Podcasts about better clients

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses a key factor in attracting and keeping Better Clients, and that's to Start by Being a Better Client Yourself. "What you put out there, is what you get back"~ Lauren Lappin.• No-shows in business. (05:00).• Last-minute cancellations in business. (06:30).• Being asked for a cheaper prices and/or discounts. (08:00).• Chasing people for money sucks!! (10:00).• Lauren's Week from Hell, and trying to model Ideal Client Behaviour (walking the talk). (13:30). • Ask Yourself: Would I want me as a Client? (18:00). • Start Practicing Karmic Client Etiquette. (18:45)Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com....This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'. Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

Have you ever wanted to just hop on a sales call and the person you're talking to is already sold? What you might be used to is jumping on sales calls and feeling as if you need to prove yourself in some way to get them to invest with you.. What I've found after selling millions of dollars of coaching is that the best way to make sales calls easier to have a sales video that people watch before they jump onto a call with you that gets them pre-sold on your offer.. Watch the full episode on Youtube: https://youtu.be/hNMp5OefWaw  GET IN TOUCH: Instagram: https://www.instagram.com/christopherdufey  YouTube: http://chrisdufey.com/youtube    WHEN YOU'RE READY… HERE ARE THE 3 BEST WAY I CAN HELP YOU #1 - Get Free Access To “The Entrepreneurs Ultimate Reading List” These are the “must read” books for entrepreneurs to achieve success and fulfilment — Click Here https://www.chrisdufey.com/list    #2 - Send me a DM on Instagram to say Hey or ask me a question. It's the easiest way for me to actually help you. — Click Here https://www.instagram.com/christopherdufey    -Chris   P.S. Like this show?   Leave me a review (even one sentence helps!) If you leave your IG handle, I can thank you personally.

Susan Finch and Lany Sullivan plunge into the muck of a crucial but often overlooked aspect of business operations: the client intake process. Coming fresh from their previous episode on intellectual property, they explore how even successful businesses like Susan's (with 20 years of experience) can benefit from implementing structured intake systems. Whether you've been in business for six months or two decades, this episode reveals why having a clear, systematic approach to onboarding clients isn't just about organization – it's about increasing revenue, saving time, and working with clients who bring you joy. You'll learn practical tips for creating effective intake forms, structuring service packages, and avoiding common pitfalls that lead to scope creep and revenue loss. If you're tired of "winging it" with clients or want to streamline your business processes, this conversation offers actionable insights to transform your client onboarding experience. Get a peek at Lany's here.

How do you focus on landing the right clients rather than simply chasing moreMany people focus on simply getting clients, but having the right clients can make all the difference.

Send us a textIn the 50th episode of the Boss Responses podcast, host Treasa Edmond celebrates the journey of starting the podcast and shares an insightful discussion with special guest, Jessica Walrack—founder of All Things Freelance Writing and a seasoned freelance finance journalist. They go deep into the importance of niching down in freelance writing and transitioning from outbound to inbound marketing. Jessica shares her experience of navigating the freelance industry, honing her niche, and building a successful inbound client strategy. The episode also covers the impact of consistent marketing, building trust with clients, and breaking the feast and famine cycle. If you are looking to grow and optimize your business, you'll want to join Treasa and Jessica for an episode full of practical insights.About Our GuestJessica Walrack is the founder of All Things Freelance Writing—a community that helps freelance writers build their ideal businesses through its blog, weekly jobs newsletter, and other resources. She's also a freelance finance journalist with 11 years of professional writing experience. You can find her work regularly featured in national publications including US News and World, CBS News MoneyWatch, Newsweek, and Wallstreet Journal BuySide.Links You Might WantSign up for the free All Things Freelance Writing weekly jobs newsletter Connect with Jessica on LinkedIn Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want. Have a question you'd like answered? Send it to info@bossresponses.com If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

If you enjoyed the previous episode on how to think like a marketer, then this one is going to take that enjoyment up another level! In this part two, I am back with five more crucial principles to help you think like a marketer so that you can transform the way you approach attracting the right clients, and most importantly, it's going to feel REALLY good! Forget about those quick-fix tactics you see everywhere. Real marketing is about integrity, authenticity, and truly understanding the mind of your ideal client. This episode is packed with actionable advice to help you clean up your marketing approach and attract the clients who genuinely align with your business. Whether you're tired of the fake-it-till-you-make-it hot air tactics, or simply looking for better ways to promote your offerings that resonate more authentically with your brand, this episode is a must-listen. When you listen, you'll learn: - Why asking ‘which method is the best right now?' is sending you on a wild goose chase - What it means to ‘invite' rather than ‘chase' your ideal clients and how to do it effectively! - The reason why you should never assume anything about your audience - How to breathe integrity and authenticity so that you're in alignment with the right clients ........................................................ Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode! ......................................................... Free Training for Coaches and Online Professionals who want to earn more while working less! Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week! Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

Do you struggle to attract the right clients and feel like you're constantly chasing leads? When you think of ‘marketing' do you feel like it's not for you? Like it's just not something you relate to at all and the idea of ‘being a marketer' is repulsive? You don't have to BE a marketer to be effective at marketing. It's not slimy or promo-ish if YOU aren't slimy or promo-ish. Because marketing is simply the way you communicate as a business to your prospective clients! It's ESSENTIAL in order to attract clients into your business, and you're probably already doing it …whether you realise it or not! So how can you be more effective at marketing? Learn how to think with a marketing mind…. Join me today as I share my tried and true principles for creating a marketing strategy that feels authentic and aligned with your business. We will break down the common misconceptions about marketing and simple yet effective approach to attracting the clients you truly want to work with. In this episode, we will also discuss the universal principles of marketing that every female entrepreneur needs to know. Here's what we cover in this episode: - Why is marketing so much more than just a logo or a sales pitch? - What the six universal principles of marketing are and how they can transform your business - The importance of identifying and addressing hidden objections that may be holding your clients back - How to attract premium-paying clients by talking to the outcomes instead of features and benefits of your offerings ........................................................ Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode! ......................................................... Free Training for Coaches and Online Professionals who want to earn more while working less! Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week! Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

Did you like this episode? Dislike it? While there may be that worry of not attracting clients to your law firm at all, there should also be a thought or two about attracting better clients.Chris Clark of Clark.Law talks about the importance of getting ideal clients through the door. If you accept any and every person that needs help, you may run into trouble. They could need help that you do not provide, they could be super uneducated about their situation, or they could just not be nice people.

Why you're not getting more dream clients... and what to do actually do about it  Don't talk about it, be about it Don't think about taking the action, actually take the action   The life you're looking for is on the other side of you refusing to settle for anything less XO Maddie   

If you want better clients, you need to convey that you are very special, not like most attorneys. How you convey that message is everything. You can't communicate in cliches or brazen claims. You must come across as sincere, thoughtful, and truly considerate.  In this session, we'll discuss how to do that using simple, easy-to-write emails. In this episode, you will hear: Marketing tactics for attracting quality clients Effective marketing strategies for lawyers Client referral strategies with testimonials Email marketing for lawyers Resources from this Episode Sign up for my Educational Email course to see my process for encouraging opt-ins and then sending valuable information by email. Some lawyers resort to overly aggressive or awkward tactics that make them seem desperate and are off-putting to higher-quality clients (​here's an example​ of what I mean). You can subscribe to my email list to see what my "conversational emails" look like. You should definitely subscribe to Dean Jackson's list. And to David Ward's email list as well (ignore his shabby web page; his emails are amazing). If you're collecting email addresses on a website consider ​doing this​ to help boost opt-ins. Check out my Inner Circle (an online community of friendly lawyers who are using technology to improve their practices and sharing their practical insights) Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you're currently using in your practice General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.  

If you aren't happy or satisfied with your current client base, it's a result of your authority energy (or lack thereof).    We are going to course correct that by clarifying and exalting the power and pleasure of authority energy – the energy that is fully available to you.     It's still taboo to be in your authority energy, especially for a woman. Because the expectation is that we are not that we are palatable that we are really “nice”.    What you're about to find out is that authority energy has a serious plot twist on what you thought it was.     Strap in – you're going to learn what authority really declares to people and what it stands for and why it is such an incredible magnetiser when it comes to the clients you want to work with.     You'll be ignited to:   Re-acquaint yourself with magnetism and where it is most at home in the body.   Experiment with your own authority energy with the power and presence of your voice.   Who you have to be in the presence of to activate and hold your own authority energy  Undertake my short Authority Inventory to get this part of you activated to take action.    On the note of action, there is only one empowered action you need to take from here.     What you're about to receive is the methodology to hold the power and pleasure of your voice so you can be the speaker you've always wanted to be…    And turn ON the authority of your brand.    There is now a measurable and pleasurable way to be an unforgettable speaker where you don't have to spend countless hours watching TED talks on repeat, trying to work out how to copy someone else's style…  And you don't have to hide behind a PowerPoint or try to talk with the bravado of a mediocre man…     You will elevate your speaking power and proficiency when you allow yourself to be guided by an experienced speaker and business mentor who puts your turn on at the centre of every word you utter.    That's why I've created:    THE POWER SPEAKER INCUBATOR  The fast-track energetic and strategic method for women in business who want to master speaking with power and pleasure    Imagine what life and business would be like if…  You didn't need to sweat or stress every time you went to hit record because you trusted the words that want to pour from your throat.  You could finish every public speaking opportunity on a note of satisfaction that you delivered exactly what you wanted in the way you intended to.   You could use every speaking opportunity as a powerful loudspeaker for your brand that brings new people and deeper opportunities into your business.    That's what's possible with The Power Speaker Incubator in just 6 weeks.    Join The Incubator here now – we start May 13. https://www.laurenwhite.com.au/incubator    Other episodes mentioned:  Season 3, Episode 59: The Secrets of your authority energy  Season 5, Episode 3: How to speak about your business with total confidence and magnetism  See omnystudio.com/listener for privacy information.

In this episode, Alay and Bruce discuss:  Bruce's 40-40-20 rule.  Minimizing challenges early in your sales process.  Attracting your future […]

Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer. This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier. You'll love this episode if: Your primary lead source is "word of mouth" You want more referrals You wish word of mouth was easier to predict Find your buyers faster with the Low Energy Leads newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠ Mentioned in this episode: YouTube about smoothie word of mouth campaign: https://www.youtube.com/watch?v=aC3iVPuAWEc Free Airtable tracker: https://lexroman.gumroad.com/l/track-your-networking My referral page: https://lexroman.com/refer My recommended tools: https://lexroman.com/toolkit Partnero for referral programs: https://www.partnero.com/ Thnks for easy gifts: https://thnks.com/ You might also like: The Get More Referrals Challenge: https://www.lowenergyleads.com/p/get-more-referrals-challenge/ How to get clients with a small audience: https://www.lowenergyleads.com/13 Connect with Lex Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Toolkit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠ Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠⁠thespacecookie.com⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ  Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message

Whether you do your own branding or have people helping you, articulating your vibe is something that has to come from within you — the Flower Boss

In this engaging podcast episode, Rion and Elle Bytautaite delve into the intricacies of setting up an architecture practice. They explore the challenges of finding the right clients and maintaining authenticity in a competitive market. The conversation touches upon the balance between serving diverse demographics while staying true to personal values. With insights drawn from real-world experiences, they discuss the importance of niching down and strategically positioning oneself in the industry. Discover the secrets to attracting high-caliber clients. Learn how to navigate the complexities of niche markets. Uncover the art of balancing profitability with social impact. Gain insights into the nuances of building a successful architecture practice. To learn more about Elle, visit her:  Website: https://www.studioellearchitecture.com/ Instagram: https://www.instagram.com/studio.elle.architecture/   ► Transcription: https://otter.ai/u/NmaV4rS4feZE7tb0F02RpQlqnwM?utm_source=copy_url   ► Feedback? Email us at podcast@businessofarchitecture.com   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to my YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com   Carpe Diem!

In this episode, we delve into the mind and creative process of Radim Malinic, a Czech-born British designer, founder of Brand Nu Studio, and the author of “Creativity For Sale”. Radim shares his insights on the interplay of creativity and commerce, the role of ego, and the importance of authenticity and personal energy in shaping a successful career. He also explores the mindset shifts that come with experience, the value of mistakes, and the transformative impact of Behavioral Psychology on his design philosophy. Beyond the world of design, Radim talks about his life journey from being a Hockey Player, DJ, to a Music Journalist, before falling in love with design. He shares his personal 'Magic Formula' and 'Super Power' that keep him motivated, and stresses the importance of celebrating small wins. This episode is a must-listen for anyone interested in the intersection of creativity, personal growth, and business. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today's topic is all about mistakes. Why? Because we all make them and good business means managing the bad AND the good. People tell everyone they know when someone handles a mistake with elegance and class. But if you finish a project limping over a mistake, they ALSO tell everyone you know. Today's episode teaches you how to make mistakes well, so they can work for you instead of against you.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more details, visit YourLifesWorkshop.com.

Are you tired of working on projects that are, well… a little boring? Lackluster? Or with clients who are no longer your vibe? I get it! This is one of the first symptoms that it's time to not only level up your clientele and the type of copywriting projects you take on but also expand your brand. In this episode, we'll explore the crucial first step to landing better clients - improving your messaging. I'm sharing my insights on how copywriters and online service-based businesses often make the mistake of not aligning their messaging with their target audience. Yet by prioritizing your own messaging and getting *exceptionally* clear and specific, entrepreneurs can attract higher paying, more fun to work with, and more challenging clients. This all comes down to the importance of brand positioning and creating a hyper-specific avatar journey map.    Dig into this episode for actionable steps to help you attract the dream clients you're after!   Tune in To Learn: Learn why improving your messaging is the first step to landing better clients Understand the importance of brand positioning and how it affects client attraction Hear how copywriters often neglect their own messaging and how to change that Discover the value of creating a hyper-specific avatar journey map Get actionable steps to attract higher paying and more fun-to-work-with clients   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    More from Krystle: → The KC Copy Studio → Freedom Found Collective Mastermind    → Take the Copywriter Quiz + Uncover Your Business Blind Spots → Say ‘Hi' in Krystle's DMs

As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss: How to bring your creativity to the business side of your bizHow being in a different stage of the buyer's journey means adjusting the wording on your platforms to cater to those needsThe importance of being clear and creative in who you're serving3 tools in the simplest marketing planWhat you DON'T have to do in order to market yourself and your business More About Ilise Benun: Ilise Benun is a business coach for creative professionals with a focus on mindset, money and marketing. She is also a national speaker, author of 7 books and multiple online courses, including the Simplest Marketing Plan & founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets. Connect with Ilise:Marketing MentorSign up for Quick TipsSupport the show

I'm thrilled to share my recent conversation with Elliot Greenwood, the co-founder of Chckup.app, a game-changing digital marketing app for veterinary hospitals. Chckup is an innovative app that goes beyond just reminders and analytics. It's a tool that unlocks the full potential of veterinary practices by leveraging owned data, such as email lists and phone numbers, to generate more revenue and attract better clients. During our chat, Elliot shared the story behind Chckup's birth and how they pivoted from focusing on price comparison for human medicine to addressing the need for better software in the veterinary space. What sets Chckup apart is its all-in-one solution that seamlessly integrates with practice management systems. It offers features like scheduling, client communication, analytics, and reviews, simplifying the booking process and maximizing conversions. Elliot emphasized the importance of personalization in marketing and how Chckup is revamping their reminders feature to allow for more targeted and personalized messages. We also discussed the potential of AI in veterinary practices, agreeing that the industry needs to be better prepared before fully integrating AI technology. Elliot also shared valuable insights on building referral partners and the importance of bringing value to those partnerships. As a user of Chckup myself, I appreciate their focus on solving the problem of marketing attribution, something that many other apps fail to address. To connect with Chckup and take advantage of a special deal for podcast listeners, visit Chckupapp.com and follow them on social media. I want to extend my gratitude to Elliot for his time and insights. Chckup's work is a testament to the importance of maximizing revenue to support staff and help pets. I'm excited to see how Chckup continues to revolutionize the veterinary industry.

How can you say it without saying it? Positioning your brand in business is CRUCIAL in who comes into your world, what they spend, how they buy, the conversations you have, the thing you sell, the success of your business - so much! Master the Game is open for enrolments! Head to the Instagram bio. Socials: @thelilyholmes Book in intro: The Daily Stoic - Ryan Holiday

Today, we have a special focus on the ever-evolving world of marketing.As thought leaders, innovators, and change-makers, we are here to share insights and strategies that are currently proving effective, as well as shed light on areas where we've observed challenges. The online landscape has undergone significant changes, with the rise of artificial intelligence and the recent introduction of the Threads platform, which, at the time of this recording, is merely a week old.Regardless of the tools and platforms we use, we understand the importance of reaching and serving a wide audience. Sometimes, despite our best efforts in marketing, we encounter unexpected roadblocks or setbacks. There can be various reasons for this, such as outdated tactics that no longer align with our business models, offers, or target audiences. That's why I've assembled this extraordinary panel of accomplished and successful businesswomen. Together, we aim to provide you with invaluable insights and guidance to help you overcome such obstacles.Learn more:Joy Bufalini Daily Needle-Movers Cheat SheetDesiree Stafford Add $10K - $100K Per Month With A Handful Of High Ticket ClientsEleanor Beaton DNA opt-inNicole Hesse 100 Wonderful Ways To Get More & Better Clients!

18% of businesses prioritize customer retention over customer acquisition. 44% of companies focus more on customer acquisition, while the remaining 38% focus on them both equally. Acquiring new customers can cost six to seven times more than it does to retain current ones, according to Zippia.   Drake Nightenhelser   is a Client Quality Consultant who helps business owners land better clients and level up their business to be more attractive to high quality people.   Let's talk about how entrepreneurs can attract & land more great clients by… - Reformatting fulfillment to deliver outsized results to their BEST clients. - Solving the problem that their client's experience as a result of the solution they provide. - Transforming their company policies into Market Trust that is attractive to high quality people. - Being so transparent with their market that it's refreshing and attractive. - Making working with them a powerful experience that displays such high standards of behavior that it calls their clients to a higher level of operating. - Treating sales as a leadership & customer service activity.  He joined me this week to tell me more.   Facebook: @DrakeNightenhelser Instagram: @the_profit_collective    For more information: Profitcollective.vip /3simplesteps Get the book: Profitcollective.vip /book. Email: drake@modernsalesecosystem.com  

If you work in commercial real estate, you understand the value of having an excellent customer list. A customer list is more than simply a list of names and phone numbers; it is a significant asset that may help you produce more leads, referrals, and commissions. But how can you build a better client list to give you a competitive advantage? Here are some pointers to get you started. Getting More Results from Client Contact Divide your client list into segments. Clients are not all the same, and you should not treat them as such. Your customer list should be segmented depending on factors such as property type, geography, budget, needs, preferences, and level of interaction. This will allow you to adjust your marketing and communication tactics to each segment and provide more relevant and personalised services to them. Keep your client list up to date. Your client list is not a static document that needs to be updated regularly. Any changes in your clients' information, such as phone numbers, email addresses, job titles, or company names, should be recorded. To prevent wasting time and resources on inactive or unresponsive customers, delete them from your list. Maintain your client list. Creating a customer list is not enough; you must nurture it and cultivate long-term connections with your clients. You should communicate with your clients frequently and supply them with useful information such as market updates, industry news, tips, or event invitations. You should also solicit comments, testimonials, or referrals from satisfied customers and thank them for their patronage. Increase your clientele. While maintaining existing clients is crucial, you should also seek for ways to grow your client base and reach out to new prospects. You can produce more leads by networking, social media, online advertising, cold calling, or direct mail. You should also tap into the networks of your current clients and ask for introductions or references to future clients. By following these suggestions, you may build a stronger client base that will allow you to expand your commercial real estate business and achieve more success.    

In commercial real estate brokerage, the most valuable customers are known as "key accounts." They are your ‘bread and butter' as an agent or broker. These clients should be at the centre of your prospecting activities. They will drive revenue, spread the word, and remain loyal across many real estate transaction types.   Check out our article on this critical new business topic on our website here.   Getting Your Lists Started   How do you go about beginning to handle your key accounts? Large corporations, financial institutions, and investors are easy pickings because they likely have holdings or transactions in more than one geographical area.     It is impossible to overestimate the significance of key accounts. They allow brokers to develop long-term relationships, learn about their client's needs and preferences, and leverage their network and reputation.   Key accounts also provide a consistent source of income or commissions for brokers because they tend to give repeat business and negotiate larger deals. Key accounts can also assist brokers in increasing their market share and reaching new prospects.   Establish Your List of Important People   What does your key account list look like? Have you created the segments that allow you to focus into the VIP Key Accounts in your real estate business?  It's time to help those special clients.   To effectively manage key accounts, brokers must take a strategic approach that focuses on delivering value and exceeding expectations with commercial property. Brokers must understand their key accounts' property goals, challenges, and opportunities and tailor their services accordingly.     Brokers must also regularly communicate with their key accounts, provide feedback and updates, and anticipate future needs. There is always change in the property market; you are the consistent element that moves with the market.   Think about today's property market and how you can connect with the ‘high value' people. Brokers should strive to provide value-added solutions beyond the transaction's transactional aspects, such as market research, financial analysis, or consulting services.  

