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Listen to today's podcast... Are you good at recognizing others? Recognition works best when it acknowledges the Attitudes, Behaviors, and/or Contributions of the person or the team to the success of the organization. Companies with a solid strategy to recognize team members enjoy stronger engagement, increased employee morale, better customer service, and lower turnover. However, recognizing others in a meaningful way is not as easy as you think. True recognition has to be meaningful and not superficial. It needs to make the employee feel valued, respected, and special. Take One Action Today To Build Your #Resiliency! Tips For Building Resiliency and Celebrating Extraordinary Work Team Recognition Day: Be sure to recognize people on your team who make it possible for you to do what you do. I love the ‘Crush It' calls that SnackNation does each week. They go around the room and “Crush” on someone on the team whose work they want to recognize and they also state something that they are grateful for. Celebrate. This can be done in many ways, but the point is to highlight and appreciate employees and teams who have made a spectacular effort, have achieved great results or helped others achieve them. Celebrating success is fun and energizing and shows employees that their efforts are being seen by leaders and by their peers. If you like today's resiliency tips, let me know. Looking for resources to build your healthy workplace? Check out my top 10 tips under Resources and Courses at worksmartlivesmart.com #mentalhealth #hr
Listen to today's podcast... Are you good at recognizing others? Recognition works best when it acknowledges the Attitudes, Behaviors, and/or Contributions of the person or the team to the success of the organization. Companies with a solid strategy to recognize team members enjoy stronger engagement, increased employee morale, better customer service, and lower turnover. However, recognizing others in a meaningful way is not as easy as you think. True recognition has to be meaningful and not superficial. It needs to make the employee feel valued, respected, and special. Take One Action Today To Build Your #Resiliency! Tips For Building Resiliency and Celebrating Extraordinary Work Team Recognition Day: Be sure to recognize people on your team who make it possible for you to do what you do. I love the ‘Crush It' calls that SnackNation does each week. They go around the room and “Crush” on someone on the team whose work they want to recognize and they also state something that they are grateful for. Celebrate. This can be done in many ways, but the point is to highlight and appreciate employees and teams who have made a spectacular effort, have achieved great results or helped others achieve them. Celebrating success is fun and energizing and shows employees that their efforts are being seen by leaders and by their peers. If you like today's resiliency tips, let me know. Looking for resources to build your healthy workplace? Check out my top 10 tips under Resources and Courses at worksmartlivesmart.com #mentalhealth #hr
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
Description: Welcome to the show! Today, we're excited to have Dustin on board, who is a successful entrepreneur and business coach. In this episode, we'll discuss some of the proven marketing strategies that Dustin has used to grow his coaching, consulting, agency, and mission-driven e-commerce brands. We'll specifically focus on Podcast Guesting, which has been instrumental in Dustin's journey, and he'll share his insights on how it can add six (or even seven) figures to your business. Dustin has mastered the art of creating a steady flow of highly-qualified leads for B2B service businesses without paid ads. He'll share the three keys to low-pressure high-ticket sales and how you can implement them in your business. We'll dive into the benefits of Podcast Guesting as a marketing strategy and the biggest mistakes entrepreneurs make when using this channel. Dustin will also share how a podcast appearance in 2020 turned into placement in Walmart for his FireCreek Snacks brand recently. He'll also share how a simple LinkedIn message turned into a $550,000 purchase order for FireCreek Snacks with Caroo (formerly SnackNation). Dustin will then reveal the recommended framework to use Podcast Guesting as an evergreen, perpetual source of high-quality traffic. Furthermore, we'll discuss the "3 layers" of traffic that someone can tap into after appearing on a podcast. Finally, Dustin will provide insights into the pros and cons of hiring a podcast booking agency vs. making this marketing channel an asset of your business. Stay tuned for an engaging and insightful conversation that will help you take your business to new heights! To connect with Dustin, visit his website: https://simplesuccesscoaching.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023
Are you good at recognizing others? Recognition works best when it acknowledges the Attitudes, Behaviors, and/or Contributions of the person or the team to the success of the organization. Companies with a solid strategy to recognize team members enjoy stronger engagement, increased employee morale, better customer service, and lower turnover. However, recognizing others in a meaningful way is not as easy as you think. True recognition has to be meaningful and not superficial. It needs to make the employee feel valued, respected, and special. Take One Action Today To Build Your #Resiliency! Tips For Building Resiliency and Celebrating Extraordinary Work Team Recognition Day: Be sure to recognize people on your team who make it possible for you to do what you do. I love the ‘Crush It' calls that SnackNation does each week. They go around the room and “Crush” on someone on the team whose work they want to recognize and they also state something that they are grateful for. Celebrate. This can be done in many ways, but the point is to highlight and appreciate employees and teams who have made a spectacular effort, have achieved great results or helped others achieve them. Celebrating success is fun and energizing and shows employees that their efforts are being seen by leaders and by their peers. If you like today's resiliency tips, let me know. Looking for resources to build your healthy workplace? Check out my top 10 tips under Resources and Courses at worksmartlivesmart.com #mentalhealth #hr
What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who's worked on some of the biggest brands on the planet. Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation. Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one. Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met. You'll also hear Ari's hot take on the role of teams in launching an ecommerce brand. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Ari: LinkedIn: http://linkedin.com/in/arimurray (linkedin.com/in/arimurray) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Kevin Dorsey is a Practice Lead at Winning By Design - focused on creating and leading world class coaching, training and content for SaaS Sales Leaders through playbooks, courses, training and on-going coaching. His belief is that frontline managers and directors are the KEY to any orgs growth, but are massively underserved from a training and coaching level Kevin has worked with top sales organizations and previously held roles with PatientPop, ServiceTitan, and SnackNation before joining PatientPop. In 2018 he was named one of the Top 10 Sales Leaders in the country by InsideSales.com, and is a highly sought after sales coach, consultant, and speaker for top national sales conferences. --- Send in a voice message: https://anchor.fm/morgan-williams0/message
We often hear that flexibility is key to the future of work, but what does that look like practically speaking? Here to discuss with Building Culture are Julie Figueroa, Head of Marketplace Product, and Eura Edmond, Director of Client Success at PERKS. Resources: Great Place to Work, “Three Predictions for the Workplace Culture of the Future” VentureBeat, “The future of employee perks in the post-pandemic workplace” Benefits Pro, “2022 employee benefits & workplace predictions” Snacknation, “The Definitive Guide to Hybrid Work in 2022” Get started with PERKS
Are you good at recognizing others? Recognition works best when it acknowledges the Attitudes, Behaviors, and/or Contributions of the person or the team to the success of the organization. Companies with a solid strategy to recognize team members enjoy stronger engagement, increased employee morale, better customer service, and lower turnover. However, recognizing others in a meaningful way is not as easy as you think. True recognition has to be meaningful and not superficial. It needs to make the employee feel valued, respected, and special. Tips For Building Resiliency and Celebrating Extraordinary Work Team Recognition Day: Be sure to recognize people on your team who make it possible for you to do what you do. I love the ‘Crush It' calls that SnackNation does each week. They go around the room and “Crush” on someone on the team whose work they want to recognize and they also state something that they are grateful for. Celebrate. This can be done in many ways, but the point is to highlight and appreciate employees and teams who have made a spectacular effort, have achieved great results or helped others achieve them. Celebrating success is fun and energizing and shows employees that their efforts are being seen by leaders and by their peers. If you like today's resiliency tips, let me know. Looking for resources to build your healthy workplace? Check out my top 10 tips under Resources and Courses at worksmartlivesmart.com
Sean Kelly discusses the importance of connecting with and serving your team as they adjust to the next phase of working post-pandemic. Listen in as Laura and Sean discuss being adaptable when communicating with leaders and team members of your organization, creating new ways for teams to connect virtually, the importance of being vulnerable with your team, and how Sean finds joy in the process of creating new and innovative things within his organization. Sean Kelly is a three-time INC. 500 listed entrepreneur and the CEO of Caroo, an enterprise company care service that is transforming the way companies connect in the hybrid world of work. Caroo's software & logistics platform makes delivering personalized moments of care - gifts, nourishment, swag & recognition - easier than ever before no matter where employees may be. Caroo (formerly SnackNation) has been named one of the country's Best Workplaces by Inc. Magazine, a Top Company Culture by Entrepreneur Magazine, and a Certified Great Workplace by Great Place to Work®. You can connect with Sean via LinkedIn: https://www.linkedin.com/in/theseankelly To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C's of influence. You can connect with Laura in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA Facebook: Vocal Impact Productions Twitter: @Laura Sicola Twitch: https://www.twitch.tv/vocalimpactproductions Instagram: @VocalImpactProductions See omnystudio.com/listener for privacy information.
This is a special episode. My very first podcast appearance as a guest was on Austin Brawner's Ecommerce Influence podcast back in 2015. Austin is one of the sharpest minds in Ecommerce. He's either friends with or has consulted with some of the biggest names in DTC Ecomm like MVMT Watches, Pura Vida Bracelets, Snack Nation, and many more. On this episode, Austin and I interview each other! We dive into some pretty wide-ranging, but highly relevant topics. Including: Why Austin is so excited about subscription businesses and who's running them well How different business models could be your next growth evolution How privacy could create a renaissance of sorts when it comes to the value of good ad creatives How pricey changes will impact audience building and audience targeting Formulas for creating high-converting content Shifting your role in business to greater growth Plus more!
“Climate change and sustainability can feel like such huge problems that you struggle to even know the first step you can take. So I thought, why don’t I start with something small?” Where some see an overwhelming problem, Julia Collins sees a wondrous opportunity. As founder and CEO of Planet FWD, Julia Collins is on a mission to tackle climate change using the magic of food, starting with the world’s first climate-friendly snack brand Moonshot Snacks. Not only does Moonshot Snacks make ridiculously delicious crackers, but every step of their creation is dedicated to reducing emissions in the food system, improving soil health and optimizing human health. In this episode, Julia shares how her and her team are using technology to discover scalable solutions to the food system’s biggest problems, and getting customers excited about making conscious choices that reflect the world they want to live in. Links: Moonshot Snacks @moonshotsnacks on Instagram @moonshotsnacks on Facebook Connect with Julia on LinkedIn Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com. Brand Builder is a co-production of SnackNation and ForceBrands.
In this solo episode, I talk about how the learning and development function at an organization can help to contribute to employee engagement. We typically think of employee engagement in terms of how engaging our learning experiences are, but in this chat, I offer additionally ideas and ways to think about employee engagement.If you want more ideas for employee engagement events with varying price points, here's a pretty comprehensive list from SnackNation!
In this episode of Tech Sales Is for Hustlers, hosts Chris Corcoran and Marc Gonyea talk to Kurtis Michela, a young man with such a prolific career. As a 31-year-old, Kurtis can be proud of how much he has already achieved. Kurtis started as a server, and now he is dedicated to the family business. He was also in tech sales, he worked for SnackNation, and moved from DC to LA and back to DC. With a charming sense of humor, Kurtis shares his professional journey. He also explains the difference between selling a product and selling a service, and what is more important, to work for a good manager or a good company.If he could go back in time, he would advise young(er) Kurtis to slow down and focus on making the most of the present moment.
