Podcast appearances and mentions of Robert Rose

No Agenda Episode 1853 - "Anglo" "Anglo" Executive Producers: Jim anonymous Sir Scott the Jew & North Idaho Sanity Brigade Nick Soapes Sir Dana Brunetti Sean Ryan Michael Supko Robert Rose Associate Executive Producers: Gary Goodman Sir PBR Streetgang &Dame Trinity Sir Dugitup Matthew Martell Eli the coffee guy Aly Darling Christopher Graves Linda Lu, Duchess of Jobs, writer of winning résumés. Become a member of the 1854 Club, support the show here Boost us with with Podcasting 2.0 Certified apps: Podverse - Podfriend - Breez - Sphinx - Podstation - Curiocaster - Fountain Title Changes Earl Christopher > Duke Christopher Sir C# of . NET. > Baronet Baronette SirPlus > Baron Illuminotty Dame Beth > Dame Beth, Viscountess of Baja Arizona Dame Isobel Pearson > Baroness of Gers Sir Dugitup > Baron Sir Dugitup of the Sharp Shovel, Scrutinizer of the Subterranean Knights & Dames Jill Price > Dame of the Fairweather Friends Elisabeth Prefontaine > Dame Elisabeth of the North Sandra Walker > Dame CC Mom Teresa Dempster andrews > Dame teresa Martine Sherri Wermager > Dame Mormor. Aaron Lopez > Sir Real Deals Now of the dusty desert Jason Lewis > Sir JLew of Macon, town of the dead bugs. Sean O'Connell > Sir Hatch of the Western Wastes. Jason Babcock > Sir J of the interstate Steve Neumann > Sir Vagabond of the Middle Midwest anonymous > Sir Kit Breaker, Knight of the Redline. Robert Rose > Ser Rob Knight of the Southern Utah Red Rock Region Art By: Dan OBGYN4 End of Show Mixes: Mark van Dijk - Systems Master Ryan Bemrose - Program Director Back Office Jae Dvorak Chapters: Dreb Scott Clip Custodian: Neal Jones Clip Collectors: Steve Jones & Dave Ackerman NEW: Gitmo Jams Sign Up for the newsletter No Agenda Peerage ShowNotes Archive of links and Assets (clips etc) 1853.noagendanotes.com Directory Archive of Shownotes (includes all audio and video assets used) archive.noagendanotes.com RSS Podcast Feed Full Summaries in PDF No Agenda Lite in opus format Last Modified 03/22/2026 16:48:18This page created with the FreedomController Last Modified 03/22/2026 16:48:18 by Freedom Controller

This week, Jeff Clark, former Forrester Research Director, has been reading  Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow, and rather than host a pity party, he dug into some research and shares 5 f'in' tips for marketers dealing with enshitification with our host Ian Truscott. The five tips: Have a clear strategy Provide expertise and education Nurture your community Tell stories that engage and entertain Don't treat the platform like an advertising channel, but advertise! Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Robert shares his decision to leave ChatGPT for Anthropic Claude and the research he's done on all the LLMs that led to his move.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig into her post, "Your KPIs Are Measuring Activity, Not Impact." Highlights from their chat: The “Data Barf Binder”-  where marketing teams measure activity, not impact. Investing in employee communications leads to better outcomes. Awareness metrics can only be useful if connected to outcomes. Quality and context are more important than quantity in content. OKRs help align marketing efforts with business objectives. They also discuss Cathy's podcast, Uncharted Journey, which is currently on hiatus, which shares stories of successful women in marketing.  Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert shares his view on a recent article in AdWeek by Mark Ritson about Anthropic's report on AI's impact on the labor market.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Uncharted Journey | Podcast Bear Essentials: Your KPIs Are Measuring Activity, Not Impact This Old Marketing - AI Can Now Do Marketing. Now What? (523) Mark Ritson on AdWeek 65% of Marketing Jobs May Not Survive AI Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Joe Pulizzi and Robert Rose dig into fascinating new research from Anthropic that reveals how large language models are already capable of executing many traditional marketing tasks. The conversation quickly turns into a deeper question. Is the real disruption AI itself, or the fact that many leaders in mid-size and enterprise organizations never truly valued marketing in the first place? If machines can now execute the tactics, what happens to marketing teams that were already fighting for credibility inside their organizations? The discussion explores what the research means for the future of marketing roles, how AI will reshape tactical execution, and whether strategy, creativity, and trust-building become the true competitive advantages. As usual, Joe and Robert have plenty of opinions and a few laughs along the way. In other news, Meta makes another big move by acquiring Moltbook. Is this a calculated, low-risk gamble from the tech giant, or does the move signal growing pressure in the AI platform race? Meanwhile, LinkedIn content is increasingly appearing in responses from AI chatbots and generative search tools. Joe and Robert discuss what this shift means for marketers and content creators trying to remain visible as discovery moves away from traditional search engines. Winners and Losers Winner #1: Tecovas: A clever follow-up short film connected to a Super Bowl ad campaign shows how brands can extend the life of expensive tentpole advertising. Winner #2: Coinbase launches its new "NPC Break-Free" campaign that will run during the Academy Awards, taking a bold creative swing at culture, conformity, and crypto skepticism. Rants and Raves Robert dives into BlackRock and the fallout surrounding its private credit strategy, raising questions about risk and transparency. Joe closes the show with a rant about a stunning operational blunder by United States national baseball team during the World Baseball Classic. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f'in' tips for getting your Revenue Operations rocking, which include: Making the business case Aligning with business goals, outcomes, and stakeholders Customer focus Building on 4 key foundations Proving value and scaling what works Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert unveils his new Audience Trust Index research that he is publsihing on the Content Marketing Institute blog.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Simon Daniels on LinkedIn  Robert Rose on LinkedIn Mentioned this week: What's Broken in GTM and How to Fix It (podcast) B2B Customer Growth | Accenture Song Measuring Content Marketing in the AI Age, Part 1: The Audience Trust Index Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Let It Grow - Eric Claptoon Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

