Visual Storytelling Today

In this Visual Storytelling Today podcast episode, I chat with David Smith, former Chief Data Officer at The Venture City. We talked about what is data storytelling, key use cases, illustrative examples, the process for developing data storytelling for founders or business execs, common misconceptions, the future ahead, his top 3 tips for brands that want to use data storytelling to maximize impact - and much more. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this Visual Storytelling Today podcast episode, I chat with Dror Goldberg, General Manager, of Foretell Reality, and his colleague, Jordan Gutt, Director of Operations. We talked about why VR is becoming the go-to for authentic storytelling experiences, key use cases, a fun immersive tour Jordan took me to explore Foretell's rich VR environments, the process for developing narrative VR experiences for clients, their top 3 tips for brands that want to use VR to tell more authentic stories for internal or external audiences - and much more. This podcast is brought to you by the Visual Storytelling Institute, from Miami, FL. Learn more at visualstorytell.com. Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this Visual Storytelling Today podcast episode, I chat with Charlene Li, a widely respected expert on emerging technologies and disruptive business strategies (https://charleneli.com). We talked about her impressive journey, clarifying the stakes of the rising misinformation for brands, her approach to ethical AI, illustrative industry examples, her top 3 tips for leaders and marketers who want to instill ethical AI in their visual storytelling practices - and much more. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Charly Esnal, Managing Director at Mana Tech. We talked about his journey, his role in creating accelerator programs for Latin American (LATAM) startups in Miami, his visual storytelling strategy, successful examples, common LATAM misconceptions, his top 3 tips for entrepreneurship hub leaders who want to drive innovation using visual storytelling - and much more. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Leigh-Ann Buchanan, President & CEO of Miami-Dade Innovation Authority. We talked about her journey, her role in driving innovation in Miami, her visual storytelling strategy, successful examples, her take about the future of Miami Tech, her top 3 tips for leveraging visual storytelling for driving innovation much more. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Cathy McPhillips, Chief Growth Officer at Marketing Artificial Intelligence Institute. We talked about her journey, how AI can help marketers create richer visual stories more efficient, vivid examples of AI tools and workflows, her take about the future of AI for visual storytellers, her top 3 tips for using AI to tell more compelling stories and much more. For more information, and see illustrative examples of Cathy's work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Reginald Andre, founder & CEO at cybersecurity company Ark Solvers. He was recently featured as a 40 under 40 honoree awards and as the Fastest Growing IT company in South FL 3 years in a row! We talked about his unusual journey into cybersecurity, his visual storytelling tactics to convey cybersecurity threats, his mind boggling examples, his take on future AI cyber crime, top 3 tips for using visual storytelling for high stakes businesses and much more. For more information, and see illustrative examples of Andres' work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Shreyans Jain, Head of Product Marketing at Volograms. We talked about his journey, how AI can make volumetric videos (i.e., volograms) more accessible to brands, his visual storytelling process when working with brands, client examples, his top 3 tips for telling effective stories using volograms and much more. You can watch the video recoeFor more information, and see illustrative examples of Mindy's work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Mindy Dutka, Founder and Chief Storyteller of Dogs I Meet. At Dogs I meet, she helps businesses and animal rescue organizations tell their stories through compelling, captivating photography. We talked about her career journey, why pets are effective conveying messages, her visual storytelling process when working with brands, typical challenges, her top 3 tips for telling effective stories using pets and much more. For more information, and see illustrative examples of Mindy's work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Nicola Rutt, Founding Director of Studio MULTI - a multiple perspective architecture firm based in London. We talked about her career journey, her process for designing a metaverse experience, challenges, project examples, misconceptions, future predictions, her top 3 tips for brands that are looking to develop their own metaverse experiences - and much more. For more information and to watch illustrative examples, watch the video recording of this episode.    Stay up to date with fresh weekly visual storytelling insights by subscribing to the Visual Storytelling Newsletter.   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Stephen Smith, Cofounder & CEO of StoryFile - a fascinating AI-driven conversation storytelling platform. We talked about his impressive journey among which heading USC Shoah Foundation Institute, what is conversational video? Key benefits, project examples, typical business objectives brands are after, the process, web3 predictions, his top 3 tips for brands that are looking to develop their own conversational video project - and much more. For more information and to watch illustrative examples, watch the video recording of this episode.    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

In this episode of the Visual Storytelling Today podcast, I chat with Elizabeth Baron,  Enterprise Solutions Executive at Unity Technologies - the world's leading real-time 3D development platform. We talked about her impressive 30-year journey at Ford leading immersive reality programs, what is volumetric storytelling? Key benefits, project examples of brands, what are the typical business objectives brands are after, the process, misconceptions, her top 3 tips for brands that are looking to develop their own volumetric storytelling project - and much more. For more information, check out the show notes.   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com   Curious to learn more what's all the fuss with the metaverse? Watch our on-demand presentation + bonus virtual guided tour