This week on Brand Builder we’ve got Ryan Hansen, the President and Founder of FireCreek Snacks, joined by Dustin Riechmann, FireCreek’s Chief Marketing Officer. FireCreek’s origin story isn’t just a wholesome tale, it’s the inspiration behind their wildly successful beef and pork snack sticks and their path for the future. As a self-proclaimed 3rd generation meat man, Founder Ryan has been around the jerky industry for a lifetime...and that’s not hyperbole. After following in the footsteps of his grandfather’s meat company, he partnered up with Dustin to introduce a new and delicious jerky stick to an already competitive category. Four years later, FireCreek’s success has only grown as they’ve proven to be masters of alternative retail channels, trade shows, and data-driven branding. In this episode, Ryan and Dustin reveal the family values that drive their products’ success, and how their niche retailing strategy has set them up for FireCreek’s next big move. Links: FireCreek Snacks @firecreeksnacks on Instagram @firecreeksnacks on Twitter Connect with Ryan on LinkedIn Connect with Dustin on LinkedIn Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com. Brand Builder is a co-production of SnackNation and ForceBrands.
August Noble is the founder of AOV Boost, and a Marketing and Advertising Consultant. He was formerly the head of paid social at SnackNation and a former coworker of The Marketing Millennials. Twitter - @AugustNoble AOVBoost AugustNoble.com
Are you good at recognizing others? Recognition works best when it acknowledges the Attitudes, Behaviors, and/or Contributions of the person or the team to the success of the organization. Companies with a solid strategy to recognize team members enjoy stronger engagement, increased employee morale, better customer service, and lower turnover. However, recognizing others in a meaningful way is not as easy as you think. True recognition has to be meaningful and not superficial. It needs to make the employee feel valued, respected, and special. Tips For Building Resiliency and Celebrating Extraordinary Work Team Recognition Day: Be sure to recognize people on your team who make it possible for you to do what you do. I love the ‘Crush It’ calls that SnackNation does each week. They go around the room and “Crush” on someone on the team whose work they want to recognize and they also state something that they are grateful for. Celebrate. This can be done in many ways, but the point is to highlight and appreciate employees and teams who have made a spectacular effort, have achieved great results or helped others achieve them. Celebrating success is fun and energizing and shows employees that their efforts are being seen by leaders and by their peers. If you like today’s resiliency tips, let me know. Looking for resources to build your healthy workplace? Check out my top 10 tips under Resources and Courses at worksmartlivesmart.com
LinkedIn has dramatically changed in the past number of years. From solely being a source to find a new job to its current mission of helping users manage their professional identity, the platform has become an increasingly important part of our work lives. The good news? We are only in the early innings. LinkedIn is going to become an even more effective tool that you can use to accomplish your business’s goals and your personal goals. To learn more about how you can get significant growth from LinkedIn, we are happy to share our recent interview with Daniel Murray. Currently, Daniel is the senior marketing operations manager at ServiceTitan, which is a software company focusing on commercial and residential HVAC, plumbing, electrical, and other field service businesses. He also has experience working for companies like ChowNow, Oracle, SnackNation, and the Corrao Group. Daniel is passionate about LinkedIn and has leveraged its power to accomplish his personal and professional goals. In his conversation with Dubb founder Ruben Dua, Daniel shares his knowledge and experience of using LinkedIn to achieve his growth goals. Some of the topics discussed include why LinkedIn today is like Facebook in 2012, why giving is an effective way to enhance your business funnel, how to get organic on LinkedIn, why active listening is so important in all areas of life (including LinkedIn), why it is so critical to understand the purpose of your post, and why pleasing everyone is the worst possible marketing strategy. Want to learn more from Daniel about how to get big growth from being organic on LinkedIn? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c Chat with us on social media: Dubb Facebook: https://www.facebook.com/dubbapp Linkedin: https://www.linkedin.com/company/dubb/ Instagram: https://www.instagram.com/dubbapp/ Twitter: https://twitter.com/dubbapp Youtube: https://www.youtube.com/dubbapp Ruben Dua Facebook: https://www.facebook.com/rubendua Linkedin: https://www.linkedin.com/in/rubendua Instagram: https://www.instagram.com/rubendua/ Twitter: https://twitter.com/rubendua Medium: https://medium.com/@rubendua Youtube: https://www.youtube.com/user/theqbe --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message
It was a pleasure for me to interview Chelsie Rae Lee, the Chief Revenue Officer at SnackNation for the second time on my podcast. Though Chelsie Rae Lee is the company's CRO, she’s also responsible for the sales team, customer experience, and customer success. Chelsie and I chat about how she’s worked with her teams to shift business operations during the pandemic, while also being employee and customer-focused. She stresses the importance of communication with customers, the need to create new metrics in the COVID business model, and the value of transparency when it comes to employee experience during these uncertain times.
How many grammy winners can you name as investors? If it’s zero or one, Partake Foods has you beat. Because this great tasting, allergen-free cookie brand counts both Jay-Z and H.E.R. as marquee investors. And it’s not just celebrity investors who are taking notice. Today Partake is available in more than 2,700 stores (including major retailers like Whole Foods and Target), and has been featured everywhere from Forbes to the Today Show. Not bad for a brand that launched out of an apartment barely three years ago. So how did Partake do it? To find out, we sat down with Denise Woodard, the CEO and founder of Partake Foods. One reason Partake has resonated so deeply is the idea of inclusion that’s core to the Partake story. Denise’s daughter suffers from a rare combination of food allergies, and her initial goal was simply to create a treat that her daughter, and kids like her, could actually enjoy. Partake was also one of the inaugural brands in SnackNation’s Amplify box, a special curation highlighting and celebrating BIPOC- and women-founded snack brands. The idea of inclusion extends to Denise as a leader too. Like any founder, Denise feels the pressure to do right by her customers and investors. But she also describes a deeper responsibility she feels to pave the way for women founders and founders of color through Partake’s success. You can tell from speaking to and learning about Denise that she is a skilled leader, and she tells us about the leadership style that she’s honed over the years, first as an executive at Coca-Cola, and now as the leader of a high-growth startup. Denise also shares when it’s time for your business to take venture money (and when not to), Partake’s early re-brand, plus the mindset brand founders need to build their brand in a pandemic. Links Partake Foods Connect with Denise on LinkedIn Forbes: The Odds Are Stacked Against Women Of Color Seeking Venture Funds. Here’s How One Cookie Startup Broke The Mold Essence: Black Owned Cookie Company Gets Co-Sign From H.E.R. Pharell and Jay-Z: “Entrepreneur,” featuring Denise Woodard Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.
Guest: Sean Gentry LI: https://www.linkedin.com/in/sean-gentry-24672466/ (https://www.linkedin.com/in/sean-gentry-24672466/) Topic: Sean Gentry - From SnaaS to SaaS - How to go from rep to world class manager across different industries Quick Intro: Sean Gentry was already good, but he wanted to be great. That was his mindset when he started working for me at SnackNation. Yep! I'm brining a former manager of mine onto the show! Sean has done an amazing job of not only developing himself, but also taking teams and turning them into world class sellers. From SnaaS (Snacks as a Service) to SaaS, Sean has shown that people experience is so much more important that industry experience, and is crushing it today because of it! Short and Sweet/Set the stage Why did you want to be a manager vs a rep? Core Questions Where do most new managers go wrong/mistakes you made? How did you become a manager as fast as you did? What are the key learnings when you made the lean into management How do you structure your week/time spend Coaching - How do you coach your reps? Calls Scoring - What do you look for in a demo/cold call SnaaS vs Saas - What was the same what was totally different? BONUS - What are the pro’s and cons of working for KD
Before he launched Magic Spoon, Gabi Lewis had wondered why no one had disrupted the cereal space. When he asked around, the experts all told him the same thing: “Cereal is a dying category.” The truth is, while cereal might technically be declining slightly, it’s still an $11 billion opportunity. And the conventional wisdom that led so many founders to avoid the space actually created major opportunity - opportunity that Gabi and his co-founder Greg Sewitz promptly seized by launching Magic Spoon in 2019. Magic Spoon is a concept that’s so brilliant, it seems almost obvious: cereal that looks and tastes like childhood favorites but is low carb, high protein, and zero sugar. Their goal from day one was to be the Halo Top or Oatly of the cereal aisle. So far that strategy has paid off with booming sales and glowing praise from consumers and media alike. The brand has been featured in WIRED, CNN, and Fast Company, and called “The Cereal of the Future” by Forbes. Eye-popping packaging and whimsical branding that appeals to nostalgic, health-conscious Millennials doesn’t hurt either. In this episode, we learn how Magic Spoon nailed product-market fit, their unconventional approach to influencer marketing, and the lessons learned from Gabi and Greg Serwitz’s first venture, Exo, the cricket based protein bar that they sold to Aspire Food Group in 2018. Links Magic Spoon Forbes: Why Exo's Cofounders Have Become 'Cereal' Entrepreneurs Connect with Gabi on LinkedIn Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.
Recess is a CBD beverage brand that almost never talks about CBD. How is this possible? Because founder and CEO Benjamin Witte knows that the best beverage brands don’t focus on an ingredient… they convey a feeling. Case in point: Redbull. You may have noticed that with all their talk of energy, action sports, and giving you “wings,” Redbull never talks about caffeine. Because feeling is more powerful than the ingredient. So why should the CBD category be any different? Founded in 2017, Recess is a consumer wellness brand creating products and experiences designed to help people feel balanced, centered, and inspired so they can be their most productive and creative selves. They make sparkling water infused with calming hemp extract and adaptogens for balance and clarity. Benjamin and the Recess team have their sights set on becoming the next Redbull. To do that, they’re building their brand around the feeling of calm and tranquility - aka, “taking a recess.” Recess also recently did something pretty unexpected - they launched an apparel collection called “Reality Wear.” In this episode, you’ll learn how this all ties back to Ben’s philosophy on brand marketing. On top of that, you'll learn what every CPG brand should borrow from Silicon Valley, and why the era of building a brand by doing demos in Wegman’s is over (plus what to do instead). Links takearecess.com Connect with Benjamin on LinkedIn Shoe Dog by Phil Knight 2PM newsletter by Web Smith Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.
Until COVID, you could argue that Dan Gluck had seen it all in the CPG world. Dan brings an impressive trifecta of related experience to the table. He’s been an institutional investor with 15 years in the hedge fund space, an owner-operator with the wildly successful Health Warrior brand, and now a partner at one of the most innovative VC firms in CPG. But COVID is an unprecedented challenge, forcing some brands to pivot on a dime and throw out the old playbook. Success in a pandemic requires founders to adopt a specific mindset and set of skills. Fortunately, Dan's experience has given him a unique vantage point to guide emerging brands through this crisis. Even better, this week he shares that POV with Brand Builder. Dan Gluck is a Managing Partner at PowerPlant Ventures, a firm that invests in emerging consumer food & beverage, foodservice and food-tech companies. Their mission is to “re-architect” the global food system by investing in world changing companies that deliver better nutrition in more sustainable and ethical ways. Prior to PowerPlant, Dan founded Health Warrior, the plant-based superfood company that successfully exited to Pepsi in 2018. This is a great conversation on Dan’s experience with Health Warrior and PowerPlant - for starters, we learn the 5 powerful megatrends that drive PowerPlant’s investment strategy. But if that weren’t enough, what we really found valuable was Dan’s take on how COVID is affecting CPG. He talks in depth about how the best companies and leaders are reacting to the crisis, and what you should be doing right now to ensure your success during and after this challenging time. Links PowerPlant Ventures Connect with the PowerPlant team: info@powerplantvc.com Connect with Dan on LinkedIn BB Episode 10 - Mark Rampolla Born to Run by Christopher McDougall Principles by Ray Dalio Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.