It was a wild week in artificial intelligence. Joe and Robert break down a surprising stumble from OpenAI and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developments signal for the broader AI landscape and why the growing concentration of power among a small number of platforms should concern marketers and creators alike. If a handful of companies ultimately control how AI works and how it distributes information, that likely tells us exactly where marketing is headed as well. Along the way, Joe and Robert offer a few friendly suggestions to Sam Altman on how he might rethink his public communication strategy during moments of controversy and rapid change. Next, the show shifts to a supposed social media "problem" involving the CEO of McDonald's on Instagram. Except… it wasn't really a problem at all. Joe and Robert argue the episode was actually a major brand win. The bigger lesson? Companies should stop hiding their quirky, weird, and interesting employees. Celebrating authentic personalities inside organizations may be one of the most underused marketing advantages available today. The conversation then moves into the exploding trend of 90-second serialized dramas dominating short-form video platforms. What started as a niche format is quickly becoming a global phenomenon, reshaping storytelling and opening the door to entirely new forms of brand entertainment. Winners and Losers Joe highlights the creative marketing moves coming from Staples and why the brand may be onto something smart in a crowded retail environment. Robert, meanwhile, calls out what he believes was a strategic misstep from global advertising giant WPP. Rants and Raves Joe raves about a growing opportunity inspired by a recent article in The Wall Street Journal on the rise of subscription mail products and why creators should pay close attention to physical experiences in a digital world. And in a rare twist, Robert offers praise for the research and insights coming from Gartner… something listeners may not have expected. As always, Joe and Robert break down what it all means for marketers trying to build sustainable media brands in a world increasingly shaped by platforms, AI, and shifting audience behavior. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research paper from one of Ian's favourite podcasts, Uncensored CMO and agency network Worldwide Partner titled “Confessions of a CMO”.  As is the editorial policy of the show, they pick 5 f'in' things that jumped out of this work: The CMO needs to be the voice of the customer Trading authority for influence When chaos reigns, stabilize the ship The long and the short of it The death of the CMO is wildly overstated Then Ian joins Robert Rose in the virtual bar, The Rose & Rockstar, for a chat about a recent article he published on the Content Marketing Institute blog, part of a series discussing plural brands and earning attention one room at a time.    If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn  Robert Rose on LinkedIn Mentioned this week: Confessions of a CMO Uncensored CMO Winning B2B Brand Trust Part 2: How To Earn Attention One Room at a Time Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube The Clash - Should I Stay or Should I Go (Official Video) Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising is dead. Is he right? Or is this a Trojan horse for something much bigger? Big Brand Advertising: Dead or Disguised? When the head of one of the largest consumer goods companies in the world questions traditional brand advertising, it's not a throwaway comment. Joe and Robert unpack what's really happening: Are we witnessing the collapse of mass brand-building? Or is this a pivot toward creator-led, performance-driven, and retail media strategies? Is "brand is dead" just cover for short-term earnings pressure?     Facebook's Creator Monetization Shift Next, the hosts examine Facebook and its evolving creator monetization programs. Here's the surprising part: most of the creators earning real money aren't in the U.S. or Europe. What does that signal? Is Facebook optimizing for lower-cost content markets? Is this about global growth or cheaper engagement? Does this open the door to more synthetic and AI-generated content? Joe and Robert debate what this means for marketers investing in creator partnerships and for Western creators assuming they're at the center of platform economics. AI Actors, Hollywood, and Trademarking Yourself A fascinating conversation between Matthew McConaughey and Timothée Chalamet sparks a larger discussion: what happens when AI enters the craft of acting? Will we eventually see: Best AI Actor? Best Synthetic Film? Or entirely new creative categories? Joe raises a bigger issue for marketers and creators: should you trademark your name, image, and likeness? As AI-generated replicas improve, protecting your identity may become a business necessity rather than a vanity move. Winners and Losers Winner: The Creator Betting on Landline Phones Joe highlights a surprising trend: a creator sells old-school landline phones. Marketing Loser: U.S. Men's Hockey Robert explains why the United States men's national ice hockey team earns this week's marketing "L." Brand positioning, expectations, and execution all come under scrutiny. Rants, Raves, and Heated Debate Robert dives deep into Anthropic and its recent moves around AI safety. Is the company quietly shifting away from its core safety mission? Then things get heated. Joe and Robert spar over an article by Matt Shumer on the future of AI. Is exponential acceleration inevitable? Are we underestimating the timeline? Or overhyping the disruption? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

This week, our host Ian Truscott chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS software over a cocktail.   Lisa Bonanno is a revenue and customer-focused marketing executive with 20+ years of experience optimizing and scaling global pipeline engines from inquiry to advocacy for B2B SaaS businesses. Ian dives into Lisa's marketing leadership experience, what drew her to marketing as a profession, her views on getting a marketing education, what we can learn from B2C, and: What is on Lisa's rider when she's considering a new gig Where she starts when starting a new gig The advice she gives to young marketers looking to follow in her footsteps What she would chuck into our Rockstar CMO Swimming Pool - our portal to marketing hell The tune that gets her marketing mojo working After catching up with Lisa, Ian joins Robert Rose in the virtual bar, The Rose & Rockstar, for a chat about whether business users getting access to AI-generated code, or vide coding, is going to kill SaaS software.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Lisa P. Bonnano on LinkedIn Robert Rose on LinkedIn Mentioned this week: Tuesday 2¢ - Is The Vibe Killing SaaS? Ian's firm - Velocity B Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Florence + The Machine - Dog Days Are Over (2010 Version) Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Companies like Meta and other social platforms are facing serious scrutiny over the effects of social media on mental health, teens, misinformation, and society at large. Lawmakers are circling. Hearings are happening. Headlines are dramatic. But is this real regulatory momentum… or political theater? Joe and Robert debate: Whether meaningful regulation is actually possible What history tells us about tech antitrust moments And what marketers should prepare for if something does change Are we watching the beginning of a structural shift, or just another PR cycle? OpenAI Buys OpenClaw OpenAI makes another strategic move, acquiring OpenClaw. Smart vertical integration or signs of pressure? Joe and Robert explore: What this signals about OpenAI's long-term positioning If this move strengthens the moat or exposes vulnerability Desperate land grab or calculated chess move? Apple Moves into Video. Too Late? Apple continues expanding its footprint in video podcasts and entertainment. But in a world dominated by established streaming giants and creator-driven platforms, is Apple behind? The discussion covers: Apple's historical pattern of entering late and winning anyway Whether hardware advantage still matters If brand trust gives Apple an edge in a saturated market What this means for content creators and marketers Is Apple playing the long game… or missing the moment? Marketing Winners and Losers Winners Joe shares a win from Surfside and what "winning" looks like in Key West. Sometimes the lesson isn't scale. It's positioning, timing, and owning a moment. Losers Robert discusses the Ring backlash and how they just didn't read the room. Rants and Raves Robert's Rant The evolving role of the AI creator. Is the curator the new role? Joe's Rave Differentiation is not louder messaging. It's clearer identity. In a world drowning in synthetic sameness, the brands and creators who stand for something specific will win. As always, Joe and Robert cut through the noise so you can focus on what matters. Subscribe. Share. And don't miss this one. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

In this episode we reconnect with Robert Rose, CEO of Reliable Robotics, fresh off his testimony before Congress on the state of advanced air mobility. Robert shares what most people misunderstand about FAA certification, i.e. that the regulator isn't there to coach you through it, they're just calling balls and strikes. We explore why Reliable has spent eight years building autonomous systems within existing regulations rather than waiting for new rules, how they've convinced the FAA that zero-visibility automated landing standards can scale from wide-body jets down to Cessna Caravans, and why the "cargo first" narrative that dominates autonomy discussions is largely a regulatory myth.We also dig into Reliable's new Pentagon contract to deploy autonomous cargo aircraft for contested logistics in the Indo-Pacific, what the military calls building "conveyor belts in the sky." Robert explains why military logistics actually demands commercial-grade safety in ways most people don't appreciate, how their solid-state radar technology became an unexpected multibillion-dollar opportunity for existing airlines, and what changed at the FAA after years of low morale and congressional scrutiny. It's a grounded, technically rigorous conversation about what it actually takes to certify autonomy, why operational risk assessments don't work for aircraft above a certain weight class, and how Reliable is grinding through hundreds of compliance submissions to prove that autonomy isn't some distant dream but it's ready now.

