That’s Not My Job: An Introvert's Guide to Building a Business Beyond Yourself

In this episode of Scale With Pros, Cody Barton interviews Scott Morse, founder of the successful call center business Lamassu Media about the importance of extreme accountability and building a disciplined, growth-oriented company culture. They dive into Scott's journey from COO of someone else's company to CEO of his own company, his move to Colombia to establish his business, and how he manages a team of over 180 employees. Scott shares insights on treating virtual assistants as integral team members, maintaining high performance standards, and the challenges of transitioning roles offshore. Cody and Scott also discuss the critical role of personal development and continuous learning for leaders, providing valuable book recommendations for entrepreneurs.Connect with Scott: Instagram: https://www.instagram.com/lamassuleadsYoutube: https://www.youtube.com/@leads2dealsPodcast: https://leads2deals.com/

In this episode of That's Not My Job, Cody Barton interviews owner and founder of Rotate Digital, Travis Weathers, about why job titles matter and how they impact the journey of a company. They discuss smart strategies to implement to help Travis's company scale to $10M/year in revenue, such as creating an employee maturity model, and building a leadership team to inspire change throughout the company.Cody talks about how each department of the company needs to be in sync in order for every aspect to thrive. Furthermore, each employee needs to be on the same page to execute business operations effectively. Throughout the interview, Cody emphasizes that delegating is the key to scaling a company efficiently. They also drop some great book recommendations for any entrepreneurs in the same boat!Connect with Travishttps://www.instagram.com/travisweathers/Want to ask Cody questions about scaling your business? Fill out the form below

Join Cody Barton and financial freedom expert and author of, "One Rental at a Time," Michael Zuber to discuss how W-2 employees can monetize their hobbies to create financial freedom. Michael drops gold nuggets of wisdom about why W-2 employees shouldn't quit their jobs, how to build wealth and how long it takes, and what he thinks of everyone wanting to become entrepreneurs.The two emphasize the importance of truly loving what you do. Because people can tell when you're faking it. This is an impactful episode that every aspiring entrepreneur should watch.Episode highlights:-How to leave your job and monetize your hobby-Finding passion in your profession to avoid depressionConnect with Michaelhttps://instagram.com/onerentalatatimeCheck out Michael's book, "One Rental At A Time"https://amzn.to/3uqXF9GWant to ask Cody questions about scaling your business? Fill out the form below

Cody Barton is joined by JR Rivas who has successfully scaled his business to over $5 million a year in his Airbnb business. The two entrepreneurs talk about one of the most challenging aspects of business management, the human element. Fine tuned leadership skills and empathy are two things both entrepreneurs identify as a key to hitting KPIs in any business. How can leaders set employees up for success from the start?JR emphasizes the importance of strategic hires, creating leaders, and aligning incentives to drive team performance and company growth. Episode Highlights-Setting expectations with employees-How to navigate human variables in business, particularly the challenge of motivating and training employees-How to overcome operational challenges in your businessConnect with JRhttps://instagram.com/jrrivasWant to ask Cody questions about scaling your business? Fill out the form below

In this week's episode of That's Not My Job, Cody Barton sits down with Eddie Maalouf, co-founder of BAD Marketing to discuss hiring, onboarding and managing expectations in business partnerships. Eddie, whose marketing agency scaled from 3 to 180 employees in just three years, emphasizes the importance of creating processes for onboarding new team members to a growing business. He emphasizes the need to document tasks and goals for better understanding.They talk through hiring mistakes they've made when hiring and what to look for in a good candidate. Cody and Eddie identify curiosity, teachability and continuous growth as key traits in new team members. The two also give advice for how integrators can begin working with visionaries. If you're a solopreneur looking to expand your business in the new year, this is a must watch. Highlights-Hiring processes and the importance of effective onboarding-How integrators can put their best foot forward with visionary business partnersConnect with Eddiehttps://instagram.com/eddiemaaloufhttps://www.youtube.com/@eddiemaaloufWant to ask Cody questions about scaling your business? Fill out the form below