There are a great many misconceptions about sales as a profession. Unfortunately, some of these erroneous beliefs can manifest in ways that tangibly and even negatively affect your performance. We want to change that. In this episode of INSIDE Inside Sales, Darryl welcomes Inside Sales Training Speaker and Superstar, Kevin “KD” Dorsey. Darryl and Kevin get right to work debunking the 5 most popular and damaging misconceptions people have about sales. They break down the myths of needing to be a natural talent to succeed, the necessity to be an extrovert, as well as the requirement to be money motivated. Learn some fantastic tips on how to overcome these unnecessary barricades to success on this episode of INSIDE Inside Sales! About Darryl's guest: Kevin leads and develops the inside sales team at PatientPop, where each member shares the goal to help practices grow and thrive. Kevin has worked with top sales organizations and previously held roles with ServiceTitan and SnackNation before joining PatientPop. In 2018 he was named one of the Top 10 Sales Leaders in the country by InsideSales.com, and is a highly sought after sales coach, consultant, and speaker for top national sales conferences. Kevin studied Kinesiology at the University of Wisconsin before beginning his career in sales and business. INSIDE Inside Sales is hosted by Darryl Praill, CMO of VanillaSoft which is a program on the Funnel Radio Channel. VanillaSoft is the sponsor for INSIDE Inside Sales.
For the last few years, Jeff Martin has made the same New Year’s Resolution – “Speak up more.” The financial-analyst-turned-CPG-entrepreneur isn’t talking about having a bigger hand in decision-making at Pipsnacks, the brand he co-founded with his sister Jen and wife Teresa. It goes deeper than that. It means speak up and confront injustice, whenever he encounters it. Speak up as a founder of color in a space where that’s a rarity. Speak up so that others may follow the example he and his co-founders have set. We are in the midst of historic societal change. The tragic, senseless death of George Floyd has ignited protests across the U.S. and around the world, and heightened our collective awareness of systemic racism. Many are learning what others have known for a long time – that racial injustice affects every aspect of society. The world of CPG is no exception. This week we’re bringing you a very special interview with Pipsnacks’ Jeff Martin. While Pipsnacks is one of our absolute favorite brands, this episode is not really about their business. (Check out Episode 5 for that.) This is a conversation about race and identity, and how those forces shaped who Jeff is as an entrepreneur and as a human being. We originally recorded this interview as part of SnackNation’s internal Diversity, Equity, and Inclusion programming during Black History Month. And while this conversation was pre-COVID and before the global Black Lives Matter protests, we ultimately felt that it spoke to the present moment. We are grateful that Jeff agreed, and gave us permission to share it with all of you. Links Pipsnacks Connect with Jeff on LinkedIn Brand Builder Episode 5 – How Pipsnacks Got Oprah Winfrey and Mark Cuban Excited About Popcorn Join our Exclusive Facebook Group! What’s your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.
Welcome to another episode of Develomentor. Today's guest is Michael TusoMichael Tuso is currently Director of Revenue Performance at Chili Piper. He has held a variety of sales roles both inside of and outside of technology. Over the years, he’s sold for Citrix, SnackNation and now Chili Piper. He’s also done a different category of “sales” work as a campaign manager. To make his story even more colorful, Michael built much of his early sales experience working from South and Central America in places like Costa Rica and Bolivia. So, if you’ve always wondered what it’s like to do technical sales, stay tuned!If you are enjoying our content, click here to support us!Episode Summary“There’s a lot of parallels I’ve been able to draw between selling a candidate and selling an actual tech product.”“When you use too many words it portrays you aren’t confident in what you’re saying.”“Outside of school, I spent most of my time coaching and training people in various forms of martial arts. I always try to find ways to make my interests mutually reinforce each other and I still do that today.”—Michael TusoKey MilestonesMichael was working in politics but decided to move to La Paz, Bolivia to work at Citrix. What influenced this decision?The early years of sales + living and working in a new countryThe key skills required to be successful in tech salesProduct knowledge alone does not equate to success in salesThe difference between a sales engineer and a sales architectHow do you build an effective tech sales team?What kind of people are cut out for sales? What makes them succeed at it?Additional ResourcesMichael Tuso on ‘future stating’ in the sales process – https://www.youtube.com/watch?v=AYLIwbQLqeULearn more about sales enablement? – https://www.hubspot.com/sales-enablementYou can find more resources in the show notesTo learn more about our podcast go to https://develomentor.com/To listen to previous episodes go to https://develomentor.com/blog/CONNECT WITH MICHAEL TUSOLinkedInFollow Develomentor:Twitter: @develomentorFollow Grant IngersollTwitter: @gsingersLinkedIn: linkedin.com/in/grantingersoll
TikTok is all the rage right now. Even with fewer people creating content, there are more people consuming. But what makes this platform so viral? August Noble went from leading acquisition at SnackNation to helping his clients optimize TikTok’s acquisition channel -- influencers. He is now using key learnings from other social media platforms to ramp up influencer marketing strategies to promote brands. Tune in and find out what TikTok is all about and how it’s generating more buzz in the social media world. Episode Highlights: 3:17 How August Noble shares a similar start with our co-host, Austin 4:10 The successes at SnackNation that led August to paid media consulting 6:47 Lessons learned from Linkedin for B2B and B2C 8:32 How Linkedin helped targeting strategy 10:08 The tweet about TikTok that landed August on our podcast 14:29 What makes TikTok more viral than Instagram or Twitter 17:26 Building relationships with influencers 21:42 The products that do well on the TikTok platform 24:18 What August is prioritizing over tracking 26:44 Where TikTok is headed and what the most effective content is 30:56 Key learnings from scaling on Facebook and Instagram 33:53 What’s the difference between $15K a day and $1k a day ad spend? 35:52 Targeting strategies: Specific versus Broad 42:48 Tools and resources August recommends Links and Resources: SnackNation TikTok Scientific Advertising by Claude Hopkins Enquire Labs @augustnoble on Twitter @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes
Most of us spend an awful lot of time at work, and as a result, there has recently been a movement to make workplaces into places you actually want to be. Whether that’s in the form of in-office activities, having the best tech available at all times, or having access to healthy and filling food, companies that want to recruit and retain top talent are focusing on creating the best environment possible. One of the companies that are helping create those environments is SnackNation, and on this episode of Marketing Trends, the co-founder and CMO, Andy Mackensen joined us to explain how he’s growing his business and leading by example by creating what Entrepreneur Magazine called one of the “top company cultures.” Plus, he dives into the marketing strategies he’s used in order to get as close to the customer as possible. 3 Takeaways: You have to “eat your own dog food” — so if you’re selling healthy snacks and a great working experience, you have to cultivate those things in your own company as well You have to create content beyond your core product in order to connect with and deliver value to your customers If you want true insights on how to grow, get as close to your customer as possible --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
This is your seat at the table in a live brainstorming session with Roland and Andy Mackensen, of Snack Nation. Andy’s 4-year-old company hit #24 on the Inc, 500 Fastest companies list in 2018. They are currently meeting a need with healthy snack delivery for around 6000 offices. But what they really do, is discover the newest healthy snacks and curate the best of them. In turn, they provide value on multiple fronts by also collecting data from their customers for the suppliers. In today’s episode, Roland consults with Andy on how to 10X this thriving business. We get to be a fly on the wall as they consider some options and angles. Listen if you have a business that you are trying to scale and need some smart strategies. For more on this - and some context - check out episode 77 where Roland breaks down the strategy ‘How To Take Your 1 Million Dollar Business To 10 Million’. “We realized this pivot could help us accomplish our mission faster, and in a much better way. The entire thing made more sense.” Andy Mackensen Click to find us on Apple Podcasts and other podcast players
A reunion with a really old friend from my past before I was a comedian and we talk about how his pursuit of being an actor lead him to Los Angeles where he found his real passion https://www.agostinocomedian.com Click here for Snack Nation: https://try.lovewithfood.com/tasting-free/?utm_source=SAS&utm_medium=pt-affiliate&utm_campaign=TastingFree&utm_term=SAS&utm_content=link&sscid=b1k3_haj1x Click Here for MasterClass: https://www.masterclass.com/?utm_content=Text&utm_campaign=MC&utm_source=Paid&utm_medium=Affiliate&utm_term=Aq-Prospecting&sscid=b1k3_haj7l
About this episode This week I'd like you to meet Andy Mackensen, co-founder of SnackNation. SnackNation is a healthy snack delivery service for businesses. In 2018, SnackNation was recognized at #24 on the INC 5000 list of fastest growing companies. They were founded in 2014, and after just four full years they hit $24 million in revenue. Andy and his business partner Sean Kelly are killing it! In fact, Andy is one of the industry's best internet marketers. In this episode, you'll hear some tactical advice when it comes to internet marketing. But what I hope will really hit home for you (as it did for me) is the idea of focusing on “that one thing.” As Andy puts it, “The only thing that matters is this present moment. And what you can do right now, the one thing, the one most important thing that you can work on right in this moment, that's what you need to focus on.” With this episode, we are continuing our month-long feature of founders who are Veterans. Andy served in the United States Navy as a Special Warfare Officer. During Andy's time in service he would spend the evening on operations taking down terrorists and spend the daylight hours applying to MBA programs as the entrepreneurial itch magnified in his life. But his entrepreneurial journey began years before his military service did. This is Andy Mackensen's Startup Story. In this episode, you'll hear His start as a young entrepreneur in grade school, buying and then selling candy bars What delivering papers at age 11 taught him about commitment and self-discipline Starting a lawn mowing business as a freshman in high school and what it taught him about leverage Applying for and getting a full ROTC scholarship, attending Boston University and what it was like when it was time to report and serve in the U.S. Navy His experience in the U.S. Navy immediately following 9/11 attacks, providing air defense radar for the entire East Coast in the days following the 9/11 attacks How and when the desire to start his own business began and the plans he started to prepare, while still serving in the Navy Entering back into civilian life and working in real estate after graduating business school, and what came next Getting started selling network marketing products and how he learned all about lead generation, landing pages, and ad marketing His entrance into the vending machine industry, how helping get a hot vending machine to market paved the way for what was to come The journey with the vending business and flipping the switch to his current business model, SnackNation “Life is so counterintuitive. When you do the easy stuff life is hard, and when you do the hard stuff life gets easy.” —Andy Mackensen, SnackNation Resources from this episode Vortic Watch Co.: https://vorticwatches.com/ Socks For Heroes: http://scmcsg.org/ FREE Snack Box from SnackNation: https://snacknation.com/startupstory Andy Mackensen on LinkedIn: https://www.linkedin.com/in/andrewmackensen/ The Startup Story on Instagram: https://www.instagram.com/thestartupstory/ Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts. Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you! Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don't underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us. With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you! EPISODE CREDITS If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://emeraldcitypro.com/startupstory Special Guest: Andy Mackensen.
I had an awesome recording session with Ashley Fejes. Ashley is an experienced recruiter having worked for both startups and enterprise companies. Recently, she left her role at SnackNation as Talent Acquisition Manager to tackle a new position at Snap. We covered a few topics in this episode: Employer branding Event marketing Documenting processes Ashley’s go-to productivity hack To get in touch with Ashley, connect with her: LinkedIn: https://www.linkedin.com/in/ashleyfejes/
Fresh from Expo East, SnackNation's Clara Kim joins Brand Builder this week to talk about the best products, flavors, and trends from this year's show. Plus, learn how to get the most out of your next trade show. Links Connect with Clara on LinkedIn Expo East 2020 Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.