This week, Cathy McKnight is back in the studio to discuss changes content marketers need to make in 2026, and as Robert Rose couldn't make it to our virtual bar this week, our host Ian Truscott shares his 3 D's of product content marketing.    Ian and Cathy discuss: Marketing teams are often organized around outdated models The pandemic accelerated the need for digital transformation Organizations must focus on outcomes, not just outputs Silos in organizations are inevitable, but should be permeable AI should enhance human creativity, not replace it Organizations waste money on unused technology Ian shares that B2B tech marketers need to create three types of content to move away from our focus on features and functions, and steps through his 3 D's of Product Content Marketing:  Default Distinct Direction If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Cathy's weekly blog - Bear Essentials Cathy's firm - Seventh Bear Beyond features: the three Ds of product marketing | Startups Magazine Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off. NFL + Bad Bunny: A Strategic Win The NFL's move to spotlight Bad Bunny wasn't just a halftime performance decision. It was a strategic signal about where the league is headed as it expands globally and looks to connect with younger, more diverse audiences. Joe and Robert explore whether this marks a broader repositioning of the NFL brand and what marketers can learn from a legacy organization willing to evolve in public. This isn't about one performance. It's about how institutions modernize without losing their core. Super Bowl Ad Winners & Losers The guys break down the biggest hits and misses from this year's Super Bowl ad lineup. Which brands actually created impact? Who played it too safe? Did AI-driven ads live up to the hype or feel automated and forgettable? Some advertisers made bold cultural bets. Others blended into the background. Spotify's Big Earnings and the Hidden Opportunity Spotify's latest earnings report might signal something bigger than a financial rebound. Joe sees a potential opportunity for creators and marketers who understand the long-term value of owned audio audiences. Is podcasting and direct subscription audio still undervalued? Are marketers overlooking one of the most durable attention platforms available today? If you care about building direct audience leverage, this segment matters. Winners and Losers Joe's Winner: Markiplier's Iron Lung Markiplier's direct-to-theaters success with Iron Lung shows what creator-led distribution can look like without traditional Hollywood gatekeepers. Is this a preview of the next decade of media? Robert's Loser: AI Ads at the Super Bowl AI promised scale and personalization. On the biggest stage in advertising, many of those spots felt soulless and generic. Scale without taste is not a strategy. Rants and Raves Joe's Rant: TikTok Privacy Are creators and brands ignoring long-term privacy and platform risk for short-term reach? Robert's Commentary: The Overblown SaaS Apocalypse Robert pushes back on the constant doom-and-gloom narrative around SaaS and tech. Is the so-called apocalypse real, or just another overreaction cycle? Big Takeaway Legacy institutions are adapting. Creators are bypassing gatekeepers. Platforms are redefining monetization. The question for marketers is simple: Are you reacting to change, or positioning yourself to benefit from it? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

This week, our host Ian Truscott welcomes back former Forerster Research Director Jeff Clark after his holiday. Jeff turns the tables on Ian and quizzes him on the 5 F'in' fails for the Story, one of our 5 F'in' Marketing Fundamentals.   They discuss: Sales stops trusting marketing when the story is fractured. A distinctive story helps avoid the B2B beige trap. Buyers make decisions based on emotional connections, not just features. Competing solely on price leads to a race to the bottom. Content should be treated as a strategic asset, not just a tactic, and needs a proper launch plan to be effective. In the Rose & Rockstar, our virtual bar, Ian asks Robert Rose, Chief Trouble Maker at Seventh Bear, what he would do today if he were starting from scratch with a content program or a content creator today, in the current environment with social media algorithms and search experiences that seem to discourage organic growth versus paid.  If you have any comments or thoughts on this topic, we would love to hear them. We welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn  Robert Rose on LinkedIn Mentioned this week: The 5 F'in' Marketing Fundamentals Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's the episode you've been waiting for. Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and creators right now. Is print really making a comeback, or are we just nostalgic for a slower, more thoughtful era of media? Why does everyone seem so certain in a world that's becoming more complex by the day? And is "thoughtful marketing" finally ready for its return after years of hacks, shortcuts, and algorithm chasing? The guys also dig into a question every content team should be asking: Is content actually broken, or is the real problem your org chart? Along the way, Joe and Robert explore what might be the next great opportunity for marketers and content entrepreneurs who are willing to zig while everyone else zags. Big ideas. Sharp opinions. A few laughs. And plenty to argue about on your next walk or commute. You don't want to miss this one. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

This week, our host Ian Truscott welcomes back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, before he slips off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose.  In the studio, Dennis shares his experience of growing a content marketing community from a few like-minded bloggers at a local restaurant to an international virtual community with thousands of members and speakers that represent the great and the good of content marketing.  In the Rose & Rockstar, our virtual bar, Ian and Robert discuss some recent work he's published on the Content Marketing Institute blog that looks at how we build authority ladders for our AI agents, the work that this takes and some of the risks if we don't. If you have any comments or thoughts on this topic, we would love to hear them. We welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Dennis Shiao on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bay Area Content Marketing Meetup From Dennis: Attention Retention and the Content Corner Newsletter Robert's article - Agentic AI in Marketing Part 3: How To Build an Authority Ladder Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience.  How do backlink strategies (SEO) and citations (AEO) work together, and what unified content strategy can help brands earn both? In the age of GEO, how should membership organizations decide what content to keep free versus behind a paywall, especially when balancing search visibility with exclusive expert value? As AI takes over more execution, will small businesses and solopreneurs still need and pay for human marketing strategy, and how can independent consultants differentiate and stay relevant in an AI-first world? Did the Netflix series about the Dallas Cowboys Cheerleaders measurably impact the team's brand or game viewership, and is it a model for how entertainment content can elevate a sports franchise's marketing? Should marketers clearly separate "content marketing" (audience-building) from "sales enablement content" (purchase support), and does lumping them together lead to bad strategy and wrong KPIs? If you were starting from zero today, with AI flooding every channel, what would you build first to create real audience trust and attention over the next five years, and what would you completely ignore that most marketers are still chasing? Thanks to all of you for your questions and support. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

