Podcast appearances and mentions of Jesse Green

Meg traces the link between the murder of Johnny Pius and the Long Island Serial Killer. Jessica revels in the artistry of savage theater reviews and the unlikely phenomenon of UES ska.Please check out our website, follow us on Instagram, on Facebook, and...WRITE US A REVIEW HEREWe'd LOVE to hear from you! Let us know if you have any ideas for stories HEREThank you for listening!Love,Meg and Jessica

Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love.  In this episode of The Savvy Dentist Podcast, Dr. Jesse Green sits down with Joseph Michelli, renowned customer experience expert and author of Driven to Delight. Together, they explore how world-class organisations, including Zappos, Mercedes-Benz, Starbucks, and others, create exceptional customer experiences … and how, as dentists we can apply the same principles to build our own practices. If you want to create a business that is really valuable, then you'll want to create a Customer-Centric Practice. You want repeatable, sustainable earnings, and that's what allows you to create enterprise value. So understanding what creates a wonderful experience, how to systemise it, how to hire for it, how to build the culture is what Jesse and discuss. What You'll Learn in This Episode: ✅ The key principles behind a customer-first mindset and how they apply to dentistry ✅ How to build systems that deliver a consistently excellent patient experience ✅ The role of leadership in creating a culture of delight and trust ✅ Lessons from Mercedes-Benz and other top brands on service excellence ✅ How emotional connections impact business growth and profitability [04:08] - The psychology of the customer-experience and how to use it to your advantage. [07:06] - Hire for culture … hire for a customer service mindset. [13:41] - People want to be recognised. They want to feel important. They want to be appreciated. They want to be heard. And, and that doesn't take a lot if you have a customer relationship management database. [20:54] - How to be a human. No … seriously … great customer service #101. [23:21] - The great customer-service-oriented BIG businesses have sensational leadership. How you can duplicate and model them in your practice. [32:57] - Where does our service culture fit into enterprise value? [34:43] - Can dentistry be a ‘subscription' business?

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green dives deep into the strategies and mindset shifts required to build a thriving dental empire. If you're feeling stuck in the day-to-day grind, this episode is packed with actionable insights to help you scale your practice, achieve financial freedom, and create a business that supports the life you truly want. What You'll Learn in This Episode: ✅ The key mindset shifts required to transition from clinician to business owner ✅ The critical systems every dental empire needs to scale efficiently ✅ The financial strategies that allow you to build wealth and step away from daily chairside work ✅ How to structure your business so it runs smoothly—even when you're not there Dr. Jesse Green is a leading dental entrepreneur, speaker, and business coach who helps dentists create profitable, scalable, and enjoyable practices. As the founder of Savvy Dentist, Jesse shares proven strategies to help dentists take control of their time, finances, and business success. Resources and Links:

**Jim Hughes & The Disco Direction Show Replay On traxfm.org. This Month Jim Featured The Mighty Disco Chart Year From 1976. Featuring Capitol Disco, Brown Sugar, Dr Buzzard's Original Savannah Band, Johnny Guitar Watson, Jesse Green, The Trammps, Fatback Band, Boney M, Donna Summer, Stevie Wonder, Diana Ross, The Jacksons, Carol Dougles, Earth Wind & Fire & More. #originalpirates #danceclassics #70smusic #80smusic #disco #RetroCharts #boogie Catch Jim Hughes The First Tuesday Of Every Month From 9PM UK Time Listen Live Here Via The Trax FM Player: chat.traxfm.org/player/index.html Mixcloud LIVE :mixcloud.com/live/traxfm Free Trax FM Android App: play.google.com/store/apps/det...mradio.ba.a6bcb The Trax FM Facebook Page : https://www.facebook.com/profile.php?id=100092342916738 Trax FM Live On Hear This: hearthis.at/k8bdngt4/live Tunerr: tunerr.co/radio/Trax-FM Radio Garden: Trax FM Link: http://radio.garden/listen/trax-fm/IEnsCj55 OnLine Radio Box: onlineradiobox.com/uk/trax/?cs...cs=uk.traxRadio Radio Deck: radiodeck.com/radio/5a09e2de87...7e3370db06d44dc Radio.Net: traxfmlondon.radio.net Stream Radio : streema.com/radios/Trax_FM..The_Originals Live Online Radio: liveonlineradio.net/english/tr...ax-fm-103-3.htm**

District 24 Senator Jesse Green joins us for part one of our two part series for a legislative update.

Welcome to The Savvy Dentist Podcast with Dr. Jesse Green ... the show where great dentistry meets great business. Jesse helps you navigate the journey of building a thriving dental practice that supports your lifestyle, your team, and your long-term success.  In this episode, we're diving into the 9 Essential Business Lessons for Dentists ... powerful strategies inspired by the insights of legendary business minds like Tony Robbins, Keith Cunningham, and other thought leaders. These are the principles that separate struggling practice owners from those who scale with confidence. We'll be exploring the mindset shifts, financial frameworks, and leadership strategies that turn a dental practice into a well-oiled business machine ... one that doesn't just survive, but thrives. So, whether you're just starting out or looking to take your practice to the next level, get ready to sharpen your business acumen, challenge the status quo, and take actionable steps toward a more profitable, stress-free practice.  If you've ever wondered how to create a practice that runs smoothly, grows sustainably, and allows you to enjoy more freedom, you're in the right place.

Iowa District 24 Senator Jesse Green gives us a legislative update.

**Kev White & The #White #House #Show Replay On www.traxfm.org. This Week Kev Gave Us Boogie, Dance & Pop Classics, (& Tunes You Have Not Heard In Years) From Sugar Minott, Spadau Ballet, New Order, New Musik, Human League, Eurythmics, Supertramp, T.Rex, Melba Moore, Deep Purple, Jesse Green, Joe Tax & More #originalpirates #danceclassics #70smusic #80smusic #party #boogie #disco Catch Kev White's The White House Show Every Thursday From 7PM UK Time The Station: traxfm.org Listen Live Here Via The Trax FM Player: chat.traxfm.org/player/index.html Mixcloud LIVE :mixcloud.com/live/traxfm Free Trax FM Android App: play.google.com/store/apps/det...mradio.ba.a6bcb The Trax FM Facebook Page : https://www.facebook.com/profile.php?id=100092342916738 Trax FM Live On Hear This: hearthis.at/k8bdngt4/live Tunerr: tunerr.co/radio/Trax-FM Radio Garden: Trax FM Link: http://radio.garden/listen/trax-fm/IEnsCj55 OnLine Radio Box: onlineradiobox.com/uk/trax/?cs...cs=uk.traxRadio Radio Deck: radiodeck.com/radio/5a09e2de87...7e3370db06d44dc Radio.Net: traxfmlondon.radio.net Stream Radio : streema.com/radios/Trax_FM..The_Originals Live Online Radio: liveonlineradio.net/english/tr...ax-fm-103-3.htm**

Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love.  In this fascinating episode of The Savvy Dentist Podcast, Dr. Jesse Green speaks with Peter Baines, a world-renowned forensic scientist, leadership expert, and crisis management specialist. Drawing from his extensive experience in homicide investigations and disaster response, Peter reveals the surprising parallels between forensic science and running a successful dental practice. From decision-making under pressure to analysing data for better outcomes, Peter shares how the principles of forensic investigation—attention to detail, critical thinking, and strategic leadership—can be applied to building a resilient and thriving dental business. He also explores the importance of teamwork, communication, and ethical leadership in both high-stakes crime scenes and the dental industry. This episode is packed with unique insights that will challenge the way you think about leadership, problem-solving, and business success.

Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love.  In this episode Dr. Jesse Green explains how your business can become a referral powerhouse.  Word of mouth referrals are a great source of patients because we know the patients that come in through word of mouth referrals are typically more 'sold' on the practice, more likely to accept treatment. They're often high quality patients and quite simply, just nice people.  If you're going to use referral (or internal) marketing as a strategy to grow your business, you've got to be on the front foot, you've got to be very active with it, you've got to be able to drive it and do the right things consistently and well over a period of time, and you'll see those results grow. What can happen with referral marketing is you can take one person (one new patient) that you get through referral marketing, and turn them into two, and take those two and turn them into four, and take those four and turn them into eight, and take those eight and turn them into 16 ... and so on. So let's talk about the nine key ideas, nine key strategies on how to become a referral business leader.

Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love.  In this episode Dr. Jesse Green sits down with leadership and communication expert Shane Hatton to explore the power of organisational culture in building high-performing teams. Shane is an Australian living in London. He's a global speaker on the topic of culture and leadership. He's an author and also a researcher … Everything he talks about is based on research. So it's based on facts. Shane shares valuable insights on how we as leaders of our dental practices can shape culture intentionally, foster alignment within our tight teams, and create an environment where our people thrive. Shane delves into the role of storytelling, communication, and clarity in strengthening workplace culture and ensuring long-term success. Whether you're a business owner, team leader, or practice manager, this conversation is packed with practical strategies to help you cultivate a culture that drives engagement, productivity, and retention. If you create productivity … you create profitability. Tune in for an insightful discussion on leadership, team dynamics, and the mindset shifts needed to build a strong, values-driven organisation. [06:01] - Defining Culture … the good, the bad, and the toxic. [11:25] - Understanding exactly where your business culture sits today is imperative. [15:13] - What to do if you feel you don't fit within your culture … but you own the business! [18:32] - Is it a problem to solve … or a tension to manage? [23:24] - How to manage everyone's expectations and set your culture to fantastic growth. [31:12] - The 'Netflix Culture Deck' is not for everybody … nor will your culture be for everyone. The not-negotiables of culture setting. [33:21] - How to measure your team's engagement. [36:19] -  One of the worst things for your culture is to overlook bad behavior.

Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love.  Whether you're looking to master the art of leadership, grow your practice sustainably, or find balance and fulfillment, you're in the right place. Each episode is designed to deliver practical strategies and inspiring ideas to help you thrive both professionally and personally. In this episode of the Savvy Dentist Podcast, Dr. Jesse Green is joined by Eric Jorgenson, the author of the groundbreaking book The Almanack of Naval Ravikant: A Guide to Wealth and Happiness. This modern classic distills the wisdom of Naval Ravikant—a Silicon Valley entrepreneur, philosopher, and investor—into actionable principles for creating both financial success and personal well-being. Eric's unique talent lies in his ability to break down complex ideas into relatable, actionable insights that help people design lives of purpose, freedom, and joy.  Beyond his work as an author, Eric is a startup operator and seasoned curator of wisdom, always focused on empowering others to think bigger and live better. In this episode, Eric will share key lessons from his book and unpack how dentists can apply these timeless principles to their practices and lives. From leverage and compounding to aligning your work with your values, Eric's insights will challenge the way you think about success, growth, and happiness. Get ready for a thought-provoking conversation that could change how you approach not only your business but also your personal journey in 2025.  [07:01] - The parallels between Warren Buffet, Charlie Munger and Naval Ravikant and why Eric felt compelled to write a book on the topic. [12:41] - Happiness as a process can be a much more achievable outcome for all of us. Try it! [16:07] - Speaking in 140 characters … how Naval Ravikant learnt to speak the Twitter (X) language to the world. [29:35] - The future of the world according to Eric Jorgenson. The technologies he feels will change the world in the long-term. [34:34] - How many lead bullets can you fire, or should you be looking for the ‘silver bullet'?

District 24 Senator Jesse Green provides a legislative update.

Just Imagine "If Disney Ran Your Business, What Would It Look Like?" Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, the show where great dentistry meets savvy business! Whether you're a dentist, practice owner, or someone passionate about personal and professional growth, this is the podcast where you'll discover strategies, tools, and insights to take your business to the next level while finding more balance, freedom, and fulfillment in your life. Today, we're thrilled to welcome John Formica, also known as The "Ex-Disney Guy". With over 25 years of leadership experience, including a distinguished tenure as a top executive with Disney. John has become one of the most sought-after speakers and consultants in customer experience and service excellence.  During his time at Disney, John played a pivotal role in shaping the "Disney Way" of creating magical experiences for guests, and he now helps organisations around the world achieve extraordinary customer service, brand loyalty, and team engagement. His ability to transform businesses into "magic kingdoms" is truly inspiring and practical for any industry—including dentistry. In this episode, John will share the secrets behind Disney's world-renowned customer service and how you can apply those same principles to elevate your dental practice. From building a culture of excellence to delivering experiences that keep patients coming back, John's insights will empower you to stand out in a competitive market. So, grab a notebook and get ready for an engaging conversation that will help you create your own "magic" in your practice.  Let's dive in! [06:16] - The DNA of Disney Org can be used to build your dental practice culture. [11:08] - Mission Statement vs. Vision Statement. Understand when and how to use them effectively in your business. [18:47] - Empower your team to provide exceptional customer service, just like Disney … John describes exactly what to do. [28:42] - Walt Disney Imagineering Research & Development, commonly referred to as Imagineering, is the research and development arm of The Walt Disney Company. John explains how you can utilise the same philosophy within your own dental business. This is powerful! [36:39] - Great examples of exceptional customer service to inspire you to be creative and implement within your business. [44:15] - How to turn a mundane experience like waiting for an appointment ... into a wow factor for your patients.

