Podcasts about engelina

At some point, businesses have to make a pivot, be that through mergers and acquisitions or rebranding. Crucial to this is the ability of a branding professional to get the people aligned and marching in the same direction. Engelina Jaspers, a corporate executive with 30 years of experience, has seen what it takes to make pivots successful. In this episode, she joins Gabe Cohen to share with us the wisdom she earned from her incredible professional journey in marketing and brand. From working with Kodak to being at the scene during the major merger of HP and Compaq, Engelina recounts the lessons she learned. She then gives an inside view of the rebranding of Flextronics to Flex, sharing the role she played, the challenges in the process, and the factors that contributed to their success. Tune in now to gain valuable insights as Engelina unveils the essential elements that drive successful business pivots.

The idea of career agility has been around for a while. It has become more relevant in recent years as the role of marketing has evolved. Marketing is no longer just about advertising and brand awareness. It’s about customer experience and business success. Marketers need to be able to wear many hats, be agile and…

In 1942 economist Joseph Schumpeter claimed at the core of our economic system was a "process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one."  He called it creative destruction Half a century later, Harvard professor Clayton Christiansen wrote in "The Innovator's Dilemma" that "By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own disruption…The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption." Which of these two is telling the truth? They both are, it depends on companies and the individuals within them. It's up to them whether they will change with the times or be left behind. My guest today is Engelina Jaspers, who has experienced revolving-door CEOs, business course-corrections and lots of reinventions during her 30-year corporate career. Across all her VP leadership roles — marketing, brand strategy, environmental sustainability, corporate communications — none escaped disruption. After being tapped to lead multiple company-wide transformations, Engelina became a student and teacher of business and career agility. These experiences led her to develop the MARKETING FLEXOLOGY Management Framework™ — a mindset and a toolset for future-proofing your career, your team and your marketing platform. Engelina shares marketing agility know-how in her book, presentations and workshops so you, too, can anticipate and prosper from unplanned change. People/Products/Concepts Mentioned in Show NRC's Downloadable (PDF) 5-point Agility Scale  Uniform Commercial Code Engelina's LinkedIn Profile Engelina's website and info on the book: marketingflexology.com Please visit https://funnelreboot.com/episode-108-marketing-flexology-with-engelina-jaspers/ for more information

Bienvenidas y Bienvenidos todos a esta Trigésimo tercera edición de Cultura Remember. Para hoy tenemos otro menú espectacular… Comenzaremos con Sonar Impulse, Dj Encore y Engelina desde Dinamarca nos acercarán a un Inglés muy Español… Yves Deruyter nos llevará a saber lo que es un día sin ti.. El artista destacado de la semana que hoy es un pedazo de Dj como Pulsedriver… un poco de piano …. cerraremos los ojos… y ya estaremos en la versión de la semana… Vamos que se nos va a pasar otra vez volando el programa,,, Así que Cierra los ojos, escucha, siente y recuerda… ARRANCAMOS

“Marketing's most fundamental role is understanding markets and consumers better than anyone else around. This past year has allowed us to pause and realign.” Engelina Jaspers has built her career around inflection points in periods of change. The author of the book Marketing Flexology, Engelina stopped by the On Brand podcast this week to share how we can all future proof both our marketing and our careers. Check it out! About Engelina Jaspers Over a rewarding 30-year corporate career, Engelina Jaspers experienced revolving-door CEOs, business course corrections, and lots of reinventions. Across all her VP leadership roles — marketing, brand strategy, environmental sustainability, corporate communications — none escaped disruption. After being tapped to lead multiple company-wide transformations, Engelina became a student and teacher of marketing and career agility. These experiences led her to develop the MARKETING FLEXOLOGY Management Framework — a mindset and a toolset for future-proofing your career, your team, and your marketing platform. Engelina shares marketing agility know-how in her book Marketing Flexology, presentations, and workshops so you, too, can anticipate and prosper from unplanned change. Episode Highlights “A renaissance.” Engelina and I kicked off the conversation with a discussion on the challenges of this past year. “It’s really been a renaissance—a return to marketing fundamentals. This past year has made us pause and realign.” The art and science of marketing. “People talk about the art and science of marketing all the time—I just Googled it yesterday.” As Engelina notes, this has led to an internal tug of war on brand vs. demand. “Forget that. Focus instead on insight and agility.” Prioritizing your focus. Engelina noted that too many practice “me-dership” instead of leadership by focusing on their careers instead of their team, their people, and the customers and business. She advises marketers to think first about the business with a customer mindset. From there, look at what it means to your team and then, finally, consider you and your role. And consider the potential of saying “Yes” to the unexpected especially in your career. What brand has made Engelina smile recently? Prior to the show, Engelina wondered if past guests had brought up her smile-inducing brand, Patagonia, before. While other guests have indeed mentioned Patagonia on the show through the years it’s because this brand is constantly innovating and finding new ways to walk the talk. For example, this week Engelina shared that they’re no longer adding logos to their “power vests” (a staple of Wall Street and Silicon Valley wardrobes). The reason? They found it decreases the life of the vest as people move from job to job. And Patagonia is all about sustainability and making clothes that last and can be used longer. To learn more, check out Engelina's Marketing Flexology website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

With over 30 years spent in the corporate workplace, Engelina Jaspers has seen many companies forced to change, reinvent and even transform in order to keep up with the ever-changing business world. Having lead these companies to new frontiers, Engelina now shares her wisdom on how to outsmart change and future-proof your career.Engelina Jaspers the author of Marketing Flexology, available now | www.MarketingFlexology.comListener TribeWe have our own private social network for listeners of the Unmistakable Creative podcast. You can meet other listeners, discuss episodes, and engage with the creative community! Just visit https://the-unmistakable-creative-podcast.mn.co/ to sign up. See acast.com/privacy for privacy and opt-out information.

Engelina Jaspers is a student and teacher of business and career agility. You had me at “student and teacher!” Being a lifelong learner is just one of the absolute necessity skills required to survive and thrive in this “brave new world.” Agility is another and just happens to be Engelina’s sweet spot. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Most recently on The Marketing Book Podcast to discuss her book, Marketing Flexology: How to Outsmart Change and Future-Proof Your Career, veteran marketer and bestselling author Engelina Jaspers joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Los Gatos, California, the traits that successful marketers have always had and what's important for them in a post-pandemic world. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/engelina-jaspers

Thomas Vibe er i kunstnerisk udvikling og han vokser som artist, derfor er han heller ikke tilfreds med de to sange 'Stop livet, jeg vil af' og 'Narko'. De to hitmagere, Volmer og Vibe, er gået i studiet med producer Frej Levin, måske han kan hjælpe dem med at finde den rigtige Viberachè lyd? Kreativiteten flyder og et hit bliver skabt, men hvad siger deres hitvejleder Engelina egentlig til det nye hit, hitter det overhovedet? Medvirkende: Engelina Andrina Larsen og Frej Levin. Tilrettelæggelse: Thomas Volmer, Thomas Vibe. Klip og tilrettelæggelse: Nikolaj Kirk. Speaker: Camilla Boraghi. Redaktør: Hanne Budtz-Jørgensen. Produceret af Munck Studios København for DR.

It’s beginning to be the time of year when lots of people start planning exterior projects like deck/yard upgrades and landscaping. We called in the experts about landscape/hardscape design, Engelina and Erin from Gardening by Design, an Ottowa, Ontario, Canada firm. Their mission includes strengthening connection to the outdoors by designing spaces that allow you to experience nature in a new way. We learned so much in this episode and you will, too! Why you should consider updating your landscaping/hardscaping What the limits are for a DIYer (both design and installation) Whether you’re trying to sell soon, or just want a quick update--key areas to focus on for resale (including a super simple DIY you can do to existing landscape beds to make your yard look more maintained and fresh!). Which types of exterior improvements to do when/per season Trends in plant materials and hardscaping for residential landscape design including some easy, inexpensive materials Where to start when making a landscape plan for your yard Plants to consider for interest and color for every season even in colder climates You can find us on our blogs or connect with each of us on Instagram: Our guests @gardeningbydesign @suzannahstanley @biggerthanthethreeofus @yourhomestorypodcast Join the conversation in our Facebook group here!

Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-flexology-engelina-jaspers Riding the reinvention rollercoaster--with its ups and downs, unexpected twists and turns, and blood-curdling screams--is a choice, but not a requirement. A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction can disrupt our best-laid plans. How we respond to unexpected upheaval can determine our success or failure. In Marketing Flexology: How to Outsmart Change and Future-proof Your Career, marketing veteran Engelina Jaspers shows you step-by-step how to build a marketing capability that can withstand any business fluctuation, management change or crisis du jour. Through a time-tested, proprietary, and proven framework, dozens of business examples, practical tips, and thirty-years of personal experience on the front lines of numerous Fortune global companies, Engelina shares the essential components for modern marketing success. Success today requires a 24/7 lifeline to real-time customer insight, and the marketing agility to execute on that insight faster than our competitors. Success also requires a new management capability. With Marketing Flexology you'll get: A step-by-step process to kick your marketing, your team and your career into high gear Real-world examples to become an insight machine and accelerate customer decision making Actionable steps to sharpen your creativity and break through the dwindling supply of consumer attention The underlying foundation, four dials, and five surefire tools of a dynamic and resilient marketing organization that can withstand change, disruption and transformation Time-tested and proven strategies to outsmart change and future-proof your career A week-by-week guide and ninety-day challenge to transition to a Marketing Flexology mindset and toolset Don't waste another good crisis by being unprepared. It's time to future-proof your career, your team, and your marketing platform.

In this episode of the Financial Planner Marketing Playbook podcast, we’re talking about change and how to outsmart it. A change in management, the arrival of a new competitor, market consolidation, a disappointing quarter or a new direction for your business can all disrupt our best-laid plans. How we respond to unexpected change can determine our success or failure. My guest today, marketing veteran Engelina Jaspers, is a student and teacher of business and career agility. Her book, Marketing Flexology, is the step-by-step guide to creating a dynamic and resilient marketing organisation that can withstand change, disruption and transformation. As a former vice president of marketing and vice president of sustainability for Fortune global companies, Engelina knows that delivering tangible business results is crucial — not only to the success of your organization, but to the success and longevity of your career too. As Financial Planners, we’re all well used to change; we often experience change in regulation, investment markets, and client expectations. Engelina’s message is that we shouldn’t waste another good crisis by being unprepared. It's time to future-proof your career, your team, and your marketing platform. Here’s my conversation with Engelina Jaspers, author of Marketing Flexology, in season one, episode six of the Financial Planner Marketing Playbook from Bamford Media.

Jill Liv Nielsen bliver landskendt da hun i 2001 vinder den første omgang af Big Brother. I podcasten tager Jill os med ind i BB huset, tilbage på Diskotek IN i Nørregade hvor Jill var prof. danser sammen med sin søster Britt og til både Korsør og Taastrup hvor Jill var teenager i 90´erne. Hør hvorfor Jill har dårlig samvittighed hver gang hun møder Søren fra Infernal og hvordan Anders Fogh Rasmussen husker Jill fra Big Brother. Jill´s playlist : (I see right through to you - Dj Encore feat Engelina) 1. Now that we found love - Heavy D & the boys 2. U cant touch this - MC Hammer 3. Cotton eye Joe - Rednex 4. In & Out - Crispy 5. Here I go again - E-type 6. Super Hero - Daze 7. Around the world la la la - ATC 8. Sweet dreams - La Bouche 9. We like to party - Vengaboys 10. Ecuador - Sash (C mig på tv - Big Brother 2001)

2001. Reality-tv er et nyt fænomen som hurtigt får stor indflydelse på hitlisten. EyeQ springer ud fra Popstars, Christian Brøns flygter fra Big Brother-huset, og DJ Encore scorer et dance- og pophit med temaet til den serie. DJ Encore (Andreas Hemmeth) fortæller i Den Store Poptur om tv-sangen, som sendte ham og sangerinden Engelina ud i verden. Der er desuden stærke årgangshits med Swan Lee, Marie Frank, Safri Duo og Tim Christensen m.fl. Vært: Niels Fez Pedersen. (Sendt første gang 5. december 2016).