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Si hay dos tecnologías por la que están apostando las grandes empresas, estas son la Realidad Virtual y la Realidad Aumentada. En el retail y en los comercios online están experimentando un incremento muy notable en su uso. ¿Quieres saber cómo un E-Commerce se puede aprovechar de estas tecnologías inmersivas? En este episodio te lo contamos con nuestro invitado Camilo Vallejo, especialista en diseño de espacios virtuales. Camilo nos da una diferencia clara entre lo que es Realidad Virtual y Realidad Aumentada. En el caso de la primera, es una vivencia “tridimensional que puede llevar a una gran experiencia de usuario”. “Ahora existe la posibilidad de tener las visualizaciones de espacios que no existen como si existieran. Hay algunos programas y computadoras que permiten realmente tener una visualización de un espacio aún cuando éste no esté construido”, desarrolla. Mientras que la Realidad Aumentada tiene que ver con “el uso de la cámara de un dispositivo móvil y a eso agregarle información que no existe”. “Si alguien quiere comprar un mueble y no sabe si le va a quedar bien en un lugar específico de su casa, entonces interactúa primero con un modelo de realidad virtual, pero quiere saber si entra en su casa y ahí es donde entra la realidad aumentada que le permite al usuario poner ese objetivo físico en un espacio en donde tiene pensado ponerlo. Eso ya existe y yo trabajo con las dos tecnologías que me permiten esa exploración a todo nivel”, ejemplifica Camilo. Sin dudas, estos avances tecnológicos son de gran ayuda dentro del mundo del E-Commerce, nada más ni nada menos que para la conversión y el aumento de las ventas. Nuestro invitado hace referencia a un reporte hecho por Matterport que determina que el 75 por ciento de los usuarios prefiere una interacción en 3D que una interacción sobre una página web: “Eso significa que la posibilidad de incremento de conversión es elevada. Yo pienso que la conversión puede duplicarse con el uso de la tecnología”, comenta Camilo, y remarca: “Cuando el usuario entra a un espacio que le permite jugar e interactuar, eso aumenta el tiempo de interacción y la tasa de conversión”. “El E-Commerce tiene algunas cosas muy buenas como la posibilidad de comprar 24/7, los bajos costos de mantenimiento, etc., pero hay algo que se llama la brecha digital y es este quiebre entre el mundo físico y el virtual, y es ahí donde la realidad virtual ofrece una solución. El cliente regular de E-Commerce compra a una nueva marca, pero a la misma le es muy difícil ingresar al mercado porque ya hay una memoria atrás y el consumidor está basado por el precio, el recuerdo, etc. Y entonces la pregunta es: ¿cómo alguien puede entrar con un producto nuevo? Ahí es donde la realidad virtual permite una interacción que va mucho más allá de la página web y las pantallas a las cuales estamos acostumbrados. Tiene un potencial enorme de cara al futuro y al presente”, describe el especialista. Las ventajas son notables, pero no podemos evitar dejar de pensar en lo que nos llevará de presupuesto. Según Camilo, “no es costoso”: “Nosotros trabajamos con metodología Lean y eso significa que se construye primero un prototipo y se lo va mejorando en función de lo que queramos desarrollar como producto final, y además eso permite escalar y trabajar a través de fases. Si el proyecto es muy ambicioso va a tener un costo, pero se lo puede ir dividiendo por fases”. Amazon no está ajeno a esto. Actualmente, “ya está produciendo esta tecnología”. Camilo cuenta que en Amazon Web Services hay un servicio que se llama Amazon Sumerian, “pero tienes que tener alto conocimiento de desarrollo de espacios y de programación para poderlo manejar”. Sin embargo, “ya existe un web service de Amazon que apunta al uso de la realidad virtual y realidad aumentada de manera masiva”. “Es el futuro del E-Commerce”, afirma Camilo. Tener este tipo de tecnologías es entrar a un mundo nuevo, pero no es algo que nos debe abrumar, porque hay profesionales especializados en el tema que las pueden desarrollar para nuestra marca. “La idea es que los emprendedores hagan una planificación para implementación”, aconseja Camilo, y agrega: “La idea es que puedan plantear un prototipo, lo puedan probar y desarrollar, de tal manera que permita la mejor experiencia”. Como todo lo nuevo, hay que empezar con algo pequeño e irlo probando poco a poco. “Debe ser algo que se ajuste a tu modelo de negocio y, a partir de ahí, hay que pensar soluciones al respecto e ir escalando para exponenciar tus ganancias”, recomienda. La Realidad Virtual y la Realidad Aumentada cuentan con un gran potencial. Son muchos los campos en que se pueden aplicar estas técnicas y las ventajas económicas de la tecnología están aún por llegar. Todo apunta a que estas tecnologías irán encontrando cada vez más integración en los sistemas existentes, creando nuevas formas de vender. Muchas voces en el sector digital definen que son la tendencia de marketing de los próximos años. Página web: camilovallejo.com Instagram: @camilovallejo_ec LinkedIn: camilovallejo-ec Facebook: @camilovallejo.ec
