making your business profitable. So you can use AiHello to help you. Reach out to Ganesh on LinkedIn and get your team involved. And if you enjoyed listening to this episode, make sure you check back every week because I have successful entrepreneurs sharing their ideas—or at least some of the good ones—with you. So thanks, Ganesh, for coming.  Thank you, Steve.  And thank you for listening. Important Links: Ganesh's LinkedIn Ganesh's website Ganesh's email: ganesh@aihello.com

This week we have so much Southern Charm gossip! West Wilson has officially been fired from Southern Charm. And the Real Housewives of Rhode Island finale ended with a bang, but Cocktailers knew about it. Why does Joellen keep letting Liz treat her badly? B has an interesting theory. A Cocktailer saw "THE VIDEO" of Brian and the mistress and described what was allegedly in the video - we share details. What's next for Rulla and Brian? Is Alicia's fiance trying to control her? Or was the "re-proposal" maybe just a bit last minute? On to Southern Charm. The gossip gods have been smiling down on us - we have a lot of tea to unpack with you this week. Was a Bravo and Cocktails post used as evidence in Taylor's breakup with Gaston? And could Scheana be mounting a new strategy to get back on reality TV? Or could there really be trouble in her relationship?   If you're not a member of Cocktail Party yet - join us! Use code MYTREAT at bravoandcocktails.com/join and get access to the hottest tea before everyone else hears about it.

A great many tasks need to be accomplished successfully in order to secure a seat at a selective college. Luckily, they don't all need to be done at once, but proper timing makes a world of difference. Amy and Mike invited educator Eric Greenberg to discuss the finer points of strategizing your testing and admissions timeline. What are five things you will learn in this episode? Why is it important for students and parents to assess testing plans by the end of 10th grade? By when should students strive to earn their best SAT or ACT scores? What are the dos and don'ts regarding choosing between the SAT and ACT? How should different rounds of applications (ED1, ED2, Rolling, RD, etc.) impact the "SAT, ACT, or neither" decision? Why is it crucial for students to understand the short-term and long-term implications of application submission dates? MEET OUR GUEST Eric Greenberg is a leading educational services expert. He graduated summa cum laude from the University of Pennsylvania's Wharton Business School and is a graduate of The Fieldston High School in Riverdale, New York. Since establishing the Greenberg Educational Group in New York City in 1991, Greenberg and his team have helped thousands of students, of all ages, achieve their academic goals.  Greenberg Educational Group provides students and families with the tools needed to help achieve their educational aspirations. The team offers highly acclaimed Strategic Educational Advising & Application Essay assistance for all levels of a student's education, Test Preparation services, and Subject-Specific Academic Tutoring. Greenberg Educational Group's clients include students in elementary & middle school, high school, college, and graduate school, both domestically and internationally.  Eric can be reached at greenbergeducationalgroup.com. LINKS College Testing Plan for the HS Class of 2027 Testing & Scholarship Timelines Webinar RELATED EPISODES WHEN SHOULD YOU TAKE THE SAT OR ACT? CHOOSING BETWEEN THE DIGITAL SAT AND THE ACT SHOULD I APPLY EARLY DECISION OR EARLY ACTION? ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page. ABOUT YOUR HOSTS Mike Bergin is the president of Chariot Learning and founder of TestBright, Roots2Words, and College Eagle. Amy Seeley is the president of Seeley Test Pros and LEAP. If you're interested in working with Mike and/or Amy for test preparation, training, or consulting, get in touch through our contact page.  

Have you ever thought about how much money you might be leaving on the table at your mortgage renewal? Most Canadians simply sign on the dotted line without realizing that this is the perfect moment to reassess, save, and take greater control of their financial future. Today on Homeowner AF, I break down exactly how to turn your mortgage renewal into an opportunity to set yourself up for long-term wealth without unnecessary stress or hidden fees.In this episode, I cover:How to lock in the best mortgage rates before your renewalThe importance of strategizing before you signThe benefits of consolidating debt into your mortgageWhy your renewal is an ideal time to remove consignors and guarantorsHow accelerated payment options can help you save on interest and build wealth soonerThe cost of waiting until midterm and why acting at renewal keeps more money in your pocketIf your renewal is coming up, book a free call with me at www.Bricallme.com and let's explore what makes the most sense for your household. The right advice at the right time can move you closer to homeownership and long-term wealth. Thanks for listening, and I'll be back next week with another practical tip for first-time homebuyers in Ontario. Specific Questions?  Ready to get started?Book a free call with Brianna: www.Bricallme.comJoin my mailing list: https://briannagoslinmortgages.myflodesk.com/mortgagebitesWebsite: http://www.briannagoslinmortgages.comInstagram: https://www.instagram.com/briannagoslinmortgagesFacebook: https://www.facebook.com/brianna.goslin.mortgagesLinkedIn: https://www.linkedin.com/in/briannagoslinmortgages

How Values Shape Financial Success with Ben HoegerIn this episode of Looking Forward Our Way, we talk with Ben Hoeger, financial advisor and Director of Private Wealth Management at the Hedley Hoeger Group at Baird Private Wealth Management. Ben provides practical advice on navigating the often intimidating world of financial planning, especially during turbulent economic times.We begin by celebrating Ben's team's recent recognition by Forbes and Shook Research as a best-in-state wealth management team—a testament to their teamwork and dedication. Ben shares some of his own journey into this field, shaped by his education at Otterbein and early career experiences that focused not just on investments, but on supporting people through life's twists and turns.Ben explains the key questions to ask when choosing a financial advisor, emphasizing the importance of understanding an advisor's process, communication style, and compensation. More critically, he highlights the personal side of financial planning: finding a relationship rooted in trust and genuine interest in your life, not just your money.We walk through what it's like to become a new client—starting with conversations around personal values and goals long before crunching numbers. Ben underlines how effective financial planning is built on clarity around what matters most to you, so decisions during life's expected and unexpected changes always circle back to those core values.Our conversation covers techniques for balancing savings for near-term needs, emergencies, and longer-term goals, using a “bucket” approach to risk and time horizons. We also round out the discussion by addressing how tools like artificial intelligence fit into the advisor-client relationship, and why the human touch remains irreplaceable.Ben introduces the Life Planning Initiative at his firm, which supports clients' broader well-being—not just their balance sheets—and leaves us with wise advice: align your financial strategy with your values for a more fulfilling journey ahead.If you like this episode, please let us know. We appreciate the feed back, and your support of offset costs of producing the podcast!Moments00:00 Discovering a passion for finance06:40 Choosing the right team expertise08:58 Building lasting client relationships11:01 Discussing financial advisor background checks15:15 Discussing personal financial motivations19:25 Importance of financial goals23:22 Using the bucketing approach24:39 Discussing investment risk strategies27:45 Aligning risk tolerance with guidance31:56 AI and Social Security advice35:03 Finding purpose beyond retirement38:04 Aligning investments with personal valuesFAQ1. What should I ask a financial advisor in my first meeting?According to Ben Hoeger at 06:06, you should ask about their process, the type of clients they typically serve, how and how often they communicate, their investment philosophy, and critically, how they get paid. It's also important to ensure their approach aligns with your needs and that you feel comfortable and can trust them.2. How do I start working with a financial advisor?Ben Hoeger explains at 12:51 that the process usually starts with an introductory conversation focused on getting to know each other and discussing your motivations for seeking financial advice, rather than diving into numbers right away. The next steps typically involve discussing your values, vision, and goals before moving on to financial details.5. How do I check a financial advisor's background or credentials?At 11:01, Ben Hoeger recommends reviewing a financial advisor's "U4" report, which documents their work history, licenses, and any complaints. This is an essential part of doing your due diligence before entrusting someone with your finances.We would love to hear from you.Give us your feedback, or suggest a topic, by leaving us a voice message.Email us at hello@lookingforwardourway.com.Find us on Bluesky and Facebook.Please review our podcast on Google!And of course, everything can be found on our website, Looking Forward Our Way.Recorded in Studio C at 511 Studios. A production of Circle 270 Media® Podcast Consultants.https://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 Carol Ventresca and Brett JohnsonMentioned in this episode:Listener DisclaimerThe views and opinions expressed by the experts interviewed on this podcast are their own and do not necessarily reflect the views of the podcast hosts or any affiliated organizations. The information provided in these interviews is for general informational purposes only and should not be considered as professional advice. Listeners are encouraged to consult with qualified professionals for specific advice or information related to their individual circumstances. The podcast host and producers do not endorse or guarantee the accuracy, completeness, or reliability of any information provided by the experts interviewed. Listener discretion is advised.

