Podcasts about questback

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This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, complete the Five F'in' Marketing Fundamentals series with a discussion about Marketing Operations. Ian's guest this week is Jill Ransome who leads the Jitterbit global marketing organization responsible for driving its growth strategy, demand generation, elevating brand awareness and consideration and, as you'll hear, a passion for creating differentiated customer experiences that result in client loyalty. Aside from CX, they have a fascinating conversation about marketing education, integration, marketing technology that concludes with a fabulous candidate for the Rockstar CMO Swimming Pool. Jill has more than 25 years of marketing and communications experience across technology, software and research brands. Before joining Jitterbit Jill held the CMO position at Tangoe and senior marketing positions at Exela and Questback, spending most of her career with high growth companies. Jill earned her Bachelor of Science in Global Marketing from Pennsylvania State University. Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert shares the struggle content marketers have with quantity and quality and a great story from one of his customers.   Enjoy!    The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Jill Ransome on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: What's MOPS Got to Do With It with Simon Daniels & Karla Wentworth Jitterbit Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  Robert's new series on YouTube with the Content Marketing Institute   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Smooth Operator - Sade - on Spotify   Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

As CMO of Earnix, David is responsible for extending awareness and adoption of Earnix's compelling value proposition into new and existing markets while promoting the success of its customers. Before joining Earnix, David served as CMO for Questback followed by Longview Solutions,  helping each SaaS company scale by transforming their brand, marketing and go-to-market strategies. Previously, David led the global brand and digital marketing for Nasdaq, helping drive its growth and transition from a traditional financial services company into a FinTech pioneer. 

Morgenkaffen med Finansavisen er en daglig oppdatering om toppsakene i Finansavisen fra klokken 05.00. De viktigste nyhetene på to minutter, presentert av Henning Christensen og Torgeir Kveim Sti. See acast.com/privacy for privacy and opt-out information.

Please provide our listeners with a brief overview of Questback and the services you provide? Could you elaborate on Experience Management and how it relates to Talent Acquisition? How does Experience Management impact all Talent Acquisition Stakeholders? How can people learn more about Questback?

Interest in data and what can be done with it has hit an all-time high, and organizations are rushing to capture more and more of it. In this episode, Christoph Windheuser, Global Lead of Intelligent Empowerment at ThoughtWorks, interviews Questback CTO, Radu Immenroth to explore how Questback built the infrastructure needed to manage and use their vast amount of customer data. If you are a business or tech leader wanting to understand how to make the most of your valuable data assets, this is the podcast for you.

Vice President of Sales, Americas, Questback

Are your current HR practices engaging or disengaging your workforce? How do you know?  In a recent webinar most of the attendees admitted that their practices were disengaging workers, a painful testimony to the kind of talent practices many companies employ. But how do we fix it and give employees a better experience? When you ask most HR leaders about how they tap into what their employees are thinking, they instantly turn to a survey. We often think surveys are the best tools for gathering intelligence about what people are feeling and thinking, and they actually can be a great solution for that problem. The issue comes when we ask those questions once a year or even every other year, as some companies do. How can we expect to take action on the right friction points in the employee experience if we only ask about those issues once a year? In today's conversation with Scott Heyhoe, Director of Solution Management at Questback, Ben digs into how Questback helps employers solve this issue with a strategy of continuous listening.In addition to enjoying Scott's cultured British accent, you can expect to learn how to balance a qualitative and quantitative approach to measuring employee engagement, how to be transparent with employees, and even how the gig economy might be changing how we think about engagement. Scott also opens up about a personal experience where engagement was obviously not top of mind for a particular employer, giving us all an example of what NOT to do when dealing with workers, whether full-time or contingent.  Learn more and connect with Questback: http://questback.com Get the ATD webinar research Ben mentioned in the intro: http://gettalk.at/atd

Are your employees fulfilled, appreciated, and understood? Shep interviews Carol Lee Andersen, the President of Questback North America, about the importance of listening to not just your customers, but also to your employees. And, she shares the advantages and occasional difficulties of doing so. First Up: Shep starts off by introducing Tiny Pulse, a company that has created a simple software program to gain an ongoing “pulse” of your employees with quick, short, and simple surveys for employees. This frames the discussion for the entire episode on customer and employee feedback. He discusses a key fact about collecting feedback – you need to use it, or you will leave employees and customers dissatisfied. Featured Interview: Shep begins the show by asking Carol Lee about Questback’s history. Carol Lee explains that the company got started with a quest for gaining feedback. They discuss the importance of customer and employee feedback, and stress the importance of not only collecting the feedback but also taking action – you must do something with it. Otherwise, your employees and customers will suffer what Carol Lee calls feedback fatigue, which is when customers or employees fill out too many surveys and don’t see anything come out of it. She goes on to explain that when you collect feedback from employees and actually use it, employees feel valued; they feel they are being listened to, and that in turn creates trust. Otherwise, if an employee feels their concerns are falling on deaf ears, then the employee can feel unfulfilled, unconvinced, and even disengaged. They conclude the show with Carol Lee’s final thoughts which are; think before you act, use the appropriate tools, get some advice from the right people, and be thoughtful in your process. Top Takeaways: • Engage Your Employees – Create dialog with your employees. Even if the feedback is unsolicited, if your employees want to provide you with feedback – take it! Employees can frequently pick up on potential issues before they become a big problem. • Avoid Feedback Fatigue – If you collect data you must do something with it. Collecting feedback and not doing anything with it is worse than not collecting at all. If you collect it and take action on the feedback, then employees and customers feel they are being listened to, and that creates trust. • Think Before You Act – Feedback has to be deployed strategically to succeed. It is not enough to have highly engaged employees, you want highly engaged employees that are working towards the same goal. About: Carol Lee Andersen is president of Questback North America and voted as one of the Top 150 Most Powerful Women in New Zealand. She leads a diverse team in crafting and delivering a feedback platform that helps enterprises make better decisions, mitigate risk and avoid costly failures through redefining relationships with the most important people: customers and employees. Shep Hyken is a customer service and experience expert, best-selling author and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices