In the Sauce

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Welcome to In the Sauce, a podcast about building and growing consumer brands. When we launched a line of fresh sauces, I knew we were jumping into something crazy. Haven’s Kitchen is a cooking school, café and event space. A product that people buy in grocery stores is an entirely new business, and…

Heritage Radio Network


    • Oct 10, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 56m AVG DURATION
    • 249 EPISODES

    4.9 from 73 ratings Listeners of In the Sauce that love the show mention: alison, food, great.


    Ivy Insights

    The In the Sauce podcast is a must-listen for anyone involved in or interested in the CPG (consumer packaged goods) industry. Hosted by Alison, the podcast features insightful conversations with guests who provide valuable advice and knowledge for startups in this space. The archive of episodes is a treasure trove of information, covering a wide range of topics and issues that CPG startups are likely to encounter.

    One of the best aspects of this podcast is Alison's ability to break down her guests' insights into actionable tasks that listeners can incorporate into their own businesses. She goes beyond simply interviewing guests as "talking heads" and instead engages in thoughtful conversations, making it relatable for novices navigating their way through the CPG world. The guests themselves are also exceptional, bringing their expertise and experience to the table, giving practical advice and sharing their wisdom.

    However, one potential drawback of this podcast is that some listeners may wish for more input from Alison herself. While she does a fantastic job moderating the conversations and asking probing questions, there might be moments where listeners crave more of her own thoughts and insights on certain topics.

    In conclusion, The In the Sauce podcast stands out as an informative and interesting resource for CPG startups. Alison's hosting style creates engaging and relatable conversations with knowledgeable guests, making it an invaluable tool for those building businesses in this industry. Whether you're looking for practical advice, inspiration, or lessons from others' experiences, this podcast is a fantastic resource worth exploring.



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    Latest episodes from In the Sauce

    Building In the Sauce

    Play Episode Listen Later Oct 10, 2024 61:52


    For the 250th and final episode of ITS, Ali invited Adam Brown to help her recap the past 6 years of the show.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building with Today's Natural Consumer

    Play Episode Listen Later Oct 3, 2024 53:48


    Annalea Krebs is the founder and CEO of Social Nature, an online product discovery platform with over 1M shoppers. On this episode of ITS, Annalea and Ali talk about the consumer journey, from trial to life-long fan, and how it's more important than ever to take the risk out of trying new products.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Rebuilding

    Play Episode Listen Later Sep 26, 2024 59:18


    Catherine Campbell is the founder of One For the Books, a marketing consultancy that specializes in reviving older brands in food, home, hospitality, and culture. On this episode of ITS, Ali and Catherine discuss vibes: what brands do when they lose them, and how to know when you're a brand at risk.Photo courtesy of Chelsea Lane Photography.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building on Tastemade

    Play Episode Listen Later Sep 19, 2024 52:35


    McCall Gridley is Head of Sales & Partner Experience at Tastemade. On this episode of ITS, McCall tells Ali how brands can partner with Tastemade to create content that not only creates awareness, but also drives sales. They discuss the ever-evolving state of food media, how to think about content and consumer mindset, and why a media ecosystem is better than a single channel strategy.Photo courtesy of Tastemade.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building and Leadership

    Play Episode Listen Later Sep 12, 2024 65:58


    Jane Miller is the CEO of Rudi's Rocky Mountain Bakery and CPG veteran with over 30 years of executive experience. On this episode of ITS, Jane and Ali talk about the fundamentals that have always been true of sustainable CPG brands, the qualities of great leaders, what makes brands fail, and why "build it and they will come" is a very bad idea.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building for People Who Need You

    Play Episode Listen Later Sep 5, 2024 51:02


    Steven Singer is the founder and CEO of FODY Food and a 25-year CPG veteran. On this episode of ITS, Steven and Ali talk about the pros and cons of a building a niche product, how social media has truly changed the game in CPG, and how founders can protect themselves and their companies in this new era.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building Unity

    Play Episode Listen Later Aug 2, 2024 57:18


    Clara Paye is the founder and CEO of UNiTE, best known for its line of globally-inspired protein bars. On this episode of ITS, Clara and Ali talk about building data stories for retailers, resources for emerging brands, and Clara's mission to democratize wellness.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building the Cult in Culture

    Play Episode Listen Later Jul 25, 2024 53:14


    Sasha Shor is the founder of Holy Tshili, a new condiment company that all began with a mashup of everything bagel seasoning, chili crisp, and furikake. On this episode of ITS, Sasha shares her lessons from a decades-long career as an award-winning creative leader, storyteller, and collaborator.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building Operational Finance

    Play Episode Listen Later Jul 18, 2024 50:23


    Kevin Griffith is the founder and CEO of Amplifi, an operational finance firm that works with CPG companies. On this episode of ITS, Kevin and Ali talk about key financial functions that emerging brands must understand to protect cash and stay healthy during tough times.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building with Partners

