Podcasts about mobilize customers

Subscribe | Transcript | Comment The Episode in 60 Seconds What does working with CEOs have in common with driving category creation? You must have a compelling vision. Mark Organ, the creator of Eloqua and other companies, joins John Farkas for a discussion about: The challenges of founding companies Why some leaders don't want to define a category The most important factor in marketing: your customer telling others And more Our Guest Mark Organ is the CEO of Categorynauts. He helps companies create and dominate new categories. He also coaches CEOs to achieve their goals in business and life. He founded Influitive and is the author of the book, The Messenger is the Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing. Leaders throughout North America and Asia know Mark as a go-to-market consultant for SaaS companies who, most famously, founded and led Eloqua, the undisputed leading Enterprise marketing automation and CRM powerhouse now operated by Oracle.   Show Notes You can reach Mark Organ at his LinkedIn profile or by emailing him directly. When you have the opportunity to lead the conversation, then you have the opportunity to lead the conversation. That demonstrates you have the competence, command and courage to lead. — John Farkas Mark Organ believes that leaders who can create categories aspire: To be a great leaders To build an amazing new markets To build incredible wealth for other people They are much more excited about their category vision than they are about amassing personal wealth. The most powerful component of category creation is the underserved hero. The underserved hero is a customer who plays an important role. That role will be different for each category, but don't miss identifying your underserved heroes and rewarding them.   Golden Spiral has a number of free resources about differentiation and category design: The Real Market Value of the Soul of Your B2B Brand Positioning Worksheet 4 Important Steps to Crafting a Powerful B2B Point of View Seven Steps to Create a Strategic B2B Competitive Analysis Free Download from Anthony Kennada

In this episode, I chat with Susan Emerick, Sr. Manager, Global Marketing, Customer Experience & Advocacy at IBM. We talked about what is Influence Marketing, what are the main influencer categories, what are the typical business objectives marketers should consider, how influencers leverage visual social networks, the process, pitfalls to watch out for and top tips on how to get started. About our guest Susan Emerick is one of the early visionaries that helped defined the influencer marketing space both at her pioneering influencer programs she launched at IBM and as an educator, speaker and author of the book “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media (2014). What you will learn: what is Influence Marketing? What are the main influencer categories? What are the typical business objectives marketers should consider? How influencers leverage visual social networks? What is the end-to-end process for launching an influencer marketing program? What are the pitfalls marketers should watch out for? What are the most essential tips on how to get started? And much more Read our episode's blog post on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Ready to become a pro visual storyteller? Schedule a FREE appointment!

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? ----more---- Why it Matters: In our focus on big data and data science, have we dehumanized marketing? This episode talks with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.   Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.   To the point in 3 Minutes Does awareness, engagement and loyalty no longer matter? Emerick & Greenglass   OUR GUEST – SUSAN EMERICK Susan is the Principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods. A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception. An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business. Susan has served on several advisory boards and she is the author and co-author of several books including “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media” - a must read for anyone striving to build brand advocacy. Susan is also part of the exemplary WVU faculty as an online adjunct instructor in their Masters of Science DMC program. YOUR HOST CYNDI GREENGLASS Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi is delighted to be part of the WVU faculty as an online adjunct instructor in their Masters of Science DMC program.   _______________________________________________________ ABOUT WVU Marketing Communications Today Radio WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Each week we will highlight an emerging or current trend impacting marketers today. Hosted by Cyndi Greenglass, our inaugural faculty member in the Masters of Science DMC Program, we will hear from leading professionals who blend the academics and practice of data-driven marketing today.

From the program entitled, Is "Data-Driven" the Buzz Kill for Marketing" with Susan Emerick and Cyndi Greenglass, we have a 3.25 minute segment that just addresses what Susan as an industry pioneer sees as emerging social media trends for the use of data.   ----more---- You can hear the full 22 minute interview here:  Is “data-driven” the buzz kill for marketing? Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.   YOUR HOST CYNDI GREENGLASS Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi is delighted to be part of the WVU faculty as an online adjunct instructor in their Masters of Science DMC program. OUR GUEST – SUSAN EMERICK Susan is the Principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods. A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception. An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business. Susan has served on several advisory boards and she is the author and co-author of several books including “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media” - a must read for anyone striving to build brand advocacy. Susan is also part of the exemplary WVU faculty as an online adjunct instructor in their Masters of Science DMC program. _______________________________________________________ ABOUT WVU Marketing Communications Today Radio WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Each week we will highlight an emerging or current trend impacting marketers today. Hosted by Cyndi Greenglass, our inaugural faculty member in the Masters of Science DMC Program, we will hear from leading professionals who blend the academics and practice of data-driven marketing today.

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.   ----more---- YOUR HOST CYNDI GREENGLASS Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi was recently recognized as among the Top 10 Most Inspiring People in Sales Lead Management, as well as Tope 20 Women to Watch in Sales Lead Management. She  has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine, and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division. Cyndi is delighted to be part of the WVU faculty as an online adjunct instructor in their Masters of Science DMC program. OUR FIRST GUEST – SUSAN EMERICK Susan is the Principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods. A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception. An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business. Susan has served on several advisory boards and she is the author and co-author of several books including “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media” - a must read for anyone striving to build brand advocacy. Susan is also part of the exemplary WVU faculty as an online adjunct instructor in their Masters of Science DMC program.

Author, Speaker, Digital and Social Transformation and social advocacy expert, founder of “Brands Rising”.Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands.Susan is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media – A must read for anyone striving to build brand advocacy. Prior Susan led global enterprise social business and digital marketing programs for IBM where she led the technology giant’s social media strategy including social media listening and planning, brand engagement guidelines, social media governance, policy and measurement standards. In her current role, Marketing Director of Individual Markets at Blue Cross Blue Shield of Michigan, she leads customer acquisition and retention marketing communications strategy for the Individual Business Unit (IBU) where she is applying her extensive brand management, digital, social media and technology transformation experience to develop growth strategies for the emerging retail individual insurance market in Michigan.She serves on the advisory board of Social Media Association of Michigan and Social Media Today. Susan has served as a long standing member of the Word of Mouth Marketing Association where she serves on the Research and Measurement Council, and in 2013 she co-authored the WOMMA Influencer Guidebook. In 2011, Susan was named to the elite iMedia Top 25 Internet Marketing Leaders and Innovators, in 2015 Susan was named amongst the 50 Influential Women in Digital Marketing by TopRank.She joins us from Detroit, Michigan to discuss the role of the Enterprise Digital Strategist.

I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into stories that get results! With this show, we focus on great marketing and communications tips and fun guests without the spin.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Content, Employee Experts, and the Social Enterprise On the front lines of huge content, big data and employee advocate programs, IBM has managed to successfully lead a number of social  shifts. How does a large company empower employees to build both personal influence, and be powerful company brand advocates? What are the lessons in becoming more content-driven / employee content-driven? What about big data? Join us Thurs, Aug1, for an insightful chat with IBM's Susan Emerick. About Susan Emerick leads global enterprise social business programs for IBM, a company with more than 430,000 employees. A passionate marketer and speaker, she enjoys redefining marketing “as we know it” as a result of emerging technology & big data. In 2008, Susan co-founded a social insights practice at IBM, to continuously apply social listening insights to marketing planning and social engagement. In 2011, Susan was named to the iMedia Top 25 Internet Marketing Leaders and Innovators, an annual list of cutting-edge creative professionals, strategists, and  innovators. Susan uses her expertise to influence the standards of word of mouth research and measurement. Her book, The Most Powerful Brand on Earth, How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media which she co-authored with Chris Boudreaux will be available in September.