Podcasts about viewability

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you're aiming to up your YouTube game, this episode is a must-listen!Chapters:00:00:00 – Welcome to the Perpetual Traffic Podcast!00:00:39 – Join Our Telegram Group: Get the Inside Scoop00:01:09 – Meet Tom Breeze: The YouTube Ad Maestro00:04:42 – Tom's Unconventional Agency Model: Viewability Unleashed00:09:12 – The Birth of Viewability: Tom's Origin Story00:11:34 – High-Risk, High-Reward: Performance Partnership Model00:14:07 – Building Trust and Delivering Results00:16:19 – Future-Proofing Your YouTube Ads: Trends and Strategies00:19:23 – ChatGPT's Impact on YouTube Search Habits00:22:15 – Cracking the CPM Code00:25:38 – The Long-Form Ad Advantage: Strategy for Success00:28:42 – Decoding YouTube Analytics00:31:48 – The Cornerstone VSL: Killer Video Sales Letters00:34:01 – Tom's Three-Act Structure: Mastering Video Content Strategy00:38:29 – Act Two Unpacked: Problems and Solutions00:41:05 – Crafting Act Two: Techniques for Problem-Solving Videos00:43:40 – Act Three Finale: Delivering Solutions and Building Trust00:52:42 – Tom's Five A's: The Blueprint for Video Marketing Success00:58:23 – Tom's Reflections: Becoming a Video Marketing MasterLINKS AND RESOURCES:PT on TelegramTom Breeze on PTAverage Percentage ViewedTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Explore the world of building personality-driven businesses as Kasim and Ralph uncover its benefits and complexities. From the seemingly trivial matter of hairstyle choices to being the face of your business, they discuss how distinctive appearances can shape brand recognition and engagement. It's a fascinating journey that reveals surprising insights into the art content creation and advertising. listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire video here: Media Buyers: Why Your Job Is NOT Doing Your Job: • Ep. 510: Media Buyers: Why Your Job I... Mentioned links:Tom Breeze of Viewability: / tombreeze No Locked Doors ebook: https://www.amazon.com/No-Locked-Door... Episode 506: How to Sell Your Business With Investment Banker Greg Smith: • Ep. 506: How to Sell Your Business Wi... 0:00 The Pros and Cons of Building A “Personality” Business3:31 Stepping away from the “personality” business4:33 No Locked Doors by Greg SmithNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

“May I have your attention please?” - how many times did you hear this ask? When you look at the screen of your smartphone, tablet or computer, nobody is asking for your attention, companies just fight for that precious 10-15 seconds of your attention when it comes to ads in Instagram Reels or like 43 minutes when it's about an TV show episode on Netflix. I know you can't answer me now but I'm going to ask this question anyway - do people pay attention to ads they see on the screen? So we invited Mark to answer this question and talk about winning attention of mobile audiences. Today's Topics Include: Mark Slade's background What is Digital Turbine today The industry KPI measuring transition: viewability to attention Digital ads concessions The cooperative model on TV Mobile gaming as a mobile example of the cooperative model The takeaways Links and Resources: Mark Slide on LinkedIn Digital Turbine company Google may have misled dozens of advertisers and violated its own guidelines - report Business Of Apps - connecting the app industry Quotes from Mark Slade: “I think they do pay attention to advertising. I think they pay attention to advertising that's creative, emotive, uses sounds, uses storylines, tells stories. The best advertising has been proven by people like Orlando Wood and System One. It's the one that has all of those components built into the advertising network, and that's what gets people to remember the ads and you get all of that brand uplift.” “Viewability by the definition of  IAB is fifty percent in view. So fifty percent on screen for two seconds. So this is kind of where the foundation of the problem starts.” “So it makes it even worse. And then the advertiser really makes the ultimate concession in digital video because they're having very little audio, very little completion and very little remote screen real estate. ” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Tom Breeze is the Founder and CEO of Viewability, a world-leading YouTube ad agency that partners with companies selling digital products to get reliable, profitable customers at scale. He has had multiple successful ventures in presentation skills training, video marketing, and online marketing — but has now focused his expertise on video advertising. With over a decade of experience in the industry,  Tom is a leading authority in YouTube advertising. He obtained a bachelor's degree in Psychology from the University of Leeds and a master's in Psychology from the University of Surrey. In this episode… If you're running a business and looking to grow your brand, YouTube video ads are a must-have in your marketing strategy. However, creating high-quality video ads that resonate with your target audience is challenging. So, how can you make ads that attract and convert the right audience? According to Tom Breeze, YouTube is the world's largest video-sharing platform that attracts billions of users. This platform is a goldmine for businesses looking to increase brand visibility, drive traffic, and boost revenue. However, creating compelling video ads that resonate with your audience requires expertise and skills that many businesses don't have in-house. He recommends hiring a professional YouTube advertising agency to help you create high-quality video ads that deliver results.  In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Tom Breeze, Founder and CEO of Viewability, to discuss his journey running a YouTube ad agency to help businesses achieve their marketing goals. Tom explains how Viewability helps businesses with YouTube ads, the four quadrants for making a YouTube campaign work, the ADUCATE framework for creating YouTube ads, and their Xray tool.

Tom Breeze is the Founder and CEO of Viewability, a leading YouTube advertising agency that partners with companies to get reliable, profitable customers at scale. He is an expert on how to get more exposure, more views, and new clients through YouTube. Tom is also the author of Viewability and the creator of Bidurk, an X-ray tool that helps businesses create top-performing YouTube content that customers love.  In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Tom Breeze, the Founder and CEO of Viewability, about strategies for getting more clients from YouTube. They also discuss Tom's journey into working with Google ads, the benefits of operating a performance-based business model, and how to maximize YouTube ads. 

IN CLEAR FOCUS: As advertising grapples with the challenge of capturing and holding viewers' attention, Lumen Research has emerged as an industry leader, providing innovative solutions to help brands develop effective creative and plan media more efficiently. Bill Forelli, Lumen's VP of Sales for North America, explains the components of Lumen Research's suite of attention measurement, targeting, and activation tools and discusses the impact they can have on clients' campaign performance.

Dive into the world of YouTube marketing with Tom Breeze, Owner of Viewability, YouTube Advertiser, Author, Trainer, Consultant & Investor, and an industry expert with a decade of experience in YouTube and Google ads. Tom shares valuable insights on maximizing your ad spend and transforming your YouTube channel with longer-form, educational content. Discover the key to attracting high-quality leads, the potential of infeed video ads, and the power of Tom's seven-step AGI Educate model. We also delve into the challenges of attribution and scaling and introduce x-ray.io, a tool for optimizing video performance. Watch now to enhance your YouTube strategy and drive business growth. What You'll Learn:Maximizing Engagement with Longer-Form ContentMaking Your Ad Spend Work For YouThe Importance of High-Quality LeadsUnlocking Promotions with Infeed Video AdsFinding Success in Niche Markets on YouTubeLaunching Your YouTube Journey: Content, Keywords, and RetentionCreating Effective Videos with the AGI Educate ModelThe Key to Audience RetentionOvercoming Challenges in YouTube MarketingOptimize Your YouTube Videos with x-ray.ioDemographic Targeting for Video Ads SuccessDecoding the Viewer Journey: Trust and Conversion TimelinesConnect with Tom Breeze:WebsiteLinkedinFacebookYoutubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

His clients call him “The Youtube ads guy.” He has overseen $22.2 million in ad spend over the last 12 months alone. Now on The Business of You, Youtube ad expert Tom Breeze is sharing some of his time-tested marketing secrets with us! Tom is the Creator and Founder of multiple brands: YouTube ad agency Viewability, and Bidurk, a YouTube content analysis software that helps you create better videos and grow your audience online.  Viewability is an innovative, world-leading YouTube ad agency that partners with companies selling digital products to get reliable, profitable customers at scale. With over a decade of Youtube advertising experience, Tom and his team at Viewability have successfully cracked the formula for advertising on YouTube. Viewability is a performance-based agency, which means they only get paid when they get results.  Tom Breeze worked to develop Bidurk, a new tool that scans an entire Youtube channel to identify areas for growth and opportunity. After identifying that Youtube channel creators were spending too much time desperately trying to grow their following, Tom realized that he had a way to increase results, decrease time spent and massively impact leads. Bidurk expedites the process of growing a Youtube channel by providing data and insight.  Recently, Tom launched an exclusive, performance-based YouTube advertising club, Ad Buyers Club, where he shares bespoke advice with his members and gives them access to his entire expert team and network of contacts. Additionally, Tom Breeze is the Author of Viewability: Harness the Power of Youtube Ads and Show Up for Your Customer. He speaks passionately at conferences and conventions worldwide. Educated at the University of Leeds (UK), Tom achieved a Bachelor of Psychology degree and then continued his education at University of Surrey (UK) where he was awarded his Master of Psychology degree. After running several successful companies in the fields of presentation skills training, video marketing and online marketing, Tom specialized in the field of video advertising.  Be willing to take big risks When Tom began running Youtube ads, he saw big opportunity. He also knew that he was willing to take big risks.  Tom promised his client that he would cover the cost of his ad spend - if the client would pay him for results. After negotiating a dollar amount per lead, Tom got to work. When the numbers came back, everyone was happy.  With his first major campaign, Tom made a 5x return on his investment and his client was raking in new leads. By willing to bet on himself, Tom had successfully proven what he was capable of. Even now, a decade later, Tom and his team at Viewability cover the ad spend of their clients - knowing that the results will create major profit.  The five A's of Youtube advertising Youtube advertising is often seen as complicated, and entrepreneurs are frequently intimidated. But as Tom explains it, all you need are the five A's. Tom lists Audience, Ads, Acquisition, Accounts and Attitude as the secrets to great Youtube advertising. Audience means that there is already an audience on Youtube - as in, people are there for the content you are offering already. While you can build or attract an audience, advertising is much easier when this infrastructure exists. Ask yourself - are people on Youtube searching for the content you want to create?  In the five A's of Youtube marketing, Ads is defined as the client's own ability to create good ads. Tom and his team at Viewability specifically work with clients who are good on camera and confidently speak about their offerings. Having a great personality on video is more likely to resonate with the right viewers, increasing the ad's likelihood to succeed. Acquisition refers to how you attract leads in your marketing funnel, and the quality of your offering. Is your offer converting? While anyone can get started advertising on Youtube, Tom acknowledges that prior ad data is a huge help. The fourth A stands for Accounts - and the supply of advertising data you can pull from to craft a profitable Youtube ad. What advertising have you done in the past and what did you learn about your audience? When it comes to advertising on the Youtube platform, being specific about your audience's behavior can pay off big time.  Lastly, Tom names the last A as Attitude - because a healthy attitude towards marketing can make or break your success. When working with his clients, Tom and his team assess their attitude and expectations. What is their company's objective? What are their current goals? Do they have a flexible and resilient mindset? If you're curious about scaling your business with consistent, profitable Youtube ads, this episode is for you. Quotes “I wouldn't say I'm the cleverest person but I work hard. I'll outwork most people. If I find something interesting, I go deeper and deeper to find out more about that subject matter… sometimes, to the point where I go too deep.” “I'm quite happy with high risk. As long as the opportunity's big.” “With advertising, I find that the rules can change month to month. It's easier to keep on top of that for one client - it's harder to do that with lots of clients.” “The five things I look for when running a good Youtube ad are: They have to have a good audience already on the Youtube platform. The second thing is ads - can the clients create good ads? Then there is acquisition - saying, do you have a funnel? Is there a good offer that converts? Then you have the account - your ad account and how it is working, if you have results already. The fifth is your attitude - what the client is demanding, or wanting.” “Youtube consumers are looking for information or entertainment. Think of what the audience would be typing in.” “If you have a personality in a video, those people can educate and give value really effectively.” “How you get started on Youtube is really, really important. Go and create really good content.” “The whole idea is to amplify what you're already doing on Youtube - identifying what content already works for you, and get in front of more and more people.” Links mentioned in this episode: Visit the website for Viewability at https://viewability.co/  Check out Bidurk at https://www.bidurk.com/home  Connect with Tom directly on LinkedIn at https://www.linkedin.com/in/tombreeze/  Find Tom on Facebook at https://en-gb.facebook.com/TomBreezeOfficial  Buy Tom's book Viewability: Harness the Power of Youtube Ads and Show Up for Your Customer at https://www.viewability.co.uk/book

