Podcasts about when michele

Welcome back to another episode with Michele Linn. In the first episode, we talked about Michele's journey to become an expert in original research and how original research can give us credibility. In today's episode, we'll dive deeper into doing marketing through original research, discussing the specifics of what original research is and how to do it.   What is original research?   Original research is any type of data that is presented in a way that provides meaningful, new, and unique insights, helping a company build credibility and authority for its brand.    Michele said, “We specifically look at original research as something that you publish out as part of your marketing efforts. It's different [from] market research which a lot of people use because that's typically used to make internal marketing [decisions].” In other words, it is publicly published content to establish our credibility and authority.   Why do people do original research?   When Michele is starting a new original research project with a client, she always asks them, “What does success look like to you guys?” They often respond with, “We want to build our subscriber base,” or “We want to become thought leaders,” or “We want to build our email list.”   “These things are very, very tied together,” Michele said, “but we always try to focus on what's that one core thing you want to do.” When we are deciding to do original research, we need to have a core objective like this that we can design everything to work towards that focus.   Four Stages of Original Research: IDEA   There are four stages of original research: impact, data, exploration, and amplification.   Impact   The impact stage is all about putting together our strategy, understanding why we're doing this, understanding the topic that we want to focus on, and what's actually going to be new and original. It's about trying to understand and working backward to know how our research is going to help us meet the goals we want to meet.    What Topic to Focus On   How do we know what topic to focus on? Michele said, “Sometimes marketers don't spend enough time trying to figure that out. . . . [For] example, I had a client who came to me in a sales enablement space, and they said, ‘Hey, we want to do research around sales enablement.' [But] if you type in ‘state of sales enablement,' you'll see like 678 companies have these state of sales enablement reports out there.”   “So you need to dig in and you really need to understand what already has been done in the space,” Michele continued. “And then you need to go in a different direction because you need a topic that's meaningful to your audience. It needs to align with your brand; it needs to stay something new.”   We need to find our own space and angle that we can do a research project on that no one else has the answers to. If we're trying to establish thought leadership then we have to have a unique topic. Parroting something that someone else has already done is not thought leadership.   Data   The next stage centers around data. It's putting together our survey, programming it, doing the testing, and getting our responses. This stage also includes data cleaning and analysis once the data is compiled.   Drafting Questions   How do we draft the right questions to get really good, insightful data that tells a compelling story? “I always recommend,” Michele said, “that once [people] have their topic identified, the next thing they [should] do is picture their research table of contents if you will. What are those key categories that you want your research to focus on?”   In a study Michele did on thought leadership, those categories were the characteristics of thought leadership if companies were interested in being thought leaders, and the different things that companies were doing with their own thought leadership efforts.   We need to identify the key things we want to learn and draft questions for each of those categories instead of trying to draft one encompassing survey.    Another point to consider with our questions is how we can create questions that provide insights and stories. “Oftentimes,” Michele explained, “especially if people are new to research, they are . . . asking research questions that effectively take an inventory of their industry, like ‘what do you do here?' and ‘what do you do with that?' but you might find that those questions are not all that interesting. Instead, you really need to shift your thinking and say, ‘How can I ask questions that are going to provide insight?'”   Participants   The next step is how we choose our participants, how many we need, and how to get them to respond.   How do we choose participants? “For many people,” Michele said, “the easiest way to field a survey is to use a panel of consumers. These are adults in the US or the UK, or wherever that place may be. You can get these panels; they're relatively easy to access and inexpensive.”   Michele also has clients who are B2B who do surveys of customers to help their B2B audience. “A lot of B2B marketers don't want to go after a consumer audience; they want to survey other B2B people. The easiest way to do that is if you have access to your own list that's engaged, if you have an email list or a community of people who want the insights, who are happy to share the insights, and they also want to learn from those insights. That's the best way to get data, [but] a lot of people don't have that.”   “The best next thing to do is to partner with someone,” Michele explained. “For instance, we did a survey a couple of years in a row where we wanted to learn about the state of original research. . . . We partnered with BuzzSumo . . . because they wanted to understand how marketers were doing research too. We put together all of the survey questions and so forth, and then they sent out the survey to their list, so we had the people to participate. It was a very joint effort, and we both published that research data in a really collaborative way.”   The last way is to use panels of B2B participants. However, Michele said, “B2B panels are tough. They're expensive. There are quality control issues.” We need to make sure that people are who they are supposed to be. For marketers, are they actually a marketer or are they just trying to get that survey incentive from the survey company? “So you really need to put a lot of quality checks in place and know you're going to spend time and money to get the right people if you use a B2B panel.”   