Believe you can because you can!

SEO, Social Media, and Google Ads: Strategies That Still Work in 2025 In 2007, when Facebook was still mostly for college students and Google Ads was called AdWords, Brandon Leibowitz was already helping businesses get found online. Over nearly two decades, he's seen algorithm updates, social media trends, and ad platform overhauls—but the core principles…

When you're building something new, the easy path is always tempting: a quick campaign, a plug-and-play AI tool, or a recycled content formula that feels “good enough.” But here's the catch—“good enough” might keep you in the game, yet it will never help you win it. I learned this the hard way while scaling Unmiss.com.…

AI is fast. AI is everywhere. AI is rewriting how we work. When I started building the AI-powered SEO toolset at Unmiss.com, I didn't focus on shiny features like keyword research. Instead, we doubled down on the essentials—website audits, CRO-focused meta tag scoring, content editing, and page speed analysis. AI made it possible to build…

A SaaS company struggling with traffic turned things around by focusing purely on backlinks. They stopped chasing vanity metrics and instead built relationships, earned guest posts on niche blogs, and developed resources worth linking to. Within a year, their organic traffic doubled, and their authority score jumped. This wasn't magic. It was a clear, consistent…

When HouseFresh, a small UK publisher focused on air purifier reviews, analyzed the impact of Google's AI Overviews, they found their organic traffic had collapsed by more than 90%. Once thriving on search visibility, their articles were now summarized by AI without driving readers to the site. This story quickly became symbolic across the SEO…

When The New York Times sued OpenAI and Microsoft over copyright in December 2023, it wasn't just a legal battle—it became a symbol of the tension between AI-driven answers and human-created content. The lawsuit underlined a critical shift: more people are getting information directly from AI chatbots, often without ever clicking through to the original…

When boutique furniture brand Kouboo embraced AI search optimization, they didn’t just tweak their SEO—they reimagined it. In a focused 7-day test, Kouboo achieved an impressive 53% visibility in ChatGPT and Perplexity results for high-intent prompts, ranking #1 among all competing brands. This rapid rise in AI-driven visibility showed how a targeted AI strategy can…

Monetizing Your Audience: Funnels That Turn Followers into Revenue When we launched SEO AI tools and a Chrome extension on unmiss.com, the goal wasn't just to get traffic—it was to build a real audience we could nurture. By adding a strong call to action at the very top of the tools and extension, we grew…

Authenticity and Impact: How Digital PR Turned Strategy into Massive Growth When I realized I was spending $6,000 on a single press release, something had to change. By shifting to a smarter digital PR approach – writing and pitching 12 press releases per week – I unlocked a weekly saving of $72,000, $288,000 per month,…

When BMW launched its “Joy is Timeless” campaign, they weren't just selling cars—they were selling the idea that experience, style, and wisdom never go out of date. The campaign resonated deeply with audiences over 50, a demographic that wields over 50% of global consumer spending power – https://www.aarp.org/research/topics/economics/info-2019/consumer-spending.html. Yet, paradoxically, many companies still overlook older…

Local SEO in the Age of AI: What's Changing and What's Not It all began when a small suburban bakery—“Mom's Morning Breads”—noticed their Google Business Profile wasn't leading any foot traffic, despite being beloved in the neighborhood. Frustrated, they teamed up with a local marketing agency that introduced AI‑powered local SEO tools: everything from intelligent…

I've never been against AI—in fact, I love using it. It's not just about doing things faster; it's about doing them better. That's why every writer on my team uses AI tools. I never disallow it—because when used with the right prompts and human editing, AI delivers outstanding quality. Today, success isn't about resisting AI—it's…

In 2025, global organizations are racing to adopt Generative AI—but success doesn't always mean sprinting. Take KPMG, which hosted a two-day AI training for 90 tax interns, teaching them prompt techniques like “chain of thought” to boost task completion efficiencies up to 80%. The program used simple tools, group discussions, and practical coaching—proving that AI…

I'll be honest with you—I created a great product. It had unique features, solved real problems, and offered insights no one else in the market could touch. I thought it would sell itself. It didn't. We put in the effort. We shared value. We explained everything in detail. And yet… professionals still chose other products.…

I learned this lesson the hard way… twice. In my 16 years of building websites, I've been hacked not once, but two times. The first attack took down my entire business during the worst possible moment—the peak holiday season, right before Christmas and New Year's. Our website went offline for 10 days. We lost our…

Take the viral cartoon channel Orange Cat Daily on TikTok. It posts funny, sarcastic skits starring a fully AI-generated cat with millions of followers. No human face. No voiceovers. Just clever scripts, fast edits, and relentless consistency—entirely automated. And it works. But on the other end of the spectrum, creators like Alix Earle are building…

In a world where AI voices sound charming and algorithms create endless content, what makes you unique? Rob Greenlee, a host of Hall of Famer and Spoken Human—to talk about something that machines can't fake: real humanity. We explore the superpower of human voice, the art of emotional storytelling, and why vulnerability might just be…

Here's a stat that sets the stage: More than 300 million people use dating apps worldwide—but less than 12% of those matches lead to real, meaningful connections. Why? Because most dating platforms are built around swipes, looks, and luck—not compatibility, values, or behavioral science. But what if your dating life worked more like your financial…

Here's something to consider: Companies that embrace AI are 50% more likely to exceed their business goals. But let's be real—most businesses are still stuck wondering where to even begin. That's where today's guest comes in. Ali Jaffar Zia is a tech entrepreneur, strategist, and AI advisor who helps companies unlock value by applying artificial…

Here's a stat to kick things off: Brands that build trust see up to 33% more customer loyalty and 2x higher lifetime value. And in today's noisy, AI-fueled marketing landscape, trust is no longer built through polished ads alone— —it's built through personal content, human connection, and smart systems that scale. Today's guest knows that…

Let's start with a stat that might surprise you: Over 90% of all pages on the internet get zero traffic from Google. And while there are plenty of reasons for that, one of the biggest culprits? Weak or non-existent backlinks. Today's guest is someone who's made it his mission to solve that problem—without relying on…

Here's a wild stat to kick things off: According to HubSpot, 61% of marketers say generating traffic and leads is their number one challenge. And yet—some marketers don't just generate leads… they create systems that turn leads into raving fans, repeat buyers, and lifelong customers. That's where today's guest comes in. Seth Greene is a…

Here's a stat that might surprise you: According to Forbes, nearly 73% of all data collected by companies goes unused for analytics. Let that sink in. We live in a world where brands have more access to customer data than ever before—yet most of it ends up collecting dust. The companies that are winning today…

Let's talk about a topic that doesn't get enough credit in the SEO and marketing world: building a successful agency by niching down and scaling smart—not wide. The truth? Generalist agencies often burn out trying to do too much for too many. But the agencies that win long term are the ones that go deep,…

Did you know that global merger and acquisition activity hit $3.1 trillion in 2023—and that number is only growing as more entrepreneurs look to scale, exit, or expand through acquisitions? But what does it really take to thrive in this space—especially if you're building teams across time zones and scaling a business while exploring 100+…

Here's a wild stat: 81% of people say they want to write a book, but fewer than 1% ever do. Why? Because the traditional advice is outdated, overwhelming, and often just plain wrong. Today's guest is here to flip the script. Ben Gioia is a three-time bestselling author, speaker, and creator of the Influence With…

Here's a stat that might surprise you: Over 60% of mid-sized businesses say limited budget is the biggest barrier to growing their online presence. But the truth? You don't need Fortune 500 resources to compete online—you just need the right strategy. Today's guest knows exactly how to help companies punch above their weight digitally. With…

Did you know that 68% of online experiences begin with a search engine, yet most companies still treat SEO like a standalone tactic—not a journey? The truth is, SEO isn't just about rankings or keywords—it's about meeting your customer at every stage of their decision-making process. Today's guest is an expert at blending SEO with…

According to Stanford research, stories are up to 22 times more memorable than facts alone. Let's talk about something that sits at the heart of every successful brand—but often gets overlooked: storytelling. Whether you're a founder trying to articulate your vision, a marketer struggling to define messaging, or an executive searching for clarity in your…

Let's talk about something that can make or break a business's success online: having the right processes, SEO strategy, and link-building systems in place. The truth? Scaling an eCommerce brand—or any brand—doesn't just come down to great products or flashy marketing. It's about having streamlined operations, a smart SEO game plan, and the discipline to…

Let's talk about something that can feel overwhelming for many organizations today: hiring the right people and staying competitive in a rapidly changing world. The truth? It doesn't have to be. With the right mindset and strategies, companies can build resilient teams that not only adapt but thrive—even in the most unpredictable environments. In fact,…

Let's talk about two things that can feel intimidating to most people: starting a business and investing in the stock market. The truth? They don't have to be. With the right tools and strategies, building a global SaaS business and making smart investment decisions are more accessible than ever. In fact, according to a Gallup…

Let's talk about one of the most important—and rapidly evolving—areas in digital marketing today: the intersection of SEO and artificial intelligence. SEO has always been a mix of art and science. But with AI reshaping how search engines crawl, rank, and display results—not to mention how users search—the game is changing fast. And for brands…

