Podcasts about mortgage marketing

Still grinding as a mortgage professional, hoping things will magically change? That was Mark Libario. Stuck in the feast-or-famine cycle, burned out and running on empty. The inconsistent income, constant rejection, soul-sucking cold calls... and for what? A few scattered deals that barely kept up with his dreams. Then everything changed. Within just 11 months of discovering our proven system, Mark transformed his entire annual mortgage income into a single QUARTER of production. How? Not by cold calling. Not by begging for referrals. Not by working even harder. He built a system that worked FOR him instead of against him. From Struggle to Success: Mark's Complete Transformation In this exclusive interview, Mark reveals exactly how he escaped the mortgage struggle and built a thriving business that gives him freedom, not more stress.   You'll discover: The "systematic approach" that eliminated cold calling forever while attracting elite Realtor partners Why motivation fails but the right system creates consistent $20K+ months The mindset shift that separates top producers from struggling loan officers How to build relationships with agents who actually send quality deals instead of chasing anyone with a pulse Ready to stop grinding and start building? This interview shows you exactly how it's done.   Guest Bio Mark Kelvin Libario is a dedicated mortgage broker at Groupe Orbis, based in Montreal, Quebec, with extensive experience in financial services, including insurance and financial planning. Mark specializes in guiding clients through home purchases, real estate portfolio expansion, refinancing, and loan processes. Mark tailors solutions to each client's needs, leveraging access to major banks, credit unions, trust companies, and private lenders to secure competitive rates and personalized mortgage options.   Visit https://www.markkelvinlibario.com/  Find Mark on LinkedIn @Mark Kelvin Libario  Follow Mark on Instagram @mortgageswithkelvin About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host Carl White and Chris Johnstone dive into the exciting world of AI and its transformative impact on the mortgage industry, featuring the latest advancements from Google's Gemini and how it changes the way we search for information. They discuss the shift from traditional search results to AI-generated answers, the implications for loan officers and lead generation companies, and strategies to position yourself as an expert in this new landscape. Discover practical tips on leveraging AI tools like ChatGPT to enhance your customer interactions, create valuable content, and ultimately build your brand in a rapidly evolving digital environment. Don't miss out on this essential conversation about adapting to the future of AI in the mortgage business! Visit LoanOfficerBrand.com to access our free guide featuring seven essential prompts to kickstart your journey with AI. Go to LoanOfficerCRM.ai/offer to take advantage of our special offer! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

If you're exhausted from endless cold calls, wasting money on low-quality leads, and showing up at open houses with minimal returns, you're not alone. Too many mortgage professionals are trapped in this feast-or-famine cycle. Here's the uncomfortable truth: Those "struggle bunny" Realtors sending you just 1-3 deals annually might be exactly why you're overworked and underpaid. The Elite 1% Work Differently In this third and final installment of our "10 Tenets of Top Producers" series, we reveal the last four principles that separate top-producing mortgage pros from everyone else—strategies that work in ANY market condition. You'll discover: The proven bait that attracts high-producing Realtors Why helping others succeed is your fastest path to wealth How deliberate training (not just trying) creates unstoppable momentum The exact reason top producers thrive when markets slow down Stop settling for mediocrity. It's time to work smarter, build real wealth, and transform your mortgage business forever. About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Is your mortgage marketing connecting with local customers or getting lost in generic messaging? In this episode of the Local Marketing Lab, Ellen Duncan, CMO at AnnieMac Home Mortgage and founder of Pineapple Partners, reveals how personalization transforms local mortgage marketing. Drawing from her experience with major brands like Coca-Cola and her current role in the mortgage industry, Ellen shares practical strategies to make your marketing resonate in specific communities.Topics discussed in this episode: 1️⃣ Create marketing collateral that adapts to each local market's unique characteristics2️⃣ Leverage existing customer databases more effectively for personalized outreach3️⃣ Host first-time homebuyer seminars that build trust in the community4️⃣ Ways to partner with community organizations to expand your local marketing reach5️⃣ Balance between automated marketing and authentic, personalized communicationResourcesConnect with Ellen Duncan on LinkedIn.Learn more about AnnieMac Home Mortgage.Check out Pineapple Partners.Other shout-outsFollow Joseph Panebianco, CEO of AnnieMac, on LinkedIn.

Let's be real—when you feel great, you tend to do great. But too many mortgage pros are stuck in a downward cycle of suck that drains their confidence, momentum, and their bank account. They're not hitting their goals, their swagger is fading, and every setback fuels more frustration. How can they break free from this prison of limitation and create newfound momentum and mojo, so they can start winning again – not just in a “fair weather” market but in ANY market?   In the next part of our podcast series, we'll dive into 3 more tenets of top producers that allow the 1% income earners to stay at the top of their game, no matter what challenges may come their way. Let's dive in…   You'll Learn: How $100M producers start your day that allows them to WIN CONSISTENTLY, regardless of circumstances. The secret ultra-successful mortgage pros use to scale their production while working less hours and enjoying more quality time with their family.   How to delegate strategically, so you can be freed up to DO WHAT YOU LOVE and love what you do The secret mindset of the elite 1% income earners that separates them from all the rest About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

The Best Time to Advertise for Mortgage LeadsIn this insightful podcast episode, we explore the critical aspect of timing in mortgage lead advertising. We delve into various factors that influence the effectiveness of lead generation and conversion in the mortgage industry.Key Insights on Lead Response TimeThe episode starts by highlighting the crucial importance of quick response times in lead conversion:Responding within the first 5 minutes significantly increases your chances of qualifying a lead.Delays in response time can dramatically reduce conversion rates.Being the first to respond gives a substantial competitive advantage.Advertising Schedule StrategiesWe discuss the pros and cons of different advertising schedules, challenging some conventional wisdom about when to run ads.Broker Preferences vs. RealityThe episode reveals interesting findings from a LinkedIn poll about mortgage brokers' preferences for receiving leads, and how these might not always align with optimal lead generation times.Conversion Rates: Bought vs. Brand-Generated LeadsWe explore the differences in conversion rates between purchased leads and those generated by a brand's own efforts.Exclusive Case StudiesThe highlight of this episode is the presentation of three detailed case studies from real mortgage brokers. These studies provide valuable, data-driven insights into:The most effective days and times for generating high-quality leadsSurprising findings about weekend lead generationThe impact of advertising schedules on lead quality and conversion ratesListeners will gain practical, actionable insights from these case studies that could significantly improve their lead generation strategies.This episode is a must-listen for mortgage professionals looking to optimise their advertising efforts and maximise their lead generation success.

