Branding Matters

Send us a textIn this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age.During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement.Tune in to:Learn how to leverage influencer marketing effectively, based on Amanda's pioneering academic programs at UCLA and Northwestern's Kellogg School of Management.Gain access to frameworks taught at Harvard, London Business School, and the University of Texas, designed to help you stand out in a crowded market.Understand the difference between popularity and true influence, and how to cultivate lasting relationships with your audience.Hear Amanda's advice on developing the mindset and skills needed to lead and innovate in today's fast-changing business landscape.Whether you're building a personal brand, launching a business, or looking to elevate your marketing game, Amanda's expertise will equip you with the tools and inspiration to create real, lasting impact.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textIn this episode I'm sitting down Chantal Miyagishima, the founder of Knitatude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers -  simply by sharing her love for knitting and consistently providing valuable content to her community. But her story doesn't stop there. With over 14 years of experience in advertising and media, including writing and creating commercials, Chantal brings a wealth of knowledge in crafting compelling messages and connecting with audiences. This background has been instrumental in launching Knitatude, allowing her to position the brand effectively, create engaging content, and foster a thriving, loyal community.What truly sets Chantal apart is her disruptive impact on the knitting industry. She has reimagined what it means to be a modern knitter, breaking away from traditional stereotypes and inspiring a new generation of makers. Through her innovative approach and leadership, Chantal has not only built a brand but also empowered others in the creative community.For anyone looking to build their own brand, this conversation is packed with actionable insights you won't want to miss. Chantal shares how to create authentic content that resonates with your audience, the secrets to growing an engaged community organically, and how to leverage your existing skills to launch and market your passion project. Whether you're just starting out or looking to take your brand to the next level, you'll learn practical strategies for turning your expertise into compelling content that drives real engagement and business growth. Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday, I'm thrilled to welcome Adam Constantine, Founder and CEO of ACE Creatives, to the show. If you're thinking about changing careers - or you're already in the middle of a big professional pivot - this episode is for you.Adam's journey is a masterclass in reinvention: from pro basketball player to social media mogul and creative agency leader, he's navigated dramatic career changes while building a powerful personal and professional brand.In our conversation, Adam shares the real-world lessons he learned moving from the court to the creative industry, and how he leveraged storytelling, digital strategy, and networking to make his mark in a completely new field.Whether you're an athlete, an entrepreneur, or simply someone ready for a fresh start, Adam's insights on rebranding yourself - both online and off - will give you actionable steps to stand out, connect with your audience, and thrive in your next chapter.So if you're ready to turn the page and redefine your brand, let's jump in!Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textIn this episode, I'm thrilled to bring you a special conversation with Mandy Balak - a visionary leader who's redefining what it means to connect, learn, and lead in the world of branding.Mandy is also the President of The Gathering Festival - an event that's so much more than a business conference. It's a brand festival designed for those who crave real conversations, bold ideas, and meaningful connections. Forget lifeless keynotes and stuffy networking; The Gathering is where legendary brands and fearless leaders collide in an immersive, inspiring environment that sparks genuine momentum for your business—no matter its size.Whether you're a solopreneur, a startup founder, or part of a global brand, The Gathering offers:Access to intimate, off-the-record conversations with the world's top brand leadersActionable insights from keynotes, masterclasses, and workshops that go beyond the basicsUnique networking experiences that foster authentic relationships and new business opportunitiesImmersive activations and unforgettable moments set against the stunning backdrop of Banff, Alberta, Canada.You'll leave feeling energized, equipped, and ready to take your brand to the next level. And with Mandy's expertise in building transformative experiences, you'll get an insider's look at how The Gathering helps brands—from emerging to iconic—win hearts, minds, and markets.Don't miss your chance to be part of this movement. Register now for The Gathering Festival and experience the future of branding firsthand. See the links below to secure your spot—because this is where your next big brand breakthrough begins.REGISTER FOR THE GATHERING IN LINK BELOW (GET $100 DISCOUNT WHEN YOU USE PROMO CODE "BRANDINGMATTERS")

