Podcasts about engage customers

"How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business"

Yeah sure your staff take the customer's order, give them the change, and direct them to the pick up area, but you want more! Trouble is, even though you have talked about it and told them, you don't see a change. What gives?! Today on Shift break we will be talking about the often desired, always vaguely communicated, and angst inducing topic of how to get baristas to meaningfully engage your customers. The goal is to help you take this on as a collaborative project, one in which much of the onus rests first on yourself and then the staff.  Related Episodes:  527: Thoughts on How to Approach Training and Onboarding 018: Hiring, Culture, and the Future of your Shop Motivating Staff Through Culture 291 : What to do if Your Baristas Wont Listen to You   HIRE KTTS CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com  

If your farm sells bulk meat, you've probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That's a long time to keep someone excited, informed, and connected. But what if that “dead zone” in your customer journey could actually become your secret weapon for building loyalty, reducing buyer's remorse, and increasing repeat purchases? In this week's episode, I sit down with Breann Detweiler, a pastured meat farmer in my Farm Marketing School. During a private 1:1 call, we workshop how to build a powerful customer nurture path between signup and delivery. Whether you sell bulk beef, lamb, pork, chickens, or even a CSA share—this episode is packed with insights that will help you design better communication touchpoints that educate, reassure, and delight your customers. Today's Podcast Guest: Breann Detweiler Breann Detweiler is a pastured meat farmer from Chesapeake Valley Farm in Pennsylvania, who raises beef, pork, and chicken—and runs a bulk meat program that serves dozens of families each year. She's focused on improving the customer experience and building systems that scale. In this episode, Bre lets you peek behind the curtain as she and I brainstorm and refine her strategy to build a better post-purchase nurture journey. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com/fms Helpful Links Mentioned in This Episode   Chesapeake Valley Farm -- Breann Detweiler is the farmer featured in today's episode, and this is her farm! If you'd like to learn more about her business, check out her website. ChatGPT — we used this AI tool on the coaching call to help brainstorm and draft Bre's success path. Shared Legacy Farms CSA Academy -- This is an example of a "success path" resource I provide for my own CSA members. I created a digital resource library of ALL the veggie fact sheets, video tutorials, and even a mini-course around the Instant pot and "How to Succeed as a CSA member." If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of helping a CSA customer. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription. What email provider do I use?  In this episode, many of the ideas we brainstormed were going to be built inside an email autoresponder. I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.   Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer!

Agent Worx, a frontrunner in digital marketing, has recently showcased an innovative chatbot service through its partnership with Agent A I, part of the Need Leads platform. Check out the website at https://bret.theineedagent.ai, and the substantial benefits of Agent A I's advanced chatbot technology. Agent Worx City: Braywick Salisbury Road Broughton Hampshire Address: Braywick Salisbury Road Broughton Hampshire Website: https://bret.theineedagent.ai/ai-chatbot

Superchat is a messaging CRM that is focused on channels like WhatsApp providing collaboration between employees and customers. They have more than 4,000 customers around the world. While they originally come from Germany, they also have customers in Latin America, one exciting use case is that of Yaya Delivery in El Salvador: https://www.superchat.com/success-stories/yayadelivery Superchat offers solutions for sales, marketing, service and recruiting. Superchat: www.superchat.com Listen to our conversation with Alexander Farr, Chief of Staff at Superchat. Contact Alexander Farr: https://www.linkedin.com/in/alex-farr More about use cases with Superchat can be found here: https://www.youtube.com/watch?v=ZKCHkdWCUtU&feature=youtu.be Topics

