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You know it's Friday when Ep. 211 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie drops! This week the dynamic duo talk about the big news of Dale Denham departing PPAI, Sticker Mule mixes business with politics and has predictable results, Greece considers a six-day work week to grow the economy, the intended and unintended impact of Amazon's Prime Day, Bill asks Kirby for advice on things to do in Chicago, and so much more! A HUGE thanks to our good friends at Hirsch for sponsoring this fine broadcast! As one of the most forward-thinking organizations in the industry, Hirsch continues to innovate with the introduction of their ColorMAX decoration on the three top selling JBL speakers and the debut of tasc performance activewear in the promotional products industry. Visit them at hirschpromo.com or, if you're in Chicago, booth 1248.
This time on Delivering #MarketingJoy, Dale Denham joins to talk about the PPAI Expo, the great (growing) team at PPAI, and why there is plenty of reason for optimism around branded merch. Listen now.
Dale Denham joined PPAI as president and CEO in 2021, leading the rebound of the industry's largest trade association following its 50% loss of revenue and staff due to COVID restrictions. Dale has guided the organization, now growing once again, through an explosion of industry initiatives, driving digital transformation and corporate social responsibility while also raising awareness of the power of promotional items.
In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle. This week they talk with special guest Dale Denham from PPAI!
Delivering Marketing Joy Episode 419 with Dale Denham by Kirby Hasseman
My guest today is Bobby Lehew the Chief Content Officer at commonsku.As an industry leader, Bobby has won multiple PPAI - Promotional Products Association International awards. And, as a former distributor, he ranked three times on Inc. Magazine's fastest growing private companies in the U.S. Bobby has also appeared on Dale Denham's #Online18 - a list of the promo industry's most Influential Social Media Voices.Bobby also co-hosts a podcast with Mark Graham called skucast - the #1 podcast for entrepreneurs in the print and promotional product industry. Recently I was fortunate to be a guest on skucast, where Bobby and I had a great conversation about podcasting. So much so, that I invited him here today to continue that conversation and dig a little deeper. What's different about this episode is instead of me interviewing Bobby, we thought it would be fun to interview each other.
My guest today is Dale Denham, President and CEO of the Promotional Products Association International - better known as the PPAI. Dale's also the man behind #Online18 - a list he created in 2014 highlighting the most influential social media voices in the Promotional Products Industry. And I'm excited to share, I made the list this year thanks to my podcast!I invited Dale to be a guest on my show to talk about #Online18. I wanted to know what inspired him to start this prestigious list. And I was curious to learn how he decides who gets on it every year. And finally, as President of the PPAI, I was curious to get Dale's POV on the role promotional products play in creating brand awareness.
That's right, it's time again for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. On episode 86 the Field Generals of Fiscal Year Sales talk about the recently released ASI 2021 distributor sales figures, take a deep dive into Dale Denham's #Online18 annual list of influencers in the promotional products industry, debate when it's time to push back against a client when it comes to creative work, ponder how many hours a week a successful salesperson is truly “working,” and so much more! A huge thank you to PromoPulse and their AMP suite of marketing services for sponsoring this platinum-level broadcast!
Just as we promised, a follow up to our interview with Dale Denham, President of PPAI, in August 2021. This was initially intended to be an update after Dale's first 100 days as PPAI's new President and CEO, but unfortunately Omicron put Expo into all-hands-on-deck crisis mode. Fast forward to today, with 5 months on the job, Chefs Mark Graham and Kate Plummer had their chance to sit down with Dale to discuss how he navigated the twists and turns of a new position, the leadup to Expo, and what his strategic vision is for the promotional products industry moving forward.
Delivering Marketing Joy Episode 364 with Dale Denham by Kirby Hasseman
In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle. This week they talk with Dale Denham from PPAI.
