Podcasts about marketscale

"Send us a question/suggestion"This guy had to work over 20+ jobs before he became a serial entrepreneur. Now, he talked to over 20+ publications including Entrepreneur, Space Impulse, Forbes, etc. sharing his tips, and now he is on ours - enjoy!Why listen to our interview with Martynas Fedotovas:- Serial entrepreneur, with 7+ years of experience in marketing, aerospace & defense, and e-learning sectors. - Martynas work has been featured in 20+ publications including Entrepreneur, Space Impulse, Forbes, MarketScale, iHeartRadio, Aerospace and Defense Review,etc.- and more see below

As the aerospace industry intensifies its focus on decarbonization efforts, the sector faces increasing pressure to reduce its carbon footprint in line with global climate goals. This conversation is particularly relevant as the industry contributes approximately 3.5% of global emissions. To stay competitive and comply with the Paris Agreement targets, aerospace companies are adopting a range of technological solutions to cut emissions by 2030 and 2050.In this episode of Getting Technetical, host Michelle Dawn Mooney speaks with Stéphane Guignard, the Director of Strategy at Technetics, about the industry's decarbonization journey. Key topics include innovations in weight reduction, fuel optimization, and the role of Sustainable Aviation Fuels (SAF) in reaching decarbonization targets. Guignard also discusses the challenges of scaling SAF production and the regulatory changes required to support widespread adoption.This episode highlights the importance of collaboration between governments, private companies, and research institutions in accelerating these decarbonization efforts. With a focus on SAF and the potential of hybrid-electric and hydrogen-powered aircraft, the conversation offers insight into the future of sustainable aviation.Article by MarketScale

As the health sector grapples with evolving challenges, sustainability in healthcare emerges as a critical focal point. The healthcare industry faces increasing pressure to adapt amid global conflicts, inflation, and rising environmental concerns. According to The Commonwealth Fund, healthcare contributes 8.5% of the U.S. carbon footprint. With this backdrop, healthcare organizations must explore ways to implement sustainable practices. But how can they effectively balance sustainability with budget constraints and operational efficiency?In this episode of Highway to Health, host David Kemp sits down with Jim Donovan, the CEO of ADEC Innovations, to discuss sustainability in healthcare. They explore near- and long-term strategies for integrating environmental, social, and governance (ESG) principles into healthcare operations, offering insights on how healthcare leaders can navigate compliance and regulatory changes.Key Points:• Sustainability efforts in healthcare should begin with a gap analysis to assess current practices.• Investing in sustainable infrastructure, such as green hospitals and renewable energy, is crucial for long-term success.• Data management is vital for understanding environmental impact and making evidence-based decisions.With over 27 years of leadership experience, Jim Donovan is a sustainability and global operations visionary. Under his leadership, ADEC Innovations has grown into a multinational organization that champions ESG initiatives across healthcare, finance, and supply chain sectors. Donovan's military background instilled a focus on teamwork and perseverance, which have driven ADEC's expansion and innovative sustainability solutions.Article by MarketScale

In today's rapidly changing job market, a skilled trades career offers a viable and attractive option, especially for the younger generations exploring alternatives to traditional college education. Recent trends indicate a significant shift in interest in these hands-on professions.On Straight Outta Crumpton, host Greg Crumpton engages in a lively conversation with Nicole Bass, an HVAC Industry Leader. They discuss the evolving landscape of skilled trades and the increasing interest among younger generations, particularly Gen Z, in pursuing careers that offer stability and fulfillment.Bass shares her journey in the commercial, industrial HVAC sector, highlighting her efforts to attract younger generations through platforms like TikTok and her educational initiative, jointhetrades.com. She emphasizes the importance of skilled trades and how they provide a rewarding career path and essential services that keep the modern world functioning.Key Points from the Episode:• The growing awareness and interest in skilled trades among young people and the re-evaluation of the traditional push towards college have led many opting for technical training and apprenticeship programs that lead directly to employment• The generational shift in attitudes towards education and careers• Inspiring success stories, such as a young entrepreneur who started a mobile car detailing business and transitioned into an HVAC apprenticeship, showcasing the entrepreneurial spirit and resourcefulness of today's youth• Advocating for greater inclusion of women in skilled trades through initiatives like Women in HVAC and highlighting the analytical and problem-solving skills women bring to these professions• The challenges of marketing skilled trades to younger generations and the need for employers to modernize their recruitment strategies to attract a diverse workforce• Future directions for promoting skilled trades, including better educational programs, employer support for training, and more effective communication of the benefits of these careersThe conversation between Crumpton and Bass underscores the vital role of a skilled trades career in today's economy and the promising opportunities it offers. As awareness grows and more young people consider these career paths, the skilled trades sector stands poised for a renaissance, driven by a new generation eager to build and maintain the infrastructure of the future.Article by MarketScale

In the latest episode of Tuesdays with Morrisey, host Adam Morrisey discusses accessing creativity with esteemed guests Gay and Katie Hendricks. As leaders in leadership and personal development for nearly five decades, the Hendricks bring a wealth of knowledge and experience to the discussion.In this insightful conversation, Gay and Katie Hendricks, founders of the Hendricks Institute, explore the foundational principles of authenticity, personal responsibility, and creativity. They discuss how these principles can transform personal relationships and professional environments, emphasizing the importance of being authentic and fostering creativity in all aspects of life.Key Points:• Authenticity: Being true to oneself and expressing genuine feelings enhances personal and professional relationships.• Creativity: Accessing creativity is essential for vibrant and successful teams and businesses. It involves stepping beyond the known and embracing wonder.• Responsibility: Taking personal responsibility for one's actions and commitments is crucial for personal and professional growth.Gay Hendricks, Owner of the Hendricks Institute, and Katie Hendricks, CEO and Director of Training at the Hendricks Institute, have been pioneers in leadership and personal development. With over 40 books to their credit, including “Conscious Loving” and “The Big Leap,” they have trained thousands of coaches and conducted seminars worldwide.Article by MarketScale

In this episode of the ConCensis podcast by Censis Technologies, host Gabrielle Bejarano spotlights the Kevin Bevill Facility Awards winners at CtUC 2023. This accolade is a testament to outstanding healthcare facility management and process optimization achievements.Gabrielle welcomes Tyrenie Davis, the CensiTrac Coordinator at the VA North Texas, who shares insights into her team's journey toward this prestigious recognition. Davis explains the transformative impact of incorporating data-driven strategies in their sterile processing department, emphasizing the importance of proactive decision-making over-reactive approaches.Critical insights from the conversation include the importance of using data to identify inefficiencies, optimize workflows, and anticipate potential issues. Davis also highlights the value of cross-departmental collaboration, continuous professional development, and the strategic use of tools like CensiTrac to maintain high standards and ensure patient safety.Article by MarketScale

Innovative talent management is crucial in the manufacturing sector, which is experiencing significant changes driven by technological advancements and a rapidly evolving workforce landscape. How are companies adapting to these changes to remain competitive?In this episode of DisruptED, host Ron J. Stefanski talks with Alfonzo Hall, the President & CEO of Wolverine Assemblies, about the innovative talent management strategies his company employs to manage talent in the disrupted manufacturing sector. Hall shares practical insights into attracting and retaining employees, emphasizing the importance of inclusivity and creativity in talent management.Stefanski and Hall's conversation includes:• An emphasis on creative solutions for talent acquisition and retention• The importance of inclusivity in creating opportunities for marginalized groups• Practical strategies employed by Wolverine Assemblies to maintain workforce engagement and satisfactionAlfonzo Hall is the President & CEO of Wolverine Assemblies, a logistics and manufacturing company. Hall has a rich background in manufacturing, having worked at GM before acquiring Wolverine Assemblies. He is a driven leader marked by a commitment to innovation and inclusivity, inspired by his upbringing on a farm in South Georgia and the values instilled by his hardworking parents.Article by MarketScale

In a world often defined by the rigidity of first impressions and past mistakes, Fernando Ruiz is a testament to the power of redemption and the transformative potential of second-chance futures. This episode of DisruptED, hosted by Ron J. Stefanski, dives into the gripping life story of Ruiz, a celebrity chef known for his victories on shows like Chopped and his work with culinary icons Guy Fieri and Bobby Flay. In this first of two episodes with Ruiz, explore his incredible journey from a troubled past to culinary fame.Fernando Ruiz's journey is a compelling narrative of transformation and second-chance futures. From his early years entangled with drug cartels and guns in Phoenix to finding himself homeless and ultimately imprisoned, Ruiz's life seemed destined for a grim end. However, within the oppressive walls of the Maricopa County Jail, he discovered his passion for cooking, which would eventually pull him out of the darkness. As Ruiz recounts, the kitchen staff's camaraderie and the challenges of working with limited resources ignited his culinary spark.Ruiz's culinary education didn't end with his release. Despite feeling disillusioned with formal culinary school, he honed his skills in real-world kitchens, learning from renowned chefs who themselves had not attended culinary school. Today, Ruiz is not only a celebrated chef but also a mentor, giving back to the community by creating culinary programs for formerly incarcerated individuals, embodying the spirit of second-chance futures.Key Takeaways from Part One:• Early Life and Crime: Fernando shares his experiences growing up in a tough neighborhood, running drugs at a young age, and his eventual imprisonment.• Finding Passion in Prison: Discover how working in the prison kitchen sparked Fernando's interest in cooking and set him on a new path.• Challenges of Rebuilding Life: Learn about the obstacles Fernando faced after his release and how he overcame them to become a celebrated chef.Ruiz's story is one of resilience and transformation. It demonstrates how second chances and the proper support can turn even the most tumultuous pasts into promising futures. As he prepares to open his restaurant in Escondido, his journey inspires many, showing that no matter how dark the past is, a brighter future is always possible.Stay tuned for the second part of Fernando Ruiz's story, where Stefanski and Ruiz take a deeper look into Ruiz's rise in the culinary world and his ongoing efforts to give back to the community.Article by MarketScale

The global food supply chain is under intense scrutiny, with giant agribusinesses dominating the landscape and creating vulnerabilities in how we grow and distribute food. With concerns over sustainability, ecological impact, and the health implications of our food systems, the need for innovative and regenerative agricultural practices has never been more critical. What does it take to create a sustainable, regenerative food system that nourishes people and heals the land?Welcome to DisruptED, hosted by Ron J. Stefanski. In this episode, Ron sits down with Cole Mannix, President and Founder of Old Salt Co-op, to discuss the transformative potential of regenerative agriculture and the cooperative model. They explore how this approach can revitalize the food supply chain, ensure fair returns for producers, and foster a healthier relationship with the land.Key Discussion Points:• Integrating livestock into ecosystems to enhance soil health, increase biodiversity, and create a sustainable food supply• Old Salt Co-op's unique model ensures that more of the food dollar goes back to the producer, supporting better stewardship of the land• Through restaurants, festivals, and agritourism, Old Salt Co-op is building a community that understands and supports sustainable agricultureCole Mannix grew up on a family ranch in Helmville Valley, Montana. After studying biology, philosophy, and theology, Cole returned to his roots with a new vision for agriculture. He founded Old Salt Co-op to create a vertically integrated meat company that promotes regenerative agriculture and supports local ranchers. Cole's innovative approach has gained recognition for its potential to transform the food supply chain sustainably.Article by MarketScale

In this episode of the “Highway to Health” podcast, host David Kemp dives into a powerful conversation with Johnny Crowder, the founder and CEO of Cope Notes®. They explore how personal experiences can drive impactful mental health support. This discussion sheds light on the transformative power of using one's past challenges to benefit others and Cope Notes' innovative approach to providing accessible mental health resources.Crowder shares his journey from severe mental health struggles and abusive environments, one which uniquely positioned him to help others. Crowder's story is a testament to how personal experiences can drive impactful mental health support, a theme that resonates throughout the interview.Crowder discusses how he transformed his pain into purpose, using creative outlets like music and public speaking and ultimately founding Cope Notes to provide daily mental health support to people worldwide.Crowder highlights the importance of physical activity in maintaining mental health, sharing his daily exercise routine and its positive effects on his mood and well-being. He reflects on the universal nature of human experiences, emphasizing that everyone has shared basic needs and challenges despite individual differences. This insight underscores how personal experiences can drive impactful mental health support by fostering empathy and understanding.The conversation also touches on the flexibility needed to address diverse mental health needs. Crowder explains Cope Notes' approach of not collecting sensitive personal information, ensuring privacy and accessibility. This strategy allows Cope Notes to provide effective support without the barriers often associated with mental health resources.Crowder's message to listeners is clear: remain curious about mental health and continually seek knowledge to improve emotional well-being. He encourages using the podcast as a starting point for further exploration, reinforcing the idea that personal experiences can drive impactful mental health support and inspire others to take action.Article by MarketScale

In an era of shifting workforce expectations, Starbucks has been leading in developing educational benefits designed explicitly for its frontline partners. In the second episode of DisruptED, host Ron J. Stefanski continues his discussion with Brandon Carson, the Vice President of Learning, Leadership & Cultural Experiences at Starbucks.Missed the first episode? Catch up here.This second episode probes deeper into how Starbucks is redefining its role as an employer by transforming into an academy for its employees, particularly focusing on frontline partners. The initiative aligns with the company's strategy to embed continuous learning into its corporate culture, thus ensuring that Starbucks is more than a place of employment; it's a hub of personal and professional growth. Carson discusses the company's shift towards a learning-centric approach, which the evolving needs of employees have influenced mainly in response to the global pandemic.Throughout the pandemic, Carson notes, Starbucks' frontline partners faced unprecedented challenges that reshaped their roles and expectations. In response, Starbucks enhanced its educational programs, which initially began as a way to foster greater opportunities. This approach met new customer expectations, maintained business continuity during disruptions, and solidified the company's commitment to being an “academy organization.” This vision aims for Starbucks to be a beacon of learning and opportunity, closely aligning work with their frontline partners' personal values and aspirations of their frontline partners.Article by MarketScale

Starbucks set a new standard in corporate learning and development by offering education as a benefit to its frontline partners. This initiative departs from the norm, where companies typically focus educational investments on upper-level management.In the first of a two-part episode on DisruptED, host Ron J. Stefanski engages with Brandon Carson, Vice President of Learning, Leadership, & Cultural Experiences at Starbucks. They explore the foundational strategies behind Starbucks' move to democratize education within the company. Carson discusses how this initiative has reshaped employee engagement and bolstered the company's culture. The conversation also touches on Carson's extensive background in various industries, providing a broader context to the effectiveness of inclusive education policies in large corporations.Catch the second episode with Brand Carson here.Article by MarketScale

As we navigate the complexities of the modern professional landscape, the concept of thought leadership has taken on new dimensions. No longer just for those in academia or executive roles, becoming a thought leader is now a tangible goal for professionals in various industries aiming to influence and inspire within their digital communities.Amidst the demands of a full-time job, how can one establish themselves as a thought leader?"DisruptED," a series by Ron Stefanski now on LinkedIn Live, aims to demystify the process of building and sustaining thought leadership in the digital age. With a backdrop of a rapidly evolving digital landscape, where an estimated 70% of professionals believe thought leadership is critical to their career growth, this episode couldn't be timelier. This episode features guest Tim Maitland, co-founder of MarketScale where the discussion ventures into the balancing act of nurturing thought leadership alongside managing career responsibilities.The dialogue traverses through several focal points, including:Leveraging personal stories and experiences to connect with and grow your audience.Practical tactics for integrating thought leadership pursuits with day-to-day job demands.The significance of authenticity and personal connection in digital engagement.Tim Maitland's background in co-creating MarketScale, a platform dedicated to empowering digital marketing and community building, adds depth to the episode. His journey from advertising professional to entrepreneur and thought leader provides a blueprint for listeners aspiring to make their mark.

In this episode of Infrastructure Matters, hosts Camberley Bates and Krista Macomber discuss Cohesity, Veritas and more on changes in the cybersecurity market. Their discussion covers: Cohesity's planned acquisition of Veritas NetBackup, NetBackup appliances and Alta Software-as-a-Service Top of Form Updates on Cybersecurity Policy, including insights from Krista's participation in a MarketScale Experts Talk Cisco's and Hitachi's relationship Infleqtion's quantum computing  

InfoComm 2023, held in Orlando, Florida, more than 250 exhibitors involved with digital display and digital ad technology came to showcase their premier solutions. Through the latest innovations featured at InfoComm 2023, delivering one's advertising message and capitalizing on the investment has never seen such a wide array of possibilities. Digital ad technology companies like Media Resources were excited to unveil their end-to-end visual communication solutions during the three-day event that featured numerous AV insights, sessions, talks, and more.Another digital signage player getting in on the action at InfoComm was Seneca. They showcased their ElementMP digital signage player with Verizon 4G connectivity. The 4G connectivity allows these digital signage players to receive and display content updates in real-time, regardless of their location. Advertisers can immediately change their messaging on the fly, responding to changing circumstances or new data.MarketScale's ProAV Today caught up with Jami McGraw, a Product Manager at Seneca, at InfoComm 2023. He expressed enthusiasm for where digital ad tech was headed, especially regarding functionality.Jami's thoughts“Now the functionality is, you're hitting somebody at the edge and an endpoint. So, you're getting tailored, consensual advertising towards you at that endpoint. It's helpful for whatever you're doing, your functions. If you're inside a store, you're getting relevant advertising. When you start to insert things like beacons, things like NFC, and where you can sense apps, now you're getting valuable promotions, not just targeted to your person or your persona archetype, but also targeted to apps or things that you frequent within your phone. So, from a behavioral and a pattern stance, you're getting more prescriptive and things that are functional and useful to you while also generating the monetization that helps drive all of these technological advances. You can extend connectivity anywhere that you have connections. You're no longer saddled here where you're stuck to a land connectivity or a Wi-Fi signal. You can now go out and about to those impressions like charging stations, any endpoint where you're doing parks and rec, and trailheads. You can do targeted advertising without the vulnerability on a securely connected network, like Verizon 5G LTE. The engagement with our team and the value we're bringing is a partner that will take you from inception to fruition and take the ride with you through the project.”

