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Jon Randall has been coaching and consulting the fastest-growing financial advisors in the industry since 2004. As a transformational leader, he is passionate about making a positive difference in the industry and has received numerous awards, including Outstanding Leader and Consultant of the Year, and is ranked the #1 Consultant for firms that track results. The average production of practices Jon works with has exceeded $15 million.He is a sought-after national presenter at financial services conferences and a published author, with his books The Extraordinary Financial Advisor Practice and Attract More Clients, Better Clients.Prior to coaching, Jon was a seasoned financial advisor, where he learned the ins and outs of the industry. Jon recently completed his doctorate in Performance Psychology and currently resides in Greenville, North Carolina with his wife, Kathleen, and their two sons, James and William.Learn more: https://www.xfa.coach.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-jon-randall-founder-of-xfa-coach
Did you like this episode? Dislike it? ✨ What do law firms actually need to do differently to attract better clients in 2026? In this episode of Law Firm Marketing Minute, Mike and Danny break down a simple but powerful exercise that helps solo and small law firms clearly identify who their best clients really are and why chasing the wrong cases quietly limits growth. They explain how defining your ideal client profile makes law firm marketing easier, sharper, and more effective, and how turning that insight into a focused strategy can help you attract more of the clients you actually want to work with.
Inconsistency is one of the fastest ways to lose trust, credibility, and high-level opportunities. In this episode of The Kelly Roach Show, Kelly breaks down how chronic overcommitment shows up in subtle but damaging ways - from "posting and ghosting" online to constantly moving meetings, showing up stressed, or being hot and cold in relationships. These behaviors quietly signal disorganization, lack of boundaries, and unpredictability: all things that cause clients, collaborators, and partners to hesitate before investing their time, money, or reputation with you. Kelly walks you through the five biggest signs you're overcommitted, why high performers often mistake busyness for excellence, and how raising your personal standards around time, energy, and boundaries will directly elevate the quality of clients, relationships, and opportunities you attract in 2026. In this episode, you'll learn: The subtle behaviors that make people lose confidence in your leadership How "posting and ghosting" damages your brand more than you think Why energy management matters more than time management How raising your standards attracts higher-level clients and collaborators Timestamps: 01:06 – 02:30 — How inconsistency makes people lose confidence in you 04:11 – 06:05 — Why "posting and ghosting" repels buyers 07:56 – 09:40 — The cost of showing up stressed and energetically scattered 09:41 – 11:05 — Why moving meetings erodes respect instantly 11:06 – 12:45 — Overcommitment as a symptom of deeper issues 12:46 – 14:00 — Training for business like an athlete (recovery time) 14:01 – 15:00 — Raising your standards to attract better opportunities in 2026 Resources: Learn our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/ Subscribe to my Substack, The Sacred Art of Selling, and get the behind-the-scenes breakdown on monetization, book proposals, and brand expansion when you become a FOUNDING member: https://kellyroachofficial.substack.com/ Join us on October 1st in Boca Raton, Florida for the Call to Lead Movement and connect with hundreds of high-caliber female leaders: https://www.sandiglandt.com/called-to-lead Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/
On today's episode we're breaking down one of the biggest mistakes new coaches make in lead generation.Go from being the business coach whose content isn't landing and dry DMs to prospective clients reaching out to do business with you.----If you're a purpose-driven business coach who wants more leads and high-ticket clients without posting on social media every day, book a free discovery call to see if launching a client-acquisition podcast is right for your business.Click here to book your discovery call now.
#752 What if the fastest way to more freedom, better clients, and a healthier life isn't working harder — but setting better boundaries? In this episode, host Brien Gearin welcomes back builder and podcast host Mark Williams (Mark D. Williams Custom Homes / The Curious Builder Podcast) for a powerful conversation centered on one core idea: boundaries create freedom. Mark shares how setting clear expectations — like communication protocols, protected meeting times, and even “no texting after hours” language written directly into client contracts — creates healthier client relationships, better projects, and a more sustainable business. The two also dig into personal boundaries at home, especially around phones and screen time, and why protecting your time, energy, and presence isn't selfish — it's what allows you to show up at your best for your business, your family, and yourself! What we discuss with Mark: + Boundaries create freedom + Client communication rules + No texting after hours + Protecting family time + Avoiding entrepreneurial burnout + Confidence in setting limits + Better clients through boundaries + Proactive communication systems + Wellness and performance + Leading by example Thank you, Mark! Check out Mark D. Williams Custom Homes at MDWilliamsHomes.com. Check out Mysa Hus at MysaHus.com. Listen to The Curious Builder podcast. Follow Mark on Instagram. Follow Mysa Hus on Instagram. Follow The Curious Builder on Instagram. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down a refreshing and sustainable approach to marketing for studio owners who feel burned out, overwhelmed, and stuck on the content hamster wheel. Instead of doing more, Seran introduces the concept of the minimum effective dose of marketing—the smallest, most strategic actions that actually generate consistent, high-quality leads.This episode is a must-listen for Pilates, barre, and yoga studio owners who are juggling teaching, admin, and team management while struggling with inconsistent client flow. Seran explains why more marketing doesn't equal better marketing, how clarity simplifies everything, and the three essential marketing pillars every boutique fitness business needs to grow without burnout. If you want a smarter, simpler way to attract better-fit clients and build a profitable, sustainable studio, this episode will completely change how you think about marketing.Got a question for Seran? Add it here
In this episode, Larry and Cody break down why assessments—not workouts—are the most powerful sales tool a coach can use. They explain how gathering meaningful data creates clarity, certainty, and trust, especially for clients willing to invest in premium services. The conversation walks through the hierarchy of assessment—flexibility, mobility, competence, tolerance, and strength balance—and why meeting clients where they are matters more than making them sweaty. Coaches will hear real examples of how “workout assessments” often miss the mark and can even undermine confidence. Finally, the episode connects assessment findings to outcomes clients actually care about. Instead of impressing prospects with jargon, Larry and Cody show how simple explanations turn confusion into buy-in. If you want to stand out, charge appropriately, and sell ethically, this episode lays out the blueprint.
