Podcast appearances and mentions of Stephanie Chandler

Ever dreamed of writing your own book but felt overwhelmed by the process? What if I told you that you could have it done in just 60 days without sacrificing quality? Today, we're sitting down with Stephanie Chandler, a leading expert in non-fiction book publishing, to break down exactly how you can make this happen.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Why Small Business Owners Should Consider Writing a Book [0:01:18]  How to Write a Non-Fiction Book in 60 Days [0:04:48] What You Need to Do to Make Sure Your Book is Different [0:10:24] Knowing Where to Start When You Have Too Many Ideas [0:14:55] Finding Your Own Unique Voice [0:19:48] How to Choose the Right Tools [0:24:59] Self-publishing Versus Traditional Publishing [0:29:04] Publishing in a Changing World [0:31:47] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Why should you always keep track of the questions that your clients and audience ask you? Why is writing a prescriptive nonfiction book the best idea for current trends? How can you turn your work into a book in a way that serves your clients and excites you? In this podcast episode, Joe Sanoks speaks […] The post Positioning Yourself Through Writing a Book with Stephanie Chandler | POP 1052 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What makes a good story? How can you develop the idea you have for a book into one? Why should you keep track of all the questions you get in your practice?  In this podcast episode, Joe Sanok speaks about how to start your non-fiction book with Stephanie Chandler.  Podcast Sponsor: Upheal Upheal, an AI-powered […] The post How to Start Your Non-fiction Book with Stephanie Chandler | POP 1016 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

*Boom* This is the 400th episode of The Copywriter Club Podcast. And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Stephanie did not disappoint. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler The Nonfiction Author Association The Copywriter Club Facebook Group The Copywriter Underground   Transcript: Rob Marsh: Before I introduce today's guest and episode, this is the official 400th episode of The Copywriter Club Podcast. I'm not sure Kira and I ever envisioned this podcast going this long. In fact, other than wanting to have deep discussions that asked hard questions of expert copywriters, I'm not sure what we expected.  So many people have told us they are copywriters today because they were inspired by this podcast. Or by the stories our guests have shared. Or because they jumped into one of our programs designed to help them grow. So I just want to take this opportunity to thank you for making this podcast the world's most popular copywriting podcast. And now on to today's show… We've talked about writing a book on this podcast several times. But it's one thing to want to write a book, and another thing to have the tools and plan to make it happen. So when I got a copy of The Non-fiction Book Marketing and Launch Plan, I thought we should probably interview the author on the podcast and dive into what it takes to write and launch a book. Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And for today's episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I talked with former copywriter and current CEO of the non-profit author's association, Stephanie Chandler. Stephanie founded the Non-fiction author's association, so she was the perfect person to talk to about this subject as well as when you should take a leap of faith you might not be ready for and what gets taken when thieves rob a bookstore.  But before we jump in with Stephanie…  There's a question that clients ask before they decide whether something you write is worth paying a lot or a little for. That question is “Can I do this?” Most clients can write a blog post. Or an email. It might not be as good as the one you would write, but they could do a passable job. Those projects don't feel all that valuable because clients can visualize themselves creating them. They're not hard. Fewer clients think they can strategize and build an acquisition funnel. Or a sales page. Or a book. So these projects are more valuable to clients (which means you can charge more to do them). And almost no clients have the skills to manage sophisticated email marketing tools like Klavio, ActiveCampaign, or even ConvertKit. And if they do, they're often too busy to do this work themselves. These skills are among the most valuable of all. So how do you add a skill like managing email marketing tools to your copywriting services? This week in The Copywriter Underground, we'll show you. We've invited guest expert and email strategist Matt Brown to share exactly how to make sure your client's emails get into their customer's inboxes. And how to use this skill to set yourself apart from all the other “I-just-write-copy” copywriters out there. It's a master class for all members of The Copywriter Underground and you can join us if you visit thecopywriterclub.com/tcu today. But do it today, because if you're listening to this a few days after the podcast comes out, it will be too late. Having these skills, makes getting hired by high-paying clients easier. But you have to opt in to get the training. And with that, let's go to our interview with Stephanie.

Episode Show Notes In this episode we cover:  How to outline a nonfiction book Tips for becoming your own publicist Content marketing in the age of AI Marketing your book before and after launch Leveraging your nonfiction book to create multiple streams of income Links I mentioned: Fantasy romance LBTQIA+ freebies Find out more about Stephanie: LinkedIn Nonfiction Authors Association Facebook Rebel of the Week is: Eden If you'd like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com No new patrons this week, but a big thank you to my existing patrons. If you'd like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack  THIS EPISODE IS SPONSORED BY KOBO WRITING LIFE Visit Kobo Writing Life here, read the Kobo Writing Life blog here, and listen to their podcast here.

Get my Monthly Newsletter here Author and CEO of the Nonfiction Authors Association, Stephanie Chandler, joins Erica in this educational and engaging discussion about how business owners can use a book to build their business.  Some of the questions Stephanie answers are: What's the benefit of writing a non-fiction book? How do I know what to write about? What costs do I need to budget for when planning a book for my business?  What is the process of writing a book - how do I get started? What's the optimal length of a non-fiction book? Where and how do I find an editor?   Stephanie Chandler is the author of several books including The Nonfiction Book Marketing and Launch Plan and The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer's Digest, and Wired magazine.   Resources Mentioned: Tribes by Seth Godin E-Myth by Michael Gerber Aloha Publishing Blog Post on Book Publishing Budget NonFiction Writers Conference NonFiction Authors Association   Connect with Stephanie Chandler | LinkedIn | The Nonfiction Book Marketing and Launch Plan   Connect with Erica | LinkedIn | Email List  

Publishing and distributing your self-published books is the easy part. Reaching readers is still the challenge. Today we speak with Stephanie Chandler, the founder and CEO of the Nonfiction Authors Association. Stephanie began building her email newsletter list and experimenting with self-publishing before D2D or even Smashwords existed! If you're interested in how to successfully market and launch your next book, regardless of genre, this is the episode for you!//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

LifeBlood: We talked about nonfiction writing, how the industry has changed and evolved dramatically over the past 20 years, the key differences between fiction and nonfiction writing, how to earn a living writing, the biggest challenges and how to overcome them, and where to get the support you need, with Stephanie Chandler, CEO of the nonfiction writers association and conference.        Listen to learn how why it's essential to have crystal clarity on your focus! You can learn more about Stephanie at NonFictionAuthorsAssociation.com,  NonFictionWritersConference.com, YouTube, Facebook, Instagram, and LinkedIn. Thanks, as always for listening! If you got some value and enjoyed the show, please leave us a review here: ​​https://ratethispodcast.com/lifebloodpodcast You can learn more about us at LifeBlood.Live, Twitter, LinkedIn, Instagram, YouTube and Facebook or you'd like to be a guest on the show, contact us at contact@LifeBlood.Live.  Stay up to date by getting our monthly updates. Want to say “Thanks!” You can buy us a cup of coffee. https://www.buymeacoffee.com/lifeblood

Matty Dalrymple talks with Stephanie Chandler about LEVERAGING YOUR TRIBE OF INFLUENCE, including the power of tapping into your existing tribe and of expanding beyond that tribe; the value of beta readers to address the problem of obscurity; the downside of promoting outside your target audience, of selling to other writers, and of relying on the "rented real estate" of social media; the importance of creating a reciprocal relationship and exhibiting professionalism; tips for pursuing aspirational contacts; and how each new contact opens a network of others. Links, summary, and transcript at https://www.theindyauthor.com/221---leveraging-your-tribe-of-influence.html  If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer's Digest, and Wired magazine. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She is a member of the Alliance of Independent Authors.

