Podcast appearances and mentions of gabi lewis

Magic Spoon, the cereal company that launched entirely online back in 2019, has since expanded its footprint to more than 16,000 national retailers to meet shoppers where they are, whether that's online or in-store. Historically, the cereal company built its millennial and Gen Z following via short-form social media videos, podcasts alongside other direct-to-consumer brands. But as its retail footprint expands, so does its ad strategy, to include things like in-store aisle displays. On this episode of the Digiday Podcast, we caught up with Gabi Lewis, co-founder at Magic Spoon, to talk about the brand's expanded retail footprint, standing out in a crowded category and of course, the measurement woes plaguing marketers.

Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds daunting, consider their first business: protein bars made with cricket flour. Riffing on an idea that began as a college assignment, the founders ordered live crickets to roast at home, and worked with a top-rated chef to perfect their recipes. The only problem: getting people to eat a snack made of ground-up bugs. When Exo protein bars eventually stalled, the pair pivoted to another ambitious idea: breakfast cereal that tasted like the Fruit Loops and Cocoa Puffs of childhood–but minus the sugar and grains. Drawing on their roller-coaster experience with Exo, Gabi and Greg revisited winning strategies, and scrapped the plays that didn't work, eventually building Magic Spoon into a nationwide brand.This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Sam Paulson.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grab your spoon and a carton of milk because today on Found we're talking to Magic Spoon co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his co-founder prioritized product-market fit and found investors who didn't think cereal was dead. They also talked about:What Gabi learned from his previous startup Exo which made cricket-protein bars and how he's changing his leadership style at Magic SpoonTransitioning from being a solely DTC brand to in-store retailer and how he's learned to manage buyer relationships and store-to-store drama.How meticulously they develop new cereals and how they've incorporated customer feedback.(0:00) Welcome Gabi Lewis(1:45)  Magic Spoon TLDR(3:38) Innovating in the food industry(11:40) Managing DTC and IRL retail(24:00) Acquisitions and competition(28:15) Entrepreneurship, product development, and leadership evolution(35:32) Outro with Becca and Dom   Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity and Chain Reaction. Subscribe to Found to hear more stories from founders each Connect with us:On TwitterOn InstagramVia email: found@techcrunch.com

In this episode, we meet Gabi Lewis, founder and CEO of Magic Spoon Magic Spoon is a better-for-you cereal brand that is designed to taste like your favorite childhood cereals but low in sugar and high in protein.In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. Topics coveredCategory DisruptionConsumer health trendsInfluencer and affiliate marketingOmnichannel distributionRetail velocityConsistency Measurement & incrementalTakeawaysThe cereal category became stagnant because it was dominated by three large companies that weren't incentivized to innovate, and a large scale was needed to compete.Magic's Spoon's first round of investors we also affiliates who helped launch the brand, which allowed for a great launch without overreliance on Facebook ads. Magic Spoon moved to Amazon and retail because that's where customers want to buy. Most customers don't want to buy from a different website for every product they want.Magic's Spoon's first retailer was Target because of the overlap with their customer base and their history of helping to launch DTC brands. Few brands have cracked the code on how to use digital to drive retail velocity, but what Gabi has learned is that nothing drives retail velocity like the right product at the right price with the right placement and shelvingThe benefit of being DTC first is that you can use a lot of learnings from your website and Meta ads to inform retail strategy. The benefit of cereal packaging is that its packaging has a lot of space and it acts as a billboard for your productUnderstanding incrementality is a crucial lever to get into retail; Magic Spoon is 65% incremental to the cereal category, meaning that 65% of Magic Spoon customers aren't buying other cerealsInfluencer marketing changes when going to retail. The CTA evolves to “Buy in Sprouts,” or Target, etc. Please let us know your thoughts about the episode!Where to find Gabi Lewis:Linkedin: https://www.linkedin.com/in/gabi-lewis-88483447/​Website: www.magicspoon.comWhere to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com9:30 - 14:00

