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Temporary tattoos are no longer relegated to children's birthday parties -- they're becoming a bigger and more widely accepted part of the body part industry. Much of that is thanks to Inkbox, a Canada-based company that was acquired by Bic last January for $65 million. Inkbox's co-founder and CEO Tyler Handley joined the Modern Retail Podcast this week and spoke about the brand's growth and sales -- as well as the overall temporary tattoo industry. Inbox uses an active ingredient its founders discovered in a fruit in Panama that leaves what looks like a tattoo mark on users' skin for one to two weeks. But the company's products don't work like traditional temporary tattoo offerings that put simple designs on pieces of paper. Instead, Inkbox partners with both celebrities like BTS and famous tattoo artists to sell customers' designs -- as well as grow out its own marketplace of designs where the creators can take a cut of the sales. According to Handley, the majority of Inkbox sales come from its artist marketplace. "We have this artist marketplace with over 10,000 designs from over 700 artists from around the world who make collectively several million dollars a year selling tattoos on our platform, which we're always really proud to say," Handley said. It took some time to get to this point -- the company is now seven years old -- and much of Inkbox's success was thanks to inroads it has made with the tattoo community. For example, early on the company opened its own permanent tattoo shop as a way to get to know more artists in the industry. "We wanted to at least immerse ourselves in the authentic world of permanent tattoos -- to build more genuine connections with artists," Handley said. It seems the strategy worked out given the growing marketplace and the Bic acquisition. And now that Inkbox is part of a much bigger company, Handley has big plans for expansion. This includes retail partnerships and more deals with bigger celebrities. "We're at a stage now where we can't just be direct-to-consumer," he said. Currently, Inkbox is sold in stores like Urban Outfitters, but Handley has plans to expand further. But even with this growth has come some hurdles. For example, Instagram used to be Inkbox's primary acquisition channel. But recent privacy and algorithmic changes have made it much more expensive and less effective. "It was really disheartening to see the greed of Meta affect our ability to get our content in front of consumers," said Handley. "Essentially you have to pay to get in front of anyone there now." With that, now Inkbox is focused more squarely on channels like TikTok. "It's really authentic in terms of its entertainment and engagement. And it's a totally different way you have to approach it," he said. With all of this, even more expansion is on the horizon. "[We're focused on] getting our lifetime value and basket size up by releasing new products -- we launched subscriptions three weeks ago," said Handley. "And soon we're launching some other products that adorn other areas of your body -- let's put it that way."
Tyler Handley and his brother started Inkbox to discover if they could make temporary tattoos better. After a research trip to Panama, a successful Kickstarter campaign, lots of chemistry, and 7 years of brand-building, Inkbox has become standard for semi-permanent tattoos generating $30M in revenue per year. Recently, Bic acquired the brand for $65M, which will help bring Inkbox to an international market and beyond. Listen to Tyler and Nathan discuss: How Inkbox started from $10K that a friend inherited Visiting Panamanian tribes who use fruit die in ceremonial body art Why they hired a chemist to extract a molecule The dynamic of working with his brother Braden How they raised $1.2M through a Kickstarter campaign Adding the tattoo customization and working with 650 different artists to create designs Collaborations with BTS, Post Malone, and poet Rupi Kaur And much more direct-to-consumer startup advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
Kelly chats with Tyler Handley, Co-Owner of Inbox.
In this episode of the podcast, I sit down with Bareback rider and owner of clothing line 'Short Round Outfitters', Tyler Handley. Tyler is a current student at Texas A&M University and competes for the rodeo team here at A&M. He has also started his own clothing line titled Short Round Outfitters which has a goal to give people the same quality and performance in their clothes as rodeo athletes do in the short round! We talk his journey in rodeo and how he started his business. Along with this, we talk about his future goals and have a little fun talking some rodeo. This is sure to be a great listen. Be sure to follow his business instagram @shortroundoutfitters or check out their website shortroundoutfitters.com. As always thank you guys for the support as I continue to do this podcast. For any feedback or suggestions you can always reach me on instagram @nlee_jackson.
Eleven temporary individual tattoos will be released as part of the collection, and fans will easily be able to identify elements from “Dynamite's” music video and single artwork, from the BTS members' silhouettes, to retro flowers and shooting stars. Every order of the tattoos will also include one of three collectible 8 x 10-inch prints and special BTS packaging. The semi-permanent tattoos mimic the appearance and feel of a genuine tattoo, and Inkbox says the tattoos can stay visible for up to two weeks. The company says the tattoos are skin-safe, waterproof, and cruelty-free, “creating a safe, unique way to express oneself.” “Inking a deal with a partner as iconic as BTS is incredibly exciting for the Inkbox community,” Inkbox CEO and Co-founder, Tyler Handley tells Rolling Stone . “Our brand is all about self-expression and inclusivity, and we think BTS celebrates those same values—making this the perfect mash-up for our customers.” From Publisher: Rolling Stone John Cena hails BTS for helping him navigate ‘vulnerable moment' John Cena has heaped praise on BTS fans, thanking them for helping him through his ‘vulnerable moment'. The Hollywood star posted an inspiring statement from his self-help book and the statement caught the attention of fans, as it coincided with the BTS album ‘Love Yourself'. He said on ‘The Ellen DeGeneres Show': “The very popular group, BTS, had just released an album called, ‘Love Yourself'. He explained: “These books exist because the Army was brave enough – the BTS Army – was brave enough to support my vulnerable moment and now it's become a part of my daily routine.” The actor – who married his second wife, Shay Shariatzadeh, last year – said: “I really gotta thank K-pop, I gotta thank BTS for supporting me in a moment of weakness and turning it into a passion of mine.” From Publisher: Crow River Media
Today, Tyler Handley shares with us about seeking breakthrough in our lives.
