Podcasts about own your niche

Are you struggling to differentiate yourself from other advisors and create lasting client connections? In this episode, marketing expert Trey Robinson shares his proven framework for advisors to uncover their unique value proposition and design consistent, personalized client experiences. Trey will reveal how top producers stand out from the crowd by leveraging their strengths and passions to attract ideal clients through every touchpoint. You'll also learn how goal alignment and embracing future technologies like AI can boost engagement and take your advisory practice to the next level. Don't miss this chance to learn from one of the industry's leading growth strategists - Trey Robinson of Story Amplify. To learn more about Trey's agency and services, visit storyamplify.com or email him at trey@storyamplify.com.

To niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they're going to check the boxes for those people who need you the most. In this episode of Marketing Sucks, I chat with the incredible Megan Walker, a health and medical marketing expert who helps her clinician clients create killer healthcare courses. Over the last two decades, Megan has become a legit master of evolution and reinvention — and she has a TON of juicy insights to share when it comes to owning your niche!  Join us as we go deep into the nitty-gritty of developing a course, including what you need to consider BEFORE you get started. If building a program is on your to-do list, then you're definitely in the right place!Marketing sucks. Let's learn together. Hit play to discover:‌ ‌The biggest things that people forget to include in their programs (and why you need them!)How to identify the niches and program ideas that will likely have the highest ROI Whether it's better to drip-feed course content or have it available all at oncePlease rate, review, and subscribe! Guest bio: Megan Walker is a health and medical marketing expert with over 25 years' experience. Her big focus is teaching clinicians how to develop healthcare courses that create time and financial freedom while helping more people improve their health.Timestamps:‌ ‌00:13  Intro00:55  Meet Megan Walker02:19  Megan's business04:41  Finding your niche07:12  Gauging interest11:24  What to include in your program16:44  Improving your program19:07  Drip feed or all-at-once?21:04  Favourite tech26:03  AI31:12  Your action item35:25  Quick-fire questions37:13  Outro Links mentioned:‌ ‌Megan Walkermeganwalker.com meganwalker.com/bot meganwalker.com/10waystosave Instagram: @meganwalkermarketsavvy—

In this episode of The Sassy Solopreneur, Jamie chats about her debt-free journey and the steps she took to pay off debt, such as having a debt repayment plan, increasing income streams, and cutting unnecessary expenses. She shares actionable tips for listeners who aspire to achieve debt freedom while running their own food blogging business.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategies behind breaking through page view plateaus, owning a focused niche, and scaling your organic blog traffic in 2024.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode, we explore the importance of reinvesting in your food blog for long-term success including the top 3 areas that would benefit most from reinvestment as a food blogger solopreneur. Tune in to learn how to strategically allocate resources to support the growth and sustainability of your food blogging venture.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategies behind breaking through page view plateaus, owning a focused niche, and scaling your organic blog traffic in 2024.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode, we discuss navigating irregular incomes and share practical strategies to help food blogger solopreneurs manage their finances. From creating a tailored budgeting system to smart financial planning and diversifying income streams, we shared all the actionable tips to build a solid financial foundation for your food blog business.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategies behind breaking through page view plateaus, owning a focused niche, and scaling your organic blog traffic in 2024.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie welcomes Ansley from Peach Perfect Financials, who is both the food blogger behind @The.Fit.Peach and a CPA. Ansley shares insights on managing finances for food bloggers, covering topics such as bookkeeping, taxes, and business structures like S corps and LLCs. She shares tons of gems and valuable information for creative solopreneurs so you're gonna want to grab a pen and paper to take lots of notes!Email: ansley@peachperfectfinancials.comWebsite: https://peachperfectfinancials.comLooking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategies behind breaking through page view plateaus, owning a focused niche, and scaling your organic blog traffic in 2024.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie discusses Google's March 2024 Core Update, discussing its significant impact on search rankings, and the effort to weed out low-quality content. She stresses the importance of focusing on perfecting your content strategy as a way to future-proof your food blog amidst evolving search algorithms and diversify traffic sources for sustainable growth.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn how to boost your organic traffic without chasing keywords, future-proof your food blog's success, and stand out in this AI-generated content era.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie has realized, after coaching food bloggers since 2019, that the bloggers that have seen the best results have focused on 3 specific things. Tune in for all the actionable steps & insights so you can see the same results that her most successful students have seen in recent years.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

Join Nicky Elliot, Founder of Wilder Ones Collective in this episode that is all about how to build a community on social media, and why this is so important to help you build your brand. Nicky has a huge amount of experience both working for someone else and herself, along with building a strong brand and community online - in the episode she shares with us:How she began her career and had her first taste of entrepreneurship when she started a successful events companyStarting a Children's clothing brand and how being a small, fluid company can be both a strength and a weaknessHow to know when it's time to make a change - why Nicky decided to stop making clothesHow Wilder Ones pivoted from clothing brand to female-led community and podcast host of Women's Business!Listen to Nicky's podcast - Women's BusinessFollow Wilder Ones on IGDon't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!Want more? Find me and my businesses below elsewhere:YouTubeInstagramPartner in Wine Hosted on Acast. See acast.com/privacy for more information.

Your niche is the market you serve. And we've all heard the advice that “you've got to have a niche.” But it's not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we're seeing a lot in the content marketing of small business owners is that they're not really OWNING (in a deep and profound way) the niche they've chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership” of your niche and WHY that's crucial for the growth (and survival) of your business. FREE DOWNLOAD Finding Your Niche - 6 Thought-Starter Questions. We've put together this list of 6 questions you want to ask yourself when you are considering how you might use the power of Niching Down. Go here to get your list of questions now. Listen to This Episode to Hear More About: -> The shift Suzi has made in the last year to get even clearer on her niche (and why that took really OWNING who she most wanted to serve). -> The questions to ask yourself to confirm if you're really OWNING your niche or not. -> Real life examples of a Lawyer and Naturopath whose business growth EXPLODED when they doubled down on their niche and took massive OWNERSHIP of who they serve. -> Michelle's counterintuitive advice for serving FEWER people in a deeper way. -> Why your customers need you to go “out on a limb” for them (and how to do it in a way that's safe!). -> How owning your niche will turn the tap onto more sales and create a pipeline of eager customers. -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> This is Marketing Book - Seth Godin -> Don't Make Me Think Book - Steve Krug -> Episode 69 - Why You Need To Find Your Niche -> Episode 99 - How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter -> Episode 146 - The Power of a Niche with Shelley Brander -> Angela Counsel - Embrace Program -> Clint Salter -> Shelley Brander - Knit Stars -> Brigit Hallam - Throw Your Leg Over

In this episode of The Sassy Solopreneur, we debunk the myth of overnight success while briefly sharing the inspiring journeys of artists like Miley Cyrus, Victoria Monét, and SZA. In this reality check, we draw striking parallels between their long game in the entertainment industry and the journey of building a profitable food blog business. Tune in for motivational insights and actionable takeaways to keep you inspired on your own journey.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