Send us a textToday I'm thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that's become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive leadership in the promotional products industry, Bill is recognized for his ingenuity, generosity, and unwavering commitment to helping businesses grow and stand out in today's crowded marketplace.Bill's approach at Brandivate is all about igniting and accelerating client growth through market innovation, purposeful storytelling, and a relentless pursuit of excellence. Whether you're looking to revitalize your brand, develop a cohesive marketing strategy, or execute a full-scale brand launch, Bill and his team bring a wealth of experience and tactical know-how to the table. They collaborate closely with clients to design and implement strategies that not only boost brand visibility but also drive real business results-from increased sales to improved organizational efficiency.What truly sets Bill apart is his passion for mentorship, education, and giving back to the industry. He's a celebrated speaker, a mentor to many, and a recipient of the 2024 PPAI Distinguished Service Award for his leadership and service in the promotional products space. Bill's insights are rooted in practical experience, and his candid, bold, and often irreverent style ensures you'll walk away with actionable ideas to elevate your brand.If you're ready to learn how to build a better brand, foster deeper connections with your audience, and achieve wild success in your business, you're in the right place. Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday, I'm thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness, Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday moments, build happy habits, and foster stronger connections between parents and teens. Their work has captured attention across North America, from their uplifting podcast Hack Your Happiness, where they interview celebrities, Olympians, and changemakers, to their innovative products designed to boost daily mood and well-being.Mercedes, the producer and co-host of Hack Your Happiness, is also a writer and editor, sharing insights on happiness and connection in various magazines. Anastasia, a talented fashion designer, leads the creative vision at Small Bits of Happiness, focusing on intentional innovation and community impact.Together, these sisters are redefining what it means to create positive change as young entrepreneurs in a challenging world. Get ready to be inspired by their passion, creativity, and practical hacks for happiness.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I'm sitting down with Mark Schaefer - a true visionary who helps brands break through the noise and connect with their audiences in unforgettable ways. As the author of several bestselling books and a sought-after keynote speaker, Mark has spent decades helping businesses of all sizes craft strategies that stand out, resonate, and drive results.During our conversation, Mark shares insights from his latest book, Audacious: How Humans Win in an AI Marketing World. This isn't just another marketing book—it's a wake-up call for anyone who wants their brand to thrive in today's fast-paced, AI-driven landscape. Mark believes the secret to success isn't trying to outsmart AI; it's learning how to out-human it. And that's exactly what he'll teach us.In this episode, you'll gain practical strategies to take your brand from ordinary to extraordinary. Mark will show us how audacity—boldness, creativity, and fearless storytelling—can transform the way we approach branding. You'll learn how to:Craft compelling narratives that captivate your audience.Choose the right platforms to amplify your message effectively.Become a storyteller who inspires loyalty and advocacy from your customers.Mark also shares jaw-dropping case studies from innovative leaders who've disrupted their industries and built legendary brands. Plus, he'll give actionable tips on how you can infuse audacity into your marketing strategy today—whether you're a solopreneur or leading a global team.If you're ready to elevate your brand and create deeper connections with your audience, this conversation is packed with insights you won't want to miss.BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday, I'm thrilled to be sitting down with Kate Torrance - the VP and Head of Brand, Content & Communications at SickKids Foundation. With over two decades of experience in advertising and communications, Kate has been instrumental in shaping SickKids' brand strategy and maintaining its position as Canada's top charity brand.At SickKids Foundation, Kate leads the charge in driving awareness and raising funds for The Hospital for Sick Children in Toronto, ranked as the number two pediatric hospital globally. Her expertise has been crucial in launching groundbreaking initiatives like the globally recognized VS brand platform and the innovative Precision Child Health approach.Before joining SickKids, Kate honed her skills at top-tier advertising agencies, where she led national campaigns for renowned brands such as Budweiser, Starbucks, and Coca-Cola. Her diverse experience and passion for making a difference in children's lives make her a fascinating guest for our podcast.Today, we'll explore Kate's journey in brand strategy, her role in SickKids' philanthropic efforts, and how she's helping to shape the future of pediatric healthcare through innovative communication strategies. So, let's dive in and learn from one of the brightest minds in cause-driven marketing and communications!BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company.Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured marketing professional, driven entrepreneur, mentor, social media expert, speaker, copywriter, and podcast host, she has become a go-to authority in helping individuals and professionals craft compelling brand stories across various mediums.In this episode, Charity opens up about her incredible journey, sharing her experiences with remarkable candor and vulnerability. She bravely discusses her neurodiversity diagnosis and takes us through her inspiring story of overcoming homelessness to becoming the Chief Marketing Officer of a $650 million company. But Charity's story doesn't end there – she's now ventured out on her own, coaching others and helping them build powerful brands of their own.You won't want to miss this very special episode as Charity shares her expertise on brand development, personal growth, and business strategies. Her insights on how to differentiate yourself are truly invaluable.Tune in now to hear Charity Gibson's remarkable story and gain priceless branding wisdom that could transform your own journey. This episode is a must-listen for anyone looking to elevate their brand and make a lasting impact in their field.BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering community engagement through innovative SEO strategies.In this episode we delve into how SEO can be a powerful tool for enhancing your brand's presence online. By leveraging SEO, businesses can build credibility and grow brand awareness, which are crucial for establishing trust with potential customers. SEO also helps attract qualified traffic, ensuring that your website reaches the right audience, which can lead to increased conversions and revenue. Moreover, SEO is a cost-effective long-term strategy that can improve your marketing ROI and provide a sustainable competitive advantage.During our fun conversation, Mordy shares how to integrate SEO into your branding strategy to boost visibility, credibility, and ultimately drive business growth. Whether you're looking to establish your brand as an industry leader or simply want to enhance your online presence, this episode provides valuable insights into the transformative power of SEO in branding.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on YETI's journey from a hunting and fishing-centric company to a household name.During our fun conversation, Bill emphasizes the critical importance of "finding the gap" in brand building. This strategy involves identifying untapped opportunities in the market and leveraging them to create a unique brand identity. He reveals how YETI has successfully implemented this approach, focusing on two key elements: realness and relevance.Tune in to gain a deep understanding of YETI's marketing strategies, including how the company forges genuine connections with its audience, distinguishes between brand awareness and brand trust, and uncovers unexpected product relevance in niche markets. Bill's expertise offers a masterclass in strategic brand development, making this episode a must-listen for aspiring entrepreneurs and marketing professionals alike.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I'm sitting down with Daniel Murray, the powerhouse behind The Marketing Millennials! Daniel Murray is not just another marketing expert - he's a digital media maverick who has built a massive following of over a MILLION followers on LinkedIn.As the founder of The Marketing Millennials and head of media at Workweek, Daniel brings unfiltered insights that will revolutionize how you think about branding and marketing.In this can't-miss episode, we dive deep into:Strategies for building a powerful personal brandInsider tips on leveraging LinkedIn for maximum impactThe power of consistency in content creationWhether you're a marketing professional, entrepreneur, or aspiring content creator, this conversation will provide the game-changing tactics you need to elevate your marketing and branding game. Daniel's no-BS approach and proven track record make this an episode you absolutely cannot miss. Tune in and prepare to be inspired by one of the most dynamic voices in modern marketing!Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday, I have a special guest who turned a late-night craving into a multimillion-dollar empire—Seth Berkowitz, the co-founder and CEO of Insomnia Cookies.Seth started his journey as a college student at the University of Pennsylvania, frustrated by the lack of late-night food options. With just a cell phone and a car, he began delivering warm cookies to fellow students, sparking the idea that would eventually grow into a nationwide chain with over 250 locations. From humble beginnings to navigating challenges like near-bankruptcy and evolving business models, Seth's story is one of perseverance and innovation.Join me as we explore how Seth transformed Insomnia Cookies from a side hustle into a beloved brand, sharing insights on entrepreneurship, resilience, and what it takes to succeed in today's competitive landscape. Whether you're an aspiring entrepreneur or simply a cookie lover, this episode is packed with valuable lessons and delicious inspiration.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textWelcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest mass shooting in U.S. history.In our conversation, JQ shares her miraculous survival story from the Route 91 Harvest Festival shooting in Las Vegas. This horrific event not only changed the trajectory of her life, it also profoundly impacted her career path. JQ opens up about how this traumatic experience led her to become a Certified Mental Health Ambassador as well as launching her hugely impactful sales training business called "Field Sales Method".Throughout our discussion, JQ reveals how she transformed her harrowing experience into a powerful tool for motivation and inspiration. She talks about leveraging her journey to create a unique personal brand that resonates with others, particularly in the sales industry.Join us as we explore JQ's inspiring story of resilience, her insights on mental health in the workplace, and how she's using her experiences to make a positive impact in the business world.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I'm sitting down with Tracey Panek, the historian and archives manager at Levi Strauss & Company. With nearly 175 years of history behind it, Levi's is not just a brand; it's a cultural icon that has successfully connected with multiple generations. Tracey shares the "secret sauce" behind this enduring connection, revealing how Levi's has evolved while staying true to its roots.Through engaging storytelling and insights from her extensive experience, Tracey delves into the brand's rich heritage, discussing pivotal moments that have shaped its identity over the decades. From the gold rush origins of blue jeans to their status as a global fashion staple, this episode promises to be both fun and informative. Join us as we explore how Levi's continues to resonate with audiences today, blending tradition with innovation in a way that few brands can achieve.