How many participants do we need? Michele said that if we're going after a consumer-based audience, she generally recommends a minimum of 1,000 participants. However, if we're going after a B2B audience, the sample size is much smaller. Michele recommends at least 300 unless we are doing comparisons such as B2B and B2C. In those instances, we must make sure we have enough participants in each group. Michele also said there are sample size calculators we can use to determine how big our sample size needs to be.    There are a couple of ways we can get people to participate in our survey. We need to give participants some kind of value or incentive to participate. “Oftentimes offering someone a chance to win something be it a gift card, cool earbuds, or some other thing of the moment can work really well. It gets people to take the survey, and it gets people to actually complete the survey, and that's a huge thing.”   Michele also said, “It's useful to make sure the audience knows why they're actually taking their time.” She continued, “One thing I would not recommend is giving each survey participant an actual gift card or some kind of financial incentive if you're going to use your own list. . . . There's a high probability that you're going to get in spam and fraudulent respondents because people want that incentive.”   What do we do with the data?   Once we've written the questions, found participants, and gotten the responses, what do we do next? The next thing we want to do is clean the data and then analyze it. Michele said, “Make sure that you don't just take what comes in and say, ‘Look we got all of our responses. Let's go.' But once you clean the data and you have a good data set, I always analyze it for what are the themes, what are the insights, what are the stories. Really pull those out because you want to make sure that you have key takeaways.”   “You want to make sure that you really try to understand and articulate because your reader has this report. [They should know] how you're going to make their life better. . . . Make that very, very clear to yourself and make that very clear to your readers. This isn't a bunch of data; this is what we've learned that you can apply to yourself.”   Explore   Stage three focuses on exploration. We should take what we've learned from the data and put together our launch plan. In this stage, we explore our findings to create meaningful insights, then create a plan for how we are going to present those insights to our audience in a meaningful way.    Presentation   A standard way to present the data is in a static PDF, but we can often find more interesting and engaging ways to present it. “I think that marketers can get a lot of value if they think beyond that,” Michele said. “Andy Crestodina does this really well. He has an annual blogging study, and he gets backlinks to that study every single day. So if your goal is backlinks . . . put together a really comprehensive blog post.”   Michele has also been thinking about presentations that allow the audience to interact with the data such as an interactive dashboard that allows the audience to click through the data, filter it, look at it through a specific lens, etc. “Anything that we can do where people can interact with the data is going to be really useful moving forward. Just a marketer giving the story to someone is useful, but I think people want to see the data and how it changes. I think it feels a lot more credible that way.”   Amplification   This last stage is what we do after our research is published to amplify it. How do we continually grow and get great energy and results from this project we've invested in? How do we promote it and get continual backlinks? Do we use our email list, social media, etc.?   How long should this process take?   The whole process can take more than two months. “We have a process that we use with our clients that takes you from strategy until you put surveys out on the field, but it takes three weeks. It can certainly be condensed, but we always know clients have other priorities to work on. So, we'd say on average, you know, allocate two to four weeks to create your strategy, your questions [and] program, [and have] it tested.”    “[Then] your survey needs to be out in the field, so if you're using a panel that can take days to weeks to happen. If you're using your own list, I always allot four weeks as an average bucket of time. So then, you're at two months.”   “And then the last step is putting together those findings. . . . Some people have really fast processes where they can write findings, get it through design, and so forth, and other clients, it takes longer. I think marketers probably have the best idea of what that last stage looks like. It's just going to depend on how quickly your organization works. Long story [short], I would say two-plus months to get it done, but there [are] ways to condense that.”   Key Takeaways   Thank you so much Michele for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:   We can use original research to build our following or become thought leaders. The four stages of original research are impact, data, exploration, and amplification. The topic of our research should be something that no one has done before. When drafting questions, we can picture what we want our table of contents to look like and create questions around those key categories. Our questions should provoke interesting insights and stories. To find participants, we can use our own email list, panels of participants, or we can partner with someone and use their email list. For a consumer-based audience, we should have at least 1,000 participants. For a B2B audience, we should have at least 300. Once we have the data we must clean it before we analyze it. Then we can look for key insights and stories. We should try to find an interactive way to present our data to our audience.    Connect with Michele   If you enjoyed this interview and want to learn more about Michele or connect with her, you can find her on LinkedIn at  https://www.linkedin.com/in/michelelinn/ or visit her website https://mantisresearch.com/. You can also check out episode 1 of this interview.   Want to be a Better Digital Monetizer?   Did you like today's episode? Then please follow these channels to receive free digital monetization content:   Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  Have you done original research? If so, what process did you use and how did it help you? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/131-how-to-do-original-research/ 