Three brilliant minds in digital marketing come together to share effective strategies to keep your business ahead of the competition. And when we say brilliant, we mean the best of the best—one is an expert on Google Ads, one on Facebook Ads, and the third on YouTube Ads! Kasim sits down with Depesh Mandalia, the founder of SM Commerce, and Tom Breeze, CEO of Viewability. Don't miss out on the chance to learn how experts in the industry safeguard and expand their businesses so you can do the same!Listen to the full interview here: •

En este episodio tenemos como invitado especial a Carlos Risco, Senior Client Success Manager de Lumen en España, quien conversó con Alberto Pardo sobre la métrica de atención en la publicidad digital. ¿Qué es?, ¿cuál es su importancia?, ¿cómo se mide? y ¿cuáles son los beneficios que tiene para los anunciantes su medición? serán algunas de las respuestas que encontraremos en este episodio.

CEO Mark Zagorski describes DoubleVerify's progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/double-verify-mark-zagorski .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.

As the second largest search engine, YouTube provides a huge arena for online advertising. In this episode, Tom Breeze is back on Marketing Speak to discuss how YouTube ads have changed since his last interview in 2018. Tom Breeze is the founder of Viewability, a YouTube ad agency & Bidurk, a software company that focuses on how to grow your YouTube channel and business. Tom has a master's degree in psychology, is an author, works with an impressive list of global personal & corporate brands and is regularly invited to speak at conferences. He also helps businesses unlock the true power of YouTube ads for profit & scale. If you're curious to know how successful YouTube ads are made, you'll want to take notes on this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/388.

There's an easy way to cut carbon emissions from digital advertising. Stop buying “crap” ads that “no human sees”, ditch “gamed” viewability metrics and instead buy on attention, never buy another outstream video ad, and cull the bloated programmatic supply chain, per Brian O'Kelley. The CEO of Scope 3, a global emissions measurement firm focusing on decarbonising digital media and advertising, knows how much waste lurks within that supply chain – the sprawling Lumascape – because he was in deep and early, founding AppNexus, which ultimately sold to ATT&T for $1.7bn. Even “turning off five to seven per cent of inventory gets you a 29 or 30 per cent reduction in carbon,” says O'Kelley. Publishers feeling the heat to decarbonise – GroupM and Mediabrands are talking about money moving next year – needn't fear. He reckons they will see more cents in the ad dollar as the bad actors get punted. Marketers will also stop wasting billions of ad dollars while saving millions of tonnes of carbon. But marketers have to lead, because everyone else will follow the money. Suncorp CMO Mim Haysom, NAB Head of Marketing Planning & Performance, Tom Dobson, and Australian Marketing Institute CEO, Bronwyn Powell join Mi3 on the mics to ask the pointy questions on where next – and how fast.   See omnystudio.com/listener for privacy information.

Why everyone is getting YouTube ads wrong, and how to fix this today with Tom Breeze.Tom Breeze is a well-known video marketing expert, entrepreneur, and speaker. He is the founder and CEO of Viewability, a video advertising agency that helps businesses create and distribute effective video content.Tom Breeze has over a decade of experience in video marketing and has worked with a wide range of clients, from small startups to large corporations. He is particularly known for his expertise in YouTube advertising, and has been a featured speaker at numerous industry events and conferences.In addition to his work with Viewability, Breeze is also the author of the book "Viewability: Harness the Power of YouTube Ads and Be There for Your Customer - When It Really Counts," which provides insights and strategies for businesses looking to maximize their impact on YouTube.Overall, Tom Breeze is a respected thought leader in the video marketing space, and his insights and strategies have helped numerous businesses achieve success in their marketing efforts.Connect with Tom..Free Channel Scan - https://www.bidurk.com/ Paid on results - https://viewability.co/Youtube - https://www.youtube.com/@TomBreezeTV

Por qué los grandes grupos de medios como la CNN, Hearst, y pronto uno de los más grandes grupos en español confían su estrategia publicitaria con la solución que ofrece Browsi, una compañía de Tel Aviv que está desarrollando soluciones muy valiosas para el mercado de medios de comunicación. Sandra Dionissio es Business Development de Browsi, y junto a Daniel Bejar, como responsable de desarrollo, explican cómo funciona Browsi y cómo los medios encuentran soluciones para que la publicidad que se emite en cada web tenga el alcance que se espera, y sean una experiencia favorable para el usuario final. 

Educated at the University of Leeds (UK), Tom Breeze achieved a Bachelor of Psychology degree and then continued his education at University of Surrey (UK) where he was awarded his Master of Psychology degree, and has since run several successful companies in the fields of presentation skills training, video marketing and online marketing. Tom now specializes in the field of video advertising, and specifically running YouTube ads. In this episode of the Content Capitalists, Ken Okazaki interviews Tom Breeze, founder and CEO of Viewability, an agency dedicated to running successful YouTube ad campaigns, and has done so for large multinational brands such as HelloFresh and 4Patriots as well as smaller D2C and service-based brands – several of which have crossed the $1m/m mark in profitable ad spend. Tom shares his background helping people overcome anxiety related issues in relation to public speaking, and how a Google ads flyer one day in his mailbox got him started on the road of online advertising. Listen to hear how Tom and his company Viewability and Bidurk, the X-ray intelligence behind their YouTube channel optimization strategies, help companies and brands increase their viewability, and simultaneously grow their channel, using both organic and ad content. Follow Tom Breeze at: https://www.youtube.com/@TomBreezeTV/featuredhttps://viewability.co/https://www.bidurk.com/homehttps://www.facebook.com/TomBreezedotcomFollow Ken Okazaki at: http://contentcapitalists.com/https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

 Educated at the University of Leeds (UK), Tom Breeze achieved a Bachelor of Psychology degree and then continued his education at University of Surrey (UK) where he was awarded his Master of Psychology degree, and has since run several successful companies in the fields of presentation skills training, video marketing and online marketing. Tom now specializes in the field of video advertising, and specifically running YouTube ads. In this episode of the Content Capitalists, Ken Okazaki interviews Tom Breeze, founder and CEO of Viewability, an agency dedicated to running successful YouTube ad campaigns, and has done so for large multinational brands such as HelloFresh and 4Patriots as well as smaller D2C and service-based brands – several of which have crossed the $1m/m mark in profitable ad spend. Tom shares his background helping people overcome anxiety related issues in relation to public speaking, and how a Google ads flyer one day in his mailbox got him started on the road of online advertising. Listen to hear how Tom and his company Viewability and Bidurk, the X-ray intelligence behind their YouTube channel optimization strategies, help companies and brands increase their viewability, and simultaneously grow their channel, using both organic and ad content. Follow Tom Breeze at: https://www.youtube.com/@TomBreezeTV/featuredhttps://viewability.co/https://www.bidurk.com/homehttps://www.facebook.com/TomBreezedotcomFollow Ken Okazaki at: http://contentcapitalists.com/https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

A lot of people have the wrong ideas about YouTube ads. Viewability's Tom Breeze clears things up - what works, what doesn't, and why.

Cześć! W związku z podpisaniem umowy konsorcyjnej przez warszawską hi GRUPĘ oraz Grupę Eura7 dzisiejszym gościem naszego CEO Łukasza Wołka będzie Marek Szabrański (CEO hi GRUPY). Oficjalne sformalizowanie współpracy to już kolejny etap kooperacji obu podmiotów i wynik wspólnych realizacji na rzecz wielu marek (m.in. Mosso, DAKO czy Edu Bears), o którym więcej możecie przeczytać TUTAJ. Marek Szabrański, jako człowiek będący w branży od 2008 roku, jest skarbnicą wiedzy marketingowej, toteż rozmowa Panów obejmie szerokie spektrum tematyczne. Będzie między innymi o zmianach w kwestii wydatków na reklamę internetową na przestrzeni ostatnich lat, o korzyściach prowadzenia kampanii w internecie i efektywności w przenoszeniu budżetu. Osoby zainteresowane tą tematyką dowiedzą się także o tzn. crawlerach, wskaźniku viewability czy różnicach dzielących rich media od mediów klasycznych oraz komunikację online i offline. Nie zabraknie również odwołań do pioniera nowoczesnego marketingu - Johna Wanamakera i raportów Publicis Groupe oraz IAB POLSKA.Zastanawialiście się kiedyś, dlaczego można powiedzieć, że żyjemy w przyszłości?Przy okazji zachęcamy do zapisów na listopadowy bezpłatny webinar „Jak znaleźć swoje UVP oraz wykorzystać je w content marketingu?”, który odbędzie się 24 listopada (czwartek) o godz. 10:00, a poprowadzi go dla Was nasz Head of PR and Content Marketing Maks Michalczak. Z tego odcinka dowiecie się: Na czym polega partnerstwo Grupy Eura7 z hi GRUPĄ?W czym specjalizuje się hi GRUPA?Jak na przestrzeni ostatnich lat zmieniły się wydatki na reklamę internetową?Czy internet jest medium policzalnym?Jakie korzyści wynikają z prowadzenia kampanii w internecie?Czym są crawlery?Na czym polega wskaźnik viewability?Czym się różnią rich media od mediów klasycznych?Co wpłynęło na zmianę komunikacji rich mediowej na przełomie lat?Czym jest efektywność w przenoszeniu budżetu?Na czym polega różnica w komunikacji online i offline?Czy media społecznościowe są przeznaczone dla wszystkich firm?Z czego wynika sukces w branży marketingowej?Na co pozwala firmie obecność w internecie?W jaki sposób zrobić badanie rynkowe, unikając dużych wydatków?Dołącz do grupy networkingowej podcastu Marketing ludzkim głosem:https://www.facebook.com/groups/MarketingLudzkimGlosem/

Matijin background i interesovanja su nam omogućila da pričamo o digitalnom marketignu iz više uglova. Prvi deo razgovora smo razgovarali o nečemu što za Matiju predstavlja 9-17h posao, i titula Senior Digital Account Manager u agenciji Direct Media. Kada spojite kreativu, organizaciju, media planiranje i klijente, dođete to veoma zanimljivih uvida u advertising industriji, pa je prvi deo razgovora obeležila priča o radu sa velikim klijentima sa fokusom na FMCG segment, prirodu oglašavanja, te neke specifičnosti kada su u pitanju veliki klijenti i klijenti iz posebnih niša poput FMCG-a. Drugi deo razgovora, odnosno deo o mikro digitalnom marketingu je priča o Matijinom studentskom projektu koji se održao do danas i koji predstavlja najpoznatiji brend gradskih žurki u Beogradu. Upravo na ovom terenu Matija ima mogućnost da testira svoje ideje koje kasnije primenjuje u agencijskom poslu i na velike klijente. Dva veoma zanimljiva ugla na rad u oblasti digitalnog marketinga i priča kako dosada može da vas dovede do nekih potpuno neverovatnih projekata i zanimljivih oblasti. Matija Ilić, Senior Digital Account Manager @ Direct Media United Solutions https://www.linkedin.com/in/matilic/ Teme u epizodi: - Uvod i predstavljanje - Šta danas predstavlja kada u tituli imate prefiks ‘'Digital'' u tituli? - Spajanje kreativnosti sa media planiranjem/strategijom - Šta dolazi nakon kreativnosti i savladanog digitalnog media buyinga - Da li veći budžeti ili odnos koji se gradi sa klijentom dovode do mogućnosti eksperimentisanja u pristupu - Da li su danas brendovi (klijenti) u drugačijem odnosu sa agencijama? - Priroda FMCG oglašavanja - Awareness VS Perfomance marketing (FMCG brendovi) - Viewability kao ključna ali često zanemarena metrika kod Awareness oglašavanja - Veći budžeti - jeftinije oglašavanje - E-Comm push u Srbiji – (ne)spremnost tržišta - Globalna centralizacija pristupa oglašavanju - 2000late – jedna od najvećih redovnih žurki u gradu - Prilagođavanje promenama/podmlađivanju publike - Blockchain: potencijal primene u advertising industriji - Dosada kao pokretač novih interesovanja i znanja Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: 1. Pokrovitelj podkasta: MTS - https://mts.rs/ 2. Partneri podkasta: - OTP banka - https://www.otpbanka.rs/ - kompanija Mastercard - https://www.mastercard.rs/sr-rs.html - kompanija Idea - https://online.idea.rs/ U Ideinoj online prodavnici unesite promo kod digitalk500 i očekuje vas 500 dinara popusta prilikom vaše online kupovine! 3. Prijatelj podkasta: Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige ‘'Ovo je marketing'' izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Ad Market Expands For 15th Month, Continues To Deceleratehttps://www.mediapost.com/publications/article/374875/ad-market-expands-for-15th-month-continues-to-dec.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjgLamar Advertising Company Announces Increase In Cash Dividend on Common Stockhttps://www.gurufocus.com/news/1767597/lamar-advertising-company-announces-increase-in-cash-dividend-on-common-stockBetter Buy: Lamar Advertising vs. Clear Channel Outdoorhttps://stocknews.com/news/lamr-cco-better-buy-lamar-advertising-vs-clear-channel-outdoor/Online Advertising Braces For Rocky Roadhttps://www.mediapost.com/publications/article/374743/online-advertising-braces-for-rocky-road.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjgGroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'https://www.mediapost.com/publications/article/374724/groupm-unveils-ctv-viewability-initiative-finds.htmlFacebook Sued For Allegedly Collecting Patient Data From Hospital Siteshttps://www.mediapost.com/publications/article/374905/facebook-sued-for-allegedly-collecting-patient-dat.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjgSupport the show

Razgovor sa Marijom je nekako prirodan nastavak razgovora koji smo imali sa Đorđem Bukincem. Pričali smo o temi brand safety, a Marija nam je kroz veoma veliki broj primera iz prakse približila šta to danas za agencije i brendove predstavlja brand safety, kako se prati i reguliše šta to brendovi plaćaju kada zakupljuju medijski prostor, šta je Viewable impression i koji su standardi industrije? Poseban deo razgovora smo posvetili okruženju u kome se poruka koju brend šalje nalazi, odnosno kontekstu. Pominjali smo i cancel kulturu, influensere, izazove targetiranja na društvenim mrežama, a sve u kontekstu oglašavanja brendova i izazova koji danas postoje na digitalnim kanalima… Marija Joksimović, Managing Director @ SVA New Concept - https://www.linkedin.com/in/marija-joksimovic/ Teme u podkastu: - Uvod i predstavljanje - Na šta tačno medijske agencije misle kada kažu “brand safety” - Viewability - zakup preko programmatic-a i direktan zakup - Ad fraud - Viewable impression - Brand Safe kontekst - Brand safety i sadržaji vezani za pandemiju - Targetiranje po temama i interesovanjima - Cancel kultura i brendovi - Poruka za brendove i kolege Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: 1. Pokrovitelj podkasta: MTS - https://mts.rs/ Želeli bismo da vam skrenemo pažnju na jednu od usluga MTS-a: Dočekajte spremno eFiskalizaciju uz kompletnu podršku koju nudi mts. Na raspolaganju su vam rešenja, koja obuhvataju android uređaje najnovije generacije, sa SIM karticom za stalnu vezu sa internetom, aplikaciju fiskalne kase i mogućnost Cloud portala naprednih funkcionalnosti za bezbedno čuvanje svih podataka i poslovnu analitiku, kao i održavanje i podršku stručnog tima 24/7. https://mts.rs/Poslovni/Fiskalizacija 2. Partneri podkasta: - OTP banka - https://www.otpbanka.rs/ - kompanija Mastercard - https://www.mastercard.rs/sr-rs.html - kompanija Idea - https://online.idea.rs/ U Ideinoj online prodavnici unesite promo kod digitalk500 i očekuje vas 500 dinara popusta prilikom vaše online kupovine! 3. Prijatelj podkasta: Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige ''Ovo je marketing'' izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Don't you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it's going to take years to grow your channel at the rate you're going? On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of http://viewability.co.uk/ (Viewability), to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you've already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers.   Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads.   IN THIS EPISODE YOU'LL LEARN: 3 factors to consider when choosing a video to put paid ads behind How and why to optimize your YouTube videos for retention (not leads/sales) What formula works best for thumbnails Why the 90-second mark and 7-minute mark are so important    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://adbuyers.com/pt (Tom's Special Offer for PT Listeners) https://www.viewability.co.uk/ (Viewability) (Tom's company) http://tombreeze.com/ (TomBreeze.com) https://perpetualtraffic.com/podcast/4-ps-of-youtube-advertising-part-one/ (Ep. 24: 4 P's of YouTube Advertising (Part 1))  https://www.youtube.com/watch?v=Bd7g_pnAUtk (Kasim with his coach Uzair on YouTube)  https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Don't you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it's going to take years to grow your channel at the rate you're going? On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of Viewability, to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you've already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers.   Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads.   IN THIS EPISODE YOU'LL LEARN: 3 factors to consider when choosing a video to put paid ads behind How and why to optimize your YouTube videos for retention (not leads/sales) What formula works best for thumbnails Why the 90-second mark and 7-minute mark are so important    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tom's Special Offer for PT Listeners Viewability (Tom's company) TomBreeze.com Ep. 24: 4 P's of YouTube Advertising (Part 1)  Kasim with his coach Uzair on YouTube  Perpetual Traffic Survey Perpetual Traffic podcast Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter   OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.   For sponsorship opportunities contact us:   advertising@insiderintelligence.com.   For more information visit:   www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2022 Insider Intelligence

If Apple's rollout of its iOS 14.5 privacy updates taught us anything in 2021, it's the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.In an effort to diversify, I started my own YouTube channel. It's actually something I've been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They're beginning to either grow a YouTube channel, or expand and scale the one that they already have.Unfortunately, getting traction with a new YouTube channel can take a while.My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.Tom is no stranger to the podcast; he's been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.It actually has a very positive impact on your YouTube channel the way that they're doing it.I asked Tom to come on and share his strategy, and share exactly what they're doing to grow YouTube channels inexpensively with paid ads, and how you can do the exact same thing.This is a really, really fun conversation, and I'm sure you'll get a lot out of it.In this episode, you'll learn:Using ads to grow your channel organicallyHow to reach the right people with your adsOptimizing your ads for YouTube's algorithm Building your YouTube channel correctly from the outsetHow to build an audience without using the algorithmMaking ads that YouTube lovesThe right way to make a YouTube videoLinks & Resources Mentioned in this Episode:DM me on InstagramVisit my YouTube channelThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programTom Breeze's Links:Follow Tom on TwitterReach out to Tom on FacebookViewabilityThe Ad Buyers ClubFull show notes are available here

Want to create successful YouTube ad campaigns? Of course you do!  YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).  If you need help getting started, this episode of the Foundr podcast will empower you to reap the benefits of YouTube advertising. Foundr's Nathan Chan sat down with Tom Breeze, founder and CEO of the YouTube ads agency Viewability. Breeze has made a career out of crafting thousands of successful ad campaigns for high-profile clients. And he generously agreed to share his strategies with the Foundr community.  Breeze joined Nathan to talk about:  The “Four A's” that you need to consider while crafting your YouTube ad strategy  The three key elements that make up a solid YouTube ad campaign  Why YouTube is more stable than other social media channels  Whether or not your video ads need to be big-budget productions  The key factors that will position your brand for lasting success on YouTube  Why he's so excited about the future of YouTube ads   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Join us as we chat with Tom Breeze. Tom is a leading Video Advertising expert. He's an entrepreneur, speaker, author and founder of Viewability. Today we discuss how you should make videos differently for YouTube than Facebook.