2025 is shaping up to be a pivotal year—uncertain markets, relatively high rates, rising challenges, and heightened competition are leaving many feeling stuck. But here's the reality: success isn't determined by external forces—it's determined by YOU. If you're still relying on outdated strategies, hoping for a break, 2025 might be the year you get left behind. On the flip side, with the right mindset and approach, it could be the year you break through to the next level like never before. Many professionals are spinning their wheels, relying on hope instead of adopting the habits that create real momentum. But the top 1%? They play the game differently—thinking bigger, acting smarter, and executing with precision. So, where do you stand? Have you set small, "safe" goals that limit your potential? Are your actions sporadic, leaving you stuck in the same place year after year? The top performers don't operate like that—they define their vision for success, strategize, and most importantly, act. Do you have a clear picture of what "winning" looks like in 2025? What if, instead of chasing opportunities, you positioned yourself as a trusted leader in your industry, attracting collaborators and brand ambassadors who view you as indispensable? In this episode, we'll break down the key principles that make top producers different - principles that most everyone else neglects. We'll reveal the actions that create unstoppable momentum and build a business that thrives, regardless of the challenges around you. You'll learn: Serving over selfishness and why the most successful LOs are the biggest givers How to chart your course to victory in the midst of the thickest market fog Why success, growth and prosperity often lie on the other side of the “cul-de-sac of suck” How top-producers define success and happiness (hint: it's not money)   About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Rising rates, shrinking pipelines, and fierce competition are crushing dreams left and right. But here's the kicker—your results aren't determined by the market; they're determined by YOU and your marketing.  If you're not dialed into the right strategies and habits, 2025 could be the same or worse than last year—or if you make some potent strategic pivots, it could be the year you unleash your full potential and thrive like never before. Here's the hard truth: most LOs are stuck in a cycle of mediocrity, relying on hope instead of habits.  Are you setting low goals to play it “safe” while sporadic efforts leave you stuck in the same old rut? The Top 1% don't play small—they think bigger, act smarter, and focus on the right things. Have you clearly defined what “winning” looks like in 2025? What if you could ditch the grind of chasing crappy leads and instead attract the right Realtor partners who see you as their Irreplaceable Hero? In this episode, we share a valuable step-by-step guide to crushing it in 2025. Let's unpack the 5 key steps you need to align your mindset, habits, and strategies with success so you can turn your daily actions into compounding momentum, stop spinning your wheels, and build a THRIVING business – even in unthriving times.    You'll also learn: The game-changing mindset shift every mortgage pro must embrace to thrive consistently, regardless of rates or inventory.  Why defining your “win” isn't just important—it's mandatory if you want to enjoy sustainable success. The life-altering difference between trying and training—and how it separates the winners from the mere wishers. How to turbocharge your growth by cultivating GROWTH HABITS. The secret to “changing the who before the do” so you can break free from the cycle of self-sabotage and start winning consistently. The single most profitable daily habit that can skyrocket you to a $30K+ monthly income—even in today's tough market.     About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!  

In today's episode, we're diving into a quirky, yet powerful secret to brand success: rhyming. We've all heard those catchy jingles and slogans—"Beanz Meanz Heinz" or "Once you pop, you can't stop!"—but why do they stick with us? Is there more magic to a rhyme than we realise? Richard Shotton and Alex Thompson dug into this very question, and the science is clear: rhymes are twice as memorable as non-rhyming statements. So, whether you're building a brand or just trying to stand out in a crowded marketplace, could a little rhyme be the key to staying top of mind? Today, we'll explore this research and even test it out on friends, colleagues, and—spoiler alert—my team, to see how the power of rhyme really stacks up. So, settle in and let's rhyme our way to better branding!

With constant algorithm changes and skyrocketing ad costs, it's harder than ever to make Facebook ads work for your mortgage business. That's why over 90% of mortgage pros fail to see any meaningful return from their Facebook ad campaigns. Yet, many LOs continue to throw money at these campaigns, hoping for a breakthrough. The result? Wasted time, drained budgets, and frustration that leads many to give up entirely.   But what if the problem isn't Facebook—it's your approach? Most mortgage pros treat Facebook ads like a magic button, expecting instant results with little effort. That mindset guarantees failure. Instead of just chasing leads, your focus should be building systems that convert leads into closed deals and cash flow.   How do you create ads that attract quality leads instead of time-wasters? Why are video-based ads outperforming text-heavy campaigns? What's the secret sauce top producers are using to make Facebook ads work in this tough market?    In today's episode, we pull back the curtain on what's working—and not —in Facebook advertising for mortgage pros. We're sharing the top 3 landmines that derail most campaigns, reveal cutting-edge tools to increase conversions, and share follow-up strategies that transform clicks into closings.    You'll also learn;  The top 3 landmines that cause Facebook ads to flop—and how to sidestep them. Why targeting is harder than ever (and what to do about it). How to use video and storytelling to skyrocket ad engagement. The truth about lead quality and conversion rates from Facebook ads. Why most LOs waste money on ads and how to focus on profitability instead. A revolutionary tool that's transforming ad campaigns. About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Visibility is the name of the game.Getting out there, talking to people, networking, being strategically active across offline and online… selling yourself and your business.Consistently.That's the #1 game you need to play.Mortgage broking is the task you do once you sell yourself and win the client.Therefore mortgage broking… is the #2 game.Yet, most mortgage brokers spend 80-90% of their time doing mortgage broking, and only 10-20% of the time getting out there.In this episode of Mortgage Broker Acceleration, I expose why many brokers are hiding behind the laptop (instead of getting out there) and the psychology of why visibility wins over experience or expertise. I share why digital is actually much harder than old-school, and the overreliance on technology, automations and software is damaging your lead flow and client experience.Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

Most brokers are what I call “variety store brokers”.A bit like a $2 shop or department store.You can walk inside and get pretty much anything.Everything is ok, but nothing is special.Access to resi, commercial, asset finance, SMSF, insurance and more.Helping first home buyers, investors, PAYG, self-employed, and more.Now to most brokers this sounds great, to be able to help everyone.But there's a problem (actually multiple problems and challenges with this).In this episode of Mortgage Broker Acceleration, I outline these problems, how they affect every area of a mortgage business, and what brokers should do instead.For those who are more advanced and/or want to become the one-stop-shop and do it properly, I share the 4 main points you need to be successful.Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

With tens of thousands of mortgage pros leaving the business over the past 3 years, it comes as no surprise most mortgage pros use outdated tactics that yield little to no results in today's market. Between rising rates, low inventory, dwindling leads, and fierce competition, many LOs find themselves trapped in a cycle of frustration, grinding harder for less return. The truth is, success in the mortgage industry has evolved, and clinging to outdated methods will only leave you stuck and struggling. If you're grinding away with cold calls, endless social media posts, or chasing crappy internet leads, chances are these tactics aren't just ineffective—they're actively holding you back. It's time to ask yourself: Is what you're doing aligned with what truly works in today's market? What if one simple daily habit could create exponential results, make you the go-to partner Realtors can't resist, and finally stop the endless struggle bus? In this episode, we break down the real talk about what's working in the mortgage industry right now—no fluff, no gimmicks, just proven strategies that get results so you can take control of your business and scale your income.   You'll also learn: Why outdated tactics like cold calling and generic networking events are a waste of time in today's market. The "Hour of Power"—a simple, game-changing daily habit top producers swear by to dominate their market. How to flip the script and get Realtors chasing YOU instead of the other way around. The make-or-break role of CRMs in turning your pipeline into a profit machine. Why social media isn't the “magic bullet” you've been sold—and the smarter, faster way to get results. How consistent daily actions compound over time to create exponential growth and unstoppable momentum.   About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

