My guest today is John Cavendish. John is the CEO of Seller Candy, which is the Expert Amazon Operations arm of an Amazon business. They provide unlimited support and solutions inside Seller Central at an experienced level without the hassle of onboarding and training members onto their team. John is a successful Amazon seller himself. Today we are going to talk about all things operations. Links from the episode: Amazing Selling Machine - https://www.amazingsellingmachine.com Capitalism Conference - https://www.capitalism.com Dynamite Circle - https://www.tropicalmba.com/dynamite-circle-events Tropical Nomad - https://tropicalnomad.spaces.nexudus.com/en Investing.io - https://investing.io Podcasts John Recommend: Freedom Fastlane by Ryan Daniel Moran - https://podcasts.apple.com/freedom-fast-lane My Wife Quit Her Job by Steve Chou - https://podcasts.apple.com/us/podcast/my-wife-quit-her-job-podcast The Tim Ferriss Show - https://tim.blog/podcast Modern Wisdom by Chris Williamson - https://podcasts.apple.com/modern-wisdom Books John Recommend: “The Surrender Experiment: My Journey Into Life's Perfection” by Michael Singer - https://www.amazon.com/The-Surrender-Experiment?tag=10mj-20 “The 4-Hour Workweek: Escape 9-5, Live Anywhere, And Join The New Rich” by Timothy Ferriss - https://www.amazon.com/4-Hour-Workweek?tag=10mj-20 “New Sales Simplified: The Essential Handbook For Prospecting And New Business Development” by Mike Weinberg - https://www.amazon.com/New-Sales-Simplified?tag=10mj-20 “You Can't Teach A Kid To Ride A Bike At A Seminar: The Sandler Training's 7-Step System For Successful Selling” by John P. Hayes - https://www.amazon.com/You-Cant-Teach-A-Kid-To-Ride-A-Bike-At-A-Seminar?tag=10mj-20 Books Anatoly Recommend: “Awaken The Giant Within: How To Take Immediate Control Of Your Mental, Emotional, Physical and Financial Destiny!” by Tony Robbins - https://www.amazon.com/Awaken-Giant-Within?tag=10mj-20 “12 Months To $1 Million: How To Pick A Winning Product, Build A Real Business, And Become A Seven-Figure Entrepreneur” by Ryan Moran - https://www.amazon.com/12-Months-Million?tag=10mj-20 Youtube Channel Anatoly Recommends: Ryan Daniel Moran - https://www.youtube.com/c/RyanDanielMoran/videos Connect with John: LinkedIn: https://www.linkedin.com/in/thejohncavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish Twitter: https://twitter.com/johngcavendish Company Website and Social Media: Seller Candy - https://sellercandy.com LinkedIn: https://www.linkedin.com/company/sellercandy Facebook: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz YouTube: https://www.youtube.com/channel/videos Want to sit down with Anatoly 1 on 1 ? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here - https://calendly.com/anatolyspektor/anatoly-connsulting-1h ANATOLY's TOOLS: Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff https://www.pickfu.com/10mj Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark. HR: Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling - http://bit.ly/10MJGREATSM DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float Have questions? Go to https://www.10millionjourney.com Follow us on Instagram: @10millionjourney
The importance of finding your authentic voice is as important as a compass that leads you to a successful you. Let's learn about this in this episode as our guest Sou Bounlatay shares with us how to find your authentic voice and use it to become the better version of yourself. Sou also shares her inspirational story that brought her in this coaching journey. So listen in and be inspired to find your authentic voice. In This Episode: [00:27] Welcoming Sou Bounlatay in the show. [00:41] Sou sharing how we met and how her experience may inspire you. [03:20] Sou sharing her story and how she became who she is. [06:12] What is authentic voice and how do you find it? [12:30] knowing your whys. [13:58] Where do you start? [15:45] What is the usual reaction of people when this topic is brought up? [18:03] Top 3 newbie mistakes when starting and assessing themselves. [19:30] Discovering and using your talent. Guest Links and References: Email: bounlatayS@gmail.com Phone Number: 4252243783 Book References: Jonathan Livingston Seagull by Richard Bach 4 Hour Workweek by Tim Ferriss Crucial Conversations by Paterson, McMillan, Genny and Switzler Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
When you're in the real estate industry, time is your most valuable asset. There are so many things that you should consider doing, plus you're always in the rush that hiring a real estate Virtual Assistant (VA) can be so helpful. VAs are changing the way realtors work. They give you convenience and can save you a chunk of energy. Now how can you find the perfect VA with the right set of skills? Listen to Lauren Hardy as she gives you firsthand tips on what to do, what to avoid, and where to find a good VA that fits your standards. RESOURCES: Upwork Fiverr Facebook Google Sheets BatchLeads Zoom Dropbox The 4-Hour Workweek by Tim Ferriss Virtual Investing Mastery
Laura is a multi-passionate entrepreneur based in New Jersey. She's a wedding and portrait photographer at Laura Lee Photography, a brand photographer at Laura Lee Creative, and a business coach at Find Your Freedom Co. Today she's bringing super actionable steps to set up automations, workflows and systems in your business so you can streamline your work, maximize your productivity, and create more time for you do spend on what you want. Sponsor: ShipStation Get your free 30 day trial and make it 60 days by checking it out at https://www.lightdarkco.com/shipstation (lightdarkco.com/shipstation) Shownotes at lightdarkco.com/podcast/96 Follow along: https://www.instagram.com/lauraleecreative/ (instagram.com/lauraleecreative) https://www.instagram.com/findyourfreedomco/ (instagram.com/findyourfreedomco) https://www.instagram.com/lightdarkco (www.instagram.com/lightdarkco) https://www.instagram.com/allheartphoto (www.instagram.com/allheartphoto)
Today, we will be talking about the three-hour niche property work week. What does that exactly mean? What does it look like? We're going to be talking about how myself and others are utilizing something powerful, which allows you to get a lot of work done in three hours.And that's all that it will take to build out one of these niche properties and then consistently grow it. I have three that we're posting about five pieces of content per week. I have another one that we're soon adding two pieces of content per week.And then I have another one that we will be letting sit for about 30 days before adding more content. So right now, we've got four actively going, three of them getting five pieces of content per week. How am I be able to do that?How am I able to do that work in only three hours. Okay. Now I will give you two different examples, and I'll explain why.All of this is discussed more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK!
If you don't have self-awareness, you think you are God and can do everything. And I'm sure many entrepreneurs have tried that and we all fail when we try to do everything because there are things I'm really good at and things I'm terrible at. And I think if you've got some awareness of that, it makes it a lot easier to hire the right people to do the things you suck at - Juliet Starrett This week Sachit (@sachitgupta) chats with Entrepreneur and Philanthropist, Juliet Starrett (@julietstarrett). Juliet is the Co-founder and CEO of The Ready State. She is also the founder of the nonprofit Stand Up Kids. In this conversation, they discuss building a business as a couple, self-awareness, taking smart risks in a career, and stories from running and building businesses for more than a decade. Find the show notes of the episode here - https://www.creators.show Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter. Do you want to learn how to make a living as a creator? Check out the CreatorsMBA Show Notes: 00:51 - How Sachit and Juliet met at the Baby Bathwater Institute 04:11 - Why Juliet left her career as a lawyer and chose to be an entrepreneur 16:25 - Two strategies on navigating risky career decisions 18:40 - How Juliet and Kelly cultivate a mindset of entrepreneurship in their kids 21:24 - What most people get wrong about the 4-Hour Workweek 22:14 - Tools to become more self-aware 26:17 - Lessons from building and managing a team 30:41 - Juliet's strengths as an entrepreneur and manager 34:35 - Lessons and stories from running a business with a spouse 40:02 - How they balance their different ambitions 41:25 - The inspiration behind the rebrand for The Ready State 48:46 - What next for The Ready State and Juliet
Airbnb may require more work and expenses, but it can provide higher potential returns for investors. You got to learn more from this episode as Lazaro Vento talks about how he discovered the hidden opportunities from using an investment strategy to make houses more profitable. Stay connected to learn more about scaling Airbnb rentals!Key Takeaways To Listen ForHow to get into Airbnb investingBenefits and investment opportunities from an Airbnb businessCan you expand your properties and real estate portfolio by doing Airbnb business?Generating higher ROI by acquiring tiny housesReasons why property owners prefer to have Airbnb hosts as rentersBiggest challenges of growing a business and finding more propertiesResources Mentioned In This EpisodeThe 4-Hour Workweek by Timothy Ferriss Craigslist Miami, FLSVN | Saunders Real EstateAbout Lazaro VentoLazaro Vento is the Managing Director of Happy Travels Miami, one of the most profitable Airbnb empires in business. Lazaro turned a $1,500 investment into a business that is currently netting $1M Per month on AirBnb without owning any property. The business currently manages over 100 units. Lazaro's reach is over 21K, and he would be happy to let his network know to listen in. Connect with LazaroInstagram: @brickellciagrsTo Connect With UsPlease visit our website: www.bonavestcapital.com and please click here, to leave a rating and review!SponsorThinking About Creating and Growing Your Own Podcast But Not Sure Where To Start?Visit GrowYourShow.com and Schedule a call with Adam A. Adams
This week's guest has done something that so many entrepreneurs aspire to do: they have turned a bespoke creative shop into a truly successful internet business. Lisa Norman is the co-founder of Authentic Leather Patch Co. Together with her partner Ian, they have been manufacturing custom leather patches for clients around the US, which they stitch onto a variety of products. We personally love their hats, which are consistently the most sought-after swag at our Dynamite Circle events. Their story is not your typical "4-Hour Workweek" startup tale. What started in a small shop in California, has turned into a business that generated over 2 million in revenue last year. Lisa joins us this week to share the origins of Authentic Leather Patch Co., how they were able to grow their company to the heights it has reached today, how they have navigated the supply chain issues and uncertainty of Covid, and a whole lot more.
Millennials and Zoomers seem to be under no illusions about the horrors of impending climate catastrophe and late stage Neo-liberal capitalism. Us older folks have taken a bit longer to come to terms with these facts. But is it reasonable to expect people to change in the light of everything new we keep learning? Could it be understandable that they want to stick to their guns and think about it a bit more? Streamed Live on https://twitch.tv/michaelforrest, Friday 10th December 2021---- Stuff we made ----Shoot - Clean Camera Feed http://clean.camera?ct=podSquares TV https://squares.tv?ct=pod---- This Week's Links ---- Michael's Yamaha Synth Video - https://www.youtube.com/watch?v=iZ5t21c9n3I  BP Campaign - https://en.wikipedia.org/wiki/Carbon_footprint#Origin_of_the_concept  Slavoj on Anti-vaxxers - https://slobodnadalmacija.hr/vijesti/svijet/zizek-antivakseri-sabotiraju-anti-korona-mjere-jer-su-perverznjaci-koji-uzivaju-u-ulozi-zrtve-depresiji-i-odugovlacenju-svojih-besmislenih-zivota-1148263  Survival of the Richest - https://onezero.medium.com/survival-of-the-richest-9ef6cddd0cc1  Ford Factory Workers get 40 Hour Work Week - https://www.history.com/this-day-in-history/ford-factory-workers-get-40-hour-week  Led By Donkeys in Portsmouth - https://twitter.com/ByDonkeys/status/1468915107090608133  Changes App - https://goodtohear.co.uk/changes  Potato Head - https://www.bbc.co.uk/news/world-us-canada-56200811 Talk or Die video - https://www.youtube.com/watch?v=EbMNJB02Y2U Talking is by Ivanka Majic and Michael ForrestMusic available on Apple Music | Spotify | BandcampPatreon: https://patreon.com/grandpodcast See acast.com/privacy for privacy and opt-out information.
People have an innate desire to advance and progress in whatever they do. Progress keeps us enthused and the momentum going. It binds us to the meaning and purpose of life. Pursuing your passion is a fantastic accomplishment in life, but earning money while doing so is even better. If you are a first responder, know that you can also be a millionaire too and there is no stopping you from achieving that. But how can you do it? In this episode, Ben Muresan known as Ben Humble joins Dave Knight as he talks about following intrinsic progress to defy limitations. Instead of making an option between pursuing your career and entrepreneurship, you can do both. He strongly believes that we need to keep learning and keep going because lack of progress leads to despair. You can transfer what you become, money is just secondary. Once you are there, develop a mindset on how to keep growing so that you can help and impact more people. If you want to progress financially and defy your limitations, this podcast is for you! Tune in and learn more from the best! Highlights: [03:51] How did Ben Humble's journey begin in entrepreneurship? [10:00] In his perspective, how can one grow money and become a millionaire? [12:04] What inspires Ben to keep growing? [17:44] What advice can he give to people who are reluctant to get bigger and are limiting what they are capable of? [25:04] What impact has he had on helping others now that he is financially successful, and what is his current game plan to grow and help more people? Link: Website: https://humble.ceo/ FB: Ben Muresan IG Handle: @benhumbleceo Book: Other People's Money by Robert Kiyosaki The 4 Hour Work Week
What is the best way to create long-term wealth?As Airbnb hosts, we can leverage our expertise running a short-term rental business to acquire properties of our own. But what does it look like to buy a STR property? How, exactly, do you finance a purchase like that?Juan Carlos Morales is the serial entrepreneur and Airbnb investor behind Capital Jetset, a beachfront vacation rental company out of San Juan, Puerto Rico. He leveraged the rental arbitrage model to start his business and has since added management units and purchased properties of his own to build a portfolio of 30 STR units.On this episode of Get Paid for Your Pad, Juan Carlos joins me to explain what differentiates a business owner from a manager and describe how he built a team of 13 employees to run Capital Jetset.Listen in for Juan Carlos' insight on why it's a good idea to buy STR properties and learn how to finance YOUR first Airbnb property in the ownership model!Topics Covered Juan Carlos got into Airbnb by mistakeListed spare room on Airbnb when roommate moved outTried listing whole place, 3 months booked in 1 night Breakdown of Juan Carlos' hybrid business model85% rental arbitrage10% management5% ownershipJuan Carlos' unique approach to rental arbitrageTarget properties sitting empty for months/years Offer to invest $10K and renovate unit himselfJuan Carlos' advice on starting a STR arbitrage businessDon't be afraid to invest your moneyBe creative and propose deal beneficial to both sidesWhy Juan Carlos decided to start buying propertiesOwners have power to raise rentProperty values increase over timeHow Juan Carlos benefits from owning STR propertiesNet worth tripled, banks take him more seriously nowControl over business affords more stabilityJuan Carlos' plans for the future of his STR businessContinue to grow, create wealth and help peopleBuy building and small hotel, develop boutique hotelConnect with Juan Carlos Capital Jetset Juan Carlos on Instagram Juan Carlos on YouTubeResources Robert Kiyosaki The 4-Hour Workweek by Timothy Ferriss The E Myth by Michael GerberSTR Legends MastermindLegends X 90-Day STR AcceleratorEmail firstname.lastname@example.org Sponsor Hostfully [Discount Code PAD] See acast.com/privacy for privacy and opt-out information.
Hi, It is a sad state of affairs when we have to rely on individual authors and thinkers publishing books and articles, in order to help the youth of today to develop financial wisdom. Yet, here we are! Despite sounding very negative, I was delighted to speak with such a thinker and author, Will Rainey (former Pensions Actuary!). In our conversations he shared his ideas on: - Helping kids to save, spend, & importantly to invest - Investing for younger and older children - What he believes is the optimal approach to investing - How he transitioned from being in 'high finance' in UK to moving to rural Vietnam with his family! Hope you enjoy the chat. Paddy. Dennis Harhalakis - The Money Coaching Institute Blue Tree Blog Tim Ferriss and The 4-Hour Workweek (fourhourworkweek.com)
In today's Startup Therapy Podcast, Wil and Ryan talk about discarding the 40-hour work week. If you work for 30 hours each week, what would you worry you won't get done? Now, if you won't sit eight hours in the office, what will you be able to accomplish? Can you possibly do more somewhere more comfortable than in your office? The answer? YES! You can accomplish so much more without the time constraints.Sign up for the Startups Newsletterhttps://www.startups.com/newsletterResources: Startup Therapy Podcast https://www.startups.com/begin Join our Network of Top Founders Send an email to email@example.com What to Listen For 00:00 Intro 00:08 The 40-hour work week concept 05:19 It only works when you work less hours 09:56 Project costing is super complicated 16:41 Reliance on each other as part of the total outcome 20:03 Is 40-hours the standard work week? 25:25 What hours are we trying to pay for? 31:23 Productivity is treated as an individual effort 37:48 A 40-hour work week doesn't align with everybody's lifestyle 40:09 What you worried you won't get done? 42:41 Take a fresh look at the ‘standard' work week
If you're working more than 40 hours a week, you're doing it wrong. Yeah, I know your brain has something to say about that, but that's exactly why you need to listen to today's podcast episode. Working 40 hours a week is possible. It's also mandatory if you want to truly be successful. Give it a listen. P.S. Our BRAND NEW time management course: Life By Design: Master Your Time to Live Your Dreams is now live! Learn more here: www.fromhostagetohero.com
My guest today is Ben Leonard. Ben is the host of the Ecom Made Easy podcast, where Ben shares valuable tips on how to grow and scale e-commerce businesses. His episodes are short but very powerful. Ben is also a co-founder of Ecom Brokers, where they help entrepreneurs to sell their businesses. Today we are going to talk about Ben's entrepreneurial journey, scaling his businesses to 7 figures, and of course get some tips on growing, scaling, and selling online businesses. Links from the episode: Mint Accounting by Allison Walker - https://www.mintaccounting.co.uk/the-mint-team/ Books Ben Recommend: “Built to Sell: Creating a Business That Can Thrive Without You” by John Warrillow - https://www.amazon.com/Built-To-Sell?tag=10mj-20 “The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It” by Michael E. Gerber - https://www.amazon.com/E-Myth?tag=10mj-20 “12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur” by Ryan Moran - https://www.amazon.com/12-Months-To-One-Million-Dollars-?tag=10mj-20 “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich” by Timothy Ferriss - https://www.amazon.com/4-Hour-Workweek?tag=10mj-20 Connect with Ben: LinkedIn: https://www.linkedin.com/in/benjleonard/ Facebook: https://www.facebook.com/benleonardpro Instagram: https://www.instagram.com/benleonardpro Twitter: https://www.twitter.com/benleonardpro YouTube: https://www.youtube.com/channel/ Want to sit down with Anatoly 1 on 1 ? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here - https://calendly.com/anatolyspektor/anatoly-connsulting-1h ANATOLY's TOOLS: Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff https://www.pickfu.com/10mj Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark. HR: Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made my become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling - http://bit.ly/10MJGREATSM DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float Have questions? Go to https://www.10millionjourney.com Follow us on Instagram: @10miljourney
On this episode of the Audience podcast, Matt talks about a 3-hour episode of Tim Ferriss’ podcast, where he and guest Chris Hutchins talk about how Tim grew The Tim Ferriss Show into what it is today. The episode is a powerful one but pretty long, so Matt highlights some of the most important bullet points for you. Using clips and commentary, Matt dives into the ten biggest lessons from that episode. You might have heard of Tim Ferriss from his bestselling book, The 4-Hour Workweek. You might have heard his name when Fast Company listed him as the “Most Innovative Business People'' or when he was listed as one of Fortune’s “40 Under 40.” At his heart, he is an early-stage tech investor (some examples being Uber, Facebook, Shopify, Duoling, Alibaba and over fifty more), an author, and the host of The Tim Ferriss Show, which was the first interview-style business podcast to get over 100 million downloads. He knows his stuff. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Podcasting is not dead A full-body check-in Mics, hardware, and software Data isn’t all that important Be a guest, start a newsletter There is no magic bullet Asking for a home run and giving a transcript to your guest You learn a lot about yourself Resources/Links: Tim Ferriss’ episode: https://tim.blog/2021/10/14/how-i-built-the-tim-ferriss-show-podcast/ Castos Academy: https://academy.castos.com/ Castos, private podcast: http://academy.castos.com/private/ Castos, website: Castos.com/ Castos, YouTube:
As Cody Berman learned at a young age, you can spend your life earning income in a linear fashion, OR you can choose to start your own business and pursue financial liberation and financial freedom.When you build a business, it allows you to have an almost-passive income once you put the work in to get it going. Once Cody read "The 4-Hour Workweek” and learned that a life of financial freedom was possible, he knew he was going to be an entrepreneur.But he started out with a corporate job. In fact, his first business was created as a side hustle. It turns out that this was a useful strategy for Cody. When you build your own business while working a 9-to-5 job, it gives way to more opportunities for you to reach financial liberation.How? Well, you have a salary. Cody's salary allowed him to save up enough money to eventually quit his job, and work full-time on his business without having to stress about finances.You don't have to dive right into entrepreneurship without any support. When you start with a side hustle, it gives you a level of flexibility that can be extremely comforting. So, if you want financial freedom, you can actually start small with a side hustle. It might just be the best way to start your own business, and eventually achieve total financial liberation!--------------------CONNECT WITH PETER BOOLKAH:--------------------http://www.Boolkah.comhttps://www.facebook.com/Boolkahhttps://www.instagram.com/pboolkah/https://www.linkedin.com/in/boolkahhttps://twitter.com/boolkah--------------------ABOUT PETER BOOLKAH--------------------Peter Boolkah (AKA The Transition Guy) is the World's #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses. Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful. As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.Peter's ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.So if you are scaling up your business, you're in a business transition period, and want to know more then connect with Peter at Boolkah.com--------------------THE TRANSITION GUY --------------------Peter Boolkah is the World's #1 Business Transition Coach and also known as ‘The Transition Guy'. This YouTube channel and his podcast is where he shares his unique and direct approach to taking back control of your business (and your life) while growing and transitioning your business from one level to the next.As a business owner, transitioning your business is all about setting and reaching your goals as well as business transition planning and process. Do you want to accomplish what you set out to do with your business? Do you have dreams of doing things other than running your current business? Could you do with some honest help and guidance to make it happen? If you answered YES then The Transition Guy is for YOU!
