Podcasts about engage customers

Superchat is a messaging CRM that is focused on channels like WhatsApp providing collaboration between employees and customers. They have more than 4,000 customers around the world. While they originally come from Germany, they also have customers in Latin America, one exciting use case is that of Yaya Delivery in El Salvador: https://www.superchat.com/success-stories/yayadelivery Superchat offers solutions for sales, marketing, service and recruiting. Superchat: www.superchat.com Listen to our conversation with Alexander Farr, Chief of Staff at Superchat. Contact Alexander Farr: https://www.linkedin.com/in/alex-farr More about use cases with Superchat can be found here: https://www.youtube.com/watch?v=ZKCHkdWCUtU&feature=youtu.be Topics

Jeff Pedowitz is a pioneering leader in revenue operations, transforming the way businesses approach marketing and customer engagement. As the President and CEO of The Pedowitz Group (TPG), Jeff has dedicated his career to turning marketing teams from perceived cost centers into dynamic profit centers that drive growth and innovation.Additionally, Jeff is a Member and Contributing Author at Forbes Business Council, further solidifying his influence and thought leadership in the industry.Author of the influential book, “F the Funnel: A New Way to Engage Customers & Grow Revenue”, Jeff challenges the traditional funnel-based marketing approach, advocating for a more holistic, customer-centric model. His philosophy emphasizes the integration of digital transformation, business accountability, and advanced marketing technology to achieve sustained revenue growth.Under Jeff's visionary leadership, The Pedowitz Group has built an unparalleled reputation in the marketing community, working with over 1,500 clients, including Fortune 500 companies and leading global brands. TPG's innovative strategies have resulted in more than $25 billion in marketing-sourced and influenced revenue, demonstrating their effectiveness through over 10,000 successful campaigns that foster strong, lasting relationships between brands and their customers.With a robust team spread across 24 states, TPG continues to excel in driving business outcomes and setting new standards in marketing excellence. Jeff Pedowitz's commitment to reshaping the industry has made him a respected thought leader and a catalyst for change in the marketing world.Connect with Jeff - https://www.linkedin.com/in/jeffpedowitz/Support the Show.Follow me on Facebook ⬇️https://www.facebook.com/manuj.aggarwal❤️ ID - Manuj Aggarwal■ LinkedIn: https://www.linkedin.com/in/manujaggarwal/ ■ Facebook: https://www.facebook.com/realmanuj■ Instagram: ...

In this episode of the Product Podcast,  we sit down with Trisha Price, the Chief Product Officer at Pendo, to explore how AI is transforming product strategy and driving innovation. Trisha shares the incredible impact of OpenAI's ChatGPT on Pendo's development of new features, particularly in guide creation, analytics, and qualitative feedback synthesis. Learn how Pendo is balancing cutting-edge AI advancements with customer satisfaction through initiatives like hackathons and user feedback.  Dive deep into Pendo's strategic integration of diverse products under one cohesive platform, the criteria for evolving features into standalone offerings, and the power of open APIs. Trisha provides valuable insights into the evolving role of chief product officers in shaping go-to-market strategies and achieving key business outcomes like reducing churn and driving growth.  Get an exclusive behind-the-scenes look at the daily life of a product executive at Pendo, where customer engagement and meticulous execution tracking are crucial. Plus, get a sneak peek at an upcoming product launch set to redefine customer communication through AI and smart segmentation, promising hyper-personalized experiences.  This episode is packed with actionable insights for anyone navigating the rapidly evolving tech landscape. Don't miss it!

From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google.Topics discussed in this episode:How to view data as a language guiding customer interactionsThe importance of personalization in customer engagementWhy trust in data usage is needed for strong consumer-business relationshipsHow to prioritize customer-centric strategies over tech trends like AILinks & ResourcesWebsite: https://neilhoyne.com/Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659LinkedIn: https://linkedin.com/in/neilhoyneTwitter: https://twitter.com/neilhoyneGet access to more free resources by visiting the podcast episode page athttps://t.ly/R36m-Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsSupport the showOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Imagine being handed your new account list and one of the top accounts was notoriously hard to grow. Well… that didn't stop Kate. Listen in to find out how Kate creatively engaged the C-suite, delivered above and beyond customer value and ended up with one of Salesforce UK's largest upsells in 2023. Oh and don't forget about the recommendation the CEO wrote on her LinkedIn. She is that good.A MEDDICC partnership; https://meddicc.com/

Plug into CAIBots – a turnkey tech solution that brings the best of AI into your business! More details at https://caibots.com/ CAIBots City: Plainsboro Township Address: 35 Knox Ct Website https://caibots.com/ Phone +1 609 236 8802 Email contact@caibots.com

Too often, we wait months—or even years—to engage customers as advocates. But in waiting, we lose out on valuable opportunities. In this episode, Udemy's CMO Dr. Genefa Murphy shares how to engage customers earlier, the massive missed opportunities that happen when you don't, and why advocacy should truly be a two-way street.

In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!Key takeaways:0:00 Introduction1:24 Influencer Marketing With London Filmmaker, Michael Thomas4:15 Why a lot of content creators don't like the term ‘influencer'7:08 What Do You Post On Instagram?9:22 The Importance of Personal Content11:23 How To Build a Campaign With a Brand13:57 How To Work With Content Creators17:26 Creating agreements with Content Creators & Influencers19:58 Content for an E-commerce Brand22:19 How to Find an Influencer to Work With25:30 Meeting Influencers/Content Creators before working with them33:06 When Things Go Wrong36:06 Content Creators: If the Campaign Goes Wrong, Just Move On41:43 The Art of Content DevelopmentLondon Viewpoints - https://www.instagram.com/londonviewpointsIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: https://afluencer.com/wwsWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopifySupport the show

In this episode of "The Business Growth Architect Show," we talk about the awesome power of storytelling. Robert Kennedy III, also known as RK III wants you to understand that stories are like magnets – they pull in potential customers and keep them interested. He talks about using conflict (like a problem to solve) to make stories more exciting. He breaks down the main parts of a good story: the start, the people, the problem, and the ending.     Robert explains that storytelling goes beyond the traditional "once upon a time" narrative and instead centers around the story format or framework. By taking your viewers on a journey and helping them understand the beginning, middle, and end, as a storyteller you can effectively engage your audience. He stresses that human beings are drawn to drama and conflict, making it essential to leverage these elements in storytelling.     Throughout the episode, Robert provides practical examples of how you can implement storytelling strategies. He suggests creating videos that address common challenges or mistakes people make in their industry, offering solutions and a clear call to action. Through storytelling, individuals can position themselves as authorities and experts, better connecting with your prospects and audience members.     Resources Mentioned: Robert Kennedy III: Website | LinkedIn | Instagram | Facebook

In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph's aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand!

Your customers are the key to strategic success.In this episode of The Chemical Show, host Victoria Meyer delves into the importance of engaging customers early on to de-risk business strategy. Victoria shares valuable insights and strategies for effectively engaging customers and stakeholders during key business changes and decisions. Discussing the benefits of introducing a new product or service and involving customers early in the development process, Victoria explores the barriers and fears that may prevent business leaders from seeking customer feedback and provides strategies to overcome them. Learn more about the following in this episode: Why early Customer and Stakeholder Engagement matters Managing Risk - a key leadership role Engaging your customers to build ambassadors  Time is money: Ask the right questions early, to increase success later How to engage your customers Using real-life examples from industry leaders like Shell and Ford Motor Company, Victoria emphasizes the need for customer and stakeholder engagement to inform decisions, test assumptions, and create successful strategies. Join Victoria for this insightful episode to learn how proactive customer engagement can help de-risk your business and build strong relationships with your target market.Please subscribe to The Chemical Show on your favorite podcast player. And, visit www.thechemicalshow.com to subscribe to our email list and get additional insights.Additional links:Focus: The manufacturing backlash: No factory in my backyardData-Based Insights Into The Customer Experience With Kevin HuntsmanShell ChemicalsFord Motor Company Join us at The Chemical Summit on October 24-25, 2023.   Visit www.thechemicalsummit.com to learn more and register today.