I'm admittedly taking a bit of a selfish turn in this episode as I get to chat with the renowned Stephanie Chandler.Stephanie, an acclaimed author of "The Nonfiction Book Publishing Plan," is the force behind the Nonfiction Authors Association and the unique Nonfiction Writers Conference - an online event that's been changing the game since 2010. As someone who's graced platforms like Entrepreneur, BusinessWeek, and Wired magazine, she's an embodiment of expertise and passion. Stick around as we delve into topics like the art of 'chunking' your writing, the intriguing world of hybrid publishing, and so much more.Key Discussion Points Stephanie's transition from corporate life in 2003 to a bookstore owner in Sacramento and eventually to being a renowned author and community builder. Crafting a Thriving Community: How Stephanie enriches her community with valuable content, battling the wave of misinformation. "Chunking" the Writing Process: A look at daily manageable writing targets and the echoing effects of consistent book releases. Target Audience's Power: The art and science of niching down and addressing audience-specific challenges. Deciphering Bookstores: The ongoing battle between traditional bookstores and the rise of audiobooks. The Publishing Dilemma: A discussion on the allure of big publishers vs. the liberty of alternative routes. Navigating Hybrid Publishing: A glance at its role in the current market and its pros and cons. This conversation with Stephanie Chandler was both productive and enlightening. From the nuanced intricacies of non-fiction publishing to the evolving landscape of bookstores and publishing routes, Stephanie's insights were invaluable. If you're a budding author or simply interested in the world behind the books you read, this is an episode you wouldn't want to miss.Links Worth Exploring Connect with Stephanie: Website | Facebook | X (néeTwitter) | LinkedIn The Nonfiction Authors Association: Visit The Website The Nonfiction Writers Conference: Learn More Here The Productivity Diet Campaign Page: Check It Out Related Conversation: Episode 335: Mind Map Your Writing with Daphne Gray-Grant Related Blog Post: On Not Writing Thanks to all of the sponsors of this episode. You can find all of the sponsors you heard me mention on this episode on our Podcast Sponsors page.Want to support the podcast? Beyond checking out our sponsors, you can subscribe to the show wherever you listen to podcasts. Click on any of the links below to make that happen.Spotify | Apple Podcasts | Google Podcasts | StitcherYou can also click on this link to paste the podcast feed into your podcast app of choice.Thanks again for listening to A Productive Conversation. See you later.Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm admittedly taking a bit of a selfish turn in this episode as I get to chat with the renowned Stephanie Chandler. Stephanie, an acclaimed author of "The Nonfiction Book Publishing Plan," is the force behind the Nonfiction Authors Association and the unique Nonfiction Writers Conference - an online event that's been changing the game since 2010. As someone who's graced platforms like Entrepreneur, BusinessWeek, and Wired magazine, she's an embodiment of expertise and passion. Stick around as we delve into topics like the art of 'chunking' your writing, the intriguing world of hybrid publishing, and so much more. Key Discussion Points Stephanie's transition from corporate life in 2003 to a bookstore owner in Sacramento and eventually to being a renowned author and community builder. Crafting a Thriving Community: How Stephanie enriches her community with valuable content, battling the wave of misinformation. "Chunking" the Writing Process: A look at daily manageable writing targets and the echoing effects of consistent book releases. Target Audience's Power: The art and science of niching down and addressing audience-specific challenges. Deciphering Bookstores: The ongoing battle between traditional bookstores and the rise of audiobooks. The Publishing Dilemma: A discussion on the allure of big publishers vs. the liberty of alternative routes. Navigating Hybrid Publishing: A glance at its role in the current market and its pros and cons. This conversation with Stephanie Chandler was both productive and enlightening. From the nuanced intricacies of non-fiction publishing to the evolving landscape of bookstores and publishing routes, Stephanie's insights were invaluable. If you're a budding author or simply interested in the world behind the books you read, this is an episode you wouldn't want to miss. Links Worth Exploring Connect with Stephanie: Website | Facebook | X (néeTwitter) | LinkedIn The Nonfiction Authors Association: Visit The Website The Nonfiction Writers Conference: Learn More Here The Productivity Diet Campaign Page: Check It Out Related Conversation: Episode 335: Mind Map Your Writing with Daphne Gray-Grant Related Blog Post: On Not Writing Thanks to all of the sponsors of this episode. You can find all of the sponsors you heard me mention on this episode on our Podcast Sponsors page. Want to support the podcast? Beyond checking out our sponsors, you can subscribe to the show wherever you listen to podcasts. Click on any of the links below to make that happen. Spotify | Apple Podcasts | Google Podcasts | Stitcher You can also click on this link to paste the podcast feed into your podcast app of choice. Thanks again for listening to A Productive Conversation. See you later. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are delighted to present a conversation with Stephanie Chandler, founder and CEO of the Nonfiction Authors Association and a successful author of several books, including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. In this episode, Stephanie shares her remarkable insights into all phases of the book-writing process and offers a sharp view of the publishing industry. By exploring assets and liabilities of traditional publishing and self-publishing, we dive deeper into the ‘why' behind the writing process and practices that make the most out of it. Try Blinkist for free for 14 days by going to [https://www.blinkist.com/simplify][2], tapping on Try Blinkist at the top right, and entering the code author. Let us know what you thought of this episode, or just come say hi on Twitter! Find Caitlin at @caitlinschiller https://twitter.com/caitlinschiller [2], Ben at @bsto https://twitter.com/bsto [3]. You can write us all an email at podcast@blinkist.com [4]. This episode of Simplify was produced by Caitlin Schiller, Ben Schuman-Stoler, Phoebe McIndoe, Maria Levacic & Ben Jackson at Blinkist

Are you an interior designer or a thought leader considering writing a book? Well…what does it take to get a book deal? What are options for self-publishing? How do you write a book in the first place? The process is overwhelming, but today's guest, Stephanie Chandler of the Nonfiction Authors Association, is here to walk us through the process. Stay tuned! Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer's Digest, and Wired magazine. ***

How can you stand out in a crowded market of non-fiction books? How can you build a business around your central topic? How can you deal with failure to move on to success? Stephanie Chandler shares her experience and tips. In the intro, HarperCollins and KKR make bids for Simon & Schuster [The Hotsheet]; more […] The post The Craft And Business Of Writing Non-Fiction Books With Stephanie Chandler first appeared on The Creative Penn.

Ever thought about writing a book to support your thought leadership? Or maybe you have already written a book - and now you're trying to get the word out!   Either way, a book can be an incredible investment for an entrepreneur, but to get the full return on that investment, you'll need a marketing plan and a product roadmap. Today, we've invited Stephanie Chandler to be our guest. Stephanie is an experienced consultant, specializing in content marketing, internet marketing, social media, search engine optimization, and publishing. She is also the founder and CEO of Stephanie Chandler Enterprises, and the author of The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. We start our conversation by discussing the huge changes in the publishing industry during the last few years. Stephanie shares that physical books are still being read (as well as a surge in e-books), but sales of audiobooks are rising, and expected to grow exponentially through 2030. In addition to audio, self-publishing has exploded - bringing more than 1 million titles to the market each year! With so many books being published, having a strong promotion strategy has never been more important. But what does that look like? Stephanie walks us through the best methods to include in your marketing plan, from podcasts and Amazon promotions to book tours and speaking gigs, as well as giving us surprising insight into one method that might not work as well as you think! In addition to promoting the book, entrepreneurs will want to create additional products to support that book, and give customers something to put into practice right away. Stephanie shares insights around workshops and webinars, and explains an underutilized method that can actually make more money than your book - with less effort! Be sure to listen in! Three Key Takeaways:   *  Well-written, well-produced, and well-promoted books will always rise to the top. *  Social media isn't a great way to sell books.  It's great to build a platform and your e-mail list. *  To give your book the best chance of success, spend as much time on preparing the promotion strategy and supporting materials as you do in writing the manuscript.

In this top replay from 2022, Stephanie Chandler talks with editor Cristen Iris who gives memoirists valuable advice on storytelling structure, outlining, scenes, and other essentials for creating a truly compelling memoir.

Wondering how to find your community of dedicated supporters? In this podcast of the Nonfiction Authors Podcast, we revisit the 2022 Nonfiction Writers Conference to hear Stephanie Chandler's advice on attracting lifelong fans. Listen in for great tips for your path forward, and be sure to check out the lineup for this years Nonfiction Writers Conference at nonfictionwritersconference.com. 

Welcome to another exciting episode of the Post-Traumatic Parenting podcast! In today's podcast episode, I'm joined by Stephanie Chandler, the founder of the Nonfiction Authors Association. I recently attended her conference and when I heard her unique post-traumatic parenting story I knew I had to share it with you all because I love bringing post-traumatic parents on the podcast so that we can hear real-life Post-Traumatic stories. Stephanie is someone I admire a lot, she turned her trauma into a superpower, while remaining a conscious, present parent. Tune in as we talk about Stephanie's story, how she suddenly lost her husband and became a single parent, how to process grief when you lose a loved one, what is grief hijack, different ways to process your trauma, and managing trauma while parenting a traumatized child. In this episode, we chat about:Stephanie shares how she suddenly lost her husbandThe difference between being a single parent and an only parentA missing male figure in Stephanie's son's lifeWhen should you seek professional help with processing your griefWhat is a grief hijackStephanie's journey of starting the Nonfiction Authors AssociationHow did Stephanie hack her trauma and turned into a superpowerDifferent ways to process your traumaHow to supercharge your therapyWhat motivated me to become a psychologistSuicide is not selfish, and depression is not only in your headStephanie's son's reaction to his dad passingWhat they don't teach you in school about businessStephanie shares how she started her first writers' conference Tips on writing a book, building a platform, and finding an agentTurning your fear into a helpful friendWhy post-traumatic parents are the world's natural entrepreneursConnect with me on Instagram @dr.koslowitzpsychology and for full show notes and more resources visit www.drrobynkoslowitz.com/turning-your-trauma-into-superpower-with-stephanie-chandler

Titles can be tricky, especially if you want to stand out from the crowd amongst thousands of other writers and authors. In this top replay episode of the Nonfiction Authors Podcast, join host Stephanie Chandler and guest Roger C. Parker as Roger gives tips on writing better titles for your books and blog posts. 

