Podcasts about Fallow

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Best podcasts about Fallow

Latest podcast episodes about Fallow

HOW TO START UP by FF&M
12 How to be more productive & less stressed, Emily Austen

HOW TO START UP by FF&M

Play Episode Listen Later Jan 5, 2026 42:20


The British Association for Counselling and Psychotherapy found that 96% of UK entrepreneurs admit to ‘bottling up' the stress of running their business. So, I wanted to hear from a founder who has cracked the code of productivity. Emily Austen is the founder of leading PR agency EMERGE and the author of SMARTER: 10 lessons for a more productive and less-stressed life, publishing this autumn. Having founded EMERGE in 2012, Emily has navigated entrepreneurship and discovered a tried and tested formula for avoiding unproductive busyness. Keep listening to hear Emily's advice on how founders can avoid becoming busy yet unproductive and why tracking your energy rather than your time can help unlock your productivity. FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
11 How to harness your cycle, Le'Nise Brothers

HOW TO START UP by FF&M

Play Episode Listen Later Jan 4, 2026 25:55


Le'Nise Brothers is a leading nutritionist & yoga teacher specialising in women's health, hormones and the menstrual cycle. Le'Nise's first book, You Can Have A Better Period, was released in March 2022 and she also hosts the Period Story podcast, breaking taboos around menstrual health, hormones, perimenopause, menopause and beyond. In today's episode, Le'Nise shares her advice on working to the rhythms of your body and harnessing the power of the four stages of the menstrual cycle to benefit you both professionally and personally.FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
10 How to love your business finances, Rachel Harris, Accountant She

HOW TO START UP by FF&M

Play Episode Listen Later Jan 3, 2026 39:45


Rachel Harris is passionate about financial well-being & running values-led businesses. Rachel has created a modern, cloud‑focused accountancy & tax advisory firm for both businesses and individuals alongside a platform for business owners to find accessible, consumable, financial education. Stay tuned to hear Rachel's advice on the highs and lows of running a business. Why loneliness is something that you should not ignore, what you should ask an accountant when you are vetting your first one, how they can become your business partner, how to manage people within the business...& so much more.FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
9 How to build emotionally intelligent teams, Daisy Bird

HOW TO START UP by FF&M

Play Episode Listen Later Jan 2, 2026 40:52


Daisy Bird, founder of BIRD PR, leads with a deep belief in the power of culture, emotional intelligence & building a people-first business. After 15 years in business, Daisy is cognisant of the investment this takes as well as the invisible skills a founder has to have to make a business succeed with a happy team as well.Stay tuned to hear Daisy's insights on the emotional undercurrent of running a business, why understanding personalities is non-negotiable in service industries, how she interviews, the value of psychometric testing and why investing in people is the best way to future proof your business.FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
8 How to build personal brand, Eshita Kabra-Davies, By Rotation

HOW TO START UP by FF&M

Play Episode Listen Later Jan 1, 2026 28:11


Eshita Kabra-Davies is the founder & CEO of By Rotation. Eshita founded the platform in 2019 to challenge the notion that ownership was not the only way to consume and enjoy fashion. Since then, she has successfully built a very strong personal/professional profile internationally alongside her business. Keep listening to hear Eshita's advice on why to question what to put out there in terms of professional and personal self, and why it is important to consider the platform context.FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
7 How to protect your sleep, Prof Russell Foster CBE, FRSB, FMedSci, FRS

HOW TO START UP by FF&M

Play Episode Listen Later Dec 31, 2025 23:52


Russell Foster, Professor of Circadian Neuroscience & the Head of the Sleep and Circadian Neuroscience Institute at the University of Oxford as well as the author of Life Time explains why a good night's sleep is so important, as well as what ‘good' means to an individual, plus how to balance your sleep schedule with building your business. FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
6 How to improve your mobility, Tim Blakey

HOW TO START UP by FF&M

Play Episode Listen Later Dec 30, 2025 24:12


In this episode, we hear from physio, Tim Blakey, creator of PRIME BODY.  Born from his own health and fitness challenges and overcoming training injuries, Tim combines corrective work with strength training to optimise body composition and combat body betrayal. Tim shares his perspective on why founder mobility is so important to incorporate from the beginning, why to prioritise resistance training over cardio and why it can actually be a great investment in your overall business to look after your mobility.FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
5 How to balance work with a healthy diet with Jenna Hope

HOW TO START UP by FF&M

Play Episode Listen Later Dec 29, 2025 27:08


Jenna Hope, registered nutritionist and founder of Jenna Hope Nutrition helps implement beneficial nutrition strategies, through a combination of talks, presentations and workshops, to improve people's well being, productivity, sleep, stress management and mental health. FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
4 How to manage stress with breathwork, Jamie Clements

HOW TO START UP by FF&M

Play Episode Listen Later Dec 28, 2025 29:30


Jamie Clements, founder of The Breath Space: using breathing techniques to overcome anxiety and panic attacks, Jamie discovered the extensive benefits of breathwork for improving physical, mental and emotional wellbeing. FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
3 How to avoid burnout, Nina Nesdoly

HOW TO START UP by FF&M

Play Episode Listen Later Dec 27, 2025 30:32


As a workplace stress and burnout prevention consultant, Nina Nesdoly, Nina shares her advice on maintaining a work/life balance, identifying stress triggers and techniques for relieving stress. If you'd like to contact Nina, you can reach her at contact@workplaceclarity.comFF&M enables you to own your own PR & podcasts.  Recorded, edited & published by Juliet Fallowfield, 2023 Fallow, Field & Mason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
2 How to manage your mental health, Matt Johnson

HOW TO START UP by FF&M

Play Episode Listen Later Dec 26, 2025 36:31


In this episode, I'm joined by Broadcaster & Mental Health Ambassador, Matt Johnson for a grounded, practical conversation about letting go of archetypes and expectations and instead getting honest about who you are, where your patterns come from, and how to forgive yourself and start again with intention. We talk about purpose, motivation and self-doubt, why kindness to yourself is not optional, and how - particularly if you're self-employed - you can create your own validation. Matt shares practical ways to regulate your mental health, from journalling and movement to breathwork, meditation, nature and switching off screens, and why being proactive with these tools doesn't just prevent burnout, but makes life easier and happier overall.Matt's advice: Don't be concerned with archetypes, be what you want to beFace up to what you are - and work out why, where things come fromThen forgive yourselfStart again: what do you want?Try to be more purposeful, better motivatedIgnore the self-doubts and be kind to yourselfIf you're self-employed (no appraisal, no Christmas party) try to find substitutes for these thingsProvide your own validation, remind yourself of your own worthWhen things don't work out, don't always blame yourselfFind out how to regulate your mental health, what works for you (journalling/yoga/breathwork/meditation/nature/no screens)Be proactive about using these coping mechanismsImpose boundaries and stick to them (especially with social media)This will a) prevent burnout and b) make life easier and happier!FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2025 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
1 How to manage imposter syndrome, Hamish Mackay-Lewis

