Podcasts about businessinfoguide

Today's Flash Back Friday takes us to Episode 44, from December 2011. Jason Hartman talked with Stephanie Chandler, author of Booked Up! and a self-publishing expert. They two look at how you can successfully write and self-publish your book in a way that enhances your business. Stephanie explains why self-publishing is becoming a big trend, best marketing practices, and different revenue models you can use. Stephanie is also Founder and CEO of AuthorityPublishing.com, which does custom book publishing for nonfiction works. Websites: www.StephanieChandler.com Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business www.AuthorityPublishing.com www.BusinessInfoGuide.com

Are you one of the many authors that has discovered that the hard part of getting published is not writing and publishing the book but marketing it? Now that you have written a book, are you satisfied with your royalties each month? Are you looking for some creative tactics to market your book to potential readers while increasing your visibility as an author? If you answered yes to any of these questions, you don't want to miss this show. Join host and author Lisa Sims and her special guest, author Stephanie Chandler as they discuss Stephanie's latest book, The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books. Stephanie Chandler is the author of nine books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. Stephanie is also founder and CEO of Authority Publishing, specializing in custom book publishing and social media marketing services, and BusinessInfoGuide.com, a directory of resources for entrepreneurs.  For more information about Stephanie, visit www.stephaniechandler.com or follow her on Twitter: @bizauthor.

Are you viewed as the authority in your field? Is the media flocking to you? Do your email marketing campaigns build loyalty? In other words, does your target audience think of you and only you when it comes to the problem, pain, or predicament that you solve? If not, the time has come to dominate your niche.  On March 12th at 12:00 noon (EST), Stephanie Chandler, author of Own Your Niche will share some easy-to-use strategies that will help you identify and connect with your target audience in the most powerful way. Learn online and offline methods that get you the exposure that establishes you as the leader in your industry. Stephanie Chandler spent a decade in the fast-paced Silicon Valley, but when she developed an ulcer before her 30th birthday, she knew it was time for a complete lifestyle change. She fled corporate America in 2003 and opened a 2800-square foot bookstore in Sacramento,California with lousy street visibility. Stephanie began studying online marketing strategies and the techniques she used quickly put her store website in the top of Google, giving her business a competitive edge. A passion for internet marketing was born.   Inspired to help other people realize there could be life after corporate America, Chandler launched BusinessInfoGuide.com, a directory of resources for entrepreneurs, in 2004 and began writing business and marketing books. After building her bookstore into a successful operation, she sold the business and later launched Authority Publishing, a custom publishing company specializing in nonfiction books.   Today Stephanie enjoys running her businesses, along with writing books, blogging, managing her own social media, and speaking to business groups across the country.  www.stephaniechandler.com.

Are you viewed as the authority in your field? Is the media flocking to you? Do your email marketing campaigns build loyalty? In other words, does your target audience think of you and only you when it comes to the problem, pain, or predicament that you solve? If not, the time has come to dominate your niche.  On March 12th at 12:00 noon (EST), Stephanie Chandler, author of Own Your Niche will share some easy-to-use strategies that will help you identify and connect with your target audience in the most powerful way. Learn online and offline methods that get you the exposure that establishes you as the leader in your industry. Stephanie Chandler spent a decade in the fast-paced Silicon Valley, but when she developed an ulcer before her 30th birthday, she knew it was time for a complete lifestyle change. She fled corporate America in 2003 and opened a 2800-square foot bookstore in Sacramento,California with lousy street visibility. Stephanie began studying online marketing strategies and the techniques she used quickly put her store website in the top of Google, giving her business a competitive edge. A passion for internet marketing was born.   Inspired to help other people realize there could be life after corporate America, Chandler launched BusinessInfoGuide.com, a directory of resources for entrepreneurs, in 2004 and began writing business and marketing books. After building her bookstore into a successful operation, she sold the business and later launched Authority Publishing, a custom publishing company specializing in nonfiction books.   Today Stephanie enjoys running her businesses, along with writing books, blogging, managing her own social media, and speaking to business groups across the country.  www.stephaniechandler.com.