AI-generated images are transforming content marketing, providing businesses with a powerful arsenal to elevate their brand presence and engage their audience like never before. Scott Hall shows businesses how to do this in his new guide at https://scotthall.co/using-ai-for-visual-content-to-create-more-engagement/ ScottHall.co 60 West 23rd St. Suite 638, New York, NY 10010, United States Website https://scotthall.co Email prc.pressagency@gmail.com

Today's guest is a marketing maven leveraging technology to create stable, recurring revenue streams. She's an accomplished serial entrepreneur with six- and seven-figure businesses. She co-founded Video Rock Starz and the Stark Raving Entrepreneurs, helping thought leaders monetize their messages. She co-authored the McGraw-Hill book, “Klout Matters: How to Engage Your Audience, Boost Your Digital Influence, and Raise Your Klout Score (2013)” and has contributed numerous articles to Speaker Magazine, The TowneLaker Magazine, and other publications on the topics of marketing, technology, and influence.  She is a long-time member of the National Speakers Association (NSA), the CEO of TEDxDupreePark, and the creator and host of TEDxDupreeParkTV. She's also been named a Top Marketing Thought Leader over 50 by Brand Quarterly and as a Who's Who Among Women in eCommerce by WE Magazine. Please join me in welcoming Gina Carr.   In this episode we discuss: her thoughts on leadership: “Leadership is painting a picture of the future and inviting people to go with you.” Becoming a leader back in fourth grade and seeing the faith people had in her to represent them well. The things she learned while participating in 4-H. How she made her way to Harvard Business School via Georgia Tech. How she was introduced to entrepreneurship and business ownership while working at a consulting firm. How she started a note taking service while in college. Her experience working at Cushman an Wakefield after leaving school and then buying a Century 21 franchise. When she decided that she no longer had the desire to work for other people. How she created a Real Estate magazine to advertise their listings and ended up franchising that concept to other companies. How she turned her desire to connect her community helped her grow her network and her business. How she grew her speaking business. What's on the horizon for she with all of the new technology coming out like ChatGPT and Web-3. How her free workshops help her nurture and sustain her network. What she's looking forward to in the year ahead.   Links Gina Carr on LinkedIn and Twitter. www.ginacarr.com  www.aitools4biz.com   www.starkravingentrepreneurs.com    Books mentioned in this episode: “Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success” by Gina Carr & Terry L. Brock    Other Resources Listen to my episode with Terry Brock. Listen to my episode with Seth Godin.   Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.       

Whether your brand has fallen out of favor with customers or is simply the victim of unfair reviews, El Segundo-based creative marketing agency LO:LA has some tips to help you change your brand's perception. Go to https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception to find out more. London : Los Angeles (LO:LA) 840 Apollo Street Suite 100, El Segundo, CA 90245, United States Website https://www.thelolaagency.com Email nick@thelolaagency.com

On this episode of Sales Bluebird, we hear from Tom Pace, the co-founder, and CEO of NetRise, a company focused on providing visibility into firmware and devices that operate under minimal functions. Tom shares how they started the company during the COVID-19 pandemic and how they are not following the traditional approaches to sales and marketing in the cybersecurity industry. They also discuss the importance of targeted outreach, evangelizing the problem, and utilizing networks and introductions rather than relying on cold call tactics. Episode HighlightsIntroduction of the company: targets device manufacturers to offer a security platformDifferent customers' use cases and value propositionsPlatform as a painkiller for device manufacturers and end-usersThe company benefits consulting companies by providing more work and valueA former CISO started a company, and bold claims are needed in the industryTargeted outreach using specific information is essential, rather than mass emails/phone callsCo-founders have complementary skills: one is focused on product building, and the other on operations and go-to-market.Netrise specializes in analyzing firmware in devicesReverse engineering firmware is historically done through expensive consulting engagementsNetrise automatically analyzes firmware and generates an S-bomb for enriched informationBigger booths and swag do not matter in cybersecurity marketingThe venture capital landscape is changing; growth at all costs is no longer the normDifferent and bold approaches are essential for companies to stand out in the marketThe host has a background in tech and cybersecurity rolesLinks:Netrise websiteTom's LinkedInSupport the show

In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph's aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand!

Julia Nimchimski is the brains and execution behind the #GTMGames. She partnered with Justin Michael to produce what are the world's first gladiatorial games between sales and marketing to foster cross pollination of ideas, alignment and the application of the best behaviours by some of the biggest names in tech sales whose job it is to coach the contestants, then judge and disqualify.  Julia and I talk about the way #Events are changing, how technology is equipping us to do things in ways that were never possible before. This is a glimpse around the corner. Julia is coauthor of Reinventing Virtual Events, very smart marketer and a serial getter of things done. Watch her. A name to watch today and the future. Level headed, smart, commercial, driven, organised and a rare eye and the patience to develop  unmet demand. Contact Julia on linkedin.com/in/julia-nimchinski Website: hypcccycl.com (Company) Email: julia.nimchinski@hypcccycl.com Twitter: JNimchinski -- Considering a coach? Want one who helps you get results you want confidently, fast and keep getting them?  https://calendly.com/marcuscauchi/  

EP 95. Quizzes! Online business growth strategist and trained quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content.    (free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/quizzes-to-attract-engage-customers-helen-munshi-episode-95/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     Learn more about your ad choices. Visit megaphone.fm/adchoices

Home buyers and sellers can take months, even years, to decide to buy or sell a house. When they're ready to make a move, how do you ensure you're the real estate agent they call? On this episode of the podcast, I'm sharing the key moments that lead home buyers and sellers in your direction. And the content you can create for those critical touch points to turn them into clients and raving fans.

Livestreaming and shoppable videos are among the fastest growing channels in retail right now. But, bringing content and commerce together in an engaging way for consumers can seem daunting. With people, process and technology considerations, it's important to plan and execute this complex change effectively. In this episode, Jason Holland from Firework, the global experts in shopping video solutions, joins to explain the opportunities in more detail. Listen to this episode to discover: Why shoppable video and livestreaming offer new opportunities. How to get started with creating immersive and entertaining videos. Why your livestream trial may not be representative of long term results. Find the full show notes at www.obandco.uk/202.

This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the group talked about the trials and tribulations of smaller companies being acquired by a significantly larger one. Here are some highlights: Show Notes & Transcript: https://www.netwisedata.com/engage-customers-strategically-using-a-cdp/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://anchor.fm/datadriven/message

Kelly Goetsch, chief strategy officer for commercetools, is an  evangelist for a headless approach to ecommerce. He's recruited leaders from some of the biggest names in ecommerce to advance the idea of microservices, API-first, cloud-native, multi-tenant SaaS and headless (MACH). Learn more about the MACH Alliance, commercetools' groundbreaking approach to ecommerce and what Goetsch thinks about the future of ecommerce as he sits down with Digital River's Ted Rogers for the Commerce Connect podcast.

Dave talks about how Structure + Discipline = Creative Freedom. This formula is built around 7 Steps to Create Stories to Reach, Connect and Engage Customers and Employees:Define the problem you want to solve through this specific storyDevelop the Mental Roadmap to draw out ideas and creative thoughtsFind the relationship between facts because facts on their own aren't of high value.Eliminate distractions so you can focus on building your storyCollaborate--Two or Three minds are better than oneHave the Wrong Mentality because you don't have to get it right the first or second draftShow up--Do it. Take the time to build the story. Showing up is the starting point.Email dave@massolutions.biz to talk about your storytelling today.

This episode of the DevReady Podcast features Matthew Whyatt, Co-Founder and Technology Sales Specialist at Tech Torque Systems—the first integrated, purpose-built, precision growth system for the tech sector. Listen to the conversation as host, Andrew Romeo and Matthew talk about how tech businesses can be better positioned to sell more products and benefit more people. Topics Covered: · Marketing Fuels the Sales Engine · Building a Team of Talented People with Specific Roles · Challenges When Selling and Marketing · B2B and B2C Marketing Strategies · 3 Key Areas for Growth (Branding, Marketing, Conversion) · How to Engage Customers

Specifically, Adison discusses:The P&Co Journey and the journey to consultingBuilding Community and what this means for  retentionBrand Strategy vs Marketing.To find out more about Adison, click here

Welcome to Episode 408 of the Yeukai Business Show. In this episode, Paul Battisson discusses The Organization's Guide to Salesforce Based Software solution for startup organizations to multinational companies. So, if you want to know more about Salesforce Based Software, tune in now! In this episode, you'll discover: How to engage better with your customers, partners, and employees through the use of Salesforce-based software solutions.How to help you adapt to the pace of your organization.about what you will and won't need, what is and isn't right for you. About Paul Battisson Paul is the COO of Cloud Galacticos, a leading Salesforce implementation partner that helps organizations market, sell, service, and engage with their customers, employees, and partners in a more connected way. Although He is the COO, his background is technical, and has written 2 books on Salesforce Java-based programming language, Apex, as well as having an online course and been a Salesforce MVP (Most Valuable Professional) 7 times.   More Information Learn more about Salesforce Based Software at https://www.cloudgalacticos.co.uk/ Twitter LinkedIn Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on The Organization's Guide to Salesforce Based Software, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show !" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review right now Thanks for listening!

When Charli Hunt founded Proof Content in 2012, it was a natural evolution in her family tree. Her great-great-grandfather set up Foyles the Bookshop in London in 1903, and several family members are prominent entrepreneurs. With genes like this, she grew up knowing she wanted to combine her love of creativity with her down-to-earth business sensibility. And so Proof Content was born. Proof Content is a copywriting agency focused on the commercial power of words

When you are looking to sell a product or service, you need a message that your customer can clearly understand. One that helps them find a solution to their problem. This Episode #6, Spotlight on Small Business with Mosaic Marketing and Advertising,  "7 Steps to Building A Message that Sells", gives you the road map to use the art of storytelling to engage customers. You will learn how to make your customer the hero in your story. Learn how to attract customers without slashing prices or offering discounts.Join Marcel Blanchet and his guest, Brandyn Miller as he talks about "How to use Story to Engage Customers". Brandyn Miller is the owner of, Clear Message Business Coaching and Consulting services. Most business owners never learn the 6 critical areas of business. CLEAR Message provides step-by-step plans to get all 6 critical areas working together to transform businesses into profit-generation machines.

FitPreneurShip can help you get started designing your winning marketing strategy. Read their latest report to find out how you can leverage gamification to convert more leads. To find out more, go to: https://fitpreneurship.com/online-marketing/7-reasons-why-you-should-be-using-quizzes-in-your-marketing-strategy (https://fitpreneurship.com/online-marketing/7-reasons-why-you-should-be-using-quizzes-in-your-marketing-strategy)

In this week's episode of the Knowledgebase Ninja's Podcast, Gowri Ramkumar is joined by Kate Dolan, the Senior Technical Writer at Spotify. They discuss the importance of internal communication for document success, building relationships and engaging with the customers, and tips on managing documentation workflow.

My next guest of Scale Your Sales Podcast is Jon Ferrara. He is a serial entrepreneur and noted speaker about social sales and marketing. He has re-imagined CRM by building Nimble, the simple CRM for office 365 and G suite, best known as the co-founder of Gold Software Corp, one of the early pioneers of Sierra CRM for small-medium businesses. Welcome to Scale Your Sales Podcast Jon Ferrara   00:00 Why Education is Key for Companies to Stay Top of mind with Customers  03:44 Why Jon says, Customers Don't Buy Great Products, They Buy Better Versions of Themselves  05:55 Service is the New Sales, don't just spew Knowledge, Companies need to Listen and Engage Customers to Serve them and Help them Grow   11:57 Jon says, if you're not Managing your Network effectively, you Cannot Turn Contacts into Customers  15:07 Why Nimble works in Building your own Personal CRM and Leverage AI to Grow your Business  21:03 Follow up is Key to Business Success, if you don't Engage with Customers, you'll Never Find them again  25:12 Jon says, Relationships aren't Business Cards or LinkedIn Connections, they are People you take Time to get to Know  28:00 End   Linkedin.com/in/jonvferrara   Nimble.com  Try Nimble use the code Jon40 to get 40% off for your first three months.    Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert  Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: http://scaleyoursales.libsyn.com   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon     Facebook: https://www.facebook.com/ScaleYourSalesJBG   

Social media connects people — with family, friends and even brands. It's quickly becoming an important channel for contact centers, too. The broad visibility of social channels means your responses and interactions are public, so the stakes are high. In this episode, Katie Ritz, Senior Director of Product Management for the Genesys Cloud CXTM platform, talks about the unique challenges of social media engagement, the role of video in customer interactions and the power of cloud technology to enable seamless omnichannel experiences with less burden on the contact center.

The past 18 months have brought unthinkable tragedies and uncertainty to the entire world and changed how most people live, work and interact with companies.  But according to Jon Picoult, author of From Impressed To Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans, out of every crisis comes opportunity. Even with the chaos and uncertainty, there are opportunities to strengthen relationships and improve customers' lives.  Engaging with customers in an uncertain world starts by really understanding them, including their new and emerging needs and fears. What matters to customers and what they look for in a shopping experience is likely very different now than it was just a few years ago. By listening to customers, companies can capitalize on these changes to mitigate customers' challenges and improve their experiences.  Picoult says that more than shaping experiences, companies are shaping memories. Truly engaging with customers involves stirring emotion. Experiences that are laced with emotion are far more memorable than those that aren't. By connecting on an emotional level, companies can take customers from a place of vulnerability to a position of strength and create a strong, memorable experience.  Picoult gives the example of the Australian grocery chain Woolworths, which was one of the first companies to offer early morning hours dedicated to elderly and at-risk shoppers during the early days of the pandemic. Woolworths talked to its customers and realized at-risk people were scared to be shopping during busy times when the store was crowded. So it created dedicated early morning hours, and the practice spread to retailers around the world. Woolworths understood customers' needs and went the extra mile to connect its solution to the emotions behind the challenge. In the process, it endeared itself to customers.  In these times of chaos and uncertainty, customers want something they can depend on. They want to interact with brands that will listen to them, understand their struggles and then go out of their way to fix them. Engaging with customers during these challenging times doesn't mean completely changing the customer experience—it means tweaking your current offerings to match what matters most.  Although these times are challenging, it's also a chance for brands to strengthen their relationships and turn their customers into lifelong fans. _______________ Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future. For regular updates on customer experience, sign up for her weekly newsletter here.  Join the waitlist now for the new Customer Experience Community here. 

4 Things Vivino Did To Engage Customers and Build a Wine CommunityTechnology & Timing: “With technologies, it's a lot about timing.  The smartphone was launched in 2007. The App Store launched in ‘08. By ‘10, it was a pretty good product. At the same time, all the phones had a camera. They were all online. All those things came together around the time when we launched Vivino.”Creating A Vision For The Future: “I said, ‘When I build Vivino, it's going to be this amazing scanner where you can look up every bottle of wine in the world. Over time, we're going to put a marketplace on top of that so when you're sitting at restaurants or somewhere else, you just do 2 clicks and buy this wine.' That was always the vision.”Defining Your Target Customer: “What we wanted to do is to really target the casual wine drinkers, not the experts. We wanted to find casual wine drinkers that love wine but did not necessarily want to make it a hobby. We really defined that very clearly.”Utilizing Data & Personalization: “Not only can it give you the generic information about the wine, the rating, all those things, now we put it in perspective from you. Will you like this wine? We'll tell you how likely it is that you will like this wine. That just hasn't been seen in the industry before because nobody's really had the data that we have to be able to do that.”