Stephanie explores the dynamic nature of the real estate industry, and how to stay ahead in this ever-changing field.   Connect with Stephanie at https://stephaniechandlergroup.com/  ---------- Visit www.builthow.com to sign up for our next live or virtual event.   Part of the Win Make Give Podcast Network

The Nonfiction Authors Association is celebrating 10 years of being in business this year. We are so excited to welcome founder Stephanie Chandler to get some insight into what she's learned during this time of growth! 

Have you ever thought about taking your career as an author even further? In this podcast, Crystal Daye joins host Stephanie Chandler to discuss the endless possibilities of your author brand-specifically how to create a flourishing and impactful business around your book. 

Learn how the library market works for authors in conversation between OverDrive's Lateefah Zawistowski and host Stephanie Chandler in this top replay. 

The Nonfiction Authors Association is a supportive community for writers to connect, exchange ideas, and learn how to write, publish, promote, and profit with nonfiction books. Learn more at https://nonfictionauthorsassociation.com//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

In this top replay, Stephanie Chandler talks with guest Edie Jarolim about how she organized tours for her books, in person and online. In the conversation you'll learn how to write a book tour pitch, when to start pitching and mapping out your tour, how to manage book sales, and how to promote your tour. Going virtual? That works, too!  Find out more about our guest including show notes, highlights, and the transcript at https://nonfictionauthorsassociation.com/category/podcast.

Podcasts are a great way to introduce your work to the world and grow your audience. Join Lee Chaix McDonough and Stephanie Chandler in this top replay as they discuss the ins and outs of podcasts, and how to work them into your marketing plan. Find out more about our guest including show notes, highlights, and the transcript at https://nonfictionauthorsassociation.com/category/podcast.

Stephanie Chandler quit a Silicon Valley job to open a bookstore. Now she helps non-fiction authors find their audience!

This episode focuses on how authors can seek sponsorships from corporations. Becky is joined by https://stephaniechandler.com (Stephanie Chandler)–Founder and CEO of the https://nonfictionauthorsassociation.com (Nonfiction Authors Association) and https://nonfictionwritersconference.com (Writers Conference)–who provides an in-depth explanation of what sponsorships are, how authors can find sponsors, the kind of services that sponsors will pay for, and how to decide if a sponsor is the right fit.  During the episode, Stephanie shares: About herself, her work, and her books. Why organizations want to sponsor authors. How big an author's platform or audience needs to be in order to attract a sponsor. The range of activities that sponsors will pay for authors to do.  Her advice for how authors should sift through companies that approach them for sponsorships.  How an author can successfully attract sponsorships by reaching out to organizations. Some real-world examples of sponsor agreements that she is familiar with. The range of fees that a sponsor will pay for an author agreement. Advice for deciding whether or not a sponsor is the right fit. How PR firms can be helpful for attracting sponsors.  What should be included in a sponsor pitch and how long it should be. Her suggestions for the subject line of emails that contain an author's sponsor pitch.  The increased revenue someone can expect if they start to seek out sponsorships. Her final thoughts about authors and sponsorships.  For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39614 (https://weavinginfluence.com/podcast/episode-96-sponsorships-with-stephanie-chandler/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

The word platform is a synonym for "audience." To build your writing platform means to build your audience. Many new writers groan at the idea of building their audience while also trying to write a book. It seems overwhelming. In this episode, Stephanie Chandler gives writers a simple roadmap for getting started in building an audience. CEO of NonfictionAuthorsAssociation.com, Stephanie is also the author of numerous books for writers, including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. Writers will come away from this episode with the building blocks for attracting an engaged audience for their writing projects.

Everything audiobooks! Recording, narrating, publishing, retail pricing, royalty rates, costs, length, and giveaway codes for promotion. Nathan Agin joins Stephanie Chandler to discuss how audiobooks have the potential to exponentially grow the size of your audience and your wallet in this top replay. Find out more about our guest including show notes, highlights, and the transcript at https://nonfictionauthorsassociation.com/category/podcast.

After writing 34 books, Kristina Marie Darling has a pretty good idea of what's needed when applying for grants to support a writing project! Kristina graciously shares all of her tips and tricks about the process in this top replay hosted by Stephanie Chandler.  Find out more about our guest including show notes, highlights, and the transcript at https://nonfictionauthorsassociation.com/category/podcast.

Stephanie Chandler is a small business influencer and the CEO of Authority Publishing, a specialist in custom book publishing for business, self-help, memoir, and other non-fiction books. Stephanie is also the Founder and CEO of the Nonfiction Authors Association—a vibrant community for writers—and the Nonfiction Writers Conference. A professionally-trained speaker, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired. She is the award-winning author of several books, including Own Your Niche and The Nonfiction Book Publishing Plan. Stephanie joins me today to discuss why she started the Nonfiction Writers Conference and how it led to the Nonfiction Authors Association. She explains why writers should cultivate a following whether they're going the traditional or self-publishing route. She reveals the reason she turned away from traditional publishing and enumerates her favorite book marketing secrets and strategies. Stephanie also underscores how podcasting is an effective method of marketing a book and describes why all writers should take the opportunity to speak to their audience. “Whether you do it yourself or go to a traditional publisher, you need to cultivate an audience—a tribe of influenced people who will want to buy the book as soon as it comes out.” - Stephanie Chandler This week on SmallBizChat Podcast: Resources Mentioned: Connect with Stephanie Chandler: Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

In this episode, Melinda Emerson chats with guest Stephanie Chandler about the realities of traditional book deals and the rise of self-publishing. They delve into goal-setting for writing a book, Chandler's book marketing master course, and effective marketing strategies. Chandler also shares her best business advice, confidence tip, and favorite business resources. The episode wraps up with an introduction to a new course at Small Business Lady University.

Learn how to find the support you need from friends, family, colleagues, and readers, as you write your first book or your twentieth! In this top replay from the archives, NFAA founder Stephanie Chandler dives into community building.Find out more about our guest including show notes, highlights, and the transcript at https://nonfictionauthorsassociation.com/category/podcast.

If you're a published author, then you know that, at one time or another, you may be asked to speak in public. This could be at a small gathering of fans; it could be at a conference. My guest for this episode is Stephanie Chandler, and she is going to share with you the numerous benefits of speaking and how you can get more opportunities to do so.

There's nothing more difficult than feeling alone in your writing career. Enter Stephanie Chandler, the Founder and CEO of Nonfiction Authors Association, who firmly believes that nonfiction writers need a community to back them up. Stephanie shares with Robin Colucci how she felt left out in a writer's conference of 300 people. It seemed she was the only one writing about a business book! There and then, something had to change. Join in the conversation and discover how Stephanie built an online community for nonfiction writers. Eleven years later, the community stands strong with inspiring and supportive members worldwide. You don't ever have to feel alone in your writing journey. Tune in and feel at home!Love the show? Subscribe, rate, review, and share!Here's How »Join The Author's Corner Community today:http://robincolucci.com/LinkedInInstagramFacebook

This episode is a must-listen for authors at any stage of the publishing journey, even if you're in the writing process. Stephanie Chandler is an author, publishing industry expert, and the founder of Nonfiction Authors Association (NFAA). We discuss her phenomenal journey from corporate America to bookstore owner to NFAA founder, including some of the wins and hardships along the way. She shares her advice for new authors and book-marketing advice to support your success, including the power of a solid author platform and specific niche. Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. She is also CEO of the Nonfiction Authors Association, a vibrant educational community for writers, and the Nonfiction Writers Conference, twice-yearly events conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer's Digest, and Wired magazine. Links from this episode: Nonfiction Authors Association: https://nonfictionauthorsassociation.com/ Book launch checklist: https://nonfiction.lpages.co/book-launch-checklist/ Connect with me at www.stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com, message me on Instagram @stacyennis, or visit https://stacyennis.com/contactand fill out the form on the page.

We talk with Stephanie Chandler, the author of several books including "The Nonfiction Book Publishing Plan" and "The Nonfiction Book Marketing Plan,:" about how authors can market their nonfiction book, manage their network and using Amazon ads to become a bestseller!

Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. She is also founder and CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, twice-yearly events conducted entirely online since 2010.   Stephanie shares her ninja strategies to increased book sales both in retail and more! She also talks about the magic of Amazon ads, Author Central, and finding your niche readers before you write your book!

