Podcast appearances and mentions of charley valher

Step up your marketing game by integrating events into your strategy. James and Charley Valher look at the power of event marketing plus paid ads.

Dive into the world of high-stakes digital advertising. Charley Valher shares insights from running millions of dollars a month in clients' paid ads.

Podcast or Youtube? James and guest Charley Valher discuss the shift from audio podcasting to video. Content creators are in for a load of insights.

Does multi-platform advertising intimidate you? James and Valher Media's Charley Valher cover the when, why, and how of advertising on new channels.

To scale ad accounts isn't just about bigger budget. James and Valher Media's Charley Valher unpack the nuances of boosting reach and impact of ads.

Have you got leads but fall short on conversions? Maximize your advertising ROI with actionable insights from ValherMedia's Charley Valher.

Charley's journey began unexpectedly when he and his partner, Bianca, decided to start a family. Charley left his job, embracing a contrarian approach in the thick of COVID. In just 2.5 years, Charley bought 10 properties using genuine savings from external sources. Through smart debt management, he achieved consistent cash flow and impressive profits. And as interest rates rose, Charley focused on renovations, maximizing profits through compounding.  Despite the challenges of refinancing every loan, Charley's portfolio thrived. He eventually sold and repurchased properties, capitalising on opportunities while others hesitated. Charley also structured his investments wisely, mixing personal and trust holdings to optimise tax benefits. But Charley's 11th property? It's unlike anything he's bought before. It sits on a unique development site, adding excitement and diversification to his portfolio. More details on this location, plus Charley's advice to aspiring investors, right inside this episode. It's definitely one you won't want to miss!

Ad campaigns can be a financial sinkhole if not done correctly. James and ValherMedia's Charley Valher discuss effective ad strategy selection.

Set your video ads apart. James & Valher Media's Charley Valher break down how to create video ads that captivate & convert.

Do you need a setter or closer? James and Valher Media's Charley Valher talk sales and marketing in the context of the appointments setting model.

Elevate your paid ad campaign. James and Valher Media's Charley Valher discuss ad campaign types, lead magnets and advertising intent.

How can your company survive a declining business environment? James and guest Charley Valher discuss innovation strategies to help you beat the odds.

My guest today is Charley Valher. Charley is an award wining business, marketing and investment expert from Melbourne who has just completed the Unhindered experience. He was happy to share very personally about his experience eradicating insecurity from his life and answer these tough questions on the subject. - Can you describe your initial resistance to the ‘overcoming insecurity' content I was publishing online? - What was it that caused you to realise that hidden insecurity was a problem worth investigating? - What were some of the deep moments of awareness that rocked your world when we started coaching together?- What did you find most transformational about the unhindered experience?- What did you find most difficult to address? - What has been the lasting fruit of confronting and eradicating your deepest fears about yourself?- Any surprising changes in your life you never anticipated?- Why do you think most people will not do what you've just done over the last 6 months?We had a lot of fun in the coaching process together, and this conversation was no different. I'm sure you'll find his journey super interesting and relevant to wherever you are at in the process of overcoming your own insecurity.

In this episode, we explore the power of podcasting for scaling your online course sales. Our guest, Charley Valher, the founder of Valher Media, joins us to share valuable insights and strategies on leveraging podcasts to grow your audience, convert listeners into buyers, and build an email list.We start by discussing how podcasting can play a pivotal role in scaling your online course business. Charley highlights the unique advantages of podcasts in establishing credibility, fostering connections, and reaching a wider audience.Is it too late to start a podcast? Charley addresses this common question, providing valuable insights on the current podcasting landscape and how to carve your niche even in a saturated market.Next, we explore the crucial first steps when starting a podcast. Charley shares practical tips on equipment, hosting platforms, and crafting compelling episode topics that resonate with your target audience.Standing out in the podcasting world is essential, and we delve into strategies for making your podcast memorable and distinctive. Charley discusses episode frequency and duration, the benefits of guest interviews versus solo episodes, and techniques for growing your audience.Converting listeners into buyers is a critical aspect of leveraging your podcast for online course sales. Charley reveals effective methods for compelling call-to-actions (CTAs), building an engaged email list, and nurturing relationships with your listeners.We also address common podcasting mistakes to avoid and provide insights on who may not be the right fit for podcasting. Charley shares valuable lessons learned and provides guidance to help you navigate potential pitfalls along the way.If you're ready to harness the power of podcasting to scale your online course sales, this episode is a must-listen. Tune in to gain valuable insights, practical strategies, and expert advice from Charley Valher on growing your audience, converting listeners into buyers, and taking your online course business to new heights.• Learn more from Charley• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Do you find yourself running away from something, rather than running towards something? Well, you're not alone. In this podcast, Charley Valher talks about his journey from being a school dropout to a successful entrepreneur, and how he was able to create a life that he does not want to retire from. Charley shares his practical advice on how to set the right goals, overcome emotional challenges, and become the best version of yourself. He talks about his experience in owning and exiting different businesses, including a real estate investment, a marketing agency, and a media company. If you're looking for inspiration and guidance on how to achieve financial independence and balance in your life, this podcast is for you. Charley's personal anecdotes and humorous storytelling will keep you engaged and entertained throughout the episode. So, make sure to subscribe and join us on this journey towards personal growth and success! If you love this episode, don't forget to subscribe, rate, and share this podcast!  See you on the inside!   In this episode, we cover: 00:00 Coming up 02:59 How did Charley get started? 07:01 Running away vs. running towards something 11:34 Business and property: The road to financial independence 16:45 The emotional breakthrough: Charley's story 21:22 Escaping the pit of despair 26:09 Progress is key to a fulfilling life 31:48 Goal-setting: Practical tips and tactics 35:41 Efficiency is everything 39:22 Know thyself: The first step in the process 43:58 Financial independence: It starts with you. 50:24 Goal-setting: Charley's expert advice   About Charley: Charley Valher is an expert in podcasting and a highly sought-after consultant among business owners, investors, and entrepreneurs. As the Founder and CPO of Valher Media, he helps entrepreneurs scale their businesses through the power of podcasting.  Charley's expertise has launched multiple podcasters into becoming some of the best in their fields. He is a household name in the podcasting community and his insights have been featured in top publications such as Forbes and Entrepreneur.   Connect with Charley: Website: https://charleyvalher.com/  Facebook: https://www.facebook.com/charleyvalherofficial  Instagram: https://www.instagram.com/charleyvalher/  YouTube: https://www.youtube.com/@valhermedia1222  LinkedIn: https://www.linkedin.com/in/charley-valher-789636166/    Want daily insights? Follow along: Instagram: https://www.instagram.com/goosemcgrath/ Youtube: https://www.youtube.com/@goosemcgrath Twitter: https://twitter.com/McgrathGoose TikTok: https://www.tiktok.com/@goosemcgrath LinkedIn: https://www.linkedin.com/in/glenn-goose-mcgrath Facebook: https://www.facebook.com/gooseface/ See omnystudio.com/listener for privacy information.