We're lucky to have Mark Sellers with us this week. He's the author of "The Funnel Principle" and "Blind Spots: The Hidden Killer of Sales Coaching," whose programs have been implemented in 20 countries. Mark shares his expertise on building effective key account teams, the importance of stakeholder mapping, and how to access senior decision-makers. Our conversation covers essential tools and methodologies, best practices for creating living, and the critical role of cadence in driving meaningful progress. You'll also hear a compelling real-world example from Mark's coaching experience, along with a practical list of key account management do's and don'ts.   Outline of This Episode [00:00] Strategizing account growth [05:03] Understanding stakeholders in accounts [06:45] Importance of key account plans [12:23] Key account management tips [14:54] Building a global sales process   The Value Perspective Key accounts are identified by the current value they deliver—often representing a significant portion of revenues or profits—or by their future potential to grow into major contributors. Drawing on the 80/20 principle, Mark highlights how companies like ITW prioritize the accounts that already provide substantial value ("the 80s") while also identifying those with "80 potential" for strategic investment. But the real challenge is not just identification; it's executing strategies to maximize those accounts. Organizations often stumble here, emphasizing selection but failing to follow through with disciplined execution.   Building Teams for Success: Beyond the Solo Manager One of the most common pitfalls in transitioning from selling to managing key accounts is treating the process as a solo endeavor. Organizations must assemble dedicated teams for key accounts, not leave managers struggling alone. This approach leverages diverse expertise, aligns strategic objectives, and prevents competing agendas within the team. Too often, companies pile management responsibilities onto a salesperson whose instinct is to land deals and move on, rather than nurture long-term relationships. Success depends on both organizational support and the manager's mindset.   Knowing Who's Who in the Zoo Effective key account management relies on understanding all stakeholders who influence your company's position within the client account. Mark emphasizes the necessity of stakeholder mapping, identifying advocates, influencers, veto holders, and competitors' supporters. Even when direct access to senior decision-makers like CFOs or CEOs is limited, having a plan to reach and engage relevant stakeholders is vital. "Top-to-top" meetings—matching executives on both sides—facilitate alignment and deepen relationships, ensuring objectives are mutually understood.   Discipline Drives Progress Mark believes that there are two essentials when it comes to tools and methodologies: a robust key account plan and a systematic cadence for reviewing progress. The plan's worth depends on consistent follow-up; monthly or quarterly reviews ensure tasks are completed and strategies evolve as needed. Without cadence, even the best plans become stale reports. A structured playbook for these reviews fosters productive conversation and accountability—vital ingredients for moving the relationship forward. When it comes to key account plans, less is more. Mark advocates for concise plans—no more than two to three pages, supported by CRM for detailed information. Overly complex, document-heavy plans are rarely executed effectively. The best practice is to focus on live conversations that address progress, challenges, and next steps.   Resources & People Mentioned Strategic Account Management Association   Connect with Mark Sellers Mark Sellers LinkedIn URL - https://www.linkedin.com/in/funnelprinciple/ Mark Sellers Twitter URL – https://x.com/funnelprinciple  Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show Notes by PODCAST FAST TRACK https://www.podcastfasttrack.com  

In this episode of the Pennsylvania Woodsman, Mitchell kicks off a new multi-part turkey season series focused on breaking down the season week by week — starting with opening week in Pennsylvania. After sharing a candid and personal reflection on priorities, time, and the temptation to let hunting take center stage, he resets the focus on what truly matters: faith, family, and keeping the pursuit in its proper place. It's an honest look at the internal struggle many hunters face this time of year, and a reminder that success isn't defined by a filled tag. From there, Mitchell is joined by Jason Miller for a deep dive into how experienced hunters approach the first few days of turkey season. The conversation covers everything from managing hunting pressure and respecting other hunters to breaking down property selection, early-season calling strategy, and reading birds in real time. With a heavy emphasis on situational awareness and patience, they discuss when to be aggressive, when to back off, and how understanding bird behavior early in the season can set the tone for weeks to come. This episode blends real-world tactics with hard-earned perspective. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Pennsylvania Woodsman, Mitchell kicks off a new multi-part turkey season series focused on breaking down the season week by week — starting with opening week in Pennsylvania. After sharing a candid and personal reflection on priorities, time, and the temptation to let hunting take center stage, he resets the focus on what truly matters: faith, family, and keeping the pursuit in its proper place. It's an honest look at the internal struggle many hunters face this time of year, and a reminder that success isn't defined by a filled tag. From there, Mitchell is joined by Jason Miller for a deep dive into how experienced hunters approach the first few days of turkey season. The conversation covers everything from managing hunting pressure and respecting other hunters to breaking down property selection, early-season calling strategy, and reading birds in real time. With a heavy emphasis on situational awareness and patience, they discuss when to be aggressive, when to back off, and how understanding bird behavior early in the season can set the tone for weeks to come. This episode blends real-world tactics with hard-earned perspective. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most couples believe that age and experience naturally lead to wisdom, but as today's guest Dr. Andrea Vitz explains, "Age does not promise maturity." If your relationship feels like a cycle of predictable problems, it's time to trade in your ineffective habits for a higher level of emotional sobriety.In this episode of the Married and Connected podcast, host Kameran Alareqi welcomes back Dr. Andrea Vitz to discuss her groundbreaking new book, The Composure Challenge. Together, they strip away the "adult" labels we hide behind and look at the raw mechanics of why we fail to connect. Andrea shares her powerful definition of maturity—the use of effective strategy—and explains why your morning coffee might be the very thing sabotaging your marriage.Key Discussion PointsMaturity as a Strategy: Learn why maturity isn't a state of being, but a practice of choosing effective strategies over ineffective ones.The Myth of "Growing Up": Why having a career and kids doesn't make you an adult, and how "unqualified" people can finally qualify themselves for a healthy relationship.Physical Command & Emotional Chaos: A deep dive into how disruptors like caffeine, sugar, and alcohol dismantle your nervous system, making it impossible to access critical thinking or kindness during a conflict.The 6-Stage Framework to Relational Mastery: Andrea outlines the journey from physical command to societal leadership, showing how emotional fluency leads to a deeper connection with your partner and a stronger spiritual life.Choosing Love Over Infatuation: Why the "honeymoon phase" is often just a lack of responsibility, and how to choose to love your partner more deeply through humility and shared purpose.The Grass is Greener Where You Water It: How to stop looking for a way out and start looking for the "suck" in yourself to empower real change.In This Episode, You'll Learn:Why 69% of relationship conflicts aren't actually "unsolvable," despite what traditional research might say.The "Monster Energy" effect: How everyday addictions create agitation that we unfairly project onto our spouses.How to differentiate between being "interested" in growth and being "committed" to it.The power of Emotional Sobriety in seeing your partner as a separate individual rather than a projection of your needs.Quotes from the Show"Maturity is reached for. It is built through qualities that must be practiced until they become part of your nature.""If you aren't mature enough to remove the poison from your life that dismantles your emotional state, you are just exposing your weakness.""Relational mastery means you save time, energy, and money. It's the difference between having a relationship and having a superpower."Resources MentionedBook: The Composure Challenge by Andrea Vitz (Releasing Late May)Training: Integrated Human Mastery at Lifted AcademyConnect with Andrea: andrea@liftedacademy.comWebsite: www.liftedacademy.comConnect with Kameran If you enjoyed this episode, please leave a review and subscribe! Your support helps us reach more couples looking to build a life of peace, clarity, and connection.WebsiteCommunityInstagramVerafied AppSupport the show

Kevin Boston-Hill speaks with Andre Early, Strategic Executive, Leadership Development Practitioner and Founder of the Early Impact Empowerment Group, about HOW students and early-career professionals can prepare themselves for success in the field of their choice. They get enough of the WHAT they need to do, now they get the HOW - the importance of developing a plan.

James Golden aka Bo Snerdley a highly critical commentary on the Democratic Party's political strategies and the resulting social consequences in various states. The narrative identifies a pattern of partisan aggression, citing efforts to restructure the government through statehood for D.C. and Puerto Rico, Supreme Court expansion, and aggressive redistricting in Virginia to marginalize Republican voters. The text further links these political maneuvers to broader public safety concerns, specifically highlighting how sanctuary policies and lax oversight of illegal immigrant documentation allegedly endanger citizens. Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you really want from life and how do you define the criteria for your next big move? In this solo episode of The Greatness Machine, Darius takes us deeper into his journey of clarity and alignment, sharing how he's mapping out the values and principles that guide his next chapter. From choosing freedom and connection over energy-draining relationships, to defining what kind of businesses he wants to invest in, Darius walks us through the process of creating a personal criteria map for meaningful success. You'll hear his reflections on purpose-driven entrepreneurship, leveraging strengths, and why working with heart-centered people matters more than chasing profits. If you've ever wondered how to align your professional path with your deepest values, this episode is for you. In this episode, Darius will discuss: (00:00) Introduction to Self-Reflection (00:58) Defining Life Goals and Values (03:23) Exploring Themes of Happiness and Love (05:48) The Importance of Fun and Adventure (09:13) Understanding Accomplishment and Freedom (11:46) The Quest for Sovereignty and Financial Freedom (14:38) Building Meaningful Connections (16:01) Strategizing for Future Projects (25:27) Conclusion and Call to Action Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comPROPERTY:https://www.airbnb.com/rooms/1554397292650835216?viralityEntryPoint=1&unique_share_id=4AC2022E-F828-43A1-9023-4776DE52DA2B&slcid=24e4ef0812c942108013eebe5601560a&s=76&adults=1&slug=UwglYtGb&source_impression_id=p3_1764197492_P3pArNsvK-fGzvCI&check_in=2025-12-23&guests=1&check_out=2025-12-2600:00 - Introduction to Don Scatena and his real estate journey00:27 - Don's background and family in California01:16 - Transition from long-term Airbnb to short-term rentals02:04 - Choosing markets: why Sedona stood out04:22 - Working with realtors and visiting properties before purchase07:09 - Strategizing for 1031 exchange timelines08:03 - Property acquisition insights and offer strategies09:17 - Managing property upgrades and Renovation delays11:27 - Navigating property photos and branding for listings13:29 - Handling property upgrades and timing the launch15:01 - Management solutions: large firms vs boutique companies17:49 - Managing guest experience and property differentiation23:04 - Property uniqueness and customer appeal24:31 - Reflecting on the first year: wins and lessons32:21 - Advice to younger self: do more pre-visit assessments and market research36:46 - Final thoughts and encouragement for beginner investors