Welcome to another episode of The Savvy Dentist podcast with Dr. Jesse Green. In this episode we are honored to welcome Jay Pottenger from EQ Minds, a renowned speaker and thought leader in the field of mental health, emotional intelligence, and workplace well-being. Jay has made it his mission to empower professionals with the tools they need to thrive in both their personal and professional lives. With a deep understanding of the unique pressures faced by business owners and dental professionals, Jay brings practical strategies to help you enhance your focus, manage stress, and cultivate resilience in an ever-demanding world. As an ex-athlete turned corporate leader turned entrepreneur with one of Australia's leading mindfulness and mental health companies, EQ Minds, Jay's approach to wellbeing is refreshingly straightforward and backed by real-world experience and science. He will transform the way your team thinks, focuses and performs. In this episode, Jay will dive into the core principles of emotional intelligence and how mastering them can revolutionise the way you lead your practice and engage with your team. Drawing from his extensive work at EQ Minds, he'll share actionable insights into building a positive workplace culture, fostering effective communication, and maintaining peak mental performance. Whether it's managing high-pressure situations or striking a balance between work and life, Jay's expertise will help you navigate these challenges with clarity and confidence. So, if you're ready to take control of your mindset, optimise your energy, and build a thriving dental practice, this is the episode for you. Jay's passion for creating healthier, happier workplaces is infectious, and his practical advice is sure to resonate with professionals at all stages of their careers.  [02:31] - From professional athlete … to peak performance coach. [11:23] - The pace of change continues to get greater and greater. Jay's tip is for us to lean into change. [15:05] -  Habits are everything when it comes to our performance, because when we get stressed, we always fall back to our habits. But if you have really solid, good habits in place, they'll create a great fundamental foundational base that you can use to fall back on and make sure that you're pushing forward in the right direction. [28:09] - The intentional use of our attention. Why mindfulness is the most powerful tool in a business owner's toolbox. [34:22] - The path from gratitude, to stress reduction.

Welcome to another episode of The Savvy Dentist podcast with Dr. Jesse Green. We are thrilled to introduce Deborah Cooper, a dynamic thought leader and business strategist who has dedicated her career to helping professionals like you break through barriers and achieve extraordinary results in life … and in your dental practice.  With a wealth of experience in leadership development, team optimisation, and innovative problem-solving, DebZ has become a trusted advisor to many seeking to elevate their careers and practices. Deborah specialises in taking uninspired and underperforming teams through a process which transforms how teams communicate, and ultimately profits, with productivity dramatically increasing. In this episode, Deborah will help you get unstuck in your life and hit new levels of growth, new levels of happiness, new levels of fulfillment in your business and indeed your life. Her expertise and practical advice will inspire you to not only achieve your goals but to exceed them, creating a practice that thrives in every sense. So, get ready to dive into a conversation packed with actionable takeaways, real-world examples, and a fresh gratitude-filled perspective on what it takes to reach the next level.  [07:01] - Everything changed for Deb when she discovered that she had two personalities, one that she would put on for other people … and one that she had for herself. [11:01] - Why is Deb the only Stressologist in the world? [16:26] - How to control your stress levels on a daily basis. [18:45] - How to discover YOUR ‘Glitter-Time'. [26:59] - Get clear on the difference between Emotional Regulation, and emotional suppression. [29:35] - How and why to make decisions and take action from your heart.

Iowa District 24 Senator Jesse Green (R-Boone) gives us a preview of the 2025 Iowa Legislative Session.

We discuss with House Representative for District 23 Ray Sorensen and Senator for District 24 Jesse Green.

Jesse Green - Director, Performance & Sport Science for the Pittsburgh Penguins - joins us for the 78th episode of MTN. On today's episode of the podcast we dive into a conversation centered around the countermovement jump and force plate usage. This was a niche conversation where we got to go an inch wide and a mile deep. Probably the most enjoyable version of any conversation we are able to have on the pod. Make sure to follow Jesse on IG @j_p_green and X @Jessepgreen Find us on social media @mtn_perform and check back each Wednesday for a new episode Big Thanks to our sponsor Lumin Sports: Lumin continues to change the game within the AMS realm and recently launched their new strength builder platform. Head on over to luminsports.com - and mention Move the Needle at Check out to receive 20% off your first full year. & a huge Thank You to our sponsor, Hawkin Dynamics:Hawkin is the world leader in force measuring, and continues to put forth the tools for high-performance practitioners to be exactly that, high performers. If you haven't yet checked out Hawkins - head over to their website at: https://www.hawkindynamics.com/ and check out everything they have to offer Make sure to check out our sponsor, Samson Equipment: Samson is a leader in manufacturing elite weight room equipment (and have been for nearly 50 years). Founded by Dave and Linda Schroeder, Samson is weight room equipment made by coaches for coaches. Check them out at samsonequipment.com for more information Shoutout to our sponsor, 1080 Motion. The 1080 Sprint is the single best piece of training equipment in the world & has continually changed the game for training speed, strength, and power. Go to 1080motion.com to learn more.

We trust that you are enjoying our Savvy Dentist Podcast Summer Series. Our Savvy team have been sifting through the episode archives and have selected snippets from a variety of episodes, and we're combining them to form one episode around a particular theme. The theme for this episode is Developing a Winning Mindset. Mindset is critical as the inner game, the mental game is really where the game of business is won and lost. We can have all the external factors in our favor, but if our inner game, our mental game is not up to speed, things can fall in aheap! In this episode of The Savvy Dentist Podcast Dr. Jesse Green is joined by a bunch of absolute legends who share their insights and their experiences around developing winning mindsets. From the chief psychologist for the Australian Olympic team, to Dr. Jenny Brockis, to high performance author and coach Dr. John Demartini about living an inspired life. We're going to be talking about resilience with shark attack survivors and overcoming adversity with Robert Owens, who's a pararescueman, which is the equivalent of the Navy SEALs in the US Air Force. All of these guests share their insights and their experiences about how to become unstoppable.  How to become anti-fragile, because the one thing that we know in life is that nothing is certain. There will always be setbacks, there will always be adversity. Very rarely does life go in a straight line. Very rarely is it always smooth sailing. So we've got to have a really sharp innergame to be able to cope with and to focus on the things that matter and to be able to deal with the things that crop up from time to time and to keep moving forward no matter what. [02:40] - High Performance Lessons from the Chief Olympic Psychologist – Graham Winter (episode #445) [09:57] - The Thriving Mind with Dr Jenny Brockis (episode #304) [16:45] - Living an Inspired Life – Dr John Demartini (episode #263) [22:56] - Shark Attack Survivor's Guide to Business Resilience - Brett Connellan (episode #434) [29:17] -  How To Be Unstoppable – Robert Owens (episode #406)

Welcome to another episode of The Savvy Dentist Podcast with Dr. Jesse Green, where we explore groundbreaking ideas and the brilliant minds behind them.  Today, we're excited to introduce Lynne Schinella, an accomplished speaker, author, and creator of the Fruit Personality Profiling System—a unique and insightful approach to understanding human behavior and enhancing communication. Lynne's innovative system uses fruits as metaphors to represent different personality types, making it accessible, relatable, and fun for individuals and teams alike. With decades of experience in training and development, Lynne has worked with organisations around the globe to help people navigate the complexities of workplace dynamics and interpersonal relationships. Her Fruit Personality Profiling System identifies four distinct "fruit" types—Apples, Mangoes, Limes, and Bananas—each with their own strengths, challenges, and ways of interacting with others. By decoding these traits, Lynne empowers individuals to better understand themselves and those around them, fostering collaboration and mutual respect in personal and professional settings. Author of Bite Me! And Other Do's and Don'ts of Dealing with our Differences, Lynne pens a regular blog series, and hosts two podcasts Fruitful Conversations and Fruitful Pairs. Lynne's second book is Pick Me! Loving and Living with People You Just Don't Get. In today's episode, we'll explore the story behind Lynne's creation of the Fruit Personality Profiling System and dive into how this tool can transform the way we connect and communicate. We'll also hear firsthand insights from Lynne about what makes each "fruit" type tick, how to leverage your personality traits for success in your dental practice, and why embracing diversity is key to thriving in today's world.  When we have more respect and understanding for each other's differences in every way, we can connect more effectively as human beings. We have less stress. We get more done. The world is a kinder place. Get ready to discover a fresh perspective on personality profiling and a practical tool that could change the way you interact with others—let's get started! [04:05] - How you become a 'Fruit Chick'. [10:52] - Utilising Lynne's Fruit Profiling will allow you to understand your people better, they'll be more productive, and at the end of the day you'll get to go home on time. [14:47] - An overview of the Fruit Profile characteristics. [24:33] - What types of people make up a dental practice business. [30:04] - How to deal with different people in your team.

Welcome to another empowering episode of The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the lives, stories, and strategies of remarkable individuals making an impact in the world. Today, we're thrilled to be joined by none other than Diane Demetre—an award-winning author, sought-after motivational speaker, and a true advocate for living a bold and purpose-driven life.  With her magnetic energy and transformative insights, Diane has inspired countless people worldwide to overcome obstacles, unlock their potential, and achieve extraordinary success. A cross between a savvy business leader, behavioural scientist and energy psychologist, Diane possesses the rare ability of taking complex information and delivering it in easy-to-understand way with an infectious joy for life. Diane's journey is as dynamic as her message. From her early career in the performing arts to becoming a respected entrepreneur and thought leader, she has consistently embraced change and fearlessly pursued her passions.  In today's episode, we'll dive deep into Diane's personal story, uncover the key principles behind her motivational philosophy, and hear about the life-changing moments that shaped her into the powerhouse she is today.  Whether you're looking for actionable advice to take your career to the next level, inspiration to overcome challenges, or simply a spark to reignite your dreams, Diane's message is sure to leave you feeling uplifted and ready to take on the world. Let's get started! [05:12] - Diane was the first public #metoo case in Australia when she refused her producer's sexual advances, and he sacked her for apparently being too fat. Though there were no grounds for her dismissal, there were no laws to protect her back then, and she lost everything. She had no money, no job, no future. [12:13] - The moment when Diane heard a voice inside, say, “Dare more.” This changed the trajectory of her life and she launched into a conscious journey to reclaim her power, passion, and purpose. [22:18] - What are the differences between the various generational trends. From Baby Boomers … to Millennials … to Gen X's and Z's, and what can we all learn from one another? [40:28] - What we can do as small business leaders to help our organisations better communicate and understand each generational divide. [48:17] - How and why to be a ‘BOLD' thinker.

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by fellow dentist from the U.K Dr. Rupert Neville, who, along with his wife Alannah, own dental practices in the south of England. Rupert is a long term client of Savvy Dentist, and has a really great perspective, not just about business, but about life. Rupert is a deeply reflective human being and very courageous in the way he goes about life. Rupert shines a light on a pathway for dental practice owners that might be going through challenges to help them come out the other side. And of course, the pathway is not always beautifully laid out. Rupert has had to deal with his share of challenges along the way, as you'll hear in this podcast, and the way he's overcome them has been magnificent.  Rupert qualified from Newcastle University (U.K) in 2006 and started working at the Lodge Dental Surgery in 2007. He bought the practice with his wife Alannah in 2011. He has recently become a validation supervisor (trainer) for dentists.  Away from dentistry Rupert is a keen sportsman and played rugby for Newcastle Falcons between 2000-2006 .  He now enjoys coaching. [03:31] - A valuable lesson in resilience for every parent. [07:17] - The power of sports in helping us be better dental practitioners and ‘bounce back'. [14:51] - The importance of finding good role models and mentors. [18:04] Spending your day ‘running and gunning' is exhausting. Dr. Rupert Neville offers a healthier and more efficient alternative. [21:10] - The importance (and team power) of you being vulnerable can never be understated.  [23:53] - COVID from a UK perspective. What it was like working in a dental business in the UK during the pandemic. [30:48] - Rupert explains how he built his powerful team, and what he does to lead and empower them. [36:48] - Taking over an established practice … verse … starting a practice. Compare the pair! [43:51] - Being a leader means you must have a passion and strong vision for the future of your practice, and the team. It also means you must make tough decisions at times. For Dr. Neville, removing his practice from the UK DEMPLAN system after 30 years meant losing long term patients, for the long term sustainability and profitability of the business.