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I'm sitting down with Reagan Mackrill, better known as Frank, the creative force behind G'Day Frank, a branding and design studio based in Australia. With almost 42K followers in Insta - Frank is a "micro influencer" who has made waves with his unique approach to branding and his ability to capture personality through design.In this episode, we explore how to build a distinctive brand that differentiates you from your competitors. We'll discuss the origins of the G'Day Frank brand, the strategies behind its memorable name, and how Frank leverages his Australian charm to create a lasting impression on clients.Whether you're an entrepreneur seeking to stand out in a crowded market, or simply someone fascinated by the art of branding, this conversation with G'Day Frank promises to be both enlightening and entertaining. So grab your favourite beverage, settle in, and get ready to say "G'day" to some fantastic branding insights. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I'm thrilled to welcome Chris Schultz, the dynamic CEO of Voodoo Doughnut. Since joining Voodoo in 2017, Chris has leveraged over 30 years of experience in the restaurant industry to transform this iconic Portland brand into a national sensation. Known for its whimsical and bold doughnut creations, Voodoo has garnered a cult following and is now expanding into new markets across the country.Chris shares insights into his journey, from his early days at Starbucks to leading the rapid growth of MOD Pizza, and now steering Voodoo through the challenges of a post-pandemic world. He discusses the importance of maintaining Voodoo's unique culture while adapting to new locations and customer preferences.Join us as we dive deep into the sweet world of branding, hospitality, and what it takes to keep a beloved brand fresh and relevant in today's competitive landscape. Don't miss this opportunity to learn from one of the industry's most creative minds!Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I'm sitting down with Matt Purcell, Australia's foremost expert on personal branding.Matt is on a mission to bridge the gap between thought and action, inspiring doers to think creatively and thinkers to take decisive steps. In this episode, Matt shares invaluable insights on how to stay relevant in an ever-changing world. Whether you're seeking to enhance your personal brand or develop resilience in communication, Matt's expertise is sure to provide you with practical strategies and fresh perspectives. Stay tuned for an engaging conversation filled with actionable tips from an industry trailblazer.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday, I'm honoured to have Alex Hunter as my guest—a true expert in branding and customer experience. Alex is renowned for his impactful roles as a keynote speaker and angel investor, as well as the creator and host of "Attaché," the award-winning online travel show that guides frequent business travellers through key insights of cities around the globe.Alex formerly led the global digital strategy for the Virgin Group as the global Head of Online. In this role, he was instrumental in crafting and executing the digital presence for the Virgin brand across various platforms, alongside managing Sir Richard Branson's personal digital strategy.Join us as Alex shares his wealth of knowledge on brand building and the critical aspects of customer experience. Whether you're a branding novice or a seasoned pro, Alex's insights will equip you with fresh perspectives and strategies to elevate your brand. So sit back, tune in, and enjoy my conversation with Alex Hunter.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textWelcome to the first episode of an exciting new season! I'm absolutely thrilled to kick things off with a truly special guest - Brett Marz.Brett is the co-founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning agency globally in their field.I'm especially delighted to have this conversation because I recently joined the BAMKO team myself. So it's a unique opportunity for me to share the insights and strategies from a company that partners with some of the world's most iconic brands including Amazon, Tesla, Microsoft and Walmart, just to name a few.In our fun discussion, Brett takes us on his personal journey in building BAMKO into a $600 million dollar powerhouse! We delve into what sets us apart in a highly competitive market, forging deep, emotional connections between brands and their audiences.Brett also reveals some fascinating insights into the dynamic world of branded merch, discussing the innovative approaches that have fuelled BAMKO's success.Get ready to be inspired as we explore the processes and visionary leadership that have made BAMKO "the biggest company you've never heard of".Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a Text Message.Welcome to a very special episode of Branding Matters!  Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview… me!Laurie is no stranger to the art of storytelling and brand building. As the VP of Operations at PromoCorner, she brings a wealth of experience and insight to the table. Beyond her professional role, Laurie wears many hats: Content Creator, Digital Marketer, Storyteller, Crafter, Chief Fun Officer, Volunteer, and Mom. Her diverse expertise and zest for life make her the perfect guest host for this exciting episode.Join us as Laurie delves into my journey, the inspirations behind Branding Matters, and the lessons I've learned along the way. We'll explore some behind-the-scenes stories and share valuable insights that you won't want to miss.So, sit back, relax, and get ready for an episode packed with laughs, learning, and a whole lot of heart. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.ca