In an era where the average healthcare cost for a family of four has skyrocketed to a staggering $31,000 per year, it's no wonder that discussions around healthcare affordability are becoming increasingly critical. With healthcare inflation now surpassing 5%, it's evident that many are struggling to access the medical support they need, leading to urgent debates on system reform and personal responsibility. The question remains: how can we navigate this challenging environment and ensure better health outcomes for all?In the latest episode of the podcast series 'Highway to Health' by MarketScale, host David Kemp, a renowned healthcare leader, delves into the escalating issue of healthcare costs. Kemp unpacks the problem, contemplates potential solutions, and emphasizes the need for proactive individual health management.The episode focuses on:The alarming rise in average healthcare costs and its impact on average American families.The necessary steps needed from all stakeholders including, payers, healthcare providers, and legislators to address these issues.The role of personal responsibility in maintaining one's health, including developing healthy habits, eating right, and paying attention to one's body.David Kemp, a seasoned expert in healthcare, currently leads MarketScale's healthcare department. Known for his insightful takes on the industry, Kemp's work is marked by his dedication to improving access, experience, and outcomes for the patient community.

The forthcoming HFMA 2023 Annual Conference, set for June 25-28 in Nashville, Tennessee, will bring together various professionals in healthcare financial management to explore challenges and solutions of the industry. The confluence of patient experience, care coordination, and revenue cycle management (RCM) is pivotal to the success of healthcare financial management. This vast network, stretching from patient access and coding to claims, collections, and contract management, forms the circulatory system that sustains our healthcare providers. At the epicenter of these complex processes, lies an escalating demand for innovative solutions. Furthermore, a growing sense of disillusionment surrounds artificial intelligence (AI), which was once seen as the panacea for RCM woes. Despite that there's a growing interest in the merging of AI with Electronic Health Records (EHR).In anticipation of the annual conference, David Kemp, host of Marketscale podcast Highway to Health, said he expects the event to particularly explore the areas where AI can be useful in RCM and EHR processing, and if it's a sustainable option that can prove itself.Kemp's thoughts on Healthcare Financial Management“Hey everybody, it's David Kemp, host of Highway to Health podcast series. And this is your morning shot of the day. We've got HFMA coming up, the Healthcare Financial Management Association. Their annual event is later this month in Nashville, Tennessee. First of all, couldn't pick a better place, in my opinion. Love Nashville and looking forward to the event. I wanted to give you a preview of the event and a couple of thoughts. You know, revenue cycle, financial management, and healthcare is this intersection of a lot of the things that we talk about throughout the Highway to Health podcast. It's this intersection of margin and mission, patient experience, care coordination, all the way from patient access to coding, all the way to claims, collections, and contract management. It is the lifeblood, the blood flow of our providers. When I look at the agenda for the event, I'm excited about a couple of things. You've got a great mix of speakers, first of all, thought leaders, great mixture of solutions and providers coming together to talk about the important topics.Here's what I'm excited to learn about. You know, what I'm most excited about is in healthcare, one solution fits one problem for one provider. When we bring a solution to market, especially in revenue cycle, it has to be flexible because no providers' challenges are the same. And so I'm looking forward to hearing, and there's a session dedicated to this, I'm looking forward to hearing how these solutions are providing flexibility, customization for their providers, but delivering at scale for the entire community. And so that's the first thing. The second thing that I'm really looking forward to is hearing from the providers around AI. It's a hot topic. We've talked about it for a long time, but we're at that point now where we're starting to get a little bit of an eye roll when somebody brings up artificial intelligence, especially in a role like revenue cycle, where for a long time, and I'll steal a term from somebody I used to work with, for a long time, revenue cycle was a body shop. When we had more problems, when we had more challenges, when we had higher volume, we just added bodies to solve the solution. That's no longer an option. It's not scalable, it's not affordable, and you can't find the people to do it anyway.So, what is the true application in today's revenue cycle with artificial intelligence? I've seen a few things in the news lately about integrating generative AI to search for the key data points within the EHR quicker, more efficiently, so that we can get these bills coded, created, submitted, collected more quickly. But I want to see from the provider side and the solution side, real world results, and where are we in applying some of this new technology to solve real challenges. Flexibility, AI, those are the two things that I'm looking forward to learning about the most. HFMA in Nashville is going to be a blast. Hope to see you there. Thanks.”Follow us on social media for the latest updates in B2B!

Consumer behavior continues to change in the wake of the pandemic. One trend found by 6 River Systems is that consumers demand “omnichannel” retail experiences that are consistent across channels. It can be very difficult for retailers to bridge the gap between brick-and-motor and online delivery of their products. How can retailers create seamless experiences when the logistics are so difficult?This is where AI tools can step into the picture. Host Melissa Gonzalez interviews Nishith Rastogi, CEO and found of Locus, on today's episode of Retail Refined to find delivery solutions for retailers. Locus provides software solutions that can help retailers meet both environmental regulations and meet customer desires. His company prides itself on helping retail clients, like Unilever, replicate their brick-and-motor experiences before packages are delivered to their doorstep.Nishith explains how Locus's cloud-based software: • Adapt to on-the-ground logistic problems • Assess data to design strategies that are both cost-effective and climate-friendly• Find tangible ways to optimize CXNishith has witnessed firsthand the shifts in consumer expectations. He attributes the acceleration of these changes to the pandemic. “My parents are now avid e-commerce customers. At this point, investing in the Last-mile is critical to retain these customers because clients expect it, ” Nishith says.Nishith is the CEO and founder of Locus and drives business strategy and innovation at the company. He is responsible for business expansion across geographies and heads operations globally. Prior to founding Locus, he worked with Amazon, building algorithms to counter credit card fraud. He also co-founded PinChat, a location-based conversation platform. Nishith holds a Bachelor's degree in Electronics and a Master's in Economics from BITS Pilani. He is a published author in the field of experimental physics and has patents in Machine Learning. Listen to Retail Refined on MarketScale or wherever you find your favorite podcasts.

Consumer behavior continues to change in the wake of the pandemic. One trend found by 6 River Systems is that consumers demand “omnichannel” retail experiences that are consistent across channels. It can be very difficult for retailers to bridge the gap between brick-and-motor and online delivery of their products. How can retailers create seamless experiences when the logistics are so difficult?This is where AI tools can step into the picture. Host Melissa Gonzalez interviews Nishith Rastogi, CEO and found of Locus, on today's episode of Retail Refined to find delivery solutions for retailers. Locus provides software solutions that can help retailers meet both environmental regulations and meet customer desires. His company prides itself on helping retail clients, like Unilever, replicate their brick-and-motor experiences before packages are delivered to their doorstep.Nishith explains how Locus's cloud-based software: • Adapt to on-the-ground logistic problems • Assess data to design strategies that are both cost-effective and climate-friendly• Find tangible ways to optimize CXNishith has witnessed firsthand the shifts in consumer expectations. He attributes the acceleration of these changes to the pandemic. “My parents are now avid e-commerce customers. At this point, investing in the Last-mile is critical to retain these customers because clients expect it, ” Nishith says.Nishith is the CEO and founder of Locus and drives business strategy and innovation at the company. He is responsible for business expansion across geographies and heads operations globally. Prior to founding Locus, he worked with Amazon, building algorithms to counter credit card fraud. He also co-founded PinChat, a location-based conversation platform. Nishith holds a Bachelor's degree in Electronics and a Master's in Economics from BITS Pilani. He is a published author in the field of experimental physics and has patents in Machine Learning. Listen to Retail Refined on MarketScale or wherever you find your favorite podcasts.

Challenges in healthcare don't solve themselves, and one solution does not rectify every situation. Challenge-solving is a team sport in healthcare, and it's an industry always on the hunt for new players. Technology in healthcare is critical to solving problems in many areas of medicine. CT imaging advancements in data harnessing are leading to better outcomes in orthopedics. AI, machine learning, and robotics in orthopedic surgery are two significant trends in orthopedics today, leading to those improvements in patient care. MedTech isn't the only solution for tackling orthopedic challenges. Another essential tool is education and outreach. And one doctor knows that connecting with his community through digital engagement can prove just as decisive as the latest technology gadget.Dr. Scott Sigman, Practicum Preceptor at Harvard T.H. Chan School of Public Health and host of the Ortho Show podcast, believes in the power of digital engagement and social network outreach to bring the orthopedic world closer together. He interviews orthopedic thought leaders on everything from tips, strategies, and best practices to real-world challenges and breakthroughs in their field.Dr. Sigman and MarketScale's David Kemp recently connected on Highway to Health [link to MarketScale page. That page link is currently not working and needs to be fixed] to talk about finding ways through digital engagement to spread orthopedic knowledge out to the masses. Dr. Sigman admits that healthcare has its challenges, but despite the barriers, there is nothing else he'd rather do.“There's no greater privilege than to be able to heal others, and that's what we do,” Dr. Sigman said. “And yeah, do I have to press more buttons these days? Do I spend more time staring at a computer; all kinds of things make it more challenging, but at the end of the day, I wake up in the morning, go to the office, and people are coming to see me that need my help and my expertise. It's such a privilege to share that with them and help their healing experience, see them improve and get better; it gets me up every morning, and I'm still thrilled to do it.”Kemp and Dr. Sigman discuss the following throughout their conversation:• The real challenges healthcare providers face today• Using technology to improve provider and patient experiences and outcomes• Takeaways from the 2023 AAOS (American Academy of Orthopaedic Surgeons) conference in Las Vegas and the importance of digital connections“I walk through the airport, and people tap me on the shoulder and say, ‘I love what you're doing',” Dr. Sigman said. “We've never met before. It's because we're connected through social media. So, what if you take your ideas, whatever they may be, whatever it is that you are trying to sell, and then you identify a key opinion leader who happens to have maybe 100,000 followers on social media, and you allow them to amplify your message in a way that never goes away, and you're gaining customers and people watching and listening in ways in which you could never get before,” he explained.About Dr. SigmanDr. Scott Sigman, M.D., provides state-of-the-art healthcare for his patients for sports-related injuries. Dr. Sigman specializes in all types of injuries to the knee and shoulder. Outside of his clinical practice Dr. Scott is passionate about continuing professional education for his colleagues worldwide. He enjoys the challenges of developing new devices, championing new procedures, and advancing orthopedic care. Dr. Sigman received his Doctor of Medicine from the University of Maryland School of Medicine. He did his orthopedic surgery residency at Tufts University School of Medicine and his Sports Medicine Residency at Kerlan Jobe Sports Medicine Fellowship.