    Play Episode Listen Later Jul 11, 2024 53:37


    Amrit Richmond is a CPG strategist best known for the content & community she's worked to build since 2017: Indie CPG. On this episode of ITS, Amrit and Ali extol the virtues of cross-brand collaborations and cover everything from Faire emails to retail exclusive products.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building Humbly

    Play Episode Listen Later Jun 28, 2024 56:32


    Ben Bacon is the founder of Lentilful, the instant meal company that launched 18 months ago and is rapidly growing its distribution. On this episode of ITS, Ben shares his thoughts on product, market, consumer, and sales channels, and resources. It's a must-listen for very early stage food startup.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building with Instacart

    Play Episode Listen Later Jun 20, 2024 40:54


    Graham Edward is the Head of Emerging Brand Partnerships and Canada Brand Partnerships at Instacart. On this episode of ITS, he walks Ali through how emerging brands can leverage Instacart to both maximize sales and build awareness on the platform.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building on Industry Love

    Play Episode Listen Later May 31, 2024 55:38


    Yasameen and Sheilla Sajady are the founders of Maazah, the refrigerated condiment company, best known for it's bold, tart, delicious chutneys. On this episode of ITS, the sisters talk Ali through how they've leveraged industry awards and accelerators to build efficiently and thoughtfully.Photo courtesy of Quincy Street Kitchen.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building with Pinterest

    Play Episode Listen Later May 23, 2024 53:57


    Malik Ducard is the Chief Content Officer at Pinterest, where he is responsible for setting the global content strategy. On this episode of ITS, Ali and Malik cover AI, the future of content, and how brands can work with Pinterest to reach and please consumers.Photo courtesy of Pinterest.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building Consistently

    Play Episode Listen Later May 9, 2024 61:20


    Jessica Bernheim is the Head of Marketing and Strategy at Daring Foods. On this episode of ITS, Jess walks Ali through an often-used, yet misunderstood concept: brand strategy.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building Everyday Premium

    Play Episode Listen Later May 2, 2024 58:06


    Miles Soboroff is the Co-Founder of Zab's – the datil pepper hot sauce company that has won over heat lovers across the US. On this episode of ITS, Miles and Ali talk about winning on Faire, the Why behind Foodservice, and how Zab's holds onto its messaging.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building to Please

    Play Episode Listen Later Apr 26, 2024 53:06


    Ethan Frisch and Ori Zohar are Co-Founders of Burlap & Barrel, the spice company deeply beloved by the chef community and home cooks, in search of spices that taste like they're meant to taste. On this episode of ITS, Ethan and Ori tell Ali how they not only quintupled in Covid, but how they made sure to stay in the hearts and carts of consumers after the pandemic.Photo courtesy of Burlap and Barrel.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building Full Funnel on Amazon

    Play Episode Listen Later Apr 11, 2024 60:08


    Vanessa McPhill is a Freelance Marketer and Amazon Ads Manager Partner who works with brands to craft online and offline strategies to drive awareness and growth. On this episode of ITS, Vanessa walks Ali through Amazon: How to think about it, why a full-funnel approach is key, why it's a retail and media partner, and what the heck A+ content is.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building Fast and Familiar

    Play Episode Listen Later Apr 4, 2024 44:12


    Nicholas Naclero is Founder of Mmmly, the new classic cookie brand offering indulgent snacks that are actually good for you. On this episode of ITS, Nick and Ali talk about his learnings from the first 3 years of business, how our choices are now about efficiency, why the consumer has returned to the center, and his Wefunder campaign.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    Building Better Innovation

    Play Episode Listen Later Mar 28, 2024 61:19


    Mark Haas is the CEO of the Helmsman Group, a company that has helped companies like Magic Spoon, Urban Remedy, Kellogg's, and Haven's Kitchen build sustainable, scalable, and profitable CPG products. On this episode of ITS, Ali and Mark talk about innovation: what makes it great, why to build it from the ground up, and how to work best with an outside partner.In the Sauce is Powered by Simplecast.

    Building After the GoGo Years

    Play Episode Listen Later Mar 24, 2024 59:40


    Anna Whiteman is a Principal at Coefficient Capital, a multi-stage investment fund focused on consumer and technology investments. On this episode of ITS, Anna and Ali talk about what they saw at Expo West, beyond the brands and booths. They discuss the state of CPG today, how VC's are thinking about emerging brands, and why a return to pragmatism is a good thing for companies building in 2024.In the Sauce is Powered by Simplecast.