In this episode of the Visual Storytelling Today podcast, I chat with Ida Kymmer, a Strategic Business Development Manager with Journee - a Berlin-based Metaverse Company. They are the team that developed the metaverse experience for Vogue Business. BMW, Adidas, Siemens and more. We talked about her unique journey entering the metaverse field, benefits for hosting vs. outsourcing an experience, what are the typical business objectives brands are after, key project types, the process, her top 3 tips for brands that are looking to develop their own metaverse experience on their websites - and much more.   For more information, check out the show notes.   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Curious to learn more what's all the fuss with the metaverse? Watch our on-demand presentation + bonus virtual guided tour

In this episode of the Visual Storytelling Today podcast, I chat with  Sara Adami-Johnson, Senior Wealth Planning Consultant BMO Private Wealth Group.  With all the recent metaverse explosion, how do you manage all these virtual assets during your lifetime but also the day after? We talked about her journey leading to wealth planning of high-net worth clients with specialty in virtual assets, her definition for the metaverse, challenges managing virtual assets today and the day after, examples, misconceptions, her top 3 tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-to-manage-virtual-assets-in-the-metaverse   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode of the Visual Storytelling Today podcast, I chat with Dirk Lueth, Co-founder, at Uplandme, Inc. Upland is one of the world's fastest growing blockchain games. We talked about his journey leading to AR/VR, his definition for the metaverse, examples of brands using the metaverse, success criteria, his top 3 tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-brands-can-create-a-meaningful-metaverse-strategy   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode of the Visual Storytelling Today podcast, I chat with Chris Stephanyk, Head of Global Brand Partnerships at Wattpad - a leading social storytelling platform and destination for Gen Zs. We talked about his journey in storytelling, what is branded entertainment, his process, notable examples, challenges, final tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/what-is-branded-entertainment   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories  

In this episode of the Visual Storytelling Today podcast, I chat with Steve Pearson, Head of Visual Storytelling of GANNETT - USA TODAY NETWORK. We talked about his journey in storytelling,  USA TODAY's GET Creative Studio, what is cinematic brand video, few examples, his creative process, challenges, final tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-to-create-cinematic-brand-videos    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode of the Visual Storytelling Today podcast, I chat with George Hammer, former Chief Content Officer of IBM. We talked about his journey in storytelling from the early days to his work as SVP of Content at Digitas, heading digital content at Discovery Channel, and creating a global content organization at IBM. George also talked about his visual storytelling philosophy, his definition for what is a minimalist video? notable industry examples, the future ahead, final tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/what-is-a-minimalist-video    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode of the Visual Storytelling Today podcast, I chat with John Livesay, Virtual Sales Keynote Speaker and author of "Better Selling Through Storytelling." We talked about their his journey in sales at leading media brands like Conde Nast and TheDailyBeast.com, what is virtual sales storytelling, illustrative examples, tips marketers and sales folks can easily apply - and much more.

In this episode of the Visual Storytelling Today podcast, I chat with Mike Brown, CEO, and Vincent Keane, Creative Director at Cyber-NY - a boutique digital agency that has pioneered virtual cinema back in Spring 2020. We talked about their unique journey breaking into video streaming, what is virtual cinema, their remarkable story of working with distributors and helping local movie theaters to use their virtual cinema platform and generate revenue during last Spring lockdown, film festivals they work with, actionable tips for brands and much more. Watch the video recording of this episode:   https://www.visualstorytell.com/blog/what-is-virtual-cinema   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode of the Visual Storytelling Today podcast, I chat with Jacqueline Elboghdadi, Regional Senior Marketing Director at Alshaya Group - a leading international franchise operator that delivers great shopping, dining and leisure experiences - based in Dubai. We talked about her journey, the process of adapting visual stories around global brands to various regional markets, success metrics, key examples, and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-to-use-visua…gional-marketing   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode of the Visual Storytelling Today podcast, I chat with Shizue Roche Adachi, Director of Communications & Narrative Design at Real Food Real Stories, a non-profit organization based in San Francisco with a mission to grow just connected and resilient food communities through stories. We talked about her journey entering the food storytelling, her perspectives about how she uses visual storytelling in her work, the role of emotions among other exciting topics. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/what-is-food-storytelling   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode of the Visual Storytelling Today podcast, I chat with Ai Ching Goh, CEO of Piktochart, a web app offering users without intensive graphic design experience to easily create professional-grade visuals using themed templates. We met as Ai Ching kindly invited me to speak at the recent Business Storyteller Summit '20 her company hosted. We talked about her journey, her perspectives about the key drivers that make an impactful visual story, the virtual workplace in times of COVID, visual examples, and her take on the future of visual storytelling, among other exciting topics. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/what-makes-a-perfect-visual-story   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode, I chat with Nina Jacobsen, Co-founder, CEO, and Helle Jabiri, Co-founder, CCO of Biites.com, a brand film platform headquartered in Copenhagen, Denmark. We met on LinkedIn where we realized that we shared the same vision of how visual storytelling can effectively bring to life brand narratives. Nina and Helle are looking to revolutionize branded long-form films and give them the center stage they truly deserve. In this sense, think of Biites as the Netflix for branded visual stories offering high-quality visual storytelling without any ad interruption, and viewed in an optimal cinematic experience.   Some of the questions we discussed: What is our definition of effective visual storytelling? Why Biites believes an increased focus on quality in the distribution of brand films will help increase your engagement time with an audience? How long-form branded entertainment formats are on the rise? Why do we believe that brands have a crucial role to play in the education of society and consumers within their respective industries? What are the various types of visual stories we are featuring on Biites and our curation criteria? How long-form visual stories can drive top and lower funnel impact? We’ll also share 2 examples of successful visual stories What are our top 3 tips for creating compelling long-form visual stories to support a larger brand narrative? And much more! Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-brands-can-tell-long-form-visual-stories   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