In Episode 155: let's talk Tim Ferriss, a listener favorite and his 4 Hour Work Week. Forget the old concept of retirement and all of those deferred-life plans–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race or earning a monthly five-figure income with zero management. The 4 Hour Work Week is the blueprint.
Mike Zeller is an expert at helping other people discover their zone of genius. He has studied under big names such as Tony Robbins and Russell Brunson, made over $300 million in sales for his business, and mentored over 100 high-level entrepreneurs. But Mike has also been through huge hurdles such as losing nearly a million dollars in one year and swimming in debt. Through these hard times, he was able to learn more about himself and find out what he was meant to do in life: helping entrepreneurs unleash their inner strength. In today's episode with Mike, we talk about how to find your zone of genius and making the most of it once you do. We also talk about how he was able to overcome one of the darkest moments in his life and how we, too, can overcome ours. “When you have greater confidence, you act with more courage. When you act with more courage, you lead with greater conviction.” -- Mike Zeller Some topics that were discussed include: Finding your zone of genius Building strong relationships The 4 quadrants of your zone of genius How to capitalise on your zone of genius One of Mike's darkest moments How Mike deals with challenges How to figure out what you want Practising meditation How to protect your confidence Mike's movie and book recommendations Finding the right time to work Mike's advice to achieve success References & links mentioned: Story Selling Blueprint's Website Adil Amarsi's Website Greatest Copywriter Alive Mike Zeller's Website Think and Grow Rich by Napoleon Hill The Celebration of Discipline by Richard Foster The Power of Full Engagement by Jim Loehr and Tony Schwartz The 4-Hour Workweek by Timothy Ferriss 80/20 Sales and Marketing by Perry Marshall Awaken the Giant Within by Tony Robbins Expert Secrets by Russell Brunson You Are a Badass at Making Money by Jen Sincero The Science of Getting Rich by Wallace Wattles The Power of Positive Thinking by Dr. Norman Vincent Peale The Alchemist by Paulo Coelho Stillness is the Key by Ryan Holiday The Obstacle is the Way by Ryan Holiday Contact Mike: Mike's Website Review Adil Amarsi Unplugged Podcast Thanks for tuning in to this week's episode of the Adil Amarsi Unplugged Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
Are you "over" the 40-hour workweek, but aren't sure how to make it better or escape it without going broke? Modern Mentor offers some new insights grounded in her own experience of burnout. Read the companion article on Quick and Dirty Tips. Check out all the Quick and Dirty Tips shows. Subscribe to the newsletter to get more tips to fuel your professional success. Join the conversation on Facebook, Twitter, and LinkedIn. Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/podcasts https://www.quickanddirtytips.com/subscribe https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/
Today I have a very special guest. About a month ago I have posted on Facebook a post asking to recommend me people who are experts in product launches, and from about 100 replies, a name that was repeated the most was Ian Sells. Ian is the founder of the Million Dollar Sellers which is an elite mastermind group with combined revenue of over 4 billion dollars, founder Rebate Key which is software allowing you to give our rebates easily, and Co-Founder of Elite Seller which is an all in one amazon seller suite. Today we are going to talk about Ian's journey and pick up his brain on how to launch and rank in 2021. Links from the episode: Alexa - https://www.alexa.com Niel Patel - https://neilpatel.com Books Ian Recommend: “The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller - https://www.amazon.com/The-One-Thing?tag=10mj-20 “The Four-Hour Work Week Escape 9-5, Live Anywhere and Join the New Rich” by Timothy Ferriss - https://www.amazon.com/4-Hour-Workweek?tag=10mj-20 Connect with Ian: LinkedIn - https://www.linkedin.com/in/iansells Instagram - https://www.instagram.com/iansells Facebook - https://www.facebook.com/iansells Websites and Company Social Media: Million Dollar Sellers - https://www.milliondollarsellers.com LinkedIn - https://www.linkedin.com/company/million-dollar-sellers Facebook Group - https://www.facebook.com/groups/milliondollarsellers Instagram - https://www.instagram.com/mdsonly RebateKey - https://rebatekey.com/ LinkedIn - https://www.linkedin.com/company/rebatekey Facebook - https://www.facebook.com/rebatekey Instagram - https://www.instagram.com/rebatekey Twitter - https://twitter.com/rebatekey YouTube - https://www.youtube.com/c/RebateKey/videos Elite Seller - https://eliteseller.com LinkedIn - https://www.linkedin.com/company/eliteseller/ Facebook - https://www.facebook.com/EliteSellerSoftware YouTube - https://www.youtube.com/c/EliteSeller/videos Want to sit down with Anatoly 1 on 1 ? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here - https://calendly.com/anatolyspektor/anatoly-connsulting-1h ANATOLY's TOOLS: Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff https://www.pickfu.com/10mj Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark. HR: Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made my become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling - http://bit.ly/10MJGREATSM DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float Have questions? Go to https://www.10millionjourney.com Follow us on Instagram: @10millionjourney
My First Million Podcast Notes Key Takeaways Linear output is an incorrect work assumptionin modern timesNo longer are time inputs directly correlated with productivity outputsThere are very few time, proximity, and resource boundaries in the modern workplace. You can optimize your schedule for effective output.“You might have one hour where you get a burst of creativity or insight that is worth the whole day's work”– Shaan PuriWork like a lion, not like a cow.As a society, we currently have misaligned work values. We don't often count the number of amazing weeks, we just count the number of not bad weeks.Don't always trade time for money in the first half of your life, figure out what it takes to have mini-retirements throughout your lifeMoney is an accounting scheme to keep track of wealth. True wealth (new rich) is the equation of free time, buying power, and living wherever you want.“Work is in an unrecognizable shift”– Shaan PuriAs work evolves with technology, the previous generation often can't differentiate work from leisure“Success is getting what you want and happiness is wanting what you get, practice both” – Shaan PuriRead the full notes @ podcastnotes.orgIn this episode Sam (@theSamParr) and Shaan (@ShaanVP) discuss alternatives to a 40 Hour Workweek. They start off with Tim Ferriss & his ideas around mini retirements followed by the work ethic & career drive of people outside the US. They then dive into Naval Ravikant and his origin story, his thoughts on work, and his vision for the future of work. They end the episode with a few stories about rattlesnakes and bees. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (1:04) The 40 Hour Workweek * (3:56) The Science of Fear * (7:57) What Shaan learned from The Four Hour Workweek * (11:23) Mini retirements * (13:35) What it's like in other countries * (17:35) Living like a lion or cow * (20:04) Shaan on Naval * (27:05) How to get rich without getting lucky * (29:27) The future of work * (36:51) The history of writing * (41:17) Beware of the rattle snack * (48:05) Bert behind Bert's Bees
Quite often on the show, what you'll hear me say is stuff along the lines of "Hey, you are just a salesperson chasing another check if you are only counting the commission as the real value of closing a transaction instead of leveraging your transactions. When I was selling real estate, the goal of the listing was not to sell the damn house, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represented. It's never a matter of just selling a house. So today, Sherry Johnson is going to walk us through exactly what she calls sort of the gold mine pipeline. She's a coach nationally. She's been doing this for years, and she's got a wealth of knowledge. She sold for almost 10 years, then went into leadership and management with a huge company, Howard Hanna Real Estate. There, she grew the sales volume of 750 agents from 600 million to 1.7 billion in four years. Today, she provides solutions for agents, individual agents, teams, large teams, mega teams, and also provides management and brokerage executive level coaching for companies.Three Things You'll Learn in This EpisodeWhy you should be running a business and not being a salesperson chasing a checkWhat the goldmine pipeline system isHow to grow your sales volumeResourcesSherri Johnson CoachingReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast, another Friday here, and actually, this show is gonna go live tomorrow. So this is like real time, like, I'm low on shows, and I'm loading up. But it's a good one. I was just on her podcast. And I know the last few weeks, I've been doing a lot more like training and whatnot. But I wanted to bring on a coach. And she's got a really cool system. Quite often on the show, what you'll hear me say is stuff along the lines of like, Hey, you are just a salesperson chasing another check. If you count the real value of closing a transaction that only commission you have on that deal specifically, and not leveraging your transactions, the next one. So when I was selling real estate, the goal of the listing was not to sell the damn house and it was gonna sell fucking house. The goal, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represented. Because it's never a matter of selling a house. Like my goal is to sell everyone for houses and under referred into for more relationships that I can read, rinse and repeat the same damn thing. So we're talking about running a business and not being a salesperson chasing a check. So our guest today is Sherry Johnson is going to walk us through exactly what she calls sort of the gold mine pipeline. She's a coach nationally. She's been doing this for years, and she's got a wealth of knowledge. So without further ado, let's go ahead and welcome Miss Sherry Johnson to the show. Sherry, how are you and thank you for joining us.Hey, Mike, thanks for having me. I'm excited to be on your awesome podcast and talk about this. Yeah, it's gonna be to be hopefully one of your best episodes I have, I think.Let's go in. I want you to tell everyone, just brief background, who the hell are you? Where do you come from how you been doing this, and then we'll get into it.Awesome. So I am in Cleveland, Ohio, born and raised, and I've been a real estate broker for 25 years, I'm going to 26 I was a top agent at a company we had two huge independent companies here in Cleveland. So I sold for almost 10 years, I then went into leadership and management with a huge company, Howard Hanna real estate. They're huge. We had, I think I had 750 agents in my territory after managing a couple of offices. Through the goldmine pipeline system that I created, when I was an agent, grew the sales volume of those 750 agents from 600 million to 1.7 billion in four years. And that was done through aggressively coaching and helping agents through the go my pipeline, but also, you know, going after being a listing agent, and as you said, selling three to five houses off of every listing and also, you know, getting clients for life and building a 90% referral base. So four years ago, or maybe now almost four and a half years ago, I started sharing Johnson coaching, which was a life goal of mine since I was 27 years old to have my own national speaking coaching and consulting company. We provide solutions for agents, individual agents, teams, large teams, mega teams, and then we also provide management and brokerage executive level coaching for companies and we are our preferred coaching company for some of the large brands. But at the end of the day, it's all about giving and adding value to agents to help them compete and win at higher level and grow really amazing businesses while working smarter, not harder. And, you know, not getting distracted by a lot of things out there. lead sources can come we're gonna talk about that, where can you go deep and one of those is with your database, or client base, also known as and I think we you know, there's there's lots of ways to do this business. I think agents just need to focus and have a system and a strategy and that's what I'm gonna deliver today for you with the goldmine pipeline. I have two kids by the way, I didn't mention that.Manage that you managed to finally get a couple kids in there through all this.I love my daughter Tori and 14 year old son Matthew, they're like little awesome individual. Many people they're just amazing. And they inspire me every day and I'm a big runner. I run half marathons and I love to run and I love I love real estate. I'm just like so stoked to be here. So thanks. Cuz you're amazing. And you were amazing on my podcast, by the way, sothank you. Yeah, well, um, let's get into it because you're exactly right. When you say there's a system, they're running this business. And I think we're the why so many agents like fail from the beginning is because they don't approach it like a business or have a system to it, they approach it, like you're working in for a sales position, and you're working for someone that hires you to go out and sell stuff each and every month. And you can't run a business that way. It just won't work. It just, it doesn't work. I mean, statistically, and I hate saying that cliche, but 87% of agents fail after five years. And that's because for reasons that's four out of five people don't make it. And I think a lot of it has to do with what they're being taught at the very beginning. Cold calling door knocking and you're burning people out, you're so you're taking like a bunch of sales, people who aren't even really sales, people are trying to mold them into salespeople, and then it just turns into an ugly mess. So let's get into this gold mined pipeline and start from square one, I want you to walk me through sort of give me what are we going to focus on first, and let's go through sequential order, so everyone could sort of follow it,I send out so you are the CEO of your business, you're gonna call yourself CEO, but you have to run out like a business, as Mike just said. And, you know, it's, it's not just gonna happen, like people, I think, get the get their license, and they mistakenly think that everyone in their sphere is gonna use them, which happens at some point, it will happen. But you have to have a plan. And we can't hope that people are just going to use, you can't hope you're going to do this business, you have to actually have a plan and make it happen, and be intentional and on purpose and what the goldmine pipeline is going to do for you. And what's so great about this pipeline, Mike is that it works, no matter what someone's current production is, okay, so if someone's already doing eight or 10, or 15 million or 20 million, they can use it to do 10, or, you know, to grow their business double or triple it, I have agents that are doing 100 million that use this system, everyone on their team is on it. So it doesn't matter what your current production is brand new, or you've been licensed for a long time. So it doesn't matter your years of experience, it doesn't matter your current production, this will create what I love the most which every agent, the reason 87% fail, is they don't ever develop consistent or predictable monthly income and they sell a house one month, don't sell a house the next month. And it's this ugly roller coaster issue. So perfectly stated. It's like, they just don't have enough people. And the biggest thing I've seen over these 26 years of leading and developing agents is that they have like two to three people that they focus their time and attention to over a 30 to 40 Hour Work Week, you've seen this movie, doing research for those three to five people. And they just don't have enough people that are having have conversations with enough people. And so while agents discount the ones who say, I'm not going to do anything for six to 12 months, they don't put them on a list, they never follow up with them. And what I say is opportunities are not lost. We didn't lose those opportunities. Those people went and bought a house eventually and listed their home with somebody else. So opportunities are lost, they go to someone else go my pipeline system will help alleviate that and not have that happen anymore. When you lose that listing. You know, agents will say to me Why didn't believe these people because they said they weren't going to do anything for a couple of months. And two weeks later the house is you know, frickin listed. And there's a sign in the yard or they see an MLS and they're like whiplash thinking How did this happen? And I'm like, Well, you didn't maximize the opportunity. And you didn't overcome their objection to listen, somebody else did. The what the goal my pipeline system will do is create consistent and predictable monthly income, which I love. So you're starting out and you want five grand a month or eight grand a month or 10 or 12,000 a month or more. You can create consistent and predictable monthly income by having more people on the list and taking everybody I mean, do we really care when I meet somebody at an open house and they don't know they started looking, you know, my line is hey, I work with you at your pace and your speed. Whether this takes two weeks, two months or two years I'm not going anywhere. Right and we take out that like Parana pneus of like I only want to work with you if you're ready now and and so when people like that they like that I'm not going to show houses for two years for God's sakes that's another problem people do but I'm saying is keep them on your list because even the two year person is going to sell in less than two years Okay, they just haven't wrapped their head around that yet. So what happens is they agents are spending all their time and attention on these two to three people they consider a buyers and if those things don't pan out Mike what do we have? We have like a big fat wellthis is what happens when you do I mean it's why the peaks and valleys everyone spends time on the two to three you close them you're like shit, I need two to three more. Then you spend two to three months trying to find those two, three more than you rinse and repeat the same fucking thing over and over again. And that's why the average agent only sells six to nine houses. I could trip over six to nine sales a year. But I want to point out something that you said, it's really good. You're right, you have to, it's like, you meet someone in an open house, you have a good conversation, you know that if they were ready now that they would probably work with you, you just either get that feeling or you don't. And same thing, if it comes off a lead online, you're like, hey, you have a good rapport with somebody, Okay, I gotta, this guy's gonna buy a house. But the problem is, he's not gonna move here till about nine months. So How the hell am I gonna stay in touch with them? Listen, folks, if you just like continuously, every time you communicate with them, for the first time that you meet them to the time they're ready, if it's always about work, you're fucking slick salesman, at least in their eyes. And there's a way to humanize and nurture that relationship through other ways that you're not always having to talk about work, like trust me, once you meet someone first, and you establish the point that your agent, like, great, I got your an agent, okay, but doesn't mean that every time you talk to him in the future, you're gonna be like, written by anybody where he saw you already. So think about that salesperson that did that to you. Usually, it's in the form of a financial planner. And every time they come up to you, they just keep coming after you, you're like, your ego ready to go, we're gonna go dinner, like, I know, you're trying to sell me something, and then we get turned off. So I'm really interested to see how you're going to position this Go right ahead, keep going.So the goldmine pipeline will actually cast a wider, bigger net, so that you're having more conversations with more people at varying stages of their home buying or selling process. And so some of those people are going to be a, but that might look like a right now, some are going to be be some are gonna be C and then in the pipeline, where we define a, b, and c is like, A, it's going to be 70. In the next 60 days, they're given Lister or bi, B would be up to six months, and C would be over six months, right? And what happens is we actually take your list instead of Mike, everyone has a list of leads, and we take the list, and you actually monetize the sales value of each of those people. So if you're in an average $400,000 market, and you have 10 leads, that would potentially be listing prospects, even if you haven't even spoken to them yet, you just know they might be a possible listing. And even when you know you're getting 10 of those leads for 100,000 apiece, we're at 4 million already right now, just intend. Now you say okay, Sherry, I've got 20 potential sellers, at varying stages of ready to sell. Now I met 20 times 400, a pop or $8 million. And I haven't even talked to you about your buyer side, potential client relationships yet. So think about this. So now go to page two on the form, and the strategy and we're gonna look at all buyers, okay, same thing, identify what timeframe they're in roughly A, B, or C ranking, and then put a value for them. And when we add that up, and it's 10, we've got another 4 million if it's 20, we have another 8 million. And so if you have 20, buyer leads and 20. Let's do it. So it's many of you do, you're sitting on what I call unrealized business, when you look at it in terms of monetized value, not because we look at people as $1 sign sale, but because if you saw what's on your pipeline right now, and it was $16 million, I think you'd feel like the Rockstar agent that you are or could be, right? So coaching is not making people great. It's actually bringing out your potential of what you have. And you just don't realize youhave given potential.When agents come to me and they say, oh my god, here's a here the two bad examples everybody resonates with. They come to me and they say I have these three things that are happening. And I'm going out of town for you know, four days. I said, okay, can any of them happen before you get them any signed before you leave now? Okay, great. Let me know if you need anything. Well, two of them got listed. When was one was an expiring listing for 350 that got listed by you know, it's sold, actually. The other one got listed. It was 215. And it was that lifted by another agent in the office. She lost that so both those deals are gone. Before the four days are up. She comes into my office. My name is Jane, God bless her and she says you're not going to believe this. And I said why? She said my buyer that was going to write for 450 bought a for sale by owner. And I said, well, obviously you have other people in the pipeline. She said no. And this is what we hear. I was counting on those three things. She's crying, she was counting on a commission. I'm gonna sucks people. This is not how you This is why you are failing. And so to be totally blunt, it's like, oh my god, okay. So now as you said, we have to start over 90 days, two months it takes to cultivate, so then conversely with a better story, so you cannot just have three eggs and The basket people, it just it's not the way to do this business and you'll hate it. It is an up and down financial roller coaster. And again, any one of those blows would have been would have sucked just one of them all three, she didn't have if she had 25 or 30 more people to go talk to you, okay, she could have absorbed those hits. And then and and failures, you know, as out of her control a little bit. But like she could have gone to those other 25 to 30 leads, she didn't have anything in the backlog. So on the on the opposite spectrum. I had an agent come to me, one of the office and she came in and she said, You know, I feel like a loser 15 year veteran. Okay, she said, I feel like a loser. I said, Well, you're not a loser. She said, But I only have four buyers. And I said, Okay, handle the forum, I said, how many people you're talking to about listing their house? And she's like, well, I have a lot of those I said, are touch that have a ton of them. They said, Well, what's a ton? And like she said, I have 25 of those at least. And I said, if 25 listing leads, and you're telling me you're a loser, right? She said, Yeah. And I said, How many of those people are moving out of state? And she said, none of them and I said, Okay, so you have 54 pieces of business right here. Go fill this out, write down the numbers, fill in the blanks write down that value of each one of those potential sale, she came back 12 and a half million dollars. Okay, she's hugging me. She's feels like 10 She feels like 10 million 12 million. And And the truth was she about a 225 average sale price. And what I what she said to me, Mike is this, and this is where we fail again, she said to me, Well, none of these people are asking me to list their house. And I said they're not going to like we know what to do when a lead says Hey, Mike, I'm ready to sell my house. Hey, Cherie, like, I'm ready to go, I already bought a house and moving my leases up, I've already sold my house, I need to do this. Now. We know what to do when people call us. And when they do. What happens for these agents is it shows up in a blue frickin Tiffany box with a white bow on it, it's a gift. It happens once in a while. And it doesn't certainly doesn't happen often enough for people to make 150 or $350,000 a year. So if you want to be an agent that's making more money, you have to go make this happen. And so I said to her, they're not going to you have to add value and get yourself appointments