It's the first Friday of autumn which means it's time for episode 64 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie to drop like falling leaves! In this episode the Earls of Espresso share an important message from PPAI President and CEO Dale Denham, discuss the amazing industry lifetime achievement award winners, give tips on what they do to pull themselves out of the seemingly endless amount of negativity in the world, thoughts on Webb Company rebranding to Mixie, discuss the amazing accomplishments of commonsku as they celebrate their 10 year anniversary, Kirby creeps Bill out in a very dark “Party in the Back,” and so much more!! HUGE thanks to our friends at Logojojo for sponsoring this arabica-powered podcast. We couldn't java better partner!
This month, PPAI welcomed new President and CEO Dale Denham, MAS+, who assumed the Association's top staff role after 30 years in the industry. But who is he really? Listen to the latest episode of PPAI PromoTalks as Denham talks with Tina Berres Filipski, director of publications and editor at PPAI, about his new role and priorities for the organization along with insights on his leadership style, what inspires him, why he was drawn to the position and more. This lively 15-minute podcast is sponsored by Kaeser & Blair. It's free to listen and on Spotify and Apple Podcasts. Access the full library of PPAI PromoTalks podcasts here.https://pubs.ppai.org/media/?tab=podcasts
In this special episode, Mark Graham and Johanna Gottlieb sit down with a very familiar face in the PK community, the new CEO of PPAI, Dale Denham. Dale served on the board for many years, and he played a monumental role in establishing PromoKitchen as one of the leading nonprofit organizations in our industry. Dale has spent the past 10 years of his career serving as the CIO of Geiger, and he held the position of Senior VP at ASI prior to that. In this wide ranging conversation, Mark and Jo speak with Dale about the reasons for his career move, what he feels the largest opportunities and threats we as an industry are currently facing, and he shares his views on the importance of diversity, as well as his plans to lead our industry's largest trade association through today's challenging climate.
It's time for a poppin' fresh new episode of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! In episode 55, the Brigadier General's of the “Free Britney” movement discuss PPAI's announcement of Dale Denham taking over as President and CEO of the organization, whether it's time for distributors to reinvest in PPE, if sports are better with athletes on “juice,” 10,000 misprinted Britney Spears t-shirts, Bill has Kirby admit to his “book of firsts” during the Party in the Back, and so much more!! A HUGE thanks to our pals at Promo Marketing Power Meetings for sponsoring this platinum-level podcast!
Chef Kate Plummer talks with PK Chef Dale Denham about what cybersecurity precaustions you need to take to keep you and your company safe. Join us every Wednesday over on Twitter for a brand new #promochat 3:00PM Eastern, Noon Pacific
It's Friday and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! This week the Promo Pair talk about how the new Clubhouse app can benefit the promo industry, major brands not advertising during the Super Bowl, what they liked – and didn't like – about Dale Denham's “Online 18” list, the amazing (and philanthropic) Bernie Sanders inauguration merchandise, the ridiculousness of the baseball hall of fame voting, a majorly fun “Party in the Back,” and much more! A huge thanks to our friends at AIM Smarter – and their amazing diversity initiative – for sponsoring this week's chairman-level #podcast. #brandivate
In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle. This week they talk with Dale Denham from Geiger.
Nick Lateur is National Sales Manager at IMAGEN Brands. He lives in Austin, TX and has a quirky fetish for Mondays. When he is not busy strategizing with his IMAGEN Brands team or brainstorming new product video ideas, Nick enjoys cooking with his daughter and jamming with his cover band. You can find him on MONDAYS with Nick on YouTube, Facebook, Instagram, and LinkedIn. Nick made a splash in the industry over the last few weeks when he was named #1 on Dale Denham's 2019 Online 18, a list of the most socially influential people in the promotional products industry. He came in hot and the industry is tuning in each week to see how he can brighten our Monday mornings.
Dale Denham put out his list of Online influencers in Promo recently. Here are the lessons you can learn from them!
