Podcasts about strong brand

Peter Wilken is a branding expert with 30 years of experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.A 'madman' advertising veteran, Peter ran top creative agencies such as BBDO, Leo Burnett, and Ogilvy. He co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels.A global nomad, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded his private consulting company, Dolphin Brand Strategy, and the online brand strategy coaching platform, The Lighthouse Brand Strategy Academy. Launched in late 2023, the academy is Peter's online course and mentoring program focused on democratizing effective brand strategy, making it accessible, affordable, and actionable to small business owners, solopreneurs, and brand strategists everywhere.Peter is the author of Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands, which includes more than 40 carefully curated, bite-sized creative and strategic thinking tools, as well as the free e-book, The 10 Commandments to Build a Strong Brand (and Steer Your Ship). He lives in West Vancouver, BC, with his wife Regina. They have three grown sons, two grandchildren, and a beagle.Connect with Peter here:https://www.linkedin.com/in/peterwilken/https://www.facebook.com/lighthousebrandstrategy/https://www.instagram.com/dolphinbrandman/https://www.peterwilken.com/Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101

If you've ever thought, “No one is buying my offer right now and everyone is saying I'm too expensive... I should just offer a one-time discount" — this episode is for you.Because the truth is, your pricing isn't the problem (and you don't need to include more things to make it "worth it"). When your dream clients don't immediately understand your value (aka what makes you different and why you're the person to solve their current challenges/problems), they default to saying it's “too expensive.”But the real problem? You're not positioning your brand clearly enough for them to see why your offer is exactly what they need (and what will help them experience and live the life they want so deeply to live).In this episode, we're digging into:Why your pricing isn't the issue (even if people keep telling you it is)How to build a brand that instantly communicates your value to dream clientsWhat I realized recently while doing my own market research (that snapped me out of comparison mode fast)How to stop feeling like you need to “prove” your worth in your content (and what to do instead, that will actually feel GOOD to do)Whether you're launching something new or things have just been a little quiet lately, this episode will help you reframe what's really going on — and how to position your offers with confidence again.

In this episode of Dietitian Boss podcast, host Libby Rothchild welcomes Jessica Jones, CEO and Co-founder of Diabetes Digital, a telehealth platform specializing in virtual nutrition counseling. Jessica shares her inspiring journey from starting the Food Heaven media company to leading a team of dietitians at Diabetes Digital. She discusses the importance of niching down, the impact of aligning with core values, and the intricacies of working with insurance to offer accessible care. Jessica also offers practical advice for dietitians interested in telehealth, emphasizing the significance of sales skills and robust referral networks. 00:00 Welcome to Dietitian Boss 00:37 Introducing Jessica Jones 02:11 Jessica's Journey from Content Creation to Telehealth 03:43 Challenges and Reflections During the Pandemic 04:27 Balancing Management and Patient Care 05:51 The Importance of Outreach and Sales 09:39 Building a Strong Brand with Food Heaven 14:01 Opportunities and Challenges in Telehealth 17:14 Strategies for Increasing Profit Margins 18:08 Roles and Responsibilities of Co-Founders 20:55 Tips for Dietitians Entering Telehealth 23:00 Final Thoughts and Resources Bio: Jessica Jones, MS, RDN, CDCES, is a nationally recognized dietitian and diabetes educator. As CEO and co-founder of Diabetes Digital, she leads an insurance-covered telehealth platform offering culturally inclusive nutrition counseling for diabetes and prediabetes. She co-hosts the Diabetes Digital Podcast and co-founded Food Heaven, a platform with over 250K followers and 5M podcast downloads. Jessica co-authored 28-Day Plant-Powered Health Reboot and A Diabetes Guide to Enjoying the Foods of the World and wrote the Diabetes chapter of the Food and Nutrition Care Manual. Her work has appeared in Oprah Magazine, SELF, and Bon Appétit. She lives in Sacramento with her husband and puppy. Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Connect with Jessica Jones Diabetes Digital Website (for signing up for an appointment): diabetesdigital.co Diabetes Digital Facebook: https://www.facebook.com/diabetesdigitalco/ Diabetes Digital Instagram: @diabetesdigitalco Diabetes Digital YouTube: @diabetesdigitalco Diabetes Digital TikTok: @diabetesdigital.co Diabetes Digital LinkedIn: https://www.linkedin.com/company/98759072 Diabetes Digital Podcast: open.spotify.com/show/2xRnLYs57KNAjIpBCrk9WN Resources: Discover the seamless experience of Practice Better through our referral link! Join us on a journey of enhanced wellness and efficiency. Start here! Join our membership The Library HERE

In this episode, we dive deep into why optimism is far more than just wishful thinking—it's a practical, essential quality for doing brave, creative work and leading others with clarity. We explore how maintaining optimistic vision, especially in uncertain times, can drive teams forward and inspire decisive action.We also welcome special guest Peter Wilken, branding expert and author of Dim Sum Strategy and The Ten Commandments to Build a Strong Brand and Steer Your Ship By. Peter shares stories from his storied career at the forefront of global advertising and brand consulting, shedding light on the origins and importance of “brand DNA.” Together, we discuss the key components that make great brands resilient, relevant, and unique, and how nurturing breakthrough ideas means protecting them as they grow.Five Key Learnings from the Episode:Optimism Demands Agency and Vision: Real optimism is about having perceived agency and a clear, forward-looking vision, not blind faith. Leaders must provide clarity (not certainty) and communicate how their team fits into the bigger picture.The True Nature of Passion: Passion, at its root, means being willing to endure or suffer for a meaningful outcome. It's about committing to a vision deeply enough to overcome discomfort or setbacks along the way.Spotting and Nurturing Great Ideas: Breakthrough creative ideas often begin as small, vulnerable seedlings that need protection and nurturing. Organizations need the courage, craftsmanship, and willingness to let ideas grow—even if they're polarizing at first.Brand DNA Explained: Great brands have a unique “DNA”—a strategic, memorable template outlining their reason for being, core beliefs, promise, customer benefit, and culture. This blueprint ensures long-lasting differentiation and guides consistent brand experiences.Common Pitfalls to Avoid: Brands erode when they try to please everyone, over-invest in superficial touchpoints, or jump to execution before strategy. Strong brands actively exclude those who don't share their values and build on a foundation of unwavering beliefs.Get articles to your inbox each week at BraveFocusedBrilliant.com.Mentioned in this episode:NEW BOOK! The Brave Habit is available nowRise to important moments in your life and work by developing the habit of bravery. Available in paperback, ebook, or audiobook wherever books are sold. Learn more

Mariah discusses with Andy Seeley, CEO of Ashworth Strategy, the importance of a seamless post-purchase experience, noting that 84% of shoppers won't return after a bad shipping experience. Andy emphasizes the significance of product quality, community engagement, and ease of use in customer retention. He highlights the need for personalized communication and smooth processes to build brand loyalty. Andy also stresses the importance of continuous improvement and understanding customer needs to drive long-term success.Episode Timestamps:Andy Seeley's Background and Career Journey 2:41Mariah introduces Andy Seeley, CEO of Ashworth Strategy and Creatively Disruptive, and asks him to share his background.Andy shares his journey from New Zealand to the United States, initially working in sports and sports science before transitioning to television and publishing.He discusses his experience as a sales director for a TV station and his ownership of a publishing company, Getaway Reno Tahoe.Andy explains how he and his business partner started Creatively Disruptive to help small businesses leverage digital marketing.Formation of Ashworth Strategy and Creatively Disruptive 5:20Andy elaborates on the formation of Ashworth Strategy and Creatively Disruptive, emphasizing their mission to support small business owners.He differentiates between the two brands, explaining that Ashworth Strategy focuses on larger businesses, while Creatively Disruptive helps small businesses.Andy highlights the importance of understanding the client's ultimate goals and not just focusing on increasing clicks or sales.He shares an example of how they help clients set realistic financial goals and align their marketing strategies accordingly.Customer Retention and Profitability 11:41Mariah asks Andy about the importance of customer retention and how to measure profitability in retention strategies.Andy explains that customer retention depends on the product and the quality of the product, using the example of expensive drones.He emphasizes the role of content development, community engagement, and smooth user experience in building brand loyalty.Andy discusses the importance of making it easy for customers to do business with the brand and the role of technology in enhancing the customer experience.Building a Strong Brand and Community 25:24Andy shares insights on how to build a strong brand and community, emphasizing the importance of delivering on promises.He discusses the role of content development, user-generated content (UGC), and community interaction in engaging customers.Andy highlights the importance of making the customer experience smooth and comfortable, reducing friction in the purchasing process.He shares examples of successful brands that have built strong communities through content and community engagement.The Role of Technology in Customer Retention 25:51Mariah and Andy discuss the role of technology in enhancing customer retention, including the use of SMS and email marketing.Andy emphasizes the importance of engaging and fun communication with customers, rather than just offering discounts.He shares examples of how brands like Cameo use creative and engaging communication to retain customers.Andy highlights the importance of capturing customer data and using it creatively to engage and retain customers.

