Podcasts about prime day

On this TACoS Tuesday episode, Destaney Wishon shares expert Prime Day tips to help you target smarter, bid stronger, and maximize your ad spend during Amazon's biggest sales event. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if your Amazon Prime Day PPC strategy could skyrocket your sales like never before? Join us for an enlightening TACoS Tuesday session with Destaney Wishon, CEO of btr media, as she unveils the secrets to making the most of this bustling shopping event. As Prime Day continues to gain traction akin to a national holiday, Destaney shares unique insights into consumer behavior, comparing it with other major shopping events such as Black Friday. Tune in to understand how deal-seeking tendencies and burgeoning search intentions can be your golden ticket to optimizing ad performance and capturing a broad audience. Together, we dissect the art and science of Amazon PPC campaigns. Destaney takes us through the intricacies of advanced keyword targeting, emphasizing the power of long-tail keywords that drive higher conversion rates due to their specific search intent. Discover how diversifying your approach with various match types can set you apart from the competition, enhancing both impressions and bid management. Avoid common pitfalls by learning the importance of not over-relying on core terms, and instead, optimize your campaigns through comprehensive keyword research. It's time to rethink your strategy and master the tools at your disposal to enhance your brand's visibility. For those looking to maximize advertising efficiency during high-traffic times like Prime Day, this episode serves as your roadmap. Destaney explains the benefits of both automatic and manual targeting, offering tips for effective campaign management using tools like Helium 10 Ads. From search term report analysis to strategic budget management, you'll gain actionable insights to refine your approach. Whether you're a seasoned seller or just starting out, this conversation is packed with expert advice to ensure your Amazon advertising strategy is primed for success. In episode 676 of the Serious Sellers Podcast, Shivali and Destaney discuss: 00:00 - Maximizing Amazon Ads for Prime Day 03:34 - Prime Day's Impact on Amazon Customers 06:22 - Advanced Amazon PPC Keyword Targeting 09:18 - Customer Intent and Long Tail Keywords 12:08 - Maximizing Amazon Advertising Efficiency and Performance 19:11 - Amazon Search Query Performance Data 20:10 - Optimizing Amazon Advertising for Prime 22:49 - Optimizing Advertising for Prime Day 27:36 - Amazon PPC Strategy for Prime Day 27:58 - Advanced Prime Day Campaign Strategy 30:18 - Advanced Audience Targeting and Rule-Based Bidding 32:06 - Amazon Prime Day Advertising Strategies 35:25 - Customizing Budgets for Prime Wee

Tech News and Commentary Dave and Chris discuss Ai possibly making humanity irrelevant, the next Prime Day, smartphones and Liquid Glass, the success of the Nintendo Switch 2, and more. “News Pick of the Week” with Ralph Bond The American Automobile Association estimates that drivers collectively spend $5 billion annually on vehicle repairs due to […]

Amazon Prime Day 2025 dates are here! TikTok Shop's deal day. Temu is back shipping directly from China? And free AI workshop tickets at Helium 10 HQ. All on today's Weekly Buzz.   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Prime Day is back July 8-11, with double the days and millions of deals https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date Chinese-backed Temu resumes direct sales to US after Washington-Beijing trade truce https://www.scmp.com/tech/tech-war/article/3314334/chinese-backed-temu-resumes-direct-sales-us-after-washington-beijing-trade-truce TikTok Shop is where shoppers come to discover https://newsroom.tiktok.com/en-us/tiktok-shop-is-where-shoppers-come-to-discover Helium 10 just upgraded its Influencer Finder tool, making it easier than ever to discover Amazon and TikTok creators who've already made videos for products like yours. With new Chrome extension features and detailed influencer insights like email, video stats, and social links, you can now connect with relevant creators in minutes instead of hours. TikTok Rolls Out New Badges To Highlight Seller Performance https://www.socialmediatoday.com/news/tiktok-adds-more-seller-badges-highlight-customer-service-performance/750637/ Helium 10's Cerebro gives you unmatched visibility by showing keyword rankings across all seven Amazon search result pages—not just the top two or three like other tools. It also reveals where products appear in Amazon's ad placements, helping you uncover competitor gaps, monitor fluctuations, and make smarter PPC decisions. Resellers can now generate reviews with Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNjZKNlRDRzUyVVFDOVo4 Roku And Amazon's New Deal Will Target 80% Of US CTV-Watching Households https://www.adexchanger.com/tv/roku-and-amazons-new-deal-will-target-80-of-us-ctv-watching-households/ TikTok Shop to launch e-commerce service in Japan as soon as this month https://www.japantimes.co.jp/business/2025/06/17/companies/tiktok-shop-japan/ Amazon may be extending its Black Friday/Cyber Monday deals to a surprising 12-day window, from November 20th to December 1st, based on what's showing in Seller Central. Sellers should check their dashboards now to see if they qualify and can start scheduling deals for this extended event. Helium 10 is hosting a live, in-person Elite AI Workshop on June 26th at its Irvine, CA headquarters, featuring top experts like Ritu Java and Andrew Bell— Go to h10.me/q2workshop free tickets are available with code ELITE100. For virtual attendees, join the free TikTok Shop success webinar with Paul Harvey on June 25th at h10.me/ttwebinar, and don't miss the AI Arsenal beginner workshop with Andrew Bell and Bradley Sutton on June 23rd at h10.me/aiwebinar. This episode is packed with actionable insights to keep you ahead in the fast-evolving world of e-commerce.   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Prime Day 2025 Dates 03:11 - Temu Shipping From China Again? 06:19 - TikTok Shop Up 120% 09:58 - Influencer Finder 16:26 - New TikTok Badges 17:59 - Training Tip of the Week 21:59 - Vine For Resellers 22:57 - Roku X Amazon 25:17 - TikTok Japan 25:37 - Amazon Black Friday Week? 27:14 - Webinars/Workshops

What can stop the Panthers from winning the Stanley Cup again in 2026? Also, will Honda be the new leader in space travel? We talk about the new Double Date feature on Tinder, Amazon announcing changes to Prime Day, and lots more!

Welcome to Omni Talk's Retail Daily Minute, sponsored by Retail Club and Mirakl. In today's Retail Daily Minute:Amazon stretches Prime Day to four days (July 8–11), doubling down on deal drops and driving Prime engagement amid cautious consumer spending.H-E-B pilots autonomous delivery robots in Austin using Favor and Avride tech, offering fast, sidewalk-level grocery service with privacy-first bots.Costco to open its first gas-only location in California with 40 pumps, testing a traffic-easing fuel strategy that could scale if successful.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Send us a textMost Amazon sellers miss an easy setup that helps them stay ahead after Prime Day ends. This video breaks down three missed actions sellers should always take during high-traffic events.Download our Prime Day Planner to get smart tips like this and avoid common seller mistakes: https://bit.ly/3FM1Z93#AmazonPrimeDay #PrimeDayDeals #PrimeDayPrep #PrimeDayMarketing #AmazonSellerTipsWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don't Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - The One Step Sellers Always Miss on Prime Day00:13 - Why Remarketing Matters Right After Prime Day00:35 - Using Sponsored Display for Retargeting01:26 - Best Time to Set Up Your Retargeting Campaign02:25 - Using Coupons for Brand Cart Abandoners03:29 - Brand Tailored Promotions for Post-Prime Day04:48 - Keep Sales Momentum Going After Prime Day-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Anthony Ferry breaks down May Retail Sales, which fell more than expected. He notes pockets of strength in health & beauty and furniture. He notes that shipments from China are down significantly. “What people can get are what people are buying,” he says, and expects shelves to be emptier the next few months. However, he expects a very strong Prime Day sale for Amazon (AMZN).======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

US equity markets fell as the Israel-Iran conflict continued to dominate investor sentiment and drive volatility and a fresh spike in oil prices - Dow lost -299-points or -0.70%. Merck & Co Inc (down -3.31%) and Nike Inc (-3.07%) both fell over >3%. Amazon.com Inc (down -0.59%) said its Prime Day discount event for Prime members next month will extend to four days (8 July-11 July). 

This Week: Joseph Jaffe, Peter Levitan and Mary Rodgers join Bob to discuss whether Cannes is pushing away ads, Nintendo's ignore-it strategy, Prime Day as a bellwhether, Pinterest makes everything shoppable, plus this week's #FairFailFoul.

Prime Day 2025 is going from 2 to 4 days—and advertisers need to be ready. In this episode, Joe Shelerud and Maarja Hewitt break down what this longer event means for budget pacing, conversion trends, and media planning. They explore performance data from past Prime Days, how the extended format could shift buyer behavior, and what strategies will help brands win this year.

Send us a textAmazon badges like “Amazon's Choice” or “Bestseller” can impact click-through rate and conversion. Sales velocity, keyword ranking, and returns all affect how these badges are assigned by Amazon.Stop guessing, book a call and get real answers for your Amazon business: https://bit.ly/4jMZtxu#AmazonChoice #AmazonBadges #AmazonRankingWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don't Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 – Types of Amazon Badges You'll See00:17 – What the Badges Mean and Why They Matter01:15 – Bestseller Badge vs. Amazon Choice02:10 – Sales Velocity vs. Reviews: What Wins?03:21 – Price and Ad Spend Influence Rankings04:16 – How Amazon Calculates for the Choice Badge05:19 – Keyword-Based Badge Logic Explained06:35 – What Improves Your Chances at Getting a Badge-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textYou know what time it is—it's another round of Black, White, or Other, the only game show where the stories are wild, the crimes are questionable, and the people… well, let's just say they always keep us guessing. In this episode, we've got naked porch poopings, salsa-jar smackdowns, a woman who robbed Dollar General and came back mid-investigation for her phone, a couple that faked hairy food for a free meal during a proposal, and a paramedic who impersonated a doctor just for the vibes. Oh—and let's not forget the fentanyl soda surprise or the fake Amazon worker caught stealing mail like it's Prime Day.So grab your scorecards, tune up your stereotypes (responsibly), and get ready to laugh, cringe, and shout at your speakers—because it's time to guess: Black, White, or Other?"Hosted by Nicholas Finch & Kirstan Cunningham New Episodes every Thursday!! Please subscribe, rate, and review! Listen on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts! Head to truecomedypod.com for all things True Comedy! Follow us on social media! Facebook: facebook.com/truecomedypodcast Instagram: instagram.com/truecomedypodcast Twitter: twitter.com/podcast_true

Amazon sunsets Posts, Temu's U.S. traffic drops 48% post-tariff shift, Walmart fee waived for MCF, and new Ads tool. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. The Posts API will be discontinued as of June 3, 2025 https://advertising.amazon.com/API/docs/en-us/release-notes/index#posts-are-deprecated-as-of-june-3-2025 Create up to 100 coupons at once with new bulk upload feature https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlc5Q0FTQjZGUVVVUjk1   Set automated ad rules in Ads by Helium 10 based on inventory levels—pause, bid adjust, or trigger actions as stock changes.   Floor loaded shipping now available for Amazon Partnered Carrier program https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOUtGQlk0WUxITEI3Uk1B Surcharge waived for use of alternative carriers to fulfill Walmart orders https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFYzUEtXODg5Q0NMWURE Helium 10's Keyword Tracker with Boost lets you track keyword rankings hourly—24 times a day—for real-time insights across browsing conditions.   Temu sees 48% drop in US users after de minimis loophole ends https://www.usatoday.com/story/money/retail/2025/06/04/temu-user-base-plunges-tariffs/84028372007/   Prepping for Prime Day 2025? Don't miss our complete Prime Day checklist—stay organized and boost your momentum! Go to h10.me/primedaychecklist In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:46 - Bye Amazon Posts 01:57 - Bulk Coupon Upload 02:42 - PPC Inventory Rule 08:38 - No Pallet? No Problem 09:38 - Walmart Fee Waived 10:35 - Hourly Keyword Tracking 13:19  - Temu Traffic Drops 48% 14:27 - EU Battery Ban Incoming 15:58 - Prime Day Checklist

Send us a textHaving clear SOPs keeps Amazon teams consistent and saves hours on repetitive tasks. This video shows how brands and agencies make smoother operations through real systems. Get examples and tips from My Amazon Guy's own library of documented procedures.Get the exact SOPs we use  to generate over $1.2 billion in annual Amazon sales: https://bit.ly/4dQ2hbr#AmazonProcesses #SOPTips #AmazonAgency #MyAmazonGuy #EcommerceSystemsWatch these videos on YouTube:Are You Ready for Prime Day? https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYYou're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Why Consistency Fails Without the Right System00:44 - SOPs Actually Give More Freedom01:45 - McDonald's and Airlines Follow SOPs02:58 - How SOPs Work at My Amazon Guy03:59 - Amazon Advertising SOP Example05:20 - Choosing What to Document First06:32 - Tools to Record or Type SOPs07:21 - How to Test and Improve Your SOP08:01 - How to Organize SOPs for Easy Use09:16 - Keep SOPs Updated Quarterly-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Prime Day 2025 is stretching into four days, opening up huge opportunities — and new complexities — for brands on Amazon. In this special guest-hosted episode, Tony Miller (Director of Programmatic Strategy) and Isaac Shelton (Sr. Account Manager) lay out a tactical, AMC-powered strategy to win across each phase of Prime Day.

Send us a textSellers are running out of time to prepare for one of Amazon's biggest sales events. This video shares smart ways to avoid profit loss, manage discounts, and fix listings.Grab the Prime Day Prep Plan before your competitors do: https://bit.ly/3FM1Z93#AmazonSales #PrimeDayTips #EcommerceTips #AmazonListing #FBAstrategyWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYThis Is What You Really Get When You Hire an Amazon Agency https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/4kVZ9gMStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/457zjSlTimestamps00:00 – Prime Day Is Coming Soon00:45 – Why Inventory Is the First Thing to Fix01:58 – Tip 1: Use Prime Exclusive Discounts (Not Lightning Deals)03:36 – Tip 2: Update Coupons Before They Expire04:00 – Tip 3: Refresh Your Listings (A+ and Main Image)05:30 – Tip 4: Try Premium A+ Content If Eligible06:30 – Tip 5: Run Brand Tailored Promotions for Loyal Buyers08:00 – Tip 6: Look at Search Query Data From Last Prime Day09:15 – Why You Must Act Now Before It's Too Late----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Shoot us a Text.Episode #1065: Today we're breaking down Rivian's big win with VW, a wild scene in LA as Waymo vehicles go up in flames, and how back-to-school shopping is creeping into summer.Show Notes with links:The tech partnership between EV upstart Rivian and legacy automaker Volkswagen just took a major leap forward. Rivian's upcoming R2 SUV platform won't just support Rivian's own vehicles—it's about to become the backbone of every new EV under the Volkswagen Group umbrella.All VW brands—Audi, Porsche, Lamborghini, Scout, Skoda, Seat—will share the R2 tech stack.VW's ID Every1 will be the first to launch using Rivian's off-the-shelf zonal architecture.The partnership helps VW replace its troubled Cariad software division with a proven modular platform.Rivian's Chief Software Officer confirmed all VW EVs will use the same scalable architecture, calling it “the digital brain” of the portfolio.Each brand keeps its unique identity via custom UI, tuning, and features, but the tech core is unified.At least five Waymo self-driving I-Pace EVs were destroyed during violent protests in Los Angeles over the weekend—representing a possible 5% loss of its local fleet.The unrest followed ICE raids and escalated into clashes with police and vandalism.Rioters reportedly summoned Waymo vehicles, slashed tires, smashed windows, and set them on fire.Fire crews couldn't access the scene in time, and the vehicles burned completely.Waymo operates about 100 cars in LA and over 1,500 nationwide.Waymo has suspended service in the area, saying, “We will not be serving any rides in the protest area until it is deemed safe,”Back-to-school deals have crept into early summer, with brands and retailers scrambling to catch up to shifting consumer habits—and to tariff-driven inventory pressures.Retailers like Amazon, Walmart, and Wayfair kicked off fall prep as early as Memorial Day.Prime Day in the middle of July now marks the unofficial start of the back-to-school shopping season.This year's shoppers are favoring essentials and budget-friendly items over big-ticket dorm splurges“Consumers are looking for the best discount, the best sale, the best value...” — Kassi Socha of GartnerJoin Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

In this episode of Weekly Business News, host Ryan Alford recaps the latest business news and trends. He celebrates the book launch of entrepreneurs Mike and Kass Lazerow, discusses the effectiveness of podcast advertising, and shares insights on Google's new video AI, TikTok's updated ad policies, Amazon Prime Day, and Starbucks' revamped rewards program. Blending personal anecdotes with expert analysis, Ryan highlights shifts in marketing, technology, and consumer behavior, offering practical advice for businesses and listeners navigating today's dynamic landscape.TAKEAWAYSCelebration of entrepreneurial success and the release of a new book by Mike and Kass Lazerow.The effectiveness of podcast advertising as a marketing tool.Recent advancements in technology, including Google's new video AI.Changes in TikTok's advertising model and its implications for sellers.Anticipation for Amazon's Prime Day and critiques of its marketing tactics.Discussion on Starbucks' revamped loyalty rewards program and its impact on customer satisfaction.Personal anecdotes related to consumer behavior and loyalty programs.Insights into the trading card market and its potential for collectors.The evolving nature of currency and collectibles, particularly regarding the U.S. penny.The importance of adapting marketing strategies to current trends and consumer behavior.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stories Mentioned:✅ 1. Dollar General says its new high-income shoppers are making more trips and spending more

O PIX tá dominando geral e deixando o cartão no chinelo. A OpenAI, dona do ChatGPT, entrou no ranking das marcas mais valiosas do mundo. E a Amazon? Pode flopar no Prime Day porque os pequenos sellers estão pulando fora por causa das tarifas.Nesse episódio do [varejocast] News, Fred Alecrim e Caio Camargo destrincham as principais notícias que mexeram com o varejo: da guerra tarifária nos EUA à nova jogada da Peloton pra sobreviver com um clube de corrida.

Helium 10 just launched an entire suite of tools for TikTok Shop, Prime exclusive discounts, and how TikTok wants to be your next bookstore. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Submit Prime-Exclusive Price Discounts for Amazon's Prime Day 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0FMQkJBTUg2UVlZSE1I TikTok Shop Wants to Be Your New Favorite Bookstore https://www.insidehook.com/books/tiktok-shop-your-new-favorite-bookstore TikTok Introduces AI-Powered Seller Assistant to Streamline In-App Shopping https://influencermarketinghub.com/tiktok-ai-powered-seller-assistant-in-app-shopping/ Our conversation takes a deep dive into the practical aspects of using AI-powered tools to transform your Amazon listings for TikTok Shop. We guide you through the user-friendly process of converting listings, selecting products, and setting up multi-channel fulfillment to ensure smooth operations. By connecting your Amazon inventory to TikTok Shop, sellers can optimize their formatting and streamline their expansion on this dynamic platform with confidence. In the quest to amplify your product's reach, harness the power of TikTok influencers with Helium 10's latest tool. Learn how to manage your inventory effectively to ride the wave of viral success and use AI features to identify influencers who best match your brand's needs. Finally, we spotlight the significant role of keyword rankings in driving sales, using real-world examples to show how strategic optimization through Helium 10's Cerebro tool can lead to improved business decisions. Join us as we explore these transformative strategies and the new Helium 10 TikTok suite of tools to elevate your e-commerce game. Ready to get started using these powerful tools for TikTok Shop? Get 10% off on the Helium 10 Diamond Plan for 6 months, use this special discount code TT10 In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:18 - Prime Day Discounts 03:06 - TikTok Bookstore? 04:42 - AI Seller Assistant 07:19 - TikTok Shop Course 09:18 - TikTok Profitability Calculator 11:00 - Connect Your TT Account 12:12 - Bulk Convert to TT Shop 15:17 - Connect MCF to TT Shop 17:23 - TikTok Influencer Finder Tool for Sellers 22:46 - Sales Fluctuations? Find out Why

Von den ersten Sponsored Ads in Amazons KI-Agenten Rufus bis hin zu präzisem B2B-Targeting mit echtem Performance-Potenzial. Florian fasst wieder die vielversprechendsten News rund um Amazon PPC zusammen und ordnet sie für dich ein. Dein Update mit allem, was du wissen musst, um im Juni top informiert durchzustarten. Alle Themen der Episode im Überblick: News #1 Amazon testet Sponsored Brands Placements in Rufus (00:25)News #2 Performance Alerts für ASINs (01:21)News #3 Werbung gezielt für B2B-Kund:innen (02:26)News #4 Neues Prognose-Tool im FBA-Inventurdashboard (03:40)News #5 Innovationen von der Amazon Upfront 2025 (04:26)Hot Tipp: ACoS-Ziele am Prime Day erreichen!? So geht's (06:20)Links & Ressourcen:Kostenloser Rechner