What do you get when you mix together storytelling and geography? In this episode, I chat with Brian Alonso, Co-Founder at Built Story. I have recently come across BuiltStory a new mobile app that’s doing just that: creating self-guided tours where each stop is, in essence, a chapter of a larger story you’re telling about your town or other places you’re visiting. Not only that, but the app also allows you to sell your tours and getting other people to appreciate the stories behind your favorite places. How cool is that? Some of the questions I asked Brian: – What was the most emotional moment that got you to start BuiltStory? - What is BuiltStory’s business model and market coverage? - How does visual storytelling fit into BuiltStory?   - How do you see brands using tours to create emotional bonds with their audiences?   - How can tour takers see a place through the eyes of tour creators using an image, video, sound, and text? And much more! Watch the video recording of this episode: https://www.visualstorytell.com/blog/when-storytelling-meets-geography This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode, I chat with Dr. Federico Conforto, who is a friend and also a Critical Care physician who works at San Camilo Hospital in Rome, Italy. As we all know, Italy was one of the countries that got hurt the most early on when the pandemic broke out late March. At its peak on April 20th, Italy had 108,000 active cases. We hear a lot about the hard work of health workers, but do we truly understand the magnitude of the sacrifice they are making? In this episode, I wanted to zoom in into the life-saving work of Dr. Conforto and his team. His job practically places him every day in the eye of the storm battling the coronavirus. Some of the questions I asked Dr. Conforto: – Why have you decided to become a doctor? – Can you describe a day in your life? How many hours? What was your most emotional moment? – What is the most effective therapy strategy to fight COVID-19, pre-vaccine? Plasma, Remdesivir, etc? – You told me that the most difficult moment is that you work hard to save lives but at the same time you need to protect yourself. Can you share more? – Can you describe a moment when patients or the public expressed gratitude for your incredible work? – What people should watch out for now that many countries are loosening up restrictions on the stay at home orders? Sweden’s herd immunity. – What is the most troubling pandemic misconception you’ve come across? – When will the virus disappear? Can you also address the potential problem of post-traumatic stress disorder people may face post-corona? – What would be your top 3 tips for watching out during the current reopening period? And much more! Watch the video recording of this episode: https://www.visualstorytell.com/blog/a-story-of-healthcare-hero-from-rome-italy This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

As the raging pandemic is pulling the rug from under our feet, some voices are less heard than others. To unpack this topic and discuss how stories of underrepresented voices drive social impact, I am excited to have Chris Colbert Founder/CEO, DCP Entertainment. With a passion for connecting audiences with innovative and inspiring content, Chris Colbert founded DCP Entertainment; giving a platform to People of Color, Women, and LGBTQ communities, as well as highlighting stories around mental health, disability, and overcoming adversity. What you will learn? – Can you share more about the visual storytelling programs you run at DCP Entertainment? – Can you share a few success stories and discuss how the visual story was created? From concept to developing the visual storytelling strategy and delivery? Are you after specific emotions? And what was the public response? – How are you elevating stories of underrepresented communities during the coronavirus pandemic? – Can you share any failures or obstacles while developing a program and what have you learned from the experience? – What was the most emotional moment for you and why? – Based on your experience at DCP, can you share your top 3 tips on how to tell compelling stories (video and podcasting)? And much more! Watch this episode on Youtube: https://youtu.be/Xcr3CTamzBg Learn more about our guest on VSI blog: https://www.visualstorytell.com/blog/how-stories-of-underrepresented-voices-drive-social-impact This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

