Podcasts about brand success

My guest today is Jens Grede. Jens is the co-founder and CEO of Skims, the shapewear and clothing brand he co-founded with his wife Emma Grede and Kim Kardashian. Our conversation left my head spinning. Jens has this remarkable ability to be both creative and commercial. He puts brilliant frameworks into plain terms and knows consumer like the back of his hand. Jens explains how pop culture is the only remaining hack to the consumer economy in our fragmented media landscape and describes today's cultural shift as "clamoring for comfort" in uncertain times. We discuss individual voices trumping institutions, moving at the speed of culture rather than corporate planning cycles, and why big brands will increasingly win. Please enjoy this fascinating discussion with Jens Grede. For the full show notes, transcript, and links to mentioned content, check out the episode page⁠⁠⁠ ⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠ ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠ Ramp⁠⁠⁠⁠⁠⁠⁠. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠ Ramp.com/invest⁠⁠⁠⁠⁠⁠⁠ to sign up for free and get a $250 welcome bonus. – This episode is brought to you by⁠⁠⁠⁠ AlphaSense⁠⁠⁠⁠. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Invest Like the Best listeners can get a free trial now at⁠⁠⁠⁠ Alpha-Sense.com/Invest⁠⁠⁠⁠ and experience firsthand how AlphaSense and Tegus help you make smarter decisions faster. – This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠ Ridgeline⁠⁠⁠⁠⁠⁠⁠⁠. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Head to⁠⁠⁠⁠⁠⁠⁠⁠ ridgelineapps.com⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about the platform. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:05:18) The Power of Pop Culture in Business (00:09:28) The Role of Individuals vs. Institutions (00:11:27) Cultural Shifts: From Hip Hop to Country (00:18:36) The Resurgence of Fallen Brands (00:24:33) The SKIMS Origin Story (00:33:42) Building a Strong Product and Brand (00:36:14) The Partnership with Kim Kardashian (00:49:18) Effective Content Creation in Popular Culture (00:50:55) Decision Making in Real-Time (00:51:35) Leveraging Popular Culture for Brand Success (00:57:28) The Role of Networks and Individual Voices (01:14:38) The Future of Status and Digital Influence (01:16:20) Investing Insights and Long-Term Views (01:20:39) Scaling SKIMS and Future Plans (01:23:52) Reflections on Entrepreneurship and Personal Growth (01:29:49) The Kindest Thing Anyone Has Ever Done For Jens

Sponsorships aren't just about slapping your logo on something anymore. If you want to make an impact, you need to think bigger, bolder—and know when to step into the driver's seat.That's the appeal of F1 sponsorships, where precision meets pageantry, and brand integration is as strategic as the race itself. In this episode, we tap into that high-speed energy with the help of our special guest, Ondar Tarlow, marketing consultant for action sports. Together, we explore what B2B marketers can learn from global sponsorships, smart storytelling, and knowing when to go all in—and when to walk away.About our guest, Ondar TarlowOndar Tarlow has over 20 years of experience in marketing and branding. He's known for engaging audiences through data-driven insights and witty, creative storytelling to achieve results. He has been leveraging AI to boost campaign performance results by 5x with propensity models and cutting production time by 75% using Generative AI tools like ChatGPT and Adobe Firefly, all while upholding IP standards.As Chief Marketing Officer at Kinecta Federal Credit Union and Pacific Premier Bank, he spearheaded award-winning campaigns that resulted in over $1.7 billion in product volume and tens of thousands of new customers. These successes earned him industry recognition, including Diamond Awards for brand awareness and a Top 100 Marketer award.Currently, Ondar serves as a marketing consultant for motorsports, financial, and lifestyle brands, partnering with organizations like Fast Lane Drive. His passion for motorsports, including attending 11 Formula 1 races worldwide, inspires his focus on high-performance teamwork and precision. Ondar's sponsorship expertise - demonstrated through collaborations with the LA Chargers, LA Galaxy, Anaheim Ducks, Luft 10 (Porsche), and BeachLife Music Festival - highlights his ability to connect brands with their ideal target audiences. Ondar holds a BA in Psychology from California State University, Northridge, and has earned digital marketing certifications from UCLA and trained with the American Red Cross in Crisis Communications and Media Relations. Ondar is also dedicated to community development, serving on the board of Junior Achievement, which provides youth with financial education and career readiness tools.What B2B Companies Can Learn From F1 Sponsorships:Don't just show up—integrate. It's not enough to slap your logo on something and call it a day. True brand partnerships go deeper. “Really any company that can afford it, can get a logo. But when you're doing a true brand integration like Oracle has done with Red Bull, that's really where things can pay off.” The ROI comes from relevance, not just visibility. Think about how your product can become part of the story.No plan, no payoff. As Ondar puts it: “Plan, plan. plan. And then data, data, and data.” B2B marketers must tie sponsorships to broader company strategy from the very beginning. That means aligning with your CEO and CFO, knowing what problem you're trying to solve, and figuring out how to measure impact—before you sign the dotted line.Go niche to go big. F1's PacSun collaboration proves you don't have to outspend Rolex to make an impact. You just need the right story. “They really thought about it... and what they've been able to create is an interest in F1 from this demographic.” By focusing on Gen Alpha and teenage girls, PacSun built a new fanbase and drove fashion sales—without buying trackside banners. In B2B, the same principle applies: niche audiences, well-served, can generate outsized returns.Quotes*“You have to test. There's going to be periods of time where you're gonna do something new, and you can't be afraid to fail…When you're finding out something that's working, then you need to double down and you need to take the risks. You need to take those risks and move forward with them. Things that aren't working, don't marry yourself to them. Figure out what you need to tweak and then continue to test. Marketing is not an exact science.”*“ Plan, plan, plan, and then data, data, and data. So first off, the plan is you have to make sure you're aware of what the strategy is of the company that you're with. And if you're a CMO, you're obviously responsible for the marketing strategy, and you should have a seat at the table as part of developing the strategy as far as the company, in a whole. So that's first off, and then understanding exactly what the challenge is, and then how are you going to be able to come up with a solution based on the decisions that you're making based on brand integration. And then from there is what data can you capture and how can you utilize that data so that you can drive metrics and those reporting metrics to show exactly what the benefit is of the partnership is that you're involved with.”*“ Brands can really leverage [figuring] out what the storyline is. To get the human aspect to it. And I think that that is a great opportunity for brands to look at is that if they're gonna invest in a driver or they're gonna invest in a team is what personalities are making up that team there.”Time Stamps[0:55] Meet Ondar Tarlow, marketing consultant for action sports. [01:07] Why F1 Sponsorships?[02:59] Ondar's Background[04:50] The Rise of F1 in the US[06:34] Understanding F1 Sponsorships[11:28] ROI on F1 Sponsorships[15:03] Drive to Survive: Impact on F1[18:08] Anatomy of an F1 Sponsorship Deal[24:47] The High Stakes of F1 Sponsorships[28:25] The Appeal of F1 Events[29:32] Strategic Brand Integration in F1 Sponsorships[36:34] The Importance of Planning and Data in Sponsorships[40:53] Leveraging F1 Storylines for Brand Success[45:06] Final Thoughts and TakeawaysLinksConnect with Ondar on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Full-length video episodes are available on YouTube. Follow the show on Instagram and TikTok @bscartv. Created and Produced by Scarlett Creative. scarlettcreative.coSUBSCRIBE, LIKE, COMMENT, REVIEW. We love some constructive criticism.'Til next time... Peace ✌️

