Podcasts about marketing magic

Most people have no idea how social media platforms actually make money. In this episode, I break down the five main revenue streams for platforms like YouTube, Instagram, and TikTok—including ad revenue, sponsored content, subscriptions, and more. I also explain how creators and business owners like you can earn a share of it. If you're trying to grow on social media, this is something you need to understand.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Wondering if you should focus on organic content or paid ads? In this video, I break down exactly when to use each—and how I built a 9-figure brand starting with zero ad spend. If you're building a personal brand or trying to scale fast, this one's for you.------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

I am not paying to grow our followers. Let me say that again—our growth is 100% organic. The real way to grow on social media is by consistently posting valuable content until you crack the code. Some videos go viral, some don't, but if you stick with it, you will win the game.In this episode, I'm sharing how we grew from 16 million to almost 33 million followers and reached 2.4 billion accounts in a single year—without spending a penny on ads. You'll see the data behind our success, the exact content strategy we use, and why our revenue closely follows our reach.I'll also break down the team structure that makes it all possible, from video editors to copywriters, social media managers, and data analysts. If you want to build a powerful social media presence, this is how you do it.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Most businesses are talking, but no one's listening. Why? They're speaking to the wrong audience.In this episode of Manuel Suarez Marketing, I break down the three types of audiences that dictate whether your marketing works, or falls flat.Here's the truth: even the most beautiful, creative, high-budget marketing campaign won't sell a thing if you're targeting the wrong people. Meanwhile, a simple, even "ugly" ad can convert like crazy if it's in front of the right audience.Here's what you'll learn:1. Social Media Data Audiences – How platforms like Facebook & Instagram already know who might be interested in your business.2. Your Data – The hidden goldmine of your customer list, website visitors, and engaged users.3. Lookalike Audiences – How to tell platforms, “Find me more people just like my best customers. ”Master this, and you'll never waste another dollar on the wrong audience again.Let me know your questions in the comments and I'll personally respond.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Imagine doing marketing blindfolded. You're probably doing it right now! In this episode of Manuel Suarez Marketing, I reveal a hidden marketing power that's sitting right in front of you, yet many entrepreneurs still overlook it completely. I'm talking about digital footprints, the secret behind how some brands dominate while others struggle. You'll discover why traditional audiences have limits and how digital audiences offer endless possibilities. Ready to unlock your business's full potential and finally remove the blindfold? Any questions? Leave me a comment and I'll personally respond to you.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Welcome to Episode 200 of the How I Do Content Podcast! Two hundred episodes.Most podcasts don't even make it past episode 10.It's been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what's hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU.And you know what's wild?When I go back and listen to past episodes (usually while I'm repurposing them into fresh content, because... duh, strategy), I realise how relevant they still are.So in today's 200th episode, I'm going into the vault and pulling out five of the biggest marketing and messaging lessons from some of your most-listened-to solo episodes.The ones that built my business, sold out my offers, and helped clients go from “what do I even say?” to “holy shit, I'm booked out.”So for the 200th time – let's dive in.My gift to you loyal listeners.Watch my new 12-minute mini-training “Make Your Offer the One” to help you shift your offer from nice-to-have to need-this-now!If you're ready to sharpen your message and make your offer the one your dream clients can't stop thinking about – you definitely want to tune in.Get instant access at https://thesocialbolt.com.au/the-one/ Want more?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

In this episode, we go behind the curtain with Quincy Kelman, VP of Marketing at Disney Canada, and a true force in the entertainment industry. With over 20 years of experience crafting campaigns that captivate millions, Quincy shares the untold story of a risk that didnt pay off the way he thought it would and how it shaped his leadership style. We dive into the mindset shifts that fuel his success, how he balances creativity with family life, and the unique ways Disney Canada stands out in a crowded streaming landscape. If youve ever wondered what it really takes to lead marketing for one of the most iconic brands on the planet this conversation pulls no punches.

If you don't understand the language of marketing, you're making the game harder on yourself.In this episode, I cover some of the most important marketing terms that have been used for decades in traditional and digital marketing. These are the words that come up over and over again, and if you don't know them, you're at a disadvantage.Here's what you'll learn:1. The 4 P's of Marketing—why every brand needs them to make money.2. Targeting & Segmentation—how to avoid wasting money on the wrong audience.3. Positioning & Brand Equity—how to make people see your brand as valuable.4. Conversion Rate, ROI & SEO—the numbers that tell you if your marketing is actually working.5. Inbound vs. Outbound Marketing—why I only focus on inbound.Marketing isn't just about creativity—it's about strategy. If you don't know these terms, you'll struggle to grow your business.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Want your pet business to stand out from the big box stores?

The real game of business is a rollercoaster. In 2007, my wife and I started a business with just $290 in sales. A few years later? I was bankrupt. But I didn't quit. Instead, I discovered the one thing that changed everything—marketing. No investors, no funding, just strategy. Fast forward to today, we built a 9-figure brand from the ground up. In this episode of Manuel Suarez Marketing, I break down the real journey—the struggles, the breakthroughs, and the lessons that got us here. If you're trying to grow a business, this could change how you look at success. Let me know your takeaways or questions in the comments. I will personally respond to you. Let's go!-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Send us a textRemember back in the day when tv shows would declare a "very special episode"? Well this week, I'm declaring it too, as I convince my brilliant sister-in-law, Laura Van Bloem, to join me on the podcast to talk all things non-profit marketing.Laura shares her insights on the importance of storytelling and impact communication for successful nonprofit fundraising. We get into hybrid work culture, fractional employment, and the transitions women experience as our children leave home. You'll find practical advice for nonprofits and service businesses on effective marketing strategies, and a great conversation about being a mid-life woman in today's world.00:00 Introduction and Guest Welcome01:04 Gym Stories and Hydrotherapy Chair03:42 Nonprofit Marketing Insights07:17 Career Journey in Nonprofit Sector09:45 Challenges and Strategies in Fundraising13:36 Transition to Consulting20:37 Work-Life Balance and Career Reflections22:44 Reflecting on Gen X Responsibilities24:15 Changing Career Dynamics25:51 The Rise of Fractional Employment30:09 Hybrid Work Culture Challenges32:01 Navigating Empty Nest Syndrome36:01 Future Plans and Retirement Thoughts40:27 Favorite Meals and Final ThoughtsFind Laura at VB Communications or on Linked In. Follow Christine Van Bloem on Instagram @theemptynestkitchen and on Facebook @emptynestkitchen Learn more about Menopause Meal Plans Sign up for my FREE 10 Essential Tools for the Empty Nest Kitchen

Want to know exactly what's working in social media advertising right now? In this episode, I'll show you how to tap into a powerful (but often overlooked) tool that lets you see the ads your competitors are running—across Facebook, Instagram, and more. The best part? You don't need any fancy software. This is how smart marketers research winning strategies, get inspired, and improve their own ads without guessing. If you're spending money on ads, you NEED to know this. Watch now and start using these insights to dominate your market!-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Welcome to another episode of the Retreat Leaders Podcast, where today's guest, David Schafran, shares his unique journey from healthcare technology to founding Somo Loco, a company dedicated to dance immersions and retreats. Join us as we delve into how David transitioned to a more embodied practice and the crucial role of partnerships in growing a retreat business. Episode Highlights: From Tech to Dance: David discusses his shift from running a tech company to embracing the transformative power of dance and embodied wisdom. He explores how integrating physicality with meditation and dance can deepen personal and communal wellness experiences. The Power of Partnerships: Learn how David leverages partnerships rather than just personal networks to spread the word about Somo Loco. He emphasizes the significance of collaborating with aligned individuals and entities to enhance the reach and impact of his dance retreats. Challenges of Scaling Retreats: David shares insights into the complexities of scaling a retreat business that operates immersions every week of the year. He talks about overcoming control issues, ensuring quality, and aligning with the right people to maintain the integrity of the retreat experience. Strategic Marketing for Retreat Leaders: Dive into effective marketing strategies that focus on partnerships and collaborations. David highlights a successful case of working with a UK blogger, which significantly boosted interest in his retreats. He also discusses the benefits of involving influencers and setting clear expectations for content creation. Soma Loco's Unique Offering: Discover more about Soma Loco's retreats, which feature dance immersions in vibrant styles hosted in captivating cities like Medellin and Barcelona. David explains how these locations enrich the retreat experience, making them unforgettable for participants. Building Sustainable Retreat Practices: Shannon and David discuss the importance of developing sustainable practices to prevent burnout among retreat leaders. They explore how focusing on broader business strategies rather than individual branding can lead to more effective and resilient operations. Join Shannon Jamail and David Schafran as they uncover the magic of effective retreat marketing through powerful storytelling, strategic partnerships, and a deep commitment to community and personal transformation. Whether you're a seasoned retreat leader or just starting out, this episode is packed with actionable insights to help you elevate your retreat business. Stay tuned to learn how to incorporate these strategies into your own retreat offerings and ensure your operations are not just profitable but also profoundly impactful. About David David Schafran is a serial entrepreneur, innovator, dancer, and armchair philosopher with a passion for uplifting people.   David started his first company at 26 with a high profile MIT professor and billionaire famed Silicon Valley Investor. After burning out helping over 5 million people access eye care over 130 countries with novel eye testing technology, David went and danced salsa full time in Medellin, Colombia, a move that changed his life.  He is now the founder of Somoloco, a dance and cultural immersion company based in Medellín, Colombia, where travelers experience the joy, connection, and energy of Latin dance and culture.  David's work has been highlighted by renowned investor Vinod Khosla, and his career reflects a commitment to blending innovation, human connection, and real-world impact. Whether launching cutting-edge tech, designing transformative travel experiences, or building community-centered solutions, David's mission is to spark joy, connection, and resilience in every project he touches.   You can find him dancing in Medellín, building new ventures in NYC, or exploring what's next at the intersection of culture, technology, and community. Connect with David somoloco.com  Discount code for 10% off: retreatleaders10   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List  Get your legal docs for retreats   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify

In this episode, I'm breaking down how social media advertising works. Unlike traditional marketing, social media platforms have cracked the formula for capturing attention and turning it into profit.I'll explain the two main types of advertising—interruptive and search-based—and how to use them effectively to reach your audience. You'll also learn why platforms like Facebook offer a cost-effective way to generate leads compared to Google, and how building a strong digital footprint can amplify your results over time.If you've ever wondered how to maximize your advertising dollars or why social media is so powerful, this episode is for you.Got questions about social media marketing? Let me know in the comments!-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