**This episode is brought to you by MuteSix and CartText**   “The more touches, the better,” Andrew states in the second half of this Feature. Andrew Forman, Founder and CEO of Givz, tells us the story behind the brand's name. How the previous owner resisted then handed the “Givz” domain and eventually became a fan of the SaaS platform. According to Andrew, from a marketing standpoint, promoting your Givz program is essential for its success. Pushing it on email and social media sites in the form of ads can help spread the word. Also, key in your promotion strategy is highlighting that your customer has a hand in deciding where their donation goes. In part 2, we discuss: How the brand got its name; How Givz implemented its idea; The push for an email-based solution; How brand owners can promote; What is the criteria for using the platform; The ultimate personalization tool; and so much more. Join Ramon Vela and Andrew Forman as they break down the inside story on The Story of a Brand. For more on Givz, visit: https://givz.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/

Joining us is Danny Colella, a Facebook LIVE video Marketing coach and consultant.  He helps business and individuals use LIVE video to market themselves, build brand, and create a more engaged audience online. He helps you overcome the fear of LIVE video and start speaking confidently online with his coaching and business consulting platforms.  If your customer has a problem... and you have a brain full of answers and solutions, live video will be your quickest and most effective marketing tool even if you have NO budget for marketing. Live video is about education, and little about marketing. Offer a solution to a problem enough and hour target buyer eventually says “I’m ready!”To learn more visit www.dannycolella.comOffer:Download your FREE mobile LIVE video starter kit at  www.DannyColella.com/free-starter-kitCheck out Danny's customer who is successfully using LIVE video to sell her products:www.take2.boutiqueIn this episode we cover:Why LIVE?IRL StreamPro TipsThe 5% RuleOvernight SuccessFacebook Live Training GroupTop Of MindLive Is PreferredTake A Hike + Take 2 BoutiqueThanks so much for tuning in again this week. I appreciate you 

Humans respond to emotions, and a good story can tap into that. In this Expert Insight Interview, we welcome Gabrielle Dolan, an expert on brand storytelling and author of six books, including Magnetic Stories.

Storytelling is a powerful tool that can help you level up your brand, copy and all your marketing channels. People love stories, and your ideal clients will flock to you if you offer a good one. To help you build your storytelling skills, we invited Anebi Agbo, founder and CEO of Eikon Labs, to speak on “How to Engage Customers Through the Power of Story.” Get the essential tips from his talk, demo and Q&A now.

In this episode of Hunting Influence, Aaron is joined by Brian Shimmerlik, Co-Founder & CEO of Vengo Labs. They discuss how Brian got started on his entrepreneurial journey, the obstacles that stood in his way when creating Vengo Labs vending machine business and their Shark Tank experience.

In the latest episode of Tell Me Why, Rick Elieson, President of the AAdvantage loyalty program, discusses the first 40 years of the AAdvantage program, why it’s just as important today as it was on May 1, 1981, and how a visit to AAdvantage40th.com to celebrate the milestone can lead to chances at instant win prizes and special offers.

https://youtu.be/rxw9f-JCJiw Stacy Sherman is the founder and owner of Doing CX Right, a company devoted to refining customer experience and employee engagement. She is also the head of customer experience at Schindler Elevator and a customer experience advisory board member for leading colleges including the University of Richmond. We discuss why customer experience is crucial for business success and how leaders can improve customer satisfaction through employee engagement.    --- Engage Customers and Employees With Stacy Sherman Our guest is Stacy Sherman, who is the founder and owner of Doing CX Right, a company that helps business owners get satisfied customers and engaged employees. Stacy is also the head of customer experience or CX at Schindler Elevator Corporation, deploying CX across 60 field offices all over the country. Previously, she was the CX and culture leader for Verizon, as well as doing digital marketing there. And she's a blogger, a speaker, writer with Forbes, and CX advisory board member for leading colleges, including our very own Richmond, University of Richmond here in Richmond. So welcome to the show, Stacy. Thank you, very happy to be here. So awesome to have you. So tell me a little bit about this whole CX expertise. So how does one become a CX expert? How did you get here? Well, how I got here is different than today. I got here by mistake in 2013. Today, it would be much more intentional and methodical. So what I mean by that is when I was working, my career has always been sales and marketing. And what happened was back in 2013, there's always been customer service. That's been forever. But that's not customer experience. It's one piece of customer experience. So customer service is when people need help. And that's very important for brand reputation and keeping customers happy. But customer experience is where you're looking at an entire customer journey and really understanding the experiences of how people buy and learn and get their product or service and pay their bill, right? All these are examples of their journey. So I fell into it because when I was doing my marketing job, the company at the time well, we want you to own customer experience and this thing called voice of customer. We really want you listening to the customer and then help us define products, solutions, market messaging. So I figured it out in a more disciplined way and continued that momentum and fell in love with increasing satisfaction among customers and also employees, because happy employee leads to a happy customer. They pay it forward. Customer experience is where you're looking at an entire customer journey and really understanding the experiences of how people buy and learn and get their product or service and pay their bill.Share on X That's true. I'd like to understand it a little bit more. So how do you figure out the voice of the customer? Is the customer speaking to you? I mean, how do you get that voice and then what does it mean? Do you speak with the voice of the customer or you speak with a voice that's credible to the customer? So what's the thought process behind it? Love that question. So the answer is there's formal structured ways that people know surveys. You want to know something, you send a survey. That's a structured way of getting qualitative feedback and quantitative feedback. But there's also unstructured. So there is the social media, there's ratings and review sites, there's people that come to your website and they fill out a form. So the role of a CX practitioner is to take all those sources of solicited and unsolicited feedback, bring it together, really understand what are the customers telling you, where are their struggles, where's friction, and where are you doing it right? And then you take that and you work with your departments, even if you're a small little company, you take the feedback and you share it with the different owners. Finance,

Discover How to Increase Social Proof & Engagement On Your Facebook Fan Page Which Results In More Leads, Sales, & Profits! Visit My Blog - https://learnwithus.nl --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/curiosidadesshop/support

On this week's episode of the Unstoppable CEO Podcast, we speak with Kate DiLeo, the Chief Brand Architect with brand strategy firm, Ennobble. Kate believes that an effective brand is the path of least resistance to revenue and she's passionate about helping organizations create really compelling common ground with their customers.“Really, my whole approach is about helping free up business leaders and entrepreneurs to deliver a brand pitch that actually enables them to win more work,” says Kate.We chat about methods and actionable strategies for branding, as well as: The importance of nailing down the messaging before creating visuals The one-sided nature of storytelling and how to engage customers in conversation The three specific points that you need to be in every conversation The metrics used to measure the success of a rebrand And more

Stacy Sherman is the founder and owner of Doing CX Right, a company devoted to refining customer experience and employee engagement. She is also the head of customer experience at Schindler Elevator and a customer experience advisory board member for leading colleges including the University of Richmond. We discuss why customer experience is crucial for business success and how leaders can improve customer satisfaction through employee engagement.    Timestamps [01:15] How to become a customer experience expert [03:04] Defining customer voice [04:45] How to turn your customer's voice into a customer journey map [06:11] The process of understanding customer needs [09:20] Humanizing a business and why it's important [10:51] How to balance automation and human involvement throughout a customer's journey [13:45] How to humanize your employee experience [16:30] Defining ‘leading from the heart' and how it can be scaled [19:00] Stacy's take on the ideal employee journey [21:20] The relationship between engaged employees and customer satisfaction [23:20] How to measure and improve employee satisfaction [26:10] The main focus points on how to boost customer experience in your business [28:25] Utilizing customer feedback to better customer experience [32:10] Why modern companies can't afford to ignore customer experience Links and Resources Stacy's LinkedIn Stacy's Website Stacy's Twitter Steve's website Steve's new book https://StevePreda.com

Are you marketing to customers that have shown interest in your dealership or unknowingly passing them to the competition like a hot potato? We're talking about remarketing in this week's episode of Connected. Don't let anyone else steal your lunch that you prepared.