Welcome to another episode of Pro AV Today with your host, Ben Thomas! This week, we have a special guest joining us – Izzi Demara from RoomReady. Izzi is a newer voice in the world of professional AV and is about to attend her very first Infocomm show. In this conversation, we'll get a unique pre-show perspective on what it's like to be a first-timer at this major industry event.Tune in to hear Izzi and Ben discuss:• The anticipation and excitement leading up to Infocomm, and how Izzi is preparing for her first experience at the event.• The most intriguing aspects of the show for newcomers, from the latest technology trends to networking opportunities.• The importance of Infocomm for RoomReady's business and how attending the show helps them stay ahead in the AV industry.• Tips for making the most of the trade show experience, especially for first-timers.Want to join us at Infocomm? Click here and register with the code MARKETSCALE for a free exhibits pass.

The healthcare industry is facing a lot of challenges, like physician burnout, the high cost of care, a lack of insurance coverage, staffing problems, and a lack of adequate interactions between patients and providers, just to name a few. With the loads of technology and applications available, many providers still use fax machines as a mode of communication, making patient access to specialty care difficult and increasing the risk of compromising security. How can this problem be eradicated to increase first response, improve care transitions, and speed up the adoption of e-consults?In this new episode of Highway to Health, a podcast by MarketScale, host David Kemp chatted with Brooke LeVasseur, the CEO of AristaMD, the best person to provide insight into these questions and talk about the delivery of e-consults for patients and providers.At the start of the episode, Kemp asked LeVasseur about the habits she has adopted to maintain her physical and mental stability:"For me, and I've struggled with this my whole life, every year I recommit to improving my sleep. Sleep is like the number one building block, and that's an ongoing struggle for me, but I try to setup good routines for myself so that I'm getting solid, uninterrupted sleep. For stress relief, I'm really into athletic activities. I try to be outside, take walks, and my whole family is into surfing... I can't get started until I get some sweat on, and that helps me stay sane and focused—it's a lot of great benefit," LeVasseur said.Kemp and LeVasseur's conversation included the following:• Health equity• E-consults: Other technologies patients can use other than a FaceTime experience• What goes into care coordination and communication between PCPs and specialists• Who has the biggest lever that could be used to speed up the adoption of digital platforms that improve outcomes. "I think the technologies that have been effective in helping that problem are those that let physicians do what they are meant to do, which is treat patients and get more face-to-face patient time. Arista is focused on how we can get providers to not only do what they are trained to do but really to let everyone in the healthcare system operate at the top of their license, and sometimes you can best do that by giving them technology tools so that they are handling the most complex, acute cases that are appropriate for their licensure," LeVasseur explained."Health equity really requires everyone to have access to affordable care and that they can get to that care in a timely fashion. If you are far away from providers, it's a challenge for anyone living in those remote districts, but surprisingly, folks have huge access problems that lead to inequity in urban settings. Sometimes the barrier isn't your location; it might be your health insurance. We see tons of Medicaid patients struggling to get care because specialists won't see Medicaid patients," she added.Brooke LeVasseur is the CEO of AristaMD and has 20 years of leadership experience launching new, innovative healthcare products and solutions for payers and providers, including software and e-consult solutions. Throughout her career, LeVasseur has worked with numerous startups in a variety of capacities, including corporate and commercial strategy, marketing, and new business creation. She brings a wealth of experience drawn from executive roles at Thomson Reuters, Veracyte, and Sequenom, as well as an array of consultant roles at industry-leading investment and healthcare companies such as Kleiner Perkins Caufield & Byers, Versant Ventures, Illumina, Cypher Genomics, and GRAIL. She has led teams to successfully commercialize new, innovative healthcare tools and gain widespread clinician adoption and reimbursement. She holds a degree in English from Stanford University.

The healthcare industry is facing a lot of challenges, like physician burnout, the high cost of care, a lack of insurance coverage, staffing problems, and a lack of adequate interactions between patients and providers, just to name a few. With the loads of technology and applications available, many providers still use fax machines as a mode of communication, making patient access to specialty care difficult and increasing the risk of compromising security. How can this problem be eradicated to increase first response, improve care transitions, and speed up the adoption of e-consults?In this new episode of Highway to Health, a podcast by MarketScale, host David Kemp chatted with Brooke LeVasseur, the CEO of AristaMD, the best person to provide insight into these questions and talk about the delivery of e-consults for patients and providers.At the start of the episode, Kemp asked LeVasseur about the habits she has adopted to maintain her physical and mental stability:"For me, and I've struggled with this my whole life, every year I recommit to improving my sleep. Sleep is like the number one building block, and that's an ongoing struggle for me, but I try to setup good routines for myself so that I'm getting solid, uninterrupted sleep. For stress relief, I'm really into athletic activities. I try to be outside, take walks, and my whole family is into surfing... I can't get started until I get some sweat on, and that helps me stay sane and focused—it's a lot of great benefit," LeVasseur said.Kemp and LeVasseur's conversation included the following:• Health equity• E-consults: Other technologies patients can use other than a FaceTime experience• What goes into care coordination and communication between PCPs and specialists• Who has the biggest lever that could be used to speed up the adoption of digital platforms that improve outcomes. "I think the technologies that have been effective in helping that problem are those that let physicians do what they are meant to do, which is treat patients and get more face-to-face patient time. Arista is focused on how we can get providers to not only do what they are trained to do but really to let everyone in the healthcare system operate at the top of their license, and sometimes you can best do that by giving them technology tools so that they are handling the most complex, acute cases that are appropriate for their licensure," LeVasseur explained."Health equity really requires everyone to have access to affordable care and that they can get to that care in a timely fashion. If you are far away from providers, it's a challenge for anyone living in those remote districts, but surprisingly, folks have huge access problems that lead to inequity in urban settings. Sometimes the barrier isn't your location; it might be your health insurance. We see tons of Medicaid patients struggling to get care because specialists won't see Medicaid patients," she added.Brooke LeVasseur is the CEO of AristaMD and has 20 years of leadership experience launching new, innovative healthcare products and solutions for payers and providers, including software and e-consult solutions. Throughout her career, LeVasseur has worked with numerous startups in a variety of capacities, including corporate and commercial strategy, marketing, and new business creation. She brings a wealth of experience drawn from executive roles at Thomson Reuters, Veracyte, and Sequenom, as well as an array of consultant roles at industry-leading investment and healthcare companies such as Kleiner Perkins Caufield & Byers, Versant Ventures, Illumina, Cypher Genomics, and GRAIL. She has led teams to successfully commercialize new, innovative healthcare tools and gain widespread clinician adoption and reimbursement. She holds a degree in English from Stanford University.

To connect with the professional experts in this post, email us at ask@londonproperty.co.uk.In the part II of the Property Market Update Q1 2023, we discuss the challenges of the rental market in prime central London. We discuss this topic with our guests, Tom Bill, Head of UK Residential Research, Marcus Dixon, Director of UK Residential Research at JLL, and Liam Monaghan, Managing Director of LCP. https://londonproperty.co.uk/en/are-the-government-policies-destroying-the-buy-to-let-property-market-in-2023/Landlords are leaving the market due to tax changes, but there is a lack of new landlords entering the market to replace them. This has resulted in a shortage of rental stock and rising prices. Build-to-Rent is part of the solution, but it is only a small proportion of the market and cannot scale quickly enough to meet demand. The rental market needs more regulation, but isolating individual landlords will not help first-time buyers get onto the property ladder. Providing good property management and refurbishing properties can help to manage the situation. However, challenges loom on the horizon, such as the need to bring properties up to a C rating for EPCs, especially in conservation areas. The experts believe that the rental dilemma is an ongoing challenge that will continue to be an issue in the short to medium term, and forecast that rents will outpace prices over the next five years due to a lack of supply.Marcus Dixon is the Director of UK Residential Research at JLL, where he leads a team focused on generating fresh housing market insights to bolster the growth of the residential business. With over 18 years of residential research experience, Marcus previously worked at LonRes as the Head of Research and Data Analysis, where he established the research department in 2015.Liam Monaghan is an expert in the Prime Central London property market, with almost 15 years of experience. As the Managing Director of LCP, his knowledge is a valuable resource for clients looking to buy or refurbish properties in the Private Rented Sector and Homeowner markets.Tom is the Head of UK Residential Research at Knight Frank, where he leads a team that produces reports such as the Super Prime London Insight, London Residential Review, and the flagship Prime London indices. With a background as a former Bloomberg and Reuters property journalist, Tom has contributed to various reports such as The Wealth Report, Active Capital, and Global Cities.Interviewer - Farnaz Fazaipour | Property Investment & OwnershipFollow us your way using one of your favourite social media channels listed below:InstagramTwitterYouTubeLinkedInFacebookBuzzsprout

