Podcast appearances and mentions of whitney bromberg hawkings

BEAUTIFUL FLOWERS AND A BEAUTIFUL EXPERIENCE. Whitney Bromberg Hawkings is the founder and CEO of the online flower shop FLOWERBX.

In this episode we are joined by Whitney Bromberg Hawkings, Co-Founder & CEO of FLOWERBX and one of the UK's most innovative entrepreneurs. Following a career of almost 20 years working for designer Tom Ford, Whitney then identified a market gap within the luxury sector that she set out to fill. She established FLOWERBX in London in 2015 and today Whitney's company is the leading luxury flower service, having had clients such as Dior and Louis Vuitton, and is currently expanding across the United States. Having just announced an £8 million series A round of investment, Whitney shares advice on how to scale at pace but also why you should wait to find the right people to support your business. Whitney's advice: Surround yourself with a good team of supportive people who share your visionKnow what you're good at, and what you're notRemember your responsibility to your shareholdersStay true to your vision and to the brandAccept you'll make mistakes and move on“Fail fast” - if something, or someone, is not right then give up and move on, don't waste time trying to make it workDon't accept money from people you don't feel are right - you will regret itA chairperson must share your vision, and be able to bring valuable experienceSustainability means no waste - set up rigorous standards at the outset.  Keep these at the centre of your business, even though it means taking the more difficult routeKeep the people you employ motivated, and always invest in themYou may be responsible for the failures in your business, but you can also relish the successesBrace yourself!  Being an entrepreneur is not for the faint-heartedIf you'd like to contact Whitney you can via Instagram. Head over to Speakpipe to leave your voice note for future guests too.LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Recorded, edited & published by Juliet Fallowfield, 2021 founder of PR for startups advisory Fallow, Field & Mason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

This weeks episode of "Ask an Ecom Expert" is with the inspirational Whitney Bromberg Hawkings, Founder and CEO of Flowerbx. But most people in the fashion industry knew her as "Tom Ford's right-hand lady" until a few years ago.After 18 years working for Tom Ford, first at Gucci then his own brand - Whitney had a "now or never" moment with Flowerbx. There are so many lessons to take from this conversation with Whitney, about branding, discipline, strategic partnerships, series a funding to name a few.Flowerbx isn't just another flower business, they're a zero-waste business that offers extraordinary flowers, delivered. Their seamless customer journey, as well as market-leading freshness, differentiates them from competitors. Not to mean some very exclusive brand partnerships, putting them at the forefront of fashion.Guest Details Flowerbx- https://www.flowerbx.com/Whitney - https://www.linkedin.com/in/whitney-hawkings-643a3317/Host DetailsGenie Goals - https://www.geniegoals.co.uk/Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah

FLOWERBX Co Founder and CEO Whitney Bromberg Hawkings discovered that 60% of flowers that go into a shop are wasted. That prompted her to create her negative working capital model - meaning flowers are specifically cut to order which she says has less environmental impact, and gives her customers better quality flowers for better value. Whitney tells the Wax/On team why she left "the best job in fashion" as Senior VP of Communications for Tom Ford, to set up her own business. She shares the challenges she faced and her successes, and teaches us all about beautiful flowers.

FLOWERBX Co Founder and CEO Whitney Bromberg Hawkings discovered that 60% of flowers that go into a shop are wasted. That prompted her to create her negative working capital model - meaning flowers are specifically cut to order which she says has less environmental impact, and gives her customers better quality flowers for better value. Whitney tells Harry and Mark why she left "the best job in fashion" as Senior VP of Communications for Tom Ford, to set up her own business. She shares the challenges she faced and her successes, and teaches us all about beautiful flowers. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Exploring the perks of being an outsider and why "failing fast" is a good thing, in this episode Whitney Bromberg Hawkings and Monica Vinader, share their experiences and learnings exclusively with CF.