In this episode, I'm going over one of the most important aspects of marketing: understanding your audience. Not everyone is going to be interested in your product or service, so it's crucial to know exactly who you're talking to. This knowledge can make or break your marketing campaign.I'll cover how to determine who your target audience is, including using AI tools like ChatGPT to gather insights. Whether you're a seasoned marketer or just starting, understanding audience targeting is fundamental to your success.Have any marketing questions? Drop me a comment!-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Welcome to the first episode of the Manuel Suarez Marketing. I'm taking you back to basics with a whiteboard session that simplifies the complex world of marketing.I'll cover advertising, promotion, publicity, PR, and sales, using real-world examples to explain each element. You'll learn the true definition of marketing and how it's far more than just selling.Learn how to use different marketing facets to capture attention and create desire for your product or service. I'll also show you the importance of building a bridge to your potential customers with targeted strategies.-----About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Manuel Suarez's story is one of growth, perseverance, and the power of taking action. As a child, he was obsessed with video games. Winning was everything to him, and he hated losing. He loved the challenge of mastering new games and becoming the best player. But as he grew older, Manuel realized that life was much more than video games. He wanted to win at something bigger—he wanted to succeed in business and create a better life for his family.When Manuel decided to step into the world of business, he didn't have it easy. At one point, his dad believed in him enough to give him $10,000 to help him get started. But, his dad told him, that was the only time he'd get financial help. He wouldn't give him another penny if things didn't work out. That moment pushed Manuel to take massive action, but things didn't go smoothly at first. In fact, Manuel hit a major setback when he declared public bankruptcy. But instead of letting that stop him, he used it as fuel to prove that he could succeed.He didn't give up, and his hard work began to pay off. He helped build Natural Slim, a company that helps people live healthier lives through proper nutrition and lifestyle changes. With smart decisions and a commitment to helping others, Manuel grew the business and found success. He focused on digital marketing, especially social media ads, to connect with more customers and grow his brand. His approach was always about more than just selling a product; it was about truly helping people.Manuel Suarez learned an important lesson on his journey to success: winning isn't just about knowing the right information—it's about applying that knowledge. Early on, he realized that if you're not succeeding, it doesn't mean you don't know enough; it simply means you haven't applied what you've learned enough times. This understanding changed everything for him. He took the lessons he learned from books, mentors, and his own experiences, and put them into action every day. Whether it was growing his business Natural Slim through smart digital marketing or writing and promoting his book, Manuel knew that success comes from doing, not just knowing. His story shows that if you're not where you want to be, it's just a sign you need to apply more of what you already know.But Manuel's journey didn't stop with building a successful business. He also wrote a book called, "Marketing Magic" to share the lessons he learned, and like everything else he did, he took massive action to get it into the hands of people. Today, Manuel is living proof of what's possible when you don't let failures define you. He's not only winning in business, but he's now surrounded by some of the brightest minds. He's had the chance to work with the famous voice actor of Bart Simpson and even collaborated with jazz legend Chick Corea. From declaring bankruptcy to being at the top of his game ethically, Manuel's story shows that no matter where you start, if you keep taking action and never give up, you can achieve amazing things.Manuel's journey is a powerful reminder that success isn't about waiting for the perfect time—it's about taking action, focusing on what truly matters, and pushing through challenges. By surrounding himself with the right people, always moving forward, and staying true to his goals, Manuel built a successful business and created a life full of happiness and purpose for his family. His story teaches us that with hard work, belief in yourself, and the willingness to take action, we can do more and have more if we put words into action.

In this episode of the Pro Series Podcast, Eric sits down with marketing mastermind John Dwyer—the creative force behind The Institute of Wow. Known for his out-of-the-box thinking and game-changing customer attraction strategies, JD has helped businesses skyrocket their success through Direct Response Marketing.But that's not all—John is also the genius who pulled off one of the biggest marketing coups ever: convincing Jerry Seinfeld to promote a bank in Australia! He shares the fascinating behind-the-scenes story of how he landed the deal, what it was like working with Seinfeld for three years, and the powerful marketing lessons that came from it.If you want to transform your business with creative marketing strategies, this episode is a must-listen! Tune in now for expert insights, wild stories, and a masterclass in thinking WAY outside the box.4o

Darrell Stern, Unleashing Marketing Magic with Video and Storytelling Wizardry Stern.marketing About the Guest(s): Darrell Stern is a marketing expert who transitioned from a child voice actor to a marketing visionary, leveraging his unique background to revolutionize video marketing strategies. He started his career at the young age of a kid actor and was famously the voice of Scooter Computer on ABC's Schoolhouse Rock in 1983. Fast forward to his adult life, Darryl founded Stern.Marketing and Stern Marketing Agency. His innovative methods in digital marketing emphasize combining video content with strategic blogging to dominate search engines. Episode Summary: Join host Chris Voss in this riveting episode as he interviews Darrell Stern, a marketing guru with a unique approach to digital marketing. Once a child actor, Darrell shares insights from his journey from the world of ABC's Schoolhouse Rock to becoming a strategic force in video and content marketing. This episode is packed with actionable insights on how businesses can leverage video coupled with expertly crafted blogs to skyrocket their online presence. Darrell delves deep into how he helps entrepreneurs and businesses capture stories that resonate on a personal level, aligning with Google's search algorithms. Discover his revolutionary tactics of transcribing videos into articles that not only attract organic traffic but also build credibility and audience trust. Darrell explains this strategy through case studies like Saul, the mechanic who skyrocketed his business using video storytelling and smart SEO practices. Key Takeaways: Merging video and blog content is a powerful strategy for dominating Google's search results. Businesses should focus on creating relationships through authentic storytelling rather than traditional advertising methods. Sextons need to truly understand video marketing mechanics and storytelling to pull out potential viral stories. Darryl stresses the importance of continually appearing in social feeds to nurture leads and maintain brand presence. The value of expertise: Ensure your marketing reflects true proficiency and knowledge in your domain. Notable Quotes: "If you think sex is a pain in the ass, you're doing it wrong." "Video is everything. What is it? Video killed the radio star." "Every business person needs a little acting background. The show must go on." "The internet was invented so we could link all that together." "All of your stories are already inside of you. All I've got to do is pull them out of you."

Send us a textOn this episode of 2 Fat Guys Talking Flowers, we're joined by the one and only Megan Gerace, Social Media & Account Executive at GravityFree — and a true digital dynamo with a passion for marketing, adventure, and all things floral! From managing online reputations to creating content that pops, Megan is a details devotee, content creator, and social media rock star who knows how to keep florists ahead of the curve.Megan shares her top must-have tools from the GravityFree Marketing Toolbox, Google review tips and tricks. We also dive into the magic behind the Bloomanti Retreat, an unforgettable experience blending creativity, community, and inspiration.But that's not all — Megan opens up about her new role as Committee Chairperson of Next Gen, why it's so important to her, and her exciting vision for how this groundbreaking event will evolve over the next few years. Plus, she reveals how she stays on top of the ever-changing world of digital marketing, offering practical tips and insights every florist can use to shine online.Whether you're a flower pro looking to level up your marketing game or just love hearing from inspiring voices in the industry, this episode is packed with energy, ideas, and plenty of floral fun.Grab your favorite bloom-inspired beverage and tune in for a conversation you won't want to miss!

The secret to unforgettable guest experiences isn't found in a spreadsheet—it's found in Mardi Gras. From the power of anticipation to the art of sensory marketing, we're breaking down what casino marketers can learn from the world's biggest crowdsourced brand. If you're looking to turn your casino floor into a memory-making machine, you won't want to miss this one.

Send us a textJoin Joey Pinz as he chats with Erica D'Arcangelo, a marketer, author, and proud granddaughter of Italian immigrants. Erica shares her family's inspiring journey, starting with her grandfather's coal mining days and the launch of their pizzeria in 1960, a business that has since become a beloved community staple. Discover how Erica leveraged TikTok and grassroots marketing to elevate the restaurant's reach, gaining over 300,000 followers and millions of views.

Good marketing isn't all one thing or another. It's really about creating a hybrid approach, pulling together the best elements of different strategies to move your brand forward. In today's episode, I spoke with Alex Thoric, a seasoned digital marketer and entrepreneur, about how combining organic content and paid advertising can create a winning formula. Our conversation reaffirmed something I've believed for a long time: successful marketing isn't just about tools and tactics; it's about understanding people—how they think, what they trust, and how they engage. Here are the key points from our conversation: Trust Takes Time and Touchpoints Alex shared a fascinating framework: on average, it takes 7 hours of content, 11 interactions, and 4 different channels for a potential customer to trust your brand enough to make a purchase. This means marketers need to think long-term, building relationships over time rather than chasing quick wins. Short Content for Quick Wins, Long Content for Loyalty Short-form content, like Instagram Reels and TikToks, captures attention quickly and builds initial interest. Longer-form videos, though, are where deep engagement happens. Alex found that people who stick around for 5- or 10-minute videos are much more likely to convert into loyal customers. Boost Organic Content with Paid Ads Organic content is essential, but it's a guessing game in terms of reach. Adding ad spend to your best-performing posts ensures your message gets in front of the right audience, giving you more control and consistency. Plus, combining the two helps address today's trust issues by showing up repeatedly for potential customers in authentic and helpful ways. Hooks Are Everything The first 3–5 seconds of any video are critical. Whether it's a surprising visual, a bold question, or simply calling out your audience, grabbing attention early ensures your content has a fighting chance. Retarget Strategically Retargeting works best when it feels personal. For example, Alex suggested calling out the viewer directly with messages like, “Looks like you enjoyed our content—here's something else you might love.” This approach makes your ads feel like an extension of your content rather than just another pitch. Actionable Takeaways: Think beyond the immediate click or sale—build relationships with consistent, trustworthy content across multiple platforms. Experiment with both short and long-form videos to see what resonates with your audience. Use paid ads strategically to amplify your organic efforts and build trust faster. Always start your videos with a compelling hook—attention spans are shorter than ever. Make retargeting personal and helpful, not pushy. Hybrid marketing isn't just a strategy; it's a mindset. It's about meeting your audience where they are and guiding them step by step. If you're curious about Alex's work, check out his website https://www.buildingincomeondemand.com/ And if you are looking for other resources for your business check out https://morethanafewwords.com  