This week, we go back to the old weekly format, with Ian Truscott hosting a guest in the studio before we slip off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose.  In the studio this week, Cathy McKnight makes her monthly visit to chat about all things content, asking the question: Do CMOs still care about a CMS when defining their tech stack?  They also dive into the challenge of disruptive requests within a marketing team, discussing her article Last Week's Crisis Shouldn't Affect This Week's Work. Ian then joins Robert in the Rose & Rockstar, our virtual bar, to explore an analogy Robert has made about the railways in his recent article for Content Marketing Institute on deploying AI.   If you have any comments or thoughts on any of these topics, please get in touch with the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Cathy's article - Bear Essentials: Last Week's Crisis Shouldn't Affect This Week's Work Robert's article - Agentic AI in Marketing for 2026 Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on This Old Marketing, Joe and Robert unpack a trio of headlines that perfectly capture the optimism and overconfidence of the AI era. First, Apple and Google announce a multi-year partnership on AI. Two of the most powerful companies on the planet, joining forces to shape the future of intelligence. What could possibly go wrong? Then OpenAI confirms that advertising is coming to ChatGPT later this year. The honeymoon phase of AI is officially over, and the business model phase has arrived. Joe and Robert explore what ads inside conversational interfaces really mean for brands, creators, and trust. Finally, Salesforce steps up to answer MrBeast's call for the "most amazing Super Bowl ad ever" for Super Bowl 2026. When enterprise software meets YouTube spectacle, expectations get set very high. And history suggests that rarely ends quietly. Marketing Winners: Dos Equis, for proving that great brand storytelling and humor still cut through, even in an AI-flooded content world. Breeze Airways, for smart positioning and customer-centric marketing in an industry that desperately needs both. Rants and Raves: The continued rise of AI-generated music hitting the charts, raising uncomfortable questions about creativity, authorship, and what "human" even means in popular culture. A rave for Viktor Frankl's Man's Search for Meaning, and why its lessons about purpose, suffering, and responsibility feel more relevant now than ever in a world optimized for convenience and automation. As always, the episode ends where This Old Marketing lives best, at the intersection of technology, media, and the timeless human need for meaning, trust, and something real to hold onto. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

The content marketing pioneer who coined the term in 2001 reveals the urgent reality: creators have 12-24 months to build discoverable human audiences before AI-generated synthetic content makes it nearly impossible. The 99% Problem and the Vinyl Solution Joe Pulizzi drops a startling statistic: 99% of content being created today is heavily influenced by AI. Instagram recently admitted they can't keep up with the flood of AI content and won't even try to block it. But Joe isn't running from AI—he's running WITH it while building something AI can't replicate: authentic human relationships with loyal audiences. His "vinyl strategy": While 99% of content becomes synthetic commodity, human creators can become the premium 1% that builds small audiences who know, like, and trust them. What You'll Learn In this episode, discover: • Why being KNOWN (not famous) is your only competitive moat in the AI age • The urgent 12-24 month window to build your audience before discoverability becomes impossible • Joe's 30-minute daily AI practice using ChatGPT as co-CEO, health coach, and financial advisor • How to find your "tilt"—that one thing you're exceptionally good at for a specific audience • Why email and owned audiences matter more than algorithm-dependent platforms • Why Joe stopped his 527-episode podcast to focus on ONE thing: his newsletter The Tilt • The generational advantage Baby Boomers and Gen Xers have (and how to leverage it) • How to use AI as collaborator while maintaining your authentic voice About Joe Pulizzi Joe Pulizzi is founder of Content Marketing Institute and The Tilt, bestselling author of seven books including Epic Content Marketing (named a Must-Read Business Book by Fortune Magazine) and Burn the Playbook. He coined the term "content marketing" in 2001 and received the Content Council's Lifetime Achievement Award in 2014. He successfully exited CMI in 2016. His two weekly podcasts include the award-winning This Old Marketing with Robert Rose (the longest-running marketing news podcast) and Content Inc. (recently concluded after 527 episodes). His foundation, The Orange Effect, delivers speech therapy and technology services to over 450 children in 40+ states. Key Takeaways Curiosity is one of the most human traits—point it in the right direction and opportunities emerge. Block 30 minutes daily for AI experimentation. Write down the 10 things that make you uniquely you. Then start building your audience on ONE platform where you own the relationship. The future belongs to the curious and the known. Episode: 551 Guest: Joe Pulizzi Host: Park Howell Show: Business of Story Topics: AI, Content Marketing, Creator Economy, Audience Building, Synthetic Content, Personal Branding, Newsletter Strategy, Career Development, Retirement Planning

