Podcasts about target marketing

Yohance Harrison has hit the trifecta for success. He's focused on a clear and profitable target market. He's getting a ton of right-fit referrals. And he's identified and nurturing his advocates in a fun way. He's also become a master at bringing financial education to clients who think they already know it all.  In this … Continue reading Episode #73 3 Strategies for Success: Referrals, Target Marketing, and Celebrating Advocates with Yohance Harrison BFA™, CRPC® →

Years ago sales professionals were taught that if they made enough calls the sales would follow. In other words, if you threw enough mud against the wall, some of it is bound to stick. Although that philosophy might work now and then, (even a blind squirrel finds a nut now and then,) it is not the most prudent use of one's time. My suggestion: Pick a target and go get yourself known. If they appreciate honesty, knowledge, service and value, you soon will be adding to your client list.See omnystudio.com/listener for privacy information.

Everyone has heard the phrase “Target Marketing” but few advisors actually understand what a “target” market actually is.  In this episode, Scott and Ken look at what constitutes an actual target market and what is merely another way of talking about “people who have money”. Also in this episode, the AllianceBernstein Digital Coach – see practice management solutions for advisor success: abfunds.com/go/digitalcoach DISCLAIMER Note to All Readers: The information contained here reflects the views of AllianceBernstein L.P. or its affiliates and sources it believes are reliable as of the date of this podcast. AllianceBernstein L.P. makes no representations or warranties concerning the accuracy of any data. There is no guarantee that any projection, forecast or opinion in this material will be realized. Past performance does not guarantee future results. The views expressed here may change at any time after the date of this podcast. This podcast is for informational purposes only and does not constitute investment advice. AllianceBernstein L.P. does not provide tax, legal or accounting advice. It does not take an investor's personal investment objectives or financial situation into account; investors should discuss their individual circumstances with appropriate professionals before making any decisions. This information should not be construed as sales or marketing material or an offer or solicitation for the purchase or sale of any financial instrument, product or service sponsored by AllianceBernstein or its affiliates. The [A/B] logo is a registered service mark of AllianceBernstein, and AllianceBernstein® is a registered service mark, used by permission of the owner, AllianceBernstein L.P. © 2024 AllianceBernstein L.P.

Are you ready to transform your approach to cold calling? In this video, I share powerful insights and strategies that prove cold calling is not only alive but thriving in the real estate market.What You'll Learn:✔️ Why cold calling remains a vital tool for real estate professionals.✔️ The importance of the connection phase in building rapport with potential sellers.✔️ How to uncover the true motivations behind a seller's decision to sell.✔️ Strategies for adapting your approach based on real-time market feedback.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬⏰TIME CODES⏰0:00 ✅ I Tried The Most Popular Cold Calling Methods (Myths Debunked)0:06 ✅ Importance of Helping Sellers, Not Harassing Them0:22 ✅ Overview of Cold Calling Secrets Training0:50 ✅ Address Common Misconceptions About Cold Calling1:12 ✅ Personal Experience with Cold Calling1:29 ✅ Why Cold Calling Fails for Most People2:03 ✅ The Shift in Cold Calling Strategies Post-Pandemic2:38 ✅ Importance of Learning from Successful Cold Callers3:23 ✅ Purpose of Cold Calling: Gaining Experience4:06 ✅ Benefits of Cold Calling Over Direct Mail4:59 ✅ Being First to the Lead: The Advantage of Cold Calling5:39 ✅ Strategies for Target Lists in Cold Calling6:05 ✅ Connecting with Sellers Before Discuss Selling7:02 ✅ Building Rapport: The Key to Successful Cold Calls8:03 ✅ The Importance of Target Marketing in Cold Calling8:37 ✅ Adapting Scripts Based on Market Feedback9:28 ✅ The Flexibility of Cold Calling Compared to Direct Mail10:21 ✅ Legal Concerns: Understanding Cold Calling Regulations11:03 ✅ Techniques to Avoid Being Flagged as Spam11:45 ✅ Focus on Helping Sellers, Not Harassing Them12:31 ✅ The Connection Phase: Building Relationships13:06 ✅ Importance of Asking the Right Questions14:14 ✅ Strategies for Effective Communication with Sellers15:50 ✅ Finding True Motivation Behind Selling16:23 ✅ Setting Appointments: The Next Step After Connection19:07 ✅ The Value of Face-to-Face Meetings in Closing Deals20:20 ✅ Reviewing Calls: A Tool for Improvement22:00 ✅ Learning from Mistakes: The Importance of Call Reviews23:49 ✅ Q&A: Daily Time Commitment for Cold Calling24:39 ✅ Best Practices for Consistency in Cold Calling25:51 ✅ Conclusion: Stay Consistent and Keep Improving26:29 ✅ Invitation to Join Live Sessions for More Insights

In today's episode we discuss the different groups of people to market to in 2024 and beyond. Later we answer "Questions From The Web" about how easy is it to be an agent and actually go on vacation. We finish up with "Small Wins" Read Kathryn's blog about today's episode in the "Candy Bag" & send us your "Question From The Web" & we'll read it on the show! ⁠⁠www.onseekingthebest.com⁠⁠ Like and Subscribe to the ⁠⁠STB YouTube Channel⁠⁠ (NEW VIDEOS EVERY THURSDAY) #realestateagent #realtor #realestate #realestatetipsoftheday #realestatelife #realtor #realtorlife #realtorpodcast #realtorcoaching #realestateagents #realestateagenttips #realestateagentcoaching #Targetmarketing #Realestatemarketing --- Support this podcast: https://podcasters.spotify.com/pod/show/seekingthebest/support

Today's episode will discuss the concept of goe-targeting or neighborhood style route building to: Benefits: Provide more daily calls Better ETA for customers Reduce overall mileage & vehicle cost Tech familiarity in neighborhoods In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

Jeff Giagnocavo, is a passionate advocate for small businesses, and his latest endeavor, "The Space for Leadership," delves into empathetic leadership's transformative power. Co-owner of Gardner's Mattress & More, Jeff emphasizes creating space for employees to heal personal struggles, offering a fresh perspective on leadership's essence. His innovative marketing concepts have impacted over 500 retail businesses, earning recognition in Forbes and Target Marketing. Jeff's mission is to empower business owners to become true investors in their enterprises, leading them to a fulfilling "Big Ticket Life."