In this episode of Build Momentum, Sarah and Katie are joined by JW Marshall, the director of learning solutions at Marketscale, and a fellow podcast host of the Voices of E-learning show. He is also the VP of Marketing at Summit K-12 in Dallas-Fort Worth, TexasSome Questions We Ask:How's it been going since you were last here? (1:09)How did you become an industry podcast expert in education? (2:46)How were you able to combine his passion for media, Edtech, and entrepreneurship? (7:05)What he did at Summit K-12 (11:17)What is Voices of ELearning and  getting podcast guests (18:53)In This Episode, You Will Learn:All life updates from JW Marshall (1:16)JW Marshall's beginnings as a podcast expert and in education (2:52)His success on programs and in podcasts (7:23)All about his show called Texas K-12 Education and sub-shows related to education (11:20)All about Voices of ELearning and How he was able to get people to guest on his show (19:20)Quotes:“Throughout my career, it's been fun to kind of find the next big thing and really kind of hone in on it and you know, build a really strong program around meeting the audience's where they're at. And so the podcast has been my favorite. “it's not really just about reaching the millions. It's about reaching the people that care about that topic that want to share their insights that want to engage in a way that's not just a LinkedIn post or not just a tweet, right? But a more deep conversation.”“So it's really a win-win. I think when you do it right, you obviously get a lot of value in hosting the conversation. But the goal has to be providing value to others. It can't be salesy. It can't be, you know, a really selfish reason to do the show, because people will see that really quickly. You got to be authentic. And if you come across as really caring about the guest, and the conversation and the audience, good things are gonna happen.”“I would just say it really does kind of change your life a little bit. If you put yourself out there and you're consistent, strategic, and you learn from you know what works and doesn't work very quickly.”Connect with JW MarshallVoices of E-Learning PodcastJW Marshall LinkedInJW Marshall EmailJW Marshall TwitterStay in touch with Sarah Williamson:Free Case Study GuideWebsiteLinkedInStay in touch with Katie Lash:LinkedInAbout "The Secret to Transformational Leadership," which Sarah co-authored with Dr. Quintin Shepherd:Transformational Leadership Secret websitePurchase the print or ebook

Technology plays a central role in every aspect of medical advancement — even in the surgical asset management field. On an episode of ConCensis host, Tyler Kern was joined by Theresa Cole, a Sterile Processing Manager at Northern Nevada Sierra Hospital, and Jason Blake, a project manager with Censis Technologies – the company behind CensiTrac, a system being used to manage all things surgical instrument management. When health centers and facilities look to adopt a new system, there are several key things that they look for. But for Cole, her main goal was to work with a software that facilitated patient tracking and was easy to use. "The most important thing is being able to track to the patients … kind of a thorough implementation to be able to track through the process. We've used CensiTrac in the past so as a system I was familiar with, I was very comfortable and confident using it at this facility," said Cole.The CensiTrac system was the most significant factor for Cole's interest in her management job. The Censis software was going to be used at Northern Nevada Sierra, which piqued Cole's interest. "CensiTrac was in place … because there's very extensive modules to be able to track paperless, track to the patient, track the instrumentation … it was a very comprehensive system so that was a selling feature for sure," stated Cole.Having a support team in the surgical asset management field is also important. The Censis implementation team assists hospital staff on how to use the system, ensuring proper and safe security measures, and getting people all on the same page for a smooth process.Early preparation stands to be the main factor in effectively implementing sterile processing and what has to be prioritized. "The main thing is their data – what is their information going to look like," said Blake.For sterile processing, these things include items like count sheets and instrumentation. Blake stated, "that is core training for a tracking system to ensure that you have the right data in place. All their trays, the tray names — anything that has to do with that first is a really big thing."He added that coordinating with information technology personnel and understanding the hardware should be emphasized in surgical asset management because oftentimes, switching from one system to another or implementing into a totally new system might come with trial and error since every facility has its own needs.Interested in learning more about Censis Technologies' surgical asset management platform? Visit Censis.com.To access additional podcasts, visit the ConCensis Podcast Show featured on MarketScale.

John Mills joins us to discuss Cody Rigsby & Week #2 of DWTS. There will be no live classes from October 10-12. Last week's Tread conversation had technical issues so they tried again on 9/30. CNN writes about Peloton's apparel launch. The Daily Mail reports on the apparel launch in Australia. Triathlete.com talks about how Peloton is focusing on diversity. The Today Show profiles a woman who lost 100 lbs with her Peloton. Digiday spotlights Dara Treseder. Marketscale (with help from Crystal) reports on Peloton's new focus on hotels. The Tread is now live in Germany. Christin D'Ercole's remodeling efforts are in Architectural Digest. Tunde spoke at Princeton Angelo tackles intuitive eating vs. tracking your diet. A visit from the Peloton Prophet has info on the Rower, the future of Tread+, Peloton Guide, and more! Germany gets a new instructor - Tobias Heinze. iFit is hoping for a Peloton-sized IPO. We have yet another company trying to be the "next Peloton" - Wahoo. Echelon is trying to beat a Peloton world record. (insert eye-roll emoji) Kevin Hart invests in Hydrow. Peloton partners up with 007. The "You Get To" Crew and Thrive Causemetics donates to Breonna Taylor Memorial. All this plus our interview with Joey Ruggero!Love the show? Subscribe, rate, review, and share!Here's How »Join The Clip Out community today: theclipout.com The Clip Out Facebook The Clip Out Twitter The Clip Out Instagram See omnystudio.com/listener for privacy information.

A construction project is one of the most meticulously planned efforts you'll ever see in business, but despite the best-laid plans, something you can't plan for is variable weather conditions. Hot, cold, or damp — those conditions make construction challenging for workers on-site, can cause delays, and create problematic condensation and high humidity in construction areas.In this episode of the Building Management podcast brought to you by MarketScale, host Sean Heath sat down with Tim Young, business development specialist at Polygon to discuss how important a controlled environment is on construction sites.“Not only does temperature affect workers health and safety, moisture on a job site can slow down the progress of the construction,” Tim said.But the challenge comes when deciding to use a temporary climate solution or use the building's permanent HVAC unit.“A permanent HVAC is not designed to be used during construction when there's a lot of dust and fine particles that can get into the system,” Tim said. “For example, the motors on a HVAC system — when they're not filtered properly and fine dust gets into the motor, it actually decreases their life.”Andover, Mass.-based Polygon delivers Temporary Humidity Control environments and solve moisture issues for construction projects to prevent delays, prevent corrosion during tank coatings, eliminate condensation and high humidity in areas.“[Temporary systems] are much more hardy and built to handle extremes that a permanent system is not,” Tim said.For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Houghton Mifflin Harcourt recently released its 2021 educator confidence report, and the findings were not particularly optimistic.In this clip from MarketScale's EdTech Today, host Kevin Hogan weighs in on what the report's findings might mean for both the short and long-term future of education."As with most news coming out these days about the state of education in the midst of the pandemic, there are good numbers and there are bad numbers.Houghton Mifflin Harcourt came out with their annual 2021 educator confidence report, which is an annual barometer, now in its seventh year, where they ask how educators on the front lines in schools across the country are feeling about the state of teaching and learning.This year, only 38% of educators reported a somewhat or very positive view of the state of their profession, which is down from 49% in 2020. [Further,] 37% of educators reported thinking the pandemic would increase respect for teachers this year, which is a significant decrease from 63% in 2020.It's very disappointing figure in the conversations that I've been having with EdTech Today guests that, across the board, it seems that the perception as a parent or as a professional that everyone has seen the recognition of what these folks do for the kids.Unfortunately, it doesn't seem to be getting through to them. Now, there was also some good news that came out of that. And that comes when we talk about the use of education technology in school — 77% now believe the technology will help them be better teachers post-epidemic.Additionally, 56% of educators reported the improved ability of students to access instructional content anytime, anywhere, which reinforces the value of technology for K-12 education and should give educators and parents a peace of mind that the progress is being made on that front.So not all good news, not all bad news. I think, at this time and this date, as we go forward to the 2021-2022 school year, we just need to keep on keeping on."

There's never been more demand for on-the-go and delivery options for restaurant customers – and that's led to a race for optimal solutions among establishments looking to keep pace.One of the premier solutions for meeting these growing expectations is the ghost kitchen, which empowers establishments to cook orders specifically for to-go and delivery guests. These kitchens don't serve a traditional, physical dining space, but are solely dedicated to the need of customers ordering either themselves or through the variety of food delivery apps available today.“Ghost kitchens provide an opportunity to really expand a brand or get a product in front of customers that they otherwise couldn't because of lower resources." -Brett ButerickOn this episode of MarketScale's The Main Course, host and industry expert Barbara Castiglia was joined by Brett Buterick, Esq., to highlight the legal and regulatory environment surrounding these ghost kitchens.“Ghost kitchens provide an opportunity to really expand a brand or get a product in front of customers that they otherwise couldn't because of lower resources,” Buterick said. However, the concept is so popular that even big brands are getting into the virtual kitchen model.Buterick sees the idea taking off because of the impact of technology. First is the acceptance and use of third-party delivery apps like GrubHub and Uber Eats and second is the increase in social media marketing that allows brands to develop an online following.From a legal perspective, starting a ghost kitchen begins with entity formation before finding a space to operate and eventually moving onto selling products and services. While creating the business through an LLC is fairly straightforward, finding just the right space can be challenging but is essential to creating a sustainable business.Buterick describes three models for working out of a space. “One would be the classic model of a shared space with a pop-up in another business's environment. The second would be operating out of a true commercial kitchen or a commissary. The third possibility is a turnkey solution that's going to look like a combo kitchen. Things where you can actually put your brand into another system.” He said.How does a new brand enter this growing sector of the restaurant industry? Buterick has all the insights and details on what it takes to successfully launch a ghost kitchen business.