For almost a decade, Davina Frederick has helped hundreds of women law firm owners increase their revenue (and profits!) by 30, 40, 50, and even 250 percent. She believes there's a way to wealth that doesn't sacrifice wellness. She knows this because she has lived it. Davina founded and grew her own successful law firm business with $5,000 in startup capital, $80,000 in student loan debt, and no backup plan. But she was hungry to succeed and confident that it was the right move. She hired an assistant, upgraded her office, added hundreds of clients, and drove revenue higher and higher. She was living the dream. But there was one problem: She was miserable. Davina was not just a litigator. She was the senior partner, managing attorney, firm administrator, and unofficial therapist for her clients and her team. She was depleted. Her marriage and health were unraveling. She started to worry she was going to drop dead from cardiac arrest before she found a solution. Hitting rock bottom forced her to think about what she wanted. She realized that what she wanted was more than just money. It was space. Flexibility to work when, where, and how much she wanted. Freedom to take time off without her business falling apart. So she took a leap: she launched a virtual law firm business with the help of a mentor who introduced her to the life-changing power of coaching. Her coach taught her that she could design a law firm that didn't destroy her life and health. In fact, it could enhance it. This changed everything. Davina built a business that ran itself. She worked less. She earned more. She took time off, and the business churned on. And now she takes everything she's learned, and she teaches other women law firm owners to do the same. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: https://www.wealthywomanlawyer.com/ https://www.linkedin.com/in/davinafrederick/

David Newman is a highly successful speaker, consultant, and author with over 25 years of experience. He is a Certified Speaking Professional and member of the NSA Million Dollar Speakers Group, specializing in helping consultants and business coaches increase their revenues by 50%-500% in under 15 months. David has worked with 44 of the Fortune 500 companies and has authored two highly successful books, "Do It! Marketing" and "Do It! Speaking”.   In this episode, David discusses the topic of attracting clients and closing bigger deals which is the focus of his newest book “Do It! Selling”.   Here are some of the topics covered in this episode: Common mistakes made by professional services sellers Strategies for making selling easier and increasing sales Approaching sales conversations to understand a prospect's needs  Targeting the right prospects for increased sales Techniques for gaining commitment and closing deals More From the Guest   Companion tools and downloads for the book: www.doitselling.com   Free PDF manifesto for sales pros: www.doitmarketing.com/manifesto   Listen to The Selling Show podcast: www.thesellingshow.com      Linkedin: https://www.linkedin.com/in/davidjnewman/ Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast       Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/      If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

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If you want better clients, bigger deals, and higher fees, listen to this week's powerful interview with selling and marketing guru, David Newman.Do you cringe when you think about marketing and selling your book?No worries, David has you covered with his expert tips on transforming negative associations with sales, pinpointing your ideal clients, connecting with potential customers, and mastering book marketing like a pro!  Here's what you'll discover when you tune in and soak up David's savvy advice...How to identify your ideal clients and the best ways to reach out to them4 awesome steps to effectively market your book3 super cool strategies for promoting your bookHow to get those crucial first 10 reviews on AmazonAnd a  whole lot more inspiring and actionable advice that will help you take your business to the next level of success!Get a copy of David's book today along with priceless bonuses:Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher FeesClick here to schedule your 20-minute brainstorming session with Susan***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authorsfor authors.Get your lifetime subscription NOW (special offer for all podcast listeners)***************************************************************************************

Sales is a mystery for so many service professionals, trusted advisors, consultants, and coaches, because they overcomplicate, overthink, and overanalyze the process. In this episode, top revenue growth mentor David Newman joins our host Diane Helbig to share a fun, easy and repeatable process for connecting with top prospects who will be happy to take your calls, read your emails, and look forward to hearing from you. David Newman is known as one of the top revenue growth mentors for consultants, executive coaches, and B2B experts who want to get better clients, bigger deals, and higher fees. His Do It! MBA mentoring program has more than 800 successful graduates. He is the author of the #1 business bestsellers Do It! Marketing and Do It! Speaking. His latest book, Do It! Selling publishes in April 2023. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Every consultant wants to attract clients. It is that element that keeps the consulting business going. In this episode, Mindy Weinstein, the Founder of Market Mindshift, shares how consultants can use The Power of Scarcity to influence customers' decisions and attract better clients. She explains the psychology behind scarcity, which consultants should correctly and ethically use to influence potential clients. Drive customer's into your business not just by playing hard-to-get but also giving value to yourself and your business. This episode is well-packed with Mindy's wisdom on sales and marketing. Tune in now and apply some tactical ways to help grow your consulting business.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

We are celebrating our 200th episode on The Dan Bradbury Podcast this week!In this episode we discuss: - How Choosing Better Clients Produces Better Results - Oxford Union Celebrates 200 Years of Free Speech - The Panic of 1825 and How It Applies to You - Topher's Surprise Hero of the Week - A Book By The First-Ever Billionaire---------------------------------------------------------------------------------Take this quiz to see how you score on the 7 critical areas of business finance.https://danbradbury.co.uk/scorecard-finance/The average score of a CEO generating 8-figures or higher is 84%. Think you can beat them? Go here to find out.https://danbradbury.co.uk/scorecard-finance/---------------------------------------------------------------------------------Book of the WeekTitan: the Life of John D. Rockefellerhttps://www.amazon.co.uk/Titan-Life-John-D-Rockefeller/dp/0679438084/My Books...Turnover Is Vanity, Profit Is Sanity: 9 1/2 Steps to Improving Your Profits & Cashflowhttps://www.amazon.co.uk/Turnover-Vanity-Profit-Sanity-Improving/dp/1691215333/Breeding Gazelles: Fast Growth Strategies For Your Businesshttps://www.amazon.co.uk/gp/product/B01F2R0MG2/ref=dbs_a_def_rwt_bibl_vppi_i0​

