Tutoring the World with Sarah Capewell

In this insightful episode of Tutoring the World, we're joined by two powerhouse professionals in the international education space—Susan Fang, founder of UK Guardianship, and Sarah Kershaw, director of The September Consultancy. We dive into the critical role of building strong, trust-based relationships with education agents, and how those connections can lead to better student outcomes and business growth. From communication pitfalls to aligning expectations, Susan and Sarah share their first-hand experience of what makes agent relationships work—and where things can go wrong. Expect practical tips on: Establishing and maintaining meaningful agent partnerships Navigating cultural expectations and communication styles Turning initial conversations into long-term collaboration What agents really look for in a tutor or consultancy service Whether you're new to the international education space or ready to grow your agency network, this episode will help you strengthen your approach to agent engagement—from first contact to successful conversion.

In this episode of Tutoring the World, we're joined by Pascaline Thompson, a seasoned educational consultant with over a decade of experience in the UK's independent education sector. A postgraduate of UCL London and fluent in English, French, and Spanish, Pascaline has been instrumental in guiding expatriate families from France, Spain, and Belgium through the intricacies of the UK's private schooling system. ​ Pascaline shares her journey as a trusted advisor for families seeking the best educational opportunities for their children. As a mother of three teenagers educated in the independent sector, she offers a unique perspective on the challenges parents face when choosing the right school.​ We delve into her insights on the balance of academic excellence, sports, and pastoral care in UK independent schools, and her passion for helping families find the perfect educational match.  Whether you're a parent exploring schooling options or an educator interested in international education consultancy, this episode offers valuable insights into the UK's private education landscape.​ Connect with Pascaline on Instagram: @pascalinethompson​ Learn more about her services: pascalinethompson.com​ Tune in to gain a deeper understanding of navigating the UK's independent education system.   Find out more about Aster Academy: https://www.aster.academy/​

In this inspiring episode of Tutoring The World, we dive deep into Lucy Spencer's transformative journey from a disillusioned classroom teacher to the founder of Proper Education Boutique, a pioneering tutoring company working with ultra-high-net-worth families and international clients. Lucy shares her raw and honest story of transitioning from traditional education to creating a flexible, personalised tutoring approach. She reveals how she went from charging £15 per hour to building a successful business that was eventually acquired by the E-Teach group, all while maintaining her core mission of empowering students. Key Highlights: The realities of leaving classroom teaching and starting a tutoring business Insights into working with ultra-high-net-worth families and family offices The importance of global citizenship and holistic education Practical advice for entrepreneurs on business growth and mindset Listeners will be inspired by Lucy's core philosophy of trial and error, self-awareness, and continuous questioning. Whether you're an educator, tutor, or aspiring entrepreneur, this episode offers valuable insights into creating a meaningful educational business that goes beyond traditional boundaries.   To find out more about Aster Academy visit: https://www.aster.academy/ To find out more about Lucy Spencer visit: https://www.linkedin.com/in/privatetutor/

In this episode we look at the importance of social proof, and my top tips for pricing, marketing and story-telling. We'll look at how charging more, is actually the best way to get new clients. 

Today I'm joined by Elise Conlon, Director of Admission, International and Domestic at private boarding school Moreton Hall in the Shropshire countryside. We talk about what it's really like in a UK boarding school for students whether attending as a UK resident or internationally. 

What's your unique selling point?   In this week's episode we talk about using storytelling to build an authentic brand. Showing your clients the person behind the service gives a glimpse of your passion and encourages trust, emption and engagement.   Take a look at WHY you need. to use storytelling to promote your brand and HOW you should do it in the right way.

Having a robust marketing strategy for your international tutoring business is essential if you want to succeed. In this week's episode Sarah explores the best marketing practices to use to ensure you reach your ideal audience.    Don't make the mistake of diving in without fully understanding where your audience will be looking. 

In this weeks episode Sarah dives into 2 essential concepts for working successfully in the Chinese market: Relationship building and mutual respect. 2025 Is the year of the snake and acknowledging this can make a positive impression. Grab a coffee and let's take a look at how we can navigate these concepts with ease

In this episode, Sarah explores the common questions Chinese families ask when selecting UK boarding schools for their children, the appeal of single-sex education, academic excellence, and cultural expectations. Learn about the critical factors that influence their decisions, from academic track records to extracurricular activities, and how tutors can support students during this important transition. Please Follow or Subscribe so you're notified as soon as new episodes become available.  Find out how Aster Academy can help your tutoring business break in to the international market: https://www.aster.academy/   More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. We've spoken previously about how important International Agents are to your tutoring business.  During this episode Sarah discusses 3 BIG TIPS to help you build rapport with, and be attractive to top international agents.  Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. In this episode, Sarah is joined by Sumantha McMahon, she's built a great brand on LinkedIn and today she shares some of her secrets and why you should NOT slack on LinkedIn. Connect with Sumantha: https://www.linkedin.com/in/sumanthamcmahon/?originalSubdomain=uk Get the tools to start working the international market: Join The Global Tutors' Collective here: https://www.aster.academy/gtc-september-offer Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. In this episode, Sarah talks about the importance of referrals. They are so important because when you meet a family you've been referred to, they already know how great you are! Get the tools to start working the international market: Join The Global Tutors' Collective here: https://www.aster.academy/gtc-september-offer Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. In this episode, Sarah provides tips to kickstart building your tutoring brand.  There are so many businesses and so much noise out there, so you and your brand NEED to stand out!  Get the tools to start working the international market: Join The Global Tutors' Collective here: https://www.aster.academy/gtc-september-offer Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Curious about expanding your tutoring business internationally? In this episode, we dive into the key steps for going global, from finding your niche and understanding cultural differences to navigating time zones and legal considerations. You'll learn how to position yourself as a top tutor in the international market and get actionable insights to attract students worldwide. Tune in to hear how to successfully grow your tutoring career beyond borders! Get the tools to start working the international market: Join The Global Tutors' Collective here: https://www.aster.academy/gtc-september-offer Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. We've touched specifically on the Chinese market several times during the shows so far.  That's because it's SO IMPORTANT if you want to grow into the international market.  This episode explains more about  Chinese culture and what families generally want from a tutor. Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Meet Ed Borton, the driving force behind ESB Education & Family. With a rich background in elite private school education and a partnership with his wife Sabina, a former Norland Nanny, they've combined their expertise and networks to create a truly unique venture where they have a deep understanding of their target market. This is an insightful chat with many key takeaways for you if you're looking to grow your own tutoring business. ESB Website: https://www.esbconsulting.co.uk/ Instagram page: https://www.instagram.com/esbconsulting   Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. We've talked on past episodes about how amazing the BSA (Board Schools Association) are.  During this episode, you'll hear Sarah's chat with Caroline Nixon who's the International and Membership Director. This is an incredibly insightful conversation, and we've split it over two episodes.  This is the second part; if you missed the first you can listen by following this link: [Caroline Nixon: Part One] BSA Official website: https://www.boarding.org.uk/ Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. We've talked on past episodes about how amazing the BSA (Board Schools Association) are.  During this episode, you'll hear Sarah's chat with Caroline Nixon who's the International and Membership Director. This is an incredibly insightful conversation, and we've split it over two episodes.  To hear the second part, please remember to listen to next week's release. BSA Official website: https://www.boarding.org.uk/ Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Have you considered how amazing Summer Schools can be for your business?  During this episode Sarah explains how you can work with them, or alongside them to support your clients and grow your business, and gets specific around the attitude of the Chinese market to summer schools. Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Following on from Sarah's recent episode about Educational Agents, she's been getting questions!  This episode answers some of the most common, such as "where do I find an agent?" and "how do I choose an agent?" Here's the last episode, entitled "Educational Agents are Game Changers": https://tutoring-the-world.podbean.com/e/003-educational-agents-are-game-changers/ Here are links to the resources Sarah talks about during this episode... Study Travel: https://tutoring-the-world.podbean.com/e/003-educational-agents-are-game-changers/ FELCA: https://www.felca.org/ BSA: https://www.boarding.org.uk/ Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Local insight and information is essential when building trust with potential clients from China.   During this episode Sarah explains how she's achieved this in her tutoring business.  Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Your credibility relies upon the advice and information you supply to your students and their parents.  During this episode Sarah talks about the importance of keeping up to date with the practices, requirements and changes within British boarding schools and gives actionable advice on how you can stay one step ahead.  Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. We learned in the last episode that group tutoring to the Chinese market can be tricky, and heard about some of the pitfalls.  During this episode you'll find out how Sarah overcame the issues, and learn about the systems she now has in place in her successful international tutoring business. Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Sarah has become an expert in tutoring to the Chinese market, and supporting other tutors to do the same....this didn't happen overnight and it didn't happen by accident.  She's often asked about how she ended up with such a specific niche within teaching.   This episode is a bonus, and answers this question.  Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. As we discussed in the last episode, tutoring to the Chinese market is essential to level up your international tutoring business, and providing group classes is a way of scaling quickly. Group classes to the Chinese market can be tricky though.  During this episode you'll hear some of the pitfalls Sarah experienced first hand, so won't make the same mistakes. Here's the Group Classes course that Sarah recommends during this episode: https://jukebox.upgradeyoureducationbusiness.com/groupclasses There's more on group classes for the Chinese market next week, so please follow or subscribe so you don't miss it. Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Tutoring to the Chinese market is essential to level up your international tutoring business. Chinese families and Agents have very specific requirements, which become clear when you work with them. During this episode Sarah talks about her experiences in the Chinese market, and gives actionable advice that you can use straight away. Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Educational Agents can be an absolute game changer for tutoring businesses, especially when scaling into the international market.  During this episode Sarah outlines what they do, and explains how they can help level-up your business. Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Do you have a deep understanding of boarding schools? If you don't but you want to scale into the international market this is an important episode for you. Sarah talks about the importance of understanding the specific entry requirements, cultures and expectations of each school your students may wish to attend.  These can differ massively between schools, so can be an uncertain time for students and parents.  As an international tutor, your job goes way further than preparation for entry exams.  Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about    

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Many tutors try to appeal to everybody when they start their business.  The importance of defining your target market by niching down your services can't be overstated.  During this first episode, Sarah explains why it's so important for international tutors to identify and leverage their passions to distinguish themselves from the competition. Please Follow or Subscribe so you're notified as soon as new episodes become available.  More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about    

If you're a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. This is a brief trailer episode which gives you a taste of the content you'll hear when episodes are released weekly from June 24th, 2024.   Please Follow or Subscribe so you're notified as soon as new episodes become available.    More from your Host, Sarah Capewell I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we'll be unpicking the world of international tutoring,  looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together. Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/ Find out more about Aster Academy here: https://www.aster.academy/about