Magic Spoon is a health focused cereal brand founded by Gabi Lewis and Greg Sewitz. Before pursing a cereal brand, the two launched Exo, a line of protein bars. The brand is committed to delivering gluten-free, high protein alternatives to your childhood favorite cereal.Magic Spoon co-founder Gabi Lewis sits down with Brittany Lewis on "Forbes Talks" to discuss growing his business, influencer marketing — plus advice he would give to entrepreneurs just starting out.Stay ConnectedForbes newsletters: https://newsletters.editorial.forbes.comForbes on Facebook: http://fb.com/forbesForbes Video on Twitter: http://www.twitter.com/forbesForbes Video on Instagram: http://instagram.com/forbesMore From Forbes: http://forbes.comForbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this outstanding episode, Gabi Lewis, Co-Founder of Magic Spoon, sits down with Kara Goldin to discuss his journey as a serial entrepreneur. From founding the EXO protein snack made from crickets to disrupting the $40billion a year cereal industry. Listen in as Gabi shares his journey into the competitive world of cereal and how Magic Spoon continues to stay ahead of the competition. Plus we hear more about his take on the impact that influencer marketing can have on a new brand and why product-fit is an absolute essential for any founder to zone in on. This is a not-to-be-missed episode in entrepreneurship that you don't want to miss. On this episode of #TheKaraGoldinShow. Enjoying this episode of #TheKaraGoldinShow? Let me know by clicking on the links below and sending me a quick shout-out on social. Or reach out to me at karagoldin@gmail.com https://www.linkedin.com/in/karagoldin/ https://www.instagram.com/karagoldin/ https://twitter.com/karagoldin https://www.facebook.com/KaraGoldin/ https://www.tiktok.com/@KaraGoldin https://www.youtube.com/c/KaraGoldin https://www.threads.net/@karagoldin Check out our website to view this episode's show notes: https://karagoldin.com/podcast/430 To learn more about Gabi Lewis and Magic Spoon: https://www.instagram.com/magicspooncereal/ https://www.instagram.com/gababoutgabi/ https://www.linkedin.com/in/gabi-lewis-88483447/ https://www.tiktok.com/@magicspooncereal https://www.magicspoon.com

Today, I'm joined by Gabi Lewis, co-founder & co-CEO of Magic Spoon, creator of better-for-you versions of childhood-favorite breakfast cereals. Co-founding Magic Spoon, Gabi sought to redefine breakfast by combining his passion for nutritious innovation and delicious flavors, paving the way for a cereal renaissance that aligns with modern dietary preferences. With high-protein, low-carb, and keto-friendly offerings, the disruptive brand offers a healthier alternative to traditional cereals. In this episode, we talk about “reinventing” cereal, the journey from DTC to omnichannel retail, and the dos and don'ts of influencer marketing. In this episode, you'll learn: • Gabi's transition from cricket protein to healthy cereal • How Magic Spoon leveraged Thrive Market's influencer marketing strategy • Why doubling down on your niche can be more impactful than diversifying your offerings Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Magic Spoon's Website: https://magicspoon.com/ Also available on Amazon and at Target, Walmart, Kroger, Sprouts, and Albertsons. - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:40) Gabi's background (02:50) Consumer behavior related to food trends (05:47) Focusing on the health food industry (09:22) Creating cereal for the modern consumer (11:32) Building D2C online before going into retail (14:15) Marketing cereal to adults (17:00) Influencer marketing strategy (22:33) Podcast advertising playbook (26:03) Retail strategy (28:18) Marketing spend attribution (30:57) Double down on niche or diversify? (32:51) Choosing a large category and focusing on it without getting distracted (34:44) Current strategy and future roadmap (37:32) Risk of following trends (40:15) Developments in food and beverage space (42:46) Conclusion

Before the founders of Magic Spoon tackled the cereal aisle, their first startup was a line of protein bars using cricket protein called Exo. While the business was eventually sold, it taught them the importance of product-market fit and the difficulty of building a category from scratch. I sat down with Gabi Lewis, co-founder of Magic Spoon to discuss his journey as a CPG entrepreneur, the lessons he's learned along the way, and why Magic Spoon had to raise nearly $100 million to bring change to the breakfast cereal aisle.