My close friend and comic Aaron Bowden returns to the podcast and we have a great one on one chat about the things that you get and the things that you earn. Plus much more... Enjoy. Click here to sign up for MasterClass: https://www.masterclass.com/?utm_content=Text&utm_campaign=MC&utm_source=Paid&utm_medium=Affiliate&utm_term=Aq-Prospecting&sscid=a1k3_1ngbg Click here for SnackNation: https://try.lovewithfood.com/tasting-free/?utm_source=SAS&utm_medium=pt-affiliate&utm_campaign=TastingFree&utm_term=SAS&utm_content=link&sscid=a1k3_1ngw1 Shop on Amazon Here: https://www.amazon.com/gp/site-directory/000-0000000-8675309/ref=as_li_ss_tl?ie=UTF8&ref_=nav_shopall_btn&linkCode=sl2&tag=homeschoo061c-20&linkId=36b69e74236f312a2e10466d2496375f&language=en_US
Comedian Hormoz Rashidi finally joins us on the podcast. Hormoz is one of the nicest guys I know in comedy and one of my favorite people to see at The ComedyStore. Yes Hormoz is a door guy at The Comedy Store and hosts The Door Guy Podcast, but he is also a great comedian. I have known Hormoz for a few years and I finally get to learn more about him. In this episode he tells about his journey from Iran to the stage & much more. Click here to get tickets to see me at The Comedy Dojo this Saturday and use promo code Agostino for $5 off: https://www.agostinocomedian.com/tour Click here before shopping on Amazon: https://amzn.to/2wpSK7p Click Here for your free box from SnackNation: https://try.lovewithfood.com/tasting-free/?utm_source=SAS&utm_medium=pt-affiliate&utm_campaign=TastingFree&utm_term=SAS&utm_content=link&sscid=91k3_l793u Click here to sign up for MasterClass: https://www.masterclass.com/?utm_content=Text&utm_campaign=MC&utm_source=Paid&utm_medium=Affiliate&utm_term=Aq-Prospecting&sscid=91k3_l79gh
LaughterPiece Theatre is a segment we do only once a month here at Home Schooled Podcast where we play standup comedy tracks, and each month we have a different theme. This month's theme is "Sports" so the comedy tracks played by Sabastian Maniscalco, Bill Cosby, Brian Regan and John Mulaney. All performing standup comedy bits about sports. Click here to shop Amazon: https://amzn.to/2wpSK7p Click Here to get 15% Off Delorean Motor Company Watches: https://dmc-watch.com/?rfsn=1161921.7bf9b Click here to try out Snack Nation: https://try.lovewithfood.com/tasting-free/?utm_source=SAS&utm_medium=pt-affiliate&utm_campaign=TastingFree&utm_term=SAS&utm_content=link&sscid=91k3_d7tym
Our guest this week is Steven Izen, the CEO and founder of Lokai. In simplest terms, Lokai makes bracelets that promote balance. In every Lokai bracelet, one of the beads contains water from the top of Mount Everest and another contains mud from the Dead Sea - a reminder to stay humble in life’s high points and hopeful in life’s low points. The Lokai story is one of rapid, viral growth. They’ve sold 10 million units in about 6 years, and because they donate 10% of profits to charity, they’ve raised more than $8 million for charitable causes. But while Lokai bracelets symbolize balance, the brand is coming out with a new functional product line that promotes balance in a much more tangible way. Meet Elements by Lokai, a line of herbal tonic concentrates made with adaptogenic plants that work with your body to give it what it needs. We talked to Steven about why a bracelet brand is launching a beverage, why athletes like Cam Newton love Lokai, plus how Lokai went viral in the first place. Links Lokai Elements by Lokai (use promo code SNACKNATION for 50% off) Connect with Steven on LinkedIn Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.
Guest Brenton Biddlecome is a very funny standup comedian and media operator for The Comedy Store and for (ATC) All Things Comedy. In this episode Brenton shares his knowledge with us after years of being around comedy all the time, both in performance and in business experience. Including; the legends, and the stories from The World Famous Comedy Store. We also talk about when is a good time to make the big move to Los Angeles and transitioning comedy styles as you grow. Click here to sign up for SnackNation: https://try.lovewithfood.com/tasting-free/?utm_source=SAS&utm_medium=pt-affiliate&utm_campaign=TastingFree&utm_term=SAS&utm_content=link&sscid=71k3_lnt0x Click here to sign up for MasterClass: https://www.masterclass.com/?utm_content=Text&utm_campaign=MC&utm_source=Paid&utm_medium=Affiliate&utm_term=Aq-Prospecting&sscid=71k3_lntfe Visit our website: https://www.homeschooledpod.com to buy Home Schooled Podcast tee shirts, tickets to upcoming shows and links to our youtube channel, Instagram and Twitter accounts. Please Do NOT forget to subscribe and to leave us a 5 star review. Enjoy
As a CCO at a young company, how do you assess the work that needs to be done to begin the CX transformation? In today’s episode, we’re revisiting conversations with two CCOs who have implemented CX programs from the ground up: Chelsie Rae Lee of SnackNation and Allison Pickens of Gainsight. Both women became CCOs of their companies during a time where no formal CX work had been instituted.
Kaytee Lynn Jennings is a health coach, fitness instructor and a former body builder. I asked her to come on the podcast to talk about my diet and consuming habits and to give tips on what to eat and what not to eat and why. This fascinating episode shows that there is a way to enjoy your favorite bad habits and still be healthy and lose weight. GET TICKETS TO MY SHOWS HERE: https://www.agostinocomedian.com Get your free 15 min consultation with Kaytee: www.goodmorningwellness.com Sign up for your free box of snacks from SnackNation: https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Start Sleeping better Tonight with SleepFranly: https://sleepfrankly.com/homeschooled PLEASE!!!! Do not forget to subscribe and keep coming back for more great episodes and guests. PLEASE!!!!! Leave a 5 Star Review on iTunes, or wherever you listen to this. PLEASE!!!! Subscribe to my Youtube channel https://www.youtube.com/channel/UCYaJXD_ALorEdl5opygYBdA And PLEASE!!!! Follow my Twitter and/or Instagram @Agostinozoida @therealkevlyons
This Episode features; Tom Segura, Agostino Zoida, Chad Daniels and John Mulaney. LaughterPiece Theatre is the segment we do once a month on Home Schooled Podcast, where we play some out our favorite standup comedy tracks and each month is based on a differs theme. This month's theme is "Story Telling" and we play some out our favorite stories from some of our favorite comedians who are known for they're hilarious story telling abilities. Click here to get tickets to my up coming shows https://www.agostinocomedian.com/tour Click here to signup for Snack Nation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Click Here to sign up for Personal Chef Togo http://shrsl.com/1en0z Please leave us a 5 star review and please subscribe to Home Schooled Podcast so you never miss an episode. Don't forget to follow my Instagram and/or Twitter @agostinozoida @therealkevlyons
My buddy, Johnny Pinto has a unique product, a unique story, and a unique approach to eCommerce growth. He's the CEO and Co-Founder of BoomBoom. BoomBoom produces an essential oil based inhaler that refreshes and energizes you. These types of inhalers are super popular in South East Asia, and BoomBoom is determined to make them popular in the US too. The story of BoomBoom is chock full of fantastic marketing and entrepreneurial lessons. John got his start in business working for an LA start-up that would later become SnackNation which is now a 200 person thriving company. When John joined he was one of 3 employees. That's also where he met our mutual friend and host of the Ecommerce Influence podcast - Austin Brawner. I thoroughly enjoyed this interview and I'm confident you will too. Here's a look at what we cover: How John has masterfully used bootstrap marketing and “sampling” to propel his company's growth - you should too! How John and his wife Chelsea got on Shark Tank. What he learned from being in the tank and why the ultimately walked away from a deal. How the went viral on Twitter AND ended up on Ellen. How he's perfected the art of boot-strap marketing. Most ecommerce companies overlook this to their detriment. Their philosophy for building long-form PDP pages that convert! What's next for BoomBoom!
Jonesy is a comedian friend and this episode is filled with intriguing topics such as; Controversial topics and comedy advise. We talk about comedians that are attacking Louis CK for his comedy come back and how we feel about it. We also talk about writing new jokes with your piers & more. Goto https://www.agostinocomedian.com for tickets to upcoming shows and to browse our sponsors. Click here to sign up for Personal Chef To Go http://shrsl.com/1en0z Click here to sign up for Snack Nation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Please don't forget to leave a 5 star review and to subscribe to Home Schooled Podcast. and keep in touch on Instagram and Twitter: @agostinozoida @therealkevlyons @funnyjones
Ask yourself - as a leader, are you coming from a place of fear and uncertainty? Do you look for fault and blame in others, cling to an opinion and fixed worldview, and believe in scarcity over abundance? Or are you open to outside interpretations, curious about the world around you, and committed to learning more about yourself and those around you? In other words, are you leading below or above the line? That’s the topic of this week's Brand Builder, as we explore the concepts contained in The 15 Commitments of Conscious Leadership, a fantastic read and a book that can help you become the leader your brand needs to level-up. On the show is Diana Chapman, one of the book’s co-authors and a founding partner at Conscious Leadership Group. Diana has coached more than 1,000 organizational leaders and many of their teams, is a TEDx speaker, and has given keynotes everywhere from the Mindful Leadership Summit, to the Stanford Graduate School of Business and UC Berkeley Haas School of Business - and a lot more. To say that this book has had a huge influence on the culture and leadership style at SnackNation is a major understatement. We apply the precepts within it as we all strive to get better every day. In this episode, Diana explains both how to practice conscious leadership and why it’s so important, both to our businesses and our lives. While we absolutely recommend reading the book, here's a quick rundown of the 15 Commitments of Conscious Leadership that Diana discusses. Commitment 1 - Radical Responsibility The idea with this first commitment is to locate the “cause and control” inside us, not in external events. This means we stop believing that the world should be a particular way, and instead believe that the world just shows up. In the second part of this process, we move from rigid, closed mindedness to curiosity, learning and wonder (something that naturally occurs if the first shift happens.) But most of all, radical responsibility is not about being right! Letting go of the need to be right is something all top tier leaders do. Commitment 2 - Learning through Curiosity Conscious leaders are passionately committed to knowing themselves (the basis of curiosity) and allow themselves to wonder. Success here depends on approaching people with an unreasonable benefit of the doubt, especially those you manage. Be truly curious in what they say. Commitment 3 - Feeling All Feelings So many leaders stay in their head and don’t access their guts or hearts enough. To be an effective leader, you need to acknowledge all your feelings. Emotions are just energy in motion. They’re neither good nor bad - they just are. The key is learning how to deal with your emotions and process them. Every feeling we experience is a way for us to grow and improve in awareness. Commitment 4 - Speaking Candidly According to the book, the team that “sees reality the best wins.” So many people are scared to speak candidly, but when they do that they’re robbing themselves and other people from the natural flow of energy, from what really needs to be said. Commitment 5 - Eliminating Gossip Gossip is defined as anything said with harmful intent, that you wouldn’t say in front of the other person. While gossip is a manifestation of our species’ desire for deep social bonds, it no longer serves us, especially in business. Here we break down why we gossip, and discuss strategies for reversing and avoiding our tendency to engage in this destructive behavior. Commitment 6 - Practicing Integrity Remember that integrity has nothing to do with being right or wrong, it’s all about being whole. (The root of integrity is integer, after all.) We discuss the importance of not blocking the natural flow of energy, and the Four Pillars that help us maintain our integrity. Commitment 7 - Generating Appreciation For this commitment, we talk about what it means to give people the unreasonable benefit of the doubt and why leaders need first and foremost to pay attention. Additionally, we dive into the various reasons why people don’t accept appreciation, and what masterful appreciation really looks like. Commitment 8 - Express Your Zone of Genius This commitment is all about finding that one thing that you do well and love to do. Similar to concepts like "unique ability" and flow state, your "zone of genius" is the area where you make the most valuable, creative contribution. Commitment 9 - Remember to Play Contrary to what most of us are taught earl in life, work doesn't have to be nothing but stress, misery, and toil. Play, laughter, and improvisation are vital to being productive and fulfilled. (Besides, what good is life without a little bit of laughter?) Commitment 10 - Consider the Opposite of Your "Story" We all have a "story" - it's the way we see the world, the assumptions we take with us when we approach problems. The idea here is to consider that the opposite of your story is as true or truer than your own. Commitment 11 - Be Your Own Approval Commit to being your own source of approval, rather than relying on it from others. Commitment 12 - Recognize You Have Enough How many times have you caught yourself saying "if only I had enough time. Enough money. Enough support. Enough space. Enough energy." This commitment reminds us that this imagined state of "enough" is never going to happen, and asks us to be satisfied in what we have now - and get stared solving problems! Commitment 13 - See People as Allies Whether or not you consider someone an ally or obstacle is largely a matter of choice. So which would you rather have, enemies or allies? Choose allies. Commitment 14 - Win for All Recognize that life is not a zero-sum game and commit to creating win-for-all outcomes. Commitment 15 - Be the Resolution Finally, the most important commitment - be the resolution the world needs. Stop being content with apathy and recognize problems as opportunities to step up and become the solution. To see more of what the 15 Commitments look like in action, check out the Conscious Leadership Group. Links Conscious Leadership Group Connect with Diana on LinkedIn The 15 Commitments of Conscious Leadership Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.