Today, Tyler Handley shares with us about making room for the presence of God.
Alyssa Wilden and Rebecca Koelling discuss the 2000 Disney Channel Original Movie Phantom of the Megaplex, starring Tyler Handley, Corinne Bohrer, Caitlin Wachs and Jacob Smith. They talk about Mickey Rooney, jobs in high school, child labor laws, and much more. Supernova Girlz is produced by Kyle Encinas and artwork was designed by Ray Glass. You can follow Supernova Girlz on instagram @supernovagirlzpodcast, on Twitter @supernovagirlzz and on Facebook.
Alyssa Wilden and Rebecca Koelling announce the next Disney Channel Original Movie they will be watching, Phantom of the Megaplex starring Tyler Handley, Corinne Bohrer, Caitlin Wachs and Jacob Smith. Rebecca asks Alyssa to predict the plot. Supernova Girlz is produced by Kyle Encinas and artwork was designed by Ray Glass. You can follow Supernova Girlz on instagram @supernovagirlzpodcast, on Twitter @supernovagirlzz and on Facebook.
Tyler Handley is the Co-Founder and CEO of Inkbox - Canada's most heavily trafficked Shopify store, and a company on a mission to allow people around the world to express themselves without regret. In this episode, we talk about the creation of an entirely new business category, Inkbox's Kickstarter success, finding the right venture capital firm and how to vet different prospective venture partners, experimenting with customer acquisition channels, how to spot Instagram falsehoods, the dangers of ego, and much more. Enjoy!
Tyler Handley is the co-founder & CEO at inkbox - a tattoo ecosystem that empowers customers to make good tattoo decisions. In just 3 years he’s led the development of a new product category and co-manages a team of 60 employees on a mission to empower the world to find confidence through tattoos. Outside of work you can find Tyler reading, staying fit, and playing too much Fortnite. Episode Overview: This episode is pretty exciting for a few reasons. First of all - one of our podcast listeners nominated inkbox! Thank you Asma! This is definitely an innovative company that is revolutionizing the tattoo industry! Tyler provides such great insights How the tattoo industry is changing & being revolutionized One of Canada's fastest growing startups and recently closed a $17M CAD Series A financing from tier 1 venture capital funds. How they are leveraging best practices from the tribes in Panama Inkbox also gives back to artists, I’ve always wanted a tattoo but have been afraid of the pain, would it stretch when I got older and the lifelong design commitment. However, I think Inkbox is a commitment that I can totally make! What makes this a Canadian Innovation or Innovative thinking? Inkbox is a tattoo ecosystem that empowers customers to make good tattoo decisions. Their anchor product is a semi-permanent tattoo that customers apply from the comfort of home, no needles required. Customers can choose from thousands of designs created by an active artist community or create their own. They are also one of Canada's fastest growing startups and recently closed a $17M CAD Series A financing from tier 1 venture capital funds. And they have created an entirely new category. Inkbox semi permanent tattoo last for over seven days or at least three weeks depending on the skin types. It also gives back to the artist by providing them commission on the designs that they create for the consumers or customers. Sapna shared a story about how she wanted to have her own tattoo that is designed by her when she was 10 years old. What excites Tyler about this industry: This kind of industry is this it has become a progressive art form. It is also a very conservative industry on the artistic side but it is changing now. Historically tattoos have been relegated as an outskirt of society so people who consider themselves as a part of a rebel culture or is all about rebellion or being against the mainstream. However tattoo nowadays is already mainstream and Tyler think that it is driven by just a proliferation of Instagram or Pinterest where you can see a new style of arts where there is more accessibility for artist. Lessons Learned: I realize that no one actually told him about the context of contacts. "You really don't know what you are doing unless you have the context" You need to know who are the best people to talk to to help you understand what you need to do to the get to the next stage. Kickstarter allows you to sell your products online even if you still don't have a physical product ready to be shipped to your customers. Kickstarter allows you to raise funds and neat your desired budget in order to create your physical product. " You need to get in front of the kickstarter community." “Start of kickstarter is about leveraging your own network and community" "Hustle until you get to the front page of Kickstarter" Company goal: Their goal is to help you find confidence with your next tattoo decision Company Story: It’s what sparked Tyler and his team to create inkbox. Their styles, tastes, and opinions were always changing. Why wasn’t there a tattoo that could change with us? So they invented the inkbox tattoo - a temporary tattoo that actually looks authentic. Unlike temporary tattoos that are just stickers on your skin, inkbox tattoos function more like permanent tattoos - they sit in your skin, and then fade as your skin naturally regenerates. In other words, they allow you to express your boldest, most badass self, without the commitment. We think that’s pretty cool! You know what else is pretty cool? Giving back. When they were developing inkbox they