Regina breaks down one of the biggest retirement decisions people make too quickly: when to claim Social Security.  In this episode, she walks through how benefits are calculated, why filing early can permanently reduce your income, and how waiting can add meaningful dollars to your retirement plan.  It's a practical, no-nonsense episode for anyone who wants to make a smarter Social Security decision instead of just grabbing benefits at 62.   Episode Highlights:   0:00 - Intro 0:32 - Why Social Security timing matters more than people think 2:07 - How Social Security benefits are calculated 3:34 - Cost-of-living adjustments and inflation 4:39 - The age you can claim vs. the age you should claim 6:07 - What claiming at 62 really costs you 7:20 - Real dollar examples: 62 vs. 67 10:15 - Why waiting until 70 can increase your benefit 11:28 - Smart claiming strategies for spouses 13:16 - How survivor benefits work 14:41 - 2026 Social Security numbers and max benefits 18:04 - Working while collecting Social Security 20:23 - Regina's takeaway: build a strategy, don't guess ABOUT REGINA MCCANN HESS   Regina is the author of Super Woman Wealth: How to Become Your Own Financial Hero.  As an advocate for women's financial freedom, she wrote this book to help empower women to take a bigger role in handling their money.     Regina has appeared on Schwab TV, Yahoo Finance, Forbes.com, NTD Television, CBS 3 Philadelphia, Fox 29 Philadelphia, King 5 Seattle, KTLA 5 Los Angeles and Scripps News.  She has also been quoted in numerous articles in publications such as Forbes, Business Insider, U.S. News & World Report, Yahoo Finance, USA Today, USA Wire, Word in Black, WTOP News, Mind Body Green, Money Digest, New York Post, Defender, Authority Magazine, GoBankingRates.com, Scripps and The Muse.   As Founder of Forge Wealth Management, Regina utilizes her 25+ years of financial services experience to help individuals plan, preserve and diversify their wealth.  She focuses on educating her clients while building long-term relationships with them and their families.  Her experience throughout major shifts in the markets, enables Regina to structure balanced portfolios to address specific financial goals. CONNECT WITH REGINA   Website: https://www.forgewealth.com LinkedIn: https://www.linkedin.com/in/reginamccannhess/ Facebook: https://www.facebook.com/ForgeWealth Instagram: https://www.instagram.com/forgewealthmanagement/ YouTube: https://www.youtube.com/@ForgeWealth Email: reginahess@forgewealth.com Securities offered through LPL Financial, Member FINRA/SIPC www.finra.org, www.sipc.org Third-party posts found on this profile do not reflect the view of LPL Financial and have not been reviewed by LPL Financial as to accuracy or completeness.   This material was prepared by MFS Fund Distributors, Inc.   For a list of states in which I am registered to do business, please visit www.forgewealth.com. MFS Fund Distributors, Inc. is not affiliated with, nor endorsed by LPL Financial, Private Advisor Group, or Forge Wealth Management  

Jim Spignardo leads AI enablement at Pro Arch, a deep Microsoft partner helping enterprises navigate the AI revolution. With a focus on practical implementation over hype, Jim conducts executive briefings for organizations trying to move beyond "what is AI?" to "how do we actually use this?"In this episode, Jim breaks down why most companies are still in the "second inning" of AI adoption, why Microsoft Copilot is quietly dominating the enterprise space while everyone obsesses over consumer tools, and the critical mistake organizations make when they skip the "what problem are we solving?" question and jump straight to tools.In this episode:Why AI hallucinations happen — and the dangerous reality that AI's first obligation is to make you happy, not tell you the truthHow Microsoft is playing the long game: building the infrastructure that powers their competitors while positioning Copilot as the enterprise AI front-endThe human skills gap that AI actually makes more important — why expertise matters more than ever, not lessWhy one skilled person with AI can now do the work of five, but you can't skip being skilled in the first placeThe real timeline for AI transformation: why it's going to take 10-12 years before we look back and don't recognize 2023What organizations get dangerously wrong about AI job displacement versus the actual "adjustment" that's comingWhy Pro Arch always starts with use cases and data readiness before ever discussing which AI tool to implementConnect with Jim Spignardo & Pro Arch:LinkedIn & proarch.com

The Enlightened Family Business Podcast Ep. 155 - Stop Reacting, Start Strategizing with Patrick Thean Host Chris Yonker introduces the Enlightened Family Business Podcast and interviews Patrick Thean, a bestselling author and early contributor to scaling-up methodologies, on practical planning and execution for small to mid-sized (especially family) businesses facing succession or sale. Patrick shares his journey from Singapore to the U.S., training as an electrical engineer, working at Oracle, founding and selling a transportation logistics software company, and discovering a calling to help CEOs succeed. They discuss establishing an annual strategic planning rhythm, including SWOT/aspirations and specific "winning moves", quarterly 13-week execution plans, limiting priorities to three to five objectives, and balancing strategic vs. operational initiatives based on whether the business is in crisis. Patrick emphasizes using facilitators and outside-industry perspectives to overcome blind spots, avoiding overreliance on benchmarking, and reframing accountability as support for commitments, clarity, and agreed consequences.   ·       03:06 Meet Patrick Thean ·       03:36 From Engineer to Founder ·       07:11 Selling and Finding Purpose ·       08:17 Helping CEOs Succeed ·       10:43 Family Business Transitions ·       14:33 Annual and Quarterly Rhythm ·       18:04 Three to Five Priorities ·       19:18 Strategy vs Firefighting ·       23:44 Small Tweaks Win ·       25:12 One Permanent Improvement ·       31:41 Let the Pro Lead ·       35:12 Blind Spots and Tunnel Vision ·       38:36 Accountability as Support Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       Patrickthean.com ·       linkedin: @patrickthean ·       Instagram: @rhythmsystems   Patrick Bio: Patrick Thean is a USA Today and Wall Street Journal bestselling author, award-winning entrepreneur, and world-renowned strategy execution expert. He is the creator of the Think Plan Do® process and co-founder of Rhythm Systems®, helping CEOs achieve breakthrough results and scale with clarity. A seasoned CEO coach and speaker, Patrick has empowered thousands of leaders to turn vision into execution and boost company valuations along the way.

GOD STRATEGIZING YOUR LIFESTYLE | PROPHET SHEPHERD BUSHIRI

Eshet Chayil 175

→ Register for FREE Spotlight Coaching this Sunday→ Book your ⁠1:1 Mentorship ⁠ Session→ Grab your copy of '⁠⁠⁠The Lifted Method⁠⁠⁠™️': A Daily Workbook→ Join ⁠⁠⁠The Lifted Club⁠⁠⁠ for EFT classes, workshops + more→ Subscribe to 'Lifted by Helen' on ⁠⁠⁠⁠Substack⁠⁠⁠⁠→ Follow Helen on ⁠⁠⁠Instagram⁠⁠⁠→ Browse Helen's ⁠⁠⁠Website

Failing a sub-3-hour marathon hurts — especially when it happens by seconds.In this episode, Jonathan Cohen breaks down everything he learned from missing sub-3 twice, and why the real challenge wasn't physical fitness, but fear, discipline, and mental execution. He reflects on pushing past comfort, training at uncomfortable speeds, navigating injury setbacks, and confronting the mental stories that surface when the goal feels just out of reach. Drawing lessons from elite performers and his own setbacks, Jonathan shares why failure became the turning point for growth — and how falling short clarified what sub-3 truly demands.This episode is about extracting meaning from failure, embracing discomfort, and earning confidence the hard way.

Jason Harwood and Jacob Litton reflect on their Super Bowl experience, discussing their game setups, snacks, and the overall dynamics of the game. They delve into the defensive strategies employed by the Seattle Seahawks and the performance of the New England Patriots, analyzing key moments and player performances. The conversation culminates in a discussion about the MVP of the game, highlighting the significance of Kenneth Walker's contributions and the impact of Seattle's defense. In this conversation, Jacob Litton and Jason Harwood discuss various aspects of the Super Bowl, including standout performances, halftime shows, and commercials. They delve into a hypothetical matchup between the Lions and Seahawks, exploring the strengths and weaknesses of both teams. The discussion also touches on free agency prospects and the future of key players in the NFL. In this conversation, Jason and Jacob discuss the current state of the Detroit Lions, focusing on key players, free agency decisions, and draft strategies. They evaluate potential re-signings, assess player performances, and strategize for the upcoming offseason, emphasizing the importance of building a strong team dynamic and addressing critical needs, particularly in the offensive line.Visit us on X: @talkinggritpodJason - @Jason_TGPodJacob - @jmallittonYouTube - www.youtube.com/@TalkingGritFacebook - https://www.facebook.com/profile.php?id=61559912376520Reddit - https://www.reddit.com/r/Talkinggritpodcast/#detroitlions #NFL #football #NFCNorthChapters00:00 Super Bowl Reflections and Game Setup09:01 Game Snacks and Viewing Preferences11:44 Defensive Strategies and Game Dynamics19:54 Offensive Performance and MVP Considerations29:14 Super Bowl MVPs and Key Performances31:37 Halftime Show Highlights and Reactions37:44 Commercials: Hits and Misses42:00 Lions vs. Seahawks: A Hypothetical Matchup49:47 Free Agency Talk and Future Prospects52:35 Evaluating Key Players and Free Agents54:08 Re-signing Decisions and Team Dynamics56:53 Assessing Player Performance and Future Prospects01:00:05 Strategizing for the Draft and Free Agency01:03:03 Offensive Line Needs and Future Plans01:06:05 Final Thoughts on Team Direction and Offseason Plans