Jan Rogers Kniffen spotlights retail earnings: ANF, DKS, and M. He calls their quarters “ok,” but says short selling meant that Abercrombie & Fitch (ANF) was able to pop around 20% today. He calls Dick's (DKS) one of the top 5 retailers in America and says that while he wasn't “thrilled” with the acquisition of Foot Locker (FL), he “understands” the strategy. He calls Macy's (M) “disappointing,” with the major part of its brand struggling despite smaller brands, like Blue Mercury, doing well under their umbrella.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

What does it take to build a skincare brand that delivers real results, remains accessible, and never compromises on quality?In this episode, we're joined by Maria Enna-Cocciolone, founder of INSKIN COSMEDICS to explore how the concept of masstige — prestige for the masses — is transforming the professional skincare landscape.Maria opens up about:What masstige really means and why it's gaining tractionSpotting a market gap and building a brand to fill itLaunching a business in times of uncertaintyThe power of mindset, mission, and staying true to your brand storyThis is a powerful conversation for clinic, salon, and spa owners ready to align their brand with purpose, relevance, and long-term success.The ABIC Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify, and leave a review if you're feeling especially generous and please follow us @aestheticbeautycouncil

Ahead of The Future of Brands on Tuesday, Jack Benjamin is joined by Specsavers head of media, connections planning and insights Ian Maybank to discuss how the retail chain has built a strong brand through media investment.The pair speak about how brands can work to bring creative and media closer together, the importance of consistent brand messaging and humour, and how agency-client relationships have changed and are likely to change in the near future.Maybank also explains why he believes media trading is likely to consolidate, how in-housing has helped Specsavers' creative process and how AI could impact agency remuneration."The bedrock that great work comes from hasn't changed," Maybank says. "It's still built on trust, creativity and having strong relationships and partnerships — even at a time when there's lots of headwinds."Highlights:6:21: How "consistency" of Specsavers' brand platform and humour have led to sustained marketing success10:05: Bringing media and creative closer together16:23: Agency-client relationships: what's changed and what's stayed the same23:02: In-housing and AI28:57: What does an ideal media mix look like in 2025?Related articles:Don't forget retail media's brand-building powerForget the ‘good old days': What Gen Z's financial outlook means for brandsRethinking agency remuneration in 2025 — with MediaSense's Ryan Kangisser---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Shereen takes us through her journey at Sambazon, where she has been a driving force in transitioning the brand from a CPG-focused model to expanding its presence in physical stores and franchises. From managing limited marketing budgets to overseeing an in-house marketing team, Shereen shares her insights on scaling a brand while staying authentic to its core values.

Is AI changing the game on Amazon—for better or worse? Discover the right and wrong ways to leverage AI in e-commerce and how smart strategies could boost your sales by 30% or more! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Is artificial intelligence reshaping Amazon selling for the better or leading it astray? In this episode, we scrutinize the nuanced impact of AI on Amazon sellers, posing the provocative question of whether AI is indeed ruining Amazon. We dive into the labyrinth of AI's potential benefits—boosting sales and streamlining operations—while also exposing the risks of over-reliance on AI without human input and data. As AI tools like ChatGPT become more prevalent in product and keyword searches, we emphasize the crucial role of specialized tools such as Helium 10 in ensuring accuracy and effectiveness. Our discussion highlights the pitfalls and promises of using AI for Amazon keyword and product research. Through real-world examples, we dissect the challenges that arise when relying solely on AI-generated data, underscoring the necessity of feeding AI robust and relevant information. Exploring the risks of AI-written Amazon listings, we stress the importance of informed technology use to achieve optimal results. By illustrating the limits of AI tools in identifying trending products and optimizing listings, we advocate for a balanced approach—melding AI's capabilities with human oversight and specialized data. Finally, we turn our focus to enhancing the synergy between AI and Helium 10 for your Amazon brand's success. Through a case study of a wooden snack organizer, we demonstrate the power of integrating comprehensive data with AI to boost keyword indexing. With insights from Andrew Bell's customized GPT tool, we reveal pathways to even greater performance. We invite listeners to engage in this conversation, sharing their thoughts and experiences on enhancing AI integration to better serve the community's needs. Whether you're a seasoned seller or a curious newbie, this episode offers valuable insights into harnessing AI's power with precision and care. In episode 648 of the Serious Sellers Podcast, Bradley talks about: 00:00 - AI Usage in Amazon Selling 03:44 - AI's Impact on Amazon Sellers 06:56 - Using Amazon Tools for Product Research 12:08 - High Demand Snack Bar Organizer Product 15:09 - Amazon Algorithm Changes and Keyword Indexing 18:50 - Importance of Keywords in Listing 19:09 - Optimizing Amazon Listings With AI 21:57 - Keyword Optimization for Amazon Listings 27:29 - Optimizing Amazon Listings With AI + Helium 10 Data 31:22 - Andrew Bell's GPT Boosts Listing Performance 35:18 - Enhancing AI Integration for Brand Success

In this episode of The Positive Effect, I sit down with Lubna Nejjar, a branding expert who has mastered the art of building successful and impactful brands. Lubna shares her secret master tools for crafting brands that not only stand out but also create a lasting ripple effect in their industries.From her personal journey in business to the transformative work she does with her clients, Lubna unveils why branding is more than just a logo—it's about strategy, storytelling, and emotional connection. She dives into the core elements of brand success, offering practical insights on how businesses can elevate their identity, build trust, and drive long-term growth.Whether you're a retail executive, entrepreneur, or business owner, this episode will inspire you to think differently about your brand's potential. Tune in to discover how a strong brand foundation can amplify your success and why the brands that make the biggest impact are the ones built with purpose.

Guest InformationName: Julia ArensonTitle: Head of Creative OperationsOrganization: SpecsaversExpertise:Transforming in-house agencies from production hubs to strategic creative powerhousesIntegrating creative operations into brand strategy and business impactNavigating the cultural shift from agency to in-house leadershipEpisode SummaryJulia Arenson, Head of Creative Operations at Specsavers, shares how their in-house agency evolved from a production-focused team to a strategic force behind one of the UK's most iconic brands. We explore her journey from agency life to leading creative ops at Specsavers, the critical role of creative operations in brand success, and how AI is reshaping the creative landscape.Key TakeawaysCreative Ops as a Brand Superpower:Creative operations are more than project management; they're the connective tissue linking brand strategy, storytelling, and business impact.Culture Shock: Agency vs. In-House:Julia shares the surprising cultural differences between agency life and in-house roles, including a memorable moment when flickering lights signaled a healthier work-life balance.Data-Driven Creativity:Specsavers uses data to optimize creative processes without stifling innovation, blending performance metrics with strategic storytelling.AI's Role in Creative Ops:Julia discusses how AI is reshaping creative work, from automating tasks to challenging the uniqueness of brand identity in an AI-driven world.Onboarding for Success:A robust onboarding process at Specsavers helps new team members deeply understand the brand, ensuring alignment with business goals and fostering collaboration.Balancing Efficiency and Creativity:The Specsavers team uses frameworks that allow for both consistent brand storytelling and creative flexibility across markets.Future-Proofing Creative Teams:Embracing continuous learning, strategic thinking, and AI integration are key to staying ahead in the evolving creative landscape.Empowering Teams Through Systems:Effective creative operations create an environment where teams thrive, ensuring people are connected to the brand's purpose and set up for success.

