Podcasts about natchcom

Elliot Begoun is a 30-year industry veteran. He's an author and Founder of TIG Brands, a practice focused on helping emerging natural product brands grow. TIG as a customized one-to-one accelerator that positions natural product brands to raise capital, prove velocity, gain distribution, and scale.  Elliot is a prolific speaker and writer in his industry. You can see and hear more of his works at FoodBytes, The Hirshberg Institute, and NatchCom.   You can also find his articles in publications such as the Huffington Post, SmartBrief, and New Hope. He also bylines a weekly industry update on LinkedIn and at the TIG Brands website.  Here’s a glimpse of what you’ll learn:  How different brands and businesses are faring giving the current health crisis due to COVID-19 The current challenges for co-manufacturers and co-packers Elliot Begoun’s advice for businesses with cash flow shortage to help them weather the current crisis The importance of planning for unexpected scenarios when running a business Alternative fulfillment options for co-manufacturers and fulfillment centers  The three reactions of businesses to the current situation and what they should be doing instead How being fear perverse can actually help entrepreneurs survive the current economic crisis The various unique societal game-changers that will come out of the current crisis  The shifts in online buying vs retail shopping that brands need to be aware of What people think about the Coronavirus Aid, Relief, and Economic Security (CARES) Act and what it means for their businesses Will there be a crunch in eCommerce fulfillment? What does Nielsen mean by restricted living and what is its role consumer behavior Elliot explains why he believes that everyone needs to practice empathy right now In this episode… Many businesses, both online and in brick and mortar retail stores, are currently going through extremely challenging times because of the Coronavirus (COVID-19) pandemic. These challenges vary from low sales, co-packing, and warehousing, cash flow shortages, to e-commerce fulfillment. Things are changing at just a rapid pace and businesses need to be on their toes if they want to make it out of this pandemic in one piece. According to Elliot Begoun, founder of TIG, the changes that are happening now could be the new norm for us and for businesses, this means being aware of and adapting to the changes in market trends and in consumer behavior. Join Steve Cleere in this episode of the Nexxt Level Brands Podcast where he interviews Elliot Begoun about the current economy and how businesses, in general, are reacting to the crisis. He also talks about why being fear perverse is a trait that can get entrepreneurs out of this rut, the importance of planning for a crisis and finding creative solutions for business challenges, the impact of the Coronavirus Aid, Relief, and Economic Security (CARES) Act on businesses, and why everyone needs to have a little more empathy moving forward. Stay tuned. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Resources Mentioned in this episode Kitchen2Shelf Nexxt Level Marketing TIG  Elliot's email: elliot@tigbrands.com  COVID-19: Tracking the Impact on FMCG, Retail and Media by Nielsen Elliot Begoun on LinkedIn  Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.  Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.

Your brand needs to be available wherever your customers shop. That requires a robust digital strategy to level the playing field with big brands. NatchCom shares expert insights to teach brands how to grow and scale in traditional retail and online. This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success I spend a lot of time talking about why a digital strategy is so important to be able to support and grow your brand. If you want to know the key strategies to explode your growth and help you get your product in the hands of more shoppers, you're going to want to stay tuned to this episode. Welcome. I just came back from NatchCom and I want to share some of the insights that I learned that you're going to need to know. These are the best strategies to help you grow and scale your brand. NatchCom is an organization that I'm extremely fond of. It's an organization that you should be paying attention to. The reason for that is because NatchCom strives to provide you with the best resources and insights to grow your brand by helping you understand what the best digital strategies are, what you need to know to differentiate your brand from other brands. More importantly, they have the resources and the connections in the industry, so when they put on an event, it's not just a couple of people that claimed to know something about social media, these are the top people in the industry. For example, RangeMe was there. Amazon was there. Last year they had representatives from Facebook. These are some of the top people in the industry in terms of digital marketing, in terms of video, in terms of social media. These are the strategies that you need to be able to leverage as you grow and scale your brand. In fact, last year I had the privilege of being a speaker at NatchCom in Boulder. This is an organization that you're going to want to check out. Download the show notes here: brandsecretsandstrategies.com/session167

Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive & it’s pay-to-play. A blended strategy makes it easier for shoppers to find your brand. This episode's FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals We spend a lot of time talking about how expensive retail is. It's pay to play. But there are better ways to get your product on more store shelves and into the hands of more shoppers. One of the best ways to do that is with a robust and solid business strategy that includes digital. Let me explain. With traditional strategies, you go out and you raise money. Then you raise more money. Then you raise more money, and then after you do that, you raise more money because you're taught that the only way that you can get your product on a retailer shelf is by spending a lot of money to do it. You essentially pay to play, you pay to get your product on the store shelves. Let's face it, this strategy is not sustainable especially for small brands. I believe that this is the primary reason why over 80% of natural brands fail within the first year. I'm committed to changing that, which is a big reason why this podcast exists. I have a firm belief that a CEO should not be a perpetual fundraiser. One of the best ways to avoid this and to develop a solid following for your product is with a solid digital strategy. Let me explain. It costs a lot less money for you to sell your products on your own website, or with an online provider like an Amazon, for example. Now, while I'm a huge proponent for natural retailers, it's sometimes really difficult to get your products on their store shelves when you consider what it costs to get your products into a distributor and then go through a broker and then get it on a retailer shelf. This can be extremely expensive, and the inefficiencies in the supply chain can actually bankrupt many brands. For this reason, I frequently suggest that brands start with an online strategy, a digital strategy, a strategy to help get your products into the hands of more shoppers before you go the traditional route of brick and mortar. There are several key reasons why I love this strategy. One, you get to develop awareness about your brand, around your brand, so that you can actually leverage your community to help drive sales in a specific retailer. Additionally, the ability to develop a community, a strong loyal community around your brand is the best way to develop a solid marketing strategy, as well as a lot of other benefits that we talk about frequently on this podcast. Now, the other reason why I think a strategy like this makes sense is because it allows brands to gain some runway and to gain some momentum so that when they do gain traction in traditional retail, they're in a better position to sell their product and to support it. That's what today's story is about. It's about a brand that was able to leverage a digital strategy to help gain momentum in traditional brick and mortar. This dual strategy is the secret sauce behind Wild Zora's success. In this podcast, you're going to learn what they did so that you can leverage those strategies to help grow your brand. Download the show notes:  brandsecretsandstrategies.com/session131

Your brand needs to be available where people shop. That includes online. Effective online strategies can also drive incremental sales in traditional stores. Amazon propels brand growth. The right strategy can add rocket fuel to your sales and profits. This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want.  This Is Your Roadmap To Success.  CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE Welcome. I want to begin by saying Happy New Year. I hope that your last year was great, and I hope that you have even bigger plans for this year. The focus of this show is to help you get your products onto more retailer shelves and into the hands of more shoppers. That includes both online and traditional retail shoppers. I measure the success of this show by how well you're able to implement these strategies and make them your own. Today's show is no exception. Today you're going to learn the benefit and the power of having a solid online strategy to help fuel your growth, both online and in traditional retail. You need to have your products available where your consumers want to shop and consumers have a variety of places to shop. So you can't just be in one location, one place, or one type of retail store. More importantly, you need to have a solid single unified message as you're communicating with all of the different customers that buy your products. Both online and in traditional retail. Today's podcast helps you understand how to leverage your selling story to ensure that your consumers can find your products no matter where they shop. A big piece of that is inviting new shoppers to try your product. And that requires that you have a clear message so that they can clearly understand what it is about your product that differentiate you from the competition. And it all starts with a compelling selling story that helps them understand why you. Why your product over the competition. Why should they try you? Why should they give you an opportunity? This begins with your ability to communicate clearly everything about your product in a voice that resonates with the shopper that wants to find your product. When you do this effectively, it helps every retailer sell your product on your behalf. While today's story is focused primarily on online selling, the strategies that you're going to hear here today are also very useful, extremely useful, in traditional retail. This includes the way you fill out your profile online so that consumers can learn everything that they need to know about your product. It includes how you fill out your profile. Or how you communicate the value the proposition on your website. Through every social channel. Anywhere where you're having a conversation with a customer or potential customer. This also includes how you communicate the value of your package on the shelf at a traditional retail store. This all matters. I met today's guest at NatchCom a few months ago. We were both speaking there. Jeff was one of the most articulate people I've ever listen to give a talk. He had some great information and he's here to share it with you today. Here's Jeff Cohen with Seller Labs Download the show notes:  brandsecretsandstrategies.com/session103