Jeff Pedowitz is a pioneering leader in revenue operations, transforming the way businesses approach marketing and customer engagement. As the President and CEO of The Pedowitz Group (TPG), Jeff has dedicated his career to turning marketing teams from perceived cost centers into dynamic profit centers that drive growth and innovation.Additionally, Jeff is a Member and Contributing Author at Forbes Business Council, further solidifying his influence and thought leadership in the industry.Author of the influential book, “F the Funnel: A New Way to Engage Customers & Grow Revenue”, Jeff challenges the traditional funnel-based marketing approach, advocating for a more holistic, customer-centric model. His philosophy emphasizes the integration of digital transformation, business accountability, and advanced marketing technology to achieve sustained revenue growth.Under Jeff's visionary leadership, The Pedowitz Group has built an unparalleled reputation in the marketing community, working with over 1,500 clients, including Fortune 500 companies and leading global brands. TPG's innovative strategies have resulted in more than $25 billion in marketing-sourced and influenced revenue, demonstrating their effectiveness through over 10,000 successful campaigns that foster strong, lasting relationships between brands and their customers.With a robust team spread across 24 states, TPG continues to excel in driving business outcomes and setting new standards in marketing excellence. Jeff Pedowitz's commitment to reshaping the industry has made him a respected thought leader and a catalyst for change in the marketing world.Connect with Jeff - https://www.linkedin.com/in/jeffpedowitz/Support the Show.Follow me on Facebook ⬇️https://www.facebook.com/manuj.aggarwal❤️ ID - Manuj Aggarwal■ LinkedIn: https://www.linkedin.com/in/manujaggarwal/ ■ Facebook: https://www.facebook.com/realmanuj■ Instagram: ...

In this episode of the Product Podcast,  we sit down with Trisha Price, the Chief Product Officer at Pendo, to explore how AI is transforming product strategy and driving innovation. Trisha shares the incredible impact of OpenAI's ChatGPT on Pendo's development of new features, particularly in guide creation, analytics, and qualitative feedback synthesis. Learn how Pendo is balancing cutting-edge AI advancements with customer satisfaction through initiatives like hackathons and user feedback.  Dive deep into Pendo's strategic integration of diverse products under one cohesive platform, the criteria for evolving features into standalone offerings, and the power of open APIs. Trisha provides valuable insights into the evolving role of chief product officers in shaping go-to-market strategies and achieving key business outcomes like reducing churn and driving growth.  Get an exclusive behind-the-scenes look at the daily life of a product executive at Pendo, where customer engagement and meticulous execution tracking are crucial. Plus, get a sneak peek at an upcoming product launch set to redefine customer communication through AI and smart segmentation, promising hyper-personalized experiences.  This episode is packed with actionable insights for anyone navigating the rapidly evolving tech landscape. Don't miss it!

From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google.Topics discussed in this episode:How to view data as a language guiding customer interactionsThe importance of personalization in customer engagementWhy trust in data usage is needed for strong consumer-business relationshipsHow to prioritize customer-centric strategies over tech trends like AILinks & ResourcesWebsite: https://neilhoyne.com/Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659LinkedIn: https://linkedin.com/in/neilhoyneTwitter: https://twitter.com/neilhoyneGet access to more free resources by visiting the podcast episode page athttps://t.ly/R36m-Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsSupport the showOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Imagine being handed your new account list and one of the top accounts was notoriously hard to grow. Well… that didn't stop Kate. Listen in to find out how Kate creatively engaged the C-suite, delivered above and beyond customer value and ended up with one of Salesforce UK's largest upsells in 2023. Oh and don't forget about the recommendation the CEO wrote on her LinkedIn. She is that good.A MEDDICC partnership; https://meddicc.com/

Plug into CAIBots – a turnkey tech solution that brings the best of AI into your business! More details at https://caibots.com/ CAIBots City: Plainsboro Township Address: 35 Knox Ct Website https://caibots.com/ Phone +1 609 236 8802 Email contact@caibots.com

Too often, we wait months—or even years—to engage customers as advocates. But in waiting, we lose out on valuable opportunities. In this episode, Udemy's CMO Dr. Genefa Murphy shares how to engage customers earlier, the massive missed opportunities that happen when you don't, and why advocacy should truly be a two-way street.

In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!Key takeaways:0:00 Introduction1:24 Influencer Marketing With London Filmmaker, Michael Thomas4:15 Why a lot of content creators don't like the term ‘influencer'7:08 What Do You Post On Instagram?9:22 The Importance of Personal Content11:23 How To Build a Campaign With a Brand13:57 How To Work With Content Creators17:26 Creating agreements with Content Creators & Influencers19:58 Content for an E-commerce Brand22:19 How to Find an Influencer to Work With25:30 Meeting Influencers/Content Creators before working with them33:06 When Things Go Wrong36:06 Content Creators: If the Campaign Goes Wrong, Just Move On41:43 The Art of Content DevelopmentLondon Viewpoints - https://www.instagram.com/londonviewpointsIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: https://afluencer.com/wwsWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopifySupport the show

