Podcast appearances and mentions of bob caporale

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Product manager, product development, product management, new product development, innovation management, product development process, product design, product innovation, innovation process, innovation strategy, product design process Today we are talking about creating product strategy. Our guest is Bob Caporale. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company. He has since founded and leads the Strategy Generation company. Bob believes that strategy is derived from a combination of experience, insight, and creativity.

The Whalers had gone from having people wonder whether they could pull it off to where are they going to play. Howard Baldwin explored a number of options including the Providence Civic Center, which was filled with chaos.  Also, Howard says goodbye to his longtime friend and associate, Bob Caporale.

In this episode (S3 E4), Bob & James discuss the topic of posting your life on social media for everyone to see, and explore the difference between posting out of passion and posting just to get attention. Hosted by Bob Caporale and James Luizzi Original Music by Bob Caporale (https://bobcaporale.com/music) Learn more at https://beyondthebeef.net

In this episode (S3 E3), Bob & James revisit the topic of working from home now that it's become the new business norm. Hosted by Bob Caporale and James Luizzi Original Music by Bob Caporale (https://bobcaporale.com/music) Learn more at https://beyondthebeef.net

In this episode (S3 E2), Bob & James talk about how our technology may be outpacing our ability to support it, and how companies can prevent their products from taking control over the world! Hosted by Bob Caporale and James Luizzi Original Music by Bob Caporale (https://bobcaporale.com/music) Learn more at https://beyondthebeef.net

In this episode (S3 E1), Bob & James are back to talk about what they've been up to over the last 3 years! They also talk about how companies have been coping (or, in some cases, not so much coping) with the current COVID-19 pandemic. Hosted by Bob Caporale and James Luizzi Original Music by Bob Caporale (https://bobcaporale.com/music) Learn more at https://beyondthebeef.net

Bob Caporale, author of Creative Strategy Generation discusses in his new book how to compose a strategy using a creative process. This book is meant to be a guide to creating original and successful business strategies enabling individuals to think differently and then applying that thinking to something that hasn’t been done before. Caporale stresses the importance of not using fill in the blank templates for strategy. It's about coming up with new ideas and making them your own. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, host Bob Caporale takes you through Part 5 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore the concept of market team cards and talk about how, along with customer personas, this tool can be used to understand the drivers, issues, and needs of broader market segments. Read The Full Blog Post

This week, host Bob Caporale takes you through Part 4 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore the concept of customer personas and how they can be used to help you truly understand your target market segments Read The Full Blog Post

This week, host Bob Caporale takes you through Part 3 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.  In this episode, we explore the concept of customer segmentation and how it can be used to help you narrow down your Total Addressable Market into only those segments that you truly want to target. Read The Full Blog Post

This week, host Bob Caporale takes you through Part 2 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore why it is so important to build a product for your audience rather than the other way around. Read The Full Blog Post

This week, host Bob Caporale takes you through Part 1 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.  In this episode, we explore why it is so important to build a product for your audience rather than the other way around. Read The Full Blog Post