In dentistry, we are always working with precision and control over a patient's situation. Having acute attention-to-detail creates a perfectionist tendency in us all, and this trait is critical to achieving great clinical outcomes. Now, in a clinical setting this makes so much sense. But in a business and operational sense and a broader life perspective, it can be a real financial and cultural ‘handbrake'. Your ability to grow and scale your practice is inversely proportional to YOUR desire for control. In other words, if you desire control too much, it slows you down in your business growth, and your ability to create time for yourself and to create the results you're seeking. In this episode of The Savvy Dentist Podcast we pose the question, on a scale of one to ten, how strong is your desire for control in your business and your life? Dr. Jesse Green walks you through a very truthful and personal journey that will have you thinking differently within the next 19 minutes and 47 seconds. Press play.

Professor Ramesh Balasubramaniam graduated with a BDSc from the University of Western Australia in 2000 and subsequently practiced general dentistry.  In 2006, he completed a certificate and Master of Science degree in Orofacial Pain at the University of Kentucky. While at the University of Kentucky, Ramesh also underwent training in the field of Dental Sleep Medicine.  Ramesh is a Diplomate of the American Board of Orofacial Pain. In addition, Ramesh completed specialist training in Oral Medicine as well as a Fellowship in Interdisciplinary Geriatrics at the University of Pennsylvania in 2008.  13500+ Patients Treated Author and editor of 2 books 60+ Published Articles 13+ years of teaching experience Ramesh has an appointment as a Clinical Associate Professor at the School of Dentistry of the University of Western Australia and is actively involved in teaching and research.  He is president-elect of the Oral Medicine Academy of Australasia.  He also has public appointments at the Oral Health Centre of Western Australia and Princess Margaret Hospital for Children.  His Oral Medicine Specialist practice focuses on Orofacial Pain, Oral Diseases and Disorders, and Dental Sleep Medicine. In this episode of The Savvy Dentist Podcast, Dr. Jesse Green and Professor  Ramesh Balasubramaniam discuss the three big facets of his professional life. His academic life, his dental practice life, and his expanding commercial business product called Periogold.  Ramesh is driven to impact the world, he's driven to improve people's lives, and in this discussion you will hear the passion that drives him to juggle and balance the busy ecosystem of his personal and business life. [02:28] - Ramesh accidentally fell into a dental career … and has never looked back. [10:06] - The early years after graduation allowed Ramesh to get a clear understanding of the direction he wanted to take his dentistry career. [16:26] - The juggle of work commitments is ‘real'... how does Ramesh handle the incredible workload and day-to-day push-and-pull of life and business? [21:09] - The concept of PerioGold and how Ramesh and his team bought it to market. [34:28] - If you are contemplating a career in Academia, or have a product or business concept of your own, Ramesh explains how to juggle your practice and family life and create the space necessary to bring your ambitions to fruition.

People achieve more than others for several reasons, with mindset and perseverance being key factors. Those with a "growth mindset," believe that talents and intelligence can be developed through effort and learning. This mindset encourages individuals to embrace challenges, persist in the face of setbacks, and continually strive for improvement. People with a fixed mindset, on the other hand, may avoid challenges or give up easily, thinking their abilities are limited. Additionally, high achievers often set clear goals and maintain a strong sense of purpose, which helps them stay focused and motivated. They're willing to make sacrifices, learn from failure, and adjust their strategies to keep moving forward. Another important element is the support systems and opportunities available to them. Successful individuals often have access to resources such as mentors, education, and networks that help them develop their skills and open doors to new opportunities. However, it's not just about what people are given—it's about how they leverage these opportunities. Time management, discipline, and the ability to delay gratification also play significant roles in achievement.  Moreover, individuals who surround themselves with positive influences and foster resilience are better equipped to overcome challenges, further propelling them toward success.  Ultimately, a combination of mindset, effort, opportunity, and resilience determines why some people achieve more than others. Welcome to The Savvy Dentist Podcast, the show where great dentistry meets savvy business! Join Dr. Jesse Green as we explore the strategies and insights that drive the most successful practices. Dr. Jesse Green has been coaching dentists for over a decade helping them grow and scale their business. The most commonly asked question is, “What is it that separates the people that achieve great results for their practice compared to those that achieve mediocre results”? In this short episode of the Savvy Dentist Podcast Dr Jesse explains what he feels you can do immediately to move to the path of achievement and success.

Now imagine you're a police officer going to work and you're part of an elite law enforcement team that deals with all sorts of nasty things. You're going into a situation and it changes rapidly, things turn for the worse, resulting in you lying on the ground with severed arteries, shrapnel wounds, bullet wounds and you're fighting for your life. On this particular day you get shot 14 times within 5 seconds.  Welcome to The Savvy Dentist Podcast, the show where great dentistry meets savvy business! Join Dr. Jesse Green as we explore the strategies and insights that drive the most successful practices. Derrick McManus is an inspiring leadership coach and former South Australian police officer who is renowned for his remarkable story of survival and resilience.  In 1994, while serving as a Special Tasks and Rescue (STAR) Group officer, Derrick was shot 14 times during a high-risk operation. The intense ordeal, which included critical injuries and hours without medical assistance, became a defining moment in his life.  Despite the trauma, Derrick's mental and emotional strength carried him through, allowing him not only to recover but to thrive. His recovery and subsequent return to policing stand as a testament to the power of human resilience, mindset, and the capacity to overcome extreme adversity. Today, Derrick channels his experience into leadership coaching, where he focuses on building resilience, mental toughness, and effective decision-making under pressure. He emphasises the importance of what he calls "Sustainable Peak Performance," teaching others how to maintain their performance and well-being even in the face of extreme challenges.  In this episode of The Savvy Dentist Podcast, Derrick shares his story using his unique insights to empower you to face your own obstacles with courage and confidence. His work as a coach and motivational speaker is underpinned by the principles of accountability, preparation, and the belief that with the right mindset, anyone can overcome the odds. [3:16] - How to become a Special Tasks and Rescue (STAR) elite officer. [4:53] - The first brush with death. “I wasn't risk taking … I was risk managing”. [6:43] - How to maintain control of your emotions in everyday high-stress situations. [12:31] - May 1994. Derrick explains how the day he was shot 14 times in 5 seconds turned so rapidly. [17:23] - The power of open, honest, compassionate and confronting conversations. [27:46] - How to summon your ‘inner mongrel' and get things done. [41:03] - The difference between Resilience … and Durability. [47:14] - Strategies to give you the edge in your life and business. [50:55] - Does Derrick McManus forgive the perpetrator who shot him 14 times?

What life lessons have you learned throughout your life, that you would consider you ‘know for sure'? Welcome to The Savvy Dentist Podcast, the show where great dentistry meets savvy business! Join Dr. Jesse Green as we explore the strategies and insights that drive the most successful practices. In this episode Dr. Jesse Green dissects a book by Oprah Winfrey that he has recently read, What I know for sure ~ Oprah Winfrey. What I Know For Sure by Oprah Winfrey is a collection of reflections and life lessons that the iconic talk show host and media mogul has gathered over the years. The book is divided into sections, each focusing on core themes like joy, resilience, gratitude, and connection. Oprah shares personal stories and insights about overcoming hardships, finding purpose, and living with intention. Throughout the book, she emphasises the importance of self-awareness, embracing life's challenges, and practising gratitude.  You live your life, and along the way you learn and craft your beliefs from many different inputs and experiences, and while your core thinking can remain pretty solid as you get older (and wiser) … at some point it's a good feeling to look back and expand on some old truths that you have learned. Dr Jesse Green discusses the top 5 things he ‘knows for sure'. You might just resonate with one, or all of these, so press play, and have a pen or pencil at the ready to take stock of your life to date, and take note.

Welcome to The Savvy Dentist Podcast, the show where great dentistry meets savvy business! Join Dr. Jesse Green as we explore the strategies and insights that drive the most successful practices. Now if there is one word in dentistry that gets people sweating, it's the word ‘sales'.  Sometimes the term ‘sales' can have a negative connotation. Sales is helping people achieve better outcomes, whether it's in healthcare or otherwise, it's about understanding your patient or your customer and helping them with a solution. In dentistry, we use other words like ‘case acceptance' or ‘case presentation' in an effort to not use the word ‘sales'. However, if it walks like a duck, if it talks like a duck ... then let's just call it a duck!   In today's episode, Dr. Jesse Green is joined by Abby White who specialises in high performance sales and charting the future of sales and AI in the dental industry.  Most people agree that Abbie White is a mover and shaker and one of Australia's most dynamic sales experts. Abbie's superpower is being the marriage counsellor for sales AND marketing, in order to deliver an astronomical ROI. Leveraging this superpower, she brings together revenue generating teams to achieve in excess of 2000% + ROI on lead generation campaigns for leading Tier 1 global corporations. Abbie has 17 years of sales experience in the trenches working with leading companies. Now, she's the founder of Sales Redefined, which is a B2B company, which helps dental practices grow and scale your ‘sales'. [3:30] - Let's redefine the word and meaning of ‘Sales'. [6:22] - Giving your patient ‘options' for treatment, and not giving your professional opinion can be costing you sales. [8:38] - How to build your confidence to ensure you utilise your authentic sales skills. [9:54] - Is your Marketing helping your Sales? SMARKETING is the new dental business term. Statistically only 8% of businesses have a strong alignment between their sales and marketing and those that do generate 209% more revenue! [14:36] - The $money$ is in the follow up! [17:29] - The value of your relationship with your patient and the direct correlation to your ability to sell to them authentically. [20:44] - Is there anything else I can do for you? I've got time! Why these could be the most profitable set of words you hear this century. [27:18] - How we can use A.I in our businesses immediately. (and why if you do not embrace A.I, you might be missing out on revenue)

One of the things about life and business is there are always going to be setbacks and adversity. Our lives will be full of challenges and things to overcome. And the degree to which we experience success in business, and indeed life, is related to our ability to overcome these obstacles, these hurdles, these setbacks. And if we don't already have this skill set, we've got to develop that skill set and build resilience into the way we approach life.  In today's episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Rodney Cottam. Rocket Rod Cottam has resilience in spades. Rodney is an ex-military man of the 3rd Battalion, Royal Australian Regiment who loves to run — and whose love of running has helped him overcome some pretty major challenges.  In 2004, Rodney was in a serious motor vehicle accident, sustaining several injuries including a spinal injury, fractured pelvis, broken ribs, punctured lung and multiple lacerations. After two 10-hour surgeries and 12 months of treatment, his long-term prognosis caused by spinal nerve damage is a condition called Brachial Plexus Palsy, which has left Rodney permanently paralysed in his left arm.  In a split second, Rodney went from being an elite soldier, in the best physical shape possible, to completely losing all movement and feeling in one arm, from shoulder to fingertips. www.runrocketrun.com Rodney says, “I'd always loved running, but after the accident it was a challenge as I had no strength or support in my shoulder joint. Over time, I found my balance and rhythm, transitioning from an elliptical machine to a treadmill, then to road and trail running.”  Now Rodney runs at least five days and up to 100kms per week, and in October 2024, he will run his third trail run challenge in support of Invictus Australia. This year he will be running for 7 days, covering 560km.  The plan is to complete a major challenge each year and participate in ultra-trail events in Australia and around the world under a project called Run Rocket Run. “When we believe in ourselves, we are capable of so much more than we think. We can push ourselves, physically and mentally, way past any perceived threshold. And this journey—this commitment to ourselves—is an incredibly special and rewarding one.” ~ Rodney Cottam [5:50] - The Military is much like your Dental Practice, it reveals more about you as a human than you possibly think. [8:03] - The day that changed everything. Rod was simply riding his motorcycle to work … [17:01] - Laying in hospital with a broken pelvis, punctured lung, broken ribs, an arm that's not doing what it used to do. How do you reevaluate your life, stay optimistic, and what do you think about your future? [23:01] - So how does a person who has had muscle surgically removed from his legs and attached to his paralysed arm, find relief and harmony in ultra-running? [25:34] - How the Invictus Games became Rod's purpose in life. [28:04] - What does resilience mean, and what does it take to be resilient in business?