In this week's episode, we take a look at the major self-publishing platforms that I use, and examine the pros and cons of each. This coupon code will get you 50% off the audiobook of Dragonskull: Doom of the Sorceress, Book #8 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: DOOM50 The coupon code is valid through June 24, 2025. So if you need a new audiobook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 253 of The Pulp Writer Show. My name is Jonathan Moeller. Today is May 30th, 2025, and today we are looking at the current major self-publishing platforms and what they offer indie authors. Before we get to our main topic, we'll have Coupon of the Week and an update on my current writing projects.   So let's start with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Doom of the Sorceress (book number eight in the Dragonskull series, as excellently narrated by Brad Wills) at my Payhip store. That code is DOOM50. And as always, we will have the coupon code and the links to the store in the show notes. This coupon code is valid through June 24th, 2025. So if you are setting out on summer travels this summer and you need an audiobook to listen to while you're in the car or plane, we have got you covered. So now for an update on my current writing and audiobook projects. Ghost in the Corruption (as I mentioned last week) is now out and available at all the ebook stores: Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, Smashwords, and Payhip. It is selling well. So thank you all for that. Now that Ghost in the Corruption is finished, what am I working on next? Well, back in 2023, I finished the Dragonskull and The Silent Order series back to back, so I declared Summer 2023 to be my Summer of Finishing Things. Well, it looks like Summer 2025 is going to be the Super Summer of Finishing Things because I intend to finish three series back to back.   First up is Shield of Power, the sixth and final book of The Shield War series. As of this publishing, I am 26,000 words into it, which puts me on Chapter 6 of 29. So I think it's going to end up being around 100,000-110,000 words long, and I am hoping it will be out in June, though it might slip to July depending on how things go. Once that is done, the next one up will be Stealth and Spells Online: Final Quest, which will be the third and very definitely final book of the Stealth and Spells Online trilogy. Believe it or not, I have been working on Final Quest on the side for so long that I passed the 100,000 word mark in that book this week. In fact, it's been a side project for so long that I don't remember how long I've been working on it, and I had to look up the metadata to check that I indeed started chipping away on it on October 18th, 2024. So I am very pleased that I'm nearly done with the rough draft and because of that reason, if all goes well, it'll come out very quickly after Shield of Power, since I think the rough draft will end up at about 125,000 to 130,000 words or in that neighborhood. Once Stealth and Spells Online: Final Quest is finished, I will then write Ghost in the Siege, which will be the sixth and final book of the Ghost Armor series. I am 1,500 words into that and hoping for that to come out in August or September, if all goes well. Once The Shield War, Stealth and Spells Online, and Ghost Armor are finished, I will finally be free to return to the Rivah and Nadia series. I realized that through all of 2024 and the first half of 2025, I had five unfinished series at the same time, and that was just too much for me to keep track of as a writer, and I think it may have been too much for the readers because it was too much of a wait between the different series as I worked my way through them. So five series at the same time is too much, so hence the Super Summer of Finishing Things. Going forward, I've decided that three unfinished series at the same time will be my maximum, which after the Super Summer of Finishing Things will be Cloak Mage, Half-Elven Thief, and a new epic fantasy series that I will set in the realm of Owyllain.   In audiobook news, Brad Wills started working on Shield of Battle this week and Hollis McCarthy started working on Ghost in the Corruption, so hopefully before probably about July or thereabouts, we will have those audiobooks available for you to listen to. So that is where I'm at with my current writing projects.   00:03:49 Main Topic of the Week: Self-Publishing Platforms for Ebooks [Note: Information in this Episode is Very Likely to Change]   So now let's move on to our main topic for the week, which is the main self-publishing platforms for ebooks. Today we will do a brief overview of the self-publishing platforms I currently use: Amazon/KDP, Barnes & Noble, Kobo, Google Play, and Draft2Digital/Smashwords. The reason I wanted to do this is because there are many scammy platforms for self-publishing out there, but fortunately there are also many legitimate ones. Today we'll compare several of the most popular ones for ebooks. Just to make things easier for comparison, we'll be using the term platform to discuss both retailers and aggregators and we're not going to talk about options for self-publishing print or audio formats today. We're going to focus solely on ebooks.   First of all, what should you look for in a publishing platform? The first thing is to make sure you retain complete ownership of your content in all formats. Some of these scammer ones try to claim all rights to anything you try to post or sell through them, so that is definitely a red flag to watch out for. Make sure that you understand any exclusivity requirements of any programs that you sign up for such as KDP Select, such as if other formats like audio are also included in their requirements, how long exclusivity lasts, et cetera. If the platform requires exclusivity, that is definitely something to pay attention to. Make sure you do your research carefully to understand how pricing, royalties, and payments work on each individual platform. Sometimes some of them will pay quarterly, some of them pay monthly, and some of them pay you last month's royalties at the end of the month. Some of them like Amazon run like two months behind.   Finally, and this is a big one, you should not have to pay any money in order to upload your work. If they are asking for money upfront, it is probably a scam. Now, there are some aggregators that don't take a percentage and instead charge you a yearly fee. I'm not talking about them in this podcast episode because I don't use them, but they are out there. One example would be Book Funnel, which does charge a yearly fee for you to use but provides a valuable service in being a backend for running your own store on like Payhip or Shopify, and there's a couple of other useful services in that way, but they're not a storefront and they don't take a percentage of any royalties. They just charge a yearly fee. So they're not the topic with this episode.   All the platforms I've talked about today do not have any fees in order to upload. Reputable sites like Amazon or Kobo will instead take a percentage of each book's sale. It's also good to have a few realistic expectations before you start using self-publishing platforms, and one of them is that the platform is not a marketer. For example, many people complain that KDP doesn't showcase their books and they get lost in the millions of books available. However, none of these services are promising that you'll make the front page of their site just by publishing there. It's a common delusion among new indie authors that when you publish your first book, that's all you have to do and people will flock to it. Unfortunately, it doesn't work that way.   In fact, since Amazon makes a small fortune off book ads, it's not in their interest to give away screen space for free, and this isn't to knock on Amazon, that's just the way the retail industry works. For example, if you go into a Target or a Walmart or another big box retailer, note the products that are prominently displayed on the aisle displays or the endcaps of the aisles. They didn't just get there randomly. The manufacturers of those products paid big money to Amazon and Target and Walmart and the other big box retailers to have their products featured there. In many cases, online commerce is no different.   Getting your book uploaded onto a platform is just the first step. Promoting and marketing the book is up to you and strategies for those will vary based on which ones you choose to use. For example, if you choose to make your work exclusive to just one platform, it's not a good idea to run Facebook ads in countries where that platform either doesn't exist or where it's not terribly popular. Today we're going to be just focusing on comparing the platforms, not how to best to market from them. So what are the options?   #1: First up is the most common platform people use and it's the 800 pound gorilla in the self-publishing space, and that is Amazon's Kindle Direct Publishing. And what are the pros and cons of KDP?   Pro: They are the biggest force in ebook publishing in many countries, including the United States. Some authors find that as much as 80 to 95% of their ebook sales come from Amazon, even if they are not exclusive with Amazon. For myself, it's usually about 50 to 60% of my sales on any given month are from Amazon and the rest come from the other retailers.   Heavy readers are generally very familiar with the Kindle Store interface and Library setup, and many readers are kind of locked into Amazon because they own Kindle devices, subscribe to Kindle Unlimited, and have large Kindle Libraries. So those are all the pros of publishing with KDP.   Cons: If you're expecting a large portion of your sales to come from the print version of your book or if print sales are very important to you, be aware that many bookstores and libraries either can't or won't buy print books from Amazon, so you should find an additional platform for the print version such as Ingram Spark or maybe Barnes & Noble's print division. One big concern about going exclusive with Amazon is that you're losing readers who don't have Kindle books in their countries, people who are boycotting Amazon for a variety of reasons, people who are locked into another platform such as Apple or Kobo, or people who want to self-archive their ebooks since Amazon doesn't allow that anymore. If you're already wide, you'll have to look carefully at what percentage of your sales are non-Amazon and if this percentage is an amount you'd be comfortable risking losing in order to be exclusive. Occasionally authors do complain about the customer service available to KDP, especially if it's urgent. For myself, I've not personally had any huge problems with KDP customer service. That said, I think you should expect a lead time of about one to two business days on anything you ask because I usually go through the email form.   Does KDP offer a subscription service? Yes. Kindle Unlimited (KU) readers pay a set amount and can read an unlimited number of books each month, although they're limited as to how many they can have in their library at any one time. Promotions happen regularly, usually based around big sales like Prime Day, and it can make a subscription as cheap as $0.99 for a three month period. Some also receive free subscriptions by buying certain Amazon products such as a new Kindle or Kindle Fire.   The downside of being in Kindle Unlimited is the exclusivity. You can't be in KU without being exclusive with Amazon, or at least the specific book in question has to be exclusive. Not all of your books have to be exclusive, and many authors such as myself will usually put one series in KU and then make sure everything else is wide. You must agree to be exclusive with them for ninety days and that time period is renewable.   What does KDP pay in terms of royalty? For $2.99 to $9.99, they give you 70% of the sale price. Under $2.99 and above $9.99, it's 35%. So that is sort of an encouragement from Amazon to price your ebooks in the $2.99 to $9.99 range. Currently I price new novels at $4.99 and do short stories at $0.99 cents.   What do I do? I have all of my titles available through KDP. I have a smaller portion of my collection exclusive through KDP Select/KU, and I have only recently increased that amount of Select titles due to the economic downturn. I suspect that KU users are likely to hold onto their subscriptions while cutting other expenses because honestly, KU is a pretty good deal for readers and the monthly subscription costs is about the same as one tradpub frontlist ebook, but with a KU subscription, they could read thousands of books for the same price. The value of KU is really very strong for frequent romance, LitRPG, science fiction, and fantasy readers. There's a strong population in the KU subscriber base often referred to as binge readers. They care more about variety, discovering new books, and the ability to read a lot over the ability to read specific authors or stories.   So overall, I think if you are self-publishing and even if you don't like Amazon very much or don't plan to go exclusive, it's still in your best interest to publish your ebook with them, even if you are wide and intend to do all the other retailers just because Amazon really is the biggest ebook platform out there at the moment. #2: Now, the next self-publishing platform we're going to look at is Barnes & Noble Press, which as the name implies, belongs to Barnes & Noble. The Pros: some people are never, ever going to let go of their Nooks or they already have a large personal ebook library through the Nook so they feel locked into that platform. These readers are the majority of people buying ebooks through Barnes & Noble, but fortunately that group tends to read a lot. There's also a lot of trust in Barnes & Noble as a brand, and that inspires people to continue buying from them.   In fact, for a while in the indie author space at the end of the 2010s and the start of the 2020s, it was a regular prediction that Barnes & Noble was going to go out of business soon, but then the company was bought by a private equity firm, and while private equity firms often have a deserved bad reputation for stripping a company of assets and then selling it off at a bargain basement price (such as the fate of Red Lobster), that does not seem to be the case of what happened with Barnes & Noble and the company really has been strengthening in recent years. So they may be here to stay for a while.   The downsides of publishing with Barnes & Noble Press is that Barnes & Noble is relatively a minor player in the ebook market, though usually in the top four of most indie author ebook sales if they're wide. They have shifted their focus to selling print books instead of Nook devices, especially in the retail space.   Do they offer a subscription service? They do not. However, nothing about Barnes & Noble requires exclusivity, which is nice, and the royalty structure is pretty good. It's 70% over all titles over $0.99. So if you want, you could price your ebook at $0.99 or $19.99 and still make 70%, which you couldn't do with those prices on Amazon.     #3: The next self-publishing platform we'll look at is Kobo Writing Life, which is the ebook platform to publish on Kobo, which is owned by Rakuten. Pros: Kobo is strong in the international market and will help you to reach readers in many countries. Based on my sales data, in Canada and Australia, Kobo is significantly bigger than Amazon for ebook sales. Kobo has also had a surge of recent media attention in the US as people seek out alternatives to Amazon and Kindle devices.   The Con of Kobo, and this is a fairly small one, is that their US market share is still fairly small compared to Amazon or Barnes & Noble or some of the others. But as I mentioned, they're a lot stronger in Canada and Australia, and they do reach a lot of different countries, more than Amazon does.   Does Kobo have a subscription service? Yes, Kobo Plus. Kobo Plus is significantly less expensive than Kindle Unlimited, and there's an additional tier that allows you to add audiobook content to the plan. The library isn't quite as extensive as KU though, though. I should note that in the years since Kobo has been introduced, I'd say about half of my revenue from Kobo (sometimes 60% of my revenue from Kobo) comes from Kobo Plus and not from direct ebook sales. So it's getting to the point where the majority of their ebook revenue I suspect, is coming from Kobo Plus and not direct Kobo sales.   Do they require exclusivity? No, which is another strong selling point for Kobo Plus. For their royalty structure, ebooks over $2.99, you get 70% and any books over below $2.99, you get 45%, which is a more generous term than Amazon in terms of the royalty rate for below $2.99 and above $9.99.   So what do I do? I currently use it as one of the platforms for my ebooks. It's been a pretty strong seller for me consistently over the years, and every Kobo book that I have is also available in Kobo Plus, which probably explains the revenue split I was talking about earlier. #4: The next platform we'll look at is Draft2Digital/Smashwords, which we'll do as one because Draft2Digital and Smashwords are in the process of merging. Draft2Digital is technically what's called an aggregator, where you upload your book and then they can publish on a variety of different platforms for you, and in exchange, they take a small cut of the sales. Draft2Digital is, in my opinion, probably the most effective way to get your ebooks through Apple and Smashwords. Apple does have its own direct uploading service, but I've never used it because there are a bit too many hoops to jump through.   Draft2Digital does, as I mentioned, have a way to publish on multiple storefronts at once while managing uploads and sales reporting through just one interface. They're not a storefront in and of themselves, although since Draft2Digital does own Smashwords, Smashwords essentially acts as their storefront for them. Although Draft2Digital lists Amazon, Kobo, and Barnes & Noble as an option, most authors will upload to these sites separately, and in fact, that's what I do for myself.   The Pros of Draft2Digital is that it's a definite time savings using Draft2Digital to publish across multiple platforms, especially with platforms like Apple that are more difficult or time consuming to learn. This is also a convenient way to make your work accessible to library platforms like Overdrive/Libby, Hoopla, and Bibliotheca, if that is important to you. Library sales have never been a huge priority of mine, but I've never been opposed to them either, so I usually just flip those switches on and then don't think about it again.   The Cons for Draft2Digital are that there was a period after the Smashwords migration where they received complaints about customer service and difficulty in setting up tax information, though I think that is mostly ironed out now.   One potential hazard for Draft2Digital with a very specific subset of writers is that if you are a writer of, shall we say, very hard erotica, the sort that ends up in very restricted categories on most stores, you will probably have trouble publishing through Draft2Digital. This is not, however, a problem that's unique to Draft2Digital. Amazon has what is called the “erotica dungeon”, where if you publish certain kinds of, like we said, very harsh erotica, your book isn't searchable on the Amazon store. You can link to it directly, but it will never show up on any search results. Kobo in particular has had problems with erotica.   Back in the 2010s, Kobo was also distributing ebooks to some British retailers, and these British retailers suddenly got upset when they noticed that these kinds of hard erotica were showing up on their store pages, which was not a good look for the company. And so there was a kerfuffle until that was all sorted out. My frank opinion with that is if you are writing these kinds of erotica, the big stores and Draft2Digital will never be on your side, and so you are better off pursuing a sort of a Patreon/running your own store on Shopify or Payhip strategy, but that is a bit of a digression.   So in terms of royalties, Draft2Digital takes 10% of the book's retail price per copy sold, which is in addition to whatever amount is taken by the specific storefront. So you are paying a bit of money in exchange for convenience for just uploading your book to Draft2Digital and having it push out the book to all the different stores for you.   What I do is I use Draft2Digital for Apple mainly because for a while I was using Smashwords, but Smashwords in the 2010s was a bit more persnickety than is now, and you needed to prepare a specially formatted doc file to publish on Smashwords and sometimes getting it through the Smashwords processing onto Apple was a bit of a pain. Draft2Digital took epub files, which are much easier to work with, and after a while I switched over all my Apple publishing to Draft2Digital entirely. So that's why I use Draft2Digital for Apple and for various library services that tend to be a minor amount of sales. Because of the difficulties on publishing direct to Apple, I do find that that 10% is good trade off in terms of selling books on Apple for me.   #5: Now onto Google Play's ebook self-publishing platform, which is, I think its full name is the Google Books Partner Center, which lets you publish books to the Google Play Store for sale on Android devices.   The Pros are that for writers interested in the international market, Google Play is another strong choice for a platform since the international mobile device market is very Android heavy. The iPhone (Apple) tends to be concentrated mainly in the US and a few of the wealthier countries like the UK and Canada, but Android has a much more international reach in general than the iPhone. Google Play also has some interesting promotional options for ebooks, such as offering the buyer a chance to subscribe to a specific series.   The cons are that some authors report that their sales reporting doesn't always consistently generate reports, and others are annoyed that it only generates a CSV file, (which isn't that much of a hardship for people who are familiar with Excel).   For myself, I found that there is a bit of a reporting lag on Google Play where it will sometimes take as long as five or six days for sales to show up on the dashboard, though usually it's only a delay of two days, though sometimes during the month you'll get these bigger lags and sometimes processing new material on the Google Play Store can be slow, and it can sometimes take two to three days for things to appear, though it usually gets worked out in the end. Does Google Play have a subscription service? It does not, nor does it require exclusivity, which is another point in its favor. And the royalties, the data is quite nice here. It is 70% for all price points in the countries listed on their support page, which only excludes a handful of countries like India, South Korea, and Japan (because of currency conversion regions or other local laws).   So those are the ebook publishing platforms that I currently use, and because I use them myself, I would recommend them. Hopefully that is helpful to you as you are looking for places to self-publish your book as you set out to become an indie author.   So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the backup episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.  

