Eyewitness Beauty

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A beauty and pop culture podcast by industry insiders (and cross-country friends) Annie Kreighbaum and Nick Axelrod-Welk. Join them every week as they investigate the biggest beauty stories, the people making headlines, and the products they're obsessed with. 

Eyewitness Beauty


    • Feb 28, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 46m AVG DURATION
    • 184 EPISODES

    4.5 from 419 ratings Listeners of Eyewitness Beauty that love the show mention: itg, eyewitness, love annie, fat mascara, beauty podcast, shelves, beauty news, gloss, beauty industry, paula, well played, nick, recs, brands, products, m learning, inclusive, recommendations, candid, excited to see.


    Ivy Insights

    The Eyewitness Beauty podcast is hands down my favorite podcast as of late. Annie and Nick, the hosts, have a great chemistry and provide insightful discussions on products, topics, and business practices in the beauty industry. What sets this podcast apart for me is that they research and discuss these subjects without pushing products on their listeners. I genuinely prefer episodes where it's just the two of them versus interviews because I love their point of view and banter. Their voices are also oddly soothing, making it a relaxing listen.

    One of the best aspects of The Eyewitness Beauty podcast is the knowledge and expertise that Annie and Nick bring to each episode. They are true insiders in the beauty industry, which gives their discussions an added depth and credibility. As someone who works in the beauty industry myself, I appreciate their candid reactions to beauty culture, as well as their insightful perspectives on business and branding. They have helped me become a more conscious consumer with their honest reviews and recommendations.

    Another great aspect of this podcast is the personal touch that Annie and Nick bring to each episode. They share personal stories, such as Nick including his listeners in his journey into parenthood, which adds a sweet and relatable element to the show. It feels like hanging out with friends when listening to them.

    While there aren't many negative aspects to this podcast, one slight downside could be that some episodes teeter on being shallow or repetitive since it is a beauty podcast after all. However, this is inevitable given the subject matter they cover. Additionally, some listeners may find it difficult to relate or connect to Annie and Nick's privileged experiences in the beauty industry.

    In conclusion, The Eyewitness Beauty podcast is an absolute delight to listen to. Annie and Nick's chemistry, industry knowledge, and genuine friendship make for an enjoyable experience every week. They strike a great balance between discussing products and diving into deeper topics within the industry. As someone interested in beauty but tired of the repetitive content out there, this podcast has been a breath of fresh air. I highly recommend it to any beauty enthusiast or anyone looking for an engaging and insightful podcast to add to their lineup.



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    Latest episodes from Eyewitness Beauty

    Episode 162: LinkedOut

    Play Episode Listen Later Feb 28, 2025 1:26


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comThis week we discuss the darkest social media platform, LinkedIn and the LinkedIn-ification of Substack. Plus — Is Annie a b***h? Nick weighs in. Coffee with your cosmetics? We question why every single brand must now open a cafe.Sound off in the comments, let's hear it!

    Episode 161: The 25th Biggest Brand At Sephora

    Play Episode Listen Later Feb 20, 2025 1:14


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comFirst: an enthralling discussion on Nick's Invisalign journey. Then: we hear from the #LEAVEGLOSSIERALONE movement as the precious brand gears up to launch a new fragrance. [link: Glossier's New Exit Strategy via Puck News]Also:MAC creative director Drew Elliott (@drewpsie; formerly of Paper Magazine, “America's Next Top Model”) leaves Lauder to go to A…

    Episode 160: Love, Salmon

    Play Episode Listen Later Feb 14, 2025 27:28


    Nick got something new injected into his face, Britney Spears has big plans for fragrance, problematic Super Bowl happenings, Comedians in Cars Getting Gooped. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    Episode 158: Face Gloss Flop

    Play Episode Listen Later Jan 31, 2025 1:20


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick's back from Korea and chomping at the bit to talk beauty news: Violet Grey opening an **actual** NYC location, Ulta replaces a regular boss (man) with a #girlboss, Melania channeling her own inner #girlboss in her official portrait, someone let a Kardashian into the Chanel show, and Pat McGrath's new launch is so two thousand and late. Products of …