HOW TO START UP by FF&M

Play Episode Listen Later Dec 25, 2025 24:59


Hamish Mackay-Lewis shares his advice on how to understand your imposter syndrome, explains why it is actually an experience rather than a syndrome and some simple things you as a founder can do to manage those sometimes sabotaging thoughts that can come into your head when going out on your own. Hamish's advice: Impostor experience is very common: feelings of inadequacy which can come and goOne advantage of these feelings is that you will prepare thoroughly and be highly motivatedThe disadvantage however can be feeling constantly anxious, doubting yourselfIt's important to celebrate yourself, not to constantly compare yourself with othersDon't set yourself unreasonable goalsObserve your thoughts; if you are noticing self-doubt, check in with others to get an  objective opinion about your achievements - and trust their opinionsRecognise where this self-doubt stems from (often from childhood) and come to terms with thisDon't bury the sadness / frustration / nerves; learn to accept and understand these uncomfortable feelings.  Face up to what is causing themConsciously choose your response to life; practise daily to be in the momentUnderstand what is important about your business, its bigger purpose, quite apart from any financial rewardsKeep a diary to record your satisfactions and frustrations and be attentive to what gives you energy and joyBe kind to yourself; remembering you are not alone with these feelings can give you resilienceAccept that you will always have nagging doubts and may never feel good enough; and at the same time recognise that you are, of course, perfectly good enough!If you'd like to contact Hamish you can reach him via hamish@hamishmackaylewis.comFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
How to bootstrap your business, Aimee Connolly, Sculpted by Aimee

HOW TO START UP by FF&M

Play Episode Listen Later Dec 16, 2025 43:22 Transcription Available


Today's episode of How To Start Up dives into the reality of building a business from the ground up or bootstrap, so without investors, without a big marketing budget, and without a safety net. Joining us is Aimee Connolly, Founder and CEO of Sculpted by Aimee and Sculpted: The Academy, the global beauty brand she launched at just 23 in 2016 using the €10,000 she saved from her part-time job.Less than a decade later, Sculpted is a multi-award-winning brand with over 140 products, stocked in nine countries and shipped to 68 markets worldwide - all built from a bootstrapped beginning.In this episode, Aimee shares what it really takes to fund your own idea, stay lean while scaling, and build a global brand by relying on resourcefulness, grit, and an unshakeable belief in your vision.Aimee's advice:Grasp opportunities when they present themselvesWhen starting up, take each task one at a time and don't allow yourself to be overwhelmed by considering the enormity of the whole projectThink ahead about a year so that you have resourcesBe patient, things may grow slowlyAlways have a grasp of the finances and don't be afraid to confront the realities of demanding paymentPlay on your special strengthsShow your authenticity by telling your own storyApplaud yourself for each winCustomer feedback is essential; cultivate a community in your customers (social media/direct messaging) which will help you move forward constructivelyTake care of yourself: sleep, exercise, diet all support you mentallyAim to have a support network where you can find adviceThe pros of being boot-strapped are that you are in charge, not just financiallyBut the cons could be that you have fewer contacts and less flexibility financiallyTake care when picking partners, as although this could be a huge asset, if it were to go wrong it could be very damagingFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
How to manage a portfolio career, The Women's Chapter, Michelle de Klerk

HOW TO START UP by FF&M

Play Episode Listen Later Dec 2, 2025 38:54 Transcription Available


Today we're joined by the brilliant Michelle Pughe-Parry de Klerk, founder of The Women's Chapter, the UK's first network for women in business to achieve B Corp certification.Michelle's journey is an extraordinary example of how a passion project, started on a shoestring as a side hustle, can evolve into a thriving, impact-led portfolio career. Since launching in 2014, The Women's Chapter has reached more than 30,000 women through events, thought leadership, membership and pro bono initiatives. Michelle also champions women and girls beyond the community through her work as an ambassador for The King's Trust Women Supporting Women, a UN Women UK delegate and a council member for Founders4Schools and Maths4Girls.In this episode you'll learn:• Why a portfolio career is an asset, not a failing, and how to recognise the skills you've built across different areas of work • How to decide whether your passion project should stay a passion or become a commercial venture • Why community isn't a “nice to have” but a biological, emotional and strategic necessity • How small businesses can use sustainability frameworks to drive meaningful impact, even without formal certification • What Michelle learned from becoming unexpectedly financially exposed and how founders can protect themselves • Practical ways to combat imposter syndrome using evidence-based techniques • Why connection lowers cortisol, boosts leadership ability and helps founders make better decisions • How niching down and staying in your lane creates focus, momentum and clarity • The role of conversation as a catalyst for collaboration and change • Networking is a form of self careFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Northern News
Bonus Admiral Fallow

Northern News

Play Episode Listen Later Nov 24, 2025 5:24


This is a preview of this week's Patreon episode. To listen to the full episode and to enjoy weekly bonus content, videos, BTS bits, extra guest stories, live show discount codes and more, sign up to the Yer Don't Get Owt Fer Nowt! tier on Patreon at patreon.com/northernnews.This week on Patreon enjoy even more from special guest correspondents, Sarah Hayes and Louis Abbott from Admiral Fallow.Got a juicy story from t'North? Email it to northernnewspod@gmail.com.And follow Northern News on Instagram @NorthernNewsPodcastRecorded and edited by Aniya Das for Plosive.Artwork by Welcome Studio.Photography by Jonathan Birch. Hosted on Acast. See acast.com/privacy for more information.

Northern News
You've gone noodle doodle (with guest correspondent Admiral Fallow)

Northern News

Play Episode Listen Later Nov 20, 2025 57:36


Amy and Ian find the weirdest news from up t'north, and are joined by guest correspondents Sarah Hayes and Louis Abbott from the band Admiral Fallow!Headlines this week include: an impressive delay-repay scam, and some (Yorkshire) pudding on (black) pudding action.Admiral Fallow's brand new album First Of The Birds is out now! Available online, or in your favourite record shop. And Ian's going on tour with his Edinburgh Comedy Award nominated show Foot Spa Half Empty. For tickets and information head to iansmithcomedian.co.uk.Want Extra! Extra! content? Join our Patreon for weekly bonus episodes, videos, live show discount codes, BTS clips and more...Got a juicy story from t'North? Email it to northernnewspod@gmail.com.Follow Northern News on Instagram @NorthernNewsPodcastRecorded and edited by Aniya Das for Plosive.Artwork by Welcome Studio. Hosted on Acast. See acast.com/privacy for more information.

HOW TO START UP by FF&M
How to build a purpose-led brand, Siff Haider, Arrae

HOW TO START UP by FF&M

Play Episode Listen Later Nov 18, 2025 31:20 Transcription Available


In today's episode, we're joined by Siff Haider one part of the co-founders due behind Arrae - the wellness brand that's redefining the supplement space with elegant, effective, natural solutions for issues like bloating, anxiety and sleep. Since launching in 2020, Arrae has gained a cult following thanks to its minimalist aesthetic, loyal community, and commitment to solving real, everyday problems - all while standing out in a saturated and often sceptical market.Stay tuned to hear how Siff and Nish approached brand-building with intention from day one, why storytelling and science go hand-in-hand and what it takes to grow in a crowded category.Siff's advice: Founder mindset tip: Have faith in yourself and trust your abilities.Leadership advice: Don't be ruled by ego; stay flexible and be prepared to change direction if necessary.Motivation lesson: Take one step at a time, steady progress is sustainable progress.Resilience insight: There will always be challenges; this is normal, and you can cope with them.Growth advice: Learn from your mistakes, apply the lessons, and keep moving forward.Perspective shift: Don't take challenges personally, they're all part of evolving and growing.Purpose-driven business tip: Think about your primary driver, which hopefully isn't just profit; purpose will motivate you to keep going.Lifestyle principle: Make personal rules about your life, your fitness, and your happiness and stick to them.Customer connection advice: Communicating with customers will always be worthwhile and deeply satisfying.Workplace culture tip: Create an environment that others will appreciate and thrive in.Branding advice: Be honest and clear in your branding, and always stay relevant to the customer.Inspiration insight: Look for motivation and new ideas in the world around you.Entrepreneurship lesson: If you're not making some mistakes, you're not truly pushing yourself or innovating.FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Write Medicine
When the Inbox Goes Quiet: How to Thrive in the Fallow Seasons of Freelance CME Writing Life