In this episode of Build Momentum, we are joined by JW Marshall, the director of learning solutions at Marketscale and a fellow podcast host of the Voices of E-learning show.Some Questions I Ask:Are there any themes emerging from these leaders, as we kind of think about a new school year this fall and what we hope is the end of the pandemic? What insights can you share with us? (1:17)What's your advice to those people who are thinking about doing podcasts? What would you say? (5:20)So you said plan it out. But how does that look? Can you get a little more detailed? (7:55)But how do you stay focused? What do you do to stay focused? (10:16)We all want to know the answer to the million-dollar question exactly. How do you grow your audience? (14:30)If you were going to start over, and you're launching your podcast again, would you do anything differently? (17:25)What are  some of your favorite shows that you listen to (19:34)In This Episode, You Will Learn:Themes emerging for the coming school year. (1:27)When is the time to start a podcast (5:36)Detailed planning for starting a podcast. (7:55)Staying Focused in building momentum for your podcast (10:19)Growing your Audience in different ways (14:43)Considering the use of video as podcasts episodes (17:31)Quotes:“Don't wait any longer to start a podcast, it's time to jump in. There's never been a better time the technology is there.."“ Think through what you're going to do and how you're going to do it. Be strategic.”“You got to have a plan and you got to stick to the plan and you got to execute. And again, you want to get through those first 10 to 20 episodes and then you'll really start seeing the fruits of your labor. So stick with it..”"I would say find things that inspire you and follow those leads.""Don't underestimate the power of video podcasts"“Sometimes some more passionate person that's driven is kind of beat out everyone else. And you see the next person to have a million followers and listeners and things like that. So don't wait. Don't sit back and wait. Get out there and do it and try it. Learn from your mistakes, be consistent”Connect with JW Marshall:Voices of E-Learning PodcastJW Marshall LinkedInJW Marshall EmailJW Marshall TwitterStay in touch with Sarah Williamson:Free Case Study GuideWebsiteFacebook

Data revolutionized the way sports are played and watched, and new technology makes this process even more exact and innovative. Diving into Data is turning the spotlight on LiDAR and its applications in the world of sports. Host TC Riley chatted with his MarketScale team member Shannon Dyer, an Engagement Analyst.To start, Riley defined LiDAR. “It's a method for measuring with lasers that's incredibly accurate and creates a 3-D model with precise measurements.” It's a growing industry and is in use in several major sports, including gymnastics and baseball.Dyer spoke about its use in gymnastics, a sport she grew up in. “Fujitsu adapted its LiDAR technology to create something for gymnastics to assist in judging in 2019,” she said. The process included scanning athletes' bodies then putting cameras at every event to see how the bodies move, helping with the degree of difficulty scores.It's also making an impact in baseball. Before the 2020 season, the MLB used LiDAR to create digital models for every park so broadcasters could drop a camera anywhere for various replay angles.It's also being integrated into Hawk-Eye technology to improve StatCast to build upon accuracy. “It can capture the position and movements of everyone in the field, including pose tracking. It updates 30 times per second at 18 different data points,” she added.LiDAR is also playing a role in the in-person experience with sports, specifically social distancing. Companies are adapting LiDAR technology, initially designed for monitoring passenger traffic in airports, to provide real-time crowd density to stadium managers.What's next for LiDAR? One critical future use case is taking the human error out of judging, from gymnastics to offsides calls to determining if it's a catch in football. Dyer noted that Dez Bryant did catch that pass, and that technology would have proved it!

Host TC Riley welcomed fellow Marketscale team member David Hidinger to discuss the data behind economies of scale. They looked at two unique use cases, beer and Girl Scout cookies.First, Hidinger defined economies of scale. “The concept is that when an industry or firm grows larger, it receives benefits based on its size.”Those benefits can hit almost every aspect of business, from lower prices for ingredients purchased in bulk to efficiency improvements. To simplify it, Hidinger said, “It's why you go to Sam's Club versus Walmart.”Next, the two discussed beer and breweries. The data shows that macro breweries have shrunk significantly from 1975 to 2019, mainly due to consolidation. On the other hand, microbreweries have exploded in growth. However, they really aren't direct competitors.Riley said, “With macro breweries, it's basically the same beer, so it's branding and price that drives the purchase.”Microbreweries aren't trying to sell or produce at a large volume, so they don't benefit from economies of scale. They compete on flavor, options, and brand identity. Macro brewers do, but that also means they can't pivot to a new product without assurance they'll sell enough to cover their investment.Girl Scout cookies have a unique production and distribution. This industry also saw consolidation from 29 bakeries to only two. So, why do troops in the same geographic area have different cookies? “Regional councils each choose the bakery the contract with and negotiate separately based on volume,” Riley answered.The volume of those councils has only data from their region, so forecasting isn't always accurate. It could be more so if they had a larger data pool. However, they are selling $800 million in cookies each year, at around $5 a box. They probably aren't leaning into scale as much because it's a philanthropic model, not a profit-centered one.

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.While stats have always been part of the NFL—teams, analysts, and fans are obsessed with the data and what it means. And so is Diving into Data host TC Riley. TC invited fellow football and data fan Tyler Kern to talk about crazy stats from the 2020 season and what they expect in the Super Bowl.Riley and Kern discussed some unique stats, some winners and some losers. First up was sensational Tennessee Titans running back Derrick Henry. Riley shared, “He became the eighth player in NFL to rush for 2,0000 plus yards. He also had as many 200-yard, two-touchdown games as any player ever had in his career.”So how did Henry put up such incredible numbers? Kern said, “It has to do with balance and a better quarterback in Ryan Tannehill.” While Henry's success at running back is special, it's also one of few because Riley believes that the NFL is “a passing league now.”Yet those teams overly reliant on passing or running, for that matter, didn't translate to success. Another interesting stat is that punting is disappearing. “There were only 7.4 punts a game; it had never been lower than 8.4. Why? Because teams went for it on fourth-and-one 66% of the time, which shows teams are using analytics to make better decisions,” Riley added. Looking at some losers, Riley and Kern had to talk about the hometown team of MarketScale, the Dallas Cowboys. They gave up more than 30 touchdowns at home. “It was obvious the defense was not well organized, and they didn't know what they were doing. It was a clear disconnect,' Kern said.With a new defensive coordinator and hopefully a healthy Dak Prescott, maybe those Cowboys can turn it around in 2021. What about stats that were great for the player but didn't translate to wins? Deshaun Watson threw for 4,800 yards and 30 touchdowns, but the Texans had only four wins. That's never happened before. “He had huge numbers, but there was no vision,” Riley said. Watson has asked for a trade, so maybe he'll be able to win consistently in another system. Finally, Riley and Kern gave their predictions for the Super Bowl. While they both admire Tom Brady's talent and career, they think the Chiefs have his number. “When Brady loses, it's because of pressure, so I'll be looking at the pass rush of the Chiefs,” Kern said.Riley added, “The key to the game for the Chiefs will be balance with running the ball. They can't get too pass-happy.”

Nurses are an integral part of the healthcare ecosystem. They have been critical to the frontline response to the pandemic, but how is the profession faring? Host Kevin Stevenson invited Kathleen O'Grady Winston, Ph.D., RN, College of Nursing Dean at the University of Phoenix, to the show to discuss what's happening in nursing, including a new survey her college published.The first topic Stevenson addressed was the concern of an exodus from the profession because of the stress of COVID-19. Winston shared, “There is good news on this, as 99% of respondents to our study said they are still very satisfied with the profession.”Winston does, however, have concerns with the pipeline of qualified, eligible candidates. “We have a capacity and pipeline issues exaggerated by the pandemic but existed before,” she said.While interest in the profession is high, Winston noted that the desire to be a nurse and what's needed academically and personally are different things.The curriculum for nursing is also always evolving, and COVID-19 has made its impact. “It's a dynamic discipline, and we've been updating activities and experiences that prepare for the management of infectious diseases,” Winston noted.Stevenson and Winston then went in-depth on the survey results, picking on two data points that are important to address—nurses not being heard or appreciated. How do these sentiments impact the industry?“What they are asking for is to be at the table when decisions are made. They have a unique voice, and it's one of advocacy for the patient. For nurses to be appreciated, transparency, sharing information, and closing the loop by communicating back to the nurses on the insight they provided,” Winston said.Listen to Previous Episodes of MarketScale's I Don't Care Right Here!