A professional marketer, videographer, YouTuber, and mentor helping entrepreneuars, brands, and creatives scale with video. While in While in college, Ryan started and scaled two businesses including his own, Snaadt Media Group, LLC. He has since assisted solo entrepreneuars and brands reach more prospects, create true value for their customers, and fast-track their success. A proclaimed “YouTube guru”, Ryan consults and hosts his own channel helping others rank videos, improve their business, and reach more people. Ryan's speaking style is very down-to-earth and relatable. He strives for viewers of his content and attendees of his events to leave with real, actionable advice. His message of self-discovery, practicality, and building a life of intention resonates with audiences of various backgrounds. Whether it be a YouTube workshop or keynote on passion, Ryan aims to empower audiences with the tools they need to succeed. Connect with Ryan Snaadt: website: www.ryansnaadt.com Instagram: @ryan_snaadt Twitter: @snaadt Facebook: https://www.facebook.com/ryan.snaadt LinkedIn: https://www.linkedin.com/in/ryansnaadt/

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/   Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)   Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/   See Thousands of Case Studies Today HERE:  www.thrivetimeshow.com/does-it-work/  

Contact Me Here - ❤️ https://bit.ly/m/TammyCuthbertGarcia ❤️   Look Good…Feel Better…Live Longer -

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/   Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)   Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/   See Thousands of Case Studies Today HERE:  www.thrivetimeshow.com/does-it-work/  

Episode #92 of the Be Your Best series with Todd ScrimaGuests: Robyn LaVassaur & Jim Reed--Connect with Todd & the Be Your Best Series on social media:FACEBOOK: https://www.facebook.com/toddscrimaINSTAGRAM :https://www.instagram.com/toddscrima/LINKEDIN: https://www.linkedin.com/in/todd-scrima--tags: grit, work, clients, mortgage, mortgage industry, finance, economy, stocks, market

Alice Tang, a highly successful financial advisor known for her passion for supporting millionaire women and helping the next generation achieve financial success. It's no secret that the affluent women's market is a lucrative, ever-growing niche in the financial industry. This episode touches on this topic AND a whole lot more! In this episode, Bill … Continue reading Episode #58 Building Connections that Turn Into Clients Through COIs, LinkedIn, Target Marketing, and Podcasting →

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How has the role of data changed over time? appeared first on Measurelab.

Do you have a burning desire to uncover the enigmatic path that leads to a multibillion-dollar e-commerce empire? Get ready to crack the code because today we're delving deep into the labyrinth of success and transformative journeyJoin us in this episode of The Seller Process Podcast with Kevin King, an accomplished Amazon seller. Kevin reveals his strategies in managing and scaling his Amazon business, the art of product selection and differentiation, and the importance of having an undeniable X-factor to set your product apart.Here's a breakdown of what to expect in this episode:·         Success in Business and Personal Life·         Leveraging Partnerships for Business Success·         Product Profitability and Capital Allocation·         Identifying Niche Markets for Product Success ·         Selling Unique Products for High Prices·         Scaling Amazon Sales·         Challenges With Amazon Listing Algorithm·         Lessons on Effective MarketingDownload the “Episode Transcript” by Kevin King About Kevin King:Kevin King, a lifelong entrepreneur, brings over 30 years of experience to the table. An avid world traveler who's explored all 7 continents and 90 countries, he's been recognized as one of the Top 40 Direct Marketers under 40 by Target Marketing magazine and featured in major publications like the New York Times, USA Today, and The Wall Street Journal.With a deep dive into e-commerce since 1995, he's not just an armchair expert but someone in the trenches daily, managing product-based websites, eBay, and Amazon sales since 1999. Kevin launched five private label brands on Amazon in 2015, grossing over $1.8 million from 9 products. He encourages innovative thinking and leadership in business rather than blind adherence to conventional norms. Connect with Kevin King…Website: https://www.billiondollarsellersummit.com/LinkedIn: https://www.linkedin.com/in/kevin-king-amazonConnect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocessLinkedIn: https://www.linkedin.com/in/gianmarco-meli/YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.melTools & Useful ResourcesHelium10 - Must-Have for every Amazon Sellers - Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10 PickFu - Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS

The Cast addresses two contentious issues that have gripped the nation's attention: Marjorie Taylor Greene's involvement in revenge porn and DeSantis wanting to sue Bud Light about their Trans marketing campaign. They delve into the disturbing incident where Greene shared Hunter Biden's private photos during a congressional hearing, sparking heated debates on ethics, privacy rights, and the responsibilities of public figures.The episode also explores  DeSantis Suing Bud Light. First, he champions protesting Bud Light. Then, he wants to sue Bud Light for being protested and losing sales. Wasn't that his goal? Now, let's take his logic to another level. DeSantis believes that it was a breach of fiduciary duties to shareholders for Bud Light to target market to the transgender community because he characterises that community as being comprised of "radical social ideologies." However, and assuming this dubious theory is successful, wouldn't it subject every company to suit for target marketing groups that shareholders believe are comprised of "radical social ideologies" and therefore make it impossible for any business to target market? 

In this encore podcast episode, we're diving into why your real estate marketing might not be working for you. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast, I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're talking all about mistakes you might be making in your real estate marketing. Because as a Realtor, if you're not getting the results you're looking for from your marketing efforts, you're constantly spinning your wheels, or you're feeling frustrated, we have to face a hard fact: your real estate marketing isn't working for you.  So in today's episode, whether you need a small boost or major improvement, I'm sharing seven reasons why your real estate marketing isn't working and exactly what to do instead. We're talking: -the biggest mistakes that could be costing you business - what to do to avoid frustration and get results - how to pivot and come from a place of positivity and opportunity See show notes & the full blog: https://ideasforrealestate.com/episodes/why-real-estate-marketing-isnt-working  Learn more & join IG Unlocked for Real Estate: https://ideasforrealestate.com/instagram-training-for-realtors-ig-unlocked Learn more about Target Marketing: https://ideasforrealestate.com/episodes/target-marketing-realtors-real-estate Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