  Wow, we finally got to hang out with an Amazon superstar, brand owner, agency owner and big time LinkedIn and Twitter celebrity, John Derkits! We talked about tariffs, advertising predictions and what is going to happen with Prime Day. 4 days of discounts! Always Off Brand is always a Laugh & Learn!    Guest: Jon Derkits  LinkedIn: https://www.linkedin.com/in/jon-derkits/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Discover the underutilized potential of Amazon Carrier Central for enhanced shipment trackability, effective management, and avoiding costly delays, especially during peak times such as Prime Day. Tyler Allgaier, Founder & CEO of Pitted Labs, breaks down how live loads directly at fulfillment facilities can be a game-changer for your operations. But that's not all – Scott and Tyler dive deep into Amazon bundling strategies, exploring how recent policy updates impact consumable categories and how creating unique offers can give you a competitive edge. Learn how smart bundling can significantly increase your AOV, thereby reducing the percentage impact of FBA fees, much like Costco's successful model. Tyler also shares insights on using virtual bundles as a low-risk way to test market demand. Plus, get tips on navigating D2C shipping and direct carrier negotiations in light of changing postal service rates. Episode Notes: 00:22 - Tyler Allgaier Introduction 02:20 - Background and Origins of the Carrier Central 03:32 - The Importance of Carrier Central: Practical Advice 09:07 - Amazon's Bundle Policy Updates 13:19 - The Benefits and Strategy of Bundling on Amazon 14:29 - Types of Bundles and Customer Behavior Insights 16:00 - Bundling Tactics: Operational Considerations and Virtual Bundles 20:11 - Catalog Expansion vs. Profit Optimization Through Bundling 21:31 - Innovative Bundling: Cross-Brand Collaborations 23:47 - Trends in Logistics and the Role of Direct Carrier Relationships 26:52 - Tyler Allgaier Future Plans and Final Thoughts Related Post: How to Leverage Amazon A+ Content for Brand Building How to Reach Tyler: LinkedIn: linkedin.com/in/tylerallgaier Website: pittedlabs.com | pittedlogistics.com   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog  

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. We're back with Part 2 of our special Prime Day series, and today we're diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years of experience managing Prime Day ad strategies — both at Amazon and now for our clients — Damiano is a Prime Day pro who's seen it all. Today, he's sharing his insider insights on how this year's Prime Day is shaping up to be different from years past. Don't miss it — tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Damiano discuss: The Buzz Starts Early: Brands are already fielding Prime Day questions by late April: What's changed this year? How should we budget? What creative assets need to be ready now? Early alignment is critical. Prime Day Is Won Before It Begins: Success isn't defined by the deals you run during Prime Day—it's shaped in the weeks and months leading up to it. A New Playbook for 2025 Advertising: This year demands a shift in budget planning and campaign strategy. With evolving consumer behavior, flexibility becomes your strongest advantage. Unlocking Amazon's New Ad Tools: 2025 marks a new era for advertisers. Tools like Amazon Marketing Cloud (AMC) audiences are no longer reserved for elite brands—they're now accessible and essential for all. May & June: The Setup Phase: Your early lead-in tactics dictate your visibility and performance during the event. Use this time to build awareness, optimize recall, and prime conversions. Real-Time Agility on Prime Day: Ideally, you're so well-prepared that surprises are minimal, but when the unexpected hits, your ability to pivot fast will set you apart. The Surge Doesn't Stop on Prime Day: Prime Day isn't the finish line—it's the launchpad. Smart brands ride the demand wave into post-event momentum and longer-term growth. Navigating Tariffs and Supply Chain Disruption: With tariffs and ongoing logistics challenges, brands need tighter forecasting and contingency plans baked into their Prime Day strategy.   MENTIONED IN THIS EPISODE Don't forget to check out part 1 of this Prime Day Prep series! Access this in blog format! Part 1 here! Connect with Senior PPC Manager, Damiano Ciarrocchi Connect with our host, Julie Spear Connect with our host, Jordan Ripley

#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBAAmazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!

In dieser AOM Shorts Folge melden sich Florian Vette und Ole Schleth zurück aus Feiertagen und Urlaub – mit frischem Kopf und voller Energie für eine prall gefüllte Woche rund um die OMR. Los ging's mit dem 11. AOM Networking-Event: über 100 Marken, ein starker Impuls von Einhell und großartige Partner - eBay und ChannelEngine. Ein weiterer Meilenstein: das erste AOM Women in Marketplaces Dinner, mit inspirierenden Teilnehmerinnen von u.a. Nespresso, Tom Tailor und Victoria Hyde London. Ein echtes Highlight fand auch auf der OMR-Bühne statt: Amazon zeigte sich beeindruckt vom MOVESELL-Kunden Elanco und präsentierte die gemeinsamen DSP-Erfolge im Rahmen einer exklusiven Masterclass. Außerdem Thema: der Wegfall der De-Minimis-Grenze in den USA und was das für Temu, Shein & den EU-Markt bedeutet. Und Live Shopping im Härtetest: Warum selbst große Plattformen wie AboutYou & OTTO (noch) nicht überzeugen. Zum Abschluss fasst Ole die spannendsten Amazon News kompakt zusammen: - Performance Alerts für Seller - Echtzeit-Verkaufsdaten für Vendoren - Schutz vor Fake-Großbestellungen am Prime Day - Sponsored Brand Ads in KI-Antworten via „Rufus“

Alles neu macht der Mai – und bei Vitamin A heißt das: Wir starten mit einem neuen Format! In unseren neuen monatlichen News fasst Florian für euch die vielversprechendsten Amazon Updates und Entwicklungen aus den letzten Wochen – kurz und knackig – zusammen und ordnet sie smart ein.Alle Themen der Episode im Überblick: #1 Vine Review Merging wird eingeschränkt: Bewertungs-Hack gestoppt (00:37) #2 Gebotsanpassungen für Zielgruppen ohne AMC: Jetzt für Sponsored Products (01:36)#3 Neues Rückgabe-Badge bei Amazon: Wie du deine Conversion-Rate schützt (02:47)#4 Sponsored Display wird schlauer: Verbesserte Optimierungsstrategien (03:47)#5 Zwei neue AI-Features: Das Amazon Shopping-Erlebnis wird stark verändert (05:02)Hot Tipp: Alles, was du jetzt schon zum Prime Day 2025 wissen musst (08:20)Links & Ressourcen:Die Amazon PPC Academy von ADFERENCEDeine Zeit ist kostbar! Lehn dich zurück und lass das ADFERENCE Amazon PPC Tool für dich arbeitenFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib uns auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf Youtube: https://www.youtube.com/@ADFERENCEMail: vitamin-a@adference.com

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. This is your April edition of the Retail Round-Up! In today's episode, we dive into the latest trends shaking up the retail media landscape, from AI-driven shopping innovations and Walmart's evolving media strategy to concerns about Prime Day restock limits and the ongoing impact of tariffs. The retail media space is moving fast, and there's no sign of slowing down. We're excited to welcome special first-time guest Shahrez Anjum, Senior Account Manager at Acadia, alongside our media expert and friend of the pod, Ross Walker, Director of Retail Media at Acadia. Tune in to stay ahead of the curve!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Shahrez discuss: Amazon recently introduced two major AI-driven features that signal a fundamental shift in how product discovery and shopping journeys will operate: Interests AI and Buy for Me. Interests AI is a product discovery tool that allows Amazon shoppers to enter detailed prompts reflecting their hobbies and passions.  Buy for Me, currently in beta, uses agentic AI to place orders on third-party brand websites directly from the Amazon app. Amazon has introduced tighter control over off-site placements, which allows advertisers to manage their spend on external platforms more effectively. Walmart has made two significant updates to its media offering through Walmart Connect, adding Vizio inventory for media buying and the ability to do advanced targeting for on-site display ads.  Amazon has made significant strides in simplifying and enhancing how advertisers can interact with its audience targeting capabilities, particularly by integrating AMC (Amazon Marketing Cloud) audiences into its ad console. Native Bid Boosters: Amazon is making it easier for advertisers to access and use audience segments directly within the ad console. The ongoing discussions around tariffs and their potential impact on retail prices have become a recurring topic in the e-commerce space, especially in relation to Amazon. As Prime Day approaches, concerns about restock limits and potential supply chain challenges are rising. In particular, there are indications that Amazon may reintroduce restock limits, a measure previously used to manage inventory flow.

You might not be able to send inventory to FBA next month. Tariff surcharges could appear on Amazon listings, and TikTok Shop expands again. All this buzzing news and more! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon Slashes Your FBA Capacity! https://sellercentral.amazon.com/inventory-storage/storage-request/limit-increase Create deals for Amazon Pet Day https://sell.amazon.com/blog/announcements/pet-day Amazon denies plans to list tariff prices after President Trump calls Jeff Bezos to object https://www.usatoday.com/story/news/politics/2025/04/29/amazon-tariff-costs-trump-white-house/83340801007/ Grow With US: How Walmart's New Program Aims To Help Small Businesses Go Big https://corporate.walmart.com/news/2025/04/29/grow-with-us-how-walmarts-new-program-aims-to-help-small-businesses-go-big France urges fees on cheap e-commerce parcels in EU https://uk.finance.yahoo.com/news/france-urges-fees-cheap-e-121540875.html Walmart to Offer 3-Hour Delivery to 95% of Americans https://www.pymnts.com/walmart/2025/walmart-to-offer-3-hour-delivery-to-95percent-of-americans/ Exclusive: Some Amazon sellers are pulling out of Prime Day amid Trump tariffs https://www.reuters.com/business/retail-consumer/some-amazon-sellers-are-pulling-out-prime-day-amid-trump-tariffs-2025-04-28/ Walmart, Target resume business with some Chinese factories after tariff-related halt, suppliers say https://edition.cnn.com/2025/04/29/business/walmart-target-chinese-orders-tariffs-hnk-intl/index.html TikTok to enter Japan's e-commerce industry, Nikkei reports https://www.reuters.com/world/china/tiktok-enter-japan-e-commerce-nikkei-reports-2025-04-26/ Did you know Helium 10 has a forum? While our Facebook group gets more traffic, we want to grow the forum community too! It's a great place to ask questions and join discussions about e-commerce, Amazon strategies, and more. Remember, it's not for Helium 10 customer support—that's available 24/7 through our website. To participate, sign in to your Helium 10 account and head to forum.helium10.com. Helium 10 has rolled out several powerful new features this week, starting with the brand-new Tariff Analyzer tool in Profits. This feature gives sellers a detailed breakdown of how tariffs impact their net profits on a product-by-product basis. By inputting the country of origin and cost of goods sold (COGS), users can instantly see pre- and post-tariff profit margins, estimate the price adjustments needed to maintain margins, and even compare how switching manufacturing to another country, like Vietnam or Uzbekistan, might improve profitability. It's a game-changing tool for sellers looking to stay agile amid rising import costs. Another major upgrade is the expansion of Managed Refund Services, now available to both Platinum and Diamond users. Previously reserved for Diamond subscribers, this service helps Amazon sellers recover funds owed by Amazon due to lost, damaged, or mishandled inventory. Helium 10's team handles the tedious claims process, scanning accounts, filing cases, and staying compliant with Amazon's policies. Sellers only pay a small percentage of successfully recovered funds, making it a zero-risk way to reclaim potentially thousands in lost revenue. On top of that, Helium 10 has added support for Cerebro and Magnet in the Amazon Saudi Arabia marketplace, with built-in translation tools to help sellers understand foreign-language keywords and rank data, opening up new international expansion opportunities easily. Tune in for a wealth of knowledge and strategies to keep your Amazon business thriving.

How tariffs are affecting Amazon’s ‘Prime Day.’ DHS Secretary Kristi Noem had her purse stolen by an illegal alien. Governor Bob Ferguson weighs whether or not he should sign the new gas tax into law. // LongForm: GUEST: SPOG President Mike Solan breaks down the latest hiring numbers. Plus, he responds to a peculiar complaint against a cop. // Quick Hit: Two stories that perfectly encapsulates the bias that plagues the news media.