Become a consistent and impassioned master storyteller. Shoppers want personalization which begins with a human focus. Stories that resonate and connect with shoppers inspire brand evangelism and fierce loyalty - How To Future Proof Your Brand This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confidently Grow And Scale Your Brand? Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives. The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.* Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission based causes, and much more. CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 Days To Prosperity Workbook Guide FREE Trade Promotion ROI Calculator:  BrandSecretsAndStrategies.com/PromotionROI Download the show notes here: BrandSecretsAndStrategies.com/session237 Learn more about your ad choices. Visit megaphone.fm/adchoices

The holiday season is upon us and there's no better time to talk about how much interaction with customers means to small business owners. Making that special connection and providing next-level customer service is a must for our makers and handmade artisans. Kate of Rustic Wrapsody gives us some insight into how she makes purchasing a handmade item from her shop special and different than buying from a bigger store. Make sure to click over to Kate's website, where you can see her unique Tile Strikers for yourself! You can find Rustic Wrapsody at https://www.rusticwrapsody.com/ and on Facebook and Instagram. - - - - - - - - If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app. Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us! Find us on Social: Facebook | Instagram | Twitter www.marketspacevendorevents.com/podcast | ShopOurMakers.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/businesshandmade/support

Give your dealership a competitive advantage by enhancing your customers' virtual experience. Watch the latest episode of Connected to learn tips on creating videos in each department from director of Reynolds Consulting Services, Carl Bennett.

In this episode you'll hear me speak to James Mulvany, a serial entrepreneur and Founder & CEO of Radio.co, Podcast.co, and MatchMaker.fm. I invited him on to Over Quota, somewhat selfishly, because I wanted to get some of my questions answered about how to successfully grow and, perhaps, monetize my podcast. So if you've ever had a thought about starting and growing your own podcast, this episode is for you.  You can find out more about James and how you can get started with podcasting at Podcast.co, and MatchMaker.fm--to find guests and to get booked on other shows.  Over Quota is sponsored by the j. David Group, a software sales recruiting firm. If you're looking to hire a sales leader or individual contributor, click here. to schedule a call. On the other hand, if you're an overachieving sales leader or sales rep, click here to discuss potential opportunities that would be a good fit for you.

With consumer habits continuing to center on necessities and curbside pickup and delivery, now is the time to position your business to meet customers where they are. In this episode, we're joined by Will Adams, General Manager of Small Business Services at Tarkenton Companies, an entrepreneurial organization. Will advises us on how businesses can adapt to changing consumer behavior in addition to outlining some business and marketing strategies to consider as COVID-19 restrictions ease. For more information on reopening your business, FAQs, agency plans & guidance, and a reopening checklist visit: www.ADP.com/BacktoBusiness Copyright © 2020 ADP, LLC. All rights reserved. This content may not be distributed, reproduced, modified, sold or used without the written permission of ADP. The information is provided "as is" without any expressed or implied warranty, is based on generally accepted HR practices and is advisory in nature. This content is provided with the understanding that neither the presenters nor the writers are rendering legal advice or other professional services. Employers are encouraged to consult with legal counsel for advice regarding their organization's compliance with applicable laws. This material is current as of the date of this episode (June 4, 2020).

Our special guest today is Danny Colella - A LIVE Video Marketing Expert, Coach, and Consultant.  At Rialto Marketing, we think marketing your business shouldn't be a challenge and today we want you to learn from one of our experts to help increase visibility for your business or brand. If you have felt stuck, not knowing where to even start with LIVE Video then Danny will give you some great tips to build the confidence and overcome the fear so you can start reaching more customers and growing your business!

Spring is fully underway (or almost done in the southern states) and most garden retailers are busy filling orders. But, now is the time to think about engaging customers after they make their purchase. At purchase is a great time to collect email addresses and ask customers to follow you on social media. Later this summer and even into fall, you can host online coaching sessions and virtual parties. It is a great way to stay connected with your customers, especially the new ones who found you for the first time this year.

Since the COVID-19 outbreak, a lot of entrepreneurs were forced to change the way they operate. In this episode I sit down with Keynote Speaker, + Digital Futurist, Brian Fanzo as we discuss how to create digital experiences to engage customers online. Enjoy!For more help with scaling and building your business online, visit www.uniquedesignz.net/scaleyourbusiness

Since the COVID-19 outbreak, a lot of entrepreneurs were forced to change the way they operate. In this episode I sit down with Keynote Speaker, + Digital Futurist, Brian Fanzo as we discuss how to create digital experiences to engage customers online. Enjoy!For more help with scaling and building your business online, visit www.uniquedesignz.net/scaleyourbusiness

Since the COVID-19 outbreak, a lot of entrepreneurs were forced to change the way they operate. In this episode I sit down with Keynote Speaker, + Digital Futurist, Brian Fanzo as we discuss how to create digital experiences to engage customers online. Enjoy!For more help with scaling and building your business online, visit www.uniquedesignz.net/scaleyourbusiness

Since the COVID-19 outbreak, a lot of entrepreneurs were forced to change the way they operate. In this episode I sit down with Keynote Speaker, + Digital Futurist, Brian Fanzo as we discuss how to create digital experiences to engage customers online. Enjoy!For more help with scaling and building your business online, visit www.uniquedesignz.net/scaleyourbusiness

In this episode of the Everybody Brands Podcast we have a conversation with Wes Gay about how we should define a brand and what a marketer or business owner focus on now, especially in uncertain times: branding or marketing. Wes Gay is the founder of Wayfinder and a StoryBrand Certified Guide & Copywriter. Wes’ experience as a former pastor gives him the empathy and credibility to help leaders create a clearer message for their companies using the StoryBrand Framework.Wes worked in churches and nonprofits for 10 years, including running a thrift store.  Wes began his journey to entrepreneurship the way many of us do: He had been unemployed for about six months and couldn't get anywhere after coming out of a difficult kind of church experience. Little did he know three and a half years later being a copywriter and marketing consultant would become his real job. While Wes and Brian approach their work from different backgrounds, both guide companies integrate and implement the StoryBrand framework, a storytelling and marketing model that is proven to help any business or brand to create clear messaging and grow through consistent implementation.Wes and Brian talk about how we should define a brand and the interplay between the disciplines of branding and marketing.“How we talk about ourselves in the verbal version of branding is something that a lot of smaller and big businesses struggle to figure out. Most branding agencies only focus on the visual stuff. How are you going to talk about yourself in a way where people care, and people understand either the problem you solve or the solution you provide?”Connect with Wes Gay atWesGay.comWes Gay on LinkedInThis episode is brought to you by Websites Made Simple.  Download a free ebook, 8 Things Every Website Needs to Engage Customers, to find out what simple changes you can make so your website helps you grow your business and make more money.