If you don't have 3-4 key referral partners each sending you at least one qualified referral every week, that results in at least $5m per month in settled loans… then you are doing referral partners wrong.I've been helping brokers for over 16 years, and it's a fact that most brokers don't have true key referral partners… they just have a bunch of people in their network who they know.Who they catch up with, go for coffee and lunch, and spend time in meetings with good intentions and promises… but no real action.That real estate agent, accountant or financial planner who says they'd love to work together and send referrals… but hasn't… and probably never will.The bad news is that it's not their fault… it's yours.You failed to win them over properly and drive the relationship forward.The good news is you can fix it with existing partners, get them referring, or you can start fresh from scratch if your current referral partners don't make the grade (they are not all created equal and you can 100% fire them).In this episode of Mortgage Broker Acceleration, I tell you exactly what's going on with your referral partners, why it's happening, and how to think about fixing it. Instead of wasting time on coffee meetings, I'll give you the 6 things you should do instead to build serious referral partnerships.Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

In this episode of Lykken on Lending, David Lykken sits down with Joe Wilson, CEO and Founder of Social Coach, to discuss the transformative role of social media in the mortgage and financial industries. Joe shares insights on how his cutting-edge platform empowers professionals to navigate the complexities of compliance, build authentic relationships, and leverage personalized video content to stand out in a competitive market. From addressing compliance risks to offering practical strategies for becoming a trusted advisor through social media, this conversation highlights the tools and techniques mortgage professionals need to thrive in today's digital landscape.

At every mortgage industry event, you'll hear discussions about building a team.You'll hear everyone talking about hiring a loan processor, outsourcing and offshoring, hiring a credit analyst (or parabroker), client services manager, perhaps a marketing person… and of course hiring loan writers or brokers.That's fine, but the problem is it's one-dimensional… and results in slow growth and bottlenecks in a mortgage business.I've been a solo operator as a broker and in business. I've also had a team of two dozen staff (in Australia and overseas), with a full stack that allowed me to step away from the business for 6-months with very little input.I've worked with solo brokers, and brokers with teams of brokers / credit / admin / ops, etc. Most of them scratching their heads wondering why they are working so hard and not growing as quickly as they want, despite the team in place.In this episode of Mortgage Broker Acceleration, I make you aware of the Supported Broker Trap and how to avoid or escape it. I reveal the 5 biggest Team Flaws I see in mortgage businesses, plus the “If This Then” secrets to improve your thinking on Team Design.Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

Businesses with strong team cultures crush the competition, outperforming by a jaw-dropping 200%. Yet in the relentless, high-pressure world of mortgages—where sales targets reign supreme—many leaders miss the mark on building the trust and collaboration that fuel sustainable success. Without a clear vision or a united team, scaling feels like trying to sprint through quicksand.  What if the secret to a billion-dollar business wasn't grinding harder or chasing the next shiny object, but creating a culture so magnetic that top talent lines up to join your team, your clients can't stop raving, and growth becomes almost effortless? Most mortgage pros think hustle and rapid growth are the keys to the kingdom. But here's the hard truth: chasing short-term wins might actually be blocking your path to long-term greatness. What if the real game-changer is doing less—but doing it better—anchored in culture, purpose, and servant leadership with a patient, long term approach? In this episode, we sit down with Anthony Contento and Michele Steko of Sherwood Mortgage Group, who have cracked the code on building a billion-dollar team. They reveal how they fostered a family-like culture that inspires loyalty, strategically scaled by putting people before profits, and navigated tough markets with grace, grit, and innovation.    You'll also learn:  The power of building a “family culture” that attracts and retains top talent—because people don't join companies, they join people. How to thrive in any market, even when the wind is in your face, by focusing on what you can control and staying intentional with your actions. Why servant leadership wins the long game, and how putting people first creates magnetic, lasting success. The timeless secret to building billion-dollar relationships: connecting with 2-3 COIs (centers of influence) a day and compounding those connections into massive results. How to master your mindset and self-image to overcome fear, imposter syndrome, and self-doubt—because you can't outperform the belief you have in yourself. Why alignment matters more than chasing shiny objects, and how to find your lane for authentic, unstoppable growth. How to manage challenges with gratitude and grace, and turning adversity into your greatest asset. Guest Bio   Anthony Contento is the co-founder and CEO of Sherwood Mortgage Group, a leading mortgage brokerage in Canada. With a career spanning over two decades in the financial industry, Anthony has been instrumental in the company's rapid growth since its inception in 2008. Under his leadership, Sherwood Mortgage Group has expanded to over 100 agents across five provinces and has consistently surpassed the billion-dollar mark in mortgage originations. Anthony's expertise in both banking and mortgage brokering allows him to offer a wide range of solutions to clients, ensuring personalized and effective financial strategies.   Michele Steko is the Vice President of National Broker Relations at Sherwood Mortgage Group. Michele joined the executive team with a wealth of experience in the mortgage industry, bringing a strong focus on fostering relationships and enhancing broker support. Her role involves ensuring smooth communication and collaboration among brokers spread across different provinces, contributing to the company's cohesive and supportive culture. Michele's dedication to professional excellence and her ability to navigate the complexities of the mortgage market make her a valuable asset to Sherwood Mortgage Group. To learn more visit https://sherwoodmortgagegroup.com/.  About Your Hosts   Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine, The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

We all want to get our clients amazing results.The problem is, the biggest challenge in all of that, is often the clients themselves!As a broker, you know that a client who takes action and follows through will get a better deal and save more money, buy that new home sooner, acquire an investment property, and so on.i.e. they'll get the result they want!But… many clients still drag their heels, delay things, don't get the docs back, forget things, don't follow through… and ultimately fail to get the result they want.Frustrating… and borderline ridiculous… right!!!No, it's just human nature.Enter the solution… Client Hypnosis.In this episode of Mortgage Broker Acceleration, I share what Client Hypnosis is and how it will help you and your clients get better and faster outcomes (with less stress and overwhelm, and without having to follow-up and hound your client a thousand times)… by doing the exact opposite to what most brokers are doing. Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