    Building the AIOLI

    Play Episode Listen Later Mar 7, 2024 57:42


    This episode is a little different. Adam Brown is the Founder and President of Sircle Media, a social media agency that specializes in helping CPG and Beverage brands win online and in-store. On this episode of ITS, Adam interviews Ali all about Haven's Kitchen's new product line: AIOLI! They go through innovation, sales, marketing - and the WHY and HOW of the new line. Ali shares an Amazon discount code toward the end, so listen up!In the Sauce is Powered by Simplecast.

    Building a Daily Crunch

    Play Episode Listen Later Mar 1, 2024 51:29


    Laurel Orley is the Co-Founder and CEO of Daily Crunch, the company that makes sprouted nut snacks with flavors like Nashville Hot, Dill Pickle and Cherry Berry. On this episode of ITS, Laurel tells Ali how she launched the company with a framework she learned during her career as a marketer at brands including #Dove #LiptonTea, #Suave and #Hellman's.In the Sauce is Powered by Simplecast.

    Building an Excellent Expo

    Play Episode Listen Later Feb 22, 2024 61:03


    Maddie Kennedy is Senior Brand Manager at Haven's Kitchen, and on this episode of ITS, she and Ali talk EXPO WEST. Maddie shares how she's planning on getting the most out of the biggest trade show in the industry: from brand collaborations, to evergreen collateral, to team happiness tips.In the Sauce is Powered by Simplecast.

    Building Foodservice

    Play Episode Listen Later Feb 1, 2024 62:09


    Ray Goulbourne is a foodservice expert with experience at high growth CPG brands including Banza, Simulate, Mason Dixie, and Sir Kensington's. On this episode of ITS, Ray breaks the channel down for Ali: From defining objectives and choosing a segment, to execution and scale. There's even a cheat code in the last few minutes, where brands looking into foodservice can start their research.In the Sauce is Powered by Simplecast.

    Building a Thing

    Play Episode Listen Later Jan 25, 2024 61:31


    Melissa Seligmann is the COO at Thingtesting, a review and discovery platform built to help people discover and share their candid reviews of brands. On this episode of ITS, Melissa and Ali talk about what's hot, what's not, and how Thingtesting's new growth tools are helping brands showcase foot traffic, analyze basket data, and expose their products to a new, engaged consumer.In the Sauce is Powered by Simplecast.

    Building Retail Media

    Play Episode Listen Later Jan 18, 2024 64:54


    Eleanor Hayden is the founder of Hayden Consultancy - a shopper marketing consulting firm that works with brands like Olipop, Magic Spoon, Dream Pops, Catalina Crunch, Purely Elizabeth, Haven's Kitchen, and more. On this episode (Eleanor's 2nd!) of ITS, Eleanor walks Ali through all the ways brands can spend on digital marketing with retailers (and Instacart)...Sharpen your pencils!In the Sauce is Powered by Simplecast.

    Building Social in 2024

    Play Episode Listen Later Jan 11, 2024 54:23


    Lia Haberman is a marketing consultant for brands including AT&T, Robert Half, Riot Games, Viral Nation, and more. She is also an instructor of Influencer Marketing and Social Media Marketing at UCLA Extension, and writes a weekly Creator Economy newsletter called ICYMI (In Case You Missed It) to help over 15K industry pros stay up to date on platform news, social trends, and brand campaigns. On this episode of ITS, it's all about the algorithms and how brands can optimize their social media in today's zeitgeist.In the Sauce is Powered by Simplecast.

    Building on Shrooms

    Play Episode Listen Later Dec 21, 2023 54:40


    Parker Olson is the founder of Forij, the naturally sweetened, low sugar granola and granola bars, packed with superfood ingredients and concentrated mushroom extracts. On this episode of ITS, Parker and Ali talk about the state of CPG, Parker's next move, and also, a little bit about mushrooms. In the Sauce is Powered by Simplecast.

    Building Like a Sales Hero

    Play Episode Listen Later Dec 14, 2023 49:47


    Adria Campbell is the Chief Revenue Officer at Malk Organics, the premium, plant-based milk company known for it's celebrity-created Erewhon smoothies. On this episode of ITS, Adria walks Ali through the way she runs sales, the KPI's she's established for her team, how she hires, and what her secret is with buyers. They also talk the perils of seasonal sku's and why Social Nature is the demo of the future.  In the Sauce is Powered by Simplecast.

    Building Socially

    Play Episode Listen Later Nov 22, 2023 61:35


    Kendall Dickieson is the social media and influencer marketing consultant helping brands like Graza, Canopy, and immi become best friends with their consumer. On this episode of ITS, Kendall talks all things social, content, and how to make community more than a buzzword.In the Sauce is Powered by Simplecast.

