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In this episode of Grow a Small Business, host Troy Trewin speaks with Matthew Whyatt, Managing Director of Tech Torque Systems. Matthew shares his entrepreneurial journey, scaling a previous business to 70 employees before intentionally transitioning to a leaner, more focused team of six at Tech Talk, specializing in B2B marketing for SaaS and tech companies. He discusses the power of long-term strategy, the impact of personal branding, and the growing effectiveness of hyper-personalized marketing. With revenue projected to exceed $1 million, Matthew attributes much of the company's success to a disciplined marketing approach, robust systems, and clearly defined processes. He also opens up about the realities of cash flow management, the importance of professional development, and the enduring value of mentorship in sustaining business growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Matthew Whyatt, the hardest part of growing a small business is avoiding distractions and staying focused on what truly drives long-term success. He stresses the temptation of chasing "shiny objects"—the latest tools, trends, or business ideas—that can derail progress. Instead, he believes in the importance of discipline, consistency, and nurturing the core business strategy. Using the metaphor of letting the oak tree grow from the acorn you planted, he emphasizes the need to water, tend, and build structure and systems around the business rather than relying on short-term tactics or quick wins. What's your favorite business book that has helped you the most? Matthew Whyatt mentions several impactful business books, but one of his favorites that has helped him the most is The Greatest Salesman in the World by Og Mandino. He appreciates it for its powerful lessons wrapped in a fable format. He also highlights The Goal by Eliyahu Goldratt, which offers valuable insights into process thinking and business systems, and says that thinking of a business like a manufacturing process can significantly improve throughput and efficiency. These books have deeply influenced his approach to sales, systems, and business strategy. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Matthew Whyatt recommends several valuable podcasts and online learning resources for growing a small business. He highlights Dale Beaumont's Business Blueprint as particularly impactful, noting its structured, systems-focused approach and strong community of business owners. He also mentions learning a lot from thought leaders like Alex Hormozi and Neil Patel, especially around marketing and personal branding. In terms of podcasts, he recommends checking out Nathan Latka's podcast, which focuses on SaaS businesses and digs deep into financials and growth strategies—ideal for those in the tech and software space. What tool or resource would you recommend to grow a small business? Matthew Whyatt recommends your calendar as the most powerful tool for growing a small business. He emphasizes the importance of scheduling tasks with discipline and structure to maintain consistency and productivity. In addition, he suggests exploring AppSumo to find lifetime deals on useful business tools, helping reduce the burden of monthly subscriptions while still accessing high-quality software for marketing, automation, and operations. These resources, combined with disciplined execution, can significantly enhance small business growth. What advice would you give yourself on day one of starting out in business? Matthew Whyatt's advice to his younger self on day one of starting out in business would be: “It's all going to be okay.” This simple yet powerful message reflects his belief in trusting the journey, staying resilient through challenges, and focusing on long-term growth rather than immediate outcomes. It encapsulates the importance of patience, perspective, and perseverance in entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success is planting the acorn, nurturing it, and letting the oak tree thrive with systems and structure — Matthew Whyatt True success is the freedom to wake up and do what you love every single day — Matthew Whyatt Avoid the short-term sugar hit; long-term success is built on consistency and discipline — Matthew Whyatt
In this episode, I'm thrilled to be joined by Matthew Whyatt, an accomplished sales leader, Managing Director of Tech Torque Systems, and host of 'The CEO & The Salesman Podcast". Matthew discusses his journey from learning sales basics with his father to becoming a fundamental force in the modern sales landscape, delving into the nuances of sales leadership, the importance of creating strong client relations, and the evolving dynamic between sales and marketing. Matthew emphasises the importance of asking the right questions, building trust, and creating effective sales scripts. This episode is a treasure trove of strategies for any sales professional or leader looking to elevate their approach. We explore the critical balance between sales and marketing, the necessity of leading by example, and the vital role of personal and organisational storytelling in converting leads. Whether discussing his mantra of "player-coach" leadership or sharing his views on the evolution of sales scripts, Matthew provides actionable advice blended with engaging anecdotes. It is an episode which also explores contemporary challenges facing sales teams and unveils practical solutions for surmounting them. To connect with Matthew and to learn more about what he does, including plugging into his podcast, please go to: LinkedIn - https://www.linkedin.com/in/matthewwhyatt/ Website - https://techtorque.com.au/ Podcast - https://podcasts.apple.com/au/podcast/the-ceo-and-the-salesman-podcast/id1635865557
Shane and Andrea sit down with Matthew Whyatt, Founder & Chief Sales Strategist at Tech Torque, to break down the stigma around sales. They explore why many business owners see “sales” as a dirty word and how this mindset holds them back from fully showcasing the value of their services. Matthew shares practical strategies to reframe sales, build confidence, and communicate value more effectively. Whether you're hesitant about selling or looking to refine your approach, this episode is packed with insights to help you shift your perspective and grow your business.Tech Torque is all about helping B2B software and technology companies generate new leads and close sales. Find out more about Tech Torque here: https://techtorque.com.au/ | Follow Matthew on LinkedIn: https://www.linkedin.com/in/matthewwhyatt/ Find out more about what we do at Aintree Group on our website: aintreegroup.com.au, or follow us on social media @aintreegroup to stay connected.
In this episode of Stronger Sales Teams, Ben Wright is joined by Matthew Whyatt, a distinguished sales leader from Australia renowned for his expertise in crafting high-impact sales strategies. The discussion kicks off with Matthew offering valuable insights into the science of buyer-centric selling, effective sales leadership, and his broad experience across various industries. The conversation takes a deep dive into the concept of the "buyer's process," stressing the critical importance of understanding customer behaviour in the sales journey. Matthew introduces a structured, four-step framework designed to guide sales interactions and convert potential into measurable success. About the Guest: Matthew Whyatt is an accomplished sales professional with extensive experience across a range of industries, including IT, software consultancy, real estate, healthcare, and business licensing. As the founder of Teck Torque Systems, he specialises in providing strategic sales consultancy and training, helping technology businesses expand and thrive. With a proven track record of leading organisations to generate over $100 million in sales, Matthew has a deep expertise in both managing and mentoring high-performing sales teams. Formerly the CEO of Velocity Sales Training, he collaborated with prominent sales experts and worked closely with Fortune 500 companies and government agencies. A strong advocate for buyer-centric selling, Matthew is dedicated to empowering businesses to make informed, strategic decisions.Key Takeaways: Understand the buyer's process with a four-step framework to navigate successfully through “Just looking,” avoiding “Free consulting,” handling “Proposal requests,” and overcoming customer “Hiding.” Empower teams with a strong belief in the product and company to excel in sales engagements. Create actionable customer interaction plans, such as booking follow-up meetings during initial conversations to maintain momentum. Break up emails as a powerful tool to re-engage disengaged prospects and manage resource allocation effectively. The importance of leaders staying connected to frontline sales activities to enhance credibility and effectiveness in decision-making. Time Stamps: 0:00 Intro 1:03 Guest Introduction 6:21 Broad Thoughts and Questions 12:19 The Framework 18:51 How To Turn on the Growth Tap and Where To Start 21:24 Guest Socials 22:37 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode!I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.
This episode of the DevReady Podcast features Matthew Whyatt, Co-Founder and Technology Sales Specialist at Tech Torque Systems—the first integrated, purpose-built, precision growth system for the tech sector. Listen to the conversation as host, Andrew Romeo and Matthew talk about how tech businesses can be better positioned to sell more products and benefit more people. Topics Covered: · Marketing Fuels the Sales Engine · Building a Team of Talented People with Specific Roles · Challenges When Selling and Marketing · B2B and B2C Marketing Strategies · 3 Key Areas for Growth (Branding, Marketing, Conversion) · How to Engage Customers
Like it or not, if you’re a founder of a Startup company your in sales. In this episode, I chat with Matthew Whyatt of Velocity Selling. Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he was 22, regularly outselling the long-established players in a number of markets.Matthews' relentless thirst for knowledge and his ability to apply that knowledge in real-world situations makes him a truly versatile salesperson. Matthew has owned companies with sales in excess of $100 Million in diverse areas such as IT and Software Consultancy, Real Estate, Health, Business Licensing and Franchising. Highlights: * Salespeople are the best salespeople* Sales and Marketing need to work together* If your conversion rate Sucks, then pushing more leads through marketing is a waste of time. * People are generally lazy thinkers* I think the founders have an advantage * Make sure your email is talking to your CRM* ZoHo – it is cheap, easy, flexible and has a great community. * Don’t have a copy with a person unless I’ve qualified the value on the person* “have a virtual coffee”* Find the Sneezer – the person who can refer you to someone who can refer you more than one person* Managing time in a founder’s life if super important* Don’t abdicate the function of sales* Salespeople default to positive* “are you ready to belly up to the bar for a big slice of rejection pie”* Business owners who don’t understand sales set their salespeople up for failure every day* How do I get that first sales meeting?* Everyone loves to have their opinion asked Transcript Sales for Startups, if youre a founder youre in sales 00:00:00 – 00:05:04 Whether you realize it or not sales is very much part of the founders job. Not only could you be selling to customers. But you’re also to sell to investors here, employees and your friends and family after old. They’re the ones questioning why you started his journey in the first place on today’s episode. We talk all about sales. We try to help you become a better salesperson, even if it’s not a skill that Ye would instantly side that you have I’m Jared Doyle. And this is a facto podcast, right experts. From around the world to help you drive your business forward. Let’s get into this week’s episode. Hi. And welcome to this week’s episode where we’re going to be focusing all around sales and selling and how you can drive your business forward this week way. Joined by Matthew watt, who is the CEO of velocity selling. And luckily for us Matthew has a haven experience in beta based software and technology companies helping build scalable solutions, which is absolutely perfect. If you’re a founder out there and you’ll building a SAS dot up. Matthews executive kind of person you need to take advice from Saint Matthew. Thank you so much for joining absolute pleasure. How are you? I’m I’m very well. I was just just before we started the show. I just mentioned I had an unexpected delivery. And I’ve just run up the stairs carrying you stand up this. So if there’s a deeper breathing, and it’s episode that’s entirely because I’m unfitting for no other reason Totta podcast. Exactly sorry. Look people listening to this podcast by and large either founders of companies, they’re working in startup companies, and silence is often note the thing that they put down on this day. You don’t say sort of founder and and salesperson and so when I’m really keen to chat to the...
Like it or not, if you’re a founder of a Startup company your in sales. In this episode, I chat with Matthew Whyatt of Velocity Selling. Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he was 22, regularly outselling the long-established players in a number of markets.Matthews’ […] The post Sales for Startups, if you’re a founder you’re in sales appeared first on The marketing agency for service professionals.
In the latest episode of Velocity Selling TV, Bob Urichuck and Matthew Whyatt discuss the tools for success. Try Velocity Selling for Free The post Velocity Selling TV -Episode 74 – Tools for Success appeared first on Velocity Selling.
In the latest episode of Velocity Selling TV, Bob Urichuck and Matthew Whyatt discuss the importance of discipline towards your Buyer. Try Velocity Selling for Free The post Velocity Selling TV – Episode 73 – Discipline Towards Buyers appeared first on Velocity Selling.
In the latest episode of Velocity Selling TV, Bob Urichuck and Matthew Whyatt discuss the importance of discipline towards your organization. Try Velocity Selling for Free The post Velocity Selling TV – Episode 72 – Discipline Towards Your Organization appeared first on Velocity Selling.
In the latest episode of Velocity Selling TV, Bob Urichuck and Matthew Whyatt discuss the importance of discipline towards yourself. Try Velocity Selling for Free The post Velocity Selling TV – Episode 71 – Discipline Towards Yourself appeared first on Velocity Selling.
In the latest episode of Velocity Selling TV, Bob Urichuck and Matthew Whyatt discuss the ultimate sales cheat sheet. Try Velocity Selling for Free The post Velocity Selling TV – Episode 70 – The Cheat Sheet appeared first on Velocity Selling.
In the latest episode of Velocity Selling TV, Bob Urichuck and Matthew Whyatt discuss the final and eighth step in a sale, Account Retention and Development. Also, don’t forget to download the free guide available below the video. Try Velocity Selling for Free The post Velocity Selling TV – Episode 69 – Step 8 Account Retention & Development appeared first on Velocity Selling.
In the latest episode of Velocity Selling TV, Bob Urichuk and Matthew Whyatt discuss the penultimate seventh step in a sale, prescribing solutions. Also, don’t forget to download the free guide available below the video. Try Velocity Selling for Free The post Velocity Selling TV – Episode 68 – Step 7 Prescribing Solutions appeared first on Velocity Selling.
In the latest episode of Velocity Selling TV, Bob Urichuk and Matthew Whyatt discuss the sixth step in a sale, summarising. Also, don’t forget to download the free guide below the video. Try Velocity Selling for Free The post Velocity Selling – Episode 67 – Step 6 – Summarising appeared first on Velocity Selling.
In the latest episode of Velocity Selling TV, Bob Urichuk and Matthew Whyatt discuss the fifth step in a sale, decision making. Also, don’t forget to download the free guide below the video. Try Velocity Selling for Free The post Velocity Selling TV – Episode 66 – Step 5 – Decision Making Process appeared first on Velocity Selling.
In the latest episode of Velocity Selling TV, Bob Urichuk and Matthew Whyatt discuss the fourth step in a sale, financial ability. Also, don’t forget to download the free guide below the video. Try Velocity Selling for Free The post Velocity Selling – Episode 65 – Step 4 – Financial Ability appeared first on Velocity Selling.