Kirby Hassemen of hassemanmarketing.com shares his proven TARGET framework for reaching, attracting and landing the best fit clients for your web design business.In This Episode0:00 - Treating Social Media Like Real Life4:15 - Knowing Your Target Market's Importance14:25 - Identifying Metrics for Ideal Customer Avatar18:04 - Maximizing Marketing Strategies27:55 - Building Reach and Providing Value39:15 - Effective Sales Strategies and Ethical Selling42:41 - Building Client Relationships54:05 - Effective Tracking and Balancing Business Growth1:06:32 - Building a Profitable Business LessonsGet all links, resources and show notes at:https://joshhall.co/273

BeeSeen Solutions offers businesses DIY business tools via LinkGen Solutions to help them reach decision makers and improve conversions. Visit https://linkgensolutions.com/diy/ for more information! BeeSeen Solutions 50 Stewart Ave Huntington , NY, New York 11743, United States Website https://beeseensolutions.com/ Phone +1-631-777-8811 Email info@beeseensolutions.com

People can sell their homes by themselves if they want to do the leg work and learn what they need to do to sell it. Some people may hire a lawyer to help them with the paperwork or hire a service to put it on MLS.  Before I became a Realtor, I used Real Estate Agents to help me buy and sell my homes and Investment properties. I used them because I wanted the most money for my properties and wanted to sell them quickly. That is why I hired full service and Realtors to market my investments. Each month that I owned something there is cost of owning most properties. From Taxes, Utilities to possible HOA fees and more.   Some people feel they can just put a sign in their yard and it will sell. They could be right. Some think just putting it on the MLS will sell it fast and they could be right. I just know for me I want to do my best to not just sell it quickly but I want to get the most money for my investment as I can. So, I used to look for a realtor that did more than just a sign in the yard and putting my home or Investment property on MLS. I wanted a realtor that is going to actively Market my investment and make it a priority and not just another listing. If you want to explore more if buying a home in Arizona is right for you or not then contact me today. I am an Arizona Realtor, also, I can help with my Coaching service. I just want to help people have less stress about their Financial Future or their Retirement plans and spend more time enjoying life.     “The definition of insanity is doing the same thing over and over again, but expecting different results”. By Albert Einstein. I would also say the definition of insanity is believing you can live a financial responsible life without tracking how you are doing, having a budget and goals. I like following others who track their finances to compare our also. I enjoy helping people with their finances and goals.   We want to give our boys education on home ownership and the best chances to have their money last them thru their retirement years and have them reach their Financial Freedom goals. They need to live somewhat with a frugal mindset and spend less than they make so they can Invest towards their Financial Freedom goals. The boys will need to maybe put off Net Flix or buying a New Video game or going to the movies until they are on the path to Financial Freedom. Let me know your thoughts about this blog and let me know of others you would like me to do in the future. I feel we can all learn from each other. That is why I am in the helping people retire early, enjoy life more and be more successful. I like to use books I own, Google.com, Training Notes and chatopenai.com for research info for my podcasts and blogs.   Don't give up on your dreams; don't let others talk you out of your dreams. Make your dreams happen. Make it happen today.   Visit my Podcast at www.Live4.Club on Anchor.fm, Spotify, Pocket Casts, Breaker Audio, Google Podcasts, Radio Public, I-tunes, Apple Podcast and more. Support me at Anchor.fm/Live4, Patreon.com/Millsway or Paypal.me/Millsway Check out all my Published books on Amazon.com. Here are a few of them: Money Secrets - https://www.amazon.com/dp/B088GKF2TM Richer Living - https://www.amazon.com/dp/1695676815 Wake Up -  https://www.amazon.com/dp/1694989585 Rizzle.TV – Short Educational Videos on Motivation, Leadership, Relationships, Money and Golf. Let's Go Brandon.   Thanks, and have a great night.  Please Support or Follow me at https://www.patreon.com/millsway  for access to all my blogs.   Millsway.com and Live4.Club   Become a Paid Subscriber to Live 4 Podcast   #Financial freedom #financial independence #FIRE #Hustle #Live4 #podcast #millsway#realestate #arizona #realtor MillsWay.com #podcast #ealtor #kids #realestate #financialfreedom #money #live4 #millsway   --- Send in a voice message: https://podcasters.spotify.com/pod/show/live4/message

Interview with Jeff Giagnocavo, who does business in your bedroom. He co-owns Gardner's Mattress & More, the region's premier better sleep store. For 13 years in a row they have been named a Reader's Choice Winner - favorite place to buy a mattress.   He is fanatical about the 5-star experience and has gathered thousands of online and in store 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.   As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. On any given day his marketing ideas, tools and software are in use across more than 500 retail door fronts.   Jeff's marketing skills and knowledge have been featured regular in Forbes, Target Marketing, Dan Kennedy's NO BS series of books & newsletters, Furniture Today, Sleep Savvy Magazine, Marketing Miracles, Predictable Profits Playbook, Lead the Field, Fox Business News, WGAL and Success Magazine.   His web site is https://thebigticketlife.com/mainstreet  

Voices of Experience - 05 - 10 - 23 - Target Marketing In Its Finest Form by Alternative Talk- 1150AM KKNW

Living a life with authenticity and integrity is key. When those qualities also impact how you conduct your business that leads to a five-star experience for the consumer. Here is discuss this on the episode today. Meet my guest Jeff Giagnocavo. He is a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. On any given day his marketing ideas, tools and software are in use across more than 500 retail door fronts. Jeff has been featured regularly in Forbes, Target Marketing, Dan Kennedy's NO BS series of books & newsletters, Furniture Today, Sleep Savvy Magazine, Marketing Miracles, Predictable Profits Playbook, Lead the Field, Fox Business News, WGAL, and Success Magazine.Jeff's Main Street Masterclass is a three-part event He created for main street and face-to-face type businesses on how they can shift from everyday business owners and have the business run for them while sitting in the investor seat in their own business. https://thebigticketlife.com/mainstreet Support the showLooking for a way to Secure your mobile phone, and stop tech companies, network operators, and others from tracking your location, your identity, your personal communications, your identity, your internet activities, payments and more. Plans start at just $29.99 per month. Switch to 4Freedom Mobile and you won't ever have to worry about Big Tech or Big Brother tracking you through your mobile phone again. 4Freedom Mobile provides secure, unlimited talk, text, and high-speed data for just 29.99 a month, AND that includes free international roaming in over 200 countries. Sign-up for service now by visiting 4Freedom Mobile dot com and use code bridgebuilders to get your first month for only 9.99.