Welcome to The Goode Guide, your ultimate career companion! In this episode, I'm joined by the incredibly talented Kristie Keever, a brand and marketing strategist who helped me take The Goode Guide to the next level. Kristie and I met several months ago, and through our work together, I've learned the importance of building a strong brand foundation. And trust me, I had a lot more questions than answers when I first started.In this episode, we dive deep into what brand clarity is all about and why it's crucial for anyone looking to expand their business or personal brand. We explore the behind-the-scenes work that goes into creating a brand, the foundational pillars you need to focus on, and why doing the hard work upfront pays off in the long run. Kristie shares her expertise on everything from understanding your target audience to developing your mission and vision. If you're an entrepreneur or simply someone looking to step up your career game, this episode is packed with valuable insights.Kristie explains how she helped me move beyond a vague idea to a clear, actionable brand strategy that truly feels authentic to my purpose. We also discuss the journey of discovering my target audience, refining my mission statement, and the importance of defining your brand's voice and tone. And of course, we touch on how to make all of this scalable and sustainable while staying true to your unique style.Timestamps: 00:00 - Welcome and Introduction: Meet Kristie Keever, Brand Strategist 02:45 - Kristie's Approach to Brand Clarity: A Deep Dive into the Process 05:10 - What Goes Into Building a Brand: The Four Core Pillars 10:30 - How to Find Your Target Audience: Understanding Demographics and Psychographics 15:00 - Crafting a Mission and Vision Statement that Reflects Your Authenticity 20:00 - Why Community Matters: How Kristie Helped Me Discover the Importance of Building a Supportive Network 25:00 - The Power of Brand Voice and Tone: How to Stay Consistent and Authentic 30:00 - The Transformative Process: Christy's Advice for Entrepreneurs and Women in Leadership 35:00 - Kristie's Advice for Her 25-Year-Old Self: Trust Yourself and Take ActionResources Mentioned: Christy Keever's Website Christy on Social Media: @KristieKeever The Goode Guide Website – Check out new resources, courses, and coaching offers!Thank You for Listening: If you loved this episode, please leave a 5-star review and share it with a friend, loved one, or colleague who's on their own career journey. Don't forget to subscribe to The Goode Guide podcast so you never miss a beat. Thanks for tuning in, and I'll catch you in the next one!

Stop playing small and start building BIG! In this episode, I'm here to show you how to create a brand with multiple income streams that work together like a dream team. We're diving into the art of aligning your offers, crafting magnetic messaging, and creating a core message that sets your audience on fire. Get ready to strategically stack your offers and unleash a brand that's not just lucrative, it's legendary!Join my Brand Like a Boss Bootcamp and learn my step-by-step system to build a brand that attracts leads, builds trust, and boosts sales—using the Brand Connect Method™ that's helped thousands of entrepreneurs grow with confidence! https://bit.ly/brand-like-a-boss-bootcampJoin The Vault & Get Instant Access to 75+ Courses, Monthly Zoom Sessions, Curated Curriculum to fit your biz needs, New Courses add Each Month, and so much more!https://bit.ly/TheOfficialVault Grab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlGrab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabesFempreneurs:  https://bit.ly/FempreneursCashFlowQueensLeave a review here: Write a review for The Goal Digger Girl Podcast.Subscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

This episode brings powerhouse discussions from hosts Jerrod Downey, Rory Bamford, and Roy Slack. Jerrod kicks things off with a deep dive into brand positioning—exploring what customers expect, how companies can stand out, and the strategies that define industry leaders like CAT, Komatsu, and Metso. Rory breaks down the importance of business growth, client retention, and why relationship management is the key to long-term success. Roy delivers expert mining insights, sharing historical lessons, industry trends, and even reviewing a highly rated Mocha Stout from Perth Brewery.Heavy Industry Tour Partner

Most brand stories miss the mark becuase they're focused on the wrong thing, don't resonate with the intended audience, or lack consistency accross different channels. But there is a way to do it right, and that's exactly what Gini Dietrich is sharing this week on the Spin Sucks Podcast.

This is Big Ideas Welcome—season three—where we pair business legends and ambitious founders to dig into big ideas, successes, failures, and lessons learned. I'm Chris McAdoo, and today we're talking about Why a Strong Brand Matters When Everyone's Fighting for Attention. I'm joined by two powerhouse entrepreneurs: Bill Malkes and Tommy Nguyen.Bill Malkes is a serial entrepreneur, investor, and the mind behind GRIDSMART, a company that revolutionized traffic management and took on billion-dollar competitors. Tommy Nguyen is the co-founder of StoragePug, a knoxville based company that has transformed the self-storage industry with a customer-first approach and a whole lot of Fun, fast, and familiar personality. This episode is about how brands aren't just logos - they're promises. It's about how underdogs win, why customer experience is everything, and how the best brands don't just tell a story—they become the story. Lets get to work. - - - - - - - - - - - - - - - - - - Listen to all episodes of the Big Ideas Welcome podcast, available now on your favorite streaming platforms, YouTube, and at bigideaswelcome.com. This Big Ideas Welcome podcast is brought to you by Knoxville Entrepreneur Center, hosted and curated by KEC Chief Experience Officer Chris McAdoo, and produced and edited by Palm Tree Pod Co. A special thanks to K BREW for making this episode possible. Original theme music “Thinking of You” courtesy of and copyright Kelsi Walker.

Peter Murphy Lewis is a seasoned marketing strategist with over 20 years of experience helping businesses scale through data-driven systems. As the CEO of Strategic Pete, he specializes in creating marketing frameworks that turn leads into loyal clients. With a background spanning SaaS, fintech, healthcare, and even zoos, Peter has a unique approach to cross-industry marketing strategies.     Get ready for REWBCON 2025, happening from April 10th to 12th! Use my code JOHN at checkout for 10% off your ticket. Key Takeaways: A strong brand is more important than a big marketing budget—word of mouth is key. AI and attribution are major disruptors in marketing, forcing businesses to rethink strategies. LinkedIn is an underutilized platform for organic reach and networking. Solo entrepreneurs should focus on one or two platforms instead of spreading themselves thin. Tracking simple, actionable metrics is crucial for adapting to market shifts.     Topics: Building a Strong Brand vs. Relying on Ads A brand is what people say about you when you're not in the room. Big budgets can amplify a message, but a great reputation and service will sustain a business. The shift toward organic engagement on platforms like LinkedIn. Marketing Challenges and AI Disruption AI is reshaping marketing, creating efficiency but reducing personal touch. Attribution is harder than ever, making it difficult to track what really drives conversions. Small businesses with strong brands are competing better against larger firms with big ad budgets. Optimizing Marketing for Small Businesses Focus on one or two platforms where your audience is most active. LinkedIn is ideal for professionals, investors, and B2B connections. SEO has changed—it's no longer as effective as it was two years ago. Use interns and growth communities to expand reach with limited budgets. How to Identify and Adapt to Market Disruptions Set up a simple scorecard to track engagement, website visits, and conversions. Stick with marketing strategies for at least three months before pivoting. Surround yourself with smart people who offer valuable insights without trying to sell you something.    

Delaney Walker, Extend Web Services Manager is joined by Jennifer Ellis, Customer Support Specialist to unpack the elements of branding that are key in creating your organization's identity. Tune in for expert tips on crafting strong brand guidelines that help … Continue reading →

In today's nonprofit world, building a meaningful connection with supporters requires more than just good intentions. It takes a brand that tells a compelling story. A nonprofit's brand isn't just a logo, but a representation of its mission, vision, and the change it's working to achieve. But how can organizations ensure their brand cuts through the noise and remains true to their cause?How do storytelling and visual elements support this process, and how can nonprofits measure the impact of their branding efforts? Discover how nonprofits can build a strong brand and communicate their mission effectively with Howard Adam Levy from Red Rooster Group!Nonprofit Pulse is a podcast that explores trends, insights, and resources that help nonprofits accomplish their mission.See the full transcript and show notes: https://www.anedot.com/blog/nonprofit-pulse-how-to-build-a-strong-brandLearn more about Nonprofit Pulse: https://www.nonprofitpulse.com/Nonprofit Pulse is brought to you by Anedot:Anedot helps organizations save time and money with powerful giving tools. With an easy-to-use platform, no monthly fees, and award-winning service, Anedot makes it easy for organizations of all sizes to receive donations online and grow their base. Anedot is trusted by more than 30,000 nonprofits, churches, ministries, campaigns, and universities.--------------------------------------------------------------------------------Learn more about Anedot

The Value (and Necessity) of a District's Strong Brand Identity In an era of declining enrollment, school choice expansion, and crisis management, a strong brand identity is more crucial than ever for school districts. In this episode of The Education Insider, host Jacob Hanson sits down with Dr. Kecia Ray, former superintendent and founder of K20 Connect, to discuss why school districts must take control of their narrative.From branding strategies to crisis communications, Dr. Ray shares insights on how districts can build trust with their communities, proactively engage stakeholders, and ensure families recognize the value of public education. The conversation also touches on lessons from Nashville's school system, the role of AI in education communications, and the importance of messaging around national policy changes.Whether you're an educator, administrator, or policymaker, this episode is packed with actionable insights on how to strengthen school identity and communications in uncertain times.Guest: Dr. Kecia Ray, Founder & CEO of K20 ConnectGuest LinkedIn: Dr. Kecia RayResources Mentioned:K20 ConnectAASA Conference Booth #458 – Meet Dr. Kecia Ray & PRP Group in New OrleansArticle: 3 in 4 District Leaders Expect a Cyberattack Soon (The Journal)Enjoyed this episode? Subscribe and leave a review! Share this episode with your network and connect with us at jhanson@hawkmedia.com.#EducationLeadership #NCE2025 #PR #Storytelling #Edchat

Stefanie Couch is the Founder of GRIT Blueprint.   In this episode of Specified Growth Podcast, Stefanie talks about her career background, from starting young at her family-owned lumberyard to launching her own brand. She also discusses how to build a strong brand in the building materials industry, effective ways to use AI, and more. Don't miss this episode of Specified Growth Podcast!     Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1607: Kate Erickson shares essential strategies for maintaining brand strength, from delivering exceptional products and customer service to fostering relationships and staying consistent. By clearly defining your brand's "why," making promises you can keep, and listening to your audience, you create a brand that stands out and earns lasting trust. Read along with the original article(s) here: https://www.eofire.com/maintaining-a-strong-brand/ Quotes to ponder: "Treat every single customer like they're your only customer and they will not forget it." "Your actions are a direct reflection of your brand." "The marketplace is in full control of your brand." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1607: Kate Erickson shares essential strategies for maintaining brand strength, from delivering exceptional products and customer service to fostering relationships and staying consistent. By clearly defining your brand's "why," making promises you can keep, and listening to your audience, you create a brand that stands out and earns lasting trust. Read along with the original article(s) here: https://www.eofire.com/maintaining-a-strong-brand/ Quotes to ponder: "Treat every single customer like they're your only customer and they will not forget it." "Your actions are a direct reflection of your brand." "The marketplace is in full control of your brand." Learn more about your ad choices. Visit megaphone.fm/adchoices

In this hour, Dorin Dickerson and Pat Bostick wonder if the Steelers brand is strong enough to get them through any major criticism. Also, what's the Steelers' QB room going to look like by training camp in 2025? February 14, 2025, 8:00 Hour

Send me a text!In this joint episode of the Community and Inspire + Move podcast, Kristina and Alli Arruda have the opportunity to sit down with Tara Hannaford, founder of Attollo Brands and known for her work with Casamigos Tequila.During their conversation they dive into Tara's brand building journey, what it takes to build a solid brand blueprint, manage expectations, and set goals that actually work for your business.They also discuss the art of community building and why it's a game-changer for scaling businesses. Are you creating experiences and fostering connections that drive loyalty and sales?Tune in for Tara's expertise on building a brand authentically from the ground up.See you back for Pt. 2!Connect with Tara:InstagramLinkedInAttollo BrandsConnect with Alli:InstagramInspire + Move PodcastBenchmark FitnessBenchmark Fitness InstagramFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

-27 Years in Real Estate-Broker/Owner of Hafner Real Estate in Murfreesboro, TN-Have personally owned 200-plus homes-Have done just about everything in residential real estate, buyers, sellers, distressed property, flipping, coaching, consulting, etc.-Played a key role in launching and building three different independent brokerages in Middle Tennessee. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

In today's episode of Small Business School, I chat with Lauren Bercuson, founder of Storylock Legal. From legal briefs to library stacks and back again, Lauren Bercuson is not your average trademark attorney. Lauren is on a mission to demystify the often overwhelming world of intellectual property, turning it into a clear, manageable, and even enjoyable process for innovators and entrepreneurs. Armed with a Juris Doctor from the University of Miami and years of experience in trademark law, Lauren blends legal expertise with a storyteller's flair. A former award-winning children's book reviewer and virtual book club founder, she brings her narrative prowess to trademark creation and protection, helping clients craft distinctive marks that vividly communicate their business's unique story to consumers.Through our conversation Lauren is sharing the nuances of trademarks, why they're critical for business success, and how to avoid costly mistakes. Whether you're building your brand or planning to expand globally, Lauren's insights will give you the tools to safeguard your business!Topics Covered:Why trademarking matters.The importance of conducting a comprehensive clearance search before choosing a business name. Strategies for choosing a name and deciding when to trademark it.Navigating trademarks internationally, from collaborating with foreign counsel to adapting your brand for new markets.  Descriptive vs. distinctive names. Why unique names like Apple for computers or Pepsi have more trademark power than descriptive ones like “The Container Store.”Why relationships are the foundation of every business, regardless of your industry.  Tips for overcoming fear and imposter syndrome while building your network.How industries like podcasting and consumer goods especially benefit from trademark protection.  Should your business be trademarked? Tune in to learn why trademarking early is a small investment that can save your business from big headaches later on!Connect with Lauren!Lauren's Links:InstagramWebsiteLinkedInFREE GUIDE: Get Trademark Smart in 6 DaysStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Welcome back to the GrowOrtho Podcast, where we bring insightful conversations designed to help orthodontic practices thrive in today's competitive market. In this latest episode, we dive into building a strong authority brand and creating meaningful connections with your audience. Whether you're looking to enhance your practice's visibility or implement actionable marketing strategies, this episode […] The post Building a Strong Brand from Scratch in 2025 appeared first on HIP Creative.

Learn about the essential steps you need to follow to build a strong and successful brand identity in today's marketplace by reading the latest guide from Scott Hall, a digital marketing expert and business growth consultant. Learn more at https://scotthall.com/blog/building-a-strong-brand-identity ScottHall.com City: New York Address: 60 West 23rd Street Website: https://scotthall.com/

Branding expert, Jason Zygadlo, shares how connecting meaningfully with industry leaders and peers will help you build and maintain valuable professional relationships. Learn more at https://www.careercoachbyob.com/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

In today's competitive landscape, strategic branding is essential for business success. It goes beyond creating a logo or selecting colors—it's about shaping how your audience perceives your company. In this episode, we explore how a well-crafted brand fosters trust, loyalty, and growth, establishing your organization as a leader in the market. The Importance of Consistency in Branding  Consistency is critical to building strong customer relationships. When your design, messaging, and tone are uniform across all platforms—websites, social media, and printed materials—you create recognition and familiarity. A consistent brand identity makes your company more accessible, trustworthy, and reliable, encouraging customer loyalty. Customization and Differentiation Through Business Cards  In a crowded market, standing out is crucial. Personalized business cards can make a big impression, showcasing your attention to detail and professionalism. Whether it's a unique shape or premium materials, a custom-designed business card helps you stand out. Partnering with professional printing services ensures your brand's identity is perfectly captured, leaving a lasting impact on your audience. Visibility Through Effective Signage  Effective signage is vital to make your brand visible and memorable. Whether it's a banner, storefront sign, or billboard, high-quality signage communicates your brand's message even in your absence. It grabs attention, showcases your professionalism, and helps potential customers engage with your business. The Role of High-Quality Brand Representation  Quality matters in every aspect of your brand. High-quality printed materials, promotional items, and brochures reflect the care and professionalism you bring to your business. Poor-quality marketing materials can harm your reputation, while premium items signal reliability, trust, and attention to detail.   Building Leadership in the Market  Strong branding positions your company as an industry leader. When your brand consistently projects a professional image, it establishes your authority in the market. By staying on top of trends and maintaining a solid brand, your company builds trust and attracts more customers, ultimately giving you a competitive edge. The Long-Term Impact of Strategic Branding  Branding is a long-term investment that pays dividends. A strong brand grows with your organization, fostering loyalty, recognition, and sustained success. As your brand becomes synonymous with trust and quality, it drives customer retention, expands market share, and solidifies your position as a market leader.   Conclusion: The Power of Strategic Branding  Branding is more than design—it's about communicating who you are and what you stand for. Consistency, customization, quality, and visibility contribute to building a brand that drives growth and leadership. Invest in your brand today to lay the foundation for success tomorrow. Subscribe to our newsletter and explore insightful conversations on workplace culture, burnout, and leadership at the Breakfast Leadership Network, ranked in the top 20 globally. Join us to thrive in the modern work environment. Please stay connected with us. Check out the Breakfast Leadership Show Podcast for more insights and valuable content. Join our podcast and get inspired by top industry leaders' leadership lessons and success stories.

Scott discusses Perplexity's new ‘Buy With Pro' feature, specifically what it means for the future of the retail industry. He then speaks about Las Vegas and its singular brand positioning. He wraps up with advice to a parent who is struggling with his kid's college decision.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy "The Algebra of Wealth," out now. Follow the podcast across socials @profgpod: Instagram Threads X Reddit Learn more about your ad choices. Visit podcastchoices.com/adchoices

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you tired of the endless cycle of client demands and shrinking margins? Is your agency struggling to differentiate itself in a crowded market? How can you elevate your agency from a service provider to a strategic partner? Today's guest shares how he identified an untapped market opportunity that revolutionized his business approach and established his agency as a respected HubSpot and Shopify partner. His experience shows how focusing on internal brand strength, selective client relationships, and strategic pricing can transform an agency's profitability and market position and offers valuable insights for agency owners seeking to break free from the cycle of demanding clients and diminishing returns. Join us for an inspiring conversation about navigating career paths and the importance of adaptability in business. Bob Afsari is the CEO and founder of Campaign Creators, a full-service digital marketing agency and HubSpot partner focused on helping their clients onboard and optimize their Hubspot environments. Bob shares his unconventional journey from studying neurobiology and working in molecular biology research to launching an agency in 2011. He reflects on the surprising turns of his career as well as expanding partnerships. In this episode, we'll discuss: Shifting from retainers to productization to redefine agency success. Finding the sweet spot between passion, skill, and value. Why too many choices kill agency sales. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Revolutionizing HubSpot and Shopify Onboarding Bob's journey to agency ownership was anything but conventional. After earning a degree in Neurobiology, Physiology, and Behavioral Science, he initially planned to pursue a medical career. However, a brief stint in San Diego led him to make a sharp turn, ultimately opening his own agency in 2011. Today, Bob's agency has become a HubSpot and Shopify partner, specializing in an area ripe for innovation – the onboarding process. Businesses purchasing HubSpot licenses, particularly the professional or enterprise versions, are required to undergo a mandatory onboarding that can be both cumbersome and costly, often taking up to 90 days and requiring significant financial investment. Recognizing the pain points his clients were facing, Bob stepped in to revolutionize the onboarding experience. By productizing the process, his agency has created a more efficient and cost-effective model. Instead of the traditional 90-day onboarding, they offer a streamlined 20-working-day process, reducing not only the time commitment but also the overall cost by 20% compared to traditional onboarding services. This innovative approach has allowed Bob's agency to carve out a unique niche in the market, catering to clients ranging from solo entrepreneurs to large corporations that are seeking a more seamless and accessible onboarding experience for their HubSpot and Shopify platforms. A Product-Led Approach to Agency Profitability Initially operating on retainers, Bob soon discovered that revenue growth didn't necessarily translate to increased profitability. Instead, it created a challenging cycle of constantly expanding the workforce to meet growing demands. The traditional retainer model's limitations became increasingly apparent. Clients would pay for monthly hours without clear deliverables, creating uncertainty on both sides. This often led to awkward conversations about unused hours and rollovers, while agencies struggled with workload management and resource allocation. Recognizing these challenges, Bob started to think of ways to make intangible marketing services tangible by productizing what they did and making sure there was a clear offering that empowered clients to engage with the agency in a way that suited their unique circumstances. This shift greatly helped eliminate the ambiguity. Some clients preferred to take a gradual approach, while others sought comprehensive solutions immediately and productization allowed for this flexibility, enabling clients to choose how they wished to utilize the agency's expertise. As teams become more efficient in deploying these products, the agency can scale its offerings without compromising quality, ultimately leading to enhanced profitability. Why Too Many Choices Kill Agency Sales The shift to productized services requires a deep understanding of client needs and a commitment to delivering tailored solutions. Successful agencies not only productize their services internally but also present these offerings clearly to clients. Bob noticed his team was more often than not racing towards a close. With the new process, they're now more focused on ensuring that clients fully understand the details of each deliverable, even if it's not their initial request. By creating a structured menu of services with defined deliverables and associated costs, agencies eliminate ambiguity and earn the client's trust. However, even with the right process, many agencies make the mistake of leaving clients to navigate a sea of options. Instead, take the initiative to guide clients through their options. Rather than overwhelming them with choices taking a consultative approach fosters trust and demonstrates the agency's commitment to understanding the client's unique challenges. Much like a skilled server at a restaurant helps patrons navigate a complex menu; an expert salesperson can streamline the decision-making process by offering targeted recommendations based on specific needs. Ultimately, when both parties have a shared understanding of the project scope and expected outcomes, the likelihood of scope creep diminishes. The result is a more productive working relationship, where clients feel informed and engaged, and agencies can focus on delivering quality work without the constant pressure of changing requirements. The Value Intersection: Finding Your Agency's True North With years of collaborative learning and optimization, Bob has achieved a significant milestone: the ability to say no to the wrong clients. While this was once a challenge, he now realizes that the more he focused on his team's strengths, refining processes, and value-based selling the more saying no actually made him money in the end. It's natural for new businesses to explore all sorts of opportunities. However, finding your niche involves identifying the sweet spot where passion, skill, and the ability to provide value intersect. An agency may possess passion and skills in a particular area, but without the ability to deliver measurable value to clients, it will struggle to thrive. The intersection of these three elements is where you'll find your true value proposition. Having a clear understanding of the agency offerings helps the sales team engage clients more effectively, setting the stage for successful collaborations. This clarity is essential, especially when considering the long-term growth potential of client accounts. If an agency cannot envision how to grow a client's account, it raises questions about the wisdom of taking that client on in the first place. Building a Strong Brand from the Inside Out Agency owners often find themselves caught between client demands, competitive strategies, and the ever-changing technological environment. Amidst this chaos, do not overlook the importance not marketing yourself last. This happened to Bob, who at one point realized his agency was “the cobbler's son who doesn't have shoes". He got to work focusing internally to cultivate a strong brand identity and effectively communicate the agency's true value to clients and prospects. It took a tremendous effort and focus to finally do it, basically reengineering the agency from the inside out but it's what has allowed them to create a cohesive narrative that reflects their authentic identity and value proposition. Additionally, strategic partnerships also play a critical role in authentic internal marketing, as is Bob's experience with platforms like HubSpot and Shopify. These alliances not only enhance the agency's service offerings but also serve as a testament to its credibility and expertise. However, it is vital for agencies to remain vigilant about the longevity and stability of these partnerships, as reliance on a declining platform can jeopardize their growth. Finally, Bob reminds agencies to help clients realize the critical importance prioritizing strategy over mere execution. While execution is essential, it should not be the sole focus of an agency's offerings. This shift from a transactional relationship to a strategic partnership allows agencies to provide greater value to their clients, ultimately leading to higher profitability and stronger client loyalty. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this episode of The Artful Dollar Podcast, host Ryan Roi engages in a captivating discussion with Dillon Forte, one of the world's most proficient tattoo artists in geometric and sacred geometry tattooing.    Together they explore Dillon's artistic journey, insights on branding, and the philosophy behind his successful career. They also discuss the development of a new tattoo design app and the importance of authenticity and mindset in art. Filled with good laughs and deep reflections, this conversation offers valuable perspectives for both aspiring and seasoned tattoo artists.   Follow Dillon Forte on Instagram: @dillonforte https://www.instagram.com/dillonforte/   Learn more about Dillon's Sacred Geometry App:   https://sacredgeometryapp.com/   Follow @sacredgeometrytattoo on Instagram: https://www.instagram.com/sacredgeometrytattoo   –   Chapters: 00:00 Introduction  04:36 The Importance of Branding in Tattooing 07:03 Client Consultations and Workflow 18:25 Sacred Geometry and Tattoo Design 35:47 The Role of Plant Medicine in Creativity 39:36 Existential Questions and Historical Curiosity 43:05 Marketing Strategies for Tattoo Artists 53:45 Challenges and Lessons in Business Ventures 01:12:19 Final Thoughts   –   Are you feeling uncertain about what actions you should take to successfully market your business? You're not alone.    Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.    Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now: https://Theartfuldollarbooking.as.me/?appointmentType=67870225   This is for tattooers and shop owners who: Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience Ready to take a radically new approach to marketing (Not just a few tips and tricks)   On this call we will: Take a look at your current approach to marketing Identify what is stopping you from staying consistently booked Offer a strategy moving forward   –   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/

Branding isn't just for your clients - it's essential for your design business too. Often, designers overlook their own brand, assuming their work will speak for itself. But a strong brand identity is what sets you apart, attracts clients, and establishes you as a serious professional. In this episode, I share everything you need to know about creating a powerful brand for your business. You will learn: How to define your brand's core values and mission. Steps to build a consistent visual identity that represents you. Tips for crafting brand messaging that aligns with your values. How to structure your portfolio to attract the right clients. Why consistency is crucial as your business grows. Grab a cup of coffee, your notes, and get ready to redefine how you run your design business! Aventive Academy's Resources: Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ Free Client Portal for Designers: https://aventiveacademy.com/client-portal/ $12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/ Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/ 12-Week Business Program for Designers: https://aventiveacademy.com/profit The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

Send us a textIn this episode, Anna, a creative designer with expertise in brand identity, messaging, and marketing, shares her insights on building a strong foundational brand. Drawing from her experience helping service-based businesses align their goals with their target market, Anna discusses the essential steps that come before developing a brand strategy. She emphasizes the importance of clearly defining your brand's identity and message to effectively connect with your audience.We dive into the core elements of a successful brand foundation, exploring how identity, message, and marketing work together to create a cohesive and impactful brand presence. Anna's unique perspective as a designer, writer, and artist offers listeners a comprehensive guide to laying the groundwork for a brand that resonates and stands out in today's competitive market. Tune in to learn the vital steps to take before moving forward with your brand strategy.You can find Anna here:Website: https://www.owlsimplydesign.com/Instagram: @owlsimplydesignFacebook: https://www.facebook.com/OwlSimplyDesign*Schedule a call with Anna here: https://www.owlsimplydesign.com/contact______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

In this episode of Ambitious, Kate Perkovic is breaking down the stages of business growth from zero to multi-million dollar revenues. She provides actionable advice on marketing strategy, lead generation, sales processes, team building, and data-driven decision making tailored to each stage of business. Kate emphasizes the importance of building a strong personal brand, engaging with your audience, and the pivotal role of a dedicated team in scaling your business. Whether you're just starting out or aiming for the million-dollar mark, this episode is packed with valuable tips to help you navigate and succeed at each stage of your entrepreneurial journey. 01:14 Embracing Change and Surrender 04:49 Pain as a Pathway to Purpose 08:29 Understanding Business Growth Stages 16:29 Stage One: The Hustle Phase 21:20 Stage Two: Building Clarity and Consistency 25:27 Mastering Sales Calls and Building Consistency 27:00 Stage Three: Scaling to Six Figures 28:18 Strategies for Consistent Lead Generation 29:15 Building a Strong Brand and Diversifying Offers 30:36 Automating Sales and Expanding Product Suite 32:56 Stage Four: Scaling to Seven Figures 34:27 The Importance of Data and Customer Feedback 41:25 Advanced Marketing Strategies and Team Delegation 42:09 Stage Five: Scaling Beyond Seven Figures To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Creative Chats, host MIke Brennan is joined by Emma Schermer Tamir, co-founder of Marketing by Emma. Emma opens up about the symbiotic relationship between creativity and effective marketing, sharing invaluable insights and experiences that will ignite your creative spirit. Looking to understand and connect with your audience? Listen in! 3 Key Takeaways:

In this podcast episode, David Lykken is joined by Bobby Palmer, Marketing Manager at Byte Software, to discuss the importance of building a strong brand in the mortgage industry. Bobby, with over 20 years of experience, shares insights on how to amplify customer loyalty, maintain brand authenticity, and navigate the challenges unique to mortgage companies, where personal and company branding often overlap. Through engaging stories and practical advice, Bobby highlights the key principles of brand building—authenticity, emotional connection, and memorability—and offers tips on creating a consistent and impactful brand experience that resonates with customers.

Summary In this engaging conversation, Ryan Roghaar and Mike interview Devo Tindall, a branding expert and Chief Experience Officer at Brand Storyteller. They explore the importance of establishing a strong brand foundation, the shift from traditional marketing to storytelling, and the role of AI in branding. Devo emphasizes the need for authenticity in business and the significance of understanding one's core values. The discussion also touches on the different paths entrepreneurs take, the balance between adaptability and authenticity, and the unique value of human experience in branding. Devo shares insights on how to effectively communicate one's brand story and the importance of connecting emotionally with customers. Takeaways Branding is more than just visual assets; it's the entire customer experience. AI can support branding efforts but cannot replace the human touch. Understanding your core values is essential for effective branding. Authenticity in branding helps build trust with customers. Chasing trends can dilute your brand's message. Every entrepreneur has a unique story that can resonate with their audience. Feedback from clients can help refine your brand's perception. Your brand should reflect who you are and what you value. Flexibility in branding can help you adapt to different markets. Building a brand is a process that requires introspection and clarity. Chapters 00:00 Introduction to Devo Tindall and His Journey 02:17 The Importance of Brand Foundation 06:17 AI's Role in Branding and Marketing 10:12 Understanding Brand Perception and Value 13:57 Defining Core Values and Brand Strategy 18:18 Different Types of Entrepreneurs and Their Stories 22:02 Authenticity in Branding and Business 30:08 Conclusion and Key Takeaways 33:26 Understanding Audience Perception and Values 39:18 Authenticity vs. Adaptability in Personal Branding 46:58 The Balance of Trends and Authentic Storytelling 53:06 The Unique Human Experience vs. AI 55:05 Closing Thoughts and Future Connections ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28   The Eggs Podcast Spotify playlist:bit.ly/eggstunes   The Plugs:The Showeggscast.com@eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!   Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter   Ryan Roghaarhttp://rogha.ar

Text the show!Rebranding a business is never easy, especially when you're caught in the whirlwind of internal struggles and realizations. In today's episode, Victoria chats with The Branding Business School's Podcast manager, Elisa Dyer, all about her transformative journey of rebranding her business from a virtual assistant brand to Zealcast Studios—a name that perfectly encapsulates her mission and aspirations. Inspired by a pivotal module on The Art Of Naming at The Branding Business School, Elisa reveals how she overcame the hurdles of merging different aspects of her personality into a cohesive brand. Learn how strategic branding and planning played crucial roles in creating an energetic yet approachable vibe that resonates with her ideal clients.Victoria and Elisa also explore the multifaceted benefits of podcasting for entrepreneurs, from building credibility and community to creating networking opportunities. They discuss the nuances of monetizing a podcast, emphasizing the distinction between direct and indirect methods. Lastly, you'll hear personal experiences and success stories that illustrate how podcasting can enhance trust, attract valuable leads, and foster meaningful connections. If you're in a similar place that Elisa was with considering a rebrand OR if you're considering starting your very own podcast, this episode is packed with actionable insights that underscore the necessity of strategy in your brand as well as the transformative impact of podcasting on business growth and personal connections.Links mentioned in today's episode:Check Out ZealCast Studios' WebsiteFollow Elisa & ZealCast Studios on InstagramZealCast Studios' Facebook PageJoin The Branding Business School Waitlist For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Drew Neisser, Founder and CEO of Renegade Marketing. Drew shares his extensive experience and key insights into the dynamic relationship between CEOs and CMOs, especially for early-stage founders. Randy and Drew explore crucial aspects such as hiring strategies for the first CMO, balancing roles between C-suite executives, and how to set up CMOs for success in the evolving SaaS landscape. Drew illustrates how innovative marketing strategies can significantly affect business outcomes and common pitfalls that can lead to CMO failures. Quotes“You need something called a reverse migration strategy. Normally you would take two years to migrate a brand from one place to another. Think about a trade show. You go to a trade show booth and I see a brand, oh look, there's the Microsoft Windows booth, just in case you happen to be a customer. If you're a customer of theirs, you're going to stop. But if they suddenly changed their name to White Wall, you're not going to stop. Those aren't your people. You're not a customer. So you need to be thinking about your customers and their ability to find you at a trade show.” -Drew Neisser [17:45]“There is a real misunderstanding, and this is the mistake I think CMOs make. They go in, new job, and they say, "Oh, it's a brand problem. We need a new website, we need a new logo, we need a new color," and that's all they change. To me, if you understand strategy, if you're changing your strategy, you're changing your product. And say we're doing a brand refresh and we're not changing something about the product, why are you bothering?” -Drew Neisser [37:46]Expert Takeaways Strategic Alignment: Define clear roles and set expectations between CEOs and CMOs to ensure a unified approach toward growth and marketing strategies.Courageous Strategy: Emphasize daring and distinctive strategies in marketing, focusing on differentiation and simplicity.Artful Ideation: Engage employees and cultivate creativity within the marketing efforts to create compelling narratives and pithy brand stories.Execution and Measurement: Implement a scientific method to measure the impact of marketing activities, ensuring actions align with broader business goals.Avoiding Pitfalls: Recognize the top reasons CMOs fail, such as mismatched expectations and not having a cohesive operating system, to navigate and correct these issues proactively.Timestamps(00:00) Building Effective CEO and CMO Relationships(06:01) The Importance of Taking Time for Personal Growth(07:40) The Relationship Between CEOs and CMOs in Business Strategy(13:25) Building Brand Reputation and Navigating Rebranding Challenges(21:22) Renegade Marketing: Courageous, Artful, Thoughtful, Scientific Strategies(25:41) The Power of a One Word Strategy in Branding(27:41) Engaging Employees and Customers to Build a Strong Brand(36:13) Top Reasons CMOs Fail and How to Avoid ThemLinksMaxioUpcoming Events

In this episode, Dave sits down with Mychelle Mollot, CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. Mychelle shares her wealth of experience, having led marketing efforts at IBM and various startups. She discusses her approach to leading marketing teams, scaling brands, and embracing AI in B2B marketing.Dave and Mychelle cover:How Knak built a brand and captured demand in a space without a known categoryThe balance between meeting short-term goals and dedicating some marketing budget to high-risk, high-reward experimentsHow AI is evolving from a standalone tool to being embedded in the core functionalities of marketing platformsTimestamps(00:00) - - Intro to Mychelle (06:08) - - Embracing Diverse Career Paths to Become a CMO (10:52) - - Leveraging Big Company Skills in Startups (11:43) - - Influencing Resources Without Ownership in Large Organizations (16:05) - - Weekly Team Meeting Tips (19:06) - - Mychelle's OKR Framework (23:52) - - How Knak Creates and Captures Demand (25:24) - - How To Understand and Target Buyers (31:21) - - Having AI Discussions With Your Team (34:55) - - AI is Shifting from Core Component to Creative Assistant (36:17) - - Integrating AI into Core Tools (41:59) - - Sales and Marketing Alignment (45:21) - - Navigating Relationships as a CMO Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You've probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that's why B2B marketing teams today use Calendly to convert leads the moment they're ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In today's business environment, online presence plays a pivotal role, and customer reviews exert considerable influence. Understanding the dynamics between positive and negative reviews and learning how to manage them is essential for maintaining a strong brand reputation. In this episode, Adam Stott sits down with Klaudia and together, they delve into the importance of managing brand reputation through reviews, both positive and negative. Adam shares his expert insights on how business owners can effectively handle reviews, learn from them, and optimize their brand's public persona. Adam and Klaudia highlight the crucial role that reviews play in today's consumer decision-making process. Identifying the right audience for your brand is crucial. Reviews, both positive and negative, can provide insights into whether you are attracting the right clientele. Business owners should manage their emotions when dealing with reviews. Logical responses are more effective than emotional reactions. Both good and bad reviews are gifts that provide valuable feedback. Use these insights to make meaningful improvements in your business. It's important to respond to all reviews. Thanking customers for positive feedback and addressing concerns in negative reviews can enhance brand reputation. Regularly monitoring reviews and utilizing software tools can help manage and improve your brand reputation over time. Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172 Adam's website: https://adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod Coaches, consultants, and business owners - lower your marketing costs, increase ticket prices, and get more high-ticket clients: https://3daybrandbuilderworkshop.com/start-here?el=Pod

Leave a review and include your instagram username for your chance to win a free month in 10x Your Business. Share this episode to gain extra entries.    Dear Diary, Today, I open up the pages of my diary from up in the air on my way to Freedom Queen Live and can't wait to connect with some amazing women. I'm especially excited to support Bridget, who I've mentored and watched grow her business from 15-20K months to smashing those six-figure milestones. I'll share how she did it—quick actions, strong boundaries, and killer selling strategies. Plus, a sneak peek at what goes down when you're surrounded by supportive peers. Whether you're at events or thinking about your next big move, this is your sign to dive in and chase those dreams!   What We Cover: Mentorship Journey with Bridget Bridget's Growth and Achievements Building a Strong Brand and Business Scaling and Leadership Insights Invitation to Join the Mastermind Conclusion and Final Thoughts   10x Your Business: Join 10x Here   Get Rich Off Content: Join Here   Ready to scale your business? Click Here to Work with Demi   Let's Connect: Youtube | @yourbizcoachdemi | @demisdiarythepodcast