In this episode of "The Business Growth Architect Show," we talk about the awesome power of storytelling. Robert Kennedy III, also known as RK III wants you to understand that stories are like magnets – they pull in potential customers and keep them interested. He talks about using conflict (like a problem to solve) to make stories more exciting. He breaks down the main parts of a good story: the start, the people, the problem, and the ending.     Robert explains that storytelling goes beyond the traditional "once upon a time" narrative and instead centers around the story format or framework. By taking your viewers on a journey and helping them understand the beginning, middle, and end, as a storyteller you can effectively engage your audience. He stresses that human beings are drawn to drama and conflict, making it essential to leverage these elements in storytelling.     Throughout the episode, Robert provides practical examples of how you can implement storytelling strategies. He suggests creating videos that address common challenges or mistakes people make in their industry, offering solutions and a clear call to action. Through storytelling, individuals can position themselves as authorities and experts, better connecting with your prospects and audience members.     Resources Mentioned: Robert Kennedy III: Website | LinkedIn | Instagram | Facebook

In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph's aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand!

Your customers are the key to strategic success.In this episode of The Chemical Show, host Victoria Meyer delves into the importance of engaging customers early on to de-risk business strategy. Victoria shares valuable insights and strategies for effectively engaging customers and stakeholders during key business changes and decisions. Discussing the benefits of introducing a new product or service and involving customers early in the development process, Victoria explores the barriers and fears that may prevent business leaders from seeking customer feedback and provides strategies to overcome them. Learn more about the following in this episode: Why early Customer and Stakeholder Engagement matters Managing Risk - a key leadership role Engaging your customers to build ambassadors  Time is money: Ask the right questions early, to increase success later How to engage your customers Using real-life examples from industry leaders like Shell and Ford Motor Company, Victoria emphasizes the need for customer and stakeholder engagement to inform decisions, test assumptions, and create successful strategies. Join Victoria for this insightful episode to learn how proactive customer engagement can help de-risk your business and build strong relationships with your target market.Please subscribe to The Chemical Show on your favorite podcast player. And, visit www.thechemicalshow.com to subscribe to our email list and get additional insights.Additional links:Focus: The manufacturing backlash: No factory in my backyardData-Based Insights Into The Customer Experience With Kevin HuntsmanShell ChemicalsFord Motor Company Join us at The Chemical Summit on October 24-25, 2023.   Visit www.thechemicalsummit.com to learn more and register today.

AI-generated images are transforming content marketing, providing businesses with a powerful arsenal to elevate their brand presence and engage their audience like never before. Scott Hall shows businesses how to do this in his new guide at https://scotthall.co/using-ai-for-visual-content-to-create-more-engagement/ ScottHall.co 60 West 23rd St. Suite 638, New York, NY 10010, United States Website https://scotthall.co Email prc.pressagency@gmail.com

Today's guest is a marketing maven leveraging technology to create stable, recurring revenue streams. She's an accomplished serial entrepreneur with six- and seven-figure businesses. She co-founded Video Rock Starz and the Stark Raving Entrepreneurs, helping thought leaders monetize their messages. She co-authored the McGraw-Hill book, “Klout Matters: How to Engage Your Audience, Boost Your Digital Influence, and Raise Your Klout Score (2013)” and has contributed numerous articles to Speaker Magazine, The TowneLaker Magazine, and other publications on the topics of marketing, technology, and influence.  She is a long-time member of the National Speakers Association (NSA), the CEO of TEDxDupreePark, and the creator and host of TEDxDupreeParkTV. She's also been named a Top Marketing Thought Leader over 50 by Brand Quarterly and as a Who's Who Among Women in eCommerce by WE Magazine. Please join me in welcoming Gina Carr.   In this episode we discuss: her thoughts on leadership: “Leadership is painting a picture of the future and inviting people to go with you.” Becoming a leader back in fourth grade and seeing the faith people had in her to represent them well. The things she learned while participating in 4-H. How she made her way to Harvard Business School via Georgia Tech. How she was introduced to entrepreneurship and business ownership while working at a consulting firm. How she started a note taking service while in college. Her experience working at Cushman an Wakefield after leaving school and then buying a Century 21 franchise. When she decided that she no longer had the desire to work for other people. How she created a Real Estate magazine to advertise their listings and ended up franchising that concept to other companies. How she turned her desire to connect her community helped her grow her network and her business. How she grew her speaking business. What's on the horizon for she with all of the new technology coming out like ChatGPT and Web-3. How her free workshops help her nurture and sustain her network. What she's looking forward to in the year ahead.   Links Gina Carr on LinkedIn and Twitter. www.ginacarr.com  www.aitools4biz.com   www.starkravingentrepreneurs.com    Books mentioned in this episode: “Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success” by Gina Carr & Terry L. Brock    Other Resources Listen to my episode with Terry Brock. Listen to my episode with Seth Godin.   Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.       