From age 7, Jeff Giagnocavo understood the power of small business and the impact it has on those who own the business and the communities they live in.   After selling his first business at the age of 16 to buy a car he's been on an epic entrepreneurial journey ever since and is now a sought out consultant for business owners who desperately want to do life and business on their terms.   Jeff does business in your bedroom. He co-owns Gardner's Mattress & More, the region's premier better sleep store. For 13 years in a row they have been named a Reader's Choice Winner - favorite place to buy a mattress.   He is fanatical about the 5-star experience and has gathered thousands of online and in store 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.   As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. On any given day his marketing ideas, tools and software are in use across more than 500 retail door fronts.   Jeff's marketing skills and knowledge have been featured regularly in Forbes, Target Marketing, Dan Kennedy's NO BS series of books & newsletters, Furniture Today, Sleep Savvy Magazine, Marketing Miracles, Predictable Profits Playbook, Lead the Field, Fox Business News, WGAL and Success Magazine.   Jeff's passion is to unlock the potential of every business owner. Shift them into the investor seat in their business and unlock the true joy and reward of business ownership so they can truly do life and business on their terms and live what Jeff calls their very own Big Ticket Life.

To REALLY meet the healthcare wants and needs of a population, it is necessary to know them well. Otherwise, you will spend time and effort on activities and advertising that won't work. This episode starts with the basic assumption that too many doctors believe the ideal patient base will look like they do (fit their demographic profile). Their unique point of view will be lost as providers carry out these assumptions without doing good research. The Marketing Report and Practice Site Viability provide inexpensive research tools to help doctors learn about the lifestyles of patients in locations they are considering. As an aside, this is cutting-edge research technology provided by great vendors!   Visit our website at www.doctordemographics.com to get samples of these reports

Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. One of the most significant changes that the industry has seen as a result of Warp Speed is the increased focus on building up domestic manufacturing capabilities. This has led to an all-time high demand for pharmaceutical machinery, as manufacturers hold onto older equipment longer and look for used machinery as a first option. In this episode, Adam Covitt, Federal Equipment Company, tells us what to look for when considering purchasing used equipment to fill the demand for pharmaceutical equipment.Here are a few key factors to consider:Equipment condition: It's important to thoroughly inspect the equipment and ensure it is in good working condition before making a purchase. Equipment history: Research the equipment's history to understand its previous usage and maintenance. This information can help you determine if the equipment has been well-maintained and if it has any known issues.Equipment compatibility: Make sure that the equipment you are purchasing is compatible with your existing equipment and processes. This will help ensure smooth integration and reduce downtime during the installation process.Equipment age: Consider the age of the equipment and how it may affect its performance and longevity. Older equipment may require more maintenance and may be less energy efficient.Equipment certification: Check if the equipment is certified and compliant with relevant industry standards such as FDA and GMP. This will ensure the equipment meets the necessary safety, sanitation, and quality requirements.Equipment vendor: Consider the reputation and reliability of the vendor you are purchasing from. This will help ensure that you receive quality equipment and have a positive experience with the vendor.Equipment cost: Compare the cost of purchasing used equipment to the cost of purchasing new equipment to determine if it is a cost-effective option.By considering these factors, you can make a more informed decision when purchasing used equipment for your pharmaceutical operations and ensure that the equipment you are buying will meet your needs and requirements. If you need assistance in doing thorough research of equipment to make sure it is the right fit for your facility, reach out to:Adam Covitt, President, Federal Equipment Company Email:  Adam@fedequip.com If you need help with your industrial marketing, please contact:Donna Peterson, CEO, World Innovators Email: dpeterson@worldinnovators.com ================================== Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== 

Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa. In this exclusive interview, discover the secrets to reaching your ideal audience and boosting your sales with the latest strategies in nurture marketing. Some of the topics discussed:   How BioProcess International has been able to grow over the last 20 yearsThe importance of identifying the source of a list Paid subscription vs. controlled circulationHow to get granular with your selects to reach your specific audienceHave a question about your specific market? Email dpeterson@worldinnovators.com for expert advice.Don't miss out, subscribe now and be the first to know when new episodes are available. ================================== Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== 

What To Expect on Amazon in 2023 Roundtable   What if you could see the future?   What if you could know exactly what to do, and when to do it?   What if you could be prepared for whatever comes your way?   This show is all about that. It's about knowing the right path to take—and having the tools at hand to get there. Join me as I'm joined by Kevin King, Leo Sgovio, and Mina Elias as we discuss some of the possibilities of what can be expected selling on Amazon in 2023 and some of the of the pitfalls that Amazon sellers can avoid along the way.   Leo Sgovio   Leo is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology.   With over 15 years of experience in the e-commerce space, Leo started his career as an SEO and Pay-Per-Click advertising specialist.   Throughout his career, Leo worked with companies such as Google and Adobe and Headed innovation at Viral Launch in 2018 and 2019.   After exiting one of his brands he founded Convomat, an influencer marketing solution for Amazon Sellers and he continues to launch new products on Amazon. Leo loves sharing cutting-edge strategies and growth hacks on how to succeed on Amazon.   Mina Elias   Mina is a chemical engineer by trade and an Amazon PPC advertising expert. After working at a corporate 9-5 job for many years, Mina spent every spare moment developing a deep understanding of the "ins and outs" of Amazon PPC advertising. Through experience and trial and error, he developed successful methods and strategies—and in time, grew a highly profitable brand that still exists today.   Determined to help others the same way others helped him, when he first started out, he started sharing all his learnings regarding Amazon pay per click advertising and selling on Amazon, on his own YouTube channel, in Facebook groups and on Podcasts. His knowledge and unique strategies for Amazon PPC appealed to people—so much so that Amazon sellers from across the globe sought his help to manage their Amazon PPC advertising campaigns! And so with a passion for teaching and helping others succeed like himself, Trivium was born! Kevin King Kevin King is one of the most well-known figures in the Amazon community. He's been involved in the industry since 1995, and it's been over 30 years since he last received a pay-check from someone else. Kevin has traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal. He's sold millions of dollars of products on Amazon and has been a recurring guest on over 30 FBA and e-commerce podcasts. He's also a highly sought-after speaker at Amazon conferences worldwide (he's spoken at over 30). He mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit.

