Podcast appearances and mentions of doren aldana

If you're exhausted from endless cold calls, wasting money on low-quality leads, and showing up at open houses with minimal returns, you're not alone. Too many mortgage professionals are trapped in this feast-or-famine cycle. Here's the uncomfortable truth: Those "struggle bunny" Realtors sending you just 1-3 deals annually might be exactly why you're overworked and underpaid. The Elite 1% Work Differently In this third and final installment of our "10 Tenets of Top Producers" series, we reveal the last four principles that separate top-producing mortgage pros from everyone else—strategies that work in ANY market condition. You'll discover: The proven bait that attracts high-producing Realtors Why helping others succeed is your fastest path to wealth How deliberate training (not just trying) creates unstoppable momentum The exact reason top producers thrive when markets slow down Stop settling for mediocrity. It's time to work smarter, build real wealth, and transform your mortgage business forever. About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Let's be real—when you feel great, you tend to do great. But too many mortgage pros are stuck in a downward cycle of suck that drains their confidence, momentum, and their bank account. They're not hitting their goals, their swagger is fading, and every setback fuels more frustration. How can they break free from this prison of limitation and create newfound momentum and mojo, so they can start winning again – not just in a “fair weather” market but in ANY market?   In the next part of our podcast series, we'll dive into 3 more tenets of top producers that allow the 1% income earners to stay at the top of their game, no matter what challenges may come their way. Let's dive in…   You'll Learn: How $100M producers start your day that allows them to WIN CONSISTENTLY, regardless of circumstances. The secret ultra-successful mortgage pros use to scale their production while working less hours and enjoying more quality time with their family.   How to delegate strategically, so you can be freed up to DO WHAT YOU LOVE and love what you do The secret mindset of the elite 1% income earners that separates them from all the rest About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

2025 is shaping up to be a pivotal year—uncertain markets, relatively high rates, rising challenges, and heightened competition are leaving many feeling stuck. But here's the reality: success isn't determined by external forces—it's determined by YOU. If you're still relying on outdated strategies, hoping for a break, 2025 might be the year you get left behind. On the flip side, with the right mindset and approach, it could be the year you break through to the next level like never before. Many professionals are spinning their wheels, relying on hope instead of adopting the habits that create real momentum. But the top 1%? They play the game differently—thinking bigger, acting smarter, and executing with precision. So, where do you stand? Have you set small, "safe" goals that limit your potential? Are your actions sporadic, leaving you stuck in the same place year after year? The top performers don't operate like that—they define their vision for success, strategize, and most importantly, act. Do you have a clear picture of what "winning" looks like in 2025? What if, instead of chasing opportunities, you positioned yourself as a trusted leader in your industry, attracting collaborators and brand ambassadors who view you as indispensable? In this episode, we'll break down the key principles that make top producers different - principles that most everyone else neglects. We'll reveal the actions that create unstoppable momentum and build a business that thrives, regardless of the challenges around you. You'll learn: Serving over selfishness and why the most successful LOs are the biggest givers How to chart your course to victory in the midst of the thickest market fog Why success, growth and prosperity often lie on the other side of the “cul-de-sac of suck” How top-producers define success and happiness (hint: it's not money)   About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Rising rates, shrinking pipelines, and fierce competition are crushing dreams left and right. But here's the kicker—your results aren't determined by the market; they're determined by YOU and your marketing.  If you're not dialed into the right strategies and habits, 2025 could be the same or worse than last year—or if you make some potent strategic pivots, it could be the year you unleash your full potential and thrive like never before. Here's the hard truth: most LOs are stuck in a cycle of mediocrity, relying on hope instead of habits.  Are you setting low goals to play it “safe” while sporadic efforts leave you stuck in the same old rut? The Top 1% don't play small—they think bigger, act smarter, and focus on the right things. Have you clearly defined what “winning” looks like in 2025? What if you could ditch the grind of chasing crappy leads and instead attract the right Realtor partners who see you as their Irreplaceable Hero? In this episode, we share a valuable step-by-step guide to crushing it in 2025. Let's unpack the 5 key steps you need to align your mindset, habits, and strategies with success so you can turn your daily actions into compounding momentum, stop spinning your wheels, and build a THRIVING business – even in unthriving times.    You'll also learn: The game-changing mindset shift every mortgage pro must embrace to thrive consistently, regardless of rates or inventory.  Why defining your “win” isn't just important—it's mandatory if you want to enjoy sustainable success. The life-altering difference between trying and training—and how it separates the winners from the mere wishers. How to turbocharge your growth by cultivating GROWTH HABITS. The secret to “changing the who before the do” so you can break free from the cycle of self-sabotage and start winning consistently. The single most profitable daily habit that can skyrocket you to a $30K+ monthly income—even in today's tough market.     About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!  

With constant algorithm changes and skyrocketing ad costs, it's harder than ever to make Facebook ads work for your mortgage business. That's why over 90% of mortgage pros fail to see any meaningful return from their Facebook ad campaigns. Yet, many LOs continue to throw money at these campaigns, hoping for a breakthrough. The result? Wasted time, drained budgets, and frustration that leads many to give up entirely.   But what if the problem isn't Facebook—it's your approach? Most mortgage pros treat Facebook ads like a magic button, expecting instant results with little effort. That mindset guarantees failure. Instead of just chasing leads, your focus should be building systems that convert leads into closed deals and cash flow.   How do you create ads that attract quality leads instead of time-wasters? Why are video-based ads outperforming text-heavy campaigns? What's the secret sauce top producers are using to make Facebook ads work in this tough market?    In today's episode, we pull back the curtain on what's working—and not —in Facebook advertising for mortgage pros. We're sharing the top 3 landmines that derail most campaigns, reveal cutting-edge tools to increase conversions, and share follow-up strategies that transform clicks into closings.    You'll also learn;  The top 3 landmines that cause Facebook ads to flop—and how to sidestep them. Why targeting is harder than ever (and what to do about it). How to use video and storytelling to skyrocket ad engagement. The truth about lead quality and conversion rates from Facebook ads. Why most LOs waste money on ads and how to focus on profitability instead. A revolutionary tool that's transforming ad campaigns. About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