The one year anniversary of LaughterPiece Theatre, the segment we do once a month where me and my cohost play some of our favorite standup comedy tracks. For this one year anniversary it's a 2 part episode and there is no theme, we just play some of our favorite standup bits. Click here to sign up for SnackNation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Click here to get your new mattress from SleepFrankly http://www.sleepfrankly.com/homeschooled Please hit Subscribe and please leave a a 5 star review on iTunes. Don't forget to keep in touch on social media @agostinozoida @therealkevlyons
Alysse talks breaking the taboo of CBD snacks, capitalizing on cultural tensions in consumption and shifting from a subscription service to a membership model. In sharing her top tips on leading a complete company rebrand, Alysse discusses data-driven messaging in two-sided marketplaces and the importance of defining a brand persona.
A great Comedian Jen Murphy is the guest on this episode of Home Schooled Podcast, also it's great to have my co-host Kevin Lyons back for this one. In this episode we definitely have some laughs but we get down to business too, as we talk about comedians who become sex symbols on their Instagram and would we do it? Click here to signup for SnackNation and get your first box free https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Click here to get your new mattress from Sleep Frankly http://shrsl.com/1hyoi Don't forget to subscribe and keep in touch on social media @agostinozoida @therealkevlyons @jenmurphycomedy
Comedian and Tennis Pro Just Work is our guest today and we talk about why comedians often play Tennis, Golf and practice jujitsu and what similarities draws us to it. We also share first date stories and discuss online dating nightmares. Click here to get tickets to my Tuesday April 30th show. https://www.eventbrite.com/e/turn-up-tuesdays-the-gate-tickets-59728497544 Click here for SnackNation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Click here to get 15% Off your Delorean Motor Company Watch https://dmc-watch.com?rfsn=1161921.7bf9b
Always great to have my good buddy and one of my favorite comedians Steve Simeone back on the podcast. Steve hosts his own podcast called Good Times and this episode is a Swapcast. Enjoy Get tickets here for my show in Encino CA on April 30th an Duse Promo Code: Agostino for $5 Off https://www.eventbrite.com/e/turn-up-tuesdays-the-gate-tickets-59728497544 Click here to signup for Personal Chef Togo http://shrsl.com/1en0z Get your first box from Snack Nation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Please Subscribe and Keep in Touch @agostinozoida @therealkevlyons @stevesimeone
This is the 3rd Solo podcast I have ever done. I wanted to get some things off my chest with just me and no guest and no co-cost and in this episode I recap on a few topics we have covered in previous episodes, such as work ethic, insecurities and positivities. A recap on Politics in Standup Comedy as well as as Health as a performer. Get tickets to my show in Encino,CA here Use Promo Code: Agostino for $5 off https://www.eventbrite.com/e/turn-up-tuesdays-the-gate-tickets-59728497544 Click here to get your SleepFrankly Mattress Today: http://shrsl.com/1hyoi Click here to sign up for SnackNation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Please Keep In Touch: @AgostinoZoida @TheRealKevinLyons
In my quest to bring you the absofreakinglutely best in running and entertainment aka RUNUTAINMENT, I try to seek our guest who I feel will add value to you personally and or professionally. Alysse is strategic marketer from NY to LA, Alysse earned her Bachelor of Arts from Penn State (WE ARE!) and hails from advertising powerhouse Ogilvy & Mather where she drove account management for Global and North American brands like Nestlé, HTC and Covered California across strategy, eCRM, digital, loyalty programs and traditional creative. As the resident intrepreneur, Alysse built SnackNation's Brands Account Management department in 2017, pioneered a transformative rebrand in 2018 and now leads the Brand Marketing team focused on brand strategy, creative content production and experiential awareness. In her headphones you may hear classical piano having played at Carnegie Hall twice in her youth, and you can always find her at beat-based workouts or socializing at buzzy restaurants in her favorite cities! During our chat Alysse shared a several branding/marketing gems. Three things resonated the most with me: 1. The importance of knowing who your customers are, that unwavering pursuit of excellence is what led her to build SnackNation's Brands Account Mgt Dept in 2017 2. Servant Leadership. Is what led her to pioneer a transformative rebrand once she recognized who her customers actually were. 3. 5 Personal Branding Tip: You'll have to tune in to find out-no spoiler alerts. The hits didn't stop there, Alysse came bearing gifts for our Behind The Wheel listeners, specifically TWO SPECIAL OFFERS! #1. You'll receive 50% OFF your 1st Tasty Box from the home service arm of the company, visit ( https://lovewithfood.com ) and enter the cod: (5DOLLARS) at check out #2. If you're a part of an office you can make a splash in the office with some special treats visit: ( https:snacknation.com/podcast ) and opt in for a special offer. Todays episode was sponsored by: MessInABottle visit ( https://www.messinabottle.com ) and enter the code ( BTW2019 ) for 10% OFF your order at check out. Komfort-Zone visit ( http://komfort-zone.net ) and enter the code ( BTW2019 ) for 15% OFF your order at check out. If your interested in sponsoring an episode send an email to:( behindthewheelmorningshow@gmail.com ) To find out more about me visit ( https://www.derekoxley.com ) Finally share and write a review on iTunes it helps people find us. --- Support this podcast: https://anchor.fm/derek-oxley/support
Who wants to hear a bunch of people that always agree on things? That is certainly not what happens when Comedian Carmen Morales is the guest on Home Schooled Podcast. We talk about the different styles of Standup Comedy represented in different cities, particularly New York Comedy Vs California Comedy. We also discuss the different levels of Crowd Work and Insult Comedy. Click this link to Sign up for MasterClass http://shrsl.com/1j0k2 WHAT ARE YOU WAITING FOR???? Click here for your free box from Snack Nation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack= Please Reach Out to Us on Instagram and Twitter or Facebook @AgostinoZoida @therealkevlyons @funnycarmen
Les Jennings AKA Eljaye returns to Home Schooled Podcast. In this episode we talk about how mental and physical healthy can have a huge effect as a performer, including Stand Up Comedy, Theatrical Performaces and any live performance. We also talk about the plat that Eljaye is currently in; Blue For Mr. Charlie. You can purchase tickets to see the play for it's final weekend April 5th & 6th here... https://www.artful.ly/store/events/17318 Click this link to signup for MasterClass http://shrsl.com/1j0k2 Click this link to get your free box from Snack Nation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Please follow us and keep in touch on social media. @agostinozoida @therealkevlyons @planet.powered.phenom
Our guest is Aaron Mliner. Aaron is a very funny comic so it is no surprise the amount of fun we have in this episode. Almost everything was covered in this episode in regards to Nostalgia. We discuss cool movies and old TV shows and even video games. We also talk about what it is to be a purist on Standup Comedy. This episode was a lot of fun and informative and we hope you enjoy. Click this link to Sign up for MasterClass http://shrsl.com/1j0k2 WHAT ARE YOU WAITING FOR???? Click here for your free box from Snack Nation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack= Home Schooled Podcast Thanks You for giving us a chance. Please Subscribe. Please leave us a 5 star on Itunes Follow us on Instagram and Twitter: @agostinozoida @therealkevlyons
Tracy "Wells" Tofte was a child star best known for playing Heather on the 80's hit sitcom "Mr. Belvedere" This interview captures the road to and from stardom and we learn what being a child star was like in the 80's. Click here to signup for Snack Nation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Click here to check out the Delorean Motor Company Waches https://dmc-watch.com?rfsn=1161921.7bf9b PLEASE LEAVE US A REVIEW ON ITUNES AND KEEP IN TOUCH ON SOCIAL MEDIA @agostinozoida (TWITTER & INSTAGRAM) @therealkevlyons (TWITTER & INSTAGRAM) @freckeledrealtor (INSTAGRAM)
Actor & Comedian Jackson McQueen returns to the Home Schooled Podcast and we certainly have some fun on this episode and we get down to business too. We talk about separating the artist from the person and the difference in comedy styles compared to writing for a late night show or showcase. And... We have a lot of laughs. Enjoy Click here to sign up for SnackNation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Click here to sign up for MasterClass https://www.shareasale.com/r.cfm?b=797461&u=1798000&m=62509 Please leave us a 5 star review on iTunes and don’t for get to keep in touch on social media: @agostinozoida & @therealkevlyons @jackson.mcqueen
Comedian guest Diana Darling and we are talking about political views in comedy and working through new premises. Plus a recap on my Montreal Showcase. Click here to sign up for SnackNation https://shareasale.com/r.cfm?b=1326348&u=1798000&m=53869&urllink=&afftrack Click here to signup for MasterClass https://www.shareasale.com/r.cfm?b=797461&u=1798000&m=62509 Please leave a 5 star review and please follow me on Twitter & Instagram @agostinozoida @therealkevlyons
Does your organization have a system in place for measuring customer churn? In today's episode, I chat with Chelsie Rae Lee, Senior Vice President of Customer Strategy at SnackNation, a subscription service that delivers snacks to homes and offices. In this sense, SnackNation is a B2B2C company, as it partners with grocers and other businesses, while also selling directly to consumers. Diving deeper into your analytics will help you understand why your customers left, if they're thinking about leaving, and how you can work to keep them on board. Chelsie talks to me about defining her role as the SVP of Customer Strategy and how she worked with senior leadership and her team of account managers to improve employee experience, create a customer journey map, and understand customer churn.