In this episode of BRAVE COMMERCE, Gabi Lewis, Co-Founder of Magic Spoon, joins Rachel and Sarah to share his insights on expanding into the retail space from a DTC perspective with a focus on innovation, acquisition, and brand identity. Gabi and his co-founder, Greg Sewitz, recognized the need for a fresh perspective and launched Magic Spoon in 2019, with a focus on health and innovation. After founding two companies together, Gabi shares that a key component to their strong co-founder relationship is making a clear division of roles within the company. He explains that having a solid brand foundation is crucial before a company decides to expand into retailers. Discussing that without a strong brand foundation, a product risks being lost in the vast sea of options available to consumers, especially in a highly competitive industry like cereal making it key to take the time to build a solid foundation before launching a product into the retail market. Gabi emphasizes the importance of diversifying customer acquisition techniques to achieve success. He explains how Magic Spoon has effectively utilized endorsement channels, influencers, podcasts, and other strategies to reach a wider audience and establish a strong brand identity. Gabi also shares how the company achieved success by making influencers seed investors and partnering with some of the biggest names in the DTC space. Key Takeaways:● Diversification in customer acquisition techniques is crucial● Building a solid brand foundation is key for success in retail● Utilizing influencers can build a strong online presence Hosted on Acast. See acast.com/privacy for more information.

Jason and Molly kick off the show with a quick third-rail story about Area 51. (1:56) They then cover Instagram co-founders Mike Krieger and Kevin Systrom's new startup, Artifact. (10:44) Finally, Gabi Lewis of Magic Spoon joins Molly for an awesome interview about their latest raise, launching in big box stores and more. (41:56) (0:00) Molly Kicks off the show (1:56) Conspiracy Theories with Molly and Jason (9:37) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist (10:44) Mike Krieger and Kevin Systrom's new venture: Artifact (20:16) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist (21:19) Monetizing news aggregators + content moderation (40:42) Letterhead - get 50% off their first year at tryletterhead.com/twist (41:56) Gabi Lewis of Magic Spoon joins Molly (1:13:51) Jay Trades, immigration and TikTok ideas FOLLOW Gabi: https://www.instagram.com/gababoutgabi FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood

On average, every American eats 100 bowls of cereal a year. Most are filled with highly-sugared, highly-processed carbohydrates fronted by wonderful animations of characters that lure kids in to thinking they're breakfast pals. Cal used to be one of those kids, and he loved those sweet, crunchy cereals. Now, Cal wonders how much healthier America would be if it were eating cereals that taste great but contain virtually no sugar made by Magic Spoon. His conversation with company founder Gabi Lewis takes us all to new places. A healthy Birthday Cake cereal???

Hot dog connoisseur, DIY Expert, and keyboard player for The Weird Sisters.

Gabi Lewis thinks the cereal world is ready for an upgrade. That's why a few years after he sold his first company, a cricket protein startup, he co-founded Magic Spoon. The brand, which first launched in 2019, is sold entirely online and offers a variety of different protein-filled cereals for around $10 a box. The idea with Magic Spoon, said Lewis, was to “take cereal through the innovation that we've seen in categories like ice cream or candy -- where brands have come in and they have just flipped the protein and sugar on their heads.” Lewis joined the Modern Retail Podcast and spoke about how he built the Magic Spoon brand, as well as where he sees it going from here. The one thing Lewis is intent about is Magic Spoon's focus on cereal. “We're not entering 20 new categories,” he said, “we're not going into 30,000 retail stores.” Instead, the company has just focused on just offering its cereal, which currently comes in eight flavors -- including ‘cookies and cream,' ‘maple waffle' and ‘fruity' -- as well as limited edition products that get released every few months. The idea was to create a standalone brand for health nuts who want a healthy breakfast that's reminiscent of their childhood. According to Lewis, growth has been steady for the last two years. And demand grew even more during 2020. Like many other online grocery-adjacent brands, Magic Spoon saw an explosion of demand during the early days of the pandemic. “We did see a massive increase in demand across the board,” he said, “I think just because there was an increased desire to purchase food online period.” He added that “obviously some of that is continued [and] some of it hasn't.” Despite industry fluctuations, Magic Spoon has tried to find new ways to discover customers. Rather than focus predominately on Facebook and Google, the company has built out a robust network of influencers who have evangelized the brand since the beginning. Similarly, Lewis has been testing out other new advertising channels like podcasts and television. All of this, according to Lewis, has helped prepare Magic Spoon to continue its steady growth. He is insistent that, despite the look and feel of the product, Magic Spoon is not out there to totally eat General Mills' lunch. And that, he maintains, is its ultimate competitive difference. “We're not cereal,” he said. “We are protein powder in the shape of cereal.”

When you get to sit down with a founder who grew a million-dollar brand, you can learn a lot. But when you can sit down with a founder who took what they learned by growing one million-dollar brand and used it to grow their next brand to $100 million in less than two years… that's even better. That's the conversation we're sharing with you today. Ryan spoke with Gabi Lewis, who's built a fast growing new cereal company in record time. Let's just say his first business didn't have the widespread appeal of tasty, healthy cereal that reminds you of Saturday mornings and cartoons. How did Gabi approach funding? What did he do brilliantly to acquire so many customers so quickly? How does he approach sponsorships? And how did he talk to his first business' investors about backing a second project when the first one didn't perform as anyone had hoped? You'll find out exactly what makes the difference between a 7-figure business and a 9-figure one. Gabi's been featured in Forbes and Time magazine. But this interview is the only place you'll hear answers to the questions you have as a successful brand owner looking to scale even bigger. Give it a listen and let us know which point blew your mind.

Talvez você não ainda não saiba, mas a Gabriela é a coordenadora pedagógica aqui no Programa completo de Francês Ativo e também no Programa de aperfeiçoamento do francês. Nesse podcast, quase 100% em francês, você vai conhecer um pouco mais sobre ela ;-) ►TELEGRAM - https://t.me/francesavecelisa ►INSTAGRAM - https://www.instagram.com/avecelisa/ ►YOUTUBE - www.youtube.com.br/avecelisa ►FACEBOOK - https://www.facebook.com/avecelisa/ ►BLOG - https://avecelisa.com.br/blog ►SITE - https://avecelisa.com.br/ ►TWITTER - https://twitter.com/francesativo ►TIK TOK - https://vm.tiktok.com/ZMJvgJw1y/

Jason hits the recent restrictions on crypto from the U.S. and China, Robinhood allowing users to get in at IPO prices, and Antonio García Martínez's chat with Kara Swisher (1:15). Then in the main segment, Magic Soon Cereal Co-Founder Gabi Lewis discusses the difference between a good product and product-market fit (25:47), how Magic Spoon does influencer marketing (45:25), classic cereal flavors & more!

Jason hits the recent restrictions on crypto from the U.S. and China, Robinhood allowing users to get in at IPO prices, and Antonio García Martínez's chat with Kara Swisher (1:15). Then in the main segment, Magic Soon Cereal Co-Founder Gabi Lewis discusses the difference between a good product and product-market fit (25:47), how Magic Spoon does influencer marketing (45:25), classic cereal flavors & more!

On this episode of #ThePlaybook, Gabi Lewis, Co-founder of Magic Spoon, shares his thoughts on:[1:00] - Why even “obvious” ideas still offer the opportunity for entrepreneurs to excel[2:35} - What being a cofounder of a company has taught him about overcoming the objections of others[8:35] - How childhood memories and nostalgia have helped lead to Magic Spoon’s popularity[14:20] - Why being a philosophy major prepared him more to be an entrepreneur than studying economics.

Gabi Lewis, Co-Founder, The Magic Spoon In this yummy episode, Gabi Lewis, Co-Founder of The Magic Spoon, sits down with Nathan Chan to discuss his journey from founding the revolutionary EXO protein snack made from crickets, to dominating the $40billion a year cereal industry.  Listen in as Lewis reveals how he managed to get Tim Ferris and Nas as angel-investors onboard for EXO snacks, his journey into the competitive world of cereal, and how Magic Spoon continues to stay ahead of the competition. In this deep-dive interview, you’ll find out why Lewis swears by agencies, the opportunities in influencer marketing, and why product-fit is an absolute essential for any founder.  Lewis’ incredible journey from crickets to cereal is a not-to-be-missed lesson in entrepreneurship and the importance of saying “no”. Key Takeaways How Lewis started Exo Protein, selling cricket protein bars Recognizing the paleo food trend and targeting that market How Lewis got angel investors such as Tim Ferris and Nas His decision to sell the company and launch Magic Spoon cereal Why Magic Spoon is a direct-to-consumer product and the advantages of ecommerce The successful launch of Magic Spoon and the power of influencers Why product-market fit is the most important aspect of launching a business  How Magic Spoon was affected by Covid and the evolution of hiring and scaling The decision to not sell Magic Spoon on Amazon, and the power of customer-brand loyalty  Why Lewis believes that a high-quality product is the most important aspect of any business Lewis’ advice to others that as a founder, you should never be distracted, and why your job is to say “no”