Diane OBrien teaches women recruiters & coaches how to get better clients faster, without expensive ads or wasting tons of time, by following 3 easy steps every day. Join the free Facebook group headhunting housewives to learn more & receive the help you need to get results for you & your clients faster! #revenuegenerator #clientaccelerator

Michael Kitces is a legend in the financial advisor space. He's created countless resources for advisors, and his podcast is the most popular show in the industry. We're grateful to have him on Becoming an Elite Financial Advisor with Sten Morgan. On behalf of Sten, Andy, and the Elite Advisor Network community, we want to thank Michael for stopping by the show and recording his shortest episode. Seriously though, Michael paved the way for us to do what we do in working with advisors, and we're forever grateful for allowing us to share his platform a few years ago. If you're not subscribed to our show, we release episodes every week, and they're always practical and to the point. In addition, if you haven't left a review of the show, we're sending out a copy of Sten's book to anyone who leaves a review of the show the week ofJanuary 1st, 2023. So, leave a review, then send a screenshot of your posted review to Andy@eAdvisorNetwork.com along with your mailing address, and we'll send you a copy of Sten's latest book, I Wish I Knew That Sooner. Remember to be kind to yourself and that life's too short to choose the average path. Choose the elite one! Thanks for listening. We appreciate you.

BINGE MY FREE EDUCATION:Client Attraction Playbook: https://www.dawnbradley.com/playbookRaise Your Prices Not Your Anxiety: https://www.dawnbradley.com/pricesFREE WORKSHOP: Simple 3-Step Strategy to Confidently Enforcing Your Policies: https://www.dawnbradley.com/workshop

In this changing property market, plenty of clients or potential clients are thinking about what they want to do and what they can do with investment property.  In this podcast, I will share the importance of working with targeted clients in this new property cycle. It doesn't matter if you, as the agent, work with investors or business owners, the rules are the same.  Setting targets and systems around those people will help you grow your real estate business.  Use the ideas in this podcast to do that. Top agents know who they want to do business with and why. From that point on, they build contact systems to reach those people over the long term. Check out the other articles about clients and prospecting for them at our website https://commercial-realestate-training.com 

Hey successful hairstylists!! When I graduated hair school growing a clientele looked COMPLETELY different! It was full of passing out cards and building that word of mouth buzz. Now - hairstylists have to be CONTENT CREATORS to stand out from the competition so that they can bring in those high-paying, loyal clients. But we get stuck with --- overthinking, hating all of our photos/videos, and not knowing what to say. Today's episode is going to SIMPLIFY content creation for hairstylists so that you can show up confidently and, in a way, get out of your own way. If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1500 other Successful Hairstylists in our Successful Hairstylist Community! • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Here are a bunch of things to look at if you're wanting to attract more or better clients into your flower business. Join the gram fam: @flower.ed__ All classes and courses: https://www.floralsandfika.com.au/flower-ed

If you listened to last week's episode you got all the info you needed to AVOID hating your clients.  This week, we are focusing on the POSITIVE.  How to ATTRACT the perfect clients for your business and then bring them into your world and solve their problems, love on them, and make them clients for life.  In this episode, Kathryn Langsford and I demonstrate how to attract the perfect client by creating a better service, doing the best work you can, and providing the best experience for clients.  And that is only possible when you are very clear on the way you want to work. In this episode, you will learn how to: Create a well-defined service (that makes sense to prospective clients) Make changes to your business but bring your existing clients along with you Accept that not everyone is the perfect fit for your business Creating a well-defined business and finding the perfect clients is an evolution; it takes time, but it's oh so worth it.  Let's do the ReWork! Here's a glance at this episode: [2:35] - What we really want is to love the way we're working. [4:27] - There's a misconception around finding higher end clients. [5:00] - It all starts with you. [6:01] - Attracting the right client comes from being extremely clear. [7:41] - A big reason photographers are not clear from the start is because they don't know what they want. [9:40] - Kathryn demonstrates how she has conversations that are very clear. [10:50] - In the beginning, Kathryn took all the jobs, even the ones she didn't want. [12:02] - Kathryn and Allison describe her perfect clients. [14:45] - You being able to capture the image that is exactly what your client is looking for is the best feeling. [15:45] - When becoming more clear on her services, Kathryn shifted her existing clients to work with her the way she wanted. [18:20] - Allison came to the realization that she wasn't willing to do what everyone else was doing anymore. [20:16] - The job is not only to be available for what the client wants, but to educate them on what you provide exactly. [22:10] - You will know through having a conversation with a potential client whether or not they are a great fit. [24:59] - Show what you want to sell. But don't show the things you don't want to sell. [25:59] - It's not thinking about the perfect client, but about how you want to work. [27:46] - Kathryn demonstrates how she would start the conversation with an existing client. [29:43] - Don't make changes to your business and drop all of your existing clients. Some people will come along with you.   Links and Resources: Kathryn LangsfordWebsite | Instagram Do The ReWorkWebsite | Instagram Allison Tyler JonesWebsite | Instagram | LinkedIn  