ABOUT THE EPISODEListen in to a special interview as COA's David Schrock and Stephen Wellum are joined by Steve Deace to talk about the best way to strategize and save lives, including a breakdown of the state of the Pro-Life and Abolitionist movements.Timestamps00:42 – Intro05:16 – How Do We Think About Incrementalism & Abolitionism? What is Most Effective?13:30 – What are Steps We Can Take to Disciple Zealous Brothers?22:17 – What is Recommended for Our Churches?26:57 – What Media is Most Effective in This Battle?30:50 – The Groundwork that Must Be Laid32:36 – What Would You Say for Pastors Who Consider This Too Political?36:27 – OutroResourcesThe Steve Deace ShowThe SBC's Turning Point (ft. Steve Deace) – Center For Baptist LeadershipTheme of the Month: Abolishing Abortion, Advocating for LifeGive to Support the Work

Peter Wilken is an award-winning brand strategist, celebrated author, and the creator of The Lighthouse Brand Strategy Academy. With over three decades of experience, Peter has run agencies for three of the world's top creative networks, including Ogilvy and Leo Burnett, and served as Head of BBDO Asia Pacific. He has worked with some of the world's top creative and strategic minds on brands including Coca-Cola, Shell, McDonald's, PepsiCo, Unilever, BMW, Shangri-La, and many more. As the co-founder of The Brand Company, one of the world's first specialist brand consulting firms, Peter pioneered innovative approaches to brand strategy, including the widely recognized Brand Centred Management™ 4Ds process.A winner of the prestigious Cannes Gold Lion - considered the Oscars of the Advertising world - Peter is renowned for his creative excellence and strategic insight. His book Dim Sum Strategy is hailed as a must-read for serious brand professionals. Known as a constructive disruptor and ‘Father of Brand DNA,' Peter's work has impacted thousands of professionals globally, redefining how brand-builders connect with their audiences and how organisations centre their business around their brand. Today, he consults with a small cadre of clients through his private consulting firm, Dolphin Brand Strategy, and speaks on Creative Strategic Thinking and Brand-Building. His CBO Masterclass represents the culmination of a storied career, offering invaluable insights drawn from his depth of experience at the forefront of advertising and brand-building, with a focus on practical implementation in the real world. Originally hailing from Edinburgh, Scotland, he has lived in nine countries, including the UK, USA, the Solomon Islands, Singapore, Hong Kong, the Philippines, Malaysia, and now calls Vancouver, B.C., home. He is married to Regina, and they have three adult boys.Master Brand Strategy, build a thriving brand-centered business, and earn CBO certification. Click this link: https://www.peterwilken.com/brand-strategy-masterclass Click here to access the Complete Dim Sum Strategy Audio Book for FREE: https://www.peterwilken.com/dimsum-strategy-free-audibook Connect with Peter Wilken:Website: https://www.peterwilken.com/ Podcast: https://open.spotify.com/show/63psdkyx5wVlsK0H7GO0WE TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

Final Thoughts After 20 Years of MBA Advising: Part 3 B-Schooled Co-Host, Chandler, is preparing to step away from his co-hosting responsibilities in order to care for his aging parents and launch a new venture for philanthropists. Chandler has decided to conclude his four years as co-host (and 20 years of advising MBA applicants) with a three-part series in which he gets very authentic and very bold in order to help you create a solid application plan. In this final of three episodes, Chandler takes a no-holds barred look at the last stages of your MBA application. In this episode he shares his single biggest pieces of advice in each of the following categories: Confronting your MBA fears and insecurities, Managing worry and anxiety on your MBA journey, Knowing what to do when you get stuck, Surviving thriving on an MBA waitlist, Strategizing applications specifically focused on Stanford and Harvard, and Looking back at lessons learned in his 20 years since graduating from Stanford. Listening to this three-episode series is a must for anyone wishing to benefit from a senior SBC advisor's more than 20 years of MBA applicant coaching experience.

One of the great things about rental properties is that they often lead to more rental properties without needing additional capital- what we call "rental property babies"-PLUS if you bought a rental property a few years ago, there's a good chance you already have what you need to have one of these new babies!The problem is that opportunity doesn't always show up clearly on a spreadsheet.That's why on this episode of the Not Your Average Investor Show, we're bringing on JWB client, Sarann Jennings, who recently used the equity in her properties to acquire a bundle of new rental homes.Join show host Pablo Gonzalez to hear about: ✅ How she used equity to grow her portfolio with no new capital  ✅ What challenges she had to overcome to get started in real estate ✅ How "income insurance" works to protect your retirement lifestyleIf you've ever wondered whether the equity in your properties could do more for you, this conversation will help you see it differently.Listen NOW!Chapters:00:00 Introduction to the Guest Investor02:02 Sarann Jennings' Real Estate Journey Begins03:16 Challenges of Self-Managing Properties06:34 Transition to Passive Real Estate Investing11:30 Comparing Management Companies15:21 The Importance of Trust in Real Estate18:07 Strategizing for Long-Term Goals21:20 Expanding the Portfolio25:00 Financial Engineering and Future Plans33:44 The Magic of a 20-Year Business Model34:41 Community Questions: Leveraging Equity and Debt35:12 Aggressive Investment Strategies36:16 The Five Profit Centers Explained38:45 Reserve Strategies and Cash Flow Management43:57 Refinancing and Expanding the Portfolio53:09 The Power of Holding Properties57:40 Final Thoughts and Community EngagementStay connected to us! Join our real estate investor community LIVE: https://jwbrealestatecapital.com/nyai/Schedule a Turnkey strategy call: https://jwbrealestatecapital.com/turnkey/ *Get social with us:*Subscribe to our channel  @notyouraverageinvestor  Subscribe to  @JWBRealEstateCompanies  

Dima Zelikman is the Chief Marketing Officer and Co-Founder of Unbound Merino, where he leads brand strategy, growth marketing, and creative direction. With a focus on simplicity, versatility, and performance, he has helped shape Unbound Merino into a global travel clothing brand trusted by customers in over 100 countries. As CMO, Dima drives the vision of the “Pack Less. Experience More.” movement. Building a brand that inspires and empowers travelers to live and explore with freedom. In This Conversation We Discuss:[00:00] Intro[00:00] Sponsor: Taboola[01:55] Positioning products around customer lifestyles[03:33] Turning personal travel pain into a business idea[07:27] Sponsor: Next Insurance[08:40] Creating business momentum before quitting a job[10:37] Prioritizing early traction for repeatable growth[13:04] Testing campaigns with minimum budgets[14:50] Callout[15:00] Scaling communication through relevant topics[21:00] Sponsor: Electric Eye[22:10] Creating a feedback loop through data analysis[23:01] Identifying unmet needs in your market[25:32] Prioritizing product quality over everything[27:26] Driving conversions before perfecting visualsResources:Subscribe to Honest Ecommerce on YoutubeMerino Wool Clothing & Apparel unboundmerino.com/Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This sermon focuses on the importance of personal vision as the foundation for corporate church vision. The pastor emphasizes that vision must begin in the heart of every believer before a church can have an incredible corporate vision. Using biblical examples like Joseph's dreams and Mary's response to God's calling, the sermon outlines that vision involves visualizing what God births in your spirit, internalizing it deeply in your heart, strategizing with a plan, initiating action even when alone, and overcoming obstacles through faith. The pastor shares personal stories and church examples, including a motorcycle ministry that started with one person's vision, to illustrate how individual obedience to God's calling creates powerful ministry impact. The message concludes with encouragement that despite life's turbulence and setbacks, God remains faithful and has a unique vision and purpose for every believer.Key Verses:- Proverbs 29:18- Genesis 37- Joshua 24:15Life Application:This week, spend time in prayer asking God to reveal or clarify His vision for your life. Write down what you sense He is speaking to you, then take one concrete step toward that vision - whether it's researching, planning, or simply sharing it with a trusted friend or mentor. Remember that vision requires both hearing from God and taking action in faith.Key Takeaways:Personal vision must come before corporate vision - every believer needs individual vision from God before the church can have incredible corporate visionVision involves five key elements: Visualizing what God births in your spirit, Internalizing it deeply in your heart, Strategizing with a plan, Initiating action even when alone, and Necessitating perseverance through obstaclesGod always provides someone to support you even when you feel completely alone in your vision, just like Reuben planned to rescue JosephVision happens in steps over time and requires overcoming turbulence and setbacks while trusting that God remains faithfulEvery believer has unique gifts and talents that God wants to use for His kingdom - obedience to personal calling enables corporate church vision to flourish.

Let us know what you think! Text us!  SPONSORED BY: PURE LIBERTY LABS, PRECISION WELLNESS GROUP, and THE SPECIAL FORCES FOUNDATION In this episode of Security Halt!, Deny Caballero sits down with Lukas Simianer to unpack the realities of veteran entrepreneurship, leadership, and mental health. They explore why veterans possess a unique advantage in building purpose-driven businesses, how accountability and self-care shape effective leadership, and why community support is essential during transition. The conversation also dives into the role of AI in veteran services, scaling businesses responsibly, and naming personal challenges as the first step toward growth and long-term success. 