came across tribes in Panama who dye their skin with the pulp of a local fruit. This is where they found the active ingredients for our product. They are proud to support these tribes through the Darien Initiative - a charity that helps the indigenous tribes of the Darién Gap, Panama by providing agricultural and community support programs. And did you know that every time you buy an inkbox tattoo, an artist somewhere in the world makes money? We know how hard it can be to get by in today’s economy. We’re all about supporting independent artists in making some moolah off their passion. Press Mentions: “Never be a victim of impulse and poor judgement again with inkbox - Forbes “The problem with fake tattoos is they look fake until now - Mashable "inkbox is perfect for the person who wants to express themselves but doesn't know WTF they want." - Vice "The Commitment We All Can Make" - Mtv "They may not be permanent, but they too carry a wow factor" - Fashion "This is not an average temporary tattoo company" - Inked (magazine) Resources and Tips Mentioned: Reading industry publications Things that you can contact within your niche Leveraging on your resources is key Building up a strong network of people who tend average yourself and your business Book recommendation: Thinking, Fast and Slow by Daniel Kahneman Hotspot: Pai Northern Thai Kitchen Connect with Tyler: Website: https://inkbox.com/ Twitter: @getinkbox and @Tyler_Handley Facebook: Inkbox Instagram: @inkbox Thanks again for tuning in! To help out the show: Please leave an iTunes review or post a comment below. Your help is greatly appreciated. If you know any Canadian Innovators whom you like us to feature, please feel free to email us. Listen to more innovators who are crushing it here. I’m still channeling Gary Vee! Ratings and reviews are my oxygen! Have you seen the new CanInnovate resources & tools page, that provides different offers and discounts. Who doesn’t love to save money? We are a big supporter of Unsplash.com photos. Special thanks to Ross Findon!
Tyler Handley and his brother were worried about getting permanent tattoos they would regret so they started a business making tattoos that would las only up to 18 days.
Thinking about crowdfunding? Tyler Handley from Inkbox, a unique 2 week tattoo start up from Toronto runs Sarah and Nick through why they chose crowdfunding and what to look out for with the logistics and supply chain of the campaign. You will learn about the Inkbox campaign, what worked what challenges they had, Tyler also tells us all about their supply chain, how they manage the kitting and the shipping to the end consumer so our listeners get a real insight to this amazing company that is taking over the temporary tattoo space! Check them out at inkbox.com Tags: small business, delivery, min orders, business, campaign, vc, investment, equity We hope you enjoy this episode! REMEMBER to write us a review on itunes, stitcher and Google Play and follow us on social media: @2babestalksc
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
I'd like to thank Natalie Dillon for introducing me to today's guest Tyler Handley ( https://twitter.com/Tyler_Handley ) , co-founder and CEO of Inkbox ( https://inkbox.com/ ) , the tattoos for now. These are temporary tattoos that last for 1-2 weeks and fade as your skin naturally regenerates. We talk about the state of the tattoo market - both temporary and permanent, opportunity he saw at the early stages, how he was able to fundraise and scale. I'll be honest, before our conversation, I knew nothing about the tattoo market before this conversation, so this was certainly an eye opener for me and an insightful conversation. You can follow Tyler @tyler_handley ( https://twitter.com/Tyler_Handley ). You can also follow your host, Mike, on Twitter @mikegelb ( https://twitter.com/MikeGelb ). You can also follow for episode announcements @consumervc ( https://twitter.com/ConsumerVc ). One book that inspired Tyler personally is Endurance ( https://www.amazon.com/gp/product/0465062881?camp=1789&creativeASIN=0465062881&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Alfred Lansing. One book that inspired Tyler professionally is Good to Great ( https://www.amazon.com/gp/product/0066620996?camp=1789&creativeASIN=0066620996&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) and Built to Last ( https://www.amazon.com/gp/product/0060516402?camp=1789&creativeASIN=0060516402&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ). On this episode I ask Tyler - * What attracted you to entrepreneurship? * What led you to founding Inkbox? What problem were you trying to solve? * How were you able to measure if this was a real need? * In the early stages, how did you think about your target audience? * How did you approach building your supply chain in the beginning? * What led you to fundraising? * How did you approach fundraising? * Early on, what were some of the tough questions from investors? * Do artists apply to be Inkbox? * We spoke before about how you did a rebrand, in the beginning you were trying to be a tech company you didn't have deep brand guidance. Talk to me about that pivot and if you could give an example of trying to be too tech in the beginning. * Talk to me about the $2.5 million investment to release a new product. Talk to me about why that was so important. * How has COVID affected Inkbox? How has your strategy changed? * Talk to me about the future of Inkbox. What are you most excited about? * What's one piece of advice that you have for folks looking to start a B2C type business?