If your mortgage business relies on the trail income to pay all expenses and be profitable… this is lazy and poor business practice.In fact, you might have a cash haemorrhaging business and not be aware of it.Unfortunately the financial literacy of many brokers is not up to scratch.I've seen it.The percentage of brokers who don't know their numbers, key drivers, KPI's, profit… is scary.The percentage of brokers who run their business by taking revenue in, paying bills, and the rest is left for them… with no finger on the pulse of projections, cash, profit… essentially relying on their accountant and looking at a P&L once a quarter or year… is scary.The amount of brokers, with teams, writing $5-15m per month, that don't realise they aren't really making any money (i.e. their business isn't viable, or would be better off closing the doors and just collecting trail)... is scary.In this episode of Mortgage Broker Acceleration, I talk about money maths. Covering the concept of a Trail Book Management business vs a New Loan Writing business, and why each must be standalone profitable. I share why volume and number of deals is an irrelevant method of keeping score and success (and the only two metrics that really matter). Finally, the 5 things you need to do to take control of your money and future.UPDATE: Starting this month you may have already noticed something different about the podcast.After over 200 episodes alongside the man, the myth, the legend… Mr Ash Playsted… after loads of insights, discussions and laughs… we've decided to go our separate ways in business and part ways as great friends.I'm excited to continue the podcast solo… bringing you a new flavour… with the latest insights and strategies from my work with ambitious brokers and high performing mortgage businesses. I think you'll enjoy it… and I know your business will thank you for it.So, keep listening… and let's get into it.Enjoy.Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

Every broker reading this, is losing deals, money and profit… guaranteed.Why?Because leads and clients are dropping off. They get stuck, stalled or ‘go cold' during the process. Brokers often don't even realise this is happening.Poor conversions… think it's normal.Loads of AIP's that don't go anywhere or have to be reworked… think it's normal.Losing deals at the 11th hour to lender retention teams… think it's normal.Making matters worse, I see brokers actively trying to improve their process and system… thinking it's improving and making a difference… but it's actually making things worse!The result is a lot of work being done and not getting paid.Not cool.In this episode of Mortgage Broker Acceleration, I talk through our Flow Maximisation tool, including the 12 Workflow Sins you need to avoid… to stop losing deals, doing work and not getting the reward for it.UPDATE: Starting this month you may have noticed something different about the podcast.After over 200 episodes alongside the man, the myth, the legend… Mr Ash Playsted… after loads of insights, discussions and laughs… we've decided to go our separate ways in business and part ways as great friends.I'm excited to continue the podcast solo… bringing you a new flavour… with the latest insights and strategies from my work with ambitious brokers and high performing mortgage businesses. I think you'll enjoy it… and I know your business will thank you for it.So, keep listening… and let's get into it.Enjoy.Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

Our special Halloween podcast episode was streamed live on Halloween, but it was just too scary-awesome not to share with you….  Most mortgage pros feel trapped in a haunted house of inconsistent income, where leads vanish like ghosts and referrals are as scarce as full moons. It's a frightening reality for many mortgage pros, plagued by unresponsive clients, dead leads gathering cobwebs, and pipelines running bone-dry.  These spooky symptoms are enough to give anyone the chills—but here's the twist: with just a few eerie-sistible strategies, you can scare away scarcity, resurrect those “lost” leads, and cast a spell of consistent growth in your business. Are you clinging to the belief that borrower scarcity and ghosting clients are just the nature of the game, when this haunting, growth-killing mindset might be the very curse holding your pipeline in the graveyard? What if a few “ghoulishly good” strategies could put an end to sleepless nights, transform “ghost” clients into loyal fans, and break the spell that keeps mortgage pros trapped in the income dungeon? In this Halloween special episode, we're conjuring up 3 frighteningly easy strategies to breathe life back into your borrower pipeline and keep the clients rolling in. Spook your competition and watch your pipeline fill up, leaving you cackling all the way to the bank! You'll also learn: How to stop borrowers from ghosting you with a powerful little-known strategy How to resurrect dead leads and turn them into raving fans  Simple ways to automate your follow-up and keep the haunt out of high-value leads Strategies for putting your pipeline on hyper-growth that won't die by Halloween next year Why waiting for business is scarier than cold calling (and how to flip that fear on its head once and for all) About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Marketing is the one thing I get asked about the most… unfortunately.I say unfortunately because it's the #1 thing most brokers think will solve their problems, but it's usually the last thing that actually will.It's the single biggest waste of time and money I see in the industry.Time and money spent on websites, digital marketing, social media, content, newsletters, and the list goes on and on.Marketing itself isn't a waste of time and money. Far from it. It's the way brokers (and mortgage business owners) approach it that's wasteful and wrong.In this episode of Mortgage Broker Acceleration, I share why all marketing is not created equal; there's what makes you feel good, and there's what works. If you'd prefer to stop wasting your time and money, I suggest you listen in.UPDATE: Starting this month you'll notice something different about the podcast.After over 200 episodes alongside the man, the myth, the legend… Mr Ash Playsted… after loads of insights, discussions and laughs… we've decided to go our separate ways in business and part ways as great friends.I'm excited to continue the podcast solo… bringing you a new flavour… with the latest insights and strategies from my work with ambitious brokers and high performing mortgage businesses. I think you'll enjoy it… and I know your business will thank you for it.So, keep listening… and let's get into it.Enjoy.Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

If I only had 7 minutes to share the most important secrets to success as a mortgage broker and business owner… what would I say?Well I gave myself the challenge.Look back over my 20 years in this industry and the 200+ episodes of this podcast (over 70 hours of content!) and start the clock.In this episode of Mortgage Broker Acceleration, I go through 7 key insights from reviewing everything and running it through my filter of working with ambitious and successful brokers right now.UPDATE: Starting this month you'll notice something different about the podcast.After over 200 episodes alongside the man, the myth, the legend… Mr Ash Playsted… after loads of insights, discussions and laughs… we've decided to go our separate ways in business and part ways as great friends.I'm excited to continue the podcast solo… bringing you a new flavour… with the latest insights and strategies from my work with ambitious brokers and high performing mortgage businesses. I think you'll enjoy it… and I know your business will thank you for it.So, keep listening… and let's get into it.Enjoy.Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

In today's competitive market where inventory is low and rates are high, leads alone aren't enough. Success lies in how effectively you mine those opportunities.   If you're not tapping into proven strategies to squeeze maximum value out of your database of prospects, clients and Realtors, you're handing deals to your competitors on a silver platter—because they'll be happy to take your market share.   Most mortgage pros think the answer is getting more leads, but here's the harsh reality: it's not about quantity of your leads, but more importantly, the quality of your leads, and how you nurture and convert those leads into closings.   Are you spending too much time chasing new leads while overlooking the goldmine in your current database? Do you know how to turn the maximum number of those leads into cash? What if you could attract Top REALTORS as exclusive referral partners and automatically turn happy clients into 5-star reviews that turn into red-hot referrals—how much more business could you close?   In this episode, we break down 3 killer marketing campaigns that are guaranteed to generate more REALTOR partnerships, resurrect "dead" leads, and turn 5-star reviews into an unstoppable referral engine.   You'll also learn:  How to get top-producing REALTORS chasing you and consistently sending you high-quality deals like clockwork Why those so-called "dead" leads in your database are actually a hidden goldmine waiting to be cashed in for thousands The no-nonsense way to turn glowing reviews into a referral-generating machine that fuels your business with prosperity How the REALTOR Attraction Campaign (RAC) can get top-producing Realtors hot for what you got before you even call them (no cold calling) Why it's not just WHAT you say, but HOW you say it that can transform your business overnight Why focusing on how you communicate is the key to ramping up your referrals How to leverage automation to make your pipeline-building efforts EFFORTLESS   About Your Hosts Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is the Chief Conversion Coach at MortgageMarketingCoach.com with a 24-year track record of success as a seasoned mortgage professional and expert in creative lead generation. As a highly-decorated veteran in the industry, Penny has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.