In today's episode of Let's Talk Business, we are thrilled to chatting with Doug Stephens, a visionary in the retail industry and founder of Retail Prophet. Hosted by Meny Hoffman, this episode delves into Doug's extensive experience and his expert perspective on the evolution of branding, retail trends, and the essential elements of customer experience. Doug shares his journey of observing and shaping the retail landscape for over two decades, highlighting critical observations about how brands can remain relevant and thrive in an ever-changing market. This narrative underlines the importance of having a clear brand purpose and consistently animating this purpose across all facets of a business. Doug discusses the dual nature of a brand, comprising both visible elements like logos and advertising, and the less visible components such as company culture and supply chain practices. He emphasizes that true brand success hinges on a brand's ability to integrate and manifest its core purpose in every business process, creating a genuine connection with their audience. Additionally, Doug provides a compelling analysis of post-pandemic retail dynamics, discussing the fusion of physical and digital experiences, the rise of third-party marketplaces, and the strategic adjustments businesses must make to cater to modern consumer behaviors. His insights are particularly beneficial for retailers and business owners seeking to navigate the complexities of today's market while aiming to deliver unparalleled value and experience to their customers. Through thoughtful anecdotes and expert advice, this episode offers actionable strategies for business owners and leaders to leverage the principles of effective branding and customer experience design. Tune in to explore how maintaining a clear brand purpose and innovating on customer touchpoints can drive business growth and customer loyalty. Whether you're a seasoned retailer or an emerging entrepreneur, this episode is packed with insights to help you refine your strategy and strengthen your brand's impact. 04:21 - Retail Profit's Market Vision 09:02 - Purpose: Key to Brand Success 12:04 - Apple's Renegade Vision 13:46 - Retail Innovation and Founder Vision 18:51 - Branding Commitment vs. Lip Service 21:34 - Brand Identity vs. Strategic Focus 27:25 - Amazon's Delivery Evolution & Marketplaces 29:53 - Identifying Market Opportunities 32:37 - Experiential NYC Toy Store 37:26 - AI Transforming Retail Workflow 40:07 - End of Retail Era 44:08 - Dominate One Area, Maintain Values 45:04 - Align Business Purpose & Delivery   Select one primary area to dominate from the four positions mentioned: culture, entertainment, expertise, or design. Focus on excelling in one area rather than trying to be everything to everyone. Experience your own customer service channels firsthand, just as Doug suggested CEOs should do quarterly, to identify gaps in service delivery. If you're growing, create systems to maintain your brand purpose and values even as the organization expands, preventing the "watering down" effect that often happens with scale Create clear guidelines about what your brand promises and ensure all business decisions (from sourcing to pricing) align with these commitments. Review how your stated purpose is actually showing up across all aspects of your business - from products to customer service to employee culture. Look for gaps between what you claim and what you deliver.  

Trish also discusses the power of plant-based wellness, her family's medicinal farm, and how she's using events, storytelling, and influencer marketing to grow her brand without a massive advertising budget. If you're an aspiring entrepreneur looking for unfiltered startup lessons, this episode is a must-listen!

Send us a textDiscover the importance of focusing on strategies and products that work, rather than chasing every new opportunity. Jordan shares a compelling story about finding gold and resisting the urge to dig elsewhere.In this episode, Jordan West, despite the glamorous perception, Jordan reveals the roller coaster of wins, losses, and the crucial lessons learned along the way. Dive deep as he unpacks the three key lessons for thriving in the ecommerce industry: the power of building a community, the importance of doubling down on what works, and continuously improving your product. Jordan also sheds light on the critical consideration of choosing the right business partners.Listen and learn in this episode!Key takeaways from this episode:Building a Community: Creating a community around your brand is crucial for long-term success. A real community provides constant feedback and engagement among members, which can drive growth and improvement of products. It's more than just followers or email lists; it's about interaction and shared experiences.Doubling Down on What Works: When you find a successful strategy or product, focus on optimizing and scaling it instead of constantly looking for new opportunities. Leveraging existing wins can lead to greater success.Product Focus: The quality of your product is paramount. Continuously improve your products based on feedback and evolving customer needs. Even successful products need ongoing development to maintain their edge in the market.Choosing Business Partners Wisely: Select business partners who are on the same level, share the same drive, and have the capability to help scale a brand. A mismatch in partnership can lead to challenges and is often a critical mistake in business ventures.Community and Human Interaction: With advancements in AI, the value of human interaction and community will become even more pivotal. Building strong community ties can act as a stabilizing force for your brand against external uncertainties.Growth Plan: www.upgrowthcommerce.com/grow

Crafting a brand story that connects and converts at events can feel overwhelming. From defining your core message to ensuring every team member communicates it consistently, where do you even begin?Without a clear story and unified strategy, your brand risks getting lost in the noise of the event floor—or worse, missing valuable opportunities to build trust and stand out.In this episode, Matt sits down with Laura McKinney, founder and CEO of StrataBrand, to uncover the fundamentals of effective brand storytelling for events. Together, they'll dive into how to craft a message that resonates, engages, and drives meaningful results.You'll learn:✅ Why cohesive storytelling is critical to event success✅ The role of sensory experiences in creating memorable connections✅ Proven strategies to align your team and maximize event impactDon't let your brand blend into the crowd—tune in to learn how to share your story with clarity and impact!---------------------Connect with Laura:On her LinkedIn: https://www.linkedin.com/in/mckinney2020/Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

Dave sits down with Myq "Success" Rodriguez, the founder and CEO of The Brand Success, a NYC-based company specializing in influencer marketing for the urban and multicultural community. Myq has helped top labels, organizations, and influencers build powerful online presences and secure lucrative deals. He's also the co-author of The Content to Cash Bible, a guide to building wealth in the creator economy. Whether you're an entrepreneur, influencer, or marketer, this episode is packed with actionable tips to elevate your brand and achieve long-term success.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters. They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs. Priscilla highlights the importance of community, engagement, and storytelling while sharing tips on leveraging technical resources and exploring new opportunities in the creator economy.

In this episode of CX Insider, we sit down with Ajmal Mushtaq, the CEO and founder of Boss Pizza, to uncover how he went from a law graduate and corporate career to building one of the UK's largest takeaway operations. Ajmal shares his inspiring journey, the sacrifices he made, and how he turned a struggling family restaurant into a revolutionary pizza brand that's reshaping the food industry. Contents: [0:00:00] Introduction to Ajmal & Boss Pizza [0:01:42] Career Journey: From Law to Pizza [0:03:37] Building the Largest Takeaway Operation [0:07:36] Launching Boss Pizza During COVID [0:08:08] Mega-Kitchen Efficiency [0:14:08] The Secret of Brand Success [0:20:20] Challenges of Franchising [0:22:31] How Tech Drives Growth [0:41:12] Building a Winning Team [0:42:33] Redefining Success

Are you curious about transforming a passion into a flourishing career? Join us as Danika Daly, a powerhouse in PR, shares her compelling journey from the world of science to the vibrant realm of public relations. Danika's story is a testament to following your instincts and embracing unexpected opportunities, like that fateful moment when a college teacher recognized her innate talent and nudged her toward PR. Listen as she recounts her career evolution, including her experience with the Bateman competition and how it shaped her understanding of the PR landscape. This episode is packed with valuable insights into the differences between PR, marketing, and advertising, particularly in building a successful brand in the competitive handbag industry.In an era where digital presence is paramount, we explore the nitty-gritty of marketing strategies that resonate with today's fashion-savvy consumers. The fashion and handbag industry demands a strategic approach to social media, where understanding your audience's engagement habits is key. We dive into the importance of data-driven decisions and how platforms like TikTok and Pinterest can play a role in your marketing arsenal. With over 13 years of experience, Danika shares her expert perspective on how social media has transformed brand marketing, underlining your strategies' need for flexibility and adaptation. Emily Blumenthal, our host and handbag aficionado, further enriches our conversation by drawing from her Handbag Designer 101 Masterclass. She offers practical advice on how branding, high-quality imagery, and influencer marketing can make or break your presence in the fashion world. Learn about the nuances of influencer collaborations, from the benefits of paid campaigns to the potential of gifting strategies. This episode is a treasure trove of wisdom on creating a compelling brand narrative, avoiding common pitfalls, and leveraging the power of strategic marketing, all while ensuring your resources are optimized for maximum impact.Connect With Danika:https://www.danikadalypr.com/ https://www.instagram.com/danikadalypr/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Lisa Lee, former Director of Smirnoff Pre-Mix and Lone River at Diageo, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover strategies for brand reinvention, cultural relevance, and inclusive marketing. Listen now! About the guest: Lisa is a Results-driven Marketing executive with over 20 years of experience in building and scaling brands. Expertise in brand strategy, innovation, digital marketing and consumer engagement. Proven track record of driving revenue growth, leading brand reinventions including enhancing brand equity, and leading high-performance marketing teams. Adept at leveraging data-driven insights to craft compelling marketing strategies in fast-paced dynamic environments. EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠. Follow us! Find us on ⁠⁠LinkedIn, ⁠⁠⁠⁠EventUp Podcast⁠, and ⁠⁠Instagram