of these people and get them excited about moving and go see their house. And so once you fill this pipeline up, she had, again, 54 pieces of the business 24 or 25, listing leads, and 29 buyer sides. And I said to her, you don't have any dialogue scripts, or talk tracks or strategies to get an appointment. So you need to come to life coaching each come i training and Thursday, whatever it was, and I'll teach you how to get appointments. So we fail, and we suck miserably as an industry at adding value to convert leads into clients and then getting appointments. So if you you could actually work a smaller number of people and just be more effective with a better strategy and get more business than trying to throw you know, whatever.I mean, these are these are conversations. All right. These are. So these are so in would you say within the last three to six months? What's what's timeframe, like how often? What should we call these as like conversations that you guys have had, whether you're buying or selling with consumers, over a periodof what? Well, whatever it takes. So people stay on this list really until they buy or die or tell you to stop calling and most people are not going to tell you to stop calling unless they have bought something. So I followed up with it with a lead from an open house Mike for 11 months, I didn't show houses for 11 months, I followed up with a 45 second voicemail that I left people that said, hey, Sherry Johnson, with XYZ company, I sent you some less days I'd love to show you these houses when you're ready like no this day or this day. They didn't call me they didn't call me. And there are many coaches out there that say after someone goes shoo, you know, dump them after the third time. That's not my strategy at all. If they're just not calling me back, that's okay. I actually would call and laugh and say, Hey, tell me if you want me to stop calling and I will. But I probably won't. I'm gonna I'm gonna call you again next month. I'm going to call you again next month. And what happened is these folks were like, in the 11th month, which coincidentally happened to me November, they said to me, Sherry Johnson, you are the only person that stayed in touch with us. We'd like to listen and sell our house. Can you come over this week now? I was like, yeah, and then I and then here's what's crazy. They listed and bought with me and then less than two years in less than two years they did it again. And that time the house I sold them was for it was a 450 list and they bought for 650 and this is a repeatable and the fortune is in the follow up people it is how long did it take me to make those two calls a month, right? It did. I made two calls. Add value, I stayed in touch. And really those people had I not stayed in touch with them 11 months. So here's what's cool. The Goldmine pipeline is like the Alaskan pipeline, it goes on forever. And you're sitting on a goldmine if you build a big enough backlog of people, like I used to sell 75 houses. And I had about 125 good leads on my list at all times. And so you can very mathematically with my formula, figure out exactly how many people have to be on the pipeline that you're going to convert over, you know, the next 636 12 months, you need business six months from now. So when somebody says they're not ready, that's okay. That's awesome. I actually need business eight months from now, because I don't know where that sales gonna come from. And this is funny, Mike, this actually came from me sitting around as an agent, saying, where's my next deal coming from? I did about three and a half million my first year in 1996, when we still had books, and we weren't online, really MLS books. And, and I was like, where am I getting my next sale? So I would write down everybody, because I'm even remotely talking to you. And then I would write down everybody about buying. And I would add it up. And I would I would be like, Look, I could do 8 million look, I could do you know, it'sfunny, I used to run around the notepad. That's how I kept track, as I said, but the white notepad and I remember having like 10 pages of people, I would just go through those names every day. And I would write my last notes. There's no system of follow up, and it's okay, follow up on this one, or I'd add it to my paper calendar. And follow up on it. So let's get into the communication part. Sure. How are we staying in touch? What's the conversation? Like? Are you reaching out on phone? Are you hitting any given them through email? So let's just take the average person that you have a conversation with, but I think where people get stuck is like, alright, they're not ready. But what the fuck do I say to them during this time? So like, let's get through the nurturing content? And how are we nurturing these people until they're ready, because you can't, you have value but you can't always be like, by you got it, it's there's a thin line, right? There's a you can always just be like, you can't be that slick salesman, but you can also be that non aggressor either, because that also says something. So what is the communicationyou're doing? Once somebody comes into your fold into your environment, they go on everything, right, you get their email, and you add them to your, your, your Facebook group, that's a private group that only your clients and past clients and family friends referral sources are in, you start to build a relationship with them. And, you know, if you identify at the beginning, you say here, I have an exclusive homebuyer guide that has everything I need to know about buying a home, I tell agents to take the explicit homebuyer guide, we give them one, but if you don't, if you already have one, and break that into like 15 emails, if they're gonna buy with you and list with you, you use that campaign and you say, it's never too soon to have me over to look at your house, I'm not coming to list it. I mean, I am coming to list it. But I want to come there first and see the house. Because I add value to the process before you go to Home Depot or hire a contractor. I can tell you, I could save you time and money and tell you exactly what to do with that slight floor in the back hall that you're thinking needs to go because you haven't sold a house in 15 years. And you don't know that today's buyers love slate. So you can add value early on. And then what happens is those people are like, You know what, we met you and now we're excited and the interest rates and this and that, we're gonna move it up, and now we're going to buy and move sooner. So I would put them on a very good email campaign doesn't have to be complicated. You don't have to spend a ton of money on a CRM, you can if you have a CRM, these come with those, you could just develop 16 emails that go out over time, with different points where you would say, you know, I'm still here, I'm if you're looking, if you're ready, still thinking of making a move? You know, for your SI people, I think your follow up, you know, a lot of times people make the mistake of thinking a C person is a C person six months after they put them on the list. And it's like, they could have changed, and you just, you're remembering that you made them a C, but that was six months ago or three months ago, they might see people turn into eight people very quickly. And you want to be the one that maximize that opportunity. So I would I would call them I would put them on an exclusive buyer program. Like everyone says, Well what's so exclusive? Well, it's yours number one and you are different than every other agent. So if you don't know that sit down over the weekend or this tonight and say what am I doing that's different than everybody else. My homebuyer guide was my listing tool like I used it as a prop and it got me more listing appointments because I would talk about the buying side but then I would quickly sort of identify you know, I want to come into your house that helps me to see your house while I'm out looking for a house for you. I can see your room sizes, your furniture, colors, things you love about your house and you You heard about your house. And they're like, Oh, no one's ever done that. That makes sense. And I just say, that's how I do things. I want to come see your house, what's in their house. Now we're talking about listing it. Now we're talking about a time frame. It shortens the sale process. And if you all would listen for like a second, here you are salespeople, like we said at the beginning, and your job is to get appointments, like nothing happens. You're not going to write an offer, not going to write a listing contract. If you don't have appointments in your in your schedule this week, it's not going to happen again. And I don't want that to happen is you have bills to pay and your whole family thing. Sure, you know, outworking and I want you to be in that 13% That's actually making money. So go my pipeline, over time should be carried around with you. And when you get lower, you start to see that you sold everything, if Bill your calendar by going back to that thing and saying okay, well to a bar.Like seriously, just go out to a family party. Okay, get together, like, oh, yeah, you have Thanksgiving, like this time that Thanksgiving, Christmas, Halloween, all the parents that were just trick or treating around the neighborhood's 10 to 15% of the people that you're walking around are moving this year, and all of them have referral for you. But here's what we're talking about is talking about building your audience building your list over time and building the wider net. She mentioned something that was important. The Facebook group, not all communication always has to be about real estate, that drip campaign should references just one touch through emails. But if they're also the Facebook group, or friends on Facebook, she's probably also talking about the news restaurant in the community. Right, right. She's also talking about a picture with her fabulous kids. She mentioned earlier, I'm sure it's mixed and matched somewhere in there. And it all starts by that little homebuyers guide you have what's the hook? That was the what gave you the excuse? So like, do you guys have any tools? Or do you guys have any content you own, you guys have any original content that will position you as an expert, like you have to have the basic tools and know your brokerages site is not good enough, because that's their tool, not yours. And you need your own brand. I mean, that's what people are hiring. Soyeah, it could be it could be educational, you could do a video series on your homebuyer guide, put on your YouTube channel and say, Look, if you're interested this is this is available for a minute already. In the meantime, I'm not going anywhere I work at your pace, your speed if we need to, if we need to move that up quicker, I will. But in the meantime, I'm going to put you into our system. And I'm going to share with you we do stuff on you know community involvement, we do a lot for the community, it's just other stuff outside of buying and selling and you're gonna love it because it's all great information. And it's part of the community, we all live work and play, I think that say, I love having conversations that have nothing to do with real estate, because you're at the center of those. So if you haven't done a networking event where you put four or five or eight women together that could all help each other, you know, do that. You're the, you're the center of those things. And when eventually the someone's gonna say, Hey, how's the real estate market share, and you're gonna start talking about the real estate market, everywhere you go. And like you said, this, you know, I made $18,000 at the carwash because I said real estate and I and I was available. And I I capitalized on talking to someone, which is again, what you're supposed to be doing, you know, if you don't like the word prospecting, I say talk real estate to everyone you meet, everywhere you go, you're gonna bump into people, Kid event, sports event, a work event, holiday event, birthday, whatever, you can make money in this business so easily, if you would just think about serving with, you know, value add a value driven strategy, the goal mind pipeline, what's so cool about this is that on the very last page of the pipeline, we separate the A's from the A, B, and C. And when we look at all A, B, and C, it's a pretty big number 16 20 million, whatever. When you just look at the A's, you're able to now forecast like a business owner, what your sales and listings will look like over the next two months. And ultimately what your cash flow will look like which again, we never see that we agents or make money, make no money, right? You don't have to be in that feast and famine, you can actually look at and say I'm I should, over the next two months, make this and this and now you're saying predictability, predictability, I now am in control of my business and you can make whatever you want. You want to double your business, double the amount of appointments should go on, put more people on the pipeline. And by the way, I almost forgot to say like if someone says they have a referral for you like this one guy friend of mine, Josh said I have a referral and my neighbor wants to sell and we're like in a park There's no way I'm getting that information right then. And I said, great, cool that his neighbor, they live in a 650 plus neighborhood. So I'm going to write on the goldmine pipeline under listing lead Josh's neighbors 650. Why cuz I want to remind myself to call the lead referral source, right? Otherwise, that's going to go through the cracks, I'm going to see that house listed and be like, Oh, my God, I talk to somebody and be pissed at myself. Now, you won't be because you put Josh's neighbor 650 on the go my pipeline sheet as a reminder, as a placeholder until you get the clients actual information. So this system is like simple, but it's brilliant, if I may say so. And I've helped 1000s of people like that we're gonna quit the business, say, You know what, I did this. And now I've already sold 3 million. I mean, we take people from a million and a half to 6 million in one year, we take people from six to 60, and so on. So you know, if you want a copy of this, I'm happy to you know, go to just email me, man, you rock at Sherry Johnson comm. We'll put that in, in your podcast if you want. But I'll give you the system, the form and the ways to maximize it. It is a simple system we have provided also in an Excel spreadsheet for people who like it, most agents don't like Excel. But the bottom line is talking to more people. And using this as this is your list to follow up with every week. And if you can't follow up, because your scripts soccer you feel like you just can't you're dead ending everywhere, then, you know, hire somebody hire coach, though, listen to some free content that is out there.So easy, though. Like, it's so easy, like you can't, if you can't follow up? No, I'm just gonna tell them I quit the business like you're not, it's not gonna work like this is really simple. And I don't want to be the negative Nancy over here. But you'll just be honest, like if this is really simple, so I want to, it's so similar to how I used to run my business back home. So here's what I walk you guys through this. And we'll wrap this up and get Sherry's info. So you guys can get a copy of this thing, you definitely get it. But I used to carry a yellow pad in my back pocket. It's how I got started. At four o'clock in the morning in the nightclubs during bottle service, I'd be getting everyone's drunk email addresses and phone numbers. And when conversations for me to get them to start talking about a house was always asking them what they do first, and they always have to ask you what you do next. And it always opened up the conversation for real estate. So like if I knew that 10 to 15% of the market moves every every night, or every night, every year and every night when I go out. I know that I'm just looking for 10 to 15 people to talk to I don't know yet. What I ended up doing was building an email list and a direct mail lists, just friends and family some conversations with real estate or not. But I would always add them to my direct mail list, which meant they got my next touch each and every month. I always add them to my email list, which meant they got my next touch and I wasn't ever talking about real estate. I was just building an audience and it still worked. I was I was I was wishing people happy St. Patty's Day in town where the bar specials were. I was wishing people happy Valentine's Day. My direct mail pieces were just like toilet humor. Fun facts have nothing to do with real estate. But what I realized is that if you have brand associated on communication, whether it's a shirt, you're wearing a hat, you're wearing the sign and Sherry's video right here behind her I know she has Sheri Johnson coaching, she's not doing that on accident. She's doing that on purpose, because you might not be listening to the audio of this. You might be watching the video and um, she's branding, branding, branding, but that consistent communication, because you're right 80% of those people that you have conversations with, end up hiring the first person they meet with when they're seriously ready. So just because you have that one conversation up front, like it's your job to continuously follow up and you don't always have to follow up in a way that involves them, like hogtied them and sending them into a house and getting them pre approved. Like you could just be in relationship with people but it starts by consistent communication to the same audience over time, not only build your brand, but get those people that you're talking to once to actually come back. Well put Jerry, I love it. Why don't you go ahead and give them your website again, so they can know we'll get this all wrapped up?Absolutely. So you can find us at Sherry Johnson calm and that is Sh e r i Johnson. No t so Sherry Johnson sh t ri johnson.com. If you're listening to this, and in there is a on demand webinar on the go mind pipeline that you can download in a minute and just put in fillable form it'll email the the download of this very strategy as a web. It's on our it's on demand, an on demand webinar. The other thing you can do is send an email to you rock at Sherry johnson.com and ask for the goldmine pipeline and mentioned this podcast if you want or just say I want a copy of the Gulf, my pipeline, we'll send it out to you right away. And we have you know, my podcast is you Rock cherry Johnson, are you rock to share Johnson podcast, which is really fun. You can listen to our exclusive interview with Mike because it was fantastic and it was awesome. And yeah, that's how you can find us love to love to share anything with any of you whether you want coaching or you just want some really good free content, I have a tendency to give out a lot of just helpful staff to help you and if you do want coaching, we're happy to help any of you. You could also see all of the coaching programs on my website.Love it. Thank you Sherry class, give her a call. Look her up guys and thank you guys for listening another episode of the real estate marketing dude podcast. I appreciate you guys each and every month. Why don't you guys go ahead and follow us on social if you'd like to contact us seeing subscribe to the show, follow us on Instagram, Facebook, YouTube, subscribe to that channel. And you know if you need more real estate marketing help, we'll script that and distribute all your video content for you without making you look like a total loser on camera will make you look really really really cool. And I think you're gonna be happy with the results. So why don't you give us a shot? Visit us at real estate marketing do.com real estate marketing dude.com We appreciate you guys listen another episode. See you next week. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.
Want to avoid mistakes in Long Distance Investing? Download your FREE document at billykeels.com/7mistakestoavoid Going Long Podcast Episode 159: Conquer Investing Issues in a Healthy, Wealthy & Wise Way. In the conversation with today's guest, Noah Rosenfarb, you'll learn the following: [00:20 - 04:36] Show introduction with comments from Billy. [04:36 - 07:57] Guest introduction and first questions. [07:57 - 13:57] The backstory and decisions made that led Noah to this point in his journey. [13:57 -16:53] Why Noah decided to invest long distance and out of state in Real Assets rather than only investing in his home market locations. [16:53 - 25:40] How Noah is able to help high income earners to understand the different ways that tax can affect them and their deals when they are looking to invest their capital into assets, and some of the strategies you could employ to maximise your wealth growth in different scenarios. [25:40 - 33:20] Some of the things you may not know about how components of Insurance can be utilised and leveraged to get even more power behind your system to grow your wealth. [33:20 - 37:39] The key to high income earners to achieve multiple income streams. [37:39 - 28:24] The kinds of people Noah helps with his company, Freedom Family Office. Here's what Noah shared with us during today's conversation: Where in the world Noah is based currently: Parkland, Florida. The most positive thing to happen in the past 24 hours: Headed to the beach with his wife for a great long walk by the ocean and enjoyed hanging out! Favourite European City: Amsterdam, The Netherlands. A mistake that Noah would like you to learn from so that you don't have to pay full price: Don't feel you have to stick it out in your regular job just because you feel like that is what is expected of you - if you have the ability and knowledge to safely make the break into investing to grow your wealth then go for it! Book Recommendation: The 4-Hour Workweek, by Tim Ferriss. Be sure to reach out and connect with Noah Rosenfarb by using the info below: Websites: https://freedomfamilyoffice.com/ -- -- https://investwithfreedom.com/ -- https://talktofreedom.com/ LinkedIn: https://www.linkedin.com/in/noahrosenfarb/ Noah's published books: https://www.amazon.com/Books-Noah-Rosenfarb/s?rh=n%3A283155%2Cp_27%3ANoah+Rosenfarb To see the Video Version of today's conversation just CLICK HERE. How to leave a review for The Going Long Podcast: https://youtu.be/qfRqLVcf8UI Start taking action TODAY so that you can gain more Education and Control over your financial life. Do you want to have more control and avoid the mistakes that I made getting started in long distance investing? Then you can DOWNLOAD the 7 Mistakes to Avoid in Long Distance Investing Guide by clicking HERE. Be sure to connect with Billy! He's made it easy for you to do…Just go to any of these sites: Website: www.billykeels.com Youtube: billykeels Facebook: Billy Keels Fan Page Instagram: @billykeels Twitter: @billykeels LinkedIn: Billy Keels
Jack Of All Trades, Master of None In today's episode, Brofessional Development podcast hosts share their thoughts on the topic, Jack of all trades, master of none. What are the advantages and disadvantages of being a Jack of all trades? And when do masters of none have an upper hand to a Jack of all trades? In This Episode: [02:04] What's going on [06:16] Zillow's home flipping disaster [09:50] Rental Arbitrage [13:18] Leveraging debt [15:32] Quotes about today's topic [19:06] Why it's good to be Jack of all trades [21:10] Disadvantages of being Jack of all trades [27:08] Circumstances to becoming the jack of all trades or master of one [30:30] Adapt or lose your jobs to robots [32:29] Jack of all trades the better player [37:03] Creating multiple streams of income Notable Quotes If you leverage debt correctly, you can make a fucking shit of money. A jack of all trades is a master of none. But oftentimes better than a master of one. I'm not a Jack of all trades. I'm a master of many. I don't feel there's anything I can't do if I want to. If you wanna do something, go and do it. Do it well. Put some focus into it. When you're developing your business though, you do have to be a master of all trades because you don't have the capital or are able to employ a specialist. If you become competent, you create new neuropathways. New ways your brain connects things it wasn't able to connect before. If you don't have a job right now, it's literally because you don't want to work. If you're going to dedicate time to something, when you're there, be 100% present. Resources Tim Ferriss and The 4-Hour Workweek (fourhourworkweek.com) Harvard Business Publishing Education
80% of your income will likely come from 20% of your time. And the 4 Hour Workweek book by Tim Ferris does a great job breaking down how to take advantage of time- in YOUR favor, to make more by doing LESS. Yep- it's not only possible it's PROBABLE, taking the correct and simple steps. Take a peak inside now.. https://dentco.us
Shownotes can be found at https://www.profitwithlaw.com/260. As lawyers, a bulk of your knowledge comes from what you learn from school. Experience as an associate in an established law firm will also be beneficial for your skills development. Such experience can also help you realize what field of law to focus on if you haven't settled on one yet. But sometimes, working for bigger law firms means losing control of your own time. You might not have the liberty or authority to improve the firm's operations either. All these problems may lead you to want to start your own practice. But, how can you start a practice right after school and passing the bar? After all, law school doesn't teach the business side of running a law firm. In this episode, Moshe Amsel is joined by Chris Guymon, a family law lawyer who built a successful practice right after law school. They discuss everything about building a practice — from determining which field of law to focus on to streamlining your operations. Chris also talks about how he manages his firm while continuing to be a dedicated family man. Tune in to this episode if you're thinking of building your own practice or improving it! Resources mentioned: This episode is sponsored by Smith.ai. Curious how you can use a receptionist service at your law firm? Download the Smith.ai free eBook: Are you Lawyering or Laboring? 7 Steps for Running a Highly Productive Law Firm with Virtual Receptionists. This episode is sponsored by Get Staffed Up. Learn more at www.profitwithlaw.com/getstaffedup Episode 29 - Why Choosing a Niche Will Skyrocket Your Firm Episode 235 - Dealing With Negative Reviews Episode 237 - Your Law Firm's Secret Weapon Connect with Chris: CRC Law website | Facebook Group Clio Grow Lawyaw Parkinson's Law by C. Northcote Parkinson The 4-Hour Workweek by Timothy Ferriss Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to firstname.lastname@example.org. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