On this episode, Mark Graham (co-founder commonsku) down with Paul Bellantone (CEO, PPAI and Dale Denham (Chairman of the Board, PPAI) for a discussion about how PPAI advocates for our industry and promotes an environment of success for its members. The impetus for this conversation was a Planet Money podcastcalled Rigging the Economy. The episode looked at how some industries use regulation as a way to restrict new entrants in an effort to protect current members. The podcast looks specifically at the dental industry in North Carolina and how they tried to restrict teeth whitening clinics from operating without a dental license. So, in other words, if you were offering teeth whitening services in your local mall and were not a licensed dentist, the licensing board saw this as a crime. Here’s an excerpt from the episode that frames things nicely and also creates a few parallels with the promotional products industry: Teeth whitening is a fairly simple process. It doesn't require a lot of years of school. And people in North Carolina had started opening up these little teeth-whitening kiosks in malls and salons. They charge less than a licensed dentist and... Dentists didn't like that competition. And so the licensing board for dentistry in North Carolina issued cease-and-desist orders to teeth-whitening clinics telling them to stop the unauthorized practice of dentistry. We encourage you to listen to the entire episode to find out what happens, but for now this got us thinking about how our industry deals with new entrants. Some suppliers and distributors in our industry worry about lax qualifications to join our industry as this increases competition and potentially confuses end customers. Are we like the dentists? Let’s find out.
In this episode, Mark Graham of commonsku is joined by fellow chefs Dale Denham of Geiger and Bill Petrie of PromoCorner. For those of who are tuned into industry social media, you have likely seen your feeds dominated by LEAD, PPAI’s Legislative Education and Action Day. Dale and Bill were among the dedicated group of volunteers that took to Capitol Hill to speak to members of Congress about our industry. We were curious about LEAD and, given that Bill and Dale are prominent chefs, felt there was an opportunity to sit down with them to try and understand more about this initiative, why it matters, what success has come from LEAD and how more people can get involved. Please be sure to thank our friends and supporters at SanMar for helping us bring you this episode.
We are conducting a grand experiment today. We recently recorded episode 100, and to honor this we wanted to get as many chefs on a podcast as possible. On today’s podcast - PromoKitchen Podcast #102 - we welcome PromoKitchen chefs Charity Gibson, Aubrey Collins, Danny Rosin, Kirby Hasseman, Marshall Atkinson, Robert Fiveash, Larry Cohen, Patrick Black, Tee Hamilton, Bill Petrie, Dale Denham, Jess Hutwelker, Nate Bailey and Roger Burnett. We wanted to hear from them about what they’ve learned from the podcast, what’s surprised them and even what’s irked them. We’re already thinking about the next 100 episodes and in order to move forward, it’s worthwhile to look back.
Today we talk with Dale Denham about the Online 18 and why he thinks you should Give First!
PromoKitchen Podcast #15 - Tech Meets Promo - Dale Denham by PromoKitchen
Join chefs Dale Denham and Danny Rosin in a conversation with guest, Catherine Graham. Catherine is known for her passion about the modern workplace and what it takes to run a successful business in 2015. She is the President of RIGHTSLEEVE and CEO of commonsku. Prior to joining Rightsleeve, Catherine had a variety of roles including several years of financial planning at TD Bank. She pursued an MBA at the Rotman School of Management during which time she joined the fledgling eBay Canada as employee #4. After leaving eBay, Catherine worked as a management consultant at A.T. Kearney, working with Fortune 100 companies in a wide variety of areas including merger integration, marketing strategy and operational efficiencies. Catherine has been named PPB’s Best Boss and an ASI Rising Star. Outside of work, Catherine is a mother to 3 children ranging in age from 11 to 6 years old and sits on a variety of boards and committees in the non-profit space. She is also involved in a variety of initiatives and organizations in the entrepreneurial space, including serving on Dell’s Global Entrepreneur in Residence Advisory Board and acting as a mentor for Futurepreneur.