Olympian's don't spend their lives training and preparing to win a Silver or Bronze.They go for the maximum result.They go for Gold.Most mortgage business owners, on the other hand, spend their lives building and operating their businesses… without a specific result in mind.They just want to help people and earn a living.Very few actually think about the End Game… let alone maximising it (and bringing it forward).Contrary to popular misguided opinions these days…The whole point of business is to make money.And that money drives the life you want.Now you can certainly have a purpose driven business that delivers amazing outcomes for clients and makes a difference in the community, and you can have fun with your team along the way… but…Your #1 priority should be driving towards a goal, an End Game, that “gold medal” result (which in business is passive income and asset value creation).In this episode of Mortgage Broker Acceleration, we discuss this concept of defining your End Game and introduce key strategies in The Earnings Matrix and The Multiplier Matrix. Whether your ideal End Game is 1-year or 10-years away, you need to understand this now.Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

Referrals are the lifeblood of any successful mortgage business. The majority of consumers trust referrals from people they know, yet most mortgage pros are stuck relying on inconsistent word-of-mouth and feel frustrated by the unpredictable flow of leads.   Many mortgage pros think that just doing great work will be enough to keep the referrals flowing, but hope is not a strategy. In fact, this passive approach is likely costing you business and keeping you stuck in the same frustrating cycle of feast or famine.   So ask yourself: Are you getting as many quality referrals as you could be, or are you letting valuable opportunities slip away? What if you could turn your best clients and partners into a steady flow of pre-sold business without the grind of cold calling or chasing crappy internet leads?   In this episode, we reveal the secrets to winning the referral game and building a reliable, high-quality lead stream that practically runs itself. We discuss the smart way to attract top-tier referral partners, create a system that saves you time and stress, and turn one-time clients into long-term, loyal advocates for your business. Stop hoping for referrals and start creating them on autopilot!   You'll also learn:  How to turn unpredictable word-of-mouth referrals into a consistent lead stream The two ways to get referrals: the hard way (grinding away with manual effort) or the smart way (with systems that do the heavy lifting) What the best referral partners really want (and it's NOT more leads!) and how to deliver value that makes you their #1 choice The power of systems to save time, energy, money, and stress How to build high-octane referral partnerships that boost your bottom line Simple but powerful tactics to ask for and land high-quality referrals that flood your pipeline with pre-sold clients! About Your Hosts   Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With 24+ years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

A lot of our clients are using acquisitions as a strategy in their mortgage businesses.We help them think clearly, make the right decisions, and maximise the opportunities.Many mergers and acquisitions are ill thought out, and leave a lot of money on the table due to incomplete strategies and under-resourced businesses.There are two different types to consider:Trail book acquisition - simply buying a client list and trail income.Mortgage business acquisition - more complex involving purchase of a client list and trail income, but also systems, key staff, referral partnerships, branding, offices and so on.Both can be used effectively, depending on the desired outcome.Both require the right strategy and tactics to make them worthwhile.If you don't have a sound strategy (and reason) to acquire loan books and/or businesses, you can quickly have your head under water… physically stretched for time and also financially.In this episode of Mortgage Broker Acceleration, we discuss the key factors to consider in this space. Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

Do you want to get off the tools?Work more ‘on' your business rather than ‘in' it?I hear this like a broken record.A throw away statement.Often from brokers who have no intention or desire to do it.Being a mortgage broker, helping clients and writing loans… is easy.And most brokers love it.Building and operating a mortgage business… is hard.And most brokers hate it (or aren't good at it).I find it bizarre that most are trying to run away from the very thing they are good at and enjoy… and towards something that is tough, a completely different skill set, and something they will not enjoy.So, instead of following the masses, the first question to ask is:Why get off the tools? (a seemingly simple, but deep and complex question)And then second, if the decision and goal is to remove yourself from writing loans, the question becomes:How to get off the tools? (a simple solution, but deep and complex tactics)In this episode of Mortgage Broker Acceleration, we discuss the concept and desire for getting off the tools properly, so you can ask yourself the right questions, make the right decisions, and then act with clarity and intent (and not do something you'll regret!).Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

Bigger is not always better; it's what you do with it that counts.So they say.This could be the most crass or cliche way to start an email ever.But, there's an appropriate analogy here for a mortgage business.I assure you.Because in business…Bigger is not always better; it's the profit and value creation that counts.But unfortunately… most brokers focus on the wrong things:Growing a bigger business and team.Writing more and more loans.Winning awards and following passion projects.Adding technology, complexity and moving parts.Digital marketing and social media.Often to the detriment of making a profit and/or creating value.In fact.A lot of brokers, even the “successful” ones (I put successful in quote marks because the industry rewards the wrong things, measuring success incorrectly):Don't know what a profitable mortgage business looks like.Don't even know if their business is profitable or not.Don't understand their end-game or purpose (income vs value).Don't have the right model to suit their goals.Don't look at their numbers or focus on making money.In this episode of Mortgage Broker Acceleration, we discuss the concept of having a profitable mortgage business model, and the dangers of being caught (or stuck) in the middle.Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

This week's episode of Mortgage Broker Acceleration is special.I have a ninja business-building guest with me, taking the seat of Ash for the week.This episode is for the serious mortgage business builders.A behind the scenes look at how our business grew by 500% in the space of a couple of years, and simultaneously went from almost full reliance on me to virtually zero reliance on me.This is not a one-off case study either.We've helped a number of mortgage brokers achieve similar levels of success through our 10X advice and coaching program.In this episode of Mortgage Broker Acceleration, meet the business system genius behind the growth of BIG, and learn smarter and easier ways to develop your business, build systems and lead a high-performance team.Want to accelerate faster?Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.Go straight to the source and Let's Talk about working together to grow your mortgage business easier and faster.