Last year I hosted a summit with over 40 guest speakers called The High Ticket Wellness Summit. It was an incredible event with a ton of wisdom in the many interviews that I shared there. It has been a while since any of these interviews have been shared but they are so good that I wanted to dedicate this podcast episode to sharing the voices of one of the best interviews I had at that event.  Today we are going to hear from Anne Fischer Silva. She is going to be talking about how to get more compliance from your clients. She is speaking in a health and wellness world but much of what she speaks about can be applied to all kinds of coaching from business, marketing, and transformational. The more that your clients listen to the recommendations that you give and implement them the better results that they are going to get.  In This Episode: When you come to somebody for nutrition guidance you basically have to do the work yourself. There are a couple of key steps that we need to take to make sure that we have pre-qualified them, that they know what's ahead, and that they are ready to go and stay on board.  If the client walks away unhappy they are not going to tell their friends and family about you.  The integrity part is explaining what it looks like upfront.  Having some sort of rating system helps guide you as you progress through the healing journey with your client. This allows us to see what symptoms have been resolved and what needs more work.  And so much more!!! Connect with Anne Fischer Silva: Anne's Website Restorative Wellness Solutions on Facebook Restorative Wellness Solutions on Instagram

Wait, why would we ever hate our clients? They support us and pay money for our services, what more could we want?  You'd be surprised how easy it is to get into a negative relationship with a client and almost always, it's not the client's fault.  It sounds something like this:   “What does she (client) expect when she only paid $X?”    (you discounted when you shouldn't have or your prices are too low resulting in client resentment)   “Ok, I'll do it just this once, but I normally never do this.”   (you're breaking your own rules and will resent the client later)   “Why do they keep asking for digital files only?!?!?”   (you're not educating your client properly about your products and process) The good news is, if it's OUR FAULT we have the power to change it.  It all boils down to how we DECIDE to run our business and in today's episode Kathryn Langsford joins us for a conversation on ways to not hate your clients. In this episode, you will learn how to: Educate your clients effectively Stay firm on your rules Be clear and concise about your process Work your way while also making clients happy   Here's a glance at this episode: [3:09] - Sometimes we get into a position where we hate our clients. [4:50] - Ultimately, a lot of these problems go back to the client not having enough information. [5:57] - What is the death spiral? [7:07] - Information needs to be well thought out and not rushed. [8:02] - If you and the client are not on the same page, there's an issue with the processes in your business. [9:47] - You can work the way you want while also making clients happy. [10:58] - Clients might think they know what they want, but it is up to you to educate them. [11:56] - Some clients have more opinions than others. [12:45] - You have to show your expertise to allow the client to relax. This makes decisions easier to make. [15:18] - Kathryn didn't believe any of these things would work so over the years, she had to force herself to try them.  [17:28] - Clients know ahead of time what to expect and Kathryn asks for clarity when they request something additional in the session. [18:54] - Educating the client is the way you make sure that they know exactly what we're doing. [20:07] - Another reason we may hate a client is when clients break our rules. [21:08] - Kathryn is exclusively a black and white photographer. She shares a recent experience where she had to say no to color art. [23:30] - If you say yes to something now, it makes it difficult to say no later. [25:27] - Clients are just asking. It is okay to say no. [26:08] - If you are hating clients, there is something that you are doing wrong.   Links and Resources: Kathryn LangsfordWebsite | Instagram Do The ReWorkWebsite | Instagram Allison Tyler JonesWebsite | Instagram | LinkedIn

Many CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and some still bill by the hour. For CPAs who are used to getting compensated for time and effort, it can be difficult to learn how to see value and to learn how to price accordingly. But if they don't make the transition, they risk underpricing themselves in perpetuity and having to keep working long hours to make up for unearned revenue.  To talk with me about this problem is my guest, Mark Stiving.  Mark is a pricing educator and advisor, the host of the Impact Pricing podcast and the owner of Impact Pricing, where he teaches clients how to win, keep, and grow customers to drive higher revenue. In Mark's most recent book, Selling Value, he shares his expertise to help companies win more business at higher prices.  Highlights: — “Salespeople need to know how people value products.”  — “Our buyers buy products because they want to solve problems.” — “The salesperson's job is to help the buyer understand the true amount of value they're going to get from the product.” — “Buyers who don't believe that you understand their problems won't listen to your solutions.” — “If we truly believe that we're going to deliver more value, we should make sure they understand the value before we give them the price.”   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list Connect with MARK: Website: https://impactpricing.com/ LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com Episode mentions: 125 Value and Segmented Pricing for CPAs with Pricing Expert Mark Stiving, PhD https://www.businessstrategyforcpas.com/125 153 A Formula for Quantifying Value with Mark Stiving, PhD https://www.businessstrategyforcpas.com/153 172 Subscription Pricing Strategies with Mark Stiving, PhD https://businessstrategyforcpas.com/172 Mark's book: Selling Value: How to Win More Deals at Higher Prices  https://www.amazon.com/gp/product/B09Y8V7FWX/  