Send us a Text Message.In this very special episode, I'm  thrilled to welcome a true branding genius, Nick Lateur! As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry with his innovative and engaging content. He's also the mastermind behind the hilarious and widely-loved PPAI Takeover videos. It's no surprise that Nick was ranked #1 on PPAI Online 18: The Best Promo Pros on social media!Join us as Nick shares his journey, his creative process, and his top tips for building an unforgettable brand. This is an episode you won't want to miss!Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.ca

Send us a Text Message.Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker.In this episode, Linda and I take you on a journey to understand how you can identify and claim your 'white space'—those unique market opportunities yet untapped by competitors—giving your brand room to grow and stand out. We also take a deep dive into the significance of colour in branding. Linda sheds light on how the right colour palette can not only enhance brand recognition but also influence customer behaviour and brand perception.With Linda's extensive experience and strategic insights, this conversation is packed with valuable tips for anyone looking to refine their brand's identity or carve out new paths in competitive markets. So, whether you are just starting out or you are thinking about refreshing your brand, this episode will equip you with the knowledge you need to make impactful decisions.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.ca

Send us a Text Message.Today, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger Brands."In his much-anticipated return to my podcast, Adam dives into his latest creative endeavour, a captivating podcast titled Let's Make This More Interesting. This show is designed to shake up the conventional wisdom of branding, offering fresh insights and strategies to help brands stand out, be less dull, and make a lasting impression.Join us as Adam shares his wealth of knowledge and provides actionable tips on how to transform ordinary brands into unforgettable ones. Whether you're a marketing professional, a business owner, or simply passionate about branding, this episode is packed with invaluable insights you won't want to miss!Tune in to get inspired and learn how to make your brand less dull and more memorable.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.ca

Send us a Text Message.Today, I've got a special treat for you as I have the pleasure of sitting down with two BADASS women who are making big waves in the merch industry.First up, we have Charity Gibson -  the energetic and innovative new Chief Marketing Officer at Proforma. Charity has been a vibrant force in the industry, known for her creative strategies and dynamic leadership style.Joining her is Johanna Gotlieb, the newly appointed Vice President of Business Development at Genumark. Johanna's expertise in building relationships and her strategic vision have significantly propelled companies forward, making her a leading authority in the field.In this episode, we're chatting about a topic that's on the minds of many leaders today — how to attract top talent. In an era where job changes are frequent and the competition for exceptional team members is fierce, Charity and Johanna will share their insights on what makes a brand irresistible to potential candidates.So, whether you're a startup looking to build your team or an established brand aiming to keep your star players, you'll want to lean in and listen to the powerful strategies these two leaders have to offer.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt on my website - brandingmatters.caAbout MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

Today I'm sitting down with  Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again". Joey is a customer experience expert, a consultant, and an acclaimed keynote speaker whose strategies have reshaped how brands engage and retain their customers.During our chat, Joey will not only dive into the key concepts of his book, but he also discusses how you can leverage personalization and attention to detail to make every one of your customers feel like they're the only one.Stay tuned as we uncover the secrets of lifetime customer loyalty.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

In this episode  I'm sitting down with an inspirational leader who's on a mission to change lives by changing the narrative about mental  health.His name is  John Cameron, and he's the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo. During our frank conversation, John opens up about his family's struggles with mental illness and shares his inspiring journey to change the stigma.This is one heartfelt conversation you will not want to miss!Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pressure, Charlie has redefined the landscape of TV as we know it. During our fun chat, Charlie shares his inspiration for Survivor, the challenges he met and how he overcame them. He also provides invaluable wisdom on brand longevity, strategic branding decisions, and the unparalleled impact of merchandise in cultivating brand loyalty and engagement. Get ready to be inspired and informed by a true branding pioneer!Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

Today I'm sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven brand he co-founded that empowers communities and changes lives, one bag of coffee at a time.During our conversation, Ben opens up about his personal struggles with mental health. And he discusses how being on The Bachelor was a life-changing experience in more ways than he ever imagined.This was truly one of my favourite conversations, and I hope you enjoy it as much as I did.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

Today I'm sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school. Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation.With a social media presence exceeding one million followers on Instagram, Luke is not only a top influencer, but he also collaborates with some A-list celebrities including Kevin Hart, Snoop Dogg, and a family you may have heard of called the Kardashians, just to name a few. And it's his partnerships with these iconic figures that reflect his reputation as one of the most sought-after brand builders in the world today.During our frank conversation, Luke shares his insights, experiences, and triumphs that will empower you to elevate your own brand. Whether you're like me and your child is a budding entrepreneur, or you're a budding entrepreneur yourself, this episode is sure to change the way you look at business - and it might even change your thoughts about post secondary education.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

My guest today is Cheryl Hunter -  Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media. Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She has also delivered four TED talks and has published two bestselling books.During our conversation, Cheryl shares her brave story about a traumatic experience she endured at the young age of 18. Not only did this horrific event change the trajectory of her life and career - but it has helped her change the lives of everyone who is fortunate enough to work with her.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn's Trends'. Jenn is also an author and internationally renowned speaker.With her deep understanding of Instagram, Jenn has become a guiding light for businesses seeking to transform followers into paying customers. Her innovative approach and proven tactics have made her a go-to resource for anyone looking to master the art of social selling on this ever-changing platform.Get ready to gain exclusive insights from Jenn as she unravels the secrets to helping you convert your insta followers into loyal fans and paying customers.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she's one of the brilliant minds behind some of the world's most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few.With her wealth of experience in producing compelling content, Maz knows better than anyone that standing out is key to becoming a successful brand. And one of the best ways to do that is by being interesting. During our fun conversation, Maz shares some valuable, witty and insightful tips on how to produce a memorable brand.This episode promises to be one you'll soon not forget, and I hope you enjoy it as much as I did. And hopefully you'll learn a few things to help you with your branding.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023.In it, I share my very personal eulogy about who Sylvia was;As an artist.As a writer.As a yogi.As a wizard.As a wife.And as a mother.As a Bubby, and so much more!It's the ultimate brand story about a woman I loved - very much.And I encourage you to stick around til the end, as there's a very special treat you will NOT  want to miss!Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

