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In today's episode of If Not Now Wen, we're excited to talk with special guest Eric Engineer. Eric is a partner of S3 Ventures where he supports portfolio companies as a board member and advisor for strategic growth. Eric was previously CEO at Invodo, an S3 Ventures portfolio company, which was acquired by CoCreativ in early 2018. Prior to Invodo, Eric was a Partner at Sevin Rosen Funds in Dallas, where he helped lead the firm's investment in Invodo. He also worked at Microsoft, where he held a variety of roles in product management, product planning, and enterprise sales across several business units. Eric began his career as a Sales Engineer at Trilogy Software in Austin, TX. He has an MBA from Harvard Business School as well as an MCS in Distributed Systems and a BA in Computer Science from Rice University in Houston. Eric has the rare career experience that includes corporate, start-up, and VC. He has graduated into a recession – twice – and navigated two of the biggest bubbles in recent history. Eric is a humble and compassionate leader who strives to help others. He is such an inspiration, and I hope you enjoy his story as much as I do. In this episode we talk about:
In the episode “Making of a Brand: Brand is Everything, Everything is Brand”, Brandi Starr was joined by Russ Somers, CMO of Lytho. Russ has led marketing for B2B companies including TrustRadius, TrendKite (acquired by Cision), and Invodo (acquired by Industrial Color Labs). Russ is focused on helping power the creative and marketing teams that power major brands, and on having an awesome time while doing so. In this episode, Russ shares his insight on the journey of rebranding. Having taken Lytho through a renaming and rebranding the entire company (which included a merging of two companies) in a short, 90-day span. Through specific examples and broader concepts, Russ provides guidance and his expertise on rebranding from infancy through to project completion, how CMOs need to be at the center of the rebrand, from concept to execution, to foster communication and collaboration with stakeholders as a path to success of the rebrand. This insightful conversation on how to successfully execute a rebrand and Russ's four key points to approaching any rebrand should not be missed! Links: Get in touch with Russ on Twitter Check out Lytho's website Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.
As the leader of the TrustRadius marketing team, Russ Somers balances a data-driven approach and an interest in growth hacks with narrative instincts honed by years as a songwriter and performer. He has led marketing teams for high-growth startups including TrendKite (acquired by Cision), Invodo (acquired by Industrial Color Studios), and sonarDesign. Russ started his marketing career with Fortune 500 companies including Dun & Bradstree, Dell, and Sabre Holdings. He spends his spare time with his family, as well as collecting and restoring vintage guitars.
Eric Engineer is really an Engineer (Computer Science) by background. He's worked in Product Management at Microsoft, then went to Harvard Business School graduating to pursue a VC role at Sevin Rosen Funds. He joined one of his portfolio companies, Invodo, where he went from VP of Product & Partnership to CEO, ultimately selling the company to Industrial Color in 2018. He's now back in VC as a Partner at S3 Ventures, the largest VC focused on Texas, HQ'd in Austin. Given his career, he's a masterful Business Ninja with truths from the trenches that we explore! --- Send in a voice message: https://anchor.fm/andreas-penna/message Support this podcast: https://anchor.fm/andreas-penna/support
Wes Miller is a research analyst at Directions on Microsoft who’s focused on Microsoft identity, security, and management. Over the years, he’s worn many different hats, including serving as director of product management for Invodo and CoreTrace, a contributing editor for TechNet Magazine, an engineering manager at Pluck Corporation, and a product technology strategist at Winternals Software. He also did an eight-year stint at Microsoft, working as a product manager, program manager, implementation manager, and intranet web developer. Join Corey and Wes as they discuss the Directions on Microsoft origin story, the wild world of software licensing, how Azure currently plays second fiddle to AWS, how trying to figure out cost savings in the cloud is akin to untying a Gordian knot, Wes’ “cloud paradox” and what it means for predicting cloud spend, why Wes believes there should be a dedicated individual analyzing spend at a vendor when the numbers are high enough, why Microsoft is still the same old Microsoft despite what many people think, how marketing and developers often speak different languages, and more.
Gard Mayer's path as an entrepreneur has more twists & turns than a back road through the mountains. In this venture capital podcast he talks about huge success, complete failure & everything in between, pivoting his start-ups when reality set in My Guest Gard leads Invodo’s sales team, driving growth through expanding the client base and revenue while also growing relationships with existing clients. As one of the original founders of Invodo, Gard brings over 14 years of entrepreneurial experience to the company. Previously, Gard founded and operated SmartHockey Inc., where he established the initial manufacturing and distribution relationships as well as the management team. Gard earned a BA in English from Cornell University. SmartHockey transformed off-ice hockey training with the introduction of the C|Saw Chassis (a.k.a. Bauer TUUK Rocker Chassis), SmartHockey Training Ball and a series of DVDs and Training Guides. SmartHockey products are used throughout the world by top professional teams and universities as a way for ice hockey players to train when they don't have access to ice. The Take Home Lessons Gard's path as an entrepreneur twists and turns as ideas succeed, fail and morph into new ones. Whether working as a solo inventor or as part of a venture capital backed team, Gard's story demonstrates that a large part of entrepreneurial success comes from responding to what's not working in a creative way and from seeing your start-up's pain points as opportunity. Don't let early success give you a false confidence. Understand what external resources, relationships and market factors your start-up is dependent on. Two of Gard's products failed because they depended entirely on Google and Apple. Test your ideas, but use data and deadlines to make help decisions to avoid analysis paralysis. As start-ups evolve, don't underestimate the challenge of evolving the team. As Invodo evolved, numerous team members had to leave, including Gard's two co-founders. The perspective of new team members, in Gard's case a new CEO brought in by his venture capital investors, can seem radical. But that fresh, alternative perspective may be the key to success. Resources & Links Invodo SmartHockey Gard on LinkedIn Gard on Twitter Gard's 1st Patent for a "Roller skate with brake" Gard's hockey ball patent Subscribe With Your Favorite App Share With Entrepreneurial Colleagues & Friends Connect With Me Why a Venture Capital Podcast About Failure? From early childhood you've always heard the saying “Learn from your mistakes.” In the venture capital industry you frequently hear “Fail fast” to learn and get to the right idea. Great advice. So, for this venture capital podcast I interview venture capital backed entrepreneurs about what they learned when their start-up didn't go as planned. I hope you can learn from their valuable experience. The post When Should You Pivot? Gard Mayer On Making Critical Decisions appeared first on Venture Capital Coroner's Report.
Jace Deloney (@jacedeloney) is the Web Content Manager at Invodo in Austin, Texas, and a passionate advocate for Strong Towns. He is a member of our Founder's Circle and has played a part in bringing Strong Towns to Austin on four occasions.
The adoption of product videos on ecommerce sites continues. Most every merchant, seemingly, can benefit from product videos and we are joined here by a product video expert. He’s Craig Wax, CEO of Invodo, a video company for ecommerce merchants, and he’s here to discuss product videos that convert with Practical Ecommerce’s Kerry Murdock.
Nearly every ecommerce merchant who uses product videos reports that it increases sales. But there are disagreements as to what to include in a product video, how to produce it and where to show it. Invodo is a company that specializes in assisting merchants with product videos, and its CEO, Craig Wax, is here to help us sort through the video issues that merchants face. He discusses these issues with Practical Ecommerce’s Kerry Murdock.
4 mitos del videomarketing online puestos a prueba, descubriremos que la mayoría se cumplen. Este podcast trata revisa un white paper de la empresa INVODO que analiza el vídeo puesto en tiendas online así como el VR (view rate o tasa de vistas) del vídeo. Soy nuevo haciendo podcasts, espero mejorar! http://videoslowcost.es/blog