John Pinto is a Co-Founder of BoomBoom, a nasal inhaler and essential oil roll-ons company focused on creating natural, plant-based solutions to help us stay focused, feel refreshed, and be more present. He recently was on Season 10, Episode 4 of ABC’s tv series Shark Tank. Born and raised in Phoenix, AZ, he was surrounded by two entrepreneurial parents who both were chiropractors by trade. At around 14, he began working his first job at a Holiday Inn Express cleaning carpets and was also collecting and flipping basketball cards. He attended Emory University where he majored in Business Admin & Management and became the first employee for HUMAN Healthy Vending in LA post graduation. After spending 5+ years with the company, helping them launch their e-commerce brand SnackNation, he took an opportunity and became the Co-Founder of BoomBoom. Believing in what the product could do for people, he spent hours DMing possible customers on Instagram and would send them free products. Having a vision to see this product become part of people’s day-to-day lives, he and his team are doing everything in their power to get BoomBoom in the hands of the people. In this Episode John discusses the shiny object syndrome, the importance of being a good person, why we should aim to live healthier lives, being featured in Jordan Belfort's book, Way of the Wolf and why old ways won’t open new doors. - If you enjoy this podcast, please leave us a 1 sentence review on the iTunes Podcast App with your honest feedback OR screenshot this Episode, post it to your Instagram Story tagging @Johnny_BoomBoom & @PurposeintheYouth! - Connect with John! Instagram : @Johnny_BoomBoom Check out BoomBoom! Instagram : @BoomBoomNaturals Website : BoomBoomNaturals.com Connect with your favorite bearded man, Bobbbaaaay: Instagram: @Bobbbaaaay Twitter: @Bobbbaaaay Subscribe to our YouTube Channel for new interviews (and more) Follow us on Spotify Follow us on Soundcloud Subscribe to iTunes Follow us on Instagram: @PurposeintheYouth
You know we’re all about company culture on Brand Builder - because brand is culture and culture is brand. In that vein we have a very special episode this week. It’s a conversation between two extraordinary leaders about a very specific cultural topic - one that will help you become a better leader, and build the team your business needs to level-up in 2019. We’re talking about Radical Candor. To discuss it we’ve got Chelsie Lee, a culture expert and the SVP of Customer Strategy at SnackNation, speaking with SnackNation CEO Sean Kelly. We love this conversation because it not only defines Radical Candor in a simple, usable way, but Chelsie does a great job of dispelling one of the biggest misconceptions about giving Radical Feedback… it’s not license to be an asshole! Of course, we'd be remiss if we didn't mention that the discussion here owes a lot to the ideas in Kim Scott's amazing book Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity. Links Radical Candor by Kim Scott Connect with Chelsie on LinkedIn Connect with Sean on LinkedIn Brand Builder is a co-production of SnackNation and ForceBrands.
B2B Revenue Leadership - CEO, CRO, CMO, VC, Sales and Marketing Growth Hacking
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. Video Emails by Covideo = http://www.Covideo.com A.I. Call Analysis by Gong.io = https://www.gong.io/bt Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Join The Gaggle and Spread The Brutal Truth: http://gaggleamp.com/i/xfpnkxv LeadFuze Coupon = SALES20 - to get 20% more leads https://www.leadfuze.com/#_l_1i Use Find that Lead to get anyone’s email: https://findthatlead.com/pricing#_r_brian81 Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at https://www.Pipedrive.com Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. Video Emails by Covideo = http://www.Covideo.com A.I. Call Analysis by Gong.io = https://www.gong.io/bt Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Join The Gaggle and Spread The Brutal Truth: http://gaggleamp.com/i/xfpnkxv LeadFuze Coupon = SALES20 - to get 20% more leads https://www.leadfuze.com/#_l_1i Use Find that Lead to get anyone’s email: https://findthatlead.com/pricing#_r_brian81 Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at https://www.Pipedrive.com Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns
Intermittent fasting is our modern-day way of mimicking ancestral eating, where intentionally creating these stressors makes us more resilient and helps us heal on a cellular level. We sit down with Nicole Centeno, a French Culinary Institute–trained chef and the founder and CEO of Splendid Spoon to discuss it all, from soup to nuts. We both love soup. In fact, it might be the very thing that’s held this relationship together after 17 years. So, when we met Nicole, or as we lovingly refer to her, Dame Spoon, we were excited to have another cook in the kitchen. Nicole is amazing because she is one of the few people who enjoys geeking out about the power of food as medicine as much as we do. And she makes a killer Ikarian stew. Also you’ll learn how to pronounce Ikaria. If entering into a state of ketosis has left you in a state of panic, you’re not alone. It’s becoming increasingly difficult to understand whether or not we should be eating like cavemen, not eating like Kate Moss circa 1997, or just focusing on plants, like, well, just about everyone these days. Here's some of what we cover: · Nicole did a bit of studying in college and learned how ancestral eating and antient fasting rituals were used to treat people with epilepsy. · Ancestral eating is how we ate when we didn’t have the crazy abundance of food we do today. #Snacknation · In caveman days, if you binged on a pint of ice cream you would probably slip into a very long nap…and then you would wake up dead, because another animal ate you. So, if we’re not smart about what we eat – we’re probably not passing on our genes, ya know? · We get into all of it: industrial farming, intermittent fasting, lectins, Blue Zones, dirt smoothies. …what?! You haven’t heard of dirt smoothies?! · We also learn how Nicole, within 2.5 years: started a business, had a baby, got pregnant with the second, ended her marriage and wrote a book. Not bad, Nicole. Not bad. But did you do it all in heels? Psh. Thought so. SPECIAL OFFER FOR LISTENERS! Enjoy $20 off your first Splendid Spoon delivery with the discount code splendid.to/htwpodcast. Check out the two new Smoothies in the Breakfast line, Blackberry Basil & Carrot Ginger Chia! www.splendidspoon.com @splendidspoonny Sponsors: Siete Foods | Use code HTWSiete for 10% your order at sietefoods.com
This week on the podcast we have an in-depth conversation with Julie Rice, a co-founder of SoulCycle and a Partner at WeWork. SoulCycle’s rise is now the stuff of legend. Julie and her fellow co-founders took the fitness and business worlds by storm, and grew a fanatical customer base by focusing on who they wanted their customers to become. Now Julie is a partner at WeWork, another business that feels more like a movement. Both SoulCylce and WeWork are prime examples of what you can build when you provide best-in-class experiences that help customers reach their aspirations. SnackNation CEO Sean Kelly sat down with Julie this summer in WeWork HQ in New York as the SnackNation and WeWork teams were putting the finishing touches on the WeMRKT. The recently launched premium onsite markets provides a meaningful and relevant retail amenity to WeWork members, including snack and beverages curated by SnackNation. (For more on WeMRKT, check out this New Yorker article: “WeWork Does Bodegas.”) But that's just scratching the surface of all the goodness Julie gave us in this conversation. She takes us through the entire SoulCycle founding story, discusses what it takes to scale culture (and why that’s important), and explains why building communities is really her life's work. Links WeWork SoulCycle Connect with Julie Rice on LinkedIn. The New Yorker: WeWork Does Bodegas Builder is a co-production of SnackNation and ForceBrands.
We’ve talked a lot on this show about how your internal culture informs your external product and brand, and that is definitely still true. But this week we look at this dynamic from the other direction - how a customer-centric mindset should influence the way you think about your company’s culture. This idea has a name - “Employee Experience” - and it’s top-of-mind for CEOs and people-focused leaders at high performing companies. And sure, it’s a bit of a buzzword, but in a tight candidate market, understanding Employee Experience can have a huge impact on your business. To help us demystify all things Employee Experience, we have a fantastic interview with Kelly Keegan, the Sr. Director of People at SnackNation. Kelly has more than a decade of experience supporting and driving the rapid growth of organizations, from start-ups to Fortune 500s. In this interview, Kelly explains why Employee Experience is such a powerful concept (especially right now) and how it can set your company up for that next big growth stage. Here’s Kelly Keegan, the Sr. Director of People at SnackNation. Links Connect with Kelly on LinkedIn. Brand Builder is a co-production of SnackNation and ForceBrands.
I think it’s fair to say that many entrepreneurs (or their investors) have an exit in mind as they're building their brand. It’s a familiar trope - work like crazy for a few years, build some buzz and some momentum, and eventually a bigger fish is bound to snatch you up. Of course, the reality of the experience is usually much different. We wanted to know - why do companies consider mergers and acquisitions? How do you court a buyer? How do you reach a deal, and maybe more importantly, what happens next? Is it a matter of handing off the reigns to your new strategic partners, or is it something else? How do you merge your team? To answer these questions, we’ve got Aihui Ong, the founder of EdgiLife and now the SVP of data and insights at SnackNation. This week on Brand Builder we bring you under the hood, going in depth on SnackNation’s recent acquisition of EdgiLife and their marquee brand Love With Food. She tells us why she founded Love With Food, why she decided to merge with SnackNation, and what it’s like to integrate her team into a brand new (albeit aligned) company culture. We also speak to Aihui about data and insights, and how the best brands leverage data throughout their life cycle to get a step ahead of the competition. Links SnackNation Acquires Love With Food (official press release) More on the Love With Food / EdgiLife acquisition Connect with Aihui on LinkedIn Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com. Brand Builder is a co-production of SnackNation and ForceBrands.