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bob Caporale – Strategy Generation Company “Learning Lessons and Making It Real” After 60 incredible episodes of Making It Real, it’s time for co-host Bob Caporale to take all the lessons he’s learned and go start a company himself! Strategy Generation Company is the culmination of Bob’s passion to help business leaders develop their own unique product and business strategies. Using non-traditional methods that inspire people to tap into their own creativity and intuition, Bob is setting out on a journey to help companies large and small make the world a better place. Join us for this very special episode of Making It Real where we announce the launch of Bob’s new company and bid farewell to our beloved podcast – at least until we have another update to share! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Bob Caporale – Strategy Generation Company “Learning Lessons and Making It Real” After 60 incredible episodes of Making It Real, it’s time for co-host Bob Caporale to take all the lessons he’s learned and go start a company himself! Strategy Generation Company is the culmination of Bob’s passion to help business leaders develop their own unique product and business strategies. Using non-traditional methods that inspire people to tap into their own creativity and intuition, Bob is setting out on a journey to help companies large and small make the world a better place. Join us for this very special episode of Making It Real where we announce the launch of Bob’s new company and bid farewell to our beloved podcast – at least until we have another update to share! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Max Temkin – Cards Against Humanity “Stop Listening to Podcasts, And Go Do Something Great” Max Temkin and his seven childhood friends originally created Cards Against Humanity because they wanted something to play at parties. They made it available for free and the craze caught on from there! But this isn’t the story of making a lot of money; it’s the story of following your passion and seeing where it can take you. And where it takes us is something you don’t want to miss! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Max Temkin – Cards Against Humanity “Stop Listening to Podcasts, And Go Do Something Great” Max Temkin and his seven childhood friends originally created Cards Against Humanity because they wanted something to play at parties. They made it available for free and the craze caught on from there! But this isn’t the story of making a lot of money; it’s the story of following your passion and seeing where it can take you. And where it takes us is something you don’t want to miss! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Fran Dunaway – TomboyX “Look for the Rainbow Unicorn Moments” Fran Dunaway, co-founder of TomboyX, strived to create an undergarment that was universally comfortable for both herself and for her friends. With humble Kickstarter roots, she listened closely to her customers and grew a business that promoted equality of comfort and freedom from labels. This week’s episode is filled with fun, energy, and an incredible story of inclusiveness, comfort, and business growth. This is one you don’t want to miss! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Fran Dunaway – TomboyX “Look for the Rainbow Unicorn Moments” Fran Dunaway, co-founder of TomboyX, strived to create an undergarment that was universally comfortable for both herself and for her friends. With humble Kickstarter roots, she listened closely to her customers and grew a business that promoted equality of comfort and freedom from labels. This week’s episode is filled with fun, energy, and an incredible story of inclusiveness, comfort, and business growth. This is one you don’t want to miss! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Lee Mallahan III – Tadpole Tape Cutter “If It Is to Be, It’s Up to Me” Lee Mallahan III, inventor of the Tadpole Tape Cutter, created his product out of necessity. While tackling home painting projects, he grew tired and frustrated with the process of cutting painter’s tape and quickly learned that there was no solution on the market to get a clean edged cut. So he invented an innovative product that is lightweight, easy to store, and can be universally re-used without frustration. Lee fills this episode with positivity and teaches Bob & Tate how he brought his unlikely invention to life. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Lee Mallahan III – Tadpole Tape Cutter “If It Is to Be, It’s Up to Me” Lee Mallahan III, inventor of the Tadpole Tape Cutter, created his product out of necessity. While tackling home painting projects, he grew tired and frustrated with the process of cutting painter’s tape and quickly learned that there was no solution on the market to get a clean edged cut. So he invented an innovative product that is lightweight, easy to store, and can be universally re-used without frustration. Lee fills this episode with positivity and teaches Bob & Tate how he brought his unlikely invention to life. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Robert Harbauer – Bondic “Create Incredible Customer Service” Robert Harbauer has a tradition of visiting local hardware stores while traveling abroad. In his travels to Germany, Robert came across Bondic, a product that he became instantly passionate about. Tune in to this week’s episode as Robert shares his competitive journey of selling a household tool in big box retail, and how he conquered it all by putting the customer first. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Robert Harbauer – Bondic “Create Incredible Customer Service” Robert Harbauer has a tradition of visiting local hardware stores while traveling abroad. In his travels to Germany, Robert came across Bondic, a product that he became instantly passionate about. Tune in to this week’s episode as Robert shares his competitive journey of selling a household tool in big box retail, and how he conquered it all by putting the customer first. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Elliot Harris – Absorbits “Becoming an Entrepreneur Has Never Had Less Barriers” Elliot Harris, founder of Absorbits, is a self-described accident-prone serial entrepreneur. After accidentally soaking his cell phone, Elliot was on a mission to reverse the damage. Many tests later, he created a patented pouch that dries out wet electronics. In this episode, Elliot shares nuggets of entrepreneurial advice while providing an approachable process that anyone with the next “big idea” can follow! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Elliot Harris – Absorbits “Becoming an Entrepreneur Has Never Had Less Barriers” Elliot Harris, founder of Absorbits, is a self-described accident-prone serial entrepreneur. After accidentally soaking his cell phone, Elliot was on a mission to reverse the damage. Many tests later, he created a patented pouch that dries out wet electronics. In this episode, Elliot shares nuggets of entrepreneurial advice while providing an approachable process that anyone with the next “big idea” can follow! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Denise Lee – Alala “It Is Better to Make a Quick Bad Decision, Than a Slow Good One” While training for a triathlon, Denise Lee wanted to feel as good in her workout clothes as she did in her designer clothes. She just couldn’t find active wear that matched her New York City style. So she founded Alala, a luxurious athleisure brand, to fill her own need! Be sure to listen in as Denise shares her experience with her mentor Chris Burch, and how she grew her business to be carried by Nordstrom, Equinox, ShopBop, and more! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Denise Lee – Alala “It Is Better to Make a Quick Bad Decision, Than a Slow Good One” While training for a triathlon, Denise Lee wanted to feel as good in her workout clothes as she did in her designer clothes. She just couldn’t find active wear that matched her New York City style. So she founded Alala, a luxurious athleisure brand, to fill her own need! Be sure to listen in as Denise shares her experience with her mentor Chris Burch, and how she grew her business to be carried by Nordstrom, Equinox, ShopBop, and more! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Blythe Harris – Stella & Dot “You Are Your Own Pace Car” Blythe Harris, co-founder of Stella & Dot, is a woman on a mission who is empowering many! After years of experience in the design industry, Blythe Harris, joined her co-founder to create a fun accessory company with a strong community built around it. The Stella & Dot business model features flexible entrepreneurship opportunities for people to “style” their own careers. Tune in to this week’s episode as Blythe shares the story of growing a wildly successful business and the creativity that it took to get there. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Blythe Harris – Stella & Dot “You Are Your Own Pace Car” Blythe Harris, co-founder of Stella & Dot, is a woman on a mission who is empowering many! After years of experience in the design industry, Blythe Harris, joined her co-founder to create a fun accessory company with a strong community built around it. The Stella & Dot business model features flexible entrepreneurship opportunities for people to “style” their own careers. Tune in to this week’s episode as Blythe shares the story of growing a wildly successful business and the creativity that it took to get there. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Panos Panay – Sonicbids “Being an Entrepreneur is Creative” Panos Panay has some powerful entrepreneurial experience. After selling his company, Sonicbids, in 2013, Panos became the VP of Innovation and Strategy and the Director of Creative Entrepreneurship at the coveted Berklee College of Music. Tune in to this episode of Making It Real to follow Panos’ ultimate journey from building one of the leading web platforms to empower musicians, to leading the education and development of budding music entrepreneurs at his alma mater. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Panos Panay – Sonicbids “Being an Entrepreneur is Creative” Panos Panay has some powerful entrepreneurial experience. After selling his company, Sonicbids, in 2013, Panos became the VP of Innovation and Strategy and the Director of Creative Entrepreneurship at the coveted Berklee College of Music. Tune in to this episode of Making It Real to follow Panos’ ultimate journey from building one of the leading web platforms to empower musicians, to leading the education and development of budding music entrepreneurs at his alma mater. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Jess Edelstein – Piper Wai “If You Can’t Not Do It, You HAVE To Do It!” In Part 2 of this two-part series, we share the story of Jess Edelstein, the second co-founder of Piper Wai. Jess had very sensitive skin, so she took to the Internet for a solution. After testing and tweaking several different all-natural deodorant recipes, she landed on a surefire formula that was non-irritating and really worked! Listen in as Jess shares the story of how she brought her big idea to life and how she worked with her co-founder, Sarah Ribner, to grow Piper Wai from a small business into a formidable brand. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Jess Edelstein – Piper Wai “If You Can’t Not Do It, You HAVE To Do It!” In Part 2 of this two-part series, we share the story of Jess Edelstein, the second co-founder of Piper Wai. Jess had very sensitive skin, so she took to the Internet for a solution. After testing and tweaking several different all-natural deodorant recipes, she landed on a surefire formula that was non-irritating and really worked! Listen in as Jess shares the story of how she brought her big idea to life and how she worked with her co-founder, Sarah Ribner, to grow Piper Wai from a small business into a formidable brand. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Sarah Ribner – Piper Wai “Make Sure You Have The Right Team In Your Corner” In this two-part series, we share the stories of two ambitious young entrepreneurs who built a thriving all-natural deodorant brand from scratch. In Part 1, we meet Sarah Ribner, co-founder of Piper Wai, who has always made health and wellness a priority in her life. When her best friend, Jess Edelstein, presented her with a tub of homemade, all-natural deodorant, Sarah accepted it with open armpits! And the rest is history! Tune in to hear about how this company evolved from a community kitchen to a profitable independent brand featured on the hit show Shark Tank. And then tune in to Part 2 next week to hear Jess’ perspective on the same fabulous story! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Sarah Ribner – Piper Wai “Make Sure You Have The Right Team In Your Corner” In this two-part series, we share the stories of two ambitious young entrepreneurs who built a thriving all-natural deodorant brand from scratch. In Part 1, we meet Sarah Ribner, co-founder of Piper Wai, who has always made health and wellness a priority in her life. When her best friend, Jess Edelstein, presented her with a tub of homemade, all-natural deodorant, Sarah accepted it with open armpits! And the rest is history! Tune in to hear about how this company evolved from a community kitchen to a profitable independent brand featured on the hit show Shark Tank. And then tune in to Part 2 next week to hear Jess’ perspective on the same fabulous story! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Damion Lupo – Total Control Financial “Stop Smoking Hopeium!” After the death of his father, Damion Lupo made it his mission in life to find a way for people to live without regrets and to help them find financial freedom. He later founded Total Control Financial and used his newly formed company to help spread the world about a little known retirement option that breaks the mold of a traditional 401K plan. In this episode, Damion shares his story of starting a business in college, losing 20 million dollars, investing in real estate, and working towards a goal that continues to be larger than life itself.   Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Damion Lupo – Total Control Financial “Stop Smoking Hopeium!” After the death of his father, Damion Lupo made it his mission in life to find a way for people to live without regrets and to help them find financial freedom. He later founded Total Control Financial and used his newly formed company to help spread the world about a little known retirement option that breaks the mold of a traditional 401K plan. In this episode, Damion shares his story of starting a business in college, losing 20 million dollars, investing in real estate, and working towards a goal that continues to be larger than life itself.   Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Nik Hawks and Lee Selman – Paleo Treats “You Can Do Whatever You Want If You Work Really Hard For It and Use Your Gifts To Make It Happen!” Nik Hawks, a Navy veteran, and Lee Selman, a former camel handler, are passionate about fueling their bodies with clean energy. Together, they created Paleo Treats, a natural treat company aimed at Paleo dieters that want to have their cake and eat it too! This episode promises education, inspiration, and wanderlust as Nik and Lee share their adventurous stories, the mission behind their sweet treats, and the forces that continue to drive their company into the future. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Nik Hawks and Lee Selman – Paleo Treats “You Can Do Whatever You Want If You Work Really Hard For It and Use Your Gifts To Make It Happen!” Nik Hawks, a Navy veteran, and Lee Selman, a former camel handler, are passionate about fueling their bodies with clean energy. Together, they created Paleo Treats, a natural treat company aimed at Paleo dieters that want to have their cake and eat it too! This episode promises education, inspiration, and wanderlust as Nik and Lee share their adventurous stories, the mission behind their sweet treats, and the forces that continue to drive their company into the future. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Brian Smith – Founder of UGG “You Can’t Give Birth To An Adult” Brian Smith, founder of UGG, the popular sheepskin boot, has the ultimate story to tell. This product entrepreneur shares his journey from idea conception to parking lot sales and from marketing to mass-production. Brian walks through each phase of his adventure while sharing how he helped UGG earn an overwhelming amount of popularity from its humble roots on the beaches of California to now being one of the most widely recognized fashion brands in the world! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Brian Smith – Founder of UGG “You Can’t Give Birth To An Adult” Brian Smith, founder of UGG, the popular sheepskin boot, has the ultimate story to tell. This product entrepreneur shares his journey from idea conception to parking lot sales and from marketing to mass-production. Brian walks through each phase of his adventure while sharing how he helped UGG earn an overwhelming amount of popularity from its humble roots on the beaches of California to now being one of the most widely recognized fashion brands in the world! Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Tony Post – TOPO Athletic “The Best Lessons Are Learned In The Field” After being in the footwear industry for over 30-years, Tony Post, decided to start his own brand, TOPO Athletic. This unique athletic shoe company, inspired by Tony’s passion for running, focuses on comfort, support, and enabling proper running form. Listen in as Tony shares the wealth of knowledge that he gained as a product manager, an executive, and a successful product entrepreneur. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Tony Post – TOPO Athletic “The Best Lessons Are Learned In The Field” After being in the footwear industry for over 30-years, Tony Post, decided to start his own brand, TOPO Athletic. This unique athletic shoe company, inspired by Tony’s passion for running, focuses on comfort, support, and enabling proper running form. Listen in as Tony shares the wealth of knowledge that he gained as a product manager, an executive, and a successful product entrepreneur. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Episode 30 – How Product Managers Act Like Entrepreneurs One of the things that separate good product managers from great ones is their ability to think and act like entrepreneurs. It so happens that Bob Caporale, president of Sequent Learning Networks, and Tate Tegtmeier who’s in charge of marketing at Sequent, are hosts of their own podcast called Making it Real – a show that features stories from product entrepreneurs. Listen to a great dialogue between Steven, Bob, and Tate, to come away with some great insights about how to run your product business like a true entrepreneur! Hosted by Steven Haines of Sequent Learning Networks.

Jeffrey Woolf – Morpher Helmet “Sometimes You Have to Eat a Lot of Eyes, and Chew a Lot of Knuckles” With the rise of bike sharing programs in some of the largest cities across the globe, the inconvenience of carrying around a traditional helmet is becoming more real than ever. So instead of trying to change riders’ habits, Jeffrey Woolf, founder of Morpher Helmets, paid attention to what they ultimately wanted instead. He invented an award-winning helmet that folds flat while preserving its most important feature – safety. In this episode, Jeffrey takes us along on his ambitious ride and shares his stories of researching, crowd-funding, manufacturing, and receiving the ultimate reward of saving someone’s life. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Jeffrey Woolf – Morpher Helmet “Sometimes You Have to Eat a Lot of Eyes, and Chew a Lot of Knuckles” With the rise of bike sharing programs in some of the largest cities across the globe, the inconvenience of carrying around a traditional helmet is becoming more real than ever. So instead of trying to change riders’ habits, Jeffrey Woolf, founder of Morpher Helmets, paid attention to what they ultimately wanted instead. He invented an award-winning helmet that folds flat while preserving its most important feature – safety. In this episode, Jeffrey takes us along on his ambitious ride and shares his stories of researching, crowd-funding, manufacturing, and receiving the ultimate reward of saving someone’s life. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Alex Shirley-Smith – Tentsile “Grow With Your Business, Step By Step.” Alex Shirley-Smith of Tentsile had a longing desire to save the rainforest since he was a child. For Alex, that passion sprouted into a successful career in tree house design. But even after becoming an accomplished architect, Alex was not satisfied. He wanted to bring the idea of “hanging out in trees” to the masses with comfortable tree-based tents that were even more environmentally friendly than permanent structures. Tune into this episode as Alex Shirley-Smith shares his success story and shows us how he is fulfilling his childhood mission of saving the trees – one tent at a time. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Alex Shirley-Smith – Tentsile “Grow With Your Business, Step By Step.” Alex Shirley-Smith of Tentsile had a longing desire to save the rainforest since he was a child. For Alex, that passion sprouted into a successful career in tree house design. But even after becoming an accomplished architect, Alex was not satisfied. He wanted to bring the idea of “hanging out in trees” to the masses with comfortable tree-based tents that were even more environmentally friendly than permanent structures. Tune into this episode as Alex Shirley-Smith shares his success story and shows us how he is fulfilling his childhood mission of saving the trees – one tent at a time. Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

J.P. Laqueur – Brand Foundations “Find The Sacred Cow, and Change It.” As co-founder of Brand Foundations, JP Laqueur is determined to help corporations nix their mission, vision and value statements. He helps companies with their culture and encourages them to share their key differentiators through memorable brand storytelling. With a blog that went viral, and a 3-stage “PWI” process, JP’s strategy is applicable and accessible to both corporations and entrepreneurs that are looking to set their brands apart from the competition.  Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur! Hosted by Bob Caporale and Tate Tegtmeier Original Music by Bob Caporale Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.