    Building on a Family Recipe

    Play Episode Listen Later Nov 16, 2023 62:39


    Crystal Ung is the Founder and CEO of Bowlcut, the sauce brand named after everyone's favorite 80s haircut, building next generation Asian-American flavor. On this episode of ITS, Ali and Crystal talk about Operating Principles, leadership, and how Bowlcut is the culmination of Crystal's life and career.In the Sauce is Powered by Simplecast.

    Building with a Strategic Creative

    Play Episode Listen Later Nov 9, 2023 58:01


    Taja Dockendorf is the Founder and Chief Creative Director of Pulp+Wire, an award-winning consumer packaging, branding, and digital agency that's worked with brands like Petco, Magnolia Bakery, Bob's Red Mill, and Vermont Creamery. On this episode of ITS, Taja breaks down what makes branding, digital content, and packaging both visually compelling and rooted in functionality and effectiveness.In the Sauce is Powered by Simplecast.

    Building with Cows

    Play Episode Listen Later Nov 2, 2023 49:14


    Hayley Painter is the co-CEO and co-Founder of Painterland Sisters, an organic skyr yogurt company a mission to connect consumers with family farmers. On this episode of ITS, Hayley tells Ali why she and her sister Stephanie began packaging their thick, creamy yogurt, how they're changing the narrative on dairy farming, and what the future holds for the sisters and their community.In the Sauce is Powered by Simplecast.

    Building a Newsletter

    Play Episode Listen Later Oct 26, 2023 58:46


    Nate Rosen is the founder of Express Checkout, a newsletter dedicated to the latest news and trends across CPG, retail, eCommerce, and supply chain. On this episode of ITS, Nate and Ali talk economic recovery, c-stores, and best practices for developing, writing, and building subscribers for newsletters.In the Sauce is Powered by Simplecast.

    Building a Good Time

    Play Episode Listen Later Oct 19, 2023 63:32


    Marissa Hohner is the CEO & founder of Good Time Creative, the agency best known for creating trade show exhibits, experiential installations, influencer kits, and custom merch for brands like Chomps, Belgian Boys, Culture Pop, Ulta, Gatsby, Celsius, and Imperfect Foods. On this episode of ITS, Marissa and Ali talk about best ways to express your brand without spending more than you should, and what some brands may be missing without realizing it.In the Sauce is Powered by Simplecast.

    Building on a Mission

    Play Episode Listen Later Oct 12, 2023 34:09


    Patrick Schwarzenegger is the CEO of Mosh, the brand on a mission to educate consumers about brain health. On this episode of ITS, Patrick shares how his experience as an angel investor has shaped MOSH, how brain health is evolving as a category, and why fixing your "leaky buckets" is critical to profitable growth.In the Sauce is Powered by Simplecast.

    Building with a Creator

    Play Episode Listen Later Oct 5, 2023 56:19


    Chris Gallant is the CEO of Chamberlain Coffee, the brainchild of YouTube phenomenon Emma Chamberlain. On this episode of ITS, Chris and Ali talk about creator-founded brands, how they can pull apart from the personality that started them, the persistence of retail, and why "cans in hands" is a must for a coffee brand.In the Sauce is Powered by Simplecast.

    Building for Humans

    Play Episode Listen Later Sep 28, 2023 54:41


    Beatrice Dixon is the co-founder, Chief Innovation Officer, and CEO of the Honey Pot Company, a plant-derived hygiene powerhouse for humans with vaginas. On this episode of ITS, Beatrice and Ali talk about the origins of Honey Pot (it started with a dream), and the realities of the CPG business: from community management, to investor issues, to working with retailers focused on a "simplify to amplify" environment.In the Sauce is Powered by Simplecast.

    Build. Test. Learn. Wow!

    Play Episode Listen Later Sep 21, 2023 61:03


    Sabeena Ladha is the founder and CEO of Deux, the good-for-you cookie dough company. On this episode of ITS, Sabeena walks Ali through the processes she's honed after her years at Lays, Diamond Foods, McKinsey and M13. Hint: It's all about testing and learning.In the Sauce is Powered by Simplecast.

    Building Staying Power

    Play Episode Listen Later Sep 14, 2023 47:23


    Lauryn Chun is the founder of Mother-in-Law's, the crowd favorite brand that started the fermented foods craze way back in 2009. On this episode of ITS, Ali and Lauryn compare the economic environment today with 2010-2012, and discuss the creativity, scrappiness, and innovation that emerged from challenges.In the Sauce is Powered by Simplecast.

    Building with the BIG One

    Play Episode Listen Later Sep 7, 2023 72:49


    Grant Thomas is Chief Service Officer at Arc Retail Group, and has successfully launched over 100 items across 7 Walmart departments in 38 categories. On this episode of ITS, Grant breaks down Walmart for Ali: From the distribution and fulfillment details brands have to nail, to the velocity expectations and consumer profiles (that may surprise you).In the Sauce is Powered by Simplecast.

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