While there have been many downsides to the unexpected changes we all needed to make in 2020, there were also improvements made to how we work and live. The upsurge in telemedicine is an example of such progress made in the face of adversity. On the latest episode of I Don't Care, host Kevin Stevenson spoke with Dr. Adam Saltman, Chief Medical Officer, Eko about the integration of telemedicine with digital technology and AI.Telemedicine can allow for more convenient access to care and can help keep patients and health care providers safe. That being said, there are some crucial missing components that can limit the quality of patient care. For example, physicians cannot listen to their patients' bodies on their own via video conference. Really listening to the patient's heart, lungs, and bowel sounds through a stethoscope can typically only happen face to face. Eko closes this divide between physicians and patients with their digital stethoscopes, which transmit high fidelity sounds to remote physicians in real time as if they were at the bedside. In addition, Eko AI analysis algorithms help physicians screen for AFib and heart murmurs.According to Dr. Saltman, if they have the right technology available to them, physicians can overcome the distance based challenges of telemedicine. “When I listened to physicians say things like, ‘Well, I don't think a Zoom call is a really good physical exam,' they're right. It's not a good physical exam,” Dr. Saltman said. However, he feels that if he can give them an EKG and therefore can give them heart sounds, lung sounds, bowel sounds, and whatever else they want to listen to, they can make telemedicine work. “Combined with that video, now they feel a lot more comfortable. They're getting a real medical evaluation. And the patients too, they feel that, wow my doctor actually listened to me even though I'm far away,” Dr. Saltman explained.Listen to Previous Episodes of MarketScale's I Don't Care Right Here!

While there have been many downsides to the unexpected changes we all needed to make in 2020, there were also improvements made to how we work and live. The upsurge in telemedicine is an example of such progress made in the face of adversity. On the latest episode of I Don't Care, host Kevin Stevenson spoke with Dr. Adam Saltman, Chief Medical Officer, Eko about the integration of telemedicine with digital technology and AI.Telemedicine can allow for more convenient access to care and can help keep patients and health care providers safe. That being said, there are some crucial missing components that can limit the quality of patient care. For example, physicians cannot listen to their patients' bodies on their own via video conference. Really listening to the patient's heart, lungs, and bowel sounds through a stethoscope can typically only happen face to face. Eko closes this divide between physicians and patients with their digital stethoscopes, which transmit high fidelity sounds to remote physicians in real time as if they were at the bedside. In addition, Eko AI analysis algorithms help physicians screen for AFib and heart murmurs.According to Dr. Saltman, if they have the right technology available to them, physicians can overcome the distance based challenges of telemedicine. “When I listened to physicians say things like, ‘Well, I don't think a Zoom call is a really good physical exam,' they're right. It's not a good physical exam,” Dr. Saltman said. However, he feels that if he can give them an EKG and therefore can give them heart sounds, lung sounds, bowel sounds, and whatever else they want to listen to, they can make telemedicine work. “Combined with that video, now they feel a lot more comfortable. They're getting a real medical evaluation. And the patients too, they feel that, wow my doctor actually listened to me even though I'm far away,” Dr. Saltman explained.Listen to Previous Episodes of MarketScale's I Don't Care Right Here!

Restaurants have always had one primary goal: providing the optimal dining experience that will keep tables filled from open to close. But, as the coronavirus forced restrictions on these establishments, many were compelled to shift their services to drive-thru, delivery and/or curbside operations, meaning an online presence was necessary if they wanted to keep on cooking.However, according to a 2019 MGH survey—prior to the pandemic—77% of people routinely checked restaurant menus and/or reviews online before they dined in or ordered takeout or delivery, with 68% responding that they were discouraged from visiting a restaurant if unable to find the information they wanted beforehand.After all, there are usually plenty of other dining options to consider. There's no doubt that a tech-savvy approach toward marketing a venue can make a world of difference—particularly for those who haven't been in business for long or struggling to keep their tables full—and especially during uncertain times like we've seen in 2020. So, what's the answer? BentoBox!What is BentoBox, you ask? Offering restaurants and hospitality a mobile-first online presence with an operations platform built-in to automate tasks such as updating menus and social media, promoting private events, sharing press, selling gift cards and more, BentoBox is proven to drive measurable gains in reservations, revenue and brand recognition for hospitality venues everywhere.And, on this episode of MarketScale's The Main Course, host Barbara Castiglia sat down with BentoBox Co-Founder and CEO Krystle Mobayeni to discuss how BentoBox works, its client base and partnership with US Foods, the importance of a mobile-first approach to restaurant website design, how COVID has impacted both the industry and BentoBox's business, and much, much more.“As technology has become more important in the dining out experience—definitely over the past decade, very much so over the past year—restaurants were having to use these different third parties (marketplaces) for the technology, and that was taking away the relationship they had with their guests. These horizontal platforms,” Mobayeni explained, “really fell short of giving restaurants exactly what they needed online—the tools that are very specific to what restaurants want to communicate, whether it's about events or menus or just updating images or promotions. And so it was really a no-brainer for us to build a platform that addressed this directly for restaurants, and then, within that, give them the tools to be able to take control, be able to make updates easily on their website, and then actually be able to treat it as a digital storefront rather than just a brochure.”A New Episode is Served Up Every Tuesday!

With a career spanning 17 years that began in the shipping department, Mike Nuget, a freelance colorist out of New York who's had the fortune to work on some really extraordinary shows and videos, has, as they say, started at the bottom and is working his way to the top. And on this episode of In Focus by MarketScale, he joins host Josh Brummett to discuss his career trajectory, the pros and cons of going freelance, the stages of the color process, the evolution of camera technology, workflows, how professional coloring can elevate a project, and more.Technically titled as a both a Colorist & Finishing Editor, Nuget remarked, “There's days when I'm doing one role in the morning and another role at night. Then the next day I'm doing both roles all day, and that really keeps me on my toes. And I like it, too, because there's some projects that I fit better for doing (quote/unquote) just onlining. And there are some projects where the client does their own onlining and gives me a final file and I just do the color. So, it's good to be versatile and have the ability to offer the client either or, or both.”

Mental health is a topic that was trending well before the pandemic took its toll, but it is even more important that we have open conversations about mental health now. Pathways to Empower, which provides resources to help teach people the brain science of building resilience and fostering mental health is doing just that.Kevin Stevenson, Host, I Don't Care had the opportunity to speak with Donna Volpita, Founder & Education Director, Pathways to Empower to learn more about how we can all work towards mental wellness. One way to keep the conversation going on such a challenging topic is to embrace mental health literacy. “Literacy is just an understanding of a subject. So mental health literacy is just the ability to understand and talk about mental health. So just like, you know, literacy in terms of books is can you talk about reading? Can you have a discussion about the novel? And math is having discussions about math things, but mental health literacy, right now, there's such a stigma,” Volpita said.She went on to explain that teaching people how to take care of their mental health is just as important as teaching them about physical health. That being said, Volpita acknowledges that these conversations are not easy to have. “But we don't talk about mental health and very few people feel comfortable talking about mental health. Now, we are seeing that this next generation is much more comfortable,” Volpita noted.Her goal is to make mental health much more of a common discussion. “We would like to change the paradigm in mental health to be more about being proactive. How do we prevent mental health issues rather than being reactive and only be about treating mental health issues?” Volpita said.Listen to Previous Episodes of MarketScale's I Don't Care Right Here!

The job market is constantly changing, and the job qualifications that would have been sufficient five or 10 years ago may not necessarily be sufficient today. Many professionals still debate whether or not a degree in video production is necessary to get started in the industry.But is this true today? What does someone need to get their foot in the door with the company of their dreams?In this episode of In Focus, Josh Brummet meets with two of MarketScale's most recent hires in the video production department, Michael Boyer and Alex LeBlanc, to discuss how to get started in video production today.Michael Boyer is MarketScale's live broadcast creative producer, with a degree in Convergence Journalism from The University of Missouri. Meanwhile, video production specialist Alex LeBlanc has a degree in Advertising and another in Electronic Media & Communication, both from Texas Tech University.Both of them believed that, while going to school for video production isn't obligatory, educational institutions offer certain benefits that a do-it-yourself producer wouldn't have. “What you don't get outside of school is the connections you build while attending university,” said LeBlanc.“Every group is kind of a group project, and you can't do anything by yourself,” added Boyer. “Learning from people that were better than me helped me to become better too.”But for those who don't plan on attending college, what's the best way to learn?“You learn by doing things,” said Boyer. By replicating what other people are doing and pushing ideas to their fullest, anyone can get better at their craft. “Even if you fall terribly short, you'll still learn something valuable.”Follow In Focus Every Other Friday!

The world's largest trade association, Biotechnology Innovation Organization (BIO) represents over 1,000 biotechnology companies, academic institutions, state biotechnology centers and related organizations spanning the United States and more than 30 other nations. A proactive voice of science and for science that will drive a “bio revolution”, BIO is committed to speaking up for the millions of families around the globe who depend upon their success, driving a revolution that aims to cure patients, protect our climate, and nourishes humanity by:Uniting and empowering biotech innovators and their ecosystem to improve livesRemoving barriers to innovationChampioning broad access to biotech breakthroughs and scientific equalityCatalyzing resilient and sustainable bio-based economiesDr. Jeremy Levin, Chairman & CEO of Ovid Therapeutics Inc., and BIO's Executive Committee Board Chair, joins Kevin Stevenson, host of MarketScale's I Don't Care podcast, to discuss his company, which concentrates on discovering cures for rare diseases of the brain, why the primary focus of his career has been on finding medicines, and BIO's role in the development of a COVID-19 vaccine.“I joined BIO with the idea that new medicines are important to people—they're important to you, important to me. I wanted us to put the track of the industry only on finding new medicines to cure diseases. When COVID hit, the biotech industry stepped forward,” stated Levin. “This is not one company—this is multiples companies. This is not one approach to vaccines—there are at least six different approaches. This is not simply companies making products—you've got to have a safe drug and an effective drug. And we have one arbiter for that, and I am proud to work with them every day of the week—that's the FDA.”Listen to Previous Episodes of MarketScale's I Don't Care Right Here!

