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In this conversation, Tommy Mello and Alisa Imperial discuss the importance of belief in business, the challenges faced in the home services industry, and the critical role of trust and delegation. They emphasize the need for a fun training culture, the value of pricing and customer experience, and the impact of mentorship on business growth. The discussion also highlights the significance of community collaboration and leadership in achieving success, as well as the importance of continuous learning and giving back to the community. 00:00 The Importance of Belief in Business 02:54 Navigating Challenges in Home Services 05:47 Understanding Trust and Delegation 08:58 Overcoming Fear and Embracing Change 12:04 Identifying Readiness for Growth 15:01 Creating a Culture of Fun in Training 17:46 The Value of Pricing and Customer Experience 21:07 Building Trust and Loyalty in Business 24:07 The Role of Mentorship in Business Growth 26:43 The Future of Garage Door Services 29:50 The Power of Community and Collaboration 32:48 The Impact of Leadership on Business Success 36:00 Creating a Brand that Resonates 39:02 The Journey of Self-Discovery and Growth 41:58 The Importance of Giving Back 45:07 The Value of Continuous Learning 47:56 The Role of Events in Industry Growth 50:39 Final Thoughts on Business Success  

Fundraising in honour of loved ones is hugely rewarding but event planning can also be incredibly time consuming. In this episode Stephanie chats with childhood friends Sara and Amy, co-founders of Time is Precious, about the impact of losing a loved one to bowel cancer and how they have leant into their youth and desire to give back.“We are definitely trying to find ways to create a point of difference and because we are young women ourselves, we are aligned with Bowel Cancer Australia's Never2Young campaign.”Enthusiastic, driven and passionate, Sara and Amy, share their tips and tricks to a successful fundraiser.

Your brand is so much more than a logo and some colors—it's your personality, your values, and the story you tell the world. In this episode of The Aspiring Solopreneur, Carly and Joe dive into what it really means to build a brand as a one-person business. From defining who you are (and who you aren't) to crafting messaging that resonates, they'll show you how storytelling becomes the foundation for every marketing move you make. If you've ever wondered how to stand out authentically without feeling “salesy,” this one's for you. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

Synopsis-  A Call to Action: Veterans, Citizens, and Leaders Unite: Hear from veterans like Terrance Deuel, Congresswoman Alexandria Ocasio-Cortez, and UAW President Shawn Fain on why they're fighting for democracy and what you can do to get involved in your local community.Description: Can the Democratic party reinvent itself? In this exclusive one-on-one interview with Bernie Sanders, recorded during the Senator's “Fighting Oligarchy” tour, he sits down with Laura Flanders in Las Vegas to discuss what he hopes people will take away from his rallies, and how we can all push back against oligarchy. Sanders' message is especially resonating with Americans in this moment, as record-breaking crowds turn out for his tour — with many first-time activists in the audience. What is driving this phenomenon? Laura Flanders & Friends hit the road to find out, and traveled from Kenosha to Warren and Las Vegas. Along the tour, Flanders spoke with veterans, retirees and many concerned citizens. She also caught speeches from Congresswoman Alexandria Ocasio-Cortez, United Auto Workers President Shawn Fain, and sat in on a town hall meeting with Nevada Congresswoman Dina Titus. Will 2025 turn out to be the year that Americans remake democracy?“I did 28 years in the army. I maintained an apolitical front at all times . . . I think we're sliding into tyranny, and I took an oath to support and defend the constitution and I'm going to do that whether in or out of uniform.” - Terrance Deuel“We are at a point where the wealthiest people in the world, like Elon Musk and all the Republicans enabling him, are turning to loot what is left of Medicaid, Medicare, and social security to bankroll even deeper tax cuts and sweetheart contracts for themselves, their fellow billionaires and their corporations. And our political system right now is ill prepared for this abuse of power.” - Alexandria Ocasio-Cortez“I think the message of the moment is to understand that the vast majority of the American people do not think that we give tax breaks to the rich and cut social security or veterans programs. They don't. And our job is to work as hard as we can. Part of what this tour is about is to get them involved in their own local communities.” - Bernie SandersGuests:• Jacqueline Davania-Williamson: Resident, Las Vegas, Nevada• Terrence Deuel: Veteran, U.S. Army• Thomas Dyer & Pam West: Retirees• Dr. Abdul El-Sayed: Health Director, Wayne County, Michigan• Shawn Fain: President, United Auto Workers (UAW)• Danielle & Jordan Lovik: Residents, Salt Lake City, Utah • Sandra & Raymond Martinez: Applicant & Social Security Recipient• Donavan McKinney: U.S. Representative (MI-11)• Alexandria Ocasio-Cortez: U.S. Representative (NY-14)• Bernie Sanders: U.S. Senator (VT); Fighting Oligarchy Tour• Dina Titus: U.S. Representative (NV-1) Watch the broadcast episode cut for time at our YouTube channel and airing on PBS stations across the country Subscribe to episode notes via Patreon Music Credit:  “Live For You" by Thee Sacred Souls from their album Got a Story to Tell courtesy of Daptone Records..  "Steppin", "All The Ways" & "Electric Car" by Podington Bear. And original sound production and design by Jeannie Hopper. This show is made possible thanks our members! To become a sustaining member go to https://LauraFlanders.org/donate   Thank you for your continued support! RESOURCES:*Recommended book:“It's OK to Be Angry About Capitalism” by Bernie Sanders, *Get the Book(*Bookshop is an online bookstore with a mission to financially support local, independent bookstores. The LF Show is an affiliate of bookshop.org and will receive a small commission if you click through and make a purchase.)Related Laura Flanders Show Episodes:•  The People v. DOGE: Jamie Raskin's Strategy to Combat the Musk & Trump Power Grab: Watch  / Download the Podcast:  Episode and Full Conversation• AOC & Noam Chomsky: The Way Forward: Watch / Download the Podcast:  Episode and Full Conversation• Barbara Lee & Lateefah Simon: The Trailblazing Congresswomen of CA's 12th District: Watch / Download the Podcast: Episode and Full ConversationRelated Articles and Resources:•. As Thousands Attend His ‘Stop Oligarchy Tour' Rallies, Bernie Sanders Becomes a Face of the anti-Trump Resistance, by Steve Peoples, Associated Press•. Bernie Sanders Has Been Warning About Oligarchy for Years. People Are Finally Listening.  By Tim Murphy, March 25, 2025, Mother Jones•. Bernie Sanders rallies in Kenosha, calls for action against billionaire influence, by Heather Asiyanbi, March 8th, 2025, Racine County Eye Laura Flanders and Friends Crew: Laura Flanders, along with Sabrina Artel, Jeremiah Cothren, Veronica Delgado, Janet Hernandez, Jeannie Hopper, Gina Kim, Sarah Miller, Nat Needham, David Neuman, and Rory O'Conner. FOLLOW Laura Flanders and FriendsInstagram: https://www.instagram.com/lauraflandersandfriends/Blueky: https://bsky.app/profile/lfandfriends.bsky.socialFacebook: https://www.facebook.com/LauraFlandersAndFriends/Tiktok: https://www.tiktok.com/@lauraflandersandfriendsYouTube: https://www.youtube.com/channel/UCFLRxVeYcB1H7DbuYZQG-lgLinkedin: https://www.linkedin.com/company/lauraflandersandfriendsPatreon: https://www.patreon.com/lauraflandersandfriendsACCESSIBILITY - The broadcast edition of this episode is available with closed captioned by clicking here for our YouTube Channel

In this episode of Best in Fest, Leslie LaPage chats with television producer Audrey Smith about the art and strategy behind reality TV's evolving sub-genres. Audrey breaks down the difference between docu-follow and soft-scripted formats, revealing how casting, storytelling, and audience expectations shape each style. From Girlfriend Confidential to today's surge in true documentary content, Audrey shares insider tips on creating compelling narratives, keeping viewers hooked, and navigating a media landscape hungry for authenticity. Perfect for filmmakers, producers, and fans curious about what really goes into making “reality” real.

Worship service given July 13, 2025 Prayer by Loren Gomez, Worship Associate https://firstparish.info/ First Parish A liberal religious community, welcoming to all First gathered 1739 Our liberal religious tradition calls us to explore and incorporate rituals and spiritual teachings from a variety of faith traditions. As a person who was raised Jewish, Melanie will share some of the traditions learned in childhood that still hold deep meaning for her as she participates in UU worship services as an adult Jewnitarian! During the summer our Zoom-only worship is led each week by a member of our congregation. Melanie Cohn-Hopwood is a Jewish UU (or “Jewnitarian”), a social worker, parent to two awesome teenagers, someone who loves to make things with her hands and a person who strives to have fun with the process and not worry about the outcome. She putters with pottery, sewing, writing and other art forms, and her fantasy getaway is a cabin in the trees with a stream nearby. Offering and Giving First The Giving First program donates 50% of the non-pledge offering each month to a charitable organization that we feel is consistent with Unitarian Universalist principles. The program began in November 2009, and First Parish has donated over $200,000 to more than 70 organizations. For June, July, and August 2025, The Boston Alliance of LGBTQ+ Youth (BAGLY) will share half of the plate. For nearly 50 years, BAGLY has been a youth-led, adult-supported social support organization, committed to social justice and creating, sustaining, and advocating for programs, policies, and services for the LGBTQ+ youth community in Massachusetts. After serving over 200,000+ youth since 1980, BAGLY is recognized nationally for its pioneering role in creating, sustaining, and advocating for social support, leadership development, and health promotion programs for LGBTQ+ youth. The remaining half of your offering supports the life and work of this Parish. To donate using your smartphone, you may text “fpuu” to 73256. Then follow the directions in the texts you receive.

We dig into: How customer-centric storytelling earns attention and trust Why diversity and inclusion are revenue strategies, not just values How to build visibility for underrepresented voices (including your own) Ways to shift from promoting product features to elevating your audience's identity and success Melissa also shares how she's helping female executives move from operating quietly to showing up powerfully and why that visibility benefits not just the individual, but the brand. If you're ready to make your brand more relevant, more human, and more effective—this one's for you. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Marketing isn't just about visibility. It's about clarity, connection, and alignment. In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Bongo Consulting founder and partner Michael D'Antonio for an insightful conversation about what makes non-profit marketing truly effective. Together, they break down the key elements of a strong marketing strategy, from defining your brand identity to aligning internal teams around your mission. Michael shares lessons from his work with organizations like Feeding America, emphasizing the power of storytelling, the importance of personalization, and how even small non-profits can make a big impact by focusing their efforts strategically. This episode is a must-listen for any non-profit leader looking to elevate their marketing, deepen donor engagement, and build lasting support. Show Highlights: In this episode, you'll learn about… Why marketing needs both a clear brand identity and a direct response strategy How storytelling builds emotional connections with donors What smaller non-profits can do to market effectively without stretching themselves too thin Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.  Additional Resources:  [Blog] How Does the Donor Pipeline Fit into Your Organizational Structure [White Paper] Creating Strategic Plans and Goals for Every Major Donor [Blog] The Missing Ingredient: Storytelling and Impact Reporting in Your Donor Relationships 