The Efficient Advisor: Tactical Business Advice for Financial Planners
In this episode, Libby welcomes back Jeremy Keil to unpack how financial advisors can turn an intangible service into a clear, compelling, and repeatable client experience. Jeremy shares the evolution of his five-step Retirement Master Plan, how defining and naming a process transformed both his client outcomes and his business efficiency, and why creating a standardized framework is one of the most powerful growth levers advisors can implement. This conversation is rich with actionable insights, real-world scenarios, and practical guidance for building a more scalable practice.
How do you build a business that instantly attracts the right clients by showing exactly who you are and what you stand for?Author and strategist David Newman breaks down how entrepreneurs, CEOs, and expert-driven businesses can rise above the noise by taking bold positions, telling the truth their industry avoids, and repelling the wrong clients so the right ones show up ready to buy.In his new book Market Eminence, David explains why most companies stay stuck in vanilla messaging, how fear of “repelling” slows growth, and what actually happens when you finally stop chasing and start sorting.David shows how to develop a strong point of view, shift beliefs in your industry, and create a brand that sparks the reaction every entrepreneur wants to hear: He shares the stories, frameworks, and exercises behind Market Eminence. This includes the whiteboard method he uses with leadership teams, the bravery step required to move from ideas to implementation, and the three questions that unlock a powerful contrarian stance.If your business feels too close to your competitors or your message is starting to blend in, this conversation will help you stand out. It shows the path to attracting clients who already believe in your approach.What You'll Learn:How to attract right-fit clients by taking a bold standWhy repelling the wrong clients strengthens your brandHow to shift from chasing prospects to filtering for the best onesWhy bland messaging keeps businesses stuckHow to build a contrarian point of view that resonatesThe three questions that help you stand out in any marketConnect with David Newman:Access bonus chapters, worksheets, training videos, and AI prompts: https://www.MarketEminence.comLinkedIn: https://www.linkedin.com/in/davidjnewman/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today! Hosted on Acast. See acast.com/privacy for more information.
Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community
Feel like you're doing everything right as a service provider, but your freelancer business still hasn't caught up? You know what to do, believe you deserve better clients and higher rates, but still default to playing small. It's time for an identity reset, especially as you wrap up the year and think about what needs to change in 2026. In this episode, Mindi Huebner and I dive into identity resets and mindset shifts for freelancers and the pre-strategy strategy behind attracting better clients and charging like the expert you already are.Mindi Huebner is the go-to Subconscious Success Alchemist for high-achieving women when success feels heavy. She's a Clinical Hypnotherapist, Certified NLP Practitioner, and creator of the 24 Karat Identity™ framework, a rapid identity alignment process that helps women shed conditioning, release the pressure to prove, and lead with self-trust. With hundreds of podcast and summit appearances, Mindi is known for blending neuroscience and intuition to unlock exponential growth and authentic leadership.Listen to learn more about:Why mindset isn't enough without identity alignmentThe pre-strategy strategy freelancers skip and why it mattersThe four success-blocking identities keeping freelancers stuckHow subconscious patterns sabotage SMART goalsWhat it really means to step into your 24-karat selfNotice what this conversation brings up for you. Don't ask WHY you keep doing it. Ask WHAT is making this hard. Mindi says, "Micro shifts make massive change"—this is how you close the identity gap between who you are and who you want to become.Sponsored by The Digital Marketer's Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show:Book a free 15-minute Identity Call with Mindi to uncover what your subconscious is really wired for and where misalignment may be holding you back. You'll identify the patterns shaping how you lead and get clarity on what alignment could look like next.Take Mindi's free Subconscious CEO Identity Quiz to reveal the hidden pattern running your business. In just a few minutes, you'll see what's driving your decisions, spot the gap between where you are and where you want to be, and receive a guided audio reset to help you step into your next-level identity right away.Connect with Mindi:Instagram: @mindihuebner Facebook: Mindi Huebner-Subconscious Success AlchemistWebsite: http://mindihuebner.com/ Connect with Emily:Instagram:
If it feels like other people land better clients with ease, here's the truth: it's not luck, it's structure. In this just-in-time episode, we run a Mini Client Audit to uncover what's actually blocking better clients from finding (and choosing) you. You'll hear: The visibility mistake most booked service providers don't realize they're making The subtle way you might be pushing your best-fit clients away without meaning to What's really happening after the sales call when things go silent Landing better clients aren't about trying harder. They're about fixing the right things. And this episode shows you exactly where to start. If you're ready for a real plan to get booked with better clients in 2026, that's exactly what we're building inside the Staying Solo Squad this January. We're kicking things off by creating your One-Page Booked & Unbothered Sales Plan, the simple, sustainable roadmap to attract the right clients, build real trust, and keep the work (and money) flowing all year long. Doors are open until December 18th. Join us.