In today’s episode, PromoKitchen chefs Mark Graham and Dale Denham are going to take a deep dive into what it takes to deliver “ultimate customer experiences”. In today’s competitive landscape, customer experience is often the key differentiator that separates one company from the next. We know this to be especially true in the promotional products industry where commoditization and price shopping run rampant. The winners in this industry have long recognized that it’s the intangibles beyond price and product that create enduring and successful companies. So what does it mean to create the “ultimate customer experience?” Our guest today is the man who coined this very term. Please welcome to the PK Podcast, Scott McKain. Scott is the founder of The Distinction Institute, a company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue. He is the author of three Amazon.com #1 business bestsellers, all focused on teaching companies how to expand profits, increase sales, and engage customers. Scott’s latest book, 7 Tenets of Taxi Terry, provides the specific steps for every employee to create and deliver ultimate customer experiences. Without further adieu, PromoKitchen Podcast #79 . . .
In this episode of the PromoKitchen Podcast, Chefs Mark Graham and Dale Denham bring you up to the present as we speak to Norman Cohn, Chairman of the Advertising Specialty Institute (ASI) about how both ASI and the industry look in 2015. In June 2012, the Wall Street Journal described Norman as the “Sultan of Swag.” It was a breakthrough piece written by one of the country’s most prominent media outlets and it shone a bright light on our industry. However, Norman is much more than just the sultan of swag, some might say he’s the architect of the modern promotional products industry. Norman was born Iowa in 1933 and had his first encounter with promotional products in high school. Then in 1962, Norman convinced his family to sell off their supplier interests and acquire ASI, at the time, a small trade association. Over the next 6 decades, ASI grew into a powerhouse with media, technology, trade shows and education as part of its product mix. ASI now touches over 25,000 distributors and suppliers and wields enormous influence over how the industry operates today. How ASI grew to where it is today is an incredible story of perseverance and entrepreneurship and one that we are privileged to bring you. Click, listen, and comment. Without further ado – enjoy!
In this episode of the PromoKitchen Podcast, Chefs Mark Graham and Dale Denham speak with one of the most influential and dynamic people in our industry, Norman Cohn. Norman is the Chairman of the Advertising Specialty Institute, most commonly known as ASI. In June 2012, the Wall Street Journal described Norman as the “Sultan of Swag.” It was a breakthrough piece written by one of the country’s most prominent media outlets and it shone a bright light on our industry. However, Norman is much more than just the sultan of swag, some might say he’s the architect of the modern promotional products industry. Norman was born Iowa in 1933 and had his first encounter with promotional products in high school. Then in 1962, Norman convinced his family to sell off their supplier interests and acquire ASI, at the time, a small trade association. Over the next 6 decades, ASI grew into a powerhouse with media, technology, trade shows and education as part of its product mix. ASI now touches over 25,000 distributors and suppliers and wields enormous influence over how the industry operates today. How ASI grew to where it is today is an incredible story of perseverance and entrepreneurship and one that we are privileged to bring you. Click, listen, and comment. Without further ado – enjoy!
Today’s guest is well known for his technical savvy, social media wit and outsized ambition. He is also someone who has made enormous waves in the promotional products industry for over 20 years. Joining Mark Graham and first time as a podcast host Bill Petrie, is Geiger CIO Dale Denham. Dale is responsible for all ecommerce and IT functions at Geiger. Dale was named to Computerworld’s Premier 100 IT Leaders list for 2015 for his technology leadership and innovative approach to business challenges. Dale was recently elected to a 4 year term on the PPAI Board of Directors and is the first CIO to ever serve on the PPAI Board. A graduate from the University of South Florida, Dale was among the first 10 people certified as a Master Advertising Specialist+ by PPAI, recognized by ASI Counselor Magazine as one of "40 under 40", and was named one of Corporate Logo’s Most Influential People. Dale also joined PromoKitchen as a chef in January 2015. When Dale isn’t saving the world from bad technology, he’s at home in Tampa with his wife Kim and 4 energetic kids. Please join us is welcoming Dale to the PK Podcast! Special thanks to Sanmar for supporting this episode of the PK Podcast.