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Send us a textEver feel like your video business is stuck in survival mode, feast or famine, no time to breathe, and definitely no time to grow?In this episode, Den sits down with Matt Smolen, founder of Balloon Tree Productions, to uncover the surprisingly simple system that helped him go from an overwhelmed solo freelancer to running a thriving 5-person team, operating out of a slick Melbourne studio.Matt reveals:The 1-4-8 rule that created consistent monthly revenueHow he finally stopped micromanaging and started leadingWhy he ditched the traditional niche and leaned into his unique creative styleThe mindset shift that let him build a business that supports his life—not consumes itIf you're ready to stop doing everything yourself and start building something sustainable (and fun), this episode is a must-listen.
Send us a textBoo! Have you ever had a client on the hook and then poof! Gone...
Send us a textWhat does it really take to be a reliable creative? ✅ We chat about why trust and reliability are so important in building great client relationships and how having a clear process can help you deliver every time. We bust the myth that being creative means putting your own vision ahead of your clients' needs, and share how systemizing your business can actually give you more space to be creative and keep your clients happy.
How do you focus on landing the right clients rather than simply chasing moreMany people focus on simply getting clients, but having the right clients can make all the difference.
What does it really take to shift from being a freelancer to a business owner? In this episode of The Video Mentors, we break down the mindset changes, tackle the challenges, and explore how finding the right community can make a huge difference in your journey. We also dive into the value of investing in paid coaching to boost your motivation, accountability, and overall growth, both in business and in life.
Are you tired of going it alone with your video business?In this episode, Den Lennie introduces The Video Mentors and the three established video production businesses that will be sharing their knowledge and experiences. Andy Johnston, Caleb Maxwell, and Matt Smolen discuss the journey of transitioning from being a creative filmmaker to a business owner. They emphasize the importance of understanding the business side of the industry and how it can actually enhance creativity.
In this episode, Den shares exciting updates about the VBA program, including new mentors, an enhanced curriculum, and an imminent price increase. Den discusses the importance of taking action to scale your video production business and introduces the Video Mentors, designed to provide advanced, real-world education for creatives.Here's a sneak peek of what you'll hear:Introduction and Announcement. Den Lennie hosts an Elite Mastermind retreat and announces upcoming changes to the VBA program.Tuition Fee Increase. Tuition fees will increase on July 1st due to added value from new resources and mentors.New Podcast Launch. New podcast series featuring successful VBA clients and mentors: Matt Smolen, Caleb Maxwell, Andy Johnston, and Bailey Cook.Video Mentors Project. Introduction of a new post-graduate film school approach with a seven-step process for business growth, focusing on niching, marketing systems, and sales conversion.Support and Community. Continuous support from mentors and an exclusive online coaching ecosystem for video business owners.Encouragement to Take Action. Urgency to join before the price increase with available financing options and success stories from VBA clients.Support the Show.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/
Part two of Matt SmolenHere's a sneak peek at what you'll hear:Imagine running a successful film production business where you're totally off the tools to the point where you don't even go on shoots. Wouldn't that be nice? (Well, that's Matt's situation now, thanks to Den's VBA coaching program which helped Matt put systems and procedures in place so Matt can work on... well... hear it from Matt himself at 2:00)Matt's clever litmus test knowing which clients to take on and which ones to pass on. Taking on the wrong client can be a nightmare. (It's simply not worth the trouble, no matter how good the money is. Here's how Matt guards himself against nightmare clients. - 3:00)Why you're already sitting on your next bunch of new business. (That's right. There is new business sitting right under your nose. This no-brainer (yet overlooked by most people) way to pick up new clients is revealed at 5:00)The marketing noob's guide to online lead generation. - 7:00A crafty marketing "tool" that can do all the sifting and sorting for you when looking for clients, so you only hear from the ones who are pre-sold and keen to hire you! - 9:40What the "Marketing Triangle" is... and... how understanding it can make you a far more effective marketer. -11:00What an "HVC" offer is, and... how to use it to turn ice cold leads into hot new business. Do this correctly, and you can get a horde of new clients rushing to your doorstep without even having spoken to them! - 10:00A dignified way to repel tire-kickers, lookie-loos, and flaky prospects who love to waste your time. Not only does the method send the low-quality prospects running for the hills, but it has a way of attracting high-quality prospects. - 12:00Attention All Film Production Companies: Are you saying this on your website's homepage? If so, you might wanna change that right quick! Hear the full story at 13:00A secret way to turn one piece of marketing content into multiple pieces. - 14:00A "just plain silly" mindset many video freelancers have when it comes to marketing their business. Thinking this way will undermine all your marketing and sales efforts. - 15:20A little-talked-about reason why you should get your prospects on the phone. (And no, this is not so you can hard sell them on your services, although that's a possibility. Nope. There's another reason that's of immense value. -15:50)Little-known psychological insights into today's online consumer, and how this affects those who promote their video production business online. - 18:00A "stealth" online marketing technique that, when done right, can convert far more online leads into new paying clients. - 19:00How to make your video business almost omnipresent so that no matter where your prospects go or how busy they get - there you are! - 23:00A marketing goof almost all business owners make when they get new leads. Doing this is like throwing money away. But don't be too quick to scoff. There's a good chance you're making this blunder, too. - 24:00Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the show
Dear listener,In this episode, Den gets his guest, filmmaker, and founder of Balloon Tree Productions, Matt Smolen, to really let his hair down and give up many of his business secrets. If you want proven strategies and methods for running a smooth, efficient, and systems-based video production business, then you'll probably like this one… a LOT! Here's a sneak peek at what you'll hear:A stupid obvious way (yet hardly anyone does) to avoid burnout in business. If you feel like you're working harder than a cat trying to bury a turd on a marble floor and you're under more stress than John Goodman's office chair, then listen in at 3:35 and hear how Matt overcame this feeling of overwhelm. (Not only has it helped him feel more in control and less stressed, but it also made his video production business more fun and more profitable.)The secret to getting your hired-help or employees to (1) truly give a damn about your video business (2) work hard to impress you, and (3) willingly strain their brains to come up with strategies and systems for your business. Hear exactly how Matt achieved this with his team, - 4:20The unglamorous secret to having a quick and smooth-sailing onboarding process for your video business. Do this correctly, and you'll be getting the very best out of your new hires almost immediately. (Bonus: not only will you love how quickly they'll find their feet, but they will find the whole experience rewarding and inspiring, too. - 6:30)The "Balloon Tree" method that helps get your team fired up, feeling good, and all on the same page. - 10:00A quickie crash course in project management for filmmakers.A “quick and dirty” rundown of workflow management software. And… which ones Matt fancies and the ones he doesn't. - 14:00The forgetful business owner's guide to running a seamless and effective business. - 16:00Advice for filmmakers looking to hire. - 19:00Untapped and overlooked places to find good employees for your video production business. Your next star employee may come from one of these normally ignored places. - 19:20Simple tips for conducting an effective and elegant performance review. - 20:00Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the show
Join Sean, Tom and special guest Matt Smolen as they explore Round 1 of the AFLM 2022 season while asking the most important sporting question of all; How Good's Footy? Email us at howgoodsfooty@gmail.comYou can physically send us stuff to PO BOX 7127, Reservoir East, Victoria, 3073.Join our facebook group here or join our Discord here.Want to help support the show?Sanspants+ | Shop | TeesWant to get in contact with us?Twitter | Website | Facebook | RedditOr individually at;Sean | Tom | Duscher | Matt See acast.com/privacy for privacy and opt-out information.
This week we're going to do something a little bit different. I'm actually gonna reveal to you our top 10 most downloaded podcasts of 2019 At number 10 we've got How To Succeed with a Niche with Geoff Anderson EP#034https://www.denlennie.com/blog/how-to-succeed-with-a-niche-with-geoff-anderson-ep-034At number 9. It's yours truly in an interview that was done with me by Charley Valher called Den Unleashed Part 1: Why So Many Businesses Stagnate or Fail with Charley Valher EP#042https://www.denlennie.com/blog/den-unleashed-part-1-why-so-many-businesses-stagnate-or-fail-with-charley-valher-ep-042At number 8, we've got Mr Ben Amos who's a video strategist talking about the new video paradigm. The Video Strategist: A New Video Paradigm with Ben Amos EP#038https://www.denlennie.com/blog/the-video-strategist-a-new-video-paradigm-with-ben-amos-ep-038At 7 we have got Matt Smolen, How To Scale From Freelancer To A Team Of 4 With Matt Smolen (Part 1) EP#050A cracking episode to kick off our 50th episode. https://www.denlennie.com/blog/how-to-scale-from-freelancer-to-a-team-of-4-with-matt-smolen-part-1-ep-050 At number 6, we have got Video Marketing and How to Measure ROI with Chris Schwager EP#040https://www.denlennie.com/blog/video-marketing-and-how-to-measure-roi-with-chris-schwager-ep-040 At number 5, we have 17 Lessons from The Accelerator Mastermind with Charley Valher EP#046 https://www.denlennie.com/blog/17-lessons-from-the-accelerator-mastermind-with-charley-valher-ep-046 At number 4, we've got Den Unleashed Part 2: It's Not Your Fault, Nobody Taught You How to Run a Business with Den Lennie EP#043 https://www.denlennie.com/blog/den-unleashed-part-2-it-s-not-your-fault-nobody-taught-you-how-to-run-a-business-with-charley-valher-ep-043And then up at number 3, Why I Start Work at 2AM Every Day with Simeon Quarrie (Part 1) EP#044 https://www.denlennie.com/blog/why-i-start-work-at-2am-every-day-with-simeon-quarrie-part-1-ep-044At number 2. Good friend and colleague Ryan spanger.Ryan did two episodes with us Video Production Business Manifesto With Ryan Spanger (Part 1) EP#047 https://www.denlennie.com/blog/video-production-business-manifesto-with-ryan-spanger-part-1-ep-047And then at number 1, Using LinkedIn For Lead Generation With Emily Wallace EP#049https://www.denlennie.com/blog/using-linkedin-for-lead-generation-with-emily-wallace-ep-049Connect with Den on LinkedIn Support the show (https://www.denlennie.com/free-training)