    Episode 157: Republican Hair with Emily Sundberg

    Play Episode Listen Later Jan 24, 2025 1:07


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comWhile Nick's away, Annie is joined by the reigning Queen of Substack, Emily Sundberg. Her newsletter, Feed Me, is the premiere ‘stack to sub for all things business and culture. Emily was in DC for the Inauguration, and shared deets on rubbing shoulders with the children of Trump's regime and MAGA martinis, and we talk Tiktok's place in Meta country. Pl…

    Episode 156: A Lively Story

    Play Episode Listen Later Jan 17, 2025 1:09


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick and Annie catch up after a whirlwind start to the new year. Updates on Blake Brown Beauty, Invisalign, and Annie's product of the week is a facelift for $75.

    Episode 155: Crumbls and Rumbls With Caroline Goldfarb

    Play Episode Listen Later Dec 20, 2024 69:20


    Annie's out of town this week, but worry not: friend of the pod, comedy writer and tinned-fish evangelist Caroline Goldfarb joins Nick to explain the cult cookie-to-cosmetics pipeline, her current beauty faves, and more. Follow Caroline on Substack This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    caroline goldfarb substack this
    Episode 154: Donut Flavored Deodorant

    Play Episode Listen Later Dec 13, 2024 1:13


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick expounds on his theory regarding the raw milk consumption-to-Trumper pipeline. Annie paid $50 for a stranger on the internet to Looksmaxx her. Both are fascinated by the new Dunkin' Donuts and Crumbl deodorants.

    Episode 153: Youthmaxxing with Casey Lewis

    Play Episode Listen Later Dec 6, 2024 1:19


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comProfessional youth expert and author of the popular After School newsletter joins to talk teen fragrance flexing, the state of color cosmetics, and to finally unravel the mystery behind who is keeping Harry Styles' Pleasing brand in business. Subscribe to After School by Casey Lewis!

    Episode 152: Gift Guide 2024

    Play Episode Listen Later Nov 29, 2024 0:59


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comIt's better to give than to receive—unless you're on the receiving end of one of our ‘24 gift picks. Happy shopping!

    Ep 151: The Adults Are Talking

    Play Episode Listen Later Nov 15, 2024 51:44


    Annie and Nick talk trad-wifing, the luxury beauty slow-down, why we love Martha Stewart, and a new, expensive, and frightening Gen-x beauty brand in a Sephora near you. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    Episode 150: At Least We Smell Great?

    Play Episode Listen Later Nov 8, 2024 1:16


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comRough week for half of America. Annie and Nick discuss coping mechanisms, Martha Stewart, the oily skincare fad of yore, and a posh beauty retailer's physical future. Plus, some deliciously scented product of the weeks you WON'T want to miss.

    S4 Ep147: Speaking of Penetration... (Trailer)

    Play Episode Listen Later Nov 1, 2024 1:37


    To listen to the full episode, head to eyewitnessbeauty.substack.com. As Estée Lauder Companies announces a new CEO, Nick reminisces about his brief stint at the beauty conglomerate. Plus, Annie discusses her many similarities with mom-to-be Gisele Bündchen.

    Episode 149: Speaking Of Penetration

    Play Episode Listen Later Nov 1, 2024 1:37


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comAs Estée Lauder announces a new CEO, Nick reminisces about his stint at the storied beauty conglomerate. Then, Annie discusses her many parallels to mom-to-be X3, Gisele Bündchen.

    Episode 148: Theranos Of Beauty

    Play Episode Listen Later Oct 25, 2024 0:51


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick and Annie are suspicious of a yet-to-launch beauty startup founded by finance bros, which has already raised close to $75 million. Also: the troubling new trend of pet-grooming microwaves, and Nick comes out as a Mark Zuckerberg apologist.

    S4 Ep146: The Theranos of Beauty (Trailer)

    Play Episode Listen Later Oct 25, 2024 0:50


    To hear the full episode, subscribe at eyewitnessbeauty.substack.com.  Nick and Annie are suspicious of a yet-to-launch nail startup founded by finance bros, which has already raised almost $40 million from venture capital firms. Also: the troubling new trend of pet-grooming microwaves, and Nick comes out as a Zuck apologist.

