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Emily Cretella is a strategic storyteller and content marketer. The owner of Cursive Content, Emily helps school marketers tell powerful stories that attract dream families, increase inquiries and enrollment, strengthen communities, and grow school influence. Prior to founding Cursive in 2012, Emily was the director of strategy at a Connecticut marketing agency, where she managed the execution of large-scale traditional and online marketing campaigns for clients ranging from schools and nonprofits to Fortune 500s. She now works solely with independent and private schools, colleges, and universities.
Listen to Emily Cretella discuss how independent schools can harness the power of parents, alumni, and donors.
This week we have lots of special guests to celebrate our 100th episode! Thanks for being on this amazing journey with us, we couldn't do it without you!!! Takeaways from this episode: The Enneagram is a great tool that can be used in all areas of life. Podcasts take a lot of time, they can basically be a full-time job in addition to other things you may be doing. But if you have a passion for it, it is really worth it. Don’t be afraid to ask! Bucket list things happen when you ask. The client is not necessarily the audience. The audience is the person on the other end who you are actually designing for Episodes referenced: Episodes 68 and Episode 69: Interview with Chris Heuertz Episode 94: Interview with Emily Cretella Episode 77: Interview with Liz Fosslien Episode 21: Interview with Leatrice Eiseman Episode 37: Are there really clients from hell? (To hear when Dominic hijacked the Design Speaks playlist) Episode 7: Never Trust Your First Idea (or Question Everything which is the name given to it by Hugh Weber) Episode 42: Why collecting things is important (AKA don’t trust a designer who doesn’t collect) Episode 63: How to Define Your Audience Episode 48: Interview with Hugh Weber References to other things: 99% Invisible Podcast Episode 281 La Sagrada Familia Empire Records, one of Brandi’s favorite movies Please rate and review our podcast in iTunes and if you want to support our show please go to Patreon.com/designspeaks we would love it! You can give as much as you want. Every little bit goes to helping us keep this podcast going. Thank you to Vesperteen for allowing us to use his song Shatter in the Night as our intro and outro music for Design Speaks This Quarter's Book: We are reading and reviewing books on the podcast every quarter! If you would like to read along, THIS QUARTER, we've been reading, The Secret Lives of Color by Kassia St. Clair. Want to support us? Go to Patreon and help support our podcast! Find us on all forms of social media via @BrandiSea on Instagram, Twitter, Facebook, and you can email us any burning questions you want Brandi to answer on an episode at brandi@brandisea.com. THANK YOU to the ultra-talented Vesperteen (Colin Rigsby) for letting us use his (“Shatter in The Night”) track in every episode of Design Speaks. TRANSCRIPTION Intro: 00:01 Happy 100th episode Design Speaks. Kenny: 00:05 Happy 100th episode Design Speaks. Emily: 00:07 Hi, I'm Emily Cretella and want to say happy birthday, Design Speaks Intro: 00:11 Welcome to Design Speaks. This lovely podcast is brought to you by a graphic design geek and a regular human being. AKA a non-designer. We're here to chat about music, pop culture, cool places, and I basically, whatever we feel is relevant. Brandi: 00:31 Hey guys, I'm Brandi Sea Michelle: 00:33 And I'm Michelle Joelle: 00:34 And I'm Joelle Brandi: 00:35 And you're listening to episode. Together: 00:36 100!!!!!!!!!!!!! Brandi: 00:41 Of Design Speaks! We're so excited. I really knew we would make it here but it seemed so far away. Michelle: 00:47 Um, so on this episode we're going to be talking to a few of our favorite people and if you're not on this episode, it doesn't mean you're not one of our favorite people. Brandi: 00:54 It just means we were poor planners and felt like it wouldn't be fair to you to call you super last minute. Michelle: 01:00 It's actually really true. But right now we have the wonderful one and only Joelle in studio. Hi, how are you? Joelle: 01:09 I'm good. Michelle: 01:10 Good. I'm glad to hear that. Brandi: 01:11 So Joelle was a fan. First, she was just Michelle: 01:14 She's like friends. Brandi: 01:15 No, first she was a friend, then she was a fan, then she was family.