Flowers And Fashion. When asked about the connection between her former life in fashion and her current life as an entrepreneur in the flower industry, Whitney Bromberg Hawkings says she was always drawn to beauty. After spending many years behind the scenes at Gucci and at Tom Ford, Whitney did what many smart entrepreneurs-in-the-making do: she set out to solve a problem. Hitting wholesale flower markets each morning before work in her stilettos, Whitney sensed a gap in what were the current flower delivery offerings, and found a way to find what she needed. Her experience in fashion meant she was exposed to dramatically oversized, single-flower arrangements that were beautiful, and she wanted to bring that fashion designer aesthetic along with a convenient process for delivery to the masses. FlowerBx was born. On this podcast, we discuss the shift in Whitney’s career, the similarities and differences of her work then and now, how failure is an essential part of learning, working in a warehouse and working on glamorous events, being a global business, flower arranging tips, her most unusual requests, and more. And we end with a really great lightning round of her favorite things including an item from Flowerbx that is an absolute must-have for tabletop flower décor, that you can shop here: 1. Bailey Bud Vase Collection by Flower Bx https://rstyle.me/+yZqqWUIDSL6rtZ6qG2Di0A 2. Barbara Sturm Face cream https://rstyle.me/+SF2sBQsmrjZN9hMcN6Lw9Q 3. Barbara Sturm Glow drops https://rstyle.me/+SYA9Ct4bZVRDsnUfGpkqlA 4. Barbara Sturm Sun drops https://rstyle.me/+pwq19yQ1LLi9l2_E7hL3eQ 5. Barbara Sturm Serum Discovery Set https://rstyle.me/+txBh9L-Odtbm26KlFUuOzA 6. That Will Never Work by Marc Randolph https://rstyle.me/+q4z8tSKUR3leDPPdXz1vJg 7. Reverence Aromatique Hand Wash by Aēsop https://rstyle.me/+vhDZSzft4KqbE_GlyhmSjQ 8. Resurrection Aromatique Hand Wash by Aēsop https://rstyle.me/+pa_BrV7dVnxfmfnZ_vHcOg 9. I May Destroy You on HBO https://rstyle.me/+syl46t2r1BSVCZfCr2WreQ

Whitney Bromberg Hawkings is the founder of the online luxury florist FLOWERBX. Her career began aged 23 as assistant to Tom Ford during his time as creative director of Gucci. After he left to establish his eponymous label in 2005, Whitney joined him and worked her way up to become Ford's senior vice-president of communications. After realising that flowers were the one product she couldn't buy in an elegant and consistent way online, she set up FLOWERBX in 2015 in her spare time, before eventually leaving her role with Tom Ford the next year. FLOWERBX is now an award-winning brand and has been described as the 'go-to florist in Europe for the fashion set'.

Where do you find the confidence to make a fresh start? Whitney Bromberg Hawkings of florist FLOWERBX and Yvonne Telford of fashion label Kemi Telford talk to Viv Groskop about building your own business. They talk about integrity, investment, branding, sustainability, diversity - and what to do when your bestseller turns out to be faulty. @VivGroskop #rebuildher Yvonne's clothes can be found at Kemi Telford Whitney's flowers can be found at FLOWERBX Viv's books, including Lift As You Climb: Women and the Art of Ambition are out now. @VivGroskop #wecanrebuildher Dotty's book "Outraged: Why Everyone is Shouting and Noone is Talking" is out now. You can find out more about Martha's cat's namesake at Blue Marine Foundation. Viv's books, including Au Revoir Tristesse: Lessons in Happiness from French Literature and Lift As You Climb: Women and the Art of Ambition are also out now. Music is by Liam Grundy   Design is by Sean Brightman.  

Are you looking to reinvent yourself in the wake of the global pandemic? Do you want to change everything in your life? Or just get a bit better at grabbing the good bits? Hosted by writer and comedian Viv Groskop, this is a series of intimate conversations about managing change, assessing risk, switching jobs, tweaking habits, handling disaster and finding joy. From Martha Lane Fox on surviving a near-fatal car crash and DJ Dotty Charles on how to react to outrage; to Flowerbx’s Whitney Bromberg Hawkings on how to adapt your working life and fashion designer Yvonne Telford on getting your confidence back. It’s time to get real about reshaping our lives. 

“There were so many moments especially in that first six months after I left [Tom Ford] where I thought: "What have I done? I’ve thrown away my career.” Whitney Bromberg Hawkings is the founder of FlowerBX - the go-to florist for the fashion set. Its clients include Louis Vuitton, Dior and Jimmy Choo. But her ambition for the business has always been to democratise flowers, bringing that little bit of luxury to all. Whitney learnt the art of luxury working for 19 years for Tom Ford, first as his PA when he was at Gucci and climbing up the ladder to become his Senior Vice President of Communications. But she says, after her third child she knew she wanted something different. In this episode of the podcast we talk about that something different. - finding a solution to a problem that she kept having - how she never dreamt of being a PA but realised that this was the opportunity of a lifetime and her way in - how hard graft really does pay off even when you doubt yourself - the importance of relationships and friendships in keeping your dreams alive - And her recommendation for Emmeline's bookshelf written by her rather famous friend.... Recommendation for Emmeline's bookshelf: The Boy in the Dress, David Walliams

Whitney Bromberg Hawkings, Founder of Flowerbx—a London-based and growing global floral company, has had one other job, working for Tom Ford for almost two decades, so it is not surprising her relentless drive, sense of luxury and elegant aesthetic are front and center to her business. Beyond the home delivery aspect, Flowerbx has also become the go-to event florist for fashion companies from Michael Kors to Louis Vuitton. In our conversation she shares her takeaways from the Tom Ford years, the ups and downs of having high-profile investors, what’s next for her company and, of course, her favorite flower.