    Episode 147: Victoria's Secret? She's Broke.

    Play Episode Listen Later Oct 18, 2024 1:36


    This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comAnnie and Nick talk first impressions of Victoria's Secret's return to the runway; Walgreen's house brand goes full dupe; and unveil a new weekly segment, Roses & Thorns.

    S4 Ep145: Victoria's Secret? She's Broke. (Trailer)

    Play Episode Listen Later Oct 18, 2024 1:35


    To hear the full episode, subscribe at eyewitnessbeauty.substack.com.  Annie and Nick talk first impression's of Victoria's Secret's return to the runway; Walgreen's house brand goes full dupe; and unveil a new weekly segment, Roses & Thorns.

    Ep 146: Rhode Hard (And Put Away Wet)

    Play Episode Listen Later Oct 11, 2024 53:08


    Annie and Nick discuss the new Hailey Bieber launches, Naomi Campbell's latest (alleged) humanitarian misstep, and more. Plus, Nick cries real tears thanks to his Product of the Week (the excellent new film GOODRICH). And Substack is launching! Make sure to follow us and receive a free 1-month subscription. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S4 Ep144: Rhode Hard (And Put Away Wet)

    Play Episode Listen Later Oct 11, 2024 53:08


    Annie and Nick discuss the new Hailey Bieber launches, Naomi Campbell's latest (alleged) humanitarian misstep, and more. Plus, Nick cries real tears thanks to his Product of the Week (the excellent new film GOODRICH). And Substack is launching! Make sure to follow us and receive a free 1-month subscription: eyewitnessbeauty.substack.com. Shop 20% off everything on Moonjuice.com with code EYEWITNESSBEAUTY: http://go.eyewitnessbeauty.com/MJ

    Ep 145: The Tackiest Baby

    Play Episode Listen Later Oct 4, 2024 47:58


    Annie finds time in the midst of an Italian-baby-clothes shopping spree to log on with Nick to talk through the week's top stories. They answer questions such as, Should We Feel Bad For Bernard Arnault? Did Nick Go To Sleepaway Camp With Céline's New Artistic Director? And more… This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S4 Ep143: The Tackiest Baby

    Play Episode Listen Later Oct 4, 2024 47:58


    Annie finds time in the midst of an Italian-baby-clothes shopping spree to log on with Nick to talk through the week's top stories. They answer questions such as, Should We Feel Bad For Bernard Arnault? Did Nick Go To Sleepaway Camp With Céline's New Artistic Director? And more…

    S4 Ep142: The Popcorn Gallery

    Play Episode Listen Later Sep 27, 2024 59:53


    Annie and Nick dig into the news of the week, including Youthforia's product development-slash-DEI hire, Glossier You's new flanker fragrances, and the Menendez Brothers on Netflix.

    Ep 144: The Popcorn Gallery

    Play Episode Listen Later Sep 27, 2024 59:53


    Annie and Nick dig into the news of the week, including Youthforia's product development-slash-DEI hire, Glossier You's new flanker fragrances, and the Menendez Brothers on Netflix. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S4 Ep141: No Buy-Backs!

    Play Episode Listen Later Sep 20, 2024 32:49


    Annie and Nick discuss the who, what, when, where, and why of Cassandra Grey's re-acquisition of Violet Grey; the past and future of 'content and commerce,' and more.

    backs violet grey cassandra grey
    Ep 143: No Buy-Backs!

    Play Episode Listen Later Sep 20, 2024 32:50


    Annie and Nick discuss the who, what, when, where, and why of Cassandra Grey's re-acquisition of Violet Grey; the past and future of 'content and commerce,' and more. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    backs violet grey cassandra grey
    Ep 142: Bleached & Blessed

    Play Episode Listen Later Sep 14, 2024 54:11


    Annie and Nick talk going blonde in a crisis, Momtok, Bath & Body Works, and more. Plus, a huge moment for the pod: a brand partnership (and discount code EYEWITNESSBEAUTY) with friend-of-the-pod Amanda Chantal Bacon's MOONJUICE! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S4 Ep140: Bleached & Blessed