Join James and fellow podcaster Charley Valher as they explore the need to create video content, and share strategies for marketing success.

Today we're back for part two of the inside story with Charley Valher, where we're going into his borderless investing approach. I'm excited to get the key learnings he's had along the way, how his actual strategies changed over time. We dive into what made him buy in Perth, his view as an interstate investor, and how he's pushed through comfort zones to make it all happen. We're also going to go into the key role that buyer's agents and property managers have played in buying this many properties so quickly.  And we'll also be getting his take on where Perth sits compared to the other capitals because he's got a pony in each race at the moment. He's got a good perspective across Australia, and I'm keen to get his thoughts.  So let's go inside.   Resource Links: Book Mentioned: 3 Sides To A Coin: (Inspired By Robert T. Kiyosaki) by De'von H (https://www.amazon.com/Sides-Coin-Inspired-Robert-Kiyosaki/dp/1656287080)  Get your Strategic Portfolio Plan and our help with Buying Your Next Perth Property  (https://www.investorsedge.com.au/invest-in-perth-property/) Join the Perth Property Investment Facebook Group (https://www.facebook.com/groups/perthpropertyinvestors) Join Jarrad Mahon's Property Investor Update (https://www.investorsedge.com.au/join) For more info on our award-winning and highly rated Property Management services that give you guaranteed peace of mind (https://www.investorsedge.com.au/perth-property-management-specialists/) For more info on how our Property Sales services can ensure you get the best selling price while handling all the stress for you (https://www.investorsedge.com.au/selling-your-perth-property/)   Episode Highlights: Intro [00:00] What Are Charley's Biggest Mistakes While Investing in Real Estate? [01:36] What is the Current Status of Charley's Portfolio? [04:07] What Are the Consequences of Taking on More Risk and Debt While Investing in Real Estate? [08:20] What Does Charley Know About the Real Estate Market in Perth? [12:57] How Important is Having a Supportive Team When Investing in Real Estate? [16:46] Why is Having a Good Relationship With Your Property Manager Important? [21:25] What Predictions Do You Have for the Future of the Real Estate Market? [25:27] Can You Share Your Thoughts on the Future of the Real Estate Market? [28:17] Outro [31:19]   Thank you for tuning in! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast.   About the Guest: Charley is a serial entrepreneur with a passion for the business that started at the age of 10, trading Pokémon cards. He became an eBay merchant, learned digital marketing, and ran a successful 7-figure company running Facebook and Google ads for clients.  Charley has since ventured into outsourcing and podcast media education and services. In 2021, Charley started his latest venture, Business & Investing, which aims to teach business owners how to create wealth inside and outside their businesses.  Charley's biggest lesson? Selling what people want to buy, not what you want them to buy, and making money and growing money are two very different skill sets. Connect with Charley: https://charleyvalher.com/   Visit Valher Media: https://www.valhermedia.com/   Listen to the Business and Investing Podcast here: https://businessandinvesting.com/     Connect with Perth Property Insider: Subscribe on YouTube: https://www.youtube.com/channel/UCgT9-gB6RS69xSgc8J9KrOw Like us on Facebook: https://www.facebook.com/investorsedge See omnystudio.com/listener for privacy information.

Do you aspire to be a borderless property investor? Today, I've got Charley Valher on the show. Many would know him as the host of the popular Property & Investing Podcast, and the Business & Investing Podcast. He has built a very large portfolio quickly over the last few years and has done it as a borderless investor.  Buying in different states and building a portfolio quickly with that kind of mindset takes a lot of pushing through comfort zones, a lot of challenges to overcome, and a lot of skill with financing while using and leveraging a team.  So today, we're going to go into his journey and all that he's learned. I'm really excited to have him on the show.  So let's go inside.    Resource Links: Get your Strategic Portfolio Plan and our help with Buying Your Next Perth Property  (https://www.investorsedge.com.au/invest-in-perth-property/) Join the Perth Property Investment Facebook Group (https://www.facebook.com/groups/perthpropertyinvestors) Join Jarrad Mahon's Property Investor Update (https://www.investorsedge.com.au/join) For more info on our award-winning and highly rated Property Management services that give you guaranteed peace of mind (https://www.investorsedge.com.au/perth-property-management-specialists/) For more info on how our Property Sales services can ensure you get the best selling price while handling all the stress for you (https://www.investorsedge.com.au/selling-your-perth-property/)   Episode Highlights: Intro [00:00] Why Investing in Property Is Like Diets [01:22] The Podcast and Transition to the Online World [04:35] It's Crucial to Reinvest in Assets Other Than Your Business [07:08] Exploring the Experience of Accumulating Wealth [12:38] Jarrad Shares How He Obtained His First Property [15:43] Gaining Clarity and Confidence by Working Backwards to Execute Deals [27:12] The Significance of Having the Appropriate Team to Manage Your Portfolio [31:43] Outro [33:33]    Thank you for tuning in! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast.   About the Guest: Charley is a serial entrepreneur with a passion for the business that started at the age of 10, trading Pokémon cards. He became an eBay merchant, learned digital marketing, and ran a successful 7-figure company running Facebook and Google ads for clients.  Charley has since ventured into outsourcing and podcast media education and services. In 2021, Charley started his latest venture, Business & Investing, which aims to teach business owners how to create wealth inside and outside their businesses.  Charley's biggest lesson? Selling what people want to buy, not what you want them to buy, and making money and growing money are two very different skill sets. Connect with Charley at https://charleyvalher.com/   Visit Valher Media at https://www.valhermedia.com/   Listen to the Business and Investing Podcast here: https://businessandinvesting.com/     Connect with Perth Property Insider: Subscribe on YouTube: https://www.youtube.com/channel/UCgT9-gB6RS69xSgc8J9KrOw Like us on Facebook: https://www.facebook.com/investorsedge See omnystudio.com/listener for privacy information.