Whitney Bromberg Hawkings comes from Dallas, at the age of 12 she comes to Paris for the first time and promises herself that she will come back to live there! Thus, after her studies of French literature in the United States, she returned to France to work in fashion. As she was about to return home, desperate not to find a job, fate rang at her door! She receives this call informing her that Tom Ford of Gucci was looking for an assistant. She gets the job and her dream comes true, she is in Paris and works in fashion!During this time when Tom Ford is his mentor, he teaches him the importance of working hard, managing a brand's image, recognizing the right people to keep around and how to make them grow.It was also during this period that she discovered and learned that flowers played a crucial role in the world of fashion, that they were "part of her language". She has always loved the quality and beauty that it adds to life.So, while she has a perfect life, after 20 years with Tom, she feels the moment to have a change of life. She has this idea of Flowerbx. A company that allows you to deliver original bouquets of flowers easily and quickly. Its bouquets are fresh, chic, simple, consistent, of high quality... She follows the intuition of her "TEN YEARS PLAN" and launches her brand in London! Two years later, Whitney delivers the greatest houses; Chanel, Dior, Vuitton... and has the ambition to conquer the world! "What I wanna do is to create the Magic"In this episode we also talk about the importance of having a storytelling for our customers, the biggest challenge that is that of the team, the reaction to the departure of an employee...What you will learn in this episode: * The importance of thinking international from the beginning * Information on the flower market * Develop "10 years plans".* The importance of working hard * The orchestration of the launch * The importance of storytelling * The importance of having a supportive family* The challenge of team building * The importance of identifying your weaknesses* Use the company's philosophy and values to recruit * The choice of a 0 plastic packaging  Receive all episodes in your mailbox using this link: http://eepurl.com/ggK0A1Don't forget to share it, grade it, and leave a nice note, it helps me to make the podcast known to more people and motivates me to make better episodes!Enjoy

For nearly 20 years, Whitney Bromberg Hawkings worked alongside iconic fashion designer and filmmaker, Tom Ford, as one of his most trusted team members. Then, she left her beloved industry behind with a mission to disrupt the outdated floral industry with FLOWERBX. Whitney started working for Tom Ford while he was the Creative Director at Gucci in Paris. Eventually, she rose to the position of Senior Vice President of Communications at his own fashion brand, TOM FORD. In 2016, Whitney resigned from her executive position to found FLOWERBX, the online flower delivery service that’s slated to become the first global flower brand. In just over three years, she’s expanded FLOWERBX from the U.K. and France to over 20 countries across Europe. While the company continues to focus on strengthening and growing their European markets, it also just launched in its first U.S. location—New York City. Learn how this native Texan found her place within the European fashion world and discover why she ultimately chose the path to entrepreneurship in this week’s donothing podcast. Connect with FLOWERBX U.S. Website U.K. Website Facebook Instagram Whitney’s Recommended Books Tools of Titans, by Tim Ferris Shoe Dog, by Phil Knight

First up TV's on the agenda, as the team chat everything from the latest must-watch series on Netflix to the surprising Formula 1 series they're loving. Then, chat turns to money – does the way we talk about money with our partners, friends and, most importantly, ourselves, encourage us to be better with our cash? The team also share their tips for avoiding burnout. And finally, business is on the agenda as the team take a look at FLOWERBX’s Whitney Bromberg Hawkings’s tips for running a successful business. Articles discussed:Talking About Money Matters With Friends And FamilyAre You Part Of Generation Burnout?How To Keep A Clean Home All Year RoundCareer Lessons With FLOWERBX’s Whitney Bromberg HawkingsThe Midlife With Clover Stroud: My Digital Radio See acast.com/privacy for privacy and opt-out information.

It was her former boss who inspired Whitney Bromberg Hawkings to launch Flowerbx after years of strict instruction to only send out bunches of single stem blooms to clients. That former boss was Tom Ford, no less, for whom Whitney worked as his former PA before working her way up to Senior Vice President of Communications at the designer's eponymous label. Less than three years on and Flowerbx is one of the biggest, and certainly the chicest, online flower companies in the world. With clients including Jimmy Choo, Bottega Veneta, Dior and of course, Tom Ford himself, and investment from the likes of Net-a-Porter Founder Natalie Massenet, Whitney is the woman making flowers sexy. What led her to launch FlowerbxHow she revolutionised a traditional service Why hard work is the key to successHow to scale a business across EuropeThe importance of a supportive partnerWhy sticking to her business model was imperative See acast.com/privacy for privacy and opt-out information.