Welcome to The Savvy Dentist Podcast, the show where great dentistry meets savvy business! Join Dr. Jesse Green as we explore the strategies and insights that drive the most successful practices. In today's episode, Dr. Jesse Green is joined by a true Australian business legend, Tom Potter, the visionary founder of Eagle Boys Pizza.  Tom is one of Australia's most outstanding retailers, entrepreneurs and inspirational leaders and his straightforward, no nonsense approach is sure to resonate with you. Tom left school at 15 and found himself jobless at 23. He opened his first pizza shop in Albury, New South Wales in 1987 and proceeded to build his business to become Australia and New Zealand's largest privately owned pizza company. Tom's journey is nothing short of remarkable.  In this episode of The Savvy Dentist Podcast Tom shares the ups and downs of scaling a business, his lessons learned from leading a brand, and how you, as a dental practice owner, can apply Tom's exact principles to grow and thrive in your own local business. Whether you're a seasoned practice owner or just starting out, this conversation is packed with practical advice to help you build a successful, sustainable business. So sit back, grab a notebook, and let's dive into this episode of The Savvy Dentist Podcast with Dr. Jesse Green! [1:57] - From working in a flour mill … to starting a small regional pizza shop. The beginning of an entrepreneur's story can be full of tips for all of us. [6:04] - A restricted menu approach to your dental practice could be the strategy you've been looking for. [7:35] - Scaling from one shop … to two … and beyond. (note: have your pen and paper for the business tips Tom shares) [13:33] - How to liaise and build your team. [16:10] - What is ‘The Owners Trap' … and do you have a case of it? [19:26] - Preparing to sell your business. [22:55] - How to keep your business on the path and how to block out the surrounding noise. Tom's exquisite approach and focus on building his pizza chain can be adopted and implemented into your very own dental practice growth.

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Dr. Hitesh Doshi as they discuss the juggle of clinical work whilst running a successful Dental business. Dr. Hitesh Doshi graduated as a dentist in 2003 and completed his postgraduate studies in public health in 2006. Combining technology and continuing education, Dr. Doshi practices all the aspects of general dentistry, cosmetic dentistry, orthodontics and implant dentistry. Dr. Hitesh has a couple of superpowers in business. He is a tremendous leader. He is really good with people, and he is extremely good at understanding how the numbers of his business work and paying attention to the critical steps he needs to take to maximise business growth. No matter where you are in your dental practice business journey, this episode is one you will find powerful and full of tips you can implement immediately. [5:43] - Buying a Dental practice from a Corporate Organisation. The pros, and the cons. [7:38] - If you enjoy your dental clinical work, you can still develop a very successful and profitable business. [10:21] - Look ‘outside' for business growth strategies. [11:57] - The first step to start your business growth. [13:07] - You'll understand your business better if you understand the data behind your business. How to read the numbers. [15:17] - How to recruit people that stay long-term. [18:19] - To OHT … or not to OHT … that is the question Dr Hitesh answers. [20:59] - Building a culture on your terms, that serves the greater good of the business and the team around you. [24:08] - Understanding your leadership voice is a superpower you can use everyday within your dental practice business. [29:15] - You WILL make mistakes. Dr Hitesh describes the mistakes he has made along his dental business journey. [35:25] - The philosophy you create to build your dental practice is critical to its long term financial success.

Dr Adam Fraser is a peak performance researcher who helps people strive to achieve better performance in all aspects of life and business. He has worked with elite athletes and sporting teams, special forces soldiers and business leaders from some of Australia's largest organisations. Business and life has become more complex and sophisticated. The quality of our education needs to follow suit. What is unique about his research is that it focuses on ‘how do people go beyond their potential' without the collateral damage that normally comes with elite performance. Dr.Adam Fraser has the ability to take complex things and make them simple. And in this episode of The Savvy Dentist Podcast with Dr. Jesse Green you will learn tips to some of the dilemmas that you have to encounter on a day to day basis when you're in practice.  Jesse and Adam discuss how to become better leaders as we interact with a myriad of people and how you can become more effective, happier and fulfilled. “I believe everyone has a superpower. Some people can cook, some people can create amazing works of art, others can hug with the appropriate amount of pressure for the right length of time. My super power is the ability to make the complex, simple and engaging. I take the latest science and translate it so that people can immediately apply it to their own situation.”  ~ Dr. Adam Fraser. [4:10] - Having a breakdown after finishing his PhD became  an intersection of Adam's life that changed his trajectory. [6:07] - There is danger in following your assumptions with staff and patients. [10:29] - Why it's best for your patient for you to become ‘detached from the outcome'. How to make better decisions. [15:26] - As decision makers in our clinical world or in our business world, how do we find peace with the possibility of something occurring … versus the probability of something occurring? [18:04] - How to avoid your leadership ‘blindspots'. [23:46] - For our practice to succeed, we MUST become really good at developing people.  [27:21] - Looking over the fence into other people's backyards, into other industries will allow you to learn and gain perspective in ways that are not possible by simply being insular and looking within the dentistry industry alone.

As a Dental practice owner, one of your key roles is to be able to build and lead your team. Success in your business requires that you master this skill.  It's not a skill that we're born with. It's not a skill that is taught at dental school. It's a skill that we need to develop after dental school, but it is a skill that can be learned.  Recognising that it is your team that looks after your business, we therefore want YOU to be able to look after your team. Creating an environment for them to thrive and do the best work that they can do.  In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Daniel Murray from empathic consulting. Daniel and Dr. Jesse discuss how empathy as a leadership tool unlocks discretionary effort, how it unlocks culture. They explain what empathy is … and what it's not. This is really about practical leadership to deliver practical results. At the heart of our philosophy lies the belief that empathy is the paramount capability for enhancing outcomes across businesses, leadership, and communities.  Despite its frequent oversight or misinterpretation in the corporate world, empathy embodies the profound ability to comprehend both the rational and emotional motivations of others.  By cultivating this vital skill, leaders and businesses can forge deeper connections with their employees, customers, and stakeholders. This empathetic approach enables the development of groundbreaking competitive strategies and the nurturing of dynamic, diverse teams, ultimately driving greater employee engagement and organisational success.  Guiding Principles discuss in this episode include; Understanding & Empathy: greater self-awareness of the actions, behaviours and subconscious drivers of tension in teams.  Better Conflict Management: healthily disagreement & challenge to balance fairness, performance & accountability. Effective Feedback: the power of immediate, direct & kind feedback to foster a transparent & constructive environment. Empathy and Understanding: a strong call to action for empathic support of team members to truly understand their perspectives & behaviours. Personal Accountability and Growth: inspire personal growth & accountability at all levels with leadership becoming the way we behave not a title or position. [5:43] - How do we boost productivity? How do we get that discretionary effort?  [10:33] - Where does empathy and empathic leadership fit within our dental practice? [14:09] - Sympathy v. Empathy … what are the differences? [21:32] - Why you should seek to understand someone's perspective first. [27:06] - How to create strong, trusted relationships with your team. [33:07] - Separate trust, from rapport. You are not there to be a team member's bestie. [34:50] - Do not think that conflict is a bad thing that should be avoided. If you're having conflict, this is good because that means people care enough to speak up. [40:02] - How do you start the process of becoming a more empathic leader? 

The ability to generate traffic to your website is a key marketing skill.  Most dentists rely on agencies, whether that's for SEO or paid traffic. Paid traffic is a real art and a science that can be learned.  Ilana Wechsler's background is in data analytics. She's a numbers girl.  On this episode of The Savvy Dentist Podcast with Dr. Jesse Green, we're going to talk about paid traffic specifically. And in particular, what are the three things that you can do to help your website traffic, no matter what's happening on a technological front. What's happening in the world of AI?  What's happening in the world of automation? And how does that impact the advertising you do on the various platforms?  Ilana describes the common mistakes that Dentists make when they're trying to optimise their advertising campaigns. She explains how much of your time is required to be able to successfully achieve good quality leads through your website.  Ilana Wechsler not only runs an agency, but she teaches people how to run their campaigns, so that you won't need her agency services. As Ilana says, it's not hard, but it requires a bit of work on a consistent basis. So an hour or two a week to monitor the campaigns, to keep them on track is really all it takes. [3:17] - How has the process of Paid Traffic advertising changed these past few years? [10:15] - How is A.I being incorporated into the website traffic advertising process? [17:12] - As a small dental practice, when is the right time to engage a digital ad agency? [18:19] - How much time should you commit weekly to your digital ad campaign? [20:06] - To TIK TOK … or not to TIK TOK … that is the question. [22:48] - How much should you spend on your digital ad campaign? [30:17] - SEO v. Paid Traffic.

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by time-management expert Kate Christie.  After losing her former life partner to cancer, Kate Christie resolved to live her absolute best life. An audacious, joyful, stupendous life by design with more time and freedom. Kate was 40, building a life as a lawyer turned senior executive in one of Australia's biggest companies. She was also CEO of the household, with three kids under three.  Now Kate is an international time management specialist, coach, author and speaker working with high performing individuals and teams, helping clients including L'Oreal, BUPA, Westpac, Specsavers and the European Union find 30+ guilt free lost hours of time a month. Kate and Jesse unpack how to not only think about managing our time, but how we can manage our energy and do deep meaningful work that gives us joy and happiness.  If this episode resonates with you, be sure to support and purchase Kate Christie's best selling books here [2:46] - There is a groundswell that practice owners want to live very differently, and they want to manage their time very differently. How to look at your productivity through a very different lens. [5:08] - How to maximise your time investment in the practice. [8:37] - Is ‘busyness' your badge of honour? [12:08] - You'll perform your best work when you are in your flow state. So, how do you get into a flow state? [16:01] - the concept of ‘batching' and how it can help you and your team. [24:17] - The fear of rejection, and how to successfully use batching to power through to exponential results. [25:45] - How to regain 30 hours PER WEEK of lost time. [30:32] - Invest in your health and you'll reap the benefits within your business. [33:48] - Change is not hard … but it IS important. For things to change, YOU must change.

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Michael Licenblat. Michael is an expert on resilience and teaches us how to bounce back fast  from pressures, setbacks, and rejections in life and business … and in doing so, how to maximise our performance and success. Have a pen and paper ready for this episode as Michael gives you the techniques, confidence and courage to manage the failures, challenges and problems that are part of every process in the world of business. Michael Licenblat was born into a family of entrepreneurial parents and grew up working inside the numerous family businesses. In this fast paced, high pressure environment, he quickly learnt that success often came to those who can ride the bumps, get up, and keep going. Over 20 years ago, Michael became one of the pioneers in building a successful natural therapies business through overcoming market rejection, refusals, and knockbacks. By drawing on his background in business, psychology, Shiatsu therapy, and over 25 years of martial arts experience, Michael has helped countless companies become ‘pressure proof' and out-achieve their competition. Michael explains how to read ‘pressure patterns' and build your personal resilience so that you have practical ideas on how to ‘keep the drive alive'. [2:45] - The good news (and the bad news) since the COVID pandemic in terms of the ‘pace of change' for our teams. [7:27] - The ability to adapt when change comes-a-knockin'. [10:09] - How to cope … and how to capitaise on a changing world. [14:39] - The older I get, the more stuck in my ways I am … Myth, or not?  [18:04] - Where do Curiosity, and Resilience meet and allow us to out-perform? [20:48] - Where does our self-confidence begin and end … and where does our ego take over? [24:28] - How to build a High-Performance dental practice team. [29:05] - How to take one on the chin … and how to get straight back up again. Resilience 101. [34:07] - We are designed by nature to ‘survive' … don't make life harder than it needs to be. Learn. Grow. Make life on your terms.

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green has a truly inspiring guest.  Bridget Sakr is a name that resonates with strength, resilience, and unwavering determination. Bridget's journey is one of profound transformation, from navigating personal tragedy to becoming a passionate advocate for change and community support. Her story is not just about overcoming adversity but also about channeling that experience into making a meaningful impact. Bridget Sakr's 11-year-old daughter Veronique was killed along with her three cousins by a drunk and drugged driver. The business leader and mother of two says she will never stop grieving but the tragedy has inspired her to “give back” to the community that enfolded her family in love and support. Bridget shares her insights on leadership, community engagement, and the power of purpose-driven action. Her experiences offer valuable lessons for all of us, both in our personal lives and our professional endeavors.  [3:14] - It's Unfathomable … Bridget recounts in detail the night she lost her daughter and 3 other children. [9:34] - The grieving process from a mother's perspective. [13:15] - An 11 year old girl who loved people and had the world at her feet. [18:35] - Forgiving the killer. [21:34] - Forgiving yourself. (something we can all learn to do) [25:55] - Creating a legacy within the community and honoring Veronique. [38:09] - Why we are never prepared for grief.