With tens of thousands of mortgage pros leaving the business over the past 3 years, it comes as no surprise most mortgage pros use outdated tactics that yield little to no results in today's market. Between rising rates, low inventory, dwindling leads, and fierce competition, many LOs find themselves trapped in a cycle of frustration, grinding harder for less return. The truth is, success in the mortgage industry has evolved, and clinging to outdated methods will only leave you stuck and struggling. If you're grinding away with cold calls, endless social media posts, or chasing crappy internet leads, chances are these tactics aren't just ineffective—they're actively holding you back. It's time to ask yourself: Is what you're doing aligned with what truly works in today's market? What if one simple daily habit could create exponential results, make you the go-to partner Realtors can't resist, and finally stop the endless struggle bus? In this episode, we break down the real talk about what's working in the mortgage industry right now—no fluff, no gimmicks, just proven strategies that get results so you can take control of your business and scale your income.   You'll also learn: Why outdated tactics like cold calling and generic networking events are a waste of time in today's market. The "Hour of Power"—a simple, game-changing daily habit top producers swear by to dominate their market. How to flip the script and get Realtors chasing YOU instead of the other way around. The make-or-break role of CRMs in turning your pipeline into a profit machine. Why social media isn't the “magic bullet” you've been sold—and the smarter, faster way to get results. How consistent daily actions compound over time to create exponential growth and unstoppable momentum.   About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Businesses with strong team cultures crush the competition, outperforming by a jaw-dropping 200%. Yet in the relentless, high-pressure world of mortgages—where sales targets reign supreme—many leaders miss the mark on building the trust and collaboration that fuel sustainable success. Without a clear vision or a united team, scaling feels like trying to sprint through quicksand.  What if the secret to a billion-dollar business wasn't grinding harder or chasing the next shiny object, but creating a culture so magnetic that top talent lines up to join your team, your clients can't stop raving, and growth becomes almost effortless? Most mortgage pros think hustle and rapid growth are the keys to the kingdom. But here's the hard truth: chasing short-term wins might actually be blocking your path to long-term greatness. What if the real game-changer is doing less—but doing it better—anchored in culture, purpose, and servant leadership with a patient, long term approach? In this episode, we sit down with Anthony Contento and Michele Steko of Sherwood Mortgage Group, who have cracked the code on building a billion-dollar team. They reveal how they fostered a family-like culture that inspires loyalty, strategically scaled by putting people before profits, and navigated tough markets with grace, grit, and innovation.    You'll also learn:  The power of building a “family culture” that attracts and retains top talent—because people don't join companies, they join people. How to thrive in any market, even when the wind is in your face, by focusing on what you can control and staying intentional with your actions. Why servant leadership wins the long game, and how putting people first creates magnetic, lasting success. The timeless secret to building billion-dollar relationships: connecting with 2-3 COIs (centers of influence) a day and compounding those connections into massive results. How to master your mindset and self-image to overcome fear, imposter syndrome, and self-doubt—because you can't outperform the belief you have in yourself. Why alignment matters more than chasing shiny objects, and how to find your lane for authentic, unstoppable growth. How to manage challenges with gratitude and grace, and turning adversity into your greatest asset. Guest Bio   Anthony Contento is the co-founder and CEO of Sherwood Mortgage Group, a leading mortgage brokerage in Canada. With a career spanning over two decades in the financial industry, Anthony has been instrumental in the company's rapid growth since its inception in 2008. Under his leadership, Sherwood Mortgage Group has expanded to over 100 agents across five provinces and has consistently surpassed the billion-dollar mark in mortgage originations. Anthony's expertise in both banking and mortgage brokering allows him to offer a wide range of solutions to clients, ensuring personalized and effective financial strategies.   Michele Steko is the Vice President of National Broker Relations at Sherwood Mortgage Group. Michele joined the executive team with a wealth of experience in the mortgage industry, bringing a strong focus on fostering relationships and enhancing broker support. Her role involves ensuring smooth communication and collaboration among brokers spread across different provinces, contributing to the company's cohesive and supportive culture. Michele's dedication to professional excellence and her ability to navigate the complexities of the mortgage market make her a valuable asset to Sherwood Mortgage Group. To learn more visit https://sherwoodmortgagegroup.com/.  About Your Hosts   Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine, The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Our special Halloween podcast episode was streamed live on Halloween, but it was just too scary-awesome not to share with you….  Most mortgage pros feel trapped in a haunted house of inconsistent income, where leads vanish like ghosts and referrals are as scarce as full moons. It's a frightening reality for many mortgage pros, plagued by unresponsive clients, dead leads gathering cobwebs, and pipelines running bone-dry.  These spooky symptoms are enough to give anyone the chills—but here's the twist: with just a few eerie-sistible strategies, you can scare away scarcity, resurrect those “lost” leads, and cast a spell of consistent growth in your business. Are you clinging to the belief that borrower scarcity and ghosting clients are just the nature of the game, when this haunting, growth-killing mindset might be the very curse holding your pipeline in the graveyard? What if a few “ghoulishly good” strategies could put an end to sleepless nights, transform “ghost” clients into loyal fans, and break the spell that keeps mortgage pros trapped in the income dungeon? In this Halloween special episode, we're conjuring up 3 frighteningly easy strategies to breathe life back into your borrower pipeline and keep the clients rolling in. Spook your competition and watch your pipeline fill up, leaving you cackling all the way to the bank! You'll also learn: How to stop borrowers from ghosting you with a powerful little-known strategy How to resurrect dead leads and turn them into raving fans  Simple ways to automate your follow-up and keep the haunt out of high-value leads Strategies for putting your pipeline on hyper-growth that won't die by Halloween next year Why waiting for business is scarier than cold calling (and how to flip that fear on its head once and for all) About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today's competitive market where inventory is low and rates are high, leads alone aren't enough. Success lies in how effectively you mine those opportunities.   If you're not tapping into proven strategies to squeeze maximum value out of your database of prospects, clients and Realtors, you're handing deals to your competitors on a silver platter—because they'll be happy to take your market share.   Most mortgage pros think the answer is getting more leads, but here's the harsh reality: it's not about quantity of your leads, but more importantly, the quality of your leads, and how you nurture and convert those leads into closings.   Are you spending too much time chasing new leads while overlooking the goldmine in your current database? Do you know how to turn the maximum number of those leads into cash? What if you could attract Top REALTORS as exclusive referral partners and automatically turn happy clients into 5-star reviews that turn into red-hot referrals—how much more business could you close?   In this episode, we break down 3 killer marketing campaigns that are guaranteed to generate more REALTOR partnerships, resurrect "dead" leads, and turn 5-star reviews into an unstoppable referral engine.   You'll also learn:  How to get top-producing REALTORS chasing you and consistently sending you high-quality deals like clockwork Why those so-called "dead" leads in your database are actually a hidden goldmine waiting to be cashed in for thousands The no-nonsense way to turn glowing reviews into a referral-generating machine that fuels your business with prosperity How the REALTOR Attraction Campaign (RAC) can get top-producing Realtors hot for what you got before you even call them (no cold calling) Why it's not just WHAT you say, but HOW you say it that can transform your business overnight Why focusing on how you communicate is the key to ramping up your referrals How to leverage automation to make your pipeline-building efforts EFFORTLESS   About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is the Chief Conversion Coach at MortgageMarketingCoach.com with a 24-year track record of success as a seasoned mortgage professional and expert in creative lead generation. As a highly-decorated veteran in the industry, Penny has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.