Brady Bankston built Popularis Construction by leading with deliberate action. He shares how early mistakes shaped the way he hires, manages, and motivates his team today. His approach to clients is equally thoughtful and relies on a unique set of requirements that every prospect must meet before becoming a customer, including visiting his office to review a sample project inside JobTread. Through consistent systems and clear communication, Brady has learned how to grow his company while keeping every project and person aligned. In this episode you will learn: How Brady uses a unique client process to build trust before every project The steps that helped him win larger and more complex projects The biggest hiring mistakes that nearly derailed his early growth The strategy he uses today to identify and develop the right people How his performance reviews strengthen accountability and communication Listen to the episode to learn more. Resources: Learn more about Popularis Construction here.
Your portfolio doesn't need to be bigger — it needs better curation. In this episode, Cam from LENSEL shares why your taste is your most powerful asset as a photographer, how to make the most of the work you already have, and what it means to curate with intention. A must-listen for photographers ready to refine their voice and attract the right clients.Follow LENSEL:
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In this episode, Christina shares insights from two powerful client conversations about making bold business decisions and investing in your future self. This episode covers pricing strategies, family business considerations, and the courage required to build foundations for growth that doesn't exist yet.
Contractor Success Map with Randal DeHart | Contractor Bookkeeping And Accounting Services
This Podcast Is Episode 637, And It's About Pillar 1: Marketing - Attracting The Right Construction Jobs A Guide for Small Construction Business Owners (from Your Bookkeeper's Point of View) As construction bookkeeping specialists, we spend a significant amount of time analyzing the numbers behind small construction businesses—everything from job costs to cash flow to profit margins. However, here's the truth most contractors don't hear enough: Your profitability starts before the job even begins. Yes, it starts with the jobs you say yes to—and more importantly, the ones you should start saying no to. In this post, we'll break down what it means to attract the right jobs, how doing so can transform your business, and what practical steps you can take today to stop chasing work that doesn't serve you. First, Why Most Contractors Struggle to Attract the Right Clients Small contractors often accept every job that comes their way, especially when they're just starting or concerned about cash flow. But this creates several problems: Low-paying work that barely covers your costs Clients who delay payment or constantly push scope boundaries Traveling too far for small, unprofitable jobs A lack of consistency in your portfolio and referrals If this sounds familiar, you're not alone. But this cycle drains your energy and your bank account. And it makes your bookkeeping a mess—because when job costs are unclear or inconsistent, it's hard to see which jobs made money and which didn't. The Right Job: What Does That Actually Mean? The "right" job looks a little different for every contractor, but here's a basic framework: You're qualified and equipped to do it well You can complete it profitably (based on your costs and ideal margin) It fits within your service area It aligns with the type of work you want to be known for The client respects your time and process When all five of these boxes are checked, it becomes easier to plan, price, and deliver the work, and you'll often get paid faster and with fewer headaches. Why Your Bookkeeper Cares About the Jobs You Choose From our side of the books, here's what we see when you start attracting better jobs: Cleaner job costing data, because each project has a clear scope and budget Healthier margins, because the client isn't nickel-and-diming you Improved cash flow, because payments come in on time More predictable expenses, so budgeting and forecasting become easier That provides a solid financial foundation to build upon. So, how do we make that shift? 6 Ways to Start Attracting Better Jobs 1. Define Your Niche Clearly Clients won't know what to hire you for unless you tell them—clearly and often. Specializing doesn't limit your options; it sharpens your value. Do you focus on bathrooms, decks, additions, or full remodels? Do you serve residential, commercial, or both types of clients? Are your ideal jobs $5,000 or $50,000? Once you define your sweet spot, you can market smarter and spend less time chasing the wrong leads. 2. Price Your Work with Confidence (Not Emotion) One of the biggest mistakes we see is pricing based on "what you think the client can afford" instead of what the job costs you. That's how good contractors end up underpaid and overworked. With proper job costing and an understanding of your overhead, you can create bids that are both competitive and profitable. And here's the kicker: high-quality clients don't just want the cheapest quote—they want clarity and professionalism. Pricing with confidence attracts better clients. 3. Professional Estimates and Invoicing = Trust Want to stand out from the competition without spending a dime on ads? Use detailed, easy-to-read estimates with clear line items Include terms, timelines, and payment schedules Send professional invoices on time, every time This builds trust right away—and clients are more likely to choose you over "Chuck in a truck," who scribbles an estimate on a notepad. 