Stephanie Chandler is the founder of the Nonfiction Authors Association and Nonfiction Writers Conference, and author of several books including “The Nonfiction Book Publishing Plan” and “The Nonfiction Book Marketing Plan.” A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine. The post #089 – Stephanie Chandler, Creator of The Nonfiction Authors Association first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Learn the references and correlations between physical water and natural water and the need for both. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Chit chatting with my girlfriend about food, exercise, & health. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Stephanie Chandler is an expert in business, marketing, and social media and was awarded by Small Business Trends in 2012 as a Top 100 Small Business Influencer. With a passion for writing and public speaking, Stephanie founded the Sacramento Speakers Network, the Nonfiction Authors Association, and the Nonfiction Writers Conference. She is the award-winning author of many books including The Nonfiction Book Publishing Plan, The Nonfiction Book Marketing Plan, and Own Your Niche, which earned a Global Ebook Award for Best Business Book of the Year. Stephanie's expertise has been featured in publications including Entrepreneur Magazine, BusinessWeek, and Wired and has served clients including Visa Business Network, Yahoo! Small Business, Dell, The UPS Store, and American Express Open, among others. Stephanie joins me today to share her insight on book authorship and the publishing process. She discusses why you should take the time to produce a high-quality book that will help you elevate your presence in the professional marketplace. Stephanie also highlights what to consider when it comes to choosing between traditional and self-publishing, and the importance of investing enough money, time, and resources into bringing your book to fruition. “There is no other business card like writing a book.” - Stephanie Chandler This week on the SmallBizChat Podcast: Resources Mentioned: Connect with Stephanie: This episode is sponsored by… Mixmax Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world's fastest-growing companies. It's time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

In this episode, Melinda Emerson chats with Stephanie Chandler, CEO of Nonfiction Writers Association, about the role of books in business promotion. They discuss strategies and timing for book promotion, niche selection, delegation, and the pros and cons of self-publishing versus traditional publishing. The conversation concludes with the value of a publicist and final advice on book publishing.

This week we review a recent work on the prevalence of adverse events when starting sotalol in the pediatric patient with arrhythmias. How commonly were problems encountered? Does initiation always require hospitalization and monitoring in an inpatient setting or are there some patients who might be candidates for an outpatient approach? Is there a level of dysfunction that would preclude its use? Assistant Professor of Pediatrics at Northwestern University, Dr. Stephanie Chandler, provides insights into her work from the group at Boston Children's Hospital. Also featured is a brief discussion with Dr. Jack Rychik of Children's Hospital of Philadelphia regarding the CHOP2020 course and next year's CHOP2021. doi: 10.1016/j.hrthm.2020.01.022

This week we review a recent work on the prevalence of adverse events when starting sotalol in the pediatric patient with arrhythmias. How commonly were problems encountered? Does initiation always require hospitalization and monitoring in an inpatient setting or are there some patients who might be candidates for an outpatient approach? Is there a level of dysfunction that would preclude its use? Assistant Professor of Pediatrics at Northwestern University, Dr. Stephanie Chandler, provides insights into her work from the group at Boston Children's Hospital. Also featured is a brief discussion with Dr. Jack Rychik of Children's Hospital of Philadelphia regarding the CHOP2020 course and next year's CHOP2021. doi: 10.1016/j.hrthm.2020.01.022