 Discover how you can gain back control of your business and avoid underselling yourself Find out what are the marketing strategies that fit your business and guarantee high sales without the stress Understand the importance of strategizing your proposal to turn prospects into high-paying clients Resources/Links: To learn more about how you can build the business you've always wanted without the marketing stress, click here: https://www.marketing-mentor.com/ Summary Do you feel like you're underselling yourself; are you always being ghosted by your prospects? Have you been struggling with looking for the right money-making marketing strategy? How can you make an effective proposal that will turn your prospects into clients? Ilise Benun is a business coach for creative professionals, a national speaker, the author of 7 books, and the founder of Marketing-Mentor.com. In this episode, Ilise talks about how you can form better relationships with your prospects and turn them into high-paying clients through the proposal Oreo strategy. Check out these episode highlights: 01:34 - Ilise's ideal client: “My ideal client is creative professionals. So, designers of all types, copywriters, who want, I like to say, better clients with bigger budgets or bigger clients with better budgets.” 01:58 - The problem she solves: “So for the most part, my clients are not marketing themselves because they don't like marketing. And they just think word-of-mouth is the best marketing tool and they end up just taking whatever comes along.” 02:39 - The symptom of the problem: “They're taking whatever comes along, and probably not being paid what they think they're worth for their work. Often their clients or their prospects are ghosting them and not responding to their outreach or to their follow-up.” 03:38 - Clients' common mistakes before consulting Ilise: “Often, the thing is that there are too many marketing tools to be using and too many ways to find prospects. And so often people are just doing a little bit of everything, and that's not what works.” 04:41 - Ilise's Valuable Free Action (VFA): “Well, this is where I want to describe the proposal Oreo strategy because it's something anyone can do. And it's like a sandwich cookie. So instead of when a prospect says just send me a proposal and then you spend a lot of time, invest a lot of time on a proposal and you don't know if it's a good thing to do.” 06:56 - Ilise's Valuable Free Resource (VFR): To get marketing-mentor.com 07:19 - Q: What are the marketing tools that work? A: And they are strategic networking, targeted outreach, and content marketing, all focused on a particular niche or vertical market so that they see you over time. Tweetable Takeaways from this Episode: “You have to focus. You have to figure out where are your ideal clients.” -Ilise BenunClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the little sunshine coast in Queensland, Australia, joined today by Ilise Benin. Ilise, good day from down under. A very warm welcome. Where are you based? Ilise Benun 00:24 Thank you so much, Tom. I'm happy to be here! And I am based in Savannah, Georgia in the US on the Southern Eastern coast. Tom Poland 00:32 How's the weather right now? Ilise Benun 00:34 It's lovely! Nice and warm for February, much warmer than usual but just how I like it. Tom Poland 00:40 Just slipping into spring. Sounds nice! For those of you who don't know Ilise, she's a business coach for creative professionals. She is also a national speaker. She's the author of,

Do you run a construction business and want better clients? Those that pay well, complain less and always seem thrilled by everything you do? Then you need to listen to this episode! Pamela Durkin explains how 30 years in the field has helped her to create that perfect system that attracts them like bees to honey : ) A successful interior designer in Florida with 6 figure jobs, she has so much to teach us about how to make your efforts pay off. So whether you are just starting out or want to upgrade your sales system, this is a must-listen to gain some nuggets that will increase your income. Plus she's got a fantastic personality and spirit!

How To Attract Better Clients with Strategic Branding w/ Bijal Patel DESCRIPTION Founder of LAUNCH, Bijal Patel, sits down with Landon to discuss the pressures of choosing a career, her entrepreneurial journey, and her inspiring mission to help business owners reach their fullest potential. Bijal is an industry leader and recognized as a "Houston Power Woman" with 15 years of experience in business, strategy, and design. Currently, she is the CEO of LAUNCH. Bijal and her team help digital business owners create impeccable brand strategies through coaching and building strategic brand architecture. Enjoy The Show and Keep Striking! Watch this episode on Youtube: https://youtu.be/v6Quc-PJK9Q ___ Episode Resources: Website | LAUNCH   ___ Connect with Spark To Fire | Facebook | Instagram | LinkedIn | TikTok | YouTube ___ This show is produced by Grindstone. Interested in starting a podcast? Visit grindstoneagency.com/podcasting to learn more.  

Is Your Content Too General And Bland? I was trying to do things like plan a podcast and blog posts and I realized that I was having a lot of difficulty even though I loved writing and I loved podcasts. I was having a lot of difficulty in actually creating the content and it seemed really bland. I realized that there were some problems here and one of those problems was that I wasn't niched down anywhere near enough. I wasn't specialized. I was trying to create this content and I had such a broad range of clients. One of my clients was a mining company and one was a dentist. Another client was a retirement planning organization. I even had a client that was a magician for children's birthday parties. I was spread way too thin. I was trying to create this content but you can't become an authority when you are so broadly spread out. You Need To Niche Down Hard! That was my first insight into the idea that I needed to niche down and specialize. Figuring that part out unlocked a lot of the rest of it for me. Novice To Generalist Expert Everybody starts out as a novice of some kind. You might be really really smart but you don't have a lot of experience. When you start out, one of the most important things to do is to have this winding path where you get this broad experience so you get to figure out what you like doing and what you're good at. I have this winding road going from novice to where you become this expert. At this point most people are these generalist experts and they do have a weakly defined niche like might say, “I'm a marketer”. It's not really that niched down. You might for example say “I'm a management consultant” but you don't really have any kind of deep specialization. Skilled But Invisible When you get to be a generalist you have very low visibility but you're very good at what you do. An awful lot of people are in this place. I call them invisible experts. You don't have external visibility so you don't get a lot of inbound leads because people don't really see you. So it's only through those networking and word-of-mouth connections that you actually get business and most people actually choose to stay here. Moving Beyond Referrals I did a research project where I surveyed over a thousand consultants in the business management consulting field and most consultants. Most of them stay as a generalist and they get better at doing referrals. There is another path which is to become a recognized authority in your field. The advantage of doing that is that you start to get more inbound leads. You start to get people coming to you and seeing you because you've got this higher visibility. You're recognized as an authority. People know who you are, come to you pre-sold. It's much easier to work with them. Sometimes when you get a referral, it's a weak referral. You still have to pitch to the person. guest url https://therecognizedauthority.com --------------------------------------------------------------------------------------------------------------------------------------------------- ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com