4. Use Photos, Reviews, and Referrals to Tell Your Story People hire those they trust. And in construction, trust is often built through: Before-and-after photos Client testimonials Word-of-mouth referrals If you're not already collecting these, make it part of your post-job checklist. Ask happy clients for a quick review or permission to take a photo of them. Share success stories on social media and your website. Your work speaks for itself—but only if people can see it. 5. Simplify Your Online Presence You don't need a fancy website to get found—you need: A Google Business Profile (with updated contact info and service area) A few recent photos and reviews A clear description of your services This makes it easy for local clients to find and trust you. We've seen contractors double their inquiries just from a well-maintained Google listing. 6. Pre-Qualify Your Leads Your time is valuable. Before driving out for a quote, ask a few key questions: What's the project timeline? What's your rough budget? Have you worked with contractors before? Is the property ready for work to begin? These questions help you avoid tire-kickers and focus on serious leads. How Bookkeeping Supports Better Marketing Decisions Once you've improved your lead quality and project fit, your bookkeeping data becomes a valuable asset. You'll start to see: Which types of projects are your most profitable Which areas or clients tend to pay faster What marketing sources bring the best leads This allows you to double down on what works—and stop wasting time and money on what doesn't. The Payoff: Less Stress, Better Clients, Stronger Business When you start attracting the right jobs: You waste less time quoting projects that go nowhere You gain consistency in your income and schedule Your financial reports become easier to understand and use You build a brand that clients want to refer and return to It's not about doing more—it's about doing smarter. Need Help Getting Clear on Your Numbers? If you're unsure what your ideal job actually costs—or how to price it for profit—we can help. As construction bookkeeping specialists, we don't just categorize expenses; we also ensure that they are accurately recorded and accounted for. We help you understand: Job costing Profit margins Overhead Cash flow So you can build with confidence and say yes only to the jobs that grow your business, not drain it. Do you need help setting up your job costing system or reviewing your project margins? Book a free consultation, and let's ensure your books are aligned with the type of work you want to do. About The Author: Norhalma Verzosa is a Certified Construction Marketing Professional and works as the Web Admin of Fast Easy Accounting located in Lynnwood, WA. She has a Bachelor's Degree in Psychology and a Certified Internet Web Professional with a Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy certifications. She manages the entire web presence of Fast Easy Accounting using a variety of SaaS tools including HubSpot, Teachable, Shopify, and WordPress.
“More powerful and more comfortable don't usually go hand in hand. Usually more powerful is more uncomfortable. When you're clear about your own voice and what you're bringing to the table, you can see a pathway to saying the more powerful thing and not perceiving it as a threat to the relationship, but instead you're like fueling a better conversation.” -Dia Bondi In the finale of this 2-part series, leadership communications coach, Dia Bondi shares how bookkeepers can find their voice, build trust and lead stronger client conversations. In this interview, you'll also learn: How Dia's Platform Map framework reveals your leadership voice The key difference between an ask & a business requirement How to use storytelling to deepen trust with clients To find more about Dia, click here. Connect with her on LinkedIn. Get FREE resources HERE for Successful Bookkeeper listeners. Lear more about her book, Ask Like An Auctioneer at this link. Time Stamp 02:00 – What's a Real Ask? 03:15 – Trust Comes from Feeling Seen 04:50 – Confidence Through Clarity 05:23 – Inside the Transformational Voice Intensive 06:58 – Comfort vs. Power 08:57 – The Platform Map Framework 09:36 – Purpose Platform Statement 11:17 – Provenance: Your Real Origin Story 13:39 – Point of View & Playbook 16:52 – Principles: Values in Action 20:06 – Building Trust as a Bookkeeper 23:07 – Learn More from Dia
Are you the most pet biz expensive in town – or are still pretending premium pricing doesn't apply to you? BIG MISTAKE my friend! Is your ‘modest' price actually holding your business back rather than giving it life? You bet it is! And what's the REAL cost of undercharging in a high-potential, high-pressure industry like pet care? Well, it could be fatal for your business... In this episode, Dom pulls back the curtain on a never-before-shared segment from last year's Pet Business Owners Assemble event A.K.A IMPACT – this was a Marvel-themed masterclass that set the stage for this year's “Claim the Crown” Impact summit. You'll hear Dom unpack the true superpower every pet business owner needs to master: pricing. It's not just a number on your website, but the key to authority, better clients, stronger margins, and a more resilient business. You'll also get some compelling reasons why charging more isn't just possible - it's essential. Dom lays out why raising your rates might be the single most