The stats speak for themselves. When it comes to published non-fiction, female writers are still at a disadvantage. Only 35% of non-fiction prizes are awarded to female writers. Just 26.5% of non-fiction book reviews go to women. Advances tend to be lower, and we're often left off end-of-year ‘bestseller lists'. Research shows that we're often told to ‘leave the big subjects to the men', too! However, the tide is slowly turning. Deep in the bowels of the publishing world, change is afoot. Women are no longer accepting this as the way things are. Bold new thought leaders are emerging. But there's still a long journey ahead.  And I'm determined to be part of it. It's why I've dedicated this episode to reminding you of the true benefits of writing that book you've been thinking about and how it can change your life - and your business - in ways you can't even imagine. Listen to discover: How writing a book clarifies what you stand for and helps to position yourself as an authority in your niche. Why your book is more than just a book - and how it can expand your business model, opening the door to collaborations and opportunities that can bring in more income. How stepping into thought leadership empowers you to believe in yourself and your message. Why now really is the time for female thought leaders to publish their books and own their space. Business book boys' club - be gone! And lots more! When your audience sees you confidently stepping into the space that only you can occupy, big things start to happen. And there's no better way of doing that than by bringing all your knowledge, expertise and experience into a business book. Let 2024 be the year you write yours. Enjoy! Further resources My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

On today's episode of The Sassy Solopreneur, we're talking about the top 4 mistakes to avoid this year when it comes to SEO. So often we talk about what to do for SEO but today, we're talking about what NOT to do.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

Happy New Year & Welcome back to The Sassy Solopreneur podcast, where your host, Jamie Silva, kicks off the new year with 2023 reflections and her 2024 predictions. Tune in now for some insights, lessons learned, and inspiration that will help you reflect on your year and prepare you for the year ahead.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie shuts down her imposter syndrome and celebrates reaching a huge milestone in her business — 7 figures in 7 years from her food blog, A Sassy Spoon. She shares a few learning lessons from the last seven years and encourages all food bloggers to celebrate their wins, no matter how big or small. Tune in now and join her in celebrating how far we've all come with our blog businesses!Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur podcast, Jamie once again dives into a Q&A session focused on SEO strategies for food bloggers. She addresses various questions from her private clients, providing valuable insights and recommendations. Topics covered include: updating your home page, keyword research, internal linking, and Google's new change for FAQ Blocks [source]. Jamie emphasizes the importance of creating original, valuable, and helpful content for your audience, not for robots. This episode is a valuable resource for food bloggers looking to improve their content strategies.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie discusses the recent Google "helpful content" update and the impact it has had on content creators. She highlights the challenges faced by bloggers who are trying to create content that meets Google's evolving standards, including the balance between providing valuable information and avoiding over-optimization for search engines. The episode emphasizes the importance of staying in your lane, expanding on topics, and avoiding the chasing of keywords to create genuinely helpful content.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilvaTweet 1 & Tweet 2 that were discussed in the episode. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur podcast, Jamie delves into the essential process of outsourcing and delegating tasks as a food blogger entrepreneur. She emphasizes the importance of outsourcing to scale a blog business and avoid burnout. She shares her own journey, highlighting that outsourcing became a game-changer for her business. She provides practical advice on creating standard operating procedures (SOPs), using Loom videos for tutorials, and having periodic check-ins to ensure successful outsourcing, making it a win-win for both parties.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur podcast, Jamie dives into a Q&A session focused on SEO strategies for food bloggers. She addresses various questions from her private clients, providing valuable insights and recommendations. Topics covered include whether or not to target high-competition keywords, the importance of writing detailed recipe posts separately, and the best approach to batch-creating recipes. Jamie emphasizes the importance of creating original, valuable, and helpful content and explains how you shouldn't always focus on only one keyword in a single post. This episode is a valuable resource for food bloggers looking to improve their On-Page SEO and content strategies.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur podcast, Jamie delves into the concept of topical authority and how it's reshaping SEO strategies. She emphasizes the shift away from a keyword-centric approach and towards becoming an expert in a specific niche. This shift is attributed to Google's increasing focus on providing helpful, valuable, and original content to users, as highlighted by the Helpful Content Update in August 2022. The episode explains that Google now prioritizes matching topics to content relevance using natural language processing, moving away from simply matching keywords. It also advises food bloggers to focus on creating comprehensive, in-depth content that covers all aspects of a topic to signal topical authority to Google.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie shares her journey of doubling her food blog's traffic, revenue, and email list through an SEO strategy pivot. After initially resisting the idea of niching down to Cuban cuisine due to low search volume, she decided to refocus and pivot her content resulting in the best business decision she's ever made. She also emphasizes the importance of Semantic SEO while also building topical authority through comprehensive, helpful content with unique perspectives so you can stand out in SERPs, avoid page view plateaus, and scale your blog traffic.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur podcast, Jamie discusses the importance of demonstrating expertise and authority in your niche, particularly concerning Google's EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines. She emphasizes that food bloggers should focus on creating content that showcases their experience and expertise rather than just chasing keywords. She also recommends strategies to build trust and credibility with both your readers and Google so you can rank higher in SERPs.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie talks about the common struggles of self-doubt that food bloggers and creatives often face. She candidly acknowledges that self-doubt is a natural part of the journey but emphasizes the importance of managing it. The episode offers valuable insights on reframing negative thoughts, building a support network, and celebrating one's journey as a food blogger. It concludes with a thought-provoking question for listeners to consider how they can boost their self-confidence and overcome self-doubt in their creative endeavors.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie reflects on four mistakes she made while scaling her food blog business. She emphasizes the importance of sharing the less glamorous aspects of entrepreneurship to provide a more comprehensive perspective for aspiring food bloggers. She highlighted how her frequent changes of niche and chasing trending keywords hindered A Sassy Spoon's growth. She also discusses the need to maintain a positive mindset while working on projects that might not align with one's long-term goals. Viewing such projects as temporary stepping stones can help alleviate resentment. Lastly, she stresses the importance of delegating tasks and implementing systems to prevent overwhelm and burnout. She encourages food bloggers to establish boundaries, invest in outsourcing, and stay realistic about their capabilities to achieve sustainable growth.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this podcast episode, Jamie welcomes Emily Laurae, the creative entrepreneur behind Emily Laurae Creative Studio. Emily wears many hats, including being a food photographer, videographer, recipe developer, and food blogger. She shares her journey of transitioning from a hobby blogger in 2013 to building a successful food and beverage media business in 2020. Emily discusses the importance of adaptability, finding a supportive community, and investing in education and experts to succeed as a creative entrepreneur. She emphasizes the need for a balanced mindset that values personal life alongside business success. Throughout the conversation, Emily provides valuable insights for aspiring bloggers and entrepreneurs in the creative space.Follow Emily at @emilylaurae Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur podcast, Jamie discusses the impact of AI when it comes to food blogging and SEO. She emphasizes that while AI tools, like ChatGPT, may make some aspects of content generation easier, it also poses certain challenges. This episode provides valuable insights into how food bloggers can navigate the changing landscape of AI and maintain their relevance and growth in the digital space, along with three key strategies to help food bloggers adapt to the evolving digital landscape and future-proof their food blog growth.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

Em sits down with the incredible Dr. Shanté Cofield, also known as The Movement Maestro, and they go deep on Shanté's journey from Doctor of Physical Therapy to building an online business with raving fans & clients. Emily June Wilcox is a Multi 7-Figure CEO, Money Healer, and Business Mentor. She guides women entrepreneurs on their joyous path to millions. Dr. Shanté Cofield is an international speaker, the host of Maestro on the Mic, and the founder of The Movement Maestro LLC, a social-media based company that teaches health and fitness professional how to build profitable online personal brands. Connect with Dr. Shanté: Website: themovementmaestro.com Instagram: www.instagram.com/themovementmaestro/ YouTube: www.youtube.com/@TheMovementMaestro Work with Em: Website: https://explore.emilywilcox.com/ Facebook: www.facebook.com/emilyjwilcox1/ Instagram: https://www.instagram.com/em.makes.money/ Free Money Wounds Quiz: https://www.emilywilcox.com/quiz Send a DM to inquire about open coaching & masterminds or go to: https://explore.emilywilcox.com/ Join Wealthy & Woo Club for just $7/month: https://go.emilywilcox.com/wealthy-woo-club/