Are you ready to take your brand to the next level? Discover the secrets to building a powerful brand that resonates with your audience and drives real results. In this comprehensive guide, we'll cover everything from brand identity and messaging to marketing strategies and customer experience. What you'll learn: The fundamentals of branding: Understand the core principles of brand building. Crafting a compelling brand story: Learn how to create a narrative that captivates your audience. Developing a strong #brandidentity : Design a visual identity that reflects your brand's personality. Mastering #brandmessaging: Craft clear and concise messaging that resonates with your target audience. Implementing effective branding strategies: Discover proven techniques to elevate your brand. Measuring #brand performance: Track your brand's success with key metrics. Whether you're a startup entrepreneur or a seasoned marketer, this video is for you. Don't miss this opportunity to unlock the secrets to #brandstrategy and Watch now! Who is our guest Steph Hilfer? Yes… my full name is Stephanie. But since I could remember, I've preferred Steph! There's just something about it… like we're instantly friends – and for what we're going to do together, that's the best start! I'm so happy you landed here! Whether we've chatted before or you are just getting to know me there are a few things to hit right off the bat: I am intentional When it comes right down to it, I am a strategist. But honestly, that title does little to convey the depth of what we'll do together. I am a visionary I see what doesn't yet exist and I bring it to life. I am full of Viim Viim means enthusiasm. Literally, the definition of vim is: high-spirited, enthusiastic, energetic, vitality. Connect with Steph https://www.getviim.com/ https://www.getviim.com/podcast/ https://www.instagram.com/getviim Shout out to Our Sponsors Warrior Injury Law https://warriorinjurylaw.com/ Fuse Networks https://www.fusenetworks.com/ A Advanced Services https://aadvancedservices.com/ Valor Marketing LLC https://valormarketingllc.com/ MarkyBoy Productions https://www.markyboyproductions.com  

I am so excited to announce that Meghan McLaughlin is my guest on The Wicked Salty Podcast! Meghan is The Founder of Sand Neck Provisions, your one-stop beach shop catering to the ORV community on Sandy Neck Beach, Cape Cod Ma! Meghan is someone I've been wanting to talk to and become friends with for a very long time. Her shop is at the end of Sandy Neck Rd …where my childhood lives.  My friend told me that I should talk to Meghan, because we had so much in common…and it turns out she was right!  Today we are meeting for the first time, having girl talk, beach talk and diving into Meghan's unique talent of Instagram social media marketing! We have some seriously epic Beach Brand Success Strategies today!  If you love the beach, entrepreneurship and social media marketing, then this is the episode for you!  How To CRUSH It With Social Media / Beach Brand Success Strategies / With Meghan Mclaughlin, The Founder Of Cape Cod Beach Brand - Sandy Neck Provisions   Follow Meghan: https://www.sandyneckprovisions.com/ https://www.instagram.com/sandyneckprovisions/?hl=en https://www.tiktok.com/@sandyneckprovisions   Follow Jen: https://wickedsalty.com/ https://www.instagram.com/wickedsaltylife/ https://www.facebook.com/groups/wickedsalty/ wickedsaltylife@gmail.com  

In this episode of the Industrial B2B Marketing Excellence Podcast, Donna Peterson explores the concept of the ripple effect and its vital importance for industrial brands. Discover four actionable steps to create a meaningful impact with your messaging and stand out in a crowded marketplace. Learn how purposeful messaging, limiting channels, consistency, and segmentation can help your brand build trust and achieve long-term success. Tune in to learn how to inspire success in yourself and those around you with insightful tips and tactics tailored for industrial marketing. Timestamps-00:00 Introduction to the Ripple Effect01:00 The Importance of Ripple Effect in Industrial Branding01:20 Standing Out in a Busy Marketplace01:41 Four Actionable Steps to Make Your Brand Stand Out06:07 The Power of Purposeful Messaging09:06 Limiting Your Channels for Maximum Impact10:48 Consistency is Key13:16 Effective Segmentation Strategies14:49 Conclusion and Final Thoughts16:34 Subscribe and Stay Updated If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

Tricia Morris is an inspiring entrepreneur in the beauty industry. Tricia's journey spans from her early days in retail to founding High End Beauty, a company that curates luxury products from around the world. She's also the creator of Eyetitude, a brand focused on emotional well-being, inspired by the lotus flower. Today, we'll explore how Tricia has introduced unique international brands to the U.S. market, her commitment to sustainability, and her collaborations with top influencers. Whether you're passionate about beauty or entrepreneurship, this episode is filled with insights you won't want to miss! In this podcast you will learn: - Strategies for successfully introducing unique international beauty brands to the U.S. market. - Insights into sourcing and curating sustainable, eco-friendly, and cruelty-free products. - The role of trade shows in discovering new trends, ingredients, and building essential industry connections. - Challenges and lessons learned from partnering with large retailers and navigating the risks. - Key branding strategies for selecting and positioning products in niche markets like spas and salons. - Tricia's inspiration behind the Eyetitude brand and how it champions both emotional and physical wellness. -Tips for building customer trust and delivering exceptional service in the beauty industry.

Ever wondered how the employee experience shapes a brand's reputation? Dive into an enlightening conversation with Jason Antoine, where we explore the profound connection between a positive work environment and enhanced customer experiences. Leaders play a pivotal role in this dynamic, and by fostering empathy and genuine connections, they can transform not only the workplace but also their brand's image. We highlight the importance of recognizing toxic workplace behaviors and the transformative steps leaders can take to nurture a culture of growth and adaptability. Learn how creating a valued and engaged workforce is the key to elevating your organization's success in the market.Join us as we welcome Irene Riad, founder of Sightset and co-author of "Radical Becoming," who shares her expertise on Jungian psychology and the journey of self-identity. Her insights into Carl Jung's concepts of the self, ego, and persona offer invaluable lessons on leadership and personal growth. While addressing the common resistance to change, we share strategies to turn this into resilience, equipping you with tools to cultivate a thriving work culture. This episode promises to enrich your understanding of leadership dynamics, supported by research from the American Psychological Association, and offers practical wisdom to transform your organizational environment.Send us a textSupport the show✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!