In This Episode: We sit down with Chris Balbi, a marketing expert who has helped grow Misha Aesthetics from a small med spa to a thriving multi-location practice. Chris shares his unconventional journey from theater to marketing, how he built a strong social media presence, and why email lists matter more than followers. He also breaks down how AI is revolutionizing the aesthetics industry, from lead generation to personalized marketing. Plus, Chris shares a genius AI-driven marketing hack that any practice can implement today. Guest: Chris Balbi is a seasoned marketing professional with over 17 years of experience, currently leading the marketing efforts at Misha Aesthetics. With a background in theater and a natural talent for creativity, Chris transitioned into marketing after working at a med spa front desk and discovering his passion for growing businesses through social media, email marketing, and innovative digital strategies. He is also the author of Marketing Magic: Spells to Make Your Spa Grow, a book designed to help small businesses navigate marketing in the digital age. Key Points & Highlights: The Power of Email Lists: While followers are great, Chris emphasizes that an engaged email list is far more valuable for converting leads into paying clients. AI & Aesthetic Marketing: AI is helping filter leads, personalize marketing campaigns, and even analyze potential patients' faces to recommend treatments. Misha Aesthetics' Growth Story: From a $500 investment to five locations, Chris shares how education and client experience have been key to success. Learn More About Weave: Curious about how Weave can transform your practice? Visit us at⁠ getweave.com⁠ to discover more about our services and how we can help you streamline your communications, enhance patient experience, and grow your business. Stay Connected: Don't miss out on any updates or insights. Follow us on social where we share groundbreaking ideas, cutting-edge practices, and insights into the future of healthcare. Connect with us to be part of the conversation that shapes tomorrow's healthcare landscape. Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠@getweave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pinterest:⁠ ⁠⁠⁠⁠⁠⁠⁠@getweave⁠⁠⁠⁠⁠⁠⁠⁠ YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠@weavecommunications⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠@getweave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Weave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Happy Practice Newsletter: Join our community of professionals and sign up for the Happy Practice Newsletter. Get access to exclusive tips, tricks, and industry insights designed to help you build a happier, more successful practice. Sign up here: ⁠https://tinyurl.com/mw45vjsp⁠

Get your ticket to the Love Your Marketing Summit In this episode of the Purpose Profits and Pixie Dust podcast, host Lindsay Dollinger welcomes Paul Gowder to discuss his journey as an accidental entrepreneur and his expertise in email marketing. Gouder shares how he built a strong online community and offers insights into engaging audiences through email sequences. He explains the benefits of simple text-based emails over fancy PDFs and how Facebook lead ads can efficiently grow an email list. Additionally, he details his new project aimed at building a personal brand from zero to a thousand subscribers, sharing his strategies for segmented email series and leveraging video content across multiple platforms. Tune in to learn actionable tips for enhancing your email marketing and community engagement. 00:00 Welcome to the Podcast 00:42 Meet Paul Gowder: Accidental Entrepreneur 01:14 The Power of Community and Email Marketing 03:16 Automating Email Sequences 06:43 Personal Stories in Emails 08:38 Effective Email Strategies 16:43 Building and Engaging Your Community 19:12 Using Facebook Lead Ads 23:46 Growing Your Personal Brand 26:03 Conclusion and How to Connect with Paul Learn more about the travel agent business or get quotes for a trip: https://www.lindsaydollinger.com/travel Join the Confident and Ambitious Mastermind: https://www.lindsaydollinger.com/mastermind Connect with Lindsay: https://www.lindsaydollinger.com Get your ticket to Purpose, Profits, and Pixie Dust Live here: https://lindsaydollinger.regfox.com/purpose-profits-and-pixie-dust-live Get 10% off your order at https://www.bellablingshop.com with code PODCAST Tag @purposeprofitsandpixiedust on IG when you listen and share the show! Connect with Paul: www.paulgowder.com/emailtools Please subscribe to the show and leave a quick review! Appreciate you!

Welcome back to the Hospitable Hosts Podcast! Today, we're diving deep into the world of short-term rentals with a true expert in creating unforgettable guest experiences. Joining us is Steph Weber, founder of The Weber Co, a company that helps hosts transform their properties into sought-after destinations through strategic branding, impactful design, and savvy marketing. Steph is also a hands-on host herself, leveraging powerful tools like Hospitable to streamline her operations and maximize bookings. Get ready for a jam-packed episode full of actionable insights and inspiring ideas to elevate your short-term rental game!Follow Steph on Instagram @thewebercoSleep easy, host confidently with Hospitable. Automate your guest messages, sync your calendar across booking channels, and protect yourself from bad direct booking guests.Sign up today at hospitable.com/podcast and get 25% off your bill for 3 months.

Grassroots Soccer: The Story of SF City FC and Community OwnershipIn this episode of 'Don't Know Much About Football,' hosts Ian and Karlo welcome Brendan Brown, a returning guest and board member of SF City FC, alongside Ian Blackley, the club's chief executive. They explore the unique community-owned model of SF City FC, the significance of their partnership with San Francisco's public transit (SFMuni), and the practical challenges of running a pre-professional soccer club. Brendan and Ian discuss their efforts to grow local soccer culture, the importance of volunteer support, and the club's structure within the USL League 2. They dive into the impact of COVID-19 on operations, the US soccer pyramid, and the journey of young players aspiring to go pro. The episode concludes with stories of fan engagement, the joy of building community, and aspirations for future seasons, aiming to make the sport more accessible and culturally significant in the Bay Area.00:00 Welcome and Guest Introductions02:32 SF City FC: Club Mission and Structure06:54 USL League 2: Competition and Player Development11:01 Volunteer-Driven Operations and Community Engagement15:02 Innovative Sponsorship with SFMTA - A Game Changer19:31 Behind the Scenes: Financial Struggles and Triumphs21:09 Marketing Magic, Volunteers, and Post-Pandemic: The Power of Community28:10 Challenges in Grassroots Soccer - Growing the Sport34:41 SF City FC Players and Performance - Upcoming Season40:31 Heartwarming Stories: Community Pride Hosted on Acast. See acast.com/privacy for more information.

Matthew Tsang is Co-founder of AndHumanity, an integrated, inclusive marketing and communications agency with a mission to serve people-first brands. Over his 15-year career in marketing communications, his work has been featured in numerous prestigious platforms such as Marketing Magazine and the Global American Marketing Association. Matthew is also the Principal and Growth Director at My Loud Speaker, an international award-winning full-service marketing agency based in Vancouver. He champions systemic change in the advertising world and believes in marketing's responsibility to humanity. In this episode… The transformation of an agency into a force for inclusive marketing is a story of resilience, adaptability, and passion for long-term change. So, how does a marketing agency evolve to focus on inclusivity and justice while navigating challenges in the industry? Matthew Tsang, a marketing guru, shares how he's championed inclusivity in the marketing world. He explains the philosophy behind using "JEDI” — justice, equity, diversity, inclusion — to reshape marketing strategies that represent diverse communities. Matthew recounts his sister's story, demonstrating the deep psychological impact of underrepresentation and how it inspired their mission to build a more inclusive media landscape. By engaging with underrepresented communities and prioritizing their voices, his agency has fostered authentic connections and delivered impactful insights that other brands had previously overlooked. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Matthew Tsang, Co-founder of AndHumanity, to discuss inclusive marketing and community engagement. Matthew discusses the JEDI principles in marketing, the genesis of AndHumanity and its evolution from My Loud Speaker, and the recent backlash in the DEI space.

Send us a textIn this episode of Visit Vegas Places, host Coyal discusses the vital role of marketing in Las Vegas with Christina Thompson, owner of Savage Journey. They explore how businesses and entertainers can leverage the unique culture of Las Vegas in their marketing strategies, the importance of social media engagement, and effective content marketing techniques. Christina shares insights on her services that help local businesses thrive and emphasizes the significance of community and relationships in the marketing landscape.takeawaysMarketing is essential for business success in Las Vegas.Las Vegas culture offers unique opportunities for marketing campaigns.Authenticity and creativity are key in social media engagement.Visual storytelling can enhance connection with the audience.Content should reflect the vibrant lifestyle of Las Vegas.Engagement on social media is crucial for building community.Behind-the-scenes content resonates well with audiences.Collaborating with local influencers can broaden reach.Businesses should focus on creating memorable experiences.Giving back to the community is an important aspect of business.Savage Journey Entertainment & Business Advertising and Promotions | advertisingChristina Thompson (@savagejourney_ent) • Instagram photos and videosChapters00:00The Importance of Marketing in Las Vegas01:52Introducing Christina Thompson and Savage Journey04:05Leveraging Las Vegas Culture in Marketing08:21Harnessing Social Media for Engagement13:34Content Marketing Strategies for Success20:00Savage Journey's Services for Business Owners29:00Fun and Games: Vegas Trivia and Closing ThoughtsSubscribe to Visit Vegas Places with Coyal Never miss an episode again!Plus get behind the scenes coverage with business owners and chefs.Have you thought about hosting your own podcast show? If so, I have provided links below to get you started in the right direction. Riverside FM - provides quality recording and virtual capabilities for long distance guest.Access RiversideFM hereBuzzsprout - is hands down the easiest and best way to launch, promote, and track your podcast. Access Buzzsprout HereShow music composed by: Dae One Visit Vegas Places with Coyal. Real Vegas, Real Topics, Real Business with Real Owners. Covering topics on economics, entrepreneurship, health, well-being and FOOD! Thank You for tuning in and make sure to VISIT VEGAS PLACES!Follow our social media platforms:https://www.instagram.com/visitvegasplaces/https://www.youtube.com/c/CoyalHarrisonIIISupport the show

Unleashing Marketing Magic: Ivan Vislavskiy on Boosting Business Growth Comradeweb.com About the Guest(s): Ivan Vislavskiy is the CEO and Co-founder of Comrade Digital Marketing Agency, a prominent firm with locations in Chicago, Miami, and Austin. Known for his strategic vision and leadership, Ivan has spearheaded the agency's growth, helping them stay ahead and exceed client expectations. With over 15 years in digital marketing, Ivan is dedicated to catalyzing significant client growth through innovation and performance-based marketing strategies, particularly aiding small to medium-sized businesses. Episode Summary: Join Chris Voss in this engaging episode as he interviews Ivan Vislavskiy, the dynamic CEO and Co-founder of Comrade Digital Marketing Agency. With over 15 years of industry experience, Ivan shares invaluable insights into the evolution of digital marketing, emphasizing the importance of performance-based results and helping small businesses achieve tangible growth. The conversation delves into the challenges of establishing a startup in the 2008 financial crisis and how Ivan turned those trials into victories by focusing on client success and retaining a results-oriented approach in his agency. The episode captures key themes such as navigating the highly competitive digital marketing landscape and the necessity of staying ahead of technological advancements like AI. Ivan discusses Comrade Digital Marketing's dedication to serving law firms, healthcare providers, and home services, offering bespoke solutions tailored to each client's unique needs. Listeners gain an inside look into the agency's functioning, including their comprehensive marketing audits, the importance of understanding client behavior across platforms, and Ivan's primary motivation—impacting the economic ecosystem positively. Key Takeaways: Comrade Digital Marketing Agency specializes in serving small to medium-sized businesses, with a focus on law firms, healthcare, and home services. Ivan emphasizes the importance of a result-oriented approach in marketing, prioritizing measurable outcomes like marketing qualified leads over mere traffic metrics. Understanding client behavior across multiple platforms is critical, allowing companies to tailor marketing strategies effectively and optimize budgets. Ivan shares the value of leveraging data to ensure marketing strategies are backed by concrete research to maximize ROI. The episode underscores the vitality of surrounding oneself with mentors and staying informed through continuous learning as a leader in digital marketing. Notable Quotes: "We focus on results. Our clients care about one thing: how many leads do you actually generate for me." "Digital marketing is ever-evolving. You never get bored; you always grow and challenge yourself." "For small businesses, investing in effective marketing can significantly impact not only their bottom line but also their communities." "In 2024, marketing is all backed by data. Subjective opinions are very dangerous." "Seeing the impact of marketing on businesses and communities is incredibly exciting."

In this episode, we dive deep into the revolutionary world of AI-driven marketing, where tools like Jasper and ChatGPT are reshaping how businesses create strategies, onboard clients, and streamline operations. Our guest Nicole Donnelly has been at the forefront of this transformation, helping businesses harness AI to not only save time but also create more […] The post S14 EPISODE 18: AI-Powered Marketing Magic with Nicole Donnelly first appeared on Basic Bananas.

This week on “The Lawman's Lounge” meet Dina Davis, a fearless entrepreneur and founder of TWONINE MARKETING and Predictably Unpredictable.

Join us! www.julieciardi.com/messagingmagic  

In this episode of 10 Minutes of Talk, your host Nina Capone dives headfirst into the world of marketing with a fast, fun, and witty breakdown of everything you need to know to elevate your business. From Digital Marketing to Guerrilla Marketing, and everything in between, Nina explains the different strategies and how they can work for you. But that's not all—Nina's also sharing some of her go-to tools that help make her business run smoothly:Jobber: Perfect for small business service providers, helping you stay organized and efficient. Check it out hereManyChat: Your secret weapon for creating social media engagement with ease. Check it out hereAdCreative: Let AI handle your ad creation with this powerful tool. Check it out hereLooka: Need creative design help? Looka's got you covered. Check it out hereAnd that's just the beginning! Be sure to subscribe because Nina will be dropping even more game-changing tools exclusively to her subscribers soon. Don't miss out!Become a supporter of this podcast: https://www.spreaker.com/podcast/10-minutes-of-talk--5933432/support.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Oz Austwick.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 25th September 2024. The winner will be contacted via Twitter. Show references: https://www.monkey-forest.com/https://www.linkedin.com/in/joshua-torlop-261a10119/ Josh is a passionate marketer and PR professional currently working at Trentham Monkey Forest in Staffordshire. As the sole member of the Marketing & PR team, he manages, oversees, and delivers all communication strategies for one of the UK's most fascinating woodlands. This unique role requires him to wear many hats, as he strives to create best-in-class campaigns across multiple fronts.Trentham Monkey Forest is unlike any other place in the UK. It's a 60-acre woodland where 140 Barbary macaques live freely, mirroring their natural habitat. This distinct feature is the heart of the attraction, and Josh is driven to share this "sparkle" with as many people as possible, all while working within a modest budget. A visit to the forest, which Josh first experienced with his aunt in 2007 as a child, left a lasting impression on him. Now, he aims to ensure that visitors create similarly special and lasting memories at this remarkable destination, all for an affordable entry fee—an essential element of his marketing strategy.In 2024, Monkey Forest reached a record-breaking year for footfall, and as the year draws to a close, Josh has been collaborating with Oz on creating 'out of the box' campaigns that break the 'fourth wall' between the brand and the consumer. Reflecting on a PR stunt he strategized and executed in 2022, which went globally viral and reached hundreds of millions worldwide, Josh considers it a personal career highlight. His enthusiasm for being a one-man marketing team at such a unique destination continues to fuel his innovative and ambitious approach. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. I'm your host, Paul Marden. So welcome to Season 6. Oz Austwick: Yeah, welcome back. Paul Marden: How are we back already? Because it feels like only yesterday were recording the tail end of season five. So where's my summer break? It just seems to have gone. Oz Austwick: It does seem a little bit like we've not really had much time off. We must have. Must have had a bit of a break. Paul Marden: Yes, absolutely. Because I've got a list. As long as you are, of all the places that I've been over the summer holidays, where have you been? Oz Austwick: Like you? Lots of places. Lots of castles, a few stately homes and one or two more unusual places. But I think if I had to pick one, I went to Highclere. Oz Austwick: Okay. I love it. I'm a massive Downton Abbey fan. I tried so hard not to like Downton Abbey and just utterly failed and got sucked into this wonderful world of 1920s stately home. The lives going on upstairs and down. And you know what? It's just such a good series and to go and experience the place and see all these wonderful familiar areas with my 15 year old daughter, who is even more of a fan than me, was just amazing. Paul Marden: Brilliant. Oz Austwick: We might just have been blaring theme music out of the car on the way down the drive. How about you? Paul Marden: So where have I been? We went to We The Curious back in Bristol, which has just reopened after two years of being closed. And that was just amazing. I took my daughter there with two of her friends and we had a whale of time wandering around there. We've been to the Roman Baths down in Bath. That was quite fun. That was a very hot day, but we had a lovely time just wandering around in the baths. We really enjoyed that. The one standout thing that I did that does not come around very often, where it comes around once every four years. We went to the Olympics, so went and experienced handball of all games. Never watched a handball game in my life, but it was amazing. It was just so much fun. Oz Austwick: I don't think I know anything about handball. Paul Marden: Well, I was expecting something a bit like basketball or netball. No, not at all. No. This was full on contact sport. It's like rugby, but inside and throwing people around. It was awesome. It was so fast paced. We saw it was France v Germany, so it was absolutely stacked in the stadium. But they captured the spirit of London 2012. It felt just like the part, the atmosphere that we felt when went to the main stadium, the athletic stadium during 2012 but with a french twist. Oz Austwick: Not your first Olympics, then? Paul Marden: No, not my first. But I didn't see Usain Bolt this time. I did see him 2012. He was only about a spec on the other side of the stadium at the time, but no, we had a great time and there was just so much about the way that they organised it. It's a feat of human engineering, isn't it, to put that on for two weeks stint. But they organised it so well and yeah, it was thoroughly enjoyable. Oz Austwick: So, speaking of events, we're going to one pretty soon, aren't we? I mean, it's not quite on the scale of the Olympics, but it's going to be glorious all the same. Paul Marden: Yes. So this will be my third National Theme Park Awards. I promise this year not to scream quite so loudly if I actually go one of the roller coasters whilst we're there. Oz Austwick: Well, I'm going with you, so I will record it. Paul Marden: I promise you. I screamed like a marine last year. Oz Austwick: Yeah. So we'll be there. We're there officially as Rubber Cheese, aren't we? So, yes, if you're there, come over and say hi, we've got a stall, I think a stand and we might have some freebies. We'll definitely have some chocolates because it's a good excuse to have some chocolates. So come and find us and have some chocolates with us. Paul Marden: Yeah, absolutely. But, you know, it's an in real life experience, so come over and talk to us, give us your ideas. What can we do this season and what would you like us to talk about? Can we come to see ewing at your theme park? Oz Austwick: Yeah, because we're doing a bit of that this season, aren't we? We've got a few lined up. Paul Marden: We do. We do. It was something that you said last at the end of Season 5 that you wanted to do differently, that we work in this attraction sector which is all about going and doing experiences and we spend the whole of the podcast sat in a square room with nothing much going on and without actually meeting people in real life. And wouldn't it be wonderful if we could actually record in real life with people? Oz Austwick: It's crazy not to. We're talking to people at these amazing places and I just get to sit in my own dodgy little converted office. But not this time. No. So you met a chap a little while ago at a conference, didn't you? Paul Marden: Yeah, I met Josh from Trentham Monkey Forest, and he was presenting. I think if I'm right in saying this, it was the first time h. e's done a presentation at conference before, but I was blown away by him and his presentation, and he's a one man marketing machine for Trentham from his own slide. He tells this story about being the CMO and the social media executive and the website editor and all of these different hats that. That you have to wear when you're running marquee in a small business. That's Josh, and I just loved it. And I was really impressed with the way he was talking about the outcomes of what he had achieved as a result of the work that he was doing. It wasn't just about the activities that he was doing. Paul Marden: It was what difference that made to the organization as a result of him doing it, which I found really impressive. So I really wanted him on the podcast, and I jumped on a call with him and. And his first idea was, why don't you come and record it in the Monkey Forest? So here we are at the start of Season 6, and you've had a chance to go up there, haven't you? Oz Austwick: Yeah. I mean, it is a little ironic that my favorite podcast. Sorry, my second favourite podcast, because obviously this is my favourite. My second favourite podcast is the Infinite Monkey Cage. So to get to go and record in what is essentially a cage with monkeys in itheme seemed like way too good an opportunity to pass up on. It was an amazing day. I try not to say too much about it because we've got the whole interview to come. Paul Marden: Absolutely. But I'm assuming that everything went slickly and it was a well oiled machine and it's got the same production values as we would normally expect. Oz Austwick: No, not at all. I mean, I realised that there was potentially an issue when we. I got there and I found the place really easily. It was great. It was nicely signposted. I found the right place. The people in the car parks were hugely helpful. They sent me there. I parked up, a lovely lady took me to Josh. We got all the gear. We walked quite a long way into a forest full of monkeys, and then I realised I didn't have a camera with me. And of course, it's not an easy thing to go because we couldn't just leave all the gear with the monkeys and both walk back. But because I wasn't wearing official Trentham Monkey Forest clothing, they didn't want people to see me walking around in the woods off the path. So it became quite. Oz Austwick: So we figured it out, got the camera, got back, started setting everything up, and of course, because we're not sitting at desks I've got a lovely microphone that I wanted to put out in front of us, but you can't string a cable across a large open area where there are monkeys. Paul Marden: Health and safety issues with monkeys. Oz Austwick: Yeah, well, absolutely. The fact is, I mean, we could have done it, but the monkeys would have probably just taken the microphone away. So there is, if I'm being honest, a little bit of wind noise because the microphone's slightly further from us than I hoped it would be. I've got Josh miked up, so it's only me that you struggle to hear. But that being said, I mean, what an amazing experience if you haven't been to Trentham Monkey Forest, go. We've talked about this a little before, but there's this kind of period, 100, 120 years ago when all of the great historic homes, these are amazing estates, suddenly started having to find other ways of making money. And you can look around and some of them have survived and some of them haven't. Some of them have just gone completely. Oz Austwick: Some were turned into flats and one was turned into a monkey forest, which just feels a little bit random. But, yeah, I mean, Josh is a really smart guy, very switched on, very articulate and very knowledgeable, and he's got his own monkey army. So. Paul Marden: I've got nothing to say to that other than we desperately got to listen to the rest of this interview. It's going to be so interesting. Oz Austwick: Yeah, well, absolutely. But before we do, if you're listening and you have a thing going on and you'd like us to come and be part of it and record there, please do get in touch and let us know if you're doing something interesting in the visitor attraction sector. We'd love to talk to you. Or if there's just a pressing issue that you think isn't getting the exposure that it should be, then, yeah, let us know, because this isn't really about us, it's about the sector. And if we can help, then that would be amazing. Paul Marden: Yeah. So we've got lined up for this season. We're going to do some in real life at conferences. So we're going to go to ASDC conference and do some in real life interviews there. We've been invited to some attractions already. So, you know, if you've got a conference and you'd love us to come along and do something in real life for the podcast, let us know if you'd like us to come to your attraction because you're running an event for Halloween or Christmas or whatever it is then let us know. We will chuckle the gear in the back of a car. We promise we will better prepared if we meet monkeys again. Can't promise that we'll better prepared for other animals or small children or whatever, but, you know, we'll do our best. Oz Austwick: Yeah, I mean, I'd be hesitant and promising I'd be more prepared, to be honest with you, but, you know, we'll do our best and we'll come up. Oz Austwick: With something on at the end of it, I'm sure. Paul Marden: Yeah, exactly. So, without any further ado, shall we get on to listening to the interview that you did with. With Josh athlete at Trenton Monkey forest? Oz Austwick: So welcome, Josh. Thanks very much for joining us. Regular listeners will probably be aware of a bit of wind noise on this one because for the first time, we're recording on location in a monkey forest. Josh Torlop: Yeah, it's the first time for me to be honest, because I'm just looking across our forest here and we've got three or four monkeys surrounding us. Oz Austwick: Yeah, I must admit it's a little bit odd, if I'm being honest. I'm used to sitting in an office, at a desk, and today I'm leaning on a tree surrounded by monkeys. Josh Torlop: It's giving me a little bit of power here. I'm not the host and I'm making you feel uncomfortable with these monkeys around us, but no, yeah, we're perfectly fine. The monkeys have their natural weariness intact of humans, so they won't bother us too much. They will simply live their monkey life around us. Oz Austwick: If you're listening to this on Spotify or through iTunes or anything like that, then please check out the YouTube video and you'll be able to see some of the monkeys that are currently watching us. So, as always, we tend to start with a couple of icebreaker questions. And now we're in Season 6, that's not going to change anytime soon. So I've got a couple of kind off the wall questions for you. Josh Torlop: Oh, here we go. Oz Austwick: What's the biggest animal that you think you could carry up a flight of stairs? Josh Torlop: Oh, that's a good question. So, when I was younger, I had a Labrador called Tommy who had a bit of a gut. Oz Austwick: Okay. Josh Torlop: So I'd say I'd carry Tommy, and that might be a very boring answer, but he could eat anything. We had two labradors, one called Blake and one called Tommy. And Tommy used to finish his food and eat Blake's food, so I would say Tommy. Oz Austwick: Okay, cool. Yeah, I reckon. I think you could carry a labrador. The next one is what film should be remade by the Muppets. Josh Torlop: Oh, that's an interesting one, isn't it? Oz Austwick: Yeah. Josh Torlop: The Wolf of Wall Street. I'd love to see Kim the frog take on Wall street. How good would that be? Oz Austwick: That would be amazing. Josh Torlop: Yeah, that would be perfect. Because Margot Robbie's blonde. Miss Piggy was blonde. Not to say that Margot Robbie looks at all like Miss Piggy, but that's. Yeah, that'd work. Oz Austwick: I doubt she's a listener, if I can. So one of the things I really want to talk to you about, other than that this venue, which is quite unique, at least in the UK, is the challenges of being a one man marketing team. Oz Austwick: Let's start off. Just tell me a little bit about the monkey forest and how it became a thing. Josh Torlop: Yeah, certainly. So, Trentham Monkey Forest is one of four parks protecting Barbary macaques. That is a highly endangered species of primate. So there's less than 8000 in the wild. So we have two parks in France, one in Germany and one here in Staffordshire. Stokend Trentham Monkey Forest. And it started all the way back in 1969 in Kinzheim in the Alsace region. Listeners might remember Beauty and the Beast. That's where the town was famously sort of depicted. Oh, yeah, there we go. Yeah. Back to the Muppets. Well, yeah. But in terms of our journey, if you will, it was two french chaps, one called Jack Trinau and one called Gilbert de turquine, that basically sought this mission to protect this incredible species, monkey called Barbary macaques. Josh Torlop: So they wanted to create this fantastic concept where around 100 monkeys, 100 to 150, could simply be themselves in a forest completely, no interference from humans, in a way where it would be able to preserve the natural behaviours in order to facilitate possible reintroduction. Oz Austwick: Okay. Josh Torlop: So it was an incredible forward thinking concept. And you fast forward 40 years, they had to basically have to open two parks, another one in France in Rocamadour, and then another one in Germany in the sort of Lake Constance area, basically, because they sort of made the mistakes before us, basically. So they realised that once you have a lot of monkeys in a forest living how they would. They'd mate and they'd make. You'd end up with more monkeys. So they had to open more parks came this incredible conservation project for this one species, which makes us incredibly different, because their passion was engaging people with this primate in particular, by letting visitors to the area marvel at the incredible behaviours right in front of them from 2 meters away. Josh Torlop: But also, the monkeys having this, you know, this separation between human and primate, so their natural behaviours weren't deteriorated. So it was an incredible concept that here we are, 2005, we'll say we opened in Trentham, Stoke, and here we are, 2024, 19 years later, thriving, surviving, and I'm doing the marketing for it, which is incredible. Oz Austwick: Absolutely. So how do you end up as the marketing and pr manager of a monkey forest? Josh Torlop: So what you do is the year was, what, 2021? And I was looking for a role in marketing and I was scrolling through LinkedIn and Indeed, as you do when you're searching for a job. And I saw an advertisement for a marketing and PR officer at Trentham Monkey Forest. And it brought me back to when I was seven years old, my auntie and my mum coming to visit Monkey Forest for the first time and being absolutely amazed at the fact that there was a primate right in front of me, acting as if I wasn't there and it was just being a monkey, I thought it was magnificent. And that visit always stuck with me. And for me, as a visitor attraction, I always talk about, now I'm marketing at a visitor attraction. Is the sparkle what excites your visitors to come to you? Josh Torlop: And that is it. That moment