As we’re all locked down at home for a couple of weeks now to slow down the expansion of the coronavirus pandemic, I realized there is a unique storytelling dynamic at play here that begs the question: How do you adapt your personal and brand story in uncertain times? You see, if you let your personal worries take over and the story you tell yourself is negative, how can you expect to tell an inspiring brand story to your employees and customers? And this is the topic for our show today. To unpack this topic and discuss the threads that connect the personal and brand stories we tell, I am excited to have Natalie Kusturic, a Licensed Marriage And Family Therapist, and Jennifer Hudson, corporate communications strategist at Think Beyond Public Relations. Watch this episode on Youtube: https://youtu.be/C8CFSNPPXT8 Learn more about our guest on VSI blog: https://www.visualstorytell.com/blog/how-to-adapt-your-personal-brand-stories-in-uncertain-times This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode, I chat with William Warren, Founder & CEO of The Sketch Effect. His company is harnessing the power of visual communication to make their clients’ ideas understandable, memorable, and shareable. The art of live sketching at events is a fantastic example of visual storytelling at its best.  What you will learn? What is live sketching? Are there several types? What benefits does it provide? And in what contexts? How do you define Visual Storytelling from a live sketching perspective? Can you share a few examples and discuss how the visual story was created? Particular surprising elements you include? Target emotions? And what was the audience's response? Visual grammar or vocabulary means a) basic narrative elements and b) branded elements, right? How are you customizing a visual vocabulary for your clients? Live sketching is in essence real-time translation of the spoken word in events into a visual story. Can you talk more about the process of Active Listening your artists apply? Can you share your top 3 tips on how to bring to life ideas at events with live sketching? And much more! Watch this episode on Youtube: https://youtu.be/Jgo0nlE0mtI Learn more about our guest on VSI blog: hhttps://www.visualstorytell.com/blog/the-art-of-live-sketching-at-events This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode, I chat with Stephanie Paterik, an Executive Editor at Adweek. With the growing popularity of content marketing in recent years, we’ve started seeing more and more brands like Marriott, Verizon or Amex that instead of outsourcing their visual storytelling programs, bring them in-house and in essence operate like media companies. With this mind, I had a great time chatting with Stephanie about How to Tell Visual Stories Like A Media Company and this way have her share tips and best practices for you, the marketer who plans to start or revamp your in-house visual storytelling operations.  What you will learn? - How do you define Visual Storytelling as a media executive? - What was your journey starting the Visual Newsroom at Adweek? - What storytelling tactics do you use to emotionally connect with your audience? - Can you share 1-2 success stories and how do you measure success? - Where do you see the future of visual storytelling is headed? Any particular trends marketers should pay attention to? - What are your top 3 tips for telling visual stories like a media company? And much more! Watch this episode on Youtube: https://youtu.be/Jgo0nlE0mtI Learn more about our guest on VSI blog: https://www.visualstorytell.com/blog/how-to-tell-visual-stories-like-a-media-company This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this podcast episode, I chat with Natalie Kusturic, a Licensed Marriage And Family Therapist, based in Ft Lauderdale, FL to discuss How do Stories Shape Reality? We talked about the incredible parallels between how visual storytellers rewrite stories of their customers to drive product sales and enhance brand narratives, whereas therapists rewrite painful stories their clients tell themselves in order to achieve self-awareness and joy. You'll find a ton of inspiration and fresh perspectives. What you will learn? - What is the most common roadblock clients need help rewriting painful stories? - How does the end-to-end story-rewriting process work? - What is the visual storytelling strategy to change the story’s meanings or resolution from negative to positive? What are the mental and physical reminders you use? - In marriage therapy, there are naturally two conflicting stories that create a gap where a negative reality is born. How do you meld distinct stories from “my story” to “our story”? - Can you share success stories to illustrate your process? - What are your top 3 tips marketers could take to improve their reality and their customers’? And much more! Watch this episode on Youtube: https://youtu.be/91kdQDbKTLU Learn more about our guest on VSI blog: https://www.visualstorytell.com/blog/how-do-stories-shape-reality This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode, I chat with Jaime Permuth, an award-winning photographer and professor at the School of Visual Arts in New York. With the tremendous growth in photo sharing (people share 95 million photos on Instagram every day!), I am often asked how can you tell a story in a single photo? With video, it's much easier as it's, in essence, a sequence of images where you can tell a complete story with different characters and scenes. But what you do when you need to compress an entire story into a single scene? I discussed with Jaime about his storytelling approach, the key narrative elements he uses. Jaime also presented a few photos and discussed their backstories and the visual storytelling technique the photographer used. Fascinating discussion! What you will learn: What was the journey that led you to be involved in photography? What are the key elements that constitute a visual grammar of a photo? How can you use these visual grammar elements to tell a compelling story in a single photo? How do you create an emotional connection between a photo and the audience? And much more. To see the photo examples, Jaime discusses watch this episode video recording on Youtube: https://youtu.be/zkT2D_GbW_c Learn more about our guest on VSI blog: https://www.visualstorytell.com/blog/how-to-personalize-visual-stories-without-creeping-out-your-audience This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