Whether your brand has fallen out of favor with customers or is simply the victim of unfair reviews, El Segundo-based creative marketing agency LO:LA has some tips to help you change your brand's perception. Go to https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception to find out more. London : Los Angeles (LO:LA) 840 Apollo Street Suite 100, El Segundo, CA 90245, United States Website https://www.thelolaagency.com Email nick@thelolaagency.com

On this episode of Sales Bluebird, we hear from Tom Pace, the co-founder, and CEO of NetRise, a company focused on providing visibility into firmware and devices that operate under minimal functions. Tom shares how they started the company during the COVID-19 pandemic and how they are not following the traditional approaches to sales and marketing in the cybersecurity industry. They also discuss the importance of targeted outreach, evangelizing the problem, and utilizing networks and introductions rather than relying on cold call tactics. Episode HighlightsIntroduction of the company: targets device manufacturers to offer a security platformDifferent customers' use cases and value propositionsPlatform as a painkiller for device manufacturers and end-usersThe company benefits consulting companies by providing more work and valueA former CISO started a company, and bold claims are needed in the industryTargeted outreach using specific information is essential, rather than mass emails/phone callsCo-founders have complementary skills: one is focused on product building, and the other on operations and go-to-market.Netrise specializes in analyzing firmware in devicesReverse engineering firmware is historically done through expensive consulting engagementsNetrise automatically analyzes firmware and generates an S-bomb for enriched informationBigger booths and swag do not matter in cybersecurity marketingThe venture capital landscape is changing; growth at all costs is no longer the normDifferent and bold approaches are essential for companies to stand out in the marketThe host has a background in tech and cybersecurity rolesLinks:Netrise websiteTom's LinkedInSupport the show

In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph's aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand!

Julia Nimchimski is the brains and execution behind the #GTMGames. She partnered with Justin Michael to produce what are the world's first gladiatorial games between sales and marketing to foster cross pollination of ideas, alignment and the application of the best behaviours by some of the biggest names in tech sales whose job it is to coach the contestants, then judge and disqualify.  Julia and I talk about the way #Events are changing, how technology is equipping us to do things in ways that were never possible before. This is a glimpse around the corner. Julia is coauthor of Reinventing Virtual Events, very smart marketer and a serial getter of things done. Watch her. A name to watch today and the future. Level headed, smart, commercial, driven, organised and a rare eye and the patience to develop  unmet demand. Contact Julia on linkedin.com/in/julia-nimchinski Website: hypcccycl.com (Company) Email: julia.nimchinski@hypcccycl.com Twitter: JNimchinski -- Considering a coach? Want one who helps you get results you want confidently, fast and keep getting them?  https://calendly.com/marcuscauchi/  

EP 95. Quizzes! Online business growth strategist and trained quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content.    (free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/quizzes-to-attract-engage-customers-helen-munshi-episode-95/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     Learn more about your ad choices. Visit megaphone.fm/adchoices

Home buyers and sellers can take months, even years, to decide to buy or sell a house. When they're ready to make a move, how do you ensure you're the real estate agent they call? On this episode of the podcast, I'm sharing the key moments that lead home buyers and sellers in your direction. And the content you can create for those critical touch points to turn them into clients and raving fans.

Livestreaming and shoppable videos are among the fastest growing channels in retail right now. But, bringing content and commerce together in an engaging way for consumers can seem daunting. With people, process and technology considerations, it's important to plan and execute this complex change effectively. In this episode, Jason Holland from Firework, the global experts in shopping video solutions, joins to explain the opportunities in more detail. Listen to this episode to discover: Why shoppable video and livestreaming offer new opportunities. How to get started with creating immersive and entertaining videos. Why your livestream trial may not be representative of long term results. Find the full show notes at www.obandco.uk/202.