In this episode of The Sassy Solopreneur, Jamie reflects on her journey from quitting her 9-to-5 job to building a successful food blogging business. She explains that she explored various options after quitting her job, including applying for other corporate roles, and ultimately decided to give food blogging a shot after being inspired by Pinch of Yum's income reports. She also outlines her escape plan for leaving her nine-to-five job and encourages listeners to consider similar strategies when planning their entrepreneurial transition. Her journey exemplifies the importance of planning, perseverance, staying consistent, pivoting when necessary, and believing in the potential for long-term success.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur podcast, we dive into Jamie's accidental "social experiment" of stepping away from social media and embracing organic content growth. She shares her personal experience of why she decided to quit Instagram, the pivotal moment of shifting her focus to her food blog, A Sassy Spoon, and the incredible results that followed. Tune in to discover the three strategic steps Jamie took during this pivot that not only doubled her traffic (and broke her page view plateau) but also doubled her revenue. If you're feeling overwhelmed by the wild wild west of social media and looking for a way to grow with your audience on a deeper level, this episode is your roadmap to making a similar shift. Get ready to reclaim your time and energy, and prioritize building a thriving online presence that stands the test of time.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie dives into a refreshing & transparent conversation with her first-ever guest, the talented Sam Adler from Frosting and Fettuccine and Sam Adler Photography. The two food bloggers turned coaches candidly share their journey, shedding light on the truth about monetizing a food blog. This episode unravels with a powerful message: the reality of building an online business, like a food blog, isn't always as glamorous as it appears on social media. In their unfiltered dialogue, they reflect on the blood, sweat, and tears poured into growing their businesses. Through seven years of pivots, platform shifts, and strategic adaptations, they unveil the essence of gradual success. As experts in their field, Sam and Jamie emphasize the significance of setting realistic goals and embracing the learning curve. Their conversation brings to light the importance of seeking guidance, investing wisely, and staying focused on tailored strategies. Ultimately, they encourage solopreneurs to stay motivated and navigate the intricate world of food blogging and beyond.Follow Sam @samadlerphotographyLooking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur podcast, Jamie delves into the importance of preparing for the fourth quarter (Q4) as a food blogger and offers 5 practical steps for capitalizing on that surge of online traffic during this time. Throughout the episode, she encourages food bloggers to think ahead, make necessary updates to their content and website, and establish connections with potential brand partners. The goal is to have a smooth and productive Q4, benefiting both the food bloggers and their audience.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie explores the importance of building a business that aligns with your desired lifestyle. She begins by highlighting the allure of the digital entrepreneur lifestyle, showcasing the wins and accomplishments, but reminds listeners of the unseen hard work and challenges behind the scenes. Jamie shares vulnerable stories of successful entrepreneurs who faced burnout and had to reassess their lifestyles. She emphasizes the need for self-awareness and encourages listeners to consider what kind of lifestyle they want to sustain while building their businesses. Jamie's slow and steady approach serves as a reminder that more is not always better. She urges entrepreneurs to set boundaries, prioritize their mental well-being, and align their business choices with their desired lifestyles. The episode concludes with thought-provoking questions to help listeners gain clarity on their personal and professional aspirations.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

One thing I say often is that you cannot build a business with free stuff you find on the internet.  That includes this podcast - even though every episode is rich with insight and tangible actions… it's not the same as following a structured, proven, values-aligned path that leaves out all the guesswork.  Which is why I'd love to invite you to apply to join The Hive. This is a year long mentorship program designed to give you the step by step tools and actions you need to really do this coaching thing. You can apply to join the hive and book a 1:1 call with me directly at dallastravers.com/apply. Now… let me introduce you to today's guest.  Her name is Trudi Remer and the work she is up to is so very important.  Trudi helps folks feel their big feelings so they can finally answer the question, “what's next for me?”. Trudi is so skilled at holding space for people in grief. Yet, she's also seen that most folks… they don't want to talk about grief.  Grief is taboo in American culture, so Trudi has struggled to find the right marketing message to draw people in.  Yet Trudi knows that a huge part of her mission is to normalize grief… to bring it into the light.   And I think Trudi gave herself permission to do just that by the end of our conversation today.  Now, put your coaching ears on as you listen because you're going to notice how resistance came up for Trudi and worked to distract her from her mission.  We had a real breakthrough moment during this recording and I hope it inspires you to be a little more brave about your niche and how you share your mission.  TIMESTAMPS 4:23 Trudi kicks things off by stating she got “stuck” on her first Client Surge experience and wants this time to be a successful Client Surge 5:00 Dallas shares details about Trudi's first Client Surge experience 6:13 Dallas asks Trudi to identify 1-3 key elements that she needs in order to be set up for success 6:40 Trudi discusses the 2 key elements: Needs better definition of the messaging and better followthrough with potential Referral Ambassadors even if feels rejected 9:05 Trudi requests to work on messaging to herself not message to others 10:10 Dallas explains the three tracks the Client Surge process follows 10:58 Dallas asks Trudi what message she needs for herself in order to develop a message to attract potential clients 18:05 Dallas summarizes what Trudi needs to do this round of Client Surge even if it makes her uncomfortable 20:13 Trudi asks Dallas “How do I focus on people who are not in need of a counselor but in need of a coach?” 23:00 Dallas summarizes Trudi's Dream Client Power Statement 23:42 Dallas suggests wording improvements for requests to Referral Ambassadors to avoid a rejection response 25:20 Dallas suggests sending verbiage to Referral Ambassadors to use when looking for referrals 26:32 Trudi summarizes the action steps from their discussion 29:55 Dallas and Trudi discuss other ways to ensure Trudi has a successful Client Surge 33:20 Dallas summarizes the follow-up steps she will have with Trudi during this Client Surge CONNECT WITH TRUDI: WEBSITE: www.adventureafter.com CONNECT WITH ME: INSTAGRAM: https://.instagram.com/dallastraversbizmentor/  FREE QUIZ: https://dallastravers.com/quiz 

Tom Wells, Co-Founder of Wells & Harris, talks about the changes and power of SEO data. SEO is often undervalued in comparison to paid search even though the ROI from organic search can be phenomenal when it's done well. If clickthrough rates are any indication, it's imperative that brands invest in SEO, but it must be done strategically for positive results. Today, Tom discusses SEO spend allocation to own your niche. Show NotesConnect With: Tom Wells: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Cold Calling Podcast, Ed cold calls several prospects who all seemed like they were not interested in finding out more about podcasting for revenue. However, the last call may hold promise as the prospect, whose business is in a niche market, agreed to receive an email from Ed if he could "make a compelling case," then the prospect would agree to a meeting. Collin shares that prospects from niche markets have a good chance of cornering their segment as there are very few top-rated podcasts in those markets. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

Stephanie Chandler is a small business influencer and the CEO of Authority Publishing, a specialist in custom book publishing for business, self-help, memoir, and other non-fiction books. Stephanie is also the Founder and CEO of the Nonfiction Authors Association—a vibrant community for writers—and the Nonfiction Writers Conference. A professionally-trained speaker, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired. She is the award-winning author of several books, including Own Your Niche and The Nonfiction Book Publishing Plan. Stephanie joins me today to discuss why she started the Nonfiction Writers Conference and how it led to the Nonfiction Authors Association. She explains why writers should cultivate a following whether they're going the traditional or self-publishing route. She reveals the reason she turned away from traditional publishing and enumerates her favorite book marketing secrets and strategies. Stephanie also underscores how podcasting is an effective method of marketing a book and describes why all writers should take the opportunity to speak to their audience. “Whether you do it yourself or go to a traditional publisher, you need to cultivate an audience—a tribe of influenced people who will want to buy the book as soon as it comes out.” - Stephanie Chandler This week on SmallBizChat Podcast: Resources Mentioned: Connect with Stephanie Chandler: Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