Companies routinely have Revenue Blind Spots that cost them 10-30% of their revenue. Optimization expert, Bryan Eisenberg and his brother Jeffrey have helped companies increase sales by over a billion dollars using their Persuasive Momentum framework. They coach and train hundreds of companies like Google, NBC Universal, and Health Insurance Innovations. They help sell products as diverse as SaaS software, eyeglass frames, and pig sperm. They help you to anticipate what customers need and how to innovate, staying ahead of them. Bryan Eisenberg the co-founder of BuyerLegends and is the co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and "Buyer Legends: The Executive Storytellers Guide". Bryan has been the keynote speaker for Shop.org, the Direct Marketing Association, E-consultancy, Microsoft, the Canadian Marketing Association, and hundreds of other events across the globe. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital-backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa, etc.). Bryan, an award-winning blogger, and the author was recognized by eConsultancy members as one of the top 10 User Experience Gurus, a winner of the Marketing Edge's Rising Stars Awards, and a member of the inaugural iMedia Top 25 Marketers. Bryan has been featured expert by The Wall Street Journal and The New York Times and has been quoted in Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and landing page optimization & online conversion rates. Get your copy of The Rice & Beans Millionaire today: https://www.amazon.com/Rice-Beans-Millionaire-Improbable-Entrepreneur-ebook/dp/B0BBQ5XY6L/ref=zg_bs_7090584011_sccl_4/139-4277487-1979003?psc=1 Connect with Bryan at https://www.bryaneisenberg.com/ CHAPTERS: 00:00 Intro 00:40 Meet Bryan Eisenberg 03:40 The Rice & Beans Millionaire 05:35 Just Over Broke 07:35 Where I Get My Stories 10:20 The Premise 11:00 Building Businesses 11:40 Persuasive Online Copywriting 12:40 Building A Reputation 14:10 Home Services Industry 16:35 Consulting Clients 17:50 Optimizing Your Business 18:50 Industry Pioneers 20:10 Delivering Insights 22:30 Be Like Amazon 23:40 Entrepreneurial Knowledge 24:20 The Biggest Blindspot 26:55 Understanding Your Customer 29:20 The Value Point 30:35 The Call To Action Book 32:50 How To Become Best Sellers 35:45 Waiting For Your Cat To Bark 36:50 Creating An Impact 38:35 Definition of Success 40:40 The Story Of MrBeast 42:40 $35 Business Card 44:30 The Power Of Books 46:15 The Value of Time 46:40 Timeless Books 49:17 The Pendulum 52:15 The Millionaire Next Door 53:25 Finding Consistency Within Inconsistencies 55:05 Outro

Target marketing is about getting your message in front of your ideal clients. Today, I will share a tool you can use to ensure this happens every time, so you don't waste time and money with your marketing efforts.

Innovative leaders can be found in the most unlikely of places. Such is the case for Jeff Giagnocavo, co-owner of Gardner's Mattress & More, one of the nation's premier better sleep store. For 13 years in a row they have been named a Reader's Choice Winner - favorite place to buy a mattress. Jeff is fanatical about the 5-star experience and has gathered thousands of online and in store 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too. As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. On any given day his marketing ideas, tools and software are in use across more than 500 retail door fronts. Jeff's marketing skills and knowledge have been featured regular in Forbes, Target Marketing, Dan Kennedy's NO BS series of books & newsletters, Furniture Today, Sleep Savvy Magazine, Marketing Miracles, Predictable Profits Playbook, Lead the Field, Fox Business News, WGAL and Success Magazine. The site discussed on this episode: lesssnoremorecuddle.com Find Jeff (and all of his activities) at thejeffg.com

Today I am very excited to introduce you to Nancy Harhut, cofounder and chief creative officer of HBT Marketing. She loves getting people to take action and specializes in blending best-of-breed creative techniques with behavioral science to prompt response – online, offline, and in-person. She has spoken around the world, including numerous appearances at SXSW, and has been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. Her articles and work have appeared in Admap, US Ad Review, Target Marketing, DM News, Graphis Magazine, B@B Magazine, Who's Mailing What, Copywriting Insider, and “Open Me Now” by H.G. Lewis. Prior to co-founding HBT Marketing, Nancy held senior creative management positions with Hill Holliday, Mullen, and Digitas. She's helped some of the world's biggest brands create successful campaigns. Nancy and her teams have won over 200 awards for digital and direct marketing effectiveness, for clients such as AT&T, H&R Block, the GM Card, Dish Networks, and Nationwide. Today, we get to talk about her first book, Using Behavioral Science in Marketing, which just came out this week here in the U.S. Dive into the conversation and get ready to take action.  Show Notes: [00:44] Today I am very excited to introduce you to Nancy Harhut, cofounder and chief creative officer of HBT Marketing. [02:05] Her first book, Using Behavioral Science in Marketing just came out this week.  [04:20] Nancy shares about herself, her background, and how she found herself in the world of behavioral science.  [06:01] She took principles and research from behavioral science and applied/tested them in marketing.  [07:37] Anything she could find that might give her clients an advantage or extra edge was something she wanted to explore.  [10:20] It is important to test so we know what is working and what doesn't work.  [11:10] Nancy's examples in the book are very tangible, clear, easy, thorough, and thoughtful.  [13:49] Social proof is incredibly powerful. Nancy shares examples of using social proof with her clients and the results. [16:31] Nancy shares why she wrote her new book. People were often asking if she had a book, including her now publisher Kogan Page.  [16:54] Behavioral science and marketing absolutely work. Writing a book helps many more people to benefit from it.  [19:19] She wanted to create a book that was short on science and long on applicability. She wanted it to be practical, easy to read, and actionable. (“Mission accomplished!” says Melina.)  [21:30] She started her book with emotional and rational thinking because it was a good foundational factor and from there she started to talk about behavioral science principles that are strongly linked to emotion.  [23:24] Having more good books in the world is always a positive thing.  [25:44] If you present somebody with a couple of options as opposed to just one thing, they are much more likely to make a buying decision at the moment. If there are two options the question automatically changes to “Which of these two do I want?”  [28:29] When saying “You have to make a choice and if you don't, someone else is going to make it for you” leverages autonomy bias. There was a bigger response because people didn't want someone making choices for them.  [30:04] Behavioral science is not just for marketing. It is applicable across so many areas and professions.  [33:04] Nancy shares an example of using choice architecture with a client that sold voluntary benefits.  [34:47] They made accepting the meeting the easy choice and the path with the least resistance.  [35:57] Melina shares an example of a blood drive on a college campus. [39:22] Melina shares her closing thoughts. [39:42] You are constantly communicating with people and there are small tweaks to your messaging that can make all the difference. [40:13] Melina's new book, What Your Employees Need and Can't Tell You is coming out on October 11th, 2022.  [42:04] If you enjoy the experience I've provided here for you, will you share about it? That could mean leaving a rating/review or sharing the episode with a friend (or 10!) Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