strategic move you make this year. Plus, you'll hear a gritty, unfiltered teaser from this year's keynote speaker Eve Molzhon, who went from being a trailer park kid to operating a seven-figure daycare empire. In this episode, you'll discover: The Premium Power Move – Why raising your rates isn't risky—it's the most strategic decision you can make. Undervalued and Overworked – How modest pricing leads to burnout, resentment, and stalled growth. Better Clients, Stronger Business – What really happens when you charge more—and why your dream clients will thank you for it. The Hidden Cost of Playing Small – How underpricing weakens your brand, limits your marketing, and stops you hiring the team you need. The Pricing Wake-Up Call – Ten reasons to stop feeling guilty about charging more and start owning your expert status. Want access to the new Dog Daycare Employee Accelerator Programme? Join Enrich U now at www.enrichmentuniversity.com and get the full programme included. Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now
“You are your most powerful when you speak from who you truly are.” -Dia Bondi In part 1 of this 2 part series, leadership communications coach, keynote speaker, and author of Ask Like An Auctioneer, Dia Bondi shares how bookkeepers can unlock their full potential by discovering and owning their true voice. In this interview, you'll learn... Why your authentic voice matters more than polished words How to build trust & attract better clients through clear communication What strategic asking can do for your pricing, positioning, and confidence To find more about Dia, click here. Connect with her on LinkedIn. Get FREE resources HERE for Successful Bookkeeper listeners. Lear more about her book, Ask Like An Auctioneer at this link. Time Stamp 02:22 – From fitness coach to leadership communicator 04:24 – The bold ask that launched her career 04:53 – Coaching Olympic bids & global leaders 06:16 – Helping speakers build trust under pressure 07:41 – Why trust is the real outcome of communication 09:57 – Your voice matters more than the words 12:05 – Claim your voice, don't invent it 13:57 – How a sabbatical led to auctioneering 15:55 – Turning auctions into impact & insight 17:18 – Asking big means risking “no” 19:08 – “No” is where real value lives 21:09 – Entering the Zone of Freaking Out (ZFO) 23:17 – Stretch the ask, gain more 24:27 – Ask for clients, influence & balance 26:11 – More things to ask for, starting now 26:38 – Preview of Part 2: Find your leadership voice
Want committed, high-calibre clients? Here's how to create them, instead of waiting for them. This week's topics:1. Why most PTs attract the wrong clients 11:542. Don't wait for better clients - Build them 17:013. Standards - For yourself & your clients 28:004. Inspiration isn't proof - Lead by example 33:31Register for our free workshop: AccessBreakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Say thanks and learn more about our podcast sponsor Omnisend. In this insightful episode of The WP Minute+, Kurt and Toby dive deep into the business mechanics behind running a WordPress-based web agency. They explore the power of blueprints: predefined, productized service packages to streamline work, deliver consistent results, and increase profitability. Rather than reinventing the wheel for every client, creating reusable setups lets agencies charge more for less effort while offering high-value, fast-launch solutions.They also confront the reality of burnout and the importance of creating systems that minimize stress while maximizing effectiveness. The conversation shifts into the freelancer-to-agency mindset transformation, stressing the need to move beyond hourly billing and toward value-based pricing. Kurt and Toby emphasize that many freelancers undervalue their work by associating speed with cheaper rates, when in fact, expertise should warrant higher pricing.The guys also discuss client management, feature creep, and sales strategy. They argue that most clients are less concerned with WordPress release schedules than developers assume, and that focusing on sales and client relationships is more crucial than chasing the latest features or trends. They also highlight the importance of saying “no” to misguided client ideas and protecting your energy and time as an agency owner or freelancer.Key TakeawaysProductizing services through blueprints leads to faster delivery and higher perceived value.Burnout is real, and managing it requires delegation, focusing on strengths, and structured schedules.Value-based pricing beats hourly billing; charging more for faster, higher-quality outcomes is fair and smart.Freelancers transitioning to agency owners must start thinking about scale, margins, and team delegation.Client success starts with responsiveness. Answering emails and calls quickly can lead to upsell opportunities and long-term relationships.Sales and marketing should consume a significant portion of your weekly workload to maintain a healthy pipeline.Important Links:Kurt's Agency: Mañana No MasToby's Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyThe WP Minute+ Podcast: thewpminute.com/subscribe Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
⚙️ Feeling stuck in a never-ending loop of admin tasks, burnout, and 15-hour days? In this episode, former lawyer and law firm owner Adam Ouellette reveals the exact systems he used to reclaim his time, scale his practice, and finally walk away—on his own terms. If you're ready to stop surviving and start designing a practice that runs with less of you, this is the blueprint.
