Podcast appearances and mentions of greg sewitz

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Latest podcast episodes about greg sewitz

How I Built This with Guy Raz
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

How I Built This with Guy Raz

Play Episode Listen Later Feb 12, 2024 71:45


Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds daunting, consider their first business: protein bars made with cricket flour. Riffing on an idea that began as a college assignment, the founders ordered live crickets to roast at home, and worked with a top-rated chef to perfect their recipes. The only problem: getting people to eat a snack made of ground-up bugs. When Exo protein bars eventually stalled, the pair pivoted to another ambitious idea: breakfast cereal that tasted like the Fruit Loops and Cocoa Puffs of childhood–but minus the sugar and grains. Drawing on their roller-coaster experience with Exo, Gabi and Greg revisited winning strategies, and scrapped the plays that didn't work, eventually building Magic Spoon into a nationwide brand.This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Sam Paulson.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Forbes Talks
Magic Spoon Co-Founder Shares Business Advice: 'Make Sure Up Front That People Want It'

Forbes Talks

Play Episode Listen Later Nov 30, 2023 21:06


Magic Spoon is a health focused cereal brand founded by Gabi Lewis and Greg Sewitz. Before pursing a cereal brand, the two launched Exo, a line of protein bars. The brand is committed to delivering gluten-free, high protein alternatives to your childhood favorite cereal.Magic Spoon co-founder Gabi Lewis sits down with Brittany Lewis on "Forbes Talks" to discuss growing his business, influencer marketing — plus advice he would give to entrepreneurs just starting out.Stay ConnectedForbes newsletters: https://newsletters.editorial.forbes.comForbes on Facebook: http://fb.com/forbesForbes Video on Twitter: http://www.twitter.com/forbesForbes Video on Instagram: http://instagram.com/forbesMore From Forbes: http://forbes.comForbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

BRAVE COMMERCE
Gabi Lewis of Magic Spoon on the Importance of Innovation, Customer Acquisition, and Building a Strong Brand Foundation

BRAVE COMMERCE

Play Episode Listen Later May 9, 2023 23:47


In this episode of BRAVE COMMERCE, Gabi Lewis, Co-Founder of Magic Spoon, joins Rachel and Sarah to share his insights on expanding into the retail space from a DTC perspective with a focus on innovation, acquisition, and brand identity. Gabi and his co-founder, Greg Sewitz, recognized the need for a fresh perspective and launched Magic Spoon in 2019, with a focus on health and innovation. After founding two companies together, Gabi shares that a key component to their strong co-founder relationship is making a clear division of roles within the company. He explains that having a solid brand foundation is crucial before a company decides to expand into retailers. Discussing that without a strong brand foundation, a product risks being lost in the vast sea of options available to consumers, especially in a highly competitive industry like cereal making it key to take the time to build a solid foundation before launching a product into the retail market. Gabi emphasizes the importance of diversifying customer acquisition techniques to achieve success. He explains how Magic Spoon has effectively utilized endorsement channels, influencers, podcasts, and other strategies to reach a wider audience and establish a strong brand identity. Gabi also shares how the company achieved success by making influencers seed investors and partnering with some of the biggest names in the DTC space. Key Takeaways:● Diversification in customer acquisition techniques is crucial● Building a solid brand foundation is key for success in retail● Utilizing influencers can build a strong online presence Hosted on Acast. See acast.com/privacy for more information.

Internet Misfits
Greg Sewitz - Co-Founder of Magic Spoon

Internet Misfits

Play Episode Listen Later Mar 22, 2023 62:36


A twisty (tasty?) conversation with Greg Sewitz, co-founder of Magic Spoon, a new (healthier) cereal company that has grown explosively over the last few years. We talk about manufacturing and distributing consumer goods in 2023, what inspired Magic Spoon's brand, and how they're using technology to develop the future of food.Thanks for listening!Joeinternetmisfits.com Hosted on Acast. See acast.com/privacy for more information.

FOMO Sapiens with Patrick J. McGinnis
4. Magic Spoon's Founder on the Power of the Pivot

FOMO Sapiens with Patrick J. McGinnis

Play Episode Listen Later Nov 19, 2020 36:29


Magic Spoon's co-founder, Gabi Lewis, opens up about his entrepreneurial journey and the decisions he made so far. After building their first company, Exo, a cricket protein bar company, Gaby and his partner, Greg Sewitz, decided to exit the business and switch directions after raising millions of dollars and generating tons of hype. Next, they launched Magic Spoon, with a mission to reinvent everyone's favorite childhood cereals for the health-conscious consumer. By appealing to consumer nostalgia and leveraging social media to implement a direct-to-consumer strategy, their bet paid off big. Learn why these founders chose to pivot and how they learned from their first start-up to build bigger the second time around.  Learn more about your ad choices. Visit megaphone.fm/adchoices

founders magic pivot exo gabi lewis greg sewitz
Eyewitness Beauty
13: Food Of The Future With Magic Spoon Co-Founder Gabi Lewis

Eyewitness Beauty

Play Episode Listen Later Aug 28, 2020 68:03


Annie and Nick talk with cereal entrepreneur (!!!!!) Gabi Lewis, co-founder of the hit breakfast brand Magic Spoon about engineering a food for the future (a cereal that's super high protein, low-carb, no-sugar, and made from...milk?), plus his first swing in the food industry (he co-created the cricket-protein brand EXO with his college roommate Greg Sewitz). Of course, Annie and Nick also discuss the week's top stories, from the F-Factor Diet backlash to Matthew McConaughey-led meditation and, of course, a little news from the Kardashian-Jenners. AND products of the week, of course! LINKS! Magic Spoon: https://bit.ly/2ErdcfN Annie's new makeup brushes: https://bit.ly/2QARuIq Annie's Amazon t-shirts: https://amzn.to/32wXacd Nick's La Mer face sunscreen: https://seph.me/3gxVSm8

Brand Builder
How Magic Spoon Disrupted the $11B Cereal Category, with Magic Spoon co-founder Gabi Lewis

Brand Builder

Play Episode Listen Later Aug 11, 2020 55:56


Before he launched Magic Spoon, Gabi Lewis had wondered why no one had disrupted the cereal space.  When he asked around, the experts all told him the same thing:  “Cereal is a dying category.” The truth is, while cereal might technically be declining slightly, it’s still an $11 billion opportunity. And the conventional wisdom that led so many founders to avoid the space actually created major opportunity - opportunity that Gabi and his co-founder Greg Sewitz promptly seized by launching Magic Spoon in 2019. Magic Spoon is a concept that’s so brilliant, it seems almost obvious: cereal that looks and tastes like childhood favorites but is low carb, high protein, and zero sugar. Their goal from day one was to be the Halo Top or Oatly of the cereal aisle.  So far that strategy has paid off with booming sales and glowing praise from consumers and media alike. The brand has been featured in WIRED, CNN, and Fast Company, and called “The Cereal of the Future” by Forbes. Eye-popping packaging and whimsical branding that appeals to nostalgic, health-conscious Millennials doesn’t hurt either. In this episode, we learn how Magic Spoon nailed product-market fit, their unconventional approach to influencer marketing, and the lessons learned from Gabi and Greg Serwitz’s first venture, Exo, the cricket based protein bar that they sold to Aspire Food Group in 2018. Links Magic Spoon Forbes: Why Exo's Cofounders Have Become 'Cereal' Entrepreneurs Connect with Gabi on LinkedIn   Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.

The Partner Ship Podcast
Gabi Lewis and Greg Sewitz: Magic Spoon Co-Founders

The Partner Ship Podcast

Play Episode Listen Later Jul 22, 2020 30:50


One tasty bowl of classic breakfast nostalgia, coming right up! Magic Spoon co-founders Gabi Lewis and Greg Sewitz are college friends-turned-business partners who created their low-carb, sugar-free cereals as a modern, guilt-free take on the grocery-store staple. Gabi and Greg—who started and sold another company together before getting into the breakfast business—experimented with recipe development for over a year before launching Magic Spoon last April (with a little help from their PR partner, us at JBC!). Now several months past Magic Spoon's first birthday, Gabi and Greg join this episode of The Partner Ship to discuss their managerial styles, startup savvy and of course, go-to karaoke song.

pr magic co founders spoon jbc gabi lewis greg sewitz
In the Sauce
Building in a Whole New World

In the Sauce

Play Episode Listen Later Mar 25, 2020 58:43


Gabi Lewis and Greg Sewitz are the founders of Magic Spoon,the high protein, low carb cereal that has pretty much changed cereal forever. They've also been friends and business partners since college and Magic Spoon is their second company together. On this episode of ITS, Ali talks with Gabi and Greg about how founders can prepare themselves for the new reality of the Coronavirus.In the Sauce is powered by Simplecast.   