About this episode Just like many of you, I love cereal. I constantly wish I could indulge in my favorite cereals from childhood. However, with all of the sugar, it's just not practical. That is why I love what this week's guest has brought to the market. Gabi Lewis is the co-founder of Magic Spoon. This company is reimagining your favorite childhood breakfast cereals into a high protein, low sugar, guilt-free daily indulgence. Their cereals are truly amazing and something you all should try. In this episode, I'm talking with Gabi about his entrepreneurial journey from the Scottish Highlands to the disruption of the largest breakfast food category. In this episode, you'll hear: When Gabi first knew he wanted to be an entrepreneur. What EXO, the first company he founded, was. The thought process across his marketing team for getting people to be open to the idea of insect-based protein. The premise of Magic Spoon. What he did differently with Magic Spoon after his time at EXO. How the team at Magic Spoon decides which retails to partner with in order to stay consistent with their brand. His greatest challenges in the first 18 months of Magic Spoon. Why startups should bring certain things internal early on. What their hiring process looks like and how they streamlined it. How to move from a business idea to testing and producing a real product. Resources from this episode Join Grindology: https://grindology.com/ ExpressVPN: Get 3 Months Free → https://www.expressvpn.com/startupstory Capture anonymous email traffic using GetEmails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5 The Startup Story Inner Circle: https://www.thestartupstory.co/vip The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory Gabi on LinkedIn: https://www.linkedin.com/in/gabi-lewis-88483447/ Magic Spoon: http://www.magicspoon.com Receive $5 off your Magic Spoon order with code STARTUPSTORY Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts. Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you! Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don't underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us. With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you! EPISODE CREDITS If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://emeraldcitypro.com/startupstory

Magic Spoon's co-founder, Gabi Lewis, opens up about his entrepreneurial journey and the decisions he made so far. After building their first company, Exo, a cricket protein bar company, Gaby and his partner, Greg Sewitz, decided to exit the business and switch directions after raising millions of dollars and generating tons of hype. Next, they launched Magic Spoon, with a mission to reinvent everyone's favorite childhood cereals for the health-conscious consumer. By appealing to consumer nostalgia and leveraging social media to implement a direct-to-consumer strategy, their bet paid off big. Learn why these founders chose to pivot and how they learned from their first start-up to build bigger the second time around.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever left the cereal aisle in the supermarket disappointed because you were not able to find a single box that was truly healthy? If the answer is yes, you're most certainly not alone. Gabi Lewis, the Co-Founder of Magic Spoon used to struggle with the same disappointment, which is why he ended up taking the matter in his hands and made his own healthy cereal. Listen to this week's episode to learn about the ugly truth of the cereal industry and why Magic Spoon should be your go-to breakfast if you want something healthy but tasty at the same time!

Annie and Nick talk with cereal entrepreneur (!!!!!) Gabi Lewis, co-founder of the hit breakfast brand Magic Spoon about engineering a food for the future (a cereal that's super high protein, low-carb, no-sugar, and made from...milk?), plus his first swing in the food industry (he co-created the cricket-protein brand EXO with his college roommate Greg Sewitz). Of course, Annie and Nick also discuss the week's top stories, from the F-Factor Diet backlash to Matthew McConaughey-led meditation and, of course, a little news from the Kardashian-Jenners. AND products of the week, of course! LINKS! Magic Spoon: https://bit.ly/2ErdcfN Annie's new makeup brushes: https://bit.ly/2QARuIq Annie's Amazon t-shirts: https://amzn.to/32wXacd Nick's La Mer face sunscreen: https://seph.me/3gxVSm8

Gabi Lewis once ran a company that made protein snacks out of crickets. He's since swapped insects for protein-packed cereal as co-founder of Magic Spoon – a direct-to-consumer brand tailor-built for the Instagram generation. This week on the show Gabi shares strategic, cost-effective marketing tactics that have worked for him and his team, from podcast advertising to influencer marketing.

We talk about disrupting the cereal category, how to be successful with direct to consumer and how social media and digital advertising should be managed.

