Podcasts about retargeter

Retargeting is not just a marketing term in the era of digital, it's a natural design thinking reaction to rejection. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

On this episode of Invest Stream Live, Arjun Dev Arora, Founder of Valence Advisory, joins Invest Stream to share some tips on how to go about raising an early-stage venture capital fund for the first time. Why should one do it? What are some of the pitfalls? What do Limited Partners (LPs) want to see and what do they not like and a lot more about how one should go about raising a first time fund. Arjun was a Partner at 500 Startups, Founder & CEO of ReTargeter (acquired by Sellpoints in 2015), and head of business development @ Yahoo! Real Estate and has been recognized at the: White House, United Nations (UN), and the Global Summit for Entrepreneurship, for his success and commitment to a values-centered organization. --- Send in a voice message: https://anchor.fm/pjain/message Support this podcast: https://anchor.fm/pjain/support

Arjun Dev Arora, Founder of ReTargeter and currently Venture Partner at 500 Startups, has a great deal of domain expertise in AdTech, and we spent most of the discussion on that topic.

Arjun is a Partner at 500 Startups, the most active early stage technology investor in the world... Arjun was a Co-Founder of Immediately. Immediately was a mobile platform for modern sales professionals. Prior to Immediately, Arjun was the founding CEO of ReTargeter and bootstrapped the company to be in the top 100 of Inc's Fastest Growing Companies list in 2013. He is a recognized expert in display advertising and startup ecosystems and has been interviewed on Bloomberg TV, been quoted in the WSJ, and been mentioned in Forbes; not to mention, he has been recognized at the White House, at the UN and at the Global Summit for Entrepreneurship…

Episode 043 -  Top Takeaways From Inman NYC Todd and Terry brought the #HustleGrind to the Big Apple last month. In this episode, we review our top lessons learned at the Inman Connect NYC conference. Oh, and Megan is the Star of the Show!   SHOW NOTES Megan is the host of the show! [0:00] #HustleGrind [2:29] An invitation to bravery [3:51] Re-Marketing Lists for Search Ads—an awesome sphere marketing tactic [9:10] “Lookalike” audiences on Facebook [11:48] Diversifying income streams [13:09] Diversifying your lead generation streams [16:53] Todd's man crush is… [17:32] WOW your clients [18:48] Movie trailer impression [19:55]   SHOW LINKS Valerie Garcia: http://realtormag.realtor.org/author/valerie-garcia Valerie Garcia the bodybuilder: https://www.girlswithmuscle.com/pictures/Valerie+Garcia GirlsWithMuscle.com: GirlsWithMuscle.com Toastmasters: http://www.toastmasters.org/ Practice: https://www.youtube.com/watch?v=tknXRyUEJtU Adwords: https://adwords.google.com/home/#?modal_active=none AdRoll: https://www.adroll.com/ Retargeter: http://retargeter.com/ reval.me: www.reval.me offrs.com: www.Offrs.com NWO: https://en.wikipedia.org/wiki/New_World_Order_(professional_wrestling) Hulk Hogan as a bad guy: https://en.wikipedia.org/wiki/Hulk_Hogan Jake “The Snake” Roberts: http://www.jakethesnakeroberts.com/ Jake “The Snake” Roberts on Jay Mohr: http://www.podcastone.com/pg/jsp/program/episode.jsp?programID=790&pid=1635884 Jimmy “Superfly” Snooka: https://en.wikipedia.org/wiki/Jimmy_Snuka WWE Season: http://www.wwe.com/ WCW Wrestling: wcw.com Sting (the wrestler): https://en.wikipedia.org/wiki/Sting_(wrestler) Ben Kinney: http://benkinney.com/ Michael Meier: http://meierrealestate.com/ JK Realty: https://jkrealtyaz.com/ Pablo Francisco Movie Trailer Voiceover Guy: https://www.youtube.com/watch?v=A4GnPd0wlfg   BOOM LINKS Email: info@boomrealestatepodcast.com Web: www.boomrealestatepodcast.com Facebook: https://www.facebook.com/boomrealestatepodcast 30-Day Jumpstart: www.boom30.com  

In part 2 of this 5-part series, I'll show you how to use reactivation campaigns to increase your back-end sales without your customers even realizing you're selling them. If you're worried about selling too aggressively, this is the PERFECT way to increase sales without pissing off your customers. Show notes can be found at www.JeremyReeves.com/retargeting-strategies-for-back-end-sales Transcript Hey, this is Jeremy Reeves here again with another episode of the Sales Funnel Mastery podcast. I want to welcome you back. We are on part number two of a five-part series, called “How to add upsells without pissing off your customers.” Last time, we talked about using surveys and buyers auto responder sequences to be able to add an upsell sequence and get a higher lifetime customer value, higher average order size and all your key metrics, without pissing off your customers. If you haven’t listened to that, go back and listen to the previous podcast. You should use it in whatever you’re using to listen to this. In today’s podcast, what we’re going to talk about is also using reactivation campaigns to mimic the power of a one-click upsell sequence, an upsell sequence that you have directly after somebody buys; but to do it in a way where you’re targeting people, only your buyers. You’re targeting them in a completely different channel. They don’t really get that sense that you’re out there to bother and pester them. What it does is gets them to go to your other offers. You can also use this to cross-sell all your different products at any point somebody becomes a buyer. It does that without being in their face about it, without being aggressive. If you’re a little bit timid about having a one-click upsell or if you’re in a market where you’ve tested it and it just doesn’t work, this might be another avenue for you to try. What you’re going to do is, they’re going to buy that first product, the main product, whatever it is that you’re selling. Instead of having an immediate, one-click upsell; where on the page after that it says, “Hey, thanks for you order. By the way, buy this other product.” What you do is place a little targeting pixel on that “thank you” page, depending on what resource you use to do your targeting. It’s going to be slightly different in the way that you have to set it up. I’ll go over some resources later for you. What you’re going to do, in a general sense, is put a tracking link on your “thank you” page. That’s going to tell people that, this person just bought and you can follow up with them in a couple different places. You can use Facebook or you can use places like AdRoll or Retargeting or Perfect Audience, Google, places like that, to get in front of them with text links or banners. That way, every time that someone goes to a website, not every single time, but a lot of times, people are going to see your ad. They might see you. They just bought something from you. You didn’t sell them right away and now they’re still going to get that offer. They’re still going to get a chance to get that same offer, except you’re not being as aggressive about it because they are clicking on the ad. If you listened to part number one in this series, I talked about the power of getting people to come to you first. It’s the difference between you calling somebody to make a pitch or them calling you to get pitched. There’s a very, very big difference in the conversion rates and total effectiveness of marketing campaigns, in those two scenarios. Reactivation campaigns, essentially, let you get people to come back to you. You can say, I have a free gift for buyers of whatever product they just bought, whatever service they just lucked into. You can have banners and Facebook ads and things like that, that really call out those people and say, “Hey, did you just buy this?” Obviously, they did. You can say, “I have a free gift for you as a special surprise thank you,” or something like that. Give them a free gift and give them a pitch at the end. You can do an educational video, showing them how to. One thing you can do is, let’s just say somebody just bought software, an information product; what you can do is say something like, “Did you just buy X?” whatever your product or service name is. What you do is you send them to a page and have a video or, depending on what you’re selling, it could be text based. You say, “I have a lot of people that have a little bit of a hard time getting started or want to get started fast or want to get better results right out of the gate. If that’s you, watch this video, I’ll show you the ins and outs of using what you just bought.” What you do is have your educational video and then at the end of it, you say, “By the way, in case you’re interested, if you want to get even faster, better results, then you can upgrade to the latest version;” or you could buy this other product or buy a new supplement or whatever is going to resonate with your audience; whatever it is that you have for your upsells. Have that at the end of that free video. Again, the point of it, mentally, should not be to make a sell. The point of it should be to help your customer that you just bought. Then you get to a happy benefit of it is that you get to add value to what they just purchased, so you’re making them a happier customer. You’re getting them more engaged in the product which will help reduce refunds, increase overall retention, engagement, and help referrals. At the end, you have a soft little pitch to upgrade to the latest version. A couple of places that you can do this with, I already mentioned them, but just in case you didn’t have a pen and paper or something. I’ll also have them in the show notes for you. A couple place you could start with this is, number one, AdRoll, just do a search for them. Facebook has their own retargeting campaign now. Retargeter is another one that you can use. Perfect Audience, you could also do this through. You can set a remarketing campaign in Google analytics. And then use Google AdWords to run that campaign. I used to do that when I was still on Google. Unfortunately, I got kicked off at the end of 2013 for showing results, God forbid. When I was on them, I used to run retargeting campaigns with them and it’s really easy to set up. It might take you two or three hours. That’s a really good way to add—the more offers that you give people, the more money you’re going to make in your business. Period. End of story. You’re going to. However, there’s also that line between the number of offers and the amount of value you give people. This is a really good way to add value, add good value while you’re making more offers. I hope that helps. Stay tuned to part number three. I will talk to you soon.