This amazing woman is Michele Paradise. Michele Paradise is an international speaker and personal development coach on Deepak Chopra's digital wellness platform Jiyo. She has 20 years experience working with people from all walks of life who want to make changes in their lives but are still stuck after trying every other option. She works quickly and thoroughly to get the results you want and need so that you can move forward with your life. Before she began helping people to make profound and lasting changes in their lives she was an international runway model and you may be wondering how she made such an extreme life change. When Michele was a model she suffered from anorexia nervosa and there were very few people around who knew how to help her and many of her colleagues were also suffering, so she embarked on a journey to figure out what she could do to free herself from the 'monkey on her back'. She was always interested in human behavior and at that moment realized that she wanted to help others get the 'monkey off their back'. After years of studying several methodologies such as NLP, Hypnotherapy and Havening Techniques, she had the tools to make a difference in people's lives with issues around weight, anxiety, trauma and most importantly their relationships with themselves because that's where it all begins. In this show we talk about the menopause, our relationship with ourselves and how we can use this to create better relationships with those around us. It's a fantastic show (if I say so myself) so listen in HERE Contact Michele at: info@changeyourmindforgood.com www.micheleparadise.com YouTube: michpara

Michele Lebron didn’t inherit a pot of gold. What she did inherit from her grandmother, a paralegal of 50 years, was an undeniable work ethic and a love for the law. When Michele was only a child, her grandmother would take her to the law office where she worked and let her “work” with her, which led her to eventually getting a “real job” in that same office, becoming a paralegal herself and then, eventually, fulfilling her life-long dream of becoming an attorney.

Michele has had a networking business for over 10 years.  She believes in it and she would work really hard at. But in the past she was always attracting people with no money. People who said they wanted to join her team but didn’t have the $300 to start their business.  Do you attract people who love what you do, but don’t have the money to pay you? Who you are attracting is a reflection of who you are being. When Michele was in survival mode and as a result didn’t have money, that’s the type of person she attracted to her business.  Now, Michele attracts people who have more than enough money to join and are self-motivated and committed to building their business.  Listen to her manifesting success story to amp up your belief that when you change your life will change. You might have already listened to this interview. If you have, here’s the next one to amp up your belief some more.  Michele is a member of The Enchanted Circle. She has participated in the following: Manifest $10K with Support Script Your Millionaire Money Story Script Your Happy Ever After Michele Voris is a successful Mompreneur in the field of organic health. She helps men and women get healthy, fit and wealthy. Click http://michelevoris.com to connect with Michele. Resources Change Your Money Story Book Manifest $10,000 book Double Your Business book The Enchanted Circle

When Michele rescued Aladdin, he was completely broken. Little did she know, she would have to do everything in her power to save his life again. Recently, Aladdin was very sick and Michele and I crossed paths when he was diagnosed with cancer. He is an ambassador for the breed and is an inspiration to everyone.  https://www.facebook.com/aladdinnation/ Raise the Woof is presented by Fetch Pet Care of Chicago. For more information: fetchpetcare.com. 

JJ Flizanes is an Empowerment Strategist and the host of several podcast shows including Fit 2 Love and Spirit, Purpose & Energy. She is the Director of Invisible Fitness, an Amazon best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life, and author of Knack Absolute Abs: Routines for a Fit and Firm Core. She was named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine. JJ has been featured in many national magazines, including Shape, Fitness, Muscle and Fitness HERS, Elegant Bride, and Women’s Health as well as appeared on NBC, CBS, Fox 11, the CW and KTLA. Her newest book, The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame debuted at #2 on the Amazon Best Seller List for Women’s Health and #2 as a Hot New Release on May 18th 2017. When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly. As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that has sold nearly $50M worth of products and services over the past 8 years. She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy”, “Love-Based Online Marketing”, and “Love-Based Money and Mindset”. These books share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear. In addition, she’s also a bestselling fiction writer (she’s published 2 psychological thrillers/suspense/mystery novels and has a new 3-book series due out summer of 2018) and holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.

JJ Flizanes is an Empowerment Strategist and the host of several podcast shows including Fit 2 Love and Spirit, Purpose & Energy. She is the Director of Invisible Fitness, an Amazon best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life, and author of Knack Absolute Abs: Routines for a Fit and Firm Core. She was named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine. JJ has been featured in many national magazines, including Shape, Fitness, Muscle and Fitness HERS, Elegant Bride, and Women’s Health as well as appeared on NBC, CBS, Fox 11, the CW and KTLA. Her newest book, The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame debuted at #2 on the Amazon Best Seller List for Women’s Health and #2 as a Hot New Release on May 18th 2017. When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly. As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that has sold nearly $50M worth of products and services over the past 8 years. She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy”, “Love-Based Online Marketing”, and “Love-Based Money and Mindset”. These books share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear. In addition, she’s also a bestselling fiction writer (she’s published 2 psychological thrillers/suspense/mystery novels and has a new 3-book series due out summer of 2018) and holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.    