In this episode, I chat with Vince Jeffs, Senior Director, Product Strategy, Marketing AI & Decisioning at Pegasystems. We talked about what is hyper-personalization in the age of AI and what are the implications for visual storytellers. A bit about Vince, he is Senior Director, Product Strategy, Marketing AI & Decisioning, at Pegasystems, where he’s responsible for Product Strategy, positioning, messaging, and thought leadership for Pega’s Decision Hub – “Always-On Customer Engagement Brain”, which uses artificial intelligence & machine learning to optimize customer engagement. Vince has over 25 years of experience in Marketing Technology (Martech) and CX / CRM systems, working for IBM, Unica, and Saas to name a few. I especially like the two mind-boggling examples of hyper-personalization Vince shares: the first brand got it wrong and annoyed its audience, while the second brand even though got it right, crossed into the creepiness zone and created an uproar. Watch the full stories. What you will learn: What are the definitions of hyper-personalization and creepiness marketers should watch for? How does hyper-personalization affect visual stories (e.g., videos, images, infographics, etc)? What are the key examples of hyper-personalization that are in the creepiness zone? What are simple tips visual storytellers could take to avoid hyper-personalization and annoying audiences? And much more. Learn more about our guest on VSI blog:https://www.visualstorytell.com/blog/how-to-personalize-visual-stories-without-creeping-out-your-audience This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories    

In this episode, I chat with Sanjay Sarathy, VP Marketing at Cloudinary, a global powerhouse in providing comprehensive media asset management and automation for some of the world’s most recognizable and engaging brands. Throughout our discussion, we homed in on the opportunities that visual media – both images and video – present for capturing and retaining consumer attention. We discuss actionable best practices for managing visual assets in a fast-moving and hyper-complex digital environment, including a framework for evaluating the tradeoff between time spent manually curating assets and automating most of the workflow. We talked about what is visual storytelling in today's fragmented communication landscape, how marketers can manage their visual content on cloud-based platforms, how the end-to-end process looks like, key industry examples, AI and content personalization, common misconceptions about visual content platforms, how to measure success criteria of your visual content, the future for cloud-based visual content platforms and much more. What you will learn: How can marketers manage their visual content on cloud-based platforms? Key industry examples How do AI and content personalization help to manage and customize visual stories at scale? What are the common misconceptions about cloud-based visual content platforms? And much more Learn more about our guest on VSI blog: https://www.visualstorytell.com/blog/how-to-manage-visual-stories-at-scale This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Ready to emotionally move your audience into action?Learn more about how VSI’s Production Studio could help elevate your visual storytelling game.

In this episode, I chat with the crypto artist, also known as FractalEncrypt, Founder at ShamanicHarmonics.com. I met this fascinating artist at a local networking event in Miami where he along with other speakers shared the wonders of blockchain and in particular cryptoart. Since we typically hear about blockchain in the context of Bitcoin and other cryptocurrencies in the fintech space, I decided to cover a new angle. This episode is all about the nascent space of narrative cryptoart that leverages the blockchain to run global transactions of digital art, including early experiments in marketing.   What you will learn: What is blockchain? What is cryptoart in the context of visual storytelling? What is the end-to-end process of creating stories using cryptoart? What are the early marketing applications? And much more  Learn more about our guest on his blog post: https://www.visualstorytell.com/blog/how-to-tell-stories-using-cryptoart This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Ready to emotionally move your audience into action?Learn more about how VSI’s Production Studio could help elevate your visual storytelling game.

In this episode, I chat with Steve Dutton, Founder at Avenue 3 Miami an urban movement that aims to reduce the problem of homelessness using technology and a clever loyalty value exchange model. We talked about his dramatic journey of becoming a non-profit organization founder, his experience going through our visual storytelling framework, lessons her learned down the road and much more. About our guest In memory of my husband, Thomas Lang, I am focused on increasing housing opportunities and support services for homeless residing in Fort Worth TX and Miami FL, helping local nonprofits expand and enhance their existing resources. What you will learn: How to transform a personal story into an urban movement? How does the end-to-end process look like going through VSI's My Visual Story 9-step framework as part of developing his visual storytelling strategy for his non-profit, Avenue 3 Miami? What are some of his lessons and successes he learned along the way? What are the most important tips any founder or business leader could use for when starting a business? And much more Learn more about our guest on his blog post: https://www.visualstorytell.com/blog/how-to-transform-a-true-story-into-an-urban-movement   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Need help developing your visual storytelling strategy? Schedule a FREE conversation to inquire about our Story Making program.

In this episode, I chat with Kirk Francis, Portrait Photographer, and Artist. We talked about his journey of becoming an expert portrait photographer, his end-to-end process for maximizing first impression, tricks and tips, client examples and much more. About our guest It's not about cameras, pixels or film, lenses or photoshop, it's the joy of capturing the human experience. Getting someone to understand they ARE a beautiful human, their message is important and capturing that in a portrait. Creating portraits that help people impact the difference they hope to make in the world is what gives me joy. Kirk's goal is to empower humans with Confidence - Personality - Approachability - and a serious dose of Lookability and help them accomplish the change they want to make! What you will learn: How does portrait photography relate to visual storytelling? What are the key visual storytelling techniques you could use in his photography? How does the end-to-end process look like for creating a winning portrait photo for your social media profiles? How to measure the success of your portrait photo? And much more Learn more about our guest on his blog post: https://www.visualstorytell.com/blog/how-to-use-portrait-photography-to-maximize-first-impression   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Need help extracting your business narrative? Schedule a FREE conversation to inquire about our Story Making program.

In this episode, I chat with Yannis Angelis, Narrative Futurist, and co-founder at Beyond Storytelling Network. We talked about his journey as a business storyteller, and how he applied visual storytelling in his e-learning programs while working for a medical device company. About our guest He has been working for more than 25 years in organizations in different roles, mainly Training, Strategy planning, Marketing, and Communication. His work is informed by the principles of Gestalt Psychology, Theory U, Narrative Therapy and the Art of Hosting. He facilitates teams on storytelling, collaboration, learning strategies, innovation and future making in a disruptive world. He coaches and curate individuals on their career path, and designs and hosts events on organizational change and personal transformation such as INTAGIO, and BERLIN CHANGE DAYS - to name a few. He has recently co-authored "Beyond Storytelling", a book which demonstrates how to work with stories in organizations, communities and as an individual. What you will learn: How you can use e-learning to train your audience? What are the key visual storytelling techniques you could use? How to measure the success of your e-learning program? What the future lies fore-learning evolution>? And much more This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Looking to learn more about how to unleash the power of visual storytelling in your business? Schedule a FREE appointment!

In this episode, I chat with Rafael Baldwin, Digital Media Storyteller at Miami's renowned New World Symphony. We talked about his journey, growing up in Mexico in a family with a long tradition of TV and film production, his work as a film producer and his thoughts about how to take advantage of emerging visual media to tell compelling stories. About our guest Single, multi-camera, and VR/360° immersive television director and producer working at the intersection of filmmaking, sound and music production, computer programming, and human interaction. I've been responsible for coverage and special transmissions of the BAFTA Awards, Cannes, Venice, Berlin, San Sebastian, Sundance Europe, and London Film Festivals, The Royal Wedding in Britain, the Coronation of King Philip VI of Spain, the London 2012 Olympic and Paralympic Games, and the NFL at Wembley. I directed the award-winning Virtual Reality documentary "Mission: Frost Science" in collaboration with the Frost Science Museum of Miami. I am the Digital Media Storyteller of Michael Tilson Thomas' New World Symphony orchestra of Miami Beach, and Professor of VR/360º Immersive Storytelling for undergraduate and postgraduate students at the University of Miami.  What you will learn: What are the top trends in emerging visual media this year? What is the process Rafael uses to transform stories using emerging visual media at the New World Symphony? What are  What are some of the industry's best practices in emerging visual media? And much more This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.   Read Rafael's top 3 emerging visual media trends to watch out for in 2019: http://www.visualstorytell.com/blog/how-to-transform-stories-using-emerging-visual-media Looking to learn more about how to unleash the power of visual storytelling in your business? Schedule a FREE appointment!

In this episode, I chat with Park Howell, Business Storytelling Strategist at Business of Story. We talked about his journey as an early pioneer of business storytelling, what tactics he uses to bring to life business stories both in his audience minds (aka theater of the mind) and externally through rich visual aids. Park also shares a few insightful success stories from his clients and simple, yet actionable tips you don't want to miss. About our guest Park was honored as Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. His agency was also recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. He created the communications curriculum (based on the Story Cycle) and teaches in the Executive Master of Sustainability Leadership program at Arizona State University to help international B2B executives advance their social initiatives further, faster through the power of story. What you will learn: Can you describe how do you apply visual storytelling in your approach with clients? What are the typical business objectives clients ask your help with? What are the common misconceptions or challenges business leaders have today about business storytelling? What was a great lesson you’ve learned from a failure when working with clients using a visual storytelling experience? How do you measure the success of your visual storytelling program? Are there any specific KPIs, metrics? Where do you see the future of visual storytelling is headed? And much more This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.   To read this episode's full show notes: http://www.visualstorytell.com/blog/how-to-make-your-audience-visualize-your-story Looking to learn more about how to unleash the power of visual storytelling in your business? Schedule a FREE appointment!

In this episode, I chat with Tory Gentes, an Immersive Ethnographer, and partner at The Palmerston Group. We talked about what is Ethnographic Research, why marketers should adopt ethnography as part of getting to know better their audience - a paramount ingredient for creating a powerful brand narrative, what are the typical business objectives marketers should consider, and the various on and offline tools an ethnographer uses to get the backstories behind the hard data. About our guest Tory resides mostly out of her suitcase; however, she has roots in New Hampshire and a strong affinity for living in Colorado. She has a deep love for travel and people, which has helped set the foundation for her journey into qualitative market research as an immersive ethnographer. Tory has been throughout North America, Africa, and Asia collecting ground-level insights from individuals, CEOs, founders, NGOs, and community members that she leverages to solve strategic business questions. With a background in entrepreneurship, leadership, and business, Tory has also managed numerous initiatives for Academic Institutions, NGOs, businesses, and international organizations. She’s found her specialty and expertise at the nexus of culture, human behavior, and marketing. Specializing in immersive research methodologies, Tory has conducted focus groups, in-depth interviews, ethnographies, ideation sessions, surveys, and workshops. As a partner in The Palmerston Group, she works with big brands to help uncover the unspoken nuances of their consumers and bring them to life (beyond their buying habits). In a world of big data, Tory helps answer the WHY behind human behavior. What you will learn: what is Ethnographic Research? Why marketers should care about Ethnographic Research when creating an effective brand narrative? What are the typical business objectives marketers should consider? What is the end-to-end process for launching an Ethnographic Research program? What are the misconceptions about Ethnographic Research? What are the most essential tips on how to get started? And much more Read our episode's blog post on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Ready to launch a new product and need a powerful brand narrative and engaging visual assets? Schedule a FREE appointment!

