Believe you can because you can!

Your Shopify store is a vanity metric. Your Amazon listing is a bank account. Nik Hall, founder of Vitafive and now a partner at 1984 Ventures, learned this the hard way. When he launched his gummy vitamin brand, he followed the standard playbook: expensive Facebook ads driving traffic to a custom D2C site. The result?…

The “Publish and Pray” era is over. Welcome to the era of Distribution. Lars Lofgren, former Director of Growth at KISSmetrics and I Will Teach You To Be Rich, has a brutal reality check for B2B marketers: The “HubSpot Playbook” (write generic SEO posts gate with an ebook nurture via email) is dead. Why? Because…

In this episode of the UNmiss podcast, host Anatolii Ulitovskyi sits down with Alisa Sparks, the powerhouse behind Linden Creek. We're stripping away the “fluff” to look at the gears behind a luxury brand. Alisa breaks down how she simultaneously scaled a high-end design aesthetic while building a rigorous operational ecosystem through the Linden Creek…

Ian Lurie, founder of Portent and a 30-year veteran of the digital trenches, believes the industry is panicking for the wrong reasons. While everyone is clamoring to “automate everything” with AI, Ian argues that the most discoverable sites in 2026 are actually leaning harder into human psychology. In this episode, Ian breaks down his “Golden…

While the enterprise giants fight over AI agents, local businesses just need the phone to ring. Shannon Kinney, Founder of Dream Local Digital and a veteran of the newspaper-to-digital transition, argues that for 90% of businesses, “Global SEO” is a distraction. In 2026, the battle for local dominance isn’t won by keywords—it’s won by Trust…

Google is no longer just a library of links—it’s a child that needs to be educated. Jason Barnard, the “Brand SERP Guy” and CEO of Kalicube, argues that the traditional SEO model is broken. In 2026, we have entered the era of Brand Entity SEO, where algorithms don’t just match keywords; they “understand” who you…

Adrian Newman, President of Numero Uno Web Solutions and a 25-year veteran of the digital trenches, has a warning for 2026: If you are still chasing “search volume,” you are fighting a losing war. With AI Overviews and ChatGPT now acting as “Answer Engines” (AEO), the metric that matters most is no longer traffic—it is…

The old SEO rulebook isn’t just outdated—it’s dangerous. Adrian Newman, President of Numero Uno Web Solutions and a 25-year veteran of the digital trenches, has a warning for 2026: If you are still chasing “search volume,” you are fighting a losing war. With AI Overviews and ChatGPT now acting as “Answer Engines” (AEO), the metric…

AI is everywhere in marketing right now. But here's the truth — it's not a solution. It's a tool. And like any tool, it's only as powerful as the person using it. Our guest, Kaspar Szymanski, knows this better than most. A former Google Search team member and one of the world's leading SEO experts,…

Link building isn't dead. But it's no longer about volume, tricks, or chasing metrics in isolation. In an AI-driven search world, links are becoming signals of trust, context, and credibility – not just ranking levers. AI systems don't look at links the way old algorithms did. They interpret who is citing whom, in what context,…

Is your website ready for the “Answer Engine” era?Daniel Horowitz, Senior Manager of SEO at Informatica, joins us to reveal how enterprise giants are adapting to AI search. Daniel has moved from tactical link building to managing SEO for a global data company, and he has a warning: The old tricks don’t work on robots.Think…

The old SEO playbook is burning. Do you have a survival kit? David Quaid, a veteran of the technical SEO trenches, argues that we have entered a new phase of search where “keywords” are dying and “entities” are taking over. With Google's algorithm updates becoming more volatile and AI (SGE) rewriting the rules, relying on…

Most businesses are built to demand more time as they grow. More meetings. More pressure. More dependency on the founder. Dmitry Dragilev took a different path. His mission is clear: build high-margin businesses that run themselves and give founders time freedom, not burnout. That philosophy isn't theoretical. It's been validated four times through acquisitions by…

Most businesses don’t have a traffic problem. They have a “Leaky Bucket” problem.Tim Woda, Founder and CEO of White Peak, has built a career on a single truth: Traffic $neq$ Revenue. While most agencies obsess over “vanity metrics” (likes, impressions, and clicks), Tim's agency focuses on the unsexy but profitable work of Lifecycle Marketing—optimizing what…

This episode takes a deep dive into SEO for local roofing businesses. We audit five real roofing company websites and break down their strengths, weaknesses, and missed opportunities. The review covers core local ranking factors such as on page optimization, technical health, content depth, location signals, backlinks, and how well each site turns visitors into…

From homeless at 17 to building the world's largest dedicated SEO agency – meet Harry Sanders. Harry is the founder of StudioHawk, an agency that generates over $20M in annual revenue and has been named the Global SEO Agency of the Year by SEMrush. He didn’t just get lucky; he cracked the code on digital…