Hey Weight Loss Nation! Today.........I have a "5 Minute" Snack for all of you that NEED or are CRAVING "Sweet." This is HEALTHY Sweet Snack......It is NOT a "Meal Replacement." There is LOTS of Sugar in this Snack Nation......but.....it's as healthy as you can get when eating something "sweet." You are going to make "Apple Pie Squares." Nothing Like a Snack that Tastes like Apple Pie! Here are your ingredients 1. 1/2 Cup of Organic Unsweetened Applesauce 2. 1/2 Cup Organic Almond Butter 3. 1/4 Cup Coconut Flour 4. 2-3 Tbls. of Organic RAW Honey 5. 1-2 Tbls. of Apple Pie Spice (cinnamon, cardamom, nutmeg) Instructions: 1. Pre-Heat oven to 350 degrees 2. Spray Olive Oil or use REAL Butter to "grease" a square baking pan. Use whatever size you want. This recipe is for 4-6 squares, so use a baking pan that will cut 4-6 squares. 3. In a Large mixing bowl, Mix all the ingredients very well until you have a very thick batter. Use a Mixer, your hands whatever..... 4. Put the batter and spread evenly in your baking pan. 5. Bake in the oven for about 30 minutes or until the top is "golden brown." 6. Take out and let cool completely. 7. Eat one now.....or.....put it in the fridge for later! Depending on the brand of coconut flour you are using, you may want to experiment with adding an extra Tablespoon next time to make the batter more firm or less firm. Also, you may want to add or reduce the Honey, depending on how "sweet" you want the snack to be. Nutritional Information Serving Size - One Square Calories per Serving - 128 Fat - 7gms Carbs - 16 gms. Fiber - 3.5 gms. Protein - 3 gms. Sugar - 28 gms. There is also Vitamin C, Potassium, Iron and B vitamins in this Snack. Remember........This is a SNACK! NOT a Meal Replacement! You should be eating this if you are "Transitioning" to a long-term healthy lifestyle or .........you are having a "Severe" Craving for something "Sweet." Want to Learn More About Weight Loss Nation! www.TheWeightLossNation.com If you are ready to "finally" lose weight and keep it off forever, you need to "join Weight Loss Nation." You know the adage....."It takes a village to raise a child." The concept is the same with weight loss! Would you rather continue "yo-yo dieting" by yourself and not be able to go out to a restaurant with friends, since you know you will "struggle" with food choices? Are you happy with losing weight only to gain it back again? Do you have too much "stress" in your life? I've said all of those things and I've had every excuse in the book on why I couldn't keep weight off. Or....... Would you like to be part of a "Village" of people, who are just like you and will be there to support you every single day in a private community? Weight loss Nation has a collaboration of experts in the fields of Nutrition, Mindset, Movement, Weight Loss, Yoga, Fitness, Meditation, Emotional Eating and Post Traumatic Stress! When you become a member of Weight Loss Nation, you have access to these experts to answer your questions! Weight Loss Nation Members* have access to recipes, cooking videos and exercise videos. Weight Loss Nation participates in “Meet Ups” in the Tampa Bay, Florida area. Our Private Facebook Forum is a "no judgement zone," where you can feel safe and comfortable in sharing your comments and feelings. So.....what are you waiting for? Go to www.TheWeightLossNation.com and take the life-long journey with me and finally lose the weight forever! Members* are Weight Loss Nation Pro Support and/or Lifetime Members https://goo.gl/aJrpZT Nutritional Disclosure These show notes are written and produced for informational purposes only. Statements within this site have neither been evaluated or approved by the Food and Drug Administration nor a health practitioner. This site is not intended to diagnose, treat, cure or prevent any disease. Content should not be considered a substitute for professional medical expertise or treatment. The reader assumes full responsibility for consulting a qualified health professional regarding health conditions or concerns, and before starting a new diet or health program. The writer(s) and publisher(s) of this site are not responsible for adverse reactions, effects, or consequences resulting from the use of any recipes or suggestions herein or procedures undertaken hereafter. This website, www.TheWeightLossNation.com, occasionally offers nutritional information for recipes contained on this site. This information is provided as a courtesy and should not be construed as a guarantee. This information is a product of online calculators such as MyFitnessPal.com, CalorieCount.com, Nutrifox.com, as well as from other sites. Although TheWeightLossNation.com attempts to provide accurate nutritional information, these figures should be considered estimates. Varying factors such as product types or brands purchased, natural fluctuations in fresh produce, and the way ingredients are processed change the effective nutritional information in any given recipe. Different online calculators provide different results depending on their own nutrition fact sources and algorithms. Furthermore, I am neither a chef nor a cook and I don't pretend to be. I'm also not great in Math! Under no circumstances will Weight Loss Nation LLC. be responsible for any loss or damage resulting for your reliance on nutritional information, or any other information from this site. Information is offered as an opinion. Due your own due diligence.
A logo that you designed yourself on a cross country flight. Packaging you slapped together in powerpoint minutes before the first production run. A brand name that you landed on because, well, the URL was available. In the startup world, there’s no shortage of accidentally, stumbled upon, or just plain DIY brands. But why have an accidental brand when you can have a strategic one? A well-thought out brand might just be the one thing holding you back from your next big growth phase. This week on brand builder we talk about the rebrand, and how refreshing your brand can position you for massive growth. To help us out we enlisted two people who have been there before - Amir Haque and Alysse Burroni. Amir is a 16-year vet of the advertising business, and a partner at Mistress, an internationally awarded, full-service creative agency based in Santa Monica. Mistress has done work for tons of brands, including Coca-Cola, Sambazon, Campbell’s, American Apparel, and more. Alysse - aka ABB - is the Director of Brand Marketing at SnackNation. She’s worked for famed branding house Ogilvy & Mather, and now leads brand marketing efforts in-house at SnackNation as the company looks towards the next phase of its growth. These two branding experts got together to break down the elements of brand, and explained exactly how a strategic rebrand can position you for success, using the recent SnackNation rebrand as a case study. Here’s a cheat sheet of some of the concepts Amir and Alysse cover in this episode. The Rebrand Process (1) Buy-in: A critical first step is to make sure internal stakeholders understand and are invested in a rebrand or brand-refresh. Why is it important? For starters, going with a branding agency can get expensive, and strict ROI is hard to track. The key is painting a vivid picture not of what the brand will be, but of what the brand will do - that might be retaining customers (and increasing revenue), communicating your value proposition more efficiently (and increasing sales), or attracting the talent you need to grow. (2) Strategy: This is where the work truly begins. Now is the time for stakeholder interviews, customer research, customer avatar creation, and coming up with your "beacon brands." The brand architectures comes together during this phase. (3) Creative: Now the task is translating the ideas from the strategy phase into creative assets - logos, colors, aesthetics, packaging, etc. You really need expertise here, and that’s where a good agency becomes invaluable. Speaking of brand architecture, there are several misnomers when it comes down to the taxonomy of branding. Amir did a great job clarifying. Brand Architecture Brand Vision - what’s the big picture vision for the customer? For the world? Mission - how do we actually make this vision real? Positioning - how do you articulate the benefit to the consumer in a competitive context? Message - what are we actually saying to the consumer? What is the language, tone, and tenor?
Ep 26: Munching on Marketing Advice with Andy Mackensen In Episode 26, Co-founder and CMO of SnackNation, Andy Mackensen takes us through the rise of SnackNation and the challenges that he faced launching the company. With his expertise in entrepreneurship, Andy shares insight on building trust with customers, using content marketing to 10X your business, and how strategic partnerships play a huge role in business growth. Andy begins by giving background on SnackNation and what the roots of the business. He shares how building relationships with leaders in business creates strategic partnerships that benefit both parties. Further on in the conversation, Andy gives us his insight on what has worked for SnackNation so far in 2018 and the challenges the subscription-based brand faces with growth. Andy and Tyler discuss the topic of building and managing personal brands and where Andy has placed his focus. Andy also gives listeners advice on common conversion rate optimization mistakes to avoid. Andy leaves us with a key takeaway of staying ahead of the marketing game and focusing on the strategies that are timeless. Join Tyler and Michelle in this episode on how to 10X your business with content marketing, strategic partnerships, and lead scoring best practices. Don’t forget to sign up for your SHHNAACKS! Time Stamps 00:00 – Intro 00:53 – What’s In the News | Gmail Announcement 04:52 – Andy Mackensen 05:25 – Snack Nation 06:30 – How Snack Nation Began its Success 08:42 – Dollar Snack Club 09:37 – Building Trust With Customers 10:47 – 10X Content Marketing 14:10 – Testimonials from Customers 16:19 – Strategic Partnerships 22:47 – What is Working in 2018 24:10 – Challenges in Growth 27:00 – Building and Managing Personal Brand 27:56 - Common Conversion Rate Optimization Mistakes 29:23 - Building Relationships with Podcasts 30:41 - Best Practices in Lead Scoring 34:19 - Key Takeaway 36:30 - Outro Featured Guest Andy Mackensen | Co-Founder and CMO at SnackNation Free Sample Box | SnackNation.com SnackNation.com/tcoffice SnackNation.com/tchome Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
Human beings are hardwired for stories. Storytelling opens up neural pathways in the brain that excite us, make us feel, and help us retain information. In fact, people are 22 times more likely to remember information that’s presented as a story rather than merely factually. It’s why crafting a compelling brand story can be so powerful. When done right, your brand’s story engages your most important customers emotionally, developing invaluable brand loyalty and trust in the process. Of course, it’s a lot easier said than done. So many brands think they can slap some contrived, half-baked story on their website and call it a day, but they couldn’t be more wrong. Telling your brand’s story is an ongoing, always evolving project, one that extends to branding, packaging, and even customer experience. In this episode, we learn more about these ideas from one of the best - SnackNation SVP of Customer Strategy Chelsie Rae Lee. Chelsie breaks down the ins and outs of crafting your own compelling brand story, as well as the opportunities most brands miss when it comes to communicating this story to their most important customers and prospects. Jump to Chelsie tells us her life’s purpose and how it relates to brand story and customer strategy. 2:20 What we mean by brand story and how it can drive outcomes for your business. 3:15 The secret sauce for creating a compelling brand story. 4:40 How internal culture and values can automatically build your brand story for you. 7:15 How to differentiate your brand’s story and cut through the sea of similar narratives. 8:50 How building on a simple message keeps you from alienating your most important consumers. 11:15 One tip to create (and scale) exceptional customer experiences. 16:50 Links The art of the TED talk The Most Astounding Fact, with Neil deGrasse Tyson Uncommon Service by Francis Frei Warby Parker Little Secrets "If I Should Have a Daughter" TED Talk Connect with Chelsie on LinkedIn Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com. Brand Builder is a co-production of SnackNation and ForceBrands.
Why is Nestle reportedly selling off their candy business? Why does “big” seem synonymous with “bad,” while artisanal is king these days? And why does every big food corporation seem to have a Silicon Valley-style venture capital arm? The short answer: Because this is CPG, where the C stands for consumer, and consumer trends dictate everything. Staying ahead of consumer trends might be the difference between your brand truly taking off, and your brand being left behind by the next big thing in CPG. But distinguishing between a true trend and a passing fad isn’t always easy. In this episode, you’ll learn all about how to do exactly that thanks to the trendiest person we know - Alysse Burroni, SnackNation’s Sr. Manager of Brand Experience. Alysse takes us through the forces that are shaping consumer behaviors, and tells us exactly how to stay one step ahead of the market. Jump to Alysse takes us through the evolution of the consumer values that adrive consumer behavior. 4:00 Alysse breaks down the current trends in CPG for 2018 and beyond. 7:22 Alysse provides a super useful tactic for keeping up with the latest trends in your space. 22:00. Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com. Brand Builder is a co-production of SnackNation and ForceBrands.
“Ideas are ideas, and without great people they never come to life.” Translation: if you want your brand to take off, you better surround yourself with the right people. And we can’t think of anyone more qualified to tell us how to attract those people than Josh Wand, a 20 year veteran of CPG and the founder and CEO of ForceBrands. ForceBrands builds the teams that build the best brands in CPG (and just so happen to co-present this show with SnackNation). Josh and his amazing team came to the Brand Builder studios, and we got him to discuss the origins of ForceBrands, his philosophy on business and leadership, and of course his particular area of expertise - building teams that build amazing brands. In this episode, you’ll learn the following three takeaways: Find your magic. Josh believes helping teams “find their magic” is really what his job is all about. He tells us what that means and how he does it. Flip the script. Josh describes a simple mindset shift leaders can use to make sure their teams feel valued - which is super important. Don’t recruit, build a community. A lot of people see hiring as a transaction, but not Josh. He explain why the secret to building winning teams is to create a community. Jump to: The ForceBrands origin story. 4:05 The importance of the relationship between founders, plus a story about how Josh's business partner saved the company on Josh's wedding day. 8:17 What it was like launching a recruiting business during the Great Recession. 9:30 Why your employee experience determines your customer experience. 13:05 Why Josh launched Piñata, a technology platform that matches amazing freelancers with brands. 20:12 Josh’s final piece of advice for entrepreneurs and brands. 24:02 Links ForceBrands Josh on LinkedIn Piñata Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com. Brand Builder is a co-production of SnackNation and ForceBrands.