In this episode of the Daring Made show, we're joined by the unstoppable Emy Dyer, a multi-passionate entrepreneur, graphic and web designer, and owner of Emy Ave Boutique.Emy takes us through her inspiring journey from feeling unfulfilled in the corporate world to thriving as a boutique owner and branding expert. Despite the demanding roles of wife and mom, she's mastered balancing business with creativity. Emy shares her transition from Etsy success to managing multiple ventures, offering valuable insights into her bold design style and authentic branding approach. Packed with entrepreneurial wisdom, this episode explores key topics like fashion's impact on identity, navigating client expectations, and the power of supportive communities.Tune in to hear how Emy turned burnout into breakthrough and empowers women, especially moms and immigrants, through her high-quality, comfortable clothing line and innovative business strategies. Don't miss out on this empowering story of passion, perseverance, and practical advice for ambitious creatives.Connect with Emy:Emy's Instagram: https://www.instagram.com/itsemydyer/Shop Emy Ave: https://emyave.com/Check out Emy's site: https://emydyer.com/00:29 Introducing Emy Dyer: A Multi-Passionate Mogul 02:14 Emy's Journey: From Corporate to Creative 04:56 Building a Unique Brand Identity 07:06 Balancing Creativity and Business 12:39 The Evolution of Emy Ave Boutique 17:04 Navigating the Fashion and Merch World 29:35 The Role of Intuition and Experience 31:34 The Birth of Dyer Ink 35:05 The Impact of Professional Guidance 45:29 Launching Merch 101 Connect with Sasha: Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

Chris Willis sits down with Rachel Adam, Head of Brand and Communications at Sonar, to explore the critical role of strategic communications in shaping and amplifying brand identity.Why it matters: Strategic communications are vital for aligning brand and comms to drive business success.Effective storytelling can command the narrative and elevate your brand.Navigating internal and external messaging is crucial for maintaining a cohesive brand identity.Go deeper: Rachel shares her journey through B2B tech PR and the key lessons she's learned.From storytelling to navigating internal and external messaging, Rachel offers invaluable insights.Learn how to align brand and communications for business success.What's next: Tune in to learn how to command the narrative and elevate your brand through effective communication.

In this podcast episode, I'm going to dive into the one skill that can literally make or break your brand's success. It's something that most people overlook, yet it's the foundation of every powerful personal brand you've ever seen. You can have all the right strategies, the best products, or a great team, but without mastering this, you're going to hit a wall and fast. This one skill has been a key factor in everything I've built, and it can do the same for you.

Successfully using influencers can be as challenging as running an ultramarathon. This episode tackles the subject, focusing on strategies to increase brand reach and authenticity. Hosted by Jen Lamboy, Hybrid Marketing Co. Director of Strategy, the session pools insights from a trio of industry experts: Lauren Mundell, founder of cannabis influencer marketing agency Hi-Curious; Aaron Rosenbluth, our Director of Content; and SJ Gingras, Social Media Manager and the personality behind ‘the Ouid Fairy.' Together, they explain what it takes to build authentic connections in the influencer space to drive cannabis brand success.

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that's what her clients say!). Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it's great to finally be able to chat – AND to bring that chat to all of you. Hit PLAY to hear: The importance of understanding the retail landscape Why you need to diversify your channels Building strong relationships with your retailers How adaptability can help sustain your growth Integrating your retail and DTC strategies And why patience and persistence are key Key timestamps to dive straight in: [05:26] Diversifying sales channels can boost profits. [08:48] Strategic approach to retail distribution takes time. [12:13] Proving customer demand is crucial for buyers. [15:42] Continual awareness building for successful sales process. [18:56] Plan launch strategies and drive consumer awareness. [21:56] Retail takes time, but offers opportunity. [23:18] Listen to Wizz's Top Tips! Full episode notes here: https://ecmp.info/506Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

In this episode of Smart Franchising with Fransmart, we sit down with Jay Sonner from North Point, a leading expert in mergers and acquisitions. With extensive experience in the restaurant and franchising industries, Jay shares his valuable insights on crafting a franchise that not only attracts buyers but also commands top dollar. Discover the secrets behind high-stakes deals with renowned brands like Nothing Bundt Cakes and Hand & Stone, and learn what major investors like Roark Capital are really looking for. Jay also explores the growing trend of membership-based franchises and why they are capturing the market's attention. Tune in for insider tips on transforming your franchise into a high-stakes player in the business arena and learn how to position your company for the ultimate sale. Chapters 00:00 Introduction and the Goal of Building a Wealthy Business 06:24 The Sweet Spot in Scale for More Sponsorship Opportunities 12:45 Private Equity's Focus on Growth Opportunities and Proven Unit Models 26:52 Keys to Success for Franchisees in the Industry 37:24 The Importance of Real Estate in Brand Success

Sip on luxury brand insights with Theresa Austin, the Global Consumer Engagement Director at Moët Hennessy and CMO at Clos19. Join host Marie Driscoll as Theresa reveals the intricacies of her dual role, discussing her approach to managing CRM strategies and spearheading brand marketing with finesse. Discover how storytelling, data, and employee engagement are woven into their CRM initiatives to drive success. Learn about the significance of actionable insights, the power of collaboration, and how AI is transforming marketing strategies. Key Insights: - Harnessing the Power of Storytelling: Delve into the art of storytelling and its emotional impact on consumer engagement, fostering deeper connections with the brand. - Integrating Data for Marketing Excellence: Discover how Theresa's team integrates data insights into their marketing and sales strategies to optimize performance and drive results. - AI and Innovation in Marketing: Explore the transformative potential of AI in optimizing media spend and making informed commercial decisions. - Elevating Employee Engagement: Hear about Clos19 and Moët Hennessy's employee training programs and collaborative workshops that foster a culture of innovation and teamwork. Ready to join the GRL community? Nominate yourself or another retail executive to join the community today: www.globalretailleaders.com

Discover how living your values can unlock personal and brand success with Zachary Colman. Learn strategies to overcome business plateaus and build a community-focused brand in our latest podcast episode. Join us for an enlightening conversation with Zachary Colman, founder of a successful GRIT-Focused Branding Agency and Gym Growth Agency. Zach shares his journey of observing the pitfalls of profit-focused workplaces and the importance of living by one's values. Discover how staying true to your values can help you overcome business plateaus and personal feelings of being undervalued. In this episode, you will learn: 1. The significance of integrating personal values into your business brand. 2. Strategies to build a community-focused brand that resonates with your audience. 3. How maintaining strong values can lead to sustained personal and professional growth. Zach's expertise in personal and corporate branding, as well as warm marketing tactics, has helped numerous professional athletes and corporate brands build impactful communities. His commitment to creating brands that listen and engage with their customers sets him apart as a leader in his field. Tune in to gain valuable insights on how living your values can enhance your brand and personal success. Connect with Zach: https://creatitive.com/start-a-project https://www.youtube.com/@zach-colman https://www.linkedin.com/in/zach-colman/ https://creatitive.com/author/zcolman/ PROMOTION: Brand Development, skipping the audit phase by starting here: https://creatitive.com/downloads/brand-questionnaire/ ▼ ▼ You can connect with/follow Talking with the Experts: Book a guest spot: https://bit.ly/45Vslx8 Website: https://talkingwiththeexperts.com/ LinkedIn: https://www.linkedin.com/company/talking-with-the-experts/ Facebook Page: [Rose Davidson] https://www.facebook.com/rosedavidsonaustralia/ Instagram: https://www.instagram.com/rosedavidson_australia/ YouTube: [Subscribe] https://www.youtube.com/channel/UCkM5n5QJhnNAmUiMzii73wQ #TalkingWithTheExperts #ExpertInterviews #BusinessGrowth #PodcastingSuccess #EntrepreneurTips #LeadershipAdvice #MarketingStrategies #SmallBusinessHelp #SuccessStories #ProfessionalDevelopment #BusinessInnovation #PodMatch

Catch the latest episode of "The Juice with Jess Cervellon" featuring Danielle Dawson, Product Marketing Manager at Four Sigmatic. Danielle shares her insights on the challenges of integrating functional mushrooms and plants into products while keeping brand vibes consistent.Jess and Danielle dive deep into why a solid brand voice matters, the perks of knowing your customers, and innovating marketing moves. Get hyped by Danielle's herbalism journey and her tips for ace product development.Don't miss this jam-packed episode for anyone looking to boost their brand game, get to know their audience, and leverage customer data for growth!------------------------------

Brian Gregory - who sits down with Hersh on YES, BRAND - is the creator of The YES! TEST, a breakthrough tool for small businesses, media firms, consultants and marketing agencies that's fast and simple to use. The answer is obvious... YES to BOTH!