Google no longer ranks pages the way it used to. Technical fixes and keywords still matter, but they're no longer the deciding factor. Today, Google looks for signals that are harder to fake and easier to trust.Here are the forces shaping modern rankings: → Brand strength and demand. When people search for you by name,…

David Wilder, Founder and CEO of Trustpoint Xposure, to discuss the seismic shift from Google-centric SEO to Answer Engine Optimization (AEO). David breaks down how AI is rewriting the rules of user behavior—moving people from “browsing lists” to “demanding answers.” We dive into: – Why “Google fading” isn’t a myth, but a shift in discovery…

Search behavior has shifted fast and users are now asking layered, conversational questions through AI features like AI Overviews. Most Google Ads strategies haven't kept up, and that gap is why many advertisers are struggling with inconsistent performance. On the podcast, I want to explore:- How AI is retraining users to ask richer, more human…

Lead generation isn't about getting more traffic. It's about getting the right person to take the right next step. Online advertising, funnels, and lead gen only work when they operate as one system: message → offer → page → follow-up. If any piece is weak, you don't “need more ads.” You need a tighter flow.…

AI won't close deals for you.But it can make you feel like you've added 10 hours to your week — and that changes everything. Wes Schaeffer focuses on practical selling, and AI fits best when it helps you personalize faster without sounding fake. Personalization isn't adding someone's first name.It's showing you understand their world. Here…

SEO isn't slowing down — it's accelerating.AI summaries, shifting user behavior, and smarter algorithms are forcing brands to adjust faster than ever. Andrew Deutsch brings years of experience helping teams navigate these changes, and his perspective is simple: the winners aren't the ones who know the trends… they're the ones who adapt to them quickly.…

AI isn't just about automation anymore. It's about collaboration — humans and machines working together to make smarter, faster, and more creative decisions. In most organizations, the biggest question isn't how to use AI. It's where it truly adds value without replacing what makes people unique. That's where practical AI meets human intelligence. Real innovation…

Not every SEO win takes six months. Some take 24 hours — if you know how to send the right signals at scale. Stewart Vickers, known in the industry as “SEO Jesus,” specializes in a tactic called the ClickBomb Method: sending thousands of real viral-style clicks to a URL in a very short period of…

SEO isn't just about rankings anymore.It's about trust, structure, and experience — building something search engines respect and people actually want to read.Emanuel Petrescu knows this better than most. With years of experience helping businesses grow through SEO, he focuses on the parts of optimization that truly move the needle — strategy, clarity, and consistency.…

Most people wait for Google to find their pages. That's a mistake.Search engines move fast, and if your new content isn't indexed quickly, it might as well not exist. Proactive indexing changes that.Instead of sitting back, you make sure your URLs get noticed — fast. It's like manually submitting pages through Google Search Console or…

Success today isn't about climbing a corporate ladder. It's about building a life that works anywhere — on your terms. That's exactly what Mike Swigunski has done.As employee number four at Empire Flippers, he helped grow the company into one of the world's leading marketplaces for buying and selling online businesses. He's been involved in…

It's no longer just about ranking higher — it's about being understood by machines that think in language, not links. Large Language Models (LLMs) like GPT, Gemini, and Claude are reshaping how information flows online. They don't just crawl websites.They learn from patterns, structure, authority, and clarity.And as AI-driven search becomes mainstream, the way we…

SEO and AI are no longer separate. They've merged into a single system — one where creativity and technology work together to decide what content truly matters. AI can now analyze intent, rewrite snippets, and even predict what users will search for next.But without human insight, it's just noise. The real power comes when marketers…

SEO isn't ending — it's transforming. Search is now driven by AI, context, and intent, not just keywords. It's less about ranking higher and more about being understood by both people and machines. AI-powered search engines predict what users want before they ask. That means SEO must evolve from technical checklists to human-centered strategy. You're…

AI can create content faster than ever. That's why success today isn't about publishing more — it's about publishing smarter. Content consolidation is how smart brands win. When you merge overlapping pages and focus on quality, both users and search engines reward you. One recent study showed that combining similar content can increase organic traffic…

Podcasting is changing fast. AI can already clone voices, write scripts, and even host entire shows. But here's the truth — the future doesn't belong to the machines. It belongs to the humans who know how to sound human. AI can copy words, but it can't copy experience. It can simulate emotion, but not feel…

Local SEO is changing faster than ever. AI isn't just influencing global search — it's transforming how people find local businesses in real time. Search isn't about static listings anymore. AI systems like Google's Search Generative Experience, ChatGPT, and Perplexity are learning to recommend places, services, and experiences that fit user intent, not just proximity.…

It's the science of understanding how people live, move, and buy — everywhere. Modern marketing isn't global or local anymore. It's both. You can't grow without knowing where your audience truly is and how their behavior changes by region. Today's data-driven brands win because they combine human insight with smart GEO tools. They don't guess;…