Whether you're a newbie at online business or you've been around for a few years, email marketing can be super intimidating. However, it's something you NEED to figure out and prioritize because email is by far your #1 most critical element if you have any type of online business (or really, a business of ANY kind)! But what do you even say to your list? How do you convert a subscriber into a sale? How often should you send emails? How do you keep your content interesting and inspire people to read it, instead of it being a major snoozefest that makes your subscribers never want to open another email from you again? The secret is that there is actually a formula you can follow to increase the effectiveness of your copywriting--all while humanizing people to be more than just a 'lead' or a 'subscriber'. If you understand why you're writing what you're writing and who you're writing to, it will not only cut down on the time it takes you to write (goodbye staring at a blank page!), but your results will be infinitely better then shooting in the dark when it comes to building community and conversions (hello income and impact!). For example, one of the tips we'll be sharing with you today is how to use a color-coded personality system to not only create diversity and variance in your emails, but to speak directly to different personality types so everyone on your list feels seen and understood. This system is GOLD! My guest today is Tarzan Kay, a launch strategist and copywriter who teaches women (and a few good men) how to sell bigger, so they can serve bigger. Tarzan is a master of email marketing and former copywriter-for-hire (working with people like Amy Porterfield) who specializes in fun-to-read, more-addictive-than-Game-of-Thrones email copy. She also helps freelancers attract better clients who'll reach deeper into their pockets to pay for top-quality services–also using the power of email, duh! What you'll learn in this episode: Why being the best and making all the money isn't the most important thing for your business What it's like to be the primary breadwinner for your family as a woman living in a patriarchal society while your partner is a stay-at-home-dad The 2 key things Tarzan did to earn over $200K in just her second year of business How to write effective emails that convert using Tarzan's approach to color-coded personality (based on the DiSC personality assessment–and we even use some Game of Thrones characters to make it more interesting!) How many emails should you send during a launch? Plus the importance of pre-launch emails, her unique '29-minutes-til-close' email, and the post-promotion survey Subscribe and Review Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts. Links + Resources Mentioned in this Episode: Joanna Wiebe's Copyhackers If you love the idea of blogging but have no idea what you even want to blog about, take our free quiz to find out what kind of blog you should start! Tarzan's approach to color-coded personality and how it applies to email marketing Get a free Convert Kit email account up to 1,000 subscribers! Get a free 30-day trial of ActiveCampaign, my favorite email service provider, here! Breathwork with Kathleen Oh The 4-Hour Workweek by Tim Ferris Get Tarzan's Email Promo Sequence Swipe Copy here for free! Follow Tarzan on Instagram @tarzan_kay Check out our blog post Email Marketing 101 for Beginners + Bloggers Follow me on Instagram @katekordsmeier and @rootandrevel More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don't forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches. EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com
2 Wealth Show S3 Ep22 – Hustling Pays Off Super E and Justin interview Shawn Holsapple. Key Takeaways: Understanding MoneyWholesaling Lifestyle Design vs Run, Run, Run Resources and links discussed Videocast on BrightPath Notes YouTube Channel Videocast on Elizabeth Maora YouTube Channel BrightPath Notes Website - https://brightpathnotes.com Elizabeth Maora LLC Website - https://elizabethmaorallc.com Rich Dad, Poor Dad by Robert Kiyosaki and Sharon LechterE-Myth by Michael GerberThe 4-Hour Work Week by Tim FerrissThe 10X Rule by Grant Cardone Sponsored By: Integrated Health SolutionsWe are passionate about your health and wellness and we know you want to enjoy a vibrant, pain-free, active lifestyle, but when you are in pain this seems almost impossible.In order to be pain-free, move fluidly, and enjoy an optimal level of functionality, you need a personalized yet integrated, research based and clinically proven approach and that's what we do. To learn more visit us atihsindy.comcryotherapyindy.com About the Hosts Justin Bogard – Note Investor specializing in performing Residential Real Estate Debt. He finds deals and acquires them for his own portfolio as well as educates investors while walking them through the process of owning a Real Estate Note! Super E – Real Estate Investor specializing in short-term rentals and the management of them. She connects investors with short-term tenants and manages everything in-between. Connect with the Hosts: @2wealthshow – Facebook/Instagram @wealth_show - Twitter
Best-selling author Tim Ferriss chats with Chris about how he built and grew his podcast (The Tim Ferriss Show) to 700+ Million Downloads. They give a deep inside look at how their podcasts got started and how everything comes together each week (equipment, production, interviews and more). They also discuss a number of topics relevant outside of podcasting, like interviewing skills, marketing, branding and storytelling.Tim Ferriss (@tferriss) has been listed as one of Fast Company's “Most Innovative Business People.” He is an early-stage technology investor/advisor (Uber, Facebook, Shopify, Duolingo, Alibaba, and 50+ others) and the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek and Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers. The Observer and other media have called Tim “the Oprah of audio” due to the influence of The Tim Ferriss Show podcast, which is the first business/interview podcast to exceed 100 million downloads. It has now exceeded 700 million downloads.Full show notes available at: https://www.allthehacks.com/podcasting-tim-ferriss Selected Links From The EpisodeConnect with Tim Ferriss: Twitter | Instagram | Blog | Podcast | 5-Bullet Friday NewsletterTim's Resources on Podcasting: 2016 Blog Post | Interview with Rolf PottsPodcast Recording Platforms: Zencastr | SquadCast | Riverside.fm | QuickTime | AppleOther Podcasting Tools: Descript | ChartablePodcasting EquipmentLogitech BRIO Ultra HD Webcam | AmazonAudio-Technica ATR2100x-USB Cardioid Dynamic Microphone | AmazonAudio-Technica ATR2500x-USB Cardioid Condenser Microphone | AmazonApple AirPods with Charging Case | AmazonZoom H6 6-Track Portable Recorder | AmazonXLR Cables | AmazonShure SM58 Handheld Dynamic Vocal Microphone | AmazonTim's BooksThe 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New RichThe 4-Hour Body: An Uncommon Guide to Rapid Fat Loss, Incredible Sex, and Becoming SuperhumanThe 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good LifeTools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class PerformersTribe of Mentors: Short Life Advice from the Best in the WorldTim Ferriss Show Episodes:#1 with Kevin Rose#22 Ed Catmull, President of Pixar#418 Esther Perel#444 Hugh Jackman#60 Arnold Schwarzenegger#349 LeBron James#506 Balaji Srinivasan#283 Tim Urban#25, 26 & 27: Kevin Kelly#40 Andrew Zimmern#399 Adam Grant#281 Stewart BrandOther Books and Blog Posts: The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness by Morgan HouselFinding the One Decision That Removes 100 Decisions (or, Why I'm Reading No New Books in 2020) | Tim Ferriss4 Tools to Use Now That Facebook Analytics is Gone | Ad EspressoThe Tail End | Wait But WhyThe 22 Immutable Laws of Marketing by Al Ries and Jack Trout | Amazon1,000 True Fans | The TechniumThis Satirical TikToker is Generating Millions of Dollars in EMV for World-Renowned Brands by Andrew Chen | Captiv880/20 Rule (Pareto Principle) | InvestopediaOther Podcasts:This American LifeThe Joe Rogan Experience | SpotifyID10T (Formerly Nerdist) with Chris Hardwick | Apple PodcastsWTF with Marc Maron PodcastWNYCPushkin PodcastsThe Stacking Benjamins PodcastArmchair ExpertIt's Official: ‘Call Her Daddy' is Exclusive | Quill Full Show NotesWho is Chris Hutchins, and how many episodes of his new podcast, All the Hacks, does he have under his belt thus far? [2:26]A few choice pieces of advice anyone should consider when aspiring to start a podcast: you don't have to commit forever, only do this if you'd do it for free, and don't worry about how big (or small) your audience is. [4:30]Don't commit to forever, but start with a reasonable number of episodes to aim for (Tim chose six). If you don't love the direction it's going, change direction until you do. Choose a game you can win. [6:50]Expect technical SNAFUs. Always have a backup plan. Better: have several. “Two is one, and one is none.” [11:40]Is it still early in the days of podcasting and ripe with opportunity, or is it too crowded and people should consider new mediums for content? [12:55]Why did Chris want to start a podcast, and what has made it worthwhile to continue? [17:04]Gear Tim uses and why most of his podcast conversations are done remotely. [20:27]How many technical difficulties would Tim endure before just rescheduling an interview? What precautions does Tim take to make this less likely? [23:04]An easy way to test if your remote guest's external mic is selected. [27:44]Tim once advised podcasters against recording on video, but he's changed my tune. What are the pros and cons? [27:26]How different did his operation look when Tim was just getting started, and how has it evolved over time with the addition of metrics for monetization and staff to assist with production? [32:24]What Chris has considered when weighing the rewards of monetization versus its costs, and Tim's two cents' worth on sponsorship best practices and options available. (Bonus: why Tim's books aren't available in paperback.) [37:03]Can't get big-name guests? Prioritize getting good guests even if they're not household names. People like good content more than they like bad content with a fancy name (and you'll probably like not having to get through a phalanx of publicists and lawyers and managers for a year to get that “famous” but potentially less interesting guest). [48:29]How Tim has found guests from the very beginning. [52:18]Tim's thoughts on Chris' interview with Leigh Rowan (note: not a household name, but an incredible guest who brought his A game). [53:53]You may not be able to “fix” a bad guest no matter how well-practiced you are as an interviewer. But you can always record long and edit liberally. [55:26]Questions Tim asks and conversations he'll have with guests to put them at ease and get them to a place where they can trust the process. [57:09]Why Tim finds Twitter to be an excellent, low-risk way to source guests. But there are right ways and wrong ways to go about it. [1:01:20]Illustrating the importance of technical redundancy, Chris confesses that he had to re-record the interview with Leigh Rowan from scratch. At least it was a lesson learned on day one. [1:07:52]The value of reading transcripts (and, perhaps more painfully, audience feedback on social media) of your interviews early on in order to improve, as well as other methods of soliciting torture from select friends for personal development. [1:10:00]Why becoming a better interviewer is really becoming your best self as an interviewer. Remember: what's worked for Joe Rogan or James Lipton or Larry King may not work for you. [1:17:04]How long does Tim spend on prep prior to an interview? What are some helpful shortcuts and processes to squeeze the most juice out of this time? [1:21:22]Has Tim ever done too much research before an interview — to the point that the ensuing conversation was devoid of any meaningful surprises? [1:27:15]What might cause Tim to push pause on publishing an interview, and how would he break the news diplomatically to the guest? What efforts can be made to salvage something useful from the experience for both parties? [1:30:13]Does Tim always read a guest's new book before he interviews them? [1:32:06]Has Tim ever had to pause during an interview to regroup and replan its direction? What steps do I take to make sure the guest and I sound as good as possible? [1:34:31]How did Tim build an understanding of his guests, and what did he learn about relating to an audience from Wait But Why‘s Tim Urban? [1:38:37]Tip: How to avoid getting your AirPods case mixed up with a significant other/family member/roommate who lives with you. [1:43:58]Does Tim pay attention to number of podcast downloads and other listener-quantifying metrics? What would motivate extra scrutiny of those numbers? [1:45:19]Why you probably want to funnel your listeners to your own website instead of something like a Facebook page that uses algorithims you can't control. [1:50:00]Is growth as important as creating good content? What are the most effective ways to grow an audience that will find that good content? [1:55:14]Is there a point to putting audio-only content on a video platform like YouTube? While growth has no magic bullet and the tools are forever changing, here are some evergreen references that might help you find the anchor that will work for your needs. [2:01:00]Want to be of the best service to yourself and your audience? Stop trying to please all of the people all of the time. Find the cadence, content, and frequency that fulfills you first. [2:04:35]Someone might tune in to your podcast for a certain guest, but if they come back, it's because of you. This being said, is it necessary to go out of your way to remind listeners that you exist in every episode? [2:08:15]How can you make your good question a great question while making your guest sound even smarter and get your listeners personally invested in the conversation? [2:10:18]What is one of Chris' best investments? [2:13:05]How (and why) did Tim make the transition from being “The 4-Hour Guy” to the host of The Tim Ferriss Show (rather than starting something like The 4-Hour Podcast)? [2:14:11]You have a personal brand (even if you've never tried to build one). But how do you know what it entails? [2:25:08]To eliminate the bother of selling ads and securing sponsors, is it worth it to join a podcast network that promises to take care of monetization for you (for a hefty cut)? [2:27:50]How does Tim handle a follow-up question if he's thought of it well past the point it would make sense to fit it into the conversation? [2:36:52]Does Tim have any tactics for getting introductions to potential guests from other people in my existing network? [2:38:33]A question you can ask to improve your interviewing prowess (courtesy of Adam Grant). [2:40:18]What kind of processes does Tim go through when he reassess the direction of the podcast after reaching a preestablished milestone? [2:42:27]The time-saving power of batching recording sessions. [2:44:54]Parting thoughts. [2:50:57] Connect with All the HacksAll the Hacks: Newsletter | Website | Facebook | EmailChris Hutchins: Twitter | Instagram | Website | LinkedIn
I'm really excited to share this episode with you as I talk about the new work/life balance that I've been carving out for myself lately.For the last 3 weeks, I've been working only 17 hours a week and in this episode, I talk about why I decided on this number of hours and how I've practically been able to do it. I share what I'm loving about my new work week and some of the challenges I've experienced, in particular, learning how to work less and flip the stories that weren't serving me anymore. If you're a person who identifies as being somewhat of a workaholic, this episode will be a great listen. LINKS:Delyanne The Money CoachWebsite: https://www.ellieswift.com/Instagram: @elliehswiftFacebook Group: www.facebook.com/groups/shineonsocialellieswift/
Lucas Root is an accomplished speaker, entrepreneur, author, business success mentor, and founder of SGIC Consulting, which works with clients to build a high-performance strategy and implement that strategy across their businesses to achieve the maximum growth potential possible. With over 19 years of success across banking, technology, investments, health and wellness, athletics, and interactive media (gaming), Lucas helps identify roadblocks to success and where his clients could be heading toward failure. He specialises in speaking to entrepreneurs and business owners on getting their strategy on track for success and massive growth. Questions Could you share in your own words about your journey, and how you got to where you are today? Based on your experience as a consultant in the last 6 years working with these different ranges of companies, what are some of the key things that you have coach them on as it relates to strategy to ensure that they are increasing their earning potential, retaining their customers, having raving fans who will spread good news about your business? We have a lot of listeners who are business owners and managers who feel they have great products and services, but they lack the constantly motivated human capital. If you were sitting across the table from one of those persons, what's the one piece of advice that you would give them to have a successful business? Can you share with us what's the one online resource, tool, website or app that you absolutely cannot live without in your business? Could you also share with our audience maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you've read recently that has really had a great impact on you. What's one thing that's going on in your life right now that you're really excited about? Either something that you're working on to develop yourself or your people. Where can listeners find you online? Do you have a quote or saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of helps to get you back on track or get you refocused. Do you have one of those? Highlights Lucas' Journey Lucas stated that he did what he thought what the normal person supposed to do, he went to college, and he got a good degree. And then as he was getting out of college, and this is two decades ago, at this point, as he was getting out of college, he got a degree in mechanical engineering and physics and he decided he didn't want to go wear a lab coat, then obviously, there are plenty of people that are engineers or physicists that don't but that was the picture he had in my mind. And so, he went to Wall Street instead. And the critical thinking component of a science and mathematics based degree made it easy for him to move into the projects world on Wall Street, which very quickly turned into the mergers and acquisitions execution groups. So that's the team that puts together businesses on a merger. And so, he spent more than 17 years putting together businesses on the backside of a merger. And over the course of that time, he got really good at understanding what makes successful businesses work and what creates the opportunity for somebody else to gobble you up, which is what a merger is. It's one successful company grabbing another company that maybe is less successful and there are significant opportunities for the bigger company to turn the smaller company into something great, or at least they think. So, after 17 years, he figured he knew a thing or two and he decided to launch out into the world and share the thing or two that he knew. And the truth is now 6 years after launching his consulting business, he can tell you with that absolute certainty that learning really started after he left Wall Street. He did know a thing or two, but really only a thing or two. But the journey has been incredible. Learning from amazing, incredibly smart, really successful business leaders on Wall Street set him up for the learning that he was going to do afterwards, the learning that he's done since leaving as a consultant, as a business coach and as a mentor. And he continued to learn with smart, talented, capable, hardworking, successful business leaders. And he's delighted to say that among his clients is the Pokemon Company, which is the largest and longest relationship that he's had as a consultant. So, he's been with them since the beginning, 6 years now. And he has 13 other companies of various sizes, ranging from a few 100,000 in annual revenue to 10's of millions. And then, of course, there's the Pokemon Company which is much, much larger than any of the rest. And his learning, again, the real learning started after he left Wall Street, when he started working with the Pokemon Company, when he started working with smaller businesses, he's loved every step of it, and he's come to experience the market in a very different way than what he expected. Strategies to Ensure That Companies Are Increasing Their Earning Potential, Retaining Customer, Having Fans Spread Good News About Their Business Me: Alright, so you work with businesses and strategy, just in terms of listening to you speak just now, in terms of how you describe the companies; you describe them based on the amount of revenue that they were earning. So, our podcast is Navigating the Customer Experience and of course people listen to this podcast primarily to figure out what are some new innovative, different ways that they can utilise to ensure that you're retaining their existing customers, as well as attracting new customers, but actually getting customers who will remain loyal to them, because I think that's what every business ideally aims for, loyal customers who will spread great things about their business. So, based on your experience as a consultant in the last 6 years working with these different range of companies, what are some of the key things that you have coached them on as it relates to strategy to ensure that they are increasing their earning potential, retaining their customers, having raving fans who will spread good news about their business, which will help them to save less money on marketing and advertising, because their customers are the ones who will be spreading that news about them, what's been your experience there? Lucas shared that he loves the whole premise of this show, because he thinks people spend far too little time thinking about their customer experience and you're 100% right, that's the place people should be focused. One of the reasons that he really enjoys the Pokemon Company is because of how focused they are on their brand, and on their customer, who their customer is, how they interact with their customer, what the customer wants out of the brand. One of his partners inside the Pokemon Company, his sort of most exciting story to tell on a daily, weekly, monthly basis is when he gets a customer service call of somebody who's dissatisfied and he can turn that person into a potentially a raving fan, he can take that unhappy customer experience, which doesn't happen very often, of course, and turn it into somebody who's absolutely delighted. So number one, the first piece of the answer to your question is, make sure that your customer service, so when people call in, make sure that your customer service is absolutely top of the line. He started out with an answer from the Pokemon Company, but his smallest client is a few $100,000 in annual revenue and they told him a story last week, actually last week where a potential sale called in and they answered the phone. And the first thing out of this guy's mouth was, “You're already a step ahead because you answered the phone.”Now, he doesn't know about you, but if somebody is calling him to buy from him, personally, his priority is to make sure that he answers the phone. If that was his response that tells him that other people in that area, in that industry were not answering the phone, he was being sent to voicemail. Why would you send a person who's ready to buy from you now to voicemail? Why would you do that? So, step one is make sure that you give your customers who are reaching out to you the best possible experience they can possibly have every single time, so it doesn't matter where they're reaching out to you chat, email, calling into your customer service, walking into your storefront. He realised that the industry is pushing harder and harder to have everybody move into automated response scenarios. So, your emails are automated, your Instagram or LinkedIn or Twitter responses are automated. So, if somebody reaches out to you, they get an automated response and he understands why because in general, the customer service industry believes that him the customer wants an answer fast. But the truth is, that's not actually what he wants. He's here to tell you as both a consultant and a consumer, he's both, he doesn't stop being a consumer as a consultant, he doesn't stop being a consumer as a business owner, as both a consultant and a consumer, what he wants is the right answer. And he wants the right answer with the minimum possible work from him to get there. The easier it is for him to get to the right answer, the more satisfied he's going to be and he has yet to encounter an automated response line that gives him the answers that he wants easily. So, number one, make sure that your customers are getting the best possible service they can and if your automated responses are not the best possible service, then move away from that. Counter to business strategy 101 in the world right now, and he understands that, but trust, big companies, small companies, every single person who is moving into automated responses are risking their customer relationship and the more that your customer believes that they themselves are unimportant to you, the