    Play Episode Listen Later Sep 14, 2024 54:11


    Annie and Nick talk going blonde in a crisis, Momtok, Bath & Body Works, and more. Plus, a huge moment for the pod: a brand partnership (and discount code EYEWITNESSBEAUTY) with friend-of-the-pod Amanda Chantal Bacon's MOONJUICE!  Link for 20% off everything on Moonjuice.com: http://go.eyewitnessbeauty.com/MJ

    S4 Ep139: Like Getting Lip Filler From A Nail Tech

    Play Episode Listen Later Sep 6, 2024 41:43


    Annie and Nick dig into HBO's new docuseries Chimp Crazy, Yolanda Hadid's new personality/identity, and ask the question: was it AI bots…or publicists behind the It Ends With Us Blakedown?

    Ep 141: Like Getting Lip Filler From A Nail Tech

    Play Episode Listen Later Sep 6, 2024 41:43


    Annie and Nick dig into HBO's new docuseries Chimp Crazy, Yolanda Hadid's new personality/identity, and ask the question: was it AI bots…or publicists behind the It Ends With Us Blakedown? This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    Ep 140: The Butt Créme du Jour

    Play Episode Listen Later Aug 23, 2024 58:52


    Annie and Nick discuss the week's top stories, including the launch of a new Bum Bum Cream competitor called…Twerk Créme, and more. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S4 Ep138: The Butt Créme du Jour

    Play Episode Listen Later Aug 23, 2024 58:52


    Annie and Nick discuss the week's top stories, including the launch of a new Bum Bum Cream competitor called…Twerk Créme, and more.

    Ep 139: This One's For The Mean Girls

    Play Episode Listen Later Aug 16, 2024 26:08


    While Nick's away, Annie's got the latest(ish) news on the never-ending Blake Lively (Brown?) drama, and has been boots-on-the-ground shopping and showering in Flamingo Estate. Plus, a major turning point for the pod—a day we thought would never come.  This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S4 Ep137: This One's For The Mean Girls

    Play Episode Listen Later Aug 16, 2024 26:07


    While Nick's away, Annie's got the latest(ish) news on the never-ending Blake Lively (Brown?) drama, and has been boots-on-the-ground shopping and showering in Flamingo Estate. Plus, a major turning point for the pod—a day we thought would never come. 

    Ep 138: Are The Olympics Brat?

    Play Episode Listen Later Aug 9, 2024 46:26


    Annie and Nick are still processing Blake Lively's bathroom decor, plus Charli xcx's birthday, Pommel Horse Guy, Pole Vault D*ck, and more. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S4 Ep136: Are The Olympics Brat?

    Play Episode Listen Later Aug 9, 2024 46:26


    Annie and Nick are still processing Blake Lively's bathroom decor, plus Charli xcx's birthday, Pommel Horse Guy, Pole Vault D*ck, and more.

    S4 Ep135: How Now, Blake Brown?

    Play Episode Listen Later Aug 2, 2024 64:10


    With love in their hearts, Annie and Nick dissect the launch of Blake Lively's hair care brand, Blake Brown Beauty; plus, more top stories and products of the week.

    Ep 137: How Now, Blake Brown?

    Play Episode Listen Later Aug 2, 2024 64:10


    With love in their hearts, Annie and Nick dissect the launch of Blake Lively's hair care brand, Blake Brown Beauty; plus, more top stories and products of the week. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S4 Ep134: A Garage-Full of Leggings

    Play Episode Listen Later Jul 20, 2024 61:10


    We're baaaaack! Annie and Nick make their triumphant return to the pod for … season 4? Topics discussed: Joe Biden in Annie's backyard, Rare Beauty's latest launch, docking, soaking, halal brows, and the demise of everyone's fave MLM-in-sheep's-clothing, Beautycounter. We missed you!