A Deep-Dive Into YouTube Agency Successes with Tom Breeze Tom Breeze is the founder & CEO of both Viewability & Ad Buyers Club and is one of the top YouTube Advertisers out there. Tom is a long-standing believer in the performance-based financial model, where his clients pay for results, focusing on a partnership feel. Tom has a master's in psychology, is an author and speaker, showing businesses how to unlock the true power of YouTube ads for profit & scale. Tom has been a client of DOT & Co. for a number of years, so it's about time we had him join us for an episode over on The Happy Clients Podcast. Tom's lovely personality, met with his intelligent nature, makes him one of the best agency owners we've met (we might be biased ;)). In this episode of The Happy Clients Podcast, you will learn: The 4 A's of YouTube advertising and what you must master to ensure you're set up for success on YouTube How Tom grew a team inside his agency, Viewability, and the learnings he had. Hint: hiring experts is Tom's best-kept secret Who YouTube Ads works best for, and of course, who he wouldn't recommend spending their advertising dollars on YouTube Most importantly, how Tom and his team are changing the game for the agency world in 2021 and beyond [HELPFUL LINKS] Onboarding Checklist: Grab our onboarding checklist here. [ABOUT THIS PODCAST] Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way. Cheers, to happy clients!

Thomas Promny, CEO und Gründer der d3con, spricht mit Oliver Hülse, Managing Director Zentral- und Osteuropa bei Integral Ad Science über Brand Safety & Suitability, Ad Fraud und Viewability für Brands, Agenturen und Publisher und darüber, wie Contextual Targeting den Cookie ersetzen wird.   Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast

If you've wondered if Youtube ads are worth your time or advertising budget, this episode will clear up all your questions and confusion!  Youtube Ads Expert and owner of Video Agency, Viewability, Tom Breeze walks us through the steps you should take when starting off with youtube ads and what makes effective ads work! Tom is one of the top Youtube Ads experts in the world and our conversation was chock-full of tips, tricks, and ideas for local business owners & marketers alike!  ________________ If you want to schedule a call to see how we can help your local business or agency, visit alliebloydmedia.com/local-call ________________ - Get 3 FREE Text Campaigns: alliebloyd.com/sms ________________ - Join My FREE Facebook Group: facebook.com/groups/remodel.your.marketing _______________ - Get my facebook ads ultimate jumpstart pack for FREE: alliebloyd.com/jumpstart

As the largest, most popular video hosting platform, YouTube presents a massive opportunity to reach a wider audience. But for those used to running Facebook ads, YouTube operates differently and appears to be confusing for some. Luckily, I have someone today who is an expert on YouTube ad buying. Tom Breeze joins me as we go over the best strategies for creating amazing video ads, the 3 Acts that make up a great ad, tactics and rules of thumb that our ecom listeners should take note of, and so much more. Learn the ins and outs of making video ads by tuning in to this episode. Episode Highlights: What led Tom to focus on YouTube ad-buying [01:17] The day Tom realized what he wanted to do [10:27] Their ad spend in 2020 [12:53] The 4 A’s to a successful YouTube ad campaign [14:37] A good ad gets the psychology right [18:01] The 3 Acts in every great ad [21:39] Example of a successful ad that wakes up people’s desires [27:59] Emphasize letting people buy a new identity [34:49] The beauty of telling a story [38:16] Rule of thumb when building your audience [42:33] Great results take time and compound over time [48:51] Prepare for the data storm coming this 2021 & get creative [51:30] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Want to learn how to become a YouTube ad buyer? Then join us here: https://www.adbuyersclub.com/home Viewability Website (https://www.viewability.co.uk/) About Our Guest: With his degree in Psychology, Tom Breeze is specially equipped to understanding the motivations that drive people to buy. He is the founder and director of video advertising agency Viewability and specializes in video advertising. Having created over 1,700 video advertising campaigns for his clients and have spent money and time testing and tracking the results, Tom now teaches business owners the strategies on how to advertise on YouTube. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

In this episode, we review the USWNT 6-0 friendly win over Colombia, preview the lineup for the USMNT friendly vs. Trinidad & Tobago, and compare the NWSL and MLS drafts. We also introduce our new Americans Abroad Viewability Ratings, a way to measure the contributions of American players to the best clubs in the world. Let the Viewability Ratings guide your weekend soccer viewing plans! You can reach us via Email at persistentinfringementpod@gmail.com or on Twitter @persistentpod 538 global club rankings: https://projects.fivethirtyeight.com/global-club-soccer-rankings/ Playing time stats: https://fbref.com/en/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/persistent-infringement/support

How to Create YouTube Video Ads That Convert Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, in this episode I interview Tom Breeze. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.

Tom Breeze is a YouTube Advertising expert. He’s an entrepreneur, speaker, author and founder of Viewability. Viewability work with the likes of Frank Kern, Amy Porterfield, Neil Patel, Brendon Burchard and many other international brands, building and running thousands of YouTube Ad campaigns for clients from many industries across the world, testing and tracking all of the results. Find Tom's Book on Amazon: Viewability: Harness the Power of YouTube Ads and Be There for Your Customer - When It Really Counts How can Google Ads Help My Business? A few of the benefits of Google Ads include: Immediate exposure – Your ad can show in the top 5 results on a Google search results page. Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business. Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/free-google-ads-video-training-series   P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

In this episode, Jeff and Andy discuss Unified Pricing Rules, More Prebid Setup questions, and Viewability. They also talk to Smita Saxena, Founder of the Stanza about the building culture within a startup. Smita's Linkedin: https://www.linkedin.com/in/smita-saxena-b1078b13 Reddit Threads https://old.reddit.com/r/adops/comments/hux8zi/publishers_what_is_your_secret_sauce_for_managing/ https://old.reddit.com/r/adops/comments/hv4dz7/prebid_setup_in_gam_creatives_with_serve_into_a/ https://old.reddit.com/r/adops/comments/hurxtn/ad_ops_question_about_invalid_traffic_from_a_dev/ https://old.reddit.com/r/adops/comments/ht363j/amazon_uamgam_plus_another_header_bidding_wrapper/ https://old.reddit.com/r/adops/comments/hsjc1n/first_adtech_interview_trying_to_understand/ https://old.reddit.com/r/adops/comments/htap5b/what_is_send_all_bids/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/podcastquiz) Know more about Viewability and their services (https://viewability.co.uk) Youtube Ads might not be as popular as its Facebook counterpart, but if you want to tap into a bigger, video-centric audience, now’s the time to dive in. On this insightful chat with Tom Breeze, CEO of Viewability, we cover so much gold about keyword targeting, strategies and tips on content creation, and how to tackle the platform differently and effectively. There’s so much value in this episode so don’t miss it! Episode Highlights: Look at Youtube ads from a different perspective [07:03] Strategies for promoting your podcast & getting exposure on Youtube [13:12] Lay the foundation of interest by knowing what people want [17:51] Things to consider when creating an ad for an episode [26:12] Using the A.D.U.C.A.T.E. System [27:02] The difference between Facebook & Youtube content (ads, consumption & lifespan) [37:51] Start creating ads for your best episodes - no need to take everything on! [40:40] The million dollar tip: How to tackle keyword targeting on Youtube [44:11] The ‘Custom Affinity Audience’ method [50:16] Google knows everything - utilise their suite of apps [51:51] Knowing the value (and metrics) of the podcast is key to its growth [54:38] Youtube or your website: Where should you direct your audience to? [59:46] Having an audio & video podcast alongside an organic Youtube channel [1:03:11] Modeling the ‘panel analysis format’ for deeper topic podcast episodes [1:06:57] About Our Guest: Tom Breeze is the Founder & CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international, personal and corporate brands. With a "Pay For Results" financial model, he oversees over $100k/day in ad spend. With a masters in Psychology, he is also a speaker and consultant, teaching businesses around the world how to advertise successfully on YouTube. Tom’s personal site: www.tombreeze.com If you enjoyed this episode, please don’t forget to subscribe, review, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Tom Breeze - the CEO of Viewability is a Master’s Degree-holder in Psychology. He has run several successful companies specializing in the field of video advertising. He was first heard speaking at a conference a few years ago. Everyone in the room was just so all-in on Facebook then and he was pushing very hard on YouTube. In this episode, he will talk about how you can harness the power of video marketing for your business, and how he grabbed the opportunity early, capitalized on it, and became the YouTube Ads guy we have today. Show Notes: How Tom Breeze got started with YouTube [1:20] Saving the reputation by Google AdWords [6:04] Scaling via YouTube advertising [9:19] Luck in taking the risk [12:45] Newbies or ruts [16:56] How bad do you want to succeed? [21:53] The recipe of a good ad [25:23] Get 3 heads in 2 minutes [31:25] Where to start [41:43] The YouTube Ads Guy [45:22] The biggest mistake [52:14]

For complete show notes and more please visit https://interviewsthatconvert.com/removing-risk-to-get-sale-tom-breeze-viewability