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode.Hi there, I'm Kerry Curran—B2B revenue-growth executive advisor, industry analyst, and host of Revenue Boost, a marketing podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of the competition.In From Insight to Impact: Smarter Research for Personalization That Resonates, I sit down with Rachael Bassey. She's the research partner to SaaS companies and the founder of ContentCollab.co. We explore how small marketing teams can personalize content at scale through smarter, more targeted audience research. We dig into practical ways to uncover buyer pain points, engage prospects through collaboration, and create content that stands out—especially in a sea of generic AI overviews.If you're looking for a way to connect your content strategy to pipeline impact, you don't want to miss this conversation. Be sure to stay tuned to the end, where Rachael shares how to turn contributors into loyal brand advocates and why that's the smartest way to grow both your content and your customer base. Be sure to subscribe and leave a review so you don't miss future episodes packed with actionable advice. Let's go!Kerry Curran, RBMA (00:01.72)So welcome Rachael, please introduce yourself and share your background and expertise.Rachael Bassey (00:07.279)Hey everyone, I'm Rachael Bassey. People call me Ray—Ray of Sunshine, more like it. I work as a research partner for SaaS companies. My specialization or expertise is helping companies create original research reports. I'll dive into what these reports are and my process later, but in a nutshell, that's it.Kerry Curran, RBMA (00:41.966)Excellent. Well, thank you. I'm very excited to have you join us today because content is so critically important—especially original content and research specific to the audience. So talk to us a bit about what you're seeing and hearing as you're talking to your prospects or clients. What are the needs in the marketplace these days when it comes to getting smarter, better content?Rachael Bassey (01:10.529)Okay, before I get into that—thank you so much, Kerry, for having me. Really, thank you. So two things: One—AI. You have small companies that are like, “Why bother hiring a writer when I can just go to ChatGPT and say, ‘Help me with my content plan, content calendar, and 50 articles for my blog' and get it done?” But then, a lot of people can easily spot articles written by ChatGPT, and people are tired of the robotic voice—even though I use a lot of it. People want to hear things that actually sound human.People are also hungry for data—things they can benchmark their performance against.Then on the other hand, budgets are being cut everywhere—left, right, and center. So CEOs and founders are asking, “Why should I invest more in marketing? How do we tie marketing to revenue?”There's a debate around, “Is the whole marketing funnel even relevant anymore?”You just have different arguments around whether it's important to invest in marketing or if we should even bother right now. That's pretty much what I'm seeing in the space.Kerry Curran, RBMA (03:01.484)Yeah, definitely. And it's so true—I can't have a conversation about marketing without AI being front and center. There's a lot of value there, but to your point, if you're putting all your creativity into the AI model, you're not going to get the quality you need.Adding to that, AI also impacts search results. If you're just producing generic content, your rankings will suffer. You have to get smarter about content structure so your expertise can rank better.So much opportunity here. Talk to me about how you're solving this—how are you helping your clients?Rachael Bassey (04:03.102)Great. Okay, so I'll just do a bit of a rundown.I worked with a company called Databox back in 2019. I'm no longer with them, but we started what I like to call collaborative marketing before it was even a thing. Back then, people didn't really care about talking to real people or experts and collaborating with them to create content.Now you go on LinkedIn and see a lot of people talking about original research, but before it became the trend, we were doing it. We were a small marketing team. I was employee 25 in the company, and our team had just three people: John, Bella, and me.When you have a small marketing team, you wear many hats. You might not even be an expert in the industry, yet you're expected to write 50 articles in two months. So we said, “Let's collaborate with our customers and prospects.”At the time, agencies made up the majority of Databox's clients. I would spend so much time on directories like Agency Spotter, HubSpot, and Pipedrive to find and connect with them.It made so much sense to involve these people in our content production process. We'd create simple surveys, ask them specific questions, collect their answers or insights, and publish blog articles based on their input.Eventually, we stepped it up to create benchmark reports. For example, if you're a Facebook advertiser, and your click-through rate is 2.4%, what's the industry average? We could provide that kind of insight—so companies could compare and see where they stood.That's how we scaled from publishing two articles a week to an article every day.I moved on from Databox and later worked at a company called Terkel—now known as Featured. If you know HARO, Featured is kind of a competitor.I thought, “Okay, I did this for Databox, and I know it works—how can I do this for multiple companies at once?” So at Featured, I worked with smaller teams to help them understand it's okay not to have a big marketing budget.You can still do really good work if you focus on involving customers and prospects in your content creation process. Right now, if I were to write about civil engineering, it would be based only on what I find online. But if I talk to civil engineers who spend 8 hours a day on site, they'll give me insights no AI model can produce.Your experience, Kerry, is unique to you. ChatGPT can't replicate it.Then I started my own thing after Featured—but that's the origin.Kerry Curran, RBMA (09:07.552)Excellent. So talk to me about the process though. You're identifying the client's target audience and interviewing them. You said you research to find the right experts—how do you even start with what to ask them?Rachael Bassey (09:26.34)Great. So it depends on the level I'm working with. For example, one current client—during our first meeting, I asked about their ideal clients, and the founder listed eight different groups. I said, “How do I even reach out to that many groups? You can't possibly cater to eight.”Some companies aren't even clear on their ICP, so I always say, “First, we need to get that right.”Because once you know your ICP, everything else is much easier.So, first I ask:Who are your ideal clients?Where are they based?What do they talk about?What do they write about?For this particular client, I've been spending 80% of my work time in Facebook groups. I don't even know why I'm paying for LinkedIn Premium right now! I'm just listening to bloggers, creators, and entrepreneurs to understand what they're really talking about and interested in.Especially since this client is a Shopify theme developer, I'm trying to determine if the market actually wants what they're building—or if it's just a nice idea that nobody asked for.Once I do enough listening, I reach out to these audiences with a basic survey I've created. That survey is designed to surface their pain points.If a majority of respondents don't list monetizing their content as a pain point, for example, then that's a sign we shouldn't be investing in a solution for it.And sometimes people don't even know they have a problem until you talk to them.So first, I help my clients clarify their ICP—if they haven't already. Many clients I've worked with thought they had their ICP nailed, but after talking to customers, they ended up pivoting or refining it.Rachael Bassey (12:13.696)Next, I work with them to define what I call the "Ideal Contributor Profile" too—not just the ideal customer.For example, Kerry, if you were my ideal customer, I'd ask:Where do you live? What's your title? What's your industry? How many employees are at your company? Sometimes, trying to reach a VP at a 5,000-person company is a waste of time. You'll need approval from too many layers, and it's like going to court.So once we define who our ideal contributors are, I use LinkedIn filters—sometimes even certifications (like HubSpot Certified, for instance)—to find highly qualified individuals.It's not just about gathering insights. We want insights from people who can also become customers down the line. That way, the work serves both marketing and sales goals.For example, one client was in influencer marketing. At first, they wanted to gather input from agencies. But I said, “Let's focus on in-house influencer marketing professionals at eCommerce brands—because those are your buyers.”So we shifted our survey strategy. Now, instead of collecting insights just for backlinks or SEO, we're engaging the people who might actually buy the product.That way, when the marketing manager follows up to thank them for contributing, it's not just relationship-building—it's lead generation.We've even had contributors say, “I've been thinking about buying a tool like this—can I get a free trial?” Of course! That's exactly the goal.Kerry Curran, RBMA (17:10.028)No—and you're so right. And you're so smart, because I think we spend—personally, I spend—so much time researching. But to actually start interviewing your target audience, especially those who aren't already customers, is just brilliant.It's not necessarily easy, but it's manageable. Especially if someone like you is guiding the process.Tell us—how can people get in touch with you?Rachael Bassey (27:43.904)Rachael Bassey—not the American spelling! It's R-A-C-H-A-E-L. That's important. And Bassey is B-A-S-S-E-Y.I spend a lot of time on LinkedIn, so that's the best place to find me.I'm currently working on my website: contentcollab.co. Or feel free to email me: rachael@contentcollab.co. That's content and collab—C-O-L-L-A-B—dot co.Kerry Curran, RBMA (28:24.682)Excellent. Thank you, Rachael. I'll put all your contact information in the show notes. And thank you for reaching out on LinkedIn and asking to be on the show—this topic was so actionable.I already know what my takeaways are, and I'm sure our listeners will feel the same way. Thank you again.Rachael Bassey (28:45.22)Thank you so much, Kerry, for having me. This was lovely.Huge thanks to Rachael Bassey for joining us today. Her insights on using original research to create personalized, relevant, and scalable content are exactly what modern marketers need right now.If this episode sparked ideas for how your team can better connect with your audience, share it with a colleague—and don't forget to subscribe and leave a review.For more strategies to connect marketing with revenue, head over to revenuebasedmarketing.com.And please follow me, Kerry Curran, on LinkedIn. We'll see you soon. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