Jamil Ghani is Amazon's Vice President of Prime. Ghani joins Big Technology Podcast to discuss Amazon's position in the ongoing trade war and how Alexa Plus combined with Prime will appeal to its customers. Tune in to hear Ghani debunk the headline about tariff price labels, walk through Alexa Plus's rollout, and outline why Amazon believes its approach to a contextually-aware assistant will work. We also cover Prime Day strategy, supply-chain regionalization, warehouse robotics, and Amazon's growing AI alliance with Anthropic. Hit play for a fast, candid look at how the world's largest online retailer is positioning itself for the next era of commerce and consumer tech. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack? Here's 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Questions? Feedback? Write to: bigtechnologypodcast@gmail.com

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today kicks off a special two-part series designed to get you fully prepared for Prime Day. In this first episode, we're diving deep into the operational, promotional, and organic strategies you should focus on as the big shopping days approach. We're excited to be joined by Joanna Otto, an Account Manager on Acadia's Retail team. With more than a decade of experience spanning brand-side roles, agencies, and Amazon itself, Joanna brings a seasoned perspective on how Prime Day has evolved. We're also welcoming Predrag Vetnic, one of our lead strategists for tentpole events. He'll be sharing key data insights and best practices for building an effective merchandising strategy, drawn from our work across a wide range of client partners. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Joanna, and Predrag discuss: Start Preparing Early: Begin your preparations by April, as deadlines and operational tasks need to be handled well before Prime Day. Important Dates & Deadlines: AWD inventory by May 15, Deal scheduling closes May 23, FBA inventory deadlines: June 9 (minimal shipment splits), June 18 (Amazon-optimized splits). Sales Velocity & Reviews: Focus on increasing sales and reviews using programs like Vine and Product Win to boost organic ranking. Organic Prep: Invest in keyword optimization, competitive scraping, and high-quality content, including images and infographics. Prime Day Duration: The event has expanded to four days, so expect consistent sales throughout. Merchandise Fees: PED fees have doubled to $100; the new coupon fee structure starts June 2. AI Search: Amazon's AI assistant, Rufus, influences up to 35% of search traffic. Optimize your listings for this. Competitive Monitoring: Be ready to monitor competitors and pivot quickly if issues arise. Expect the Unexpected: Prepare for unexpected challenges, like account health flags and listing suspensions. Economic Pressure: Pricing strategies are more complex due to tariffs and market volatility, so be cautious with price hikes. Invest Strategically: Focus on targeted organic and paid efforts, including influencer and UGC campaigns, to drive relevance.

Send us a textMany Amazon sellers are being hit with unexpected FBA product-level inventory restrictions.This video breaks down why you can't send inventory through AWD and what actions to take before Prime Day.Read Blair's full LinkedIn post: https://bit.ly/42TZXwmNeed help figuring this out? Book a 1-on-1 coaching call and get answers: https://bit.ly/3YwtgCr#AmazonSellers #TariffUpdate2025 #FBAUpdate #PrimeDayPrep #InventoryRestrictionWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsStruggling with ads? Get the free PPC guide built for Amazon sellers: https://bit.ly/4jrMwK8Timestamps00:00 - FBA Inventory Restrictions Hit Sellers Hard  00:30 - What Is the Restriction and Who It Affects  01:16 - Why Inventory Limits Are Back Again  01:46 - Amazon Overstocks Due to Tariff Concerns  02:27 - Why Low Sell-Through Products Are Targeted  03:10 - No Official Announcement from Amazon  03:30 - Impact on Prime Day Inventory Planning  03:55 - How to Work Around Inventory Limits  04:43 - Comparison to 2020–2021 FBA Restrictions  05:15 - Action Steps: Update Inventory and Sell Faster  06:12 - Final Thoughts on Ongoing Tariff Issues-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Eric welcomes back Rob and Clifford from Pilothouse's Amazon Brain Trust for a tactical breakdown of two timely Amazon topics: the impact of new tariffs and the challenge of balancing ad spend with organic rank.Key topics include:What brands should do right now if they're affected by tariffsHow sellers with U.S. inventory are seeing a strategic edgeWhy increased ad spend can harm organic rankingsThe ripple effect of the end of de minimis exemptions on Amazon sellersSmart ways brands are clogging the SERP while keeping key listings organicHow conversion rate is becoming the most important metric on AmazonThis is a must-listen for any Amazon-focused brand looking to thrive in a shifting landscape of international trade and algorithmic pressure.Timestamps00:00 - Why new tariffs could cause a massive customs backlog02:15 - The hidden fees behind cheap drop-shipped products04:20 - How high ad spend can hurt your Amazon organic ranking06:45 - The inverse relationship between ad spend and rank09:10 - Strategies to boost conversion rate without increasing spend11:30 - Juggling paid and organic placements on Amazon13:40 - How Amazon separates paid and organic algorithms15:30 - Prime Day inflation and endless sales events17:00 - Why streaming services are sneaking ads into paid plansHashtags#AmazonStrategy #eCommerceTips #TariffsExplained #AdSpendOptimization #PrimeDay2025 #AmazonAds #PaidVsOrganic #DTCInsights #StreamingAds #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect and grow your brand on Amazon. Visit the TraceFuse Amazon Review Checker at https://tracefuse.ai/amazon-review-checker/ Topics discussed in this episode:Why negative reviews impact more than ratings - affecting BSR, PPC costs and sales by up to 50%. How Trace Fuse removes Amazon TOS-violating reviews while staying compliant. What competitor attacks look like - strategic negative reviews before Prime Day or product launches. How to differentiate between valuable negative feedback and fraudulent reviews. Why proactive review monitoring prevents sales losses before they happen. What makes supplements, beauty and pet products most vulnerable to review manipulation. How Amazon's review guidelines determine which reviews qualify for removal. Why DIY review removal has such a steep learning curve with Amazon. How Trace Fuse achieved 13,000+ review removals for 500+ clients. What sellers should consider before investing in professional review management. Links & Resources Website: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/company/tracefuse/LinkedIn: https://www.linkedin.com/in/shanebarkerX/Twitter: https://twitter.com/shane_barkerInstagram: http://instagram.com/shanebarkerGet access to more free resources by visiting the show notes athttps://tinyurl.com/mr2xyvjzMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

This week on The Weekly Buzz: Amazon's new AI helps shoppers find products by interest, Prime Day deal details revealed, and how AI images are reshaping e-commerce. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon's AI-powered ‘Interests' feature automatically finds new products that match your passions and hobbies https://www.aboutamazon.com/news/retail/artificial-intelligence-amazon-features-interest Get ready for Prime Day: Deal scheduling is now open for our longest US Prime Day event ever https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUDNTNVRVU05QWUJITUJN Walmart Seller Summit 2025 https://www.walmartmarketplacesellersummit.com/event/adb13902-f010-48fe-96c0-64f9d165dba5/welcome Drive business-to-business growth with new Business Price action panel https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFpCWVRQSkJIRU5ERlk1 Major Temu move announced for millions of Australian businesses from today https://au.finance.yahoo.com/news/major-temu-move-announced-for-millions-of-australian-businesses-from-today-211318441.html Then, we explore the latest updates from Helium 10, with Shivali Patel introducing four new feature alerts. The search query analyzer now supports multiple marketplaces and offers the ability to save filter presets for efficient business management. Integration with Helium 10 Ads allows for enhanced PPC metrics visibility. Lastly, the product launchpad tool is enhanced with adjustable rules, enabling users to tailor the tool to better fit their business strategies and preferences. This week's strategy highlights Helium 10's new Search Query Analyzer tool, which simplifies filtering and analyzing Amazon search query data. Unlike Seller Central, this tool allows users to compare multiple products, track high-converting keywords, and assess conversion rates against market averages. Additionally, Bradley Sutton will be speaking at two upcoming conferences: Amazon Business Know-How in Warsaw, Poland (April 24-25) and Amazing Days Summit in Sofia, Bulgaria (April 25).   In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:54 - Amazon's AI Interest Feature 02:54 - Schedule Prime Day Deals Now 06:00 - Walmart Seller Summit 2025 06:56 - AI Images 09:20 - New B2B Price Panel 10:36 - Temu Open to Australian Sellers 11:03 - Helium 10 New Feature Alerts 16:04 - Strategy Of The Week: Search Query Analyzer Data Imports

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, March edition! From a new fee structure on promotions to a longer Prime Day event and expanded advertising capabilities, these updates could reshape how brands approach pricing, marketing, and overall strategy. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Fee Structure for Deals & Coupons – Amazon is introducing performance-based fees for Lightning Deals, Best Deals, Coupons, and Prime Exclusive Discounts starting June 2nd. These changes could significantly impact brands' profitability, particularly ahead of Prime Day. Prime Day Extended to Four Days – Amazon quietly announced that Prime Day 2025 will be a four-day event, giving brands more time to compete but also raising concerns about increased promotional spending. Amazon's Push Into TV Advertising – The launch of Complete TV aims to streamline TV ad buying, including both linear and streaming placements. This move aligns with Amazon's broader strategy to dominate the traditional TV advertising space. Search Query Performance (SQP) API Launch – Amazon is making SQP reports available via API, allowing brands and tech providers to automate and integrate search data more efficiently. This could be a game-changer for search optimization and ad performance tracking. Steeper Discounts for Better Visibility – Amazon is incentivizing brands to offer discounts of 40% or more by promising additional deal placements, though the specifics remain unclear. However, higher promotional costs may make deep discounting unsustainable for many brands.

This episode originally aired on July 9, 2024. As more and more people are boycotting big brands like Amazon, we thought it was the perfect time to bring back this episode about how ditching convenience culture can actually make us more sustainable citizens.Since the start of the COVID-19 pandemic, our use of Amazon has skyrockted, making the company the second biggest U.S. parcel carrier after the US Postal Service. Amazon has become the poster child for convenience culture, but the time we save for the sake of convenience is putting us in financial and carbon debt. In this episode, we're grappling with our fraught relationship with our Amazon Prime subscriptions and getting practical tips to break free from convenience culture and start shopping more sustainably. ‍On this episode, you'll hear:‍Listeners share their complex, conflicted feelings about using Amazon. MIT research scientist Erez Yoeli shares how we can have a more sustainable relationship with Amazon and how to close the action vs intent gap.How Amazon gets you to buy so much stuff and how its fast-paced shipping comes at the cost of workers' health and pay.

We are ALL OVER THE PLACE on this episode of the Laser Source podcast: grab our sweet Prime Day picks, discuss the feasibility of Ezcad on MacOS and grab some tips on double sided engravings! Matt Bada-Bing Bada-Booms, Kyle gives some stuff away! Big thanks to Johnson Plastics Plus for sponsoring this episode of the Laser Source Podcast. Here is a link to their store, check out their stock and show them some love! https://www.jpplus.com/affiliates?rfsn=7449563.a3057c (affiliate link) Use code YLR-ZDF for 15% off your order on eligible items. The channel, staff, communities, web services… everything. It's all here thanks to the LMA. ► Consider Supporting Us: https://masters.lasereverything.net/ ❤️ We're probably earning affiliate income when you buy stuff we link. ❤️ ✨As Amazon Associates we earn from qualifying purchases.✨ SFX handheld portable fiber marking machine: https://amzn.to/3UeBQ5S Check out design bundles for artwork! https://designbundles.net/?ref=ej0Vm5 Here is our affiliate link to the ninja transfers website for DTF transfers if you have a heat press and wanted to try some out: https://rb.gy/exmvp3 You're going to love this content too! ► Psst… we're on Odysee: https://odysee.com/$/invite/@lasereverything:9 ► NEW MakerREMIX Channel! @MakerREMIX ► MakerREMIX Network Dev Log: https://www.youtube.com/playlist?list=PLoBR3k35202aGHS6aqzFW_K-L5JktCJcP ► FULL Laser Source Podcast Playlist: https://www.youtube.com/playlist?list=PLoBR3k35202Yoskix8t3ibwd8gRFM5QPC ► LE Talk Radio: https://www.youtube.com/live/Gf5YHl4GqIA?si=xUNYTfOxGDaENqsF ► Laser Everything Linktree: https://linktr.ee/lasereverything ► Laser Source Linktree: https://linktr.ee/lasersource We have SO MANY Laser Resources: ► The 2024 Buying Guide: https://makearmy.io/scripts/buyingguide.php ► Join the FREE MakerArmy Network: https://makearmy.io/ ► Join the FREE Matrix Server: https://rb.gy/m4ca1j ► Join the FREE Discord Server: https://discord.gg/lasereverything ► Join the FREE Facebook Group: https://www.facebook.com/groups/lasereverything ► FREE Laser Engraving Starter Settings Packs: https://lasereverything.net/free-laser-settings ► Community Fiber Library: https://db.lasereverything.net/scripts/settings.php ► Community CO2 Library: https://db.lasereverything.net/scripts/settings.php ► Community UV Library: https://db.lasereverything.net/scripts/settings.php ► Laser Source Podcast: https://podcast.lasereverything.net/ Listen up! Laser engraving machines are inherently dangerous. The content this channel is for educational purposes only. Laser Everything LLC can not be held liable for any harm caused to any individual or personal property related to settings, activities, procedures, techniques, or practices described in whole or part on this YouTube channel. By watching this video you agree that you alone are solely responsible for your own safety and property as it pertains to this content. Do your own research before purchasing machines, materials or accessories. LE is viewer supported and probably earns commission when you buy stuff we link. Copyright @ Alexander Sellite/Laser Everything LLC. Any illegal reproduction of this content will result in immediate legal action.