In this episode, I chat with Susan Emerick, Sr. Manager, Global Marketing, Customer Experience & Advocacy at IBM. We talked about what is Influence Marketing, what are the main influencer categories, what are the typical business objectives marketers should consider, how influencers leverage visual social networks, the process, pitfalls to watch out for and top tips on how to get started. About our guest Susan Emerick is one of the early visionaries that helped defined the influencer marketing space both at her pioneering influencer programs she launched at IBM and as an educator, speaker and author of the book “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media (2014). What you will learn: what is Influence Marketing? What are the main influencer categories? What are the typical business objectives marketers should consider? How influencers leverage visual social networks? What is the end-to-end process for launching an influencer marketing program? What are the pitfalls marketers should watch out for? What are the most essential tips on how to get started? And much more Read our episode's blog post on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Ready to become a pro visual storyteller? Schedule a FREE appointment!

In this episode, I decided to explore one of the fast-growing areas of visual storytelling - offline Branded Environments Design. I am talking about those visual narratives you most likely have seen when you visited a major corporate office. Local artists create them through digital or physical expressions such as paintings and sculptures commissioned by brands to support their unique culture in both customer-facing or corporate offices. About our guests That’s why I am excited to have on our show Abbey Melsheimer and Gustavo Tonelli owners of Chilipop.co a branded environments design company.  Abbey is hailing from a small town in Ohio, Abbey studied architectural design in Germany and graphic design in New York - developing an understanding and respect for cultural nuance that took her to large-scale projects in New York, London, Shanghai, and Miami. Her sensibilities for both design and purpose led Abbey to work on a wide array of spaces – from banking behemoths (Chase) to world-leading technology giants (Google) to trendy consumer products (Evian) – on working buildings and installations alike. She worked for industry leading firms such as HLW, MMoser, and MKG before opening her own creative studio in Miami.   And Gustavo is a musician, writer, radio host, photographer, television producer – since an early age Gustavo has been drawn to anything that involved creating something where nothing existed before. With a keen sense of the business aspects of the arts, he promptly found himself across the aisle working for companies such as Time Warner, HBO, and the Cisneros Television Group. Initially involved in the marketing aspects of music releases, he left his native Argentina to move to the US where he works between New York and Miami focusing on both photography and developing new concepts for television and visual arts.   What you will learn: What is Branded Environment Design in the context of Visual Storytelling? What are the typical business objectives as a marketer you should consider? How does the end-to-end process of Branded Environment Design look like? What are the project examples of successful Branded Environment Design? What are the top tips and best practices to consider? And much more Read our episode's blog post on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Knowing how to connect better with audiences is always one of the top challenges for marketers and business leaders. With this in mind, in this episode, I decided to invite a business leader outside the traditional marketing space to share her story.   About our guest That’s why I am excited to have on our show Yasmine Kotb, the owner of Mina Mediterraneo - one of the great success stories in Miami’s cuisine landscape. After receiving a degree from the University of Texas in Journalism, Yasmine began her career in the music industry where she managed various facets of concert production. Working with a plethora of A-list musicians including Paul McCartney, Beyonce, Coldplay and Cher (to name a few), Yasmine spent most of her time on the road where she would stay at the best hotels and dine at the finest restaurants. While traveling the world, Yasmine learned about different cultures and their cuisines. Now a seasoned world traveler and lifestyle connoisseur, Yasmine decided to leave her impressive career in the music industry to embark on a new culinary journey in Miami. Mina’s Mediterraneo, the brainchild of Yasmine Kotb, fuses together her love of Mediterranean food with the memories of her culture growing up as a child.   What you will learn: What art the secret, yet simple ingredients to connect better with your customers? What are the offline visual storytelling tactics to use to improve customer experience? What are the lessons to start a small business single-handedly? Failure learnings along the way. Read our episode's blog post on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Our clients typically ask us: how do I find and own my business story? And a follow-up question, what are the secret ingredients to make a good business story. With this in mind, I’d like to focus this episode of Visual Storytelling Today show on these fundamental questions I am sure any business leader can relate to.   About our guest I have the great pleasure to speak today with Diana Yazidjian, a business storytelling expert with DFY consulting based in Montreal, Canada. Diana has extensive experience in marketing and technology helping start-ups, Fortune 500, retailers, and municipalities. She provides strategic and hands-on training on social media, brand storytelling, stand-out content and thinking like the customer.   What you will learn: What makes an effective business story? How does the end-to-end process of creating an effective Visual Storytelling program look like? Where is the future of business storytelling headed? Great industry examples and actionable tips to get you started Read our episode's blog post on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal vs. minimal design approaches), I’d like to focus our upcoming Visual Storytelling Today show on Instagram and how visual storytellers like you can take advantage.   About our guest Julie Cabezas is a co-founder of The Ideal Marketing Agency. Julie (B.S.B.E.) was a key marketing team member in the $1.65B acquisition of a groundbreaking medical device robotics company prior to co-founding IDEAL. With a background in engineering, training, and marketing, she developed the elegant, flexible framework IDEAL uses to teach entrepreneurs and executives to create social brands their customers love. She is the inventor of Social Brand D.N.A. and the Content Creation Formula. Julie has loads of expertise transforming brands into what she calls “Little Black Dress Brands” on Instagram.   What you will learn: What is Instagram Storytelling and why as a marketer you should care? What are the typical business objectives marketers could use Instagram Storytelling for? How does the end-to-end process of creating an effective Instagram Storytelling program look like? Great industry examples and tips to get you started Read our episode's blog post about this topic on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