In this episode, I had the privilege of sitting down with someone I'm proud to call my friend. His name is Mark Graham and he's Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discussed everything from building communities to building connections.Other topics we covered include:The value of story tellingHow to give people a reason to buy from youWhen to incorporate a mascot into your brandingAnd so much more!I really enjoyed this conversation and I hope you do too.  And hopefully, you'll learn a few things to help you with your branding.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

In this episode I had the privilege of sitting down with a true BADASS ! Her name is Precious L. Williams, better known as The Killer Pitch Master.Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience.Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart.Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding.Here are the highlights from this episode:11:06 - Precious' Shark Tank experience20:23 - How to deliver a good pitch27:58 - Pitching tips for coaches to grow their brand31:37 - Common pitching mistakes33:32 - Pitching tips for introverts35:02 - The importance of testimonials when building a brand38:27 - Precious' badass superpowerThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

In this episode I had the privilege of sitting down with the one and only Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now.Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time!During our fun conversation we chat about everything from open hiring to false proxies.I hope you enjoy our conversation (again) as much as I did, and hopefully you learn a few things to help you with your branding.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Welcome to the first episode of THE BEST OF BRANDING MATTERS!In this episode I sat down with Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin's most reputable and fastest growing agencies that specializes in building people-driven brands.Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name a few.Some of the topics we covered include:The on-ramps you can build with your brandHow to think like a media outletWhere you make the best first impressionHow to come up on page 1 of GoogleI hope you enjoy this conversation (again!) as much  as I did, and hopefully you'll learn more things to help you build a brand that matters.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Exciting news!  For the entire month of December, I'm thrilled to announce the launch of "The Best of Branding Matters"Get ready to dive back into your favourite episodes every Friday as I drop the crème de la crème of our past shows. Whether you're a loyal listener or it's your very first time tuning in, this is the perfect opportunity to catch these incredible episodes! I won't spill the beans just yet, but let's just say that I've carefully curated a selection of unforgettable conversations with industry experts, insightful discussions, and practical tips and tricks to help you build a brand that matters!Make sure to mark your calendars and stay tuned for the first release on Friday, December 8th. Trust me, you won't want to miss out on this lineup!Any guess which episodes made the list?Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she's the extraordinary co-founder of Mabel's Labels.Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies.During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You're learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork.This is truly one of my favourite conversations, and I hope you enjoy it as much as I did.Here are the highlights from this episode:03:09 - Julie's transition to co-founding Mabel's Labels06:54 - The five elements for building a successful brand07:45 - How to uphold your core values when building your brand09:30 - The business benefits of brand storytelling13:37 - Why being part of a community is essential15:14 - The benefits of applying for awards17:11 - How to deal with imitation companies22:55 - The importance of delegation and hiring people31:13 - Julie's badass superpowerThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