Hellooo everyone!!This week in the podcast I am joined by my client/Excellence Coaching coach Zoe where we break down everything she has done to get her ready for her first bodybuilding prep, ahead of her competing this year!I hope you enjoy, and if you do, don't forget to share it on IG and tag us @emma.currivan @zoe_excellencecoachingChapters00:00 New Beginnings: A New Year and New Goals05:48 Building Phase: Embracing Change and Growth11:56 Photo Shoot Prep: The Other Side of Bodybuilding24:17 Micronutrient Deficiencies and Their Impact28:11 Learning to Manage Hunger30:45 Understanding Adaptive Metabolism35:11 Choosing the Right Class: Bikini vs. Wellness38:51 Embracing the Building Phase44:24 The Importance of Balance in Competition47:36 Strategizing for a Successful Prep50:18 Navigating Risks in Body Transformation50:52 Building Phases and Muscle Development51:56 The Importance of Building Phases53:08 Body Image and Perception54:07 Mindset Shifts in Preparation55:06 The Value of Experience in Competition56:34 Enjoying the Process of Bodybuilding58:58 Advice for Aspiring Competitors59:25 The Importance of Patience in Progress01:01:11 Time Management in Bodybuilding Prep01:02:08 Balancing Life and Bodybuilding01:03:58 Learning from Mistakes in Prep01:05:49 The Seriousness of Bodybuilding as a Hobby01:07:42 The Long Game in Bodybuilding01:09:00 The Sacrifices of Competing01:10:14 Documenting the Journey01:11:16 The Emotional Journey of Competition01:12:15 The Time Factor in Bodybuilding Goals01:12:59 The Process Over the Outcome⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CHAT TO ME ABOUT COACHING ON WHATSAPP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN MY PATREON HERE - just 4.99 a month hehe xTo submit a question for a Q&A episode⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Don't forget to subscribe to my YouTube channel!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Catch you in the next one xo

Post 75 HARD, Exam Eve, Planning, Strategizing

Ready to learn how to make the most of your time in your dental hygiene school clinic appointments? You're in the right place! The time you have in the clinic in dental hygiene school is precious, and you want to use the time wisely to make yourself a better, more confident clinician. In my experience as a dental hygiene instructor, I've found that many students are scrambled, unorganized, and underprepared in their clinical appointments, making it harder for them to get their requirements done. You can find really good tips in this episode that are guaranteed to help you succeed in school. Don't forget to check out calendly.com, a free scheduling platform you can implement to schedule your patients in dental hygiene school! Timestamps: (00:00) Intro(00:59) Scheduling Your Patients in Dental Hygiene School (02:49) How to Prepare Before Dental Hygiene Clinic (03:59) Strategizing for Clinic in Dental Hygiene School (06:40) Student RDH(07:49) Hacks for Maximizing Time in Clinic