In this episode, I chat with my good friend and digital futurist Geoffrey Colon at Microsoft. We reviewed the road visual storytelling has already made, crossing the lines from the entertainment world to marketing and what to expect in the near future.   About our guest Geoffrey Colon is a compelling voice at the intersection of marketing, tech, and popular culture. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA. Colon has written for or been quoted in media outlets including Business Insider, Fast Company, The Huffington Post, The Guardian, Wall Street Journal, Billboard Magazine, Adweek, and Entrepreneur. He has also appeared on Cheddar TV, NASDAQ Live, WABC-AM New York, and Marketplace on NPR. He is an avid speaker on the global marketing conference circuit and has keynoted events in New York City, Los Angeles, San Francisco, Berlin, Chicago, Dallas, Denver, Seattle, Bangkok, Portland, Raleigh, Porto Alegre, Sao Paulo, Oslo, and Tromso. Disruptive Marketing is his first book. Geoffrey is producer/host of the video series CULTURE JAMMING on LinkedIn and the podcast DISRUPTIVE FM w/ Cheryl Metzger. He is a regular contributor to Branding Strategy Insider. He is also featured regularly on LinkedIn and the Bing Ads blog. Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. What you will learn: Why is visual storytelling vital for marketers in 2018 and beyond? What are the typical business objectives marketers could use visual storytelling for? What are the top 2018 visual storytelling trends to watch for? Read our episode's blog post about this topic on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Do you know how to harness the power of video at each stage of your buyer’s journey? With video expected to make up 80% of all Internet traffic by 2019 (source: Cisco), video has become a dominant tactic in marketer's’ toolbox for every stage in the buyer’s journey. When you think about it, video is the most accessible visual medium that lets your audience re-enacts real-life events, but remotely. In this episode, Shlomi Ron, co-founder at The Visual Storytelling Institute is speaking with B2B video storytelling expert, Tyler Lessard, VP Marketing at Vidyard.     About our guest Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Over 15 years of experience in enterprise technology, marketing tech, sales enablement and video marketing. Currently, serves as VP Marketing at Vidyard.com, a versatile B2B video marketing platform, host of the Content Pros podcast, Chief Architect of Viewtopia and avid Chalk Talker. What you will learn: Why is video vital to crafting a business story? What is the definition of B2B video storytelling? What are the core challenges marketers are facing today when developing their own video storytelling strategies? Outsource vs. bringing in-house? 2 examples of successful B2B video storytelling  3 basic video marketing tips you can apply to your business today Read our episode's blog post about this topic on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Do you know how to harness the power of social listening to craft more authentic visual stories from your audience oceans of conversations?  With over 5 billion content pieces that are produced every day, the hunt for your dormant intelligence will be decided by skill and strategy. Imagine having a real-time "magic pitchfork" that finds the most valuable nuggets of information to match your business objectives.  In this episode, Shlomi Ron, co-founder at The Visual Storytelling Institute is speaking with social listening maven, David Berkowitz, Chief Strategy Officer at Sysomos.     About our guest David Berkowitz is the chief strategy officer at Sysomos. Previously, he served as chief marketing officer at Publicis Groupe creative agency MRY. Prior to that, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative.  Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally. What you will learn: Why is social listening vital for crafting a business story? What are the core challenges marketers are facing today when researching their customer segments? How visual storytelling plays out into social listening? 2 examples of successful social listening done right 3 basic social listening tips you can apply to your business today Read our episode's blog post about this topic on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Looking for a custom Visual Storytelling workshop around your product/service? Learn more and schedule a FREE conversation.