There are a lot of baby-faced CEOs in the tech sector. But how can someone who's never had a job be a great boss? We bring you three (and a half) personal stories about running companies at extremely young ages, or working for a 24 year-old boss—including the ego wrangling that comes with this flipped age dynamic. There comes a point when CEOs in their 20s have to hire employees in their 30s and 40s or older, especially for C-suite roles (even if the C-suite is starts out as a dumpy conference room). This week on New Tech City, you'll hear stories of young leaders learning to lead including Brian Wong, the 22-year-old head of Kiip, two founders that are even younger, and Arjun Dev Arora of Retargeter. Plus, what happens when an employee pushing 40 is asked to forgo her own hotel room and share a bed with her 24 year-old boss and coworker to save money. 

Dr. Linda McCarthy Ph.D in Metaphysical Counseling,and Board Certified Life Strategies Coach with the American Assn. of Drugless Practitioners. She is a member of the American Holistic Medical Assn., Co-Author of the #1 best-selling book “The Wellness Code” Paul Streitz CEO of Advanced Lighting, Inc., a manufacturer of LED and fiber optics. He reinvented himself as an consultant, author and motivational speaker. His book, Blue-Collar Buddha is rapidly gaining a following in business world and the self-help community.  Kevin Tacher Founder and CEO of Independence Title in Fort Lauderdale Florida as well as Best-Selling Author of SOLD The World's Leading Real Estate Experts Reveal the Secrets to Selling Your Home for Top Dollar in Record Time  Bob Sbraccia has been in sales & marketing for a quarter of a century having local, regional, and national responsibilities for Fortune 500 companies. He has received numerous awards for performance and recognized as a human performance and business iimprovement expert and Best Selling Author    Arjun Dev Arora CEO and Founder of ReTargeter, angel investor and adviser to a dozen companies.   Peter Shankman globally recognized for radically new ways of thinking about marketing, customer service, advertising, PR, and social media. He is the co-founder of Shankman Honig, a global consultancy that empowers companies to better utilize their customer service  

Deanna Berry Partner/Creative Director at Berry McWhorter Strategies.Berry McWhorter is a consulting firm specializing in top and bottom line growth.  Harry Paul internationally sought-after speaker who delivers upbeat, fun and informative presentations that make a difference. He helps organizations increase productivity by engaging and energizing employees to be and do their best while helping the company reach its goals. Harry is the co-author of six business books including FISH! A Proven Way to Boost Morale and Improve Results, one of the best-selling business books of all time.    Jessica Stackpoole founder and CEO of EventPro  Strategies, one of the leading event and experiential marketing staffing and execution agencies in the US and Canada. Jessica has guided the company's evolution from a one-woman shop in Asheville, North Carolina to a $15+ million dollar enterprise with offices across the country.  Daven Michaels super entrepreneur and CEO of 123Employee has made a career of living the American dream.Best selling music and television producer, NYT Best Selling Author, speaker & entrepreneur, Daven shows the little guys how to play ball with the big corporations and beat them at their own game. Since writing his first book ‘Outsource This', ‘Your complete resource to the world of outsourcing, Daven Michaels has become an advocate for small business owners.  Arjun Dev Arora CEO / Founder of ReTargeter. Also as an angel investor and adviser to a dozen companies.