Ep. 51 - Viewability Can Be Too Viewable

Ep. 51 - Viewability Can Be Too Viewable

C3 Metrics' CEO Greg Collins knows: How to listen, build trust and set expectations. As the newly appointed CEO at C3 Metrics, Collins leads a team recently granted MRC Accreditation for Viewability and is now on track to be the first company granted attribution accreditation. Hear how he sees the market growing and why he made the move to attribution. Guest bio: Greg Collins joined as CEO in 2019 to accelerate growth, and scale C3’s software as a service business model. Greg’s 25-plus-year career in enterprise software & marketing services spans Price Waterhouse, DataSource, Open Secure Access, and Reynolds & Reynolds. His functional experience encompasses enterprise-level service delivery, planning, and complex corporate development. He’s developed and grown SaaS businesses from ideation through accelerated growth, external financing, servicing and selling to the world’s largest enterprises.   Most recently, Collins led strategy consulting at Cape Fear Advisors and has completed and integrated more than 70 M&A transactions throughout his career.   He received his BA in Economics from Williams College and his MBA from the University of Virginia’s Darden School.   Key takeaways: [1:26] I introduce today’s guest, Greg Collins, and invite him to walk us through his career, from business school to consulting to M&A to auto to analytics. [2:50] Right before the Internet took off, Greg was working at Reynolds & Reynolds. He shares what his responsibilities were and what he does today. [4:35] With the vast experience he has accumulated, Greg chances a guess at what the landscape of modern auto dealership could look like in 10 years. [7:36] Automotive was one of the first industries to take advantage of digital marketing. Greg explains the very good reasons why the adoption was so rapid as well as why they make such responsive clients! [12:01] Aside from automotive, Greg speaks to other well-suited industries to sell analytics to, including financial services and health care. He also shares how he was first exposed to attribution and multi-touch. [15:32] Greg gives some advice for buyers to build trust in their service providers when it comes to choosing a media-mix and using attribution. [17:21] Is more data always better? Greg weighs in and also touches on how to set expectations when deploying an attribution system. [23:05] The future of attribution is huge and closer than we expect. Greg touches on the growth and the challenges we can expect. [26:21] Greg shares something that he knows that no one else knows: the more he learns, the more he realizes he doesn’t know much about anything; it’s important to just listen. [27:19] I thank Greg for coming on the podcast and sharing so much of his experience.   Be sure to tune in for the next episode and thanks for listening!   Connect with our guest: Greg Collins at C3 Metrics   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s attribution problem.   Greenfield’s history of technology and marketing initiatives has served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as the publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily. Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument-rated pilot.   Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter

David Kaplan is an expert in digital customer acquisition and analytics who faced a major barrier -- what can be done about viewability and attribution.  He comes on the show to share how he came into attribution, what this has enabled him to do, and how he overcame the challenges of early adoption. David Kaplan started his career with the Tribune Company as a sysadmin for a joint venture with America Online. In the early nineties, David became Director of Special Projects for SportsLine, working on some of the earliest sports websites such as Shaq.com and the San-Francisco 49ers. As digital continued its growth, David built out affiliate, paid search and SEO programs for TicketsNow and Discover Financial. In 2009, David took on all digital media responsibilities for Peapod, including aggregating multiple lines of business and integrating a multi-touch attribution platform to become the single source of truth.   Key takeaways: [1:26] I introduce today’s guest, David Kaplan, and invite him to walk us through his career, from starting out as a self-taught developer to creating Shaq’s website to where he is today: Head of Digital Marketing at GrocerKey. [4:14] David speaks to the challenges of acquiring customers while he was at Peapod — Google Analytics taking credit for conversion where the people never even saw the ad, duplicates, etc. — and how he dealt with those before he found attribution. [6:57] David details the priorities he had when he began his search for an attribution partner, starting with viewability. [8:36] Today’s marketing environment is incredibly competitive and the COA is going up, so you definitely need to know what your money is doing! David also touches on the ramifications of customer blindness and resistance. [10:56] David shares his biggest marketing lessons as well as what his aha moment was, with regard to attribution and how he got Peapod to adopt this new technology. [15:23] Getting people to believe the numbers was in part about data warehouse matching but also education about a multi-touch process. [17:10] David explains why the first touch is so important in customer acquisition in non-brand search. [18:12] In 10 years, David predicts that anyone who is serious and can afford it will be doing attribution. [19:04] I thank David for coming on the podcast and sharing so much of his experience.   Be sure to tune in for the next episode and thanks for listening!   Connect with our guest: David Kaplan on LinkedIn   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s attribution problem.   Greenfield’s history of technology and marketing initiatives has served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as the publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily. Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument-rated pilot.   Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter

No começo de 2018 a World Federation of Advertisers (WFA) lançou um documento chamado Global Media Charter que consolidava as principais preocupações dos anunciantes em promover um melhor funcionamento do ecossistema de publicidade digital em 8 princípios críticos. O mercado de forma geral já entende quais são esses pontos críticos e sua importância, mas nesse Podcast você saberá mais sobre a parte prática, que é o principal território de atuação do IAB. Como a gente caminha de fato para a resolução dessas problemáticas?

In this episode I speak to the wonderful Tom Breeze from Viewability agency - a digital agency that specialise in YouTube advertising. I speak to Tom about why you should try out YouTube, what motivates people to buy on different platforms and how you can give it a go yourself. Grab Tom's book here: https://www.viewability.co.uk/book Keep the conversation going in my FREE group here: https://www.facebook.com/groups/AdsForSuccess

Advertising on YouTube and expecting high returns mean extra effort and capital. In this episode, Adam Lyons talks to Tom Breeze, the Founder and CEO of Viewability, who has revolutionized the YouTube advertising game. He has created a system where he not only runs someone's YouTube ads, but also pays for them so that he can control how fast they scale. He's so good at it that he is willing to put his own money behind it so that those advertisements grow and build faster than any other on social media. Learn more about Tom’s YouTube ad formula and be on your way to getting your ad online.

What is an ideal time for an advertisement to be exposed to an individual? In this episode we chat to Jessica Miles, Sales Director, ANZ at Integral Ad Science (an industry leader in verification and measurement) about viewability and new Australian benchmark data for “time in view” metrics. The new time data is showing strong results with viewable digital ads on desktop have an average exposure time just shy of 12 seconds and video ads having an average in view duration of 13.5 seconds. We move into the role creative plays in time metrics and how it can be used to shape strategy and investment. Viewability rates continue to increase driven by buy side demands and changes that sellers are making to meet those demands. We also talk fraud, Digital Out Of Home, Connected TV, the NZ market … basically we get an update from Jess on all things digital.See omnystudio.com/listener for privacy information.

Today on Just the Tips, I make the huge mistake of being outnumbered by Brits, and immediately lose control of the show. But luckily, our guest, Tom Breeze, is such an insightful guy that the episode turned out to be more bangers than mash. Tom is the founder and CEO of Viewability, a company specializing in YouTube advertising, boasting an impressive client list of international, personal and corporate brands. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. There are so many ways to leverage YouTube ads for your business that it can be daunting. Luckily, Tom is here to undaunt them for you. How did Tom get into YouTube ads? There are a lot of British things that happen in this episode of Just the Tips, but one story Tom tells about how he headed down the rabbit hole of YouTube ads was maybe the most British of them all. Tom had started dabbling in internet marketing for his own business, largely focusing on things like search engine optimization. And while the business was doing okay, he decided to make a video that potential clients could watch to learn about why they should work with him. He woke up the next day and saw that he’d had a lot more success overnight and thought, in that most British of ways, that something had gone wrong, and the data was bad. But in reality, he’d just discovered the power of YouTube ads. YouTube ads are not just for lead generation Tom notes that a lot of what users go to YouTube for is to learn something. Maybe it’s how to fix something wrong with their make and model of car, or maybe it’s how to lose weight, etc. But there is a huge user base of YouTube going there to learn every day. And so it’s no surprise that a lot of YouTube ads are designed to generate leads for educators. If you want to learn more about how to market your business, an ad promises, follow the link to download a PDF. But I asked him if you can do direct sales through YouTube and he told me about how you can go straight from an ad to an order page. If you’re new to YouTube ads, you have to listen to this week’s episode of Just the Tips. The different type of YouTube ads There are so many different types of ads that pop up when you watch a YouTube video, I had to ask Tom what the differences are and when you should use one over the other. He told us that the little banner ads you see pop up while watching a video are actually part of the Google display ad environment. But there are also bumper ads, the six-second ads you see before your video starts, but those are mostly for brand awareness, because there’s no link to click through to your site. Then there are the big, 20-second ads that a lot of big brands use. But what Tom says most businesses use are in-stream ads and discovery ads. Want to know more about those? Listen to this week’s Just the Tips. YouTube ads are a different marketing beast Tom broke down how to actually structure a solid ad, and it’s very counterintuitive for people use to common marketing principles. Tom says that within 30 seconds, you have to tell your audience that this is an ad, and there’s a call to action. You may lose viewers, but that’s okay, because the ones who stay are the ones who are going to click. It runs against the received wisdom of “sell them on a story first,” but Tom knows his stuff. If you’re interested in YouTube ads, Tom is offering tons of insights on how to make them work for you on this week’s episode of Just the Tips. Outline of This Episode [4:00] How Tom got started with YouTube [12:26] Are YouTube ads still unexplored territory? [17:55] Are YouTube ads just for lead-gen, or can you sell directly? [20:42] The different type of YouTube ads [26:00] How to structure an ad [35:58] How to connect with Tom Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Resources Mentioned Viewability Viewability the book Connect With James and Dean James P. Friel: AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

Tom Breeze is the founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a “Pay For Results” financial model, Viewability and partners are now one of the world’s leading performance-based YouTube Advertising company. Tom is also a speaker, author and consultant, […] The post CL205: The Psychology Of YouTube Advertising – Interview with Tom Breeze appeared first on James Taylor.

Tom Breeze, CEO of Viewability and author of “Viewability: Harness the Power of YouTube Ads and Be There for Your Customer — When It Really Counts” tells us how to advertise on YouTube the right way.GUEST: Tom Breeze of ViewabilitySUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.CO-PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Tom Breeze, CEO of Viewability and author of “Viewability: Harness the Power of YouTube Ads and Be There for Your Customer — When It Really Counts” tells us how to advertise on YouTube the right way.GUEST: Tom Breeze of ViewabilitySUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.CO-PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze Looking to make a video for his psychology practice’s website, Tom Breeze borrowed his parent’s camcorder. Over a hundred takes later he nailed it. Tom started out helping his clients manage their nerves while public speaking, then they were also asking him to produce their videos. He decided to form his own ad agency to promote clients with his videos. That quickly turned into his full-time career. Six years ago SEO changed and Tom started to see all his client’s revenue drop, so he went back to what he knew. He turned his videos into video ads on YouTube and salvaged his business. Now he’s CEO of Viewability, the highest spending for performance ad agency on YouTube. Join the guys as Tom gives them a crash course in how to make the perfect video ad for your audience, getting YouTube’s AI to work for you, and which ad strategy is best for your video. Round out this week’s episode by listening to more YouTube strategy with John Belcher and the power of video ads with Dennis Yu. You have to build a whole campaign around one video, not build a campaign and see what video fits.”- Tom Breeze Some Topics We Discussed Include: YouTube is the lowest hanging fruit of any ad platform Why CPA is the best relationship to scale with your clients How to run your ads to make YouTube’s AI work for you Feed the Pixel! When it’s time to turn off all targeting for an ad campaign Keeping it simple by keeping it relevant The pitfalls when marrying an ad agency with a video company Discovery or Instream? There’s a right one for your video Making sure your audience know it’s an ad, plus a great experience Every business needs to distill their offer into a 3 step formula Why the first 5 seconds of a video are most critical ADUCATE: The 7 step process to make a perfect video Your ads need proof of concept before high production Contact Tom Breeze: Check out Tom’s agency: Viewability Watch his YouTube Channel Or connect on Twitter References and Links Mentioned: Viewability by Tom Breeze Confessions of an Advertising Man by David Ogilvy Scientific Advertising by Claude Hopkins Made to Stick by Chip Heath and Dan Heath The Pumpkin Plan by Mike Michalowicz Clockwork by Mike Michalowicz John Belcher - YouTube Ad Strategies From Someone Who Worked At Google Dennis Yu - How To Build A Recognizable Brand Using $1 Ads Ready to map out your own ad strategy and see if YouTube is right for you? Check into the Advisory for direction.

If you’re a business owner, you’ve probably realized that there is a massive audience on YouTube and a lot of them are ready to engage with you and potentially buy your products. All ... The post Viewability: Tom Breeze appeared first on Author Hour.

YouTube is the second most popular search engine after Google. If you’re advertising anywhere online and you’re not advertising on YouTube, you are missing the boat. This episode number 155 is a deep dive into YouTube Advertising best practices. Our guest on this episode is Tom Breeze. We’ve covered this topic before. All the way back in Episode 32, we had Tommie Powers also known as Tommie Traffic talking about how he built an eight-figure empire off of YouTube advertising. It’s a great episode. In this episode with Tom Breeze, who is an agency owner that specializes in YouTube advertising, it’s a wholly different perspective and I think you’re going to enjoy it. Tom Breeze is the Founder and CEO of Viewability, which specialized in YouTube advertising and boasts an impressive client list of international personal and corporate brands. With a pay for performance financial model, Viewability and partners are now the world’s largest performance-based YouTube advertising company. Tom is also a speaker, author and consultant teaching businesses around the world how to advertise successfully on YouTube.

What are the newest, most exciting developments that can power up your YouTube ad campaign? Tom Breeze returns to SuperFastBusiness to share what he knows.

How can your agency create compelling YouTube ads? How can you get the most ROI from YouTube ads? YouTube ads are a strange beast, and the creative landscape of YouTube is continually shifting. But, if you stick to your buyer's persona and chase your ideal customer, YouTube ads can help grow your agency fast. In this episode, we'll cover: Why you may need 2 YouTube channels. The difference between YouTube and Facebook ads. 3 steps for making better YouTube ads. Why 5 seconds could make-or-break your ad. #1 most important tip for the future of YouTube ads. Today, I talked with Tom Breeze (A.K.A the king of YouTube ads) who runs Viewability — the highest spending performance campaign agency on YouTube! Tom has been on the podcast before, and he dropped some great insight into performance-based models. I urge you to check out that episode if you haven't already; it's one of my favorites. Tom went over some of the most critical YouTube ad strategies, and how he and his agency position YouTube ads that engage and convert. Let's dive right in! Why You May Need 2 YouTube Channels Tom talked about splitting your organic YouTube channel and your Ad-based YouTube channel. That may seem strange at first, but, since both require different things for success, splitting them up actually makes a bunch of sense. When you're releasing videos on your organic channel, you want to have a ton of views and engagement (subscribers, comments, shares, etc.) to help boost your channels ranking on the YouTube algorithm. When you're running ads, you want views, but you aren't going to have a lot of engagement (and you probably don't want a lot of engagement.) That's where a second channel comes in useful. Splitting them up gives you the freedom to chase different metrics on each account without risking tanking your YouTube rankings on either of them. The Difference Between YouTube and Facebook Ads Tom laid out the main difference between YouTube and other ad types. On YouTube, you already have your viewers attention. They're already there to view and buy. Facebook, TV, Instagram, and other creative outlets all require you to be entertaining and engaging enough to grab the viewers attention. On YouTube, you don't want ads that are too entertaining. When you do pre-roll ads (those ads that you can skip after watching 5 seconds before the video you actually wanted to watch), you only pay if the viewer watches 30 seconds of the ad. You don't want anyone except potential buyers to watch the entire ad because you'll waste ad spend. You'll end up paying for people who aren't your ideal clients and don't fit into your buyer's persona. 3 Steps for Making Better YouTube Ads YouTube ads can be annoying. There, I said it. So, when it comes to creating ads that are going to nurture customers down your funnel, you have to use a little finesse. Tom shared some of his agency's biggest tips on how to chase those critical customers without wasting money and people's time. You want to disqualify people in the first 30 seconds of your ad. You have to pay for pre-roll ads once it hits the 30-second mark. Make sure only your ideal customers get to that point in the ad. Create different ads for each pain point your audience experiences. For example, let's say you run a social media marketing company. You will want to create an ad that targets companies looking for help running their Instagram accounts. At the same time, you'll want to run ads targeting companies looking for help with social media metrics on Facebook. If you create ads for each service, you'll be hyper-targeting people who need your service, so you'll only be paying for prime leads. Don't be too engaging! I know, everyone ever has told you that all your ads need to be engaging all-of-the-time, but, when it comes to YouTube, engaging ads are going to waste your money and people's time. Don't let people get all the way through the ad because you blew your budget to make a hilarious creative. Be engaging in a way that appeals to your ideal customer, not to everyone. Remember, you already have their attention — you don't need to fight for it. Why 5 Seconds Could Make-or-Break Your Ad Here's a prime tip for all of you. Adding an extra 5 seconds to the end of your ad can make-or-break your CTA. Tom recalls watching a Monday.com ad on YouTube that was engaging and appealed to him, but the ad ended before he could click the CTA. Tom's company has been having major success testing a countdown timer at the end of the ad. This way, customers have time to click that CTA and it adds a sense of urgency. You have to remember that video ads aren't like landing pages. People only have a certain amount of time to click the CTA — give them an adequate amount of time to click it. #1 Most Important Tip for the Future of YouTube Ads The future of YouTube ads lies in AI metrics. You want to keep an eye on your conversion pixel. Gather as much information as possible on each ad you're running. You want to give the Google AI monster as much food as possible. The more Google knows about your ad and the people consuming it, the better it's going to get at targeting your ad to the right customers. Data has become the king of marketing — we all know that. The future of YouTube ad targeting (and ad targeting in general) is going to be reliant on AIs consuming as much data as possible. For those of you that want to get ahold of some more great YouTube insights from Tom, he's written a book called Viewability where he breaks down some of his agencies time-tested strategies and tips — like how to find selling moments and capitalize on different customer types. Ready to Grow Your Agency, but Not Ready to Hire? Hiring freelancers can be frustrating. You post your job, wade through hundreds of proposals, and hire a few before you find the right fit. You want to scale your agency by outsourcing, but wonder if this dreadful process is worth it. That's where Freeeup is different. Instead of wading through freelancers yourself, FreeeUp does all that for you. They have a network of the top 1% of freelancers, so everyone you hire is top notch. Depending on what you need, FreeeUp connects you with a freelancer who can make it happen. And just for Smart Agency Master Class listeners, create a Freeeup account and enter code "JSwenk50" for $50 off.

Tom Breeze of Viewability, is a specialist in YouTube advertising. He shares his experiences in combining creativity and promotional skills with the essentials of HIT and describes how it is shaped his path to success. The British accent...it says something to many North American English speakers doesn't it! I loved chatting with Tom and hearing how he has literally cracked the code on YouTube, hard to imagine this small agency is spending more add spend on YouTube than any other on the planet. Check out one of their most successful campaigns here. (A WHOPPING 166 MILLION views) Join us in a candid, informative and very British conversation! www.viewability.co.uk REMEMBER: When you join my group consulting program here, you get the bonus round of my guests going live in the group on the day I interview them, if you are not in the group, you need to wait weeks until the show goes live. If you have not done it yet, grab your FREE guide Right here! “8 WAYS TO GENERATE IMMEDIATE IMPACT REVENUE”

Join Ian and YouTube Ads expert & CEO of Viewability, Tom Breeze, on this episode of the Garlic Marketing Show as they explore the mechanics behind Google’s AI and discuss how to create the PERFECT YouTube ad and find your PERFECT audience. Tom is telling us how to dominate YouTube ads with the right videos at the right time for the right customers. Oh, and he has a British accent, so that’s always a plus. Learn your customers’ INTENT and find your customers’ sweet spot with YouTube ads and Tom Breeze.What You’ll Learn:Customer INTENT vs. attentHow powerful relevancy isGoogle’s AI and machineryHow to create the perfect YouTube adFacebook ads vs. YouTube ads See acast.com/privacy for privacy and opt-out information.

Vad är viewability? Erik, Ooyala o David, NENT förklarar vad viewability är och hur vi kommer mäta i framtiden.