This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the group talked about the trials and tribulations of smaller companies being acquired by a significantly larger one. Here are some highlights: Show Notes & Transcript: https://www.netwisedata.com/engage-customers-strategically-using-a-cdp/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://anchor.fm/datadriven/message

Kelly Goetsch, chief strategy officer for commercetools, is an  evangelist for a headless approach to ecommerce. He's recruited leaders from some of the biggest names in ecommerce to advance the idea of microservices, API-first, cloud-native, multi-tenant SaaS and headless (MACH). Learn more about the MACH Alliance, commercetools' groundbreaking approach to ecommerce and what Goetsch thinks about the future of ecommerce as he sits down with Digital River's Ted Rogers for the Commerce Connect podcast.

Dave talks about how Structure + Discipline = Creative Freedom. This formula is built around 7 Steps to Create Stories to Reach, Connect and Engage Customers and Employees:Define the problem you want to solve through this specific storyDevelop the Mental Roadmap to draw out ideas and creative thoughtsFind the relationship between facts because facts on their own aren't of high value.Eliminate distractions so you can focus on building your storyCollaborate--Two or Three minds are better than oneHave the Wrong Mentality because you don't have to get it right the first or second draftShow up--Do it. Take the time to build the story. Showing up is the starting point.Email dave@massolutions.biz to talk about your storytelling today.

This episode of the DevReady Podcast features Matthew Whyatt, Co-Founder and Technology Sales Specialist at Tech Torque Systems—the first integrated, purpose-built, precision growth system for the tech sector. Listen to the conversation as host, Andrew Romeo and Matthew talk about how tech businesses can be better positioned to sell more products and benefit more people. Topics Covered: · Marketing Fuels the Sales Engine · Building a Team of Talented People with Specific Roles · Challenges When Selling and Marketing · B2B and B2C Marketing Strategies · 3 Key Areas for Growth (Branding, Marketing, Conversion) · How to Engage Customers

Specifically, Adison discusses:The P&Co Journey and the journey to consultingBuilding Community and what this means for  retentionBrand Strategy vs Marketing.To find out more about Adison, click here

Welcome to Episode 408 of the Yeukai Business Show. In this episode, Paul Battisson discusses The Organization's Guide to Salesforce Based Software solution for startup organizations to multinational companies. So, if you want to know more about Salesforce Based Software, tune in now! In this episode, you'll discover: How to engage better with your customers, partners, and employees through the use of Salesforce-based software solutions.How to help you adapt to the pace of your organization.about what you will and won't need, what is and isn't right for you. About Paul Battisson Paul is the COO of Cloud Galacticos, a leading Salesforce implementation partner that helps organizations market, sell, service, and engage with their customers, employees, and partners in a more connected way. Although He is the COO, his background is technical, and has written 2 books on Salesforce Java-based programming language, Apex, as well as having an online course and been a Salesforce MVP (Most Valuable Professional) 7 times.   More Information Learn more about Salesforce Based Software at https://www.cloudgalacticos.co.uk/ Twitter LinkedIn Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on The Organization's Guide to Salesforce Based Software, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show !" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review right now Thanks for listening!

When Charli Hunt founded Proof Content in 2012, it was a natural evolution in her family tree. Her great-great-grandfather set up Foyles the Bookshop in London in 1903, and several family members are prominent entrepreneurs. With genes like this, she grew up knowing she wanted to combine her love of creativity with her down-to-earth business sensibility. And so Proof Content was born. Proof Content is a copywriting agency focused on the commercial power of words

When you are looking to sell a product or service, you need a message that your customer can clearly understand. One that helps them find a solution to their problem. This Episode #6, Spotlight on Small Business with Mosaic Marketing and Advertising,  "7 Steps to Building A Message that Sells", gives you the road map to use the art of storytelling to engage customers. You will learn how to make your customer the hero in your story. Learn how to attract customers without slashing prices or offering discounts.Join Marcel Blanchet and his guest, Brandyn Miller as he talks about "How to use Story to Engage Customers". Brandyn Miller is the owner of, Clear Message Business Coaching and Consulting services. Most business owners never learn the 6 critical areas of business. CLEAR Message provides step-by-step plans to get all 6 critical areas working together to transform businesses into profit-generation machines.