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, we dive back into the obsession marketing commentators seem to have with declaring things as dead. Recently, it seems PR has been getting the “it's dead” treatment from the cool kids high on social media Kool-Aid, but in an age when networks, human-to-human marketing, and influence are so important, the chaps discuss why PR should be very much alive. They discuss: Modern PR requires building relationships with influencers, not just journalists. The skills needed for PR have evolved with the rise of social media. Integrating PR into overall marketing is crucial for success. If this resonates with you or if you have a suggestion for a topic in the bar, please get in touch with us - hello@rockstarcmo.com Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week This Old Marketing Podcast - The Death of Dead Marketing Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode of This Old Marketing, Joe and Robert tackle one of marketing's favorite habits: declaring things dead. Every year, marketers rush to pronounce entire channels, strategies, and ideas obsolete. But many of the things we keep writing off are not only alive, they're quietly doing the hard work of building trust, relevance, and long-term value. Joe and Robert break down what marketers think is dying (but isn't), why these fundamentals continue to matter, and what actually deserves to be put out of its misery. Things Marketers Think Are Dead (But Aren't) The Website Why the website is still the center of gravity for trust, clarity, and audience ownership, especially as platforms become more volatile and AI-driven. Traditional PR and Communications How earned media, relationships, and credibility haven't disappeared, they've become harder to fake and more valuable as synthetic content explodes. Purpose-Driven Marketing Why purpose didn't die. Performative purpose did. Authentic values still matter, but only when they're proven through action over time. In-Person Events The enduring power of physical connection, shared experiences, and real community in a world dominated by digital noise. Things That Probably Should Be Dead Safe Marketing Why playing it safe is the fastest way to be ignored, and how clarity, conviction, and point of view beat neutrality every time. The Myth of Personalization After 25 years of trying to get personalization right, most marketing still confuses data with relevance. True one-to-one personalization at scale remains elusive, often resulting in content that feels generic, invasive, or hollow. The real opportunity isn't more personalization, it's better positioning and messages that resonate deeply without pretending to speak to everyone individually. Coming Soon: Listener Questions Episode In a few weeks, Joe and Robert will be recording a special listener Q&A episode, and they want to hear from you. Have a marketing question you want answered on the show? Submit your question in text or audio form at: https://www.thisoldmarketing.com/ Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, there is a story that has been doing the rounds on LinkedIn for the last three weeks, that keeps appearing in Ian's feed from the Wall Street Journal called Companies Are Desperately Seeking ‘Storytellers' that has got a lot of commentary, pointing out its flaws.  As an expert and author of three books on Content Marketing, Ian asks Robert: if he had written the story, what would he have written?  The answer? As you'll hear, if he'd have covered the following: Storytelling is a crucial skill, but many companies misunderstand what it means Effective storytelling requires a blend of strategy and mechanics Tension and resolution are key elements of a good story, which marketing content lacks Businesses need to recognize existing storytelling skills within their teams. If this resonates with you or if you have a suggestion for a topic in the bar, please get in touch with us - hello@rockstarcmo.com Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week: Companies Are Desperately Seeking ‘Storytellers' - WSJ Yes, You Better be a F**king Storyteller - Rockstar CMO Ann Handley's take on LinkedIn Lyla Rae Hightower Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Joe and Robert break down the latest signals in the economy, media, and marketing, from stabilizing job data and corporate tax incentives to AI's growing influence on content, platforms, and creative work. They also dig into where responsibility lies in an AI-saturated world and which organizations are adapting well…or getting it wrong. Key Topics Discussed Economic Update: Jobs and Stability Joe and Robert open the show with a look at recent U.S. economic data. After months of uncertainty, layoffs appear to have slowed, and job numbers are showing signs of stabilization. While not a return to boom times, the data suggests the labor market may be finding its footing heading into 2026. Corporate Tax Incentives and 2026 Profits The conversation turns to tax policy and its impact on business. Joe and Robert discuss how the permanent reduction of the corporate tax rate from 35% to 21%, along with other incentives, is setting mid-sized and enterprise companies up for significantly higher profits in 2026. They explore what this means for cash flow, reinvestment, and corporate behavior moving forward. Instagram, AI, and the Burden on Creators Next up, Joe and Robert analyze comments from Adam Mosseri and Instagram around AI-generated content. Mosseri makes it clear that Instagram does not intend to fully police AI content, instead emphasizing the importance of human creativity and authenticity. Joe and Robert question whether platforms are abdicating responsibility and placing the full burden on brands and creators to stand out in an increasingly cluttered, AI-driven feed. Final News: Uber's Co-Creation Ad Strategy In final news, the guys highlight Uber and its growing advertising business. Uber's co-creation media tactics are viewed as a smart, forward-thinking approach to revenue generation. Joe and Robert agree that too many enterprises still underestimate marketing's role as a direct revenue driver, not just a cost center. Marketing Winners and Losers Marketing Winner (Robert) Equinox Robert praises Equinox for its ad campaign that pokes fun at AI-generated content, using humor and human insight to cut through the noise and reinforce brand identity. Marketing Loser (Joe) Nebula Awards Joe calls out the Nebula Awards for their new rules banning any use of generative AI in the creative process. While intended to protect writers, Joe argues the decision is short-sighted, unenforceable, and misunderstands how creative tools evolve. Rants and Raves Robert's Rant: Robert takes aim at Digiday and what he sees as an overly cozy fascination with Accenture, questioning the value and objectivity of that coverage. Joe's Commentary: Joe closes with thoughts on the Corporation for Public Broadcasting winding down operations. He clarifies that PBS itself is not shutting down, but explains how the loss of federal funding disproportionately impacts rural and small-market stations, potentially reshaping public media into a more urban-centric system. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, as they lift their glasses to the new year, Ian and Robert dig into one of Robert's favorite predictions for 2026, and they discuss: AI strategy will be integrated into everyday business and the term 'AI strategy' will be quickly outdated. AI tool use will increasingly be driven by personal productivity, rather than by a corporate mandate. The business need for human skills augmented by AI. Using AI to make work better rather than faster. Plus, a prediction about crypto, as both Ian and Robert show that they are not crypto experts.  If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week This Old Marketing's - 2026 Content & Marketing Predictions Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Pulizzi and Robert Rose kick off this week's episode by unpacking the TikTok "sale" and what actually happened behind the headlines. Was it really a sale? Why was a true divestiture nearly impossible? And what does the outcome tell us about platform risk, regulation, and the future of rented audiences. From there, Joe and Robert shift into what they believe will be the most important marketing, content, and AI stories of 2026. Not predictions, but the conversations marketers will be having once the year is underway. They dig into whether the long-awaited AI bubble ever actually bursts in marketing, how AI changes headcount and team structures, and what happens to the brand website when search and discovery are increasingly mediated by AI systems instead of humans. The episode wraps with rants and raves. Robert rants about marketers' obsession with declaring everything dead, while Joe rants about Denmark's decision to shut down its postal service and what that signals for the future of physical letters and communication. In this episode, you'll learn: What really happened with the TikTok deal and why it was never a traditional sale Why the AI "bubble" may never pop in marketing the way people expect How AI could lead to fewer marketing jobs, or more leverage for the right roles Why the role of the website is changing for brands and creators What Denmark ending postal service delivery says about the future of letters Rants and raves: Robert's rant: Marketers love predicting the death of everything Joe's rant: Denmark shuts down postal service delivery and the slow disappearance of letters Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Joe and Robert kick off their annual predictions episode by grading last year's forecasts using ChatGPT. They revisit what hit, what missed, and why context often ruins otherwise solid predictions. Along the way, they discuss AI's uneven progress, platform power shifts, crypto hype, nostalgia marketing, podcast attrition, and the growing tension between tech optimism and cultural fatigue. The episode closes with fresh predictions spanning marketing, media, sports, and culture. Key Topics and Takeaways 2025 Predictions Reviewed (with AI grading) BlueSky stalls while X stabilizes and improves monetization TikTok avoids a ban and continues to grow despite regulatory pressure AI image tools (including early Sora) underwhelm initially Bitcoin fails to hit $200K despite strong institutional momentum Generative AI stumbles, but without a single catastrophic "AI Chernobyl" Online sports gambling faces increased scrutiny and structural pullbacks Podcast attrition accelerates quietly ("pod fading") Major brands lean hard into nostalgia as a hedge against AI sameness One major political prediction completely misses 2026 Prediction Overview Joe goes deep into the importance of email as an indication of humanity and states that the reply rate will be the key KPI for email moving forward. In addition, he makes big bets on: - Famous creators stopping their channels - Elon Musk's net worth at the end of the year - Apple buying Disney Robert believes that AI strategy will no longer be in vogue, and marketers will stop using it altogether because AI will be integrated into everything. Robert also discusses "the Mamdani effect" and how it will take over the election process. Tune in to the episode to get all the predictions right up to the very last minute.  Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