In this week episode, Zubair welcomes Harry Beard, the co-founder of Prospect100, the home of design competitions. Tune in to listen ti Harry's advice about working towards your passion and his views on the importance of designers in our world! Who is Harry? Harry is the 22 year old co-founder of PROSPECT 100, a marketing agency focussed on youth that builds campaigns centred around global design competitions for young artists that are judged by industry leaders like Sean Wotherspoon and Steve Wozniak. You can find Harry on : Linked In: https://www.linkedin.com/in/harry-b-a1075995/ Instagram: https://www.instagram.com/harryckb/ Prospect 100 Website: https://www.prospect100.com/](https://www.prospect100.com/ Instagram: [https://www.prospect100.com/ Suggest guest and send question by becoming part of the ZNotes Discord community athttps://discord.gg/znotes Connect with ZNotes on Instagram - https://www.instagram.com/znotesrevision Twitter - https://twitter.com/znotesrevision Connect with Zubair Junjunia on Instagram - https://www.instagram.com/zjunjunia/ Twitter - https://twitter.com/zjunjunia LinkedIn - https://www.linkedin.com/in/zjunjunia/ #ZNotes #Podcast #TheTomatoTimer

If you don't 100% know how to get the attention of your audience then do your ears a favor and feed them this episode. Make sure you subscribe to my podcast to stay up to date with episodes I release every two weeks.   And you can also follow me on Instagram for daily tips and advice: @luke_page   JOIN THE WAITING LIST FOR THE LEADING COACH - 3 month group program helping coaches make their first $100k online and grow a 6 figure a year business. Doors open on September 7, 2021. https://go.lukepage.com.au/waiting-list-tlc   9 INSTAGRAM BIO MISTAKES THAT ARE COSTING YOU FOLLOWERS AND CLIENTS - A FREE Step By Step Guide on The Best Way To Set Up Your Instagram Profile So You Can Attract a Ton More Followers + Clients https://go.lukepage.com.au/bio_mistakes   OWN YOUR NICHE - 3 hour workshop on Saturday August 21 at 4:30pm EDT helping coaches get super clear on their niche and identify exactly who they help, how they help them and what their first program is going to be. https://go.lukepage.com.au/own_your_niche

Episode #100 - Own your niche with John Vuong Understanding the GAPS in your SEO is the way to rank higher for your business! John Vuong is the founder of Local SEO Search and helps business owners understand how to OWN YOUR NICHE and rank higher on google! As a business owner you want to OWN your money keywords and what you want to be known for, and to do this you need to understand what your ideal client is searching for, how they buy and be the answer to your clients problems. SEO is about understanding the buyers intent and thier journey to get there. Step 1 - Do your Avatar research Step 2 - Create a profile of your best client inclduing their preferences for consuming content (video, blog, images) Step 3 - Create Content that speaks directly to your top 10 ideal people Connect with John Website: https://www.localseosearch.ca/ FREE Website Audit: https://www.localseosearch.ca/ Podcast: https://podcasts.apple.com/ca/podcast/local-seo-today/id1412773157 LinkedIn: https://www.linkedin.com/company/local-seo-search/ Jessica is a Strategic Interventionist and NLP Practitioner working to help entrepreneurs up level their businesses. I am passionate about promoting and supporting other entrepreneurs and getting them to take the next LEAP in their business using my LEAP System. Get your personal driving force assessement: ignitedentrepreneurs@gmail.com Connect with Jessica : https://linktr.ee/Justagirllikeme --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Today we have Laura of Laura Murray Photography with us talking all things data. Laura is an awarded destination film photographer named by both brides and Martha Stewart as a top wedding photographer in the world. Laura gives real-life examples on how she's implemented data tracking systems to help enhance her business for the long run. Those examples include lead tracking, nicheing down and using data to set and adjust pricing. You'll want to get your pen and paper (or favorite note taking app!) ready because there's fantastic information here that you can use to start the new year off well! Laura's photography website: https://lauramurrayphotography.com Laura's shop: https://sparkandbound.com Laura's Instagram: https://www.instagram.com/lauramurray Lauras IF I Made Course: https://lp.ifimade.com/lmlauramurrayjan21-webinar-sign-up/?rfsn=5270775.5f99e2 Laura's offer just for D2D listeners: If anybody's interested in checking out Spark and Bound, have a 10% off offer for all of the Dare to Develop listeners. It's if you just put in the DARETODEVELOP at checkout, you'll receive 10% off. I am launching my course with If I Made. it's actually has a lot to do with what we talk about. What about in this episode, it's titled “The Data Driven Approach to Identify and Own Your Niche. So it has a lot to do with marketing and branding but it ties back specifically to numbers DARE TO DEVELOP INSTAGRAM: https://www.instagram.com/daretodevelop/ DARE TO DEVELOP SHOW NOTES: https://daretodeveloppodcast.com/episodes/ ASHLEY'S INSTAGRAM ASHLEY'S WEBSITE KRISTINE'S INSTAGRAM KRISTINE'S WEBSITE Thanks for tuning into Dare to Develop. We hope you enjoyed the episode! Please subscribe and leave us a review.

Here are a few of the biggest takeaways you'll get from this episode…Discover your niche and stay inspired for the long haul so you can wake up every day with the fire inside you to create, serve, and provide value for your clients without ever feeling like your coaching business is a J-O-B!Uncover how to build a profitable coaching business without worrying about what niche is the most profitable or what the market wants so you can stay aligned with your beliefs and values as a coach (the money will come baby)!Create the coaching business you want to create (not what the market wants or what everyone else is doing) so you can build the coaching programs that solve the problems you want to fix with your clients around the lifestyle you want to live!Enjoy The Podcast!Lucas Rubix EPISODE BREAKDOWN: HOW TO FIND YOUR NICHE AS A COACH (WHILE STAYING ALIGNED AND INSPIRED)!0:08 A quick intro into today's episode (and how it's different from other niche advice)…1:16 The most profitable niche and what the market wants (don't fall into this trap)2:43 An internal inventory of the skills you have as a coach4:21 Passion alone won't get you there5:50 What is your vision?8:40 Create a coaching business that matches what you want, your beliefs, and your vision! THE COACHES UNIVERSITY: THE ONLY ‘STAY UNTIL YOU GET PAID' COACHING PROGRAM OUT THERE.Wanna hear something crazy? Did you know that when you join the Coaches University, we will work with you until you join us inside the $10K Club?? Yep, that means I'm literally guaranteeing you will make $10,000 in sales as an online coach (in any niche) when you join us inside the Coaches University and commit to building the online coaching business of your dreams. LEARN MORE ABOUT THE UNIVERSITY HERE! Thanks For Listening!You'll want to stick around each week when we drop two value-packed episodes that will teach you everything you need to build a wildly successful money-making impact-creating freedom-filled online coaching business! Plus, you've got a chance to win $500 each month when you subscribe and leave a review (full details HERE)!Winners will be announced at the beginning of each month inside the free community. Join the Online Coaching Community and join over 6,500 committed coaches to build their perfect, passionate, and profitable online coaching business, one client at a time! Lucas Rubix is the intense-looking bearded dude (don't worry… he's actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you're not afraid of some work).Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he's not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you're at it and feel free to connect with him on Instagram @LucasRubixAnd if you're a passionate coach who's looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you've ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!PS — Other recommended podcasts to help move your online coaching business forward are HOW TO DESIGN A VALUE LADDER TO INCREASE REVENUE, GRANT CARDONE ON HOW TO SURVIVE A RECESSION AND BECOME UNSTOPPABLE!, and WHAT DOES SUCCESS LOOK LIKE AND FEEL LIKE TO YOU?