FitPreneurShip can help you get started designing your winning marketing strategy. Read their latest report to find out how you can leverage gamification to convert more leads. To find out more, go to: https://fitpreneurship.com/online-marketing/7-reasons-why-you-should-be-using-quizzes-in-your-marketing-strategy (https://fitpreneurship.com/online-marketing/7-reasons-why-you-should-be-using-quizzes-in-your-marketing-strategy)

In this week's episode of the Knowledgebase Ninja's Podcast, Gowri Ramkumar is joined by Kate Dolan, the Senior Technical Writer at Spotify. They discuss the importance of internal communication for document success, building relationships and engaging with the customers, and tips on managing documentation workflow.

My next guest of Scale Your Sales Podcast is Jon Ferrara. He is a serial entrepreneur and noted speaker about social sales and marketing. He has re-imagined CRM by building Nimble, the simple CRM for office 365 and G suite, best known as the co-founder of Gold Software Corp, one of the early pioneers of Sierra CRM for small-medium businesses. Welcome to Scale Your Sales Podcast Jon Ferrara   00:00 Why Education is Key for Companies to Stay Top of mind with Customers  03:44 Why Jon says, Customers Don't Buy Great Products, They Buy Better Versions of Themselves  05:55 Service is the New Sales, don't just spew Knowledge, Companies need to Listen and Engage Customers to Serve them and Help them Grow   11:57 Jon says, if you're not Managing your Network effectively, you Cannot Turn Contacts into Customers  15:07 Why Nimble works in Building your own Personal CRM and Leverage AI to Grow your Business  21:03 Follow up is Key to Business Success, if you don't Engage with Customers, you'll Never Find them again  25:12 Jon says, Relationships aren't Business Cards or LinkedIn Connections, they are People you take Time to get to Know  28:00 End   Linkedin.com/in/jonvferrara   Nimble.com  Try Nimble use the code Jon40 to get 40% off for your first three months.    Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert  Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: http://scaleyoursales.libsyn.com   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon     Facebook: https://www.facebook.com/ScaleYourSalesJBG   

Social media connects people — with family, friends and even brands. It's quickly becoming an important channel for contact centers, too. The broad visibility of social channels means your responses and interactions are public, so the stakes are high. In this episode, Katie Ritz, Senior Director of Product Management for the Genesys Cloud CXTM platform, talks about the unique challenges of social media engagement, the role of video in customer interactions and the power of cloud technology to enable seamless omnichannel experiences with less burden on the contact center.

The past 18 months have brought unthinkable tragedies and uncertainty to the entire world and changed how most people live, work and interact with companies.  But according to Jon Picoult, author of From Impressed To Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans, out of every crisis comes opportunity. Even with the chaos and uncertainty, there are opportunities to strengthen relationships and improve customers' lives.  Engaging with customers in an uncertain world starts by really understanding them, including their new and emerging needs and fears. What matters to customers and what they look for in a shopping experience is likely very different now than it was just a few years ago. By listening to customers, companies can capitalize on these changes to mitigate customers' challenges and improve their experiences.  Picoult says that more than shaping experiences, companies are shaping memories. Truly engaging with customers involves stirring emotion. Experiences that are laced with emotion are far more memorable than those that aren't. By connecting on an emotional level, companies can take customers from a place of vulnerability to a position of strength and create a strong, memorable experience.  Picoult gives the example of the Australian grocery chain Woolworths, which was one of the first companies to offer early morning hours dedicated to elderly and at-risk shoppers during the early days of the pandemic. Woolworths talked to its customers and realized at-risk people were scared to be shopping during busy times when the store was crowded. So it created dedicated early morning hours, and the practice spread to retailers around the world. Woolworths understood customers' needs and went the extra mile to connect its solution to the emotions behind the challenge. In the process, it endeared itself to customers.  In these times of chaos and uncertainty, customers want something they can depend on. They want to interact with brands that will listen to them, understand their struggles and then go out of their way to fix them. Engaging with customers during these challenging times doesn't mean completely changing the customer experience—it means tweaking your current offerings to match what matters most.  Although these times are challenging, it's also a chance for brands to strengthen their relationships and turn their customers into lifelong fans. _______________ Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future. For regular updates on customer experience, sign up for her weekly newsletter here.  Join the waitlist now for the new Customer Experience Community here. 