This week we had the opportunity to interview Emily Cretella on The Importance of Owning Your Mother Hustle. This was an amazing conversation with Emily about how she started her business Cursive Content and her side project Mother Hustle, and the importance of being a creative and a mom. We hope you enjoy this episode! INTERVIEW: Emily Cretella on The Importance of Owning Your Mother Hustle - Episode 094 Takeaways: Having flexible work that you have to do around everyday life things is not just a mom thing, it is an everyone thing. Sometimes knowing all of the things you’re supposed to be doing and all of the strategies and tactics can put a damper on anything good that happens because you can feel like you’re not doing it justice. But what's so wrong with it being slow growing and the way it is now? And if you love it and you're enjoying doing it and you know, don't look at that stuff, you're doing a great job now. Investing in good design is always worth it. We shouldn’t be afraid to be authentic with those who follow us. No one really has it all figured out. It's good to challenger yourself, sometimes even fun. Remember you can always modify where you want, ex. If you want to do a 100-day challenge you can still do it even if it's not 100 days in a row. Being a mom does not have to take you away from your design work, it will look different and you will need to change your life around, but it most definitely does not have to take you away from it. Stuff we ask everyone: Something you are reading, watching, or listening to that you are loving? Shrill on Hulu and anxiously waiting for Game of Thrones to come back. And she just got back on Goodreads. Describe yourself in 3 words A feminist, curious, and perfectionist What do you do in the morning? All of the things and coffee When are you most productive? In the morning What do you geek out about? Reading, specifically historical fiction and mystery and right now a lot of books about writing What would your mom or dad say you do for a living? They would probably start off by saying I’m a writer, but if someone asked my mom she would say everything I just told you. What drives you crazy? When people post things that make starting and running a business look easy and all they show is the pretty surface level of running a business. And they make money off of it and capitalizes on the fear in people that everyone else has it all together. Basically smarminess. How do you want to be remembered? As someone to acted; someone who stood for something was vocal about their convictions. And as someone who was a good mom. “Investing in good design is obviously worth it.” -Emily Cretella “Investing in good design helps bring your ideas to life as a strategist and writer.” -Emily Cretella Emily Cretella of Mother Hustle and Cursive Content Emily references our Episode with Scott Belsky Reverie Lane did the design for Mother Hustle This Quarter's Book: We are reading and reviewing books on the podcast every quarter! If you would like to read along, THIS QUARTER, we've been reading, The Secret Lives of Color by Kassia St. Clair. Want to support us? Go to Patreon and help support our podcast! Find us on all forms of social media via @BrandiSea on Instagram, Twitter, Facebook, and you can email us any burning questions you want Brandi to answer on an episode at brandi@brandisea.com. THANK YOU to the ultra-talented Vesperteen (Colin Rigsby) for letting us use his (“Shatter in The Night”) track in every episode of Design Speaks. TRANSCRIPTION Brandi Sea: 00:01 Today we got to talk to the founder, um, author, writer, marketer Michelle: 00:08 Everything-er Brandi Sea: 00:09 Everything-er from mother hustle, her name is Emily Critella. And um,
This week we had the opportunity to interview Emily Cretella on The Importance of Owning Your Mother Hustle. This was an amazing conversation with Emily about how she started her business Cursive Content and her side project Mother Hustle, and the importance of being a creative […]The post INTERVIEW: Emily Cretella on The Importance of Owning Your Mother Hustle – Episode 094 appeared first on BrandiSea Design Co..
Do you make time for creative ideas you have outside of your "day job"? In this episode, I'm talking to Emily Cretella who not only runs her own copywriting and content marketing firm (her "day job"), but also created an online publication called MotherHustle to share what she's learning as a mom and business owner and provide a place for others to share their stories too. As if that isn't enough, Emily recently made space for another creative pursuit - writing a novel! While Emily doesn't know where these creative projects will lead, she makes time for the things she's interested in. We talk all about how these passion projects came about and the mindset she has behind fitting them in. Highlights: How motherhood changed the course of her career The weekly newsletter she started to share what she was learning with other working moms Creating a community to share experiences with MotherHustle Letting a passion project be personal exploration instead of making it a business or a job Allowing creative pursuits to organically lead to your next career step The dream Emily decided to go after instead of letting it happen "someday" Today’s Guest: Emily Cretella is the founder of MotherHustle.com, an online publication + community featuring unpolished personal essays, inspiration-fueling advice and no-nonsense resources for creative mompreneurs, from creative mompreneurs. When she's not helping other moms find + follow their fulfillment, she runs the copywriting and content marketing firm CursiveContent.com, where she helps clients create + share stories their audiences love. She adores being mom to her two little ladies and drinking obscene amounts of coffee from mugs with pithy sayings. Resources: instagram.com/motherhustle facebook.com/motherhustle twitter.com/motherhustle pinterest.com/motherhustle instagram.com/emilycretella facebook.com/emilycretella linkedin.com/in/emilycretella twitter.com/emilycretella motherhustle.com cursivecontent.com ------ Way too much on your plate? Download the 5 Minute Prioritization Drill to crush stress: http://shereaches.com/5minutedrill/ Learn More About Tiffany’s Work http://shereaches.com/working-mom-strategy/
Emily Cretella is the founder of MotherHustle.com, an online publication + community featuring unpolished personal essays, inspiration-fueled advice and no-nonsense resources for creative mompreneurs, from creative mompreneurs. When she's not helping other moms find + follow their fulfillment, she runs the copywriting and content marketing firm CursiveContent.com, where she helps clients create + share stories their audiences love. She adores being a mom to her two little ladies and drinking obscene amounts of coffee. In today’s episode, Emily shares the TOP limiting belief she’s faced in her business, who am I to? She shares with us how she overcame this belief and hopes to inspire creative mamas to take the leap from business-dreaming to full-time boss mode. Join us in this conversation because you are not alone and it is okay to feel like “this” and seek help! In this Episode: In order to do motherhood and business the “right way”, you have to find a new path Create specific times to work on certain things that need dedication It’s important to open up and share the experiences/possibilities in order to inspire others Always put out work that you are proud of even if it takes you a little longer to accomplish Don’t close yourself off just because you envision something going a particular way Words of Wisdom: --“You CAN create whatever it is you want ” --“What you know is everything that you need to know in this moment” --“Make decisions that you trust and believe that will be the next best step” --“Get out of your own way and don’t make it about you, make it about who you’re trying to serve in your business” Connect with Emily! Facebook Mother Hustle on Instagram and Twitter Twitter Cursive Content Connect with Kate! Instagram Facebook Twitter The Confident Ladies Club
Episode 53 welcomes Emily Cretella, founder of Cursive Content Marketing, to discuss her new eBook and the contest to win a free trip to Blackbaud K–12's 2019 User Conference.