Stephanie Chandler is an expert in business, marketing, and social media and was awarded by Small Business Trends in 2012 as a Top 100 Small Business Influencer. With a passion for writing and public speaking, Stephanie founded the Sacramento Speakers Network, the Nonfiction Authors Association, and the Nonfiction Writers Conference. She is the award-winning author of many books including The Nonfiction Book Publishing Plan, The Nonfiction Book Marketing Plan, and Own Your Niche, which earned a Global Ebook Award for Best Business Book of the Year. Stephanie's expertise has been featured in publications including Entrepreneur Magazine, BusinessWeek, and Wired and has served clients including Visa Business Network, Yahoo! Small Business, Dell, The UPS Store, and American Express Open, among others. Stephanie joins me today to share her insight on book authorship and the publishing process. She discusses why you should take the time to produce a high-quality book that will help you elevate your presence in the professional marketplace. Stephanie also highlights what to consider when it comes to choosing between traditional and self-publishing, and the importance of investing enough money, time, and resources into bringing your book to fruition. “There is no other business card like writing a book.” - Stephanie Chandler This week on the SmallBizChat Podcast: Resources Mentioned: Connect with Stephanie: This episode is sponsored by… Mixmax Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world's fastest-growing companies. It's time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

Vince Del Monte is an online businessman and fitness influencer. He started out as a personal fitness trainer, and has since built a massive business by helping skinny people gain muscle. He outlines his story of how he made his first dollar online, and how he's grown an empire through content marketing and focusing on helping a specific niche of people. In this episode he shares tip, tactics, and advice that has helped him grow this 7 figure business, but also, what helped him make his FIRST 100k online...   Vince Del Monte @vincedelmonte   New Age Influencers: @newageinfluencerspodcast @aaronbpatton http://newageinfluencers.com/

Jon Berghoff walked into Christopher Lochhead’s Play Bigger keynote at the One Life Fully Lived conference in Sacramento in 2016. Just a few minutes in, Jon realized that Christopher was expertly teaching how legendary companies (like Facebook) become that way by designing a category. Over the last few years, Christopher has gotten one question more than almost any other: “How does ‘category design’ apply to me if I’m not going to be the next Mark Zuckerberg?” His answer is Niche Down - a book about how “small” entrepreneurs and people who are seen as unique, different or ground-breaking achieve great success by developing niches of their own. He joins the podcast to share success stories of entrepreneurs selling crazy socks, sushi burritos, bundt cakes, reggae, surfing, and more - and you’ll almost definitely be surprised by what you learn. Show Notes & Resources To get access to the full show notes, including audio, transcript, and links to resources mentioned, visit HalElrod.com/230

Stephanie Chandler is the Founder and CEO of the Nonfiction Authors Association - an educational community for experienced and aspiring writers. She is the author of several books including “Own Your Niche” and “The Nonfiction Book Marketing Plan.” Stephanie has been featured in Entrepreneur and BusinessWeek and is also the Founder of the Nonfiction Writers Conference - an annual event held entirely online and this year scheduled for May 2nd through the 4th. What you'll learn about in this episode: Why Stephanie felt it was important to start her business, the Nonfiction Authors Association The typical member profile for the Nonfiction Authors Association Why you should consider having a book as part of your business development plan How having a book makes you an instant expert The importance of finding your target audience and building a community How to use your book as a stepping stone to where you want your business to go What are some common obstacles to writing a book How you can use your blog content to help you write a book The importance of building a plan and a revenue stream around your book Why perseverance is the most critical skill needed to succeed Ways to contact Stephanie: Website: www.nonfictionwritersconference.com Website: www.nonfictionauthorsassociation.com Email: stephanie@nonfictionauthorsassociation.com Twitter: @Steph_Chandler

Starting your own solo practice in a competitive area is hard enough; raising five kids while running your business is even harder. In this episode of New Solo, host Adriana Linares talks to Bill Galione about how he combined research, personal interest, and passion to establish a niche within personal injury law. He also shares how he balances caring for five kids on top of his solo practice, which could potentially qualify as another kid. Bill Galione, founding attorney for The Galione Law Firm, has been practicing personal injury law for more than 20 years. Special thanks to our sponsors, Clio, Answer1, PerfectIt, and Unbundled Attorney.

Is it possible to be amazing at everything? Or should you pick a genre, focus and own that niche?! That’s the topic of today’s show. Some clear ways that you can specialize on your genre and become the master of ONE

Intro: Hi! This is Glenn McQueenie, and welcome to 20 Minutes of Insider Secrets of Successful Niches. This is where you learn the insider secrets to dominate your target market. You'll learn to work with high-margin, super-happy clients, and build a tribe of loyal, raving fans for your business. So excited to have you join me today, so sit back and enjoy 20 Minutes of Insider Secrets of Successful Niches. Glenn: Well hello, and welcome again to another of my podcasts in my Success Series formula. I'm just so thrilled to have Michelle Morgan join me on this podcast. How are you, Michelle? Michelle: I'm great, Glenn. Thanks for having me. Glenn: Oh, it's my pleasure. You're just of so much respect and you've got so much wisdom to share that I'm really excited about this call. So before we start, I just want to give everyone a little background about Michelle. She began her journey as a young woman to be a model and enter into the fashion industry. She got a diploma from Fashion Arts from Humber College and then continued in that industry for over 15 years, working with a lot of different modeling agencies in Toronto. She continued after that to explore, “What do I really want to do?” and decided that, deep down, there was this passion for getting into real estate. So she went to OREA, she got her license, and since then, Michelle has just been very successful, growing a great business. She started out individually, and she's worked with teams, and now what she's done is really found this really neat niche called Women Building Wealth. And that's the niche that I'm so excited to talk about today. So Michelle, why don't you tell the audience just a little bit about your journey into building a really cool business? Michelle: Sure. I feel like in order for the audience to understand, I'm going to take it back a little bit, just to understand where I'm coming from. So my parents were really interested in real estate. They were investors. We had tenants. They bought and sold their own properties, and I had that household where, on Boxing Day, all the other kids went to the mall, and my parents somehow found the one open house that was open. We just were always looking at homes, so I guess I probably didn't even realize it back then, but when I look back now, I was that kid that was always sitting at the table, feet dangling off the chair, and watching the deal happen. And it kind of just seeped into my pores. So, as time went on, my dad would tell me, “You know, you probably should get into real estate.” And I was always like, “No, Dad. I'm going to be in fashion.” Which, you heard, I did proceed and continue with, and I loved it. And I still have an appreciation for that industry. But at the time, I probably didn't realize how much real estate had actually seeped into my pores. So fast-forward, I found myself a single mom, realizing that, as much as I loved the fashion industry, I did want to make a change. And I wanted to love what I was doing as much, if not more, than fashion. I got my license. I did that in 2008. So I'd fast-forward then to about a year and a half ago, and I had done the Double Your Income Coaching with you, Glenn, and that really showed me some patterns in my business. I was doing well in real estate, and you had me really circle in on who my clients were, and I learned that the second largest group of people I was helping with real estate purchases were women, and that was second to couples. I helped couples, young couples in particular, buy and sell their homes. And then I had this group of women that were coming to me from all walks of life, all ages, status. They wanted real estate investing advice, and they would go on to purchase their home almost in an investor mentality, I'd say. And they were purchasing these homes on their own. And it was just inspiring to me, because I could relate to this group of women, again as a single woman and as a single mom. And probably because of my background with the real estate, it just led to me growing and us brainstorming into this whole niche marketing business. And so it was really cool, and then Build Her Wealth was born. And the goal really was to help women build wealth through real estate. And I could really help them, and I just became passionate about it, because reward-wise, I could help them fulfill this goal. And we'd sit down and say, “Well, what do you want?” And they're like, “Well, this is my 5 or 10-year goal.” Maybe it was a retirement goal, but whatever it was, I could master a plan through real estate investing for them to help them accomplish the goal. So today, Build Her Wealth, it's a niche market real estate business. My clients are mostly women in that field, and then I get to meet some really cool, smart, funny, they're really articulate, they're educated, they're hardworking women, all really with the same goal of wanting to use real estate as a tool to help them build their financial future. So yeah, that's pretty cool. Glenn: So, first of all, how do you guys meet? What is the format of the group? Michelle: So usually, we have seminars. We have fun with it. So we have Wealth and Wine nights, and it could be the wine that brings the ladies there, but I won't say that that's why, and we just have seminars that really help them understand what the different types of real estate investing opportunities are for them. So again, it's women from all different walks of life. So some have maybe never invested in real estate before, and then others might be in their journey. So whether we're there to show you how to invest in real estate, or help support your journey, we're all there as women, we're going through the steps. And then I'll bring in professionals to help with that, whether it's a mortgage broker that needs to come in to answer some questions, a lawyer, an accountant, what have you. I just bring in the professional that will also help them attain their goals. Glenn: So I think that's just so brilliant, that format you created of Build Her Wealth, where you get people, usually single women – not all single women – but a lot of women. And I love that edge and attitude that you bring to it, too. It's like, “Listen. You're responsible for your own wealth here. You don't need a man. You don't need a woman.” If you want to become free, and have freedom in the real sense of time, and so you can spend more time in relationships with other people, and find your purpose, what better way than to get a group of like-minded women together into a format of building their wealth through real estate investing? And I love how you bring them together, and you bring in the wine element. And it's really almost like a book club, but it's a women building wealth club. And the only people who are going to want to come to that club are the people who want to build their wealth. So you've created such a great magnet for only the people who come there. You'll never attract the people who don't want to attract wealth. And you'll just find, when you're creating your tribe, as I see you building your niche tribe, that birds of a feather flock together. And if you can be the ringleader of it, which you are, it's just really amazing. So what's been the payoff, just over the last year and a half? What have you learned from going really deep into your niche? Michelle: I'd say really the payoff is that I had to figure out more about me. So once I did that and figured out what my big “why” is and understanding my big “why” was helping people. So the big payoff really is helping. So I have the niche market, I get to sit down, really understand my clients, their lives, their goals, sometimes it's their fears, or sometimes it's their pain. But, “what's your ultimate dream? What are your wishes? What do you want for your family and your loved ones?” And then I get to really help them create this plan for them, their financial futures, how to help build their goals, how to create hope, and it just becomes almost a lifelong bond. And I guess that's the best payoff. I've learned a lot about myself, and I've learned I love helping people, and it's rewarding to then help that person, and then see it through all the way to the finish line. So that's awesome. Glenn: That is awesome. So why do you think that the conventional wisdom of two hours of cold calling or door-knocking to people they don't even know. Like a lot of agents seem to want to follow this lead. That's the only lead-generation strategy. And I love how you've kind of broken that mould, and you're doing what you love to do. But why do you think it's so prevalent, rather than your more focused approach? Michelle: Well, I mean, I come from that background. So I mean, I came from a background of door-knocking every single day. I door-knocked Monday-Friday, 9:30-11:30 a.m., and it did help my business. I mean, I don't know that one is wrong, per se, or better than the other, but I find for me, because in our industry we do have to get in front of people, and we do have to talk to people about our business and let them know about us, or they're not going to. So I think that the general thought is, that's a great way to do it. And again, it has helped my business. However, as an individual agent, and as a business owner, it is important for agents to understand that there's a shift occurring, and you do need to be aware that teams and niche market agents are statistically gaining market share. So on the flip side of that, consumers are noticing, and they're looking for agents that fit their specific needs, rather than maybe the generalist agent. So it was more me wanting to, in my case, just wanting to get in front of that shift, rather than chase the shift that I could see was about to occur, and grow the niche market. So yeah, I get it. I come from that background. But it is going to change, and it's changing now. Glenn: Yeah, and I don't think you're saying “Don't do it.” And I think we're probably on the same page on this. If that's what you really love to do, then go and do it, if that's what your natural abilities are. But if you're dragging yourself to do it, and you don't like it and you hate it, what a miserable way to wake up every morning and have to do something you hate, instead of what you're doing. I just love listening to you when you're saying, like, “I just want to help people.” And when you help enough people get what they want, Zig Ziglar says, then you get what you want. And it's because it's a perfect transfer. You're coming from contribution first. You're creating value first. You're creating this whole seminar series. And if some of those people in the class don't buy, it's not like you get kicked out. It's like you still feel like you're on your purpose. Michelle: So true. And I think, too, real estate agents, we got into the market, or into the industry because most of us wanted some form of freedom there. Most of us did not want to be in that typical 9-5 scenario, and to put yourself in a scenario where you wake up every morning and still do not like what you do, is unfortunate – so don't do it. Glenn: So what would be the first step for someone listening to this podcast right now? What advice would you give them if you were coaching them, on how they should find their niche? What would you say? Michelle: Well for me, finding my niche actually came through you. The steps that you have written about in your McQueenie Method book were the steps that I took to help me find Build Her Wealth. So, truthfully, I mean, I would say, sure, go out there and learn as much and get educated, but that was my route that I took. So I would have to say The McQueenie Method steps. And I mean, Glenn and I, we sat down and we brainstormed, we talked about it. And you helped me so much along this journey, just really almost like a light bulb moment: You love to help people, and you identify with women. So go get the book, and do the steps step by step by step, because that's exactly what helped me get to where I am. Glenn: Wow. Thanks for the plug! I appreciate it, Michelle. Michelle: Yeah. You can pay me later. Glenn: So, if you're saying to somebody, apart from the book, which I appreciate, but if you were saying to somebody, what would just be that first step? I mean, to me – I don't want to put words in your mouth – but to me, it's more about just finding who you are, and being comfortable with that, and then taking those strengths to the marketplace. Michelle: You really have to figure out who you are. So that's exactly where we started. Why did you get into real estate? What is your big “why?” I mean, learning that, and you kind of know it, but you have to keep asking yourself “Why? Why? Why?” And you peel away these layers, and you start to realize why are you where you are? And for me, it was my twin daughters. That's my big “why.” That's my motivation to wake up every morning and do the things I do. And you really have to figure out why. What motivates you, why are you where you are, and where do you want to be, and how are you going to get there. It's almost like an onion. You're peeling away these layers, and then it's just like this “A-ha!” moment, like I said, that makes you go “Right. This is where I need to be.” And that's my niche.Glenn: That's a great way to look at it, Michelle. What were some of the roadblocks that you encountered on your journey? I mean, it didn't just go “Poof! Magic! Got my niche!” Even just getting this whole tribe together, what were some of the roadblocks you faced?Michelle: The biggest roadblock for me is if I would be losing business because I was targeting a female market only. I had a hard time, even though I loved the idea, I had a hard time with the concept that it was only going to be women building wealth. It was Build Her Wealth. And would I in turn lose business? And the answer to that ended up being no. I had to get out of my own way though, and realize that, funnily enough, I was getting more followers, and it was not holding back my business. I mean, if anything, it was just this group of women, almost like a sisterhood of women coming together, lifting each other up. And truth be told, I've had a couple men come to the events, and it's all been good. Like I said, not all women are single, so I have had a couple women bring their significant other or their husband with them to the event, and it's been great. I don't only want to see women invest in real estate and not help men. That was not the thought. I was worried that it would look that way. But in fact, it did not in any way, shape, or form, slow down my business. I think my roadblock was more my mindset and my own worry and my own fear of it, and once I let that go, then it grew. And you just let it go. You let it go where it's going. Let it grow, and let it go where it's taking you, and let it be authentic. Glenn: And I think as this keeps growing, you could almost build complementary niches and build an even bigger business. I mean, you could license this idea in every city in North America. There's going to be women who want to build their wealth, and as that keeps on growing, couldn't you do a Build His Wealth? Michelle: Already thought about it! Glenn: Yeah! And isn't that the beautiful thing, once you go really narrow into one niche, and then you discover all the nuances and the wisdom inside of it, you start to see the bigger possibility of how you can go wide within that niche. And I know I find when I'm coaching agents that the biggest problem is what you mentioned earlier, when you said, “I was worried that I was limiting myself, and I was cutting myself off.” And I start thinking, if you look at a great sculpture, it started as a block of marble. It was really the artist subtracting everything until they got their finished product. And I think it's almost subtraction and then multiplication. So you subtract, subtract, subtract, go super-narrow in your niche, and then you multiply the niche around it. And I just love to hear you say that, and that's really what you're building. This isn't just going to be one business. This is like, “I'm going to build this, and it's going to be great.” And it's going to give you even more freedom. And then, as you build it, you just get to help more people. And I think, for you, Michelle, because I know you, that keeps you on your purpose. And at the end of the day, that's what you want to do. Michelle: Very true. That's very true. Glenn: So what's the one piece of advice that you would give aspiring agents right now in creating their niche market? Michelle: I think it goes back to what we were saying. Really figure out your big “why.” Really, what you did was you helped me figure out what my Unique Ability was. And it wasn't something that I had to come up with on my own. I think the exercise was that we had to ask our loved ones and friends what they thought our Unique Ability was. And so it was very interesting to get these letters back of people letting you know all the things that they thought you were great at. For me, I got a lot of “Well, when I'm in your presence, you make me feel important” or “You make me feel listened to.” So you start to learn through other people what your Unique Ability is, and from that, those are things you don't even have to try at. You're just good at doing that. And then you have to figure out your “why” and really zero in on what makes you happy. And again, I mean, you really are going to have to pay me for this, but I've got to say The McQueenie Method really helped because the steps are all outlined there. And those were the steps that I took. And it was literally, “Own Your Niche, Own Your Market,” right? So it really helped to know what the steps are and then just go step by step. You learn about you and figure out what your next steps are to help you get there. And your niche really just shows up. It's like all of a sudden, you're like “Wow.” You do the steps, and then you figure out your niche. And it's mind-blowing. Glenn: And I love the way you did it in a way, too, because you really reverse engineered it. It wasn't, “Oh, this is what the marketplace wants.” You started hearing from the marketplace that there were a lot of women in your position who didn't really have a place to go to find out about real estate investing, because most of them think it's “I've got to put money in my RSPs,” because the financial industry does dominate the ad and mind share there. But once you start hearing that these people are looking for a forum, you almost planned it from their point of view, like, “What's keeping them awake at night?” And then I love how you're just like, “Well, let's get them all together, and let's build a group.” Because the biggest gift you can give somebody is the feeling that they're not alone, is to get them out of their own isolation. They're not alone. And even the people listening to this podcast will be thinking that, too. “Oh, I'm not alone anymore. Other people have felt the way I have.” And then, as you got the group together, they're like, “Wow. Now we have a whole new group of friends who all have a common interest.” And it's no different than the local book club. It's just people who want to do what they want to do. And I think that's the brilliance in what you've created, Michelle. Is there anything else that you'd like to add? I really appreciate your time. I know you're a really big deal, so is there any questions I didn't ask you, or anything you'd just like to add just before we wrap up? Michelle: You know what? I think the main thing is, just go out and do it and don't be afraid. Don't think to yourself that it's not possible or don't think that it will hinder your business. Just go out and do it. Because like I said, it's showing in numbers that the teams and the niche markets are taking over, and if you're an individual agent, you're going to love it, because not only am I helping the women, but I've got to say, they're helping me, too. In all of this, I have learned so much from them. And that I get to bring my daughters now to these events, and it's really because they're helping me pull together the events, and they're staying for it, and then I'm watching my daughters turn to me and say, “Well, you know what? I'm going to have to get an investment property.” That's just amazing, because my girls are now 20, and they're kind of challenging each other at, “Do you think we can get an investment property by 21?” Like it's amazing to see what it can even do, not only for yourself, but then your family, right? So it really does grow. The positive energy grows in your life. You love what you're doing. And when you love what you're doing, the business follows, and then you're just happier all around. So don't hold back, don't stop yourself. Get out of your own way, and go for it. Glenn: Wiser words have never been said. Thank you so much, Michelle. You are amazing. I've loved what you're creating and building, and I love just the exchange that's happening in that group. It's like a great friendship. I give to you, they give back to you, and everybody grows and gets better from it. So, you're the best. Thank you so much, Michelle. Have a great day. Michelle: Thank you, Glenn. You too. Take care. Bye! Closing: Thank you for listening to my 20-minute podcast on Insights of Successful Niches. My goal is to give you more financial freedom by helping you take your natural strengths to a target market of people you'd love to work with. You could find out more information by downloading my book for free for a limited time. The book's called “The McQueenie Method: Own Your Niche, Own Your Market” and you can download it at TheMcQueenieMethodbook.com. That's TheMcQueenieMethodbook.com. Imagine what it'd be like to spend two days with me in person to help you find your niche market. I will help you take your natural strengths and unique abilities to a target market of people you'd love to work with. You'll build a tribe of happy clients who become raving fans of your business. So, just go to TheMcQueenieMethod.com for upcoming dates. Thanks again and have a great day.