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let's talk about what we uncovered. Here's the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don't convert. Shocking, right? But it doesn't have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy. Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works? We'll see you in The PPC Den!

Ever wondered how to turn a side hustle into a thriving business? Join us as we chat with Ritu Java, the innovative co-founder of PPC Ninja, whose journey from an Etsy venture in 2010 to mastering the art of Amazon advertising is nothing short of inspiring. Discover how Ritu navigated the complexities of Amazon's PPC landscape, confronting challenges like increased placement saturation and escalating costs per click, all while evolving into a data-driven decision-maker. With her unique insights, Ritu offers invaluable lessons for any e-commerce entrepreneur eager to refine their advertising strategies.As we gaze into the future of Amazon PPC, the conversation uncovers pivotal strategies essential for 2025. Ritu emphasizes the importance of a holistic approach, integrating SEO, PPC, and an awareness of surrounding ads to outshine the competition. Delve into the transformative role of Rufus, Amazon's AI shopping assistant, and learn how to future-proof your listings through enhanced product visibility and strategic use of FAQs and infographics. The discussion also sheds light on the intricate relationship between PPC, conversion rates, and reviews, preparing sellers to avoid common keyword ranking mistakes and create comprehensive PPC campaigns.Our exploration doesn't stop there. Navigate through the complexities of Amazon advertising success by embracing day partying strategies and branded campaigns. Ritu illustrates how PPC Ninja software helps sellers safeguard budgets by pausing campaigns during low-conversion hours and shares insights into managing budgets during key events like Prime Day. Wrap up the session by understanding the ideal client profile for PPC Ninja Agency and how to connect with Ritu and her team for further collaboration. Whether you're a seasoned seller or just embarking on your e-commerce journey, this episode is packed with strategies to propel your Amazon advertising endeavors forward.Want to connect with Ritu?Website: https://ppcninja.comLinkedIn: https://www.linkedin.com/in/RitujavaTwitter: https://twitter.com/ppcninja Support the show