Let's talk about one of the most fast-moving, high-impact spaces in marketing today: marketing technology. The martech landscape has exploded in the last decade—from just 150 tools in 2011 to over 11,000 in 2024. And while many marketers feel overwhelmed by the sheer volume of options, there's incredible potential when you align the right tools…

Let's talk about two of the most powerful—yet often siloed—strategies in marketing today: content and events. Most companies treat these as separate efforts: content marketing fuels SEO and thought leadership, while events are all about networking and brand exposure. But what if combining the two could do more than just double your results—what if it…

Let's talk about one of the biggest shifts happening in digital marketing right now—Google's evolving search algorithm. While many marketers are still playing by the old SEO rulebook, Google is rewriting the playbook entirely in 2025. One of the biggest changes? The diversity update. This new approach is shaking up the SERPs by prioritizing a…

Today, we're diving into a topic that separates top-performing sales professionals from the rest—sales coaching. Today, we have the pleasure of hosting Howard Wolpoff, a seasoned Sales and Leadership Coach with over 30 years of experience across diverse industries, including sports, event management, national and local radio, and marketing/branding. At Southwestern Consulting, Howard specializes in…

Chelsea: Let's talk about one of the most underrated marketing strategies—your employees. While brands invest heavily in advertising and influencer partnerships, they often overlook one of their most powerful assets: their own people. In fact, according to a LinkedIn study, content shared by employees receives 8 times more engagement than content shared by brands. Imagine…

Chelsea: Hi everyone! Welcome to the Unmiss Podcast! Today, we have a special guest, Robb Fahrion, co-founder of Flying V Group, a leading digital marketing and advertising agency. Robb brings a wealth of knowledge in SEO, keyword research, and revenue operations, having worked with over 300 companies ranging from small businesses to Fortune 500s. Before…

Today's guest is Emanuel Petrescu, a seasoned SEO consultant and digital marketer based in Toronto. With over a decade of experience, Emanuel specializes in SEO audits, AI integration, and content creation strategies that drive organic growth. He’s passionate about helping businesses enhance their online presence and achieve their goals. Before we dive in, here's something…

Today's guest is Firuze Gokce, the founder of Growify Marketing. With a deep background in digital marketing strategy, Firuze helps businesses navigate the ever-changing marketing landscape through effective SEO, social media, paid advertising, and branding. At Growify Marketing, Firuze and his team specialize in building data-driven strategies that drive growth and create lasting brand impact.…

Today's guest is Laurent Bourrelly, an expert in Semantic SEO and the founder of Topical Mesh. With a career stretching back to 2004, Laurent has a unique perspective on the evolution of search engines. From his early days as a “search engine hacker” uncovering flaws in Google's algorithm to pioneering advanced SEO strategies, Laurent helps…

Today's guest is RJ Huebert, the founder of HBT Digital Consulting. With extensive experience in online advertising, lead generation, and digital marketing strategy, RJ helps businesses maximize their ROI through Google Ads, Meta Ads, marketing funnels, and high-converting offers. Before we dive in, here's something to think about: Digital advertising is evolving rapidly. Studies show…

Today's guest is Jordan Koene, a seasoned SEO strategist and co-founder of Previsible.io. With years of experience guiding brands through the evolving search landscape, Jordan has worked with some of the biggest companies to refine their SEO strategies and adapt to Google's ever-changing algorithms. Before we dive in, here's something to think about: AI is…

Today's guest is Aaron Ahuvia, a pioneering expert in the field of consumer behavior and brand management. As a professor, keynote speaker, and author, Aaron has dedicated his career to understanding the emotional connections between consumers and brands. His groundbreaking research has significantly shaped how we comprehend brand love and its impact on marketing strategies.…

Today's guest is Ben Narasin, a seasoned entrepreneur turned venture capitalist with over 25 years of entrepreneurial experience and a decade in early-stage investing. Ben is the Founder and General Partner of Tenacity Venture Capital, a firm dedicated to high-conviction investments in early-stage technology companies. His portfolio boasts early investments in notable companies like Dropcam,…

Today's guest is Sara Moccand-Sayegh, a digital brand strategist specializing in optimizing brands for generative search. With extensive experience in SEO, digital marketing, and brand positioning, Sara helps businesses adapt to the rapidly evolving search landscape—where AI-driven results are reshaping how brands appear online. Before we dive in, here's something to think about: Traditional SEO…

Today's guest is Shari Berg, a content strategist, storyteller, and the founder of The Write Reflection. Shari specializes in helping businesses harness the power of storytelling to build authority, foster genuine engagement, and connect with their ideal audience across all communication channels—not just blogs and articles. Before we dive in, here's something to think about:…