Have you ever felt like you're juggling too many ideas—trying to do it all, only to realize that “more” doesn't always mean “better”? In business, it's easy to chase every new trend, tool, or marketing hack. But real growth doesn't come from doing more; it comes from focusing on what actually matters. In this episode…

When Xponent21 leaned into AI‑driven search optimization, they made a bold move: instead of slow, incremental tactics, they launched a rapid-fire content cluster aimed at AI search platforms like Perplexity, ChatGPT, and Google AI Overviews. Within a year, they achieved an astonishing 4,162 % increase in organic search visibility. That level of growth mirrors other AI‑SEO…

Storytelling works. I've seen it firsthand—using stories consistently helped me grow my LinkedIn presence to more than 89,000 followers. But here's the challenge: while audiences crave authentic stories, many companies still struggle to communicate in a way that feels human. That tension is exactly what we unpack in this episode. Joining me is Patrick De…

SEO, Social Media, and Google Ads: Strategies That Still Work in 2025 In 2007, when Facebook was still mostly for college students and Google Ads was called AdWords, Brandon Leibowitz was already helping businesses get found online. Over nearly two decades, he's seen algorithm updates, social media trends, and ad platform overhauls—but the core principles…

When you're building something new, the easy path is always tempting: a quick campaign, a plug-and-play AI tool, or a recycled content formula that feels “good enough.” But here's the catch—“good enough” might keep you in the game, yet it will never help you win it. I learned this the hard way while scaling Unmiss.com.…

AI is fast. AI is everywhere. AI is rewriting how we work. When I started building the AI-powered SEO toolset at Unmiss.com, I didn't focus on shiny features like keyword research. Instead, we doubled down on the essentials—website audits, CRO-focused meta tag scoring, content editing, and page speed analysis. AI made it possible to build…

A SaaS company struggling with traffic turned things around by focusing purely on backlinks. They stopped chasing vanity metrics and instead built relationships, earned guest posts on niche blogs, and developed resources worth linking to. Within a year, their organic traffic doubled, and their authority score jumped. This wasn't magic. It was a clear, consistent…

When HouseFresh, a small UK publisher focused on air purifier reviews, analyzed the impact of Google's AI Overviews, they found their organic traffic had collapsed by more than 90%. Once thriving on search visibility, their articles were now summarized by AI without driving readers to the site. This story quickly became symbolic across the SEO…

When The New York Times sued OpenAI and Microsoft over copyright in December 2023, it wasn't just a legal battle—it became a symbol of the tension between AI-driven answers and human-created content. The lawsuit underlined a critical shift: more people are getting information directly from AI chatbots, often without ever clicking through to the original…

When boutique furniture brand Kouboo embraced AI search optimization, they didn’t just tweak their SEO—they reimagined it. In a focused 7-day test, Kouboo achieved an impressive 53% visibility in ChatGPT and Perplexity results for high-intent prompts, ranking #1 among all competing brands. This rapid rise in AI-driven visibility showed how a targeted AI strategy can…

Monetizing Your Audience: Funnels That Turn Followers into Revenue When we launched SEO AI tools and a Chrome extension on unmiss.com, the goal wasn't just to get traffic—it was to build a real audience we could nurture. By adding a strong call to action at the very top of the tools and extension, we grew…

Authenticity and Impact: How Digital PR Turned Strategy into Massive Growth When I realized I was spending $6,000 on a single press release, something had to change. By shifting to a smarter digital PR approach – writing and pitching 12 press releases per week – I unlocked a weekly saving of $72,000, $288,000 per month,…

When BMW launched its “Joy is Timeless” campaign, they weren't just selling cars—they were selling the idea that experience, style, and wisdom never go out of date. The campaign resonated deeply with audiences over 50, a demographic that wields over 50% of global consumer spending power – https://www.aarp.org/research/topics/economics/info-2019/consumer-spending.html. Yet, paradoxically, many companies still overlook older…

Local SEO in the Age of AI: What's Changing and What's Not It all began when a small suburban bakery—“Mom's Morning Breads”—noticed their Google Business Profile wasn't leading any foot traffic, despite being beloved in the neighborhood. Frustrated, they teamed up with a local marketing agency that introduced AI‑powered local SEO tools: everything from intelligent…

I've never been against AI—in fact, I love using it. It's not just about doing things faster; it's about doing them better. That's why every writer on my team uses AI tools. I never disallow it—because when used with the right prompts and human editing, AI delivers outstanding quality. Today, success isn't about resisting AI—it's…

In 2025, global organizations are racing to adopt Generative AI—but success doesn't always mean sprinting. Take KPMG, which hosted a two-day AI training for 90 tax interns, teaching them prompt techniques like “chain of thought” to boost task completion efficiencies up to 80%. The program used simple tools, group discussions, and practical coaching—proving that AI…

I'll be honest with you—I created a great product. It had unique features, solved real problems, and offered insights no one else in the market could touch. I thought it would sell itself. It didn't. We put in the effort. We shared value. We explained everything in detail. And yet… professionals still chose other products.…