Eating Matters
Episode 61: Global Food Security Act

Eating Matters

Play Episode Listen Later Jul 20, 2016 36:07


On this episode of Eating Matters, host Jenna Liut discusses the Global Food Security Act, which fights worldwide food insecurity through the empowerment of local communities. Liz Marcey, Senior Policy Advisor at CARE USA – a humanitarian organization that fights global poverty and was instrumental in the passing of this legislation – joins the show to explain exactly what the act entails, who it impacts, and why it's significant. Later on the show we're joined by Greg Sewitz, Co-Founder of Exo, maker of the food bars that use cricket flour.

Die Flowgrade Show mit Max Gotzler
#003: Gabi Lewis on Eating Insects, Convincing Tim Ferriss, and Vegan Preferences

Die Flowgrade Show mit Max Gotzler

Play Episode Listen Later Sep 13, 2015 37:13


Gabi Lewis is a Scottish entrepreneur and record-holding powerlifter who started making protein bars out of insects with his college roommate Greg Sewitz while studying at Brown University. After graduating, the team founded their company EXO Protein to pursue their mission to introduce insects as an alternative protein source. They succeeded in convincing a Michelin-starred chef and 4-Hour Workweek bestselling author Tim Ferriss to join the team and have become a known protein supplier in the Crossfit and Paleo world.    In this episode of the Flowgrade Show, EXO founder Gabi Lewis will tell us (with a charming Scottish accent) how he and Greg came up with the idea of using crickets, how they made their first batch and how he convinced Tim Ferriss to join EXO's advisory board. We also talk about working with a the process of farming crickets, the quality of insect protein, why even vegans order their bars and what he learned in his first year being an entrepreneur. As a highlight, he will tell us his favorite drink at the end of the episode.   In this episode, we will cover: 01:20 - The weather in New York (most interesting topic of the Show) 04:00 - Powerlifting and self-made protein bars 05:50 - The making of the first cricket flour batch 08:52 - The amino acid profile of insect protein and why it is superior to other sources 12:00 - Michelin-starred chef Kyle Connaughton joining the team 14:56 - How Gabi convinced 4-Hour Workweek bestselling author Tim Ferriss to join the EXO team 18:00 - The farming of crickets and the production of cricket flour 22:25 - The reasons why vegans love cricket protein 26:17 - Gabi's morning routine 28:10 - Growing as a small, boot-strapped company 31:20 - The one piece of advice (actually two pieces) he would give his younger self 36:55 - The one drink he orders in a bar 37:55 - My message to all listeners   Enjoy! All show notes, links, and resources from this episode can be found at www.flowgrade.com/show   This podcast is brought to you by Flowgrade. With Flowgrade, we offer you a platform for physical and mental performance enhancement. We provide high quality content and effective foods and supplements to help you upgrade your body and mind. Check us out at flowgrade.com and subscribe to our weekly newsletter with healthy recipes and cutting-edge content to stay on top.   Thank you for listening! 

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Chase and Jenna chat with Gabi Lewis and Greg Sewitz about how they're pioneering the consumption of insects as a nutritious and sustainable protein source.

turning crickets protein bars gabi lewis greg sewitz
Edgemade
8 They're Features not Bugs with Exo

Edgemade

Play Episode Listen Later May 18, 2014 47:18


Gabi Lewis and Greg Sewitz of Exo join Stephan Ango to discuss how edible insects fit in the Western diet, and their crowdfunded cricket flour protein bars.

food western kickstarter manufacturing bugs exo gabi lewis stephan ango greg sewitz
MoneyForLunch
Bert Martinez speaks w/ Jason Drohn, Reyno Acoba, Alex Genadinik, Greg Sewitz

MoneyForLunch

Play Episode Listen Later Mar 24, 2014 64:00


Jason Drohn former Pepsi truck driver turned digital entrepreneur, who's sole mission is to help business owners succeed online.  He's got a knack for laying down growth plans for businesses in a single conversation, and helping his clients execute Reyno Acoba Licensed Marriage and Family Therapist, clinical expert in the field of mental health and employee assistance program (EAP) counseling. He has many years serving in the field of inpatient and outpatient psychiatric hospitalizations Alex Genadinik software developer, marketer, and an entrepreneur. He is the creator of the Problemio.com business apps which are some of the top mobile apps for planning and starting a business, with 350,000+ downloads across iOS, Android and Kindle. Alex is also the author of two business books Greg Sewitz co-founder of Exo, an NYC-based food startup that is pioneering the consumption of insects as a nutritious and sustainable protein source