I am giving you permission to work less and earn more.Now let's take a step back… because it's not that simple.I've worked with hundreds of brokers over the last 15 years.Some who are just making ends meet, to those making seven-figures a year (in personal income, not settlement commissions / revenue).You want to know the common thread, that is consistent among brokers, regardless of how much they earn?They all keep working hard, full-time hours, Monday to Friday, 9-5… and more.Many sit at the desk all day, even when there is no work to do, or they are completely unproductive.And then there's some, too many in fact, that think it's ok (or expected) to work nights, weekends and holidays.Let me tell you that both of these situations are B.S. Don't settle for it.This episode of Mortgage Broker Acceleration runs deep on our society and mindset. Don't skip it. We discuss the unconscious “need for 9-5”, linking being busy to being valuable, and how most brokers have an outdated belief system that is stopping them from working less and earning more.Accelerate FasterYou can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Over the past 2.5 years, the majority of mortgage pros have seen a sharp decline in their pipelines in comparison to the “mortgage gold rush” of 2020-2021. Relying on the same old prospecting methods that worked a few years ago have probably hit the point of diminishing returns.   The reality is, if you're fishing in the same pond as everyone else, you're likely walking away empty-handed. To stay afloat and thrive, you need to get creative and start looking for opportunities where others aren't.   Sticking with the status quo in this market could cost you more than just a few deals—it could cost you your livelihood as it has for tens of thousands mortgage pros over the past year. The top producers are thinking differently and taking innovative approaches to secure leads that others are missing out on. They are using this so-called “down market” as an opportunity to up their marketing innovation, so they can take market share.    What if you could discover a wellspring of quality leads in places no one else is looking? Just think about how your business would transform as you build powerful partnerships (in unique and creative ways) that consistently bring in business, while your competition clings to the conventional dinosaur methods that lead to extinction.    In this episode, my co-host Penny Wrightly and I talk about powerful, creative prospecting strategies that work even in today's tough market. If your pipeline is drying up, it's a clear wake-up call—time to step up, take massive action, and start getting creative to proactively generate quality leads now!   It's important to maintain your grit and have a strong frame of mind in this business. Things that are working, you need to continue doing, and if something's not working, you need to cut those things, but remain consistent with the fundamentals. -Penny Wrightly   You'll also learn: Why right NOW is the perfect time to step up and innovate your prospecting strategies (while everyone else is sleeping at the wheel) How to diversify your lead sources like a top producer, so you can protect your pipeline from drying up and build a rock-solid, recession-proof business  Proven techniques that will have you standing head and shoulders above your competitors The secret to building a “VIP Rolodex” of power partners that keeps quality leads flowing in the door like clockwork How to use strategic collaboration to create exponential growth Actionable strategies to turn today's low-transaction, low-inventory market into your biggest opportunity for success   Guest Bio   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With 24 years of experience in the mortgage industry and an alumni of Doren Aldana's coaching program, she has built a reputation for thinking outside the box to find opportunities where others don't. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of mortgage marketing. About Your Host   Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine, The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row. Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!  

Episode Overview:In this episode of Laugh, Lend, & Eat, we sit down with Steven Winokur, Chief Marketing Officer at Carrington Mortgage, who shares his insights into the evolving world of marketing for mortgage professionals. Steve emphasizes the importance of authenticity, particularly in video content, as a way to build genuine connections with clients and partners in a post-COVID world. With decades of experience, Steve discusses the future of marketing, the challenges AEs face, and how mortgage professionals can become trusted financial advisors for their clients. Key Themes: The Importance of Video Marketing: Steve explains how video has become essential for AEs and mortgage professionals to stay visible and maintain personal connections in a remote world. Authenticity Over Perfection: Steve stresses the value of being real and authentic in video content, encouraging AEs to focus on connection rather than trying to achieve perfection. The Role of Financial Advisors: Steve talks about how mortgage professionals should move beyond transactions and become trusted financial advisors for their clients, helping them navigate their overall financial health. Quotes from Steve's Insights: On the Value of Video Content:"I want the loan officer to see the AE in action. The connection is made virtually... The brain doesn't recognize the difference between being in person or watching it on a screen."Steve highlights the power of video in building virtual connections, making it a crucial tool for mortgage professionals in today's landscape. On Being Authentic:"You're not gonna win an Emmy, and you're not gonna be up for the Academy Awards. But that's not the point... Be who you are. That's what makes the connection real."Steve encourages AEs to embrace their imperfections in video content, emphasizing that being authentic is what truly matters when creating connections. On the Future of Mortgage Marketing:"I've been a big proponent of having AEs or loan officers talk about being more of a financial advisor... It's about asking questions and understanding their financial situation so you can help them make informed decisions."Steve stresses the importance of mortgage professionals positioning themselves as financial advisors, not just transactional agents, to build long-term trust with clients. Call to Action:Follow Laugh, Lend, & Eat for more insightful discussions with leaders in the mortgage and finance industries. Connect with Steven Winokur from Carrington Mortgage and learn how his team is using innovative marketing strategies to build lasting relationships. Tune in for more episodes that explore the evolving role of mortgage professionals and the power of authenticity in marketing!

There are levels of how hands-off you can go in business.From zero, i.e. you are responsible for everything!To completely, i.e. you are responsible for nothing.Most brokers want to end up somewhere in between.They love what they do.But they want flexibility to have a life, travel and follow passion projects.I've personally been at both ends of the spectrum. Having a business that was essentially “all me” and also a business that ran independently of me. Both have pros and cons for sure.In this episode of Mortgage Broker Acceleration, we discuss the different levels of systemisation (we call it Go Hands-Off), how to think about them and progress through the ranks. Note this month is all about systems, but it runs deeper than that, which you'll find out when you listen in. Accelerate FasterYou can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Building systems, processes, workflows, automations and so on is a MUST in business.I know that.You know that.Even the guy down the street… who is not in business… knows that.Because without systems you have a mess… fly by the seat of your pants... business.The problem I see working with brokers, is the definition of systems, and the extent and depth of their installation… is vague and half-baked.Take an easy example.Brokers with little-to-no systems, they know this and know they need to do something about it… which is a good thing. Because if they stop working, everything stops.Here's where it gets tricky and dangerous.Brokers who do have a lot of systems in their business, think their systems are really good and are kicking goals, but in reality it's primary school level at best. If they stop working, some things keep working because of a support team in place, but many things stop and break without them.A lot of brokers have a basic system for the loan process, but have virtually no systems for lead generation, referrals, partnership nurture, marketing, admin, HR, team performance, client care, reporting, and so on.In this episode of Mortgage Broker Acceleration, we discuss the purpose of systems and the various levels of ‘system achievement' needed to go from solo broker to true business owner that is not required in any way.Accelerate FasterYou can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

As a mortgage broker and business owner, you can focus on two types of value.Now Value and Future Value.You also have the choice of how to invest your time (a finite resource) each day.Most invest all their time on Now Value tasks; such as generating new business, writing loans, nurturing referral partners, client care, working with support team, and so on.A focus on Now Value means you have a job, not a business. If you stop working, your business and income stops (or is greatly reduced). Now Value is about creating an income from your effort now and forever.The fundamental purpose of business is to build Future Value, and I'm not talking about building your trail book, that's very limited in thinking and one-dimensional.Future Value is doing something today that will make tomorrow easier, or even better, something you no longer have to do. Future Value is about creating an income (and asset) that doesn't require your effort in the future to generate it.If you prioritise business building, and Future Value, you will result in income generation and asset creation that is independent of you and your time.If you fail to prioritise business building, and keep chasing Now Value, you will be locked in having to trade your time and energy for money indefinitely.In this episode of Mortgage Broker Acceleration, we discuss this in more detail and share why you should switch your focus to business building and Future Value, but doing it smart so you continue to generate a solid income (Now Value).Accelerate FasterYou can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

In today's ultra-competitive market with low inventory and relatively high rates, leads are harder to come by, and yet, many are unwittingly wasting the few they do get by making costly mistakes.   The key to thriving unthriving times isn't necessarily just about getting more leads, but in converting more of the ones you already have into high-quality, high-paying clients who send referrals, give rave reviews and then come back to do repeat business,   Focusing solely on generating more leads might mean you're missing the bigger picture. The real issue often isn't the quantity of leads but the quality of your lead source and the quality of your follow-up.   Many MLOs are letting potential deals slip through their fingers by not fully capitalizing on the opportunities they already have.   Are you truly squeezing all the juice out of the opportunities you've been given, or are you letting potential deals slip through your fingers? How would your life change if you could close more deals with less stress?   In this episode, I talk to Lead Conversion Expert, Penny Wrightly, where we reveal the 3 secrets for closing more deals from fewer leads. Stop doing it the hard way and start doing it the SMART WAY.   "Whether your leads come from your client database or referral partnerships you're building, those will be your highest-quality leads and the easiest to convert." -Penny Wrightly   You'll also learn:  How to assess and improve the quality of your leads to skyrocket your conversions. The most effective follow-up strategies that turn lukewarm leads into hot, motivated prospects. Why asking for referrals is a non-negotiable step in your sales process. The crucial role systems play in your follow-up game and how to implement them the right way. A simple, yet effective strategy for attracting more high-quality leads from your existing clients. Tips for nurturing relationships with referral partners to keep your lead pipeline full - regardless of market conditions. Guest Bio Penny Wrightly is a mortgage industry veteran with over 24 years of experience, now serving as the Chief Conversion Coach at Planet Prosper. From starting as an administrator to becoming a principal broker, Penny has scaled the heights of the mortgage world, leading teams to exponential growth. She's passionate about helping mortgage pros turn hard-earned leads into consistent closings, and her deep expertise in lead conversion is second to none.   About Your Host   Considered by many to be the nation's leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.

There are many common mistakes brokers make when building a team.And it makes business hard, annoying, and frustrating.In fact a lot of brokers end up thinking it'd be easier to just go solo and do everything themselves! But we all know that's not a real business of course… that's just a job.So we need a team.And if we do it right, it can be easy, fun and lucrative.In this episode of Mortgage Broker Acceleration, we discuss the key mistakes to avoid when it comes to team building and team management. These are hidden mistakes brokers don't even know about, so this is a guaranteed eye-opener.Accelerate FasterYou can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone dives into the world of artificial intelligence with expert Megan Anderson from highway.ai. Join us as they discuss how prompt engineering is revolutionizing the mortgage industry and marketing strategies. Key Points Covered: Understanding the basics of prompt engineering in AI The importance of context and task definition in prompts Exploring prompt stacking and its applications Choosing the right AI platform: ChatGPT vs. Gemini The impact of AI on customer experience and business processes Megan's new AI course, the AI Advantage, for beginners in AI Don't miss out on this insightful conversation with Megan Anderson and discover how AI can transform your business processes and marketing strategies. For more information and to access Megan's AI course, visit IamMeganAnderson.com. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

What's the one person all brokers should hire… but virtually none do?Is it a loan processor? No.Is it a parabroker? No.Is it another broker? No.Is it a CSM? No.Is it a virtual assistant, or a marketing person, or an office manager?No. No. No.It's actually not what you think, which is why almost nobody does this.I'd argue that it's impossible to have an efficient, high-performing team without ‘this person'.In this episode of Mortgage Broker Acceleration, we discuss the trap most brokers fall into when hiring people, and share the smarter hiring strategy that will accelerate results.Accelerate FasterYou can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Grow your mortgage business.Build your mortgage business.Scale your mortgage business.You've gotta build a business!…says who???Forget what everyone else is saying, doing, or telling you to do.The fact is…You don't have to do anything.The forgotten (and crucial) question is…Should you build a business or not?And the answer isn't always yes.In this episode of Mortgage Broker Acceleration, we discuss the situations where brokers should build a business and where they should take a different approach to reach their financial and life goals. Building a business isn't for everyone, and it's not always the smartest and fastest path to success.Accelerate FasterYou can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Building a team is easy.Any broker can hire people.But keeping a team long-term, high-performing, happy and sustainable… and have them treat your business like their own… is a completely different story.There are a number of strategies required to achieve this. To create stars (or A players) in a mortgage business.In this episode of Mortgage Broker Acceleration, we discuss our Team Advancement strategy that keeps A-players happy and performing for years and years. This same strategy also creates the highest level of efficiency and profit.Accelerate FasterYou can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis and guest Michael Hammond discuss the integration of AI in the mortgage industry to streamline content creation, boost social media presence, and improve overall business efficiency. Tune in to discover practical tips and strategies on using AI tools effectively. __________________ Hey, everybody, and welcome back to Mortgage Lending Mastery. I'm your host, Lady Jen Du Plessis. I'm so delighted to have you with us today. I love hearing from all of you and knowing what you're up to while listening—like walking around downtown Chicago! Thank you for taking time out of your busy day to tune in. Today, I am thrilled to have Michael Hammond with us. Michael is a fractional CMO with over 25 years of experience as a mortgage executive. We recently discovered we're both Michiganders! In this episode, we're going to dive into a topic Michael is really focused on these days—AI. AI can sometimes feel overwhelming, much like social media did when it first emerged. Michael is here to demystify AI for us, especially for those in the mortgage industry. So, get ready to take some notes. This isn't just a passing trend; AI is here to stay. Without further ado, Michael, welcome to the show! ____________________ Join the Mortgage Lending Mastery Community Today: YouTube: https://www.youtube.com/channel/UCIz6-AkN3rMajV8OHfbJ_zw?view_as=subscriber       Facebook: https://www.facebook.com/JenDuPlessis22   Instagram: https://www.instagram.com/jenduplessis/      Website: www.JenDuPlessis.com    LinkedIn: https://www.linkedin.com/in/jenduplessis/    LinkedTree: https://linktr.ee/jenduplessis Interested in joining the Marketer's Cruise? Go to https://marketerscruise.com/ make sure you scroll down and find my name as your referral when booking. Book a Strategy Call with Jen TODAY: www.ChatwithJen.com _________________________ About Michael Hammond Michael Hammond is the visionary force behind NexLevel Advisors, where he spearheads daily operations and crafts a long-term strategic vision that propels companies to new heights.  At NexLevel Advisors, Michael is on a mission to revolutionize the way businesses connect with their audiences. His expertise lies in moving audiences, generating leads, driving sales, and crafting powerful brand stories that resonate. Michael Hammond doesn't just offer marketing solutions; he architects experiences that leave a lasting impact, breathing life into brands and propelling them toward unprecedented success.   Michael Hammond stands out as a beacon in the mortgage industry, where his profound insights and strategic prowess have earned him the esteemed title of thought leader and has been recognized as: “TECH TRENDSETTER” by Housing Wire “LENDING LUMINARY” by Progress In Lending Awarded “SALES, MARKETING & PR TRAILBLAZER” by Progress In Lending “TOP 50 MOST CONNECTED Mortgage Professionals” by Mortgage News Network   His weekly videos have received more than 1,500,000 views in 2023 alone. His wealth of knowledge is not just recognized but celebrated, as he has been published hundreds of times in leading real estate finance publications. Connect with Michael LinkedIn: https://www.linkedin.com/in/michaelhammond/ Twitter: https://x.com/nexleveladvisor Instagram: https://www.instagram.com/michael.hammond_nexlevel/ YouTube: https://www.youtube.com/channel/UCs5IJebp8FxPG2EX-Idl2sw Learn more about your ad choices. Visit megaphone.fm/adchoices