Welcome to The Savvy Dentist Podcast, the show where great dentistry meets great business. Each episode, we bring you insightful conversations with industry leaders and experts, offering you the wisdom and tools to create a thriving dental practice. As dental practitioners and practice owners we all know that getting your documentation right is critical and when you get it right, it gives you that terrific peace of mind. When it's not documented properly, then you're at risk of having disputes and issues. In this episode, Dr. Jesse Green introduces us to lawyer Zac Herps. He's not just a lawyer, but a beacon of expertise for dental professionals navigating the complex legal landscape.  Zac, with his extensive knowledge and experience, has been instrumental in helping dentists across the country safeguard their practices and make informed, strategic decisions. He shares invaluable insights into the legal challenges and opportunities that every dental practitioner should be aware of. Zach and Jesse talk about the importance of having great advisors around you at all times. [3:37] - How do you know if it's good advice? [11:49] - The structure and documentation suite you will need as a solo practitioner. [14:35] - Directors duties and responsibilities explained. [17:58] - What's the go with data protection in your practice? [21:45] - Facility agreements and how to protect your intellectual property. [24:38] - Is a ‘restraint of trade' worth the paper it is written on? [31:45] - Documentation that is commonly overlooked when growing your practice. [40:49]  - Estate planning checklist.

Re-releasing one of DAT's most popular episodes! Dr. Jesse Green is back on the podcast to share more real-life experiences of a dentist. In this episode, Dr. Green shares with Kiera how to move your practice from being profitable to scalable. He shares specific insight about: How to become a training institution How to best back away from the business And how to overcome the fear of giving over your practice It may be a hard pill to swallow, stepping back into a role where you're no longer the primary profit generator, but Dr. Green shares how other doctors of all shapes and mindsets have managed to do so. About Dr. Green: Author, speaker, and entrepreneur, Dr. Jesse Green is a leading dental business coach. He established Savvy Dentist to support dentists to develop financial intelligence, have more time and work less, create high performance teams, and master the art of patient flow. Episode resources: Connect with Dr. Jesse Green Listen to episode 414, How To Be a Savvy Dentist Reach out to Kiera Practice Momentum Group Consulting Subscribe to The Dental A-Team podcast Become Dental A-Team Platinum! Review the podcast Transcript: The Dental A Team (00:05.806) Hey everyone, welcome to the Dental & Team podcast. I'm your host, Keira Dunt, and I had this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives. I've been a dental assistant, treatment coordinator, scheduler, filler, office manager, regional manager, practice owner, and I have a team of traveling consultants where we have traveled to over 165 different offices coaching teams. Yep, we don't just understand you, we are you.   Our mission is to positively impact the world of dental. And I believe that this podcast is the greatest way I can help elevate teams, grow VIP experiences, reduce stress, and create A -Teams. Welcome to the Dental A -Team Podcast.   The Dental A Team (00:52.866) Hello, Dental A Team listeners. This is Kira and you guys, I have a very special guest that I am excited to bring to the show today. I was on his podcast just recently and obviously we want to have him back on our podcast, share a wealth of knowledge and believe it or not, he is actually from Australia. So it is early tomorrow and his time. he said Australia just opened up. So I think his highlight of his day was being able to get a haircut. think all of us here in the States can remember that day.   but I'm so, so excited to welcome Dr. Jesse Green to the show. How are you today? I'm really well, Kira. Thank you so much for having me on the program. I'm really, really, really, really happy to be here to talk to you today. absolutely. I'm so glad. And your haircut does look good. I see you on zoom. It does look nice. It good. It felt fantastic. Honestly, as well as things you appreciate the little things in life and you think how good is a haircut? It's   It's like this luxury that we used to take for granted. Now it feels very luxurious. I absolutely, remember luckily I had just come back from Antarctica when the pandemic hit and I had, so coming back from Antarctica, I got my hair done. got my eyelashes done. got my nails done. Cause I had been gone for three weeks anyway. And so I felt very lucky, but Ooh, towards the end of that shutdown, I was like, man, I was having to learn how to cut my husband's hair again. man. Took me back to pharmacy school days.   I agree. I remember a meme and they said, next time there's a pandemic, can we say that barbers and beauticians and cosmetologists can be considered essential business? And it's got this guy with hair cleared out into his nose. I felt it was very fitting. So, hundred percent. So Jesse, I just wanted to kind of talk to us about how you even got to where you are. I know the topic today that we want to go into is how to earn more while working less. You also talked about how to have a very   a productive associate dentist. So you've got a wealth of knowledge, but just so our listeners know, kind of just give us a quick background and bio on how you even became known as the person who earn more and work less because I'm so excited to learn about that today too. thank you so much. So I'm a dentist by profession. And so like most of your listeners, I did the usual dental school thing, but prior to dental school, I had a business and I was always   The Dental A Team (03:13.74) really interested and engaged in business, loved it. Did the university thing like everyone else, kind of then found my way into clinical practice and really knuckled down and focused on that. And then I was a dentist in the Navy and I learned a lot about leadership and process and, and organizational structure. And then when I went into my own practice, I did traditional practice management kind of teaching. And while it was good, it was fine. We certainly had a business.   producing good money, but in actual fact, I was so tired, so burnt out, so stressed out. My kids were little. was doing dentistry during my work day. Then I'd come home, have dinner with the kids, and then I'd be trying to do payroll or other, you know the how it goes. You know the story, right? And I was, and I was tired and stressed and burnt out. So what I did is I then sold that business and I didn't quite figure out how to fix it until I started a different business, which was around.   I was building websites, running SEO, PPC campaigns. And then it was when I ran that business and I kind of got out of the dental head space and went, my God, I remember all these lessons that I had when I was a kid with my first business that I'd learned that I didn't ever apply to my dental practice. I had this massive, honestly, it was a face palm. I mean, you just go, I can't believe I did that. Jesse, what were you thinking? Clearly not. So then I started thinking about all of the traditional.   practice management techniques and how we could adapt some of those and replace some of those so that businesses can have a true business rather than self -employment. So that's kind of how it came about. I love that because you're right. And the way you just described dentistry is how dentist life is working with so many dentists. I think that that's the life of an entrepreneur as well. I mean, you see lots of different businesses yourself and I think it's just that like, just never feels like there's enough hours in the day, but like you said,   There's got to be a better way to do this. think of it constantly. I'm like, no, no, no, no, no, no, no. I see a lot of people who are way more successful, very, profitable and they don't work crazy hours. They have a true life. Like how do they do that? So I'm excited to have you just dive into that. And I'm excited to see where this podcast rifts and goes to. I also love that you are a dentist as   The Dental A Team (05:31.352) That's why I wanted you on this show. Like let's talk about real life experiences of a dentist and how to, like you said, earn more and work less. That's a mantra that I have. We're actually working on an office manager planner that's called do less, create more. because I think it's really that mentality. So Jesse, take it away. I just want to hear like, your knowledge, tell us how to earn more and work less. Like you figured this out. So share the secrets with us. I'm ready.   Well, thank you. Thank you for that, for that, yeah, free rain. I'm also going to tell you that I learned it the hard way. I learned it. I learned it through experience. learned it easy way. I'm going to learn from you. Well, that's what we want. Right. That's what we're going to give our listeners. But the reason I say that is because everything I've done, I've made a lot of mistakes in my life, Kira. So I just want to start this conversation by saying, I'm not perfect. I didn't get this. wasn't, you   born with some sort of insider knowledge around this. had to learn this through trial and error and bumps and grazes and bruises. But think that's really important. I'm going to jump in right there because I think so often we sometimes hear people say, this is how I got there. And we think, well, they were just born that way, or it was just naturally given. And so I really love that. Like, Hey guys, with hard work, learning from great mentors like Jesse, you can be there too. And not limiting yourself is to me a huge, huge piece of what this is all about. So   Continue on. I'm cheering right alongside of you. Like, yes, go. You're not just this like dipped from, from heaven Hercules. man. If only, so here's what I learned. one of the things that I learned is we, we spend so much of our time doing clinical work and we do that because we want to make a dollar and we understand the necessity of making dollar, but it's also what I call a golden handcuffs. And at some point we need to.   lift our gaze from the patient who's in the dental chair in front of us and start surveying our surroundings. So typically there's a couple of different levels of practice that we see a profitable practice, scalable practice and a valuable practice. And so a profitable practice is that typical practice where the dentist is going to work, doing the dentistry, going home at night, doing the payroll sort of thing. And you can actually make quite good money out of that. mean, this is the trap is you get used to the money.   The Dental A Team (07:51.652) You get used to the toys, you get used to the lifestyle and you get on this treadmill and you keep thinking, my goodness, I've got all this stuff, but I don't have time for my kids. so working harder is not the answer. so let me just repeat that for all the dentists here who are really conscientious, who are normally the people that work hard, the good people that work hard. And we just want   not work quite so hard, but work a little differently. We want to shift our focus. And the way that we cross from a profitable business to a scalable business is by crossing what we call the leverage line. so the leverage line is at that point, you've got a practice owner who's no longer the primary revenue generator. You've created a team and this is your work, right? This is what you help a lot of people with creating what we call a self -managing team, a team of   that know what to do, they know how to do it. We've given them the resources to do their job really well. They know what success looks like. We've got some success metrics in place, but those people come internally motivated to do well. Okay. So we're not having to put the defibrillator on them every day to heart start them. They come with batteries included. And so when we've got a self -managing team and we've got our systems and processes, we're now starting to create some leverage.   How do we get to that point? How do we make that leap? And it is a bit of a leap. And because you guys are North American, I'll try and use a baseball metaphor to go from profitable business to scalable business. It's like going from first base in baseball to second base. can't get to second base by keeping one foot on first. There is a moment in time where you have to leave first base.   And you have to run towards second. And when you're in the middle of the two bases and you're not, you're not yet on second, but you've left first, it's uncomfortable. It's uncertain. And there's doubt. And so managing that emotional journey is really important because the natural tendency for us is to run back to what's comfortable rather than pushing forward. Now, the way we push forward is to understand that making money all day, every day.   The Dental A Team (10:09.217) is a great short -term fix, but it is also what's going to keep us stuck on first base. So we need to dedicate some of our time to building that team, to becoming really good at training people, to being really good at finding great talent, training great talent, bringing them on. And that means we need to take on a mindset of becoming almost a training institution so that we can take these wonderful people and get them up to speed so that they can join   The freeway, it's like an on -ramp onto the freeway, get them up to speed really, really well. When we do that, we build the resources for them to use. We now can start hiving off activities that we don't want to do. So that's where the delegation comes in. Now, of course, this is nothing new. This is quite rudimentary. It's quite basic, but what is the hard part is actually letting go. Kirit, let me ask you a question.   Of all the dentists you know, what proportion do you think tend to have perfectionistic tendencies? Oh, you know, every single one of them. Me included, me included. And that's what I did wrong in my first practice. That's what I did wrong. I had to learn and as I've gone through other businesses to learn that 80 % is okay. 80 % done by someone else is a hundred percent awesome. Yes.   Yes, I love that. Did you guys hear that? 80 % done is a hundred percent awesome. Yeah. So let's get our team members out there being prolific. They may not be perfect, but they'll be prolific. They'll get through a lot of work for you if we let them do it and we resist the urge to micromanage. So how do we get away from micromanaging? Now, one of my good friends and other dentists in the United States gave me a wonderful book called Turn the Ship Around.   And for your listeners there, I'd really encourage you to grab hold of it. The author is a wonderful guy, David Marquet. He's a US Navy submarine commander. And what he talks about is developing a leader -leader model. So rather than teaching people what to do or telling them what to do, we want to teach people how to think like us. Not just to do what we asked them to do or to be task -oriented, we want to develop their thinking. So when our team members come to us and say, yeah, Kira,   The Dental A Team (12:29.793) You know, this has happened. What should I do rather than because you've got the answers at your fingertips rather than saying, Hey Bob or Hey Mary or Hey Susie, this is what I think you should do and give them the answer. By doing that, we're actually training them to come to us all the time. So we want to be able to go with them and say, what do you think we could do? What else could we do? What risks do you see with that type of action? What do you think I'm thinking about and start that conversation so they can understand your thought process?   Now, again, it sounds really simple and it's simple, but not easy. Simple, but not easy. So that, would be a starting point there. Now I'm happy for you to guide me, direct me wherever you want me to go with this conversation. Okay. Number one, I love it because we just talked about number one is I think, I think for me it's accepting that I'm going to have to leap and go into that scary zone. Like you said, it is very easy. Like I think it's that, that control, that safety net   false security of, know that if I work here though, Jesse, I know I can make money. know I can sustain my lifestyle. I know that I can continue to live this way. However, I think it gets to a spot where when does that hamster will become no more? When do you want to say like, I don't want to do this anymore. I feel like until you get to that breaking point where you say enough's enough, you won't want to jump from first base to second base. you use that really great analogy.   But I think when you are there and I know I'm there, I say it all the time, I'm like, you know, there's gotta be a better way to do this. And I have the confidence in me. I've trained myself that, hey, Kira, you know that if it fails, guess what? Worst case scenarios, you're just gonna go back and do it all over again. Like I know I can grow a business. I know I can make it profitable. So like that's already a given and it doesn't matter recession, no recession, pandemic, whatever it is, I believe that people who can build businesses can do it again and again and again.   