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This week the Oculus Quest launched to rave reviews. I give my first impressions and thoughts about the device for first time users and how easy it is to build immersive web content with Amazon Sumerian. The combination of Oculus Quest, Oculus Browser and tools like Amazon Sumerian will be a catalyst for the immersive web. Be seeing you in The Metaverse! Episode links Oculus Quest Amazon Sumerian --- Send in a voice message: https://anchor.fm/webxr/message
Erik Murphy-Chutorian is the founder and CEO of 8th Wall, a company on a mission to break the wall between the digital world and the physical world by making it easier for developers to create AR experiences on more devices with less effort.8th wall has a different focus and approach than past guests Martin Herdina from Wikitude and Matt Meisneiks from 6D.ai.Erik started 8th Wall after nearly 8 years at Google as an engineer and manager focused on computer vision, image analysis, and image search. He also spent almost 2 years as an engineering manager at Facebook. Previously, Erik earned a PhD in Computer Vision from UC San Diego.In this conversation, Erik describes recent progress his team has made by bringing essential AR building blocks to the mobile web browser - now anyone on nearly any mobile device can experience AR.These efforts caught the attention of Sony Pictures, Amazon Sumerian, and Trigger, who collaborated to create a web-based AR experience based on an upcoming animated Spiderman movie.Erik goes on to share his perspective on the trajectory and hurdles of mobile AR. And he disagrees with some earlier guests about the importance of the AR Cloud as a necessary ingredient for mobile AR apps to achieve breakout success.Erik has raised more than $10M to fund 8th Wall, and he shares his experience and advice for fundraising. But first we start with a story about David Hasselhoff, aka The Hoff.You can find all of the show notes at thearshow.com.
In this talk, we review the challenges of adding a virtual character to AR/VR applications and highlight how Amazon Sumerian solves these challenges. We discuss leading use cases and demonstrate how customers are creating dynamic, interactive virtual concierges using Sumerian hosts integrated with various AWS technologies, such as Amazon Polly, Amazon Lex, Amazon Rekognition, and AWS Lambda.
In this session, Amazon Sumerian leaders provide an overview of the evolution of the augmented reality/virtual reality (AR/VR) industry. They discuss what has changed since Sumerian was announced at re:invent 2017. They also talk about key market trends, and they highlight areas with the highest adoption and potential. This is an immersive session, with examples and demonstrations of immersive experiences created using Amazon Sumerian.
Anyone can create and publish augmented reality (AR), virtual reality (VR), and 3D applications quickly and easily with Amazon Sumerian. In this session, learn how to use Sumerian to build a scene that can be published and viewed on laptops, mobile phones, VR headsets, and digital signage. Take a tour of the Sumerian interface, and learn how to build a scene, add assets and hosts, and add behaviors to create dynamically animated objects and characters in an AR/VR experience. Also see how Sumerian integrates into AWS services such as Amazon Polly, Amazon Lex, AWS Lambda, Amazon S3, and Amazon DynamoDB.
Take a journey with Preston, an Amazon Sumerian host, to diagnose and explore a 3D printed jet engine in virtual reality. Preston follows your commands to control and explore different parts of the engine. Preston can also show you the future state of your machine in virtual reality and provide recommendations by analyzing data collected from a physical jet turbine engine using IoT sensors. Learn how to build your own virtual assistant with Amazon AI services, AWS IoT services, and Amazon Sumerian virtual reality.
Welcome Gabe Hollombe on-board AWS TechChat in this latest episode. Hosts Dean and Gabe start the episode with the latest AWS stats, general availability of Amazon Neptune, Amazon EKS and Amazon Sumerian. They then go into the latest from Amazon Cognito, AWS AppSync, AWS MobileHub, AWS CodeBuild, AWS CodePipeline, Amazon SQS, Application Load Balancer and Amazon SageMaker.