In this episode of the HR Mixtape podcast, host Shari Simpson welcomes Tiffany Castagno, CEO and founder of Sephir LLC, to discuss the importance of shaping a personal leadership brand in HR. This conversation is timely as organizations increasingly prioritize employee experience and inclusive leadership. Tiffany emphasizes the need for authenticity, vulnerability, and curiosity in leadership, offering insights on how HR professionals can navigate their unique styles while fostering strong, inclusive teams. Listener Takeaways: Learn how to identify your core values and align them with your leadership brand. Discover why vulnerability and curiosity are essential for building trust within teams. Explore strategies for effectively sharing your leadership journey on platforms like LinkedIn. Hit “Play” to gain valuable insights on enhancing your leadership presence in today's evolving workplace! Guest(s): Tiffany Castagno, CEO and Founder, Sephir LLC

Bishop Hannington

In her first National Press Club address, Opposition Leader Sussan Ley outlines a new direction for the Liberal Party—focusing on rebuilding, gender representation, and tackling domestic violence. We also speak with Pallavi Sinha, the only Indian-origin Upper House Liberal candidate in 2019, who welcomes Ley's approach and stresses the need for people from diverse backgrounds to hold key advisory roles and contest winnable seats to achieve true representation.

In this episode of Ambitious, we uncover why many brands fail to make a lasting impression - they don't make people feel anything. Learn how developing a powerful brand story can help bypass logistical resistance and forge emotional connections with your audience. Using Donald Miller's seven-part story brand framework, I guide you through the importance of defining your character, addressing their problems, and positioning yourself as their guide. Discover how to increase conversion rates, attract the right clients, and ensure your brand is consistent across all touchpoints. 00:44 Introduction 03:09 The Impact of Brand on Consumer Behavior04:37 The Importance of Consistent Brand Messaging07:54 The Role of Emotional Connection in Branding14:35 The Consequences of Inconsistent Branding24:10 Introducing Donald Miller's Story Brand Framework26:03 The Hero's Journey: Making Clients the Protagonist26:21 Donald Miller's Seven-Step Framework26:47 Step 1: Identifying the Character27:27 Step 2: Defining the Problem28:21 Step 3: Meeting the Guide29:49 Step 4: Creating a Plan32:54 Step 5: Calling to Action33:30 Step 6: Avoiding Failure34:40 Step 7: Ending in SuccessResources Mentioned: Building a StoryBrand by Donald Miller To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠.To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Most leaders are underselling their vision—not because they lack clarity, but because they've never taken time to connect it to meaning. In this episode of Recruiting Conversations, I walk you through how to create a vision that doesn't just sound good—it moves people. The kind of vision that sticks in a recruit's mind, shapes their decisions, and makes them want to follow you before you ever ask them to. This isn't about metrics or market share. It's about story, emotion, and alignment. Episode Breakdown [00:00] Introduction – Why most vision statements fall flat and what a real, resonant vision actually looks like. [01:00] Make It Personal – Tie your vision to your story. Why are you building this? Why does it matter to you? [02:30] Paint the Picture – Don't just say it—show it. What would your culture look and feel like if it were a movie? [03:30] Make the Recruit the Hero – Stop casting yourself as the center. Invite recruits to co-create something with you. [04:00] Align to Their Values – Ask the right questions, then tailor your vision to what matters most to them. [05:00] Repeat It Often – Vision isn't a one-liner. It should show up in every call, huddle, and message. [06:00] Flexible Framing – Anchor your message to one true north, but adapt how you communicate it depending on who you're talking to. [07:00] Final Challenge – Write and speak your personal vision—not your company's. Practice until it becomes second nature. Key Takeaways Vision Isn't a Slide—It's a Story – If it doesn't move people emotionally, it won't move them physically either. Connect It to Your Why – Your personal journey gives your message authenticity and power. Show, Don't Tell – Use specific, real examples to help others see what you're building. Speak to What They Value – Great recruiters listen before they cast. Then they connect the dots. Repeat It Relentlessly – Repetition isn't annoying—it's what makes vision stick. The vision that resonates is the one that's honest, heartfelt, and repeated with conviction. When your message is clear, personal, and aligned with others' desires, you won't have to convince them. They'll want in. Want help clarifying and communicating a vision that attracts top talent? Subscribe to my weekly email at 4crecruiting.com or book a session at bookrichardnow.com. Let's build a vision people want to follow.

Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show interview Jed Morley from Backstory Branding, Rick English from UP Advisors and David and Monica Kowalski from Lebowski's Kool-Luah.   Is your brand BBQ-worthy or headed for an HR complaint? In this episode of Passage to Profit, branding expert Jed Morley, founder of Backstory Branding, dives deep into what makes a brand trustworthy, memorable, and scalable. From uncovering the power of the golden rule to aligning your team with purpose-driven messaging, Jed shares smart, strategic insights every entrepreneur needs to hear. Whether you're building a law firm, podcast studio, or nationwide community, this episode will help you brand with heart—and results. Read more at: https://www.backstorybranding.com/books/building-a-brand-that-scales   Rick English is the Founder and Chief Consultant of Up Advisors a Business Consulting & Coaching Firm that he founded after 22 years in leadership roles. Up Advisors works with companies that are growing but lack structure, are stagnating and want to get back on track, are struggling and need fresh insights, are led by entrepreneurs who are burned out and need to be refreshed and firms in the midst of leadership transitions. Read more at: https://www.myupadvisors.com/   David and Monica Kowalski are the founders of Lebowski's Kool-Luah, an award-winning blend of bold coffee and smooth liqueur in one seriously chill bottle. Brewed with love in Colorado Springs, this righteous concoction is perfect over ice, mixed into a classic cocktail, or sipped straight when the vibe is just right. However you pour it, Kool-Luah brings the flavor, the nostalgia, and just enough kick to keep things interesting. Read more at: https://www.lebowskiskoolluah.com/   Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes. Chapters (00:00:00) - Passing Through Business: How to Grow Your Business(00:00:26) - Passage to Profit(00:01:48) - How to Overcome Self-Doubt as an Entrepreneur(00:04:01) - What Does Your Brand Want To Be?(00:05:43) - Brand Trust: How to Win(00:10:45) - The Brand Strategy and Message Framework(00:12:42) - How to Communicate Your Brand(00:13:57) - How to Build a Brand With a Personal Touch(00:18:51) - How to Build a Brand for Your Podcast(00:20:14) - Best Branding Examples(00:21:17) - Should the Pope Be Protected?(00:25:39) - The Cheap Car Insurance Hotline(00:26:39) - Passage to Profit: Branding 101(00:27:21) - Elizabeth's Spotlight(00:29:09) - Podcasting: Is This a Good Fit for You?(00:29:46) - They're Going After Chicken!(00:32:20) - How to Make Your Business Run Better(00:33:20) - What's the Best Business Bookkeeping Software? QuickBooks(00:38:33) - Three Must-Have Jobs for Window Film Businesses(00:39:08) - When Do You Make a Hiring?(00:42:07) - What Entrepreneurs Need To Do To Grow Their Business(00:44:28) - Kulua: A Nostalgic Blend of Coffee and L(00:49:01) - White Russian(00:51:47) - The Lebowski's Kulua(00:54:23) - Your tax doctor--call now if you owe more than $10(00:55:22) - Passage to Profit(00:55:58) - Rick English(00:56:56) - What is your secret to success?(00:57:37) - I Went To A Hospital Opening(01:00:05) - P2P

In this episode, I talk with Nehemiah Mabry, Ph.D., P.E., CEO and Founder of STEMedia Incorporated, about how storytelling and technical insight transform structural forensics and engineering failure analysis into powerful lessons that educate the public, build confidence, and spark curiosity among future engineers. ***The video version of this episode can be viewed here.*** Engineering Quotes: […] The post How Structural Forensics Resonates with Both Engineers and the Public Through Storytelling – Ep 157 appeared first on Engineering Management Institute.