Referrals are the lifeblood of any successful mortgage business. The majority of consumers trust referrals from people they know, yet most mortgage pros are stuck relying on inconsistent word-of-mouth and feel frustrated by the unpredictable flow of leads.   Many mortgage pros think that just doing great work will be enough to keep the referrals flowing, but hope is not a strategy. In fact, this passive approach is likely costing you business and keeping you stuck in the same frustrating cycle of feast or famine.   So ask yourself: Are you getting as many quality referrals as you could be, or are you letting valuable opportunities slip away? What if you could turn your best clients and partners into a steady flow of pre-sold business without the grind of cold calling or chasing crappy internet leads?   In this episode, we reveal the secrets to winning the referral game and building a reliable, high-quality lead stream that practically runs itself. We discuss the smart way to attract top-tier referral partners, create a system that saves you time and stress, and turn one-time clients into long-term, loyal advocates for your business. Stop hoping for referrals and start creating them on autopilot!   You'll also learn:  How to turn unpredictable word-of-mouth referrals into a consistent lead stream The two ways to get referrals: the hard way (grinding away with manual effort) or the smart way (with systems that do the heavy lifting) What the best referral partners really want (and it's NOT more leads!) and how to deliver value that makes you their #1 choice The power of systems to save time, energy, money, and stress How to build high-octane referral partnerships that boost your bottom line Simple but powerful tactics to ask for and land high-quality referrals that flood your pipeline with pre-sold clients! About Your Hosts   Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With 24+ years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Over the past 2.5 years, the majority of mortgage pros have seen a sharp decline in their pipelines in comparison to the “mortgage gold rush” of 2020-2021. Relying on the same old prospecting methods that worked a few years ago have probably hit the point of diminishing returns.   The reality is, if you're fishing in the same pond as everyone else, you're likely walking away empty-handed. To stay afloat and thrive, you need to get creative and start looking for opportunities where others aren't.   Sticking with the status quo in this market could cost you more than just a few deals—it could cost you your livelihood as it has for tens of thousands mortgage pros over the past year. The top producers are thinking differently and taking innovative approaches to secure leads that others are missing out on. They are using this so-called “down market” as an opportunity to up their marketing innovation, so they can take market share.    What if you could discover a wellspring of quality leads in places no one else is looking? Just think about how your business would transform as you build powerful partnerships (in unique and creative ways) that consistently bring in business, while your competition clings to the conventional dinosaur methods that lead to extinction.    In this episode, my co-host Penny Wrightly and I talk about powerful, creative prospecting strategies that work even in today's tough market. If your pipeline is drying up, it's a clear wake-up call—time to step up, take massive action, and start getting creative to proactively generate quality leads now!   It's important to maintain your grit and have a strong frame of mind in this business. Things that are working, you need to continue doing, and if something's not working, you need to cut those things, but remain consistent with the fundamentals. -Penny Wrightly   You'll also learn: Why right NOW is the perfect time to step up and innovate your prospecting strategies (while everyone else is sleeping at the wheel) How to diversify your lead sources like a top producer, so you can protect your pipeline from drying up and build a rock-solid, recession-proof business  Proven techniques that will have you standing head and shoulders above your competitors The secret to building a “VIP Rolodex” of power partners that keeps quality leads flowing in the door like clockwork How to use strategic collaboration to create exponential growth Actionable strategies to turn today's low-transaction, low-inventory market into your biggest opportunity for success   Guest Bio   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With 24 years of experience in the mortgage industry and an alumni of Doren Aldana's coaching program, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of mortgage marketing. About Your Host   Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine, The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row. Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!  

In today's ultra-competitive market with low inventory and relatively high rates, leads are harder to come by, and yet, many are unwittingly wasting the few they do get by making costly mistakes.   The key to thriving unthriving times isn't necessarily just about getting more leads, but in converting more of the ones you already have into high-quality, high-paying clients who send referrals, give rave reviews and then come back to do repeat business,   Focusing solely on generating more leads might mean you're missing the bigger picture. The real issue often isn't the quantity of leads but the quality of your lead source and the quality of your follow-up.   Many MLOs are letting potential deals slip through their fingers by not fully capitalizing on the opportunities they already have.   Are you truly squeezing all the juice out of the opportunities you've been given, or are you letting potential deals slip through your fingers? How would your life change if you could close more deals with less stress?   In this episode, I talk to Lead Conversion Expert, Penny Wrightly, where we reveal the 3 secrets for closing more deals from fewer leads. Stop doing it the hard way and start doing it the SMART WAY.   "Whether your leads come from your client database or referral partnerships you're building, those will be your highest-quality leads and the easiest to convert." -Penny Wrightly   You'll also learn:  How to assess and improve the quality of your leads to skyrocket your conversions. The most effective follow-up strategies that turn lukewarm leads into hot, motivated prospects. Why asking for referrals is a non-negotiable step in your sales process. The crucial role systems play in your follow-up game and how to implement them the right way. A simple, yet effective strategy for attracting more high-quality leads from your existing clients. Tips for nurturing relationships with referral partners to keep your lead pipeline full - regardless of market conditions. Guest Bio Penny Wrightly is a mortgage industry veteran with over 24 years of experience, now serving as the Chief Conversion Coach at Planet Prosper. From starting as an administrator to becoming a principal broker, Penny has scaled the heights of the mortgage world, leading teams to exponential growth. She's passionate about helping mortgage pros turn hard-earned leads into consistent closings, and her deep expertise in lead conversion is second to none.   About Your Host   Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.

Have you ever wondered what traits, habits and skills separate the top 1% income earners in the mortgage industry from all the rest?   I mean they all offer the same programs with the same rates as everyone else, but they earn at least 10X more than the average LO.   What do they know that you don't?   What champion-level mind-sets and skill-sets allow them to rise to the top, even in a down market?   After 19 years of being in the trenches coaching mortgage pros to success, I'm uniquely qualified to teach you exactly that.   This truly is the Holy Grail of mortgage marketing success – the master key that allows you to WIN in ANY market, not just in a "fair weather" market.   In this episode, I share 7 things upper echelon mortgage pros do differently that separate them from the mediocre majority.   When you focus on making an impact, your income takes care of itself. When you transform lives, your transactions take care of themselves. -Doren Aldana    Things You'll Learn From This Episode: -How to prioritize purpose over profits -How to create a magnanimous mission that propels you from good to GREAT -Growing vs. getting – how to turn failure into fuel for your dream -The only consistent, reliable source of business that the Top 1% relies on -Why a habit of servant leadership is the secret to greatness

Looking for a surefire way to bring in high-quality borrowers with less time, energy, money, and stress? You're in luck.   I have 4 strategies for getting mortgage clients with the highest pay-off possible. These simple, yet powerful strategies will give you a practical path to power up your pipeline.   After all, why reinvent the wheel when you can leverage battle-tested methods that work even in the face of hyper-competition, margin compression, limited inventory, and everyone and their dog chasing after the same Realtors?   It's time to start working smarter, not harder, so you can condense decades into days and get straight to what works without messing around doing it the hard way.   In this episode, I share 4 low-hanging fruit methods that can add a steady stream of quality borrowers to your pipeline without piling on more stress or headaches.   Let's get into it…   Create channels where you can target specific people that you can help in some way. -Doren Aldana      Things you'll learn from this episode;   -The best source of referrals with the highest-quality leads you can ever attract  -How to get clients pre-sold on you before you even talk with them  -How to create community, affinity, and connection with your own private FB group -How shifting from vague generalities to meaningful specifics can boost your response rates