This week Simon takes you though an extensive set of things new and interesting - hopefully something for everyone! Shownotes: Amazon Aurora Backtrack – Turn Back Time - AWS News Blog | https://aws.amazon.com/blogs/aws/amazon-aurora-backtrack-turn-back-time/ Amazon Aurora Publishes General, Slow Query and Error Logs to Amazon CloudWatch | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-aurora-publishes-general-slow-query-and-error-logs-to-amazon-cloudwatch/ Amazon RDS for Oracle Supports New X1 and X1e Instance Types | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-rds-for-oracle-supports-new-x1-and-x1e-instance-types/ Amazon RDS Supports Outbound Network Access from PostgreSQL Read Replicas for Commercial Regions | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-rds-supports-outbound-network-access-from-postgresql-read-replicas/ Amazon RDS Database Preview Environment is now available | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-rds-database-preview-environment-now-available/ Modifiable sqlnet.ora Parameters for RDS Oracle | https://aws.amazon.com/about-aws/whats-new/2018/05/modifiable-sqlnet-ora-parameters-for-rds-oracle/ AWS Database Migration Service Supports IBM Db2 as a Source | https://aws.amazon.com/about-aws/whats-new/2018/04/aws-dms-supports-ibm-db2-as-a-source/ AWS Database Migration Service Supports R4 Instance Types | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-database-migration-service-supports-r4-instance-types/ Amazon Redshift Adds New CloudWatch Metrics for Easy Visualization of Cluster Performance | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-redshift-adds-new-cloudwatch-metrics-for-easy-visualization-of-cluster-performance/ AWS Storage Gateway VTL Expands Backup Application Support with NovaStor DataCenter | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-storage-gateway-vtl-adds-support-for-novastor-datacenter/ Amazon Macie Adds New Dashboard Making It Easier to Identify Publicly Accessible Amazon Simple Storage Service Objects | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-macie-adds-new-dashboard-to-identify-publicly-accessible-amazon-simple-storage-service-objects/ Introducing Optimize CPUs for Amazon EC2 Instances | https://aws.amazon.com/about-aws/whats-new/2018/05/introducing-optimize-cpus-for-amazon-ec2-instances/ Announcing General Availability of Amazon EC2 Bare Metal Instances | https://aws.amazon.com/about-aws/whats-new/2018/05/announcing-general-availability-of-amazon-ec2-bare-metal-instances/ Introducing Amazon EC2 Fleet | https://aws.amazon.com/about-aws/whats-new/2018/04/introducing-amazon-ec2-fleet/ Introducing Amazon EC2 C5d Instances | https://aws.amazon.com/about-aws/whats-new/2018/05/ introducing-amazon-ec2-c5d-instances/ Amazon EC2 Spot Instances now Support Red Hat BYOL | https://aws.amazon.com/about-aws/whats-new/2018/04/amazon-ec2-spot-instances-now-support-red-hat-byol/ Get Latest Console Output on EC2 Instances | https://aws.amazon.com/about-aws/whats-new/2018/05/get-latest-console-output-on-ec2-instances/ Amazon ECS Service Discovery Supports Bridge and Host Container Networking Modes | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-ecs-service-discovery-supports-bridge-and-host-container-/ Amazon ECS Adds SSM Parameter for Launching ECS-Optimized EC2 Instances using AWS CloudFormation | https://aws.amazon.com/about-aws/whats-new/2018/05/ecs-adds-ssm-parameter-for-launching-ecs-optimized-ec2-amis/ AWS Elastic Beanstalk Supports Apache Tomcat v8.5 and Apache HTTP Server v2.4 | https://aws.amazon.com/about-aws/whats-new/2018/05/elastic-beanstalk-supports-apache-tomcat-v8_5-and-apache-http-server-v2_4/ AWS Elastic Beanstalk Adds Support for Health Events in Amazon CloudWatch Logs | https://aws.amazon.com/about-aws/whats-new/2018/05/AWS-elastic-beanstalk-adds-support-for-health-events-in-amazon-cloudWatch-logs/ Application Load Balancer Announces Slow Start Support for its Load Balancing Algorithm | https://aws.amazon.com/about-aws/whats-new/2018/05/application-load-balancer-announces-slow-start-support/ Application Load Balancer and Network Load Balancer now Support Resource- and Tag-based Permissions | https://aws.amazon.com/about-aws/whats-new/2018/05/alb-and-nlb-now-support-resource--and-tag-based-permissions/ Amazon Simple Queue Service Server-Side Encryption is Now Available in 13 Additional Regions | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-sqs-server-side-encryption-is-now-available-in-16-aws-regions/ AWS CloudFormation now Supports AWS Budgets as a Resource for CloudFormation Templates, Stacks, and StackSets | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-cloudformation-supports-aws-budgets-resource/ AWS CloudFormation Supports FIPS 140-2 Validated API Endpoints in US Regions | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-cloudformation-supports-fips-140-2-validated-api-endpoints-i/ AWS Auto Scaling Scaling Plans Can Now be Created Using AWS CloudFormation | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-auto-scaling-scaling-plans-can-now-be-created-using-aws-cloudformation/ Amazon Translate is now supported in AWS Mobile SDK for Android and iOS | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-translate-is-now-supported-in-aws-mobile-sdk-for-android-and-ios/ Amazon AppStream 2.0 Now Supports Administrative Controls for Limiting File Movement, Clipboard, and Printing | https://aws.amazon.com/about-aws/whats-new/2018/05/appstream2-now-supports-administrative-controls-for-limiting-file-movement-cipboard-printing/ Amazon Inspector Adds Ability to Run Security Assessments on Amazon EC2 Instances Without Adding Tags | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-inspector-adds-ability-to-run-security-assessments-on-amazon-ec2-instances-without-adding-tags/ The AWS Organizations Console is Now Available in Eight New Languages | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-organizations-console-now-available-eight-new-languages/ Amazon Cognito Now Supports the Capability to Add Custom OIDC-providers | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-cognito-now-supports-the-capability-to-add-custom-oidc-providers/ Alexa now lets you schedule 1:1 meetings and move meetings in your calendar | https://aws.amazon.com/about-aws/whats-new/2018/05/alexa-now-lets-you-schedule-1-1-meetings-and-move-meetings-in-yo/ Amazon Chime brings Meetings and Chat to Your Browser with a New Web Application | https://aws.amazon.com/about-aws/whats-new/2018/05/Amazon_Chime_brings_Meetings_and_Chat_to_Your_Browser_with_a_New_Web_Application/ The AWS Secrets Manager Console Is Now Available in Italian and Traditional Chinese | https://aws.amazon.com/about-aws/whats-new/2018/05/new-aws-secrets-manager-console-language-support-italian-traditional-chinese/ Amazon Inspector Now Supports Amazon Linux 2018.03 and Ubuntu 18.04 LTS | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-inspector-now-supports-amazon-linux-2018-03-and-ubuntu-18-04/ Higher Throughput Workflows for AWS Step Functions | https://aws.amazon.com/about-aws/whats-new/2018/05/higher-throughput-workflows-for-aws-step-functions/ New Developer Preview: Use Amazon Polly Voices in Alexa Skills | https://aws.amazon.com/about-aws/whats-new/2018/05/new-developer-preview-use-amazon-polly-voices-in-alexa-skills/ AWS CodeCommit Supports Branch-Level Permissions | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-codecommit-supports-branch-level-permissions/ AWS CodeBuild Adds Support for Windows Builds | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-codebuild-adds-support-for-windows-builds/ AWS CodeBuild Supports VPC Endpoints | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-codebuild-supports-vpc-endpoints/ AWS CodeBuild Now Supports Local Testing and Debugging | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-codebuild-now-supports-local-testing-and-debugging/ AWS CodePipeline Supports Push Events from GitHub via Webhooks | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-codepipeline-supports-push-events-from-github-via-webhooks/ AWS SAM CLI Simplifies Building Serverless Apps with the SAM init Command | https://aws.amazon.com/about-aws/whats-new/2018/04/aws-sam-cli-releases-new-init-command/ Optimized TensorFlow 1.8 Now Available in the AWS Deep Learning AMIs to Accelerate Training on Amazon EC2 C5 and P3 Instances | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-deep-learning-amis-optimized-tensorflow-18/ AWS Systems Manager Helps You Collect Inventory on All Managed Instances in a Single Click | https://aws.amazon.com/about-aws/whats-new/2018/05/systems-manager-adds-1-click-experience-to-enable-inventory/ Amazon WorkSpaces Introduces Mouse Support on iPad Devices | https://aws.amazon.com/about-aws/whats-new/2018/05/Amazon-WorkSpaces-Introduces-Mouse-Support-on-iPad-Devices/ Lambda@Edge Adds Support for Node.js v8.10 | https://aws.amazon.com/about-aws/whats-new/2018/05/lambda-at-edge-adds-support-for-node-js-v8-10/ Major Updates Come to Script Canvas with Lumberyard Beta 1.14 – Available Now | https://aws.amazon.com/about-aws/whats-new/2018/05/major-updates-come-to-script-canvas-with-lumberyard-beta-114-available-now/ Introducing Real-Time IoT Device Monitoring with Kinesis Data Analytics | https://aws.amazon.com/about-aws/whats-new/2018/05/introducing-real-time-iot-device-monitoring-with-kinesis-data-analytics/ Introducing the IoT Device Simulator | https://aws.amazon.com/about-aws/whats-new/2018/05/introducing-the-iot-device-simulator/ What's New with Amazon FreeRTOS - Amazon Web