In this week's episode Dave (Cleeve) chats to Matt - in a reverse, host-is-the-guest episode. Dave asks a bunch of questions about Matt’s year, they deep dive into “There’s A Mobster Under My Bed!” PLUS there’s a fun Easter egg at the very end of the episode. Enjoy! Please leave us a review, tell us what you think, and as always follow us on the socials!Facebook: www.facebook.com/howdoyoudoyouInstagram: www.instagram.com/howdoyoudoyoupodFollow Matt on Instagram: www.instagram.com/mattsmolenTalk to Matt on twitter: https://twitter.com/mattsmolenBalloon Tree ProductionsHire our podcast studio!www.balloontreeproductions.comFacebook: www.facebook.com/balloontreeproductionsInstagram: www.instagram.com/balloontreestudios
Last week, we had Matt Smolen talk to us about the processes and the journey he went through from being a freelancer to hiring his team. We had a deep dive into the business side of growing Balloon Tree Productions.Just as promised, we're bringing him back today to talk about the creative side of his business. Now, Matt believes delivering excellent quality is what keeps Balloon Tree Productions running. But what does excellence mean for Matt? Let's hear it from the man himself. What's In This Episode:Matt shares his passion for creating films and being a film director.Matt talks about his short film, “There's A Mobster Under My Bed,” and how he got into MIFF(Melbourne International Film Festival).Matt relays his experience with MIFF.What makes Matt's brand unique?Matt's key to success as a production companyIs there a thing such as “a freelancer's curse”?How Matt's overall experience with understanding costs helped him in working with bigger corporationsAbout Balloon Tree Production's financesWhat is the Nirvana of every business?Matt answers the question, “Why don't other businesses treat their business as an investment vehicle?”Matt describes his studios in detail—availability, what they offer.Matt talks about his events.“You are equipped to make things true to you.” - Matt Smolen Connect with Matt SmolenWebsiteLinkedIn About Matt SmolenMatt Smolen is the Owner of Balloon Tree Productions. A company that specialises in video production, photography, and media development. Matt is a Director and Writer who believes that excellence doesn't always equate to being overly serious. Matt likes to give his content a fine mix of wonder, humor, and fun. Connect with Den LennieVideo Business AcceleratorLinkedIn Facebook YoutubeSupport the show (https://www.denlennie.com/free-training)
Business owners understand how responsibilities pile up once you decide to scale your business. Responsibilities are a lot easier to bear when we have people to share them with.In today's episode, I will be talking to Matt Smolen, owner of Balloon Tree Productions. Just like many other businesses, he started from humble beginnings as a solo freelancer. Matt will be sharing with us how he started, and what it takes to grow from a freelancer to having a team of your own. What's In This Episode:Matt's Backstory: How did Matt go from freelancing to being a business owner?Why Matt has always been conscious about giving an excellent experience to his clientsMatt's story of transition from freelancing to expanding and hiring peopleWhy it is crucial to choose a team with the same beliefs and values as youMatt relays the journey he went through from being a freelancer to hiring people and loading up on responsibilities (i.e., paying salaries)How Matt's team helped him leverage his time differently—from a business perspectiveHow the Video Business Accelerator has impacted Matt and his businessMatt's next goal for his business Connect with Matt SmolenWebsiteLinkedIn About Matt SmolenMatt Smolen is the Owner of Balloon Tree Productions. A company that specialises in video production, photography, and media development. Matt is a director and writer who believes that excellence doesn't always equate to being overly serious. Matt likes to give his content a fine mix of wonder, humor, and fun. Connect with Den LennieVideo Business AcceleratorLinkedIn Facebook YoutubeSupport the show (https://www.denlennie.com/free-training)
Join Duscher, Tom and Sean as they invite their good friend Matt Smolen into the studio to apologize for excluding Western Bulldogs from their trade period review. Duscher doesn’t understand Rocky V, Tom is trying very hard not to link everything back to Geelong, Sean has a lot of questions about swimming caps and Matt is just happy that How Good’s Footy have redeemed their awful oversight while asking the most important sporting question of all; How Good’s Footy? Get the How Good’s Footy beanie from here: https://www.sanspantsradio.com/merchHow Good’s Footy airs on Play On Radio at Wed 4pm and Thurs 5am AEST. Listen to it first there! Playonradio.liveSign up to our newsletter here; http://eepurl.com/cM3in9Join the Sanspants Radio facebook group here; https://www.facebook.com/groups/535280830149669/ Want to help support the show?Sanspants+: sanspantsplus.comUSB Tapes: audiobooksontape.comMerch: teepublic.com/stores/sanspantsradioWant to get in contact with us?Email: howgoodsfooty@gmail.comTwitter: https://twitter.com/howgoodsfooty Website: sanspantsradio.comFacebook: facebook.com/SanspantsRadioReddit: reddit.com/r/sanspantsradioOr individually at;Carney: twitter.com/sidekickofdowieDuscher: twitter.com/dusch13Tom: twitter.com/AwkwardTreedMatt: twitter.com/mattsmolen See acast.com/privacy for privacy and opt-out information.