Tired of feeling like you're grinding uphill with concrete blocks on your feet in your business? I know that frustration all too well.   Perhaps you've been putting in massive amounts of time, energy, and money only to see meager results in return. You and I both know, that's a special kind of suck.   Those are all symptoms of doing it the hard way. But here's the good news...   By harnessing the power of LEVERAGE, you can start closing more deals better, faster, easier than you ever thought possible.   If you're going to a gunfight, you don't want to be wielding a butter knife - you want to be rolling out the tanks! If you're digging the foundation for a skyscraper, you don't want to be using a shovel, you want an excavator.   That's leverage - something we could all use right now. With rising rates, inflation, hypercompetition, margin compression, and everyone and their dog chasing after the same Realtors, it's been a tough couple of years. Leverage is a potent and powerful way to become bulletproof in the face of brutal market conditions.   How do we stop spinning our wheels and start seeing massive momentum? In this new episode, I share 8 powerful "leverage hacks" that will allow you to close more deals with less time, energy, money, and stress. Let's dive in…   With leverage, you can build a business that sets you free instead of enslaving you. -Doren Aldana    Things You'll Learn From This Episode:   -How to go from being seen as a "annoying pest" to "welcome guest" and create an impression of value with every interaction -How to trigger an endless chain of awesome with every single deal you close -The power of creating loyalty by providing illuminating clarity -How to rid your business of dinosaur, Dark Age approaches that leak leverage -How to shift from paper pushing to rainmaking activities -How to build a system-based business vs. a YOU-based business -How to turn decades into days by leveraging tried and true strategies

If you're coming out of a year you never want to repeat again, you've come to the right place. If you NEVER want to go back to the suck of spinning your wheels and living in I-can't-afford prison, I'm going to share the secret sauce to increasing your income by at least $100,000.   No matter what you faced in 2023 - fruitless toil, a dark cave of income uncertainty, chasing mediocre Realtors, chump level results. We have the jackhammer to smash those concrete blocks on your feet so you can swim towards the shore of excellence.   We don't want you just splashing around in the ocean going nowhere. We want you paddling powerfully towards paradise island.   The good news is so simple, it's almost unbelievable.   If you had the proven plan to take the shortest path to the cash, guaranteed pre-cooked, pre-tenderized, ready-to-say-yes leads, you would grab it with both hands, right?   Well, it's right here…   In 3 simple steps, you can be on Planet Prosper and do more than just making ends meet. You can make that happy-dance, pop-champagne, throw-confetti money without working harder.   2023 was tough, and you're sick and tired of being sick and tired. You've been neglecting and compromising for too long, buying your own excuses and procrastination non-stop.   Congratulations my friend, you're in the zone of transformation. When you get to the point where enough is enough, you're in the perfect position to change your life.   Winning happens when losing is no longer an option. 2024 will be your year to soar.   How do you find out your happy dance amount of cash? How do we get the cream-of-the-crop Realtor partners that make success inevitable? In this episode, I share the plan that will cut through all stagnancy, and push the needle on profit and performance at the highest level.    Rather than just focusing on your champion-level ambition, focus on the champion-level process, routines and habits. -Doren Aldana    Three Things We Learned     -Your happy dance income goal How do we set a Big, Hairy, Audacious vision for the year?   -Embrace the process  What does it take to install the kind of habits that make success a foregone conclusion?   -The fed up threshold Why are self-disgust and resolve such powerful catalysts for transformation?

Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy.He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing.Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions.In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.Book a call with Doren at mortgagemarketingcoach.comSchedule Your Free Strategy SessionFollow Us On Social Media LinkedIn Facebook Instagram YouTube

Jon Dwoskin and Scott Fishman talk with Doren Aldana on the Local Domination Podcast. A lot of people in sales are struggling to close the gap between where they are and where they want to be. What are some of the biggest myths and misconceptions getting in their way?  How do you learn to ask the right questions and transition without awkwardness? Why is a growth mindset so important in this business? On this episode, sales veterans and podcast co- hosts, Jon Dwoskin and Scott Fishman provide insights into winning in sales. Listen now! The more specific and measurable you can be in your plan and how you attack your business, the more you accelerate your growth. – Jon Dwoskin Takeaways: A key to sales and retention is under-promising and over-delivering. Telling is not necessarily selling. The best questions come from what was just said and layering one thought on top of the other, keeping it fluid. If you don't have a growth mindset, you're going to hit the ceiling very quickly.   Local Domination Podcast The Ultimate Guide to Attract Local Clients Fast. Doren Aldana – Local Marketing Expert & Founder of Testimonial EngineFeaturing interviews with local marketing and lead generation experts who will show you exactly how to attract your ideal local client so you can dominate your market. Past guests include Toby Salgado, Bernice Ross, Pat Hiban, Michael Hellickson, Roger Beaudoin, Bruce Irving and many more! Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

In the mortgage industry we're often chasing down Realtors and working long hours putting power in the hands of others, but this doesn't have to be our reality. What if we could flip the script and put the power back in our own hands? By putting more value on our time, and owning the gifts we bring to the marketplace, we can attract the right clients instead of trying to convince any Realtor to work with us. In this episode I talk with Tyshawn Young about how she put more value on her time, her decision to limit who she works with and how that all led to her doubling her income in just three months.   We can't change our reality until we face our reality. -Doren Aldana     Three Things We Learned   How to show that we value our time How can we shift our mindset about time and work productively while not giving up personal time for ourselves? Why we should focus on attracting, not chasing How do we align our business to attract Realtors and clients without having to chase them down? Why it doesn't take much to stand out Can we stand out and differentiate ourselves by simply asking the right questions and providing solutions in a way nobody else is?

With all the inflationary indicators in the market, it's clear that the mortgage gold rush is over and a recession is well on its way. Many loan officers are going to find themselves in scramble-mode - experiencing business turbulence, operating in a precarious position, and facing a whole lot of uncertainty. How do you make sure you're least and last affected by a downturn, not first and most? Believe it or not, right now is the perfect time to prepare to take market share, and thrive and grow while everyone else is dropping flies. How do we build stability into our business and make it Parthenon stable? In this episode, I'm going to share 3 ways to arm your business for a recession and build a rock solid foundation for you to enjoy whatever is happening in the market.   If you've noticed that you've been getting your ass kicked when it comes to your refi business dwindling and you're in scramble mode, here are some words that will help you: never again. -Doren Aldana     Three Things We Learned   Why many loan officers find themselves in a precarious position Relying on one anemic aspect of the business makes us exceedingly vulnerable to market shifts, so what do we do instead? How to avoid the worst of the downturn, and even thrive through it What are the big mistakes that make you hyper-vulnerable to market downturns? How to create a treasure trove of opportunity How do we build a stable of rockstar Realtor partners?

A lot of people are struggling with the challenges in the marketplace from hyper-competition, income regression, to low inventory, and rising rates. Understandably, many LOs are freaking out – they're working longer and harder for less, their net income has dropped considerably, or they're having a hard time converting deals into contracts. On the other side of this adversary, however, is an enormous opportunity because regardless of the condition, people will be getting into the market, moving up in the market, and getting divorced. All those require transactions that might as well be transactions with your name on them! In this episode, I shed a brighter light on the number one reason why your income is going backwards and how to fix it, regardless of challenges in the market.   "If we're entering into new domains, we are stepping out of our comfort zones. And when we step out of our comfort zones, we discover how much we need to learn." -Doren Aldana     Takeaways What's really causing your business to go backward There are causes, and there are exacerbators. What's the difference between both? Why most LOs fail to attract Realtors Why do most mortgage professionals get no-shows, BS excuses, and a high wall of distrust from Realtors? How to build a recession-proof mortgage business Why should you have a list of top-producing Realtors who need you more than you need them, adore you, and send you deals?