On this very special 100th episode of Branding Matters, I'm excited too welcome back my very first guest - David Avrin.David is a renowned keynote speaker, author and expert in the field of branding. With his extensive experience, David shares invaluable insights on how being a keynote speaker can be a game-changer in building your brand. This conversation is truly one of my favourites and is particularly relevant if you're striving to create a strong and impactful brand presence in today's competitive landscape. Get ready to gain valuable strategies and perspectives from David on how to leverage keynote speaking to enhance your brand's visibility and success.Here are the highlights from this episode:03:44 - How David realised his love for public speaking08:01 - Why the best speakers are teachers by heart13:50 - Tips to overcome nerves when public speaking18:25 - How to connect with your audience when you're on stage27:01 - Why sharing your story gives you the credibility to offer advice34:47 - How to differentiate yourself from other speakers39:58 - Tips for doing virtual presentations 45:00 - David's badass superpowerThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build brand equity for your business. From branded merch to brand consulting, when you work with me, you get results! Need help with your branding? Hit me up at brandingmatters.ca/free-consultation Let's stay connected! Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Today I'm sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities.Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellectual and development disabilities to build their careers while boosting their confidence. Tune in as Paul reveals his motivations for starting Lil E and how it has become a catalyst for positive change in so many lives. This episode is a must-listen for anyone interested in the intersection of branding, social impact, and personal development.Here are the highlights from this episode:01:13 - The story behind Lil E Coffee Cafe11:43 - How Paul is building a platform for change 15:30 - The unique customer experience that Lil E offers22:06 - How merch helps Lil E with creating brand awareness24:25 - Paul's badass superpower25:23 - Paul's advice to someone starting a business from scratchThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build brand equity for your business. From branded merch to brand consulting, when you work with me, you get results! Need help with your branding? Hit me up at brandingmatters.ca/free-consultation Let's stay connected! Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Are you ready to master the art of delivering a captivating pitch? Today, I'm thrilled to have a conversation with none other than Precious L. Williams, renowned as The Killer Pitch Master.Precious talks about her extensive knowledge of infusing life and personality into her pitching style. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience.Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart.Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding.Here are the highlights from this episode:11:06 - Precious' Shark Tank experience20:23 - How to deliver a good pitch27:58 - Pitching tips for coaches to grow their brand31:37 - Common pitching mistakes33:32 - Pitching tips for introverts35:02 - The importance of testimonials when building a brand38:27 - Precious' badass superpowerThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build brand equity for your business. From branded merch to brand consulting, when you work with me, you get results! Need help with your branding? Hit me up at brandingmatters.ca/free-consultation Let's stay connected! Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives?Today, I'm excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With a keen focus on how AI can amplify branding strategies, Nick brings a fresh perspective to the table.In our conversation, he generously shares his insights on how businesses can tap into the capabilities of ChatGPT to craft a compelling brand identity and connect deeply with their audience. If you've ever been curious about the potential of AI in branding, this is the episode for you.Get ready for an insightful conversation that is sure to revolutionize the way you approach brand building.Here are the highlights from this episode:07:14 - The challenges of creating an emotional connection in the digital world11:46 - Incorporating empathy when using AI tools like ChatGPT16:59 - Ways to help create brand voice with ChatGPT19:33 - How AI will affect creative roles like copywriters and graphic designers23:50 - ChatGPT prompt suggestions to help generate effective content28:17 - How to think about positioning in a different way in this type of generative AI world32:32 - The biggest misconception people have about ChatGPT and AI34:54 - Nick's badass superpowerThis episode is sponsored by:UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow's metaverse.UneeQ's mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.Find out more here: digitalhumans.com/brandingmattersThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build brand equity for your business. From branded merch to brand consulting, when you work with me, you get results! Need help with your branding? Hit me up at brandingmatters.ca/free-consultation Let's stay connected! Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Ready for a deep dive into the intersection of technology and human emotion? Today, I'm sitting down with the incomparable June Bower, the Talker-in-Chief at TalkShop – a company she founded to help people succeed at work.June isn't your average marketing pro; she honed her skills at Apple during its formative years, sharing an office landscape with none other than Steve Jobs. With an impressive CV featuring names like 3Com, Adobe, and Cisco, she's a Silicon Valley legend.Don't miss our conversation where we journey back to the dawn of the computer age, exploring the blend of innovation and empathy that drives success. June shares her wisdom on leveraging technology for genuine human connection—a lesson you don't want to miss.Trust me, this episode's insights are ones you'll want to revisit, time and time again. Get ready for another valuable episode that'll redefine your approach to branding and technology.Here are the highlights from this episode:06:29 - What was it like working with Steve Jobs16:22 - The biggest challenge of startups in positioning their offerings19:37 - The best way to differentiate yourself from the competition27:36 - How digital humans help brands30:00 - Why is it important for employees to master their own personal brands35:06 - June's badass superpowerThis episode is sponsored by:UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow's metaverse.UneeQ's mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.Find out more here: digitalhumans.com/brandingmattersThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build brand equity for your business. From branded merch to brand consulting, when you work with me, you get results! Need help with your branding? Hit me up at brandingmatters.ca/free-consultation Let's stay connected! Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level?Today I'm sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in revolutionary wireless, wearable sensors designed for industrial or remote work environments.This conversation is unlike any other as Christine courageously opens up about surviving the 9/11 attacks, escaping from the 87th floor of the World Trade Centre. Christine brings that resilience into her marketing expertise, advocating for the power of vulnerability and authenticity in brand storytelling.From the value of asking the right questions to connecting people in impactful ways, this conversation is a must-listen. Get ready for actionable insights and an inspirational story that will stay with you long after you've tuned out.This is truly one of my favourite conversations, with one of my favourite people, and I hope you enjoy it as much as I did.Here are the highlights from this episode:06:40 - Christine's 9/11 survival story14:07 - What does it mean to put marketing at the forefront of a company strategy18:34 - How Blackline technology helps bring people home safely22:33 - Why storytelling is important 23:34 - Christine's advice for business owners and marketers26:12 - Why vulnerability is a big part of storytelling28:56 - How to choose the most effective platform for sharing your brand's story32:12 - Christine's badass superpowerThis episode is sponsored by:UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow's metaverse.UneeQ's mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.Find out more here: digitalhumans.com/brandingmattersThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build brand equity for your business. From branded merch to brand consulting, when you work with me, you get results! Need help with your branding? Hit me up at brandingmatters.ca/free-consultation Let's stay connected! Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Today I'm sitting down with Chris Kneeland co-founder of Cult Collective and The Gathering.Chris is the first guest to come on my podcast a second time! I'm super excited to have him back to get an update and hear what it takes to build a business people actually care about!During our chat, Chris and I take a deep dive into cult brands.Some things we cover include the 8 cult brand principles, how to espouse an aspirational lifestyle, and the benefits of achieving cult brand status, just to name a few.I hope you enjoy this conversation as much as I did, and hopefully you'll learn a few things to help you build your own brand.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Today I'm sitting down with Deondric Royster; Managing Director at Webby Media and the Signal Awards - a podcast-focused awards program that honours excellence in podcasting.Before joining Webby Media, Deondric worked for some of the world's most recognizable brands including Spotify and I Heart Radio. And with his 13+ years of experience in the industry, it's fair to say he's now on a mission to propel the podcast industry to stratospheric heights!During our incredibly fun and entertaining chat, Deondric and I discuss all things podcasting. From how to launch your own show to how to be a guest on other podcasts.If you're thinking of launching a branded podcasts, or you already have one and you want to take it to the next level, this is definitely the episode for you!Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Ever wondered why some brands, like Kleenex or Apple, become so ingrained in our lives that they feel like part of the family? Curious about the secret sauce behind such unforgettable brands?In this episode, branding experts Bill Petrie and Kirby Hasseman sit down with me to dive into the intricacies of building iconic brands, the importance of brand consistency, and how to establish a unique brand. Trust me, when it comes to strategic marketing and branding, these guys know their stuff!We go deep into branding principles with Bill and Kirby, uncovering the power of showing up, the impact of obsessing over the small details, and the difference between brand marketing and target marketing.It's a treasure trove of insights, chock-full of lively banter and practical branding tips. So, are you ready to take your branding knowledge to the next level? Can't wait for you to hear it!Here are the key takeaways from this episode:01:58 - How Bill and Kirby started the Promo UPFront Podcast03:22 - Engaging with people's content helps build relationships06:10 - The selection process for the Powerhouse Women of Promo list11:13 - It's the small things that make the biggest difference especially in customer service15:23 - The difference between Brand Marketing and Target Marketing17:57 - Showcase your expertise through meaningful ways19:54 - Kirby's TARGET acronym in marketingAbout Our GuestsAward-winning branding expert Bill Petrie is a co-founder of Brandivate and the co-host of the Promo UpFront podcast. Bill's unique strategic thinking and passion for branding make him a sought-after advisor for businesses seeking to elevate their brand awareness. He, along with Kirby, founded their podcast to help others navigate the world of branding, sharing their insights and strategies with a global audience.Kirby Hasseman, CEO of Hasseman Marketing and co-host of the Promo UpFront podcast, is known for his marketing expertise and commitment to excellence. Famous for his 'Monday Minute' and strong social media presence, Kirby uses his platform to educate and inspire. He's not only a marketing expert but also a mentor for those seeking to master the art of branding. Together with Bill, they make a dynamic duo in the branding and marketing sphere, sharing their wisdom through their podcast and daily engagements.About MeHey there, I'm Joelly (aka the Branding Badass). For more than 20 years, I've immersed myself in the dynamic world of brand strategy, marketing and branded merch.In 2021, I launched 'BRANDING MATTERS' - a podcast designed to help marketers and business owners create brand equity to increase profit.With each episode, I dive deep into the world of brand identity, digital marketing strategies, and content creation, alongside leaders and experts, all sharing their inspirational stories and powerful branding insights.I'm immensely proud that 'BRANDING MATTERS' has made waves in the industry, ranking #3 on Feedspot's "10 Best Canadian Branding Podcasts," holding a spot on Goodpods "100 Top Indie Marketing Pods," and standing as the only podcast on the #Online18 for 2022: Promo's Most InfluThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

My guest today is Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin's most reputable and fastest growing agencies that specializes in building people-driven brands.Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name a few.I'm not kidding when I say you're going to want to grab a pen and notebook for this episode as it's  full of valuable information to help you build your brand!Some of the topics we cover include:The on-ramps you can build with your brandHow to think like a media outletWhere you make the best first impressionHow to come up on page 1 of GoogleI hope you enjoy this conversation as much  as I did, and hopefully you'll learn a few things to help you with your branding.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

My guest today is the one and only Mark Graham; Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discuss everything from building communities to building connections.Other topics we cover include:The value of story tellingHow to give people a reason to buy from youWhen to incorporate a mascot into your brandingAnd so much more!I really enjoyed this conversation and I hope you do too.  And hopefully, you'll learn a few things to help you with your branding.