Today entrepreneurs Cody Barton and Abraham Gray cover the process of acquiring businesses. How do you buy a cash flowing business? As a new business owner how do you identify operations and personnel needed in order to improve? The two identify one key element to successful business operations, complementary skills in business partners. Integrator business partners put systems in place to make the business run efficiently.Highlights-Management teams for acquiring businesses.-Operating partners and integrators who put systems in place to make business run.Connect with Abrahamhttps://instagram.com/abrahamgrayofficialWant to be a guest on the podcast to discuss your business with Cody?Fill out the form below

Today we join Cody Barton and Kyle Pearson of Pearson Moving to discuss growing your business past the one million dollar revenue mark. They break down the Google ad spend numbers Kyle needs to spend in order to increase his lead flow. How do you know when it's time to increase the marketing budget? How much is a lead worth?In this episode we cover;-Increasing marketing budgets to facilitate growth-Overcoming doubt about your age as a young entrepreneurWant to be a guest on the podcast to discuss your business with Cody? Fill out the form below

Cody Barton and Pace Morby discuss their multimillion dollar businesses, including their partnership dynamic and scaling successfully. Breaking down the visionary and integrator dynamics, the two emphasize the importance of leveraging your individual strengths. Build upon you're natural strengths, hire for the things that don't suit you.Who is your favorite visionary? Because they ABSOLUTELY have an integrator behind the scenes making it all happen.Ready to become an integrator? Join the waitlist for Integrator Academyhttps://www.integratoracademy.io/iaConnectwithcody.comWant to ask Cody questions about scaling your business? Fill out the form below

Cody Barton sits down with Steven Hunt whose property management business does upwards of $1 million in revenue annually with six employees. Cody explores practical tips to scale Steven's business. As Steven's company grows he needs to find the right employees who can run with the vision and their own expertise to make the company great. But what does that look like? And how to find and train employees like that? Cody and Steven examine the business and contemplate areas for expansion and improvement. Want to ask Cody questions about scaling your business? Fill out the form below

This week, entrepreneur Cody Barton explains when you should start hiring to scale your business. One of the most important aspects of scaling your business is recognizing when it's time to outsource. Outsourcing too soon or ineffectively could be a waste of your resources. Cody tells you how to recognize when it's time to hire versus when it's time to buckle down and hit your next revenue goal so you can hire.If you're finding yourself caught in the weeds of your business, unable to outsource properly, this episode is for you.Want to ask Cody questions about scaling your business? Fill out the form below

You've been hustling and putting in the work as a solo entrepreneur, but the tasks are mounting and there just aren't enough hours in the day to accomplish them all. Cody Barton breaks down the pros and cons of building a team to scale your business sustainably. If you're thinking about making your first few hires, this episode will help you break down how, when and what tasks you can offload to your new team.Want to ask Cody questions about scaling your business? Fill out the form below

Many entrepreneurs, both new and old, struggle with shiny object syndrome, leading them to constantly chase new opportunities. But the most important element of successful entrepreneurship is commitment, working to compound the success of one business venture before switching lanes in pursuit of a new trend. In today's episode Cody makes the distinction between "hustlepreneurs" who frequently switch ventures and true professional business owners who commit to their chosen path. Choosing a path and sticking with it, giving yourself the time to learn the business and compound success, is essential to building a successful entrepreneurial career.In This Episode:-Mistakes I've made in my own struggles with shiny object syndrome.-How side ventures are limiting you.-Giving yourself the time to compound your success.Connect with Cody Barton:Website - https://connectwithcody.com/Instagram - https://www.instagram.com/codybartonofficial/Facebook - https://facebook.com/CodyBarton88YouTube - https://www.youtube.com/codybartoncontent