Neurologists are privileged to act as guides for patients as they navigate the complex course of serious neurologic illnesses. Because of the impact on quality of life, personhood, and prognosis, neurologists must be able to conduct serious-illness conversations to improve rapport, reduce patient anxiety and depression, and increase the likelihood that treatment choices agree with patient goals and values. In this episode, Teshamae Monteith, MD, FAAN speaks with Jessica M. Besbris, MD, author of the article "The Approach to Serious-Illness Conversations" in the Continuum® December 2025 Neuropalliative Care issue. Dr. Monteith is the associate editor of Continuum® Audio and an associate professor of clinical neurology at the University of Miami Miller School of Medicine in Miami, Florida. Dr. Besbris is an assistant professor of neurology and internal medicine, and the director of the neuropalliative care, at Cedars-Sinai Medical Center in Los Angeles, California. Additional Resources Read the article: The Approach to Serious-Illness Conversations Subscribe to Continuum®: shop.lww.com/Continuum Earn CME (available only to AAN members): continpub.com/AudioCME Continuum® Aloud (verbatim audio-book style recordings of articles available only to Continuum® subscribers): continpub.com/Aloud More about the American Academy of Neurology: aan.com Social Media facebook.com/continuumcme @ContinuumAAN Host: @headacheMD Guest: @JessBesbris Full episode transcript available here Dr Jones: This is Dr Lyell Jones, Editor-in-Chief of Continuum. Thank you for listening to Continuum Audio. Be sure to visit the links in the episode notes for information about earning CME, subscribing to the journal, and exclusive access to interviews not featured on the podcast. Dr Monteith: Hi, this is Dr Teshamae Monteith. Today I'm interviewing Dr Jessica Besbris about her article on the approach to serious illness conversation, which is found in the December 2025 Continuum issue on neuropalliative care. How are you? Dr Besbris: I'm doing great. Thank you so much for having me here today. Dr Monteith: Well, thank you for being on our podcast. Dr Besbris: My pleasure. Dr Monteith: Why don't we start off with you introducing yourself? Dr Besbris: Sure. So, my name is Jessica Besbris. I am a neurologist with fellowship training in palliative care, and I am currently at Cedars Sinai Medical Center in Los Angeles, where I am the director of our neuropalliative care program. Dr Monteith: Excellent. So, how did you get involved in that? Dr Besbris: Like, I think, many neurologists, I always knew I wanted to be a neurologist---or, I should say, from the moment I decided to be a doctor I knew that that was the type of doctor I wanted to be, a neurologist. So, I went into medical school with the aim of becoming a neurologist. And very quickly, when I started my clinical years, I was exposed to patients who were living with very serious illnesses. And I found myself really drawn to opportunities to help, opportunities to make people feel better, opportunities to improve quality of life in situations that on the face of it seemed really challenging, where maybe it seemed like our usual treatments were not necessarily the answer or were not the only answer. And so, I pretty quickly recognized that taking care of patients with serious illness was going to be a big part of my life as a neurologist and that palliative care was the way I wanted to help these patients and families. Dr Monteith: And you mentioned you're leading the group. So, how many colleagues do you have in the program? Dr Besbris: We have a very large palliative care group, but within neuropalliative care, it's myself and one other physician, a nurse practitioner, and a social worker. Dr Monteith: Okay, well, I know you guys are busy. Dr Besbris: Yes, we are very happy to be busy. Dr Monteith: Yes. So, let's talk about the objectives of your article. Dr Besbris: Sure. So, the goal of this article is to impress upon neurologists that it really is all of our jobs as neurologists to be having these conversations with our patients who are affected with serious illness. And then, in most areas of neurology, these conversations will come up. Whether it's giving a life changing diagnosis, or talking about treatment choices, or treatment not going the way that we had hoped, or even sometimes progression of disease or end-of-life care. These topics will come up for most of us in neurology, and really, we're hoping that this article not only makes the case that neurologists can and should be having these conversations, but that there are skills that we can teach in this article and with other resources to improve the skill level and sense of confidence that neurologists have when they enter into these conversations. Dr Monteith: Great. I read that there are some developments in the field, on organizational levels, about really making these skills part of standard of care in terms of education. So, can you speak to that? Dr Besbris: Yes. So, there have been a couple of really landmark papers and changes in the educational landscape that I think have really brought neuropalliative care in general, and serious illness conversation in particular, to the forefront. So, there were the position statements released by the American Academy of Neurology in 1996 and 2022, both of which really said, hey, all neurologists should be doing this and receive training on how to have these conversations and provide this care. And the ACGME, the Accreditation Council for Graduate Medical Education, also requires neurology residency programs to learn how to communicate with patients and families, assess goals, and talk about end-of-life care. So, there's a real structural imperative now for neurologists to learn early on how to have serious illness conversations with their patients. Dr Monteith: Great. If there's anything for our listeners to get out of this conversation, what are the essential points? Dr Besbris: If you only take away one or two things from this conversation, I hope that they're that this is an awesome responsibility to be in a moment with a patient going through something challenging, to meet them in that moment with thoughtful, honest, empathic conversations about who they are and what's important to them. And that, just like any other procedure, these are skills that can be taught so that you can feel really confident and comfortable being in these moments. Dr Monteith: Excellent. Wow. Okay, I feel your energy and your empathy already. And so, why don't we just talk about skills? What is the best way to deliver tough news? I read this wonderful chart on SPIKES protocol. Dr Besbris: Yeah, the SPIKES protocol is one really well-known way to deliver serious news. And what's nice about SPIKES is it gives a mnemonic. And as neurology learners, we all love a good mnemonic to help you really center yourself when you're entering into these conversations so that you have a structured format to follow, just like with any procedure. So, the SPIKES protocol stands for Setting: so, making sure you have the right environment; Perception, or assessing what your patient or surrogate decision maker knows already so that you know where to begin; receiving an Invitation to deliver serious news. And then K stands for Knowledge, delivering in a clear and concise way the information that you want to make sure the family or patient walk away with. E for exploring Emotion; and S for really Summarizing what's been discussed and Strategizing on next steps. I think that having these kinds of conversations, it's just like being expert in anything. When you first start learning, it's helpful to have a set of very concrete steps you can follow. And you might even think through the mnemonic as you get ready to walk into that room. And as you become more expert, the flow becomes more natural. And maybe what you do before walking in to prepare is just honing what is that headline? What is that concise statement that I'm really going to give? And the rest may start to feel more natural and less protocolized. Dr Monteith: And there are a few other mnemonics. There's the NURSE mnemonic, which I like. You know, there's a balance between saying things and sounding kind of… you know, sometimes they're like, well, how could you understand what I'm going through? Have you been through something like this? And people shy away, and they're afraid to kind of be a part of these conversations. So how do we approach that with this, a NURSE mnemonic in a way that's kind of sincere? Dr Besbris: Absolutely. So, the NURSE mnemonic, unlike SPIKES, is not a step-by-step protocol. So, NURSE is a mnemonic, but you don't go through each letter and sort of give a naming statement and then an understanding statement and then a respecting statement and so on. Nurse is really a toolkit of different types of statements that we can give in response to emotions so that when you find yourself in a situation where a patient or family member is tearful, is scared, is angry, is expressing feelings, you have some phrases ready that feel authentic to you and that you feel are going to meet the moment and allow you to empathically respond to those emotions. Because until we do that, we really can't move further in this conversation with our patients and families feeling heard and respected. So, that NURSE mnemonic, those Naming, Understanding, Respecting, Supporting and Exploring statements, are really examples of statements that we can use to meet that moment with empathy and understanding and without implying that we have walked in their shoes. We want to avoid being presumptuous and really focus on just being present and empathic. Dr Monteith: So, let's just kind of run through, I think it's really important. Let's run through some of these examples. Maybe if someone's crying hysterically, how would we respond to that? Dr Besbris: So, this is an opportunity for Naming. And I made this one, I think, in the chart, a little bit obvious, meaning that we recognize when someone is crying that they are feeling probably very sad. This is an opportunity for us to name and thus normalize that emotion. I just think something as simple as, I think anyone would be really sad hearing this. These responses are not intended to fix this emotion. I'm not trying to get someone to stop crying or to, you know, necessarily not feel sad. It's really just to say, yeah, it's normal that you're feeling sad. It's okay. I'm here with you while you're feeling sad. And I'm going to be with you no matter what you're bringing to the table. Dr Monteith: Yeah. Let's go through just a couple of others. I mean, these are really good. Dr Besbris: Sure. Maybe Respecting. Dr Monteith: Yeah. So, my Dad is a fighter. Only God, not doctors, can know the future. Dr Besbris: Yeah. So, I love giving these examples with our learners because these statements, things like my Dad is a fighter or God will bring me a miracle or you don't know the answer. Only God knows what's going to happen, I think that they give a lot of doctors a feeling of confrontation, a feeling of anxiety. And I think there are a few reasons for that. And I think one of the main ones is that they're statements that imply that we as doctors are not all-powerful and it's our patients or families sort of looking for a different locus of control, whether it's internal fortitude or a higher power. They're looking to something other than us, and maybe that makes us feel a little bit uncomfortable. And I think that sometimes physicians think that these statements imply that someone doesn't even understand what's going on. But maybe they're coming to this from a place of denial. And I would argue that when someone comes to you with a statement like my dad is a fighter or, you know, I'm looking to God to bring me a miracle or to show me the future. I think that what they're really saying is, wow, I'm really hearing that things are serious, so much so that I'm reaching for these other resources to give me strength and hope. I don't think anyone asks for a miracle if they think that a miracle is not needed, if the problem is easy to fix. And so, rather than come to these types of statements from a confrontational place of I'm the doctor and I know best, I think this is a great opportunity to show some respect and give some respecting statements. Your dad is a fighter. I don't think he could have come this far without being a fighter. Or, you know, I am so grateful that you have your faith to lean on during times like these to give you strength. These are also nice opportunities for exploring statements. For example, I'm so grateful to learn more about your dad. Can you tell me what it is that he has been fighting for all of this time? Dr Monteith: I love that. It's like a follow-up, and also validating. Dr Besbris: Yeah, it's validating. And it allows us to learn a little bit more about this person and to learn, well, is he fighting for a life that we can still achieve with our interventions to lead into the next part of a conversation? Or, is God is going to bring me a miracle? Well, tell me what a miracle looks like for you. I can't tell you how many times I thought someone was going to tell me that a miracle would be cure. And sometimes that is what comes up. But other times I hear, a miracle would be, you know, my loved one surviving long enough for the rest of the family to gather. And, you know, that is certainly something we can work towards together. Dr Monteith: So, why don't we talk a little bit about approach to goals of care discussions? They are tough, and let's just put it into perspective to the critical care team. It's time, the person's been in the ICU, the family wants everything thrown at medically. And it's to the point that the assessment is that would be medical futility. Dr Besbris: Lots to unpack there. Dr Monteith: I wanted to make it hard for you. Dr Besbris: No, no, this is good! I mean, this is something- I work in a, you know, almost one thousand-bed hospital with a massive critical care building. And so, these are not unusual circumstances at all. First of all, I would just say that goals of care conversations are not only about end-of-life care. And I make that point a few different times in the article because I think when people imagine goals of care, and one of the reasons that I think clinicians may sometimes shy away from goals of care discussions, is that they think they have to be sad, they have to be scary, they have to be about death and dying. And I would argue that, really, goals of care discussions are about understanding who a person is, how they live their life, what's most important to them. Most of these conversations should be about living. How are we going to together achieve a quality of life that is meaningful for you and treatments that are going to fit your needs and your preferences? But there is a little slice of that pie in the pie chart of goals of care discussions that is in the arena of end-of-life care. For example, ICU care with, really, the highest levels of intensity of care, and having to talk about whether that still is meeting the moment from the perspective of goals as well as the perspective of efficacy. So, from the goals standpoint, I approach these conversations just like any other goals of care conversation. Usually at this point, we're speaking to family members and not our patients because in a neurocritical care unit, if someone is that sick, they probably are incapacitated. And so, it's a moment to really sit down with family and say, please tell me about the human being lying in that bed. They can't introduce themselves. What would they tell me about themselves if they could speak right now? What kinds of things were important to them in the course of their treatment? What kind of a life did they want to live or do they want to live? So that then we can reflect on, well, can our treatment achieve that? And this process is called shared decision making. This is really where we take in data from the family, who are experts in the patient, and then our own expertise in the illness and what our treatments can achieve, and then bring all of that information together to make a recommendation that aligns with what we believe is right for a particular patient.  So, in the example that you gave, the extreme circumstance where someone is receiving maximal intensive care and we're starting to reach the point of futility, I think that we need to first really understand, well, what does futility mean for this particular patient? Is it that we as healthcare providers would not value living in the state this person is in? Or is it that the treatments truly cannot physiologically keep them alive or meet their stated goals? If it's the first one, that I wouldn't want to be on machines unconscious, you know, at the end of my life, well, I have to set that aside. It's really about what this patient wants. and if the family is telling you they valued every breath, every moment, and if we have care that can achieve that, we should continue to offer and recommend that care. And as healthcare providers, it is so important that we do explain when treatments are not going to be able to physiologically meet a patient's needs or achieve their goals. And that's where we can say, I'm going to continue to do everything I can, for example, to, you know, keep your loved one here for these meaningful moments. And we are at a point where performing CPR would no longer be able to restart his heart. And I just wanted to let you know that that's not something that we're going to do because I have an obligation not to provide painful medical treatments that will not work. So, my approach to futility is really different than my approach to shared decision-making because in the context of objective futility, it's not about necessarily- it's not about decision-making, it's not about shared decision-making as much as it is explaining why something is simply not going to work. Does that make sense? Dr Monteith: Absolutely. And what I love in your article is that, you know, you go beyond the skills, but also potential communication challenges---for example, patients' neurologic status, their ability to understand complex communication, or even cultural differences. So, can you speak about that briefly? Dr Besbris: Absolutely. In the world of neurological serious illness, it is incredibly common for our patients to face challenges in communication. That might be because they are aphasic, because they have a motor speech deficit, it might be because they're intubated, it might be because their capacity is diminished or absent. And so, there are a lot of challenges to keeping patients in these conversations. And in the article, I summarize what those challenges can look like and some strategies that we can use to continue to engage our patients in these conversations to the greatest extent possible and also turn to their surrogate decision makers where the patients themselves are no longer able to participate or participate fully. In terms of cultural considerations, I mean, there could be an entire article or an entire Continuum just on cultural considerations in neurology and in serious illness communication. And so, the key points that I really tried to focus on were exploring from a place of cultural humility what the beliefs and practices of a particular patient and family are in their cultural context, to ask questions to help you understand how those cultural differences may impact the way you approach these conversations. And being sensitive to folks with limited English proficiency, to ensure that we are using medical interpreters whenever possible. Dr Monteith: Excellent. Well, there's so much in the article. There's already so much that we just discussed, but our listeners are going to have to go to the article to get the rest of this. I do want to ask you to just kind of reflect on, you know, all the different cases and experiences that you have, and just, if you can give us a final remark? Dr Besbris: I can think of a number of cases that I've seen in my work as both an inpatient and outpatient neuropalliative provider where I've seen patients after strokes in the hospital with uncertain prognosis, whose families were struggling with a decision around feeding tubes. And where we have made a determination based on goals; for example, to pursue what's called a time-limited trial, to say let's place a feeding tube, let's meet again in the clinic in a few months after some rehab and let's just see, is this meeting this patient 's goals and expectations? I have been pleasantly surprised by the number of patients who have walked into my office after a period of rehabilitation who have regained the ability to eat, who are living an acceptable quality of life, and who have expressed gratitude for the work that I did in eliciting their goals, helping support their families. And some of whom have even come in and said, now that I'm doing better, I'd really like to do an advance directive to better guide my family in the future. People asking for more goals of care discussions, having seen how successful and helpful these conversations have been. Dr Monteith: Great. That's really life-altering for that patient, the family, so many people. Thank you so much for the work you do and for writing this great article and sharing all of this that we really need to learn more about. Dr Besbris: It's been a privilege. Thank you so much for talking with me today. Dr Monteith: Today I've been interviewing Dr Jessica Besbris about her article on the approach to serious illness conversation, which is found in the December 2025 Continuum issue on neuropalliative care. Be sure to check out Continuum Audio episodes from this and other issues. And thank you to our listeners for joining today. Dr Monteith: This is Dr Teshamae Monteith, Associate Editor of Continuum Audio. If you've enjoyed this episode, you'll love the journal, which is full of in-depth and clinically relevant information important for neurology practitioners. Use the link in the episode notes to learn more and subscribe. AAN members, you can get CME for listening to this interview by completing the evaluation at continpub.com/audioCME. Thank you for listening to Continuum Audio.

It's great if you have a clear path and plan for your career. But most people don't have that clarity. Find out what a shorter-term strategy looks like. And learn how to leverage it for your engineering career.