4 Things Vivino Did To Engage Customers and Build a Wine CommunityTechnology & Timing: “With technologies, it's a lot about timing.  The smartphone was launched in 2007. The App Store launched in ‘08. By ‘10, it was a pretty good product. At the same time, all the phones had a camera. They were all online. All those things came together around the time when we launched Vivino.”Creating A Vision For The Future: “I said, ‘When I build Vivino, it's going to be this amazing scanner where you can look up every bottle of wine in the world. Over time, we're going to put a marketplace on top of that so when you're sitting at restaurants or somewhere else, you just do 2 clicks and buy this wine.' That was always the vision.”Defining Your Target Customer: “What we wanted to do is to really target the casual wine drinkers, not the experts. We wanted to find casual wine drinkers that love wine but did not necessarily want to make it a hobby. We really defined that very clearly.”Utilizing Data & Personalization: “Not only can it give you the generic information about the wine, the rating, all those things, now we put it in perspective from you. Will you like this wine? We'll tell you how likely it is that you will like this wine. That just hasn't been seen in the industry before because nobody's really had the data that we have to be able to do that.”

In this episode of Hunting Influence, Aaron is joined by Brian Shimmerlik, Co-Founder & CEO of Vengo Labs. They discuss how Brian got started on his entrepreneurial journey, the obstacles that stood in his way when creating Vengo Labs vending machine business and their Shark Tank experience.

https://youtu.be/rxw9f-JCJiw Stacy Sherman is the founder and owner of Doing CX Right, a company devoted to refining customer experience and employee engagement. She is also the head of customer experience at Schindler Elevator and a customer experience advisory board member for leading colleges including the University of Richmond. We discuss why customer experience is crucial for business success and how leaders can improve customer satisfaction through employee engagement.    --- Engage Customers and Employees With Stacy Sherman Our guest is Stacy Sherman, who is the founder and owner of Doing CX Right, a company that helps business owners get satisfied customers and engaged employees. Stacy is also the head of customer experience or CX at Schindler Elevator Corporation, deploying CX across 60 field offices all over the country. Previously, she was the CX and culture leader for Verizon, as well as doing digital marketing there. And she's a blogger, a speaker, writer with Forbes, and CX advisory board member for leading colleges, including our very own Richmond, University of Richmond here in Richmond. So welcome to the show, Stacy. Thank you, very happy to be here. So awesome to have you. So tell me a little bit about this whole CX expertise. So how does one become a CX expert? How did you get here? Well, how I got here is different than today. I got here by mistake in 2013. Today, it would be much more intentional and methodical. So what I mean by that is when I was working, my career has always been sales and marketing. And what happened was back in 2013, there's always been customer service. That's been forever. But that's not customer experience. It's one piece of customer experience. So customer service is when people need help. And that's very important for brand reputation and keeping customers happy. But customer experience is where you're looking at an entire customer journey and really understanding the experiences of how people buy and learn and get their product or service and pay their bill, right? All these are examples of their journey. So I fell into it because when I was doing my marketing job, the company at the time well, we want you to own customer experience and this thing called voice of customer. We really want you listening to the customer and then help us define products, solutions, market messaging. So I figured it out in a more disciplined way and continued that momentum and fell in love with increasing satisfaction among customers and also employees, because happy employee leads to a happy customer. They pay it forward. Customer experience is where you're looking at an entire customer journey and really understanding the experiences of how people buy and learn and get their product or service and pay their bill.Share on X That's true. I'd like to understand it a little bit more. So how do you figure out the voice of the customer? Is the customer speaking to you? I mean, how do you get that voice and then what does it mean? Do you speak with the voice of the customer or you speak with a voice that's credible to the customer? So what's the thought process behind it? Love that question. So the answer is there's formal structured ways that people know surveys. You want to know something, you send a survey. That's a structured way of getting qualitative feedback and quantitative feedback. But there's also unstructured. So there is the social media, there's ratings and review sites, there's people that come to your website and they fill out a form. So the role of a CX practitioner is to take all those sources of solicited and unsolicited feedback, bring it together, really understand what are the customers telling you, where are their struggles, where's friction, and where are you doing it right? And then you take that and you work with your departments, even if you're a small little company, you take the feedback and you share it with the different owners. Finance,