In this episode, I release an interview I did with the Nonfiction Authors Association Founder Stephanie Chandler. We shed some light on some financial aspects of both writing and publishing. So the guest and host tables are turned for this particular episode, which is always a fun twist on a concept! I’ve provided the complete transcript of our interview instead of “fun nuggets”. I’ll also provide you with the links to the FREE courses on publishing in my Teachable school: Make Publishing Profitable and Fun Make Publishing Fun Summit I also have an excellent course (priced at $197) with 5x #1 NYT bestselling author Carol Kline for authors writing transformational non-fiction. I highly recommend checking that out if that is your genre. If you are looking for the report of the author survey which I discuss in this interview, it is contained in both of my free teachable courses on publishing, so I’ve got you covered. Here is the transcript of our conversation: Stephanie: Well. Hi everybody. Welcome to the teleseminar series for the Nonfiction Authors Association. We are excited to welcome Kathryn Guylay today and we're going to be talking about the financial side of publishing and understanding what that is all about. I am your host, Stephanie Chandler. Always happy to have you join us. As a reminder, we do have the phone lines muted and this session is recorded. This event will last 30 minutes and recordings are available to authority and VIP members of the Nonfiction Authors Association and if you're new to us, in addition to event recordings, members receive many additional benefits including exclusive templates, checklists, and other content released every week. Stephanie: Access to our active member forum on LinkedIn, free admission to local chapter meetings across the US, discounts off the Nonfiction Book Awards, The Nonfiction Writers Conference, as well as our online courses and author toolkits and discounts with our partners including Office Depot, PR Newswire, Gabby Press and VSP. For more visit nonfictionauthorsassociation.com to join us. Sorry, I'm fumbling this morning, but now I'm thrilled to introduce our guest. Stephanie: Kathryn Guylay comes to the publishing industry with a background in management consulting as well as nonprofit management, a numbers girl, she received her MBA in 1995 and went on to work with dozens of multinational corporations across diverse industries. She stumbled into the publishing world many years later after writing her first book, Mountain Mantras, Wellness and Life Lessons from the Slopes. She has since written two children's books and her latest nonfiction book was released just weeks ago and it's called Look Before You Leap: The Smart Authors Guide to Avoiding the Money Pit and Achieving Financial Success in Publishing. Her books have gone on to achieve nine awards and Amazon bestseller status. Kathryn, thanks so much for joining us today. Kathryn G.: I am so thrilled to be here. I'm a big fan of yours, Stephanie, so thank you so much for all the great work. Stephanie: Thank you for that. I love that you're helping authors understand the financial side of publishing. I think it's something we certainly don't talk about enough here. So, and you recently put together a survey to gather some information about that. Who is your audience for this survey and what was your goal in creating that? Kathryn G.: Well, yeah, I think it's important to go back to why I even started to do this project. It took three months and several thousand dollars of my own invested money in terms of some VA time and using some survey tools and advanced survey tools because it was a very in-depth survey. We got some incredible data. So my goal really was, because I'm a numbers gal, I wanted to find out if some of the horror stories that I had heard were true. So I'm part of lots of different author groups and even some masterminds where people have confessed their financial woes to me, I even heard of someone going bankrupt. So it's like really? And then Stephanie, I'm sure you've heard, you hear these get rich quick pitches from people saying, go write a book and get rich quick. Kathryn G.: So there were these two stories that I was trying to reconcile the horror stories and then the get rich quick. And so I said, you know what? I'm going to collect data that I know is real and I'm going to work with the data. I've done lots of surveys in my work as a management consultant. So that was my goal was to find out what the real truth is, and so you also asked about the audience. The participants in the survey were actually across three groups. So I did a different survey for traditionally published authors for self-published and for hybrid because the questions were a little different in terms of asking about advances and investments into the company for hybrid. And then just out of pocket spends for self-publishing. Kathryn G.: So it was about 40 authors that bared their souls. I'm deeply grateful to all of them because there was a lot of questions on the survey across eight different sections that they really had to spend sometimes up to an hour going through the survey. And the idea was that I shared all the results with everyone and we all learned a lot. So it was a great process really to get behind these big stories that I was hearing. Were they true? Were they not true? Stephanie: Wow. Interesting. Well, so let's go through some of that data. What were some of the key takeaways you got from the traditionally published authors? Kathryn G.: So traditionally published authors, I have to say that was the hardest group of authors to enroll in the survey. It was pretty evenly spaced, those 40 participants were pretty evenly spaced, but it was harder to get the traditionally published authors even though it was completely confidential. It's really tough to admit to what is happening with advances today. So I was really surprised to hear that most of the authors are not getting advances or are getting very small advances. Kathryn G.: And in general I also ask them happiness or satisfaction questions. And this is really crazy, Stephanie. I wasn't expecting this, but the traditionally published authors were the least satisfied across all three groups. And I would say what I would attribute that to is that, and this is in reading the comments, is that the expectations were really high from the traditionally published authors and what their results were in the end, probably they just weren’t as high as their expectations. Stephanie: That makes a ton of sense to me that expectations in general for authors are a tricky thing because we all want to be super successful and the reality of publishing is it's so much harder than people realize. How about the self-published authors? What were your findings there? Kathryn G.: They are the happiest group, isn't that great? I was so happy to hear that or to see that. And actually, I also asked about some time questions but traditionally published authors, I couldn't believe it because they have these huge teams behind them. They spent a whole lot more time on their book and this is across development and the distribution and the whole marketing and publicity side of things. I totaled up all the hours and considerably more hours for the traditionally published authors. So when we were talking about self-published, they're actually a little more efficient, which is amazing because I always think of self-publishing as being very entrepreneurial. And so you think it's going to be this crazy time investment and it is. Kathryn G.: It was about a thousand hours on average across all three groups. We're talking about a lot of time, but their satisfaction with higher the self-published authors, and here's the downside is that the self-publish author group, as I looked across the data, they didn't save enough money in their budget for marketing and publicity. So the self-published author groups spent the least amount on marketing and publicity and guess what? They sold the fewest amount of books. Stephanie: Yeah, that makes a lot of sense as well. It reminds me of the school science fair where your hypothesis actually matches the results. Unfortunately, that's the tricky reality of all this. What about the hybrid authors? And by hybrid, what is your definition of hybrid? It's a little different for everybody. Kathryn G.: So good to ask that first. What do we mean by hybrid because going back to, you said science, you take a red flower and you mix it with a white flower and you get a pink flower. Well, you can't really mix traditional with self and come up with hybrid. It's actually an animal of itself. I like to use publishing services company as a way to describe the hybrid. It just basically means consulting model or an author investing model into a company. And what I saw there with the hybrid group was the biggest dramatic differences. Kathryn G.: If you looked at a curve, it wasn't normal in terms of happiness factors and things like that. It was really lumpy on one side versus the other. So what I would say about hybrid publishing is that you really need to do your homework before you invest in a hybrid publishing company. There are some excellent ones out there and there were some really great stories and great results in the survey from the hybrid published group. But there are also a couple of horror stories. So it's about doing your homework really in that area. Stephanie: Did you find that some of those horror stories were with the bigger, I call them the big box publishing firms? Kathryn G.: I took out all the names of any companies or any coaches or anything that gave away anything. I took those all out of the findings report. But I know when I was doing the survey was when Tate Publishing went out of business and I knew this for a fact because I was in touch with the author, there was one author that she was just empty-handed. She had paid in already to Tate publishing. I don't know if you consider them... They are a big company, but they are financially unstable. They took no money from authors and then authors got nothing out of it. Kathryn G.: So it was one of those things where you have to really, you do your homework, you talk to people that have used the services before. You make sure that you are investing in the right company and if you can make sure that they're financially stable. And that can be true also of traditionally published authors. And this wasn't necessarily somebody in my survey, I just heard about this as a friend of mine. Their traditional publisher went out of business and so her book was no longer available. So there're all kinds of things with the financial stability of the company itself. Stephanie: So did you discover any financial traps that maybe authors could avoid? Kathryn G.: Oh definitely. And I would say at the top of the list would be to be really careful about a contract. And so that's going to be in the case of a traditionally published author or a hybrid. You are typically signing a contract upfront and I would definitely suggest that you get a lawyer and yes, that is an investment. But there was one very, very clear story from the survey where this person was trying to get out of a contract and it was costing her probably a whole lot more than if she had just negotiated an escape clause into the contract in the first place. I'll read a quote from, this is from my traditionally published author group. It says, be careful negotiating the contract. Find out all you can about using a traditional publisher before you sign. Kathryn G.: And I know the background story to this author, it turned out that she had signed a contract and they weren't going to distribute her book digitally. So her book really wasn't available anywhere as an ebook and she had to buy the rights back for her book. And so it was just a crazy story from that perspective. So contracts involving a lawyer upfront and then going really back to what I was saying about the self-publishing group, not budgeting ahead of time and not having enough for marketing and publicity. That's just another trap is that you just charge ahead and you don't do a complete budget across all the areas of publishing. And then you run out of money, and in the case of the self-publishing group who sold the least number of books, they also spent by a significant amount, the least amount of money on marketing and publicity. Stephanie: Yeah. I always think back when I got my first book deal, I got it myself and without an agent and when they sent over the contract, I wanted to literally cry. It was so overwhelming. It was 23 pages and I didn't understand half of it and I didn't know what I could ask for or not ask for. And so I ended up hiring a professional who helped me negotiate by contract. But boy, that is something you definitely don't want to navigate alone. And the same side on the hybrid publishing, you want to make sure that your agreement is cancelable. I've heard this from a number of authors who've gone with firms that even though they've paid five or 10 or even 15000 or $20000 to have their books produce, they're locked into a contract for up to two or three years, that is outrageous. So that should never be allowed in a hybrid contract. Kathryn G.: Agreed, yes. Stephanie: Yeah, for sure just great data you uncovered. What are some of the positive results for authors who invest in publishing? Kathryn G.: Oh, I got so many great stories and most of it is in the quotes and I'll just pick one. I think this is from myself published group and it starts out with go for it. And then she had a couple of other things that she put in here and then she said, "After I published my book, I had been out there promoting it. I started getting calls from people saying we're looking for someone to come speak to our organization, we're looking for the experts. You've authored a book, we want you." So the idea is that really book publishing is it changing people's lives and it's making them the authority. It's making them the experts and those are the inspiring messages that I got from the survey. And again like the science experiment that you expect it, but I wanted to see that happy satisfaction results. Stephanie: Yeah, that's exactly what we aim for in the nonfiction world here. What about setting a budget for authors who are embarking on self-publishing and traditional publishing and hybrid? Are there different types of budgets for each of those that you recommend? Kathryn G.: Yes, definitely. And again, this is based on the averages and medians and highs and lows and you're looking at the 25th and the 75th percentile and what it did in terms of book results. But I would say to create a professionally produced book, which is really the goal. If you're going to self publish this yourself, you really need to set aside around $7000 for the book development. And that's everything from logistics to the multiple stages of editing. So developmental editing and copy editing and proofreading, and then really getting a great cover and the interior design, all that needs to be budgeted. And I saw the numbers come out to be about $7000. Now if you want to get a coach that it's not included in that number, so you want to make sure that you include any kind of coaching. Kathryn G.: And I saw on average about three to $5000 in coaching across the different groups. Mostly, again, this is paid in for hybrid or out of pocket for settle. And so that's just the development side. But then as you look at the marketing and publicity, Stephanie, I know we've talked about this before and how marketing and publicity time-wise can end up being even more by a huge factor than your writing time, and I've heard everything from four times to 10 times should be spent a time-wise on marketing and publicity. Kathryn G.: Now, if I said that for cost, like you had to spend four to 10 times the budget on marketing and publicity, I think everybody would just completely shut me out because those are huge numbers. But I would say based on what I saw in the results, that if you can set aside another 7000 for the rest of your whole journey, which is your marketing and publicity and you add the website, the blogs, getting on TV, radio, that's where I saw the best results were actually about $7000 there. So we're talking about $14000 in total. Stephanie: Yeah. And I would think, especially if you're talking about developmental editing, that number could actually be a lot higher because depending on the amount of developmental editing you need, not every author needs a higher level of editing, but I've seen that get pretty expensive. So that's interesting. And the other thing about investing in marketing, I always think this is a tricky part for authors because it's really hard to earn back your investment in marketing because books have such a low-profit margin. And that's why I really encourage the nonfiction authors to think about other ways their book will benefit them. Like that comment you just read about the author who is suddenly invited to speak and got these other opportunities. I just want to call this out and encourage authors to be thinking about the ultimate goal and the bigger picture and can you market beyond your book? Are there other ways you can make it earn money? Where are you hearing from authors that any of them were actually making money? Or are there any earnings reports? Kathryn G.: Well, the sad story is that most books do not earn-out. And I have to say, we didn't even talk about the one component which people might be thinking about, and that's also ghostwriting. And so my survey data said that even traditionally published authors are spending around $25000 out of pocket and that's what the traditional deal. So that's another huge component of the budget that one needs to think about if they want to get help there. But no, the answer is that most books are not actually going to earn out on the book sales themselves. But as you teach, Stephanie, and then I hope everybody is learning today, it's all about the back end, it's the products and services that we can sell to our audiences because they really get to know, like and trust us. Kathryn G.: And that's what a book does. I always encourage people when they're thinking about their book and they get all hung up on the price of a book, I always say, you know what? You're not trying to actually just get somebody to spend $10 or $15 on you. You're trying to get them to spend maybe 10 hours or 15 hours on you to consume your content. That's actually the struggle today, so we just need to get into that mindset of it's about building relationships with our audience for the longterm and the know, like and trust factor. Stephanie: Well, and I'm thinking about our memoir authors and a lot of times they don't have companion services and things to sell. So in that case and really for everybody that's a time to focus on book sales. Can you sell a thousand books to corporations or non-profits or other large agencies that will distribute or give away your books and maybe you add their company logo to your cover, things like that. Did you happen to cover any of that with your survey? Kathryn G.: Oh, that would be the specialty sales. That wasn't in the survey, but you're right, that is whether you want to call it selling books by the truckload or just those specialty sales channels. That is really where I'm hearing again, this is more anecdotally, but then I'm hearing success stories and where people actually, when you're starting to sell books by the thousands, you make your money back, for sure. Stephanie: Yeah. What other insights have we not covered that you gained from publishing this survey? Kathryn G.: Well, I just think it's important for people when they start out, they just need to, again, I really believe that happiness or satisfaction, whatever you want to call it, it's like an equation. It's the reality minus your expectations. So if you have super high expectations and the reality is not so great, then your satisfaction is going to be low. So it's important to think about your goals, about your why in general, what your writing in your nonfiction project. But it's also important to set out your financial budget and then be visiting it, at least on a monthly basis. So I would suggest people create a spreadsheet and they say, okay, what are the parts of development whether it's coaching and ghostwriting, which are some of the big numbers to logistics and editing, and design and cover copywriting if they were going to do some of that for the back of their book. Kathryn G.: Some people hire copywriters as well for the back of their book. Just put the numbers in there, take a look at them and make sure you're okay with them. And if you end up spending that, that you're okay. And then for marketing, the website ads it giveaways, awards, review copies. Stephanie, you talk all the time and I think it's so important about, people they need to set aside a number in their budget to have books that they can give people. And that is a cost, it's actually not a soft cost, it's a hard cost. And so from the get-go, having that number in there I think is really important. And the same thing with publicity, just set it out there and you know what? If your book, it just takes off like a rocket and I'm so excited it does. Then you can adjust those numbers up, but at least you have a way to gauge, again that satisfaction equation you've set some expectations. Stephanie: Yeah. And I know you're not an accountant, but the other thing about all these expenses is that you're really creating a business. So these expenses can largely be written off during tax time. Kathryn G.: Absolutely. In fact, I think anyone that's writing a book, especially a nonfiction book, they need to be treating this book, this project, their set of books like a business. And that means getting to know the industry. When I was in management consulting, I didn't just start working on a project without really getting to know the industry well. And we always budgeted that into our whole project, and our process was spending time up front, getting to know, and if I was going into the telecommunications industry and I had just been in a manufacturing industry, I needed to know how that new industry that I was entering, how it works. And what some of the success stories are and what are the pitfalls. It's the exact same thing, if we're treating our books like our business, we need to know the industry in which we're operating. Stephanie: Yeah. And not only that but also just learning some basic fundamentals of starting a business. Because if you aren't already an entrepreneur, which many of our members are, but if you're just starting with your first book, you really are launching a business from the ground up, which has its own pros and cons. Because then you're talking about factoring in writing off utilities and things like that. If you've got a dedicated office space in your home and I think neither of us is an accountant but think that IRS will let you go for, I think it's two or three years before they start to view an unprofitable business as a hobby. So a new business is expected to lose money in the first couple of years. So that really does help to offset some of these expenses. Right, Kathryn? Kathryn G.: Oh yes. I have been in situations where I needed to do that. Stephanie: Yeah. I think every new business owner has been there and so, but that also gives you some incentive to make that spend because it is going to help you offset it at tax time and you're tracking those things and maybe you're hiring additional help with a virtual assistant and it's a great time to get a bookkeeper if you're like me and you absolutely hate numbers. Keeping track of all of that is really important. Are there any mistakes that you recommend that authors try to avoid from all of this? Kathryn G.: Well, gosh, I'm just piggyback off your comment there of finding people to help you. A big mistake is, especially if you're self-publishing is to literally think about it as self. Self-publishing, it's everything but self. Meaning you need a team, you need people to help you. You will be miserable if you try to go this path alone. And I think there is some romantic feeling around getting a cabin in the woods and writing. And we've heard about that, it doesn't work today and whether you want to look at it just like you were saying like, "Oh, I really wanted to find somebody to help me with these tasks." Kathryn G.: You can look at it in almost as a matrix. I look at things on one axis, like what am I good at? And then high, low, and then what do I love to do? High, low. And I can tell you that if I get a low in terms of I like, I don't like to do it and I get a low in terms of I'm not good at it. That's the thing to outsource, so people, do not go it alone. Stephanie: Well, not only that, but I just don't think we should be in charge of any of the protection of our own books. As a former bookstore owner, every day, local authors walked in with their books, wanting to get them placed in the store. And honestly, I think that's what led me to the path of becoming a publisher and working with authors. Because I saw so many books with homemade covers and that old saying we judge a book by a cover is completely true. That can repel readers that make it look like an amateur job and then it's skimping on the editing which will show up in reviews. If you haven't had thorough editing, people are going to notice and they're going to put it in reviews, doing your own typesetting. Stephanie: I met an author a couple of years ago who couldn't wait to show me his book at an event and I literally just flipped through the pages and there were like six different fonts used throughout the book. One paragraph was one font and the next was another font because he thought that looked good and it was so distracting, it was so unprofessional. It was not the way to approach it. So this discussion about the budget is not just a pie in the sky discussion. It's a really important one that if you want the world to take your books seriously, you have to be prepared and maybe start saving now for your future goal of getting your book produced. Would that be a safe piece of advice, Kathryn? Kathryn G.: Absolutely. And a good interior designer and having a budget line item for that would have saved that person's book. The person that gave you that book could have been saved by an interior designer so easily, so quickly. Stephanie: For sure. And I always think back, I came from the Silicon Valley, and I had just made a plan that I was going to quit my job and I was going to open this bookstore and it was a crazy plan. I could admit it looking back now, but I spent a year and a half building a business plan, putting money aside, building a budget and planning for that. And if you're listening to this and you're in the middle of writing your book right now, this is the time to start this planning and prepare for getting the best production possible for your book, and hopefully also investing in good marketing. Kathryn, this has been so helpful. Can you remind everyone where they can connect with you and where we can access your survey data? Kathryn G.: Absolutely. I'll start with the survey data. So that's at my website, makewellnessfun.com and so it's just makewellnessfun.com/authorsurvey and that actually gets you to a 40-page report that summarizes all of the data across this huge survey. And I hope everybody enjoys looking at all the nitty-gritty information there. And then I have a website, makeeverythingfun.com and there, people can access a summit with 27 publishing experts including Stephanie, some great information there and a new podcast called a Positive on Publishing. And then I've got a new course coming out that goes through some of this financial preparation, but just basically industry preparation in general. Stephanie: Fabulous. Well, thank you so much for being our guest today. Kathryn G.: Thank you so much for having me. And thank you for your great work. Stephanie: Thank you. And thanks to everyone listening, we conduct our teleseminars every Wednesday. You can check out the schedule or sign up for the mailing list to get notified about events over at nonfictionauthorsassociation.com I hope you all have a wonderful day.