At a time when everyone is getting hit by the storm of a market shift, it's important to have a strong base of top-producing realtor partners, especially if you're new to the game. In this kickass Q&A session, I talk about the best and shortest way to get more transactions and master the purchase market when you don't have a stable of 10-15 rockstar Realtors sending you all the business yet.   The shortest path to the cash is always going to be top-producing Realtor partners. -Doren Aldana     Takeaways How to get more Realtor referrals without cold calling The importance of having a Realtor-attracting system, the right mindset, and the right posture. How to build a rock-solid recession-proof business in the purchase market What is the best way to build stability? Does diversification work? How to stay motivated when things are tough How do you induce motivation when you clearly lack it?

In this crazy seller's market, it's safe to say that LOs are feeling the heat on a lot of fronts. Rates are going up, margin compression is the order of the day, inventory is crazy low and the refi gold rush is hitting the point of diminishing returns. How do we get traction under these conditions and still build a solid recession-proof business? In this episode, I'm going to share 3 peace-of-mind-inducing winning strategies that will still get you to planet prosperity even as market conditions get more challenging.   "In this crazy seller's market, everyone is clamoring after the same Realtors because rates are going up, inflation is going up, and the refi boom is drying up." -Doren Aldana     Takeaways  How to strategically guide clients to victory in a multiple offer scenario What powerful steps can you take to get your buyers under contract even if they're not the winning bidder? High level marketing strategies to win over the best and brightest Realtor partners To succeed in a seller's market, we need a bench of top producing Realtor partners, but how do we prime them to want to work with us when so many LOs are clamoring for their attention? Why helping Realtors get more listings will propel our businesses What is the ultimate bait for winning buyer clients in this crazy market?

Jon Dwoskin and Scott Fishman talk with Doren Aldana on the Local Domination Podcast. A lot of people in sales are struggling to close the gap between where they are and where they want to be. What are some of the biggest myths and misconceptions getting in their way? How do you learn to ask the right questions and transition without awkwardness? Why is a growth mindset so important in this business? In this episode, sales veterans and podcast co-hosts, Jon Dwoskin and Scott Fishman provide insights into winning in sales. Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

With rising interest rates and low inventory today's hot topics, many loan officers have begun to question how they'll not just survive, but thrive in today's economy, but what we should really be asking is, who cares about the economy? How can we build rock-solid lending businesses that thrive in absolutely any market? More importantly, is it possible to do that without adding a ton of time and effort to our plates? In this episode, you're invited to a complimentary training session on how to supersize your business while working less, PLUS, how to do all that in any economy.   "Screw the economy: you can make it in any market!" -Doren Aldana     Takeaways    How to stop pandering to below-average agents, once and for all How can we build the confidence required to reach out to the top dogs, so we never need to deal with another low producer again? Why a rockstar Loan Officer Assistant is the key to success What would it take for us to stop trying to do it all and outsource, already? How to increase our earnings per client If we're going to work, we might as well get rich, so why not reach for the plumpest, juiciest fruit from the get go?

When we're constantly faced with rejection, it's easy to feel like all agents are primadonnas and difficult to work with, but that simply isn't true. Agents are human beings, just like us, and getting a good response from them simply requires some understanding on our part.    So, how can we get into the mind of a Realtor? How can we suss out what's likely to get them hot for what we've got, and what should we avoid saying, altogether?   In this episode, I'm diving into the top 3 objections LOs are faced with, and how to overcome them, once and for all.   "Don't blame, criticize, or cuss agents out for rejecting you. That's exactly what we do, every time a store clerk asks if we need anything." -Doren Aldana     Takeaways   How to build a connection with top producers As the saying goes, birds of a feather flock together. How can we show Realtors that we're in the same league as them?    How to come at a knee-jerk ‘no' from a power position How can we fight the urge to crawl into a ball when we're told ‘no' and use rejection as a way to start a conversation?    What to say when we're told to call back later So, we've been told to call back later. Is there a way to keep a top producer on the line just long enough to entice them?

There are times when fear can be helpful, but far too often, the fear we experience is based on our perceptions of what ‘could' go wrong, and that holds us in place, too petrified to make any moves (let alone big, audacious ones that get us closer to our dreams!).    How can we get better at distinguishing which fears serve us, and which are only holding us back? What can we do to embolden ourselves to push past our anxieties, either way?    In this episode, I'm getting into the 3 ways fear stops us from reaching our full potential, and how to move beyond it for good.  "As you abide in that vibration of faith and flow, you attract everything you need to see your dream be fulfilled." -Doren Aldana     Takeaways    The true perils of survival mode Are we showing up as our winner selves, or as our wimp selves?    How to safeguard our power, peace and prosperity How can we get out of the grind and into a place of flow and faith?    How to stop letting fear stop us Is there a way to break free from the habit of telling ourselves stories that give our power away?

Everyone with an ounce of ambition ‘wants' to be successful, but our industry's statistics speak for themselves: most won't be. The truth is, wanting to be successful may be a starting point, but in isolation, it just ain't enough.    So, how can we stop thinking in terms of wanting to be successful, and turn that into a white-hot, can't-live-without-it necessity? What's the golden key to crack the code of turning half-baked interests into decisive action?    In this episode, I'm explaining why ‘wanting' to be successful can only get us so far, and what we should be doing, instead!   "We can't change our reality until we face our reality." -Doren Aldana     Takeaways    Why we need to re-examine our desires No one feels compelled to eat a 5-course dinner if they've already eaten a Happy Meal. Are we famished enough to do what it takes to attain our biggest goals, or are we curbing our hunger with small-fry wins?     The danger of ‘softening' our problems Are we tolerating mediocrity because we've got into the habit of telling ourselves it's not ‘that' bad?   Why being interested just isn't enough How can we expect to push through all our challenges if we're interested in achieving our dreams, rather than being defiantly committed to making them a reality? 

Something human beings in ANY profession know all too well is procrastination (and the devastating effects that accompany it). The question we should be asking ourselves is, how can we nip it in the bud?   What's causing us to procrastinate in the first place, and is there anything we can do to stop it from stopping us?   In this episode, I'm sharing 3 ways to beat procrastination, so it never has to hold us back again!   "There's never a perfect time, there's always something too inconvenient to get started. If you let that stop you, it will!" -Doren Aldana     Takeaways    The importance of knowing our end goal What big, hairy, audacious dream are we giving up on when we procrastinate?    Why positive visualization is the key to achievement How can we get up each day, excited about what's to come, even if we haven't achieved all our goals yet?   How to quit holding back and just start DOING it How can we get into the habit of taking action, even if it's just one small step, everyday?

We all have a tendency to play it safe, because that's part of the human experience. However, by staying in our convenience zones, we're only stopping ourselves from moving into our CONQUER zones, so we have to figure out where our comfort lies and how to break free from it, for good.   What are we doing to stay in the easy, breezy space we're in, and how can we shift away from it so we nullify our chances of stagnation? Which of our day to day activities are taking us to the precipice of mediocrity, and what do those who SOAR do, instead?    In this episode, I'm shining a spotlight on the 5 places LOs hide from their own greatness, so we can cut them out of our lives, once and for all.   "Step into your champion self, feel the fear and do it anyway." -Doren Aldana     Takeaways    When social media does more harm than good If social media isn't the main thing we should be doing to grow our businesses, what should we be doing instead?    Why perfectionism is holding us back from brilliance Is trying to be ‘perfect' stopping us from getting the best results possible?   How to kick imposter syndrome to the curb We've all experienced imposter syndrome at some point in our lives. The question is, how do we push past it?