“You're going to have to create a community around it, you're going to have to create a reputation for yourself and your name, so that when people see your name, they think about that topic that you have your programs and courses in.”   Unlock the secrets to creating a thriving online presence and generating substantial income through well-crafted online health programs! Our host Stephanie Clairmont walks us through the transformative benefits of online programs, including reduced working hours and increased profitability, while upholding high-quality patient care. Learn essential strategies for marketing and selling your courses, with actionable insights designed to help you map your success.   In this episode, Stephanie delves into building a powerful brand that can propel your success in online education. Discover how leveraging an established community or clientele can lead to successful program launches, with real-life case studies of health professionals who made significant career shifts and earnings. Additionally, uncover the importance of focusing on a specific topic to create specialized programs that open new revenue streams. Whether transitioning from a fully booked private practice or starting fresh, this episode offers the guidance and inspiration you need to make your online business dreams a reality.     Key Topics: Defining Success with Online Programs (0:00) Client Success Stories (04:29) Building a Strong Brand for Your Online Program (07:06) Challenges and Solutions for Health Professionals (23:27) Wrap-Up and Next Steps (23:43)   You're invited to our upcoming FREE Workshop called “Find Freedom with Online Health Programs” so you can create and fill a profitable, passive online program for your practice. Happening live September 17-20. Register here.   If you enjoyed this episode, you might also enjoy: Ep.260 How to Have High Profit Months with Half or a Quarter of your 1:1 Caseload Ep. 261 What's the Best Program Topic for You to Start With? Ep. 262 How to get Incredible Outcomes for Clients in an Online Program

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Alison Richmond as they chat about the need for small business owners to craft a compelling story that helps communicate who they are. As SVP of ClearEdge Marketing, Alison Richmond leads the largest division of ClearEdge by upholding its commitment to serve as a visionary growth partner and brand innovator to businesses across the talent and HR tech sector.  Alison has led marketing teams for more than a decade with a focus on ensuring the strategic development and careful tracking of integrated marketing campaigns to maximize ROI and increase brand reach. Constantly curious and passionate about driving growth, Alison is committed to helping companies navigate changing market conditions, building brands with purpose, and supporting the people behind the projects.

In this episode, Will Grimes and co-host Eli Schmidt dive into the top five questions they frequently receive from real estate agents. Will leads the discussion with Eli providing his insights and expertise throughout. The episode begins with some light-hearted stories about family life before transitioning into the heart of the matter—answering real estate professionals' most pressing questions. Will and Eli offer practical advice on how to scale a real estate business, leverage modern tools, and build a sustainable business that goes beyond simple transactions. Whether you're an aspiring or seasoned real estate agent, this episode is packed with actionable insights. Takeaways Parenting requires setting boundaries and providing structure for children Police work involves being proactive and making judgment calls Building a business in real estate requires multiple income streams YouTube is an effective lead source for real estate professionals YouTube is a powerful search engine that allows for evergreen content and provides significant reach. Consistent and high-quality videos are essential for building a strong brand and establishing trust with viewers. Being a high achiever and providing exceptional service are key factors in attracting and retaining clients. Video content allows viewers to feel like they know and trust the creators, leading to stronger connections and potential business opportunities. Creating a strong brand and delivering high-quality work can lead to referrals and repeat business. Using a CRM is essential for organizing and communicating with your database effectively. Being part of a brokerage like eXp Realty provides support, brand autonomy, and revenue-sharing opportunities. Agents should be resourceful, work hard, and approach their business with maturity and consistency. Chapters 00:00 Parenting and the Importance of Structure 01:57 The Challenges of Police Work 04:09 Building a Business in Real Estate 17:48 The Top Five Questions About Real Estate 29:55 The Best Lead Source: YouTube 34:12 Building a Strong Brand through Consistent and High-Quality Videos 41:59 Attracting and Retaining Clients as a High Achiever 55:34 Establishing Trust and Connection through Video Content 59:16 The Power of Branding and Delivering High-Quality Work 01:01:06 The Importance of Using a CRM for Database Management 01:05:22 The Benefits of Being Part of a Brokerage like eXp Realty 01:14:13 The Value of Resourcefulness, Hard Work, and Maturity in Real Estate

Sandy McMaster, a leading realtor in the DC metro area, joins Matt and Garrett today to share her journey of developing a more authentic and client-centered approach to real estate. Along the way, Sandy discusses the value of standing out by being genuine and authentic, rather than blending into the "sea of sameness" that often characterizes the industry. She also explores the distinction between performance coaching and developmental coaching, advocating for a focus on sustainable growth rather than seeking quick fixes.Sandy goes on to highlight the crucial role of authenticity in building a personal brand that truly connects with clients. She advises against trying to be everything to everyone, stressing the importance of crafting a marketing strategy that reflects who you genuinely are. By focusing on solving clients' problems instead of merely completing transactions, real estate professionals can build trust, attract the right clients, and achieve long-term success. As today's very special guest notes, in today's competitive market, being true to yourself isn't just beneficial—it's essential.Don't forget, if you're ready to take your life to 11, join Life at Ten Tenths' exclusive online ‘11 Circle' community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan. Start living your best life now! Visit lifeattentenths.com.Episode Highlights:00:00 Importance of Identifying Your Ideal Client00:23 Introduction to Sandy McMaster's Real Estate Expertise03:10 Journey to Identity Based Real Estate04:22 Overcoming Early Career Challenges in Real Estate07:21 Avoiding the Sea of Sameness in Real Estate09:58 Shift from Performance Coaching to Developmental Coaching12:15 The Role of Personal Branding in Real Estate Success15:11 Embracing Your Authentic Self to Succeed in Real Estate18:35 Understanding and Marketing Your Unique Value Proposition22:16 The Pitfalls of Overemphasizing Accomplishments in Marketing26:21 Building Trust and Authority in Real Estate30:12 The Power of Personal Interests in Building Client Relationships33:04 The Danger of Trying to Be Everything to Everyone37:35 The Freedom of Choosing the Right Clients40:26 Developing a Strong Brand to Attract Ideal Clients44:08 Tailoring Your Marketing Strategy to Fit Your Brand47:14 Focusing on Problem Solving Over Transactional Business52:12 The Future of Real Estate Professionalism and AuthenticityKey Takeaways:"If you are a leader or a broker or a manager, and you're saying to agents, “Articulate your value,” you should be able to answer the question yourself.""You have to be willing to claim who you are. How we do it is different because of who we are.""If you want to do the business, you can. There is not one way. And if you are feeling unfulfilled, frustrated, disillusioned even, there's other things you can do.""If you are willing to put yourself at the center of your business, that was the ‘unlock' for me."Links:Life at Ten Tenths Website: lifeattentenths.comLife at Ten Tenths on YouTube: https://www.youtube.com/@lifeattententhsSandy McMaster's Substack: https://substack.com/@sandymcmasterKnowYourValue.RealEstate https://www.knowyourvalue.realestate/