Write Medicine

Play Episode Listen Later Nov 12, 2025 35:15 Transcription Available


What do you do when your inbox goes quiet and the client work that once filled your calendar suddenly disappears?For many freelance medical writers—especially those transitioning into the CME space—quiet seasons can feel like failure. But what if those fallow periods are actually the most fertile ground for growth? In this conversation with seasoned writer Addie Nagy, we explore how to reframe slow seasons, rebuild confidence, and manage client relationships with steadiness and purpose.You'll learn how toReimagine client relationships as a dialogue rather than a power struggle so collaboration replaces anxiety.Turn information gaps and slow communication into opportunities for curiosity, clarity, and boundary-setting.Use “fallow time” to strengthen business foundations, refresh systems, and cultivate the mindset shift from freelancer to business owner.Press play to learn how to transform uncertainty into strategy and make every season of your freelance CME writing business work for you.Resources MentionedIlise Benun — The Creative Professional's Guide to Money: How to Think About It, How to Talk About it, How to Manage It. 2011. HOW Books. WriteCME Pro — a community and professional network that provides peer support and opportunities to hone CME writing skills.Mentioned in this episode:Alliance AlmanacLinkedIn Live AMAThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

HOW TO START UP by FF&M
How to manage imposter syndrome as a founder, Ella McKay, FATSO

HOW TO START UP by FF&M

Play Episode Listen Later Nov 4, 2025 29:01 Transcription Available


In today's episode, we're joined by Ella McKay, founder of FATSO, the unapologetically bold, brilliant and beautiful chocolate brand shaking up the confectionery world.Launched in 2022 after being dreamt up in lockdown, FATSO is on a mission to make chocolate fun again - big, chunky, and full of life - while doing things ethically and with integrity. Behind the humour and bold branding is a founder navigating motherhood, lean budgets, and the ever-shifting culture of work.Stay tuned to hear how Ella has managed imposter thoughts, turned limited resources into major visibility, and learned to prioritise both sales and operations without burning out in the process.Ella's advice:Imposter experience insight: be aware of your weaknesses (not insecurities) and accept that sometimes you just have to work on themAccept your vulnerabilities, don't be overwhelmed by themSupport-network lesson: Have a good mentor network and ask for help.  You can usually overcome self doubt by talking something through with someone.  But spend time first thinking it over, deciding who best to share withThere's a fine balance between sharing a problem and being swamped with too much adviceBudget-friendly growth tip: Be honest about what you can afford. Approach partners transparently and find people who want to grow with you.Sales-first strategy: Sales always come first. Everyone in the business should think like a salesperson — you can't build operations without revenue.Hiring advice for startups: Trust your gut. Look for energy, passion, curiosity, and the willingness to get hands-on. Not everyone is built for startup life.Motherhood and entrepreneurship: There's no maternity cover when you're the founder. Embrace help, drop the guilt, and remember — your child benefits from seeing you strive.Mindset for founders: Don't chase perfection. Start, iterate, and learn as you go. Values-driven business tip: FATSO wasn't started to make piles of money — it's about building a brand with purpose, humour, and integrity. Stay true to why you began.FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Mt. Victory Baptist Church
Break Up Your Fallow Grund

Mt. Victory Baptist Church

Play Episode Listen Later Nov 2, 2025 49:16


Pastor Steve BootsNovember 2, 2025Sunday Morning Service

HOW TO START UP by FF&M
Candace Bertram | Studio88: How to start in stealth mode

HOW TO START UP by FF&M

Play Episode Listen Later Oct 21, 2025 37:21 Transcription Available


In today's episode, we're joined by Candace Bertram, founder of Studio88, a fast-growing Pilates community in Birmingham. After opening her first Reformer Pilates studio in November 2024, she expanded just six months later with a second location in Hall Green.What started as one small space has quickly become more than just a Pilates studio, it's a welcoming community where inclusivity sits at the heart. As a young, Black female founder and single mum, she has faced pushback along the way, yet her resilience and determination have carved out a space that is both empowering and trailblazing. Stay tuned to hear her insights on taking the leap from job security into entrepreneurship, navigating the realities of financial pressures, and how she's embedding diversity, inclusion, and true community into the very foundations of her business.Candace's advice: Community inclusion tip: Candace has always believed in building community and fostering inclusion.Customer experience insight: Her customers appreciate the security of a small space, familiar faces, and a feeling of safety.Entrepreneurship lesson: She was spurred into taking on a second studio simply by the belief that it was the right time and place.Mindset advice for founders: She didn't let imposter syndrome or external doubts hold her back. Instead, she trusted her timing and her vision.Business growth advice: She did not allow the pressure of fixing an opening date to dictate her decisions.Inclusivity approach: She believes in creating space for everyone, but if a female-only class is preferred, that's fine too.Hiring advice for fitness businesses: It's vital to find the best possible instructors who have an open mind, a positive outlook, enthusiasm for learning and improving, and strong communication skills.Leadership mindset: Try to adopt a philosophical attitude toward any problems that arise.Values-driven business tip: Always stick to your original aims and ethos, no matter how much you grow.FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
Jianne Jamil | DIOME: How to start your NPD

HOW TO START UP by FF&M

Play Episode Listen Later Oct 7, 2025 40:25 Transcription Available


In today's episode, we're joined by Jianne Jamil, founder of DIOME, a premium supplement brand developing science-backed formulas to support the demands of modern life. Inspired by her mother's decades-long struggle with prescription sleep medication, she set out to create effective, natural alternatives without the negative side effects. Before founding DIOME, Jianne built her career in the luxury beauty industry across New York, Paris, and London with La Mer, Tom Ford and Bobbi Brown. DIOME launched with Rested, an award-winning doctor-formulated, sleep supplement developed with her expert scientific team, including naturopath Emilie Delanoue and medical doctor Dr. Jencikova.DIOME launched with Rested, a doctor-formulated, sleep-optimising supplement developed with her expert scientific team, including Emilie Delanoue and Dr. Jencikova.Stay tuned to hear Jianne's insights on where to start with your NPD, building a science-led wellness brand, and how to market those premium products.Jianne's advice: Product launch advice: Efficacy is everything; your product must truly deliver resultsHealth industry tip: Do thorough research before entering this highly regulated spaceRegulatory compliance advice: Check laws in every country where you plan to sellSupply chain tip: Confirm ingredient availability before committing to productionQuality control advice: Test, test, and test again to build customer trustEntrepreneurship lesson: Use both data and intuition when deciding launch timingStartup growth tip: One hero product can be enough to build a thriving businessCustomer loyalty advice: Focus on longevity and building a faithful customer baseBranding and marketing tip: Position your product carefully, especially for a premium science-based brandBusiness integrity lesson: Cut no corners — reputation is everythingAgency collaboration tip: Brief your creative team thoroughly so they reflect your visionFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Tasmanian Country Hour
Wild fallow deer numbers on the rise

Tasmanian Country Hour

Play Episode Listen Later Oct 2, 2025 11:35


Tasmania's wild fallow deer deer population has increased by 6 per cent year on year according to the latest aerial survey done twelve months ago.