This is part two of a two part episode on Youtube Advertising for Ecommerce. If you haven’t listened to the first episode in the series, I would start there. If you have listened to the first episode, I hope you enjoy the 2nd part of my conversation with Tom Breeze of Viewability. We get into the details of who should be using Youtube Ads (and who shouldn’t), the difference between advertising on FB and Youtube, a discussion about creative, and a lot more. I call this a 101 episode because I intend it to help you go from knowing nothing about them to understanding whether or not they would work for your business. Enjoy part two of this very informative episode! Episode Highlights 1:47 Telling your brand story on Youtube and how to get it right. 5:29 What level of quality your video needs to be successful on Youtube. 9:48 How much you should budget for testing Youtube ads and where to find the easy wins. 12:42 How Google will, fairly quickly, start to tell you where to find your converting audiences. 14:13 Want Youtube ad inspiration? Here are the brand's Tom thinks are doing it right with their ads. 16:25 Here is Tom's cascading video strategy & why it converts and also keeps users from getting video fatigue. Links and Resources Viewability Tom Breeze Brand Growth Experts Foxwell Digital Become a Member If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

For the last few months, I’ve been getting a lot of emails asking about Youtube Advertising. And for good reason. Andrew and I spend a lot of time talking about what’s working on FB and IG and email, but very little time talking about Youtube Ads. It’s not because I’m holding out on you. Frankly, it’s because I don’t know a lot about them. I’ve never run Youtube Ads and have always thought of them as a bit of a black block. To remedy that, I brought a best-in-class guest (Tom Breeze of Viewability) on the show to explain how you can use them to grow your business. We get into the details of who should be using them (and who shouldn’t), the difference between advertising on FB and Youtube, a discussion about creative, and a lot more. This a 101 episode because it will help you go from knowing nothing about them to understanding whether or not they would work for your business. Enjoy part one of this very informative episode! Episode Highlights 5:31 Why you should be paying attention to Youtube ads now. 7:53 Not quite sure of the placements and ad types on Youtube? Here are your best  options. 11:14 The big difference between Facebook & Youtube audiences: why Youtube says their viewers are "leaning In" and looking to buy. 11:52 The 4 reasons people go to Youtube and how you can leverage this to connect with your audience. 15:13 How to tell if Youtube ads will work for you and your business 19:33 How Google develops what they call similar audiences to automatically help you find your audience 26:02 Why Youtube ads can be a great way to remarket to your other social traffic to give an omni present feel to your brand. 28:17 The importance of your brand story and how it is peril to a successful Youtube (or any) ad campaign. Links and Resources Viewability Tom Breeze Brand Growth Experts Foxwell Digital Become a Member If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

The El Toro Podcast team interviews Co-Founder Sean Stafford in the second episode. Discussions include the history of El Toro, domaining, advertising technology, and viewability!

The Australian Digital Advertising Practices are a new initiative from three industry bodies (the IAB, MFA and AANA) coordinating a working group of advertisers, media agencies and publishers. The aim is to restore trust and increase credibility across all parties involved in digital advertising. The practices include five key areas: digital transparency; viewability; brand safety; ad fraud; and data transparency. IAB's Gai Le Roy talks to MFA CEO Sophie Madden and AANA CEO John Broome, about key aspects of the practices, why they were developed and what they seek to achieve.See omnystudio.com/listener for privacy information.

Episode 5 of Tastemaker Conversations features one of Tastemaker Conference's incredible sponsors, Mediavine. In this episode, Susie and Todd of Hey Grill, Hey interview Amber Bracegirdle who is a co-founder of Mediavine. Amber will be presenting at Tastemaker Conference on the topic of viewability and how that relates to SEO and advertising. During this episode we dig into what the phrase "viewability" actually means, and how it can best serve blogs and websites who have ads placed on their sites, to increase revenue. Mediavine is our amazing Wifi Sponsor at Tastemaker Conference 2018. Amber will be there to answer all your questions, so you can get to know their brand and how they can help you grow and monetize your blog. Find out more information at their website:  https://www.mediavine.com Tickets to Tastemaker Conference are going fast, but are still available! Purchase your tickets now, here: bit.ly/tastemakerconftickets SaveSave SaveSave SaveSave

Dan Robins has a long resume in digital and recently moved to the publisher side as Head of Programmatic & Data for Spotify.  We talk to Dan about Digital Audio and the role of Data and Measurement, as well as audio Creative assets, campaign planning and Audio Programmatic.See omnystudio.com/listener for privacy information.

As you know, we are huge fans of YouTube ads.  At OMG Commerce we run a lot of Shoppable TrueView campaigns - the joining of YouTube and Google Shopping (for more info on Shoppable TrueView check out Episode 10).     Tom is the CEO of Viewability and a master of YouTube ads.  He's built very profitable campaigns for marketing gurus like Neil Patel, Frank Kern, Amy Porterfield, and Brendan Burchard.  Frank even mentioned that his YouTube campaigns are working better than Facebook right now.   I specifically wanted to dig in and ask Tom about his unique approach to YouTube.  Here's a glimpse of what we cover in this episode: - How to key in on the right targeting for your YouTube ads. - What makes for great ads that convert (it's not as complex as you think) - How performance psychology impacts public speaking and YouTube ads - Finding moments where prospects are most open to your message - How to measure for success - Plus more!

Show Notes In today’s deep dive format show, you will have the pleasure of eavesdropping on Tom Breeze who is an authority when it comes to YouTube Advertising and Marketing. Tom owns one of the biggest agencies in the world, “Viewability” and has a slew of marketing royalty clients, that reach out to him to get outstanding results, using his scientific wizardry. If you’ve ever wanted to use video to increase your leads, sales and branding – press play now because you can earn a lot of the green stuff using his proven methods. Here’s a tiny drop of info you’re gonna get; How to use simple psychology to keep people glued to your YouTube videos Discover how Tom was using video before the days of YouTube to increase conversions build his email list by 300% (way before video became a staple part of the marketing landscape) Learn the 5 laws of YouTube advertising to produce monster results (Knowing the laws will make your ads super effective and the best part you don’t need any expensive equipment…) Do you know the 22 second sweet spot of Video Marketing? Tom spills the beans on one of his Trade Secrets, which will give you a major advantage if you’re using videos to generate sales Tom share his #No1 Tip for running an efficient campaign, if you have a limited budget this strategy is simply ingenious and totally compliant with YouTube t&c’s . (No trickery) (At the 19 mins mark) Tom discloses another neat tactic on YouTube where your competitors assist you with getting more sales, this will save you time and money figuring out where to place your ads on YouTube. Tom sheds light on the ad types you must avoid like bubonic plague if you want outstanding results using the YouTube platform. Recommended Resource https://www.viewability.co.uk/ How To Connect Web: http://tombreeze.com Linkedin: https://www.linkedin.com/in/tombreeze/

Apply for My DNA Coach's Academy by clicking here -   CLICK here to watch the video interview with Tom Tom Breeze is the founder of the video advertising agency, Viewability, building thousands of video ad campaigns for clients from many industries across the world, testing and tracking all of the results. Tom also educates business owners and marketing teams at TomBreeze.com with the goal to inspire more marketers to get into, build and optimize video ads. Links & Resources: TomBreeze.com DigitalMarketer.com Viewability Tom on Facebook Tom on Twitter

Are you earning ad revenue from your blog? If you are then today's show is a must-listen. If you're not currently but you hope to soon, then today's show is still a must-listen! But even if you just love a good conversation today is still in that must-listen category because we've got Amber Bracegirdle back on the show. Today we're talking about Viewability Factors for Food Bloggers, but it's also a great conversation about food blogging in general as well.

Tom Breeze on Youtube Marketing - Are You Getting the Most Out of Your Youtube Advertising? - Part 2 of 2   Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes Viewability.co.uk www.CallAshRoy.com www.Youtube.com/ProductiveInsights www.ProductiveInsights.com/132 www.ProductiveInsights.com/133 Related Episodes: 016. How To Use Video Marketing To Really Grow Your Business with Ryan Spanger 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around 132. Tom Breeze on How To Use Marketing Videos to Grow Your Business – Part 1 of 2 Key Points and Insights 2:42 - Two main jobs of Youtube advertisers: Motivate people to make a decision and Lower the friction to access 10:35 - Why it's important to understand the keywords that people use 14:43 - Benefits Youtube advertising offers over Facebook and Google advertising? 17:56 - How more more economical is YouTube advertising as compared to Facebook and Google advertising? 20:56 - Common mistakes people make when it comes to Youtube advertising and how to overcome them 24:52 - Action steps to get started with your Youtube advertising campaign? Key takeaways around Video Advertising Understand your customers. Find the right content. Get clear on your targeting. Decide on your keywords. Ensure your video and your offer resonates with your keywords. Track your campaign.  

Would you like to know how to create the perfect 3 minute video advert to promote your business online? In this episode of Escape The Rat Race Radio I’m speaking with Tom Breeze. Tom is a leading video advertising expert. He’s an entrepreneur, speaker, author, founder of video advertising agency Viewability and creator of Ad School. If you are interested in harnessing the power of video advertising for your business, you’re going to love this episode!   In this episode you’ll learn… How Tom has attracted some of the world’s leading entrepreneurs to work with him by using a cost per acquisition model in his business Why the 1-2-1 coaching model is restrictive and not the best use of your time How Tom ‘accidentally’ got into video advertising after recording a video for his own coaching website and noticed a 3X increase in his conversion rates The importance of focusing on ‘one thing’ that you are really good at, that you really enjoy doing….and that will pay you Why saying no to opportunities is an important skill you need to learn Why you don’t necessarily need to have a clarity of your vision from day one of setting out on your entrepreneurial journey Why having a mentor who can guide you along your entrepreneurial journey is so important Why content marketing, social media and SEO is good, but there is no direct sell there like there is with paid advertising Why Tom’s top advice to new business owners is to put a budget together, create the best ad campaign that you can, and start advertising Why Tom only recommends that you look into Youtube Marketing if your potential customers are going to youtube to type in keywords such as ‘How To..’ or looking for reviews about your chosen niche product or service The 4 ‘C’s that Tom recommends you follow to create your perfect video advert Why Tom believes that paid advertising is getting stronger and stronger and will become more tailored to the individual   Quotes: ‘If you find you’re really good at one thing, I’d almost say to the detriment of everything else, let everything else just slide away and become the master of that one thing’ ‘It’s always about team, and making sure that you build the right team around you’ ‘By learning how to say ‘no’ to opportunities, it allows you to say ‘yes’ to the right ones’ ‘When you’re running an entrepreneurial business and you’re online, it’s much more dynamic and easier to make changes quickly’ ‘I don’t think I’ve made a decision in the last year that was inside my comfort zone’ ‘If I was to go into business again and start up, I would want to make sure it could work straight through advertising’ ‘I would say that advertising is the fastest way to know if what you’ve got is going to work or not’ ‘If you can’t get people to download your ebook or register for your webinar through paid advertising, I think you’re going to struggle in your business’ ‘Say to yourself; ‘we’re going to run ad’s on this, and we’re going to make sure those ad’s turn into profit.’ Once you can do that, you’ve got a business. Before that, you’ve got a hobby & a hope’ ‘Learn the strategies of how to sell in your business, and it doesn’t matter what platform comes along...you’ve just got to beat the competition’ ‘Paid advertising is a model that works for everybody, so it’s hard to think that it won’t work into the future’ Links & Resources mentioned in this episode: Essentialism [book] - Greg McEwan Tom Breeze Youtube Video Advertising Online Course Tom Breeze Facebook Video Advertising Online Course #ETRR Private Facebook Group [#ETRR Monthly Meetup London} Guest Speaker HIghlight Videos   GUEST DETAILS: Tom Breeze Website Viewability (Tom’s Advertising Agency) Tom Breeze Facebook Page Thanks for listening! Thanks so much for joining us this week. Have some feedback you would like to share? Send us a message And if you can spare two minutes, we’d love for you to leave us a review on iTunes  

Join the debate on viewability with Ben Sharp, VP and Managing Director Asia Pacific, AdRoll, James Diamond, the Managing Director of Integral Ad Science, Leah Daly, the founder of Cherry Media Group and Imran Masood, the Country Manager of Sizmek.