Series 2 Episode 3 In this episode of What Can you do in Your Business to Persuade and Engage Customers, Glen Wood talks about the 6 Principles of Persuasion and how to apply those principles in your business. Practical. Doable. Relatable. If you are a new listener to Financing Start Up Enterprise, we would love to hear from you! Please visit our website, www.fsue.co.uk and let us know how we can help you. In this episode, we discuss: · Reciprocity · Scarcity · Authority · Consistency · Liking · Consensus · Specific examples · Edinburgh Festival Follow our Podcast: anchor.fm/financing-enterprise On Twitter: @FinStartUpEnt www.fsue.co.uk Connect with Glen Wood: https://www.elsbusinessdevelopment.co.uk

Every year there are a number of digital conferences that occur, sharing how they have enjoyed brand success as well as the obstacles they have overcome. On this episode How One Company Uses Viral Video to Engage Customers at Minimal Cost. Empower business and browse the service-driven eCommerce store at lenabenjamin.com/shop --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/empower-business/message

John wantz is a serial retail entrepreneur and a former team member of Target's Innovation group. He believes that the future of consumer commerce will be won by distributing the disintermediation between sellers & consumers.

Are you getting your shoppers to feel something when they come into your store? You know, people who feel and touch something, I'm much more likely to buy. So that means if you're displaying something, take something off of it and encourage the person to hold it. Or if it's the material, how does this feel against your skin? Or notice how lightweight this is, or any number of ways you can get someone to feel touch or hold are the first ways to get shoppers to start to see how well they could either own it or gift it this holiday season.If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

This month’s guest helped create a new category of marketing – Tactile Marketing Automation (TMA) – and is helping marketers learn how to leverage this marketing tactic to engage with customers and prospects on a personalized level while overcoming digital clutter. Join us as Rhoan Morgan talks with Marne Reed, Chief Evangelist, VP Strategic Alliances at PFL.com about direct mail, personas, and more. About Our Guest Marne Reed is the Chief Evangelist and a 17-year veteran at PFL. She is an authentic business leader tasked with guiding PFL’s expansion into enterprise software solutions, which includes the creation of a new category called Tactile Marketing Automation (TMA). Not afraid of a good business or personal challenge including raising her 4 boys without the loss of any major body parts. She is passionate about a fine glass of wine and relaxing with her chickens.  ___________________________________________ Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel.  DemandLab is the sponsor of Revenue Rebels    

This month’s guest helped create a new category of marketing – Tactile Marketing Automation (TMA) – and is helping marketers learn how to leverage this marketing tactic to engage with customers and prospects on a personalized level while overcoming digital clutter. Join us as Rhoan Morgan talks with Marne Reed, Chief Evangelist, VP Strategic Alliances at PFL.com about direct mail, personas, and more.About Our GuestMarne Reed is the Chief Evangelist and a 17-year veteran at PFL. She is an authentic business leader tasked with guiding PFL’s expansion into enterprise software solutions, which includes the creation of a new category called Tactile Marketing Automation (TMA). Not afraid of a good business or personal challenge including raising her 4 boys without the loss of any major body parts. She is passionate about a fine glass of wine and relaxing with her chickens.

(Photograph courtesy of Amy Peck, and used with permission.) How can you build your brand with new immersive technology? "Start with doing things on paper," advises The Antipodean founder and immersive strategist Michelle Excell. MIchelle's emerging-technology and immersive content collective The Antipodean uses AI, VR, AR and the Internet of Things to strengthen clients' brands. But the crucial element?  Michelle says it's the "why" behind using a specific technology, in new creative work. Michelle launched The Antipodean after fifteen years working in digital production and advertising.  New technology and creative digital production fill her workdays--along with the best ways to integrate them,  to convey a message. And virtual and augmented reality, sensors and "smart" items are secondary, Michelle says, to knowing what works for you--and what doesn't. Michelle talked about her creative journey with The Antipodean, offered some of the lessons she's learned along the way for fellow creatives, and offered a preview of an exciting project she and her staff at The Antipodean are currently creating. And would you like to hear her live presentation?  Michelle will be one of the speakers at SFBig's breakfast event, "How Do Brands Use AI to Engage Customers?" on Wednesday morning, June 12th at 8:30 am, at China Live in San Francisco.  Here's the link for information.   (We've had the pleasure of hearing Michelle as a keynote speaker in Long Beach, and she is fantastic!) (Photograph courtesy of Michelle Excell, and used with permission.) On this edition of Over Coffee®, you will hear: How Michelle first became involved in interactive digital production; How she came to found The Antipodean; What the first days of The Antipodean were like; One lesson Michelle and her team learned which could apply to any startup founder; What's involved in building a successful brand; The steps Michelle recommends to any individual or organization, when moving forward with digital technology; A STEAM resource that could give young girls an understanding of the link between their lives and math/science; Some of the factors that helped Michelle avoid the "gender gap" in her growing-up years; One very cool idea on which The Antipodean is currently working, that has numerous applications.  

You only have one chance to make a good first impression. Here's how to connect, engage, and invite customers in for more. Question for the show? Heather@heathergrayconsulting.com

Mat Braddy was the CMO of Just eat during their meteoric rise across Europe from a small start up until their IPO. He worked in branding and marketing for several years before that and continues to consult with businesses today. He provides some of his biggest marketing insights and key lessons in how to make your message and brand stand out. His leading metric for the company was always brand and he explains how to measure your brand and how to improve your brand. This podcast is brought to you by Postary and Sam Harris: www.postary.com www.samwebsterharris.com

We get a first impression of someone in under 30 seconds, so what are the implications for your brand through screens, retail stores or press articles? Kevin Lund, author of Conversation Marketing and CEO of T3 Custom goes beyond lame sound bites and lays out specifics. Like a face-to-face encounter, each of your channels is a potential handshake moment, but you're lucky if you get 3 seconds. I ask Kevin to simplify how we can break through with content and what "human" content looks like. For 18 years, companies like TD Ameritrade, HSBC, Forbes, Nasdaq, and BlackRock have used Kevin to develop content-marketing solutions to reach people in a way that resonates. And that's what his book is all about. We discuss how to be relevant and engage customers by speaking human. Competing on price is for suckers. We discuss why being vulnerable makes your brand human and how to meet customers where they are by being authentic and transparent. No surprise to listeners, listening is key and Lund breaks down some great strategies.

How do you produce more without working more? Tools. The same way a hammer allows you to quickly embed a nail in a board, business tools can help you achieve your goals faster and easier. On today’s #TomFerryShow, I’m sharing six of my favorite tools you absolutely should be using. If you want to… • Save time • Make more money • Forge stronger connections with your clients • Grow your business You need to watch this episode! Learn more: https://bit.ly/2mnlHf5

How to engage customers and speed up the sales process? How to get a sale out of a production plant fire? How should you price SaaS so that it encourages engagement and referrals? How to identify who isn’t pulling their weight on a power grid system? Drew explains his sales philosophy and lessons learnt. We also explore a few case studies that makes use of Alluvium Primer to increase data processing and decision making speed from months to minutes.   Drew Conway is the CEO and founder of Alluvium. Alluvium is a data company. Alluvium uses machine learning and artificial intelligence to turn massive data streams produced by industrial operations into insights that help you, the experts, focus on the anomalies that affect your team’s safety, productivity and bottom line. http://www.alluvium.io    IoT ONE is an online platform devoted to accelerating adoption of Industrial Internet solutions. We are mapping the global ecosystem of IoT vendors, use cases, case studies, and technologies. We leverage this data to help companies source technology, research competitors, and enter new markets. Learn more about IoT One: https://www.iotone.com Twitter: @IotoneHQ

Host Bill Zimmerman carries the weight on this bonus episode, reflecting on WrestleMania 33, "The Showcase of the Immortals" and the wrestling fan pilgrimage he made in 2017. A multi-day celebration of wrestling that seemingly makes misfit wrestling fans the majority in whatever city that hosts the event, WrestleMania is a feast for the senses, and Bill has your overview. Plus, you'll learn insights on WWE's massive, multi-pronged approach to fan engagement and maybe get some ideas for better connecting with your fans, customers, members, alumni, etc. LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle Read the companion blog post, "Four Ways WWE Has a Bear Hug on Fan Engagement," at https://www.linkedin.com/pulse/four-ways-wwe-has-bear-hug-fan-engagement-bill-zimmerman/ Make sure you always Hear The Hustle: Web: https://www.billzhustle.comFacebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.

