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Doren is the CEO and president of True Trust Marketing and the founder of the Testimonial Engine -- the #1 software for helping service-based businesses collect and share client reviews on autopilot. He is also the host of the Local Domination Podcast - where local business owners learn how to get local clients FAST. Since 2005, he has been dedicated to helping business owners attract more clients with less effort, regardless of market conditions. His life mission is to inspire and equip people to create an extraordinary life -- full of passion, purpose and prosperity.
When you get business organically from Google, life is good! Take it from someone who built their local real estate business on Google, nothing beats an organic (aka FREE!) lead who found you on Google! Obviously everyone wants to be found on Google whenever someone searches for a local real estate agent, but we can’t all be winners, now can we!? You can launch a website, blog your ass off for months, become a pro at SEO and paid traffic strategies (like Facebook Ads), which definitely pays off big after a period of time. OR… you can be found by accumulating a bunch of great Google reviews and “citations”. If you have one of the best “Google My Business” profiles in your local market, people will find your profile and reach out to hire you! But how do you do that?In order to have a dominant local presence on Google, you need to follow a specific roadmap and develop a system. Every real estate agent should be asking their clients and referral partners for reviews, but a very very small few have a *system* to put that process on autopilot and make it much easier for the client to leave a review. This week we’re joined by Doren Aldana, Founder of Testimonial Engine who shares the roadmap on how to build this system, what it must include, and tips on how YOU can dominate you local real estate market on Google. The real estate agent who can be found everywhere online will win!Recommended Links:[VIDEO] Why I Joined eXp RealtyThe #1 Real Estate Agent website that I personally use:Easy Agent Pro - Click Here to Get a Website w/ $0 Setup FeeAgentology - 50% Off Your First Month of Instant Lead Response: - Now for mortgage lenders!Screenflow - Software I Use for Editing Video & My Podcast Audio -Wise Agent CRM - 30 Day Free Trial AND My Personal Drip Campaigns:Massive Agent Society - Our "One Agent per Market" Lead Gen Program:Discounts on our Top Recommended Products & ServicesFollow us on Instagram
Most people spend so much time working “in” their business that they don’t get to work “on” it and fail to grow. What strategic structures should you put in place if you want your business to generate more leads and referrals? How do you stop putting out fires and actually start working towards growth? How can you put your marketing on autopilot? On this episode, we do a crossover with Local Domination podcast host Doren Aldana to answer these questions. The best referral partner is someone who your ideal client is talking to, working with, or building a relationship with before they talk to you or have need for your services. - Doren Aldana Takeaways + Tactics When thinking about referral partners, consider: Who has the highest capacity to send you the most leads most often? Who is working with your ideal clients before they start working with you? Always carve out time to work on your business, not just in it. The contacts in your phone are a database already. At the start of the show, Doren shared on the 3 buckets of business success and the importance of remembering that you’re in the marketing game. Next, we talked about finding referral partners and how to build a database if you don’t have one. Towards the end, we talked about how to focus less on putting out fires and more on creating a long-term vision. We also discussed: How to maximize your repeat and referral business Working “on” your business vs. working “in” your business How to mine leads from your social circle If you want to grow with the future in mind, you have to remember that “Return on Time” can be even more important than “Return on Investment”. If you actually want a business that sets you free, spend more time working on it-- not just in it. One of the most powerful things you can do is set up a system that takes people from suspect to prospect, prospect to client, and then from client to evangelist. Guest Bio- Doren is an entrepreneur, host of the Local Domination podcast and the founder of Testimonial Engine. Go to http://mytestimonialengine.com/ for more information.
Doren is the CEO and president of True Trust Marketing and the founder of the Testimonial Engine – the #1 software for helping service-based businesses collect and share client reviews on autopilot. Since 2003, he has been dedicated to helping business owners attract more clients with less effort, regardless of market conditions. His life mission is to inspire and equip people to create an extraordinary life – full of passion, purpose, and prosperity. Connect Twitter – https://twitter.com/dorenaldana Facebook – https://www.facebook.com/doren.aldana Linkedin – https://ca.linkedin.com/in/dorenaldana Google+ – https://plus.google.com/111906410346223010504 Website – http://mortgagemarketingcoach.com/ Website – http://mytestimonialengine.com/ People Mentioned Tom Bilyeu – https://twitter.com/TomBilyeu Richard Branson – https://twitter.com/richardbranson Resources Convo – https://www.convo.com/ Books The Ultimate Sales Machine by Chet Holmes and Michael Gerber: https://goo.gl/4y6Qzr The Little Things by Andy Andrews: https://goo.gl/BUVyLc
If you’ve got prospective customers then we guarantee this interview will help you get more conversions. Doren Aldana has done a lot in the corporate world and has two hugely successful businesses behind him. We’re going to focus on his Testimonial Engine business: a tool to help companies gather and manage online client reviews. Every business can benefit from this, so listen up!! See below for some great stats and some great advice from Doren: ** 73% of consumers say that positive customer reviews make them trust a business more. ** 79% of customers trust online reviews as much as a personal recommendation from a friend or family member. ** Consumer reviews are trusted 12 times more than a company’s own marketing material. ** 7/10 customers come back to your business if they have a problem and you resolve it quickly. Make sure you have a mechanism in place to enable you to quickly nip problems in the bud. ** Reviews work for you 24/7. Unlike referrals, you don’t have to tend to them. ** Have a system to make it easy for people to leave reviews, i.e. allow them to do it without needing to create an account with yelp, google etc. In this episode of Business Brain Food you will learn: ** The value of good reviews ** How to find those good reviews ** Review-capture pages ** The inner workings of mytestimonialengine.com ** The importance of video and audio reviews ** How to turn a raving fan into a company evangelist Resources mentioned in this episode: ** Ben’s free business planning template: http://www.maxmyprofit.com.au ** Doren’s special offer for BBF listeners: http://www.mytestimonialengine.com/brainfood ** Doren’s mortgage coaching business: http://www.mortgagemarketingcoach.com ** The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Twitter: https://twitter.com/bfewtrell Call to action: Even if you don’t take up Doren’s great offer for his testimonial system, you should now stop and think about how you handle your feedback. Are you just sitting and hoping for the best? Or are you proactively turning feedback into a money-making machine? Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000
Doren Aldana is the CEO and president of MortgageMarketingCoach.com and the founder of the Testimonial Engine — the #1 software for helping local businesses collect and share client reviews on autopilot. As a result of his clients’ extraordinary success, he has won the prestigious “Best Industry Service Provider” award three years in a row at 2012, 2013 and 2014. He is also the host of the Local Domination Podcast – where local business owners learn how to get local clients FAST. Since 2005, he has been dedicated to helping business owners attract more clients with less effort, regardless of market conditions. His life mission is to inspire and equip people to create an extraordinary life — full of passion, purpose, and prosperity. What you’ll learn about in this episode: Why it’s vital to get reviews & testimonials The power of leveraging reviews The best way to go about getting reviews An example of a highly effective review capture page The importance of handling negative reviews quickly & the best way to overcome them The top review sites that you should be on in your local market The best way to get referrals from reviews What the “magic wand” letter is and how it can help you get referrals A principle that, when applied to your business, could be a game changer Why you should take a close look at how you’re generating leads Resources: REInvestorSummit.com/reviews REInvestorSummit.com/skiptrace REInvestorSummit.com/live REInvestorSummit.com/100 REInvestorSummit.com/101
Visit EOFire.com for complete show notes of every Podcast episode. Doren is the CEO and president of True Trust Marketing and the founder of the Testimonial Engine - the #1 software for helping service-based businesses collect and share client reviews on autopilot. Since 2003, he has been dedicated to helping business owners attract more clients with less effort, regardless of market conditions. His life mission is to inspire and equip people to create an extraordinary life - full of passion, purpose, and prosperity.
Doren is the CEO and founder of the Testimonial Engine -- the #1 software for helping service-based local businesses collect and share client reviews on autopilot. As a result of his clients' extraordinary success, he has won the prestigious "Best Industry Service Provider" award three years in a row. Since 2005, he has been dedicated to helping business owners attract more clients with less effort, regardless of market conditions. Sponsors: DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project!
Doren Aldana is the CEO and president of MortgageMarketingCoach.com and the founder of the Testimonial Engine -- the #1 software for helping local businesses collect and share client reviews on autopilot. As a result of his clients' extraordinary success, he has won the prestigious "Best Industry Service Provider" award three years in a row at the 2012, 2013 and 2014. Since 2005, he has been dedicated to helping business owners attract more clients with less effort, regardless of market conditions. His life mission is to inspire and equip people to create an extraordinary life -- full of passion, purpose and prosperity. Francis Jackson is an attorney who specializes in disability law for those seeking veterans disability benefits and social security disability benefits. A founding partner of Jackson & MacNichol, he has been featured on NBC, CBS, ABC and FOX network affiliates around the country. He most recently appeared as a guest of Ben Glass on the “Consumer Advocate” show discussing benefits for veterans and social security disability benefits and how his practice allows him to make a difference in the lives of people facing disabilities. Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!
The How of Business - How to start, run & grow a small business.
Trust-Based Marketing through Endorsements, Testimonials & Reviews for your small business. Doren Aldana is an entrepreneur and marketing expert, and founder of True Trust Marketing and the Testimonial Engine – automating the process of getting great reviews from your customers. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Doren Aldana from My Testimonial Engine tells us about an easy to use tool that will help any business (online or offline) get more reviews from customers on strategic review sites such as Yelp, Google+, Facebook, and more. This tool also cleans up negative reviews and even prevents bad reviews from happening as much as possible. Doren unpacks the ways he transforms 20% of any businesses' database into rave reviews and referrals using what he calls the "magic wand letter." Display TranscriptRobert Plank: Doren Aldana is the CEO and President of MortgageMarketingCoach.com and the Founder of My Testimonial Engine, the number one software for helping service-based local businesses collect and share client reviews on autopilot. As a result of his clients' extraordinary success, he has won the prestigious Best Industry Service Provider Award three years in a row. That's pretty cool. Welcome to the show, Doren. Doren Aldana: Hey, thanks so much for having me man. Appreciate it. Robert Plank: I'm glad you're hear. Could you tell us about what it is that you do and what makes you stand out, what makes you different and special? Doren Aldana: Yeah man. I'm a father of four, the fab four. I'm a husband. I'm an entrepreneur. I've got a couple of businesses. One we provide marketing solutions to mortgage professionals at MortgageMarketingCoach.com. Another, which I think we'll be drilling down into deeper, is the Testimonial Engine. It's a software by service and we help business owners, generally service-based business owners, but business owners in general attract more five-star rave views from their happy clients and to get them on review sites like Google Plus, Yelp, Facebook. You name it, we cover it. That almost keeps me out of trouble between the two businesses. Robert Plank: Nice. Just enough to stay busy. Doren Aldana: That's right. Robert Plank: With this Testimonial Engine, how does it work? What's it all about? Doren Aldana: It's all about the big problem that a lot of business owners are either consciously aware of or subconsciously aware of. That is it's generally a pain in the ass to get reviews from their happy clients. It's cumbersome. It's time consuming. They might send out an email and rarely will they get a response. They might chase them around with phone calls or send out something in the mail asking them to send it back, postage paid. Generally speaking, it's really not an easy feat to get clients, customers to submit reviews. We make that easy, breezy, lemon squeezy by putting the whole thing on autopilot. Essentially it's as easy as uploading their name, email, phone number, etc. into our system and then just set it and forget it. The system does all the heavy lifting for them. It asks them for the review. It asks them to copy and paste that review onto other review sites that they want to build a reputation on. It just makes it much more expedient for the business owner to get positive reviews and to get those reviews on review sites as well as share them on social media, like Facebook, Google Plus, and Twitter so all their fans and followers are seeing all these awesome rave reviews from their happy clients in the news feed. Of course, that's just another way to build their brilliant brand and to position themselves as the only logical choice, building their business at the speed of trust. Does that answer you question, Robert? Robert Plank: Yeah. It answers and it kind of gets me off on a whole cool, fun direction, which is you mention in there that okay, getting reviews and stuff like that for any business is kind of a hassle, kind of cumbersome, kind of time consuming. A lot of people don't do it. How does your system get this done when just normally emailing them doesn't work? Doren Aldana: Generally speaking, when you just send out an email asking them to submit a review on Google or whatever platform you happen to be using, if it's a review site like Google or Yelp or any other review site,
Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1
Doren Aldana from My Testimonial Engine tells us about an easy to use tool that will help any business (online or offline) get more reviews from customers on strategic review sites such as Yelp, Google+, Facebook, and more. This tool also cleans up negative reviews and even prevents bad reviews from happening as much as […]
Doren is the CEO and president of True Trust Marketing and the founder of the Testimonial Engine - the #1 software for helping service-based businesses collect and share client reviews on autopilot. Since 2003, he has been dedicated to helping business owners attract more clients with less effort, regardless of market conditions. His life mission is to inspire and equip people to create an extraordinary life - full of passion, purpose, and prosperity.
Segment 1: Brayden Olson has been recognized by Fortune Magazine as one of five “Startup Idols”. Huffington Post also ranked his work between the iPad and Gmail as one of the most important Innovations of the year and this was the year after Olson graduated from university. He is CEO and Co-Inventor of Recurrence Inc, a software company on the cutting edge of gamification. Segment 2: Jessica Mah is the Founder and CEO of inDinero, which helps entrepreneurs with all their accounting and tax needs. Segment 3: Doren Aldana is the CEO and President of the Testimonial Engine, a software for helping service-based businesses collect and share client reviews on autopilot. Segment 4: Julia Hutton launched Orca Communications in 2002 after a 40-year career in various facets of corporate public relations. Segment 5: Desiree Young is the founder of VentureWalk, a forward-thinking business and entrepreneur development firm. Sponsored by Nextiva and Sage Summit.
Bonus interview with our FEATURED BESTSELLING AUTHOR Sandra Shipp about her new book entitled "Christian Dating is a Joke" In this book, Sandra talks about the 7 dangers of dating and how we should not adapt our dating practices from the world. God has the blueprint the we need to follow so we can have a relationship that will last a lifetime. *** Does your business have social media accounts online but you're still not getting enough sales and clients? The internet is considered as one of the most powerful medium to market your business online. You have to know who you're going after and how you're going to go after them. Build your online reputation by gaining the TRUST of the people you want to serve by getting more referrals and positive reviews. Strategies to get more positive reviews: 1. If it's based on whim and motivation you're going to fail so you need to have a system in place 2. Get reviews at the point of maximum satisfaction (MMS) 3. Know the right way to ask for reviews from your clients. Know more about the Testimonial Engine and the killer way to convert positive reviews into referrals called the Magic Wand Letter by listening to Steve's remarkable interview with Doren Aldana on Thriving Entrepreneur.
Build your business at the SPEED of TRUST using the power of testimonials and online reviews. Doren Aldana is the CEO and president of MortgageMarketingCoach.com and the founder of the Testimonial Engine — the #1 software for helping service-based businesses collect and share client reviews on autopilot. As a result of his clients’ extraordinary success, […]