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Scaling your business to drive sales without the training or experience can easily turn into a disaster, but it's not at all impossible. One of the key things to consider in your marketing efforts is putting a management framework in place, which includes focusing on: Where your numbers are; What's currently driving profit; and What is being implemented in each area of your business. In this insightful episode, we're joined by Pete Williams — a renowned marketing strategist and author of the book, Cadence: A Tale of Fast Business Growth. Pete talks about the 7 Business Levers and how you can apply these areas of focus to your business framework so you can see your business scale in no time. Be sure to take note of these straightforward strategies that'll help you flip that switch for consistent growth and massive success. Let's dive in! Discussion Points: 0:00 Opportunity Analysis 1:55 Welcome to the podcast 2:11 How his book, Cadence, came to be 4:55 How the principles of the 7 Business Levers can help scale your business 8:54 The 7 Levers Framework 10:56 Why builders end up in the project management space 11:44 Filling the gaps using the framework 14:27 The 7 things that drive profit 20:44 Focus on these areas when you get off the tools 23:59 How to improve profit margin by boosting productivity 33:36 Why corporate checklists promote consistency 36:18 Applying the Peter Principle About the Guest: Pete Williams is a distinguished advisor, Professor of Practice, and author of the multi-awarded book, Cadence: A Tale of Fast Business Growth. He has co-founded a number of businesses including Preneur Group, a consulting firm committed to guiding entrepreneurs through the 7 Levers approach to business growth. Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) Go to https://tradie.wiki/grow and use the code: SITESHED Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed Download sample chapters of the book (https://www.cadencebook.com/) Connect with Pete Williams: Visit Pete's website (https://www.preneurgroup.com/) Twitter: https://twitter.com/preneur/ Instagram: https://www.instagram.com/preneur/ Facebook: https://www.facebook.com/preneurmarketing/ LinkedIn: https://www.linkedin.com/in/preneurmarketing/ Books mentioned in this episode: Cadence, A Tale of Fast Business Growth by Pete Williams (https://amzn.to/2TBmoFM) Built to Sell by John Warrillow (https://amzn.to/3y6UjFM) Who by Dr. Geoff Smart (https://amzn.to/2TfzCY4) The E-Myth by Michael E. Gerber (https://amzn.to/3awaX6g) Traction by Gino Wickman (https://amzn.to/3rkX6Z1) Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now.
Want to know the secret to having fast business growth? In this episode, Pete Williams, the best-selling author of the book Cadence: A Tale of Fast Business Growth, will help you understand how 10% small wins can help you succeed and achieve fast growth in the seven key areas of your business. The real-world examples he shares will give you a better understanding of how the 7 Levers framework can be implemented into your practice to give you the results, profitability, and growth you want. In this episode we cover: [02:30] Pete shares his entrepreneurial background and his fascination with business since he was a child. [04:43] Do you innately have the DNA to be an entrepreneur, or can you learn the skills to become one? [07:10] Find out the number one key to success for anybody in any industry. [09:35] Understanding rhythm and cadence and what it can do for you and your business. [11:45] How fast is fast growth and how do you sustain it? [15:26] Pete tells us more about the story foundation of his book, Cadence. [17:50] How to apply the 7 levers and practice the 10% win approach to get you the results and growth you want. [29:10] Pete shares real-world examples of the mistakes entrepreneurs make in their approach to marketing and applying the 7 levers. [34:50] How the idea of 10% wins makes people more confident to get off the tools. [40:13] Pete talks about vanity metrics and the two important metrics you need in your business. [42:53] Pete shares one of his first business projects selling the MCG at $500 apiece at 21 years old.
Want to know the secret to having fast business growth? In this episode, Pete Williams, the best-selling author of the book Cadence: A Tale of Fast Business Growth, will help you understand how 10% small wins can help you succeed and achieve fast growth in the seven key areas of your business. The real-world examples he shares will ... Read more... This article is copyright © Dr Jesse Green The post 331. Fast Business Growth with Pete Williams appeared first on Dr Jesse Green.