of thinking, wow, that's incredible, there's a monkey right there acting exactly how it would in the wild. That's always stuck with me. And that inspired me to apply for that role because I wanted to share that sort of memory maker with thousands of people to visit the park and have that same experience. And thankfully, we're doing that quite well. We're hitting all the right noises on TikTok. Oz Austwick: Absolutely, yeah, you're doing a great job. Does it ever get normal? Because I have to say, it's really weird to be stood here in a perfectly normal british bit of woodland. And, yeah, there are monkeys. Josh Torlop: Well, if you look to your left, you'll see a statue of a man in the distance. So that man is the Duke of Sutherland. He once owned this land, a bit like lion king, you know, everywhere the light touches, I own. Basically, in the victorian times, he owned the Trentham estate. So everywhere we're looking now, that was Duke Sutherland's land. And people of that time actually enjoyed this forest for leisure. So not much has really changed because people still enjoy it. It's just there's monkeys here, which I love to imagine if we just brought him back for just a day and I would be like, what do you think of this use for your land, mister Duke, Sir Duke? Oz Austwick: I think it's fascinating. And one of the things that we see a lot, because we talk to and work with a lot of old historic estates and the kind of, I guess maybe 100 years ago or so, there was a real issue where they had to suddenly start doing something to survive. They couldn't just have the land and keep it, they had to actually make some use of it or lose it. And it's really interesting how some places in their safari parks or golf courses or hotels and spas, and there we have a load of monkeys. Josh Torlop: Yeah, I mean, 60 acres, about the equivalent of 40 football pitches. For any football fans listening, that's a lot of space. And the visitors see a very small proportion of that, which is nice in a way. I'd love for visitors to see all our forest, but for the monkeys, they have such a huge, vast amount of forest space to live exactly how they would in the wild, to a point. That's incredible. So we invited last year, for example, a David Attenborough producer called Rosie Thomas to do a members evening. We obviously have members, and she had literally just been filming in the Algeria, Morocco, a region where these monkeys are native to. Josh Torlop: And she was absolutely bowled over by the fact that it was bringing her back to filming with David Attenborough, which was crazy to think, but so rewarding, in a sense, for us, as an organisation, to think we're doing the right things. And, yeah, that was probably a moment where I thought, wow. Well, I always think, wow. But that, for me, sums up Monkey Forest. To see that a David Attenborough producer could be amazed, and the environment. Oz Austwick: So, yeah, so how do you market it? Josh Torlop: How do I market it? Oz Austwick: It's not like there's a playbook that already. Josh Torlop: That's probably the beauty of it. But is there a playbook for marketing? I mean, TikTok, I feel like if you ever see the Royal Society Protection of Birds, RSPB, they're amazing. They are so hilarious with TikTok. But for us, I think we stick to our unique. Oh, gosh, USP Unique Selling Point of, you walk amongst the monkeys. We have a little bit of fun with it, but also, we know our audience quite well, in a sense, that we know which channels suit certain content types. Pr. We do a lot of story pushing, storytelling features, like a huge part of our marketing activity. We tend to go viral quite often with user generated content. Josh Torlop: So we try and, you know, push that to make sure that visitors want to take a TikTok here, get excited about that, because it could go viral, it could blow up. Anyone can make content nowadays, so we tap into that. But, yeah, I think the key in everything is knowing your audience, knowing what we are and what we do best, which is the walking amongst the monkeys and the conservation behind it. And also being organic. I think I'm being authentic. I think some brands tend to forget that their audiences are human and they don't want to be sold to. They want to see organic content, digest it, consume it, otherwise they're going to swipe up or they're going to swipe across. Josh Torlop: So for us, it's all about having that tongue in cheek element, hitting all noises, having those serious conservation messaging, whether it's a blog or whatever, but marrying that up with some funny content. I mean, do you remember the Aurora, the Northern Lights? One silly thing I did on social media was I superimposed a monkey, transparent monkey in the sky here, and we said, "Oh, the Aurora looked a bit different and still contract", and that got a bit of traction. But, yeah, things like that, you know, showing a bit of personality. I mean, Ryanair do it, a lot of brands are starting to do it now. Curries. I find them hilarious when they chuck a chicken into a air fryer, like from a viral meme video. I don't know if you've seen, Oz, but that's hilarious. Yeah, that's brilliant. Oz Austwick: I mean, there are some companies that are really smashing social media. I'm a huge fan of Gregg's social media. And there's one of the big London department stores that does a world famous Christmas display in their windows every year. And there's a Gregg's opposite the road, opposite them, on the other side of the road. And they literally, they reversed their sign so that every time somebody took a picture of the Christmas display, it said Gregg's. Josh Torlop: Oh, brilliant. Oz Austwick: What a fantastic thing. Josh Torlop: You're making me hungry for a cheese and onion pasta. I love it. Gregg's. There is a drive through one in Stoke by Trent Bale. Oz Austwick: I might check that out. Josh Torlop: For me, I think TikTok in particular, I think every marketer's worked out that each post you do on TikTok you're following is the lowest percentage of who will see that. So it's always a new audience for every post that you do on TikTok. So for us coming in three years ago, we didn't have a TikTok, which I found incredible. We should have TikTok was my answer in my job interview, and that's probably what landed me the job because, you know, three years on we've got 12.7 thousand followers, which is quite a good growth. Josh Torlop: I'm always my biggest critic, so I'd want more, but I think every marketer or PR would say that. But in terms of the TikTok content that we put out is just making sure that we're doing it on a consistent basis, because we know that organic nature of the organic post, reaching a new audience each time, that's probably not going to be there forever. So it's sort of using that now to our advantage because, say, if we do ten posts a week and yeah, all those ten posts didn't get a million views, but if each one of those got a thousand views, that's 10,000 people that wouldn't have seen our content. And also that our unique element will be embedded in that content, or it'll be me in a monkey costume dancing to It's Raining Men. That wasn't me, by the way. Josh Torlop: I've just, I'm just like, that slipper wasn't me. Lots of fun. Oz Austwick: I'll see if I can get a link for that and pop it in the show notes. I mean, I think it's really interesting that social media kind of gives us this really odd view when it comes to numbers. And you say you've got what, say, twelve and a half thousand followers. Josh Torlop: Yeah, I think it's 12.7 now. 12.7 thousand. Oz Austwick: And those people who are really into social media will look at that and think, oh, that's not very many. Josh Torlop: No. Oz Austwick: But put them all in a room. Josh Torlop: Well, that's quite an awful lot for a small organisation. But also zero pounds spent. Oz Austwick: Absolutely. Oz Austwick: If you got twelve and a half thousand people through the gates, that wouldn't come through the gates otherwise, then that's a massive step. Josh Torlop: Yeah. Well, absolutely. I think for us, we have a quite high awareness campaign yearly campaign. We just want to drive awareness to us. Because I live and die by you put this in front of eyes. Feet are going to certainly follow because of how incredible it is. So that's what molds our strategy. But that's obviously one small element is social media. I mean, we did a PR stunt in 2022 that went globally viral. It reached 900 million people. So we're talking about 12.7 thousand not being the biggest, but that's huge. Yeah. James Corden was talking about little old Trent and monkey forest a few years ago. Because you'll love this, we hired a Marvin Gaye impersonator to serenade our monkeys, saying, "Let's get it on." Oz Austwick: I saw. Josh Torlop: Yeah. Oz Austwick: And that was a Valentine's Day thing. Josh Torlop: It was a Valentine's Day PR stunt, yeah. And it went absolutely viral. I dine out on it every week now at dinner, because I don't think I'm ever going to live that down. Oz Austwick: So, I mean, did it work? Do you have baby monkeys now? Josh Torlop: We had twelve that year, I believe. I think twelve. So. Oz Austwick: So, from a conservation point of view, getting Marvin Gaye involved was a good move. Josh Torlop: Well, that's it, yeah. We aim between six and seven babies, so if we have twelve that year, then it's work. Oz Austwick: I'm impressed. Josh Torlop: Yeah. Oz Austwick: So what are some of the challenges? Because obviously it's just you that does all of this and I've worked in house as a marketer and you've got to do everything, which inevitably means that you've just got to decide which bits you're going to do and which bits you're not. Oz Austwick: How's that work in the visitor attraction industry? Josh Torlop: For me, I hate the saying jack of all trades. I prefer swiss army knife because each part of a swift army knife is very useful and that's each part of the communication strategy f For me, every bit of it is vital for the success of your marketing and pr strategy. And one of the challenges is, obviously, managing time. Not to be boring, but it is. For example, this morning I've had a BBC radio stoke interview come straight speak to you. But, yeah, it's a case of making sure that you don't bite off more than you can chew, not having a skatcon approach, having quite a strategic straight line, knowing what you wanted to achieve. or me. Every bit of it is vital for the success of your marketing and pr strategy. So, yeah, that feeds into our strategy, really. Josh Torlop: It's not biting off more than we can chew, but also being as impactful as we can with the resource given. So I take all the photography that many people probably don't know, and Monkey Forest, we don't outsource photography, I take it. So I feel like, yes, it can be taxing having just one person to do all these roles, but then ensures consistency, because if it's wrong, it's the wrong consistency. But I like to think I'm doing quite well here. So in terms of what we're doing and what we're putting out, it's all consistent, we're brand cohesive because we haven't got a lot of chefs in the room giving off opinions, which can be good, can be useful, but still, I think that's why we get stuff done quite quickly. Josh Torlop: Say, if I want bit of content, I take my camera in and get the content, whatever it needs to be. But I do say, "Oh, yeah, it's a marketing team of one", but I have a great support network around me. For example, the director, Mark, best boss you'll ever work for. He is such a good guy and he trusts me to execute the pr and marketing strategy well. And then we've got Lisa, the part manager, who helps me a lot as well with radio interviews. They're all superb in front of the camera. Not a lot of people would say that, but media training wise, everyone is fantastic here in front of media, which is great. So everyone was willing to muck in. Josh Torlop: The Marvin Gaye PR event, for example, that was a roaring success because the guides were on board, they knew what, even though it sounded ridiculous. And all of our guides have science based, of course, being Barbary macaque experts. And they thought, what the earth is Josh playing at here? They saw the impact of raising the profile of the endangered species and they were really with me on that. But that was because we did a team brief. We explained the strategy behind it, what we wanted to achieve. The reason I actually said, the reason why I like to do this high awareness campaign is because I go into the pub with my mates to celebrate getting this job and I'm from a little town called Norfolk in Cheshire, which is probably on the sort of cross county border of Staffordshire. Josh Torlop: And I said, "Oh, I've got a job at transome monkey forest." And they went, "Oh, part of my transom gardens." " No", that's not the case. So we didn't have that profile in place. That was only the people that knew about us, by the way. So half the table didn't even know what Transponkey forest was, which I found baffling 20 minutes up the road. Oz Austwick: Absolutely. So, yeah, so, I mean, you get quite a lot of user generated content, your social media, obviously full of monkeys, but most people's isn't. So when they come, it's quite special being to put that out. But you mentioned earlier when were chatting about the fact that your most recent success has been TripAdvisor. Josh Torlop: Yeah, it's quite the timing, to be fair. So we've gone viral again this week because someone did a review on Tripadvisor and this sums up our marketing strategy to a team because obviously we try and be as lighthearted as possible and resonate with our audiences. So someone did a review about Monkey Forest and they were upset that we had monkeys. So, yeah, primarily it was monkeys. So we responded. I respond to every review because I find the feedback so useful, because we have the luxury that a lot of businesses who are listening or people are from organisations going to be jealous of this. We're closed over winter, so November to February. We have a strategic analysis of the business for me as well, marketing activity. I do all my strategy over winter, implement it spring and summer. Josh Torlop: So anyway, we love our feedback, we love receiving the feedback. And this week, it's the first time in nearly four years where I've been stumped for words. I didn't know what to say to this person because we have got monkeys. So our response went viral. We said something along the lines of, "Yes, we're a monkey forest. So primarily there are monkeys. Sorry, don't know how to answer this." Oz Austwick: It just leaves me wondering how they found you. Josh Torlop: Yeah, because if you. Oz Austwick: Our SEO must be formed pictures of monkey and the website site is covered in pictures of monkeys and it's called monkey forest. Josh Torlop: Can't please everyone. Right. I'm not sure, to be fair, I'd love for him to reach out because, yeah, it has gone viral. I feel bad for the chap who's done the review because he must be a bit upset with all the attention he's got from a review because he's a paying visitor at the end of the day and he probably had a great time, but. Oz Austwick: You'd hope so, but not if you don't like monkeys, I guess. Josh Torlop: Yeah. So. But, yeah, it was in the mail, the Daily Mail, the Daily Mirror, all the national news pretty much this week. So it kept me on my toes and busy. And that's when it's hard as a team of one, is to manage things that go viral. Oz Austwick: I guess at that point you're getting a lot of people trying to contact you and get comments from you for their articles. So what they're putting out is a little bit different. Josh Torlop: Well, no, to be fair, everything's been consistent so far, but it is a lot of marketing, and PR is controlling narratives and making sure that the content or whatever's being put out is in line with what you're trying to achieve. And obviously PR has that challenge and I like to think that PR is sort of my bag. So I love to do PR. It's something that I've always been interested in. I did a journalism degree at university, so I love the PR element of the job and storytelling. So from that, I'm sure fellow PRs that are listening will understand. When something goes viral, it's a little dreaded demon in the back of your mind where you're like, "Oh, God, it's gone viral." Oz Austwick: It's probably good. Josh Torlop: Probably good. But I've got a lot of answers to come up with. But, yeah, it's great for the business and we're a lovely bunch here. So if anyone does something great, people do tell you, and it's really nice, and it's such a wonderful place to work. Even the head guides, they have a bit of bands with me. I like to call them Anton Deck, the two head guides. So it's Aliya, the Venice, and it's daydream. 20 years. Well, 19 years, but yeah. So Aliyah gave me a lot of banter. Scene. What has he done now? He's made it busy for bank holiday. We're gonna be knackered. But, yeah, it's all good fun. It's all good banter. Oz Austwick: So what's next? Where do we go at Trentham Monkey Forest? What's the future look like? Josh Torlop: I want to do another Valentine's Day PR stunts. I want to do Netflix and chill, so I want to set up play screen for the monkeys. May play a bit of Titanic or love, actually. But, yeah, I just want to carry on going, getting as much awareness of the park as possible, hitting the right noises, bringing a load of visitors in who have a great time and do more things like this, because this is brilliant and I've really appreciated you coming in, having a chat. Oz Austwick: It's a joy. It feels a little bit like it's not work. I'm feeling very lucky today, so thank you very much for having me. Josh Torlop: Thank you. I think I've bored the monkeys because they've all gone. They've all legged it. Oz Austwick: I am wondering where they've gone. Before we wrap it up, we try and finish every episode with a book recommendation. Josh Torlop: Brilliant. I think I need to be on brand here, even though there are monkeys here and they're not apes, but I'm gonna recommend the Chimp Paradox. Can't remember who it's by, but it's a great book. It's all about controlling your inner chimp as a human and controlling your emotions and making sure you don't react emotionally too much to things. Because I like to think I wear my heart on my sleeve and it's good to make sure that you're keeping control of your emotions and making sure that you know, if anything happens, you're doing a great job, everything's going well in life. Chill out. And not being too hard on yourself. Oz Austwick: Amazing. Well, if you'd like a copy, head over to X and retweet us and say that you would like Josh's book. Josh Torlop: I didn't write it. Josh's book. Josh's book. Oz Austwick: We call it Josh's book. Yeah. Thanks so much. I really appreciate having you on board.  And for letting me come and hang out with your monkeys. Josh Torlop: There you go. Thanks very much. Appreciate you coming down. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast. The 2024 Visitor Attraction Website Survey is now LIVE! Help the entire sector:Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsFill in your data now (opens in new tab)