There's no faster way for LOs to grow their business than by partnering with top-producing Realtors. However, as many mortgage pros know, that can feel like a mammoth task.    What is it that's stopping us from building strong relationships with top Realtors, and what can we do about it? How can we go from feeling like a loan leech to coming at agents from a power position where we hold the cookie?   In this episode, I'm delving into what's holding agents back from stepping into their best season yet, so they can kick those barriers to the curb, for good!    "You can have it exactly the way you want it, if you don't settle." -Doren Aldana     Takeaways    How to crack the code of the words that WORK The right ‘hook' for top producers ain't ‘great service' and it's DEFINITELY NOT ‘great rates'...so what is it?   How to position ourselves as welcome guests (rather than annoying pests!) Are we showing up attractive, or are we grovelling at the feet of Realtors, begging for crumbs?    The key difference between loan hawkers and problem solvers Are our strategies making us easily replaceable in the eyes of top producing agents?

If we waste all our time on mediocre lead sources, we'll only ever get mediocre results, and none of us got into this business to be average!   Which lead sources are most likely to get us the results we want, and what makes them so much better than all the rest? How much harder do we need to work to secure the lead sources that separate the good from the GREAT in our business?   In this episode, I share the 3 lead gen sources GUARANTEED to put LOs in the top tier of mortgage professionals (and how to get them!).   "The better quality the lead, the better quality your life!" -Doren Aldana     Takeaways    How to partner up with top producing Realtors Reaching out to top Realtors is daunting at the best of times, so how can we get them to partner with us when they're already married to their current lenders?    How to generate pre-sold referrals from past clients Is there a systematic way to turn past clients into red-hot referrals?   The key to tapping into our personal networks How can we get referrals from our personal networks without feeling awkward and uncomfortable?

We're living in crazy times and Covid lockdowns have certainly created more turbulence in our market, but the reality is, ebbs and flows are a given. Our best defense? Being prepared in advance!   How can we safeguard ourselves from the coming fallout? What can we do to ensure our businesses are the last and least affected by market downturns?   In this episode, you're invited to a special training guide on how to stay winning in ANY market.   "In the wake of the upcoming impact on the economy, it's now imore imperative than ever to protect yourself against the coming perils." -Doren Aldana     Takeaways    How to maximize repeat and referral business How many deals are we leaving on the table by neglecting our past clients?    How to build stability through diversification The parthenon stands today because it has multiple pillars holding it up. Why should our mortgage businesses be any different?   Why mentoring ALWAYS pays in dividends How can we leverage the expertise of those who have gone before us, so blindspots stop tripping us up on the path to success?

Most LOs aren't reaching their dreams, and it's all because they've been fed LIES about what it takes to make it in mortgage.   What are those lies, and how can we root them out for good, so NOTHING stands in the way of our goals? Where do the lies come from in the first place?   In this episode, I'm sharing the biggest, most common lies told in the industry, so we can impeach them, once and for all!   "Stop being realistic and start realizing you can have it any way you want it." -Doren Aldana     Takeaways   How to flip the idea that success takes time on its head Should it really take 12, 24 or more months to reach our income goals?   How to break free from the strategies that hold us back If something hasn't worked for us in the past, why the heck would doing MORE of it do anything to change that?    When to take the leap into our dreams Should we play it safe until we feel truly competent and confident in what we know?

For many of us, the thought of an LO being in the driver's seat is akin to the Loch Ness Monster: we hear about it, but we never see it for ourselves. Why is it that a mortgage pro holding the cookie seems so foreign to us?   Where have loan officers gone so wrong, and how can we start re-positioning ourselves, so Realtors give us the respect we deserve? Is it possible to do it WITHOUT reinventing the wheel?   In this episode, I'm diving into the 3 things that have made mortgage pros meek and weak- and how to flip the switch! "When you don't have the right dynamic in your relationship with Realtors, you will feel forced to answer calls every minute of the day." -Doren Aldana     Takeaways    Why begging for business will only stunt our success Are we chasing business, or are we attracting it?    The importance of differentiation Great rates and service are a GIVEN. What are we doing to offer Realtors unique, exclusive value?    The risk of having a SCARCITY mindset Are we bending over backward for Realtors because we're scared to say no?

Very few mortgage pros do 10 deals a month, and even fewer do it consistently. What are the secrets of those who are getting it right, and where are the vast majority of us going so wrong?     How can we start thinking like industry top dogs, so 10 deals a month, EVERY month, becomebest-kept a given?    In this episode, I share the 3 biggest weaknesses holding mortgage pros back from greatness (and how to stop them from stopping us!)   "Even 1% doubt will take you out, so you have to show up every day with your beliefs in alignment with your dreams." -Doren Aldana     Takeaways    How to stop letting weak marketing stunt your growth What are the key clues that our marketing is all wrong?   Why we need to kick stinkin' thinking for good How can we start showing up feeling like the champions we are and quit cowering in the shadows of self-limitation?    How to pick the right mentors Is there a way to pinpoint those guaranteed to get us to our full potential?

As any LO will know, breaking into the business isn't easy, and many of us have ended up in survival prison at some point along the way. The question is, how do we bust out of that and shift into freedom for GOOD?   How can we create a more stable income for ourselves, so we never have to wonder where our next deal is coming from again? How can we invest in ourselves to the point where we show up as champions every single day?   In this episode, Accutrust Mortgage Broker, James Petrick shares how he went from survival to “thrival” in only 2 months.  "Unprecedented results don't happen by accident, they happen by design." -Doren Aldana     Takeaways    How to partner with our market's top Realtors The sad truth is, most Realtors already have their dream team of lenders. How can we break into the inner circles of our markets' elite players and get a piece of the pie?     How to overcome our fears of making bold investments in ourselves How can we quit thinking in terms of what we'll lose by pouring into ourselves with coaching, and start thinking about everything we have to GAIN?   How to shift our focus to the activities that matter most How can we stop getting sucked into low-income-producing activities, and where should we be putting our efforts instead?   Bio-    James Petrick is a loan officer at Accutrust Mortgage, passionate about what he does. James enjoys nothing more than being of service to his clients and partners alike and lives by the idea that when you love what you do, you'll never work a day in your life.    To find out more, go to: https://www.linkedin.com/in/james-petrick-77707395/ https://www.instagram.com/mortgageswjames/

Every prudent mortgage professional knows that we’re on the brink of a market shift. As the seller’s market shifts into a buyer’s market, you want to position yourself ahead of the storm.   You have to build a stable of top-producing VIP Realtor partners who see you as irreplaceable and indispensable. But how do we do this without begging, chasing, or cold calling? How can we breeze past the brush-offs, and escape being the last-resort LO who gets all the crappy deals?   In this episode, I share a new training that will help you attract top-producing Realtor partners, and why it’s the most powerful tool you can possess in today’s market.   "In this rising interest rate environment, you have to be proactive and preemptive. You don’t want to be wishing you had built your purchase business, you want to be glad you did." -Doren Aldana        Takeaways    How to attract agents by solving current market pain points Realtors want pre-approved buyers and motivated sellers. How can we solve this problem using cutting-edge technology, and put ourselves head and shoulders above the competition?    The most valuable thing we can provide to Realtors A solid marketing strategy is a mission-critical must but many agents don’t have it. How does the Unfair Advantage system provide a stack of awesome they can’t get anywhere else?    How to put yourself in a power position with top-producing agents If you’re sick and tired of chasing Realtors, you have to attract them with an irresistible value proposition. How do we create the ultimate bait that puts us in the power position?

Fear plays an important role in keeping us aware of risks, but when it informs our decisions so much that we're too afraid to move forward, something needs to change.    What are the biggest fears felt by newbie LOs, seasoned mortgage pros and everyone in between, and how do we kick them to the curb, once and for all?    How do we strike a balance between the damaging delusions of total fearlessness, and the devastating stagnation of pervasive paranoia?    In this episode, I explain how fear is stopping us from making our dreams a reality, and what to do about it.    "The more we focus on our fears, the more we tend to attract them, because what we feed, we fuel!" -Doren Aldana     Takeaways    How too much trepidation stops newbies from making their mark How can newly minted mortgage pros move past second guessing themselves so they can start making an impact in their markets?   Why veterans need to stop stressing the 'what ifs' and take action What can seasoned LOs do to stabilize their businesses, so the thought of 'what if' never even enters the equation?    How to stop letting market concerns steal our shine How can we get over our market-related fears and serve our customers, instead of projecting our anxieties onto them?

The internet is bursting at the seams with advertisements for mortgage marketing coaching, but as we know, not all programs are created equal. The problem is, sorting the good from the bad isn’t always easy.   Trying to figure out which coaching program to pick is overwhelming, and that’s before any of the hard work begins! How can we get better at discerning the magnificent from the mediocre?    What do the most effective coaching programs have that others lack, and how can we pinpoint those features before wasting a ton of time and money on an ineffective product?    In this episode, I share the checklist we should all consult before committing to a coaching program. "Ask yourself if your coach’s life is worthy of emulation." -Doren Aldana     Three Things You'll Learn In This Episode   The elegance of simplicity Why sign up for anything needlessly complicated? Wouldn’t it be a lot more painless to go for the simple solution?    Why quality beats quantity, every time Is it worth using a system that can only guarantee poor quality leads that take an insane amount of time and effort to convert?   Why we should look to programs that prioritize attracting over chasing Sure, cold calling worked 20 years ago, but how effective are caveman strategies in the age of technology?

For many LOs, the prospect of working with Realtors is nothing more than a necessary evil, but it doesn’t need to be that way. Wouldn’t it be great to partner with Realtors who not only impact our business, but inject more fun and fulfilment into our world?   One of the inevitable facts of life is that not everyone’s energies will gel with our own, so at some point we’ll all run into Realtors who do no more than drain our batteries. However, if we fine-tune our strategies, we can keep those interactions minimal.   How can we start connecting with the RIGHT Realtors? Is there a way to attract them without sorting through the hordes of agents whose goals and energies will never align with ours?   In this episode, I share how to create stronger, more enjoyable partnerships with the right Realtors.   "The dream picture for most mortgage pros is never having to deal with Realtors, but working with Realtors can be an absolute joy if we’re working with the right ones." -Doren Aldana     Takeaways    Why we need to quit offering Realtors the bare minimum Could we be making ourselves easily replaceable by having a not-so-unique value proposition?    The importance of nipping entitlement in the bud How can we stop thinking in terms of what Realtors can do for us, and start thinking about what WE can do for THEM?    Why failing to plan is planning to fail Why meander in the wilderness unarmed, naked and entirely reliant on HOPE? Wouldn’t it be great to KNOW where we’re going?

It doesn’t matter how much drive and ambition we have... if our marketing game isn’t on point, we’re only going to end up spinning our wheels and grinding our gears. As loan officers, we often make the mistake of thinking mortgage is our area of expertise, but that just ain’t so. We’re in the marketing business, and until and unless we acknowledge that and adjust our strategies accordingly, we’ll never reach the goals we’ve set for ourselves. The problem is, most LOs just don’t know what they don’t know. Where have we been going wrong until now, and what does audacious, effective, and result-driven marketing look like? How can we kick our efforts up a notch and blast our businesses to new heights? In this episode, I’m sharing the 5 most common marketing mistakes in the mortgage business, and what we can do to make sure they never happen again.  "Success comes from your ability to market effectively." -Doren Aldana   Takeaways  Why marketing is the NUMBER ONE component of a booming business: Why would any ambitious mortgage pro want to be the ‘best-kept secret’ in their market?  The importance of working ON our businesses, rather than IN them: Sure, we’ll make a living by working in our businesses, but why stop there? Wouldn’t we rather make a fortune? Why chasing isn’t a marketing strategy: Does chasing after partners, hoping they’ll toss us any spare bones really sound like the path to industry dominance?

Anxiety about the future is something most mortgage professionals have experienced, but it being a common phenomenon doesn’t make it any easier to deal with.     When we’re agonizing over what the future holds, our emotions are more than a blip on the radar. They can be all-consuming and even hold us back from reaching our full potential, and for that reason we should never brush worry off as something small.    What’s causing us to feel this way in the first place, and what can we do to put a stop to it? Will we ever be able to cut nervous tension out of our lives completely?    In this episode, I’m sharing how different loan officers experience worry, and what we can do to stop it from controlling us.   Step out of fear and into faith, love, and the best version of yourself. -Doren Aldana     Takeaways   What’s keeping newbies in a perpetual state of panic:How can we be sure we’ll make it in this industry, so we don’t have to stick our tails between our legs, admit defeat, and scurry back to our 9-5 grinds?    How veterans are impacted by the worry prison:Most veterans have had bountiful businesses as a result of the refi boom, but what happens when rates inevitably increase? Will we be able to sustain the incredible income we’ve grown accustomed to?    The fear that affects newbies and veterans alike:We all got into this business to create freedom for ourselves, but what happens if our dreams never become reality?

We all have the same number of hours in a day, but what separates superstars from the Average Joe LO is how that time is spent. If we want our businesses to be a vehicle for freedom, we need to shift our focus from activity to productivity.    To get better results, we don’t need to put in more hours, we just need to get more from the hours we’re already putting in. How can we squeeze as much profit-producing nectar out of our days as possible, without over-exerting ourselves?   Is it possible to kick battery-draining tasks to the curb for good, so we can spend more time on the things that ignite and excite us?    In this episode, I’m sharing 5 tips on how to get more fun, flow, freedom, and fortune from the time we put in.  Liberate yourself from the minutiae of operations so you can focus on making it rain and dancing in your strengths. -Doren Aldana     Takeaways  How to feel our freedom in advance: Self-doubt will take us out, so what can we do to cultivate a sense of certainty that liberation and victory are already en route to us?  Why we need to fill our own cups first: We’ll never have the energy and vitality we need to power up the mountain of success if we aren’t prioritizing our wellbeing, but how can we find the time to put ourselves first?  How to maximize our mornings: What would our days look like if we dedicated mornings to pouring into ourselves, instead of getting sucked into the vortex of reactionary mode? 