HOW TO START UP by FF&M
Neada Deters | Lesse: How to self-fund your startup

HOW TO START UP by FF&M

Play Episode Listen Later Sep 23, 2025 34:08 Transcription Available


In today's episode, we're joined by Neada Deters, founder of LESSE, a skin care brand redefining beauty through simplicity, efficacy and sustainability.Born in Sydney and now based in New York, Neada began her career as a beauty editor, interviewing leading experts and testing countless products. Yet her own struggles with cystic acne and reactive skin revealed a gap in the market for effective and natural skin care that worked for sensitive skin. In 2018 she launched LESSE, a self-funded business pioneering high-performance formulas that merge active botanicals with brilliant results.Stay tuned to hear Neada's insights on building a self-funded beauty business in a VC-driven industry, the lessons she's learnt in balancing simplicity with efficacy and how she's working to raise standards in the natural skin care space.Neada's Advice: Self-funded startups tip: Stay independent and fully in control of your visionBootstrapping advice: Grow at your own pace without investor pressureEntrepreneurship lesson: Build trust by prioritizing quality and ingredientsSmall business survival tip: Gain resilience by staying clear and focusedStartup motivation: Celebrate small wins along the journeyBusiness growth advice: Be resourceful, run a lean team, and know your numbersMoney management for entrepreneurs: Always keep cash flow top of mindFinancial planning for startups: Get advice from experts who understand small businessesWorking with your partner in business: Define clear roles from the startFounder health tip: Protect your wellbeing — it's one of your biggest business assetsWork-life balance for entrepreneurs: Learn when to push hard and when to restFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
Bruce Poon Tip | How to restart your startup after 30 years of success

HOW TO START UP by FF&M

Play Episode Listen Later Sep 9, 2025 42:55


Today, I'm joined by Bruce Poon Tip, founder of G Adventures, the world's largest small group adventure travel company and a pioneer in community tourism. Bruce started the business 35 years ago with two maxed-out credit cards from his garage in Toronto and has since built a global movement rooted in purpose and impact.Recently awarded The Officer of The Order of Canada, Bruce returned to the Ecuadorian Amazon, the site of G's very first trip, to reflect on the company's legacy and plan for the next 100 years.In this episode, we discuss Bruce's approach to leadership, how he built a values-led culture, and what it really takes to create a business that changes lives, within his business as well as so many others.Bruce's Advice:Carve Your Own Path With New Ideas – True entrepreneurship means innovating and standing out from the competition.Find Your “Why” – Define your motivation and purpose to stay focused when building your business.Know Your Audience – Understanding who you serve is the foundation of successful marketing and growth.Define Your Unique Strengths – Highlight your skills and specialties that make your business different.Why Your Business Should Exist – Clarify the value and impact your business brings to the world.Your Business Reflects You – Every brand is a mirror of its founder's values and vision.Balance Creativity and Strategy – Innovators thrive with ideas, but lasting businesses need both creativity and solid numbers.Turn Crisis Into Opportunity – Challenges like the pandemic can fuel innovation and business transformation.Human Connection in the Age of AI – In today's AI-driven world, genuine human relationships and service are what set businesses apart. FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

tommw
Day 2657: Fallow

tommw

Play Episode Listen Later Sep 9, 2025 24:19


I got out early this morning, in part because I’m against a 9am deadline and also because I was up and ready to go. Didn’t feel like waiting for sunrise. Talked about the Cat, Factorio, the Japanese 4-act structure Kishōtenketsu, … Continue reading →

HOW TO START UP by FF&M
Richard White | How To Embrace AI in your startup

HOW TO START UP by FF&M

Play Episode Listen Later Aug 26, 2025 42:22 Transcription Available


In this episode, we're joined by Richard White, founder of Fathom, the AI-powered meeting assistant that records, transcribes and summarises your video calls so you can focus on the conversation. Previously the founder of UserVoice, Richard brings deep experience in user-centric product design and has built Fathom into one of the fastest-growing tools in the productivity space.Stay tuned to hear Richard's insights on the early product decisions that drove Fathom's breakout growth, why their freemium model worked from day one, and how they engineered virality into the onboarding experience. We also dig into how to build AI products that people actually want to use, why storytelling matters even in a product-led company and how to stay focused on solving real problems in a rapidly evolving tech landscape.Richard's Advice:When launching a product, make sure it always works - not just some of the timeBe a target user yourself: what do I value?What feels like ‘magic' and appears to go beyond the possibleBuild things you yourself can and will useWord of mouth infinitely more valuable and trustworthy than, for example, an Amazon ‘review'When trying out what AI can do for your business be prepared to jettison ideas as you go - sometimes big onesUse humans for customer support; this is an area worth investing in FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
Daisy Bird | How to build an emotionally intelligent team

HOW TO START UP by FF&M

Play Episode Listen Later Aug 12, 2025 41:16 Transcription Available


In today's episode, we're joined by Daisy Bird, founder of BIRD PR, a creative communications agency specialising in luxury travel and hospitality brands since 2010. Daisy leads with a deep belief in the power of culture, emotional intelligence and building a people-first business. After 15 years in business, Daisy is cognisant of the investment this takes as well as the invisible skills a founder has to have to make a business succeed with a happy team as well.Stay tuned to hear Daisy's insights on the emotional undercurrent of running a business, why understanding personalities is non-negotiable in service industries, how she interviews, the value of psychometric testing and why investing in people is the best way to future proof your business.Daisy's advice: Align yourself with brands you respectIn this way you will be more effective; integrity mattersWhen employing, look for a range of talents and individuality - embrace differencesInvest in your employees: coaching is helpful for your team in areas like leadership skills and self-awarenessWellness retreats are valuable Employ people who are ready to learn and accept feedbackEncourage and reward employees who consciously add value to prove their worthYou must delegate; it's not sustainable to do everything yourself and leaves no room for creativity on your partAllow time to replenish yourselfIt's important to air and discuss female developmental/health stagesTake care of your loyal clients and don't give all your attention to the new and exciting onesFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

At Last She Said It
Episode 225: Navigating the Fallow Years | A Conversation with Kajsa Berlin-Kaufusi

At Last She Said It

Play Episode Listen Later Jul 29, 2025 64:21


“I have always felt the gentle nature of Jesus being one of the most resonating parts of what I saw and knew as the gospel, and I always imagined Jesus speaking to me, saying, ‘Consider the lilies, how they grow, and they don't toil.' And my whole life ... I have been a toiler,” explains Kajsa Berlin-Kaufusi. “What if I wasn't a planter at this time, and what if I was the field?” In Episode 225, Kajsa joins Susan and Cynthia for a conversation about being still. What kind of rejuvenative possibilities might exist when, for whatever reason, we find ourselves in what feels like a fallow stretch of life?

HOW TO START UP by FF&M
Rachel Harris | Accountant She: How to tackle your business finances

HOW TO START UP by FF&M

Play Episode Listen Later Jul 29, 2025 40:44 Transcription Available


Welcome to How to Start Up, the podcast that dives into the stories of startups, told directly by the founders. I'm Juliet Fallowfield, founder of Fallow Field & Mason, where we empower you to take charge of your storytelling via both PR & podcasting.In today's episode, we're joined by Rachel Harris, co-founder of striveX & founder of Accountant She. Passionate about financial well-being and running values-led businesses, Rachel has created a modern, cloud‑focused accountancy and tax advisory firm for both businesses and individuals alongside a platform for business owners to find accessible, consumable, financial education. Stay tuned to hear Rachel's advice on the highs and lows of running a business. Why loneliness is something that you should not ignore, what you should ask an accountant when you are vetting your first one, how they can become your business partner, how to manage people within the business, and so much more.Rachel's advice:Initially decide how much you want to delegateThen employ people more intelligent than you, and delegate to themWhen you choose an accountant, choose them according to your plans/expectations for your business; it helps if they can mirror your long-term goalsEstablish your communications preferences at the outsetBecause your accountant will be effectively your partner, research their core values and the infrastructure of their business firstCheck whether or not they outsource workAssess their values before you assess their technical competenceRachel believes in the value of therapyShe also believes in regular measuring of KPIsA very worthwhile benefits package will attract good employees if they are prepared to work hard for itEstablish systems and processes to free you upDon't underestimate the personal sacrifice and loneliness that being a founder can bringFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the showText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HUNGRY.
Espresso - Fallow Founders - The Genius of Pierre Koffman

HUNGRY.

Play Episode Listen Later Jul 17, 2025 8:36


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HOW TO START UP by FF&M
Chloë Luxton | Bramley: How to start sustainably

HOW TO START UP by FF&M

Play Episode Listen Later Jul 15, 2025 31:55 Transcription Available


Welcome to How to Start Up, the podcast that goes beyond the headlines to uncover how startups really begin, straight from the founders who lived it. I'm Juliet Fallowfield, founder of FF&M, where we empower you to take charge of your PR and launch your podcast with confidence.In today's episode, we're joined by Chloë Luxton, founder of Bramley. With sustainability as a top priority, this company is providing customers with botanical magic through natural fragrances, bulk refill pouches, and recycled packaging.Keep listening to hear how Chloë got started and why slow growth was her friend. Also, her perspective on B Corp and the pros and the cons of getting certified as well as the pros and cons of being a founder and how to manage that isolation that can often feel relentless.Chloë's Advice: If it's a good product, free samples will really generate sales and boost reputationKeep up with developments in recycling (for example, compostable refill pouches)If sustainability is something you believe in, then it will make your choices more straightforwardSometimes it's complicated, but all you can do is make the greener choiceB-Corp will give your business recognitionIt's a good idea to make packaging which can serve a second purpose laterPackaging apart, it's what's on the inside - the product itself - that really mattersTake advantage of networking opportunities; put yourself out thereTo avoid isolation as a single founder, talk issues over with others whenever possibleFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the showText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Gardeners' Question Time
East Horsley: Potato Beetle, Indoor edibles and Fallow Year

Gardeners' Question Time

Play Episode Listen Later Jul 4, 2025 42:16


Can I grow fruits or vegetables in a flat with no balcony? Could garlic help stop slugs from eating my Hostas? Why did you become gardeners?Kathy Clugston is joined by a panel of much-loved gardening experts in the picturesque village of East Horsley, Surrey, to answer listeners' horticultural dilemmas and offer practical, down-to-earth advice. On the panel this week are botanist and broadcaster James Wong, plant health specialist Pippa Greenwood, and award-winning garden designer Juliet Sargeant.Later in the programme, Pippa Greenwood explores the growing threat of Colorado beetles to UK biosecurity in conversation with Tracy Wilson, Import Specialist at the Animal and Plant Health Agency (APHA).Producer: Matthew Smith Junior Producer: Rahnee Prescod Executive Producer: Carly MaileA Somethin' Else production for BBC Radio 4Plant List Questions and timecodes are below. Where applicable, plant names have been provided. Q – Can you suggest a suitable hedge that can be kept slim but tall to go between a six-foot fence and a path? (01'31”) James Wong – Trachelospermum jasminoides, star jasmineJuliet Sargeant – Muehlenbeckia complexa, necklace vine Osmanthus delavayi, delavay osmanthus Osmanthus heterophyllus, holly olive Elaeagnus × ebbingei Q – How do I encourage my 100-year-old rhododendrons to flower? (05'35”) Q – Is there a way for me to grow fruits or vegetables in a flat with no balcony? And if yes, what would you recommend with limited space? (08'54”) Juliet Sargeant – HydroponicsJames Wong – Tomato Chilli Basil Thai Basil Ocimum kilimandscharicum, camphor basil Ocimum basilicum 'Christmas', basil ‘Christmas' Curry Leaves Mint LeavesPippa Greenwood – ChilliFeature – Pippa Greenwood discusses the threat Colorado Beetles have on our crops with Tracy Wilson (15'02”)Q –  We have raised vegetable beds. I put a layer of mulch on them every autumn. Would it be a good idea to let a bed lie fallow occasionally? (19'49”) Q – What's causing my Hydrangea petiolaris to die off? (24'05”) Q – What could I grow in a large rockery in our garden, that's also difficult to kill? (28'31”)Q – Would wild garlic help stop slugs from eating my Hostas? (31'31”) Q – What possessed you to become the garden experts you are? And as a result. What advice would you give to up-and-coming young gardeners to continue? (36'00”)

HOW TO START UP by FF&M
Caragh Keen | Super Keen: How to solve your own problem

HOW TO START UP by FF&M

Play Episode Listen Later Jul 1, 2025 27:28 Transcription Available


In today's episode, we hear from Caragh Keane, founder of SUPERKEEN. A shock lupus diagnosis in 2021 turned her world upside down and sparked a radical shift in her lifestyle. Refusing to settle for a life dependent on medication and steroids, Caragh took matters into her own hands—turning to food as a tool for healing. What followed was not just a personal transformation, but the birth of SUPERKEEN: a brand on a mission to make healthier, natural food options more accessible, supporting gut health and nourishing the body from the inside out.Tune in as Caragh shares how adversity became her launchpad, why she believes food is powerful medicine, and what it really takes to build a business with purpose.Caragh's advice:When you're new to entrepreneurship, it's ok not to know everything, eg. sales forecastingDon't strive for perfection straight away because you'll disappoint yourself; instead, learn and grow steadilyAs you work on building a business, take good care of your own health at the same timeStory-telling is vital in spreading your message and your missionUse a timeline to illustrate why and how you have developed as you haveIn sharing your motives you will allow others to share their own stories, and to identify with youBeing yourself is not self-promotion, it's inclusive and brings others inFind time to congratulate yourself on your achievementsFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the showText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Your Cathedral Podcast
Fallow and Fruitful | The Very Revd Peet Dickinson

Your Cathedral Podcast

Play Episode Listen Later Jun 29, 2025 23:36


Leviticus 25:1-7Psalm 16Luke 9:51-62"Whatever is foreseen in joyMust be lived out from day to day.Vision held open in the darkBy our ten thousand days of work.Harvest will fill the barn; for thatThe hand must ache, the face must sweat.And yet no leaf or grain is filledBy work of ours; the field is tilledAnd left to grace. That we may reap,Great work is done while we're asleep.When we work well, a Sabbath moodRests on our day, and finds it good."By Wendell Berry, The Sabbath Poems 1979-1997

HOW TO START UP by FF&M
Lauren Currie | UPFRONT: How to build resilience in sales