Stephanie Chandler is founder and CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a traditional writers’ conference experience conducted entirely online.

Digital marketing is constantly changing, and it’s important for self-published authors to stay on top of the latest marketing trends. In this week's episode, Stephanie Chandler joins us to discuss the foundations of digital book marketing. From author blogging and social media marketing to presale strategies and beta readers, this episode is one you won’t want to miss. After the episode, take your book marketing knowledge further with IngramSpark’s free self-publishing course, How to Build an Author Platform: https://selfpub.is/2MvpeUI.

Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. She is CEO of 'Nonfiction Authors Association', a vibrant educational community for experienced and aspiring writers, and 'Nonfiction Writers Conference', an annual event conducted entirely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine. “I think fear stops a lot of people. I think it either stops them from starting a business or doing something new in a business or narrowing down a niche. So I would say push through that fear and persevere. Don't let a fear stop you from doing something that can potentially change your life or change the lives of your customers, your clients and your family. You know being successful doesn't just impact you and your customers it impacts your family and the people you care about and you deserve that success. And you should allow yourself to pursue it with all of your heart.”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6EO

030: Your Non Fiction Book Publishing Plan with Stephanie Chandler   Learning the ropes on getting your book published can be daunting. That's why there are people like Stephanie Chandler! David and Stephanie talk about her journey from leaving her job at Silicon Valley to becoming the founder of the Non-Fiction Writers Conference and what he learned about the publishing business through this journey!   In This Episode, You'll Learn…   Why you should start an association Pros and cons of self-publishing Is it beneficial to translate your book? How a book can be a large source of revenue for speakers Stephanie's thoughts on co-authoring Writing your manuscript faster Why you should write your book in sequential order Reusing content on future books, blogs, etc.…     Links and Resources Mentioned in This Episode   Non-Fiction Writer's Conference Website

Stephanie Chandler is a long-time friend and mastermind partner. We are happy to announce our first book project together – The Nonfiction Book Publishing Plan. Between us, we have almost thirty books. But Stephanie also runs Authority Publishing, so she has experience publishing many more books, focused on almost any audience you can think of. You can learn more about Stephanie on her Speaker Page or Wikipedia. She has been a driving force in the writing community worldwide, and particularly in Northern California. She is the founder of the Nonfiction Authors Association, with chapters all over the globe. On top of all that, Stephanie runs the Nonfiction Writers Conference. The Fall Conference will be held online November 8-9. More details at https://nonfictionwritersconference.com/. (I am honored to be a speaker at this event.) So, with all that going, I don’t know how she found time to talk to me on the SMB Community Podcast, but she did! After helping each other with thousands of business ideas and projects over the last 15-ish years, Stephanie and I finally collaborated on a book. Previously, Stephanie had great success with The Nonfiction Marketing Plan, and I wrote Publish Your First Book a long time ago. So we combined our knowledge of book publishing to come out with this guide to profitable self-publishing. Of course the book has it’s own page here: http://store.nonfictionauthorsassociation.com/book-the-nonfiction-book-publishing-plan/   In This Interview . . . Stephanie gives us some great tips on how to use your book to promote your business. You can tell she knows here stuff when I ask her to apply her ideas to the technology consulting market. She immediate threw out half a dozen ideas about how to use the book to promote your business, get local speaking gigs, and make sure your prospects have handouts with your name on them pinned to the bulletin board. We also discuss the strategy Stephanie used right there: Give your best information up front – hold nothing back. Remember, your prospects (and those you speak to at Chamber meetings, etc.) are not in your business. So they can’t absorb the information as easily as if you were talking to technology consultants. So give them the juicy good information and you will make them hungry to understand. And a great way to get that understanding is to buy your book or engage you in a contract. If you want to engage Stephanie, follow the links below. And I highly encourage you to join the Nonfiction Authors Association and plan to attend the online Nonfiction Writers Conference in November. I promise you’ll love it.   Links Mentioned: Nonfiction Writers Conference: https://nonfictionwritersconference.com/ Nonfiction Authors Association: https://nonfictionauthorsassociation.com/ The Nonfiction Book Publishing Plan: https://nonfictionauthorsassociation.com/the-nonfiction-book-publishing-plan-the-professional-guide-to-profitable-self-publishing/   Check out the interview here:  This interview is 30 minutes.   Listen to the Podcast  

What if you could discover what it takes to build your brand as an authority? Listen and learn marketing strategies from non-fiction marketing expert, Stephanie Chandler, as she shares "must-know" strategies to master online and offline marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Stephanie Chandler is the Founder and CEO of the Nonfiction Authors Association - an educational community for experienced and aspiring writers. She is the author of several books including “Own Your Niche” and “The Nonfiction Book Marketing Plan.” Stephanie has been featured in Entrepreneur and BusinessWeek and is also the Founder of the Nonfiction Writers Conference - an annual event held entirely online and this year scheduled for May 2nd through the 4th. What you'll learn about in this episode: Why Stephanie felt it was important to start her business, the Nonfiction Authors Association The typical member profile for the Nonfiction Authors Association Why you should consider having a book as part of your business development plan How having a book makes you an instant expert The importance of finding your target audience and building a community How to use your book as a stepping stone to where you want your business to go What are some common obstacles to writing a book How you can use your blog content to help you write a book The importance of building a plan and a revenue stream around your book Why perseverance is the most critical skill needed to succeed Ways to contact Stephanie: Website: www.nonfictionwritersconference.com Website: www.nonfictionauthorsassociation.com Email: stephanie@nonfictionauthorsassociation.com Twitter: @Steph_Chandler

Today's guest is Stephanie Chandler is the author of several books, including The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books. Stephanie is also the founder and CEO of the Nonfiction Authors Association, a vibrant educational community for writers, and the Nonfiction Writers Conference, an annual event conducted entirely online.

Today's Flash Back Friday takes us to Episode 44, from December 2011. Jason Hartman talked with Stephanie Chandler, author of Booked Up! and a self-publishing expert. They two look at how you can successfully write and self-publish your book in a way that enhances your business. Stephanie explains why self-publishing is becoming a big trend, best marketing practices, and different revenue models you can use. Stephanie is also Founder and CEO of AuthorityPublishing.com, which does custom book publishing for nonfiction works. Websites: www.StephanieChandler.com Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business www.AuthorityPublishing.com www.BusinessInfoGuide.com

Segment 1: Al Ramadan is the co-founding partner of Play Bigger Advisors, the world's first category design firm. They help entrepreneurs and CEOs create companies that matter. Al Ramadan has been a CEO, entrepreneur, operating executive and sailing technologist. He is also the author of “PLAY BIGGER: How Pirates, Dreamers, and Innovators Create and Dominate Markets”.Segment 2: Stephanie Chandler is the author of several books including “The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience” and “Sell More Books and Own your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business”. Stephanie is also founder and CEO of NonfictionAuthorsAssociation.com.Segment 3: Angie Singer Keating is a nationally recognized data security expert and CEO of information security leader Reclamere. She has a passion for creating more secure workforces by helping organizations adopt holistic security cultures.Segment 4: Jesse Kalsi is a world-renowned numerologist. In his book, “The Power of Home Numbers”, he combines his Eastern upbringing with his Western experience to bring awareness and understanding of this phenomenon. Segment 5: Jeffrey M. Zucker is a serial entrepreneur with experience in a wide range of industries including real estate, hospitality, entertainment, ice hockey, and cannabis.Sponsored by Nextiva.

Meta description preview:Stephanie Chandler of the Nonfiction Authors Association discusses navigating different publishing options and how being an author can boost your business. Full episode show notes at theintrovertentrepreneur.com/2016/09/14/stephanie-chandler-nonfiction-author/

Stephanie Chandler is the author of several books including The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books and Own your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. Stephanie is also founder and CEO of NonfictionAuthorsAssociation.com, a vibrant educational community for trail-blazing writers, and NonfictionWritersConference.com, an annual event conducted entirely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine. See also: @bizauthor and @NonfictionAssoc on Twitter and Facebook.com/NonfictionAuthorsAssociation. ***Update from Pam Perry***  A VIP Christian Writers Event in Detroit - Sept. 24 from 11am to 3pm  Publish, Promote & Profit Writers Conference with National Bestselling Author, Kim Brooks & Award-Winning Publicist Pam Perry.  Learn the secrets to becoming a National Bestselling Author! This event is for Fiction and Nonfiction Writers who consider book publishing a ministry!  With over 30 years of experience combined, Kim Brooks and Pam Perry are geared up to let out the secrets to publishing success!  Get details for this DETROIT Christian Writer's Conference: 3pwritersconference.eventbrite.com 

During this hour with Marnie and Stephanie Chandler you'll discover: The obvious and hidden benefits of pre-selling your forthcoming bookWhy your personal website matters and how to maximize its effectiveness.Reasons to consider publishing an exclusive eVersion.How to generate greater sales by adding bonuses and some ideas to consider.DYI publicity strategies to generate big exposure.How to set reasonable expectations for sales, shipping, and beyond.Why simple ordering is critical to your success and some easy-to-implement ideas.When, where, and how to start promoting your pre-publication offer. Stephanie Chandler is the author of several books including Own Your Niche and The Nonfiction Book Marketing Plan, and she is the founder of the Nonfiction Authors Association. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes. Learn more at www.StephanieChandler.com

Are you one of the many authors that has discovered that the hard part of getting published is not writing and publishing the book but marketing it? Now that you have written a book, are you satisfied with your royalties each month? Are you looking for some creative tactics to market your book to potential readers while increasing your visibility as an author? If you answered yes to any of these questions, you don't want to miss this show. Join host and author Lisa Sims and her special guest, author Stephanie Chandler as they discuss Stephanie's latest book, The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books. Stephanie Chandler is the author of nine books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. Stephanie is also founder and CEO of Authority Publishing, specializing in custom book publishing and social media marketing services, and BusinessInfoGuide.com, a directory of resources for entrepreneurs.  For more information about Stephanie, visit www.stephaniechandler.com or follow her on Twitter: @bizauthor.

Our guest today is Stephanie Chandler, author of The Nonfiction Book Marketing Plan and Own Your Niche. Many more people than ever before are turning to self-publishing. But just because you write a book does not mean that it will sell or people will know about it. In this interview, author and content marketing expert Stephanie Chandler will discuss the trends in traditional and self-publishing, plus internet marketing and social media strategies to help you build an audience online. She will also discuss how to promote your business online so you can drive more traffic to your website through blogging, website optimization, social media, and other content marketing strategies.

Our guest today is Stephanie Chandler, author of The Nonfiction Book Marketing Plan and Own Your Niche. Many more people than ever before are turning to self-publishing. But just because you write a book does not mean that it will sell or people will know about it. In this interview, author and content marketing expert Stephanie Chandler will discuss the trends in traditional and self-publishing, plus internet marketing and social media strategies to help you build an audience online. She will also discuss how to promote your business online so you can drive more traffic to your website through blogging, website optimization, social media, and other content marketing strategies.

Scheduled Guests: Carol Tice, Stephanie Chandler, Jennifer Forest and Joyce Roche. Sponsored by Sage North America and Nextiva.

Are you viewed as the authority in your field? Is the media flocking to you? Do your email marketing campaigns build loyalty? In other words, does your target audience think of you and only you when it comes to the problem, pain, or predicament that you solve? If not, the time has come to dominate your niche.  On March 12th at 12:00 noon (EST), Stephanie Chandler, author of Own Your Niche will share some easy-to-use strategies that will help you identify and connect with your target audience in the most powerful way. Learn online and offline methods that get you the exposure that establishes you as the leader in your industry. Stephanie Chandler spent a decade in the fast-paced Silicon Valley, but when she developed an ulcer before her 30th birthday, she knew it was time for a complete lifestyle change. She fled corporate America in 2003 and opened a 2800-square foot bookstore in Sacramento,California with lousy street visibility. Stephanie began studying online marketing strategies and the techniques she used quickly put her store website in the top of Google, giving her business a competitive edge. A passion for internet marketing was born.   Inspired to help other people realize there could be life after corporate America, Chandler launched BusinessInfoGuide.com, a directory of resources for entrepreneurs, in 2004 and began writing business and marketing books. After building her bookstore into a successful operation, she sold the business and later launched Authority Publishing, a custom publishing company specializing in nonfiction books.   Today Stephanie enjoys running her businesses, along with writing books, blogging, managing her own social media, and speaking to business groups across the country.  www.stephaniechandler.com.

Are you viewed as the authority in your field? Is the media flocking to you? Do your email marketing campaigns build loyalty? In other words, does your target audience think of you and only you when it comes to the problem, pain, or predicament that you solve? If not, the time has come to dominate your niche.  On March 12th at 12:00 noon (EST), Stephanie Chandler, author of Own Your Niche will share some easy-to-use strategies that will help you identify and connect with your target audience in the most powerful way. Learn online and offline methods that get you the exposure that establishes you as the leader in your industry. Stephanie Chandler spent a decade in the fast-paced Silicon Valley, but when she developed an ulcer before her 30th birthday, she knew it was time for a complete lifestyle change. She fled corporate America in 2003 and opened a 2800-square foot bookstore in Sacramento,California with lousy street visibility. Stephanie began studying online marketing strategies and the techniques she used quickly put her store website in the top of Google, giving her business a competitive edge. A passion for internet marketing was born.   Inspired to help other people realize there could be life after corporate America, Chandler launched BusinessInfoGuide.com, a directory of resources for entrepreneurs, in 2004 and began writing business and marketing books. After building her bookstore into a successful operation, she sold the business and later launched Authority Publishing, a custom publishing company specializing in nonfiction books.   Today Stephanie enjoys running her businesses, along with writing books, blogging, managing her own social media, and speaking to business groups across the country.  www.stephaniechandler.com.

NSA/NC Meeting Report: Saturday March 2, 2013 The Saturday meeting of the Northern California Chapter of the National Speakers Association featured two savvy businesswomen who shared ways professional speakers and information entrepreneurs can book more business and own their niche markets. Stephanie Chandler is a Silicon Valley refugee who left a stressful job on the Peninsula for the life of a successful information entrepreneur. Lois Creamer knows the speaking business. She has worked with the superstars of speaking as both a cheerleader and strategist. She is endorsed by none other than Patricia Fripp, CSP, CPAE. Stephanie Chandler: Living the good life after corporate America Stephanie was inspired by the film Sleepless in Seattle to move to Sacramento, open a bookstore and write novels. Neither worked out for her. She quickly moved on to Plan B, launching herself as a speaker and non-fiction author on the urging of superstar literary agent Mike Larsen. She launched BusinessInfoGuide.com, her first website, in 2004. Now, six books and a series of websites later, she is in demand as an author, speaker, Forbes blogger, and expert on content marketing, internet marketing, small business growth strategies, and publishing. 8 keys to owning your niche The importance of speakers owning a niche has been a core lesson taught in NSA/NC Speakers Academy classes for many years. Stephanie walks the walk when it comes to knowing how to do this in the digital age. Heck, she's even written a book on the topic. She shared eight simple strategies to increase website traffic and own a niche: Define your target audience. Decide who you want to reach and what challenges you can solve for them. Tap into the power of community. Figure out where your audience spends their time and engaged them there. Optimize your website. Incorporate keywords and phrases that your audience would use to find you. Update your site frequently, generate incoming links, and continually add new content. Implement a blog. This will help build your audience, increase website traffic, generate new clients, create consulting opportunities, and attract media interviews and speaking engagements. It's also the heart of your social media strategy. Stephanie recommends updating it at least twice a week. Develop a content marketing strategy. Create ebooks, white papers, and special reports that you give away. Distribute articles to websites to reach your target audience or write articles for print publications. Expand with video and podcasts. Even speakers who hate writing can record their presentations to communicate their message. Embrace social media. There are great reasons why executives are signing on with social media. Facebook, Twitter, LinkedIn, Google+, and Pinterest each have their own unique advantages. You can automate much of the distribution of the content between these different sites. Commit a little time each day. just as you need to spend time weeding and planting seeds to enjoy a luxuriant garden, so you need to set aside time each day to develop content, engage in social media, and cultivate community. Stephanie advises that a little effort goes a long way in expanding your brand. More details are available in her slides: Lois Creamer: Business Strategies for Professional Speakers Lois's advice starts with the way we say hello. As professional communicators, the worst way to introduce ourselves is by NAME and TOPIC. We need to learn to introduce ourselves in a compelling and interesting way. Much better is an introduction by CONCEPT and OUTCOME. This captures your unique differentiation. She calls this a positioning statement and uses these words whenever she meets someone: "I work with professional speakers who want to book more business, make more money and avoid costly mistakes." This is far more effective than using an elevator speech, which is typically too long and boring. An effective positioning statement should go on you...

Do you know your target audience? Are you having trouble reaching out to your target audience? Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. Join author and host Lisa Sims and her special guest, author Stephanie Chandler, as they discuss Stephanie's latest book, Own Your Niche. Stephanie Chandler is the author of several books including Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business,LEAP! 101 Ways to Grow Your Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books. Stephanie is also founder and CEO of Authority Publishing, which specializes in custom publishing for non-fiction books, and BusinessInfoGuide.com, a directory of resources for entrepreneurs. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur Magazine, BusinessWeek, Inc.com, Wired magazine, and many other media outlets. Stephanie is also a blogger for Forbes.

This week on Franchise Today, host, Paul Segreto welcomes as his guest, Stephanie Chandler, author and speaker. Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business,From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business. Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes. About Franchise Today Franchise Today is hosted by Paul Segreto, President & CEO at franchisEssentials, and co-produced by well-known franchise veteran, Joe Caruso. Their unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising. The team at Franchise Today is dedicated to franchise success at all levels. So, whether you’re a franchise professional looking to grow a franchise concept, needing some assistance in facing today’s challenges or would just like to better understand franchise best practices, then Franchise Today is for you!

Join us as we talk with Stephanie Chandler, founder of BusinessInfoGuide.com, an online resource for entrepreneurs that is loaded with information, insight and connections about how Stephanie tapped into her passions to become a catalyst for greatness in others.

Publishing a book is a challenging process, but the increased business and opportunities you get as a result are worth the effort. Listen as Stephanie Chandler, author of Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business, discusses how publishing a book generates business revenue and how to get started writing your first book.

Join Jason Hartman and self-publishing expert, Stephanie Chandler as they discuss the numerous advantages of writing your own book and self-publishing, and how it can enhance your business.  Stephanie shares how she got started in the custom publishing business and offers some of her methods for writing, such as starting with an outline and chiseling away at it to get it done.  Stephanie relates that self-publishing is becoming more and more attractive to even those who have been traditionally published due to the lower expenses involved and the quicker rewards. Stephanie also explains additional ways to generate revenues from a book, as well as the benefits of both trade paperbacks and ebooks, and best marketing practices. Stephanie Chandler is the author of Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business, and has authored several other business and marketing books.  She is the founder and CEO of Authority Publishing.com, a company that specializes in custom book publishing for nonfiction books. Stephanie is also a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, BusinessWeek, Wired Magazine, and many other media outlets, including blogging for Forbes.com. Stephanie started her career in Silicon Valley, reaping the rewards and surviving the burst of the Dot Com Boom. In 2003, she fled the corporate world and opened a bookstore in Sacramento, CA. She began studying online marketing strategies and put the techniques to use to quickly put her store website in the top of Google. From this experience, a passion for internet marketing was born.

    Stephanie Chandler, an author of several books including “Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business” (Authority Publishing) and “The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books” (Quill Driver Books).  Stephanie’s career as an author began with a self-published book, and that led to multiple book contracts with traditional publishers. She understands the pros and cons on both sides of the publishing world and welcomes the opportunity to discuss publishing options for professionals.    She will discuss The steps involved in self-publishing, plus mistakes to avoid   Ø      How authoring a book can help you grow your business   Ø      Simple steps to getting your book written in just 60 days!   Ø      The importance of book marketing and how to start promoting your book before it’s in print   Ø      How ebooks are changing the publishing industry and why it’s easier than ever to publish your work digitally    

Do you know something? You can make tons of money selling that info...it's time. Time to turn your information that you know into a cash machine. Write a book and create tons of "information products" out it! Stephanie Chandler, Business & Marketing Author/Speaker, will talk about how to make money online by creating info products. http://www.stephaniechandler.com/

I just love this lady! She knows her stuff and writes books that shares what she knows! "LEAP! is filled with golden nuggets and should be on every entrepreneur's desk!" --T. Harv Eker, #1 New York Times best-selling author of Secrets of the Millionaire Mind