From age 7 Jeff Giagnocavo understood the power of small business and the impact it has on those who own the business and the communities they live in.After selling his first business at the age of 16 to buy a car he's been on an epic entrepreneurial journey ever since and is now a sought out consultant for business owners who desperately want to do life and business on their terms.Jeff does business in your bedroom. He co-owns Gardner's Mattress & More, the region's premier better sleep store. For 13 years in a row, they have been named a Reader's Choice Winner - a favorite place to buy a mattress.He is fanatical about the 5-star experience and has gathered thousands of online and in-store 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. On any given day his marketing ideas, tools, and software are in use across more than 500 retail door fronts.Jeff's marketing skills and knowledge have been featured regularly in Forbes, Target Marketing, Dan Kennedy's NO BS series of books & newsletters, Furniture Today, Sleep Savvy Magazine, Marketing Miracles, Predictable Profits Playbook, Lead the Field, Fox Business News, WGAL and Success Magazine.Jeff's passion is to unlock the potential of every business owner. Shift them into the investor seat in their business and unlock the true joy and reward of business ownership so they can truly do life and business on their terms and live what Jeff calls their very own Big Ticket Life. Learn more about Jeff here!FacebookYoutubeLearn more about Path to Podcast Success here! 

In today's real estate market, Realtors need a marketing strategy they can take action on now and into the future. So I'm sharing three reasons why target marketing can help with social media marketing, relationship marketing, and building your business as a Realtor, even in a shifting real estate market.  Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month See show notes & the full blog: https://ideasforrealestate.com/episodes/target-marketing-in-todays-shifting-real-estate-market  Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

A deep dive and overstanding of what DTM is and how it can benefit you, your lifestyle, and business. --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-d-muhammad/support

In this episode, I will talk about how to start a web design business. Specifically, I will go over  business concepts you should focus on to maximize revenue potential ASAP. These concepts include how to leverage marketplace marketing, ‘niching down' to dominate a target market, and a shrewd tip for creating the social proof you need to attract new clients. Freelance Websites:Upwork.comFiverr.comCRM Applications:Zoho.comMonday.comTEK or DIE is on Apple Podcasts, Spotify, Google Podcasts, and most podcast directories. Subscribe so you can get the show sent to you automatically.  

As a Realtor, if you're not getting the results you're looking for from your marketing efforts, you're constantly spinning your wheels, or you're feeling frustrated, we have to face a hard fact: your real estate marketing isn't working for you.  So in today's episode, whether you need a small boost or major improvement, I'm sharing seven reasons why your real estate marketing isn't working and exactly what to do instead. We're talking:- the biggest mistakes that could be costing you business - what to do to avoid frustration and get results - how to pivot and come from a place of positivity and opportunity See show notes & the full Blog: https://ideasforrealestate.com/episodes/why-real-estate-marketing-isnt-working  Learn more & join IG Unlocked for Real Estate: https://ideasforrealestate.com/instagram-training-for-realtors-ig-unlocked  Learn more about Target Marketing: https://ideasforrealestate.com/episodes/target-marketing-realtors-real-estate Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

On today's episode I have my old friend Steve Cain on. Steve is a retired business owner that made a huge impact on my career in marketing! Steve and I first started working together in 2010 during the early days of video marketing!

Target Marketing Made Simple

Do not quit, Hard times will come in business but you can not quit. Business owners fail everyday but it is the ones that fail forward that are able to make a real impact on those around us. Check what John Medina has to say about this topic!  Learning the Sales Process: https://clicksandbricksacademy.com/  Welcome Back to Clicks and Bricks Business Podcast! If you are new here welcome for your first time and we appreciate you listening to todays episode. Today is the 137th episode of Clicks and Bricks, Ken is talking to John Medina who is in the real-estate business. He has been around this industry a long time and he tells us his story in how he got started and what made him decide to finally make the jump into being his own boss to live the life he wants to live. He is passionate about never giving up and moving forward now matter what!   04:00 Real-estate business during pandemic  09:00 Overpaying in the Real-estate business  12:30 Corrections in the real-estate market  18:30 Write down your goals  22:45 Marketing budget in the real-estate business  28:18 Target Marketing  33:30 Working from home  37:00 Do not quit   About John:  John was a Plumbing Contractor for 21 years. Yet he always had a passion for Real Estate, in 2013 he decided to make buying and renovating houses his full-time job. Since then he has over 7 years of experience in the house buying business and has flipped over 70 houses adding to his experience in the business.   About John Medina Buys Houses: We are John and Yvette Medina, reputable and local home buyers that fix and flip properties. As Los Angeles house flippers with extensive experience, we have been buying houses for cash in Los Angeles and surrounding areas since 2013 from all types of homeowners, each with very different situations. Our company offers solutions for those situations with an easy and stress-free sales process. We specialize in working closely with homeowners to provide exceptional customer service based on our core values.   Contact:  Facebook https://www.facebook.com/johnmedinabuyshouses/ LinkedIn https://www.linkedin.com/in/johnmedina-buyshouses/ Instagram https://www.instagram.com/johnmedinare Twitter https://twitter.com/JMBuysHousesPhone (310) 928-9688 --- Support this podcast: https://anchor.fm/clicksandbricks/support (https://anchor.fm/clicksandbricks/support) Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Sellernomics Podcast episode, Kevin King will also talk about Amazon shipping containers, issues with Shipping ports for Amazon sellers, Tips for Amazon sellers regarding Black Friday and Cyber Monday, and more great information. - #kevinkingamazon #amazonsellingkevinking About Kevin King Kevin King has been involved in internet marketing and e-commerce since 1995. It's been 30+ years since he last received a paycheck from someone else. He's traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal. About GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf.