Lola Linarte reveals her three-part framework for building a strong personal brand.— YOU'LL LEARN — 1) Why every professional should care about their brand 2) The critical first step to building your brand 3) The minor tweaks that greatly improve your online presenceSubscribe or visit AwesomeAtYourJob.com/ep1062 for clickable versions of the links below. — ABOUT LOLA — Lola Linarte is a New York City-based international model, marketing expert, and entrepreneur. She was born in Bluefields, Nicaragua, and was raised in South Padre Island, Texas. Lola attended Texas A&M University in College Station, Texas, where she studied Social & Cultural Anthropology, which inspired her career transition into media & entertainment. In 2022, Lola founded Alma Feliz Group, a boutique marketing strategy & personal branding agency that centers on helping emerging & established brands elevate their image, clearly sharing their story, and connecting them with the right audience. Lorraine's insights have been featured in media outlets including CNBC, Forbes, Inc., Bloomberg, Fast Company, and Entrepreneur. • Company: AlmaFelizGroup.com• LinkedIn: Lola Linarte • Website: LolaLinarte.com — RESOURCES MENTIONED IN THE SHOW — • Book: The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle • Book: Habits for Healing: Reclaim Your Purpose, Peace, and Power by Nakeia Homer — THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/AwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Suit up, citizen! On this swapcast episode, Armand Haddad teams up with WSTR's Todd Hoffman for an interstellar deep-dive into the cult classic Starship Troopers. From its satirical skewering of militarism and propaganda to jaw-dropping practical effects that still hold up, Armand and Todd tackle everything from fascism in sci-fi to parallels in the real world. Whether you're a first-time viewer or a longtime fan, this conversation is equal parts hilarious and thoughtful. “Would you like to know more?”What to expect from the episode:A lively, satirical deep-dive into the 1997 film Starship Troopers, including its practical effects, campy style, and how its enduring legacy has inspired modern games like Helldivers 2.Critical discussion on the film's social and political commentary, with emphasis on its nuanced satire of fascism, militarism, and propaganda—including why this was overlooked by critics and audiences upon release.Entertaining tangents exploring parallels between the movie and real-world history, the prospect of a reboot, comparison with other sci-fi works, and reflections on related pop culture phenomena, plus updates from the hosts on their current geeky obsessions.Episode Chapters:00:00:00 Foreword00:01:22 Introduction00:03:22 Tease of News Segments00:04:22 Main Topic: Starship Troopers00:06:03 Armand's First Viewing Experience00:09:11 Satire and Misinterpretation00:11:20 Political Themes: Fascism vs. Militarism00:15:38 Propaganda & The Federation's Poor Planning00:21:12 Character Arc: Johnny Rico00:27:38 Emotional Turning Point & False Flag Theory00:35:00 Cycle of Indoctrination and Parroting Propaganda00:38:23 Mock Newsreels & Real-World Parallels (Star Wars: Andor)00:40:24 Historical Atrocities and Media Exposure00:43:50 Tangent: UFOs, Conspiracies & Remote Viewing00:45:40 Fascism's Seductive Nature & Liberty Trade-Off00:49:39 Good People, Evil Systems00:54:28 Reboot Talk: Would It Work Today?00:57:45 15 Fun Facts of Starship Troopers01:11:37 Star Wars News of the Week01:33:03 Cantina Chat01:43:20 Redacted Entertainment, Star Wars Celebration, & Outro----------Listen to Todd on his podcast, WSTR: Galactic Public Access.----------The Cinedicate on InstagramThe Cinedicate's Discord Community Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Title: A Voice That Resonates Passage: John 10:22-30 Date: 5.18.25 Message By: Jorge Rivera

Tina Thompson, co-founder of Seniq, joins us to talk about the deeply intentional process behind launching a new kind of outdoor apparel brand. From obsessing over product development to creating grassroots buzz without paid influencers, Tina shares the highs, lows, and learnings from Seniq's first year in business.Topics We Cover:The origin story of Seniq and what makes it differentPrioritizing product over marketing—and why that's workingBuilding relationships instead of transactions with early customers and ambassadorsThe emotional toll and self-discovery of being a founderThe role of strategic partners and angel investorsWhat's next for Seniq's product expansion and retail growthLearn more about KORE - Kootenay Outdoor Recreation EnterpriseLinks:SeniqSeniq Ski Collection launch videoTina's blog post - Advice Worth Ignoring: Building a Startup on Gut InstinctsAnna Wintour's MasterclassFounders Podcast about Todd Graves of Raising Canes

The new Broadway play "Good Night, and Good Luck" has earned five Tony nominations for its portrayal of the standoff between newscaster Edward R. Murrow and Senator Joseph McCarthy. Director David Cromer discusses how he used video technology to help bring this story to life. Plus, actor Glenn Fleshler talks about playing TV producer Fred Friendly. 

Roger Brucker talks about the tragic story of Floyd Collins and his own decades of caving.

Source: https://www.soundofhope.org/post/213160

Source: https://www.soundofhope.org/post/206512

Simon Robinson is one of the pioneers of customer experience, having co-authored the world's first article on customer experience strategy in 1995. In the 1990s, he served as the business development manager responsible for smartphones at British Telecom (BT Cellnet/O2) and was a co-founder of Genie Internet, one of the UK's first startup unicorns developed inside BT Group. He is the Worldwide CEO of Holonomics, an international keynote speaker, and a bestselling author, including Designing Customer Experiences with Soul: How to Build Products, Services, and Brands that People Genuinely Love (2024).In today's episode of Smashing the Plateau, you will learn how to redefine customer experience by integrating the concept of 'soul' into customer interactions.Simon and I discuss:The definition of customer experience and its key components [00:02:09]Common misconceptions organizations have about customer experience [00:03:23]The importance of understanding customer experience history [00:05:00]How to align departments for improved customer experience [00:06:56]The evolution of customer experience from human-computer interaction [00:08:02]The impact of AI and digital interactions on customer experience [00:10:52]The shift towards a more humanized approach to business [00:11:56]The role of community in building effective customer experiences [00:24:04]Learn more about Simon at:Medium: https://medium.com/@srerobinsonAmazon: https://a.co/d/0jeQgFOInstagram: https://www.instagram.com/srerobinson1/Thank you to our sponsor:The Smashing the Plateau Community Subscribe now for exclusive insights featuring curated, brief strategy tips– unlocking your path to success is just one click away!