It’s a joy and honor to bring this final episode of Season Two, Episode #34, with my own mother Fran Lieberman and her dear friend Sandy Klasky, who are celebrating their book club’s 50th anniversary. I couldn’t think of a more special way to close this season then reflecting with two women, who are mothers and grandmothers, on the lessons of their E.P.I.C. lives across decades, how they’ve passed on values of social justice to their children and grandchildren, the power of friendship, and of shared experiences, like reading books together, to build community. In this episode, we talk about what shaped my mother and Sandy as they emerged from the stable years of the 1940’s and 1950’s into the tumultuous times of the 1960’s and 1970’s, the ways they sought to have impact beyond their family as women when there were fewer opportunities open to them, how they invested in their own interests and friendships while raising their children, and looking back now, the wisdom and advice they would offer to their younger selves. The 50th anniversary of their book club, and how it’s been an important constant in their lives, is a thread we weave throughout the episode and the challenge they offer us is to read books that they felt made a profound impact on them. They share the reason behind the success and longevity of their book club and friendship and also some snapshot moments from across the years that they will always remember. Stay through to the end for a funny blooper reel capturing some behind the scenes moments of what it took to persevere through the challenges to record the podcast episode. It was a testament to the power of what’s possible with today’s technology and to holding a growth mindset no matter what your age. I loved the perspective and inspiration that shines through this unique conversation on the podcast and I hope you will too. So, get comfortable, pour yourself a cup of tea or coffee, or maybe a glass of wine, and settle into the wisdom from these two life-long friends. This episode dedicated by: Emily Cretella of MotherHustle. Learn more at www.motherhustle.com Topics discussed in this episode: My mother and Sandy’s social justice roots, one forged as a student in New York where she was exposed to different cultures, religions, and races and one that grew from experiences of living in a segregated city of Detroit The trauma of the 1960’s and 1970’s, including the deaths of leaders like John F. Kennedy and Martin Luther King, the Civil Rights Movement and the Vietnam War, and how our country has risen before from tumultuous times The multigenerational influence Sandy and my mother have had on their children and grandchildren, especially as a result of sharing values and experiences around politics and social justice and how Sandy’s daughter, Stephanie Klasky-Gamer, was featured in LA Magazine for her leadership as President and CEO of LA Family Housing. The story of how the book club got started with women who were focused on raising their children and sought connection and intellectual stimulation. Also, what has enabled the club to endure through so many years. The difference in the way they had to do research for their book club discussions in the past, going to the library and photocopying materials vs. now that we have the internet. Snapshot book club moments my mother and Sandy will always remember, like coming together on 9/11 and when their dear friend, and founder of the club, Judy Duroff passed away. How Sandy and I both identify with having had a mid-life Renaissance and the importance of following your heart to create your E.P.I.C. life. The advice Fran and Sandy would give to their younger selves. The books from their book club that made a lasting impact on them. Resources mentioned in this episode: Ep 18: YOLO (You Only Live Once) and other Milestone Reflections with Ryan Neale Headstart LA Family Housing where Sandy’s daughter Stephanie Klasky-Garner is President and CEO and the LA Magazine article where Stephanie was featured Junior Great Books from The Great Books Foundation Montecito Music Academy of the West A Year of Yes by Shonda Rhimes Room by Emma Donoghue The Things They Carried by Tim O’Brien Zoom – the technology we used to record our conversation This Week’s Challenge: Read the books Room by Emma Donoghue and The Things They Carried by Tim O’Brien Announcements: A Podcast Break Until February – Stay in Touch! This episode marks the end of Season Two and the start of some time off from podcasting until Season Three begins in February. If you haven’t already, be sure to subscribe and join the email list so you’ll get updates when Season Three begins. And if you want to stay connected through the break, join the Mother’s Quest Facebook group where I’ll continue to share resources, favorite episodes from past seasons, and personal reflections. Help Us Celebrate Mother’s Quest’s First Birthday A year ago on December 1st, I launched the Mother’s Quest Podcast as a birthday present to myself. It’s hard to believe that another personal birthday and the first birthday of the podcast have arrived. I’d love to celebrate by highlighting your stories and how the podcast or Mother’s Quest Community has helped you to live your E.P.I.C. life. Go to mothersquest.com and use the speakpipe tool to leave me a 1-2 minute message for a chance to be featured in a special E.P.I.C. Guideposts