For app marketers with a Utility app, campaigns that build connection and demonstrate how their app provides genuinely useful assistance - when users need it most - are pure gold. Our host Peggy Anne Salz welcomes Cassandra Chernin- Senior Manager Digital Marketing, App Display at HomeAdvisor,  the #1 home improvement marketplace connecting homeowners with home service contractors - to discuss the metrics and results you need to achieve when driving loyalty, not app installs,  is not the end-goal. Cassie, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also talks candidly about what marketers need to succeed and how they need to rethink their last-touch attribution model.

Steve Christensen, The Ice Cream Bloke and Self-Appointed Headmaster of Scoop School, talks in this episode about nametags and how they can help you engage with your customers Find out more about our podcast and videocast by subscribing: www.icecream.video For more information on our Scoop School programs or how to open or grow your own ice cream or frozen dessert business, go to www.scoopschool.com

Jan Fura, vice president of client success for Solutions for Retail Brands Inc., talks about how grocers need a well-developed channel for gaining consumer feedback so products deliver what they are intended to deliver in this podcast with Store Brands Editor-in-Chief Lawrence Aylward.

Recorded at Online Retailer 2016 in Sydney, we chat with Anna Stockley, Head of Digital for Mecca Brands, about utilising user-generated content to attract and engage customers. • Leverage rating and reviews to foster trust, authenticity • Create customers advocates and brand ambassador to spread positive word of mouth • Learn about what works and what doesn’t to optimise your UGC Anna Stockley, Head of Digital, MECCA Brands

Welcome to this episode of the Real Fast Results podcast!  Gina Carr is with us today.  Gina has a masters degree in business administration.  It’s a Harvard MBA.  She is known as “The Tribe Builder”.  That’s why she’s on the show.  It’s one of the goals of this podcast to encourage you to always be building your own tribe.  You need to have your own raving fan base.  Gina is a great resource to turn to for this.  She knows precisely how to do it, and as a matter of fact, she’s been helping passionate people do so for a long time now. Gina is also an expert in marketing.  She works with organizations and uses online reputation management, Wikipedia marketing, and event marketing to boost the bottom line of businesses and individuals that she works with.  She is also the co-author of a great book, titled Klout Matters: How to Engage Customers, Boost Your Digital Influence – and Raise Your Klout Score for Success.  Klout, for those of you who don’t know, is basically a social media scoring site.  Gina, welcome to the show… Promise: How to Qualify for a Wikipedia Page Thank you.  I’m honored to be here.  Our big, bold promise today is that if you get a Wikipedia page, it’s going to greatly enhance your reputation and your credibility, as perceived by others.  So, it’s going to make you look good, and it gives you more credibility in the world.  Definitely, more “street cred”. Download the Complete PDF Show Notes Free for this Episode We’re going to talk about how to qualify to get one of these pages.  It’s the kind of thing that not everyone can have.  [bctt tweet="It takes some serious qualifications to be able to get a Wikipedia page, and most people don’t qualify." via="no"]That’s why getting a Wikipedia page is so prestigious. Most people know that most people don’t qualify to get a Wikipedia page.  So, when someone is doing a search for you, your organization, your product, your service, your book, they are going to see it.  Usually, it’s one of the top items in search results. People see that you have a Wikipedia page, and it’s like, “Oh!”  It just adds a real layer of credibility.  I’m sure each of the members of this audience have experienced this when they were looking for someone or something and find that there’s a Wikipedia page.  It causes a person’s perception of something to go up another notch. Download the Complete PDF Show Notes Free for this Episode Learn The benefits of having a Wikipedia page How having a Wikipedia page can open doors for you How to qualify for a Wikipedia page You need to have extensive, substantive press How your career effects your qualification Focus on getting press Being quoted as an expert Getting recognition at a local level Klout score Download the Complete PDF Show Notes Free for this Episode Connecting with Gina You can, of course, connect with me through RealFastResults.com/wiki, but I also have a website.  It’s GinaCarr.com.  It has a “Contact Me” tab, and all of my social links are there.  My main social “Bat Channel” is Facebook.  So if you want to contact me directly, you can get in touch with me through the website and/or through Facebook. Resources RealFastResults.com/wiki Klout Matters: How to Engage Customers, Boost Your Digital Influence – and Raise Your Klout Score for Success Steve Alten Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Use Facebook Live for business? You must be joking! Nope. You can be highly disruptive using Facebook Live and other video marketing methods to stand out from the crowd, connect with prospects, and tell your story in a new and memorable way. If you’re resistant to considering video, listen and you might change your mind. In this Selling Disruption Show, technology guru and marketing expert, Terry Brock details why you’ve got to use video marketing, how to get started without embarrassing yourself, and the elements to include in your broadcasts to make a positive impact on your business. You’ll have your plan to launch and get the most out of your Facebook Live events. Terry Brock is: Amazon Best-Selling Co-Author of McGraw-Hill book, Klout Matters: How to Engage Customers, Build Your Digital Influence— and Raise Your Klout Score For Success! http://www.KloutMatters.com Past Editor-in-Chief for AT&T’s Networking Exchange Blog Past Chief Enterprise Blogger for Skype Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

People don't become customers overnight.  It is an ongoing process which often begins with a visit to your website. 

Technology, Relationships, People Skills, Influence, Social Media   Episode 13: Technology and Relationships—Terry Brock   Summary   Every day we're surrounded by smartphones, social media, and many other types of technology. We have access to a greater quantity of communication than ever before. But what about the quality of communication? Does technology help or hurt us in this regard? Or is there a third option? We'll discuss that in our Thought of the Day. In our interview segment, we'll be joined by Terry Brock, a technology wizard who will help us see that it's not about the technology, but about the relationship. That and more on today's show.   Bob's Thought of the Day   All things being equal, people will do business with, and refer business to, others whom they know, like, and trust. This is true no matter if you're connecting with people face-to-face or online. It's all about the relationship, no matter what the medium. Those “know, like, and trust” relationships can absolutely be built online. Recent podcast guest Geoff Colvin made an insightful point in his book Humans are Underrated: there is no substitute for human-to-human communication. We are wired to seek out human connection with other people. As a young television broadcaster, I once asked a news director if he thought the Teleprompter was a great addition to broadcasting or whether it would take away from the authenticity of the communication. His response: It's neither; it's a great tool but nothing more. The same is true for relationships: what matters is not the technology but the relationship itself. Are you always asking yourself how you can best add value to others? If so, you're on the right track to connect with people. And, via the amazing technology we have today, many of these people will be those you might otherwise never have had the opportunity to meet.   Interview with Terry Brock   It's vital that we remember to focus on cultivating, building, and maintaining relationships, no matter what the technology. When you're getting started, you can provide value by listening to what the other person is looking for. Chris Brogan says we need to grow bigger ears. Video is a wonderful communication tool because you can make a closer connection with someone. Eyejot is an app that lets you easily send video messages to others. We have to leverage technology to build relationships through “R-commerce” (relationship commerce). The key is to be real and genuine. Another great tool is Blab, a livestream video chat platform. People around the world can gather together and talk about topics of common interest. You can always learn new skills. The most important thing is to focus on people. Everyone can learn to be better at relationships. When it comes to learning new technology, it's good to say “not yet” instead of saying “no.” You might not be able to do something right now, but saying “not yet” will give you the seed of encouragement to move forward.   Resources   TerryBrock.com Terry's TEDx talk Relationship Marketing: It's Not About E-Commerce, It's about R-Commerce Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score Eyejot video Blab The Go-Giver Leader GoGiverSpeaker.com www.burg.com How to Post a Review  