Fights over how American history is taught. Labels of “Communist” and “Socialist” used to smear. Civil rights gains seen as a loss for the “real” America. While all that might sound like last week's headlines, those battles and the hysteria surrounding them are nothing new. In “Red Scare: Blacklists, McCarthyism and the Making of Modern America,” Clay Risen details how the conspiracy-mongering and cultural backlash of that post-World War II period speak to the divisiveness of today. The award-winning historian and New York Times editor joins Equal Time. Learn more about your ad choices. Visit megaphone.fm/adchoices

#98: On today's episode, Kimberly Tish, content creator and influencer, jumps on the podcast to share her personal story. How she struggled to assimilate as an immigrant from the Philippines, how she redefined beauty standards personally and professionally, and allowed passion to fuel her drive. The girls get into:healing self image issuesredefining beauty standardsrewriting our insecuritieswhat it looks like to become who we are meant to bespeaking reality into existenceinclusivity on social media/becoming a full time content creatorthe ups and downs of what it ACTUALLY looks like to build a business what it actually takes to execute your dreams creating content from an authentic placeways we can honor our inner childpivoting with our industry showing up authentically online and IRLtips for aligning with your truest selfhow to pick the right support systemPCOS and how our hormone cycles effect our internal narratives& MORE!CONNECT BELOW:follow Kimberly ⁠here⁠CONNECT with HAN:follow Han herefollow HOW I SEE IT hereshop the podcast merch ⁠here⁠work with Han: howhanseesit@gmail.com

Fights over how American history is taught. Labels of “Communist” and “Socialist” used to smear. Civil rights gains seen as a loss for the “real” America. While all that might sound like last week's headlines, those battles and the hysteria surrounding them are nothing new. In “Red Scare: Blacklists, McCarthyism and the Making of Modern America,” Clay Risen details how the conspiracy-mongering and cultural backlash of that post-World War II period speak to the divisiveness of today. The award-winning historian and New York Times editor joins Equal Time. Learn more about your ad choices. Visit megaphone.fm/adchoices

The beloved musical “Mar i Cel,” which premiered in 1988, is back on stages in Barcelona for a fourth, and perhaps final, time. The love story tackles dark issues like bigotry, deportation and cycles of violence — something that people say may be more relevant than ever today. The post A decades old Catalan musical may be ending its run, but its message still resonates today appeared first on The World from PRX.

What are the implications of recent clashes with loyalists to the Assad regime?The Sisters of Charity ran Ward 17 at St Vincent's Hospital, where they nursed hundreds of HIV AIDS patients. Sister Nolan remembers David Polson and the prejudice he and other patients encountered.And why  does the pope's message about poverty and climate change resound loudly in the global south?

President Trump delivered his Address to a joint session of Congress last night. Although some Democrats protested with little signs, or in the case of Al Green, were removed for disrupting the proceedings, most Americans loved the speech. A CBS/You Gov Poll showed 78% of viewers thought Trump did a good job.See omnystudio.com/listener for privacy information.

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President Trump delivered his Address to a joint session of Congress last night. Although some Democrats protested with little signs, or in the case of Al Green, were removed for disrupting the proceedings, most Americans loved the speech. A CBS/You Gov Poll showed 78% of viewers thought Trump did a good job.See omnystudio.com/listener for privacy information.

EPISODE 161 | Guest: Craig Lucie, founder and CEO of Lucie Content  Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and connect with their audience on a deeper level. Explore how to create content that not only informs but also resonates, humanizing your brand and driving measurable ROI. Hear actionable strategies for future-proofing your marketing and mastering the art of content creation in today's digital age. Learn how to apply newsroom ideas and techniques to your content strategy. Discover the three most valuable questions to ask when crafting a story. Understand the power of leveraging owned media to gain earned media coverage. Get strategies for utilizing video content and social media algorithms to maximize reach. Recognize the importance of calls to action, ROI tracking and analytics to ensure your content delivers measurable results. See the full transcript HERE Learn more about how to humanize your content at Lucie Content HERE

A record number of African American men voted for President Trump. Why did the tide turn? Pastor Stephen Broden, founder of Fair Park Bible Fellowship Church speaks to this development. See omnystudio.com/listener for privacy information.

In this episode, our host, Ashley Segura, sits down with Mordy Oberstein to discuss what it really means to create engaging content. Mordy shares his journey from SEO to brand-building, highlighting how brands can stand out in a crowded digital space.Learn how to define your brand identity, craft messaging that connects on a deeper level, and avoid the common pitfalls of generic content. Mordy breaks down why so many brands struggle to connect with their audience and offers practical strategies to ensure your content feels authentic, relevant, and impactful.If you're looking to move beyond surface-level engagement and build a brand that truly resonates, this episode is a must-listen.Subscribe now for insightful discussions and actionable tips on refining your content strategy and staying ahead in digital marketing!Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Mordy Oberstein:Linkedin: https://www.linkedin.com/in/mordyoberstein/Website: https://www.unifybrandmarketing.com/Follow Ashley Segura:Website: www.contentyum.comLinkedIn: https://www.linkedin.com/in/ashley-segura/Twitter: https://twitter.com/ashleymadhatter