Guest – Heather Picard, Business Owner & Money Coachhttps://www.linkedin.com/in/heatherpicard/I'm a lifetime entrepreneur who cares about making an impact on the world through all the work I do, whether it's money coaching for women, running an ecological landscape company or giving people an incredible stay at one of my vacation rentals. Always expanding and learning, I love the creativity of being an entrepreneur at the helm of creating values based businesses.I bring everything I've learned from my 25+ years as CFO and owner of an award-winning, values-based landscape company to my work as a Cash Flow Coach for women entrepreneurs and my work as a Vacation Rental Property Manager.Specialties: Property Management, Financial Literacy, Values Based Businesses, Entrepreneurship, Professional and Personal Branding. Sustainability, Permaculture, Women's EmpowermentCompany Vision, Target Marketing, Organization & Administration, Effective Business Management. Life Coaching, Health & Nutrition. Intentional Living. Personal Sustainability.Host – Teresa Mitchell, CFPladymoneyllc@gmail.comIn my 20 years in the industry, I have had over a thousand conversations with women who have not felt they have reached their financial potential – usually in the areas of investing and subsequent financial security. I have found the key to moving forward from the image of bag lady to empowered lady is having a different kind of conversation with women than they usually experience with a financial advisor. It is about focusing more deeply on what matters in terms of family, community and life purpose. Approaching the conversation with compassion and a goal of honest, authentic connection creates a sense of trust that makes financial education and taking investment action not only possible but desirable.To that end I left my longtime wealth management firm and am launching a personal financial coaching platform -- LADY MONEY, LLC. It is intended to help women achieve a sense of financial wellbeing around investing for retirement that imparts peace of mind and ultimately leads to financial security.Resources...Financial Literacy Gap: https://www.forbes.com/sites/carolinecastrillon/2019/11/03/why-we-need-to-close-the-financial-literacy-gap-for-women/?fbclid=IwAR2lmyVzkmvs8PuysFqn_VWNghXnIjnt8QKcf8AGFwPPLS9iPuc7tb5_N_U&sh=4a284e6dce54Financial Abundance: https://www.mindbodygreen.com/0-24781/why-youre-not-attracting-financial-abundance-and-how-to-fix-it.html

There used to be two forms of marketing; online marketing and offline marketing and then the explosion in digital happened and now there are now more than 41 different types of marketing happening on numerous platforms. Because of all these options, it becomes confusing for companies when they begin to build a marketing strategy. Developing an effective marketing strategy takes time and expertise and sometimes businesses just do not know how. But there are essential elements that need to be in a marketing strategy and this episode talks about the options available and how to make the best marketing channel choices for your business.

Making the decision to leave a brokerage and start working on your own comes with a lot of risk but provides an opportunity to work for yourself. It's something many people think about but need the encouragement to take that leap. On this episode, we'll continue our conversations with other financial advisors as we try to learn more about aspirations, frustrations, and strategies with their business. Phil Telpner of Breakout Private Wealth is our guest today and he's someone Dan's been working with for six months now. We wanted to bring him on to talk about what it was like to work for one of the larger, national brokerages and why he wanted to break out on his own. If you're an advisor that aspires to have your own practice, we think you'll get a lot of encouragement from this interview. So as you go through the episode today, keep an ear out for some of these topics that we cover: Why the philosophies of large brokerage didn't align with his own. Being a sales person vs an advisor. How difficult it was starting his own firm in the middle of the pandemic. Bringing clients over from the old firm and why he was selective in working who he works with at the new business. The type of target marketing he does and how that's different than his previous business. Ways to manage your time and how to schedule clients. What are you doing to keep from being invisible? For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net.   What we discuss on this episode:  1:36 – Start of the interview 2:00 – Large brokerages 5:17 – Feeling like a sales person 7:55 – Starting his own firm 9:41 – Being selective with clients 12:36 – Making more money by leaving 16:44 – Target marketing 19:47 – Tactics Dan uses 26:55 – Lack of planning at large brokerage 28:52 – How target marketing sets you apart 32:50 – Time management 43:43 – The importance of standing out

Over the past few episodes, we've spent a lot of time on target marketing because we feel it's such an important piece to building a profitable business. Today we're taking the conversation a step further and introducing you to an advisor that's built a national business focused strictly one on profession: dentists. It might seem like an extremely specific niche but it works very well, and there's a lot we can learn. Meet Reese Harper, Founder and CEO of Dentist Advisors. He designed a powerful service platform called Elements which is used by dentists across the country for retirement planning. After working for a few years at Northwestern Mutual, he left to start his own firm in 2008 because he wanted to build something bigger than just himself. That's exactly what he's done. It's a success story that didn't come without a lot of time, sacrifice, and risk. During our conversation, we'll discuss all of that and find out how this idea came to be. As you'll hear, the target market came second to the platform he wanted to design and perfect first. There are a lot of takeaways from the podcast, but the common thing you'll hear from everyone that makes the decision to focus on specific niche market is that you need to gain the knowledge of that profession before you attempt to market to them. If you don't know your stuff, they'll see that immediately and it'll cost you credibility. So as you go through the episode today, keep an ear out for some of these topics that we cover: Building a business from the beginning. Creating systems Characteristics for choosing a target market. Regrets that he has through his career. How important events are to his business. How he uses his podcast to find advisors. For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net.   Learn about the guest: https://dentistadvisors.com/   Today's show schedule:  2:32 – Why did you decide to go into this niche?   4:56 – He built out a spreadsheet to track the things that were important to him as an advisor.    9:24 – How marketing factored into the decision at the beginning.   13:37 – Choosing a target market. 18:52 – How they find clients early on.   20:20 – Events are a big part of his strategy. 26:22 – How has COVID impacted the business?   30:19 – They provided a lot of value to people during these challenging financial times. 32:43 – What would you have done differently if you could?   37:18 – How he uses his podcast.   