Are you itching to skyrocket your real estate investments to greater heights? Today's episode of The Wild Goose Chase is a real treat for all the real estate enthusiasts out there. We'll be diving deep into the world of real estate investing in Australia.  Recorded originally on the Property and Investing podcast with Charley Valher and Grant Merriel, this episode is packed with valuable insights and expert advice on how to thrive in the ever-changing landscape of real estate investing. Join us as we tackle what's new in the world of real estate investing down under, and how you can adapt your strategy to stay ahead of the game. You don't want to be the investor who gets left in the dust when the market shifts, right? It's not every day we get to dive into something this complex and technical, but we've made it super digestible with lots of analogies and fun stories. See you on the inside!    In this episode, we cover: 00:00 Coming up 00:13 Welcome to the Wild Goose Chase Podcast 04:08 Unpacking the property market in 2023 07:38 The spurious nature of bank valuations 13:09 How does one adapt to changing conditions 20:21 The race track analogy 35:23 Considering the time horizon 37:34 Is it appropriate to buy a property that has a 0% yield? 39:13 Understanding your personal capabilities 46:59 The importance of cash flow in the macro time horizon   About Our Guests: Charley Valher and Grant Merriel are the hosts of ‘Property and Investing' – a podcast that exists to help entrepreneurs overcome their limits and build wealth outside of business. The show is dedicated to sharing information, insights and tools to help business owners build a stable, thriving business that unlocks their money and life goals. Links to the show: Website: https://propertyandinvesting.com/ Instagram: https://www.instagram.com/propertyandinvesting/ Spotify: https://open.spotify.com/show/0DmtgPlQ4QdULnIqR9dWMz?si=cf2becc7d6144a92 Want daily insights? Follow along: Instagram: https://www.instagram.com/goosemcgrath/ Youtube: https://www.youtube.com/@goosemcgrath Twitter: https://twitter.com/McgrathGoose TikTok: https://www.tiktok.com/@goosemcgrath LinkedIn: https://www.linkedin.com/in/glenn-goose-mcgrath Facebook: https://www.facebook.com/gooseface/  See omnystudio.com/listener for privacy information.

Without question, the goal of every property management agent is consistent, sustainable growth. You can't adequately pursue growth if you're not turning enough profit but most importantly, you have to identify where savings could be absorbed to create more revenue to invest in your next property portfolio. In today's episode, we are joined by Charly and Grant who are business owners that are also into property investing. As business owners, they are aware of creating plans to grow their business.  Tune in as we talk about creating a property portfolio growth plan, business strategies and how to make most out of your business in general. If you love this episode, email us at til@dashdot.com.au, and don't forget to subscribe, rate, and share this podcast!  See you on the inside!    Episode Highlights: 00:00 Introduction01:11 Charly and Grant Introduction02:12 Excitement About Investing07:19 Common Questions About Property Portfolio09:23 Rapid Change Of Plans10:58 How To Succeed12:32 Status Of The Property Market13:59 Current Environment In Investing17:15 Cost Of Pivoting To Another Business25:41 Pathways To Create Maximum Amount Of Generational Wealth29:09 Is Stacking Cash The Best Strategy34:57 The Idea Of Investing In Property41:43 What Do You Mean By Freedom Number?48:20 Realistic Life Decisions55:51 Financial Independence Calculator   About our guest:   Charley Valher and Grant Merriel are the hosts of Business & Investing – a podcast that exists to help entrepreneurs overcome their limits. The show is dedicated to sharing information, insights and tools to help business owners build a stable, thriving business that unlocks their money and life goals.   Links from the Show: Business & Investing with Grant and Charley Website: https://businessandinvesting.com Connect With Us: See our other Podcasts: https://theinvestorlab.com.au/ Watch on Youtube (https://www.youtube.com/c/TheInvestorLab)  Listen on Spotify (https://spoti.fi/3Np19x8)  The Dashdot Website (https://www.dashdot.com.au/) Ready to work with us directly? (https://dashdot.com.au/discovery) Get your Property Portfolio Growth Plan (https://dashdot.com.au/portfoliogrowthplan) See omnystudio.com/listener for privacy information.

James and Business & Investing's Charley Valher started a list of nine things that lower profit margins. Hear Part 2 of it in this episode.

The things that lower profit margins also prevent you from building wealth. Charley Valher shares five out of nine profit killers to look out for.

Does financial freedom sound like pie in the sky? Charley Valher discusses why the benefits of financial independence are worth striving for.

Even James Schramko and Charley Valher, who've had some success in wealth-building, can tell stories of mistakes they've made. Listen in and learn.

James Schramko and Charley Valher use financial professionals for their wealth-building. Here are the roles they hire, and why it's such a good idea.

Making money as an entrepreneur is different to earning it as an employee. In this episode, Terry chats with Charlie Vahler. Charlie is a high school dropout who completed an apprenticeship as a plumber before realising he wanted to be in business.  And his journey has made him financially independent by age 33. In this chat, he decodes the process he took to pinpoint the most important factors in his success. If you're in business or want to be, this episode is as inspiring as it is instructional.  Also in this episode:The 2 most important skills Charlie learned as an apprentice that have made him successful in business. How to use 'The power of 5' the change your beliefs and improve your resultsCharlie's number one strategy for breaking through earning plateaus. Show notesClick here to see notes on this show and all resources & links mentioned.Unlocked: Money mapping trainingClick here to learn how to maximise your return on life by making more mindful decisions with your money, monthly :)Private podcast communityClick here to get to know us better, debrief episodes and access our top 100 resources.Corporate programClick here to find out more about our workplace programFollow us on InstagramClick here to see behind the scenes of our business and learn more about personal finance in bite-sized chunks.

Wealth creation isn't something to approach haphazardly. James and Full Stack Business Owner's Charley Valher suggest considering six key concepts.

Today's show is a little bit different…  Friends of the channel, Charley Valher and Grant Merriel, recently asked me to hop on their show, Full Stack Business Owner – so I did, and some really interesting topics came up.  Join us as we have an awesome talk about rising interest rates, building wealth when interest rates are high, forecasting interest rates, and more! If you love this episode, let us know by emailing us at til@dashdot.com.au, and don't forget to subscribe, rate, and share this podcast!  See you on the inside!    In this episode, we cover: Why interest rates are going up [03:29] How interest rates affect loan affordability [07:44] Wealth creation in business and property when interest rates are high [15:18] What will happen to interest rates in the coming years? [21:52] Should interest rates be a deciding factor for business owners? [26:17] Sourcing true and accurate information [35:03]    About our Guests: Charley Valher and Grant Merriel are the hosts of Full Stack Business Owner – a podcast that exists to help entrepreneurs overcome their limits. The show is dedicated to sharing information, insights and tools to help business owners build a stable, thriving business that unlocks their money and life goals.   Links from the Show: Full Stack Business Owner Website (https://www.fullstackbusinessowner.com/)    Connect With Us: See our other Podcasts: https://theinvestorlab.com.au/ Watch on Youtube (https://www.youtube.com/c/TheInvestorLab)  Listen on Spotify (https://spoti.fi/3Np19x8)  The Dashdot Website (https://www.dashdot.com.au/) Limitless: The Renegade's Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com) Ready to work with us directly? (https://dashdot.com.au/discovery) See omnystudio.com/listener for privacy information.

Some entrepreneurs aim to make money now. Others are building a business to sell. James Schramko and Charley Valher explore the difference.

Does wealth seem elusive to you, despite having your own business? James and Valher Media's Charley Valher explore the money mindset responsible.