Pete Williams is a marketer, entrepreneur, advisor, and author who has several companies across different industries. Some of his current business ventures include Preneur Group, Simply Headsets, earHero, Infiniti Telecommunications, and SpringCom Telecommunications. At age 21, Pete made a name for himself when he found a business opportunity in selling off pieces of the Melbourne Cricket Ground (Australia’s version of Yankee Stadium) after a remodel. Since then, he has continued to receive recognition. Forbes has described him as the “entrepreneur today that every marketer should be modeling,” and Inc. called him a “savvy marketing strategist.” Pete was a Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program and has won numerous awards in business. In addition to his entrepreneurial work, Pete is a Professor of Practice at his alma mater, Deakin University, where he received his Bachelor of Commerce in Marketing Management and Commercial Law. He is the author of several books, and his latest book, Cadence: A Tale of Fast Business Growth, uses a story-based approach to examine Pete’s seven levers of business framework. In this episode… Your business can grow fast. And no, it doesn’t require some super high-level thinking to do so. You just need to focus 10 percent more energy on seven key areas of your company. Today’s guest, Pete Williams, calls this approach the seven levers of business framework, and he uses it to double profits. What do these levers represent, and how can you execute Pete’s strategy to scale your business and increase your earnings? Learn more about the levers of fast business growth on this episode of Dr. Jeremy Weisz’s Inspired Insider Podcast featuring Pete Williams, a serial entrepreneur and author. They talk about the hard lessons of Pete’s entrepreneurial journey, how he came up with the seven levers framework, what each lever represents, and how he implements them within his businesses.
Today is Christmas and here's wishing you all a very merry one. As the year is about to end soon enough, it's timely to look back and evaluate the experiences we've had all throughout the year.We're joined today by a good friend of mine, Charley Valher of Valher Media. We'll be talking about the three biggest lessons we've learned from our experiences in running shows and working with clients.This episode's going to be relatable for a lot of you so sit back, relax, and enjoy the show! Happy Holidays! What's In This Episode:Den's Three Biggest LessonsConsistency in everything creates a great impact.The power of LinkedIn and using Sales Navigator.LinkedIn is a gold mine of opportunities for video production companies.Den's Biggest Win in 2019A huge amount of growth in LinkedIn.Golden NuggetsShorter, more direct content tends to get a lot of appreciation.Slow and steady, incremental growth over a long period of time is sustainable and lowers the risk of external forces potentially destroying your business.You have to be a real person on LinkedIn, because if you're not, the community will banish you.If you are clear on who you want to attract into your business, you're going to win big on LinkedIn.The difference between people who are successful and those who are not is their mindset.Unsuccessful people often think “what can I get out of this?”Successful people think “what can I give in order to succeed?”Charley shares two important things he sees in people who are successful and adds one observation about people who are unsuccessful.Never rest on your laurels.In 2020, offshore editing will be a smart move to cut costs on post-production aspects of a business but still with on par skills and results.Don't be caught off guard by thinking you're irreplaceable. Everybody is replaceable. And technology is doing a lot of work that a professional used to do.Den's mission in 2020 is to help video production company owners grow and scale but not at the expense of their health.“It's not how much you MAKE that counts, it's how much you KEEP that counts.”Video is getting bigger and bigger, and now is the time to get excited for the big wave that's coming—those who are prepared will reap the rewards of a very prosperous future. - CharleyBook Recommendations:Best Book for Den in 2019:Cadence: A Tale of Fast Business Growth by Pete WilliamsFor Motivation: Can't Hurt Me: Master Your Mind and Defy the Odds by David GogginsBest Business Book of All Time:The Road Less Stupid by Keith J. CunninghamThe 20 Mile March by Jim Collins Connect with Charley ValherWebsiteValher MediaYoutubeLinkedInTwitter Connect with Den LennieVideo Business AcceleratorLinkedIn Facebook Support the show (https://www.denlennie.com/free-training)