Successful marketing results in a lot of leads but what good are they if you don't follow up? That's a place where advisors often fall short due to lack of time or lack of expertise. What if you could find a system that costs a fraction of what hiring a marketing person would run you while automating much of the process? That's what we want to talk about today on the podcast. We've brought on Dan's digital Swiss Army knife Steve Sharp to talk about the ultimate lead nurture system for financial advisors. Steve designed and manages Dan's websites and also assists with digital marketing. Today we'll introduce you to Marvelous Conversions. The goal isn't to pitch you this product but rather explain how it works. We'll take you through each step of the process and tell you how leads get followed up immediate with multiple forms of communication. It doesn't matter what day of the week or what time of day it is, the system will make sure that you are missing any potential business. Not only is following up important, but how quickly you're doing it will likely determine whether or not you'll be able to convert a lead. It needs to happen within five minutes or you've already lost the attention of that lead. Check out the episode and learn more about what we're doing. If there's something you want to know more about, get in touch with us or Steve. You can find him at https://sharpdigitalmarketing.com/. For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net.   Today's show schedule:  2:04 – Today we're talking with Steve Sharp. 4:05 – There's so much I don't know about digital, which is where Steve has been a huge asset. 4:45 – Follow-up is where many advisors fall short. 7:00 – Let's explain the strategy and concept of how Marvelous Conversions works. 7:23 – How are people finding out that it exists? 8:52 – Running out of inventory when marketing. 10:19 – When they find the ad, where does it take them? 11:04 – Automation to helps manage the leads. 14:30 – The cool part - what happens after they enter all their info, how they're contacted. 19:55 – You can also set it up to continue contacting leads. 21:46 – Here's what we found when we tested it. 23:26 – At what point should an advisor reach out directly to the leads? 27:02 – All this can be done at a fraction of the cost of hiring a marketing director. 28:06 – Steve works closely with advisors to find solutions that work. 30:14 – If you want to learn more about Marvelous Conversions, here's what you can do.

Amazon seller Kevin King talks about effective amazon selling strategies for success when selling on amazon. Kevin King also covers myths of the quick win amazon product, public perception of amazon platform, and is this a good time to be an amazon seller? Do you feel that some new sellers are looking for a quick win on a product? How strong is the public's overall trust in the Amazon platform in 2020? Is this a good time to be a seller on Amazon? What are some of the pitfalls for new sellers when starting to sell on amazon? What do you look for when researching a "good product" to sell on Amazon? Do you feel Amazon is responsive enough to sellers' needs right now? Can you tell everyone about this new venture that you have going with Steve Simonson? How much time goes into selecting this winning product and factory that provides it? What was ecommerce like in the late '90s and early 2000s? What ecommerce platform did you start out on? Kevin King talks about when he used direct mail for marketing. What mistakes did you make along the way that you learned the most from? Kevin King coaches people that do over half a billion in sales yearly. Who does Kevin King look up to? How to contact Kevin King? Kevin King Bio - https://www.amzmarketer.com Kevin King has been involved in internet marketing and e-commerce since 1995. It's been 30+ years since he last received a paycheck from someone else. He's traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal. He sells millions of dollars of products on Amazon.com. He has been a recurring guest on over 30 FBA and e-commerce podcasts and is a highly-sought-after speaker at Amazon conferences worldwide (spoke at more than 30). He also mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit. About FeedbackWhiz - https://www.feedbackwhiz.com FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

We've been talking a lot about target marketing in recent weeks so we wanted to continue down that path and speak with someone that's been highly successful using this strategy. Natalie Schmook, MBA, CFP®, CVA®, is the founder and owner of Hayes Wealth Advisors, and one visit to her website will make it clear that she works primarily with optometrists. It's a very niche area of focus, especially when you consider that fewer than a third of all optometrists own their own practice, but she's built a very successful business with this specialization. We asked Natalie to join us for this episode of the podcast to have a thorough conversation about this strategy for advisors. Even with knowledge of this industry, she had to learn a lot about the profession, their needs, and their terminology. But that shows you that taking that leap can pay big dividends if you're willing to put in the time and follow the guidance we try to lay out through our program. The very first thing we wanted to find out is which factors are you considering when you are deciding your target market, and she provided some great insight. First, how many people are out there to target? Second, who is your competition for this target audience? Third is figuring out if you have the ability to access that market. We'll cover a wide range of topics during this show but some of the key areas to listen for are: -How she approaches professional conferences. -What strategy works for her newsletters. -How to work primarily in a virtual setting. -What value clients see in working with specialist. Along with the business and the operation, we will bounce some different marketing ideas and strategies around to get a better sense of how much they'll work for different clients. We want to thank Natalie for being so gracious with her time. Check out her website to learn more about her business. For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net.   Today's show schedule:  0:39 – Setting up our conversation for today. 1:39 – Our guest today is Natalie Schmook, founder and owner of Hayes Wealth Advisors 3:03 – Natalie's practice is focused on optometrists. 4:23 – What are you evaluating when determining what's a good target market? 7:25 – What is the value clients see in working with a specialist? 13:32 – What is the long-term health of the industry and should that play into the decision for who to target? 16:28 – The business is national in scope and virtual meetings are normal. 19:13 – How to approach conferences for a target market. 22:22 – Have your own event before the main event.  23:09 – She's had success with newsletters. 25:32 – Consider what your own knowledge and experience is. 28:55 - Webinar success 32:44 - Using the webinar to build a list 36:16 - Specialization lowers overhead 39:17 - Some thoughts on Natalie's website 43:12 - Charging fees up front. 46:57 - Speak the same language as they speak. 47:58 - If you pivot to a specialist, do you have to get rid of old clients?

I love dissecting commercials, figuring out target audiences, and the psychology behind it! Money, and marketing go hand in hand with psych. I challenge you to look closer into the world we live in through commercials.