It's one thing to be able to create money but an absolutely different story when it comes to growing money. We are all capable of making money but do we even know what it takes to start growing it and building your wealth outside of your business? For Charley Valher, CEO of ValherMedia and owner/host of the Full Stack Business Owner Podcast, it's taken him years to understand the importance of wealth creation outside your business. And that's why we have him on the show with us today, to talk about: Why your business should become the tool to fund your wealth creation strategy, Why business owners have a distinct advantage when it comes to wealth creation, and How do you go about building your wealth creation A-team? This podcast will surely help you if you're looking to start your wealth creation journey (which you should). So stay tuned for valuable insights into building wealth outside of your business. Discussion Points:  0:00 Introduction 2:28 The reason why Charley started the Full Stack Business Owner 10:12 Why you need to build wealth outside of your business 15:30 Why business owners have a massively unfair advantage in wealth building 19:04 Having the right people on your team for your wealth creation strategy 32:04 It's on you to lead your business on its way to creating wealth 32:32 What's the best way to start your wealth creation journey? 35:21 You have the funds to start building wealth but you're using it somewhere else 36:16 Getting educated in business is crucial for your wealth creation strategy 37:08 You need to treat wealth creation as a business About Charley Valher: Charley Valher is the CEO of VallherMedia — a podcasting company. Charley is also the owner/host of the Full Stack Business Owner podcast, a show dedicated to sharing information, tools, and insights that will help business owners build a sustainable, thriving business that allows them to unlock their money and life goals. Visit their website at Full Stack Business Owner and tune in to the Full Stack Business Owner podcast. Resources: Get your Free Wealth Tracker now https://www.fullstackbusinessowner.com/the-ultimate-wealth-tracker-for-business-owners/ Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/ Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now.

2022 is a CRAZY year for social media! To talk about this, I’ve invited a very special person - a great friend of mine, and probably the best copywriter I know… the awesome Charley Valher

The goal of every property investor should be to create a portfolio with the optimal combination of risk and reward, BUT most of them never get past two properties – and it's very hard to build a balanced portfolio with two assets. So, how do you maintain a good mix in your portfolio while keeping your risks, returns, and capital allocation in check? Today, we talk about a concept called the “efficient frontier” - a powerful tool property investors use to establish the most efficient rate of return and capital allocation. To dig more into this, we've got Charley Valher of Valher Media joining in as we tackle the efficient frontier curve, the Modern Portfolio theory, expensive versus cheap property, buying stigmatized units, and identifying gentrifying areas.   If you love this episode, let us know by emailing us at til@dashdot.com.au, and don't forget to subscribe, rate, and share this podcast!  See you on the inside!    In this episode, we cover: Finding the Efficient Frontier curve [02:59] Building an efficient & diverse property portfolio [05:53] The formula behind the Modern Portfolio Theory [09:06] The best approach when starting a property portfolio [13:27] Can units and apartments still perform well in Australia? [19:40] The right way to structure your portfolio and avoiding getting “stuck” [25:54] Wealth vs Cash flow: Understanding your real estate goals [28:47] Should you consider buying stigmatized property? [33:53]  Identifying gentrification and the Commodore Theory of Growth [38:47] The value of talking to locals when scouting property [41:30]    Links from the Show: Visit Asset Blocks Connect With Us: Dashdot Website (https://www.dashdot.com.au/) Limitless: The Renegade's Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com) Ready to work with us directly? (https://dashdot.com.au/discovery) About our Guest: Charley Valher is a household name among business owners, investors, and entrepreneurs. He is the Founder and CPO of Valher Media, helping entrepreneurs scale their business through the business of podcasting. His expertise has helped launch multiple podcasters into becoming one of the best in their field. If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in! See omnystudio.com/listener for privacy information.

Thinking of starting a podcast? Charley Valher manages people's podcasts for a living, and in this episode discusses what you need to consider.

Would it really be such a different experience to invest in property now than if you had done it 5 years ago? And if it was, is property still a worthwhile investment despite the challenges that come with it? Long-time friend of the show Charley Valher of Valher Media joins us today for a back-and-forth discussion about property, his new podcast called Asset Blocks, crafting a strategy, risk-adjusted returns, and being able to adjust your tactics to fit the situation. If you love this episode, let us know by emailing us at til@dashdot.com.au, and don't forget to subscribe, rate, and share this podcast!  We're also going to do another Q&A episode soon so if you have any questions for us, send them over to til@dashdot.com.au and we'll answer them on the show! See you on the inside!    In this episode, we cover: Charley on starting Asset Blocks, a property podcast [02:15] Adapting to changing property investing tactics and strategies [05:57] What should you focus on when crafting a strategy? [11:02]  Flexibility with tactics makes a good property investor [15:36] Is it harder to start investing in property now than before? [19:03] Is property investing still worth pursuing despite the challenge? [25:34] Using risk-adjusted returns to create an optimal property portfolio [31:50] Do you need to risk investing in something new to get to your goal? [38:15]   Links from the Show: Visit Asset Blocks Business & Property series on YouTube   Connect With Us: Dashdot Website (https://www.dashdot.com.au/) Limitless: The Renegade's Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com) Ready to work with us directly? (https://dashdot.com.au/discovery)   About our Guest: Charley Valher is a household name among business owners, investors, and entrepreneurs. He is the Founder and CPO of Valher Media, helping entrepreneurs scale their business through the business of podcasting. His expertise has helped launch multiple podcasters into becoming one of the best in their field. If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in! See omnystudio.com/listener for privacy information.

Podcast equipment has gotten better each year since the medium started. What's the best gear for 2022? Valher Media's Charley Valher shares his picks.

Could a video podcast be the content marketing vehicle your business needs? Charley Valher produces other peoples' shows and offers his insights.

You can perform at your peak performance for a short time, but then you’ll burn out. Like I did at 22. But it taught me that you can’t push your body to hell in order to achieve a certain goal. Because you’ll never be able to sustain it. And you’ll never get to where you want to be. This is the mentality that I’ve lived by as I moved from being an athlete to running my own business. And since I know a lot of you fellas wanted to get to know more about me. From how I started out, overcame my challenges, bagged some wins, and basically my overall approach in business and in life. I’ve decided to shake things up a little. And invited someone who does a great job at picking my brains. Charley is one of my mentors. He’s one of the guys I got to help me make sure that JCF is always at its peak. He runs a successful podcast company, and knows a damn lot about running a business. Charley and I understand the ups and downs of being business owners, and how bloody important it is to look after ourselves if we want our companies to succeed. For this one, I’ll be sitting on the other side of this interview, and answering Charley’s questions to me. This is a topic that needs to be discussed and shared to guys everywhere, whether you’re a business owner or not, so hit the link now and enjoy the episode. Cheers! Highlights: Where my love for sustained peak performance all started [01:22] Applying skills developed from being an athlete to running a business [06:25] Why the right perspective for business helps us succeed [09:08] Introducing the Hierarchy of Health [10:07] If your health sucks, your business sucks [12:41] Kickstarting your health for better performance [15:48] Why business owners need to identify their values [21:28] The Keeping-up-with-the-Joneses mentality seen in business owners [25:54] Get a coach, set KPIs, what’s next? [31:21] Is there really a business-home life balance? [35:26] Does redlining yourself make for a guaranteed approach to success? [37:07] How to make your morning routines effective [40:33] Resource Links: Learn more about my coaching, how you and dozens of other superstars like yourself can change your life for the better: https://jcfcoaching.com/ Stay on track with your progress with us: https://www.facebook.com/JCF-Support-Team-532089067167965 Join our Facebook group and receive FREE information how you can slay through life like a savage: https://www.facebook.com/groups/highperformancemen Learn more about the Hierarchy of Health: https://jcfcoaching.kartra.com/page/access About My Guest Charley Valher is the Chief Podcast Officer of Valher Media, a company that helps business owners scale their businesses and get more profit through podcasting. He is also the host of The Business of Podcasting, a podcast that aims to give podcasters the nitty-gritty of podcasting. Thanks for tuning in! If you liked this episode, please don’t forget to like, subscribe and share this podcast. I’ll see you at the next one! Connect with JCF Coaching: Subscribe on YouTube: https://www.youtube.com/user/JamesCantIFBBPro Like us on Facebook: https://www.facebook.com/jcfcoaching Follow me on LinkedIn: https://www.linkedin.com/in/james-cant-86580592/ Tag me on Instagram: https://www.instagram.com/jamescant_/ See omnystudio.com/listener for privacy information.