Find out how to hit your stride and turn your business profitability around Learn how to overcome business struggles to stay afloat finding your own cadence on your business journey Discover how simple it can be to transform your business profits through Pete's framework Resources/Links: Grab Pete's book: Cadence: A Tale of Fast Business Growth Summary Pete Williams is an entrepreneur, advisor, and marketer who Forbes recently called, 'one entrepreneur today that every marketer should be modeling', while Inc. describes him as, a savvy marketing strategist. He's the author of 2018's Business Book of the Year, Cadence. In this episode, Pete shares how his framework helps business owners find their cadence in their business journey, turning their business profitability to grow sustainably and effectively. Check out these episode highlights: 01:25 – Pete's ideal client: Businessowners selling information, marketing online, or even selling consulting services. 01:56 – Problem he helps solve: Giving business owners a path to follow when it comes to growing profit.. 03:16 – Typical symptoms that clients do before reaching out to Pete: They get bogged down with tactics really quickly, as opposed to what's the strategy. 04:07 – Common mistakes people make when trying to solve that problem: They focus too much on traffic. 06:07 – Pete's Valuable Free Action (VFA): Stop thinking of your leads as being one bucket. And ask yourself the question, what is the micro commitment people are making between becoming a suspect in your business and becoming a buyer? 07:49 – Pete's Valuable Free Resource (VFR): Cadence: A Tale of Fast Business Growth Tweetable Takeaways from this Episode: Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett: 0:09 Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis and I'm rocking it to you out of Yangon in Myanmar, proving you can be anywhere in the world and actually build a successful business. I'm joined today by Pete Williams. Pete, a very, very warm welcome. Pete Williams: 0:22 Thanks for having me, really appreciate it. Travis Bennett: 0:24 So where are you hanging out in the world today? Pete Williams: 0:26 I'm in not so sunny Melbourne at the moment. It's the start of spring here but it's been a bit overcast and crappy weather, but beautiful Melbourne. Pete Williams: 0:33 Good. Good. It's always good for a coffee, right? Pete Williams: 0:37 Absolutely. Coffee, food, and sport. That's the, it's the place to be for that. Travis Bennett: 0:40 Excellent. So, for those of you who don't know Pete. I'm going to do some really quick. He's an entrepreneur, an advisor, primarily a marketer and Forbes just called him one entrepreneur that every marketer should be modeling...
Find out how to hit your stride and turn your business profitability around Learn how to overcome business struggles to stay afloat finding your own cadence on your business journey Discover how simple it can be to transform your business profits through Pete's framework Resources/Links: Grab Pete's book: Cadence: A Tale of Fast Business Growth Summary Pete Williams is an entrepreneur, advisor, and marketer who Forbes recently called, 'one entrepreneur today that every marketer should be modeling', while Inc. describes him as, a savvy marketing strategist. He's the author of 2018's Business Book of the Year, Cadence. In this episode, Pete shares how his framework helps business owners find their cadence in their business journey, turning their business profitability to grow sustainably and effectively. Check out these episode highlights: 01:25 – Pete's ideal client: Businessowners selling information, marketing online, or even selling consulting services. 01:56 – Problem he helps solve: Giving business owners a path to follow when it comes to growing profit.. 03:16 – Typical symptoms that clients do before reaching out to Pete: They get bogged down with tactics really quickly, as opposed to what's the strategy. 04:07 – Common mistakes people make when trying to solve that problem: They focus too much on traffic. 06:07 – Pete's Valuable Free Action (VFA): Stop thinking of your leads as being one bucket. And ask yourself the question, what is the micro commitment people are making between becoming a suspect in your business and becoming a buyer? 07:49 – Pete's Valuable Free Resource (VFR): Cadence: A Tale of Fast Business Growth Tweetable Takeaways from this Episode: “Stop thinking of your leads as being one bucket. Ask yourself the question, what is the micro commitment people are making between becoming a suspect in your business and becoming a buyer.” -@preneurClick To Tweet Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett: 0:09 Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis and I'm rocking it to you out of Yangon in Myanmar, proving you can be anywhere in the world and actually build a successful business. I'm joined today by Pete Williams. Pete, a very, very warm welcome. Pete Williams: 0:22 Thanks for having me, really appreciate it. Travis Bennett: 0:24 So where are you hanging out in the world today? Pete Williams: 0:26 I'm in not so sunny Melbourne at the moment. It's the start of spring here but it's been a bit overcast and crappy weather, but beautiful Melbourne. Pete Williams: 0:33 Good. Good. It's always good for a coffee, right? Pete Williams: 0:37 Absolutely. Coffee, food, and sport. That's the, it's the place to be for that. Travis Bennett: 0:40 Excellent. So, for those of you who don't know Pete. I'm going to do some really quick. He's an entrepreneur, an advisor, primarily a marketer and Forbes just called him one entrepreneur that every marketer should be modeling. And Inc. describes him as a savvy marketing strategist. Just last year he wrote 2018's Business Book of the Year, Cadence. And Pete, it's just awesome that you've joined us on the show today. Pete Williams: 1:03 It'll be fun, let's do it.