What's the difference between a successful freelancer and one who struggles with feast or famine? It's not how good you are at your craft, but how you position yourself to clients. Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, she's launched six successful businesses (five of which are still in business today) and mentored thousands of freelancers to success. Now, Amy focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients inside her Complete Breakthrough Freelancer course and on her podcast, Business Badassery. Overcoming Feast or Famine The biggest challenge for freelancers is feast or famine–a windfall of work followed by a period of little to no income. The best way to overcome this is with business systems and processes, so you always have another project in the pipeline. Amy teaches her students skills like writing proposals, selling on calls, and communicating the value they deliver. Many successful freelancers give their clients expert strategic advice, but are selling themselves as order takers–someone who does nothing more than follow orders and create deliverables. If you position yourself as a strategist, you're perceived as much more valuable. The Difference between an Order Taker and an Expert The primary difference between order takers and experts is that experts deliver an experience, not just deliverables. It starts on the discovery call, when you first connect with the client. High-quality clients want a strategic partner, someone they can trust to give them expert advice and who is interested in getting results. Once you've landed the client, you need to deliver on the experience you've promised. When in doubt, overcommunicate and overdeliver. Again, systems and processes come in handy here. Keep the client in the loop on what's happening, especially for longer projects. Be reliable and do what you say you're going to do. Enjoy this episode with Amy Posner… Soundbytes 12:29-12:43 “I see so many successful freelancers who are giving expert advice, and they're counseling as experts, but they're selling themselves as a creator of deliverables. And you're seen in a very different light.” 18:02-18:21 “The truth is, you don't need a unique perspective. You need a perspective. If a client's going out looking, they don't care that I think the same thing you do. They care what I think. So they're not looking necessarily for originality. They're looking for a stake in the ground, that you believe in something and that you have something to say.” Quotes “What I noticed was that you could be really great at your craft. And if you didn't have commensurate business skills, you didn't do as well as mediocre craftspeople who had the business side down.” “Nobody gets into business to sell stuff. They get into business because they love doing a thing.” “I'm a chronic over-deliverer. I like to get invested in people and in getting results.” Links mentioned in this episode: From Our Guest Website: https://amyposner.com/ Connect with Amy Posner on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/
In this episode, marketing expert Chris Lonergan from Footbridge Media shares proven strategies to help local service businesses stand out, attract better customers, and grow with confidence. Get a Professional Website - Footbridge Media Jarvis Poison Ivy Soap: Click Here Relay's Online Banking: Click Here Connect with Paul: Click Here Equip Expo: Save 50% off Equip Expo Tix w/ Promo Code PAUL Paul's Recommended Professionals: Horizon360 - Contractor Business Software Call Tracking - CallRail The Landscaping Bookkeeper Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers Paul's Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.
The CEO Hotline | Simple and Sustainable Business Strategies for Moms In Business
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Creatitive Sports Marketing Radio | Where Business is our Sport
Send us a textLife can often feel like a game, one where strategy, humor, and unexpected inspirations guide us through its complexities. Imagine viewing your everyday challenges as levels in a video game, where you learn to laugh off minor annoyances and focus on the truly important quests. Our episode kicks off with a personal tale of how a father's short stint in the NFL surprisingly fueled a career trajectory that now involves working closely with professional athletes. This journey highlights the unpredictable paths life can take and how they can align with our aspirations. We also ponder the simulation theory and the notion of a creator, while humorously acknowledging how dogs might be the best judges of a person's energy.Transitioning from life's philosophical musings, we draw analogies between romantic partnerships and business relationships. The quest to find the right fit becomes an enlightening exploration of client dynamics. Reflecting on my own experiences, I share insights from eight years in business, where understanding the psychological nuances of clients can be as crucial as demographic data. Discovering the ideal client isn't just about ticking boxes; it's about learning from past experiences, navigating through difficult client situations, and ultimately creating successful relationships by balancing hard metrics with intangible qualities.In today's bustling digital marketing world, where the tension between quantity and quality prevails, our conversation shifts to strategies for thriving in this landscape. Much like in dating, the focus on quality over quantity is emphasized through the selection of client management systems and marketing strategies. Finally, we delve into the specifics of B2B marketing within the construction industry, where branding and crafting compelling RFPs are pivotal. Whether you're in digital marketing or navigating life's unpredictable game, our episode offers insights and strategies to ensure growth and fulfillment in various arenas.Support the showSubscribe to our Youtube channel: https://www.youtube.com/channel/UCHHOVBghX_ENHwg2QhYUzlQDM us on Instagram at: https://www.instagram.com/creatitive/Connect on LinkedIn: https://www.linkedin.com/in/creatitive/View our Website: https://creatitive.com
Send me a message! We're diving into a real-world case study of how interior designer Julie transformed her website's performance through strategic, data-driven changes. From contact page optimization to blog strategy revamps, discover how small tweaks led to significant improvements in user engagement and conversion rates.YOU WILL LEARN:How to identify and optimize your website's exit pointsStrategies for making your contact page more effectiveTips for leveraging blog content to keep visitors engagedWays to use heat mapping to understand user behaviorSimple tweaks that can reduce bounce rates and increase session duration
You don't just want more clients this tax season – you want better clients. And to find them, you need a targeted approach that goes beyond your basic digital marketing. You need an optimized digital ad campaign. An ad campaign on Facebook or Google, coupled with a strong marketing system, drives more of the right kind of leads to your sales pipeline (and fast). Or maybe, you're looking to expand your market reach. Digital ads are key here too – they can show that market that YOU can give them the tax help they need. But to avoid wasting your money, you'll need to know how NOT to run an ad campaign. In this new ProMarketer podcast, TaxProMarketer CEO Christian Jones and Ads Manager Vlad Antonoski show the power of digital advertising for your firm, and how to avoid the mistakes that could cost you.