Services | https://aws.amazon.com/about-aws/whats-new/2018/05/esp32-qualified-for-amazon-freertos/ Introducing Amazon GameLift Target Tracking for Autoscaling | https://aws.amazon.com/about-aws/whats-new/2018/05/introducing-amazon-gamelift-target-tracking-for-autoscaling/ Copying Encrypted Amazon EBS Snapshots Under Custom CMK now Completes Faster With Less Storage | https://aws.amazon.com/about-aws/whats-new/2018/05/copying-encrypted-amazon-ebs-snapshots-under-custom-cmk-now-completes-faster-with-less-storage/ Amazon GuardDuty Adds Capability to Automatically Archive Findings | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-guardduty-adds-capability-to-automatically-archive-findings1/ Monitor your Reserved Instance coverage by receiving alerts via AWS Budgets | https://aws.amazon.com/about-aws/whats-new/2018/05/reserved-instance-coverage-alerts-via-aws-budgets/ Stream Real-Time Data in Apache Parquet or ORC Format Using Amazon Kinesis Data Firehose | https://aws.amazon.com/about-aws/whats-new/2018/05/stream_real_time_data_in_apache_parquet_or_orc_format_using_firehose/ Amazon Kinesis Data Analytics Application Monitoring using Amazon CloudWatch | https://aws.amazon.com/about-aws/whats-new/2018/05/kinesis_data_analytics_application_monitoring_using_cloudwatch/ Amazon EMR now supports M5 and C5 instances | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-emr-now-supports-m5-and-c5-instances/ Thinkbox Deadline Supports 3ds Max 2019 and Vue 2016 | https://aws.amazon.com/about-aws/whats-new/2018/05/thinkbox-deadline-supports-3ds-max-2019-and-vue-2016/ Amazon Elasticsearch Service Offers Additional Cost Savings with Reserved Instances | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-elasticsearch-service-offers-additional-cost-savings-with-reserved-instances/ Announcing Amazon EC2 H1 Instances Price Reduction | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-ec2-h1-pricing-reduction/ AWS Service Catalog Launches Ability to Copy Products Across Regions | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-service-catalog-launches-ability-to-copy-products-across-regions/ AWS Service Catalog Introduces the Ability to Chain the Launch of Multiple Products | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-service-catalog-introduces-the-ability-to-chain-the-launch-of-multiple-products/ Amazon DynamoDB Encryption Client Is Now Available in Python | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-dynamodb-encryption-client-available-in-python/ AWS Config Adds Support for AWS X-Ray | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-config-adds-support-for-aws-x-ray/ AWS Config Adds Support for AWS Lambda | https://aws.amazon.com/about-aws/whats-new/2018/04/aws-config-adds-support-for-aws-lambda/ AWS Amplify Introduces Service Worker Capabilities to Enable High-Quality Progressive Web Apps. | https://aws.amazon.com/about-aws/whats-new/2018/05/aws-amplify-service-worker-capabilities/ Amazon Sumerian is Generally Available | https://aws.amazon.com/about-aws/whats-new/2018/05/amazon-sumerian-is-generally-available/
Here is your Pro AV Minute, brought to you by MarketScale. Fidelity Investments has developed a virtual reality financial advisor to answer your questions and give you support. Cora, the virtual advisor, was developed using Amazon Sumerian a new service for creating virtual reality and augmented reality applications from Amazon Web Services. The firm stated that, "This proof of concept is a prototype. But imagine what experiences like this could mean for how you interact with your finances in the future? Virtual reality can help you imagine your savings goals.” With Cora, Fidelity Investments is making the future of financial advising right from your home a reality. I'm Bret Brown, and this has been your Pro AV Minute, brought to you by MarketScale.
AWS has launched Amazon Sumerian. Sumerian lets you create and run virtual reality (VR), augmented reality (AR), and 3D applications quickly and easily without requiring any specialized programming or 3D graphics expertise. In this session, we will introduce you to Sumerian, and how you can build highly immersive and interactive scenes for the enterprise that run on popular hardware such as Oculus Rift, HTC Vive, and iOS mobile devices.
AWS has launched Amazon Sumerian. Sumerian lets you create and run virtual reality (VR), augmented reality (AR), and 3D applications quickly and easily without requiring any specialized programming or 3D graphics expertise. In this session, we will dive deep into details about Sumerian so you can see what's under the hood. We will cover creating a project, using the visual state machine, connecting an Amazon Sumerian scene to AWS services, and using a Sumerian Host to add presence to your applications.