Before he launched Magic Spoon, Gabi Lewis had wondered why no one had disrupted the cereal space.  When he asked around, the experts all told him the same thing:  “Cereal is a dying category.” The truth is, while cereal might technically be declining slightly, it’s still an $11 billion opportunity. And the conventional wisdom that led so many founders to avoid the space actually created major opportunity - opportunity that Gabi and his co-founder Greg Sewitz promptly seized by launching Magic Spoon in 2019. Magic Spoon is a concept that’s so brilliant, it seems almost obvious: cereal that looks and tastes like childhood favorites but is low carb, high protein, and zero sugar. Their goal from day one was to be the Halo Top or Oatly of the cereal aisle.  So far that strategy has paid off with booming sales and glowing praise from consumers and media alike. The brand has been featured in WIRED, CNN, and Fast Company, and called “The Cereal of the Future” by Forbes. Eye-popping packaging and whimsical branding that appeals to nostalgic, health-conscious Millennials doesn’t hurt either. In this episode, we learn how Magic Spoon nailed product-market fit, their unconventional approach to influencer marketing, and the lessons learned from Gabi and Greg Serwitz’s first venture, Exo, the cricket based protein bar that they sold to Aspire Food Group in 2018. Links Magic Spoon Forbes: Why Exo's Cofounders Have Become 'Cereal' Entrepreneurs Connect with Gabi on LinkedIn   Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.

One tasty bowl of classic breakfast nostalgia, coming right up! Magic Spoon co-founders Gabi Lewis and Greg Sewitz are college friends-turned-business partners who created their low-carb, sugar-free cereals as a modern, guilt-free take on the grocery-store staple. Gabi and Greg—who started and sold another company together before getting into the breakfast business—experimented with recipe development for over a year before launching Magic Spoon last April (with a little help from their PR partner, us at JBC!). Now several months past Magic Spoon's first birthday, Gabi and Greg join this episode of The Partner Ship to discuss their managerial styles, startup savvy and of course, go-to karaoke song.

Gabi Lewis and Greg Sewitz are the founders of Magic Spoon,the high protein, low carb cereal that has pretty much changed cereal forever. They've also been friends and business partners since college and Magic Spoon is their second company together. On this episode of ITS, Ali talks with Gabi and Greg about how founders can prepare themselves for the new reality of the Coronavirus.In the Sauce is powered by Simplecast.   

Gabi Lewis is the CEO and Co-Founder of Magic Spoon, the DTC brand upgrading cereals you know and love from your childhood for the modern consumer. Just 10 months into its business, Magic Spoon has reinvented the cereal aisle by masterfully threading the needle between healthy ingredients and colorful, exciting brand marketing. We talk about: the similarities and differences of building EXO vs. Magic Spoon, recipe iterations to create healthier cereal, the evolution of the brand with the consumer, possible strategic alliances with both traditional and non-traditional retailers, and more.   Interviewed by Mortimer Singer. 

At first, Magic Spoon may sound like a tough sell, but there are a few reasons why people are buying it. Nutritionally, it's more in line with a protein bar than a cereal. It's made for adults, but aesthetically it channels a childlike nostalgia. And even at $10 a box, per gram of protein, it's a pretty good deal. This isn't the first time Gregory Sewitz and his co-founder Gabi Lewis have taken a gamble on a tough-sell protein. With their first company, Exo, they sold cricket flour protein bars. They learned a lot about regulatory challenges and supply chain complexities, then sold that company and tried their hand at cereal. High protein, low sugar, delicious, brightly colored cereal.As Gregory plans ahead for a future on grocery store shelves, he's sharing everything they've learned in the first six months since launching.Find more links and images from this episode on the Lumi blog.

Exo Protein may have started with a shipment of 2,000 crickets to a college dorm room, but Co-Founder Gabi Lewis has seen the startup through its questionable beginnings. Having recently raised over $5 million in capital, Exo is now making a bold statement in the sustainable and health foods market. The message is clear: Crickets are not only better for the environment and packed with nutrition; they also taste great in protein bars!

Gabi Lewis is co-founder of Brooklyn-based Exo, a startup that makes cricket powder protein bars. Gabi talks about ordering 2,000 live crickets to his university housing, what they've learned from sushi's rise in America, and how they're marketing their insects. We'd love to hear from you! Email us at fluxpodcast@gmail.com or message us on our Facebook page FluxFeed. Follow us on Twitter and Medium under the handle @thefluxpodcast