I spoke with Stefanie Santos McLeese (Co-Founder, Brand Strategist at S Collective Brand Strategy & Identity) about "Mastering Brand Success with The four Brand Dimensions."    You will learn the following:    1. What is a brand? 03:56    2. Why are the four brand dimensions necessary to owning an authentic brand identity? 10:42      3. What is the Character Dimension. 11:05     4. What is the Environmental Dimension? 15:23 5. What is Emotional benefit as it relates to brand? 19:37   6. What is Community Purpose? 25:45    To get in contact with Stefanie:    Linkedin: https://www.linkedin.com/in/stefaniesantosmcleese Website: https://santosmcleese.com Website: https://www.alternavida.com This episode is sponsored by    Fantail Services  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://fantailservices.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Triad Leadership Solutions https://⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠triadleadershipsolutions.my.canva.site⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   Our podcast is sponsored by    SupaPass  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.supapass.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   Southern, Sweet & Sassy™ Coffee    Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://grounds4cause.com/pages/s3-coffee-co⁠⁠⁠⁠⁠⁠⁠ Use DTLWPODCAST at checkout for your discount.    The Outlier Project    Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://theoutlierproject.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  dooko  Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dookowear.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  This podcast is brought to you by Streamyard, a browser based tool that lets you live stream to any platform and record podcasts in studio quality and even host webinars. It's built for creators and video marketers to make your job way easier and we use it to record this podcast.   Check them out at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://streamyard.com/?fpr=dtlwpodcast

In today's FittBite, we'll explain why competing on price isn't sustainable and how niching down can help you charge premium prices and scale your business.We'll also guide you through selecting, researching, and validating a niche, and explain the benefits of targeted marketing.Tune in for essential tips to make your brand stand out in the e-commerce space.Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: FittDesign Tech Pack Templates Follow our host on instagram: https://www.instagram.com/shadiadada/ https://www.instagram.com/fittdesign/ Got any other questions, email us for an instant response at: studio@fittdesign.com Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683 Visit our website:https://www.fittdesign.com/ Follow us on:https://www.linkedin.com/company/fittdesign/ https://www.facebook.com/fittdesign https://www.pinterest.com/fittdesign/ https://www.behance....

Join us for a cracking chat with Charli Walters, the dynamic CEO of Koh, a company making waves in the cleaning industry with its eco-friendly, refillable, reusable, and recyclable multipurpose products.Charli's strategic brilliance and a decade of experience in leading transformational company growth have made her a standout in the business world, leading to her appointment as CEO of Koh in 2022.It was awesome to hear her career and business journey, the origins of Koh and what separates a successful brand from others, to leaving the family business to forge her own path. She shared insights on the key to building strong business relationships, finding the right price for your products, handling competition, maximising social media, and much more.You can subscribe to the Mentor newsletter here: https://mentored.com.au/newsletter-sign-upJoin the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. Hosted on Acast. See acast.com/privacy for more information.

Whitney Geller is Co-founder and Partner of Whitman Emorson, a Toronto-based design studio focused on solving complex problems with a human touch. She is also Co-founder of Jems, a female-founded, body-safe condom and lube product line. Whitney has worked at the forefront of strategic design with global clients such as MTV, Coca-Cola, Oprah Winfrey, and the Mayo Clinic while at Bruce Mau Design. Yasemin Emory is Co-founder and Partner of Whitman Emorson. It is a team of designers, strategists, writers, editors, and creative thinkers bound by the desire to produce thoughtful and responsive work. She is also Co-founder of Jems, built on the desire to naturalize sex and condom use and disrupt a toxic industry. Previously, Yasemin served as the Senior Director of CO-OP and Associate Art Director at Martha Stewart Living Omnimedia. In this episode… Have you ever wondered how groundbreaking companies are born? Can an idea that challenges the status quo transform not only an industry, but perceptions as well? Whitney Geller and Yasemin Emory unpack this notion by sharing their story of transitioning from leading the successful design agency Whitman Emorson to challenging stereotypes in the safer sex industry with their brand, Jems Condoms. The duo addresses the lack of representation and dated messaging in the existing market, combining their design prowess with a mission to make condom buying and use more approachable and stigma-free. By cultivating a collaborative studio culture and ambitious leadership at Whitman Emorson, they granted themselves the freedom to venture into the product space, driven by values and a desire to make an impact. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Whitney Geller and Yasemin Emory, Co-founders of Whitman Emorson, about their entrepreneurial journey from running a creative agency to launching a safer sex brand. They share how they navigated the complexities of creating a start-up without compromising the integrity and success of their original agency, setting a culture that embraces a life-work balance, and tackling regulatory challenges in advertising condoms.

On this episode,"The B Word" as host Joanne Bolt and guest Malika Mahota decode the power of niche branding. Delve into the art of targeting your market, crafting authenticity, and reaping the rewards of strategic specialization. Discover how to transform your business with precision and purpose. ********************************************************************************* Malika Mahota is a brand strategist, speaker, and niche expert, celebrated for her dynamic approach to empowering clients with confidence. Her expertise in shaping unique brand identities has made her a sought-after mentor and speaker, inspiring action and strategic foresight in businesses and individuals alike. Malika's engaging workshops and presentations provide powerful insights into effective brand positioning, making her an influential figure in the branding industry. Engage with the show! Join the Podcast(Her) Network: https://www.podcasther.com/ The B Word Instagram Community: https://www.instagram.com/podcast_her.inc/ Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

Send us a Text Message.Navigating a career path with the precision of a seasoned captain is no small feat. This episode contains practical advice from one a top CMO who is an expert in leadership.  We discuss how to make sure your career is on course and we share how to steer through the journey with intention and integrity. We dissect the importance of aligning your personal branding with career development, and how keeping true to your values shapes not only your professional journey but also the very core of job satisfaction. It's a conversation that promises to leave you with a blueprint for building a career that's not just successful, but also deeply fulfilling.Our guest Scott Jeffrey Miller shares his journey from working at Disney to becoming CMO for Franklin Covey - and an expert in leadership and marketing, ultimately leading to his success as a seven-time author, keynote speaker, podcaster, and literary agent. Scott discusses critical lessons on how to build a multi decade career, his approach to building a personal brand, the essence of networking, and valuable insights into marketing that can transform careers from accidental to intentional. He emphasizes the importance of understanding one's personal and professional values, building a personal brand with authenticity, and the impactful role of networking in career advancement. With over 500 podcast episodes under his belt, Miller has a wealth of knowledge and experience that listeners can draw from to navigate their career.Check out Scott's web site, books and podcastsVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube02:34 Insights from 'Marketing Mess to Brand Success'06:01 Mastering Marketing Language for Client Success15:07 The Power of Personal Branding and Authenticity18:56 Navigating Multiple Passions in Professional Branding20:33 Unveiling 'Career on Course': Strategies for Intentional Career Growth21:04 Decades of Observations: The Meandering Career Path22:04 The Genesis of a Career Guidebook23:32 Defining Your Values: The Foundation of a Fulfilling Career26:30 Navigating Career Conflicts with Personal and Professional Values34:07 The Power of Personal Branding36:59 Mastering Networking in the Digital Age40:58 The Importance of an Inner Circle for Career Advice44:41 Final Thoughts and Advice