Episode. Everyone who submits will also be entered into a drawing for a free signature coaching session from me and some other prizes from other amazing moms in the Mother’s Quest Community. Can’t wait to hear your stories and celebrate with you. Virtual Mother’s Quest Circle Pilot You’re a mindful mother. And being present for your children in these years when you’re raising them is your highest priority. You’re also committed to making a positive impact in the world, something that feels even more important with all the challenges we currently face. If the description above sounds like you, the Virtual Mother’s Quest Circle Pilot, may be right for you. Or, if you live in the S.F. Bay Area, you can participate in an in-person circle that starts on December 16th. This signature offering provides inspiration, coaching and community to spark your E.P.I.C. life with intimate virtual reflective sessions over four months. Click http://mothersquest.com/virtualcircle/ to learn and apply. The group will start as soon as I have a committed number of participants so don’t delay if you’re interested. Questions? Email me at julie@mothersquest.com Visit the Website If you haven’t yet visited the website, head over to www.mothersquest.comto explore some of the ways you can get more connected. At the site, you can sign up for our email list (to get show notes delivered to your inbox and our new “Mothers on a Quest” features), click the link to join the Facebook group and press record to leave a voice message for me. You can also download the FREE Live Your E.P.I.C. Life Planning and Reflection Sheets. Acknowledgements: A big THANK YOU to our “patrons” for helping to bring these conversations to myself and other mothers through financial and/or in-kind support: Emily Cretella of MotherHustle Collette Flanagan, founder of Mothers Against Police Brutality Titilayo Tinubu Ali of Own Your Expertise Carly Magnus Hurt Lizzy Russinko of This (Un)Scripted Life Suzanne Brown, author of Mompowerment Mara Berns Langer Mallory Schlabach of Marketing Magic for Entrepreneurs Katharine Earhart of Alesco Advisors Jessica Kupferman of She Podcasts Resistance Artist Jen Jenkins Dohner Genese Harris Tonya Rineer, founder of The Profit Party Liane Louie-Badua Cristin Downs of the Notable Woman Podcast Erin Kendall of Fit Mom Go Niko Osoteo of Bear Beat Productions Erik Newton of The Together Show Claire Fry Divya Silbermann Rachel Winter Caren and Debbie Lieberman Cameron Miranda Fran and David Lieberman Debbie and Alan Goore Jenise and Marianne of the Sustainable Living Podcast Support the Podcast If you’d like to make a contribution to Mother’s Quest to support Season Three of the Podcast and/or help provide coaching scholarships for mothers, follow this link to make a contributionhttp://mothersquest.com/be-a-supporter/ If you would like to “dedicate” an upcoming episode to a special mother in your life, email me at julie@mothersquest.com — Mother’s Quest is a podcast for moms who are ready to live a truly E.P.I.C. life. Join in for intimate conversations with a diverse group of inspiring mothers as they share how they are living an E.P.I.C. life, Engaging mindfully with their children (E), Passionately and Purposefully making a difference beyond their family (P), Investing in themselves (I), and Connecting to a strong support network (C). Join our community of mothers to light the way and sustain you on your quest at https://www.facebook.com/groups/mothersquest/
Tim sits down with Emily Cretella, Content Marketing Strategist & Copywriter at Cursive Content Marketing, for Episode 19. Emily Cretella is a marketing strategist and copywriter who helps her clients create and share stories that make audiences take action. During the podcast, you'll hear more about how she is influencing independent schools and higher education. She also highlights their NEW free resource 2018 Big Book of School Blog Prompts available now. As owner of Cursive Content Marketing, Emily provides consulting, copywriting services and workshops to independent schools and higher education. Read her stories at cursivecontent.com, and sign up to access her FREE School Marketer's Toolkit of e-books and worksheets designed to help you tell a stronger school story. You can also contact Emily at: twitter.com/emilycretella facebook.com/cursivecontent linkedin.com/in/emilycretella emily@cursivecontent.com
"Don't Turn Your Business Into a Grind, Mama" by Emily Cretella
Kicking off our August MISTAKES theme with the essay "The Big Mistake of Avoiding Mistakes" by Emily Cretella. Listen in and let us know via chat: what does "making mistakes" feel like to you, mama?
We may be in the early days of summer, but marketing expert Emily Cretella, Cursive Content, urges every school communications pro to start planning now for the fall. Emily is our guest on Episode 47 of Blackbaud’s Get Connected Podcast, and she’s here to share her top tips for getting the most of the summer planning.
Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Given you have 7-8 seconds to capture the user’s attention, is it ok to overwhelm prospective families with information that may not be relevant to their admission journey? In episode 34 of Blackbaud K-12’s Get Connected Podcast, Emily Cretella from Cursive Content Marketing joins me to answer some of these questions and talk about the evolution of the school website.