Join Carno, Tom and replacement Joel Duscher, Matt Smolen, as they take a look at Round 13 of the 2019 AFL season. This week Duscher is half dead in a bar somewhere dreaming of Essendon glory, Matt has no fingernails left after watching his precious bulldogs almost disgrace themselves to Carlton and the other two boys have no feelings about AFL due to it being a bye week while asking the most important sporting question of all; How Good’s Footy? This week, we can hear the distant whispers of Duscher saying “it’s really good”.How Good’s Footy airs on Play On Radio at Wed 4pm and Thurs 5am AEST. Listen to it first there! playonradio.liveSign up to our newsletter here; http://eepurl.com/cM3in9Join the Sanspants Radio facebook group here; https://www.facebook.com/groups/535280830149669/Check out our upcoming live shows right here; http://www.sanspantsradio.com/live/Want to help support the show?Sanspants+: sanspantsplus.comPatreon: patreon.com/sanspantsradioPodkeep: sanspantsradio.podkeep.comUSB Tapes: audiobooksontape.comMerch: teepublic.com/stores/sanspantsradioWant to get in contact with us?Email: howgoodsfooty@gmail.comTwitter: https://twitter.com/howgoodsfootyWebsite: sanspantsradio.comFacebook: facebook.com/SanspantsRadioReddit: reddit.com/r/sanspantsradioOr individually at;Carney: twitter.com/sidekickofdowieDuscher: twitter.com/dusch13Tom: twitter.com/AwkwardTreedMatt: twitter.com/mattsmolen See acast.com/privacy for privacy and opt-out information.
Join Tom, Carno, Duscher and friend of the show Matt Smolen as they take a look at Round 8 of the 2019 AFL season. It was a big week for bad calls as Rampe climbs a post, Ablett throws an elbow and our guest Matt barracks for Western Bulldogs while asking the most important sporting question of all; How Good’s Footy? This week it’s no good, shut up Tom.How Good’s Footy airs on Play On Radio at Wed 4pm and Thurs 5am AEST. Listen to it first there! playonradio.liveSign up to our newsletter here; http://eepurl.com/cM3in9Join the Sanspants Radio facebook group here; https://www.facebook.com/groups/535280830149669/Check out our upcoming live shows right here; http://www.sanspantsradio.com/live/Want to help support the show?Sanspants+: sanspantsplus.comPatreon: patreon.com/sanspantsradioPodkeep: sanspantsradio.podkeep.comUSB Tapes: audiobooksontape.comMerch: teepublic.com/stores/sanspantsradioWant to get in contact with us?Email: howgoodsfooty@gmail.comTwitter: https://twitter.com/howgoodsfootyWebsite: sanspantsradio.comFacebook: facebook.com/SanspantsRadioReddit: reddit.com/r/sanspantsradioOr individually at;Carney: twitter.com/sidekickofdowieDuscher: twitter.com/dusch13Tom: twitter.com/AwkwardTreedMatt: twitter.com/mattsmolen See acast.com/privacy for privacy and opt-out information.
In this episode Hayley chats to Matt in a reverse 'How Do You Do You?'. They talk about the approach to the podcast, how Matt does what he does - plus there's a very snorey guest star! And some completely profound and unexpected moments.
Hot & Delicious: Rocks The Planet chat with international award-winning comedy webseries ’Chris and Josh’ creator, writer and director, Matt Smolen. We chat about losing your virginity, quitting KFC after 1 shift, awful taste in music and flying by the seat of your pants to create a webseries, which has go on to win international acclaim and awards at LA Webfest, the 2014 Open Channel Australian Online Video Awards for Best Comedy Series and having a 1000 views on the first day of releasing previously unheard of and unreleased comedy webseries. Epic!