Allegra Poschmann is the CEO & Design Director at Pact, a design led, development driven studio that creates digital experiences.In this episode, Allegra shares her journey of substantial growth in the design industry and the compelling success of the nap dress. Listen as we explore the unique approaches to customer engagement and personalized brand experiences that are defining modern retail.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Allegra Poschman2. The Success of the Nap Dress3. Creating Unique Customer Experiences4. Personalization Strategies5. The Connection between Online and Offline Experiences6. Pact's Approach to Client Relationships7. Collaborations and Projects8. Balancing Initiatives and Partnerships9. Strategic Focus and Client Onboarding10. Interest in AI and Brand Consistency11. Ingredient Showcase and SEO12. Understanding the Customer and Founder's Vision13. Success with Visionary Brands and FoundersTimestamps00:00 Small studio job changed career trajectory, company founded.05:35 Designers listen to clients for e-commerce insight.09:11 Improved metrics, long-term partnership, strategic direction.12:20 Optimizing Shopify capabilities for marketing science-focused products.13:32 Matina focuses on unique single origin sourcing.16:40 Using active ingredient to promote legitimacy in SEO.21:43 Understanding customer values and tailoring approach.25:59 Fashion brand grew, focused on unique products.29:20 Avoid replicating it, focus on personalized experiences.30:23 Personalization strategy works for studs' piercing studios.35:37 Businesses merging tech and physical products seamlessly.39:08 Curiosity about AI and brand product focus.40:55 Glossier brand focused on enhancing natural beauty. Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Allegra Poschmann - CEO & Design Director at PactBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Get ready to unlock the secrets of retail analytics success with James Harris as he joins Charles Greathouse to explore the transformative impact of High Impact on small brands navigating the complex world of Walmart. With James' rich expertise in analytics, replenishment, and sales, we expose the unbalanced battlefield where smaller suppliers frequently find themselves outgunned. Our expansive discussion covers the necessity of a robust support system and a well-rounded team to meet the stringent demands of big retailers, offering an eye-opening look at the disparities between large and small firms and how High Impact aims to level the playing field.Have you ever wondered what it takes to fine-tune your brand's survival in the retail jungle? This episode peels back the curtain on the meticulous world of data analysis, from logistical hiccups like over-ordering dog food to mastering Walmart's OTIF compliance. James shares war stories from his early days, emphasizing the evolution of planning in this ever-changing sector. We also dive into the potential of new analytical tools, such as High Impact's Pharaoh's Reporting Suite, to enhance data-driven strategies—a must-listen for anyone yearning to turn information into gold.Finally, we discuss the revolutionized landscape of retail advertising, tackling the importance of Walmart Connect for small businesses and the subtleties of ROI testing in the post-COVID era. We also reflect on High Impact's journey since 2007, the pivotal lessons learned along the way, and the power of strong partnerships. Sprinkled with personal anecdotes and a nod to my affinity for historical fiction, this conversation is a treasure for anyone eager to grow their brand and those fascinated by the narrative of retail. Don't miss out on these retail gems—your next strategic move could be hidden within.

Becoming a successful influencer isn't necessarily about having a large following. Host Michelle Thames and talent expert Courtney Bagby Lupilin share what it takes to be a successful and profitable influencer (and it isn't your follower count). Courtney also shares tips on negotiating brand deals to ensure a strong and mutually beneficial relationship between you and the brand you're partnering with. Courtney Bagby Lupilin, CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV, and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and The Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events, but her passion for the celebrity side of influencer marketing led her to Los Angeles where she hustled and boldly built relationships in the reality TV world. In 2019, Courtney founded her company Little Red Management at the young age of 25. Courtney's approach to influencer and celebrity brand management is rooted in her extensive knowledge and proclivity for pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships with huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome, and more. Her love for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA.--Courtney's InstagramLittle Red Management websiteCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

The Content Game is Intense with Third Party Data restrictions. New privacy laws and growing competition.So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format?The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google.Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google's algorithm with an intuitive feel for the culture of every social media platform.His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector!He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years.His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space. Kasim Aslam, owner of the #1 rated Google Ads Agency in the US was blown away by his tech-backed ingenious process, “Nobody else is doing this. You've got stuff people need to hear, ” he told him.Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads. Atiba's experience and insights are so mind-boggling that Lauren Petrullo of Mongoose Media believes that there is “brilliance oozing out of his pores”This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summitt, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today. It's time to grab the content marketing bull by the horns! And Atiba is your man.https://clientattractionpros.com/ https://www.facebook.com/groups/traffickeys https://instagram.com/atibadesouza https://www.linkedin.com/in/atibadesouza/ https://www.tiktok.com/@theatibadesouza https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg

Unlock the psychological secrets behind successful marketing strategies with Ryan, the mastermind from Wizard of Ad's, in our latest episode. We guarantee you'll come away with an arsenal of insights to influence customer behavior and bolster your brand's resonance. From the essentials of building trust to the art of creating an unforgettable character like Billy Ray for Drain Magic, this conversation is packed with real-world examples that illustrate the power of authenticity and entertainment in advertising.Prepare to rethink everything you know about connecting with consumers as Ryan and I dissect the importance of aligning your business's values and convenience with customer expectations. We share enlightening stories, like the shift from aimless promotions to targeted messages that catapulted companies forward, and discuss the strategic timing of offers that turn lukewarm leads into hot prospects. Whether it's heating services or accounting firms, Ryan's expertise shines a light on leveraging service cycles and reducing acquisition costs through smart, value-driven communication.Finally, we give you an exclusive sneak peek into an upcoming book co-authored by Ryan, which promises to revolutionize the way businesses approach scalability and ease in sales. This episode isn't just a treasure trove of marketing wisdom—it's a launchpad for anyone ready to elevate their brand and make a lasting impact on their industry. Tune in for a session brimming with strategies, laughter, and a deep dive into the power of simplicity in messaging that sets you apart from the crowd.ryanchute@ryanchute.comhttps://sellingrevolution.comhttp://www.ryanchute.com Support the showhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyghttps://www.facebook.com/corey.berrier https://www.linkedin.com/in/coreysalescoach/