When starting a business, most entrepreneurs do everything, and that's fine because the business operations are limited and manageable. But when you scale up, the responsibilities and tasks increase too. If you don't get help, you will limit your success and end up overworked and frustrated. A business leader like you should focus your time and effort on high-dollar-value tasks. Time-consuming and repetitive tasks that can be done by someone else must either be delegated or outsourced.Today, I discuss how you, as a business owner, can save hundreds of hours of work by utilizing virtual assistants. If you are hesitant to outsource tasks for fear that they won't be done correctly, let me walk you through how to create SOPs (Standard Operating Procedures) and find reliable people who can do the work for you. Let's dive in!“Oftentimes, business owners are not where they want to be because they're doing things they shouldn't be doing.” - Cody BartonIn This Episode:- Limiting beliefs that many business owners have which hinder their ability to scale their business- How to document your processes for easier delegation- What I learned from hiring my first virtual assistant - The proper way to delegate a task to someone else- How to use the activity inventory sheetResources:Activity Inventory Sheet - https://connectwithcody.com/Hire a Virtual Assistant - https://startvirtual.com/That's Not My Job: Episode 4: https://apple.co/3Ocik79Connect with Cody:Website - https://connectwithcody.com/Instagram - https://www.instagram.com/codybartonofficial/Facebook - https://facebook.com/CodyBarton88YouTube - https://www.youtube.com/codybartoncontent

When starting a small business, you usually do all the tasks. But if you want to grow, you need to get help. You must let go of repetitive tasks that consume most of your time. However, delegating is among the most challenging things for entrepreneurs and business owners. It can be overwhelming and scary, especially when you've never done it. When I started hiring assistants, I didn't know how to give them feedback or tell them what they needed to do. But over the years, I learned that delegating tasks, particularly those you're not good at or don't enjoy doing, is good for your business. In this episode, I share three areas you can delegate or outsource and what you can do to endorse the tasks correctly. After listening, you can be on your way to delegate tasks so you can dedicate your time to doing the things you enjoy the most. “The thing that you think you have to do is probably one of the things that you can most definitely delegate or outsource.” - Cody BartonIn This Episode:- Why it's better to delegate your bookkeeping instead of doing it yourself- How to outsource your data management, CRM, and marketing campaigns properly- Is it possible to delegate your weaknesses? - Where to get virtual assistants who can help do the tasks you don't enjoy doingResources:Hire a Virtual Assistant - https://startvirtual.com/That's Not My Job: Episode 4: https://apple.co/3Ocik79Connect with Cody:Website - https://connectwithcody.com/Instagram - https://www.instagram.com/codybartonofficial/Facebook - https://facebook.com/CodyBarton88YouTube - https://www.youtube.com/codybartoncontent

Do you dread the idea of socializing or meeting with other people? Does the idea of selling scare you? If you said yes, you're probably an introvert like me. When people think of introverts, they think of someone shy or quiet. These are not the people you would normally expect to succeed in business. After all, having a business means selling and networking with other people. However, being an introvert is not an obstacle. It can even be an advantage if you follow some strategies, which I will discuss today. I also talk about how I complemented my introversion by identifying what I'm good at and not good at, then finding someone good at what I would rather not do. To illustrate, I'm sharing how I met my business partner, Pace Morby, and what made him say yes to my partnership proposal. If you are an introverted entrepreneur, this episode is a must-listen!“It's easier to go from being good to great than it is to go from being garbage to good.” - Cody BartonIn This Episode:- The story behind my partnership with Pace Morby- A common mistake new entrepreneurs make and what you can do instead- The secret to approaching people who can help you that will make them want to work with you- Why it's important to identify your strengths and weaknessesConnect with Cody:Website - https://connectwithcody.com/Instagram - https://www.instagram.com/codybartonofficial/Facebook - https://facebook.com/CodyBarton88YouTube - https://www.youtube.com/codybartoncontent