Allen's report explores innovative marketing strategies and technological integrations in the mortgage industry, highlighting the impact of AI, social media, and PropTech.-------------------------------------------------------Allen Pollack, Tech ConsultantAllen Pollack, a Mortgage & Financial Services Technology Advisor, is a subject matter expert in the mortgage origination process along with software product management and software development.In today's financial services push to all things Digital, Allen has been helping lenders and financial services solution providers align their digital transformation and technology strategies by removing the human element of risk, and automating processes that drive efficiencies and margins into profits.Over the course of his career, Allen has co-created and developed technology business models that have birthed highly successful, innovative solutions and companies.Allen co-founded and served as CTO of New York Loan Exchange (NYLX), a loan product eligibility and pricing engine (PPE) that made an immediate impact on the industry, scaling the company quickly and forming partnerships with multiple mortgage and financial lending companies. In 2012, Allen was a co-founder of a merger between NYLX and Aklero Risk Analytics that created LoanLogics, A Mortgage Loan Quality and Performance Analytics company. Allen served as CTO where he continued to bring new and innovative product solutions to the market that made a significant impact on mortgage lenders that reduced risk, scaled business channels, and grew profits in a very competitive and highly regulated market.Allen is also a mortgage and finance technology contributor on a weekly live industry podcast, Lykken on Lending, and is launching a new podcast soon to be released, TechStack Radio, dedicated to technology and innovation in Financial Services.

Join us on this enlightening episode of the FinTech Hunting Podcast as we dive into the transformative world of mortgage marketing with our special guest, Dan Smokoska , a renowned social selling voice, social media expert, and co-author. With over a decade of experience in the mortgage industry, Dan has shifted from loan origination to leading the charge in digital marketing strategies at his firm, Win Social. Discover how Dan effectively uses social media to elevate loan officers' strategies, tackling common hurdles such as video content creation, platform engagement, and building genuine online relationships. He provides a fresh perspective on making digital tools work for you in a competitive market, highlighting his innovative WIN framework that has revolutionized how professionals interact online. In this episode, Dan also shares practical advice for loan officers reluctant to embrace digital marketing, offering easy-to-implement tips for creating engaging, trustworthy content that resonates with various audiences. Tap into the potential of social platforms and learn why video content is not just the future, but the present of online marketing. Whether you're a seasoned loan officer or new to the industry, this episode packs valuable insights into navigating and excelling in the digital landscape, making complex concepts accessible and actionable. Don't just take our word for it—listen in and let Dan's expert advice help you transform your approach and connect with clients more effectively.

Innovative social media and marketing strategies are transforming the mortgage industry landscape. By leveraging platforms like Instagram, TikTok, and LinkedIn, mortgage professionals can connect with clients in creative and engaging ways. These strategies not only enhance visibility and brand awareness but also foster meaningful relationships and drive business growth in the competitive mortgage market.  Alec Hanson is the CMO of LoanDepot, a contemporary leader in the mortgage industry. With a passion for impactful work, Alec helps Americans achieve the dream of homeownership through innovative branding, marketing, and social media strategies. He understands today's consumers want self-educated experiences with control over their journey. Today, Alec shares his transformational approach for authentically engaging customers in the modern digital world. Stay tuned! Resources loanDepot's Website Alec Hanson's Website Alec Hanson on Facebook Alec Hanson on LinkedIn Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer by Alec Hanson on Amazon

In this illuminating episode of the Local Marketing Lab, mortgage industry veteran Brian Vieaux shares a fresh perspective on how loan officers can effectively reach and nurture the next generation of homebuyers. With over 34 years of experience and as the COO of FinLocker, Brian offers a wealth of insights on mortgage marketing and how the industry is changing. Learn tips and strategies to foster local connections and build credibility in your community.Here are some topics discussed in the episode around mortgage marketing:Strategies for reaching and nurturing early-journey, first-time homebuyersThe role of local loan officers as trusted financial educatorsLeveraging social media and podcasting to build a personal brandRepurposing long-form content for maximum impactThe value of a collaborative, abundance-driven mindsetResourcesConnect with Brian Vieaux on LinkedIn.Learn more about FinLocker.Check out Brian's book, “Rethink Everything You “Know” About Being A Next Gen Loan Officer“.Check out “Rethink Everything: You “Know” About Social Media” by Kyle Draper.Listen to an episode of The Loan Officer Podcast.Other shout-outsDustin Owen from The Loan Officer Podcast.Learn more about Downtown Boxing Gym in Detroit.

Today we're talking with Mike Faraci. He's the Founder & CEO of Red Button Media, a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you the attention you deserve.**Here's a breakdown of the top takeaways from our conversation with Mike:**1. **Harnessing AI Tools for Content Creation:** Mike dishes out how features like Zoom's AI summary are revolutionizing content repurposing, helping you save time and be more efficient in your marketing efforts.2. **The Art of Connecting Through Authenticity:** Dive into the nuances of being genuine and discover why it's okay to feel uncomfortable in your own skin – it's your secret weapon to build real connections.3. **Content Strategy - Quality Over Quantity:** Find out why chasing viral fame won't beat creating sincere content that resonates deeply with your target audience.4. **Developing Engaging Content Hooks:** Forget clickbaits! Learn how to create hooks that deliver real value and promise, so your audience stays hooked from start to finish.5. **Video Content vs. AI-Generated Content:** In an era of tech advancements, hear why authentic video content can have a more significant impact in building trust and engGear up and dive into the full episode right here to transform your mortgage marketing game. Mike Faraci's practical tips and insightful strategies are what you need to stay ahead of the curve in 2024 and beyond.Follow Mike on LinkedIn HereLearn more about myAgent Classes Here