It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus. This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want.  This Is Your Roadmap To Success.  CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE   Welcome and thank you for listening. You'll need to stay to the end of this episode because my guest today has a special offer for you, but it's only for the first few brands that seize the opportunity. I spend a lot of time talking about the importance of story on this podcast and how your brand story is what sets you apart from your competition. It's what resonates with your ideal customer, and what converts an occasional customer into a loyal evangelist.  This is what gives you a significant competitive advantage on retailer shelves across any channel and any economy. While participating in NatchCom, I had the privilege of meeting Beau, my guest today. What inspired me was his unique ability to communicate the value of story to your customer and how the value of story needs to connect with that human who buys and uses your product. You've heard me say repeatedly that the big brands tend to talk at us rather than to us. What's unique about natural brands is our ability to have an intimate relationship with our ideal customer. At the center of that connection is the human, the human that we connect with, that uses our product, that evangelizes our product. Let's face it, without that human we have no reason for being. No one would buy our products. It's the human that buys our product, that gives us our reason for being. A lot of big brands tend to commoditize the shopper, thinking of us as all being the same type of person, the same type of consumer. On the other hand, if we focus on the human at the other end of our product, the human that buys our product, then we can focus on what really meets their needs, what drives their choices at shelf, what differentiates your brand from your competition and so on. The better we know our customer the better we understand our core customer, that human, gives us more opportunity to differentiate ourselves at shelf, gives us an opportunity to build products that they'll actually buy. It gives us an opportunity to build a loyal community around our brand. That's powerful. That's extremely powerful. You've heard me say repeatedly that's what's more important about your product is the consumer that buys your product. It's that unique consumer that the retailers are trying to attract. This is your opportunity to partner with the retailer to help them drive sales in their store. Before I go any further I want to remind you that there's a free downloadable guide for you at the end of most every episode of the podcast. I always try to include one easy to download quick to digest strategy that you can instantly adopt and make your own. One that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to get your product onto more retailer shelves and into the hands of more shoppers. Now, here's today's guest, Beau Haralson of Human Design. Download the show notes:  brandsecretsandstrategies.com/session102

Meeting your customer's needs is critical to every brand's success. LOHAS consumers are the most valuable customers - they don’t settle, they have high standards, they choose authentic quality over price, they support the environment, farmers, communities.

Will psilocybin make its way into nutrition bars? Live from inside a car at Natchcom 2018 in Boulder, Colorado, it's your favorite new gameshow from the boys at Natch 9000. natch9000@gmail.com www.patreon.com/natch9000

This episode's FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.  CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a better way. Listening carefully and giving your customers what they want is the shortest path to success. Welcome. Thank you for listening, as always. I want to remind you that there's a free downloadable guide for you at the end of most every episode of my podcast. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own, one that can help you to grow sustainable sales and compete more effectively. Remember, the goal here is to get your product on to more retailer shelves and into the hands of more shoppers. If you like the podcast, share it with your friends, subscribe, and leave a review on iTunes. Today's story is about an entrepreneur who continually pushed himself beyond his comfort level, stretching himself, as he says, learning from his mistakes, and always being curious about everything around him, always trying to solve and figure out things. He talks about his creative side and he talks about his love for engineering and how things are built. Today's story is about an entrepreneur who found a way to push beyond his comfort zone to create two disruptive brands, two brands that are really changing the way consumers buy products. I want to thank Zak from coming on today, because you're going to hear Zak candidly share all the challenges and all the mistakes that he made, and believe me, he made a lot. Not only did Zak manage to get beyond the bottlenecks, but he managed to succeed and thrive in a couple of categories where most brands struggle. At the heart of today's message you're going to hear about perseverance and how not giving up, never giving up is the key to success. Having a winning idea, always being curious, pushing yourself beyond your comfort level, stretching yourself, learning from your mistakes. This is the recipe for success. This is the recipe that every brand should be following. I know you're going to find today's episode really inspiring. If you'd like to meet Zak in person, both Zak and myself are going to be speaking at NatchCom, 2018, in Boulder, Colorado this October. I have a special promotion for you on my website, on the Resources page if you're interested, to save you some money, to a show that's going to help you gain valuable insights from Facebook, Google, Amazon, and many other iconic brands and thought leaders in the industry. Here's Zak Normandin with DIRTY LEMON and Little Duck Organics. Download the show notes:  brandsecretsandstrategies.com/session86

At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: Understanding how to use data to tell a compelling selling story - navigating the data maze This episode's FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.  CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard Standing out on a crowded shelf is difficult for any brand. Disruptive brands find creative ways to gain distribution outside traditional categories. Even more impactful is capturing the shopper's attention when they first enter the store. Before I begin, I want to remind you that there's a free downloadable guide for you at the end of most every episode of my podcast. I will also try to include one easy-to-download, quick-to-digest strategy that you can instantly adopt and make your own, one that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to help you get your product on more retailers' shelves and into the hands of more shoppers. In this episode, we talk about the importance of social media. We also talk about the importance of having a strong digital online strategy to help enhance and grow your brand. Would you like an opportunity to learn from the very best, from Amazon, from Facebook, from Google, and other online platforms? Along with other industry thought leaders in this space, would you like to know how to bake these strategies into your brand's DNA and propel your growth? I have a special deal just for you. NatchCom is coming up. It's going to be October 5, 6, and 7. This is where you're going to hear from the experts. This is where you're going to learn how to use these strategies to help build your brand. I have an exclusive deal for every listener for this podcast. I worked out a special deal to get you 10% off this year's conference. You can go to the website and register using Discount Code CMS10. That's CMS10. To register, go to natchcom.com. I'll be sure to put a link to it on the podcast webpage at the end of the show. Today's story is about how someone took a family recipe and turned it into a thriving business and how they carved out a unique niche within the retail store, how they were able to get the retailer to help support the growth of their brand. And the reason they did it, the way they did it, was by providing tremendous value, tremendous additional value beyond other brands. They saw an opportunity to help the retailers add profitable dollars to a category that needed a little more flavor, a category that was the gateway to the rest of the store. Today's story is about how a young brand saw an opportunity to create a whole new thriving category, a category that was eventually copied by a lot of other brands. They say that the best form of flattery is to have your product copied. What you're going to hear here in this episode is how this brand innovates to constantly stay ahead of the competition, to constantly remind the retailer that they're different, that they're a value-added product on the shelves. Here's Vincent Kitirattragarn with Dang Foods. Download the show notes:  brandsecretsandstrategies.com/session79