 JJ Flizanes is an Empowerment Strategist and the host of several podcast shows including Fit 2 Love and Spirit, Purpose & Energy. She is the Director of Invisible Fitness, an Amazon best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life, and author of Knack Absolute Abs: Routines for a Fit and Firm Core. She was named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine. JJ has been featured in many national magazines, including Shape, Fitness, Muscle and Fitness HERS, Elegant Bride, and Women’s Health as well as appeared on NBC, CBS, Fox 11, the CW and KTLA. Her newest book, The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame debuted at #2 on the Amazon Best Seller List for Women’s Health and #2 as a Hot New Release on May 18th 2017. When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly. As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that has sold nearly $50M worth of products and services over the past 8 years. She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy”, “Love-Based Online Marketing”, and “Love-Based Money and Mindset”. These books share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear. In addition, she’s also a bestselling fiction writer (she’s published 2 psychological thrillers/suspense/mystery novels and has a new 3-book series due out summer of 2018) and holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.

JJ Flizanes is an Empowerment Strategist and the host of several podcast shows including Fit 2 Love and Spirit, Purpose & Energy. She is the Director of Invisible Fitness, an Amazon best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life, and author of Knack Absolute Abs: Routines for a Fit and Firm Core. She was named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine. JJ has been featured in many national magazines, including Shape, Fitness, Muscle and Fitness HERS, Elegant Bride, and Women’s Health as well as appeared on NBC, CBS, Fox 11, the CW and KTLA. Her newest book, The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame debuted at #2 on the Amazon Best Seller List for Women’s Health and #2 as a Hot New Release on May 18th 2017. When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly. As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that has sold nearly $50M worth of products and services over the past 8 years. She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy”, “Love-Based Online Marketing”, and “Love-Based Money and Mindset”. These books share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear. In addition, she’s also a bestselling fiction writer (she’s published 2 psychological thrillers/suspense/mystery novels and has a new 3-book series due out summer of 2018) and holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.

Dr. Michele Koons is a Curator of Archaeology at the Denver Museum of Nature and Science. When Michele’s not at work, she spends her time hanging out with her husband and one year old son. Some of her favorite activities include skiing, snowshoeing, hiking, cooking dinner with friends, and playing games like Trivial Pursuit and Settlers of Catan. As an archaeologist, Michele’s research involves studying people from the past using all of the clues they left behind. It’s like putting together a big puzzle to understand what people in previous civilizations did and how they did it. She was awarded her B.A. in Anthropology from the University of Pittsburgh, her M.A. in Anthropology from the University of Denver, and her Ph.D. in Anthropology from Harvard University. Afterwards, Michele worked as a Post-doctoral Research Fellow in Anthropology at the Denver Museum of Nature and Science before accepting her current position as curator there. Michele joined us for an interview to talk about some of her experiences in life and science.

How To Build Success on Love   Michele PW is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction. If the words “I want to start a business I love and that loves me back,” you are in the right place.   Michele taught herself to read when she was 3 years old. As you can imagine, writing was a driving force throughout her life. When Michele was in college, she discovered the wacky world of direct response copywriting, which eventually led to her to discover the love-based copy and marketing philosophy. Michele has written and published many books in the Love-Based Business series.   Questions you'll hear on the podcast today What led to you discovering the love-based copy philosophy? What exactly is love-based copy and marketing and how is it different from traditional copy and marketing? How can you get started writing love-based copy? Michele’s Website http://lovebasedbiz.com Doug- @DJDoug Check out more episodes at www.bizwizpodcast.com Produced by www.TurnKeyPodcast.com You're the expert, let us help you prove it.

----more----Pearlsong Press publisher Peggy Elam, Ph.D. chats with the authors of ExtraOrdinary: An End of Life Story Without End in this month's Pearlsong Conversation. Publishers Weekly & others have praised ExtraOrdinary as a true-life tale of transformation: "In this deeply moving and inspiring account, [Michele] Tamaren and [Michael] Wittner share the life story of a man close to their hearts. When Michele’s mother, Betty, married Herman Liss (she was 55 and he was 65), Tamaren finally had a father figure she adored. Always joyful, Herman exuded a love for life that was contagious. His sincere concern for others, his keen intelligence, and his natural grace generated hundreds of meaningful friendship throughout his life. Wittner, who first met Herman as a result of a community service requirement in his high school, became a devoted friend to the older man when Herman nearly lost the resolve to live after Betty’s death. The authors recall, in simple but evocative language, how Herman always encouraged others to follow their dreams and how deep was his commitment to treat others as he would want to be treated. Readers can expect tears to flow as Herman’s life inspires them to be better." (Publishers Weekly) Click on the Podbean player to listen to the recording of today's Conversation. For more information on the Pearlsong Conversation series and links to archived recordings of previous Conversations, click here.