Can you better market your business as a podcaster, or on YouTube? Guest expert Charley Valher breaks down these options for reaching your audience.

Your content can be everywhere online, yet not get the results you're after. James Schramko and Valher Media's Charley Valher suggest a different approach.

What gear does a video marketer need to deliver quality that won't bust their budget? Video podcaster Charley Valher speaks from his own experience in the field.

Can paid ads give your podcast the visibility it needs in a crowded market? Get some tips from podcasting pro Charley Valher.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The world is in crisis. In just the last month, the landscape of podcasting has changed drastically and there are things you should be doing to your podcast so that you can navigate the current environment and flourish when this period is over. Today, I’d like to cover points such as where podcasters are hurting the most, things you should avoid doing, and what isn’t working. I also highlight opportunities you can take advantage of as a podcaster in this time. This crisis shouldn’t stop your show from growing - this is the time to level-up! Episode Highlights: Watch what you say - you are the media! [03:27] Observations on the impact of this crisis in the world of podcasting [05:48] Where podcasts are being hit by the crisis [08:21] What’s working for podcasters at the moment? [12:57] Now’s the time to bring in those guests [14:05] Paid advertising is getting cheaper, reaching more [15:32] Take advantage of Facebook live [17:36] The business of selling and providing discounts [19:41] As a podcaster, what should you focus on right now? [21:04] Do you have any questions about podcasting? Send them over to charley@valhermedia.com and I’ll cover them in future Q&A episodes. As always, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Being a pro at podcasting is a lot like becoming a successful amateur tennis player: not only do you need to avoid unforced errors, you also need to hit winners. Today, I go over my own experiences and observations from auditing hundreds of podcasts and share a list of the most common mistakes podcasters make. I also give insight and advice for those just starting out & those who need help in figuring out why their show might not be working as they’d expected. We’ll be talking about: Narrowing your niche and aligning your podcast with your business [02:21] Content and topic selection [05:44] Adding value to your show (and not leaving it up to your guest to provide) [09:12] Why preparedness is king [12:57] Quality over quantity [17:09] Waffles [18:34] The lack of innovation and point of difference [20:22] Leading listeners to your business and selling your product/service [22:12] Do you have any questions for future Q&A episodes? Send them over to charley@valhermedia.com! As always, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Making sure you’re offering something of worth to your listeners is a goal that should never be overlooked. Preparing an episode and looking for potential guests who can bring additional value may be difficult to grasp, but luckily, we’ve got an expert who can help get you on track. Today, we will be joined by Joe Fier, co-host of the Hustle And Flowchart Podcast and co-founder of Evergreen Profits, to let you in on some tips about getting big players on your show, insights on using their unique Dream 100 strategy, working with a co-host in interviewing, growing your audience, expanding your reach, and monetising your podcast. This episode will motivate you to make your podcast even better, with the added value guest experts will definitely bring to the table. As we kick-off 2020, we will be releasing an email every week that covers topics to help you grow and monetise your podcast. If you would like to receive these weekly emails, head over to Podcaster’s Edge to learn more. Please don’t forget to subscribe and stay tuned for updates on upcoming episodes. Enjoy the show! About Our Guest: Joe Fier is one-half of the dynamic duo Matt and Joe from the very successful Hustle And Flowchart Podcast. He is also the Co-Founder of Evergreen Profits Marketing Strategist, working behind the scenes of some huge podcasts aside from his own. Joe is an entrepreneur, author, investor, and husband, and thrives on working with amazing authors, experts, and corporations to help each one make an impact. Getting Big Names On Your Podcast With Joe Fier Joe Fier and the Hustle And Flowchart Podcast Blogging and content marketing got them into thinking about online marketing as a whole and how to profit from their content development. Started because they wanted to give their best content for free. Seventy percent (70%) of their income at the time was coming from affiliate marketing. They realized that not many people really put a lot of focus into a podcast. It was kind of like an afterthought. Their podcast has now moved into more self improvement, talking about stress and anxiety for entrepreneurs and how to deal with and cope with that. Being able to connect with people makes selling anything easier. Planning an Episode A lot of planning goes into each episode, and good cadence with your co-host or partner will make things easier. Their dynamic works because Matt asks the tactical, strategic questions while Joe likes to dig deeper if the topic is surface level. They with their team study and research a lot about the speaker and the topic to be discussed on the show. Determining Interview Questions They study and watch a lot of good interviews on the web (like those by Howard Stern and Joe Rogan). It's not about the best questions all the time, but those that dig deeper into the topic at hand. Knowing what questions to ask comes more from experience, rather than just knowing what is expected to be asked specifically. Transcripts and Show Notes For some people, transcripts are better as they read faster than they can listen. Show notes can be considered as mini sales pages for each episode. Others go straight for the notes and not listen to the podcast itself, and that's okay, since they are still getting the content but in a different format. Bulleted vs SEO-Centric Show Notes 'Intrigue points' give people a reason to hit 'play'. Bulleted notes drive curiosity to at least one or multiple points of the show. Looking at Stephen Spencer's SEO-rich show notes, using SEO is a great way for potential fans to find your podcast. Ultimately, intention and objective are important in choosing which format to take. Strategies For Getting Big Names On The Show Two of the strategies they have for getting traffic to the podcast is guesting on other shows and having guests over as well. Getting referrals from their network is their number one driver for connections. Once you network with one podcaster and get the ball rolling, finding other people who need guests or would want to guest on other shows gets easier. The Dream 100 List Roland Frasier, one of the founders of Digital Marketer, suggested that they make a Dream 100 List, a spreadsheet that lists the Top 100 people that they would love to connect with. Attaching your Dream 100 List to the footer of your email is one way to spark interest and get your recipients curious. Asking guests about who they might know on your Dream 100 list will either help you connect with the people listed or give you more people to connect with via suggestions. This list doesn't have to be fancy - it just needs to do its job. The CAP Method: Create Phase Focusing on goals and building through the systems that you need. Having a good show flow prepared and the technology and production tools ready. Creating a format that jives with your personality and goals for the show. Amplify Content marketing strategy that identifies what you can do to consistently amplify your show on all channels you're comfortable with. For the Hustle And Flowchart Podcast, they started with their email list and network, letting them know when the podcast will be live and asking guests to share the podcast. Levering their audience pools on social media (those you have influence over) to get the ball rolling. Profit Making money directly or indirectly through the show. Surprisingly, out of 1,000 podcasters they interviewed, 85% have said they make zero dollars from their show. While you can make money out of selling shirts or going on Patreon, you'll also need more people to make it work & the payoff isn't very big. Affiliate Marketing is still where they make most of their money. When people are in the trust building phase, they come to the show to learn or listen to someone they like, and once that trust is gained, they'll eventually allow you to bring them to the next step. That's where the money is made. Internet Marketing Own your audience by being able to control the messages you send to them. Don't solely rely on platforms like Itunes for promotions and discoverability. Take matters into your own hands! Trust your email list and network to help you grow as well. Your podcast, website, and email list are the only aspects you can control, while other channels or platforms that you can't fully take charge of are considered ‘rented’. The Deal With Downloads and Profit Most podcasters just focus on the downloads and don’t have the intention of or strategy on making money out of it. While having more downloads is a good goal, looking to your current audience and finding what you can do to to lead them to the next step is not often looked into. You already have an audience that trusts you, and one great way to get them in your email list is through show notes. Getting your listeners to the next step can be done simply by setting up your podcast in a way that encourages them to look at the show notes. Strategies For Profiting From a Podcast They use an 'invisible Podcast funnel', a physical newsletter they send out that derives its content from the podcast. They included a call to action at the top of the podcast that invites listeners to receive two weeks' worth of notes for free. Once people subscribe to the membership plan, they receive a physical monthly newsletter. This gathers attention not only on platforms online like the podcast and email, but also offline. Include affiliate offers in your newsletter as well as sponsorship opportunities to further your ROI. Resources Evergreen Profits Hustle And Flowchart Podcast The Dream 100 List Know more about Joe Fier on his website and subscribe to the Hustle And Flowchart Podcast. You may also reach Joe through his LinkedIn, and Twitter profile. Learn more about Charley Valher and Valher Media. If you would like to improve your show, grab your copy of the Ultimate Podcast Intro Framework and more helpful resources here: Valher Media’s Resources.See omnystudio.com/listener for privacy information.