The viewability debate has bubbled and blistered in the backrooms of industry association interest groups. This week it bursts back to the surface in Which-50's second podcast. We thought the debate was settled. We were so wrong. Join Which-50's editor-in-chief, Andrew Birmingham, in his discussion with: Ben Sharp - VP and MD APAC - AdRoll Imran Masood - Country manager - Sizmek Leah Daly - Founder - Cherry Media Group James Diamond - Managing director ANZ - Integral Ad Science The Which-50 Podcast is brought to you by ADMA as part of its Brightest Minds series which brings together thought leaders from the world of media, marketing, advertising, and analytics.

Tom Breeze is the CEO of Viewability, an international video advertising agency. With clients such as Frank Kern, Neil Patel, Brendon Burchard, Andy Jenkins, Amy Porterfield and many other international brands across many industries, Tom has built thousands of successful advertising campaigns, testing and tracking all the results.  During todays show you will learn why you should be advertising on You Tube and exactly how you can do it - even without a huge budget! 

This weeks show features two guests, Kate Golden from Newtown Athletic Club and Steve Jensen from Impact Training Corporation.  Kate is the director of People and Fitness Operations for the Newtown Athletic Club, a 250,000 square foot individually owned Lifestyle Facility. She overseas all fitness and wellness operations for the club and was named as one of the 2017 IHRSA Rising Stars.  Kate shares her experience on leadership behaviours that are needed to manage people, advice for new managers getting to know their team and how to set up your PT department for success Steve Jensen from Impact Training Corporation gives us advice and an action plan on how to implement ideas we learn at training, on courses and at conferences.     

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.   Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads. The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)… In Today’s Episode You’ll Learn: The mindset needed for successfully advertising with YouTube ads Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube The different types of YouTube ad campaigns you have available and how to use each to get the best results How to best setup your YouTube ad campaigns And a lot more... And make sure to tune-in next week when we have Part II, where we dive into: What kind of video ad quality is best for different types of businesses How long your YouTube video ad should be The anatomy of a high converting YouTube ad, including what to say What kind of landing pages are converting best right now What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales Want My Help with Your Facebook Ads Strategy? If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego. This is my FBA Live event which is limited to just 40 people. FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business. This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.   My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign. You’re going to walk away from the event with stuff DONE… the RIGHT way. We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot. At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more… You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you. To learn more and secure your spot, go to rickmulready.com/live.

In this episode Timothy Whitfield and Willie Pang interview Steve Doyle, Chief Commercial Officer at InSkin Media. We discuss IPO vs Private Equity, Viewability and Engagement in High Impact Creative Units, Moving into Programmatic offerings. Client Side (JavaScript) vs Server Side technology, and much more.

Do you want to start a successful Youtube ad campaign but don't know where to start? The first thing you need to understand is the situation and mindset of your customer. This week I talk with Tom Breeze, a true Youtube expert and CEO of Viewability. After listening to this episode you will have everything you need to start a winning Youtube ad strategy. What you'll learn: Why you can't run the same ad on Youtube and Facebook The difference between attention and intention How to understand the mindset of your customers See acast.com/privacy for privacy and opt-out information.

In this week’s podcast, we sat down to talk to Tom Breeze, founder of Viewability and unofficial King of Youtube, to hear what he has to say about his exciting area of expertise, video advertising. Since Viewability’s launch, Tom’s created over 1,700 successful video ad campaigns--and he knows they’ve been successful because he tracks the results his clients get with his service. Tom’s advertising method combines art and science to create engaging, effective ads the convert customers; Tom’s conversion rates jumped from 7% to 22% after he added video. Viewability’s unique business model includes a “pilot campaign” that he puts together with potential clients to test the campaign’s effectiveness and show businesses just what’s possible with a targeted video campaign. Tom teaches a video advertising masterclass, using his experience to coach business owners toward their success. He also uses his platform to educate marketing pros on why they too need a video ad campaign and grow the genre as a whole. We’ve been looking forward to making this episode for a long time. For full show notes, head on over to http://stageonestartup.com/ep017-tombreeze/

NAB Show 2016 Advanced Advertising Pavilion : THE BUSINESS OF ADTECH

The Business of Content at the NAB Show will bring together the key advertising technologies and content leaders to build a true multi-screen content environment, allowing broadcasters, digital publishers, and online influencers to leverage new forms of media, monetization and audiences behaviors to drive towards business goals

Dina annonser syns inte och det är ett problem. Lyssna på veckans avsnitt där vi diskuterar hur annonsörer och publicister kan komma överens om synligheten av annonser digitalt. Det och mycket annat tar vi reda på i Digitala medie-podden där Damon Razazi, digitalstrateg på mediabyrån Mindshare, dyker ned i det digitala medielandskapet tillsammans med en gäst. I detta avsnittet gästas podden av Dilem Guler, Affärschef på Bonnier News Sales. Podden görs i samarbete med Dagens Media.

Tom Breeze has made it his duty to educate people on the massive potential of YouTube advertising. He was inspired to spread the word after the roaring success of a video advert he created for his previous therapy/self-help business. Having never done video advertising before, he uploaded his own advert to his site, and was amazed to see his lead conversion rate go up from 7% to 22%. Since then he has created over 1,700 video ad campaigns and has analysed the data from every single one of them, so he certainly knows what he’s talking about! You really must listen to it, but if you’re still not persuaded, here is a sneak preview of some of his best advice: ** Video doesn’t have to be complicated, in fact sometimes the opposite is better. An honest and down-to-earth description of why something is good can be a lot more effective than a contrived sales pitch. ** Don’t forget, YouTube is not merely an entertainment resource. More people than you think are researching products/services on YouTube. ** It’s always the ‘right time’ for the buyer on YouTube, because they’ve just proven they’re keen by typing in a particular search term. ** When you’re starting out it’s best if you create a campaign that can quickly turn leads in to sales. A long lead time between initial traffic and the possibility of buying will make it very hard for you to measure your progress effectively.   Think of YouTube as a place where people go window shopping, but a place where there still are not all that many shops.  Youtube advertising is so often overlooked in the marketing mix, so there is a great opportunity to make a real impact. In this episode of Business Brain Food you will learn: ** The ‘four p’ formula ** What an Indisplay ad is ** How to use key phrases to your advantage in YouTube searches ** The most effective use of skippable, pre-roll ads ** The optimum length of video ads   Resources mentioned in this episode: ** Leave feedback on this podcast and receive a free business coaching CD from Ben.  Winners are also entered into a draw for a DVD pack worth 500 AUD.  Email screenshot of your feedback to: ben@actioncoachanz.com ** Tom Breeze’s personal website (http://www.tombreeze.com) ** Tom’s Agency, Viewability (http://viewability.co.uk/) ** One-on-one 90-minute business assessment with Ben (http://www.businessassessment.com.au) ** Facebook (www.facebook.com/businessbrainfood) ** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood) ** Twitter (https://twitter.com/bfewtrell) ** ActionCOACH (http://actioncoachanz.com/itunes) ** ActionCOACH (http://actioncoachanz.com/stitcher)   Remember, Tom has done 1,700+ campaigns in his time, so if he says there’s a gap in the market that can be exploited on Youtube, you should believe him!  Don’t think that you don’t need video advertising, and don’t think that it’s going to be too much hassle to pull it off.  Get cracking with it today! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

In Part Three of this 3-part series on YouTube advertising, Tom Breeze, founder of Viewability, covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising. Press and hold link to visit the page Show Page Notes

Viewability continues to be a hot topic in the advertising industry - in part because the industry is having trouble defining it and verifying it. Peggy Anne Salz and Shahab Zargari discuss mobile visibility with the Director of Marketing @ The Mobile Majority Matthew Russo.

In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising.  He’s the founder of YouTube advertising agency called Viewability.  And his specialty is crushing YouTube ads for small businesses. He shares the 4 most critical things you need to have right if you want to succeed with YouTube ads.  He also talks about how to get free traffic to your landing page and breaks down the anatomy of a highly performing YouTube ad, we’re talking down to the second. In this episode you'll learn the 4 things you need to have absolutely nailed if you want to succeed with YouTube ads. You'll Learn: [Video] How to get in front of the right people at the right time Convert landing pages with a great offer The difference between In-Display and In-Stream How to get free traffic to your landing page Why you don’t want to be too engaging in your video ad How to create videos for free that can tell you exactly which target audiences work best for your offer Proven Script That You Can Use to Generate Leads When using In-Stream, you don't pay for your ad until someone watches past 30 seconds.  So here's a strategy that works really well: First of all, create a video that finishes at around 25 seconds, then go quiet for 5 seconds while pointing people to your call-to-action button. After 30 seconds, go back into a sales pitch because at that point you’re paying for the view anyway. Finish the video at 40-45 seconds. Tip: Here’s a great way to start out your video: "Hey did you know…" "Effective advertising is all about the right message to the right people at the right time.  With YouTube ads, it’s always the right time"