Stacy Sherman is the founder and owner of Doing CX Right, a company devoted to refining customer experience and employee engagement. She is also the head of customer experience at Schindler Elevator and a customer experience advisory board member for leading colleges including the University of Richmond. We discuss why customer experience is crucial for business success and how leaders can improve customer satisfaction through employee engagement.    Timestamps [01:15] How to become a customer experience expert [03:04] Defining customer voice [04:45] How to turn your customer's voice into a customer journey map [06:11] The process of understanding customer needs [09:20] Humanizing a business and why it's important [10:51] How to balance automation and human involvement throughout a customer's journey [13:45] How to humanize your employee experience [16:30] Defining ‘leading from the heart' and how it can be scaled [19:00] Stacy's take on the ideal employee journey [21:20] The relationship between engaged employees and customer satisfaction [23:20] How to measure and improve employee satisfaction [26:10] The main focus points on how to boost customer experience in your business [28:25] Utilizing customer feedback to better customer experience [32:10] Why modern companies can't afford to ignore customer experience Links and Resources Stacy's LinkedIn Stacy's Website Stacy's Twitter Steve's website Steve's new book https://StevePreda.com

Are you marketing to customers that have shown interest in your dealership or unknowingly passing them to the competition like a hot potato? We're talking about remarketing in this week's episode of Connected. Don't let anyone else steal your lunch that you prepared.

Give your dealership a competitive advantage by enhancing your customers' virtual experience. Watch the latest episode of Connected to learn tips on creating videos in each department from director of Reynolds Consulting Services, Carl Bennett.

Our special guest today is Danny Colella - A LIVE Video Marketing Expert, Coach, and Consultant.  At Rialto Marketing, we think marketing your business shouldn't be a challenge and today we want you to learn from one of our experts to help increase visibility for your business or brand. If you have felt stuck, not knowing where to even start with LIVE Video then Danny will give you some great tips to build the confidence and overcome the fear so you can start reaching more customers and growing your business!

In episode 94 of Total Retail Talks, John DeWaal, vice president of marketing at LIDS Sports Group, discusses the omnichannel sports licensed retailer's recently launched mobile app, its newly designed loyalty program, and how the two work together to create loyal customers.

Lee is the Founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, created explanations for the world's most respected brands and earned over 50 million online video views. Today Common Craft is a subscription service for educators.

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the Klout Score. If you want to know how influential you are via social media then klout is becoming the standard of measurement. So much so that hotels and airlines are now beginning to check your klout score to help determine the level of 'special service' they should offer you. Terry Brock a friend of this show has co-written a new book ‘Klout Matters - How to Engage Customers, Build Your Digital Influence, and – Raise Your Klout Score for Success! On this show he will explain the specific actions we should take to enhance our Klout scores. Also, how we can enhance not only our Klout scores, but our influence and bottom line. Join us for what I am sure will be an incredibly informative show with Terry Brock the global expert to listen to first when it comes to understanding marketing technology.

On today's episode of Getting Social with Miriam, you are in for a treat. Klout and tribe building consultant, Gina Carr will be interviewed.  GINA CARR is an Author, Speaker and Marketing Consultant who works with Thought Leaders to leverage social media marketing for more profits, influence, and success.  A 20 year serial entrepreneur, Gina has an MBA from the Harvard Business School and engineering degree from the Georgia Institute of Technology. Gina helps speakers, authors, and business owners share their brilliance with the world and build powerful tribes of raving fans. Gina is the Dean of the Social Buzz University where she hosts world-class business trainers almost every week at SocialBuzzTraining.com.  She is the co-author of the best-selling McGraw-Hill book on social media:  Klout Matters: How to Engage Customers, Boost Your Digital Influence and Raise Your Klout Score for Success.  Gina speaks and consults about influence marketing, social scoring, social media, online reputation management, and tribe building. Gina's Klout Score is 78. Connect with Gina http://kloutmatters.com/

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the Klout Score. If you want to know how influential you are via social media then klout is becoming the standard of measurement. So much so that hotels and airlines are now beginning to check your klout score to help determine the level of 'special service' they should offer you. Terry Brock a friend of this show has co-written a new book ‘Klout Matters - How to Engage Customers, Build Your Digital Influence, and – Raise Your Klout Score for Success! On this show he will explain the specific actions we should take to enhance our Klout scores. Also, how we can enhance not only our Klout scores, but our influence and bottom line. Join us for what I am sure will be an incredibly informative show with Terry Brock the global expert to listen to first when it comes to understanding marketing technology.