Today on the Podcast, we have Andrew Davis, a Best-Selling Author and Internationally Acclaimed Keynote Speaker. He has appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and BBC. Andrew has crafted documentary films and award-winning content for tiny startups and Fortune 500 brands. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In this episode, we're talking about marketing lessons we can learn from The Muppets, what the pandemic did for a goat farm, and if your digital doppelganger should be your own property or owned by the company you work for. This convo is going to spark your creativity and get you thinking in new ways. You'll walk away excited about how you can leverage AI in your own business.  Episode Highlights The Wild Ride of Andrew's Career and Learning from the Best in the Business  A Path to Public Speaking and the Power of Partnerships Thinking Big and Starting Small: a Four-Step Process to Embracing Constraints  How Goat-2-Meeting Leveraged Limitations  Understanding the True Superpower of AI An Insider's Perspective on the Future of AI in Marketing Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

From new attractions to innovative marketing tactics, our podcast has all the inside scoop on D23 Disney Parks updates!

Hey hey! join me in celebrating 50!!! You are invited to the party!!! Get your ticket here! www.julieciardi.com/party    

Welcome to the Six Figure Author Experiment Podcast. Hosts Russell Nohelty and Lee Savino dive into a colorful mix of personal anecdotes, book marketing strategies, and insights on making book launches successful. This episode is packed with practical advice and lively discussions.Key Highlights:* The Art of Personal Style:* Russell kicked off the episode by showcasing his new Keith Haring jacket and Russell from "Up" hat, sharing a fun story about his Disneyland trip and how he ended up buying the jacket despite discouragement from his family.* Comic Projects and Marketing Ideas:* The hosts discussed their plans for a spicy comic, including potential cosplay marketing strategies. Although Russell vetoed the idea due to the comic's content, they highlighted the importance of creative marketing approaches.* Launch Strategies and Insights:* Lee shared her experiences with launching her series, including insights from Alana Johnson on rapid releasing and the different levels of book launches (soft, medium, and hard). They discussed the benefits of focusing on books later in the series for harder launches.* Optimal Series Length:* The hosts explored the concept of the perfect series length, referencing Alana Johnson's strategy of making book seven a must-read by seeding important plot points in earlier books. They discussed the sales dip after book six and how to overcome it.* Redemption Arcs and Villain Development:* Lee shared how she and her co-author plan redemption arcs for their villains, turning them into heroes in later books. This strategy keeps readers engaged and eager for future releases.* Analyzing Launch Numbers:* Lee revealed the launch numbers for her Bad Boy Alphas series, emphasizing the importance of pre-orders and strategic advertising to achieve USA Today bestseller status. She discussed the varying success of different books in the series.* Direct Sales and Ad Strategies:* Russell and Lee talked about their experiences with direct sales and the importance of ad spend. Lee mentioned her cautious approach with her new ad manager and the ongoing tests with discrete covers and branding.* Handling Technical Issues:* The hosts shared their frustrations with technical issues on platforms like IngramSpark and Amazon. They provided tips on managing these challenges, such as uploading to multiple platforms and seeking human support when necessary.* Overcoming Setbacks and Maintaining Perspective:* The episode emphasized the importance of resilience and perspective in the face of setbacks. The hosts encouraged authors to celebrate small wins and learn from every experience, no matter the outcome.FINAL THOUGHT: In this vibrant episode, Russell and Lee mixed personal flair with valuable marketing insights, illustrating the importance of creativity and perseverance in book launches. Their candid discussions about challenges and successes offer a realistic yet encouraging perspective for authors navigating the complex world of book publishing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com

Join us in this episode as we sit down with Debra Bowers, a marketing expert and passionate advocate for female entrepreneurs. With decades of experience in creative strategy and digital marketing, Debra shares her journey from building successful campaigns to establishing her own agency, Hexagon Media. In this episode, we delve into the art of creating a mindset for success, exploring how Debra's spiritual healing journey has fueled her professional achievements. Discover the secrets behind using personality types to enhance sales, and why Debra believes that “sales isn't a dirty word.” We also tackle the critical issues facing female entrepreneurs today, from systemic discrimination to earning equality. Learn practical strategies for networking and building long-term partnerships, and find out how meditation can be a game-changer in both business and life. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with invaluable insights and actionable tips to help you become unstoppable in your business journey. Don't miss this opportunity to gain wisdom from one of the industry's most dynamic and inspiring leaders, Debra Bowers. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

Catching up on all things creative current events and highlighting some fun and interesting articles, Margo is joined by friend and current event co-host Abby Campbell. This week they are discussing the growth challenges Cara has been facing and how we can give grace, Etsy's updated stance on AI, Sticker Mule's political controversy, how a baseball hit made a beer company millions, and finding inspiration outside of our own online algorithm.    Have a topic or article you want to hear about in a creative current events episode? Send us a DM on Instagram!  Mentioned in this episode:   Cara Facing New Challenges https://www.fastcompany.com/91157162/the-cara-app-went-viral-now-it-faces-new-challenges   Etsy's stand on AI from their Handbook https://www.etsy.com/seller-handbook/article/1275449912004   More on Etsy & New Naming Categories https://www.fastcompany.com/91153074/etsy-is-using-humans-to-stand-out-in-an-ai-obsessed-world   Etsy's Ad https://www.youtube.com/watch?v=EUFvwHBZOgo   A Dramatic Reading of a Small Business Customer Service Email Leigh Standley of Curly Girl Cards https://www.instagram.com/reel/C9nJezDON6E/   Ariadne Kritonos on Instagram! Thanks for the thoughtful discussion, Ariadne. https://www.instagram.com/ariadnekritonos/   Coopers Light - Coors Light's OUT Campaign Unintentionally started by Angels Player Shohei Otani https://www.youtube.com/watch?v=B5GQvqfqRSU     Connect with Abby: https://www.abbyjcampbell.com/ https://www.instagram.com/ajcampkc/ https://www.pinterest.com/ajcampbell/   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill  

Send us a Text Message.(PLEASE NOTE: All comments and opinions in this podcast are strictly Alonzo's own.)In this episode, co-hosts Beth McMullen and Lisa Schmidt interview Alonzo Fuller, a marketing specialist for children's books at Andrews McMeel Publishing. They discuss marketing strategies, advice for introverted authors, and the importance of authenticity in book promotion.Guest Bio: Alonzo Fuller is a marketing specialist at Andrews McMeel Publishing, focusing on children's books. With experience in sports, entertainment, and automotive industries, Alonzo brings a wealth of knowledge to the field of book marketing. Currently residing in Kansas City, Missouri, he is passionate about helping authors connect with their audience.Key Discussion Points:Marketing for Children's Books: Alonzo shares his experiences and strategies in marketing children's books, emphasizing the importance of engaging content and authentic connections with readers.Advice for Introverted Authors: Practical tips for authors who struggle with self-promotion, including asking for help, staying true to their voice, and leveraging their networks.Importance of Authenticity: The discussion highlights how authenticity in marketing efforts can build stronger connections with readers and contribute to long-term success.Social Media and Content: While social media presence is beneficial, Alonzo stresses that the quality of the content remains the most crucial factor in engaging readers.Common Marketing Mistakes: Alonzo points out that many authors lose sight of their original objectives and focus too much on sales, which can detract from the quality of their content.Conclusion: The episode concludes with Alonzo encouraging authors to stay authentic, seek help when needed, and maintain a clear focus on their objectives. His insights into the marketing landscape offer valuable guidance for authors at all stages of their careers.Mentioned Links:Buy Hart & SoulsLisa Schmid's interview with Carly WestAndrews McMeel Publishing: Official Website Support the Show.Subscribe for updates, cheat sheets, newsVisit the WebsiteTwitter: @BethandLisaPodInsta: @WritersWithWrinklesWriters with Wrinkles Link Tree for more!