and so my thought is, so for me, it's a challenge and excitement of like, okay, fantastic. Like you said, this is a profitable business and now we're going into a scalable business. So that leap is, I really love that you talked about having that team do it for you. And I know I get guilty of this often today. I was about to answer an email and I was like, this is literally does not need my answer. I don't need to approve this. can, like, does it really matter? The answer is no. So I just wrote back and said, you have full control on this. I know you know it   The Dental A Team (14:55.363) Just, just take care of it. know you know what to do and you're going to do the best thing. I've trained them. I've trained them. Like you said, it's a training thing. I also loved a lot of the questions you mentioned of asking them to think like leaders and owners versus just telling them because that's more of a long -term game versus a short -term just constantly feeding them. So then I'm curious, like, okay, great. We've got an awesome team in play, but I feel like to really know that you've got this awesome team and play, you do have to make that jump to see does this team actually know how to execute? Because if you're always   They don't have to execute. that's where, that's where I actually go on vacation to see if they sink or swim. Like, good luck. Well, that's exactly, that's exactly the right. he's, that's a really good point you're bringing up and thank you for bringing up because you've actually, answered the question and one of my clients, is a lovely, lovely guy and, his name is Barry and Barry in our community takes more holidays than anyone I know. And he is a really good business owner.   And the way he started stress testing his system, stress testing his team was exactly that. He'd take a holiday. He had take note of what didn't work when he got back and he'd just make some notes and go, Hmm, I've got to fix that. Now I'd like to just leave your listeners with a thought process. Every headache, bottleneck, pain in the neck comes back to a deficiency of assets. So what do mean by   Specifically, there's lots of different types of assets, but in a dental practice, there's a couple of broad categories. There's, you know, there's the goodwill of the business, you know, the patient base, there's the team as an asset, there's the cash, there's the physical infrastructure. But what I'm referring to here specifically are the intellectual property assets. What are the systems, processes, checklists, cheat sheets, whatever else you need to have in place. So when it comes back to these bottlenecks or things that go wrong, we go, hmm.   What asset do we need to create in our business so that if I teach someone how to use that and they've now got the resource to do it and they've got the confidence to do it. If I go away next time, that thing should not break again. And so it's that constant iterative process. to take that metaphor or to give you another case study around that, one of my clients.   The Dental A Team (17:15.311) Uh, really lovely lady. Um, when she was working with us, she was taking home about $350 ,000 a year out of her practice. Yeah. Which is okay. She was working four days a week, about 46 weeks of the year. So it's 184 days. And what we did with her is we did exactly the process I've just shared with your listeners already. And she was able to take her take home money from 350 ,000 to about 1 .1 million and   a day and a quarter a week. So she went from four days a week to a day and a quarter. It wasn't really a day and a quarter week. was 65 days a year, but 65 divided by 52 is a day and a quarter on average. here's the thing. That was great. She loved it. And that's a wonderful headline number to talk about. it, and it makes me sound like an amazing coach. I'm not, she was an amazing client, but here's what I want to say. We made a mistake. This is, this is really important. It sounds   better than it is. The mistake was that in that time out, she went traveling around the world. This is pre -COVID. She went traveling around the world. And what happened is some of those systems, some of that team structure started to erode and to collapse. Yep. And what happened, so here's the thing, is when you get into that scalable space, that when you're starting to create that time, freedom and flexibility, you're still there as the leader.   You're still there setting the vision, the direction, the concept of just being absent. I don't think is entirely sustainable. I don't think you can be on the beach drinking Pina coladas 365 days a year. Maybe, maybe you can, but what we had to do for this client is we had to reinstall a leadership team. So this is the next thing is now we have to build a more robust structure for her. And now.   She still works less than 60 days a year. She's making more money than she was before, but now she's not the only leader in the practice. She's developed a leadership team as well. So I think, yeah, it sounded great upfront and it was great upfront, but she pulled out of the business too soon before she was replacing herself as a leader. And I think even with that team, she's still going to be there to walk the corridors, to set the vision,   The Dental A Team (19:33.227) Yeah. Be the culture champion to do all those sorts of things. Absolutely. And I love that you brought that up because I think so often there's kind of this mindset of if I do it right, I don't have to be at my job and it will be, I think my favorite phrases, it will, what do they say? It will just run on autopilot. That's the phrase that I hear often like, Kira, I just want my practice to run on autopilot. But I love that you point out as leaders, as CEOs, your job is to set the vision. Your job is, I like the phrase you use of culture champion.   really set those that that is your job to do and instill that it's there and to have a leadership team that can continue to drive forward. But my question is to you though, Jesse is what did she do to increase her income that much? She's working less. What were some of the things that she was able to do? Is that having, like you said, a rock star associate producer? Because a lot of times bringing in associates, people are scared they're going to make less. So can you give any insight of how was she able to have more take home pay working less hours? Because I think people kind of get funny in there and   feel that if they work less hours, their income will drop as well, which clearly you've proven. Don't leave your job. You still need to do your job of being there, making sure you're having those people in play. But what were some of the things she was able to do to increase that take -home pay for herself while working substantially less hours? Yeah. So it's a great question. And I also point out this was a two and a half year process as well. again,   I want to make sure we set the expectations of your listeners. is not a good thing. can't just do this tomorrow. I know it's not a magic button. There's no silver bullet. I'm sorry to be the one to, tell you that Santa's not real, but there's no magic bullet. so I feel like now, now I'm going to be unpopular. I hope none of the kids are listening. But look, here's what happened. You're absolutely right. She had very productive associates and what we did over that period of time.   is we were able to help those associates become more more productive. And there was three key things that those associates or three key skills that those associates needed to master. The first one was that they needed to master the ability to build their own appointment book. They need to build a following. So they needed to know a lot about internal marketing, making sure their patients were happy to give them a great clinical experience, clearly to make sure they get a great customer care experience.   The Dental A Team (21:54.541) But from the dentist's point of view to keep rebooking those patients to make sure they're coming back for their scheduled maintenance, we call it a recall system here. I'm not sure what the phrase would be. Same, same. So that makes sure they're coming back for their recall appointments, all of those sorts of things to make sure they're building value for those appointments so that the patients understand why they're coming back, why that treatment is important. The second skill they needed to learn was the ability to master case presentation.   Right? They needed to be able to offer treatment. Firstly, I beg your pardon, they needed to be able to comprehensively diagnose, you know, rather than patch and plug dentistry, they wanted to take a holistic view of the patient's mouth to recommend appropriate clinical care, the same sort of care that offer their mother, and then to be able to present that in a way such that it was accepted. So they needed to learn those skills. And the third skill that they needed to learn.   was the ability to deliver high quality work in an efficient manner. And that comes back to workflow, it comes back to utilizing your auxiliary staff, your dental assistants, other people, just the usual sorts of things about four handed dentistry, rubber dam techniques, all those sorts of clinical things. And to be able to do predictable, high quality dentistry efficiently. And that was the skills.   And the big mindset that united all of those three points, the mindset that those associates adopted was one of being an intrapreneur. So I like that phrase. Yeah. So they, they viewed themselves as their own unit within the business. know, they took responsibility for themselves. They took responsibility for their business. They took responsibility for their productivity.   they took responsibility for the clinical care. And that was a culture shift. It was a mindset piece. And again, that took a little bit of time. And so that was a key thing. Now, in addition to the associate dentists, I don't know exactly how this translates to the United States, but in Australia, we have oral health therapists and they're, they don't have a full dental degree, but they can do quite a lot of restorative dentistry. So what we did in that process,   The Dental A Team (24:09.419) is we used everyone's skillset to the maximum that we could. So we built the team up and we pushed the work down. So we trained the dentist, we trained the oral health therapist, we delegated everything that we could to the oral health therapist. So the dentist's work or the dentist's time was used for its highest and best use. And then that meant that the principal dentist was delegating to the associate dentist as well. So her time was used for his highest and best use.   And so it was just this process of training people, delegating, training people, delegating. And so that cycle continued. I really liked that you, just said that because I think so many, I'm curious, like you might have a, an answer to this because as you said that training up an associate dentist to take over your schedule, sometimes it was very scary, Jesse. some doctors feel like that's their identity.   that if an associate dentist takes over my book of business, I even have a practice anymore? And for your oral health therapists or specialists, we call those like EFTAs. So experienced, expanded function dental assistants that can literally do that. But I have quite a few offices that have these EFTA dental assistants and the dentist will not leave the room. They will do the filling even though they don't have to do the filling because now they have somebody that can do it for them. They could be seeing more patients.   People ask me often how I was able to 365 ,000 a month in a five -op practice. Well, we literally had three columns of doctor production and you better believe I had big production next to each other and we would prep, prep, and then we had like an implant that an assistant couldn't help us with. And then our assistants were working while our dentist was over doing high, high level implant sedation cases. And per hour we were cranking.   but we were very, very, very talented at what we did. We had lots of trainings with our assistants to make sure they were doing just as good, if not better clinical work. how do you, Jessie, what do you say to these people who hear you and they're like, that's a really great idea, but I like to do the fillings or I am scared that if I pass it to my associate, my associate is not as good as me. so, or I feel like it's ego. feel like ego just runs it so much   The Dental A Team (26:23.725) So many people stay in this loop for a long time because they aren't willing to train. So do you have any tips of thoughts for that? Maybe you experienced that, maybe this dentist experienced that because I don't think it's, I don't think the ego is bad. think the ego is a natural part of life. I also think being afraid to give up your practice that you've grown to someone else is a very normal feeling. But do you have any thoughts of how people can overcome that or how you've helped people overcome that fear? Are you guys sick of trying to figure it out on your   I know I am. When I'm trying to run a business, sometimes I just think like, there's got to be a better way to do this. And so for me, my answer has been to find someone who's done it and does it really, really, really well. Like I'm talking the best of the best of the best. I want someone who's been in my shoes, somebody who understands what I'm going through. When I was looking for the consulting business, I found a coach who literally has run a consulting business. Well, that seems like the perfect fit. So you guys right now,   We have a few spaces open in our platinum consulting that is in the consulting where we actually come to your practice. We help you get systems implemented. We don't just tell you what systems implement. We actually implement them with you and for you guys. It is one of the best investments I've ever made is to hire a coach who understands the business I'm in, who's lived it, who's done it. And that's what we in the dental team do. We literally physically fly to   So if you're sick of trying to figure it out on your own, if you just want somebody who understands you, join our platinum. I'd love to have you. I'd love to have our consulting team come out and see you, be in your office, be with your team and truly help you get onto the easy path of dentistry. It doesn't have to be hard. So join us in the platinum. We'd love to have you.   Yeah, sure. And it's a great question. It's probably the question that needs to be answered, isn't it? It's the thing like, yeah, Jesse, I get it intellectually. makes sense. I, you know, I see it all happening, but how do I do it? Right. So I, yeah, this is the emotional journey. This is the emotional journey. And this is why I mean managing the emotional journey is as important as managing the intellectual or the numbers journey around it. So you're absolutely correct. So,   The Dental A Team (28:39.947) I struggled with this as well. This was part of why my first practice, you know, I didn't scale it because I just had all this stuff. A couple of things I'll share with you, in no particular order. I'll drop out a few things and hopefully, God willing, I'll be able to tie these into a nice neat bow at the end of it. Perfect. So I remember a couple of years ago, I had the opportunity to go to Necker Island, Richard Branson's Island   We spent some time with Richard Branson and he was talking about how he runs all these businesses. And he made a comment, which I've read in one of his books as well. And that was about training. know, people often worry about, you know, if I train people up and they leave, you know, aren't I just training the competition, so to speak. And his point was, well, what if you don't train them and they stay? Great question. I like the flip of the mindset.   And I went, wow. So for me, that was a light bulb moment to really see my business as a training institution. Now, what we needed to do with the transition of patients from the principal to the associate, there's a couple of things around this. we have a process, which we call pass the baton and patient transfers. And essentially it's about handing over the patient and being for the associate to be able to leverage the relationship.   that the principal has with them. And I'll explain that in a moment. But if the principal is really worried, maybe just start handing over a few things. Maybe hand over one filling at a time. It doesn't have to be, I'm going to send my entire patient base to my associate in one fell swoop. Maybe let's get used to just handing off one particular procedure. Maybe it's a class one occlusal composite resin.   Maybe it's endodontic treatment. Maybe it's whatever it is that you don't love to do or in your heart of hearts, you know, it's not your strong suit because we all have clinical areas that we know we're not great at or not as strong as other areas. So let's think if you're worried, let's do a dip in the water, know, dip our toe in the water and see how we go. But the way to do that is really about saying, know, Kyra, there's this restoration that we need to do on the lower right -hand   The Dental A Team (30:58.823) And, you know, this is obviously not going to get any smaller. it's going to get bigger if we don't tackle it. And so, I really would like to see this tooth treated as a matter of priority. Now, the challenge I've got is that my diary, is full for the next couple of weeks or months, whatever it is. And I don't really want to wait that length of time to get onto this feeling. I think we need to do that sooner. What I'd really love to do is to book you in with my associate, Peter. Peter's a fantastic dentist. does this all day, every day. And in   Peter's the person I see for my own dentistry. What if we were to get this filling done with Peter and then we can pick up the rest of the treatment plan as we move forward from there. So even if it's just handing off a procedure here or there, just to get things moving, just to build that confidence and then over time we can start transferring patients more fully. And we can even get, if you want to, you can get into a shared care model. I've got a couple of clients that do shared care. So   The patient will come in, they'll have the restorative dentists doing the bread and butter restorative dentistry. We'll have our crown and bridge expert, which is the principal, doing the crown and bridge and the high production work. We'll have our therapist or hygienist doing the hygiene or whatever it is. So again, we can introduce that to new patients and say, here at our practice, we adopt a shared care model. And what that means is that every step of the journey, you are getting our very best team member for this particular part of the treatment plan.   I'm going to coordinate that treatment plan for you, but I'd like to introduce you to my colleagues as we go through this so that you can get the very best set of hands working on you as we go through this treatment plan. So that's another way of doing it as well. really love that, Jessie, because I think you brought up quite a few things that I would like to highlight. And number one is you edify every person who's going to be taking the treatment. And I can tell genuinely, you do think that they are really fantastic. You've done a great job training them.   So you have full confidence. And as a patient hearing that from my dentist that I love, and I mean, instantly I had this interesting thought of when we go to the hospital, we don't expect one doctor to take care of our entire body. have the endocrinologist, we have the heart and vascular, we have the neurosurgeon. So why do we expect everything to be the exact same in our mouth with just a dentist? And so I think like that was a mind shift I have never thought of. so I appreciate you saying that, helping me have a light bulb moment.   The Dental A Team (33:19.603) and I really love that you just edified every single person, like they're going to be fantastic. And you instilled your confidence in that other person. I am going to ask, as we wrap up, how do you, you specifically decide that you are ready to start having less production in your schedule? Because the fear I know a lot of dentists have, and I don't know this, I'm not a dentist. So it's that fear of, okay, Jesse, I heard you. I've trained my team up. I've got a great leadership team. I've heard.   And don't worry, we'll do another podcast guys. Jesse and I will get on another one. So you guys were learning from profitable to scalable. And then what was your last tier? What's the last year? Valuable. Valuable. Scalable to valuable. So we got to still learn how to get valuable. But reality is, okay, I've learned that I'm profitable. Now I'm going to go to scalable, but I'm real scared to have this associate and to start leveraging because I'm terrified that my paycheck is going to go down. So how do I   That that's not going to happen. How do you like make that leap? Because I think that that's what holds people in this circle forever. They're like, I'm fine. I'll just have one practice. I'm literally speaking to a dentist right now. I know he listens to this podcast. So I'm hoping that we can answer this. A couple of them, they're like, I don't want an associate. I don't want to give this over because I won't have anything to do. My paycheck will go down. So what do you say to them? How did you do that for you? So it's a really good, great question. And again, it's a really important question to answer. The key is this is it's   process of gradual reduction. not again, my client didn't go from 184 days to 65 days in one step. What we did is we looked at, if I stop working one day a week or half a day a week, how much am I producing in that half day, one day, whatever it is. For easy mathematics, let's just say I produce $5 ,000 a day. Ease of maths. Maybe it's more, maybe it's less, it doesn't really matter.   Let's just say, so if I give up a day of dentistry, I want to net $5 ,000 from my associate. Now, if we've trained our associates and they're productive, that's great. That's a big help. So A, we've got to train them to be productive first. But what I'd be saying is what do I need to, you know, what do I pay my associate? Now in Australia, our associates are often paid a commission of billings. that how works for you well? Yeah. So let's just say hypothetically,   The Dental A Team (35:42.594) 40%. So a dentist gets 40%. So we would get 3000 of a $5 ,000 associate day. That would mean if I was going to give up $5 ,000 of my own production, I would need net $5 ,000 back from the associate to be in the same financial position. And so then I work at how many associate days do I need to replace my one day with?   Okay, so in this example, it's roughly one and three quarter days of associate time. By the time I pay the associate their commission, that I would now be back to where I was previously. My paycheck remains the same. In fact, it's probably a little bit higher because I'm not paying for a dental assistant twice. I'm paying for it once with the associate. So all of those things would work out. Now,   This is a big question with a long answer that I'm trying to provide concisely. We would run some financial modeling on that and we would go, okay, what's my billing? What's my commission rates for the associates? What are they producing right now? How can we step them up? How can we help them produce more so that we're getting closer to a one -to -one trade? That's really what we're trying to get to.   I feel like that's a little bit of a messy explanation. I hope it landed. hope it makes sense. pretty clear because it just as simple math that is math of how much do I need my associate to work to replace my income? How do I get them there? How do I make them more productive? So that way at the end of the day, associates happy, they're doing super great. They're happy because we've got a very productive schedule for them. So they're killing it. And it's also replacing the income that I would quote unquote be losing. now I'm not losing.   I've actually created an engine that generates income when I'm not working, which then I'm guessing leads you into your valuable level. Yes. Is where that would go. So a hundred percent. just really quickly on that, that then ties into other conversations around capacity. It ties into conversations around patient flow. It ties into all of those other things that come off the back of that. For sure. Absolutely.   The Dental A Team (37:57.491) That's just like a whole nother can of worms. then it's like, well, great. That is a whole can of worms. can say that next time. know my associate, but I don't have space to put this associate. So now I've got to do a build out and now I've got to get them to produce even more because I got to pay for the build out to get them to produce enough. So it just feels like too hard. But like you said, financial modeling, I think is a great idea because when you can see it in writing, you start doing small chunks at it and you'll see that it will pay for itself. Like one operatory usually is paid for within one to two months of production maximum.   It doesn't take that long to pay off that operatory with production running through it. Then they're producing while you're producing. So you're actually not losing anything. And then they're making money when you're not on that day and they've already covered themselves and the practice can still continue on. there's, to me, I'm with you, Jessie. I see it. I've seen it done so many times, but also you and I are on the other side of this business model because we've seen it done so many times that we know it works. So then how does it kick off into valuable? I get a quick wrap up.   which I don't think is fair for you. So we'll definitely like do another one and talk more about this, but I love this idea of how you can earn more without work with working less. So keep, keep it going. I'm excited. I can get out on business all day long. So, well, I think we could do both do that. So I love this conversation. So do you remember we spoke about going from a profitable scale? All we needed to cross the leverage line to go from scalable to valuable. need to cross the enterprise line. So it's understanding what the drivers of enterprise value are.   And so there's a couple of things I just want to share with you around how I built that model. That model used to be called profitable, scalable, sellable. And I changed it because I'd have so many conversations with dentists where they'd be saying, you know, I don't really want to sell my practice. You know, I get it, but you could, and you could do it easily and for a lot of money. And so I changed the language from sellable to valuable because what we're creating there is an asset. Right. And   In profitable, you've created a job. In scalable, you've created a business. In valuable, you've created an asset. So this is the key transition and the mindset shifts as well. So you go from being self -employed in profitable to being a business owner in scalable to being an investor in valuable. That's the different mindset that we bring to this.   The Dental A Team (40:23.975) When we think about the enterprise value line, really what we're trying to do in all of this, the big drivers of enterprise value are really about risk management and how do we reduce risk and then how do we drive earnings. So if we look at the value, again, I know anyone listening to this is an expert in valuation, probably cringe when I say this, but value is often described as the repeatable sustainable earnings times a multiple.   So we want to drive the earnings, which we've spoken about briefly already, and we want to be able to have a higher multiple. And what determines that multiple a lot is risk. So how do we de -risk the practice? So if I'm going to sell that practice, how could the next person come in and reproduce my results consistently from day one? And that comes back to identifying risk. And the biggest risk, of course, is key person risk. Right.   So we want to be able to not just replace the principal dentist to create the leverage that we spoke about at Scalable, but we want to identify the other key people in our team. We want to make sure that we have built training pathways into the practice for all the roles, not just for the associate dentist, but for your dental assistants, for your therapists or hygienists, for your expanded function dental assistants, for your receptionists, for your practice managers, all of those people. So we want to be able to...   replace people. I'm not trying to diminish people as I say that we want to be able to replace people if someone leaves the team quickly, well and reliably. Yep. So it's about understanding that. again, the other thing that I spoke about, repeatable sustainable earnings. If you've ever looked at subscription models, you and I probably live in this world a   I don't know about your business, we run a subscription based business and subscription based businesses that recurring revenue is more valuable because it's more predictable. Now in dentistry, there's a lot of talk about, do I have a subscription model and membership model? And that you could definitely do that. That's fine. But interestingly, we have the recall system, like din as a subscription model. So I was thinking, was like, it's not membership guys. It's your patients are actually a membership program.   The Dental A Team (42:50.611) Like because it comes every six months and that's what insurance is set up. That is literally a subscription model. That's genius. I had never thought of it that way. It's right there for you, right? So we want to make sure that we are really dialing in that repeat business. We want to make sure that we have predictable income and we can project with confidence that, you know, you were doing $360 ,000 a month, I think you said. And so we want to be able to know that next month I'm going to do $360 ,000 as well.   And the month after that, and the month after that, what we don't want is a roller coaster of revenue. We want to see stability of earnings growth. So stability of earnings growth is a metric that Warren Buffett uses to value companies. And so we want to see stability of earnings growth while we're de -risking the business. So I'm sorry that I've kind of a whole lot of stuff in there. Don't apologize because this is actually one of the number one reasons I love to podcast is because I get to talk to really cool people like yourself.   I get a geek out on dentistry. got a geek out on business. The two things I actually love to talk about. And for me, it was fun because these are things that I think about independently, but I don't have a lot of people to talk to about this because I'm supposed to coach it to a lot of people. I'm sure you feel similarly. We have a lot of clients who are coaching this, but to have somebody that I can talk to about these things, geek out with you on it. And I love that you talked about this valuable asset because I love to not think of always having this   because I was actually just talking with another financial investor advisor, dentist advisors, Ryan and I had this conversation the other day and he was talking about how sometimes once our business becomes this profitable asset, sometimes it actually makes more sense to keep it versus sell it because you're actually more profitable long -term because you've created this money -making machine. You're giving amazing value. You're providing incredible jobs.   that it actually is way more profitable than selling it off for millions. And let's be real, most of the people who build these businesses are highly driven entrepreneurs. So give yourself six months and you'll be building another business. why not keep the one that's super profitable, keep that thing churning and use it for other ideas. So I love that you talked about it as an asset. I just hope that the people listening today, I did a podcast with an author, his name's Jeffrey Shaw. He did the self -employed life, very, very talented author.   The Dental A Team (45:11.387) And I remember he and I talked about what makes really successful business owners. And we think that the key tipping point is business intrigue. Those who are intrigued by business, these conversations you and I are having, Jesse, because these are the things that spur the innovation, that spur the hard work of building that training facility, that gets you to dig deep and build a team of leaders. So that way you can pivot from base to base, like we just discussed. So go from profitable, like you said, and I love the imagery of like you're self -employed. Then you become a business owner.   And then what did you call it? Remind me. Investor. An investor. Like even just those mindsets are such different mindsets of how you view your business and where you're providing it. So Jesse, I loved it. I thought it was one of my favorite podcasts actually, and I hope all the listeners did. So Jesse, know you obviously work with dentists. You are a dentist. If people want more, I know you've got your podcast as well. just kind of share how people can get more Jesse Brown in their life like I need in my life. Sure. Well, you can find me at SavvyDentist .com.   the podcast is there. Come and have a listen. This is the sort of stuff we talk about and, Kira and I come and listen to the conversation Kira and I had on my podcast, which was about recruitment and ice cream. It's really, it's a great episode that Kira shared with our audience. So, that was great, but yeah, head across to savvydentist .com or join us on the, in the Facebook group, savvy dentist Facebook group. And we'd love to see you there. So yeah, you just, it's brilliant. Brilliant. I love it so much, Jesse.   Guys, check it out. Jesse, thank you for your time. Thank you for, I mean, sharing your nice haircut with me too. It was so fun to sit here and just feel like we were hanging out together. when Australia opens up to the rest of the world, you'll be one of my first people I want to come see. So super great to have you. So thank you again for being here today. thank you so much for having me. And we can't wait to see you down under. It would be great to have you here and I'd love to catch up and have a beer. Absolutely. All right, you guys, thank you all for listening and I'll catch you next time on the Dental Elite Team podcast.   The Dental A Team (47:06.003) That wraps it up for another episode of the Dental A Team Podcast. Thank you so much for listening and we'll talk to you next  