HOW TO START UP by FF&M

Play Episode Listen Later Jun 17, 2025 37:36 Transcription Available


Starting a business is tough & making sales in a challenging economic climate is even harder. So, resilience is key to keeping on track. But how can we manage rejection alongside the expected setbacks? To find out, I spoke with Lauren Currie OBE, Founder of UPFRONT, a global organisation upskilling 10 million women. Teams at Nike and Just Eat Takeaway have enrolled their teams in UPFRONT's Bond course to transform their team culture.Keep listening to hear Lauren's advice on developing resilience in sales & when to acknowledge you should probably cut your losses. Lauren's advice:Your energy is vital to running a business, so manage itAvoid those people who drain your energy and seek out those who replenish itMarketing equals revenue - the more you do, the more returns you will haveAccept the loneliness of the founder, which can be hardBe comfortable and confident about your pricingAlso, be very clear about your pricing so the customer doesn't have to work hard to find itWhen a potential client or customer approaches you for the first time, always ask them how they found youGet them to say yes or no as soon as possible!  Don't spend a long time courting a potential customer - move on to find someone newMake life easy for your clients: for example, don't let them have to work out time differencesDon't take rejection personally!If you need to make a customer more comfortable, include an older white man face in a callNurture yourself and your energy before you decide to quit: are you tired? Dehydrated? Hungry? FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the showText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
Jamila Brown | How to start over, speak up & lead with impact

HOW TO START UP by FF&M

Play Episode Listen Later Jun 3, 2025 32:47 Transcription Available


Welcome to How To Start Up — the podcast that dives into the real stories behind the startups, side hustles & self-made successes. Jamila Brown is an American-German powerhouse who moved to London at 21 and after being told her life was “over” when she became a single mum at 24 — proved everyone wrong.From running Soho House's global ESG programme to discovering her knack for freelancing during a sabbatical Jamila's journey to founding her own impact agency is anything but linear — and that's exactly why it's inspiring.Today, she's a business owner, a mum of two, a wife and a sustainability and social impact champion. This is an honest, motivating chat about reinvention, resilience, and knowing your worth.Jamila's advice: Self-confidence helps!As does a sense of purpose/serviceBeing vocal makes you visibleIn my case, being a single parent helped concentrate my mind and made me use my time wellHaving good people skills, being outspoken and having drive are all importantRemember ESG matters, there is a point to itI had an idea and a smile - not a websiteEvery challenge is an opportunityDon't procrastinate, just do it and you will learn as you goFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Strange Familiars
Bluff Charged

Strange Familiars

Play Episode Listen Later May 29, 2025 64:35


Aelfwynn shares stories of growing up in a haunted house with a static orb, a terrifying cartoon doctor, poltergeist activity, and more. Then we hear of her encounters with possible bigfoot creatures – being bluff charged and having rocks thrown into her camp.If you would like to help us continue to make Strange Familiars, get bonus content, t-shirts, stickers, and more rewards, you can become a patron: http://www.patreon.com/StrangeFamiliars If you would prefer a one-time payment to help us out, here is a PayPal.me link - you can change the number 25 in the URL to any amount: https://www.paypal.me/timothyrenner/25Strange Familiars merch: https://www.strangefamiliars.com/merchGIVE THE GIFT OF STRANGE FAMILIARS: https://www.patreon.com/StrangeFamiliars/giftOur Strange Familiars / Lost Grave etsy shop has art, books, patches, t-shirts, and more ... including original art done for Strange Familiars: https://lostgrave.etsy.comFollow us on Whatnot: https://whatnot.com/invite/strangefamiliarsEpisode 533 notes and links:Kiya's gofundme: https://gofund.me/f2d72fc8Episode art by Timothy:The original illustration can be purchased from our etsy shop: https://lostgrave.etsy.com/listing/4312296314Please support Kiya.Life and their work at Pine Ridge.KIYA.LIFE: https://kiya.lifeLancaster Conservancy: https://www.lancasterconservancy.orgProtect Cuff's Run: https://www.lancasterconservancy.org/protect-cuffs-run/Riverbend Comics: https://www.riverbendcomics.comRiverbend Comics Instagram: @riverbendcomicsTimothy's books: https://www.amazon.com/Timothy-Renner/e/B072X44SD5Chad's YouTube channel: https://www.youtube.com/channel/UCNB7MSJ2F1SRBPcQsEFLnvg (make sure to subscribe to Chad's channel, Ruck Rabbit Outdoors.)Chad's etsy shop: https://www.etsy.com/shop/RuckRabbitOutdoorsTo help with the Capuchin Day Center's work with the homeless you can donate here: https://www.capuchindaycentre.ieand here: https://www.cskdetroit.orgContact us via email at: strangefamiliarspodcast@gmail.comhttp://www.facebook.com/strangefamiliarsJoin the Strange Familiars Gathering group on facebook: https://www.facebook.com/groups/strangefamiliars/instagram: @strangefamiliarshttp://www.strangefamiliars.comIntro and background music by Stone Breath. You can find more at http://stonebreath.bandcamp.comThe closing song is A Sorrow Spell by Timothy from Fallow: https://stonebreath.bandcamp.com/album/fallowSupport this podcast at — https://redcircle.com/strange-familiars/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Renovaré Podcast with Nathan Foster
Bill Simmons — Letting the Land Lie Fallow

Renovaré Podcast with Nathan Foster

Play Episode Listen Later May 23, 2025 32:33


President and CEO of American Leprosy Missions (Hope Rises International) Bill Simmons speaks with Nate about burnout and the Sabbatical experience that brought deep healing to his soul.Show NotesBill's book: The Way of Interruption: Spiritual Practice for Organizational LifeRead an excerpt from The Way of InterruptionFind Bill at billsimmons.net, hoperises.org, and LinkedIn.  Bill Simmons is President and CEO of American Leprosy Missions (soon to be Hope Rises International), part of his two-decade journey leading national and international organizations. Bill brings deep insight to the intersection of organizational leadership and spiritual formation, and is currently pursuing postgraduate studies in spiritual formation at Gordon Conwell Seminary. Bill holds a BA from the University of Tennessee. Bill and his wife Cindi live in Greenville, SC.

Strange Familiars
The Shades

Strange Familiars

Play Episode Listen Later May 22, 2025 78:42


Jon shares stories about glowing-eyed little people, a possible earth elemental, shadow people, the Copperman, and more.If you would like to help us continue to make Strange Familiars, get bonus content, t-shirts, stickers, and more rewards, you can become a patron: http://www.patreon.com/StrangeFamiliars If you would prefer a one-time payment to help us out, here is a PayPal.me link - you can change the number 25 in the URL to any amount: https://www.paypal.me/timothyrenner/25Strange Familiars merch: https://www.strangefamiliars.com/merchGIVE THE GIFT OF STRANGE FAMILIARS: https://www.patreon.com/StrangeFamiliars/giftOur Strange Familiars / Lost Grave etsy shop has art, books, patches, t-shirts, and more ... including original art done for Strange Familiars: https://lostgrave.etsy.comFollow us on Whatnot: https://whatnot.com/invite/strangefamiliarsEpisode 531 notes and links:Kiya's gofundme: https://gofund.me/f2d72fc8Episode art by Timothy:The original illustration can be purchased from our etsy shop: https://lostgrave.etsy.com/listing/4308951010Please support Kiya.Life and their work at Pine Ridge.KIYA.LIFE: https://kiya.lifeLancaster Conservancy: https://www.lancasterconservancy.orgProtect Cuff's Run: https://www.lancasterconservancy.org/protect-cuffs-run/Riverbend Comics: https://www.riverbendcomics.comRiverbend Comics Instagram: @riverbendcomicsTimothy's books: https://www.amazon.com/Timothy-Renner/e/B072X44SD5Chad's YouTube channel: https://www.youtube.com/channel/UCNB7MSJ2F1SRBPcQsEFLnvg (make sure to subscribe to Chad's channel, Ruck Rabbit Outdoors.)Chad's etsy shop: https://www.etsy.com/shop/RuckRabbitOutdoorsTo help with the Capuchin Day Center's work with the homeless you can donate here: https://www.capuchindaycentre.ieand here: https://www.cskdetroit.orgContact us via email at: strangefamiliarspodcast@gmail.comhttp://www.facebook.com/strangefamiliarsJoin the Strange Familiars Gathering group on facebook: https://www.facebook.com/groups/strangefamiliars/instagram: @strangefamiliarshttp://www.strangefamiliars.comIntro and background music by Stone Breath. You can find more at http://stonebreath.bandcamp.comThe closing song is Candle, Corpse, and Bell by Timothy from Fallow: https://stonebreath.bandcamp.com/album/fallowSupport this podcast at — https://redcircle.com/strange-familiars/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

HOW TO START UP by FF&M
Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector

HOW TO START UP by FF&M

Play Episode Listen Later May 20, 2025 38:15 Transcription Available


In today's episode, I'm joined by Emma and Kenny, the co-founders of HipPop — a gut-friendly drinks brand that's shaking up the soft drinks aisle. While many might have pigeonholed their product as just kombucha, Emma and Kenny have taken a bold and intentional route: positioning HipPop as a go-to soft drinks brand, not a wellness niche.We talk about what it takes to enter a new market, how branding beyond a product category can be a superpower, and why really listening to your customer is key. From humble beginnings in a farmhouse to securing shelf space in major retailers, their story is packed with practical insight for anyone launching into a crowded space.Emma & Kenny's advice:Test your products locally, in small independent businessesPublicise your ingredients and the provenance of the productTry to work within a representative area of the UKLook for a gap in the marketIf you have a personal reason for setting up the brand, people will love to hear itAfter rigorous testing, and building a local reputation, move on to website and Facebook marketingGradually approach bigger retailers (you will have to be dogged - and original - in pursuing buyers)When you scale, bring in people to cover the skills you don't haveAs you expand distribution, it's important to build relationships with the new people you are dealing with; go slowly and patientlyFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the showText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Strange Familiars
An Assembly of Oddities - 6

Strange Familiars

Play Episode Listen Later May 15, 2025 68:18


We continue reading listener stories featuring recurring dreams; ouija weirdness; an orb; odd apports; and more. If you would like to help us continue to make Strange Familiars, get bonus content, t-shirts, stickers, and more rewards, you can become a patron: http://www.patreon.com/StrangeFamiliarsIf you would prefer a one-time payment to help us out, here is a PayPal.me link - you can change the number 25 in the URL to any amount: https://www.paypal.me/timothyrenner/25Strange Familiars merch: https://www.strangefamiliars.com/merchGIVE THE GIFT OF STRANGE FAMILIARS: https://www.patreon.com/StrangeFamiliars/giftOur Strange Familiars / Lost Grave etsy shop has art, books, patches, t-shirts, and more ... including original art done for Strange Familiars: https://lostgrave.etsy.comFollow us on Whatnot: https://whatnot.com/invite/strangefamiliarsEpisode 530 notes and links:Kiya's gofundme: https://gofund.me/f2d72fc8Episode art by Timothy:The original painting can be purchased from our etsy shop: https://lostgrave.etsy.com/listing/4303727235Please support Kiya.Life and their work at Pine Ridge.KIYA.LIFE: https://kiya.lifeLancaster Conservancy: https://www.lancasterconservancy.orgProtect Cuff's Run: https://www.lancasterconservancy.org/protect-cuffs-run/Riverbend Comics: https://www.riverbendcomics.comRiverbend Comics Instagram: @riverbendcomicsTimothy's books: https://www.amazon.com/Timothy-Renner/e/B072X44SD5Chad's YouTube channel: https://www.youtube.com/channel/UCNB7MSJ2F1SRBPcQsEFLnvg (make sure to subscribe to Chad's channel, Ruck Rabbit Outdoors.)Chad's etsy shop: https://www.etsy.com/shop/RuckRabbitOutdoorsTo help with the Capuchin Day Center's work with the homeless you can donate here: https://www.capuchindaycentre.ieand here: https://www.cskdetroit.orgContact us via email at: strangefamiliarspodcast@gmail.comhttp://www.facebook.com/strangefamiliarsJoin the Strange Familiars Gathering group on facebook: https://www.facebook.com/groups/strangefamiliars/instagram: @strangefamiliarshttp://www.strangefamiliars.comIntro and background music by Stone Breath. You can find more at http://stonebreath.bandcamp.comThe closing song is Eyes of Fire by Timothy from Fallow: https://stonebreath.bandcamp.com/album/fallowSupport this podcast at — https://redcircle.com/strange-familiars/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Wise Men Say
Post-Coventry Chat w/Rory Fallow

Wise Men Say

Play Episode Listen Later May 15, 2025 45:04


Stephen Goldsmith is joined by Richard Easterbrook and special guest, Sunderland AFC match announcer - and former Wise Men Say presenter - Rory Fallow. The lads look back on the Coventry match in a little bit more detail while Rory answers your listener questions. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Becoming A Bow Hunter
Fallow Rut Recap 2025

Becoming A Bow Hunter

Play Episode Listen Later May 9, 2025 125:36


In this full-send episode of Becoming a Bowhunter, Matty returns from one of the most action-packed fallow rut seasons yet—and he's brought a truckload of stories with him. From adrenaline-pumping close calls and wild stalks to busted bows and unexpected dog encounters, this one captures all the highs, lows, and bush-beaten realities of bowhunting in peak 2025 rut. You'll hear from a solid crew of legends as they break down their hunts, share hard-earned lessons, and relive the moments that made this rut unforgettable. We dive into: - Bedded buck stalks, spike chaos, and a textbook 30-yard shot while shaking like a leaf - Sprinting into a gully to arrow a big wild dog mid-howl—plus what happened when the pigs showed up - Blown stalks, lucky arteries, and what happens when your bow gets knocked mid-hunt - Arrow deflections, gear tune-ups, and the moment you realize a missed shot was never the deer's fault - Campfire banter, rums with jet fuel, and how the right crew makes every rut one for the books - Fallow behavior insights, calling tactics, and what really happens when you hunt bucks on scrapes Whether you're reliving your own season or gearing up for the next one, this episode is a wild ride through the heart of the fallow rut—chock full of learnings, legends, and the kind of bush time we all dream about. Find The Guests:  Matty Moore - @mooreofmatt Grant Rand - @grant_randy_rand Cam Rand - @cameron_cambo_rand Corey Seymonsbergen - @corey_seymo Find Becoming a Bowhunter: Instagram: @becomingabowhunter.podcast Hosted by: @mattyafter Episode Sponsors: Dog and Gun Coffee: @dogandguncoffee – Fuel your hunt with premium coffee. Use code BOWHUNTER for $10 off.Kayuga Broadheads: @kayuga_broadheads – Precision and reliability for every shot. Use code BAB10 for 10% off.Venture Hunting & Outdoors: @venturehunting – Gear up for your next hunt.Jab Stick Outdoors: @jabstickoutdoors – Precision-engineered carbon shafts. Use code BAB10 for $10 off.