Earlier this month the Taste Radio team met with GT Dave, the founder of best-selling kombucha brand GT’s Kombucha. In an interview recorded for this episode, Dave discussed the origins of GT’s, a brand he created 22 years ago and its pioneering role in the fast-growing and high-profile kombucha category. Recorded at the company’s headquarters in Los Angeles, Dave explained his belief that most "successful businesses come from a pure place" and stressed that brands should attempt to connect with consumers on a personal, intimate level. He also discussed why the company is constantly innovating and attempting to improve. “Complacency is a part of human nature, but I believe it’s also a version of corporate cancer,” he said. “As soon as you feel like you’re coasting, you’ve done enough or you’re great is when you start fail.” Also included in this episode: a conversation with SnackNation founder and CEO Sean Kelly, who discussed the company’s approach to optimizing office culture through better-for-you snacks and aspirational brands. In the latest edition of Elevator Talk, we spoke with Lilly Wunsch is the co-founder and COO of 4th & Heart, a maker of ghee-based foods. This episode is presented by Sovereign Flavors. Show notes: 1:20: We’re Loko About These Four Things: The hosts chat about their current crushes in food and beverage, including alcoholic seltzers, Sunday night meal prep, innovative cocktail ingredients and new kombucha offerings at Trader Joe’s. 12:00: Interview: GT Dave, Founder/CEO, GT’s Living Foods -- Dave discussed explained how the brand and company have evolved over the past two decades while remaining independent and staying true to its core values. 43:02: Interview: Sean Kelly, Founder/CEO, SnackNation -- SnackNation is a company that delivers boxes of healthy snacks to business across the U.S. In our conversation, Kelly explains the company’s mission to create happier, healthier and more productive people. He also discusses the company’s efforts to be known for thought leadership and why he believes a company’s core purpose is not birthed, it’s “discovered.” 1:02:09: Elevator Talk: Lilly Wunsch, Co-Founder/COO, 4th & Heart -- Lilly Wunsch is the co-founder and COO of 4th & Heart, a maker of ghee-based oils, butters and spreads. We met Lilly at Expo East 2017 and discussed the company’s mission to “modernize ancient pantry staples.” Brands in the episode: Good Wolf Kefir, Vermont Village, Hudson Standard. Drink Maple, GT’s Kombucha, Health-Ade Kombucha, Revive Kombucha, Capital Kombucha, Brew Dr. Kombucha, Nauti Seltzer, White Claw Seltzer, Clif Bars, Krave Jerky, Skinny Pop For sponsorship opportunities, feedback and suggestions, contact podcast@bevnet.com.
Joy Bauer believes snacking should be simple. Bauer, the nutrition and health expert for NBC’s “Today” show and founder of granola bites company Nourish Snacks, is concerned that an ever-increasing number of product certifications and overwrought marketing callouts are confusing consumers. In an interview included in this week’s episode of Taste Radio, Bauer stated her belief that most consumers simply want clean labels, easily understood ingredients and delicious flavors, a perspective that inspired her to launch Nourish Snacks. As part of our conversation, Bauer also shared her opinion on what makes for a sustainable food trend versus a passing fad, and discussed the impact that CPG conglomerates are having in the evolving market for snacks. Also in this episode: An interview with Gus Griffin, the CEO of MGP ingredients, a leading producer of premium distilled spirits that has played a critical role in the emergence and development of the craft spirits segment. And in the latest edition of Elevator Talk, we chat with Marcel Gozali, the founder of Avonut, a brand of ready-to-drink, cold-pressed avocado coconut smoothies. Show notes: 1:14: SoCal Sojourn -- Last week Taste Radio hosts John Craven and Mike Schneider traveled to Los Angeles for a few days of podcasting and video work, meeting up with entrepreneurs and executives from across the food and beverage spectrum. Craven and Schneider shared memorable moments and meetings from their trip, including visits to the offices of GT’s Living Foods, Bulletproof Labs, SnackNation and Califia Farms. 11:41: Interview -- Joy Bauer, Founder, Nourish Snacks: In our conversation with Bauer, recorded at Natural Products Expo East 2017, she explained her belief in creating nutritious, decadent snacks that don’t “feel like a gyp” to consumers. She also discussed how brands can align themselves with current nutritional trends without sacrificing the future and called conglomerates’ efforts to reformulate legacy products “a valiant effort.” 30:31: Interview -- Gus Griffin, CEO, MGP Ingredients: MGP is a leading producer of premium distilled spirits with a long history of supplying companies large and small with high-quality bourbon, gin and vodka. MGP is particularly known for its prowess as a distiller of rye whiskey and recently launched its own branded portfolio, which includes George Remus Bourbon and Till Vodka. We spoke with CEO Gus Griffin about the new venture as well as MGP's role in the emergence and development of the craft spirits segment. 49:36: Elevator Talk -- Marcel Gozali is the founder of Avonut, brand of ready-to-drink, cold-pressed avocado coconut smoothies. We met Gozali at Natural Expo East 2017 and got the goods on his innovative products and what’s next for the brand. Brands in the episode: GT’s Kombucha, Califia Farms, Nourish Snacks, George Remus Bourbon, Till Vodka, Avonut For sponsorship opportunities, feedback and suggestions, contact podcast@bevnet.com.
Brand Builder brings you the people, stories, and lessons learned from the the most innovative brands in the world. In this introductory episode, co-hosts Jordan Cohen and Jeff Murphy break down what the show is all about, share their favorite brands and top business book recommendations, and amuse themselves with the magic of podcast editing... Brand Builder is presented by SnackNation. For episode show notes and additional content, visit www.snacknation.com/brandbuilder Contact Brand Builder - brandbuilder@snacknation.com. Similar to How I Built This with Guy Raz, Marketing Secrets with Russell Brunson, and Weird Work by HubSpot.
Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it's great to be able to chat with him again! In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader. Click here for show notes--as well as to get a sample SnackNation box and a FREE 100-page guide to creating an awesome office! Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
Businesses are complicated entities with a lot of moving parts, any of which are indispensable to making sure that things run smoothly and that the revenue continues to flow inward. But, there is one department that is impossible to ignore when trying to sell a product: Sales. A bit obvious perhaps, but as many can attest, developing an effective sales team can be like fumbling in the dark for a light switch that you're only 90% sure is actually on the wall nearby. And a lot of that uncertainty is caused by the culture of the company or the sales team. How exactly do you develop a sales culture that brings in results? In this episode, Kevin Dorsey, VP of Sales Development and Enablement for SnackNation, offers a wide range of tips for creating a dynamic sales team by explaining how the salespeople at SnackNation have grown and developed a sales culture that sells.
Businesses are complicated entities with a lot of moving parts, any of which are indispensable to making sure that things run smoothly and that the revenue continues to flow inward. But, there is one department that is impossible to ignore when trying to sell a product: Sales. A bit obvious perhaps, but as many can attest, developing an effective sales team can be like fumbling in the dark for a light switch that you're only 90% sure is actually on the wall nearby. And a lot of that uncertainty is caused by the culture of the company or the sales team. How exactly do you develop a sales culture that brings in results? In this episode, Kevin Dorsey, VP of Sales Development and Enablement for SnackNation, offers a wide range of tips for creating a dynamic sales team by explaining how the salespeople at SnackNation have grown and developed a sales culture that sells.
Kevin Dorsey, SnackNation's VP of Sales, joins host Collin Stewart for this edition of Predictable Revenue podcast. SnackNation, based in the Los Angeles area, is a healthy snack delivery company used by some of the world's most well known companies – Oracle, Microsoft and Mazda, to name just a few. Kevin is true jack of all trades: charismatic sales leader, productivity coach and public speaker. In this episode, Kevin and Collin have an in-depth discussion on the need to elevate the critical role of the SDR – a wide-ranging theme Kevin also details in his thought-provoking posts, “The Sales Industry is Backwards 1 & 11.” Highlights include: SnackNation's weekly, company-wide ‘sensei' sessions and growing revenue 11x in ONE YEAR (6:39), Kevin's journey from kinesiology student to sales leader (11:01), the need for sales training in schools (13:07), SnackNation SDR training (18:30), and why Kevin feels expectations of an SDR are unfair (29:45).
Kevin Dorsey, SnackNation's VP of Sales, joins host Collin Stewart for this edition of Predictable Revenue podcast. SnackNation, based in the Los Angeles area, is a healthy snack delivery company used by some of the world's most well known companies – Oracle, Microsoft and Mazda, to name just a few. Kevin is true jack of all trades: charismatic sales leader, productivity coach and public speaker. In this episode, Kevin and Collin have an in-depth discussion on the need to elevate the critical role of the SDR – a wide-ranging theme Kevin also details in his thought-provoking posts, “The Sales Industry is Backwards 1 & 11.” Highlights include: SnackNation's weekly, company-wide ‘sensei' sessions and growing revenue 11x in ONE YEAR (6:39), Kevin's journey from kinesiology student to sales leader (11:01), the need for sales training in schools (13:07), SnackNation SDR training (18:30), and why Kevin feels expectations of an SDR are unfair (29:45).
We all talk about coaching but not many organizations know how to do it and almost nobody knows how to scale it. Coaching is easy with five sales reps but with 50 or 100 reps, it becomes a different game. In this episode, VP of Sales Kevin Dorsey, gives a three stop process to scale an incredible coaching program. in your sales organization. In This Episode You'll Learn: The importance of building a scorecard Holding your reps accountable by effecting their quota Not be afraid to iterate through the entire process Links and Resources Mentioned in This Episode: 57: You Suck At Building Rapport: 3 Steps to Build Trust in Minutes 52: How to Master the Art of Selling w/ Author and Speaker Tom Hopkins
Kevin Dorsey, VP Sales SnackNation | Explosive Growth Through Leadership by Enterprise Sales Podcast
The Smart Passive Income Online Business and Blogging Podcast
#204: Meet Sean Kelly, the founder of a very special company, SnackNation, that's changing how we snack. We discuss the SnackNation business model and how Sean has adapted it to be a source of passive income. Podcast show notes available here: https://www.smartpassiveincome.com/session204
The Smart Passive Income Online Business and Blogging Podcast
#204: Meet Sean Kelly, the founder of a very special company, SnackNation, that's changing how we snack. We discuss the SnackNation business model and how Sean has adapted it to be a source of passive income. Podcast show notes available here: https://www.smartpassiveincome.com/session204
Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it’s great to be able to chat with him again! In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
Are you tired of the chasing down one-time transactions? Do you want more predictable revenue? Then a subscription ecommerce model might be what you need. Just because you sell sunglasses or messenger bags or some other kind of apparel doesn't mean a subscription ecommerce model won't work for your business. In fact, it's quite likely that it will work for you...once you make a small mindset shift. This is a special episode for us as it brings us back to our humble beginnings. Both of us planted our entrepreneurial roots and cut our marketing chops at Sean's company HUMAN Healthy Vending. Without this experience, we wouldn't have been able to successfully grow our business in the way that we have. It's amazing how things come full circle now as we chat with Sean about how they've been able to take their healthy snack delivery business and apply the subscription ecommerce model to be able to grow 10x in just 9 months. What's even more incredible is that they've taken an outbound sales team approach that you find in typical b2b/c businesses and applied it to ecommerce, which they credit much of their massive success to. It's a bit counterintuitive when you think about ecommerce in the typical way, but that's why this podcast is awesome. It gave us a chance to learn of new, out of the box ways to grow an ecommerce company. Key Takeaways from the Show How and why they chose a subscription ecommerce model for their business Why content plays such a big role in their success and the detrimental risks you face not doing it in your business How to use an outbound sales team to grow a subscription ecommrece model business by 15x How to produce massive amounts of quality content without doing all the work yourself Why the "membership economy" is the future of ecommerce