This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want.  This Is Your Roadmap To Success.  CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE Retail has changed. Brands need to also have a robust online strategy to be successful. This gives brands a powerful megaphoneto attract new shoppers and build brand awareness. It levels the playing field while giving brands a compelling selling story. Thank you for listening. I really appreciate you tuning in. This podcast is about you and it's for you. I'm working hard to provide more actionable insights and strategic solutions to help you get your brand on more retail shelves and into the hands of more shoppers. Plus easy to use and adopt strategies to get you an equal seat at the table with the big brands. All of this in addition to interviews with leading industry thought leaders. If you like the podcast, please share it with a friend, subscribe, and leave a review on iTunes. Today's episode is about an innovative new platform. Let me frame our conversation first. The way consumers buy products has changed dramatically in the last couple of years. Savvy brands need to be creative. They need to think of different ways to get their product in front of current and future shoppers. One of the best strategies is for brands to adopt an online strategy. We've talked about this a lot in different episodes. A strong online strategy is a great way to get your product in front of more consumers. More importantly, it's also a fantastic way to give you more runway, to help you fuel future growth in traditional brick and mortar stores. And the best part is, this is an opportunity for small brands and startups to grab an equal share of voice with the big brands. So what do I mean by that? This is an opportunity for you to get your product in front of shoppers, to get them to start talking about your product, and hopefully to get them to start asking for it wherever they shop. This is a unique opportunity for you to have your brand become relevant long before a consumer finds it on a traditional retailer's shelf. Leveling the playing field against the most sophisticated big brands in your category. Here are Jennifer Krupey and Jim Moscou of NatchCom Download the show notes:  brandsecretsandstrategies.com/session70

This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want.  This Is Your Roadmap To Success.  CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE Shoppers want healthy natural products. Big brands and retailers struggle to connect with these shoppers and the brands driving this trend. Learn what is at the heart of natural, why it resonates with consumers and why it matters.  Today's episode focuses on what makes natural natural. You've heard me talk about this on a lot of different podcasts, the content that I put out there, the webinars I produce and everything else. This is the underlying question that people keep asking me: What makes natural natural, and why is it important? Why do they need to pay attention to it? You've probably heard me describe natural as being somewhat like a religion. That in no way means that anyone's trying to be preaching natural. The point being is this, the natural community is more connected to what makes natural natural, the ingredients in the packaging, the ground that the ingredients are grown in, the climate, the environment, every thing that's involved in making food more accessible. This goes well beyond the package or on the shelf. This talks about the story, the underlying story, the mission behind the brand behind the entrepreneur, why they do what they do, and why it's important. The point is simply this: The natural organic brands that we talk about, that we celebrate on this show, are the ones that are driving sustainable sales across every category and every channel. It's these unique disruptive brands that are changing the way people think about food. At the heart of this discussion, we use words like transparency, clean label, and try to explain what those are and why those matter. Customers want products that they can trust, products that they can rely on to deliver exceptional nutritional value to them and their family. This is about celebrating the food for being something more than just a commodity, something you stick in your mouth. It's about building a community and uniting that community. It's about bringing people together. This is what makes natural natural. And this is why this episode is so important. This is why I do what I do on this podcast, and with the other content I produce. Today I'm thrilled to introduce you to Robbie Vitrano, a thought leader in this space. He leverages the insights that he gets from all the other thought leaders and brings them together. This session is perhaps one of the most impactful episodes I've had yet in that it addresses that fundamental underlying question that people keep asking me: What makes natural natural? And why this matters. Here's Robbie Vitrano from Good Spread and NatchCom Download the show notes at:  brandsecretsandstrategies.com/session41

A food news game show from the boys at Natch. natch9000@gmail.com www.patreon.com/natch9000