The Rooster Cast from Rooster Strategic Solutions delves into digital media and marketing.
Google Analytics is not solid and we need to complain more about it.
Marketers might be nervous but the impact shouldn't be devastating.
Part two of a series on how to do digital campaigns.
What are the things you need to do to be successful.
Learn and use what you learn to be the best.
There are some positives to Google Analytics 4.
Conversions, events, triggers. Measure them.
Leads are a much more powerful metric.
It's about sales, people!
Clicks are overvalued and flawed.
The impression is a flawed metric.
GA-4 is weeks away from your only option.
ReCAPTCHA's source online robots but who's checking digital marketer strategies?
Do these basic things to make the new year better.
There are a lot of predictions and then there is the truth.
More and more items will become connected.
Not everyone is an expert just because they use the platforms.
Google's PageSpeed Insights is even more helpful.
Twitter and Facebook are going through some changes.
When it comes to digital marketing, we all don't agree about everything. And that is a good thing.
Ag Marketing in the Digital Age is Tuesday, Oct. 25, in St. Louis.
Industry trends point toward less impact, more cost.
Human understanding of search is outdated and slow.
We seek engagement via email but put all of the pressure on our audience.
Know the admin on your social accounts and professionalize your Instagram account.
The economy, the holiday and the election are all going to pressure the inbox.
Research supports my belief that digital marketers stop short of the promise.
TikTok, Facebook and YouTube get the acclaim, but what are the next tier of options?
Marketing automation can involve so much more than email, but often doesn't.
Set goals but know how best to achieve and communicate them.
The hot trends in digital marketing and sales in July 2022.
What is failure in digital marketing and how do we avoid it?
Ag Marketing in the Digital Age Conference set for Oct. 25 in St. Louis
New Apple ad is gross and dangerous.
Apple might be playing well with the other mobile carriers, helping everyone.
YouTube's new analytics are nice but make you want more.
Clicks are a start to something, so we may hate the metric but we love when they happen.
YouTube is a video hosting service and search engine.
CX is a nice initiative but falls below ROI for most marketers.
Digital spending is going to go nuts this year.
No matter how easy it looks, digital is not easy.
There is no logical reason to stay away from this social video channel.
Four major tasks to tackle in 2022.
What was once measurable is still measurable but now it's somehow different. Grrrr.
Digital Display Advertising may have its problems but a few steps can be taken to get it off of life support.
With Universal Analytics scheduled to go away next July, you have some work to do now.
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