In this episode of The Brainy Business podcast, Melina Palmer unveils the backstory of her latest book, The Truth About Pricing: How to Apply Behavioral Economics so Customers Buy. By tracing her path from book concept to publication, Melina underscores the significance of pricing confidence for businesses. The episode delves into the challenges businesses encounter in pricing and how Melina's book offers actionable advice to cultivate that essential confidence.  With a focus on unraveling the psychology and behavioral economics underpinning pricing decisions, Melina's book aims to empower businesses to enhance their sales strategies and cultivate customer loyalty. For business owners and entrepreneurs seeking to elevate their pricing acumen and drive profitability, this episode is a valuable resource. Melina's expertise and pragmatic insights make it an indispensable guide for navigating the complexities of pricing strategy. In this episode, you will be able to: Mastering the Book Publishing Process: Unveiling the intricacies and essentials of publishing a book for aspiring authors and entrepreneurs. Optimizing Pricing Strategy for Businesses: Maximizing profitability and competitiveness through strategic pricing methodologies tailored to your business. Leveraging Behavioral Economics in Pricing: Harnessing consumer psychology and decision-making behaviors to drive sales and revenue. Cultivating Confidence in Pricing Decisions: Developing the expertise and assurance needed to make sound pricing choices for your products or services. Incorporating Psychology into Pricing Strategy: Understanding the psychological triggers that influence consumer purchasing decisions and using them to your advantage. Show Notes: 00:00:00 - Introduction Melina introduces the episode, discussing the launch of her new book. She provides an overview of what listeners can expect in the episode. 00:04:16 - The Journey to Writing The Truth About Pricing Melina shares the journey of writing The Truth About Pricing, from connecting with a book agent to finalizing the contract for the book. She discusses the process of pitching the book to publishers and the serendipitous events that led to its publication. 00:09:30 - The Problem with Pricing Melina delves into the common struggles and stress associated with pricing for businesses. She highlights the pressure to get pricing perfect, the tendency to procrastinate, and the overwhelming amount of information available on pricing strategies. 00:11:33 - Gaining Confidence in Pricing Strategy Melina emphasizes the importance of confidence in pricing and its impact on customer behavior. She discusses the value of gaining confidence in pricing strategy and presents the book as a guide to achieving this confidence. 00:15:36 - Overcoming Procrastination and Setting the Right Price Melina addresses the common pitfalls of procrastination in setting prices and the cognitive biases that contribute to this behavior. She highlights the book's focus on overcoming these challenges and setting prices with confidence. 00:16:05 - Setting the Stage Melina explains that the book focuses on understanding the pricing problem and how behavioral economics is the key to success. It covers the science behind pricing and the steps to optimize pricing using behavioral economics and psychology. 00:19:25 - The Golden Octopus Melina introduces a short story about the purchase of a golden octopus to illustrate how pricing really works. This section also provides insights on pricing placement and psychology, outlining the brain tricks that impact pricing. 00:21:06 - Building a Foundation This part focuses on the importance of the factors that come before the price itself. It emphasizes the need to create a seamless buying experience for customers and highlights the significance of choice architecture in pricing strategy. 00:25:22 - Applying the Framework Melina introduces the It's Not About the Cookie framework, which consists of six categories of behavioral science to consider when applying the foundation of the pricing strategy. It also discusses the value of properly structuring a choice in pricing. 00:30:06 - Case Studies Melina discusses four case studies of well-known global businesses to inspire readers on how to apply the concepts to their specific business types. The case studies cover quality and value-based product and service businesses, offering practical insights for readers. 00:31:40 - The Importance of Pricing Strategies Melina emphasizes the importance of making pricing decisions efficiently and confidently. She offers a guide to streamline the process and highlights the value of incorporating psychology and behavioral economics into pricing strategies. 00:32:38 - Freebies and Resources Melina discusses the complimentary items available, including a virtual glossary and a pricing mastery checklist. She invites listeners to visit thebrainybusiness.com for a free sample chapter and provides links for ordering the book. 00:33:47 - Availability and Formats Melina shares that the book is available for purchase on various platforms and mentions the upcoming ebook and audible versions. She encourages preordering and assures that the audiobook is professionally narrated. 00:34:48 - Audiobook and Book Content Melina addresses the suitability of the audiobook for learning, highlighting that the book's tasks are not heavily reliant on visual aids. She provides links to order all her books and emphasizes the value of the book's content. 00:36:19 -  Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Truth About Pricing, by Melina Palmer What Your Customers Want and Can't Tell You, by Melina Palmer What Your Employees Need and Can't Tell You, by Melina Palmer Marketing Mess to Brand Success, by Scott Miller Finding Confidence in Conflict, by Kwame Christian Top Recommended Next Episode: Truth About Pricing (ep 5) Already Heard That One? Try These:  What Your Employees Need and Can't Tell You (ep 225) Bundle and Stack Your Offers (ep 84) How to Raise Your Prices (ep 354) Get the Ultimate Pricing Confidence (ep 66) What Your Customer Wants and Can't Tell You (ep 147) Jo Evershed and Gareth Harvey Interview (ep 353) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

If you look next to any successful company or coach, you'll surely notice a strong personal brand by their side. In today's business world, a strong personal brand is essential if you want your business to reach its full potential. In fact, your personal brand often precedes your introduction. Meaning people are usually looking you up before they ever decide to buy from you or reach out. I can't stress the importance of your personal brand enough, and it's why I had Personal Branding Expert - Chris Harder on this week's episode!   Chris' Instagram: @ChrisWHarder For daily positive wealth inspiration texts from Chris, text the word “daily” to: 3104210416 Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. Register for the free bonus training where you'll discover the 5 secrets to selling from webinar & live stages. https://colinboyd.easywebinar.live/5secrets For all the show notes and links: https://www.expertedgepodcast.com/blog/episode194 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi    

Tyler Mount⁠ has served as a consultant to nearly 1000 agents spanning 14 countries worldwide. His experience spans brand development for residential agents, national brokerages, and commercial brokers, in addition to new development portfolios valued at over $7 billion. As an industry-leading branding and digital strategy expert and owner of Henry Street Creative, a creative agency specializing in brand design, content creation, and web development for some of the most esteemed industry professionals, Tyler, and his team have partnered with Ryan Serhant, Spencer Rascoff (Founder, Zillow), Pacaso, John Legere (CEO, T-Mobile), NBC, Nomura, Baccarat, 1 Hotel, and countless others. In this episode you'll learn:  Building your personal brand How to be successful this 2024  Choosing the right marketing strategy Catch up Tyler's social media here:  Website: https://tylergmount.com/  LinkedIn: https://www.linkedin.com/in/tylermount/ Instagram: https://www.instagram.com/tylergmount/?hl=en  GoBundance LHI Assesment: ⁠⁠www.gobundance.com/lhi⁠⁠ Want to listen to Tribe of Millionaires? Spotify: https://podcasts.apple.com/us/podcast/tribe-of-millionaires-podcast/id1110145229 Apple: https://open.spotify.com/show/47lZ1BcVeRs1C4D8b7kbGI Learn More About Our Tribe! https://www.gobundance.com/ Watch How To Profit From Your Brand | Mark Lack Ep 241 https://www.youtube.com/watch?v=OLYFjltV69s Want to connect with our community? Instagram: https://www.instagram.com/gobundance Facebook: https://www.facebook.com/gobundance Twitter: https://twitter.com/GoBundance Tribe of Millionaires Podcast by GoBundance is the podcast for healthy wealthy generous people who choose to live epic lives. Each week, we connect with featured guests and GoBundance members to bring you the best in our community. #gobundance #tribeofmillionaires #grablifebig

Are you looking for ways to boost your brand's credibility, trustworthiness, and long-term success?  We're thrilled to welcome back social proof expert, Brittany Herzberg, for an insightful discussion. Together, we delve into the world of testimonials, case studies, and more.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links from this episode:Subscribe to The Art Of Online Business YouTube Channel Download Brittany's Client Testimonial Guide here.Voxer Brittany to get her guide: @BEEHERE This episode goes beyond the realm of reviews, offering you valuable insights into how to effectively leverage social proof for your brand's long-term success. You definitely don't want to miss this!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeTimestamps:00:00 - Introduction00:00 - About Brittany Herzberg 06:18 - SEO helps your copy get found online09:19 - Use stories to build instant trust11:18 - Trust through SEO keywords attracts and convinces13:07 -Simplify questions and be specific for success18:58 - Craft case study with SEO, keywords; story format connects with readers21:37 - SEO + story + social proof = magic marketing combination25:14 - Optimize content with post-analysis adjustments27:11 - Notify person, get feedback, update case study30:27 - Improving social proof through easy testimonials requests35:19 - Capture audio and transcribe, ask for testimonials37:42 - No need to dress up for Voxer42:52 - Email as social proof; positive reinforcement received45:09 - Blind web developer helps improve website accessibilityDownload your free Facebook Lead Gen Ads Setup Checklist! Click here to subscribe to The Art Of Online Business's YouTube channel so you can see the funnel fixing advice! Black Friday Deal! Get 50% off the suite of courses!• Lead Gen Cheat Code• Tripwire Mastery• Funnel Optimization Blueprinthttps://quayjo.com/blackfriday