Growing our purchase pipeline without making a ton of cold calls may sound too good to be true, but that’s only because we’ve become used to doing it the hard way.   Most LOs are so accustomed to begging Realtors for their business that the thought of doing it any other way seems downright audacious, but it doesn’t need to be. When we channel our efforts into working smarter, not harder, breakthrough becomes reality.   What can we do to flip the script on Realtors and get them to ask us for business? Is it truly possible to partner with top dog agents who bring us better deals without calling the same 40 Realtors every Monday?   In this episode, I’m sharing the 3 steps that guarantee purchase pipeline growth.   Work with people who have the highest capacity to send you the most business, the most often. -Doren Aldana     Takeaways  Why we need to stop wasting time working with mediocre agents: A lot of the time, we end up working harder than we should because we’re partnered with bottom feeder agents who do the bare minimum. How can we stop aligning with low producers for good?  How to bait the right Realtors: Superstar agents want to work with superstar mortgage pros. What can we bring to the table to show we’re the obvious choice for a lender partner?  The process we should be taking agents through: Could our approach with Realtors be the one thing stopping us from building fruitful relationships with them? What should we be doing instead?   

One of the biggest reasons loan officers struggle to delight in their work comes down to who they work with. Not all Realtors are created equal. Some energize us and our businesses, and others cause nothing but drama and trauma. If we're working with a lot of the wrong Realtors, we won’t be able to have more fun, flow, freedom, or funds.  The problem is many mortgage pros believe they have to work with every single agent to have a healthy book of business, but the opposite is true. The most successful mortgage pros have designed their businesses around working with a special select few who value and respect them -- and send them a boatload of referrals.  By going for quality over quantity, we get to maximize our performance and our results.  Which Realtors are best to work with? How can we get more out of our businesses by working with fewer higher-quality partners? In this episode, I share the top 5 reasons less is more when it comes to who we work with.    Be selective about the quality and caliber of partnerships so you’re getting maximum reward for the least amount of responsibility and stress. -Doren Aldana       Takeaways    Why we have to choose our Realtor partners wisely: Every client and Realtor comes at a cost. Some give us the delightful experience of flow, ease, and synergy. Others bring nothing but drudgery, drama, friction, and frustration.      The trouble with average Realtors and low-producing agents:  The average Realtor is too much thankless drama, difficulty, and trauma. We’ll get treated like a commodity with the mediocre results to match. Become irreplaceable and indispensable as a mortgage pro by making one simple change.    How working with the right people improves our quality of life: Working with a select few Realtors doesn’t just maximize our earnings. It maximizes our fulfillment, and the mental and emotional reward we get from our work. Think about all the areas of your life that will be improved! 

Tune in to this episode to hear from the man that was the spark and inspiration for me to get up off the mat and fight after my daughter passed way. He shares his knowledge and experience on how to step up and answer the bell on a daily basis, Links to find Doren: https://www.mortgagemarketingcoach.com/ https://mytestimonialengine.com/

We're interviewing Doren Aldana who has a lot to say about testimonials and referrals.  You don't just have to sit back and wait for them! He created a free kit for UYM listeners.  Visit: mytestimonialengine.com/scott 31 min 32 sec

Doren Aldana is the CEO and president of MortgageMarketingCoach.com and the founder of the Testimonial Engine -- the #1 software for helping local businesses collect and share client reviews on autopilot. As a result of his clients' extraordinary success, he has won the prestigious "Best Industry Service Provider" award three years in a row at the 2012, 2013 and 2014. Since 2005, he has been dedicated to helping business owners attract more clients with less effort, regardless of market conditions. His life mission is to inspire and equip people to create an extraordinary life -- full of passion, purpose and prosperity. Francis Jackson is an attorney who specializes in disability law for those seeking veterans disability benefits and social security disability benefits.  A founding partner of Jackson & MacNichol, he has been featured on NBC, CBS, ABC and FOX network affiliates around the country.  He most recently appeared as a guest of Ben Glass on the “Consumer Advocate” show discussing benefits for veterans and social security disability benefits and how his practice allows him to make a difference in the lives of people facing disabilities. Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!  

Doren Aldana from My Testimonial Engine tells us about an easy to use tool that will help any business (online or offline) get more reviews from customers on strategic review sites such as Yelp, Google+, Facebook, and more. This tool also cleans up negative reviews and even prevents bad reviews from happening as much as possible. Doren unpacks the ways he transforms 20% of any businesses' database into rave reviews and referrals using what he calls the "magic wand letter." Display TranscriptRobert Plank: Doren Aldana is the CEO and President of MortgageMarketingCoach.com and the Founder of My Testimonial Engine, the number one software for helping service-based local businesses collect and share client reviews on autopilot. As a result of his clients' extraordinary success, he has won the prestigious Best Industry Service Provider Award three years in a row. That's pretty cool. Welcome to the show, Doren. Doren Aldana: Hey, thanks so much for having me man. Appreciate it. Robert Plank: I'm glad you're hear. Could you tell us about what it is that you do and what makes you stand out, what makes you different and special? Doren Aldana: Yeah man. I'm a father of four, the fab four. I'm a husband. I'm an entrepreneur. I've got a couple of businesses. One we provide marketing solutions to mortgage professionals at MortgageMarketingCoach.com. Another, which I think we'll be drilling down into deeper, is the Testimonial Engine. It's a software by service and we help business owners, generally service-based business owners, but business owners in general attract more five-star rave views from their happy clients and to get them on review sites like Google Plus, Yelp, Facebook. You name it, we cover it. That almost keeps me out of trouble between the two businesses. Robert Plank: Nice. Just enough to stay busy. Doren Aldana: That's right. Robert Plank: With this Testimonial Engine, how does it work? What's it all about? Doren Aldana: It's all about the big problem that a lot of business owners are either consciously aware of or subconsciously aware of. That is it's generally a pain in the ass to get reviews from their happy clients. It's cumbersome. It's time consuming. They might send out an email and rarely will they get a response. They might chase them around with phone calls or send out something in the mail asking them to send it back, postage paid. Generally speaking, it's really not an easy feat to get clients, customers to submit reviews. We make that easy, breezy, lemon squeezy by putting the whole thing on autopilot. Essentially it's as easy as uploading their name, email, phone number, etc. into our system and then just set it and forget it. The system does all the heavy lifting for them. It asks them for the review. It asks them to copy and paste that review onto other review sites that they want to build a reputation on. It just makes it much more expedient for the business owner to get positive reviews and to get those reviews on review sites as well as share them on social media, like Facebook, Google Plus, and Twitter so all their fans and followers are seeing all these awesome rave reviews from their happy clients in the news feed. Of course, that's just another way to build their brilliant brand and to position themselves as the only logical choice, building their business at the speed of trust. Does that answer you question, Robert? Robert Plank: Yeah. It answers and it kind of gets me off on a whole cool, fun direction, which is you mention in there that okay, getting reviews and stuff like that for any business is kind of a hassle, kind of cumbersome, kind of time consuming. A lot of people don't do it. How does your system get this done when just normally emailing them doesn't work? Doren Aldana: Generally speaking, when you just send out an email asking them to submit a review on Google or whatever platform you happen to be using, if it's a review site like Google or Yelp or any other review site,