RESOURCES- Join my 30 Day NEW YOU Challenge, visit danettemay.com/30daychallenge- Listen to our previous conversation with Wade Lightheart here- To get the Magnesium Breakthrough I mentioned has helped me so much, go to: bioptimizers.com/danette & use code: DANETTE10 at checkout to save 10%. And if you subscribe, not only will you get amazing discounts and free gifts, you will make sure your monthly supply is guaranteed- Give the gift of wellness this Valentine's Day with PURALITY HEALTH's Ashwagandha.For a limited time, enjoy our Buy One, Get One FREE offer! Shop now at http://longevityroot.com/danettemay- Free of artificial flavors, sugars, and dyes- It's only 5 calories per serving, and every order comes with a 365-day money-back guarantee so you can try it risk-free. Visit http://nativehydrate.com/DANETTE to see what Native Hydrate could do for your healthCONNECT WITH DANETTEInstagram: @thedanettemayFacebook: Danette MayTikTok: @thedanettemayNEW TV Show on Youtube: @TheDanetteMayListen to The Danette May ShowRead my book: danettemay.com/embraceabundancebookGet The Rise book: therisebook.comWork with Danette: danettemay.comIn this insightful episode, I sit down with wellness expert Wade Lightheart to explore his profound passion for health and conscious living. We dive into Wade's intentions for joining the show and his unwavering support for wellness, including his top three tips for living a vibrant, healthy life. Wade shares the transformative impact of having a mentor who truly resonates with you and offers guidance on finding the right coach for your journey. We also discuss how your relationship with consciousness influences your reactions to life's challenges, why the world is captivated by underdog stories, and the powerful insights Wade has gained from his recent meditations. Tune in to hear Wade's final inspiring message and discover practical wisdom to elevate your life.IN THIS EPISODE:(3:10) What are Wade's intentions being on the show (9:27) Wade's passion and support towards wellness(12:34) Wade's top 3 tips for living a healthy life(16:16) Why having a mentor that you resonate with is important(19:19) How to find the right mentor/coach (25:08) How your relationship with consciousness affects the way you react to difficult situations(29:57) Lately, what has been coming in Wade's meditation or soul...

The Brazilian film “I'm Still Here” looks at one of the darkest chapters in Brazil's modern history. It tells the true story of Eunice Paiva, whose husband was apprehended, tortured and executed by the military in 1971. The film's star, Brazilian actor Fernanda Torres, is nominated for best actor at the Oscars for her performance. She joins Tom Power to talk about the responsibility of telling a real person's story, and how she hopes the film will correct false narratives about Brazil's past military dictatorship.

As I'm in the thick of several marketing campaigns, this is the perfect time to let you in on the three prompts to ask yourself before marketing your offer. They help ensure your campaign is impactful, effective, and, most importantly, converts into sales!   Asking the three questions I go over in this episode will help you get intentional and:  ✔️ Get clarity on where and how to present your offer.  ✔️ Develop an organized and engaging promotion plan. ✔️ Capture the attention of your audience. ✔️ Design a selling system that builds trust. ✔️ Communicate your promise in a way that sticks. ✔️ Drive action to buy.   It's time to connect to the people waiting to buy from you!   Online Course Done-for-You Services   Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next: ✔️ Starter Course ✔️ Certification Course ✔️ Lead Gen Course ✔️ Live Cohort ✔️ And more   Find out more and book a call here: coursecreationboutique.com/course  

Your brand story isn't just a nice-to-have—it's the foundation of your business. In today's noisy marketplace, people connect with brands that share their values, their journey, and their vision for impact. Your story is what sets you apart, builds trust, and turns customers into loyal advocates who feel like they're part of your mission, not just buyers. In this episode of The Flipped Lifestyle Podcast, I'm breaking down how to craft a compelling brand story that makes your audience feel seen, understood, and inspired. You'll learn: Why sharing your story creates a powerful bridge of trust. How to structure your story for maximum impact. Steps to turn your audience into loyal fans and partners in your journey. If you want to stand out, grow your business, and make a real difference, this is where it starts.

An epic poem and an epic reunion come to the big screen. The Return looks for new meaning in Homer's ancient story of Odysseus' return to Ithaca — and to his wife Penelope. We talk to co-stars Ralph Fiennes and Juliette Binoche. For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org.Email us at considerthis@npr.org.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

I sit down with business growth strategist Madison Paige to dive into the seven different types of content marketing and how to best experiment with them, so you can be true to yourself, stand out in the market, reach your target audience, and build your brand! What You'll Discover In This Episode: ✔ How To Know Which Ones Will Work Best For You ✔ Ways To Determine A No-For-You Vs. A New-For-You ✔ Why All Your Content Is Not Meant To Grow, Nurture, AND Sell ✔ What To Do When Your Archetype Doesn't Align With Your Audience's Preferences ✔ How Many Launches To Do Each Year ✔ Why Diversity Is Your Friend & Long-Form Content Is Not Your Enemy ✔ The 4 Different Types of Buyers Plus Strategies To Reach Them ✔ So Much More! To access resources and links from this episode, click on https://AmberDeLaGarza.com/355   P.S. Want to discover what's most holding you back in business and receive a personalized playlist to help you overcome those specific challenges? It only takes a few minutes to take the Next Level Business Owner Quiz and get on the path of taking your leadership and business to the next level!  And… If you want help managing your time, creating efficiency, making a new hire, reducing the stress and overwhelm of running a business, or making strategic decisions that will help you level up your business, I'd like to talk to you. Let's discuss how we can partner together to help you get unstuck, reduce stress, and determine a clear path to increased profits! Schedule your Discovery Call  

Subscriber-only episodeUnlock the secret to becoming the guiding voice your audience can't live without. Inspired by that iconic Friends episode where Rachel lets Monica steer her love life, this episode takes a humorous yet insightful look at how to become the go-to advisor for your audience. You'll learn how to strategically carve out your unique voice, especially when tackling divisive topics in your industry. Your audience won't just follow your advice; they'll hear you in their heads guiding them through business challenges. And if you're curious about the controversial takes on AI and sustainable business models, you're in the right place—I'm here to share why these hot-button topics deserve your attention.Crafting content that resonates and builds unshakeable trust is an art, and I'm breaking it down into actionable steps. Whether it's through podcasts, YouTube, or newsletters, every piece of content you create is a stepping stone to establishing authority and loyalty. Plus, I'm offering a sneak peek into my exclusive Insiders group, where we go beyond the basics to ensure your business structure is rock-solid. So, if you're ready to build a lasting connection with your audience while steering them toward the solutions you offer, you'll want to listen closely. And don't forget to share this episode with friends who are eager to elevate their business game with these behind-the-scenes insights.