In this episode of Beauty Bytes, Dr. Kay sits down with transformative business coach and launch strategist Epic Aprille Franks to decode the future of content marketing. With a background in managing eight-figure portfolios and helping thousands of entrepreneurs build profitable brands, Aprille explains why the digital landscape has shifted from "social media" to "interest-based media," requiring a fresh approach to how we connect with audiences . Together, they dismantle the overwhelm of daily posting by introducing the "Batch 14-27" protocol and exploring the power of "Cred Clips"—short B-roll videos that build authority without requiring you to speak on camera . The conversation dives deep into the technical side of modern marketing, revealing why hashtags are dead on Instagram and how to pivot toward an SEO-driven strategy using keywords and AI tools like Claude, Hedra, and Kling . Beyond the tactics, Epic Aprille shares profound insights on the entrepreneur's mindset, advocating for intentional abundance and the concept that women must "rest to work" rather than treating rest as a reward. Aprille also shares details about her upcoming event, Marketing School Live, taking place in Atlanta this April; you can follow her journey and get updates on Instagram at @EpicAprille .

In this episode, Dr. Rob Harter sits down with Aidan Reilly, co-founder of The Farmlink Project, a nonprofit that began as a college passion project and grew into a national food recovery movement. What started in 2020 as two friends trying to make a difference during the COVID-19 pandemic quickly evolved into a logistics powerhouse that has since delivered over 350 million pounds of food—soon to be half a billion. Aidan shares the compelling origin story of Farmlink and how a group of students bridged the gap between farms with surplus food and food banks in desperate need. With impressive agility, grassroots organizing, and a deep sense of purpose, Farmlink has scaled nationwide and is now exploring international efforts. Aidan also discusses how Farmlink is addressing food waste, hunger, and climate change simultaneously—and how their innovative model may one day make their own work unnecessary. Key Topics Include: The founding of Farmlink during the pandemic by college students looking to make an impact How Farmlink grew from a local food rescue effort to a national nonprofit operating in 27+ states The logistics of moving nearly half a billion pounds of food and partnering with over 1,200 food banks and 400 farms The systemic causes of food waste in the U.S. and how Farmlink is creating long-term infrastructure solutions How Farmlink measures and communicates its climate and hunger relief impact to donors The role of AI, predictive analytics, and capacity mapping in scaling nonprofit operations Why public-private partnerships and policy advocacy are essential to solving food insecurity at scale Mentioned in This Episode: The Farmlink Project Abundance: The Farmlink Documentary (YouTube) This Episode is Sponsored By: DonorBox Links to Resources: Interested in Leadership and Life Coaching? Visit Rob's website: RobHarter.com Find us on YouTube: Nonprofit Leadership Podcast YouTube Channel Suggestions for the show? Email us at nonprofitleadershippodcast@gmail.com Request a sample coaching session: Email Rob at rob@robharter.com Subscribe and ShareListen and subscribe to the Nonprofit Leadership Podcast on iTunes, Spotify, or Amazon. Don't forget to like, subscribe, and share with other nonprofit leaders! Summary The conversation with Aidan Reilly from the Farm Link Project explores the organization’s journey from a student-led initiative to a national movement addressing food waste and hunger. Aidan shares insights on the importance of partnerships, innovative solutions, and the impact of their work on communities and the environment. The discussion highlights the challenges faced in scaling their efforts and the vision for a sustainable food system that eliminates waste and hunger. Quotes“We shouldn’t, let’s try to help.”“We rescued 50 million apples.”“We work with all food banks.” Chapters00:00 The Birth of Farm Link Project02:54 Scaling Up: Partnerships and Systems05:48 Connecting Farms and Food Banks08:40 Addressing Food Waste and Consumer Preferences11:35 Measuring Impact: Hunger Relief and Climate Outcomes19:54 Harnessing AI for Nonprofit Scalability22:34 Eliminating Waste and Hunger: A Guiding Philosophy26:18 Building Infrastructure for Zero Waste29:10 Overcoming Operational Challenges in Scaling33:58 Strategizing for Future Growth and Impact

You've been grinding. Pushing. Strategizing.But nothing is changing… and it's starting to mess with your head.Before you double down or burn out, hear this:Sometimes the reason your hustle stops working isn't because you're failing... it's because God is shifting you from striving to being formed.In this video, Red Wallace breaks down why trying harder isn't helping, why breakthrough often stays hidden underground, and what to do when your effort hits a wall.

On today's episode, Pete and Jacob limp out of the international break with bruised mouths, bruised lineups, and bruised optimism ahead of a monster North London Derby. We get into:

In his return to Masters of Moments, Sean Hehir joins Jake Wurzak for a deeper dive into the future of hospitality, technology, and investment strategy. Building on their first conversation, Sean shares how his firm has embraced AI to transform operations and asset management, using data to predict market shifts and enhance efficiency across a global portfolio. He also discusses the evolving landscape of hotel investing, from luxury experiential travel to large-scale renovations, offering candid insights into leadership, culture, and the importance of partnering with the right people. They discuss: • How AI and predictive data are reshaping hotel asset management • The rise of experiential travel and why it's redefining hospitality investment • Strategic lessons from major hotel renovations like The Diplomat and The White Barn Inn • The balance between people, culture, and technology in scaling a global firm • The future of hospitality investment, from Europe to experiential and wellness-driven models Links: Sean on LinkedIn - https://www.linkedin.com/in/sean-hehir/ Trinity Investments - https://www.trinityinvestments.com/ Connect & Invest with Jake: Follow Jake on X: ⁠https://x.com/JWurzak⁠ 1 on 1 coaching with Jake: ⁠https://www.jakewurzak.com/coaching⁠ Learn How to Invest with DoveHill: ⁠https://bit.ly/3yg8Pwo⁠ Topics: (00:00:00) - Intro (00:01:32) - AI in business: Transforming operations (00:04:06) - Asset management and predictive analytics (00:05:16) - Hospitality industry trends and adaptations (00:10:22) - Luxury vs. commodity hotels (00:14:12) - Strategizing hotel acquisitions (00:23:22) - Navigating challenges and maintaining culture (00:24:54) - Capital strategy and market dynamics (00:41:35) - Challenges of raising a first-time fund (00:42:15) - Finding a niche in hospitality real estate (00:43:17) - Balancing fundraising and deal focus (00:44:40) - Sourcing deals: Marketed vs. off-market (00:46:35) - Choosing the right partners (00:48:16) - The Standard in London deal (00:50:24) - Maintaining entrepreneurial culture (00:54:39) - Biggest mistakes and wins in asset management (00:57:40) - Impact of politics on investing strategy (00:58:38) - Innovative renovation strategies (01:00:52) - Exploring new opportunities in hospitality (01:03:39) - The importance of service in luxury hotels (01:09:12) - Future aspirations and gratitude (01:10:35) - Favorite hotels and unique experiences

Zac Clark and ForceofPhil dive into the exciting world of Value Vintage, discussing deck building strategies, innovative card choices, and the evolving landscape of the Vintage format. They explore various deck synergies, share insights on community engagement, and reflect on the thrill of discovering budget-friendly cards. The conversation highlights the importance of creativity in deck construction and the joy of participating in the Magic: The Gathering community.TakeawaysValue Vintage allows for creative deck building on a budget.Decks can be built for under $30, making it accessible.Screenshots are needed to prove deck prices for events.Infinite life strategies can be effective in gameplay.Community engagement enhances the experience of playing Vintage.Exploring the bulk bin can yield valuable cards.Innovative card choices can lead to unique strategies.The format encourages experimentation and creativity.Legacy decks can find new life in Value Vintage.The excitement of upcoming events drives community participation.Chapters00:00 Introduction to Value Vintage02:53 Deck Building Strategies05:34 Exploring Deck Synergies08:38 Innovative Card Choices11:25 The Future of Value Vintage16:28 Deck Building Dilemmas19:00 Exploring Vintage Value20:53 Nostalgia and Card Discovery24:43 Strategizing for Value Vintage26:32 Creative Brewing Ideas

Zac Clark and ForceofPhil dive into the exciting world of Value Vintage, discussing deck building strategies, innovative card choices, and the evolving landscape of the Vintage format. They explore various deck synergies, share insights on community engagement, and reflect on the thrill of discovering budget-friendly cards. The conversation highlights the importance of creativity in deck construction and the joy of participating in the Magic: The Gathering community.TakeawaysValue Vintage allows for creative deck building on a budget.Decks can be built for under $30, making it accessible.Screenshots are needed to prove deck prices for events.Infinite life strategies can be effective in gameplay.Community engagement enhances the experience of playing Vintage.Exploring the bulk bin can yield valuable cards.Innovative card choices can lead to unique strategies.The format encourages experimentation and creativity.Legacy decks can find new life in Value Vintage.The excitement of upcoming events drives community participation.Chapters00:00 Introduction to Value Vintage02:53 Deck Building Strategies05:34 Exploring Deck Synergies08:38 Innovative Card Choices11:25 The Future of Value Vintage16:28 Deck Building Dilemmas19:00 Exploring Vintage Value20:53 Nostalgia and Card Discovery24:43 Strategizing for Value Vintage26:32 Creative Brewing Ideas

In this episode of Bikinis After Babies, we welcome IFBB Bikini Pro Crystal Omalza, who shares her inspiring journey and how she went from NPC amateur to IFBB Pro and double qualified for the 2027 Masters Olympia in just one summer!!   Crystal began competing 4 years ago and shares with our audience her top tips for juggling her lifestyle as a professional athlete with her responsibilities as a wife and a mom of a blended six!  Crystal and her husband Ian are both active in the competition space and are owners of “Omalza Fitness” in Las Vegas and she also reveals how this power couple manages to do it all as partners, parents and athletes!  We hope that you enjoyed this episode and if so, we would LOVE it if you would rate, subscribe, and leave us reviews on how this podcast has helped you

Every Amazon seller wrestles with risk, should you take a small loss today to unlock bigger opportunities tomorrow? In this episode, Brian and Robin Joy unpack the myths and mindsets around risk tolerance, testing, and building a sustainable business.  You'll hear: Why “losing a little to win a lot” only works if it's part of a strategy, not a gamble How to use the 3-Step Check and Keepa data to frame risk without getting blindsided The real purpose of early tests (hint: it's not winning every time) How to handle the emotional rollercoaster of failed tests without letting shame or fear derail you Why your long-term wins depend on reps, patience, and building a foundation, not quick dopamine hits This is a conversation about risk, resilience, and the upside of sticking with the process long enough to see the breakthroughs.   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can I ignore messages that come to me via Amazon messaging from other sellers?"   Watch this video on our YouTube channel here: https://youtu.be/4UCcT5-AH8M   Show note LINKS: SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   SilentJim.com/thesystem  - (aka as 3P Mercury) - The complete workflow software we created on our team. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!        