more that you as a brand are going to become unimportant to them. Number two, and he puts them in this order intentionally. Focus on what your brand delivers and be great at that. And this, again, goes back to his experience working with the Pokemon Company, if there is one thing that they do, and by the way, the Apple company does the same. If there's one thing that Pokemon and Apple do that makes them exceptional in the world, it's that they're willing to say no to all of the potential distractions, so that they can stay super duper focused on what it is that their brand delivers and trying and continuing to improve what it means to them to be great at that. Right now, most people think in the reverse, be great at what the brand delivers, and then deliver a great customer experience, he doesn't agree. He worked with some of the largest companies in the world, be great at the customer experience first and then be great at what your brand delivers. Me: Interesting, that theory. At the end of the day, a lot of times customers will I primarily believe your customers only reach out to you for two reasons. So, they're either calling because they have a problem and that could be a problem with an existing product or service that you deliver. Or they're calling because they're trying to make a request, it could be a request for additional services or products because they're an existing customer, or it could be a new customer who is trying to make a new request for a new product or service. So, other than that, people aren't calling to say, “Hey, Lucas, what's up? What are you doing? How's the sun going in your part of the world?” They're calling because they have a genuine need and I think all businesses go into business for a particular reason to solve a problem. I'm sure you became a consultant because you saw businesses having a need and you could help them solve a problem based on your years of experience and your expertise in a particular area. Same for me, when I started this company as a Customer Service Trainer, customer service is very bad in Jamaica, and I really wanted to contribute to enhancing the quality of the experiences that we had. And I said, instead of complaining about it with everybody else, why not be a part of the solution and help organizations, both public and private sector to really enhance the quality of the experience that they've had. And I mean, since I've been in business, 12 years, I've seen great improvement, it's not where I want it to be, but it's definitely much better than where it was when I started. So, I think we're all solving a problem, every company, Pokemon is solving a problem, all of your other clients their businesses are solving a problem. So if you're solving a problem, then how do you want that experience to be for those problems that you're solving for customers? Lucas stated that's 100% right. And do you want to be memorable or forgettable? And if you're memorable, what do you want them to remember? Because you could be memorable in a bad way, which is not what you want. Advice for Business Owners Who Lack the Constantly Motivated Human Capital When asked about advice he give to a business owner who lacks the constantly motivated capital, Lucas stated that that's a fun one. He treats it like customer service actually. He thinks that most businesses have lost track of helping their employees connect to their mission, connect to the values that the company is working through to deliver the service. And the more that people inside the business and remember, as a business owner, often you have employees and often your employees are the ones that are interacting with your customers. So, previously, we talked about customer service, it's probably not you, the business owner who's answering the phone; you probably have somebody else answering the phone. Now, to some degree, they'll do what you tell them to do and that's cool. You tell them to smile while they're on the phone, and they will smile while they're on the phone. But at best, if they're in a situation where they're just doing what you tell them to do, at best, what they're going to do is somewhat mechanically execute your orders, and that's good. But if you want great, you have to be better than just someone who can execute your orders, if you want great, what you need is someone who can execute your orders the way that you would if you were in their shoes, if you were in their, seat if you were the one on the phone. And the only way to create that is by creating a culture that is connected to the mission of the company. Now, there are a lot of different ways to create a culture that's connected to the mission. For better or worse, when you start trying to do this, you're going to find that some of the people that are employees right now and maybe even some of your better performers might decide they don't want to be connected to the mission and that might result in you making changes in your staff and that's okay. Because the end result of this and this isn't just coming from him, by the way, you can look up some of the top business strategy, speakers in the world like Gary Vee, who says the same thing. The culture that you create inside your company is the most important thing and it doesn't matter what you have to do to create the right culture and protect that culture. So, in terms of creating the opportunity for motivation inside your company, for him, the most important thing you can do, the best thing that you can do is to give your employees the opportunity to connect with the mission, or the purpose of the company. Now, maybe you haven't thought about what the mission or the purpose of your company is, now's a good time to start. Think about what it is that you're trying to bring to the world through service. Because if you have a product or a service, you're trying to serve a customer, you're trying to serve somebody needs, you're not looking to just sell you're looking to serve. So get focused on what it is that you're trying to bring to the world through service. Are you trying to bring smiles? Are you trying to bring ease of transportation or ease of communication? Are you trying to bring amazing meal experiences for your food service listeners? Are you trying to bring incredible experiences throughout the islands for your travel listeners? So, what is it that you're trying to bring to the world through service? Is it experiences? Is it satisfaction of needs? Is it satisfaction of desires, like whatever that is connect to that. And then spend time with your team, helping them connect to that because their primary job is to serve that need, is to serve that customer through that need. App, Website or Tool that Lucas Absolutely Can't Live Without in His Business When asked about online resource that he cannot live without in his business, Lucas shared that these days it's Zoom. Me: COVID has certainly changed our priorities. Lucas agreed that it really has. Before Zoom, he would have said Microsoft OneNote, or for people who want to use a free version, both Google and Open Office, they both have a tool that's similar to Microsoft OneNote. He uses OneNote for everything, truly, from keeping track of the things that he owes his employees on a daily basis. And yes, he said that intentionally. He worked for his employees as much as they worked for him. So, keeping track of what he owes his employees, his sort of let's call it his management dashboard and by management, he means managing himself, keeping track of the different engagements like working with Yanique today, that all happens in OneNote and notes about what he's doing and how he's going to show up. Keys, thoughts about what he needs to be thinking about while he's going through this interview. His morning routine and things that he does in the morning, the things that he needs to accomplish throughout the day, week, month, all that happens in OneNote. And he's writing articles in OneNote, this is actually true. He's writing a book in OneNote, his previous book, which you can find on his website, he wrote that in OneNote first, and then moved it into an editing tool like that one particularly was in Canva, but he wrote it in OneNote first, it's a simple, incredibly powerful tool. And he thinks he uses it fairly well. Once he turned his wife on to it she actually has up levelled and uses it even better than he does because she speaks to it. He does everything typing, she actually speaks to it so she uses Microsoft speaks to text in her OneNote, so she'll take voice notes while she's working, she'll record things, OneNote is an amazing tool. And before Zoom changed the world because of COVID, OneNote was his absolute number one go to tool anywhere ever. And now that we have to use Zoom to do business, or Skype or Go To Meeting, whichever one we're on Microsoft Teams, those are kind of ruling his day, but OneNote is still a very close second. Books That Have Had the Greatest Impact on Lucas When asked about books that have had the biggest impact, Lucas shared that he's a big fan of the Dalai Lama. One of the lesser well known books that have come out of his writings is called The Tibetan Book of the Dead, which he thinks is just an incredibly wonderful book. And it's on his annual reading list. So, he picked that up and touch up on it again, at least once a year, every year. In addition to that, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss, he thinks that a fairly significant portion of what's in there was actually out of date before he even published it. So, the notion of being able to automate your way into a 4 hour workweek while you have a normal job, even when he published it was already reasonably out of date. But what he thinks that people missed in the book, and he's read it several times now, that's really important, is thinking about your life that way. Thinking about what are the things that I can change the way that I do them, so that they have a less significant impact on my time, on my life, on my energy. And or what are the things that I want to be impacted by and I can change the way that I do them so that they have more impact on me. So, things that people don't think about are things like a nap, he love naps, really love naps. And if he's going to take a nap, he doesn't take a nap every day, but if he's going to take a nap and because he loves them, he wants that to be impactful. And people don't think about a nap in terms of it being impactful but he likes his naps and when he takes them, he really enjoys getting into it, he enjoys taking the nap, he enjoys the way he feels when he's done with it. He wants that to be an impactful experience. And the way that he thinks about everything he does all day long, including the nap and the reason he brought that up is because he thinks most people like try to minimize the impact of their naps on their day and he disagrees. If you're going to take a nap, maximize the impact it has, again, enjoy it, get into it, savour it. The way that he thinks about that came out of reading The 4-Hour Workweek because that's the way that he puts together his thought process and he doesn't share it in that way, but that's what he took out of it is, think about the things that you're doing in terms of minimizing, or maximizing the impact that they have, so that the day feels the way you want it to feel. What Lucas is Really Excited About Now! Lucas shared that the first is he got involved with a not for profit at the beginning of the summer called the Jericho Centre for Medical Diplomacy, which is focused on bringing truly cutting edge, amazing medical technology to the Palestinians in the occupied West Bank in Jordan because breast cancer right now is one of the biggest impact factors of cancer in that population. So, he got involved in that because he's deeply and passionately involved with creating and deepening the experience that he has and that women have around him in the world and supporting women and becoming a much more clean and balanced society with respect to the role that women choose to play. And so, that's just this little piece of what he's trying to do to open that up, open the world up. If a woman dies of breast cancer, she doesn't have a choice anymore, she can't play any role anymore, like that's done. And so, bringing really cutting edge medical technology to the Palestinians, which is a population that has limited access to medical technology in general and specifically for this stuff, is one of the things that he's really excited about. And so, they did a couple of galas over the summer to raise some money and they're going to do a really big one in October or November to raise a lot of money and really start moving this forward in a big way. And that's something he's very excited about. And then the second piece, they're two totally separate things, but they're both like really exciting to him is, he's working with the credibility nation, which is a brand that's trying to bring credibility to humanity. And he's partnered in with them to do a five day challenge, which is in a week and a half. And for the listeners who want to hear more about this, they can find it on his socials. So, in a week and a half, they're going to do a five day challenge where they train the joiners on how to show up in the world with credibility and how to deepen their connection inside themselves with credibility. Where Can We Find Lucas Online Website – www.lucasroot.com Instagram - @lucroot Quote or Saying that During Times of Adversity Lucas Uses When asked about a quote or saying that he tends to revert to, Lucas shared that he does and it's not just during times of adversity, he keeps this in the forefront of his mind more or less all of the time, as much as he can. “It's in the midst of chaos lies brilliance.” And to him, what that means is that the more that things get challenging, the larger the opportunity for something amazing to happen. Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners Links The Tibetan Book of the Dead by Graham Coleman, Dalai Lama The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss The ABC's of a Fantastic Customer Experience Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!
Lootenant has been blowing up on Tiktok and shares some of his secrets. Follow Lootenat on: Instagram, Tic-Tok, Twitter, Youtube @Lootentmusic ********** -Angel Chavez on Social Media: Instagram.com/wormeaful Twitter.com/wormeaful The Angel Chavez Show Podcast https://www.youtube.com/channel/UC9Ug... Subscribe to Angel Chavez: https://www.youtube.com/user/wormeaful Estoy Filming Channel https://www.youtube.com/channel/UCOx2... -Support the channel: I STARTED INVESTING IN THE STOCK MARKET WITH NO FEES Sofi App! Best investment in the world! Get 1000 points for signing up. https://sofi.app.link/LeC9Vvqgsib Robinhood start Stock investing (Get a FREE STOCK) https://share.robinhood.com/angelc520 FREE BOOK? If you want any book to help you get started on YouTube or how to make more money. Maybe you are into fiction book series you can get any for free by using the link below. I do get a commission and helps me make more videos. Free book and cancel anytime so you don't pay a dime. Thank you for the support. http://www.audibletrial.com/Worm72 What I use to take care of my beard
amazing portraits of models to famous artists at Coachella. https://www.instagram.com/chrisv.phot... ********** Angel Chavez on Social Media: Instagram.com/wormeaful Twitter.com/wormeaful The Angel Chavez Show Podcast https://www.youtube.com/channel/UC9Ug... Subscribe to Angel Chavez: https://www.youtube.com/user/wormeaful Estoy Filming Channel https://www.youtube.com/channel/UCOx2... Support the channel: I STARTED INVESTING IN THE STOCK MARKET WITH NO FEES Sofi App! Best investment in the world! Get 1000 points for signing up. https://sofi.app.link/LeC9Vvqgsib Robinhood start Stock investing (Get a FREE STOCK) https://share.robinhood.com/angelc520 FREE BOOK? If you want any book to help you get started on YouTube or how to make more money. Maybe you are into fiction book series you can get any for free by using the link below. I do get a commission and helps me make more videos. Free book and cancel anytime so you don't pay a dime. Thank you for the support. http://www.audibletrial.com/Worm72 What I use to take care of my beard
https://www.instagram.com/domsnotfunny/ ********** Angel Chavez on Social Media: Instagram.com/wormeaful Twitter.com/wormeaful The Angel Chavez Show Podcast https://www.youtube.com/channel/UC9Ug... Subscribe to Angel Chavez: https://www.youtube.com/user/wormeaful Estoy Filming Channel https://www.youtube.com/channel/UCOx2... Support the channel: I STARTED INVESTING IN THE STOCK MARKET WITH NO FEES Sofi App! Best investment in the world! Get 1000 points for signing up. https://sofi.app.link/LeC9Vvqgsib Robinhood start Stock investing (Get a FREE STOCK) https://share.robinhood.com/angelc520 FREE BOOK? If you want any book to help you get started on YouTube or how to make more money. Maybe you are into fiction book series you can get any for free by using the link below. I do get a commission and helps me make more videos. Free book and cancel anytime so you don't pay a dime. Thank you for the support. http://www.audibletrial.com/Worm72 What I use to take care of my beard
Bill D'Alessandro is the Founder / CEO at Elements Brands, a parent brand that owns and acquires e-commerce companies. Bill founded Elements Brands in 2010 and has scaled to 8 figures of revenue, 50+ employees, and 51,000 square feet of office/warehouse. Elements Brands is vertically integrated and they own and operate all their brands. They have a team of in-house experts in digital marketing, branding, wholesale sales, customer retention, and financial analysis. Their supply chain and logistics teams manufacture and ship thousands of orders each day to customers around the world. On this episode, Chris and Bill discuss Elements Brands and why Bill chose vertical integration, with a rabbit hole into how that has played out so well for them given the current supply chain challenges facing the globe. They have a great discussion on the 'Amazon Seller' model and where that plays a role in the companies Bill looks at purchasing. They break down Bill's strategy when acquiring brands and what that process is like for the seller. They also discuss how Bill landed on Petcare and skincare for his core products, Culture Index, digital marketing, and more. Enjoy! Watch this episode on YouTube: https://youtu.be/_ekX3rEf4iY Follow Chris on Twitter: www.Twitter.com/FortWorthChris Learn more about Chris Powers and Fort Capital: www.FortCapitalLP.com Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ (02:20) - Bill's Background and Career (04:02) - How did reading 4 Hour Work Week impact you? (06:04) - Building KP Elements (08:07) - What is Elements Brands and how is it structured? (09:51) - Element's Berkshire Hathaway Angle (10:25) - What's your day-to-day focus as CEO? (11:13) - Why did you choose to pursue vertical integration? (12:51) - Why do more folks not do vertical integration? (15:13) - How did you land on skincare and petcare as your core products? (18:15) - Discussion On The ‘Amazon Seller' Model (25:49) - Bill's Process When Buying Businesses and His Ownership Strategy (27:12) - Valuing the Business (30:57) - Are you ever paying a premium for a great brand? (32:20) - How does your deal flow operate? (33:56) - What happens from the initial verbal agreement to the day you own the business? (36:00) - The Financials Side of Deals (38:26) - Organizational Structures (39:55) - Elements' Employee Makeup (43:10) - Ingesting The Acquired Companies Teams (43:48) - Culture Index (46:34) - What's going on with Facebook and Apple and online advertising? (57:50) - How many of your 60 people are Marketing & SEO? (59:50) - How are you thinking about our current supply chain issues? (1:04:03) - Is there a solution on the horizon in terms of having the ports operate longer hours? (1:07:39) - What's your end goal for Elements Brands? (1:09:54) - What do most people get wrong when starting their first product? (1:11:43) - Is there a way to start sales before putting a lot of advertising dollars at risk? (1:13:20) - Teaching Entrepreneurship Through Action (1:15:28) - What advice would you give someone starting out in your industry? (1:16:11) - Is there a book you would recommend? Plain Talk by Ken Iverson (1:18:36) - How can people reach you or Elements Brands? Bill's Personal Website Elements Brands Bill on Twitter The FORT is produced by Johnny Peterson & Straight Up Podcasts
You know the saying, "do what you love and you'll never work a day in your life?" My guest today disagrees with that statement initially and gives an incredibly compelling reason why in the first minute of this show… and it only gets better from there! Josh Hamilton has worn many hats in his day, starting his first business at the age of 12 but currently focuses on building Iiintent and the Entrepreneurial Archetype (Shoutout to Amanda Bucci a former guest). While you can guess by the title that this will be a business focused episode, we also talk about the importance of self-awareness and practices Josh uses in his daily life. Time Stamps: (1:10) Our Guest Today (4:00) First Business at 12 (11:25) Selling Random Stuff (17:18) 4 Hour Work Week and Tim Ferriss (22:56) Into the Fitness Space (31:10) Reliability and Passion Framework (37:00) Josh's Different Businesses (46:10) Your First Million and Beyond (50:20) Breaking Down the Entrepreneurial Archetype Creation (58:40) Self-Awareness Practices (1:09:06) Where to Find Josh ---------------------------- Work with Josh! ---------------------------- Follow Us on Instagram! @joshhamiltonsworld @fitnessshaman @dalalovesdumbbells @dldnation ---------------------------- Apply for DLDNation's Online Fitness and Nutrition Coaching Specialization Course and Take the Next Step in Your Business Journey! ---------------------------- If You're Ready to Make an Even BIGGER Impact, Apply for the Next Level Coaching Academy! ---------------------------- We have helped over 3,000 people transform their lives through sustainable health! If you want to be the next, click here to apply for coaching! ---------------------------- Check out our website for freebies, amazing client results, and more! DLDNation.com
Please Subscribe For More Episodes! iTunes: https://apple.co/30g6ALF Spotify: https://odaatchat.libsyn.com/spotify Stitcher: https://bit.ly/3n0taNQ YouTube Channel: https://bit.ly/2UpR5Lo Be sure to follow me on Instagram for daily inspiration: @odaatpodcast and @arlinaallen Connect with Jolene Park Visit Jolene's Website: https://grayareadrinkers.com/ Follow Jolene on Instagram @jolene_park Watch Jolene's TEDx talk: https://www.healthydiscoveries.com/tedx-talk/ The Lightning Round Book recommendations: Drinking, A Love Story, by Caroline Knapp Many Roads, One Journey: Moving Beyond the Twelve Steps, by Charlotte Kasl Favorite Quote: “This too shall pass” Regular Self-Care Practice: Grounding - walking barefoot on the beach, breathwork, somatic work, and healthy eating. Transcript: Arlina Allen 2:56 Jolene, thank you so much for joining me today. Jolene Park 3:03 Thanks for having me I'm I'm really looking forward to chatting with you and getting to know you a little bit more in the studio. Arlina Allen 3:09 Listen, I appreciate somebody who has done their own work and who has a lot of credibility. Can I just say that to you? Unknown Speaker 3:20 Thank you. I received that and appreciate that and feel the exact same way so I'm with you. Yeah, Arlina Allen 3:27 we were just okay, I'm not gonna go into a rant, but maybe just a tiny little soapbox. You know, little cautionary tale. There's, there's a while I love how open people are being with their recovery. I just really appreciate people who have done their own work, right? So and you'll hear it I listen, I can sniff it out in two seconds. If I'm talking to someone who has not done their own work. And I've listened, I've listened to your TED Talk, your other interviews, there's lots of really good quality stuff that you've been putting out that I really appreciate. Because you are rooted in logic, which is nice. You got a lot of science going on. I love me some science. So we'll talk about all the stuff all the things, but just for fun. Do you hear my dog barking? Yeah, one second. I'm so sorry. Unknown Speaker 4:54 Oh, I think you're still muted. Ah, here we go. Arlina Allen 5:02 Okay, I had to go. Let my I have an English bulldog named named Teddy had to let him out. Did you know that Dr. Andrew Huberman has an English bulldog? Unknown Speaker 5:11 I mean, his dog is no castellet. Well, long videos watch. Yeah, yeah. Costello was Costello Arlina Allen 5:18 okay. Yeah. Yeah. Okay, so we were totally Unknown Speaker 5:23 embarrassed that I know that but I might make you vermin fans. Arlina Allen 5:27 Me, too. Oh my God. He's talking about him all the time. I digress. Sorry about that, I will have to edit that little part out. What I where I thought we would start is just kind of a fun little lightning round. It's a fun little icebreaker. When you first started your journey to do you call it do how do you refer to it your alcohol free journey, your sobriety journey? Unknown Speaker 5:53 alcohol free is what I use most. But you know, I'll interchange sobriety here and there, but in general, I, you know, I'll the term alcohol free is what I'm most comfortable with. Arlina Allen 6:05 Okay, cool. Yeah. I mean, it's so interesting, you know, over the years, you know, when people were first talking about getting sober, it was all about alcoholism. Right. And you and I know now that the DSM five doesn't even recognize that term anymore. It's alcohol use disorder. So which I appreciate because that sort of speaks to the spectrum. Right? There's an Oh, you're going to talk about this too. I'm not gonna steal your thunder here. But um, but yes, so when you started your alcohol free journey, were there particular books that you found really helpful? Unknown Speaker 6:42 Oh, what a fun question. Arlina Allen 6:45 I am obsessive when it comes to books. Unknown Speaker 6:48 Yeah. Because you know, when I started my journey, and Anna Grace's book was not out. Oh, okay. Unexpected joy of getting sober. You know, all of these these books, the sober diaries by Claire