    Ep 136: A Garage-Full of Leggings

    Play Episode Listen Later Jul 20, 2024 61:11


    We're baaaaack! Annie and Nick make their triumphant return to the pod for … season 4? Topics discussed: Joe Biden in Annie's backyard, Rare Beauty's latest launch, docking, soaking, halal brows, and the demise of everyone's fave MLM-in-sheep's-clothing, Beautycounter.We missed you! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    Ep 135: #BOYBOSS

    Play Episode Listen Later Jun 7, 2024 42:09


    Youthforia is hiring, should one of us apply? Nick also reminds us who you should ask when seeking fiber advice, and Annie wants Reformation to reform its retail experience.Check out Nick & Annie's Products of the Week:Metamucil Premium BlendSaatinsight Soft Watery Cream Primer This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S3 Ep133: #BOYBOSS

    Play Episode Listen Later Jun 7, 2024 42:08


    Youthforia is hiring, should one of us apply? Nick also reminds us who you should ask when seeking fiber advice, and Annie wants Reformation to reform its retail experience. Check out Nick & Annie's Products of the Week: Metamucil Premium Blend Saatinsight Soft Watery Cream Primer

    Ep 134: This Is Not A Scam with Caroline Calloway

    Play Episode Listen Later May 31, 2024 81:45


    Annie and Nick welcome back to the pod an all time favorite guest, author Caroline Calloway. She shares the success of her self-published book “Scammer,” how to use anger to overcome one's creative parasite, and what it takes to survive going viral (in a bad way). For more Caroline Calloway, check out her Website, Instagram & Tik Tok. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S3 Ep132: This Is Not A Scam with Caroline Calloway

    Play Episode Listen Later May 31, 2024 81:44


    Annie and Nick welcome back to the pod an all time favorite guest, author Caroline Calloway. She shares the success of her self-published book “Scammer,” how to use anger to overcome one's creative parasite, and what it takes to survive going viral (in a bad way). For more Caroline Calloway, check out her Website, Instagram & Tik Tok.

    Ep 133: A Single Date

    Play Episode Listen Later May 24, 2024 41:45


    Apparently $350k in the first few hours is not impressive if you're Bella Hadid. Nick also weighs in on age restrictions for beauty products, plus Annie shares her foot look for the summer. Check out Nick & Annie's Products of the Week:Dieux Skin Air Angel Hydrating Gel CreamOPI Cosmo-Not Tonight Honey! Nail LacquerVictoria Beckham Bitten Lip Tint This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S3 Ep131: A Single Date

    Play Episode Listen Later May 24, 2024 41:45


    Apparently $350k in the first few hours is not impressive if you're Bella Hadid. Nick also weighs in on age restrictions for beauty products, plus Annie shares her foot look for the summer. Check out Nick & Annie's Products of the Week: Dieux Skin Air Angel Hydrating Gel Cream OPI Cosmo-Not Tonight Honey! Nail Lacquer Victoria Beckham Bitten Lip Tint

    Ep 132: Equinox Breaks Up With Kiehl's

    Play Episode Listen Later May 17, 2024 43:17


    Nick and Annie discuss how Hailey Bieber's Rhode Beauty may be a victim of its own success. Plus, Kiehl's is out at Equinox, but the non-vegan OG formula is back at Glossier. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S3 Ep130: Equinox Breaks Up With Kiehl's

    Play Episode Listen Later May 17, 2024 43:17


    Nick and Annie discuss how Hailey Bieber's Rhode Beauty may be a victim of its own success. Plus, Kiehl's is out at Equinox, but the non-vegan OG formula is back at Glossier.

    Ep 131: You Say Pinault, I Say Arnault

    Play Episode Listen Later May 10, 2024 50:05


    How was your Met Gala? If we're being honest, it was a sleeper. Annie also shares that she is an equal opportunity flirter, and Nick (hopefully) clears up any remaining Arnault/Pinault confusion.  This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

    S3 Ep129: You Say Pinault, I Say Arnault

    Play Episode Listen Later May 10, 2024 50:05


    How was your Met Gala? If we're being honest, it was a sleeper. Annie also shares that she is an equal opportunity flirter, and Nick (hopefully) clears up any remaining Arnault/Pinault confusion. 

    Ep 130: Don't Blame Bella

    Play Episode Listen Later May 3, 2024 72:54


    Orebella just launched, and we have thoughts. Plus, Youthforia's foundation feels like a f*** you to the Euphoria generation… This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com/subscribe

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