As 2025 comes to a close, Steve revisits five standout moments from five of our most impactful Great Practice conversations this year. This episode is built as a highlight reel, with short clips pulled from full-length interviews that focused on the business side of running a law firm. The goal is simple: give you the best ideas from 2025 in one place, so you can spot the next upgrade your firm needs and put it into action. As you listen, treat this like a working session. Steve tees up five areas to pay attention to, and each clip gives you a practical lens you can apply right away. When a segment makes you think, "That is exactly what we need," pick one idea to implement this week, then use the show notes to jump into the full episode for the complete conversation. You'll hear: John Morgan on building a systems-first, 21st-century firm through automation and transparency, and what it looks like to scale without relying on individual heroics Chris Murphy on upgrading your case mix by choosing your lanes, setting intake criteria, and confidently saying no to the wrong work while referring it out the right way Lori Pulvermacher on turning hiring into real capacity with a 90-day onboarding plan that defines what "winning" looks like at 30, 60, and 90 days Barb Betts on asking for introductions instead of transactional referrals, and how to do it with language that feels natural and creates real permission Robert Rose on building repeat referrals with a scalable partner program, using simple relationship "rings" and value touches that keep you top of mind If a specific moment hits home, check the show notes to jump into the full episode with that guest and take the next step from insight to implementation. Next week, we'll share Part 2: Best of 2025, Great Life. In this episode, you will hear: Five standout Great Practice moments from 2025 Scaling with systems, not heroics Automation and transparency for consistency and leverage Niche discipline, intake criteria, and confidently saying no Hiring into capacity with a 30/60/90-day onboarding plan Asking for introductions and building referral momentum through relationships Building repeat referrals with a structured partner content program Follow and Review: Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ Supporting Resources: Grow or Die: John Morgan's Relentless Strategy for Law Firm Expansion – Part 1: atticusadvantage.com/podcast/grow-or-die-john-morgan John Morgan: www.forthepeople.com/attorneys/john-morgan Morgan & Morgan: www.forthepeople.com Litify: www.litify.com Injury.com: www.injury.com The Client Upgrade System That Changes Everything with Chris Murphy: atticusadvantage.com/podcast/client-upgrade-system Chris Murphy: atticusadvantage.com/team/chris-murphy Scalli Murphy Law, P.C.: www.scallimurphy.com Onboarding as a Competitive Advantage: 7 Essential Tips for Law Firms with Lori Pulvermacher: atticusadvantage.com/podcast/strategic-onboarding-for-law-firms Lori Pulvermacher: atticusadvantage.com/team/lori-pulvermacher Download: New Hire Onboarding Guide for Law Firms: atticusadvantage.com/worksheets/new-hire-onboarding-guide Beyond Word of Mouth: Systemizing Referral Marketing with Barb Betts: atticusadvantage.com/podcast/beyond-word-of-mouth-systemizing-referral-marketing Barb Betts: www.barbbetts.com The Biggest Marketing Mistakes Lawyers Make and How to Fix Them with Robert Rose: atticusadvantage.com/podcast/marketing-mistakes-lawyers-make-with-robert-rose Robert Rose: robertrose.net Seventh Bear: www.seventhbear.com Reach Out To a Practice Advisor: atticusadvantage.com/contact-us   If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Curious about growing your own practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  However, this week, as we ease into the holidays, Ian and Robert are doing something different, not talking directly about marketing but a fascinating AI collaboration project Robert has been working on, as he has unveiled the next country music star - Lyla Rae Hightower. We learn about the process Robert has gone through over the last six months, using his own music to create a new country-music singer character who has released an EP, using various AI tools to create not just the music, but the images and videos, and how he has launched Lyla Ray on Spotify, Apple Music, YouTube, and all the channels.  If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Lyla Rae Hightower - website and music Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on This Old Marketing, Joe Pulizzi and Robert Rose unpack two seemingly separate Wall Street Journal stories that are actually deeply connected. First, they dig into the WSJ article declaring that companies are now "desperately seeking storytellers." The irony is not lost on Joe and Robert. Storytelling in business is nothing new. Brands have been building audiences, publishing content, and creating narratives for decades. So is this really a new trend, or is the Wall Street Journal simply waking up to what marketers and creators have known all along? They explore why the term "storyteller" is suddenly everywhere on LinkedIn, what companies really mean when they use it, and whether this shift represents real change or just a shiny new label for old work. Next, the conversation turns to another WSJ piece highlighting the growing anxiety among white-collar workers. Layoffs, AI fears, fewer job openings, and slower hiring cycles are reshaping how knowledge workers feel about stability and career growth. Joe and Robert break down the data and argue that the real risk is not losing a job, but tying your identity to a single role or employer. Flexibility, curiosity, and the ability to adapt are becoming the most valuable skills in the modern economy. In news, the co-founder of DraftKings launches a creator-led systems company designed to capitalize on the window of opportunity before AI-generated content floods the market. Joe and Robert discuss why productizing creators and building owned systems may be the smartest move right now in the creator economy. Winners, Losers, Rants, and Raves Marketing Loser: In-N-Out, for taking "Order 67" off the menu rotation and confusing loyal fans everywhere. Joe's Winner: Tom Scott, for building a smart, thoughtful web presence that directly addresses AI scrapers and the future of content ownership. Joe's Rant: The growing push to integrate prediction markets into the mainstream financial system and why this could have serious unintended consequences. Robert's Rave: A tradition unlike any other. Robert closes the show with his annual holiday poem. As always, Joe and Robert bring perspective, skepticism, and a little holiday spirit to wrap up the year. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  Inspired by Robert's post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discuss the future of corporate websites with the changes in our behavior with AI and how Google will evolve the search experience.  They discuss: How marketers often ruin nice things. Are websites becoming obsolete with the rise of AI visualizations? Trust in advertising is linked to how easily information is understood. The future of search results may prioritize personalized content. Building relationships with audiences is more important than traffic. Subscription models may redefine website purposes. Content producers face challenges in gaining organic traffic. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week The wine Robert chose this week - Brunello di Montalcino Robert's post on LinkedIn - Same Enshittification, Different Day. AI Can't Kill Websites That Build Connections (Yet) - Robert's article Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe and Robert open the episode with major breaking news: Disney is reportedly finalizing a $1 billion investment in OpenAI along with a licensing deal that would allow creators to use select Disney IP inside OpenAI tools. The boys unpack what this actually means— Why Disney is making this move now How this could transform creator workflows What Disney gets strategically vs. what OpenAI gains Whether this is the first domino in a wave of entertainment–AI partnerships The $100 Billion Battle for Warner Bros. Discovery Next, Joe and Robert dig into the increasingly chaotic race for Warner Bros., as Paramount, Skydance, and Netflix position themselves for what could be a $100B mega-deal. They discuss: Who really has the leverage Which bidder makes the most strategic sense Potential antitrust concerns Who stands to win (and who almost certainly loses) if this deal happens Australia Moves to Ban Social Media for Kids Under 16 The conversation shifts to Australia's new legislation banning social media access for children under 16. Joe and Robert debate: Will it work? How would it even be enforced? Are governments finally becoming serious—or is this political theater? What responsibility platforms have in the mental-health crisis Special Segment: Robert's AI Music Persona, Lyla Rae Hightower A highlight of the episode, Robert takes listeners behind the scenes of creating his AI-powered music persona. He details: The creative spark behind the character Tools and workflows he used to bring the music to life Unexpected challenges in the process How he's distributing and promoting the project Why this experiment signals a new frontier for creators Spotify https://open.spotify.com/artist/09m7OjGKcL1aOKKqyhZjui   Apple Music https://music.apple.com/us/artist/lyla-rae-hightower/1857062007   YouTube https://www.youtube.com/channel/UCDwdVLXGCWaO-SMOLuhSE8Q   Website https://lylahightower.com/ Winners & Losers Marketing Loser of the Week: Salesforce — Joe walks through the company's confusing decision to consider a name change and what it signals about the brand's broader struggles. Rants & Raves: Joe ends with commentary on Kara Swisher's reporting around Apple possibly buying Disney—and whether such a deal is even remotely plausible. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  Inspired by an article by Robert - Content Marketing in 2026: Why Your System Matters More Than Your Content - this week, over a modern English cocktail, Ian and Robert look forward to what 2026 will bring for content marketing, which inevitably means chatting about AI. They discuss: The changing role of AI in content creation Overcoming the challenges of scale  Balancing brand consistency with stifling creativity The creation process as part of the thinking process The word of 2025 “authenticity” If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Content Marketing in 2026: Why Your System Matters More Than Your Content Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