In this episode, we're giving you the best Amazon and Walmart strategy clips of 2024 so that you can start off 2025 with a leg up on your competition. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Welcome to this special annual recap episode of the Serious Sellers Podcast, where we bring you the most impactful strategies from the past year to give your e-commerce business a competitive edge in 2025. Join us as we explore the essentials of selecting verified manufacturers and the importance of third-party verification in ensuring accurate information. We'll discuss the advantages of trade assurance for payment protection and the significance of management certifications like BSCI and ISO, which indicate high-quality factory standards and social compliance. Additionally, we touch on regional manufacturing specializations, exemplified by the production of egg dispensers, and the importance of measuring the halo impact of ad strategies on total sales and rankings using metrics like TACoS and cost per customer acquisition. Listen in as we discuss strategies for international Amazon success, highlighting a thriving American brand's expansion into Amazon Japan. We'll explore the strategic benefits of entering the Japanese market, such as lower PPC costs and favorable tax conditions, which contribute to higher profit margins. Patience, quality products, and strong supplier relationships are emphasized as key differentiators from competitors. We also explore optimizing Amazon PPC campaigns with lifecycle-based rules and the power of using index images with numbered benefits to effectively communicate value in product listings. Discover effective strategies for online marketplaces as we recount past challenges and successes in sourcing and selling products in the U.S. market. Learn about creative approaches to finding less visible suppliers and the importance of clear communication and relationship-building. We also highlight the effectiveness of Target's marketplace and the strategic advantages of being indexed on Google to enhance Amazon rankings. Finally, we'll cover the critical importance of using correct HTS codes to avoid costly import tariff mistakes, sharing a personal experience that led to significant cost savings. Tune in and equip yourself with these valuable insights to kick off 2025 strong. In episode 628 of the Serious Sellers Podcast, we discuss: 00:00 - SSP Top 20 Strategies of 2024 02:02 - Selecting Verified Manufacturers for Trust 09:53 - Keyword Analysis and Visibility Tracking 12:25 - Strategies for International Amazon Success 19:36 - Effective Strategies for Online Marketplaces 20:06 - Leveraging Google for Business Growth 23:43 - Optimizing Amazon Listings for Google Images 25:40 - Optimizing Amazon Listings for Sales 32:12 - Enhancing Amazon Listings With COSMO 33:29 - Avoiding Costly Import Tariff Mistakes Transcript   Bradley Sutton: Today we're giving you the best strategy clips of the year so that you can start off 2025 with a leg up on your competition. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, like we do every year and we have been doing this since we started in what was it 2018, 2019? we do a recap episode where I handpick some of the best strategies of the entire year. Every year, we go through about 100 episodes a year, not including the weekly buzz, where we have a lot of guests and everybody has great strategies. It's really hard to pick some of the top ones, but what I did is me and the team got together and pulled out some of the top strategies that you guys had talked about in social media and such that you liked, and we put it together so that you could get a leg up on the competition now that we're at the beginning here of 2025.   Bradley Sutton: And so these are strategies that are not out of date. They're still valid. There are some that already, within a few months, became out of date. They're still valid. There are some that already, within a few months, became out of date. We're not including them here. So, guys, I hope you enjoy this episode. Get your pen and paper out. I want each and every one of you to make it your homework to pick five, at least five of these that we're about to get. I think we're doing about 20 here, but do five that most apply to you and your business. Not everything applies to everybody equally. Pick five out of these and implement it this month in your business, or at least make a plan for it. All right, so let's go ahead and see the top strategies of the year.   Kian Golzari: So the first thing you did was you selected verified manufacturers. And what's that for? It means any information that they provide on their listing, whether it be number of years in business, how many staff they have, what certificates they have, what patents they have, what products they have, what does their production line look like, the images and videos in the factory. That's all been verified by a third party, meaning InterTech, SGS, TUV. One of these very reputable companies have gone in and verified all the information is true, whereas if we didn't work with verified suppliers, then whatever information they want to put there, we just have to sort of take their word for it. So verified is the most important thing to search for first. Then, on the left-hand side of the page, you'll see trade assurance right, I would always click that as well and trade assurance just means that your payment is protected. So if you've ordered an egg dispenser which holds, you know, 20 eggs and you do the production and you receive one which only holds 10 eggs, then the trade assurance will protect you and it will refund your order because you've selected that right. That's just a little bit of a safety net important for, like you know, new sellers, right. And then, as you scroll down on the left-hand side of the page, you'll see something that says management certification, right. And if you scroll down a little bit more, yeah. So you see like BSCI and you see Zedek, you see ISO. I always like to select BSCI and ISO. So BSCI is your business social compliance initiative and ISO is just a really high-quality standard and this just basically means these are factory certificates that they have. So, uh, BSCI will go in and they'll check, like you know, um how many years you've been in business. Do you have, like, fire extinguishers? Do you have adequate lighting? Do you have safety exits? Like we've checked the dormitories, we've checked like the canteen where the workers eat. So it's kind of like gives you confidence that you're working for a very, very good factory, right. So now, if we go back to the top of the list, right, we've. Now we've searched by manufacturers, we've got verified manufacturers, we've got trade assurance and we've got factories which have, you know, BSCI and ISO certification. So now, as I'm scrolling down the list, like if you zoom in on the company names, like the first word in the company name is always the city or the province in which that factory is located.   Kian Golzari: So sometimes, like the factories, like electronics are made in Shenzhen, backpacks are normally made in like Shenzhou. Like furniture, like steel tubing for furniture, chairs is made like Yongkang. So I'm just trying to get familiar. Is there an area which specializes in egg dispensers? Maybe not because it's such a niche product, right, that maybe you could make it, make it anywhere. But as I scroll down, I'm trying to see, like, is there one name that pops up more frequent than others and in that area which specializes in that product? But I see Ningbo has probably popped up a few times, right? So, but anyway, it doesn't matter. If Ningbo had popped out like eight out of nine times, I would say, right, well, that's the region we need to be ordering from.   Bradley Sutton: Interesting.   Gefen Laredo: You know ACOS is great, but obviously this is TACoS Tuesday and TACoS is the metric of your total sales.   Carrie Miller: Yes.   Gefen Laredo: And so when we're looking at total sales something that we brought in and I know it's a little vague, but we really looked at the halo impact of ad strategies and how they impacted ranking and total sales, right. And so when we focused our ad strategy, maybe on a cost per customer acquisition model, maybe on a TACoS model, and we look to really prioritize, hey, where are we showing up, right? So, if, if, if we're driving all this traffic and we have a 20 percent conversion rate, let's say, on this keyword, are we tracking using, using uh, using a Helium 10, of course, um, are we tracking that ranking properly? To say, hey, we started running these ads aggressively on August 1st and if we have been tracking ranking on that keyword for the last two months since going aggressive on that term, where are we ranking now and how have sales changed? and are there broader KPIs that we're measuring outside of just direct ad revenue? And that worked really well for us because we centered that around tentpole events and this is a really big strategy of ours. That is incredibly complex, it takes a whole village to actually execute. But when we focus our customer acquisition and ranking models around major times in the year so think Prime Day, think Fall, Prime Day, Black Friday, Cyber Monday, holiday and then, of course, if you're a one-off brand, if you I don't know are ski related, then obviously your season is January to March. You know like there are differences, but really peak seasons. If you're able to focus your growth model around the times that are going to give you the most reward, then that worked really well for us last year and we expect to see a lot more of that this year, especially as we all expect people are going to be more deal oriented. It's a constant battle for margins, so the better rank you are, the more organic sales you drive, the better your TACoS is.   Ben Webber:                           Several years ago we were about to stock out of as you know, we sell a lot of fourth quarter products and kind of joke toy products and we're about to stock out of one that we sold between 800 and 1000 units a day of which is a fairly substantial issue. So we actually loaded up a cargo van and drove the cargo van to Amazon, talked our way through the front gates to deliver it and they took it, and so we did that once, then we did it again and we got through again. The third time they're like no, you can't do this, and so like okay, but somehow, like no, you, you can't do this, and so like okay, but somehow, we have to be able to do this. So we looked into carrier central and figure out how we could become a last mile rider, which is incredibly easy it takes about 15 minutes to fill out a form and then you have to show that you can back in and out of a parking spot incredibly, incredibly easy. But so in that January we bought a truck and the rest is history from there. But it came about because we were about to stock out and panicked and we're like, well, what's the worst that can happen?   Silas Moestrup Pedersen: And one of the things that I recommend to every time that we have a new client or meet someone is to narrow in on fewer skills. It sounds quite simple, right, but what we do every time is that if you have a big catalog A, B, C and D products and then A products they get a special treatment compared to B, C and D. It could even be, if your catalog is massive, you only focus your ad spend on A products. Same thing from a content perspective. Those are the ones that get the most love in terms of title, bullet point, backend attributes, et cetera, descriptions. So it's just having that focus on fewer products, I think, is number one. Then, if you can automate your reporting, we have that in Looker automated so that you don't have to necessarily sit and look at the data and pull Excel spreadsheets et cetera it just saves you so much time. If you're capable of doing it and spending time on it, then I think. Thirdly, we talked a little bit about it, but I think taking the time to do super solid keyword research from the get-go Like get into Magnet, get into Amazon's data sources, get into Cerebro, look for all your competitors' keywords et cetera understand what those A keywords are, and those A keywords are the only thing that you focus on in the start. Those are the ones that go into your rank campaigns, that they go into your manual campaigns, et cetera, and that those are the ones that just like where you track everything through Like a little hack could be for your A products. Every week you use a repro. Every other week you put in your A product and then you export all the data for that. You take a spreadsheet. In column A you say this is the date when I pulled the. This is the date of either. I pulled the data, this is the ASIN you put in the ASIN that you pulled the data for. Then you make a formula.   Silas Moestrup Pedersen: You can just ask ChatGPT where, based on the paid and organic rank, you say whether you classified the keyword as being on page one, two, three or four, and then you pull this data in this way every single week for maybe two months when you're running a new test or something like that. You take all the data, you put it into a pivot table and boom, then you would have an overview and a graph of how many like your all your page one, two, three, four positions across your entire catalog and you could even put a filter on up in the top and then you can sort by ASIN and then you basically have your own visibility tool where you can see your paid on your organic visibility on a weekly level at an Asian level. And you can use that to take all those keywords If you're ranking let's say page three or two or something like that put them into a rank campaign. If you feel like they're good, you can take all the keywords where you're on page two, maybe put them in the title, et cetera. So, like building those systems, that allows you to scale something consistently.   Bradley Sutton:                           What was your gross sales yesterday, last week, last year? More importantly, what are your profits after all your cost of selling on Amazon? Did you pay any storage charges to Amazon? How much did you spend on PPC? Find out these key metrics and more by using the Helium 10 tool Profits. For more information, go to h10.me forward slash profits.   Cara Sayer: So one of the biggest things was the fact that I do think a lot of Amazon sellers don't really have a brand. They just have a name for a business or a name for something that they use and they don't really have a what I'd call a true brand. And they don't always. I think sometimes also, existing only on Amazon makes you lose perspective on you know how normal businesses work, like businesses that aren't based on Amazon, and so you know a lot of businesses. I mean, I think throughout life, people buy from people and I think that's so important to remember that, even on Amazon, one of the reasons why Amazon focuses so heavily on A plus listings and now they're bringing in the premium A plus and all the rest of it because Amazon knows right. You know me quite a few years now and I've always banged on about brand. I've always banged on about having a story. Tell your story. It doesn't have to be your story necessarily, it could be the product story, but you need to have something that differentiates you. And even then, I was chatting to someone at the conference earlier on and I was saying the thing is that sometimes it's not even the fact that you're selling different products, it's the way that you curate them right. So it's the collection of products that you've chosen to sell under your brand name says something.   Nick Katz: So one of our clients is an international brand. They're an American registered company and they last year they cleared seven figures and we're definitely looking to do a lot more this year. That's in two years. They're doing very, very well in America, they sell in Europe and they sell in Canada. But the Japanese sales are now almost comparable to the to the us sales, but the profit margins are a lot higher.   Bradley Sutton:                           That was about my second question.   Nick Katz: Yeah, because you know things like the PPC is a hell of a lot cheaper. The ACOS for the account is about uh, I think it's about eight, nine percent now. The TACoS is about three or four percent. It's the kind of figures you can't really get in the US. So actually in theory you could sell a lot less in Japan and still end up with the same kind of profit as you could in the US. But obviously if you're getting sales close to the US you're probably going to have much, much higher margins. Japan generally is cheaper. It's cheaper tax as well if you are off the threshold to pay tax. But if you're under 10 million yen, which is probably about 60,000, 70,000 US, if you're under that in sales, you don't have to pay consumption tax. There is no tax. So anybody like me selling in Europe who gets absolutely lost by the tax authorities there, paying 19, 20, 21, 23% in some of the regions in Europe, you could be selling 50, 60,000 US in Japan and not have to pay any consumption tax whatsoever. So there are definite advantages to selling in Japan.   Bradley Sutton: What are some of the things that set you apart from maybe the 10 other matcha people who maybe have started and gone out of business, you know, because they didn't have your strategy? What do you think set you apart from others?   Sam: Well, I think a handful of things. The first one is okay, so I think you can use. You can rely on Amazon PPC. You can look at your search term impression share reports, you can look at your keyword ranking and all that kind of stuff and that will help you in the short run. But honestly, the thing that really helped us the most was patience and making sure that your product is on a sensory level it's actually good and people like it. Once you have those two things covered, then you just need to get people to try it, get them to tell their friends, and then their friends who are interested in Marchable buy. Then they are buying again and then this whole thing kind of grows by itself. Your PPC and all of these other tools that you have are really just like fuel that you add to this engine.   Singchuen: And on the other side of things is, obviously you kind of need to make sure that you treat your suppliers well as well. Make sure that they understand what you're going through and make sure that you try to understand what they're going through. If language is a barrier, hire an interpreter, right, it's not too difficult. Decency goes both ways. So you may be pressed, but you've got to recognize that the factories themselves, they are pressed as well. So working together for a compromise, understanding each other and not throwing too much Just to be a little bit more understanding towards each other, goes a long way. A bit more understanding towards each other goes a long way. I think what tends to happen is that if you're not patient, as Sam has mentioned, you may cut off communications with factories that may help you in the future, and you don't want to do that.   Destaney Wishon: I think the biggest things that we look at is we create rules for the different outcomes we want. If we're launching a brand-new product, then we're creating rules that are based off sales. So we're going to be taking a deep dive into, hey, what is the conversion rate and what is the sales? And we're going to build rules for maximizing that increased bid when I have a certain conversion rate. On the flip side, if our goal is profitability, we're going to work backwards from our ACOS or RoAS goal. We're going to say, hey, let's build rules that are based on lowering bids when our ACOS is too high, and maybe layering in our conversion rates also low, let's go even lower, right. So those are the two simplest ones that we look at, but it really needs to be strategic. You can create rules that are based off the phase your product's in, whether it's launch, consistency, profitability, organic rank. You can create rules based off your overall business outcomes. Which is always an important one is what is that key RoAS that you're going to optimize for all of your campaigns, but just making sure not to overcomplicate it in the beginning, right. Once you start to understand the correlation between CPC and RoAS, then you can start building in a little bit more customization around lifecycle and things like that.   Kevin King: This is how you been converting like crazy with what? what do you call an index image? This he calls it the uh, it's the image in your listing that will be the top reasons why your product is the best. This is not your main photo. This is not your photo number one. This is what he calls this photo number two and it's an index of of your products is why I think it's why he calls it the index image, and what he says is you need to number the benefits. A lot of of people are using call-outs, they use infographics, but they don't number them. So you want to actually have numbers like this. So this should be something like this should be your second image the five reasons you love, or the seven reasons or the three reasons.   Odd numbers are always better than even numbers. Three, five or seven or nine always work the best. But here he's got the five and look, there's big, there's numbers. That's important. He just doesn't list them. People like order and when they see numbers, their mind can sort it and they can read it quickly and it makes sense to them. So the numbering system here is critical, not just the fact that he put the main point, the main benefit and capital, and then explained it in. I mean in bold and a little bit larger than explained everything else below it in light blue, but he's got these numbers. That's the critical thing is numbering it.   Bradley Sutton: Maybe this is a little bit of the sexy side of patents, but you've talked before about how patents doing patent searches can actually be a form of product research and finding a product to sell on Amazon. How in the world is that possible?   Rich Goldstein: Yeah, absolutely it's true, because the way that the patent system works, once a patent expires, it's fair game for anyone to use it. So a utility patent lasts for 20 years and a design patent lasts for 15. But once that patent expires, anyone can make that product and, at the same time, keep in mind that a lot of people have an idea for a product, they get it patented, but they never do the research, they never learn about the process enough to actually get that product launched, and so there are a lot of great ideas that have been patented that are just in the patent archives and they've never actually been put on the market. There are some lousy ideas, but there are also some great ideas, and so if you know how and you search the patent record for expired patents, you can find ideas for really great potential products.   Tom - Honest FBA: We dabbled with the US a few times in the past and Thomas Net is really popular. You see, it's spoken about quite a lot as a place, as a resource. Honestly, we never had any success there. There was a time when we were the MOQs are always insanely high and there was a product previously that we agreed to the MOQ. It was something like 10 or 20,000 units. It was pretty high. And there was a product previously that we agreed to the MOQ. It was something like 10 or 20,000 units. It was pretty big. And we were like, okay, we'll go for it, but can you just repackage them into a different kind of mix? And they just said, nah, nah, don't fancy it. And we were like, right, okay. So we kind of banged our head against the wall. So now a little-known site called Google is honestly the best bet, so like, but I'm not talking page one at Google. You've got to dig. So put on a VPN. If you're somewhere like we are, like in Spain, put on a US VPN and then get down to like pages five, six, seven, eight, get in there. And then I just hammer a lot of emails out, but a lot of the websites that you find down in those stages or those pages. They're not good at SEO, they're generally kind of old sites, but you're finding older, established businesses so and often you'll find a phone number. So one of the best lessons I say is like get on the phone and just ring them up and you can save months of time, like the guy who ended up.   Tom - Honest FBA: One of the guys who ended up working with had a phone call with him on the first day. I found it and we ended up. We're now doing two products with him already. We've got another three lined up and he had nothing to do with the niche we're in. He was in so we're in pets. He was in humans. He was in food. I just gave him a call, explained the brand vision, what we're trying to do. He got really excited. He's now helping us source new ingredients. He's coming to me with product ideas. He's now going to do a whole range of products for us. So that was one of the beauties is like having that communication line and being able to really explain yourself has been massive. We are still sourcing in China, by the way. We still think it's a really viable option, but having this US option as well, there's so many benefits to it.   Grace Kopplin: In terms of Walmart, that's always been a strategy for us. Transparently, Walmart just hasn't been a volume driver for us. It's been steady but it hasn't really been a place that's warranted a ton of focus for us. But another marketplace that has been great for us is actually Target's marketplace, target Plus and that's been a key, key piece of our success, especially with working with brands who are looking for store placement at Target. For example, we've had a few items that we've listed on Target's marketplace that have done really well, that have gotten the attention of a buyer and actually got store placement, which is really exciting. And, at the end of the day, getting an item placed on shelves most of the time can drive more volume than a mid-tier listing on Amazon. So we tend to try to use that strategy.   Bradley Sutton: How do you get on target these days? Wasn't it invite only back in the day or now that Target is adding that 360 or some kind of like yeah.   Grace Kopplin: I think it might still be invite only, but I know they've been actively adding a lot of sellers. I know that their backend is still quite archaic compared to what Amazon is. It's probably what Walmart was like four years ago. But I think it is still invite only, but definitely something to reach out to your connections and see if you can get a connect with a Walmart e-comm buyer.   Leo Sgovio: So there are a few reasons why you want to be indexed on Google, and for the most, let's start from the most advanced ones, right? Advanced sellers they normally try to send traffic to Amazon, especially during the launch period, using external traffic, right? So Google, we know, is a good referral that tends to help your rankings, and so Amazon tends to reward you if they see traffic coming from Google. So if you're not indexed, you lose a chance to show Amazon that you are getting traffic from Google. Now, I have a theory that paid traffic has a little bit more weight than organic, but the reason why you want to be indexed and the reason why you might want to be indexed for certain keywords is so that when you drive traffic through the URL to Amazon, you can actually give attribution to that keyword. That's number one, right? So you can actually use these URLs as your two-step.   Leo Sgovio: Number two if you do a good job with your indexation and your listing is optimized, you actually also appear in the images, right? And so if people are looking for specific products, sometimes I search on Google using images because I'm looking for specific products that might be hard to find on Amazon. But if I look through the Google images and I find the product, then I go to Amazon and so if you're not indexed, you're also not going to be able to be found there, and Google images actually gets a ton of traffic. So here are some of the reasons why, two of the reasons why. I can think of many more, but the most important are these ones. Google is still one of the largest search engine, and so missing out on that opportunity search engine and so missing out on that opportunity, I'm afraid it causes a lot of missed visibility for an Amazon seller at a listing level.   Carrie Miller: I think one of the things that sets us apart is that when I've created our listings, or whenever I create our photos, I think about what are the main benefits of the product, the main selling points of it, and I realized this isn't something that everyone can easily do, and so the way I kind of have been teaching it is that you can take your competitor's listing, download their reviews, download their best reviews, their five-star reviews, and say ask ChatGPT, like, what do people like most about this product? What are the benefits of this product according to reviews? What do people like? Basically, ask a bunch of questions to ChatGPT and you'll get a bunch of kind of selling points and you'll kind of see a trend of like the top selling points or top benefits of your product. And that's what you want to focus on is like what's in it for the customer? You've got to kind of appeal to their emotions. How is it going to make their life better, easier, are easier, are they going to be more beautiful? Are they going to you know what? What is it, what's in it for them?   Carrie Miller: And I think that that is going to be the key that sets you apart, and I know it's. It sounds pretty basic, but I've actually been doing some looking at different listings. People have been asking me hey, can you take a look at my listing? And when I look at the listing, I'm like, well, these aren't, these are not actually selling points or benefits. Like, these are features of the product. Right, you can always put the features in right later on, but how are you appealing to the person when you were? If you're telling somebody about your product, are you being like oh hey, the dimensions are 14 by 14. Like that's, that's like an afterthought, right? You, you want to. However, you would even just sell to a person, like talking face to face. That's how you're going to do that. Your first image shouldn't be a dimension photo. It should be a selling point, your main, like best selling point, main benefit in that first image. So I think that's a huge thing that a lot of people are kind of missing.   Bradley Sutton: What would you say is the most actionable things from search career performance? That kind of closes out like, hey, this is actually something that is not just, oh, it's good to know, but hey, I'm actually going to take action, uh, on this.    Mansour Norouzi: Taking action. I would say, even when I look at my own brand one is that for the main keywords, what I actually I do this on a weekly basis I have a list of the main keywords which is for my, for one of my aces are like 10 uh, 10 uh keywords and actually I go into the detail of week over week what is happening to my click share for those keywords, because they are very important for me and I want to be on the top and like top five for these turns. I want to be aware of what is going on with my competitors and what's my need. So if I see I have a track of my click share for the keywords, if I see it is going down, right away I'll figure out what's going on and maybe push with my advertising, for that for me would be our main keywords and what's going happening for my click share rate, conversion rate and click share just on my top keywords. Honestly, I will go, I think, by myself going with all for all the keywords, just like top five to 10 keywords, what they are, and I'll keep it very close overview and monitor them to see exactly what's going on, because you see that search volume going up or down, but I want my click share and my conversion share that I have I'm generating. Either they are consistent or going up. So if I see this trend is down, right away I start doing maybe I run coupon code or I push with my advertising to make sure I'm getting them back into track.   Bradley Sutton: What is your favorite? Helium 10 tool Ksenia or function of a tool.   Kseniia Reidel: Probably the audience. That's the one that I use all the time. Is it called audience?   Bradley Sutton: Yeah, the split where you ask the questions to the people and say, how are you using that Like for your images, or just for product ideas, or what are you using that?   Kseniia Reidel: Honestly for everything. For both for the product ideas, for your images, or just for product ideas or what are you using that? Honestly for everything. But both for the product ideas, for the images, because I just think it's so easy. You know, when you're thinking about like the product we find, then I usually do um, like the drawing and uh, 3d, you know the 3d image of the product that doesn't exist yet. Then usually all my products are like, really designed differently, that's what's on the market right now, and I just upload the image there and I see what people say and ask them would you buy this product? And if you wouldn't buy this product, why, why not? Or what would you change in this product? And sometimes I see the things that I didn't even you know, I didn't even think about that.   Bradley Sutton: So you're launching just the 3d rendering and just asking a question on that image, or you're launching it like, or you're launching it, you're putting it in a poll next to like existing products and asking them, or which one are you doing?   Kseniia Reidel: I'm doing both. Actually, the first, I just do the rendering and ask them would you buy this product? And if you would not buy this product, what would you change Like? How would you make it better for you? And then sometimes I also compare it to the other products that are on the market and ask them which one would they buy?   Bradley Sutton: Interesting.   Kseniia Reidel: And a lot of times I do the changes on the product based on what the people say.   Bradley Sutton: What was the results of those search, find, buy in order to send those relevancy signals? Again, not for rank, but to send those relevancy signals to Amazon. Take a look at this when I ran in Cerebro on June 19th, just three days after they did that relevancy single, you know, push those three coworkers here at Helium 10,. Take a look now at the Amazon recommended rank. Remember how it was only showing two keywords for Amazon recommended rank. Now it was showing multiple ones and it put that keyword that I sent the relevancy signal for egg holder countertop. It had Amazon recommended rank number three, which basically means that that was the third most important keyword according to Amazon for this product. Now do you remember what I was getting for impressions in PPC? Like 200 total impressions over three days. What did sending those relevancy signals to Amazon do for my PPC impressions? Take a look at this. To amazon, do for my PPC impressions. Take a look at this.   The next three day period from June 19th when my relevancy got fixed to June 21st instead of 200 impressions, 5 000 impressions, 4 000 of that. How? What keyword was it for? Egg holder countertop, that one that I sent those relevancy signals to Amazon for? This works, guys.   Ryan King:                          So Walmart has the equivalent would be brand portal, and I would absolutely recommend, if you're the seller, if you're the brand, to register through brand portal, and the main reasons are there are certain advertising opportunities that are only available to brand registered brands, so sponsored brand videos, sponsored brand ads that go across as banner displays. Another major one would be brand shops, brand shelves we can talk about later as well and then IP protection, and so the advantage of being registered in Brand Portal is that you can file IP infringement claims, and in this case, the most successful one to do is to file claims against those alternate listings for using your copyrighted imagery, and so we see success of getting those pulled down within 48 hours, typically when that happens. Now you can still file that IP claim even if you're not registered through Brand Portal. There's a link to file that claim, but you can't track its progress, you can't see the history, all those kinds of things. So it just gives you greater credibility in those and greater ability to look back at the progress. And the last one I'd say is if you're a registered brand, it's going to give you the highest content ranking for your listing. So even if there are other sellers that have tried to change that listing content. You're going to outrank them as the registered brand and chances are you're not going to have to deal with things changing on your listing in that regard.   Kevin Dolan: Cosmo is a specific tool and I think that the function that it performs is valuable to enhancing Amazon's understanding of a listing. So I certainly would not be surprised to see Amazon implementing this in a production capacity on a large swath of searches. That would not be surprising to me, but it's not as massive as the shift that we've seen into semantic-focused search. Cosmo in particular discusses essentially a mechanism for enhancing Amazon's understanding of a product by taking into consideration things that aren't expressed in the query and things that aren't expressed in the listing. The example that they use in the paper, the canonical example, is if you're looking for shoes for pregnant women, a listing might not literally say shoes for pregnant women. It might produce a specific type of open toed shoe that has good support, good comfort. That might not literally be listed as a keyword in the listing, but it might be something that the system can infer based on its knowledge of the universe, about what it's like to be a pregnant woman and the types of products that they might benefit from.   Norm Farrar: Out of everybody that we've looked at, it was up to 80. But 70% of Amazon sellers do not have the proper HTS code. They let their Chinese seller set an HS code and it's wrong. So when they get in here and guess what, nobody, nobody is calculating that as a part of your cost of goods. So they're going out, they're sourcing in China, they're not calculating, and this could be as high as 400%. Now, I've never seen it that, but it can be. So you know you're 25, 40% of your cost of goods. Is that not something that should be calculated? And like for me, I was doing natural soaps and I was paying 17%. So we were taking a look at it and Afolabi says can you consider this Castile soap? And I said yeah, it's olive based. And he goes well, how about I give you some good news. Pay zero. I just stuffed 17% back in my pocket. So out of the 70% of people that are missing the boat, they don't have the proper tariff code and the average person that gets the proper tariff code on an order the average that we've been able to calculate has been $7,800.

Send us a text2024 was a landmark year for My Amazon Guy, from smashing records to growing our team to over 500 members. Here's a look at our top 10 moments, including crossing $1.2 billion in managed sales, Prime Day success stories, and unforgettable team connections.Grow your brand with My Amazon Guy: http://bit.ly/4eVgJxUStreamline your Amazon business with 450+ proven SOPs: http://bit.ly/416awft#AmazonGrowth #EcommerceSuccess #myamazonguy Watch these next:The Platinum Rule: https://www.youtube.com/watch?v=di4TrQQiRlM&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=9How Launching a Business at 22 Can Transform Your Life: https://www.youtube.com/watch?v=dupe0i9i7uU&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=12------------------------------------------------------A complete PPC playbook for sellers like you, free to download https://bit.ly/3DLhywdNeed help with your listing main image? http://bit.ly/3Vb6b6QTimestamps:00:00 - A Year to Remember00:23 - $1.2 Billion in Sales Managed00:45 - Growing to a Team of 500+01:02 - Making Headlines and Winning Awards01:25 - Sharing Insights at Amazon Keynotes01:44 - Celebrating 6 Years of Success02:07 - Philippines Summit Highlights02:34 - Health and Wellness at MAG02:59 - Record-Breaking Prime Day Strategies03:29 - Connecting Globally with the MAG Team03:47 - A Look Ahead to 2025------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Hey Smarties! We're on a break for the holidays and revisiting some of our top episodes from 2024. We can't do this show without you and we still need your support. If you can, donate today to keep independent journalism going strong into 2025 and beyond. Give now to support “Make Me Smart.” Thank you so much for your generosity, happy holidays and we'll see you in the new year. If you’ve been feeling hopeless about the news, the election, the economy, the climate crisis and everything else that’s going on, today’s episode is for you. Emily Amick, lawyer and co-author of “Democracy in Retrograde: How to Make Changes Big and Small in Our Country and in Our Lives,” argues we can all become better participants in our democracy. And we don’t need to have a gazillion dollars to do it. On the show today, Amick explains why we should treat civic engagement as self-care, how to find your civic personality and ways to cultivate a news diet that doesn’t put you in a doom loop. Plus, the moment she realized our democracy was headed in the wrong direction. Then, we’ll get into how voters in Utah fought to protect the power of citizen-led ballot initiatives and why shoppers hide purchases from their romantic partners. Plus, an anime cosplayer was wrong about what it would take to create her own costume. Here’s everything we talked about today: “Despite Recent Setbacks, There Is Still Hope For Democracy” from Forbes “In ‘Democracy in Retrograde,’ Emily Amick Talks About Political Engagement and Her Cancer Diagnosis” from Teen Vogue “What does Utah's redistricting ruling do to voters' ability to change laws?” from The Salt Lake Tribune “Utah Supreme Court: Lawmakers must heed voter-passed gerrymandering reforms “ from Axios Salt Lake City “Amazon’s Prime Day a ‘major’ cause of worker injuries, Senate probe finds” from CNBC “US Retail Sales Excluding Autos Rise by Most in Three Months” from Bloomberg “Gym Bags, Trunks, Back Doors: How Stealth Shoppers Hide Purchases” from The Wall Street Journal “Financial Infidelity Report 2023: Why People Hide Purchases From Partners” from Circuit “Inside a UPS warehouse that prioritizes super-fast shipping” from Marketplace How are you getting involved in civic life? What helps you fend off feelings of hopelessness? Let us know at makemesmart@marketplace.org or leave us a voicemail at 508-U-B-SMART.

Hey Smarties! We're on a break for the holidays and revisiting some of our top episodes from 2024. We can't do this show without you and we still need your support. If you can, donate today to keep independent journalism going strong into 2025 and beyond. Give now to support “Make Me Smart.” Thank you so much for your generosity, happy holidays and we'll see you in the new year. If you’ve been feeling hopeless about the news, the election, the economy, the climate crisis and everything else that’s going on, today’s episode is for you. Emily Amick, lawyer and co-author of “Democracy in Retrograde: How to Make Changes Big and Small in Our Country and in Our Lives,” argues we can all become better participants in our democracy. And we don’t need to have a gazillion dollars to do it. On the show today, Amick explains why we should treat civic engagement as self-care, how to find your civic personality and ways to cultivate a news diet that doesn’t put you in a doom loop. Plus, the moment she realized our democracy was headed in the wrong direction. Then, we’ll get into how voters in Utah fought to protect the power of citizen-led ballot initiatives and why shoppers hide purchases from their romantic partners. Plus, an anime cosplayer was wrong about what it would take to create her own costume. Here’s everything we talked about today: “Despite Recent Setbacks, There Is Still Hope For Democracy” from Forbes “In ‘Democracy in Retrograde,’ Emily Amick Talks About Political Engagement and Her Cancer Diagnosis” from Teen Vogue “What does Utah's redistricting ruling do to voters' ability to change laws?” from The Salt Lake Tribune “Utah Supreme Court: Lawmakers must heed voter-passed gerrymandering reforms “ from Axios Salt Lake City “Amazon’s Prime Day a ‘major’ cause of worker injuries, Senate probe finds” from CNBC “US Retail Sales Excluding Autos Rise by Most in Three Months” from Bloomberg “Gym Bags, Trunks, Back Doors: How Stealth Shoppers Hide Purchases” from The Wall Street Journal “Financial Infidelity Report 2023: Why People Hide Purchases From Partners” from Circuit “Inside a UPS warehouse that prioritizes super-fast shipping” from Marketplace How are you getting involved in civic life? What helps you fend off feelings of hopelessness? Let us know at makemesmart@marketplace.org or leave us a voicemail at 508-U-B-SMART.

Hey Smarties! We're on a break for the holidays and revisiting some of our top episodes from 2024. We can't do this show without you and we still need your support. If you can, donate today to keep independent journalism going strong into 2025 and beyond. Give now to support “Make Me Smart.” Thank you so much for your generosity, happy holidays and we'll see you in the new year. If you’ve been feeling hopeless about the news, the election, the economy, the climate crisis and everything else that’s going on, today’s episode is for you. Emily Amick, lawyer and co-author of “Democracy in Retrograde: How to Make Changes Big and Small in Our Country and in Our Lives,” argues we can all become better participants in our democracy. And we don’t need to have a gazillion dollars to do it. On the show today, Amick explains why we should treat civic engagement as self-care, how to find your civic personality and ways to cultivate a news diet that doesn’t put you in a doom loop. Plus, the moment she realized our democracy was headed in the wrong direction. Then, we’ll get into how voters in Utah fought to protect the power of citizen-led ballot initiatives and why shoppers hide purchases from their romantic partners. Plus, an anime cosplayer was wrong about what it would take to create her own costume. Here’s everything we talked about today: “Despite Recent Setbacks, There Is Still Hope For Democracy” from Forbes “In ‘Democracy in Retrograde,’ Emily Amick Talks About Political Engagement and Her Cancer Diagnosis” from Teen Vogue “What does Utah's redistricting ruling do to voters' ability to change laws?” from The Salt Lake Tribune “Utah Supreme Court: Lawmakers must heed voter-passed gerrymandering reforms “ from Axios Salt Lake City “Amazon’s Prime Day a ‘major’ cause of worker injuries, Senate probe finds” from CNBC “US Retail Sales Excluding Autos Rise by Most in Three Months” from Bloomberg “Gym Bags, Trunks, Back Doors: How Stealth Shoppers Hide Purchases” from The Wall Street Journal “Financial Infidelity Report 2023: Why People Hide Purchases From Partners” from Circuit “Inside a UPS warehouse that prioritizes super-fast shipping” from Marketplace How are you getting involved in civic life? What helps you fend off feelings of hopelessness? Let us know at makemesmart@marketplace.org or leave us a voicemail at 508-U-B-SMART.