Josh and Ben are joined by Nate The FUT Accountant to talk about the first week of FC 26. From SBC's, to the market, to controversial store packs, all the goings on of week one are covered! Get these episodes in your podcast app: bit.ly/podfeedhelpDiscord (for Gold & Icon) Supporters: bit.ly/poddiscordhelpImprove your connection: bit.ly/connectionspecial Thank you as always for making FUT Weekly possible! 00:00 Introduction to EA FC 26 and Early Game Experience 14:10 Pound for Pound Powerhouse 22:10 The Big Topic: Market Dynamics and Store Packs 25:12 Navigating Game Changes and Community Reactions 26:47 Market Dynamics and Player Value 31:51 Understanding the Current Market Trends 35:22 Exploring SBCs and Player Upgrades 35:33 Diving into EVOs and Their Impact 44:19 Evolving Player Cards: The Future of EVOs 47:18 Strategizing with EVOs: Choosing the Right Players 49:53 Tournament Requirements: The Importance of EVOs 50:57 Market Trends: The Rise of Silver Prices 53:41 Bounties and Rewards: Enhancing Gameplay Experience 54:10 Pre-Order Icons: Who We Got and Are They Good? 58:27 The Impact of Icons in Teams Learn more about your ad choices. Visit podcastchoices.com/adchoices

What do you really want from life and how do you define the criteria for your next big move? In this solo episode of The Greatness Machine, Darius takes us deeper into his journey of clarity and alignment, sharing how he's mapping out the values and principles that guide his next chapter. From choosing freedom and connection over energy-draining relationships, to defining what kind of businesses he wants to invest in, Darius walks us through the process of creating a personal criteria map for meaningful success. You'll hear his reflections on purpose-driven entrepreneurship, leveraging strengths, and why working with heart-centered people matters more than chasing profits. If you've ever wondered how to align your professional path with your deepest values, this episode is for you. In this episode, Darius will discuss: (00:00) Introduction to Self-Reflection (00:58) Defining Life Goals and Values (03:23) Exploring Themes of Happiness and Love (05:48) The Importance of Fun and Adventure (09:13) Understanding Accomplishment and Freedom (11:46) The Quest for Sovereignty and Financial Freedom (14:38) Building Meaningful Connections (16:01) Strategizing for Future Projects (25:27) Conclusion and Call to Action Sponsored by: Brevo: Head over to brevo.com/greatness and use the code greatness to get 50% off Starter and Business Plans for the first 3 months of an annual subscription. Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/darius. Shopify: Start your $1/month trial at Shopify.com/greatness. Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Were Sean and Allyshia playing Paradise right, or did they come in too bold? Ben conducts a deep dive into why the Parliament of Paradise seemed to fizzle out quickly. Where are the receipts? And why did this duo feel inclined to take Kat down?We also try to get some answers on why their relationship didn't continue after they left the beach...and if anyone is holding out for a second chance. See omnystudio.com/listener for privacy information.

This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling. In this episode she shares:How she went from living with family and driving DoorDash to make end's meet to hiring a team for her styling firmHow to leverage opportunities like internships and a personal brand for business growthHow diversifying her services, hiring a team, and seasonal planning led to scaling her business Highlights include:00:00 Introduction4:08 From biochem to fashion6:22 The world of corporate fashion 11:35 Transitioning into personal styling17:49 Strategizing finances to go full time 22:36 Nomad life and gigs to meet ends meet29:14 Working with a celebrity stylist36:58 Launching GG Styling Firm39:53 Maximizing cash flow42:34 Tips for entrepreneursCheck out episode 476 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeGermanee's Website: https://germaneeg.com/gg-co/ Germanee's Instagram: https://www.instagram.com/germanee_g Germanee's LinkedIn: https://www.linkedin.com/company/ggandco/ LinkedIn Premium: https://premium.linkedin.com/ Apuje Kalu: https://www.instagram.com/apuje/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoGermanee's Instagram: https://www.instagram.com/germanee_g Germanee's LinkedIn: https://www.linkedin.com/company/ggandco/ Hosted on Acast. See acast.com/privacy for more information.

Vermont's after school summer programs are using a patchwork approach to get the funding they need to operate this year. Plus, a new affordable housing project opens in Berlin, Vermont remains on a list of states the Justice Department claims have regulations preventing the enforcement of federal immigration laws, why a former state Governor has stopped just shy of visiting every one of Vermont's 251 towns, villages, and cities, and New Hampshire becomes the first New England state to ban transgender health care for minors. 

In the August episode of the President's Spotlight, Dr. Jason Crowell and Dr. Natalia Rost discuss the mid-year assessment of AAN's five-year strategic plan.  Show reference:  https://www.aan.com/about-the-aan/presidents-spotlight   

Madhavan Ramanujam is the world's foremost expert on pricing and monetization strategy. As managing partner at Simon-Kucher, he helped over 250 companies, including 30 unicorns, architect their pricing strategies. He's the author of the definitive book on pricing, Monetizing Innovation. Now he's back with a sequel, Scaling Innovation, which reveals how to build enduring businesses by dominating both market share and wallet share. He recently left Simon-Kucher to launch his own fund, 49 Palms, focused on helping early-stage AI companies.In this conversation, we discuss:1. The 2x2 framework that identifies your optimal pricing model2. Why AI companies can capture 25% to 50% of value created, vs. 10% to 20% for traditional SaaS products3. Why popular AI coding tools may have already doomed themselves with underpricing4. The “give-and-get” framework top negotiators use to extract maximum value from every deal5. The negotiation strategy that helped one founder 4x their deal size overnight6. How to frame POCs as “business case creation” instead of technical demos (and why this changes everything)7. Why AI companies must get monetization right from day one—not “figure it out later”8. How companies like Intercom's Fin and Sierra pioneered outcome-based pricing (charging $0.99 per AI resolution)9. The single question that reveals if your pricing is too complex—Brought to you by:Enterpret—Transform customer feedback into product growth: https://enterpret.com/lennyDX—A platform for measuring and improving developer productivity: https://getdx.com/lennyPersona—A global leader in digital identity verification: https://withpersona.com/lenny—Transcript: https://www.lennysnewsletter.com/p/pricing-and-scaling-your-ai-product-madhavan-ramanujam— My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/168109183/my-biggest-takeaways-from-this-conversation—Where to find Madhavan Ramanujam:• X: https://x.com/madhavansf• LinkedIn: https://www.linkedin.com/in/madhavansf/• Promo email for Scaling Innovation: promo@49palmsvc.com — If you're purchasing more than five copies, send a screenshot of your receipt to enter Madhavan's exclusive bundle raffle.—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Madhavan and his work(04:30) The core thesis of Scaling Innovation(09:20) Common traps founders fall into(12:06) Beautifully simple pricing(15:00) Mastering negotiations(26:51) Other strategies for effective pricing and monetization(27:35) How AI pricing is different(31:33) Handling POCs(36:25) The importance of mastering monetization(38:58) Choosing the right AI pricing model(43:13) Current trends in AI pricing(44:48) Strategizing for outcome-based models(50:23) Packaging strategies for scaling(51:37) Adapting pricing strategies over time(53:40) Key axioms for pricing success(58:00) Takeaways for founders(01:01:33) Lightning round and final thoughts—Referenced:• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan• Cursor: https://www.cursor.com/• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Sierra Finn: http://www.sierrafinn.com/• Chargeflow: https://www.chargeflow.io/• GitHub: https://github.com/• Intercom: https://www.intercom.com/• Warren Buffett's quote: https://www.goodreads.com/quotes/11478913-if-you-ve-got-the-power-to-raise-prices-without-losing• Sierra: https://sierra.ai/• Clay Bavor on LinkedIn: https://www.linkedin.com/in/claybavor/• Mission: Impossible—The Final Reckoning: https://www.imdb.com/title/tt9603208/• Delphi: https://www.delphi.ai/• Dara Ladjevardian on LinkedIn: https://www.linkedin.com/in/dara-ladjevardian/• Sam Spelsberg on LinkedIn: https://www.linkedin.com/in/samuel-spelsberg/• Lennybot: https://www.lennybot.com/• Granola: https://www.granola.ai/• Simon-Kucher: https://www.simon-kucher.com/• Josh Bloom on LinkedIn: https://www.linkedin.com/in/joshuabloompricingconsulting/—Recommended books:• Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867• Scaling Innovation: How Smart Companies Architect Profitable Growth: https://www.amazon.com/dp/1119633060• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers: https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417• Thinking Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555/• Contagious: Why Things Catch On: https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

>Join Jocko Underground< Strategizing life with a special needs child. Advice for how to handle a parent with Dementia and aggressive issues. Keeping an effective workout schedule with a new child. When your team grows, relationships may not be as strong? Where to draw the line between hard training and pointless risk of injury.Support this podcast at — https://redcircle.com/jocko-podcast/exclusive-content