The boys kick things off with a Black Friday breakdown and what it tells us about the K-shaped economy we now live in. Joe and Robert dig into spending trends, why some consumers are thriving while others are cutting back, and what this split means for marketers heading into 2026. They look at whether this year's patterns are temporary or structural, and what smart brands should prepare for next. From there, they turn to YouTube. Advertisers continue to shift budgets to the platform, and the data shows that YouTube is both the present and the future of television. Joe and Robert talk about how ultra-niche creators might be the biggest hidden opportunity for small and mid-sized brands looking to win in the influencer economy. The final story covers X and the platform's new "About Your Account" settings. Is it meaningful, helpful, or even newsworthy? The boys debate whether this is a real improvement or just another attempt to show activity without fixing the core issues. Winners and Losers Winner: Time Joe highlights Time as an example of a legacy brand doing things right, with a renewed focus on email subscribers and a strong commitment to in-person events. A modern media model built on direct relationships, not algorithms. Loser: Omnicom and the PR industry Robert takes the gloves off with a critique of Omnicom and the state of PR. He questions whether the industry is adapting fast enough to the shifts in trust, media fragmentation, and brand storytelling. Rants and Raves Robert's Rant Robert digs into a recent IPG study and why he believes it misses the mark. He breaks down the assumptions behind the research and what marketers should actually pay attention to. Joe's Rave Joe shares new research on gratitude and why it matters far more than most marketers realize. A positive scientific reminder that appreciation is a performance advantage, not just a personal virtue. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, Ian and Robert discuss whether the froth will be blown off AI and we'll return to the fundamentals in 2026 with AI as a tool, or will the hype continue? They discuss: If AI's frothiness will continue or if reality will set in during 2026. A prediction that the marketing landscape is shifting back to fundamentals. AI is becoming a personal productivity tool rather than a replacement for jobs. The gradual and complex integration of AI into business processes The continued importance of understanding customer personas  If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week The AI special on This Old Marketing Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Google's release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert Rose break down what Gemini means for marketers, creators, and anyone relying on organic reach. Will Gemini end organic discovery as we know it? Will synthetic creators become the majority of all content online? And is there still a path forward for human creators? Joe and Robert go deep into: Google's move from traditional search to a full AI-model Why this shift could make Google even more dominant What happens to creators when platforms auto-generate the content The new ad model emerging behind AI search The long-term implications for independent writers, podcasters, and entrepreneurs Winners & Losers: Joe spotlights Allegiant Stadium as a branding masterclass Robert unveils a conspiracy theory surrounding Jeffrey Katzenberg's new AI marketing startup Rants & Raves: Joe reacts to a Washington Post survey about people reading ChatGPT-created posts — and why he's concerned it could impact birth rates Robert shares the creative friction behind building an AI-generated country music artist If you're a marketer, creator, or business owner trying to understand what's coming next, this is a must-listen episode. News we didn't get to: Meta 'buried' more evidence Creator Economy ad spend up again Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, over a splendid seasonal cocktail, Ian and Robert discuss the apparent shift in LinkedIn from a community platform we perceive it to be to an attention-grabbing ad platform, with reported changes in the algorithm and the experience of folks with big audiences not getting the impressions they once did.  They ask if LinkedIn is still a great platform for organic reach or is now pay-to-play, and Robert shares some advice on how content needs to perform rather than depend on individual follower counts. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special Thanksgiving edition of This Old Marketing, Joe and Robert dive into the future of AI and what it really means for marketers, creators, and anyone trying to build an audience in the next few years. The boys explore how long traditional marketing roles will remain intact and why we may be much closer to a tipping point than most people want to believe. The Window Is Closing Joe and Robert revisit a theme they've both been writing about lately: the shrinking window of time before AI reshapes content, distribution, and discoverability. They break down what creators and marketers can still do right now to secure their position before the landscape shifts for good. Their take: you have a few years. Maybe less. And waiting is not a strategy. The Real Job of the Future In a world where AI generates nearly everything instantly, Joe and Robert ask the big question: what will the actual marketing job look like five or ten years from now? The answer isn't another technical role. It isn't prompt engineering. It isn't "AI operations." The position of the future is rooted in skills AI can't replicate: Being known personally by real people Building in-person trust Hosting gatherings, leading communities, and showing up in the real world Connecting human beings to human beings If AI floods the world with infinite content, the new scarcity becomes physical presence. What Creators Must Do Next The boys outline the shift every marketer and content entrepreneur must make: from chasing reach to cultivating real connections. From relying on platforms to building owned audiences. From algorithmic exposure to human relationships that cannot be automated. This special episode is a wake-up call and a roadmap rolled into one. Why This Matters Right Now Thanksgiving is a time for reflection, and the episode closes with Joe and Robert reminding listeners that the next few years are arguably the most important years in the history of marketing. AI will change everything. But it won't replace the marketers who understand what actually makes people move, trust, and gather. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, over a seasonal cocktail with a biscuit rim (yes, it's a thing), they discuss the idea of being good at AI - and whatever the hell that means.  They discuss a study by a University in Finland covered by Inc magazine and the Dunning-Kruger effect it found, both in people's perceptions of their own AI abilities and in the subject matter they are using AI to create. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Robert's post on LinkedIn New Research Warns That AI Is Causing a 'Reverse Dunning-Kruger Effect' - on Inc.com Beware the Robot Yes Man - from Ian's blog Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