NSA/NC Meeting Report: Saturday March 2, 2013 The Saturday meeting of the Northern California Chapter of the National Speakers Association featured two savvy businesswomen who shared ways professional speakers and information entrepreneurs can book more business and own their niche markets. Stephanie Chandler is a Silicon Valley refugee who left a stressful job on the Peninsula for the life of a successful information entrepreneur. Lois Creamer knows the speaking business. She has worked with the superstars of speaking as both a cheerleader and strategist. She is endorsed by none other than Patricia Fripp, CSP, CPAE. Stephanie Chandler: Living the good life after corporate America Stephanie was inspired by the film Sleepless in Seattle to move to Sacramento, open a bookstore and write novels. Neither worked out for her. She quickly moved on to Plan B, launching herself as a speaker and non-fiction author on the urging of superstar literary agent Mike Larsen. She launched BusinessInfoGuide.com, her first website, in 2004. Now, six books and a series of websites later, she is in demand as an author, speaker, Forbes blogger, and expert on content marketing, internet marketing, small business growth strategies, and publishing. 8 keys to owning your niche The importance of speakers owning a niche has been a core lesson taught in NSA/NC Speakers Academy classes for many years. Stephanie walks the walk when it comes to knowing how to do this in the digital age. Heck, she's even written a book on the topic. She shared eight simple strategies to increase website traffic and own a niche: Define your target audience. Decide who you want to reach and what challenges you can solve for them. Tap into the power of community. Figure out where your audience spends their time and engaged them there. Optimize your website. Incorporate keywords and phrases that your audience would use to find you. Update your site frequently, generate incoming links, and continually add new content. Implement a blog. This will help build your audience, increase website traffic, generate new clients, create consulting opportunities, and attract media interviews and speaking engagements. It's also the heart of your social media strategy. Stephanie recommends updating it at least twice a week. Develop a content marketing strategy. Create ebooks, white papers, and special reports that you give away. Distribute articles to websites to reach your target audience or write articles for print publications. Expand with video and podcasts. Even speakers who hate writing can record their presentations to communicate their message. Embrace social media. There are great reasons why executives are signing on with social media. Facebook, Twitter, LinkedIn, Google+, and Pinterest each have their own unique advantages. You can automate much of the distribution of the content between these different sites. Commit a little time each day. just as you need to spend time weeding and planting seeds to enjoy a luxuriant garden, so you need to set aside time each day to develop content, engage in social media, and cultivate community. Stephanie advises that a little effort goes a long way in expanding your brand. More details are available in her slides: Lois Creamer: Business Strategies for Professional Speakers Lois's advice starts with the way we say hello. As professional communicators, the worst way to introduce ourselves is by NAME and TOPIC. We need to learn to introduce ourselves in a compelling and interesting way. Much better is an introduction by CONCEPT and OUTCOME. This captures your unique differentiation. She calls this a positioning statement and uses these words whenever she meets someone: "I work with professional speakers who want to book more business, make more money and avoid costly mistakes." This is far more effective than using an elevator speech, which is typically too long and boring. An effective positioning statement should go on you...

Do you know your target audience? Are you having trouble reaching out to your target audience? Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. Join author and host Lisa Sims and her special guest, author Stephanie Chandler, as they discuss Stephanie's latest book, Own Your Niche. Stephanie Chandler is the author of several books including Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business,LEAP! 101 Ways to Grow Your Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books. Stephanie is also founder and CEO of Authority Publishing, which specializes in custom publishing for non-fiction books, and BusinessInfoGuide.com, a directory of resources for entrepreneurs. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur Magazine, BusinessWeek, Inc.com, Wired magazine, and many other media outlets. Stephanie is also a blogger for Forbes.

This week on Franchise Today, host, Paul Segreto welcomes as his guest, Stephanie Chandler, author and speaker. Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business,From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business. Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes. About Franchise Today Franchise Today is hosted by Paul Segreto, President & CEO at franchisEssentials, and co-produced by well-known franchise veteran, Joe Caruso. Their unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising. The team at Franchise Today is dedicated to franchise success at all levels. So, whether you’re a franchise professional looking to grow a franchise concept, needing some assistance in facing today’s challenges or would just like to better understand franchise best practices, then Franchise Today is for you!

Join us as we talk with Stephanie Chandler, founder of BusinessInfoGuide.com, an online resource for entrepreneurs that is loaded with information, insight and connections about how Stephanie tapped into her passions to become a catalyst for greatness in others.