On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a full-service photo and video production company. Committed to providing the best service possible at an affordable price, his company focuses on small businesses, helping them to gain a video presence online, while also working on training videos, and event and seminar coverage for larger companies. Boasting a vast and spectacular portfolio of landscape, portrait, light painting, and abandoned building photography, as MarketScale's Senior Director of Video Production by day and photographer by hobby, Brummett wanted to delve into the reasons why Spector chose his profession. Further, he wanted to know what goes into capturing that perfect shot so that the image tells a story, the three fundamentals to always keep in mind, the art of abandonment photography (Spector's sweet spot), how he transitions from deserted, decaying properties to adding people into the mix, as well as his approaches to photography versus videography.“If you're shooting people, you want to always make sure the eyes are in focus,” Spector advised. “Also, never put somebody dead center. Sometimes you will—like if you're doing headshots or something. But if you're trying to tell a story and do a little more artistic shot, you always want to put them off to the side—that's the rule of thirds. So, if you imagine your frame and there's two horizontal lines and two vertical lines going through it, and you have those cross points—those are where you want to put the main frame of your subject.”

A key component of the FDA's New Era of Smarter Food Safety Blueprint, the U.S. Food and Drug Administration (FDA) just announced a critical update to the Food Safety and Modernization Act (FSMA)—Section 204(d)(2)(A)—which establishes additional traceability recordkeeping requirements for “high risk foods” such as leafy greens, fresh cut fruits and vegetables, some types of fish, shell eggs, nut butters, and more.Angela Fernandez, the Vice President of Community Engagement at GS1 US, the information standards organization , leads all activities in the consumer packaged goods, fresh foods, foodservice and retail grocery industries. With nearly 20 years of experience, Fernandez collaborates with brands and retailers as part of GS1 US' industry initiatives to improve recall response and enable more proactive food traceability. And today, Fernandez joins Barbara Castiglia on MarketScale's The Main Course podcast to discuss how she got interested in food safety, as well as how the industry is preparing for this new rule, including:Why food traceability is so vitalWhat's already been done to support improved food traceability and harmonize the food systemHow technology, like RFID, has enhanced food supply chain traceability and transparencyA New Episode is Served Up Every Tuesday!

A best-selling author, a by-lined CIO Magazine columnist, and host of the highly-subscribed The Big Unlock podcast featuring healthcare and technology C-level executives, Paddy Padmanabhan is the CEO and Founder of Damo Consulting—a growth strategy and digital transformation advisory firm that works with healthcare enterprises and global technology companies. In response to the pandemic and changing consumer preferences, Padmanabhan, along with co-author Ed Marx, recently released his second book Healthcare Digital Transformation: How Consumerism, Technology, and Pandemic are Accelerating the Future, an essential handbook and guide for digital health and digital transformation leaders in healthcare.And on this episode of MarketScale's I Don't Care podcast, host Kevin Stevenson sits down with Padmanabhan to discuss the sudden upscaling of virtual care capacity, the mainstreaming of telehealth, the mounting momentum of healthcare digital transformation, and the cybersecurity risks that are sure to accelerate concurrently.

Visits to the dentist's office are already stressful enough, without considering the emergencies that can and do happen in routine dental procedures. Allergic reactions, fainting, asthma attacks, and even heart attacks are not entirely uncommon, explains guest Damon Matlon, Product Manager for HealthFirst. Marketscale's Healthcare Podcast explores how dental offices prepare for these emergencies with guest Matlon. The consequences of having unprepared emergency kits can be grave, but Matlon divulges a simple solution to the problem.What's more, the annual one-time fee includes free online courses and trainings on their medical kits, eligible for CE credits. The course covers administering the medications in the kit, including emergency oxygen. Other courses, like bloodborne pathogens training, the blood born pathogen, keep office staff learned in on top of mandatory skills and knowledge.Dental offices can take this task off their plate with the aid of HealthFirst's Practice Partner Program. With just one flat yearly fee, HealthFirst provides up-to-date medical kits to dental offices all over the country. HealthFirst tracks and replenishes these drugs, staying atop recalls and expirations and sourcing drugs from safe suppliers in the pharmaceutical supply chain.What's more, the one-time fee includes free online courses and trainings on their medical kits, eligible for CE credits. The course covers administering the medications in the kit, including emergency oxygen. Other courses, like the blood born pathogen, keep office staff learned in mandatory skills and knowledge.For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

On today's episode of the Healthcare podcast brought to you by Marketscale, host Sean Heath is getting a crash course on medical crash carts from HealthFirst's marketing and product manager Lynda Goodrich.Since 1971, Washington-based HealthFirst has been providing dental and medical offices cost-effective solutions for medical emergency preparedness, infection control, medical waste, and regulatory compliance. HealthFirst offers an automated medication replenishment system for crash carts and crash kits that contain emergency medication and equipment for life support protocols in a patient medical emergency.While crash carts are always found in hospitals and acute care facilities, Lynda points out that medical emergencies happen everywhere. “Crashes don't only happen to patients in hospitals,” Lynda said. “They can happen anywhere at any time. Parking lot, shopping mall, aircraft… crash carts are a necessity in hospitals but I would argue they're a necessity elsewhere – especially in all medical and dental practices.”While a hospital may have a crash cart routinely restocked and checked by an on-site pharmacist, a smaller, non-acute care facility may have a smaller, less-used crash kit containing similar medications. These medications often expire before they are used. They can also be prone to manufacturer recalls. Manually checking those crash kits takes a lot of manual time and labor, something that can be solved with technology.“You can log onto OnTraq, for example, and see all of your expiration dates and your lot numbers in case of a national recall, but it also helps eliminate human error,” Lynda said. “Plus, OnTraq's proprietary automatic replenishment system will monitor those expiration dates and automatically send a replacement medication prior to expiration."

In this episode, we chat with Kevin Hogan, the host of a new Marketscale podcast series called Remote Possibilities where Kevin explores “the technology that is revolutionizing the education industry."  Kevin is also a long-time education reporter and is currently an editor at large with eSchool News. Kevin shares his insights as an editor, a podcast host, and the many interviews he's done with edtech and school district leaders. He provides wisdom for how education organizations and schools can be more successful right now, including the following tips:1) Be specific. Know who you are pitching and make their job easy! You will definitely see results if you follow the guidance Kevin shares with us in this episode. 2) Become your own media channel. He recommends thinking like a media outlet and creating content and information for your audience, and he shares a few examples.3) Focus on success stories and anecdotal feedback right now. Share your customer success stories! People care less about product details and more about the outcomes of your success. He also sees several sliver linings out of this time in education. Throughout the many conversations he's had,  a few common themes have emerged. He's found that people have a greater empathy for others, and they are looking for progress and opportunity -- even when you're in a state of chaos. 

Greg Crumpton, people promoter, dot connector, technology enthusiast, Kaizen Practitioner and VP of Critical Facilities and Technology at Service Logic, joins Tyler Kern of MarketScale for a preview episode outlining what's to come in a new podcast show entitled “Straight Outta Crumpton”.“Over the last year or so, we've done several podcasts with the company that I work for, which is an awesome company. But this is, you know, a little bit more in my particular vein of what I do, and that's more about people—it's more about relationships, and in particular, how those relationships play in our day-to-day lives—in work as well as personal.”With 38 years in the HVAC & mechanical industry, Greg has come across a multitude of great people, forging and nurturing unique, long-term interpersonal relationships within the HVAC sector that extend back over the years to form what could be referred to as ‘a tribe of trust'.“It's all about the people that you trust and, you know, most people can hold that little basket of trust in two hands, and there's a couple of dozen people in there that you feel like are in your tribe. Then you hope to implore your feeling and your sentiment of giving back to that tribe, where then they reach out to a half-dozen or two dozen people in their hands. You just try to spread it through a grassroots level because it really is hand-to-hand combat.”With at least 13 guests lined up to join future “Straight Outta Crumpton” podcast episodes, Crumpton is excited about the diversity of personalities that will be showcased. From “the King of Sales” Jeffrey Gitomer—both a personal friend and world-renowned business and sales coach that focuses on interpersonal relationships and how to engage with people, to a business partner that will chat about how his and Crumpton's relationship grew over time, as well as an up and coming 28-year old architect that is changing the skyline of Charlotte, NC.Says Crumpton, “We got really, I think, a strong lineup, so looking forward to kicking it (the podcast) off.” He goes on to say, “MarketScale does such a good job of working with us and helping bring common people like me the ability to talk to the masses on things that may or may not be relevant, but if one person gets one nugget out of a conversation, then mission accomplished.”Stay tuned for the first episode of “Straight Outta Crumpton” coming soon and be sure to subscribe to MarketScale's Building Management podcast to get more in-depth commentary on the hot topics and groundbreaking innovations transforming the industry.

Now that we know the four teams in the College Football Playoff what is the data telling us about the matchups? On this episode of Diving into Data, MarketScale‘s resident numbers guru TC Riley runs down who's most likely to win and what the data is telling us.Can Clemson shut down Ohio State's high-powered offense? Will Joe Burrow lead LSU past OU to college football glory? Get the breakdown from TC and Tyler Kern in this excerpt from Diving into Data.Tune in every Wednesday at 9:30 for your weekly dive into data with MarketScale's resident numbers man, TC Riley.