In this episode, we delve into the vital process of qualifying leads and how it impacts your sales success. We explore the different stages of the sales process, from generating traffic to converting leads into clients. Join me as I break down some effective strategies for qualifying leads such as using surveys, applications, and paid discovery calls. You'll also learn how to address common pitfalls in the sales process and avoid wasting time with unqualified leads. You won't want to miss out on this—tune in, engage with the right prospects, and take your business sales to the next level! KEY POINTS: - Four stages of the sales process: - Stage 1: Generating traffic - Stage 2: Lead generation phase - The difference between a lead and a prospect - Stage 3: Client conversion - Stage 4: Qualifying action to be paid - Ways to qualify leads in the sales process - Criteria to identify qualifying leads: survey questions & paid discovery calls QUOTES: "A prospect is someone who's been qualified through a process that determines they meet the criteria to become a client… Every prospect will be a lead, but not every lead will be a prospect." – Dr. Erica Jordan-Thomas "One of the criteria is you have to have a budget, right? If you don't, you're not a good fit for my services." – Dr. Erica Jordan-Thomas RESOURCES: [FREE] Don't miss my free 5-Day 7-Figure Business School and learn the blueprint to grow a seven-figure education consulting business. I'm going to teach you the psychology of a millionaire, how to identify million-dollar problems, package and price your offers, master my seven-figure sales process, and identify leads to pitch immediately. Click HERE to sign up now! [LIVE EVENT] Join us at Seven Figure Educator Live, a three-day event in Atlanta, Georgia, where you'll experience unparalleled support, community, and fellowship with your fellow educators. Click HERE to grab your ticket now and let's make magic happen together in Atlanta! [FB COMMUNITY] Don't miss out on your chance to connect with other education consultants in our free public Facebook group! Click HERE and find your 7-Figure community today. Dr. Erica Jordan-Thomas IG | @e_jordanthomas LinkedIn | @erica-jordan-thomas-ed-l-d-86314764 Facebook | @EJTConsultingLLC Enjoyed this episode? Like, rate, and subscribe to the 7-Figure Educator podcast! 7-Figure Educator is produced by EPYC Media Network
https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses a key factor in attracting and keeping Better Clients, and that's to Start by Being a Better Client Yourself. "What you put out there, is what you get back"~ Lauren Lappin.• No-shows in business. (05:00).• Last-minute cancellations in business. (06:30).• Being asked for a cheaper prices and/or discounts. (08:00).• Chasing people for money sucks!! (10:00).• Lauren's Week from Hell, and trying to model Ideal Client Behaviour (walking the talk). (13:30). • Ask Yourself: Would I want me as a Client? (18:00). • Start Practicing Karmic Client Etiquette. (18:45)Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com....This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'. Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
Have you ever wanted to just hop on a sales call and the person you're talking to is already sold? What you might be used to is jumping on sales calls and feeling as if you need to prove yourself in some way to get them to invest with you.. What I've found after selling millions of dollars of coaching is that the best way to make sales calls easier to have a sales video that people watch before they jump onto a call with you that gets them pre-sold on your offer.. Watch the full episode on Youtube: https://youtu.be/hNMp5OefWaw GET IN TOUCH: Instagram: https://www.instagram.com/christopherdufey YouTube: http://chrisdufey.com/youtube WHEN YOU'RE READY… HERE ARE THE 3 BEST WAY I CAN HELP YOU #1 - Get Free Access To “The Entrepreneurs Ultimate Reading List” These are the “must read” books for entrepreneurs to achieve success and fulfilment — Click Here https://www.chrisdufey.com/list #2 - Send me a DM on Instagram to say Hey or ask me a question. It's the easiest way for me to actually help you. — Click Here https://www.instagram.com/christopherdufey -Chris P.S. Like this show? Leave me a review (even one sentence helps!) If you leave your IG handle, I can thank you personally.
How do you focus on landing the right clients rather than simply chasing moreMany people focus on simply getting clients, but having the right clients can make all the difference.
If you enjoyed the previous episode on how to think like a marketer, then this one is going to take that enjoyment up another level! In this part two, I am back with five more crucial principles to help you think like a marketer so that you can transform the way you approach attracting the right clients, and most importantly, it's going to feel REALLY good! Forget about those quick-fix tactics you see everywhere. Real marketing is about integrity, authenticity, and truly understanding the mind of your ideal client. This episode is packed with actionable advice to help you clean up your marketing approach and attract the clients who genuinely align with your business. Whether you're tired of the fake-it-till-you-make-it hot air tactics, or simply looking for better ways to promote your offerings that resonate more authentically with your brand, this episode is a must-listen. When you listen, you'll learn: - Why asking ‘which method is the best right now?' is sending you on a wild goose chase - What it means to ‘invite' rather than ‘chase' your ideal clients and how to do it effectively! - The reason why you should never assume anything about your audience - How to breathe integrity and authenticity so that you're in alignment with the right clients ........................................................ Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode! ......................................................... Free Training for Coaches and Online Professionals who want to earn more while working less! Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week! Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients
Do you struggle to attract the right clients and feel like you're constantly chasing leads? When you think of ‘marketing' do you feel like it's not for you? Like it's just not something you relate to at all and the idea of ‘being a marketer' is repulsive? You don't have to BE a marketer to be effective at marketing. It's not slimy or promo-ish if YOU aren't slimy or promo-ish. Because marketing is simply the way you communicate as a business to your prospective clients! It's ESSENTIAL in order to attract clients into your business, and you're probably already doing it …whether you realise it or not! So how can you be more effective at marketing? Learn how to think with a marketing mind…. Join me today as I share my tried and true principles for creating a marketing strategy that feels authentic and aligned with your business. We will break down the common misconceptions about marketing and simple yet effective approach to attracting the clients you truly want to work with. In this episode, we will also discuss the universal principles of marketing that every female entrepreneur needs to know. Here's what we cover in this episode: - Why is marketing so much more than just a logo or a sales pitch? - What the six universal principles of marketing are and how they can transform your business - The importance of identifying and addressing hidden objections that may be holding your clients back - How to attract premium-paying clients by talking to the outcomes instead of features and benefits of your offerings ........................................................ Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode! ......................................................... Free Training for Coaches and Online Professionals who want to earn more while working less! Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week! Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients
Did you like this episode? Dislike it? While there may be that worry of not attracting clients to your law firm at all, there should also be a thought or two about attracting better clients.Chris Clark of Clark.Law talks about the importance of getting ideal clients through the door. If you accept any and every person that needs help, you may run into trouble. They could need help that you do not provide, they could be super uneducated about their situation, or they could just not be nice people.
Why you're not getting more dream clients... and what to do actually do about it Don't talk about it, be about it Don't think about taking the action, actually take the action The life you're looking for is on the other side of you refusing to settle for anything less XO Maddie
If you want better clients, you need to convey that you are very special, not like most attorneys. How you convey that message is everything. You can't communicate in cliches or brazen claims. You must come across as sincere, thoughtful, and truly considerate. In this session, we'll discuss how to do that using simple, easy-to-write emails. In this episode, you will hear: Marketing tactics for attracting quality clients Effective marketing strategies for lawyers Client referral strategies with testimonials Email marketing for lawyers Resources from this Episode Sign up for my Educational Email course to see my process for encouraging opt-ins and then sending valuable information by email. Some lawyers resort to overly aggressive or awkward tactics that make them seem desperate and are off-putting to higher-quality clients (here's an example of what I mean). You can subscribe to my email list to see what my "conversational emails" look like. You should definitely subscribe to Dean Jackson's list. And to David Ward's email list as well (ignore his shabby web page; his emails are amazing). If you're collecting email addresses on a website consider doing this to help boost opt-ins. Check out my Inner Circle (an online community of friendly lawyers who are using technology to improve their practices and sharing their practical insights) Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you're currently using in your practice General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
In this engaging podcast episode, Rion and Elle Bytautaite delve into the intricacies of setting up an architecture practice. They explore the challenges of finding the right clients and maintaining authenticity in a competitive market. The conversation touches upon the balance between serving diverse demographics while staying true to personal values. With insights drawn from real-world experiences, they discuss the importance of niching down and strategically positioning oneself in the industry. Discover the secrets to attracting high-caliber clients. Learn how to navigate the complexities of niche markets. Uncover the art of balancing profitability with social impact. Gain insights into the nuances of building a successful architecture practice. To learn more about Elle, visit her: Website: https://www.studioellearchitecture.com/ Instagram: https://www.instagram.com/studio.elle.architecture/ ► Transcription: https://otter.ai/u/NmaV4rS4feZE7tb0F02RpQlqnwM?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Carpe Diem!
In this episode, we delve into the mind and creative process of Radim Malinic, a Czech-born British designer, founder of Brand Nu Studio, and the author of “Creativity For Sale”. Radim shares his insights on the interplay of creativity and commerce, the role of ego, and the importance of authenticity and personal energy in shaping a successful career. He also explores the mindset shifts that come with experience, the value of mistakes, and the transformative impact of Behavioral Psychology on his design philosophy. Beyond the world of design, Radim talks about his life journey from being a Hockey Player, DJ, to a Music Journalist, before falling in love with design. He shares his personal 'Magic Formula' and 'Super Power' that keep him motivated, and stresses the importance of celebrating small wins. This episode is a must-listen for anyone interested in the intersection of creativity, personal growth, and business. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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