Who:  Kellie Sanders - Coach and Mentor for Women Fitness Professionals What We Talked About:  The essentials of mindset and marketing and how to combine the two.  Kellie shared her own journey in the strategies that helped to grow her business and why niching down to a smaller market was actually the turning point for growing her business faster.  She also revealed her morning mindset routine and how it keeps her on track every day and the one purchase you need to make today. Why I Like Kellie:  This is someone who “gets it.”  She understands mindset.  She understands marketing.  She knows how to help people gain clarity in their businesses.  And she is rapidly growing her business because she knows how to practice what she preaches.  Kellie is a powerhouse. Great Line:  What do you want?  Get specific.   Where to Learn More:  http://www.ptbusinesssuccess.com http://www.themindawareshow.com

There is a clear way to get predictable and consistent clients and candidates. There is no magic bullet. There is no big red “press here” button. There is a strategy that can ensure no matter what LinkedIn or the Job Boards do. You have clients and candidates on demand. Listen here.

During this hour with Marnie and Stephanie Chandler you'll discover: The obvious and hidden benefits of pre-selling your forthcoming bookWhy your personal website matters and how to maximize its effectiveness.Reasons to consider publishing an exclusive eVersion.How to generate greater sales by adding bonuses and some ideas to consider.DYI publicity strategies to generate big exposure.How to set reasonable expectations for sales, shipping, and beyond.Why simple ordering is critical to your success and some easy-to-implement ideas.When, where, and how to start promoting your pre-publication offer. Stephanie Chandler is the author of several books including Own Your Niche and The Nonfiction Book Marketing Plan, and she is the founder of the Nonfiction Authors Association. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes. Learn more at www.StephanieChandler.com

Our guest today is Stephanie Chandler, author of The Nonfiction Book Marketing Plan and Own Your Niche. Many more people than ever before are turning to self-publishing. But just because you write a book does not mean that it will sell or people will know about it. In this interview, author and content marketing expert Stephanie Chandler will discuss the trends in traditional and self-publishing, plus internet marketing and social media strategies to help you build an audience online. She will also discuss how to promote your business online so you can drive more traffic to your website through blogging, website optimization, social media, and other content marketing strategies.

Our guest today is Stephanie Chandler, author of The Nonfiction Book Marketing Plan and Own Your Niche. Many more people than ever before are turning to self-publishing. But just because you write a book does not mean that it will sell or people will know about it. In this interview, author and content marketing expert Stephanie Chandler will discuss the trends in traditional and self-publishing, plus internet marketing and social media strategies to help you build an audience online. She will also discuss how to promote your business online so you can drive more traffic to your website through blogging, website optimization, social media, and other content marketing strategies.

Are you viewed as the authority in your field? Is the media flocking to you? Do your email marketing campaigns build loyalty? In other words, does your target audience think of you and only you when it comes to the problem, pain, or predicament that you solve? If not, the time has come to dominate your niche.  On March 12th at 12:00 noon (EST), Stephanie Chandler, author of Own Your Niche will share some easy-to-use strategies that will help you identify and connect with your target audience in the most powerful way. Learn online and offline methods that get you the exposure that establishes you as the leader in your industry. Stephanie Chandler spent a decade in the fast-paced Silicon Valley, but when she developed an ulcer before her 30th birthday, she knew it was time for a complete lifestyle change. She fled corporate America in 2003 and opened a 2800-square foot bookstore in Sacramento,California with lousy street visibility. Stephanie began studying online marketing strategies and the techniques she used quickly put her store website in the top of Google, giving her business a competitive edge. A passion for internet marketing was born.   Inspired to help other people realize there could be life after corporate America, Chandler launched BusinessInfoGuide.com, a directory of resources for entrepreneurs, in 2004 and began writing business and marketing books. After building her bookstore into a successful operation, she sold the business and later launched Authority Publishing, a custom publishing company specializing in nonfiction books.   Today Stephanie enjoys running her businesses, along with writing books, blogging, managing her own social media, and speaking to business groups across the country.  www.stephaniechandler.com.

Are you viewed as the authority in your field? Is the media flocking to you? Do your email marketing campaigns build loyalty? In other words, does your target audience think of you and only you when it comes to the problem, pain, or predicament that you solve? If not, the time has come to dominate your niche.  On March 12th at 12:00 noon (EST), Stephanie Chandler, author of Own Your Niche will share some easy-to-use strategies that will help you identify and connect with your target audience in the most powerful way. Learn online and offline methods that get you the exposure that establishes you as the leader in your industry. Stephanie Chandler spent a decade in the fast-paced Silicon Valley, but when she developed an ulcer before her 30th birthday, she knew it was time for a complete lifestyle change. She fled corporate America in 2003 and opened a 2800-square foot bookstore in Sacramento,California with lousy street visibility. Stephanie began studying online marketing strategies and the techniques she used quickly put her store website in the top of Google, giving her business a competitive edge. A passion for internet marketing was born.   Inspired to help other people realize there could be life after corporate America, Chandler launched BusinessInfoGuide.com, a directory of resources for entrepreneurs, in 2004 and began writing business and marketing books. After building her bookstore into a successful operation, she sold the business and later launched Authority Publishing, a custom publishing company specializing in nonfiction books.   Today Stephanie enjoys running her businesses, along with writing books, blogging, managing her own social media, and speaking to business groups across the country.  www.stephaniechandler.com.

NSA/NC Meeting Report: Saturday March 2, 2013 The Saturday meeting of the Northern California Chapter of the National Speakers Association featured two savvy businesswomen who shared ways professional speakers and information entrepreneurs can book more business and own their niche markets. Stephanie Chandler is a Silicon Valley refugee who left a stressful job on the Peninsula for the life of a successful information entrepreneur. Lois Creamer knows the speaking business. She has worked with the superstars of speaking as both a cheerleader and strategist. She is endorsed by none other than Patricia Fripp, CSP, CPAE. Stephanie Chandler: Living the good life after corporate America Stephanie was inspired by the film Sleepless in Seattle to move to Sacramento, open a bookstore and write novels. Neither worked out for her. She quickly moved on to Plan B, launching herself as a speaker and non-fiction author on the urging of superstar literary agent Mike Larsen. She launched BusinessInfoGuide.com, her first website, in 2004. Now, six books and a series of websites later, she is in demand as an author, speaker, Forbes blogger, and expert on content marketing, internet marketing, small business growth strategies, and publishing. 8 keys to owning your niche The importance of speakers owning a niche has been a core lesson taught in NSA/NC Speakers Academy classes for many years. Stephanie walks the walk when it comes to knowing how to do this in the digital age. Heck, she's even written a book on the topic. She shared eight simple strategies to increase website traffic and own a niche: Define your target audience. Decide who you want to reach and what challenges you can solve for them. Tap into the power of community. Figure out where your audience spends their time and engaged them there. Optimize your website. Incorporate keywords and phrases that your audience would use to find you. Update your site frequently, generate incoming links, and continually add new content. Implement a blog. This will help build your audience, increase website traffic, generate new clients, create consulting opportunities, and attract media interviews and speaking engagements. It's also the heart of your social media strategy. Stephanie recommends updating it at least twice a week. Develop a content marketing strategy. Create ebooks, white papers, and special reports that you give away. Distribute articles to websites to reach your target audience or write articles for print publications. Expand with video and podcasts. Even speakers who hate writing can record their presentations to communicate their message. Embrace social media. There are great reasons why executives are signing on with social media. Facebook, Twitter, LinkedIn, Google+, and Pinterest each have their own unique advantages. You can automate much of the distribution of the content between these different sites. Commit a little time each day. just as you need to spend time weeding and planting seeds to enjoy a luxuriant garden, so you need to set aside time each day to develop content, engage in social media, and cultivate community. Stephanie advises that a little effort goes a long way in expanding your brand. More details are available in her slides: Lois Creamer: Business Strategies for Professional Speakers Lois's advice starts with the way we say hello. As professional communicators, the worst way to introduce ourselves is by NAME and TOPIC. We need to learn to introduce ourselves in a compelling and interesting way. Much better is an introduction by CONCEPT and OUTCOME. This captures your unique differentiation. She calls this a positioning statement and uses these words whenever she meets someone: "I work with professional speakers who want to book more business, make more money and avoid costly mistakes." This is far more effective than using an elevator speech, which is typically too long and boring. An effective positioning statement should go on you...

Do you know your target audience? Are you having trouble reaching out to your target audience? Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. Join author and host Lisa Sims and her special guest, author Stephanie Chandler, as they discuss Stephanie's latest book, Own Your Niche. Stephanie Chandler is the author of several books including Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business,LEAP! 101 Ways to Grow Your Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books. Stephanie is also founder and CEO of Authority Publishing, which specializes in custom publishing for non-fiction books, and BusinessInfoGuide.com, a directory of resources for entrepreneurs. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur Magazine, BusinessWeek, Inc.com, Wired magazine, and many other media outlets. Stephanie is also a blogger for Forbes.