The episode kicks off with a pointed look at Meta, which seems to be earning a fortune from fraudulent and scam ads. Joe and Robert trace the pattern back more than a decade…from election misinformation to repeated scandals. The question emerges: Is Meta the least ethical major player in the industry today? This conversation naturally leads into a look at the growing AI bubble and Michael Burry's bet against The Magnificent Ten. While his prediction may eventually play out, the boys debate why we're likely still two years away from any real correction. Top Stories Meta's Long History of Trouble Joe and Robert walk through Meta's pattern of behavior, including the current windfall from scam ads, reminders of past election interference issues, and the repeated failure to effectively police the platform. The bigger question: if this is systemic, where does it go from here? The AI Bubble and Michael Burry's Bet The legendary investor who foretold the mortgage crisis is now shorting the biggest tech companies. The boys give context on why he might be early, what signals they're watching, and what marketers should learn from speculative hype cycles. Disney Spends Up…But Not Where You Think Disney is increasing content spending, but the bulk is shifting toward live sports and in-person experiences. Joe and Robert discuss what this means for marketers and why "experiential" continues to be a long-term bet. Coke's AI Holiday Ad Maker Responds The studio responsible for Coca-Cola's AI holiday ad gives its defense. Is this just another evolution of creative tools, or are creators right to be irritated? The boys break down the nuance. Winners and Losers Joe's Winner: Netflix House Smart expansion into experiential entertainment. A real signal of where media companies are headed. Robert's Loser: The end of the Farmer's Almanac A long-running institution finally fades. Robert shares why this one stings and what it says about legacy content. Rants and Raves Robert's Rant: Microsoft's sales content Robert has feelings…big ones. And he shares them. Joe's Commentary: Chatbot JesusWhat could go wrong? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a fancy martini, Ian and Robert discuss a keynote from P&G's Marc Pritchard at this year's ANA Masters of Marketing Conference, where he outlined his five marketing fundamentals and Robert's take in an article for the Content Marketing Institute blog.  The five points from Pritchard's keynote that they discuss: Know your consumer Know your brand Fall in love with advertising Build memory Nurture creativity If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week 5 Marketing Fundamentals That Still Work in 2026 ​​Marc Pritchard: Why marketing's old rules still work in a new world | The Drum Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Joe and Robert cover three major AI stories shaping the creative and marketing landscape. First, the guys break down the debut of Xania Monet, the first AI-powered artist to land on a Billboard chart. Is this the start of a new music era...or the beginning of the end for human creativity? Next, they unwrap Coca-Cola's second annual holiday AI ad. But this year, it's not just Coke. Expect a wave of AI-generated holiday campaigns across brands. Joe and Robert debate what this means for creative differentiation and audience connection. Finally, they analyze Bloomberry's massive study of 180 million jobs, revealing how AI is reshaping the global workplace faster than anyone imagined. Who's safe, who's not, and what can marketers learn from the data? Winners and Losers: Robert's Winner: Gannett's bold rebrand to USA Today—a move that simplifies identity and aligns with its strongest brand equity. Joe's Winner: Print media. Joe points out the surprising long-term resilience of print and why physical media might be the next big comeback. Rants and Raves: A new journalism collective forms to sell sponsorships - Robert shares his take on why collaboration is an important way forward for small creators. More college students are choosing double majors - Joe digs into what that says about the next generation of marketers. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.  This week, Ian learns that Robert is re-reading a marketing classic, Different by Youngme Moon, and asks why Robert keeps revisiting this book. They discuss the importance of differentiation, how different is better than better, and how we need to be wrong for some to be right for others. Plus, the importance of knowing whether your cider is hard or soft.  If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Different: Escaping the Competitive Herd by Youngme Moon | Goodreads Sally Hogshead - Different is Better than Better Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  As Robert is a prolific writer, Ian returns to pulling at the thread of Robert's writing process that they discussed last month. This week, they explore the process that Robert has developed for using ChatGPT as a writing and research assistant. The discussion includes: Robert's 8-point process for developing content with AI Training ChatGPT to interview Robert about a topic Creating a 'show Bible' for a topic for a collection of content assets Pressure testing an idea with AI and the unexpected insights this can give How this process actually takes more work and time, but improves the quality Robert also shared an excellent point about having ChatGPT create the content, versus following this sort of process that takes you on a creative journey.   “Constructed content is only loved after it exists, while created content is loved before it exists”. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Robert's podcast with Joe Pulizzi - Atlas Shrugged: Is OpenAI Coming for Google? (503) Ian's firm - Velocity B Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  Chris Ross, a VP and Analyst at Gartner for CMOs, recently published on LinkedIn that their research found that 45% of consumers find personalization creepy, inspiring Ian and Robert to take a trip down memory lane and discuss the two-decade challenge that personalization has faced and if anything has really changed, even with the rise of AI.  If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Chris Ross at Gartner  Is failing to freak out 52% of our audience the best we can do? - Chris Ross Ian's firm - Velocity B Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a fierce absinthe cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute, based on a survey of 1000 marketers and research that Robert was the lead analyst for this year.  Some key points they discuss from the research: AI should enhance creativity, not replace it. Budget priorities in marketing are shifting towards technology. Quality content strategy is more important than quantity. Creativity in marketing needs to be prioritized. The importance of human investment in marketing teams. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn and on Threads Mentioned this week B2B Content and Marketing Trends: Insights for 2026 Ian's firm - Velocity B Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I'm reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode. How did we get here? And more importantly—what can you, as a creator, take away from this kind of consistency? In this episode, I break down the keys that made it possible: Consistency builds trust. Showing up week after week, no matter what. Partnership makes the journey sustainable. The right collaborator keeps things fun and accountable. Community comes before content. People return for the connection, not just the information. Evolving with a steady premise. Adapting to new trends while staying anchored in a core promise. Whether you're five episodes in or fifty issues into a newsletter, this episode will remind you why the long game matters and how to play it.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, with a nod toward the Dude of the Big Lebowski, Robert keeps his Russian dark, and Ian asks what Robert makes of the trend for fractional marketing leadership. Key talking points this week: The term 'fractional' may be more of a sell-side term than a buy-side term. Independent consultants are increasingly preferred over large agencies. AI is disrupting traditional consulting roles, emphasizing the need for individual expertise. Understanding the job to be done is crucial. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Ian's firm - Velocity B This Old Marketing - Robert and Joe's podcast Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

It's here...the 500th episode of This Old Marketing! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stories, clips, and predictions from across the past twelve years of the podcast. Along the way, they're joined by some surprise guests and special videos from friends of the show. Highlights from the Episode The Beginning (Episode 1 – November 20, 2013): Joe and Robert recall the car ride that sparked the idea and how they launched the first episode in less than two weeks. Hear the original introduction, plus proof that football talk has always been part of the show's DNA. Episode 100 (October 12, 2015): Reflections on content marketing trends a decade ago, from the rise of content brands to the great terminology debate. Joe predicts the rise of the walled gardens, Robert envisions marketing's shift toward experiences, and both make some bold (and hilarious) calls about Apple, Disney, and Twitter. Episode 200 (September 11, 2017): A nostalgic milestone filled with clips, insights on audience building, and predictions around Facebook's billion-dollar content push. Highlights include Robert's reflections on the value of audience and the duo's “can't believe we made it this far” moment. Episode 211 (December 11, 2017): The original “finale” - Joe and Robert answer listener questions, quiz each other, and close out what they thought was the end of the journey. Episode 212 (July 15, 2019): The “Genesis Planet” comeback episode after 577 days away. Joe and Robert return in full stride, proving the magic never left. Episode 300 (December 3, 2021): The first video podcast, featuring a special musical intro from Gary Busey. Predictions fly about Web 3.0, tokenization, the metaverse, and the future of “rented land.” Plus, cocktails, personal reflections, and football banter. Episode 400 (November 3, 2023): “AI & the Melting of Truth” marks another milestone with big conversations around AI, search, and Disney's media moves. A clip on Google's AI results shows just how much the world has shifted. Special Surprises A video greeting from filmmaker Kevin Smith A montage of messages from listeners and friends of the show. Thank you to A. Lee Judge, Bert Van Loon, Brian Piper, Cathy & Bridget McPhillips, Fernando Labastida, JK Kalinowski, Katie Brinkley, Maliha Khan, Paul Roetzer and Ruth Carter. A heartfelt video from author and speaker Andrew Davis Rants & Raves Yes, even in this celebratory episode, Joe and Robert can't resist a few choice rants and raves. (You'll just have to listen in!) Thank you for being part of 500 weeks of This Old Marketing. We couldn't have done it without you. Here's to the next chapter! ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

I just got back from the 4th Annual Content Entrepreneur Expo (CEX) and my notebook is full. In this episode, I share the biggest lessons that every creator needs to hear: Why replies matter more than followers or likes How to craft a clear, powerful premise that makes your audience's eyes light up The surprising ways your community can create content with you Why breaking patterns and pushing boundaries keeps you unforgettable The trap of playing small—and how to step fully into your power Why slowing down may be the smartest move in an AI-driven world How trust platforms are beating search engines at their own game These insights hit me hard, and I think they'll do the same for you. Listen in, take notes, and let's rethink how we build as creators. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe's new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links: My free guide: [Mastering Goal Setting] My new book: [Burn the Playbook] Let's connect: [LinkedIn]  Subscribe to the Podcast [Content Inc.]