Segment 1: Joanne Domeniconi is Co-founder & Chief Discovery Officer of the product launch platform, The Grommet. The company's Citizen Commerce™ movement is reshaping how consumer products are discovered, shared, and bought. Segment 2: Richard Krevolin is the author of THE HOOK: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success. Segment 3: Ray Barlow is Vice President of Accountant Solutions for Sage in North America. He previously worked in the Accountant & Advisor Group at Intuit. Ray has over 20 years of experience with the accountant market with roles including Vice President of Sales and Marketing at CCH, a Wolters Kluwer business, and sales leadership roles at Thomson Reuters.Segment 4:Lindsay McGregor is the co-author of New York Times bestselling book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, as well as the CEO and co-founder of Vega Factor, a startup building technology to help organizations transform their cultures.Segment 5: Dave King has been involved in high-tech startups since the early 1990s. In 2011 he founded a company called Exaptive, with a mission to create a software platform that could facilitate “ah-ha!” moments of innovation instead of leaving them to serendipity. In 2015 Exaptive was selected by Gartner as a “cool new vendor” in the life sciences. Sponsored by Sage and Nextiva. 

So if you want a deep lesson on everything content marketing and storytelling - then you're definitely listening to the right episode. That's because we are thrilled to have the one and only C.C. Chapman join us for our tenth episode of Gen X Amplified. C.C. Chapman is a prolific speaker, author, content storyteller, podcaster, and consultant. Over the years he has worked with many corporate clients including Nike, American Eagle Outfitters, Coca-Cola, and HBO. He is the best-selling author of two value-packed books: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars that Engage Customers and Ignite your Business (which he co-authored with Ann Handley), and also Amazing Things Will Happen: A Real World Guide on Achieving Success and Happiness. C.C. is also the creator and host of the "Managing the Grey" podcast. In addition to his content creation projects, C.C. also heads up a consultancy called Never Enough Days - that specializes in social good, cause marketing, and corporate responsibility. On this episode, we chat with C.C. about the virtues of content marketing, and why as an entrepreneur it's important to focus not just on the financial rewards, but also the greater good of life. Key Highlights From This Episode: What is the best way to approach content marketing? Why making sure your 'house is in order' is vital for aspiring business owners. How everyone now has a broadcast studio in their pocket. Why writing a book can be extremely rewarding for your career? What was the main inspiration for writing Amazing Things Will Happen? And so much more! Important Mentions from this Episode (with links): C.C.'s Personal Website Content Rules (book) Amazing Things Will Happen (book) Never Enough Days Lemonade by Eric Proulx "Amazing" by One Eskimo Lynda.com C.C. on Twitter C.C. on Instagram Thank you for listening!

Lee is the Founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, created explanations for the world's most respected brands and earned over 50 million online video views. Today Common Craft is a subscription service for educators.

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the Klout Score. If you want to know how influential you are via social media then klout is becoming the standard of measurement. So much so that hotels and airlines are now beginning to check your klout score to help determine the level of 'special service' they should offer you. Terry Brock a friend of this show has co-written a new book ‘Klout Matters - How to Engage Customers, Build Your Digital Influence, and – Raise Your Klout Score for Success! On this show he will explain the specific actions we should take to enhance our Klout scores. Also, how we can enhance not only our Klout scores, but our influence and bottom line. Join us for what I am sure will be an incredibly informative show with Terry Brock the global expert to listen to first when it comes to understanding marketing technology.

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the Klout Score. If you want to know how influential you are via social media then klout is becoming the standard of measurement. So much so that hotels and airlines are now beginning to check your klout score to help determine the level of 'special service' they should offer you. Terry Brock a friend of this show has co-written a new book ‘Klout Matters - How to Engage Customers, Build Your Digital Influence, and – Raise Your Klout Score for Success! On this show he will explain the specific actions we should take to enhance our Klout scores. Also, how we can enhance not only our Klout scores, but our influence and bottom line. Join us for what I am sure will be an incredibly informative show with Terry Brock the global expert to listen to first when it comes to understanding marketing technology.

On today's episode of Getting Social with Miriam, you are in for a treat. Klout and tribe building consultant, Gina Carr will be interviewed.  GINA CARR is an Author, Speaker and Marketing Consultant who works with Thought Leaders to leverage social media marketing for more profits, influence, and success.  A 20 year serial entrepreneur, Gina has an MBA from the Harvard Business School and engineering degree from the Georgia Institute of Technology. Gina helps speakers, authors, and business owners share their brilliance with the world and build powerful tribes of raving fans. Gina is the Dean of the Social Buzz University where she hosts world-class business trainers almost every week at SocialBuzzTraining.com.  She is the co-author of the best-selling McGraw-Hill book on social media:  Klout Matters: How to Engage Customers, Boost Your Digital Influence and Raise Your Klout Score for Success.  Gina speaks and consults about influence marketing, social scoring, social media, online reputation management, and tribe building. Gina's Klout Score is 78. Connect with Gina http://kloutmatters.com/

Does your business use podcasting? Are you getting enough leads and sales to meet your goals? If you haven’t seriously considered the effect podcasting has on your internet footprint, then you’re missing out on a significant opportunity for growth. Internet content has changed dramatically, and companies who keep up with the latest trends enjoy higher […] The post Episode #11 – Increase Leads and Sales, Expand your Online Footprint, and Engage Customers in Under 30 Minutes a Week With Podcasting appeared first on SmarterChaos.

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the Klout Score. If you want to know how influential you are via social media then klout is becoming the standard of measurement. So much so that hotels and airlines are now beginning to check your klout score to help determine the level of 'special service' they should offer you. Terry Brock a friend of this show has co-written a new book ‘Klout Matters - How to Engage Customers, Build Your Digital Influence, and – Raise Your Klout Score for Success! On this show he will explain the specific actions we should take to enhance our Klout scores. Also, how we can enhance not only our Klout scores, but our influence and bottom line. Join us for what I am sure will be an incredibly informative show with Terry Brock the global expert to listen to first when it comes to understanding marketing technology.

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the Klout Score. If you want to know how influential you are via social media then klout is becoming the standard of measurement. So much so that hotels and airlines are now beginning to check your klout score to help determine the level of 'special service' they should offer you. Terry Brock a friend of this show has co-written a new book ‘Klout Matters - How to Engage Customers, Build Your Digital Influence, and – Raise Your Klout Score for Success! On this show he will explain the specific actions we should take to enhance our Klout scores. Also, how we can enhance not only our Klout scores, but our influence and bottom line. Join us for what I am sure will be an incredibly informative show with Terry Brock the global expert to listen to first when it comes to understanding marketing technology.

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Listen Here: Gina Carr MBA is a sought after speaker and marketing consultant who works with thought leaders and entrepreneurs to leverage social media marketing for greater profits, influence, and success. Gina is the Dean of the Social Buzz University and co-author of the upcoming book by McGraw-Hill KLOUT MATTERS: How to Engage Customers, Boost Your Digital Influences—and Raise […] The post Podcast: Raise Your KLOUT Score! appeared first on JenningsWire.

Content is the common ground between your company and your customers.

This week, I had the great pleasure of speaking with two people whose time and knowledge I greatly respect: C.C. Chapman (Founder, Digital Dads) & Ann Handley (Chief Content Officer, MarketingProfs.com). Together they’re co-authors of my new favorite book, Content Rules. I consider it the perfect field guide for any small business or solo-preneur looking […]