Launching your very first podcast is a thrilling experience for every podcaster alike. You’ll never know what follows after that. That is why it is essential to come up with effective strategies to ensure your podcast’s success. Today, Steph Taylor of the Socialette Podcast joins us to share her most valuable points on growing your podcast effectively. She demonstrates how being the sponsor of your own podcast enables you to get a maximum return of investment. In this episode, we talk about the difference between shorter versus longer episodes and getting big names on your podcast. Steph also shares how you can make use of Pinterest to grow your podcast. This episode will give every podcaster and aspiring podcasters the most effective tips and tricks to grow your podcast. Don’t forget to subscribe, tune in to the show, and learn more about how you can effectively take your podcast to the next level! About Our Guest: Steph Taylor is the founder and director of Steph Taylor.Co, and the host of the Socialette Podcast. From being a corporate cubicle-dweller turned entrepreneur, she is now simplifying marketing for small business owners through her library of digital products and digital marketing resources. She mentors aspiring entrepreneurs on how to launch with ease with her high-impact launch strategies. Sponsoring Your Show for Maximum ROI Steph Taylor and the Socialette Podcast Marketing her business by running Facebook ads and through social media wasn’t adequate in the competitive marketing space. Starting a podcast was a solution to rising as an authority in the competitive marketing space. She runs her business under her brand, Steph Taylor, where she helps entrepreneurs bring their ideas to life through high-impact launches. Her business is supported by her podcast, which is her most significant social lead. Through her podcast, she shifted from service to digital products to help business owners on a larger scale. Podcasting Versus Blogging You spend long hours with a blog—writing, editing, uploading, making graphics. The work involved in blogging is far bigger than what people may think, and you only end up with words on pages. Launching a 5-minute podcast, on the other hand, which is almost 1,000 words, comprises an entire blog post. Solo Versus Guest Episodes When Steph first started, she posted 5- to 10-minute episodes three times a week to build a connection with her audience. Along the way, she realized that there are so many topics she’s not qualified or doesn’t know enough about to teach. That’s when she started bringing guests onto the show. Having interviews take a lot of content creation pressure off. It saves you from having to come up with ideas all the time. Interviews tend to get more downloads, which is a growth tactic because you gain a more extensive reach with the guest and their audiences sharing it as well. Episode Strategies Scripts are vital when you’re starting, but eventually, as you gain confidence, bullet points and a loose text will suffice. Steph says that she writes down the exact sentences she wants to include, but it doesn’t take a lot of time. Separately doing the intro allows you to touch on things covered in the episode accurately. Mentioning a download or a program in the introduction assures that the audience is still at their maximum attention. Growth and Bringing Listeners Steph utilized her email list to hype up her podcast launch. She got into Facebook groups and started telling people that she’s launching a bite-sized marketing podcast. She asked them to comment on questions about marketing, which became her content ideas. She also replied to each comment on when she will be covering these topics. Hence, they had a reason to tune in and listen to the podcast. To keep growing her audience, she goes into a Facebook group and searches for a topic keyword, and if somebody has asked a question around that, she mentions her episode. Pinterest as a Marketing Strategy Pinterest is an excellent source of free website traffic. Rather than promoting links directly to the podcast, it sends the audience to the blog post version on your website. About 5,000 hits out of 214,000 website visitors come from Pinterest. Her approach: She puts up a blog post for an episode, creates a pinnable graphic, which she has a template for, and then adds it onto the blog post. You don’t need to have a big following; you just need to have a well-optimized keyword. Think simply about what people would like to search for. Finding What Works and What Doesn't Facebook ads can either work extremely well or not at all. The ones that work are mostly videos. Video elements make it more engaging and are great for discovery and marketing. In the audio-only podcast, you get to look at other things and take notes easily. However, the extra effort versus the return that you get will be worth it. Understanding How to Launch Podcasts The first step is figuring out your potential listeners. Do not simply copy what everybody else is doing. Figure out what will make your podcast unique. You’re going to struggle to resonate with everyone because you’re never going to be everyone’s cup of tea. A very narrow niche will get you sponsors who are always willing to work with you. The more narrow your niche is, the more valuable your podcast will be. Making your podcast stand out is a fusion of what the market needs and what makes you unique. Monetisation Sell your own products and services. Get sponsorships. Do affiliate partnerships. It's a combination of podcasts and email marketing. Resources Tailwind app Connect with Steph Taylor on her website and tune in to The Socialette Podcast. You can reach Steph on her Facebook, Instagram, and LinkedIn profile. Learn more about Charley Valher and Valher Media. If you would like to improve your show, grab your copy of the Ultimate Podcast Intro Framework and more helpful resources here: Valher Media’s Resources. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

The number of your podcast downloads is one of the metrics you can use to measure the success of your show. Knowing that your content resonated enough with your audience for them to download episodes is rewarding. Today, Pete Smissen of the Aussie English podcast joins us to talk about what it takes to grow your podcast downloads. His podcast has grown from zero up to 10,000 downloads a day. He also shares with us how he worked to monetise it and make it his full-time gig. We also chat about how he uses YouTube in conjunction with podcasting. This episode will be very insightful for every podcaster. Subscribe, tune in to the show, and find out how you can take your podcast to the next level! About Our Guest: Pete Smissen is the founder of Aussie English and the host of the Aussie English podcast. After completing his PhD in evolutionary biology in 2017, Pete decided to give up his career as a scientist and pursued teaching Australian English. His niche is one that caters to people who want to learn and understand Australian English, whether for work, travel, or leisure. Taking Your Podcast from 0 to 10,000 Downloads The Aussie English Podcast Aussie English started because Pete wanted to help people. It is an online platform where his audience can use or purchase extras from the podcast: episode transcripts, downloads, and a custom player that reads the transcript as they listen. He also started the Aussie English Academy, where he sells courses of content from his podcast and more to help people improve their English and understand Australian culture and history. It was his listeners who brought up conversation classes and monetising content. Using Podcasting and YouTube Together He noticed how he would skip Google and head to YouTube when he was learning French, which gave him the idea to take advantage of the platform. Pete has a lot of competition in the niche of teaching English. Constant internal fight: Should you go broad or stay in your niche despite the small market? His solution: Ask the audience what they think. YouTube viewership is affected by the algorithm; his podcast is more consistent with 200,000 monthly downloads. Even if you have 2.5 million subscribers, you can still end up getting around 50,000 views because of the algorithm. Pete shifted to using YouTube as a way to introduce his podcast and other content. The ad revenue he receives from YouTube is used to fund his ads on Facebook or Google. You are your own sponsor, and you can control your ads. Growing Your Podcast Start with why: Ask yourself why you are doing something and how you are helping people. Before working on an idea that interests you, ask yourself if it will generate revenue. Be open to pivoting your content as you learn and experience more. His mindset: He creates content his audience can engage with to make learning easier. His audience can then use that on their own to solve their problems. Getting Your Message Across Focus on your content. Make sure it is solid and consistent. There is no shortcut. Don’t rely on virality or hope for overnight success. Aside from consistency, work ethic and trying different things are also essential. Take advantage of networking: Interview people and guest on each other’s shows. Listening to quick success stories can be motivating, but some don’t realise how uncommon it is. Identifying What Works and What Doesn’t Getting to know his niche was “irritating” because it’s the clickbait materials that gets views. Ultimately, you can’t fight with what people are watching. Study what other people are doing and what works for them, then give it your twist. Experimenting: It’s a trial and error process. Continue to evolve. Converting Listeners and Viewers to Customers With podcasting, your audience feels like they know you on a personal level. Introducing them to paid content: Talk to the audience about what you are working on and ask them for feedback. People can tell if you are authentic or not. Utilise email marketing. Keep the door open and continuously remind them about what you can offer without overdoing it. Scent marketing: The pieces smell like they fit together; it inspires loyalty. Show them the why and the what, and sell them the how. Including a deadline funnel works. Pricing There’s no easy way to organise pricing. What worked for Pete is starting with a low price and gradually moving it up. The higher you go, the fewer complaints you’ll get, the fewer refunds you will have to give, and the more people will use your content. People find it easier not to use your content and ask for a refund if your product has a low price. Whereas if they spend more on something, they are bound to use it more to get their money’s worth. Keep an eye on complaints and refunds. If possible, track how much people are using the content. It’s good to have a few options when it comes to payment options (one-time payments, monthly subscriptions, annual subscriptions) and products (cheaper and premium products). Come up with a membership or payment system. What’s Next for The Aussie English Podcast? Pete wants to keep doing what he is doing and improve on what he has. He wants to help more people by developing online platforms to learn languages while keeping it fun and effortless He also wants to create an app similar to Duolingo that will bridge the gap from late beginner to advanced speakers. Pete also aims to take what worked for Aussie English and apply it to new languages that garner a lot of interest. Resources Pat Flynn’s Smart Passive Income Podcast Start With Why by Simon Sinek Profitable Podcasting by Stephen Woessner Tools for online membership website: BuddyBoss, LearnDash, and MemberPress Learn more about Aussie English and Pete’s courses on his website and connect with him on Facebook and Instagram. Check out his YouTube channel and listen to his podcast. Learn more about Charley Valher and Valher Media If you would like to get booked on more podcast shows, check out Valher Media’s Resources. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

It is common for new podcasters to doubt themselves and feel insecure about what they can deliver. Because of this, they end up making a podcast that shows what they think listeners want rather than what they want to share. They add to the noise instead of giving out new information to their listeners. In this episode, Jaemin Frazer shares his insights about why people feel like they are not good enough. He also talks about the seven essential practices in overcoming insecurity. We also discuss how to stay true to yourself and more. To all the listeners, especially if you are dealing with insecurity, tune in, sit back, and enjoy the show. About Our Guest: Jaemin Frazer is known as Australia’s best life coach. He founded The Insecurity Project and wrote Elegantly Simple Solutions to Complex People Problems and a new book, Deep Change. He is the voice of One Minute Coach, a popular radio segment featured on stations all around Australia. Jaemin also hosts a podcast where he shares ways people can solve insecurity in their own lives. He aims to help leaders, entrepreneurs, and people with ambitions to overcome insecurity and rid them of their doubts, fears, and self-limiting beliefs. How to Deal With Insecurity in PodcastingHow Does Insecurity Affect Podcasters? People seek validation and acceptance to meet their need to feel significant. They end up creating content based on what others care about, rather than what they want to share. Then, they fight against themselves to try and get the best results. Social media amplifies their insecurity even more because of its instant feedback technology. Insecurity can sometimes help people achieve things; however, this type of motivation often leads to feeling as empty as before. Seven Essential Practices in Overcoming Insecurity Step into the light and name your problem. Be 100% responsible for what is happening to you. Stack the pain and feel it. Have a compelling vision for your life. Get help from someone who doesn’t care about you. Be the hero. Rewrite the story. Dealing with Haters and Bad Reviews and Comments Read the bad comments. Don’t take anything personally. Evaluate both the good and bad comments to understand what their goal is. Surround yourself with people who would give you some good quality and honest feedback. Use constructive feedback to improve. Staying True to Your Cause Trust your judgment and opinions. Be aware of your imperfections. Know and follow what you want. Learn more about how to deal with your insecurity at Jaemin Frazer’s The Insecurity Project. Listen to Jaemin’s podcast. Get your copy of The 7 Essential Practices for Overcoming Insecurity here. Learn more about Charley Valher and Valher Media Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