Gabi Lewis is a Scottish entrepreneur and record-holding powerlifter who started making protein bars out of insects with his college roommate Greg Sewitz while studying at Brown University. After graduating, the team founded their company EXO Protein to pursue their mission to introduce insects as an alternative protein source. They succeeded in convincing a Michelin-starred chef and 4-Hour Workweek bestselling author Tim Ferriss to join the team and have become a known protein supplier in the Crossfit and Paleo world.    In this episode of the Flowgrade Show, EXO founder Gabi Lewis will tell us (with a charming Scottish accent) how he and Greg came up with the idea of using crickets, how they made their first batch and how he convinced Tim Ferriss to join EXO's advisory board. We also talk about working with a the process of farming crickets, the quality of insect protein, why even vegans order their bars and what he learned in his first year being an entrepreneur. As a highlight, he will tell us his favorite drink at the end of the episode.   In this episode, we will cover: 01:20 - The weather in New York (most interesting topic of the Show) 04:00 - Powerlifting and self-made protein bars 05:50 - The making of the first cricket flour batch 08:52 - The amino acid profile of insect protein and why it is superior to other sources 12:00 - Michelin-starred chef Kyle Connaughton joining the team 14:56 - How Gabi convinced 4-Hour Workweek bestselling author Tim Ferriss to join the EXO team 18:00 - The farming of crickets and the production of cricket flour 22:25 - The reasons why vegans love cricket protein 26:17 - Gabi's morning routine 28:10 - Growing as a small, boot-strapped company 31:20 - The one piece of advice (actually two pieces) he would give his younger self 36:55 - The one drink he orders in a bar 37:55 - My message to all listeners   Enjoy! All show notes, links, and resources from this episode can be found at www.flowgrade.com/show   This podcast is brought to you by Flowgrade. With Flowgrade, we offer you a platform for physical and mental performance enhancement. We provide high quality content and effective foods and supplements to help you upgrade your body and mind. Check us out at flowgrade.com and subscribe to our weekly newsletter with healthy recipes and cutting-edge content to stay on top.   Thank you for listening! 

Chase and Jenna chat with Gabi Lewis and Greg Sewitz about how they're pioneering the consumption of insects as a nutritious and sustainable protein source.

On today's show Rick and I interview adventurer and entrepreneur Gabi Lewis, co-CEO of the Exo Cricket Bars. Then it's another Humans Being Human Open with Part II of the Adam Brennen conversation which includes pooping in your pants at work and terrible gas. We wrap up with our Simply Human Tip of the Week which is -- get outside of your comfort zone. Before we talk to Gabi, Rick and I discuss and ceiling accident, why I'm in trouble with my mom, camping, and Keto Clarity, Jimmy Moore's new book. We talk to Gabi about snacks that suck, nose to tail eating, cricket safari, hunting crickets with tiny bows and arrows, eating crickets for sustainability, amino acid profile of crickets, tricking kids into eating crickets, pulverizing crickets, cricket recipes, eating grasshoppers?, Rick pledges to eat a cricket bar, and dead lifting. Thanks for listening and please leave us a review on iTunes! STUFF WE TALK ABOUT www.exo.co ( http://www.exo.co ) Keto Clarity: Your Definitive Guide to the Benefits of a Low-Carb, High-Fat Diet ( http://www.amazon.com/gp/product/1628600071/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1628600071&linkCode=as2&tag=thesimhumlif-20&linkId=SFU55MR7TE4LXGIJ ) Video of Rick Eating Crickets ( https://www.youtube.com/watch?v=xE3ctpTwewM&feature=em-upload_owner ) nutreince - caltonnutrition ( http://www.caltonnutrition.com/affiliate.html?p=simplyhuman52&w=nutprod ) ($10simplyhuman) SkinnyFat ( http://www.caltonnutrition.com/affiliate.html?p=simplyhuman52&w=skinnyfatprod ) ($5simplyhuman) simplyhumanlifestyle.com ( http://simplyhumanlifestyle.com/ ) The Simply Human Kids page ( http://simplyhumanlifestyle.com/simplyhumankids ) The Simply Human MOMS page ( http://simplyhumanlifestyle.com/simply-human-moms/ ) The Simply Human YouTube channel ( http://www.youtube.com/channel/UCbJ0Q0GzEPzvFWDWTM-kvhw ) The Simply Human Facebook page ( http://facebook.com/simplyhumanlifestyle ) Subscribe to the Simply Human Podcast ( https://itunes.apple.com/us/podcast/the-simply-human-podcast/id722924013 ) on iTunes Listen to the Podcast on Stitcher ( http://www.stitcher.com/podcast/simply-human-podcast/the-simply-human-podcast?refid=stpr ) simplyhumanlifestyle@gmail.com simplyhumanrick@gmail.com Support this podcast at — https://redcircle.com/the-simply-human-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Gabi Lewis and Greg Sewitz of Exo join Stephan Ango to discuss how edible insects fit in the Western diet, and their crowdfunded cricket flour protein bars.