Have you ever wondered how some companies like Apple or Google could attract “A” players to join their teams? Well, you might say it's because of the brand, the perks, the growth opportunities, and many other factors. But what if you're not a billion-dollar company? How do you attract ideal candidates?In today's episode, I discuss the mistakes I made in my previous job postings, which made it difficult to attract and retain talent, and the simple tweak I've done. I included three vital elements in my job ads that allowed me to hire exceptional people who contribute to my company's success, and you can do the same. Tune in to discover what you must include in your job postings to make people excited to join your company. “When you describe what specifically you're looking for in the person that's going to fulfill this role, it's going to allow you to set yourself up for significantly more success.” - Cody BartonIn This Episode:- This is how I used to do my job ads (Are you doing the same thing?)- How important is a proper onboarding process for hiring successful candidates?- Three essential elements to include in your job ad to get people excited to work with you (with examples)Connect with Cody Barton:Website - https://connectwithcody.com/Instagram - https://www.instagram.com/codybartonofficial/Facebook - https://facebook.com/CodyBarton88YouTube - https://www.youtube.com/codybartoncontent

One of the most challenging transitions for business owners is the shift from doing all the work to delegating. If you're like most people, you probably think that no one can do quality work better than you. But as your responsibilities become more complex, you soon realize that you need to ask for help. While it may seem complicated, delegating tasks is essential for your business and personal growth. In today's episode, we dive into the critical topic of delegation and its profound impact on business success and personal fulfillment. Join me as I walk you through a proven delegation framework I learned from Cameron Herold and the three key things you must do to delegate effectively. Discover how you can unleash the true potential of your business without burning yourself out. “Your product is not the product. Your product is the business that you're building. How are you building a great business? Part of that is delegation.” - Cody BartonIn This Episode:- What I've realized over the years of doing business- What is the first step to delegating?- Top mistakes you will experience as you learn to delegate- How to delegate effectively using the DORAGI method (a proven framework from Cameron Herold)- Three common issues with delegation and how to solve themResources: Cameron Herold - https://cooalliance.com/Connect with Cody Barton:Website - https://connectwithcody.com/Instagram - https://www.instagram.com/codybartonofficial/Facebook - https://facebook.com/CodyBarton88YouTube - https://www.youtube.com/codybartoncontent

How many seventeen-year-olds do you know who dream about becoming a business owner and achieving financial freedom? Business isn't just for adults anymore. But to succeed in business, you have to learn to deal with dream killers and overcome different challenges. You must also realize that if you want to grow your business and achieve your goals, you must have a great team. In today's episode, I talk about my life as a teenager amassing money in a multi-level marketing company, only to watch it fall apart. I had to return home, but I was not about to give up. Instead, I pivoted into real estate, where I experienced massive success. Do you want to know my secret? Then, stick around as I lay it all out for you. “I had to realize that if I wanted to grow the business to the point that I wanted to and make the income I wanted, it wasn't going to be able to depend on me. I had to build a great team.” - Cody BartonIn This Episode:- Debunking the 40/40/40 rule- Different ways people try to destroy your dreams and what you can do about it- How I found my path to success in my teens- Lessons learned from my network marketing days (including a humbling experience and the death of my ego)- The key to my massive success in real estate - What benefit can you get from listening to this podcast?Resources: Books by Robert Kiyosaki - https://www.richdad.com/booksConnect with Cody Barton:Website - https://connectwithcody.com/Instagram - https://www.instagram.com/codybartonofficial/Facebook - https://facebook.com/CodyBarton88YouTube - https://www.youtube.com/codybartoncontent

I'm an expert in managing people, processes, and maximizing productivity. I don't have a personality like Tony Robbins, Dean Graziozi, or a Pace Morby. I'm a behind the scenes introvert who just knows how to get shit done. On That's Not My Job - An Introvert's Guide to Building a Business Beyond Yourself you'll learn how to build a thriving business that serves your life – rather than having a life that serves your business. At 17 I started building my first sales organization, that I eventually grew to $3m in annual revenue. My next business made me a millionaire at 25, and in 2023 my portfolio of companies will hit $39m. I'm here to help you figure out what you're doing now that's not your job. I'll guide you on finding and leading the right team for your business, utilizing effective systems, and managing your time efficiently, even if you are an introvert like me! Implementing the practices and concepts I share on the show will let you go from a few hundred thousand dollars in revenue per year to millions and beyond. I'm here to help you finally get out of your own way so you can build a business beyond yourself