In a dental practice, we perform a lot, and train very little. In comparison, in the sports arena, an athlete will practice a lot, and perform occasionally. In today's episode of The Savvy Dentist Podcast with Dr. Jesse Green, we meet Dr. Andrew Hongh. Dr. Hong isn't just known for his exceptional skills in dentistry but also for his unwavering passion for sports. This unique combination has propelled his dental practice to new heights and Andrew and Jesse uncover and share all the lessons he has learnt along the journey. [3:18] - The value of training and practice in your practice. [5:10] - The BIG tax lesson and the transition process from associate … to owner. [8:14] - “Am I cut out for this?” The question that changed everything. [11:06] - Andrew's lessons moving from ‘driller-and-filler'... to ‘business owner'. [14:46] - The BEST tip for building loyalty with each individual in your team. [17:18] - How to make continual learning part of your DNA. [20:20] - The 3 A's. Accept. Adapt. Achieve. How to utilise these three simple steps in your business everyday. [28:50] - Andrew Hong's business tips to allow you to relax more and sleep at night. [31:04] - The sporting playbook analogy applied to your dental practice.

The world is certainly speeding up. The rate of change, the pace of change and technological advances are all increasing.  As a practice owner, are you constantly thinking about your team dynamics and the structures or issues going on between people. You're possibly also thinking about your business (and personal) finances, your tax, payroll tax, approaching EOFY.  Sometimes the list becomes so long it can be overwhelming.  How do you reconcile that sense of overwhelm?  How do you overcome overwhelm so that you can continue to move forward and achieve the goals that are really important to you? In this episode of The Savvy Dentist Podcast, Dr. Jesse Green introduces you to Daniel Sih, a productivity expert. Daniel has a framework for all of us  around developing and maintaining productivity and creating ‘space' within your day to ensure you maintain a sense of sanity as you grow your practice. Daniel Sih is an award-winning author, professional speaker, and productivity consultant, leading the team at Spacemakers. Daniel co-founded Spacemakers, a productivity consulting group, where he serves as a key leader and thinker. The organisation focuses on helping individuals and companies improve their productivity through better management of technology and work-life balance. Spacemakers offers workshops, coaching, and resources that aim to address the modern challenges of digital overload and workplace efficiency. Daniel's work emphasises the importance of unplugging from digital distractions to foster creativity, focus, and well-being.  [5:03] - The transition from physiotherapy … to productivity expert. [11:33] - Daniel explains his framework for us to be able to “create space”. [16:31] - The theory that we can outrun the busyness of life and business … even though in reality we all know that that's a race you can't just win. [20:28] - The relationship between your technology, and your productivity. [35:26] - One of the hardest roles to create space in is the reception role. Daniel explains how his framework can be applied. [38:29] - How to apply the productivity framework you've just learned in everyday life and business.

Dr. Soo-Wee Ong is a distinguished dental surgeon based in New Zealand, known for his expertise and dedication to the field of dentistry. Originally from Malaysia, Dr. Ong moved to New Zealand to pursue higher education and professional development.  He runs courses for dentists to teach them the basic surgical skills and advanced surgical skills and is the founder of the Facebook group, DPR, which is a resource for all dental practitioners, no matter where you are in your journey. Dr. Ong has built a reputable practice in New Zealand, where he specialises in a wide range of dental services, including cosmetic dentistry, implantology, and oral surgery. His commitment to continuous learning has led him to participate in numerous international conferences and training programs, ensuring that he stays at the forefront of the latest advancements in dental technology and procedures. Dr. Soo-Wee Ong's blend of technical proficiency, compassionate care, and continuous pursuit of excellence has made him a prominent figure in New Zealand's dental landscape, earning him a lasting legacy in the field of dentistry. In this episode of The Savvy Dentist Podcast, Dr. Jesse Green uncovers Dr. Ong's journey in business and life, including how he discovered his passion for weightlifting. [3:51] - That moment when your best friend asks, “So why do you want to go into dentistry?” [11:10] - The job as a specialist is to ‘educate'. [21:29] - Finding confidence as a young dental practitioner. [26:41] - Easy case, hard case, easy patient, hard patient … Dr. Ong discusses how he views the differences. [35:18] - The evolution and the community power of the DPR facebook group, a tremendous service to our profession. [43:50] - How an Oral Surgeon becomes a weightlifter in later life.

Our (most likely) final episode of the season is here, and it includes two shows that both included Ryan Vasquez in their out of town tryouts: The Notebook and The Outsiders! So even if you've got "Great Expectations", come take a listen to find out "If This Is Love" from us for these shows. PLUS we give you a little bonus section with our thoughts on The Heart of Rock and Roll at the end -- Christine's reaction to The Notebook was not dissimilar to Jesse Green's reaction, as much as she hates to admit it My Days has kind of blown up on TikTok, so we're sure to see many more covers of it in the future Listen to Adam Rapp talk about adapting The Outsiders to a musical on the Stagecraft podcast hosted on BroadwayRadio Get a deeper dive (with some clips) on how The Outsiders staged their rumble Let us know what your favorites for the Tonys are, and happy Tonys weekend! -- Music featured in this episode: The Notebook (Original Broadway Cast Recording) Apple Music / Spotify / Amazon Music The Outsiders - A New Musical (Original Broadway Cast Recording) Apple Music / Spotify / Amazon Music — Follow us on Twitter and Instagram @BottomlessBway, our blog at https://bottomlessbway.home.blog, or email us at bottomlessbway@gmail.com! You can also leave feedback in this 30-second survey.

Valuing your dental practice is crucial for understanding its financial worth.  It's really important to understand that as we go about growing our practice, we want to build your practice the right way. Accurate valuation helps in making informed business decisions and ensures that you maximise your practice's potential and profitability.  In this episode of The Savvy Dentist Podcast Dr. Jesse Green discusses the concept of ‘building to sell', regardless if you envisage selling your practice or not. To understand your business value involves assessing tangible assets like equipment and property, as well as intangible assets such as patient base and brand reputation. Which can be essential for securing loans, attracting investors, or planning a future sale.  To build value in a dental practice, focus on enhancing patient experience by providing exceptional care and maintaining a welcoming environment, which fosters patient loyalty and referrals. Invest in modern equipment and continuing education to offer the latest treatments and maintain a competitive edge. Additionally, implement efficient practice management systems to streamline operations, reduce costs, and improve profitability. So when we talk about building to sell, it doesn't mean you have to sell. It's about making sure that you're building an asset that has tangible value in the marketplace.  If you build it right and your business is easy to sell, then your business is also fun to run because it's giving you the income that you want and it's giving you the freedom that you want.

In this episode of The Savvy Dentist Podcast Dr. Jesse Green discusses the importance of building a rock-solid team culture within your business. After 450plus episodes of the Savvy Dentist Podcast we all know the basics of great team culture;  Understand the strengths of each individual. Explain your business vision. Get your employees involved. Define roles clearly. Consider team-building exercises. Recognise the value of diversity. Extend your team beyond your business. Let your team know that you value them. However in this episode Dr. Jesse Green goes deeper into the psychology of a highly successful and well-oiled team. Maslow's Hierarchy of Needs is a model that can help you to identify your team members' needs and to think about what you can do to meet them. It can be especially helpful in your regular one-on-ones when you're thinking about how best to develop your people and enable them to thrive. Effective management begins with understanding the diverse needs of employees, and Maslow's hierarchy offers a comprehensive framework for doing just that. By addressing the needs at each level of the hierarchy, you can not only improve employee retention but also enhance overall performance and productivity. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up. From the bottom of the hierarchy upwards, the needs are: physiological, safety, love and belonging, esteem and self- actualisation.  Dr. Jesse explains this five-stage model and how he utilises it in his day-to-day business dealings.

In this episode of The Savvy Dentist podcast, Dr. Jesse Green discusses the most precious resource we have … our time. When it comes to running a business, one of the most common things that dentists say is that they want to make more money. And then once they're making ‘more' money, then their desire turns to them having more time in their life, with more enjoyment, meaning and satisfaction. How do we get the balance right? If you are feeling burned and stressed out, then this is the episode you need to listen to. [4:20] - Re-engineer your business and create a business that you love. [5:38] - Who to hire, and when! [6:22] - Internal training vs. external training. The pros and cons. Which works best and creates the most profit. [15:23] - If you want to free up your clinical time, hire an associate dentist, or a dental hygienist or therapist. [18:08] - How to continue to grow your revenue within your practice.

In this episode of The Savvy Dentist podcast, Dr. Jesse Green discusses what is working now in the current market conditions, to fill the white space in your appointment book. White spaces impact your business revenue, which in turn creates a downturn in your cash flow and profits. So it's important to identify some of the root causes and Dr. Jesse offers some strategies and tactics for you to help fix this problem should you have it in your practice. As practice owners it's important for us to understand why cancellations occur and what the mindset of our patients may have. Dr. Jesse explains how you can elevate the value of dentistry in the mind of the patient by creating a compelling reason to return.

Merriam-Webster's Word of the Day for May 10, 2024 is: bogart • BOH-gahrt • verb To bogart something is to use or consume it without sharing. // Nelson advised his friends not to bogart all the snacks before the rest of the party guests arrived. See the entry > Examples: "Producers of individual shows should not be allowed to shape any content but their own; otherwise, the telecast winds up being hijacked by beamed-in celebrities singing songs from terrible musicals no one's yet seen. And as for those stage-swarming investors? Let's ban them too. The awards they bogart belong to the authors." — Jesse Green, The New York Times, 2 June 2021 Did you know? The legendary film actor Humphrey Bogart was known for playing a range of tough characters in a series of films throughout the 1940s and 1950s, including The Maltese Falcon, Casablanca, and The African Queen. The men he portrayed often possessed a cool, hardened exterior that occasionally let forth a suggestion of romantic or idealistic sentimentality. Bogart also had a unique method of smoking cigarettes in these pictures—letting the butt dangle from his mouth without removing it until it was almost entirely consumed. It is believed that this habit inspired the current meaning of bogart, which was once limited to the phrase "Don't bogart that joint," as popularized by a song on the soundtrack to the film Easy Rider. Today, bogart can be applied to hogging almost anything.

This week, Erica's chatting with Leah Palmquist, Creative Director at Caribou Coffee. In this episode, Leah gives us a peek inside her mind when hiring creative talent for her team, how she works with marketing team members to craft effective creative briefs, and how Caribou Coffee stands out in a saturated market by having a strong brand identity, product innovation schedule, and curated customer experience. Here's a peek at what we cover in this episode: [00:03:19] - Leah describes her career journey thus far, from obtaining a graphic design degree from the University of Minnesota to her current role as Creative Director at Caribou Coffee. She also reveals how she leads her creative team and what she looks for when hiring creative talent (hint: the more you narrow your niche, the more marketable you are as a creative)! [00:08:37] - Leah explains how to craft an effective creative brief, including relevant information and context. [00:14:04] - Leah walks us through the strategy Caribou Coffee implements to stand out in a heavily saturated space like coffee, including their strong brand identity, product innovation schedule, and unique curated customer experience. She also explains the creative team's role in communicating this differentiation, and the subliminal messaging that comes through creative work. [00:20:23] - Leah shares how brands with limited resources can ensure they're optimizing their creative processes, and reveals two new Caribou Coffee launches live TODAY! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Leah's episode: Developing Story-Driven Video Content (+ A Mini Breathwork Session) | Chris Keener of MUD/WTR Should You Hire a Creative Agency? | Jesse Green of Handcar Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Caribou Coffee: TikTok | YouTube | Instagram | Facebook | cariboucoffee.com Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support