Pouliot. None of those. They all came after I quit drinking. Yeah, me too. So yeah, this is a really fun question. Kind of, you know, pre this big Instagram boom, about talking about alcohol free. I definitely read Carolyn naps book, the drinking love story. Have you? Have you read her memoir? Arlina Allen 7:20 I haven't. That also came out after I got sober. I heard that people read the books that came out when they got sober, or became alcohol free. Unknown Speaker 7:31 She wrote her book. I think it was in the 90s and the 90s. Yeah, okay. Yeah, she was an early, early one. And her writing is just exquisite. I mean, it's so visceral and it pulls you out. I mean, it almost it's called drinking a love story. And she really romanticizes the drink and she had an absolute 100% you know, drinking problem, but her writing is just mesmerizing. So I read her memoir a couple times. But you know, who I knew about early on to was Charlotte, I think it's castle, k s L, I never know how to say her last name. And she wrote the book moving beyond the 12 steps, many roads one journey, Arlina Allen 8:18 I think wow. And Unknown Speaker 8:21 and so she took a she looks at the physiology, which is you know, is a real core piece of my work and you know, potential things like blood sugar and, and allergies to alcohol and, and she, you know, she knew about that side as a psychologist, but, but were her work really, where she really anchored it was looking at the language of the bill Wilson's 12 steps. And so she wrote the 16 steps and more of a feminine kind of empowered approach, you know, she just turned the language and so I enjoyed her work and kind of her take on things. And I think that you know, her book came out probably in the 90s as well Arlina Allen 9:03 in the 90s that is so interesting. So I grew up in the church where I was accustomed to reading patriarchal language of the Bible and things like that. And and I was accustomed to reading things and then interpreting it like I didn't realize I was I had like this interpretation filter, so that you know, when I got sober in 94, all there was really was the 12 steps. And I was so desperate to be different and I just happened to know some people who were going and so I just kind of got they call it getting Eskimos in the cold, I guess. Um, and so that that worked for me. But it's so fascinating that there were so many women that are just like, I'm not okay with this, like this whole patriarchal thing and, and so it's so interesting to hear that Charlotte was able to sort of translate To the 16 steps I'm totally gonna have to check that out so that was a book that you read early on as well Unknown Speaker 10:06 it was because I I appreciated her comprehensive approach which is very much resonated with me about looking at the biochemistry looking at the emotional components and today's you know language around that is the somatic work the polyvagal work which Charlotte wasn't you know that's newer research but she was aware of that of that bigger comprehensive approach around the codependency is another you know term that was more traditional but that emotional sobriety and then the spiritual piece of it too and there's all different you know, currents to ride with that and and she helped me you know, have an appreciation too I've always been very neutral with with 12 steps I've been in and out of meetings you know, throughout the years and I certainly see from a nervous system standpoint the huge benefit of the community so being in a room with other human beings where you can be heard and seen and witnessed and you know, that your story is held and that's very healing to the nervous system. I understand the criticisms and I have you know, I respect you know, it's everybody has their different preference but speaking strictly from a nervous system standpoint community and the predictability the regular meetings the the support that that you know, there's a lot of dynamics in there that are very supportive to the nervous system now we can find them in you know, in churches or spiritual groups or movement groups like yoga communities or more knitting communities it doesn't have to be a recovery based community but in general community that's part of my acronym nourish uniting with others so Arlina Allen 11:55 I thought we're gonna get to that I wrote Unknown Speaker 11:58 and power code Arlina Allen 12:01 is so good it okay so I don't want to jump ahead but I'm just I'm gonna ask you about all that cuz I was listening to and I was like writing this down I was like, Oh my god, how did I not hear about this before? It's so interesting that we can sort of sort of like package or position information in a way that is so consumable and easy to remember your whole nourish, and that a knack? Is it an acronym my does that sound weird? acronym, acronym? Sorry, dear, I laugh at my own jokes. Bear with me. Um, okay, so the books these are, these are really good books. Okay, so drinking a love story, and then moving beyond the 12 steps, which I totally appreciate. Like, Unknown Speaker 12:45 let me let me throw one other in there that was very emotional. And we can as we get more into kind of the biochemistry of the book, seven weeks to sobriety was also very influential. And I can dig more into that but but the author, she has her PhD in nutrition. And she was inspired to write the book again in the 90s, I believe, is when it came out, because her teenage son, I think it was late teens, early 20s, went into to to traditional treatment, around the you know, mid 90s, and stayed sober, but was miserable. So emotionally, he came out of treatment and was still very depressed and he didn't drink but tragically then took his life because the alcohol had been removed. But the other pieces is like he didn't feel better, even though he was following you know, the program. And so his mother then said, there's something else we're not even talking about the physical side, there's this whole biochemical side and she got very interested in the nutrients and the amino acids and went on for her PhD to really learn that and then opened a treatment center in Minneapolis, called the health Recovery Center wrote a book called seven weeks to sobriety. And so that was an influential part as I was studying and learning functional medicine about that biochemical piece and and Charlotte wrote about that too. She understood some of the biochemical side but she really looked at kind of that psycho emotional spiritual. So those those were influential books to me while I was drinking like the you know, because I'm a I'm a nutritionist I'm a health coach, I have been for 20 years and so that stuff was always interesting to me. And I would read it and kind of chew on it and be like, this is kind of fascinating. It's a little bit off the traditional path. I still drink but it was planting seeds of where ultimately got me to my final stop what I used when I stopped and now what what I use in my work was was those early seeds. Arlina Allen 14:41 Yeah, so good. I mean, listen, there's a period of time like I lived in this barn, the Self Help section at Barnes and Noble trying to like think my way into right living as they say. And just because I had as I want to ask you about this a little bit later, but once having the information wasn't like applying them formation is kind of my current obsession and so we'll talk about how to apply it and but I think that's really important that we'll we'll talk about that Do you have a sort of go to mantra or quote that you live by Unknown Speaker 15:17 this too shall pass Arlina Allen 15:18 whoo that's fine Unknown Speaker 15:20 yeah or another one is you know all as well which comes from a Christian mystic in England Her name is Julian of Norwich. Yeah, I I like the Christian the feminine Christian mystics I draw a lot of wisdom from and that was that was one of her really well known quotes is well as well Arlina Allen 15:43 yeah. I love that Oh, you know what I'm what I like is that just popped into my head was in the end everything will be okay. And if it's not okay, it's not the end. Unknown Speaker 15:54 Yeah. Yeah. I often post that around New Year's, you know, turning up the calendar and kind of New Year's Eve and it feels like the end but it's you know, we're beginning Arlina Allen 16:10 Yes, every and has a beginning. I love that. Let's see, do you have a regular your own personal self care routine? Like do you like a daily practice a weekly practice, Unknown Speaker 16:24 I have a whole menu of nourishment that I have a bag of nourishment that goes Borg and self care. I'm admittedly i'm i'm not great about you know, hitting every single day. But I certainly have really favorite practices that and it changes you know, with different seasons, the time of the year as I grow and evolve and what my needs are, sometimes they're more physical, sometimes they're more emotional, sometimes more spiritual. So it shifts. Right now I'm in Charleston, right outside Charleston, South Carolina on purpose to be very close to the beach because walking barefoot on the beach scene at the beach regularly for me is a huge daily practice and regulator. So that's a biggie. Um, I like breathwork. So that's also very regulating and calming to me to do some kind of some. It's a little bit of Wim Hof. But it's not total Wim Hof. Arlina Allen 17:26 Half every morning like Monday through Friday. We host this little it's like a 25 we do Wim Hof for 10 minutes and then Tara Brock reign meditation for 10 minutes. No chit chat. No messing around, in and out. Love Unknown Speaker 17:39 Yeah, yeah. And so I find a grounding for me like literally feet on the earth and then kind of active breathwork both are very settling and soothing to me. And I like those a lot. So those are kind of my my key things saying, you know, really hydrated, sleep, regular, predictable bedtime and wake time is helpful for me. But yeah, you know, there's when I quit drinking, I was using more herbs. There's all kinds of stuff. I mean, we can all Arlina Allen 18:13 I know that. Yeah. Do you know I am just so glad that you highlighted that there are many tools that you don't do them every single day, like super hard, like you're not militant about it, and that there are different things for different seasons. Because often I talk to people, I even the clients that I coach, they're like, Oh, I didn't do this every single day. And it's like, you don't have to do it every day because our needs actually change and fluctuate. And so it's okay to be flexible, right? And just pay attention. Yeah, pay attention to what your needs are that day. And I have a client who called it her smorgasbord of things. But she you know, she did she put a time limit on it. She's like, Okay, I'm not gonna spend more than an hour, right? She's retired, she's like, I'm not gonna spend because then it becomes this other thing you beat yourself up with, like, all different things. So I like I like the flexibility. And I think consistency can be viewed, let's say over a month period of time, right? If you did, if you did something like 20 days out, that's pretty consistent. Right? You don't have to do something every day to be that's extreme thinking of consistent. We're so funny. Unknown Speaker 19:30 Yeah. And you know, he's a core philosophy of mind for myself and how I work with others, especially with women. I'm very interested in you know, the cycles and the rhythms. So in our own body within this is noticing nature, so noticing the seasons in nature, but we also have that those seasons within our own body. And so it's very linear and masculine, the masculine archetype to kind of a 24 hour cycle where it's like every morning, do a spin class. And there's nothing wrong with that. But more of the feminine Yin cycle is there's different times of the month depending if we're relating bleeding coming into oscillation, you know, out of our bleed time, our energy cycle is different. And even if you know women listening are menopausal had stopped bleeding or not bleeding for whatever reason, our bodies still sync with the moon. And so there's just times with whether the moon is full or dark a new moon, are as women, our bodies really sink in with that, and it's more about peak energy time versus a low energy time. And so it you know, you don't even have to let get militant about the moon or the moon. You know, this is my work of I'm always cueing clients of notice what feels really nourishing right now, not because you should or you have to, or somebody posted about on Instagram, but does it just feel nourishing to like, take a nap. And, and noticing that and giving yourself permission. So that's so much of my work of tracking, instead of beating ourselves with a whip, really noticing what can Arlina Allen 21:11 we Yeah, I love that you are not shame based, I can already hear it, you know, it's more nurturing and supportive. And you It's really cool. You know, a lot of the stuff, I know that you're like in the corporate world, like you're very corporate friendly, like palatable. And when I was listening to a lot of your stuff, I was thinking of my friends, you know, I'm from Silicon Valley, I did, I was corporate for a very long time. And in sales, tech sales, and so very, like male dominated very robotic, I would say, and very, like, absent of feelings. It's like, No, no, we don't talk about failing, they can talk about, they'll talk about stress, like, but that's about it, like tired or stressed. Like, the language is very limited. And so it's so it's so interesting that you have it seems like a very unique capability, capacity for being able to speak the corporate language, right, meet people where they are, but then also introduce very practical ideas, you know, paying attention to, you know, the moon and stuff like that, that that was not I did not expect that. And I think it's so refreshing when you're able to sort of live, you know, straddle the, you know, the corporate world, which is so robotic and so shot like, shallow is that I don't know if that's fair. But you know, people are trying to survive in this very, you know, a, a type driven accomplishment, don't feel anything environment. Right? Yeah. I don't know, where alcohol Unknown Speaker 22:45 comes in. Like, it makes so much sense then, when we drive ourselves at that level. Why alcohol is also so prevalent in Arlina Allen 22:52 the corporate world. Yeah, big time. Unknown Speaker 22:55 Yeah. You know, and that's where I really feel like I learned how to corporate minds love physiology. And they, they're fascinated by how the brain works, and that peak performance and, and how to manage stress, you know, that those are buzzwords. And so bringing that in, in kind of a fun inspiring, like, a little bit of a different angle. It's that's where I learned to, to really speak to this, that that was kind of a universal message. And so, you know, I certainly wouldn't lock in talking about the moon. I have, I have found that weird. You know, I'm interested in those aspects that I've found by building the rapport and laying the groundwork of when there's this gut brain connection and what the bacteria in your gut is doing. And this there's this nerve in the back of the cranium called poly vagal nerve, when it's not toned. And this dysregulation, like, which I mean, I level that too. I'm fascinated by it. I you know, I love kind of that logical, yeah, give me that, you know, what is this? Like? How does it work? Why does it work? And then building that rapport where people can be like, that's so fascinating. And then it's like, oh, and do you also know that it's our bodies are 70% water and the moon regulates the tides that the ocean water? Our body is also you know, there's a thing to that it's responding to it. Yeah. And so when we set it up in the physiology which all of this can can be backed in physiology, there's data for all of it, and then it doesn't sound so Whoo. And like, well, this is just nuts. Arlina Allen 24:43 It's like well, I love how science is explaining why woo is so fascinating, right? It's like there are those of us that less I'm pretty open minded. You know, but I need some science behind it to, but I am I almost missed the whole we should highlight the fact that Do you really like this gray area drinking expert right that's that's really how I came to know you and I thought you know that is meeting people where they are in the corporate world like in the corporate world these people are so driven and there's this perfectionism that happens in the corporate world it's like don't show any of your any of your flaws you know it's like this very robotic it's pushed yourself you know endlessly this 80 Hour Workweek is celebrated and you know they claim work life balance but you know I would be on at sales you know, quarterly business reviews where the VP would be out drinking until like, you know six in the morning and show up for the eight o'clock meeting still a little bit drunk I'm I would imagine and so it's so interesting to sort of gently like we're avoiding words like alcoholism which you know, we don't we understand that that's not really a thing anymore. There's a spectrum but the gray area drinking seems to be seems to be a very nice entry point Can you explain to the listeners like people listening they're like what is this gray area drinking because I think once you explain it everyone goes Oh, yeah, I totally know what that is. Yeah, so Unknown Speaker 26:15 I was teaching I was doing a lot of contract work from 2004 to 2011 in corporate America trip flying and traveling around the whole United States doing on site workshops being contracted to come in for exactly what you're speaking to us Can you come do these training programs for the employees on this work life balance, they're really stressed they're you know, we're watching the biometrics we're doing these health fairs and we want to have blood pressure kind of overall more in range and their cholesterol and their BMI and we realize it's more of a comprehensive approach so when you come teach them so that you know that was that's my foundation and the work I was doing and what we never talked about around blood pressure and weight and sleep issues and stress was alcohol but you know, bringing in then these resources these regulating resources of around food and around sleep and really practical things to do some regulation in the body which which employees loved and because you know, a lot of people would come into the workshop saying I know this stuff, I'm a marathon runner, you know this it's my hobby and and then we do these workshops and they're like, I didn't know this like I didn't know that about you know, grounding and what like the omega three fat actually does in my brain with my neuro chemicals and so again, people I work with, they're very well read, they're very smart they like this information, they're already reading books listening to podcasts, but then when we can apply it to peak performance and the challenges that come up because of the you know, the corporate deadlines and and a lot of people are drinking heavily and we're not talking about it. And so I would come in from the angle of your craving brain whatever your brain is craving. Here's some ways to you know, because you don't hang the hang the poster seven come to the alcohol class in the boardroom at noon, like people are not going to be alone, right? People are not going to you know, trip over themselves to get to that boardroom but when we talk about the craving brain and ways that you can regulate and work with you know, your innate body's rhythms and cycles and systems in the gut in the brain, people were really really fascinated by that. And then to your question about you know, what is gray area drinking it's that space where people are functioning really well my clients tell me this all the time, I saw it all the time in the corporate world, people function and they drink really heavily. And if they didn't fall into that those traditional definitions of like end stage, just kind of rock bottom the wheels fall off our life but they also weren't every now and again drinkers where they had a drink or two a couple times a year, they were in between this and it was this gray area where again slipping through the cracks it was the white elephant in the room that is how everybody was drinking and nobody was talking about it. And it's how I was drinking and teaching wellness you know, it's like I love this stuff I love about functional nutrition and with the body and regulating the body and then on the weekends I'd be out with my friends drinking like everybody else around me It's how we all drank but it was just you know, and then I would stop many many times and I can't keep drinking like this and I was able to stop it wasn't a problem for me to stop what was more of the problem was after a couple months saying why am I being so restrictive I can have a drink so I would go back to drinking this the staying stopped the same stop which is very characteristic of gray area drinkers because people will say you know, I don't drink every day I you know, go weeks and don't drink. I'm like that's really characteristic. But the hard thing is Sticking with that because it's this gray area of like but nothing bad has happened like I don't have this external kind of proof that there's a problem yet it's the 3am wake up the dry mouth that mentally beating ourselves up but nobody hears that conversation except us in our own head and then going through the gymnastics of okay I'm now I'm just going to drink on the weekend I'm not going to I'm not going to drink again I'm it's this whole thing that goes on for months and years that nobody ever talked about Arlina Allen 30:31 this it seems there there's this whole other layer of insanity that goes around trying to manage it right like oh well I'm just gonna drink a glass of water between drinks or I'm gonna have a glass of water by the bedside with electrolytes in it so that when I wake up in the morning in the middle of the night just totally dehydrated or you know having the Advil and the by Xen and the charcoal things and the oh my god I'm exhausted just thinking about it right it's like this whole insanity to make make it okay from for the drinking part and it's the whole back and forth that is was so exhausting I wonder so and we were talking a little bit about like just having the information is not enough it's about applying the information but don't you feel like there had to you had to like make a decision like at some point you got sick of the back and forth and you what what was there like a tipping point for you that you were just like this is that I'm done for good this time? Unknown Speaker 31:29 Well that was December 14 2014 which was the the solid in my bones resolute I'm done. This is it and you know, it wasn't a Cavalier decision It wasn't easy. Alcohol is a problem for me you know, it was very typical for me I'm just gonna have a glass I can just you know, I want to just open a bottle at home pour that glass and then I would drink it and be like, ah, screw it I'll have enough it was very easy to do you know finish the bottle that was that was my kind of typical pattern and knock on wood. Fortunately nothing you know, half bad happened like I didn't have a DUI or anything like that, but there was so much of that. That's how I drank and then I would stop many many times over the years under the wellness umbrella I'm going to do a paleo challenge I'm I'm doing a yoga you know challenge I I'm just not going to drink and people get used to that and and it worked because they knew I was in wellness they knew I was and it's like oh that makes sense like you're doing so I never really it was it I flew under the radar with it. But then I would say oh I can you know be a social drinker. I want to be a social drinker. So it really to your question, it was just so much of that back and forth which is exhausting. It never changes I would go right back to where I left off whether it was one month or seven months it didn't matter and it was just this resolute because I had bad you know back and forth so many times of just I'm tired of this. I don't want to keep doing this. I've been through different seasons with it I've been through different experiences with it. You know what I've been dating not dating really high stress with work or whatever, it just doesn't change and I had that real conversation with myself December 14 2014 going through those scenarios of like you know what if I go on this romantic holiday like what if and I was like no no, I'm just I'm done. And that was seven I'm coming up on my seven year anniversary this December. Arlina Allen 33:40 Oh my gosh, that's so exciting. Congratulations that is not easy. That is not easy. Yeah, so Okay, so you know what I love about what you do is that the science behind it the science behind like the addiction of alcoholism or alcohol the science sort of depersonalized is that right? And so it takes out the shame takes out the gill and it's like well of course you're getting addicted to alcohol Look what it's doing to your brain right and so you talk about three the neurotransmitters and a way that I thought was so good it was like oh, that's why right so you talked about GABA, serotonin and dopamine and you're gonna be able to explain it much better but when I heard you talk about it the first time I was like that as the shit Oh my god, like people need to hear this. So what is your What is your explanation behind those three neuro chemicals and how they make us feel that sort of drive the compulsion to drink Unknown Speaker 34:46 well, so that you know there's there's four major neural chemicals I hit on three of them in my TED talk, but there's four major ones. So two are the gas pedal for our body and then two are the brakes for us. So the gas pedal dopamine and serotonin. So dopamine is the drive that shapes that with the motivation to to move. To get up out of bed and produce we need that we need to be motivated. And then the acetylcholine is the other kind of gas pedal. And that's about focus and memory. And then serotonin and GABA are the brakes. So GABA is that relaxation feeling where the mind shuts off. And there's just that feeling of kind of that downshift. And serotonin is just the feeling of happiness, bliss, life is good, I'm not really needing or craving anything to fill a void right now I'm just I'm content I'm good. And so we need the balance of gas pedal what you know, we need to move and stay motivated and produce and we're, you know, accomplish and have that drive. And we need memory to have that memory bank and our focus and like these are, you know, important things just to biologically function. But then we need to balance that with rest and relaxation, and some happiness and some bliss and just contentment. And so when you know, those get out of balance for all kinds of reasons, sleep, you know, not sleeping, well, eating a lot of processed food and sugar, drugs and alcohol, trauma, stress, so all of those things can open up the valve, where's those neural chemicals just flush through us much quicker, because we're inside that's like who there's stress, there's, you know, all this sugar, all this alcohol. So we need to compensate open the valve and then all of a sudden, it's like, we're really depleted now and gabbeh or something, you know, we're going through that scenario, and the body just can't do the uptake enough to replenish and make it quick enough to fill it up. So we're the dumping it too fast, or not making it fast enough. And so when we come into baseline, the body can do what it knows to do, it can make adequate chemicals through real food, like omega three fish oil, you know, through the amino acids, those are the raw materials that then make these neural chemicals. And we can we can hold on to our neural chemicals and not just flesh them through our system so quickly, by you know, some different practices and movement and rest and good replenishing sleep. And so to me, it's it's where the rubber meets the road with all of the practices, exercises, theories, techniques, because you spoke to it a minute ago about how we can just kind of get into like this militant, like I need to do it, I should do it. I heard it's good. I heard it's bad. I heard it's like, no, it's about noticing, what are you needed to replenish right now what's deficient and depleted. And so the body's just trying to keep us in homeostasis, and that, and then we reach to alcohol. So it's like when we understand the physiology, it's like, Oh, interesting, something's depleted and deficient, physiologically, not psychologically. And so the body's just trying to compensate. So alcohol is a physical substance, our physical body is depleted, we and our physical body, and we get a physical effect very immediately. So the body's like, keep doing it, like i don't i, this, it seems to work immediately. So and that's been where that addictive loop gets in. So where I then work is, let's lift the hood, what's depleted in the first place, biochemically, emotionally, energetically, and let's replenish what's truly needing to be replenished. It's not because you're a bad person, or you did something wrong. It's just like going to be in the body detective, the body whisperer, which I love doing. And, and often, it's just, you know, it doesn't have to be really complicated. It's just going back to the basics. And I'd find this in the corporate world all the time, too. We want the shiny, you know, stuff, the shiny next thing, and nobody's hydrated. Nobody's sleeping regularly. And this is where the application comes down. Because it's, it's like, yeah, yeah, yeah, I should drink more water should get better slide, Arlina Allen 39:12 isn't it, nobody wants to hear that. Unknown Speaker 39:17 It's not sexy. It's not glamorous, and we're out the other. I'm the same way I get it. But what's really cool about this work is when you have the actual experience. So when you actually have a 10 hour night of deep restorative sleep, it's mind blowing, it's a 180 it's the same way with, you know, sewers, Unknown Speaker 39:36 or certain things. And so I'm always working with clients of like, it's not about getting a gold star from me and checking the box and doing all these things to perform and achieve. That's what makes us want to drink because we're, we're exhausted. So now it's when you put something in when you add it in, what happens because when we drink something happens and so if you're not noticing an effect that's really Positive that you can, you know, like, again, when I do breath work, there's an effect. Like, I feel that I mean, there's this bliss and this calm that moves through my body by by, you know, consciously doing different practices with my breath. So it's like I want to do that again, like that almost feels like I just had a glass of wine, what I did with that breathwork so that's the work and it's it's exciting, it can be really inspiring. And it's very empowering to go back to the physiology because that's where all the secrets and the magic are. And it puts aside the psychological shame that we've kind of gotten tangled in that's really unnecessary. Yeah, Arlina Allen 40:40 you know, you hit on something that kind of sparked a light me which is about adding in, because a lot of recovery is about taking away, right, we're taking away the one thing like listen, when I was still drinking, and I smoked a lot of weed. Taking I was I loved those things, those were the things that receiving me, right and I crashed and burned early, I was done at 25. Because I did not manage, because not managing well. But to let them go was so hard because it was I felt like the thing that was bringing me like that was saving me so to let it so deprivation, I you know is a big thing for people that are you know, going alcohol free, or getting sober or whatever. And I love the idea that you're presenting which is adding in, right, let's add in the things that give you the feeling that we wanted from the drugs or alcohol in the first place. So it's a totally different mindset instead of deprivation. It's about adding I love that idea. Unknown Speaker 41:46 Yeah, I do too. deprivation doesn't work for me. So I'm not going to try to talk with somebody else or coach somebody else through deprivation, like I don't want to be deprived who does. Nobody wants that. It doesn't work. So I would Arlina Allen 41:58 be there we would be broken alone. Unknown Speaker 42:02 And we know from behavior change from behavior, psychology, that deprivation, it never works now, but I can put it back in the physiology. So what we're dealing with is the amygdala and the animal brain, the animal brain only concern it has one concern as to keep us alive, right? And so if there's a sense of deprivation, that signals it's a biological signal, we're gonna die. So who's gonna win? Is that animal, right? Every time. So we've got to give the message then to the amygdala, that alarm center in the body that we're not in this deprivation, like we're not going to die, you're, we want to give that animal something. And, and that animal kind of limbic brain, it doesn't understand language. So this is why you know, saying, Just relax. Arlina Allen 42:51 Don't ever tell an angry woman to relax? Yeah, Unknown Speaker 42:54 well, it's like, it's literally like saying to an animal, just relax. They don't understand words our animal brain does literally doesn't understand words. But what it understands is sensation. And so alcohol gives us sensation in the physical body, walking barefoot on the beach gives a physical sensation. If I take a gamma boosting herb, it gives us sensation. And so that's where it's like the rubber meets the road with these practices of what we're doing is we're working on the physiology to give us sensation, that then travels up the spinal cord from the body into the brain saying, Oh, that feels good. And the animal brain is like, Okay, I'm not deprived, I feel this comfort, I feel soothing, I feel contained, which is what we're ultimately looking for. So it's not you give up alcohol and jump off a cliff and just hold your breath and hope for the best. It's, you make a decision to stop alcohol, and then open up this door and explore all of these really cold processes that give a physiological effect that no one ever taught us. But Arlina Allen 43:59 exactly nobody ever taught us that's why we're using reaching for things that are not good for us because you know, that's what's available. We don't know about all these other things. And this is really speaks to the I want to get to the nurse thing, don't let me forget. But I wanted to also point out something that you highlight, which is it used to be that we would talk about the brain first and then the body and you flip that around, you're talking about addressing the somatic experience and and you hit the nail on the head when you're talking about experience and feelings. Right? And so talk to me a little bit about how we you're we're looking at this differently now we're looking at somatic and then neuro chemistry. Unknown Speaker 44:45 So you know, that's the latest neuroscience, where Bessel Vander kolk, who wrote the bought the book, the body keeps the score. Oh, Peter Levine, who is the grandfather of somatic experiencing. This is the current research and it's not their opinion. It's I mean, the data is there. Arlina Allen 45:02 Yeah, there, we have empirical data, we've got the Unknown Speaker 45:05 data, they're doing the studies, they're you know, they're measuring gabbeh levels, then they have a group of people do 60 minutes of yoga, and then they measure their data levels again, so they're really watching this kind of stuff. But where all of this kind of somatic new neuroscience, what they find from research, not opinion, is that it's bottom up, not top down. So we work with the body, which is kind of all the stuff I've been talking about when we shift the body and the body can start to feel a sensation of calm, and soothing and grounding. That message goes up the spinal cord to the brain. And then the brain can say, the animal brain can say, okay, we're, we're okay with that. Because, again, that animal brain doesn't understand language. So we can't talk to the animal brain. We have to have feel that sensations in the body in really practical ways. This is not esoteric. Whoo, whoo, whoo, whoo. Arlina Allen 46:01 I like blue. But this is science. Unknown Speaker 46:03 Yeah, yeah. So that it's, you know, it's where the neurosciences and so that's where I work I work with with physiology with Arlina Allen 46:11 physiology. Okay. And that makes perfect sense. And that maybe this is a good segue Can we talk about your acronym for nourish because it was all Unknown Speaker 46:21 good, thank you. So as a as a functional nutritionist, my just really kind of, to pick a word that embodies my work over 20 years, it's it's nourish, which is my strength, and also my shadow, because the work for me is continually nourishing myself and not just food. So what I teach is what I also learn and keep practice. Yeah, so I'm always you know, it's not like I just quit drinking and now I've arrived and tell everybody else what they need to do. Constant practice, alright, but but the word that anchors that for me is nourish and then I created an acronym out of that for for my TED Talk. And so and is notice nature. Oh is observe your breath. You is unite with others are replenished with food. I initiate movement. s sit in stillness, and h is harnessed creativity. And I'm working on my book right now all about that, oh, there's numerous, numerous options and resources and things within each of those categories. But it really brings that whole comprehensive approach biochemical, somatic, emotional, energetic routines, that different things work for different people for regulating and nourishing the nervous system. Arlina Allen 47:51 You just said something in my eyes lit up, because everybody is different, right? There's so many different paths to this sort of recovery, sobriety, alcohol free life, right? Not there's no one solution that works for everybody. And I think that's largely what's so confusing, is, there are so many, like everybody is so different. And there are so many different tools, but I like the idea that this nourish actually can be applied no matter what your specific situation it is. Your situation is. So what are some of the you mentioned, different supplements and things to sort of regulate those? You know, the GABA, serotonin, dopamine, acetylcholine? What if someone's curious about like, what they should be using? Do you have a resource on your website? Or maybe you can just rattle off a few things that people might try? Unknown Speaker 48:50 Yeah, yeah, I'm happy to kind of talk through some of those pieces. So I work with clients one on one to really customize this piece. And kind of piggyback on what you just said, I really work with biochemical individuality. So I can rattle off some things, but it surrounds snowflakes, Arlina Allen 49:06 unique snowflakes, right? It doesn't Unknown Speaker 49:09 mean everybody out there then needs to take this particular supplement or eat this particular food. And B, this is my functional medicine background of what is individual for your biochemistry. And there's different ways to test that. And we can do lab testing and things. But But you know, the easiest, most inexpensive way is when you eat something, when you take something when you do something, notice what happens next, and three things happen. And it can be a really profound like, wow, that helps so much. My mind is blown right now. Or it can be kind of a neutral, like didn't really feel anything one way or the other. Or it can be I hated that, and I don't like how I feel now. And so I'm always cueing people back to that and the more kind of regulated and grounded we are in our body when the body is Calm, and there's practices and ways to do that, the easier it is then to kind of notice, like, what just happened here. Whereas if we're always kind of up in our head and just running and you know, in that intellect mental, it's hard to be like, I don't even know if I liked it. I mean, I just did it. So that's the argument of kind of somatic work. But um, but going back to just kind of some things, you know, I recommend, so biochemically whole food is king is golden. eating real food is is a great place to start. So did it grow from the ground? Can you pick it? berries? You know, bananas off the tree? Can you know, can you hunt it? If you eat meat? Can you gather it like gathering fish, or eggs or cream from the cow. So actual real food, that there isn't a list of ingredients, you know, 43 letters long and a whole paragraph. Real Food. And this is what I would teach in corporate all the time is, it's actually really, really fascinating. You know, one of the most fascinating lectures I ever heard in functional medicine, was a medical doctor who lectured about broccoli for an hour, it was fascinating. Because the chemical breakdown in broccoli, and every fruit and every vegetable, some of that we are still discovering. Because it's like, yeah, yeah, eat your vegetables. But when you really break it down, it's mind blowing, like what that, again, it's physical food and our physical body, what that does. So going back to the basics of whole food, if there's anything I can inspire people with is eat real food. That's in season, it's local, it's colorful, if possible, sometimes that's not always possible. But starting there, you know, eating regularly, because then the body breaks down into amino acids that are the raw materials for the brain. When you eat real, healthy fats, those break down into the omega three fats, some of our omega six fats, those are those necessary fats, again, for the brain, you know, good vegetables, even fermented vegetables, like sauerkraut, that's that good bacteria that goes into the gut. So there's just, it's just endless. The benefits of, you know, the exciting, like, mechanisms within food. And so I like to start there and try to you know, inspire people, and you don't have to, like clear your cupboards. It doesn't have to be radical. Yeah, I'm never radical about any of this. But the idea of adding something in instead of trying to take a bunch of stuff out, add in real food, Arlina Allen 52:39 and real food, that isn't it? Yeah. And I think you were, I think I heard you say that the amino acids and the proteins are the building blocks to these neuro chemicals that we need. And like, at the end of the day, when maybe your gamma is low, or serotonin, or whatever it may be, all of them are low at the end, is that true that it's low at the end of the day? Unknown Speaker 53:00 That's a good question. Um, I think it's more kind of over time, you know, like a 30 day period, a snapshot of like, what are we, you know, kind of dumping in that period, although there are urine tests that we do a 24 hour urine collection, and they are seeing like, how much of the neurotransmitter were dumped into our urine in a 24 hour period. So I think it's both you know, just kind of seeing like, the pattern that the body is on but also it's interesting, like what happens over over a longer period too. Arlina Allen 53:32 Yeah, the reason I asked about the end of the day because I feel like that's like the witching hour for a lot of people, you know, but I think it speaks to meeting like we're so jacked up all day trying to get stuff done, that in the evening we're trying to do was deregulate down regulate to regulate, yeah, just just regulate, yeah, emotion management thing. Unknown Speaker 53:56 So biochemistry is a huge part of it, our neuro chemicals, our blood sugar, our you know, our thyroid, our gut bacteria, our adrenal function. So adrenals are closely connected with dopamine. So if we're running on cortisol and adrenaline, then we're also pulling down on dopamine as well. Every neural chemicals connected with a hormone. So progesterone and gabbeh are connected, which I find a lot of women who are in this gray area struggle with wine are low and progesterone and low and Gabba. And you know, a common kind of symptom complaint of those two chemicals being low is anxiety and difficulty sleeping. And so a lot of women that are reaching to wine to help them sleep and to help manage their anxiety and when we lift the physiological hood, it's low gabicce, low progesterone. So there's all of these kind of physiological pieces, we can start with food, there's different nutrients that can i Find a lot of women are low and gabbeh. Dopamine is the sexy neuro chemical that everybody's like, oh, the dopamine hit the dopamine hit but but in reality, if we're really trying to boost dopamine, we tend to be more interested in things like cocaine, ecstasy, espresso, a pot of coffee, where if we're cocaine or coffee is more low gabbeh, which I'm certainly have that predisposition to be low gabbeh that's been more reaching to things like marijuana, Cannabis, alcohol to hit that off switch. So it's interesting what people you know, reach to so that's the biochemical side, there's some herbs or some nutrients to boost GABA boost dopamine, but then there's also what you're talking about kind of the witching hour, at the end of the day, that then goes into some of just the nervous system fight flight freeze response. So it's not always biochemical, but they're all interconnected, they all work together. If we're in a constant flee response, we're going to be dumping a lot more, you know, of our gas, the dopamine they see, so it all connects. But the but the fight flee freeze response. And if we're, if that valve is always on, if we're always kind of in a flee or in a fight, or we've just in that frozen kind of immobilized, protective state, that's exhausting. Any of those states if the, if the on switch is always on. So by the end of the day, it's hard to continue, we're exhausted holding that dysregulated state. So now we want to regulate it with alcohol to kind of let the valve off constantly, you know, we're fleeing, we want to move we want to, and it's like, I want to stop and slow down. So it could be some of that polyvagal kind of stress response, as well. And then there's, you know, the, the energetic side of things. So this is acupuncture, you know, they talk about, like how the energy moves in the body. So, if there's an area that's, that's more stuck, or moving really fast, and that's where body work comes in acupuncture, you know, working with the energy system, so there's no one size fits all, but I work with people to get kind of the full story. And it's like, where do we want to kind of start here with what might be a missing piece? And what might be depleted? And it's so Arlina Allen 57:17 good, how do people connect with you if they want to reach out and work with you. Unknown Speaker 57:23 So gray area drinkers calm is my sites where all my info is, you can email me I work with clients, one on one, I have a coach training where I train other coaches on the nourish method. And my TED Talks, there are lots of interviews I've done. And then I have did a podcast as well called edit, editing, our drinking and our lives. And so all of that on gray area drinkers calm. Arlina Allen 57:48 That is amazing. I leave all leave links, ever. I know people are probably taking notes or driving or whatever. So I'll leave all the links in the show notes. But this has been such a fascinating conversation. I could easily talk to you for the rest of the day. So many questions. And I just think this was so helpful. Thank you so much for joining me today. Thank you so much for having me. It's fun to meet you and chat with you. Thank you. Yeah, definitely. Thanks so much. And I'll leave all the show notes, links in the show notes how people can get a hold of you. Unknown Speaker 58:20 Wonderful. Thank you. Arlina Allen 58:22 Thanks.
On today's episode Vikki shares how you can create your 15 hour work week. Learn the common mistakes and errors we make when we think about working less and the only 4 steps required to get it done. If you want to create your 15 hour work week with Vikki, she is currently accepting applications. Click here: https://www.vikkilouise.com/15
When things are at their best, it is time to consider and act upon what has to happen to scale and grow your business over time. Scale is a word that is gaining popularity around the world, although sometimes, it needs to be stopped and explained because to scale something is different from one business or person to another. The mindset of scaling is to take something you can already do and modify it to bring in a higher income while also serving your audience in a much better way. Build a strong foundation for your hypnosis empire! Register for the ICBCH Train the Trainer Program with Jason Linett & Richard Nongard. Registration is currently open with courses beginning on October 12, 2021. Visit https://hypnotherapyboard.com/t3-online/ to reserve your spot. In today's episode, I reveal how you can scale and expand your business to a level where you can serve even more people and help more of your audience with value going in both directions. I share insights into what needs to happen within a business and reveal what I have been and are currently doing. I share how to expand the reach of what you do and create a better impact in your business. I also explore the risks of ‘superhero syndrome,' why it is vital to see that you can't do it all yourself, and why you need to find ways to duplicate yourself and expand your skills beyond yourself. “Think bigger. By thinking bigger, we suddenly can serve a brand new audience.” - Jason Linett What intent-based branding is and recognizing that it is okay for you to become wealthy on your journey if you are putting out value Competing against yourself and upgrading your services to satisfy the problems and needs of what people out there are asking for Why you need to be willing to stop and review what you're doing and ask yourself what's working, what can be modified, and what you can stop doing? Why the best time to change up your systems and test is when things are working When to automate or outsource and why you should be willing to hire others Examples of how you can put these scaling strategies into use The advantages of surrounding yourself with people doing things on a bigger scale, quality, impact, and income Resources Mentioned: Frank Kern Chris Ducker Podcast: Session #189 – Hypnotic Outsourcing Podcast: Session #152 – Hypnotic Outsourcing Secrets HypnoThoughts ICBCH Train-The-Trainer Podcast: Session #342 – Brian Eslick on Cracking the Hypnotic Marketing Code Http://JasonLinett.com/ Voxer Book: Work Smart Business by Jason Linett Http://velvetropehypnosis.com Http://WorkSmartHypnosis.com/NowOnline/ Podcast Network Solutions Book: The 4-Hour Workweek by Timothy Ferriss Loom Jefit Email: Jason@WorkSmartHypnosis.com Join our next online certification course… wherever you are in the world! https://WorkSmartHypnosisLIVE.com/ Get an all-access pass to Jason's digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/ Get instant access to Jason Linett's entire hypnotherapeutic training library: https://www.hypnoticworkers.com/ If you enjoyed today's episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/ Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/ Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/
Do you know why we have a 40 hour work week? The Bad Boiz of Podcasting do. They'll inform you if you listen to this riveting episode of Matt & Andrew Vs. Society. Watch the show on twitch.tv/bestfriends420
Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11. In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero's journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off. Listen in for some proven tips for making the smartest moves at each stage of your growing business. IN THIS EPISODE YOU'LL LEARN: The most important thing you have to figure out before you start a business What business owners who want to scale can't afford NOT to do The 5 characteristics/core values Tier 11 looks for in a new hire The key elements of a good prospective employee screening process LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 (click the pink button to see if you're a fit) T&C recordings The 4-Hour Workweek (book by Timothy Ferriss) Forbes article about the new iPhone's privacy features Search Engine Journal article about Google ads and small businesses Reuters articles about paid influencers and ad labels Connect with Ralph (@ralphhb) on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.
Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to learn how to systematically attract your dream customers overnight... and how to get in front of them over and over again? On this episode, Russell Brunson will teach you... Why you should dig your well before you're thirsty. Why he spent 10 YEARS building a relationship with Tony Robbins (that paid off!). How to attract your dream customer RIGHT NOW and how to attract your dream customers over the long-term (BUY your way in or WORK your way in!). Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, hey. What's up everybody? This is Russell Brunson. Welcome back to, what do we call this, Quarantine Traffic TV? We should be talking about viral traffic, how viruses grow. We actually are going to be talking about viral growth, viral traffic towards the end of the Traffic Secrets book. When we get to growth hacking, there's bunch of really cool things. But, we will save that for another day. Just checking in on everybody. Hope you guys are doing great. I know it's crazy times, a lot of things are happening, but a lot of good things are happening in the world right now, too, and just grateful for just so many amazing people who are publishing. I went live yesterday to our 2 Comma Club collective group and I told everyone, I said, "Look, now is the time for you to all be publishing. Your people need you. They need faith. They need hope in a better world. They need things like that to happen. It's time to start publishing." We're going to get deeper into that in the next couple episodes here as we're talking about Traffic Secrets, about publishing and finding your voice and things like that, but now is the time. Your people need you more than ever. It's important for you to go out there and start sharing. Even though it's scary and even though all the stuff, it's time to be a light for the people that follow you. Today, we are getting back into Traffic Secrets. Hope you guys have been enjoying this so far. Have you guys enjoyed these, going live every day? It's been fun for me to kind of start and of kick off the day. Hopefully, it's been good for you guys as well to give you something to think about and talk about and brainstorm on throughout the day. One of mantras I've had in my business for the last, man, probably 10 years or so is this concept of how do you give yourself a raise every single day? Every day, I wake up in the morning and I'm like, "How do I give myself a raise today?" Because think about in the real world, the only way to give yourself a raise is to go back to school. If you're a doctor and you want to give yourself a raise, you got to go back to like four more years of medical school or postgraduate school or things like that. As an entrepreneur, it's kind of fun because I can come into my office and be like: "Okay, if I can increase the conversions on my page; that gives me a raise today. If I can get more traffic coming into my funnels, that's giving me a raise today." There's all these little things we can do to give ourselves a raise every single day. Hopefully, this hanging out with you guys, talking about Traffic and going through the Traffic Secrets book, is giving you guys ideas as you come every day to listen for tip, a hit, an idea, something that you can grab that'll be the thing that'll give you a raise today. The more you guys do that, the better so it's kind of fun. Anyway, we're in the middle of the Traffic Secrets book launch. I think we're halfway through the official launch. It's been going amazingly well. The funnel's converting well, the books are selling like crazy. I want to thank you guys all for participating, even though times are crazy. I think this is the time for all of us to start sharpening our saws. You look at the best companies in the world were all built during these times of economic uncertainty. And so your business, your following, your brand, it is the time to start building it now. All right, so here we go. You guys want to jump into Traffic Secrets again? I've been going through chapter by chapter every day. Some days we've covered half a chapter, but I'm going to be moving into the next stuff. If you don't have your copy yet, we're in pre-order right now. You can go get trafficsecrets.com to go get your copy. They're there. It's free plus shipping, so it costs you I think 9.95 US, 19.95 international. We start shipping these on May 5th, so you may have to wait a little bit to get them but the audiobook, which I recorded, it's seven hours of me reading this entire book, is available right now. Every single day, we're going live and I'm going through the book so while you waiting for the book to come, also I'm sharing with you guys so you can start getting the wheels in your head spinning and get the ideas coming forth. Anyway, if you haven't got it yet, go to trafficsecrets.com and get book. I'd recommend getting the audiobook because you can listen the whole thing tonight. It took me three days to record, but it's seven hours of audio. You can listen to it all day today and by to this time tomorrow have the book done and in your head and understanding it all perfectly well. All right. And then on top of that, there's like five, I think it's five bonus videos you get when you get Traffic Secrets book that each of those by themselves, we could sell for a couple hundred bucks. You get them all for free when you go to trafficsecrets.com and get your free book. I think I said free like 40 times so far. It's time. Anyway. All right. Everyone's asking, "What's Unlock Secrets?" Oh, well there's DotCom Secrets, which is book number one in the series; Expert Secrets, book number two; Traffic Secrets, book number three. Unlock Secrets is a workbook that goes with all of them to help mush them all together and mushify them. But right now, we're talking about the Traffic Secrets book. Okay, so should we dive in? Let's recap what we talked about so far. In the introduction, we talked about the fact there's a storm coming and then it's crazy that we're in the middle of literally... Well, in Boise we're actually having a storm outside, but we're in the middle of this economic storm. It's scary times right now. It's kind of, I don't know, kind of creepy. I wrote this probably 18 months ago, but the introduction starts with "There's a storm coming," and it's talking about... The reason I wrote this book is because there's a storm coming. Businesses are going to be struggling. The lifeblood of every business is what? Traffic. The lifeblood is customers. Right now, in these crazy economic times, the life preserver you have for your business is literally traffic. It's the customers coming around you and it's building up customers that'll be there for a lifetime. Anyway, so the introduction talked about the fact that there's a storm coming, how to prepare for it. Then section number one was all about your dream customer, who is the person you want to serve, and then really understanding them at a deeper level. Are they someone who's moving towards pleasure and moving away from pain? Are they a searcher? Are they a scroller? Where are we finding these people at? How are we interrupting them? That was all in section one, which is one of my favorite chapters. Hope you guys enjoyed that one. Section two, or secret number two then, was now that we know who our dream customers are, secret two is where are they actually hiding? I need to find those people. They got to be hiding somewhere. We talked about congregations and how to identify them. And then in the third video we did like this, we talked about the dream 100. Who's already congregating those people? Where are they at? I had you guys do an exercise, so hopefully you did. It's on page 41 in the book when you get the book. Basically, it was going through each platform. So on Facebook, who are the people that have already congregated your dream customers? Who are the people who already have big Facebook following and writing their names down. Then who are the people who already have big YouTube channels and writing those names down. Who are the people who have big podcasts of your dream customers? Instagram channels, bloggers, big email lists, who are the people that have already congregated the customers you want to have and you want to serve? You got to start listing those people out. That's the first step here in the dream 100. We're going to come back to that today, so I want to make sure you guys have done that and prepared there. And then yesterday, we talked about my favorite concepts, which is hook, story, offer. Whoop. We talked a lot about that. If you missed that one, all these are being posted on Facebook. They're on Facebook long term, so you can go and watch those on Facebook. We may or may not be putting out a Traffic Secrets podcast of these episodes as well because some people have been asking for the replay. That may be coming to you. But today, we're going into secret number four. Secret number four, you guys ready for this? Secret number four is called work your way in and buy your way in. If you read the original DotCom Secrets book, I talk about there's three types of traffic. How many of you guys remember this? There's three types of traffic. This is internet marketing school 101. There is traffic that you control, there's traffic that you earn and there's traffic that you own. There's three types of traffic. Today, we're going to be talking about two of those three types. All right, so working your way in and buying your way. In fact, let me see what's the best way I could share with this. Oh, yeah. It's interesting. When we were launching ClickFunnels five and a half years ago, as you guys know, I'm the non-technical co-founder, which means I got no skills. I can't code, I can't write software, so everyone's writing software for me because I can't do it. Todd and Dylan were creating software. And so it was like what was my job in this whole thing? My job was to figure out, when the doors open on day one, how am I going to make sure that there's traffic coming into our funnel so that people are lined up waiting to create a trial? While they're up all night coding, drinking Red Bulls and doing the hackathon, stuff like that, I was hanging out with them, figuring out, "Okay, I got to figure out dream 100. Who are the people who's got our dream customers?" And so I built my whole dream 100 list, just like I just showed you guys right now and how we did this… actually I did this a couple days ago. I built out the dream 100, and then I started contacting them and calling them and messaging them and sending them stuff in the mail and getting to know them and all sorts of things. After I figure out my dream 100, there's two things I'm trying to do. One, I'm trying to work my way in and number two, I'm trying to buy my way in. Working your way in is, how do I get those people who already have my dream customers to promote me? All you guys have been watching this Traffic Secrets book launch. I have a lot of people who said, "My entire Facebook and Instagram and YouTube feeds are all filled with people talking about Traffic Secrets." Literally, it's my dream 100. It's people I've been building relationships with for years who I say, "I got a new book coming out. Do you want to talk about it?" And they have. I worked my way into those relationships. Those people are promoting it. I'm not paying them. They are affiliates, so they will get paid commissions if they sell a book, but I didn't buy ads from them. I said, "Hey, do you want to promote this?" They said yes. right. I worked my way in. If you look at how do you work your way into your dream 100, you could go through the book here on page number 57. I start walking you through the process. Step number one is called dig your well before you're thirsty. There's a book that Harvey Mackay wrote called Dig Your Well Before You're Thirsty. I remember reading that book and just being like, "Okay, that's the thing." A lot of times, people are like, "Well, when my product's done, then I'll go start working on my dream 100. I'll start building relationships. When I'm ready to launch, then I'll go do that." It's like no, no, no. You need to do that today because when your product's done, if you come to someone and the first time you meet like, "Hey, how's it going? My name's Russell. Do you want to promote my book?" they're going to be like, "Dude, I don't know who you are. All you're doing is asking me for favors and asking me for things." Your job is to start building a relationship today, immediately. Start digging you well before you're thirsty. That's why I led the book with this, because you should start doing this today. Let's say you do this on Instagram or on Facebook. Let's say Instagram, you figure who on Instagram already has my dream following. Who are the influencers who already have a huge list of people, a ton of followers of my dream customers? And then start messaging them. I read you guys a couple days ago in here talking about dreaming 100 Rachel Hall, when she launched her book that became the number two bestselling book of the year last year, only losing to Michelle Obama, come on now, first thing she did is she went to Instagram and found everyone who had her dream customers who had over 200,000 followers. She personally DMed every single one of them. She started working her way in, getting to know them, messaging them, sending them free copies of her product and getting to know them. Same thing with Tom Bilyeu from Quest. When they launched Quest Nutrition, same thing. He went to Instagram and found who was all the influencers who got my dream customers? I'm going to start working my way in and send them free samples, send them product and started working their way in. So that's step number one, is working your way and getting to know these people. When your product's launched, they should already know who you are. They should be friends. In fact, I think I tell a story in here of Tim Ferriss. When he launched The 4-Hour Workweek, he did the same thing. He said, "I'm writing a book. I need to start digging my well today." So he said, "Who's my dream 100? Who are the people that someday I'd love for them to promote my book?" He built a huge list of bloggers and podcasters and things like that. He started getting to know them, became friends with them, messaged them a year before he launched his book. He started digging his well before he was thirsty with these people, getting to know them as he's writing a book. Eventually people are like, "What do you do for a living?" He's like, "Oh, I'm an author. I'm writing a book." They're, "What's the book?" "It's not done yet. I'll tell you when it's done." But people are like, "This guy's really cool. He's just really nice." And then eventually Tim's like, "Hey, my book's done. Can I send you a free copy?" They're like, "Heck yeah," so he sent all these people free copies of The 4-Hour Workweek. And then he's like, "Hey, launch day is this day. If you like it, I'd love for you to write a blog post on launch day and tell the world." And on launch day, he had like, I don't know, a thousand bloggers on day one blogging about The 4-Hour Workweek. That built Tim Ferriss. And so this whole concept is how it works. You figure out your dream 100 is and step number one, you start digging your well before you're thirsty. I'm not going to spend too much time, but we talked about all the different ways to do that here inside the book and the ways you do it the right way and then the wrong way. Okay, let's see. Let me I make sure I'm doing this in the right order. Step number one is dig your well before you're thirsty. Step number two is you work your way in. It's interesting. Right now, while we're on quarantine, my kids and I and my wife are doing the Marvel marathon. We started with Captain America and then Captain Marvel. We're doing it chronologically so it's not when the movies released, but when they chronologically fit into time. So Captain America's number one, Captain Marvel. Last night, it was Iron Man. Tomorrow, or tonight, it's going to be Incredible Hulk. We're doing the whole marathon. As I was watching, I was thinking about... I remember when Infinity Wars came out and Endgame came out. How did they launch those movies? Thinking about this, what they did is that the movie theaters, Disney, they have relationships with the people that have their dream customers, so The Today Show, The Tonight Show, Good Morning America, Late Night, all the different talk shows. About a week before any of these movies go live, what happens? Again, let's just say that we're Hollywood right now. Hollywood builds out their dream... So here's your dream 100. I got to figure out how to work my way in and buy my way into these people. This is what Hollywood does. It's the same thing. It's like okay, here's the morning shows, the talk shows, late night talk shows. If we're going to promote this movie, we need to start working our way in today. And so what do they do? They go and all of a sudden, you see the guy who plays Thor, Chris Hemsworth, is on every single show talking about the movie. And then you got Iron Man going everywhere, and you got all the famous people going on all these shows, talking about the movie like, "This weekend, the movie's coming out. It's coming out. It's coming out." They're working their way in to all these channels, letting them know that this thing's about to go live. And then boom, movie goes live on the weekend. They make a billion dollars. That's how they launch movies. The same thing's true in our world, For the last two years that I've been writing this book, I built my dream 100. I got to know them. I built relationships. I sent free copies of the book. Now, I'm doing podcast interviews, Facebook Lives and all sorts of stuff, talking about my book, getting it out there to the world. Same thing's true for your product. It's the same thing. You start working your way in. We call it working your way in or earning your traffic because it's free. You're not paying for it. You're paying for it with your time, your relationships. But it's the best kind of traffic because it's... First off, doesn't cost you any money. Number two, usually it's coming with a personal recommendation. It's the best type of traffic you can get. So work our way in. The first goal is to work our way into everyone's side of the dream 100. In fact on page 64, you see, well, here's a picture of it there. Personally, I try to figure out how to work my way in. I go through all my podcast lists. How do I get on everyone's podcasts? I want to hit the podcast circuits. Here's all my YouTubers. How do I get on the YouTube circuit? Here's all the people that Facebook live, people who have email list. I'm trying to work these circuits and get into every single person's thing. That's how I worked my way in. In fact, when I launched the Experts Secrets book, I show a picture here, but I spent... Some of you guys saw that video. I did a whole YouTube video about this. I spent 10 years building a relationship with Tony Robbins, my dream 100. When the Experts Secrets book came out, I said, "Hey, can you interview me about my book on your fan page?" He's like, "Okay," and he interviewed me. This interview got 3.1 million views, of Tony interviewing me when the last book came out. I was working my way in. Didn't cost me any money, but I got in there and got this free promotion. The first thing is working your way in. The second way is you buy your way in. Now in a perfect world, everyone in your dream 100 would just promote you for free. But the reality is for 10 years, for example, Tony Robbins didn't promote me for a decade that I was working my way in, working my way in, working my way in. But what's cool is during that time, while I'm working my way in and hoping to get him to promote me for free, I'm still able to go and buy my way in. I was able to go to Tony Robbins, he's my dream 100, and I targeted his fans, his followers on Facebook. I bought ads to his followers. I know his followers are my dream customers, so I bought ads to those people. I knew that Grant Cardone's followers are my dream customers, so I bought ads to those people and I did the same thing. There's two steps to the process. You figure out who your dream 100 is. Number one is you're going and you are working your way and trying to get free exposure to their following, to their fans, to their audiences. And then two, while you're trying to work your way in and get free exposure, you can also buy your way in. All the advertising platforms nowadays like Facebook and Instagram and YouTube allow you to buy ads directly targeting certain people. If I have your dream customers, you can buy ads and say, "Everyone who follows Russell Brunson, I want them to see my ad." You can do that really easily. If you're selling a health product, you can say, "Everyone who follows Dr. Oz, show them my product." While you're waiting for Dr. Oz to put you on the show someday in the future, while you're building a relationship and trying to get on his show to get all this exposure, at the same time you can be buying your way in today. You don't have to wait for him to say yes. Facebook, Instagram, YouTube, the channels have already said yes to you. So I'm working my way in and I'm buying my way in. People always ask me, "What's better? Is it better to work your way in or to buy your way in? The reality is you want both. Here's a little graph here, if you can see. See? If I'm buying my way in, boom. I can get a big spike immediately. I start getting traffic like yesterday. I can get traffic super, super fast. I work my way in, it takes longer. But over the long term, you can get way more traffic from that. The reality is you want both. You want the immediate traffic in sales coming in from buying your way in, and you want the long-term consistent free traffic. If you're doing both at the same time, that's the best way to do it. ClickFunnels has built up of a lot of traffic from both things, free traffic that we're working our way in, as well as paid traffic that we're buying our way in. That's kind of where we're starting. I could spend like six years going on this, but you got to get the book, you guys. You have to get it. You can't say it about your own book, that's annoying, but I worked really hard on it so I can say that. I think it's really good. I'm really proud of it. It's funny, because when you're you finish writing it, you're so proud of it, and then there's this phase where you have to send it to people to read. Man, it is a scary, scary phase. I remember sending it to a whole bunch of my friends and just be like, "Here's my new book," and then just waiting and hoping and hoping. It's funny because at first, you don't hear back because books take a long time to read. You're just like, "Oh my gosh, they must hate it. I'm really, really scared." And then a couple weeks ago, I was at Tony Robbins' 60th birthday party, which was insane. I'm sitting there and I saw Garrett White across the room. He came over, gave me a hug. And then he's like, in the way Garrett says it, "Brother." He's like, "I read the new book." I'm like, "Oh yeah. What'd you think?" freaking out like, "I hope he..." And Garrett's been one of the biggest fans of DotCom and Expert Secrets that we have, one of our biggest promoters of the book. He's like, "This one's better than the other two." I was like, "What? Are you serious?" I'm like, "Oh, cool. Thanks." Inside, I'm freaking out because I've been so panicked, so nervous, so afraid that when people got this, what if they don't like it? It's the insecurities of the artist. You always will have it as you start putting your stuff out there. But it made me really happy that... Anyway, so far everyone who's had a chance to read it has loved it. So many of you guys have had a chance to listen the audiobook and sent amazing feedback. I'm grateful for it. Anyway, yes. I'm excited. If you guys don't have a copy of the book yet, now is the time. All you got to do is go to trafficsecrets.com. Again, we're in pre-order right now. These don't ship until May 5th, assuming that Amazon opens back up soon. Anyway, that's a story for the another day. May 5th, these start shipping. We'll be shipping from our warehouse, so you don't have worry about that. But if you go to trafficsecrets.com, you can pre-order. There's an order of form bump for an audiobook. If you want to start listening to it today, you can start listening today. I spent three days in the studio reading it. It's seven-hour audio, I think, of the whole book. You can start listening to today and have it ready by tomorrow. It's going to be awesome. Anyway, I'm excited for you guys. Hopefully, you enjoy the book when it comes out. I've got to jump. I've been working my way and I've got interviews starting in four minutes with a whole bunch of other people who are going to be talking about this book. I'm going to go jump off and jump on the calls with them, you guys. Yes, I practice what I preach. But now's time to get your book. Go to trafficsecrets.com. I hope you guys enjoy it. I hope you guys love it. And again, while you're ready for the book to show up, there's the audiobook you can upsell. There's five videos you get. One of them is me talking about Traffic Secrets at Funnel Hacking LIVE. There's one from Prince EA, who's over 3 billion views on YouTube. There's Peng Joon's video. There's a whole bunch of amazing Traffic videos you get instantly when you get the book, so go take advantage of that as well at trafficsecrets.com. Someone said, "Where at?" Anyway, I'm jumping off. I got a call in three minutes. I appreciate you guys. Thanks for hanging out with me today. We'll talk back tomorrow. Tomorrow, we're going to be going into the next secret, which is traffic that you own. This is the most important type of traffic, so we'll cover this tomorrow. Again, there's three types of traffic, traffic you control, traffic that you earn and traffic that you own. Tomorrow, we'll talk about traffic you own, the most important, most vital, most fun type of traffic. Thanks, you guys. Trafficsecrets.com. Appreciate you all. We'll see you guys tomorrow. Bye, everybody.
What if you could sell less but make a bigger profit? Sound too good to be true? Russ Ruffino, creator and founder of Clients on Demand, helps experts, coaches, consultants, and thought leaders do this very thing. In this episode of Business Lunch, Russ sits down with host Roland Frasier to talk about how he went from selling products that cost less than $10 to selling programs that cost $10,000 or more. Russ started out in online marketing in 2011. After some affiliate marketing success, he realized the real money was in creating his own stuff. He bought everything he could afford on his bartender salary and started selling products at a really low price. It didn't take long before he decided to flip the model on its head. Instead of selling thousands of copies of something that cost $7, why not sell a handful of something that costs $7k? The Model Is Simple Russ tried a massive experiment. He designed a funnel, found some committed folks to enroll in his program, and they got results. His income went from $20k/month to $200k/month as soon as he got it cranking. They scaled and scaled, and now they're doing around $1.7 million/month. He says his model is simple and elegant. It's what's left when you toss out everything extreme or unnecessary. ad webinar phone call new client They run ads on YouTube and Facebook and drive traffic into a 40-minute webinar. On the webinar, they invite people to book a call. On the call, they book them straight into their high-ticket program. And that's the same model they teach to their clients. Their program is 8 weeks long. On the back of that, they have a 1-year mastermind ($24k). Then they have a higher-level mastermind for $85k/year for people who want to go to multiple 7, 8 figures. The vast majority of their clients are in the health space, relationship space, nutrition space, real estate space, NOT the business building space. They don't want to create their own competitors. Their ideal customer is anyone who can solve a major life or business challenge. They have to have something to teach people and an outcome they can help people achieve. One of their clients is a handstand coach. He teaches how to do a press up to a handstand, which is the holy grail of yoga/fitness people. Russ was skeptical at first, but it's wildly popular and way more than just a handstand. There are a cascade of benefits—no back or shoulder pain for the rest of your life, literally being an inch taller—that make it well worth the high ticket. What About Downselling and Outsourcing? A lot of people believe you have to warm people up by starting with a low-ticket item, then move toward a high-ticket program. What are Russ's thoughts on the value ladder concept? His method works without a warm-up. He's filtering out people who aren't willing to invest and commit, and getting right to the people who are. He might be leaving money on the table by not having a downsell, but he doesn't know what he'd even sell. He could do an information-only program without the support, but that defeats the whole purpose. It's like giving a stick of dynamite to a kid. About 95% of their enrollments come on the first call. They have 30-35 people a day reaching out to his company, and he has 5 people on the phones full-time. They watch the webinar, then book their appointment right after. He says he hasn't had much success with outsourcing sales. It's difficult to find someone completely aligned with their values. They only make an offer to 80% of the people they talk to. They firmly believe in only selling to people it's really going to work for. When you have an outside commissioned sales team, they're not going to abide by that. They just want to sell. They don't work with copycats. They don't work with people whose niche is too narrow or whose market is too hard to reach. And they make a judgment call on the spot about whether or not their offer is viable. They spend about $800k/year trying to break their sales model. They test different things, but nothing ever works better than their consultative, open method. How to Build the Very Best Team When it comes to building a good team, Russ says you have to start with yourself. You want to be a cool person to work for. If you have trouble getting along with people, you've got to fix that. As far as prioritizing what you should delegate, there might be two or three things you love and are absolutely brilliant at, and every moment you're not doing that, you're wasting money. You have to surrender your ego if you want to grow your company. Russ knows it's not his job to change people's lives. It's his job to build a machine that changes people's lives. When he realized that, it set him free from having to be the guy who's hand-holding every client. On his team, he's got Facebook people, copywriting people, mindset and performing people who guide clients through self-sabotage, overwhelm, and fear. HIs team is super hands-on, teaching people how to do everything (like Facebook marketing) and doing it with them. Is Russ afraid he'll train people who will go out and compete against him? Not really. He's upfront from the get go. Whenever he brings people on, he sits down to get a clear sense of whether they have an entrepreneurial bug or are more motivated by security. You want to find people who are brilliant at what they do but don't want the pressure of running their own business. He's also a big believer in reminding his team about the impact they're making in people's lives—and creating space for them to shine. When a client has a win, they celebrate that win, and they celebrate everybody in the company who played a role in that win. What It Looks Like to Be Russ If Russ didn't want to scale, his company could run on its own. Right now he spends 6 hours a week on client support, mostly with people in their highest level mastermind. He spends 3-4 hours a week meeting with his team, making sure the trains are running on time. And the rest of his time is spent scaling the company. He wants to go from $15-20 million a year to 9-figures. How will he get there? It's all about finding additional value adds, like developing software for their clients and ramping up what they do. But he knows the importance of balancing the growth of the company with still being able to provide an amazing service. What resources does Russ recommend for people who want to be like him? The number one book that changed his life was The 4-Hour Workweek. The chapter on fear is the best thing he's ever read. He also highly recommends Principles: Life and Work by Ray Dalio and Letting Go: The Pathway of Surrender by David R. Hawkins. That one blew his mind. If you want to find out more, book a call with Russ's team HERE. They'll dig into your business with you, put their heads together with yours, and make a plan moving forward. That one call will massively give you clarity about what you should be doing in your business.