With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing strategy needs to look like. But marketing is never a one-size-fits-all approach, and Menekse Stewart knows that well. She's here today to tell us about using her core podcast episodes for long-term content creation, simplifying complex topics for your audience as technology changes, and more! This week, episode 161 of Listeners to Leads is about simplifying complex topics for your audience!Menekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool that helps thousands of small business owners save 40+ hours a month. She started building Marketing Magic in late 2022 to help her repurpose 130+ Summit interviews - and then in early 2023, launched it as a set of coded Google Sheets. It took off, and throughout 2023, Menekse and her small team built it into a web app that now serves thousands of business owners in 30+ countries, helping them put the joy and ease back into their businesses.In this episode of Listeners to Leads, Menekse Stewart is sharing  the importance of prioritizing sales over content creation for new businesses and actionable steps you can take right now to repurpose your core content long term. Menekse and I also chat about the following: Tips for repurposing your content into different formats.Managing your audience's perception if your business shifts over time.Prioritizing making sales when starting your business, rather than marketing on every platform.Using tools like Marketing Magic to speed up repurposing your content.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH MENEKSE STEWART:LinkedInInstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Tired of Your Podcast's Slow Growth? Discover the secrets to fast-tracking your podcast's success with our Podcast Growth Intensive. This comprehensive 4-month program will equip you with the data-driven strategies, expert guidance, and community support you need to unlock your show's full potential.

In today's podcast, Manuel shares insights from his journey in marketing and the principles behind his book, "Marketing Magic." Learn how to capture attention at scale, set impactful offers, and build a lasting legacy. Discover why true success goes beyond financial gain and focuses on purpose and impact. Listen in to unlock the secrets of marketing magic! Key Points: Marketing Magic Explained: Discover the science behind capturing attention at scale. Learn how pushing beyond conventional strategies can lead to extraordinary success without relying on paid advertising. Understand why the essence of "marketing magic" lies in consistently going above and beyond. Creating Impactful Offers: Understand the importance of making offers that stand out. If your offer doesn't make you uncomfortable, it's not strong enough. Learn why stepping out of your comfort zone is crucial for grabbing attention and driving results. Building a Legacy: Learn the importance of purpose over profit. Discover how focusing on helping others and leaving a lasting impact can ensure long-term success and create a legacy. Hear personal stories about the enduring influence of Manuel's father's work and the power of purpose-driven business. ---------------------------------------------------------------------------------------------------------------------------------------------

In today's podcast, Manuel explains how to use ChatGPT to build your YouTube channel and enhance your brand. From creating channel descriptions and keywords to designing banners and conducting market research, learn how AI can simplify and accelerate your content creation process. Listen in to elevate your YouTube game and attract your ideal audience! Key Points: Creating Channel Descriptions: Understand how to use ChatGPT to craft compelling YouTube channel descriptions that clearly communicate the problems you solve and attract your target audience. Hear a practical demonstration of generating a description for "Marketing Magic with Manuel Suarez." Generating Keywords and Market Research: Learn how ChatGPT can help you generate effective keywords to optimize your channel's visibility. Additionally, discover how AI can conduct detailed market research to identify trends, competitors, and opportunities, guiding your brand development. Designing Channel Banners: Find out how ChatGPT assists in creating professional YouTube channel banners. Learn how to provide prompts and utilize AI-generated designs to enhance your channel's visual appeal, making it more attractive to viewers. ---------------------------------------------------------------------------------------------------------------------------------------------

In this episode of The Purposeful Banker, Dallas Wells welcomes Q2 CMO Carlos Carvajal for a discussion about how marketing in banking has evolved and how to make more meaningful, profitable connections with customers.

Jacques Spitzer shares the secrets of how to create high performance marketing content that people actually enjoy watching. Jacques is the founder-CEO of Raindrop, an eight-figure, four-times Emmy Award-winning and two-times Super Bowl ad-producing creative agency that is also behind the top-performing ad in YouTube history.Their ads combine the best of entertainment and advertisement and have generated over a billion dollars in sales for clients, and he shares the formula in this episode. The San Diego Business Journal named Raindrop Agency as "one of the best places to work and Jacques as one of the most influential people in San Diego. The Los Angeles Times named him as one of California's most visionary CEOs.Subscribe on Apple Podcast , Spotify or other major streaming platforms.If you have a comment, a question you wish I'd asked, an idea for an episode or want to say hi, I'd love to hear from you! For inquiring guests, please keep in mind that this podcast is for the benefit of listeners and I am not interested in any “puff pieces.” Thank you for understanding!Feel free to send me a message through my website, or through LinkedIn.A diary of episodes are posted on Instagram atHow I Built My Small Business.Behind-the-scenes moments on Instagram at Anne McGinty Host.

Episode Summary:In this episode, we delve into the art of leveraging holidays and current events to boost your marketing strategy. Discover how to transform ordinary occasions into extraordinary opportunities for brand recognition and increased sales.Follow Antonio Here:https://www.facebook.com/theatsjrhttps://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8https://www.linkedin.com/in/antoniotsmithjrhttps://antoniotsmithjr.comhttps://www.instagram.com/theatsjrKey Strategies for Maximizing Marketing Using Current Events and Holidays1. Identifying Major Events and Holidays:Upcoming Events and Holidays:Valentine's DaySt. Patrick's DayPresident's DayAsh WednesdaySuperbowlMarch MadnessGroundhog DayRosa Parks DayEmployee Appreciation DayGood FridayEasterSuper TuesdayLeap Day (February 29th)2. Leveraging Local Events and Disasters:Examples:Earthquakes (e.g., recent 7.3 earthquake in Cuba/Jamaica affecting Miami)Celebrity Deaths (e.g., Kobe Bryant)School and Mass ShootingsStrategy:Show empathy and respect; sometimes silence is the best marketing strategy.Highlight relevant products or services without appearing opportunistic.3. Creating Marketing Campaigns Around Personal and Local Events:Personal Events:Employee or client birthdays (e.g., Maya's birthday)Local Events:Community celebrations and holidaysStrategy:Offer discounts or special promotions tied to these events (e.g., 41% discount for Maya's birthday).4. Developing Creative Campaigns:Movie Releases:Use cosplay and themed promotions to capture attention.Balance between high-budget and intentionally low-budget productions to maximize engagement.Examples:Dressing up as movie characters (e.g., Wolverine with spaghetti noodles).5. Changing Beliefs to Drive Purchases:Definition:Marketing is changing beliefs with the intent of purchase.Closing:Provide logical reasons to act now (e.g., limited-time offers).6. Adding Value to Products:Offer Creation:Transform a product into an offer by adding value (e.g., coaching sessions, additional products).Strategy:Use terms like "no charge" instead of "free" to enhance perceived value.7. Example Campaigns:Valentine's Day:Recognize and appreciate employees and clients.Offer small gestures of kindness (e.g., buying coffee for someone).President's Day:Promote products with a “presidential” theme (e.g., premium CBD as a “presidential product”).8. Addressing Fears and False Beliefs:Post-Purchase Engagement:Make follow-up calls to ensure customer satisfaction and reduce buyer's remorse.Example questions: "Did you log in yet?", "Were you able to access your online platform?"9. Continuous Engagement and Value Delivery:Weekly Programs and Activities:Offer continuous value through weekly programs (e.g., small groups, man cave nights).Organizational Impact:Highlight the broader impact of your services (e.g., community outreach).10. Key Takeaways:Always relate to your audience's current context.Provide empathetic and respectful marketing, especially during tragedies.Use creative, thematic campaigns to stand out.Change customer beliefs and provide logical reasons to act now.Add significant value to your products and continuously engage your customers.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Embark on an enlightening odyssey through the digital marketing landscape with our seasoned expert, Menekse Stewart. As a one-time teenage SEO scribbler turned marketing maestro, Menekse dissects the seismic shifts from keyword cramming to crafting content with genuine intent. She not only maps out the journey for businesses striving to keep pace with Google's AI-driven algorithms but also kindles a discussion on the delicate interplay of technology and human touch in creating memorable online encounters. Menekse doesn't shy away from the thornier issues, either. Delving into the ethical maze of AI avatars and biometric ownership, she candidly addresses the poignant quest for perfection in the digital realm and reminds us of the allure of our own imperfections. This episode is a stirring reflection on the essence of our humanity and the empathy that remains AI's unreachable frontier. It's a compelling reminder that in the burgeoning age of AI, safeguarding our unique stories and experiences is more crucial than ever. For small business owners looking for a technological ally, our guest introduces Marketing Magic, an AI wizard that promises to reclaim hours of creative time from the jaws of mundane marketing tasks. Menekse illustrates how integrating such tools can transform operational headaches into newfound passion for your craft, all the while preserving the creative soul of your business. Whether contemplating the broader societal implications of AI or its ability to rejuvenate the entrepreneurial spirit, this episode is a beacon for navigating the confluence of innovation, ethics, and the undying human spirit. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/   Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)   Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/   See Thousands of Case Studies Today HERE:  www.thrivetimeshow.com/does-it-work/