HOW TO START UP by FF&M
Lucie Macleod | How to sell through viral social media: The Hair Syrup story

HOW TO START UP by FF&M

Play Episode Listen Later May 6, 2025 41:19


Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we're discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup.Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social media creativity, to turn a handmade hair oil into THE beauty must-have with over 350,000 engaged TikTok followers & rapid, 1,000% year-on-year growth. After an appearance on BBC Dragon's Den, the brand is now on track to hit £6.5 million in revenue by 2026.To hear our next guest's answer to Lucie's question at the end of this ep, just click follow in your podcast directory of choice & you'll receive a notification from us when it is ready for you to listen. Lucie's advice:Don't invest hugely to begin with; start cautiouslyDon't build on ‘pinterest appeal' with pretty packaging; functionality is what countsBelieve in your productStick at it when things get difficult; be doggedTiktok can be good if you strike luckyBe very careful spending on advertising as you can lose a lot of money if you're badly advisedAlso be very careful about the people you surround yourself with; if you wouldn't be happy with a particular person being in your house, then don't employ them in your businessTrust trumps skillLearn to step away from your business and fully relaxFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the showText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Strange Familiars
Black Dragon

Strange Familiars

Play Episode Listen Later Apr 24, 2025 64:06


Rebecca shares stories of encounters with a possible unhuman, a little person, dinosaurs, a black dragon and more.If you would like to help us continue to make Strange Familiars, get bonus content, t-shirts, stickers, and more rewards, you can become a patron: http://www.patreon.com/StrangeFamiliars If you would prefer a one-time payment to help us out, here is a PayPal.me link - you can change the number 25 in the URL to any amount: https://www.paypal.me/timothyrenner/25Strange Familiars merch: https://www.strangefamiliars.com/merchGIVE THE GIFT OF STRANGE FAMILIARS: https://www.patreon.com/StrangeFamiliars/giftOur Strange Familiars / Lost Grave etsy shop has art, books, patches, t-shirts, and more ... including original art done for Strange Familiars: https://lostgrave.etsy.comFollow us on Whatnot: https://whatnot.com/invite/strangefamiliarsEpisode 527 notes and links:Kiya's gofundme: https://gofund.me/f2d72fc8Episode art by Timothy:The original illustration can be purchased from in our etsy shop: https://lostgrave.etsy.com/listing/4295796729Strange Familiars Curiosity of the Week #148: Loch Ness MonsterThis postcard can be purchased in our etsy shop: https://lostgrave.etsy.com/listing/4295795450Please support Kiya.Life and their work at Pine Ridge.KIYA.LIFE: https://kiya.lifeLancaster Conservancy: https://www.lancasterconservancy.orgProtect Cuff's Run: https://www.lancasterconservancy.org/protect-cuffs-run/Riverbend Comics: https://www.riverbendcomics.comRiverbend Comics Instagram: @riverbendcomicsTimothy's books: https://www.amazon.com/Timothy-Renner/e/B072X44SD5Chad's YouTube channel: https://www.youtube.com/channel/UCNB7MSJ2F1SRBPcQsEFLnvg (make sure to subscribe to Chad's channel, Ruck Rabbit Outdoors.)Chad's etsy shop: https://www.etsy.com/shop/RuckRabbitOutdoorsTo help with the Capuchin Day Center's work with the homeless you can donate here: https://www.capuchindaycentre.ieand here: https://www.cskdetroit.orgContact us via email at: strangefamiliarspodcast@gmail.comhttp://www.facebook.com/strangefamiliarsJoin the Strange Familiars Gathering group on facebook: https://www.facebook.com/groups/strangefamiliars/instagram: @strangefamiliarshttp://www.strangefamiliars.comIntro and background music by Stone Breath. You can find more at http://stonebreath.bandcamp.comThe closing song is Twelve Moons by Timothy from Fallow: https://stonebreath.bandcamp.com/album/fallowSupport this podcast at — https://redcircle.com/strange-familiars/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

HOW TO START UP by FF&M
David Abrahamovitch | Grind: How to build a DTC brand

HOW TO START UP by FF&M

Play Episode Listen Later Apr 22, 2025 37:30 Transcription Available


Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challenges and barriers to entry. That's why I wanted to speak with someone who has successfully navigated this journey for our season focus on sales.From modest beginnings in a Shoreditch coffee shop in 2011, David Abrahamovitch has built Grind into one of the UK's leading DTC coffee brands. Having built a hugely loyal customer base, it's estimated a Grind coffee is enjoyed every 2.8 seconds in the UK. David's business has also grown through partnerships with the likes of British Airways & Soho House. Keep listening to hear David's advice on how to build a DTC brand & how to leverage community-building to generate sales. David's advice:Accept that everything is sales; sell to yourself constantlyWith every small sale you are building a following and a brandPitching your product should not worry you; you know more than anyone else about it, so you have nothing to fearAlways know your numbers; but also tell the story of the history of the brand, and your plans for its futureBe optimistic - but not delusional!DTC is more work in that you have to have a website / attract people to that website / and  deal with the packaging and the postingWhereas  selling through a retailer you only need to advertise the productBUT DTC gives you access to customers' data and allows you to build a relationship with themSo selling through both the above is perhaps optimalAdvertising is essential for DTC selling - Facebook / Instagram / email / tube car panels are all useful; expect to spend up to 30% of revenue on marketing which will be a constant burdenRetaining customers is everything; the product must be a good oneIf customers unsubscribe, find out why so that you can fix the problemUse AI to help with small repetitive edits, not to replace people, just to speed up what they doIn order to attract young talent, create a culture that they will understand and like; always be thoughtful with your team and make sure they understand their job, their position and the company missionFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: Buzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the showText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

HOW TO START UP by FF&M
Laura Harnett | Seep: How to make sales sustainably

HOW TO START UP by FF&M

Play Episode Listen Later Apr 8, 2025 33:21 Transcription Available


PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing to do. Laura Harnett is the Founder of Seep, the only B Corp-certified, plastic-free cleaning tool brand in Europe. Having raised a £50,000 Dragons' Den investment from Trinny Woodall & Deborah Meaden, Laura & her team are on a mission to stop 1 billion plastic cleaning tools from entering landfill by 2030.  Keep listening to hear Laura's advice on learning how to sell as a first-time founder & how to make your sales process as sustainable as possible. Laura's advice:As a challenger brand, having spotted a gap in the market you will need to ensure you are confident about your supply chain, packaging, etc. before you approach retailersSelling direct to customers via a website is a great way to gain approval / test - and perfect - your product / do some market research When iterating products, try them out with your direct customersThe evidence of your DTC sales enables you to approach big retailers with confidenceTarget your marketing emails carefully and thoughtfullyPersevere with this; it can take timeFacebook and Instagram ads are helpfulYou will find other founders provide you with advice and supportFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

The EggChasers Rugby Podcast
S12 Ep40: 16th February 2025 - FALLOW CHAT

The EggChasers Rugby Podcast

Play Episode Listen Later Feb 16, 2025 107:44


A preview of Round 3 of the Six Nations, plus the rest of the rugby week...LTBP. Hosted on Acast. See acast.com/privacy for more information.

Engines of Our Ingenuity
The Engines of Our Ingenuity 1318: Three-Field Rotation

Engines of Our Ingenuity

Play Episode Listen Later Jan 25, 2025 3:37


Episode: 1318 Three-field crop rotation and the origins of Western technology.  Today, putting horses to work proves harder than we might think.