Pete Williams, an entrepreneur, advisor, marketer, and author of the new book, Cadence: A Tale of Fast Business Growth, joins me on this episode.
Are you looking to double your profit? Wondering how to kickstart your business growth? Have you ever heard of the 7-levers of business? In this episode, Matt and Dan speak to Pete Williams, entrepreneur, advisor, and marketer. Pete shares how you can take massive action for your small business using his 7-levers of business growth. He is the co-founder of many businesses across varying industries from telecommunications services to e-commerce. He also runs Preneur Group, an advisory-consulting firm that guides business owners through the process of increasing profits, margins and other key indicators. Pete is often called “Australia’s Richard Branson” in media publications. Forbes recently wrote that he is, “one entrepreneur today that every marketer should be modelling”. Inc. describes him as, “a savvy marketing strategist.” Pete has won many accolades in the business arena. He was a Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence. You can connect with Pete through the following website and social media channels: Website: www.PeteWizliams.com.au, www.PreneurMarketing.com or www.CadenceBook.com LinkedIn: PreneurMarketing Twitter: @preneur Instagram: @preneur Facebook: @preneurmarketing You can get Pete’s book Cadence: A Tale of Fast Business Growth, here. You can get the worksheets 7 levers that Pete talked about, here. --- Remember to subscribe to the SPRH Podcast on iTunes or on the Podcast Addict App on Android. Rate the podcast, and share it with your friends, family, and colleagues! If you want to improve your sales and your business head over to www.sprhpodcast.com for our FREE Sales Summit! Conversations with six sales pros that can explode your business! You can find out more about how Dan can help you reduce anxiety issues at www.dancandell.com. Get Dan’s book, The Hypnotic Connection: How to Influence and Persuade Anyone, with a free copy of his motivational mixed tape, here. Looking for a speaker and workshops for your team? You can find details about Matt's programme, CarePackage, at www.breakthrough-champion.com.
In this episode, learn why Inc. and Forbes magazines identified Pete Williams as one of the top business minds and entrepreneurs today. His story is fascinating; at 21, he launched himself onto the national stage in a single afternoon. He shares both his victories and failures in building several businesses. Pete takes his years of experience and wisdom and has included it in his new book, Cadence: A Tale of Fast Business Growth. This is a fictional story on how to implement life and business principles. Pete explains his unique “7 Levers” approach to business and why anybody in business can benefit from these strategies. To get Pete’s book, or learn more about his company, go to www.preneurgroup.com. Thanks for listening. Please share this podcast, and leave positive comments via whatever platform you are using to tune in.
In this episode, learn why Inc. and Forbes magazines identified Pete Williams as one of the top business minds and entrepreneurs today. His story is fascinating; at 21, he launched himself onto the national stage in a single afternoon. He shares both his victories and failures in building several businesses. Pete takes his years of experience and wisdom and has included it in his new book, Cadence: A Tale of Fast Business Growth. This is a fictional story on how to implement life and business principles. Pete explains his unique “7 Levers” approach to business and why anybody in business can benefit from these strategies. To get Pete’s book, or learn more about his company, go to www.preneurgroup.com. Thanks for listening. Please share this podcast, and leave positive comments via whatever platform you are using to tune in.
The How of Business - How to start, run & grow a small business.