In this episode, I sit down with Rob Giuliani, the visionary co-founder behind Playa Bowls. Rob's story is a masterclass in entrepreneurship, revealing how a small idea sparked on the Jersey Shore evolved into a nationwide brand with over 280 locations. We explore the foundational values Rob brought from his military background—like precision and perseverance—and how these have been key to Playa Bowls' growth.Rob opens up about the early days of Playa Bowls, sharing how he and his co-founder Abby Taylor turned a humble cart into a cult favorite despite the challenges and doubts from those around them. He talks about the critical decisions that shaped the company's trajectory, including the strategic move to franchise and the importance of building a robust, culture-driven team.Rob's emphasis on staying authentic in a rapidly changing industry makes this conversation genuinely insightful. He discusses the delicate balance between innovation and sticking to what you know best and how Playa Bowls has managed to keep its identity intact while scaling. Rob also reflects on the invaluable lessons he's learned from mentors and the importance of knowing when to ask for help—a trait he believes is often overlooked in the entrepreneurial world.This is more than just a business story—it's about perseverance, creativity, and staying true to your vision, no matter the obstacles. Join us for an inspiring conversation highlighting the grind behind what some might call "overnight success."00:00 - Introduction 02:09 - Building a Brand 07:15 - Guerrilla Marketing and Early Challenges 10:53 - The Power of Culture 2:59 - Overcoming Doubts and Building a Strong Brand 19:52 - Scaling the Business and Injecting Corporization 20:21 - Maintaining Innovation and Consistency 25:46 - Unbelievable Challenges of Franchising 28:15 - Staying Innovative in the Fast-Casual Industry 30:19 - The Role of Healthy Eating in the Industry 33:30 - Challenges of Scaling and Creating Upward Mobility 36:04 - The Impact of Social Media and the Importance of Authenticity 38:02 - Reflecting on Risks and Influential People Rob On Socials: IG @rgewls @ playabowls FB: https://www.facebook.com/PlayaBowls/ X: @playabowls LinkedIn: https://www.linkedin.com/in/robert-giuliani Jon on Socials: IG: @streetschultz FB: Jon Schultz X: @JonSchultz_Onyx LinkedIn: jonschultz1 www.jonschultz.com

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Linda Fanaras as they chat about branding and marketing, the differences between the two, and how to use marketing to drive your brand. Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. As a B2B expert and successful business owner, author, and host of the B2B Brand 180 Podcast, Linda shares a unique perspective on how to create impactful brands that drive real results.

Unlock the secrets to building a strong brand identity that's more than just logos and looks. Join me as I walk you through the key elements that create a powerful brand. We'll talk about visual and emotional components, the importance of recognition, trust, and connecting with your audience.I'll share insights from my experience at my design agency and explain why asking the right questions is essential before diving into visual branding. We'll also discuss the differences between personal and corporate brands. Plus, I'll share my journey from a corporate brand to a personal one and how it's influenced my approach to building trust and authority.In the second half, I'll guide you through creating a cohesive brand strategy. Get practical tips on market research, competitor analysis, and working with designers to create effective branding materials. Discover why a style guide is crucial and how to keep your brand consistent across all platforms to avoid confusing your customers.  Send us a textSupport the Show. Show Notes Apply to be featured on My Weekly Marketing!

Lindsay Pedersen is the Founder and Brand Strategist at Ironclad Brand Strategy, a company that partners with CEOs to create rigorous and focused brand strategies, making the brand a powerful North Star for organizational growth. She is the author of the best-selling book Forging an Ironclad Brand: A Leader's Guide and an advisor to several companies, from startups to national corporations, including Duolingo, Starbucks, and IMDb. With a background as a P&L owner at Clorox, Lindsay brings a disciplined, growth-oriented approach to brand building, helping businesses increase their value with clarity and intention. In this episode… In a crowded marketplace, what truly sets your business apart? With so many options available to consumers, it's crucial to stand out, but how can you ensure your brand is memorable and distinct? According to Lindsay Pedersen, a seasoned brand strategist and author, differentiation is the cornerstone of building a powerful brand that resonates with customers. She explains that a well-defined brand makes it easier for customers to choose your business over competitors and enhances loyalty and pricing power. Maintaining a clear and consistent brand message over time requires ongoing innovation and commitment, ultimately strengthening your brand's position in the market and driving sustainable growth. In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Lindsay Pedersen, Founder and Brand Strategist at Ironclad Brand Strategy, to discuss the significance of differentiation in branding. They explore how businesses can craft and maintain a strong brand, the importance of consistency in messaging, and practical strategies for leveraging brand differentiation to achieve long-term success.

In this episode, the discussion centers around the critical importance of building a strong brand for gym success. Benji Donhardt, co-founder of SupaFitGrow, emphasizes that branding goes beyond logos and colors—it's about understanding your mission, vision, and audience. The conversation delves into defining a gym's identity, crafting a compelling brand story, and building brand loyalty through community engagement and testimonials. Effective branding leads to higher quality leads and better conversion rates, ultimately driving long-term success in a competitive market. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover    Let's Connect  Website: supafitgrow.io   Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699  Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews

On this episode of Destination on the Left, I talk with Nikki Hellyer, Vice President of Marketing at ToursByLocals, about the importance of building a brand from the inside out and why having a purpose and principles that everyone in the company lives by gives your team the freedom to deliver excellent service every time. You'll also hear more from Nikki about how her company used the pandemic downtime to focus on planning their future growth. What You Will Learn in This Episode: How ToursByLocals collaborates with and supports the guides within their network, including their pandemic Guide Relief Fund How their internal brand strategy work has positively impacted ToursByLocals' growth Details of the initiatives ToursByLocals has undertaken to build strong partnerships with travel agents and some of the mutual benefits Why ToursByLocals' relentless focus on people, including vetting and coaching independent guides, providing outstanding customer support, and prioritizing meaningful interactions between travelers and guides, is an integral part of their mission and vision What ToursByLocals is working on to improve improving agent training, and why they're committed to ensuring that their guides provide a five-star experience every time The Power of Core Values Nikki shares more about ToursByLocals' mission and values and why it makes such a positive difference when a strong brand is developed from the inside out, with core values taking precedence over external branding. This inside-out approach has allowed ToursByLocals to differentiate itself in the highly competitive travel and tourism industry, placing a relentless focus on meaningful interactions, deep travel experiences, and authentic human connections. Raising Awareness for Private Tours ToursByLocals focuses on raising awareness about private tours and the unique benefits they offer, and Nikki discusses why many travelers are unaware that private tours are an option. She goes on to share more about how the company aims to educate customers about the enriching experiences that private tours can provide and aims to foster genuine connections between travelers and local guides. Collaboration with Travel Agents We also dig into ToursByLocals' collaboration with travel agents and the value of building strong partnerships with them, recognizing them as potential repeat customers. Nikki discusses how the company is improving agent training and reviewing commission structures as part of their efforts to enhance the experience for travel agents. By providing confidence to travel agents that their clients will have a great experience, Tours by Locals aims to foster mutually beneficial relationships and elevate the overall traveler experience. Resources: Website: toursbylocals.com LinkedIn Business: https://www.linkedin.com/company/toursbylocals/ Facebook business: https://www.facebook.com/toursbylocals/ Instagram: https://www.instagram.com/toursbylocals/ Twitter: https://x.com/i/flow/login?redirect_after_login=%2FTours_By_Locals YouTube: https://www.youtube.com/user/ToursByLocals We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Q: Do you think most people fail to realize their brand needs to be strong in order to be booked more easily? - Chris Jordan A: Yes.. but also no! While a strong brand presence certainly helps with the bigger shows, it's not the only path to success. It's important to assess and be realistic about the size of your brand. Starting with smaller, niche podcasts can be an incredibly effective strategy for those looking to build their reputation. Here's how it works: Accessible Opportunities: Smaller podcasts are often more open to new guests, providing a platform to share your story and expertise. Skill Development: Each podcast appearance hones your speaking and presentation skills, preparing you for larger stages. Networking: Building relationships with podcast hosts and their networks can lead to more referrals and opportunities. Credibility Boost: As you accumulate appearances, your credibility grows, making you a more appealing guest for larger podcasts. It's important to remember that brand building is a marathon, not a sprint. Each podcast you participate in, regardless of size, adds to your portfolio and enhances your appeal to more prominent shows. Start where you are, use what you have, and don't underestimate the power of smaller platforms to amplify your voice and expand your reach. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠ Website - ⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠ Outlier Audio Instagram - ⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠ Personal Instagram - ⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