A podcast can help you build credibility and authority around your brand. Thus, it is crucial to know how to generate an audience and have a deep connection with them. Social media platforms like Facebook can help you create feedback and promotional materials for your show. In this episode, our guest Angela Henderson gives crucial suggestions on building your podcast in a way that will benefit you and your audience. She also emphasizes how podcasting is a long-term venture which needs commitment and hard work. A host needs to be equipped with the right knowledge to prosper in the field of podcasting. Tune in to this episode to learn valuable information about podcasting and to use social media platforms to promote your podcast. About Our Guest: Angela Henderson is a business consultant and an online coach for women in businesses. Her company, through one-on-one consultation, builds the foundational elements necessary to grow a sustainable and profitable business. She also has a twelve-month group coaching program and is the head of Australia’s leading four-day and three-night businesswomen retreat. Essentials to Podcast Promotion and Attracting an AudienceWhy Podcasting? To establish a human connection is one of the reasons why she started podcasting. Podcasting is a long-term strategy to provide valuable information and strengthen relationships with ideal clients. The Role of Podcasting in Business It is a combination of nurturing prospective clients and deepening relationships with them. It is also a two-way approach. Angela nurtures possible clients while making connections with them. Her audience adds value to her life, and she also does her best to help them through hosting a podcast. Is Podcast an Effective Filter? One of podcasting’s central roles is to attract the right customers. Podcasting is not a quick fix to a business; it takes time to develop shows. Thus, it offers a long-term strategy for the company. The Facebook Community Angela redirects listeners to her Facebook community for further communication. In the Facebook group, there are three questions she asks the audience. First, their struggles, whether they own a company or not, and their willingness to listen to her podcast. After those questions, she asks for people’s emails. She uses Facebook to create email lists that are valuable for marketing purposes. She also used Facebook as a tool to generate feedback. Her Facebook group does not revolve around the podcast alone. Attracting an Audience The guests share the podcast, and the host sends newsletters every week. Social media platforms such as Instagram can also be used for promotion. Facebook is also an excellent arena to promote podcasts. LinkedIn and Pinterest are also becoming great platforms to showcase podcasts. It is essential to use many platforms to reach more people. Incite curiosity among your audience to entice them with your episodes. You can post snippets or teasers. Guests and Solo Episodes It is crucial to include yourself in the show since podcasting is a long-term venture. It is counterproductive to rely on guests. Integrate case studies to improve the show and exemplify the benefits of business coaching. Solo episodes require more preparation than those with guests. She writes the entire speech for the show to exude organisation toward the listeners. Generating Websites Make sure that your websites are optimized and formatted correctly before redirecting your listeners to the site. Webinars are crucial to your business; thus, invest properly in them. Resources: Russell Brunson’s Expert Secrets Connect with Angela through her website and Facebook. Listen to her podcast: Business and Life: Conversations with Angela Henderson. Learn more about Charley Valher and Valher Media. Get your free Ultimate Podcast Intro Framework from the Free Resources page. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

Podcasting is one way to tell stories. Thus, it is essential to learn efficient and compelling storytelling so hosts and audiences can have more significant connections. It also allows podcasts to be entertaining and useful at the same time. In today’s episode, our guest Jo Johnson shares the importance of storytelling in podcasts and business. It is a great way to market products and services. She also shares a valuable framework that can help podcasters to tell their stories and those of their clients effectively. If you want to improve your skills in storytelling, this episode is for you. Sit tight and enjoy! About Our Guest: Jo Johnson, a content and storytelling specialist, is the owner of the Content Coach, which she started in 2009. Content Coach is a copywriting business that teaches people how to tell their stories effectively. Jo worked with business owners for many years, helping them to find their unique voice and create amazing big bodies of content (book, program, blogs, keynote speeches). Essentials on Storytelling with PodcastsThe Transition From Copywriting to Storytelling Jo worked for a digital marketing ad agency. She learned to tell stories about people to successfully sell their products and services. It is important to show prospective customers the value these businesses can bring. Jo has always been a writer. She majored in English literature during college. Importance of Storytelling in the Field of Marketing Storytelling is a crucial aspect in the field of marketing. Big brands such as Apple, Nike, and Coca-Cola always tell stories to sell their products. Humans are hardwired to receive and understand stories. Facts and figures are often difficult to understand, but humans quickly absorb stories because they incite emotions. Humans easily remember the different aspects of a story, such as characters, setting, and plot. Storytelling is a great way to engage with the audience and effectively present your products and services. Using Stories for Greater Connection The act of storytelling should permeate everything that you do in your podcast. Know the value you want to exude to your audience and be guided by it. Show the expertise and transformation you can offer to your audience by telling compelling stories. Established businesses have leverage in terms of storytelling because they have many cases they can use as examples. But, for starting owners, they can do pro bono projects where they can draw case studies. Diversity of Story Marketing There are client variations that have different sets of problems and challenges. Storytelling allows marketers to deal with these challenges in a non-conventional and creative way. Do not be afraid to divide your audience and to take a stand on specific issues. You cannot help everybody at the same time. Do not be a people pleaser when doing podcasts. Be genuine to build a real connection with your audience. Common Mistakes in Storytelling Do not talk about yourself all the time to the point of self-indulgence. Talk about your client’s stories instead. Stories should be valuable and not for entertainment purposes only. Storytelling Framework Know your target audience. Be aware of their challenges. Craft your content through brainstorming for topics. Make sure the subject is of importance. The topics you tackle must help the target audience. Share stories to emphasize your points. Prepare for critics and those who need more convincing to listen to your podcast. Storytelling Coach Abandon complicated suggestions. They will not help your podcast and business. Instead, focus on the necessary marketing strategies. Long-term coaching programs are usually unnecessary. Efficient coaches must know how to simplify terms in a short period. Using Stories Within Interviews You can start with the story of why you chose the particular guest. Be mindful when choosing guests; they should be interactive. They should be good at what they do and articulate when answering questions. It is your responsibility as an interviewer to incite exciting stories. For more freebies and valuable information about creating content, you can check the Content Coach website or join The Content Coach group. You can also connect with Jo through Facebook, Instagram, and LinkedIn. Learn more about Charley Valher and Valher Media. Get your free Ultimate Podcast Intro Framework from the Free Resources page. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.