7 factors that drive profits in your small business with Pete Williams, an entrepreneur, adviser, marketer and the author of "Cadence - A Tale of Fast Business Growth". Pete shares his unique entrepreneurial journey - from Australia, to working for an athletic shoe retailer in South Florida, and back to Australia to begin his entrepreneurial career. We then chat about some of the key lessons to help small business owners grow their businesses, including focusing on 10% improvements in 7 key business areas. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Segment 1: John Jay McKey has helped some of the largest corporations in the world minimize risk and maximize results. He is the author of LEVERAGE THE FIELD FOR SUCCESS: Using Quantum Reality to Succeed in the Corporate World.Segment 2: Dan Blatt has over 50 years of experience in finance, law, media, and government and is the author of Understanding the Great Depression and Failures of Modern Economic Policy.Segment 3: Pete Williams is an entrepreneur, business advisor and marketer. He is the author of CADENCE: A Tale of Fast Business Growth.Segment 4: Louis Gudema works with companies from MIT, startups and small businesses to the Fortune 500, increase their revenue by focusing on the fastest, least expensive and most cost-effective programs to get more leads and sales. Segment 5: Barry Moltz shares how to get your business unstuck.Sponsored by Nextiva and Finagraph
This is episode 27 of Rising Tide Startups, where we interview the “Richard Branson” of Australia, PreneurMarketing CEO and author of Cadence – A Tale of Fast Business Growth, Pete Williams. Free Cadence audiobook download with advance purchase of hard cover – cadencebook.com/risingtide iTunes Episode Link – iTunes Youtube Episode Link – Youtube Leave feedback […] The post 27 – Pete Williams – Author of Cadence – A Tale of Fast Business Growth appeared first on Rising Tide Startups.
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body .audioplayer.skin-wave.playerid-28206842:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-28206842:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap28206842 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"28206842",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_5737_115",settings_ap28206842); }catch(err){ console.warn("cannot init player", err); } }); Entrepreneur Advisor and Marketer Pete Williams talks with Bill Ringle about how to add repeatable, understandable 10% wins in your business growth based on Cadence: A Tale of Fast Business Growth. Key points that you’ll learn from this interview: Pete Williams’ "7 Levers" approach to business growth How telling a story can make a dry business topic become infinitely more interesting. Why it’s important to step back and ask “What really drives profit in a business?” The reason why focusing on achieving 10% wins is more sustainable long term. Pete’s trusted tools for split testing [thrive_accordion_group title="Interview Insights"][thrive_accordion title="Click to Read the Show Notes" no="1/1" default="no"] 1:53 Pete describes the impact business greats Richard Branson and Bill Gates had on his young entrepreneurial mind. 3:55 What Pete’s early retail jobs taught him about running a business. 5:36 “I’m a really big believer in stories.” 7:30 Summary of the relationship of JJ the bike store owner and Charlie the mentor featured in Pete’s book Cadence. 8:43 Why so many business owners deal with the “little feeling of overwhelm.” 9:02 “Most people don’t realize the need for that skill set before it’s too late.” 10:23 “What really drives profit in a business?” 11:15 “You don’t have to double your leads or double your traffic to get a 2x profit. You can [instead] increase 7 areas by 10%” 13:53 The impact of small wins. 14:57 The 7 Levers approach to business growth. 16:30 “All you need to do is increase each of those [levers] by 10%.” 17:49 “There’s only 7 things that grow profit, and only 7 things you have to manage, and measure.” 18:51 Tools you can buy to help manage and measure these levers. 20:14 Why you shouldn’t overcomplicate managing these levers. 20:37 “One of the reasons people think it’s scary is because they don’t want to look at the numbers in two months time and see minimal growth.” 21:31 “Small wins are what you need.” 25:25 Why you should engage your whole team to work on increasing the levers together. 26:41 Pete’s trusted split testing tools. 29.51 You shouldn’t change tools that are working just because you’re bored with it. 30:45 The Lightning Round! [/thrive_accordion][/thrive_accordion_group] Expert Bio Pete Williams is an entrepreneur, advisor, and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modeling,” while Inc. describes him as, “a savvy marketing strategist.” A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient,